U.S. patent application number 14/088517 was filed with the patent office on 2014-03-27 for methods and systems for efficient security screening.
This patent application is currently assigned to SecurityPoint Holdings LLC. The applicant listed for this patent is SecurityPoint Holdings LLC. Invention is credited to Joseph T Ambrefe, Jr., Douglas J Linehan.
Application Number | 20140085047 14/088517 |
Document ID | / |
Family ID | 41315625 |
Filed Date | 2014-03-27 |
United States Patent
Application |
20140085047 |
Kind Code |
A1 |
Ambrefe, Jr.; Joseph T ; et
al. |
March 27, 2014 |
METHODS AND SYSTEMS FOR EFFICIENT SECURITY SCREENING
Abstract
The present invention relates to systems and methods relating to
security checkpoints. In some embodiments the present invention
includes a security checkpoint system that is optimized in one or
more of design and decor, audio characteristics, and efficiency in
passing customers through the security checkpoint and generating
revenue with adverting and sponsorships.
Inventors: |
Ambrefe, Jr.; Joseph T;
(Indian Rocks Beach, FL) ; Linehan; Douglas J;
(Beverly, MA) |
|
Applicant: |
Name |
City |
State |
Country |
Type |
SecurityPoint Holdings LLC |
St. Petersburg |
FL |
US |
|
|
Assignee: |
SecurityPoint Holdings LLC
St. Petersburg
FL
|
Family ID: |
41315625 |
Appl. No.: |
14/088517 |
Filed: |
November 25, 2013 |
Related U.S. Patent Documents
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Application
Number |
Filing Date |
Patent Number |
|
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12411991 |
Mar 26, 2009 |
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14088517 |
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Current U.S.
Class: |
340/5.52 ;
340/5.2; 705/14.43 |
Current CPC
Class: |
B64F 1/366 20130101;
G07C 9/37 20200101; G06Q 30/0244 20130101; G07C 11/00 20130101;
G06Q 50/265 20130101; G07C 9/25 20200101 |
Class at
Publication: |
340/5.52 ;
340/5.2; 705/14.43 |
International
Class: |
G07C 9/00 20060101
G07C009/00; G06Q 30/02 20060101 G06Q030/02 |
Claims
1. A security checkpoint system comprising: a line management
system; an identification checking station a security station; and
a recomposure station; wherein the security checkpoint is optimized
with respect to one more aspects selected from the group consisting
of design and decor, audio characteristics, information
presentation, and efficiency in passing customers through the
security checkpoint.
2. The security checkpoint system of claim 1, wherein said line
management system is configured to perform one or more functions
selected from the group consisting of minimizing customers' wait
time, providing appointments for customers' security checkpoint
appearance, tracking one or more customers' progress through the
security checkpoint, providing information, and diverting one or
more customers to other security checkpoints having lesser wait
times.
3. The security checkpoint system of claim 1, wherein the
identification checking station is configured to perform one or
more functions selected from the group consisting of verification
of the authenticity of an ID identifier and determining whether a
customer is a person of interest.
4. The security checkpoint system of claim 1, wherein the security
station comprises one or more elements selected from the group
consisting of a screening device and a remote security station.
5. The security checkpoint system of claim 1, wherein the
recomposure station comprises one or more elements selected from
the group consisting of a shelf, a table, a bench, a post to
facilitate a customer's replacement of his/her shoes.
6. The security checkpoint system of claim 1, wherein the security
checkpoint is optimized with respect to design and decor and
wherein the optimization comprises one or more elements selected
from the group consisting of integrating the design of the security
checkpoint with other parts of the facility, creating a decor and
design of a security checkpoint that is substantially similar to a
security checkpoint at another location, utilizing a color scheme
that has a positive effect on customer behavior in and around the
security checkpoint and utilizing materials that have a positive
effect on customer behavior in and around the security
checkpoint.
7. The security checkpoint system of claim 1, wherein the security
checkpoint is optimized with respect to audio characteristics and
wherein the optimization comprises one or more elements selected
from the group consisting of reduction of extraneous noise in and
around the security checkpoint, providing audio instructions at
appropriate sound levels and using a voice that has a positive
effect on customer behavior in and around the security checkpoint
and playing music that has a positive effect on customer behavior
in and around a security checkpoint.
8. The security checkpoint system of claim 1, wherein the security
checkpoint is optimized with respect to information presentation
and wherein the optimization comprises one or more elements
selected from the group consisting of reducing provision of
extraneous information, modifying the type of advertising
presented, modifying the content of advertising presented,
modifying the amount of advertising presented, modifying the
placement of advertising and use of integrated signage.
9. The security checkpoint system of claim 1, wherein the security
checkpoint is optimized with respect to efficiency in passing
customers through the security checkpoint and wherein the
optimization comprises one or more elements from the group
consisting of optimization of decor and design, optimization of
audio characteristics, optimization of customer service, and
optimization of information presentation.
10. A security checkpoint system comprising: integrated signage
configured to provide one or more of the group consisting of
advertising, travel information, checkpoint information; an
identification checking station, wherein the identification
checking station is configured to perform one or more functions
selected from the group consisting of verification of the
authenticity of an ID identifier and determining whether a customer
is a person of interest; a security station, wherein a customer or
an item in customer's possession is inspected; and a remote
security station, wherein said remote security station inspects the
customer or an item in customer's possession; wherein the security
checkpoint system is optimized with respect to one more aspects
selected from the group consisting of design and decor, audio
characteristics, information presentation, and efficiency in
passing customers through the security checkpoint.
11. A method comprising: optimizing a security checkpoint with
respect to one more aspects selected from the group consisting of
design and decor, audio characteristics, information presentation,
and efficiency in passing customers through the security
checkpoint, wherein said optimizing may occur at one or more of the
group selected from a line management system, an identification
checking station, a screening device; and a recomposure station of
the security checkpoint.
12. A method comprising: optimizing the presentation of advertising
at a security checkpoint, wherein the optimizing includes one or
more elements selected from the group consisting of modifying the
type of advertising presented, modifying the content of advertising
presented, modifying the amount of advertising presented, modifying
the placement of advertising and use of integrated signage to
provide advertising, analyzing usage of a security checkpoint with
respect to one or more aspects selected from the group consisting
of date, time, customer flow, and customer demographics.
13. A method for managing the set-up and/or maintenance of a
security checkpoint or a set of security checkpoints comprising:
selection and integration of optimal atmospheric conditions,
environment, technology, materials and/or advertising wherein the
selection and integration includes designing the security
checkpoint to establish a seamless combination of fowl and function
to deliver high security in an inviting atmosphere designed,
deployed, maintained and updated with form equal to function to
maximize available technology and the unique space or footprint
associated with each environment.
14. The method of claim 13 further comprising: configuring the
security checkpoint or the set of security checkpoints to generate
revenue for the entity that runs the checkpoint or security
area.
15. The method of claim 14 wherein the revenue generated is
sufficient to pay for the maintenance or redesign of the security
checkpoint.
16. A security checkpoint system comprising: a line management
system or queuing process; an identification checking station; a
security station(s); and a recomposure station; wherein the
security checkpoint is optimized with respect to one more aspects
selected from the group consisting of design and decor, audio
characteristics, information presentation, and efficiency in
passing customers through the security checkpoint.
17. The security checkpoint system of claim 16 wherein the line
management or queuing system is configured to perform one or more
functions selected from the group consisting of minimizing
customers' time on line, providing appointments for customers'
security checkpoint appearance, tracking one or more customers'
progress, calculating and communicating wait times, increasing
throughput at the security checkpoint, providing information, and
diverting one or more customers to other security checkpoints
and/or screening stations having lesser wait times.
18. The security checkpoint system of claim 16 wherein the line
management or queuing system is configured to accommodate a special
security process lane.
19. The security checkpoint system of claim 18 wherein the special
security process lane is for one or more of the group selected
from: Registered Travelers, frequent or preferred or premium
customers, employees, and customers having an appointment.
20. The security checkpoint system of claim 16 wherein the
identification checking station is configured to perform one or
more functions selected from the group consisting of verification
of the authenticity of an ID identifier and determining whether a
customer is a person of interest.
21. The security checkpoint system of claim 16 wherein the security
station comprises one or more elements selected from the group
consisting of a screening device and a remote security station.
22. The security checkpoint system of claim 21 wherein the remote
security station includes remote personnel with high or special
skill in interpreting images.
23. The security checkpoint system of claim 21 wherein the remote
personnel are trained to interpret results of technology images
such as x-rays.
24. The security checkpoint system of claim 16, wherein the
recomposure station comprises one or more elements selected from
the group consisting of a specifically designed shelf, a table, a
bench, and a leaning post or rail to facilitate a customer's
replacement of his/her shoes or articles of clothing with minimal
time and maximum efficiency to recompose so the customer promptly
moves on and away from the checkpoint relieving a common
chokepoint.
25. The security checkpoint system of claim 16, wherein the
security checkpoint system is optimized with respect to design and
decor.
26. The security checkpoint system of claim 25 wherein the
optimization with respect to design and decor takes into account
one or more factors from the group consisting of architectural
design, local preferences, and federal, state and local security
requirements.
27. The security checkpoint system of claim 26 wherein the
optimization comprises one or more elements selected from the group
consisting of integrating the design of the security checkpoint
with other areas of the facility, creating a decor and design of a
security checkpoint that is substantially similar to a security
checkpoint at another location, utilizing a color scheme and
atmospheric conditions that has a positive effect on customer
behavior in and around the security checkpoint, ensuring that
various security checkpoints--that may have a different theme or
color combination than one another--have a recognizable commonality
such that they may each have a certain familiarity to a customer,
and utilizing design materials with the objective that they have a
positive effect on customer behavior and/or emotion in and around
the security checkpoint.
28. The security checkpoint system of claim 16, wherein the
security checkpoint is optimized with respect to audio
characteristics.
29. The security checkpoint system of claim 28 wherein the
optimization comprises one or more elements selected from the group
consisting of reduction of extraneous noise in and around the
security checkpoint, communicating audio instructions at optimal
sound levels and using a voice that has a positive and/or calming
effect on customer behavior in and around the security checkpoint
and playing music or sounds that have a positive effect on customer
behavior in and around a security checkpoint.
30. The security checkpoint system of claim 29 wherein the positive
effect is calming and causes a heightened awareness and/or
increased receptivity to stimuli.
31. The security checkpoint system of claim 16 wherein the security
checkpoint is optimized with respect to communication or transfer
of information.
32. The security checkpoint of claim 31 wherein the optimization
comprises one or more elements selected from the group consisting
of reducing provision of extraneous information, modifying the type
or category of advertising presented, segmenting the content of
advertising presented to align with the customer demographics at
various times throughout the day, modifying the frequency or volume
of advertising presented, modifying the placement of advertising
and use of integrated signage using standards of environmental
graphics and environmental engineers as well as interior and
architectural design.
33. The security checkpoint system of claim 16, wherein the
security checkpoint is optimized with respect to efficiency in
passing customers through the security checkpoint.
34. The security checkpoint system of claim 33 wherein the
optimization comprises one or more elements from the group
consisting of optimization of decor and design, optimization of
audio characteristics, optimization of customer service, and
optimization of information presentation.
35. A security checkpoint system comprising: integrated signage
configured to provide one or more of the group consisting of
advertising, travel information, checkpoint information,
instructions for the security process, creating an identity for the
facility; an identification checking station, wherein the
identification checking station is configured to perform one or
more functions selected from the group consisting of verification
of the authenticity of an ID identifier or biometric verification
and determining whether a customer is a person of interest;
security station(s), wherein a customer or an item in customer's
possession is inspected; and a remote security station, wherein
said remote security station inspects the customer or an item in
customer's possession and may be redundant to an on site officer;
wherein the security checkpoint system is optimized with respect to
one more aspects selected from the group consisting of design and
decor, audio characteristics, information presentation, and
efficiency in passing customers through the security
checkpoint.
36. A method comprising: optimizing a security checkpoint with
respect to one more atmospheric conditions or aspects selected from
the group consisting of design and decor, architectural design,
environmental graphics, local preferences, federal, state, and
local security requirements, audio characteristics, olfactory
characteristics, information display, and efficiency in passing
customers through the security checkpoint, wherein said optimizing
may occur at one or more of the group selected from a line
management system, an identification checking station, screening
technology; and a recomposure station of the security
checkpoint.
37. A method comprising: optimizing the presentation of signage
including advertising at a security checkpoint, wherein the
optimizing includes one or more elements selected from the group
consisting of modifying the category of advertising presented,
segmenting the category of advertising presented, modifying the
content of advertising presented, modifying the amount of
advertising presented, modifying the placement of advertising and
use of integrated signage to provide advertising, and analyzing
usage of a security checkpoint with respect to one or more aspects
selected from the group consisting of date, time, volume,
checkpoint staffing level, security threat level, customer flow,
and customer demographics.
Description
CROSS REFERENCE TO RELATED APPLICATIONS
[0001] This application claims the benefit, under 35 U.S.C.
.sctn.119, of provisional U.S. Application Ser. No. 61/040,425,
filed Mar. 28, 2008, the entire contents and substance of which is
hereby incorporated by reference.
FIELD OF THE INVENTION
[0002] The present invention relates to a security checkpoint. More
particularly, the present invention relates to systems and methods
for efficient and optimized security screening of people and
personal belongings at a security checkpoint.
BACKGROUND OF THE INVENTION
[0003] As various threats to safety have developed and evolved, the
importance of security has increased. An unfortunate side-effect of
increased security has been, at least so far, increased
inconvenience. The inconvenience manifests itself in various ways,
including lost time, confusion, anxiety, increased stress,
intimidation, and/or general lack of comfort. Security checks often
occur at a security checkpoint. Such security checkpoints are now
present at various private and government-owned buildings, travel
facilities, and other places. One way of reducing the downside of
increased security may be improving, enhancing and/or optimizing
various environmental or atmospheric conditions and other aspects
of security checkpoints. At present security checkpoints are often
thrown together in a utilitarian manner utilizing only readily
available materials and technologies, primarily focused only on
technology and function and other factors are partially or wholly
discounted and/or ignored.
SUMMARY OF THE INVENTION
[0004] In some embodiments, the systems and methods will provide an
enhanced customer experience at security checkpoints by improving
atmospheric conditions. In other embodiments, the systems and
methods will provide enhanced security at security checkpoints. In
further embodiments the systems and methods will provide enhanced
security while providing an enhanced customer experience at the
security checkpoint. In some embodiments the security checkpoint is
a checkpoint for persons about to travel. In some instances a
person is passing from a non-secure area into a secure area.
[0005] In some embodiments the present invention is a system or
method of managing the set-up and/or maintenance of a security
checkpoint or a set of security checkpoints. In some embodiments
such management would facilitate the selection and integration of
optimal atmospheric conditions, environment, technology, materials
and/or advertising. In some embodiments the security checkpoint may
be designed with the goal of establishing a seamless combination of
form and function to deliver high security in an inviting
atmosphere designed, deployed, maintained and updated with form
equal to function to maximize available technology and the unique
space or footprint associated with each environment. Doing so may
enhance the customer experience, available technologies and the
security process. In some embodiments the management may also
generate revenue for the entity that runs the checkpoint or
security area. In some such embodiments the security checkpoint may
become a self-funded security enhancement focused on customer
service.
[0006] In some embodiments the present invention is a system. In
some such embodiments the present invention is a security
checkpoint system that includes a line management system or queuing
process; an identification checking station, a security station(s);
and a recomposure station; wherein the security checkpoint is
optimized with respect to one more aspects selected from the group
consisting of design and decor, audio characteristics, information
presentation, and efficiency in passing customers through the
security checkpoint. In certain embodiments the line management or
queuing system is configured to perform one or more functions
selected from the group consisting of minimizing customers' time on
line, providing appointments for customers' security checkpoint
appearance, tracking one or more customers' progress, calculating
and communicating wait times, increasing throughput at the security
checkpoint, providing information, and diverting one or more
customers to other security checkpoints and/or screening stations
having lesser wait times. In certain embodiments, the system also
makes accommodations for special security process lanes including
but not limited to Registered Travelers, frequent or preferred or
premium customers, employees, and/or customers having an
appointment. In other embodiments the identification checking
station is configured to perform one or more functions selected
from the group consisting of verification of the authenticity of an
ID identifier and determining whether a customer is a person of
interest. In further embodiments the security station comprises one
or more elements selected from the group consisting of a screening
device and a remote security station. In certain embodiments the
remote security station includes remote personnel with high or
special skill in interpreting images. In some embodiments such
remote personnel interpret results of technology images such as
x-rays. In some embodiments the recomposure station comprises one
or more elements selected from the group consisting of a
specifically designed shelf, a table, a bench, and a leaning post
or rail to facilitate a customer's replacement of his/her shoes or
articles of clothing with minimal time and maximum efficiency to
recompose so the customer promptly moves on and away from the
checkpoint relieving a common chokepoint.
[0007] In certain embodiments the security checkpoint is optimized
with respect to design and decor taking into account architectural
design and local preferences as well as federal, state and local
security requirements and wherein the optimization comprises one or
more elements selected from the group consisting of integrating the
design of the security checkpoint with other areas of the facility,
creating a decor and design of a security checkpoint that is
substantially similar to a security checkpoint at another location,
utilizing a color scheme and atmospheric conditions that has a
positive effect on customer behavior in and around the security
checkpoint, ensuring that various security checkpoints--that may
have a different theme or color combination than one another--have
a recognizable commonality such that they may each have a certain
familiarity to a customer, and utilizing design materials with the
objective that they have a positive effect on customer behavior
and/or emotion in and around the security checkpoint. In other
embodiments the security checkpoint is optimized with respect to
audio characteristics and wherein the optimization comprises one or
more elements selected from the group consisting of reduction of
extraneous noise in and around the security checkpoint,
communicating audio instructions at optimal sound levels and using
a voice that has a positive and/or calming effect on customer
behavior in and around the security checkpoint and playing music or
sounds that have a positive effect on customer behavior in and
around a security checkpoint. In some embodiments the positive
effect is calming and causes a heightened awareness and/or
increased receptivity to stimuli. In some embodiments the security
checkpoint is optimized with respect to communication or transfer
of information and wherein the optimization comprises one or more
elements selected from the group consisting of reducing provision
of extraneous information, modifying the type or category of
advertising presented, segmenting the content of advertising
presented to align with the customer demographics at various times
throughout the day, modifying the frequency or volume of
advertising presented, modifying the placement of advertising and
use of integrated signage using standards of environmental graphics
and environmental engineers as well as interior and architectural
design. In other embodiments the security checkpoint is optimized
with respect to efficiency in passing customers through the
security checkpoint and wherein the optimization comprises one or
more elements from the group consisting of optimization of decor
and design, optimization of audio characteristics, optimization of
customer service, and optimization of information presentation.
[0008] In yet other embodiments the present invention includes a
security checkpoint system including: integrated signage configured
to provide one or more of the group consisting of advertising,
travel information, checkpoint information, instructions for the
security process, creating an identity for the facility; an
identification checking station, wherein the identification
checking station is configured to perform one or more functions
selected from the group consisting of verification of the
authenticity of an ID identifier or biometric verification and
determining whether a customer is a person of interest; security
station(s), wherein a customer or an item in customer's possession
is inspected; and a remote security station, wherein said remote
security station inspects the customer or an item in customer's
possession and may be redundant to an on site officer; wherein the
security checkpoint system is optimized with respect to one more
aspects selected from the group consisting of design and decor,
audio characteristics, information presentation, and efficiency in
passing customers through the security checkpoint.
[0009] In some embodiments the present invention is a method. In
some such embodiments the present invention is a method including:
optimizing a security checkpoint with respect to one more
atmospheric conditions or aspects selected from the group
consisting of design and decor, architectural design, environmental
graphics, local preferences, federal, state, and local security
requirements, audio characteristics, olfactory characteristics,
information display, and efficiency in passing customers through
the security checkpoint, wherein said optimizing may occur at one
or more of the group selected from a line management system, an
identification checking station, screening technology; and a
recomposure station of the security checkpoint.
[0010] In other embodiments the present invention is a method
including: optimizing the presentation of signage including
advertising at a security checkpoint, wherein the optimizing
includes one or more elements selected from the group consisting of
modifying the category of advertising presented, segmenting the
category of advertising presented, modifying the content of
advertising presented, modifying the amount of advertising
presented, modifying the placement of advertising and use of
integrated signage to provide advertising, and analyzing usage of a
security checkpoint with respect to one or more aspects selected
from the group consisting of date, time, volume, checkpoint
staffing level, security threat level, customer flow, and customer
demographics.
BRIEF DESCRIPTION OF THE DRAWINGS
[0011] FIG. 1 is an illustration of an embodiment of an exemplary
security checkpoint.
[0012] FIG. 2 is a block diagram showing an exemplary security
checkpoint.
[0013] FIG. 3 is a flow chart showing an exemplary progression
through a security checkpoint.
DETAILED DESCRIPTION OF THE EMBODIMENTS
[0014] In the following paragraphs, the present invention will be
described in detail by way of example with reference to the
attached drawings. Throughout this description, the preferred
embodiment and examples shown should be considered as exemplars,
rather than as limitations on the present invention. As used
herein, the "present invention" refers to any one of the
embodiments of the invention described herein, and any equivalents.
Furthermore, reference to various feature(s) of the "present
invention" throughout this document does not mean that all claimed
embodiments or methods must include the referenced feature(s).
DEFINITIONS
[0015] A "customer" is a person who is proceeding through a
security checkpoint and/or a person who is about to proceed through
a checkpoint from a non-secure area to a secure area.
[0016] An "ID identifier" is a document or biometric measure that
provides a picture and/or other personal information of the holder
sufficient to identify the holder. Examples include but are not
limited to a driver's license, a state issued identification card,
and a foreign or United States passport and other federal,
international or privately issued documents recognized and accepted
for positive identification. Biometric measure may include finger
prints, facial recognition and/or retinal scanning.
[0017] An "RFID" tag is an object that can be applied to or
incorporated into a person or thing for the purpose of
identification or monitoring of that person or thing using
radiowaves.
[0018] A "security checkpoint" may be any place designed to enhance
security by interactions with people and or technology. For example
a security checkpoint may be a place where a person is questioned,
observed, inspected, scanned and/or otherwise checked and/or a
person's items and/or belongings are inspected, scanned and/or
otherwise checked. The security checkpoint includes the non-secure
areas where customers line up or begin preparing to enter or enter
the queue to enter the security area, the area where customers exit
the checkpoint in a secure area, and all areas in between. Such
security checkpoints may be found at privately-owned buildings,
government-owned buildings, travel facilities, sporting events,
museums or galleries, concerts, or the like. Design and layout may
vary based on type of facility, age of the technology and limits of
the environment and federal, state and local policy.
[0019] A "travel facility" is any place where persons go to travel
from one place to another. Examples include airports, train
stations, bus stations, subway stations, cruise terminals and tram
or trolley stations.
[0020] A "master plan" refers to a plan or guidelines outlines the
principals that guide all atmospheric conditions including
environmental graphics, security objectives, federal, state and/or
local regulations, local objectives, vision and advertising. The
master plan also provides for oversight of the program and a single
point of contact for coordination of all stakeholders including the
TSA, airport management, security checkpoint management, and
customers.
[0021] The "TSA" is the United States Transportation Security
Administration.
[0022] The words "satellite receiver" when used in the context of
the present invention, include any device capable of receiving data
from a satellite and capable of sending the received data to
another device.
[0023] The words "satellite uplink station" when used in the
context of the present invention, include an apparatus capable of
transmitting data to a satellite.
[0024] The word "controller" when used in the context of the
present invention, includes any device capable of controlling the
individual devices of the present invention, including receiving
data from a satellite receiver, and/or sending data to a storage
device, and/or receiving data from a storage device, and/or sending
data to at least one video display. Additionally the controller may
communicate with a GPS system and perform programming
instructions.
[0025] The words "storage device" when used in the context of the
present invention, include any device capable of storing analog or
digital data received from the satellite receiver and storing any
controller programming instructions. The storage device may also
include a device that communicates with a controller by receiving
controller requests for data and sending the appropriate data to
the controller. The storage device may be any known storage media
known in the art.
[0026] The words "video signal processor" when used in the context
of the present invention, include any device capable of processing
a single video signal for presentation across a video display
matrix, by receiving, from wireless or non-wireless means, a single
video signal, processing the signal for, and sending a video signal
to each video display unit in a video display matrix, each signal
representing a portion of the video to display on a single video
display unit.
[0027] The words "programming instructions" when used in the
context of the present invention, include computer executable code
that when operated or followed by a controller instruct the
controller to display, receive, and/or organize video data
including, among others, display durations, start times, stop
times, real time overrides, and/or location-specific start and
stops.
[0028] "Information" when used in the context of the present
invention includes any information that may be beneficial to a
customer and/or the facility operating the security checkpoint
and/or the person or entity overseeing operation of the security
checkpoint. Examples of information include, but are not limited
to, advertising, travel, directions, instructions, news,
information, information relating to the security checkpoint,
facility and national matters of interest, and/or
entertainment.
[0029] "Advertising" when used in the context of the present
invention includes sponsorship and any communication or display of
information, and specifically third party information, which may,
in one aspect, relate the sale of goods and/or services. In one
aspect, "Advertising" may be in exchange for a fee, remuneration
and/or compensation of any kind, including money and/or
services.
[0030] "Atmospheric conditions" when used in the context of the
present invention include the cleanliness, layout, design, auditory
stimuli, environmental graphics, olfactory stimuli, textures and
colors at and around the checkpoint.
[0031] The words "video data" when used in the context of the
present invention, include any combination of electronically or
magnetically recorded information that may be converted or
presented on a screen, monitor or projected onto a surface and may
be analog or digital.
[0032] The words "communicating", "coupled", "association" and any
derivation thereof relate to the interaction between two devices
and include both wireless and non-wireless means.
[0033] The words "sending", "receiving", and any derivation thereof
include both wireless and non-wireless means.
Embodiments of the Present Invention
[0034] General
[0035] Certain embodiments of the present invention may provide
cost savings, in particular to those hosting the security
checkpoint and to the government agencies (e.g., the TSA) or
private companies that may be responsible for staffing or
supervising the security checkpoint. Such cost savings may come in
the form of increased efficiency of personnel, reduction of on the
job injuries, reduction of insurance clams for injured workers,
reduction of personnel, increased automation, and/or enhanced
retention of personnel.
[0036] Certain embodiments of the present invention may provide
increased efficiency at security checkpoints. Such increased
efficiency may include enhancing the experience of customers
proceeding through the security checkpoint, passing customers
through the security checkpoint in a more efficient and faster
manner, decreasing the amount of time customers spend in line,
and/or decreased mistakes (e.g., false positive or false negative
screening results), heightened alertness of personnel, customers
more attune to and open to stimuli including directions and
improved moral and mood of customers and personnel.
[0037] In some embodiments security checkpoints may be said to have
certain areas or aspects including one or more of (1) the general
set-up, architectural design, layout and decor of the checkpoint;
(2) the line and queue area where customers prepare to proceed
through the security checkpoint; (3) identification
checking/verification where the customer's identification is
checked and/or verified; (4) divesting, where customers divest
themselves of personal belongings and/or luggage for screening by
available technology; (5) the security, the actual
checking/inspection of customers and/or their belongings; (6)
recomposure or exit, where customers collect any personal
belongings/luggage and other materials and vacate the security
checkpoint; and (7) secondary screening where customers are
subjected to additional or redundant questioning/inspection. See,
e.g., FIGS. 1-3.
[0038] For example FIG. 1 shows an exemplary security checkpoint
having line or queuing area 50, ID checking station 100, divesting
areas 150, security stations 200, secondary screening area 250, and
recomposure area 300. Of course, various embodiments may not have
each element present in FIG. 1 and various elements will have a
configuration of elements that differs from that depicted in FIG.
1, for example as available technology changes certain areas may
evolve or become extraneous.
[0039] FIG. 2 illustrates an exemplary security checkpoint. FIG. 2
depicts line management and queuing system 370 which encompasses
entry 305, ID verification 310, and queue (or line) 320. FIG. 2
also depicts security screening 380, which includes divesting area
330 and screening devices and technology 340. FIG. 2 further
illustrates recomposure area 350 and exit 400.
[0040] FIG. 3 illustrates an exemplary paths or steps that a
customer may take through a security checkpoint. Customer 500 first
enters 410 the line management and queuing system 490 of the
security checkpoint. Customer 500 next has his/her ID checked 420
and proceeds through queue 430 toward security station 440. At or
around security station 440, customer 500 divests 450 him or
herself of any personal items and those items and customer 500 are
scanned or screened with available technology 460. After proceeding
through the security station 440, customer 500 recomposes 470 by
collecting his/her items and preparing to move to their primary
destination including repacking and placing articles of clothing or
jewelry back on. After recomposing 470, customer 500 exits 480 the
security checkpoint on the secure side.
[0041] In some embodiments the present invention includes or
utilizes a security checkpoint that is optimized in various
characteristics. In some embodiment the design and/or decor are
optimized to enhance the customers' experience at the security
checkpoint. In certain embodiments the audio characteristics of the
security checkpoint may be optimized to enhance the customers'
experience in moving through the security checkpoint. In other
embodiments the organization of the security checkpoint, including
signage, communication of information and directions and the like
are optimized to enhance the customers' experience at the security
checkpoint. In yet other embodiments olfactory, auditory, emotive
and/or tactile aspects of the security checkpoint are
optimized.
[0042] In further embodiments the security checkpoint may be
ergonomically optimized to reduce injuries to customers and/or
personnel at the security checkpoint. In some such embodiments
include materials to enhance the comfort and/or safety of the
security checkpoint personnel. In some such embodiments antifatigue
mats are used. In some such embodiments the antifatigue mats are
improved or enhanced, for example, by having padding and/or
non-slip or non-skid surfaces that are more durable and designed
specifically for the checkpoint environment.
[0043] In some embodiments the security checkpoints of the present
invention may use tracking technology. In some embodiments the
tracking technology will track a customer and/or one or more of the
customer's personal items and/or components of the security system
such as divesting trays through the security checkpoint. In some
such embodiments the tracking technology will match a particular
customer to one or more of that customer's personal items. In some
embodiments the tracking technology may be used to monitor
approximate wait times for customers in a particular security
checkpoint. In some such embodiments that information may be
communicated to other customers via various means including public
signage, email and mobile text messaging. In some embodiments the
tracking technology may be an RFID tag, a visual tag, or other
similar tag.
[0044] Optimization of Sensory Aspects
[0045] Various studies have shown that individuals, crowds, and
crowd flow are affected by their environment. For example, the
visual, audio, olfactory and/or tactile aspects of an individual's
or a crowd's environment affect the manner in which that individual
and/or that crowd behave and receptivity individual and/or crowd to
external stimuli such as signage. In some embodiments the present
invention includes a security checkpoint optimized in its sensory
presentation to a customer such that a customer's behavior, mood
and/or attitude is positively affected. In some embodiments the
positive effect is one or more of a relatively calm demeanor, being
more receptive to instruction and guidance, a decrease in anxiety,
a decrease in stress, level of alertness, awareness of threat
levels, increased efficiency and/or speed in progressing through
the security checkpoint. In some embodiments one or more of the
security checkpoint's visual, audio, olfactory and tactile aspects
are optimized.
[0046] Olfactory Optimization
[0047] In some embodiments the security checkpoint's olfactory
aspects are optimized. In certain embodiments the security
checkpoint is sanitized to remove offensive or disruptive scents.
In some such embodiments a fragrance and/or air freshener is
dispensed in all or a portion of the security checkpoint. In some
such embodiments, the fragrance or air freshener is a fragrance
comprising one or more volatile organic compounds which are
available from perfumery suppliers such as Firmenich Inc, Takasago
Inc, Noville Inc., Quest Co., International Flavors &
Fragrances, and Givaudan-Roure Corp. Most conventional fragrance
materials are volatile essential oils. The fragrance can be a
synthetically formed material, or a naturally derived oil such as
oil of Bergamot, Bitter Orange, Lemon, Mandarin, Caraway, Cedar
Leaf, Clove Leaf, Cedar Wood, Geranium, Lavender, Orange, Origanum,
Petitgrain, White Cedar, Patchouli, Lavandin, Neroli, Rose
absolute, and the like.
[0048] A wide variety of chemicals are known for perfumery, such as
aldehydes, ketones, esters, alcohols, terpenes, and the like. A
fragrance can be relatively simple in composition, or can be a
complex mixture of natural and synthetic chemical components.
Synthetic types of fragrance compositions either alone or in
combination with natural oils are described in U.S. Pat. Nos.
4,324,915, 4,411,829; and 4,434,306, which are incorporated herein
by reference. Other artificial liquid fragrances include geraniol,
geranyl acetate, eugenol, isoeugenol, linalool, linalyl acetate,
phenethyl alcohol, methyl ethyl ketone, methylionone, isobomyl
acetate, and the like.
[0049] A liquid fragrance may also be formed into a thixotropic gel
by the addition of a thickening agent, such as a cellulosic
material, a polymeric thickener, or a fumed silica of the type
marketed under the Cabosil trademark by Cabot Corporation. A
fragrance ingredient can also be in the form of a crystalline
solid, which has the ability to sublime into the vapor phase at
ambient temperatures A crystalline fragrance starting material can
be selected from organic compounds which include vanillin, ethyl
vanillin, coumarin, tonalid, calone, heliotropene, musk xylol,
cedrol, musk ketone benzophenone, raspberry ketone, methyl naphthyl
ketone beta, phenyl ethyl salicylare, veltol, maltol, maple
lactone, proeugenol acetate, evemyl, and the like. This type of
fragrance can contribute a long term air-treatment capability to an
air freshener dispenser device for use with the devices disclosed
herein.
[0050] Tactile Optimization
[0051] In some embodiments the tactile feel of the security
checkpoint is optimized. In some embodiments materials are used
that encourage customers to proceed through the security checkpoint
in an efficient manner. In some embodiments one or more components
of the security checkpoint are integrated with laminates or
coverings to establish a deliberate design and decor to the
checkpoint and serve to soften the harsh or cold components of a
security checkpoint and have a positive effect on customer's mood.
Components that may be so integrated include the walls and wall
coverings, the floor and floor coverings, various current and
future technologies including but not limited to x-ray machines,
walk through metal detectors, trace element sensors or "puffer"
machines, millimeter wave booths, tables, chairs, kiosks, permanent
and temporary partitions, and/or private and semi private secondary
screening areas including any area a customer sees or has contact
with.sub.--
[0052] Audio Optimization
[0053] Sound can also impact moods. Likeable and familiar music can
induce good moods, whereas discordant sounds can create bad moods
and elevate tension. Slow tempo sounds sooth while a quicker tempo
increases urgency. In some embodiments a security checkpoint's
audio aspects are optimized and sounds may be segmented based on
the position in the checkpoint; calming at the start of a long wait
and a quicker tempo as the customer is preparing to be screened and
when recomposing. In some embodiments the security checkpoints of
the present invention utilize noise reduction technology and/or an
audio communications system that provides a calming influence. In
some embodiments the noise reduction technology is the use of
materials that reduce or prevent hard plastic to plastic or metal
to metal or metal to plastic contact. In some embodiments the noise
reduction technology is used in floors, ceilings and/or walls such
that sounds are minimized and/or softened or deadened. In other
embodiments the noise reduction technology includes wrapping or
covering certain elements of the security checkpoint to temper the
sounds of various elements contacting each other.
[0054] In some embodiments the audio aspects are optimized by
broadcasting sounds. In some such embodiments the broadcasted
sounds are optimized. White noise can be generated with a digital
sound synthesizing device. Sound designers, with some processing
and filtering, can create a multitude of effects such as wind,
rain, waterfall or surf. Some such embodiments use a high-quality
speaker system that provides substantially clear sound at decibel
levels that are appropriate for the particular checkpoint. In some
embodiments the voice used to provide information is one that is
generally soft and generally pleasant. In some embodiments music is
played. In particular, music can influence physical behavior. Fast
music may energize consumers. In some such embodiments the music is
soothing and/or calming to the average person. Slow music can be
soothing. The type of music you play can have dramatic and direct
effects. For example, a fast tempo is more desirable in restaurants
because customers will eat faster, thus allowing greater table
turnover and higher sales. In some embodiments the sounds are
transmitted over head while in other embodiments the sounds are
delivered in close proximity to the traveler such as within the
line management stanchions and may be interactive allowing for
customer selection of instructions or sound type.
[0055] Visual Optimization
[0056] In some embodiments the security checkpoint is optimized in
its visual appearance. Such optimization may include one or more of
the use of certain materials, the physical design and organization
of the security checkpoint (including providing a design that
reduces clutter and gives the security checkpoint a more open/airy
feel to the customer), the advertising and/or information presented
at the security checkpoint, the colors presented at the checkpoint,
and the uniforms/clothing worn by personnel at the checkpoint.
[0057] In certain embodiments the present invention includes
development of a master plan or guidelines designed specifically
for a security checkpoint to integrate all visual elements. In some
embodiments the signage is governed by guidelines to maximize
customer comprehension and observation of key information. In some
embodiments such guidelines include reduction of information, as
too much information and too many graphics at key points may serve
only to confuse and frustrate the customer such that they are
ultimately blocked-out by the customer. In some embodiments the
security checkpoint components will have a specific design style
such as the use or faux marble, wood, leather and such to convey a
sense of style and purpose. The use of visual optimization elevates
the necessary process of security screening while recognizing the
customers importance and supporting customer service efforts and
engendering goodwill.
[0058] In some embodiments the security checkpoint has a decor and
design that is consistent with federal, state and local laws, rules
and/or requirements, the architectural design, local preferences
and decor of other parts of the facility such that the security
checkpoint appears to be integrated with the facility's other
parts. In other embodiments the security checkpoint has a decor and
design that utilizes colors, materials and/or sounds that promote a
calm demeanor among customers. In some such embodiments portions or
all of various metal/concrete devices or structures are covered or
wrapped such that their appearance is softened. In some such
embodiments color is used and changed to encourage certain
behaviors or emotions in customers. Preferably, a security
checkpoint of the present invention will utilize colors and/or
decor that present an authoritative, yet not intimidating or cold,
atmosphere at the security checkpoint. In some embodiments, the
decor include faux marble, leather, wood grains and the like.
[0059] In certain embodiments the visual and environmental
optimization also enhances the security function of the security
checkpoint. For example, establishing a calming environment may
have an enhanced calming effect on otherwise nervous, anxious, or
stressed but innocent customer, and less of a calming effect on a
nervous customer who is not innocent. For example, a person
intending to commit a crime or intending to present a false ID
identifier at the ID check may not be calmed by an otherwise
calming environment. Such differential effect may permit enhanced
identification of persons of interest and/or enhanced use of
selective secondary or additional screening. In addition, a nervous
person in a calming environment may be easier to spot with
behavioral observation techniques.
[0060] In certain embodiments the security checkpoint has an
overall decor and design that is similar to checkpoints in other
locations. For example, an airport security checkpoint in San
Diego, Calif. may have certain characteristics and elements that
are similar to those at an airport security checkpoint in Boston,
Mass. In other embodiments the overall decor and design is
particular to one facility and may incorporate colors or other
designs characteristic of area in which the facility is located. In
some embodiments there is a familiarity established with the
overall process while putting customers at ease there is sufficient
unpredictability to keep bad elements from learning too much of the
details of the system and using familiarity as predictability to
plan for bad intent.
[0061] In some embodiments the security checkpoints of the present
invention include one or more transparent glass panels. In some
such embodiments the glass panels are used as partitions between
parts of the security checkpoint (e.g., between the security
station and the secondary screening area), between the security
checkpoint and other parts of the facility (e.g., a pathway for
customers leaving the facility), between security lanes within a
security checkpoint and/or to define one more lines leading to the
security station or to define the area between a common area or
terminal area and the checkpoint. In some embodiments the glass
panels are configured to display one or more of signage providing
information, advertising and designs. In some such embodiments a
projection film is applied to the glass. In some embodiments the
projection film is 3M.TM. Vikuiti.TM. Rear Projection Film (a
relatively flexible self-adhesive film that can be cut to various
shapes and placed on transparent materials). In some embodiments
the glass is substantially transparent at some times and at other
times is displaying one or more of signage providing information,
advertising and designs. In some embodiments the glass may be
substantially transparent at some times and at other times is made
to be substantially opaque for purposed of private screening or
interviews. The use of such materials may also permit designated
areas to be used for multiple purposes (e.g., for either
recomposure or secondary screening) This provides for multiple uses
of designated areas and is particularly beneficial where space is
limited.
[0062] Colors
[0063] It is thought that certain colors have certain affects on
persons and/or crowds. Thus, in some embodiment the decor and
design of the security checkpoint, including any advertising or
information displays, may be optimized in the colors presented.
Color is thought to influence a persons moods and physical
responses. When considering and evaluating color schemes for use in
design, it may be useful to focus on color hues (e.g., warm and
cool), degrees of color saturation (e.g., richness), and levels of
depth (e.g., light or dark) as ways to influence customer
perceptions. Color psychologists have found that warm colors (e.g.,
red, orange, and yellow) generally encourage activity and
excitement, whereas cool colors (e.g., green, blue, violet) are
more soothing and relaxing. Some have suggested that different
social classes may have different perceptions and/or reactions to
colors. For example, hot, bright colors are thought to have more
appeal to lower-end markets, while deep, rich colors have
historically appealed to higher-end markets.
[0064] Red may be associated with danger, passion, energy, warmth,
adventure and/or optimism and may increase blood pressure, increase
respiratory rate, aid digestion, and/or increase strength. Red may
also inspire a sense of protection from anxiety and or fear. Red is
generally thought to be a stimulant that increases energy. Use of
red to accent certain features or aspects may cause persons to
focus on that particular aspect or feature.
[0065] Blue may be associated with serenity, peace, sadness,
loyalty, sincerity, trust, dependability, and/or justice and may
lower blood pressure, slow respiratory rate, and be cooling,
restful and/or relaxing. Some of the brighter blues may have a
different, more exciting and dynamic effect on persons. In
addition, too much blue may convey a lack of feeling and/or
coldness.
[0066] Purple may be considered a mix of blue's generally calming
influences and red's generally stimulating influences. Purple may
be an uplifting or calming influence or may cause uneasiness.
[0067] Green may be associated with growth, nature, envy,
inexperience, refreshment, birth, jealousy, wealth, and/or
compassion and may cause rejuvenation, reduction of anxiety and
nervousness, self-control, expansiveness, and/or enhanced balance.
To some, green may symbolize nature and it is generally easiest on
the eye and may be a calming, refreshing color. The natural greens,
such as forest green, may be seen as tranquil and refreshing. Some
greens, however, may convey negative thoughts of institutional
power or illness.
[0068] Yellow may be associated with optimism, happiness,
irritability, wisdom, cheer, annoyance, and/or warmth and may
increase irritability, increase hostility, sharpen memory and/or
concentration, aid digestion, stimulate circulation, and/or
encourage communication. Yellow may be considered an optimistic
color, but some believe people lose their tempers more often in
yellow rooms, and babies will cry more. It is the most difficult
color for the eye to take in, so it can be overpowering if
overused.
[0069] Orange may be associated with activity, boldness,
exuberance, cheer, and/or vigor and may decrease irritability,
decrease hostility, and/or improve social behavior. It may also
connect one to one's senses and help to remove inhibitions and make
one independent and social. Orange generally causes a strong
reaction, whether it is positive or negative.
[0070] Black may be associated with mourning, mystery, fright,
elegance, dignity, sophistication, uncertainty, and/or intimidation
and may cause fatigue. Black is generally though to be the color of
authority and power. Black's ability to cause strong emotions may
make its overuse overwhelming for most.
[0071] White may be associated with joy, hope, purity, neutrality
and/or cleanliness. White may aid mental clarity, cause
purification of actions and thoughts, and/or encourage persons to
clear clutter and obstacles.
[0072] Brown may be associated with earthiness, nature,
tranquility, approachability, stability, reliability and/or safety.
Brown may cause a sense of orderliness and wholesomeness.
[0073] Some put various colors and shades into groups and describe
possible effects by group. Some identify four color groups as
follows. The First group is clear, delicate warm colors containing
no black, including scarlet, coral, peach, daffodil yellow, emerald
green, sky blue, cobalt and lilac. These colors may be associated
with light, warm, friendliness, new, youth, lively, fresh, clean
and/or optimism. Some may associate these colors with negativity,
and perceive them as insubstantial, frivolous and immature. The
second group contains colors that are cool, contain more grey and,
are delicate, but are not necessarily light. Examples include
maroon, rose pink, grapefruit, sage, viridian, dove grey, some
blues, delphinium and lavender. These colors may be associated with
elegance, cool, calm, poise, graceful, upmarket, timeless,
expensive, soothing, and aspirational. Some may interpret these
colors to negatively convey draining, unfriendly, aloof and/or
elitist feelings. The third group contains warm, but intense and
fiery tones that generally have black mixed in. Examples include
red, burnt orange, rust, butter yellow, leaf green, olive, teal
blue, peacock and aubergine. The characteristics may be warm and
friendly, traditional, solid, substantial, reliable, earthy,
environmentally aware. The fourth group contains colors and tones
that are strong and clear. Examples include black, white, crimson,
magenta, lemon, jade green, ice blue, indigo and violet. Such
colors may convey uncompromising excellence, material aspiration,
efficiency, drama, sophistication, and a modern or high-technology
feel. Some may perceive such colors as cold, uncaring, unfriendly,
materialist, and expensive.
[0074] Advertising Optimization
[0075] In some embodiments the security checkpoints of the present
invention optimize the display of advertising. In this context,
optimization of advertising may involve one or more of displaying
different advertising or segmenting directed to different
demographics at different times, displaying different amounts in
volume or frequency of advertising depending on the volume and/or
flow of the traffic through the security checkpoint (e.g.,
replacing informational signage with advertising during key
periods, such as periods of heavy travel such as Holidays or
commuter travel periods), optimizing the audio and visual
characteristics of the advertising presented (including integration
of the audio and visual characteristics of the advertising with the
audio and visual characteristics of the security checkpoint and/or
facility as a whole) and/or coordinating the advertising presented
in one part of the security checkpoint with advertising presented
at other parts of the checkpoint (for example, coordinating
advertising on the screens in one part of the security checkpoint
with advertising on screens in other parts of the security
checkpoint and/or coordinating the advertising on the screens with
the advertising on the security trays, security carts, line
stanchions, and/or other items in the security checkpoint and/or
facility). Revenue generated can be shared with the facility or
agency to offset eh rising cost of security. Programs such as the
SecureTray.TM. by SecurityPoint Media LLC have successfully
demonstrated that such novel forms of advertising can expand the
available market for advertisers, increase available revenue and
provide a service that enhances the checkpoint experience.
[0076] In some embodiments the optimization of advertising provides
a method of maximizing the amount of revenue that may be derived
from any particular security checkpoint and/or facility. In some
embodiments the advertising amount and content may be controlled
through a facility remote to the security checkpoint and/or
facility. In some embodiments the advertising content is controlled
based upon real-time observations of conditions at a particular
security checkpoint and/or facility. In some embodiments
advertising is controlled via a satellite or wireless system. In
some embodiments the advertising is altered or segmented to appeal
to certain demographics. In this context a demographic may be a
particular age group, a group traveling to a particular region or
location, a group on a particular flight, a group that speaks a
particular language, a group that practices a particular religion,
a group having a particular income, leisure travelers, business
travelers, or any similar grouping or persons or combinations
thereof.
[0077] In some embodiments advertising is controlled via a
satellite or wireless system. In one embodiment such a system
comprises a satellite receiver in communication with a satellite
uplink station, a controller couple with the satellite receiver, a
storage device in association with the controller configured to
store video data received from the controller via the satellite
receiver, and at least one video display coupled with a controller.
The video display may comprise one or more transparent glass
panels, as described above. In another embodiment, the system
further comprises at least one video signal processor coupled with
a video display. In another embodiment, the system isolates one
channel of a multi-channel video signal for presentation on at
least one video display. The invention may also isolate at least
one channel of a multi-channel video signal for storage in the
storage device. In alternative embodiments, the system may further
comprise a speaker system associated with the video display for
broadcasting audio.
[0078] In a further aspect of the invention, the system may display
live satellite broadcasts obtained from the satellite uplink
station via the satellite. The video display may be remotely
interrupted via satellite. The interruption may comprise flight
alerts such as arrival or departure times and delays, news, weather
reports, terrorism threats, traffic reports, or security warnings.
The interruption may be video data that is live video data,
recorded video data, or video data stored in the storage
device.
[0079] In another embodiment, the controller may receive
programming instructions from the uplink station via the satellite.
The programming instructions may include start time of a video
signal, end time of a video signal, geographic location in which to
display video data, received channels of which to store in the
storage device, program override, display a live signal, or
commands to display sequence of a series of video files.
[0080] In yet another embodiment, the controller sends video data
to the video display via wireless networking, Bluetooth technology,
coaxial cable, WiFi, WiMAX, DSL, ISDN, RCA cables, the internet, or
an intranet. In a further embodiment, the controller and storage
device may send data to and store data for a plurality of video
signal processors and a plurality of video displays.
[0081] Another embodiment of the present invention provides methods
for selecting advertising or programming to display on the video
displays at or around the security checkpoints. The method may
include communicating the geographic location of the video display
to the controller. The system may also include a plurality of video
display units in one video display. The programming may be
commercial advertising or programming and may be associated with a
fee. A further embodiment provides a fee for commercial advertising
or programming that may be determined by a number of variables such
as the number of impressions or viewings, opportunity to see by
customers, geographic location of the system, duration of the
commercial advertising or programming, size of the video display
used in the system, day of the week, time of day, and the number of
other video displays in the system. Such a method may involve one
or more of the demographics discussed herein.
[0082] Another embodiment of the present invention allows for
corporate sponsorship of the checkpoint including but not limited
to naming rights to generate revenue.
[0083] Another embodiment of the present invention allows for
advertising on the surfaces within the checkpoint such as tables or
floors or ceilings or components or technology or equipment and
such.
[0084] Line Management
[0085] Security checkpoints frequently have a line of customers
waiting to proceed through the checkpoint. In some embodiments the
systems and methods of the present invention use one or more line
management systems, physical and virtual queuing elements and/or
methods as described herein.
[0086] In some embodiments the line management methods and/or
systems include a physical arrangement that conveys the illusion
that lines appear smaller or shorter than they actually are, which
may, for example, reduce a customer's anxiety, fear, and/or stress.
In some embodiments physical partitions are used that may obstruct
the customer's view of the full line.
[0087] In some embodiments the systems and methods of the present
invention utilize one or more customer service personnel. In some
embodiments the customer service personnel perform only customer
service functions. In some embodiments customer service personnel
may have less training than other personnel at the security
checkpoint. In some embodiments the customer service personnel are
also trained to perform other functions at the security checkpoint.
In other embodiments the customer service personnel may be
conversant in two or more languages.
[0088] In some embodiments customer service functions include one
or more of providing information, restocking various items that are
provided to customers (e.g., plastic bags, booties), helping
customers properly use such items, optimizing wait times, directing
customers to different checkpoints within a particular facility,
and directing customers to different lanes of a given security
checkpoint. In some embodiments the provided information is one or
more of travel information (e.g., flight times, gate information),
approximate wait time, and information on how to proceed through
the checkpoint (e.g., removal of shoes, removal of computers from
bags). In some embodiments optimizing wait time includes
restructuring of lines by moving elements that define the line
(e.g., one or more stanchions connected by an element), directing
customers to different security checkpoints, particular lanes
within a security checkpoint, and providing instructions on how to
proceed through the checkpoint. In some embodiments the customer
service functions include maintenance, provision and/or supervision
of security checkpoint resources. In some such embodiments the
customer service function includes ensuring security trays are
properly loaded (e.g., in a manner that provides an improved or
optimal image to the security screening personnel) into the
screening technology or device, ensuring a sufficient number of
security trays are available to customers and are accessible to
customers, ensuring that any security tray carts are properly used
to ensure a supply of security trays for customers, aiding
customers through and during the queuing and/or divesting processes
and/or ensuring that sufficient resources are available to
customers at the security checkpoint.
[0089] In some embodiments the customer service personnel have a
uniform that differs from TSA personnel and/or other personnel at
the security checkpoint. In some embodiments the uniforms are of a
color that is thought to promote calmness or authority among
others.
[0090] In some embodiments the present invention utilizes various
forms of signage. In such embodiments the signage may convey any
suitable information. In some embodiments the information may be
one or more of flight or other travel information (e.g., gate
information, departure times), information on how to proceed
through the security checkpoint, and information advising customers
to approach customer service personnel to ask questions or for
other help. In preferred embodiments the signage is displayed on
otherwise clear material, such as glass or certain plastics. Some
such embodiments utilize a projection film such as 3M.TM.
Vikuiti.TM. Rear Projection Film. In some such embodiments the
signage may provide different information at different parts of the
line. For example, there may be signage at the end of the line that
provides customers with information regarding approximate wait
times at different security checkpoints within the same facility.
In some embodiments the signage may show real-time video of other
security checkpoints within the same facility in sufficient detail
to show how busy they may be. And in some embodiments the signage
includes advertising.
[0091] In some embodiments the present invention utilizes an audio
communication system. In some embodiments the audio communication
system may provide sound throughout the security checkpoint. In
other embodiments the audio communication system provides sound to
only portions of the security checkpoint.
[0092] The audio communication system may provide any suitable
content. In some embodiments the audio communication system may
broadcast one or more of flight or other travel information (e.g.,
delays, change of gate information), information on how to proceed
through the security checkpoint, and information advising customers
to approach customer service personnel to ask questions or for
other help. In some embodiments the audio is provided using
high-quality speaker system that provides substantially clear sound
at decibel levels that are appropriate for the particular
checkpoint. In some embodiments the voice used to provide
information is one that is generally soft and generally pleasant.
In some embodiments the audio communication system may play music.
In some such embodiments the music is soothing and/or calming to
the average person. In some embodiments the sound system may
broadcast different information to different parts of a line or
security checkpoint. For example portions of a line that are ten
minutes or more away from the security station may hear calming
music, while those closer to the security station may hear
instructions on how to proceed through the security checkpoint. In
some embodiments the audio may include advertising messages.
[0093] In some embodiments other sources of information are
available. In some embodiments a computer having a touch screen
user interface is used. Such a computer may provide any suitable
information to a customer. In some such embodiments the computer
could provide information in various different languages (e.g.,
instructions on how to proceed through the security checkpoint,
prohibited items, etc.), flight information, and/or security
checkpoint information and directions to vendors, vendor locations,
vendor specials for vendors located in the retail concession area
of the facility in the secure side where applicable.
[0094] In some embodiments an appointment system is used. In some
embodiments customers may contact a person or an automated system
and set up an appointment at the security checkpoint. In some
embodiments the appointment is free and in other embodiments
customers may pay a fee for an appointment. In some embodiments the
appointment is for a specific time. In other embodiments the
appointment is for a time range. For example, the time range may be
5, 10, 15, 20, 25, 30, 35, 40, 45, 50, 55, 60, or 60 or more
minutes. In some embodiments the appointments are for a particular
security checkpoint and/or a particular security lane within a
security checkpoint. In some embodiments there is a separate line
at each security checkpoint for customers having such appointments.
In some embodiments, fees paid for an appointment would be used to
offset the cost of operating the checkpoint.
[0095] ID Checking
[0096] In some embodiments the ID checking station is merely a
person or persons visually inspecting a person's ID identifier
prior at a security checkpoint. Other embodiments utilize methods,
technology and other elements to verify the identity and/or further
investigate a customer passing through a security checkpoint. In
some embodiments such methods/technology work in conjunction with
technology associated with ID identifiers. For example, many ID
identifiers have scannable bar codes, visual watermark or similar
technology, an RFID tag, electronics, chips, or anything that aids
one in verifying the authenticity of the ID identifier. In some
embodiments a light source is applied to the ID identifier which
makes visible an otherwise invisible visual watermark or similar
visual cue. In some such embodiments a blue light is applied. In
other embodiments a bar code reader is used to read a bar code on
an ID identifier. In yet other embodiments magnification is applied
to the ID identifier which makes visible an otherwise invisible
visual watermark or similar visual cue. In other embodiments an
RFID is detected and associated with a particular person. In some
embodiments information from a person's ID identifier is entered
into a computer.
[0097] In some embodiments the ID checking station may aid the
identification of persons of interest, which includes but is not
limited to persons having criminal records (including subsets
thereof, for example identification of persons having records of
violent crimes), persons on "no-fly" lists, or persons wanted by
domestic, foreign or international law enforcement agencies. In
some embodiments biometric technology is utilized to, for example,
scan a customer's fingerprints, retina, facial characteristics or
the like. In some embodiments a database is accessed and the
personal information on an ID identifier is compared to database
entries. In some embodiments the database contains information
relating to identification of a person of interest. In some such
embodiments the database contains information relating to the
suitability of the person for travel, including criminal records,
no-fly lists, health issues, and/or a history of disruptive
behavior while traveling. Certain embodiments technology including
use of passport/ID verification by accessing databases, including
remote databases.
[0098] In some embodiments information is collected from a
customer's ID identifier. In some such embodiments the information
may be used to enhance the customer's experience through the
security checkpoint. By way of nonlimiting example, the information
may indicate that a customer is traveling with family. In such a
case, the customer and the customer's family would be kept together
through the security checkpoint and/or may be directed to a
different security lane or given other special attention. In other
embodiments, the information may indicate that the customer is
disabled or otherwise requires additional attention through the
checkpoint.
[0099] In some embodiments the information collected at the ID
checking station is communicated to other personnel. For example,
the information may be communicated to a gate agent at a travel
facility or any other personnel. In some such embodiments the
information may be communicated to other personnel at a travel
facility. In some such embodiments the information may indicate
that a customer is proceeding through the security checkpoint which
may prevent the gate agent from filling the customer's seat or may
delay take-off until the customer arrives at the gate. In some
embodiments such information is communicated to other personnel at
the security checkpoint. In some embodiments the information may
result in additional screening of the customer at the security
checkpoint. In some embodiments such communication may provide
additional awareness of who is in the travel facility even if that
customer has not otherwise checked-in at the travel facility. For
example, a customer having only carry-on baggage would not
generally check in until he/she gets to the departure gate. Such
information could serve both a security and a customer service
function.
[0100] Divesting
[0101] In some embodiments the security checkpoint methods and
systems have a divesting station. In some such embodiments the
divesting station is where customers remove personal items,
luggage, and the like from their person in anticipation of security
screening.
[0102] In some embodiments the divesting station includes items to
be provided to customers at the security checkpoint. In some such
embodiments plastic bags (for example, bags suitable for holding
liquids in accordance with TSA regulations) and/or booties/slippers
are provided. In some such embodiments the items are items that
enhance and/or improve a customers experience at the security
checkpoint. In other embodiments such items are provided at other
parts of the security checkpoint. In some embodiments, the
materials provided at the divesting stations may carry
advertising.
[0103] In some embodiments, divesting areas are oriented prior to
the physical screening areas and are of various modular sizes to
best fit the layout and available space of each unique checkpoint
footprint. In some embodiments divesting areas include tables,
shelves, conveyors and/or other structures or devices that may
assist customers in divesting. Such structures or devices may be of
any suitable orientation, size and position and may be
ergonomically designed.
[0104] In some embodiments personal items may be placed in trays.
In some such embodiments, the trays include advertising. In some
embodiments the advertising is on an interior surface and in some
embodiments the advertising is on an exterior surface. In some
embodiments the advertising on the tray may be readily changed
and/or altered. In some embodiments the tray advertising may be on
electronic display panels, may be either three dimensional or two
dimensional and may display digital media content. In such
embodiments the advertising on the tray may be remotely controlled
and/or coordinated with any other advertising at or around the
security checkpoint. In some embodiments advertising may be
attached to the trays via vinyl adhesive materials or within a
sliding lexan or clear panel.
[0105] In some embodiments the trays include information that
permits identification of a particular tray. In some such
embodiments the trays include identification numbers and/or letters
and/or symbols. In some such embodiments the trays include an RFID
tag or electronics or a chip. In certain embodiments the trays are
made of a lightweight material. In some such embodiments the trays
are easily moved and manipulated by customers at the security
checkpoint. In some embodiments the bottom surface of the tray is
slidable along tables and other surfaces but does not permit
substantial movement of the tray once it is placed on a conveyor
belt or similar instrumentality as it passes through the screening
device. In some such embodiments the tray is able to pass through
the lead curtains of an x-ray machine regardless of the overall
weight of the tray and its contents.
[0106] Security Check
[0107] In some embodiments the security checking procedure utilizes
the methods and instrumentalities, including security trays having
advertising and tray carts, as disclosed in U.S. Pat. No. 6,888,460
and U.S. Patent Application Publication Nos. 2005/0173284,
2007/0126575 and 2007/0132580, the contents of which are expressly
incorporated herein by reference. In some embodiments the security
checking procedure utilizes SecurityPoint Media, LLC's
SecureTray.TM. system. Other embodiments do not use such
instrumentalities or methods.
[0108] In some embodiments the security station utilizes one or
more screening devices. In some such embodiments the screening
device is an x-ray machine (e.g. a multi view advanced technology
x-ray machine), a chemical sniffer or trace element detection
devise, millimeter wave, a CT scanner, and/or any other suitable
device that facilitates inspection of a customer and/or a
customer's belongings.
[0109] In some embodiments a remote security screening station is
also involved in the security checking procedure. In some
embodiments the remote security station is located away from the
site of the checkpoint. For example, if the checkpoint is at a
travel facility, the remote security station may be located at a
different location. In other embodiments the remote security
station is at the site of the checkpoint. In some embodiments the
remote security station oversees and/or reviews customer service
personnel and other personnel at the security checkpoint.
[0110] In some embodiments the remote security station is
configured to receive real-time information from one or more
security checkpoints. In some embodiments the remote security
station performs a supervisory or review function. For example, the
remote security station could review a random sampling of items
passing through a security checkpoint or review a particular item
when a customer at the security checkpoint so requests. In such an
example an employee at the security checkpoint could press a button
or the like instead of calling for a supervisor to physically come
to the security checkpoint to review the item. In some such
embodiments the personnel at the security checkpoint can send
specific images to the remote security station for review. In some
such embodiments personnel at the security checkpoint may verbally
communicate with persons at the remote security station.
[0111] In some embodiments the remote security checkpoint may
utilize highly-skilled personnel. In some embodiments the
highly-skilled personnel are persons having a certain level of
experience reviewing items at a security checkpoint, persons who
perform higher on certain relevant tests, persons who have
otherwise demonstrated relatively high achievement and/or
intelligence.
[0112] Recomposure
[0113] In some embodiments the systems and methods of the present
invention include a recomposure area. In some embodiments the
recomposure area is the area where customer's collect their
personal items and/or put their shoes back on. In some embodiments
the recomposure area has a decor and design that is integrated and
similar to the design of other parts of the security checkpoint and
may comprise benches, chairs, chairs integrated with tables, and
couches or sofas. In some embodiments the recomposure area includes
signage as described with respect to other parts of the security
checkpoint. In certain embodiments the recomposure area includes an
element configured to permit one or more customers to place their
foot upon the element to facilitate replacement and retying of the
customer's shoes. In some embodiments the shoe element is from
about 24'' to about 48'' tall. In some embodiments the recomposure
area includes one or more tables or shelves configured such that
customers may place personal items upon them without bending over.
In some embodiments the tables or shelves are from 48'' to 60''
tall.
[0114] Secondary Screening
[0115] In some embodiments the security checkpoint includes a
secondary screening station. In some embodiments the secondary
screening checkpoint is used to conduct additional screening of a
customer. In some embodiments secondary screening occurs because of
random selection, an initial positive indication at the security
station and/or because a customer has been identified as a person
of interest. In some embodiments the secondary screening station is
enclosed by glass walls that may be transparent in one
configuration or opaque in a second configuration, for example a
transition from clear to opaque on demand for creating a multi use
area.
[0116] Business Models
[0117] In some embodiments the present invention includes a method
of earning revenue within a security checkpoint. In some
embodiments the security checkpoints of the present invention
optimize the display of advertising and collecting and distributing
revenue from the advertising to offset the operational costs
associated with the checkpoint. In this context, optimization of
advertising may involve one or more of displaying different
advertising directed or segmented to different demographics at
different times, displaying different amounts of advertising
depending on the volume of the traffic through the security
checkpoint (e.g., interchanging or rotating informational signage
with advertising during key periods, such as periods of high or low
traffic, and/or periods of specific customer demographics, such as
during holidays and/or commuter travel times), optimizing the audio
and visual characteristics of the advertising presented (including
integration of the audio and visual characteristics of the
advertising with the audio and visual characteristics of the
security checkpoint and/or facility as a whole) and/or coordinating
the advertising presented in one part of the security checkpoint
with advertising presented at other parts of the checkpoint (for
example, coordinating advertising on the screens in one part of the
security checkpoint with advertising on screens in other parts of
the security checkpoint and/or coordinating the advertising on the
screens with the advertising on the security trays, security carts,
line stanchions, and/or other items in the security checkpoint
and/or facility).
[0118] In some embodiments the optimization of advertising provides
a method of maximizing the amount of revenue that may be derived
from any particular security checkpoint and/or facility. In some
embodiments the advertising amount and content may be controlled
through a facility remote to the security checkpoint and/or
facility. In some embodiments the advertising content is controlled
based upon real-time observations of conditions at a particular
security checkpoint and/or facility. In some embodiments
advertising is controlled via a satellite or wireless system. In
some embodiments the advertising is altered to appeal to certain
demographics. In this context a demographic may be a particular age
group, a group traveling to a particular region or location, a
group on a particular flight, a group that speaks a particular
language, a group that practices a particular religion, a group
having a particular income, leisure travelers, business travelers,
or any similar grouping or persons.
[0119] In some embodiments a master plan or guidelines are
developed with respect to the security checkpoint. In some such
embodiments advertising is done in a manner consistent with to the
master plan to optimize security and customer service. In some
embodiments the master plan or guidelines (or the consulting
services described below) place priority on security, customer
service second and then advertising revenue. Over emphasis on
advertising and revenue generation without regard to operational
needs and aligned with a master plan for the security checkpoint
may impair or limit the security process.
[0120] In some embodiments consulting services are provided. In
some such embodiments the consulting services include one or more
of creation of a security checkpoint master plan or guidelines,
training of customer service personnel, additional training for TSA
or similar personnel, design of the security checkpoint (including
all aspects as described herein), maximizing advertising revenue,
and creation of a security checkpoint that requires no additional
finding for maintenance or personnel or upkeep as a result of the
advertising revenue it generates.
[0121] In some embodiments the facility has the option to elect any
amount to no advertising at all, in which cases it may directly pay
for the services and/or components that may be provided as
contemplated herein. In other embodiments the facility may engage
in an arrangement that shares the revenue generated by the
advertising at the checkpoint in return for the components and/or
services contemplated herein.
[0122] In some embodiments all or a portion of the advertising
revenue generated by the security checkpoint is used to pay for
personnel, upkeep and/or maintenance of the security checkpoint.
Such is often the purvey of retail concession or property
managers.
[0123] In some embodiments the facility is presented with a menu or
list of available options to determine and select to best
combination of available options and proceed with recommendations
from the master plan based on level of ad revenue, available
budget, needs at the checkpoint, facility vision, federal state and
local requirements and the amount of space and layout design. This
menu may be different for different facilities, depending on any of
a number of factors, including facility size, budget, type (i.e.,
airport, cruise line, train) and/or existing components and
advertising type and quantity.
[0124] In some embodiments the revenues collected from an initial
improvement or enhancement of a security checkpoint are used to
further optimize, enhance and/or integrate a security checkpoint.
In some embodiments such revenues are derived from a system such as
SecurityPoint Media, LLC's SecureTray.TM. system.
[0125] Thus, it is seen that methods and systems are provided. One
skilled in the art will appreciate that the present invention can
be practiced by other than the various embodiments and preferred
embodiments, which are presented in this description for purposes
of illustration and not of limitation, and the present invention is
limited only by the claims that follow. It is noted that
equivalents for the particular embodiments discussed in this
description may practice the invention as well.
[0126] While various embodiments of the present invention have been
described above, it should be understood that they have been
presented by way of example only, and not of limitation. Likewise,
the various diagrams may depict an example configuration for the
invention, which is done to aid in understanding the features and
functionality that may be included in the invention. The invention
is not restricted to the illustrated example configurations, but
the desired features may be implemented using a variety of
alternative configurations. Indeed, it will be apparent to one of
skill in the art how alternative functional, logical or physical
configurations may be implemented to implement the desired features
of the present invention. Also, a multitude of different names
other than those depicted herein may be applied to the various
parts or areas of a security checkpoint.
[0127] Additionally, with regard to method claims or block diagrams
depicting an exemplary method, the order in which the steps are
presented herein shall not mandate that various embodiments be
implemented to perform the recited functionality in the same order
unless the context dictates otherwise.
[0128] Although the invention is described above in terms of
various exemplary embodiments and implementations, it should be
understood that the various features, aspects and functionality
described in one or more of the individual embodiments are not
limited in their applicability to the particular embodiment with
which they are described, but instead may be applied, alone or in
various combinations, to one or more of the other embodiments of
the invention, whether or not such embodiments are described and
whether or not such features are presented as being a part of a
described embodiment. Thus the breadth and scope of the present
invention should not be limited by any of the above-described
exemplary embodiments.
[0129] Terms and phrases used in this document, and variations
thereof, unless otherwise expressly stated, should be construed as
open ended as opposed to limiting. As examples of the foregoing:
the term "including" should be read as meaning "including, without
limitation" or the like; the term "example" is used to provide
exemplary instances of the item in discussion, not an exhaustive or
limiting list thereof; the terms "a" or "an" should be read as
meaning "at least one," "one or more" or the like; and adjectives
such as "conventional," "traditional," "normal," "standard,"
"known" and terms of similar meaning should not be construed as
limiting the item described to a given time period or to an item
available as of a given time, but instead should be read to
encompass conventional, traditional, normal, or standard
technologies that may be available or known now or at any time in
the future. Likewise, where this document refers to technologies
that would be apparent or known to one of ordinary skill in the
art, such technologies encompass those apparent or known to the
skilled artisan now or at any time in the future.
[0130] A group of items linked with the conjunction "and" should
not be read as requiring that each and every one of those items be
present in the grouping, but rather should be read as "and/or"
unless expressly stated otherwise. Similarly, a group of items
linked with the conjunction "or" should not be read as requiring
mutual exclusivity among that group, but rather should also be read
as "and/or" unless expressly stated otherwise. Furthermore,
although items, elements or components of the invention may be
described or claimed in the singular, the plural is contemplated to
be within the scope thereof unless limitation to the singular is
explicitly stated.
[0131] The presence of broadening words and phrases such as "one or
more," "at least," "but not limited to" or other like phrases in
some instances shall not be read to mean that the narrower case is
intended or required in instances where such broadening phrases may
be absent.
* * * * *