U.S. patent application number 14/180604 was filed with the patent office on 2014-06-12 for methods and systems for enhanced directory assistance using wireless messaging protocols.
The applicant listed for this patent is Heath B. Clarke, William A. Montemer. Invention is credited to Heath B. Clarke, William A. Montemer.
Application Number | 20140161246 14/180604 |
Document ID | / |
Family ID | 36697510 |
Filed Date | 2014-06-12 |
United States Patent
Application |
20140161246 |
Kind Code |
A1 |
Montemer; William A. ; et
al. |
June 12, 2014 |
METHODS AND SYSTEMS FOR ENHANCED DIRECTORY ASSISTANCE USING
WIRELESS MESSAGING PROTOCOLS
Abstract
Directory assistance provides telephone number look up services
to callers based on the business or caller name as listed in a
telephone directory. In the prior art, directory assistance
provides a value-added service to telephone users and an expense
that must be charged back to telephone callers or absorbed by
telephone carriers. In enhanced directory assistance (EDA) services
as described in the disclosure, EDA is further developed to deliver
a keyword targeted advertising service to telephone listing owners
and advertisers. The present invention provides a method and system
to extend EDA services to the wireless messaging systems used by
telecommunications operators. The invention further discloses
methods to support both one-way and two-way communications on these
devices, as well as systems to support the distributed EDA
Transaction business model.
Inventors: |
Montemer; William A.;
(Laguna Hills, CA) ; Clarke; Heath B.; (Corona del
Mar, CA) |
|
Applicant: |
Name |
City |
State |
Country |
Type |
Montemer; William A.
Clarke; Heath B. |
Laguna Hills
Corona del Mar |
CA
CA |
US
US |
|
|
Family ID: |
36697510 |
Appl. No.: |
14/180604 |
Filed: |
February 14, 2014 |
Related U.S. Patent Documents
|
|
|
|
|
|
Application
Number |
Filing Date |
Patent Number |
|
|
13746932 |
Jan 22, 2013 |
|
|
|
14180604 |
|
|
|
|
12661977 |
Mar 25, 2010 |
8359049 |
|
|
13746932 |
|
|
|
|
11388350 |
Mar 23, 2006 |
7715857 |
|
|
12661977 |
|
|
|
|
10630247 |
Jul 30, 2003 |
7200413 |
|
|
11388350 |
|
|
|
|
60400188 |
Jul 31, 2002 |
|
|
|
Current U.S.
Class: |
379/218.01 ;
455/456.2; 455/466 |
Current CPC
Class: |
H04L 51/00 20130101;
H04W 4/02 20130101; G06Q 30/02 20130101; H04W 4/24 20130101; H04M
3/4931 20130101; H04W 4/12 20130101; H04W 4/029 20180201; G06Q
10/107 20130101; H04M 3/4933 20130101; H04M 3/4878 20130101; H04M
2215/0192 20130101; H04W 4/00 20130101 |
Class at
Publication: |
379/218.01 ;
455/466; 455/456.2 |
International
Class: |
H04M 3/493 20060101
H04M003/493; H04W 4/02 20060101 H04W004/02; H04W 4/12 20060101
H04W004/12 |
Claims
1. (canceled)
2. A method comprising: receiving a first call from a requester,
the first call containing keyword data usable by an enhanced
directory assistance service; forwarding the first call to an
enhanced directory assistance service; and transmitting to the
requester a return message comprising a directory listing for at
least one advertiser and a callback number associated with each
advertiser.
3. A method as recited in claim 2, further comprising: receiving a
callback communication from the requester to an advertiser
identified by the callback number associated with the advertiser in
the return message.
4. A method as recited in claim 3, further comprising: transferring
the callback communication from the requester to the enhanced
directory assistance service.
5. A method as recited in claim 1, wherein the message is one of: a
Short Message Service (SMS) message, a Multimedia Message Service
(MMS) message, an Enhanced Message Service (EMS) message, a message
based on Wireless Application Protocol (WAP), an email message, and
an Instant Message (IM) message.
6. A method as recited in claim 1, wherein the keyword data is
specified using one or more of: an operator-assisted directory
assistance, an automated directory assistance, a wireless message,
an email message, and an IM.
7. A method as recited in claim 1, wherein the directory listing is
organized in an order associated with one or more of the following:
a location associated with the directory listing, a keyword
relevancy associated with the directory listing, and a referral
amount associated with the directory listing.
8. A method as recited in claim 2, wherein the callback
communication is a call from the requester to a business associated
with the directory listing.
9. A method as recited in claim 2, wherein the callback
communication is a response message.
10. A method as recited in claim 1, wherein the response message is
responsive to a location associated with a wireless messaging
device.
11. A method as recited in claim 2, wherein each of the first call
and the callback communication is one or more of the following: a
telephonic call and a message call.
12. A method as recited in claim 2, wherein the callback number
comprises an extension associated with the advertiser.
13. A system comprising: a communication interface; and a processor
configured to: receive a first call from a requester, the first
call containing keyword data usable by an enhanced directory
assistance service; forward the first call to a directory
assistance service; and transmit to the requester a return message
comprising a directory listing for at least one advertiser and a
callback number associated with each advertiser.
14. A system as recited in claim 13, wherein the processor is
further configured to: transmit a callback communication from the
requester to an advertiser identified by the callback number
associated with the advertiser in the message.
15. A system as recited in claim 14, wherein the processor is
further configured to: transfer the callback communication from the
requester to the enhanced directory assistance service.
16. A system as recited in claim 13, wherein the message is one of
the following: a Short Message Service (SMS) message, a Multimedia
Message Service (MMS) message, an Enhanced Message Service (EMS)
message, a message based on Wireless Application Protocol (WAP), an
email message, and an Instant Message (IM) message.
17. A method comprising: forwarding data identifying an advertiser
to an enhanced directory assistance service; receiving a referral
call from the directory assistance service; and paying a fee to the
directory assistance service for the referral call; wherein the
referral call was initiated by a requester from a directory listing
generated by the directory assistance service, the directory
listing identifying the advertiser and having a callback number an
associated with the advertiser.
18. A method as recited in claim 17, wherein the referral call
originated from a wireless device.
19. A method as recited in claim 17, wherein the directory listing
was transmitted to the requester in the form of a message.
20. A method as recited in claim 19, wherein the message is one of:
a Short Message Service (SMS) message, a Multimedia Message Service
(MMS) message, an Enhanced Message Service (EMS) message, a message
based on Wireless Application Protocol (WAP), an email message, and
an Instant Message (IM) message.
21. A method comprising: receiving a directory listing generated by
an enhanced directory assistance service; forwarding to a requester
the directory listing in the form of a message displayable on a
wireless device, wherein the directory listing comprises data
identifying one or more advertisers, each advertiser having
associated therewith a callback number; and enabling the requester
to initiate a callback from the wireless device to one of the
advertisers identified in the directory listing.
22. A method as recited in claim 21, further comprising: receiving
the callback from the requester to the advertiser the form of the
message.
23. A method as recited in claim 22, further comprising:
transferring the message to the directory assistance service.
Description
RELATED APPLICATION INFORMATION
[0001] This application claims priority from U.S. Provisional
Patent Application No. 60/400,188 filed Jul. 31, 2002 and which is
incorporated herein by reference.
NOTICE OF COPYRIGHTS AND TRADE DRESS
[0002] A portion of the disclosure of this patent document contains
material which is subject to copyright protection. This patent
document may show and/or describe matter which is or may become
trade dress of the owner. The copyright and trade dress owner has
no objection to the facsimile reproduction by any one of the patent
disclosure as it appears in the Patent and Trademark Office patent
files or records, but otherwise reserves all copyright and trade
dress rights whatsoever.
BACKGROUND OF THE INVENTION
[0003] 1. Field of the Invention
[0004] The present invention generally relates to the field of
telecommunications, and particularly relates to a system and method
for providing advertising opportunities using directory assistance
and wireless messaging systems.
[0005] 2. Description of the Related Art
[0006] Telephone Directory Assistance has been around as long as
there have been telephone operators. Once the number of telephone
subscribers reached two and three digits, telephone directories
were published as service to the large numbers of telephone
subscribers. These published telephone directories or books helped
both the subscribers and telephone operators locate and contact
other telephone subscribers.
[0007] There are two types of telephone directories. The White
Page-styled directory lists basic telephone contact information for
all telephone subscribers; basic listings are free to all
subscribers and subscribers are listed by name. The Yellow
Page-styled directory lists products and services by category, to
be included in a Yellow Page directory an advertiser must pay a
fee. The Yellow Page directory advertiser pays for both the size of
the advertisement or listing and for its inclusion in one or more
specific categories.
[0008] Traditional directory assistance service provides telephone
number look up to the White Page style directory. Enhanced
directory assistance service provides look up to a Yellow Page
style directory. The difference between the two is based on how a
caller finds a particular directory listing.
[0009] In a traditional directory assistance service, the caller
contacts a directory assistance operator and gives the operator the
name of a business or person and its associated locale. The
directory assistance operator then searches a telephone directory
database for a telephone listing that matches the sought-after
criteria. Upon finding a match or a set of matches, the operator
informs the caller and either gets further information to narrow
the results or offers to connect the caller to a desired telephone
number.
[0010] In an enhanced directory assistance system, a caller
contacts as directory assistance operator and in addition to
providing as some localization information to narrow where the
caller wishes to find the product or services, the caller provides
a category name or keyword associated with the desired product or
service. In the present art, an enhanced directory assistance
operator then takes the provided information and searches or
queries a Yellow Page-styled directory. Upon finding a match, the
operator informs the caller and either gets further information to
narrow the results or offers to connect the caller to the desired
telephone number.
[0011] In the present art, inclusion in these paid listings is
offered to a business or organization through monthly or yearly
subscription fees. Also in the present art, listing partners can
pay a premium fee to be listed at the top of a category or keyword
lookup result list. The premium or preferred listing is given
priority treatment by the directory assistance operator and
mentioned before any other paid listings are communicated.
[0012] The present invention provides methods and systems that
allow directory assistance providers to use shared directory
assistance resources with already deployed wireless communications
systems. The new revenue opportunities will allow significant
revenue increases without requiring telecommunications companies to
implement new infrastructures.
BRIEF DESCRIPTION OF THE DRAWINGS
[0013] FIG. 1 shows a system block diagram of a distributed
Enhanced Directory Assistance (EDA) Listing Service.
[0014] FIG. 2 shows a system block diagram of a Messaging System
and an EDA Listing Service.
[0015] FIG. 3 shows a system block diagram of a Messaging System
Layer and its interface to an EDA Listing Service.
[0016] FIG. 4 shows a voice enabled Mobile Terminated Messaging
implementation of a message-based EDA Listing Service.
[0017] FIG. 5 shows a voice enabled Mobile Originated Messaging
implementation of a message-based EDA Listing Service.
[0018] FIG. 6 shows a table listing the differences between
messaging protocols as the affect a message-based EDA Listing
Service.
[0019] FIG. 7 shows a flowchart of a voice enabled single message
implementation of a message-based EDA Listing Service.
[0020] FIG. 8 shows a flowchart of a yoke enabled message menu
implementation of a message-based EDA Listing Service.
[0021] FIG. 9 shows a flowchart fan SMS Session ID and how it
relates to the EDA Transaction Correlation model.
[0022] FIG. 10 shows the core functional blocks of a generic
messaging EDA implementation.
DETAILED DESCRIPTION OF THE INVENTION
Distributed Enhanced Directory Assistance Listing Service
[0023] Enhanced Directory Assistance (EDA) services provide
opportunities for telephone listing owners and advertisers to
promote products and services to telephone callers looking for the
same products and services. In reference to FIG. 1, the
illustration shows such an EDA Listing Service. In this embodiment,
an EPA Advertiser 10 owns a set of telephone directory listings
that are maintained in a Local Advertiser Directory Listing (LADL)
Database 16 that is operated by the EDA Center 12. Each directory
listing in the LADL is associated with one or more keywords.
[0024] The operation of the EDA Listing Service is straightforward.
The EDA Advertiser agrees to pay the EDA provider a predetermined
amount of money for every telephone referral the advertiser
receives from the EDA Center. The EDA service discussed here can
rightly be called a paid referral service. The listings themselves
may be organized by location, referral amount paid, and keyword
association.
[0025] The LADL database contains directory listings that belong to
advertising clients of that particular EDA Center. These listings
are locally maintained and controlled.
[0026] At predetermined times, these local listings are published
into a system of Shared Directories 22. The Shared Directories
effectively comprise a "read-only" database of listings that are
cached and distributed independently of the LADL data.
[0027] Once published as Shared Directories, the listings are
aggregated and sorted with listings from other EDA Centers. This
architecture enhances scalability and performance by keeping two
sets of data. One set is "live" and available for maintenance and
update. The other set is "read-only" and represents replicated data
that is distributed throughout the network. The two sets of data
are kept in sync by defining refresh rules and a data recycling
architecture.
[0028] Each of the shared directory listings contains content
information (Listing ID, Listing Description; Referral Phone
Number), owner information (Advertiser ID, EDA Provider ID),
business transaction information (Referral Amount, Business Rule
ID), and keyword identifiers.
EDA Center Operation
[0029] In reference to FIG. 1, when a Telephone Customer 14 dials a
predetermined EDA number, the EDA Center assigns the call to an EDA
Operator 18. After determining the geographical location of the
customer, the operator obtains a keyword from the customer, thereby
identifying the product or service the customer is seeking.
[0030] The operator submits the keyword to the LADL database
application, which queries the shared directory system. The system
returns a list of advertised telephone listings and descriptions
for the submitted keyword. The individual referrals can be
organized in any number of ways. In one embodiment, the referral
list is organized by the highest to lowest amount paid for each
referral. In this embodiment the EDA operator recites the list to
the customer, who selects one of the referral items.
[0031] In another EDA Listing Service embodiment, the functions of
the EDA Operator can be done by an Interactive Voice Response (IVR)
system 20. In an IVR embodiment a series of voice dialogs could be
constructed using any number of well-known Voice XML (VXML)
platforms: As before, the IVR system presents the customer with a
set of referrals and the customer selects one.
[0032] The final result of an EDA inquiry is a telephone referral.
In the referral, the inquiry call is transferred to the selected
advertised directory listing referral number and a referral
business transaction is initiated,
Messaging Systems and EDA Listing Service
[0033] FIG. 2 shows how a wireless messaging system can be
incorporated into the EDA listing service described by FIG. 1.
Referring to FIG. 2, the wireless components 32 are connected to a
Conventional EDA center 30 via a network such as the Internet.
[0034] In one preferred embodiment, the EDA center is connected to
a Messaging Gateway (MG) 34 that provides access to multiple
wireless messaging systems. The MG is connected to any one of
several wireless network 36 standards. The standards currently
known in the art are:
[0035] GSM Global System for Mobile Communications;
[0036] EDGE Enhanced Data for GSM Evolution;
[0037] CDMA Code Division Multiple Access;
[0038] TDMA Time Division Multiple Access;
[0039] GPRS General Packet Radio Service.
[0040] Messaging devices such as cell phones 40, wireless PDAs
(personal digital assistants) 42 or smart pagers 38 connect to the
wireless network to make requests and access the paid EDA referral
content. In one preferred embodiment, the messaging devices may
initiate a range of EDA requests using operator-assisted EDA,
automated IVR voice-enabled systems, pure text messaging systems or
a combination of any of the above methods.
Messaging System Infrastructure
[0041] FIG. 3 illustrates an embodiment of current message
technology and a distributed EDA Listing Service. Referring to FIG.
3, the wireless devices access the extended EDA service through
standard wireless protocols;
[0042] WAP 50, wireless application protocol;
[0043] SMS MO 52, mobile originated short message service;
[0044] MMS 54, multimedia message service;
[0045] EMS 56, enhanced message service;
[0046] SMS MT 58, mobile terminated short message service.
[0047] The differences between these protocol standards, as
regarding the disclosed invention, are summarized in FIG. 6. Note
that all the listed wireless protocols are two-way or
bi-directional except for SMS MT. Mobile terminated SMS is a
broadcast message model, where wireless devices receive messages
only. Two-way models allow the wireless device to both send and
receive messages.
[0048] Referring again to FIG. 3, messages and signals using the
various wireless protocols enter the system through the Messaging
Gateway (MG) 62. Currently, there are not only incompatible
standards used within wireless telecommunications carriers, there
are also differing implementations between carriers even within the
same standard. The messaging gateway provides protocol
transformation functions that map incoming messages to formats
compatible with the various supported messaging systems and
platforms. In one preferred embodiment, the MG provides
transformations between various messaging standards such as SMS to
EMAIL to Instant Messaging (IM).
[0049] On the same level as the MG is a VXML or Voice XML Server
(VXMLS) 64. The VXMLS is a voice-enabled application that provides
voice dialogs to make EDA requests and selections. In one preferred
embodiment, the VXMLS/messaging standard combination, provides a
robust and flexible input system for wireless EDA. The input to the
VXMLS is shown as an IVR Interactive Voice Response 60 system.
[0050] The MG connects to message centers that rout messages to and
from various participants. In SMS, the routing is controlled by an
SMSC short message service center 68. In one preferred
implementation, the SMSC receives messages, forwards them to the
identified recipient if the recipient is available or stores the
message for later delivery if the recipient is offline. The SMSC is
also able to pre-process messages before delivery and re-route
messages programmatically if desired. The MG also connects to other
messaging centers, which perform functions analogous to the SMSC
for different messaging protocols.
[0051] The next functional block--the Messaging Interface
70--transforms messaging formats into compatible EDA requests and
responses. This enables the messaging system to connect to a
complete EDA Center 74 or node. A similar interface block--the VXML
Interface 72--transforms VXML inputs into EDA compatible queries
and transforms EDA result lists into formats appropriate for VXML
menus. Finally, the EDA Center accesses the EDA network of Shared
Directories 74.
[0052] The table shown in FIG. 6 details the differences between
the various messaging protocols.
[0053] WAP--wireless application protocol--while not exclusively a
messaging protocol, can nonetheless be used in a wireless EDA
implementation, WAP is the de-facto world standard for the
presentation and delivery of wireless information and telephony
services on mobile phones and other wireless terminals. WAP allows
active content in the form of WML (wireless markup language)
programmable mini-pages or cards to be generated dynamically and
"pushed" or sent directly to cell phone mini-browsers. WAP pages
"pull" content from standard web servers and use most of the
interactive features commonly associated with web pages and web
browsers. While WAP is a standard, it is implemented differently
both by equipment manufactures and telecommunications carriers.
[0054] SMS--short message service--is the most widely implemented
wireless messaging protocol in the world. SMS uses small text-only
messages that are typically less than 160 characters in length. SMS
operates in two modes Mobile Terminated (MD and Mobile Originated
(MO). MT SMS provides one-way text communication, where cell
devices only receive text from the SMS Center. MO SMS allows cell
devices to both send and receive messages. MO SMS uses the
SMPP--small message peer-to-peer--protocol to send messages
directly from one message device to another.
[0055] EMS (enhanced message service) and MMS (multimedia message
service) typically refer to evolutionary forms of SMS. EMS allows
the sending of pictures, sounds and ring tones in longer richer
messages. MMS will allow digital sounds, images and even video to
be sent when new high capacity network infrastructures are in
place. MMS Will most likely require full 3G (third generation)
wireless networks. Limited EMS is available now, and will become
popular when more 2.5G (two and one-half) networks are
deployed.
Voice-Enabled Mobile Terminated Messaging
[0056] FIG. 4 illustrates an EDA Messaging implementation using MT
SMS. The preferred embodiment demonstrates a wireless EDA service
using a combination of voice and one-way SMS messaging.
[0057] Referring to FIG. 4, a caller on a cell phone 80 dials an
EDA access number looking for a local Chinese restaurant. The
wireless system 82 connects the caller to an Interactive Voice
Response (IVR) application 86 that is connected to an EDA center
88. The interaction between this implementation and the SMS MT EDA
system is straightforward.
[0058] Through a series of vocal dialogues, the IVR application
obtains the keyword "Chinese restaurant" from the caller. The
application then submits the keyword to the EDA Center via the
Message System Interface Layer 88. The EDA Center returns an
ordered referral list representing the paid listings for that
keyword. The IVR application creates a vocal selection menu from
the referral list and verbalizes the selection options to the
caller. At this point, the caller selects one item from the
referral menu.
[0059] Given a listing selection, the EDA Center proceeds to
complete a referral transaction. First, it sends the selected
Referral Content 96 to the SMS Center 94 via the MeSsage System
Interface Layer 88. A referral business transaction is also
initiated debit a referral amount from an Advertiser Account 98 and
add a credit transaction to the EDA Center's revenue account. The
actual referral content 96 is routed back 92 through the wireless
network to the caller's phone by the SMS Center 94.
[0060] In one embodiment, the final referral text Message 90
appears on the caller's phone. Using standard SMS techniques, this
message can be linked to a call back number that can be the
advertiser's referral phone number. Pressing call while viewing
this message automatically connects the caller to the referred
phone number.
[0061] In a preferred embodiment the call back number can be a
monitored EDA callback number that is used to track the outcome of
the referral. In this arrangement, a central EDA Center number is
used as the callback number and each choice is given a different
direct dial extension number. Upon connecting to the appropriate
number and extension, the EDA customer's call is transferred to the
selected advertiser's referral number.
[0062] Using a central number callback scheme, the result or
outcome of a telephone referral can be monitored and tracked. This
type of outcome tracking functionality is further detailed in FIG.
7.
Voice-Enabled Mobile Originated Messaging
[0063] FIG. 5 illustrates an EDA Messaging implementation using MO
SMS. Referring to FIG. 5, a caller on a cell phone 101 dials an EDA
access number looking for a local Chinese restaurant. The wireless
system 102 connects the caller to an Interactive Voice Response
(IVR) application 106 that is connected to an EDA center 110 via a
Messaging System Interface Layer 108. The interaction between this
implementation and the SMS MO EDA system is likewise
straightforward.
[0064] As before, through a series of vocal dialogues, the IVR
application obtains the keyword "Chinese restaurant" from the
caller. The application then submits the keyword to the EDA Center
via the Messaging System Interface Layer 108. The EDA Center
returns an ordered referral list representing the paid listings for
that keyword.
[0065] In one MO SMS embodiment, the referral list is formatted
into an SMS application message by the interface layer 108 and sent
to the SMS Center 114. The SMS Center then pushes the message to
the Wireless Network 102 and back to the caller's cell phone. The
referral message 122 appears on the cell phone, waiting for the
caller to make a selection.
[0066] In one SMS implementation, the caller chooses a selection
and presses the "Send" message button, followed by the text message
selection identifier "A". The referral response message 112 is sent
back to the SMS Center 114 and back to the messaging system
interface layer where the returned selection "A" is used by the SMS
application logic to return the address, phone number and
description of the selected listing. This returned data is
converted to a final referral SMS message 124 and sent back through
the wireless network to the caller's phone.
[0067] At the same time the system returns the referral message, it
also initiates a referral transaction, executing a debit
transaction on the listing advertiser's account and crediting the
EDA Center's revenue account.
[0068] Single SMS Message Operational Flow
[0069] FIG. 7 details the operational flow of a single SMS message
voice originated EDA referral. As referenced in the embodiment
shown in FIG. 7, the EDA call is initiated 132 by a customer using
a cell phone. The call is received at the EDA Center 134 through
the wireless network, where the location of the call is determined
136 and stored as a location identifier--Loc ID. In one embodiment
this Loc ID is a zip code.
[0070] Next in this implementation, the EDA Center wireless network
switch connects the call to an Interactive Voice Response (IVR)
platform whose task is to determine the sought after EDA keyword.
The IVR platform's Get Keyword 138 operation can use any of the
well-known speech recognition technologies available in the current
art.
[0071] In one embodiment a Voice XML (VXML) platform creates a
series of voice dialogs which direct the user to the most
applicable keywords in the system. Well-designed voice dialogs can
increase the degree of recognition certainty, thus making the IVR,
application more robust and the advertising system more
efficient.
[0072] Once the keyword is determined, the EDA listing database is
queried with the keyword and location parameters. As explained in
the bask EDA Listing Service operation, the EDA database returns an
appropriate set of directory referral listings 140. The messaging
interface layer then formats the result set as a VXML voice menu
142 and prompts the user to choose an option by vocalizing the menu
144. In the single SMS message embodiment disclosed, all EDA query
determination and result set information exchange occurs in voice
and text-to-speech interactions.
[0073] According to the teachings of the invention, other
configurations of the EDA functions can be developed. In one
embodiment, more detailed description of the various options can be
conveyed by playing back pre-recorded voice tracks, making the
system appear more human and more approachable.
[0074] Once the interaction between the caller and the EDA system
is complete, a menu option will be selected. The selected option
will then be Mapped to a referral phone number, travel directions
and assorted business information. This data is returned to the EDA
message center where it is formatted as a message 150.
[0075] Next, in a preferred embodiment, the EDA Messaging Interface
layer creates an SMS Session ID that relates the current EDA query
to a particular cell number. In other words using this SMS Session
ID, an EDA server can retrieve all of the current EDA query
details. The operation of the SMS Session ID is further detailed in
FIG. 9.
[0076] At this point in the implementation a Send Referral
Transaction record 152 is generated and stored with the SMS Session
ID. Also, the SMS message is sent out to the FDA caller 154 via the
wireless phone network 156.
[0077] Continuing along with the preferred implementation of FIG.
7, the customer receives the SMS message 158. If the customer so
chooses after reading the message, the customer may automatically
dial the displayed SMS callback number 160 by pressing the "Call"
or "Send" phone button. The callback is sent 161 back to the FDA
Center as an SMS Callback via the wireless network 162.
[0078] Next the FDA center's messaging interface receives 163 and
begins to process the callback. The processing begins by
determining the SMS Session ID 164 from the FDA customer's cell
number. It then correlates the Session ID with the Send Referral
Transaction 166. From there the server retrieves the Referral
Transfer Phone number 168. Finally, before ending the FDA session,
the FDA Center server twisters the call to the paid Referral Phone
Number 170 and generates a Billing Referral Transaction 172 record.
At this point the normal FDA Center business operations take over
174.
SMS Message Menu Operational Flow
[0079] FIG. 8 shows an embodiment of an SMS Menu based FDA
implementation. As referenced by FIG. 8, the customer initiates an
FDA, call 180 using a cell phone. The call is received at the FDA
Center 182 through the wireless network, where the location of the
call is determined 184 and stored as a location identifier--Loc ID.
In one embodiment this Loc ID is a zip code.
[0080] Next in this implementation, the EPA Center wireless network
switch connects the call to an Interactive Voice Response (IVR)
platform whose task is to determine the sought after EDA keyword.
The IVR platform's Get Keyword 186 operation can use any of the
well-known speech recognition technologies available in the current
art.
[0081] In one embodiment a Voice XML (VXML) platform creates a
series of voice dialogs which direct the user to the most
applicable keywords in the system. Well-designed voice dialogs can
increase the degree of recognition certainty, thus making the IVR
application more robust and the advertising system more
efficient.
[0082] Once the keyword is determined, the EDA listing database is
queried with the keyword and location parameters. As explained in
the basic EDA Listing Service operation, the EDA database returns
an appropriate set of directory referral listings 188. Here the SMS
menu implementation begins to diverge from the previous single
Message implementation.
[0083] First the Messaging Interface layer formats the result set
as a longer message with multiple callback numbers. Each menu
option will be mapped to a referral phone number, travel directions
and assorted business information. This data is returned to the EPA
message center where it is formatted as a message 190.
[0084] Once the SMS menu message has been constructed, the
messaging interface layer creates an SMS Session ID 192 that is
used to relate the current EDA query to this customer call. The
operation of the SMS Session ID is further explored in FIG. 9.
After generating a Send Referral Transaction record 193, the
messaging layer submits the SMS message to the wireless network for
delivery 194. The SMS menu message is then carried over, the
Wireless Network 196 and delivered to the calling customer.
[0085] In the SMS message menu embodiment disclosed, all EDA query
determination and result set information exchange occurs via
two-way SMS messaging. In one embodiment, more detailed description
of the various options can be conveyed by sending back individual
description messages on demand, making the system much more
informative and accessible. According to the teachings of the
invention, other configurations of the SMS EDA service can be
developed. The functional blocks used in the core SMS EDA service
are detailed in FIG. 10.
[0086] Continuing along with the preferred implementation of FIG.
8, the customer receives the SMS message 198. After reading the
referral menu message 200, the customer selects an option 202 and
sends the displayed SMS callback number by pressing the "Call" or
"Send" phone button. The callback is sent 204 back to the EDA
Center as an SMS Callback via the wireless network 205.
[0087] Next the EDA center's messaging interface receives the
callback message 206 and begins to process the message. The
processing begins by determining the SMS Session ID 208 from the
EDA customer's cell number. It then correlates the Session ID with
the Send Referral Transaction 210. From there the server retrieves
the Referral Transfer Phone number 212. Finally, before ending the
EDA session, the EDA Center server transfers the call to the paid
Referral Transfer Phone Number 214 and generates a Billing Referral
Transaction 216 record. At this point the normal EDA Center
business operations take over 218.
Session ID's and Transaction Correlation
[0088] FIG. 9 details the workings of the Session ID and its
relationship to EDA Transactions. The interaction between the
central EDA listing service and a cell phone customer can rightly
be characterized as a classic client/server system where the cell
phone is the client application and the various EDA Center services
make up the server.
[0089] The requests and responses between the components are
asynchronous and disconnected in nature. This means that there is
no intrinsic property that relates a specific EDA request to a
specific EDA result set. For this reason, the disclosure introduces
the notion a Session ID.
[0090] As shown in the preferred embodiment detailed in FIG. 9,
before an EDA query is executed by the Local Advertiser Directory
Listing Database Application, an EDA Session is initiated 220. At
the Messaging Interface layer that interfaces with the standard EDA
Listing Service, a program will create a session ID 222 that is
related to the EDA customer's mobile phone number. In one
embodiment this ID could be the actual ten digit phone number such
as "5625551212". Or it, could be a hash code generated from this
number.
[0091] In the course of the EDA call, an EDA result list will be
generated 224. This ordered list represents the directory listings,
descriptions and referral phone numbers for specific keyword and
location code EDA query parameters. The result list will then be
mapped to a set of phone numbers that identify each listing
226.
[0092] In one embodiment this set of numbers could represent
direct-dial phone extensions within the EDA Center call-switching
center. These phone numbers are the actual callback numbers used in
an SMS message callback. In this mapping configuration, each
callback number would be related to the referral phone numbers on
the EDA result list. This phone mapping would then be stored with
the Session ID for later callback processing 228.
[0093] The EDA result list will then be formatted as a Message,
with the mapped phone numbers as callback numbers. This message can
then be sent via the wireless network 230.
[0094] After the customer's cell phone has received the message
block, the customer can automatically dial the callback number.
Pressing the "call" button while displaying a phone number from the
EDA result list message usually does this.
[0095] Later the EDA Center receives the callback on an EDA
callback extension 232 and begins to process it. First an EDA
Messaging server determines the Session ID form the customer's cell
phone number 234. To keep the requests in sync, the Session ID is
generated using the same technique as in 222.
[0096] Next the server gets the previously stored phone extension
map using the session ID 236. From this phone map, the EDA
Messaging server reconstructs the result list options and gets the
referral phone number 240 representing the selected EDA referral
option. The call is the transferred to this number 242 and a
Referral Transaction is generated for billing the referral 244.
Care Messaging EDA Functional Blocks
[0097] According to the teachings of this invention, adding a
messaging system to a paid EDA referral advertising system is
straightforward. As we have seen in this disclosure, there are many
messaging standards as well as many implementations of these
standards by various wireless carriers.
[0098] FIG. 10 shows the core messaging EDA functional blocks as
three tiers 1, 2 and 3. Referring to FIG. 10, the three tiers
roughly represent different three phases of a messaging EDA
implementation: Making the EDA Request, Rendering the EPA Referral
List; and Processing the Referral Message. The messaging EDA system
that is the subject of this disclosure may implement alternative
technologies within any of these blocks. Likewise, the order and
configuration of these blocks may vary while still following the
teachings of this invention.
Making the EDA Request
[0099] Tier 1 begins with Make EDA Request 250. This function
usually involves a customer using a cell phone to call the EDA
Center. It also involves getting the parameters of the EDA query: a
keyword and a location. The query parameters may be determined in
several ways: by answering a series of VXML dialogs; by creating a
formatted text message; or by making an operator-assisted database
query.
[0100] In an alternative embodiment the Make EDA Request function
could be accomplished by using dedicated software/hardware key
combinations. In one embodiment a series of button presses such as
"#"-"*"-"R" could represent and EDA Request for "Nearest
Restaurants". Another embodiment might employ sending an SMS
message to the EDA Center with a keyword as the message
payload.
[0101] The Get EDA Results block 252 represents the Messaging
Gateway and any message interfacing functionality. One embodiment
might include messaging system translation layers that allow
messages sent by one messaging standard to be received via another
standard. The Format Results as Options Message 254 block
represents systems that convert the EDA database formats into
various messaging formats such as SMS, EMS, MMS and even WAP.
[0102] The Create Session Data block 256 represents any data
persistence technology that allows loosely coupled asynchronous
systems to conduct robust and reliable transactions. This function
might involve databases, message queues, and transaction
coordinators that are well known in the current art.
[0103] The final block in tier 1 is the Send Options Message 25
block. The Send Message block broadcasts the message to a mobile
receiver. This server-based function might be accomplished by a
wireless message control center such as an SMSC in an SMS messaging
implementation. In another embodiment, this function might involve
an Instant Messaging (IM) to wireless translation service linking
TCPIP-based IM systems to wireless text message networks.
Rendering the EDA Referral List
[0104] Tier 2 involves functions that receive and display or render
EDA Messages. This function could be accomplished by a cell phone
that Receives the Options Message 260 displays the message 262 and
allows the EDA customer to respond to the message with an automatic
Callback 264.
[0105] In an alternative embodiment the Render Options Message
function might involve a dynamically generated WAP page with HTML
encoded links that automatically dial the callback number. Another
embodiment might involve multimedia images that represent the
various options with linked callback numbers as HTML anchors.
Processing the Referral Message
[0106] Tier 3 represents the business infrastructure of a
message-based EDA paid referral system. In reference to FIG. 10, to
begin the referral processing cycle, a message center server
Receives the Callback 266. Next the message server Authenticates
the Session ID, which basically means the referral service
identifies who is making the callback. This authentication involves
determining the phone number of the wireless device making the
callback and using the number to generate a Session ID.
[0107] The Session ID is used to access the session data record
constructed in 256 perform the Correlate Session Data function 270.
As previously described, the Session ED provides a method to relate
two separate message requests to the same EDA referral. Because
they share the same Session ID, the loosely coupled requests can
participate in a single complete transaction. This session H) makes
it possible for any number of discrete transactions to be initiated
272 to complete the EDA Referral process.
* * * * *