U.S. patent application number 14/076362 was filed with the patent office on 2014-03-06 for systems and methods for arranging participant interview clips for ethnographic research.
This patent application is currently assigned to Conifer Research LLC. The applicant listed for this patent is Conifer Research LLC. Invention is credited to Megan Lee Fath, Ben Aaron Jacobson, Anne Keatley Schorr, Carolyn Patricia Stuenkel, Adisorn Supawatanakul.
Application Number | 20140067858 14/076362 |
Document ID | / |
Family ID | 47354551 |
Filed Date | 2014-03-06 |
United States Patent
Application |
20140067858 |
Kind Code |
A1 |
Jacobson; Ben Aaron ; et
al. |
March 6, 2014 |
SYSTEMS AND METHODS FOR ARRANGING PARTICIPANT INTERVIEW CLIPS FOR
ETHNOGRAPHIC RESEARCH
Abstract
Systems and methods for arranging participant interview clips
for conducting ethnographic research. Video clips and photographs
of interviews of participants in a market research study are stored
in a database. Each item stored in the database is tagged with an
interpretive tag indicative of an observed behavioral, attitudinal,
or emotive characteristic of the participant. A user searches the
database for tags or search terms of interest, and selects clips
from the search results for inclusion in a perspective, which is a
collection of selected clips and their associated tags and comments
from multiple users who collaborate to determine which clips to
include in the perspective. The process of creating a perspective
is iterative and collaborative, in which the database can be mined
and re-mined using different search strategies by multiple users,
who provide their comments on selected clips to form a perspective
that can be used for product innovation.
Inventors: |
Jacobson; Ben Aaron;
(Madison, WI) ; Schorr; Anne Keatley; (Chicago,
IL) ; Fath; Megan Lee; (Chicago, IL) ;
Stuenkel; Carolyn Patricia; (Chicago, IL) ;
Supawatanakul; Adisorn; (Chicago, IL) |
|
Applicant: |
Name |
City |
State |
Country |
Type |
Conifer Research LLC |
Chicago |
IL |
US |
|
|
Assignee: |
Conifer Research LLC
Chicago
IL
|
Family ID: |
47354551 |
Appl. No.: |
14/076362 |
Filed: |
November 11, 2013 |
Related U.S. Patent Documents
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Application
Number |
Filing Date |
Patent Number |
|
|
13528538 |
Jun 20, 2012 |
8612426 |
|
|
14076362 |
|
|
|
|
61498890 |
Jun 20, 2011 |
|
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|
Current U.S.
Class: |
707/769 |
Current CPC
Class: |
G06Q 30/02 20130101;
G06F 16/43 20190101 |
Class at
Publication: |
707/769 |
International
Class: |
G06F 17/30 20060101
G06F017/30 |
Claims
1-23. (canceled)
24. A method of arranging media files for ethnographic research,
comprising: storing in a database a plurality of electronic media
files each including a digital photograph or a video clip of an
interview of a human participant being photographed or
video-recorded under observation or questioning by a researcher in
connection with a market research study; using a controller,
associating with each of at least some of the electronic media
files one or more distinct interpretive tags, each of the
interpretive tags being a data element stored in the database and
indicative of an observed behavioral, attitudinal, or emotive
characteristic of the human participant; receiving, using the
controller, (a) a selection of at least a selected one of the
interpretive tags or (b) a query that is run on the database
including the interpretive tags; and producing a search result
responsive to the receiving, the search result including a subset
of the electronic media files, each of at least some of the subset
of electronic media files being associated with at least one of the
interpretive tags or with the selected one of the interpretive
tags.
Description
CROSS-REFERENCE To RELATED APPLICATION
[0001] This application claims the benefit of U.S. Provisional
Patent Application Ser. No. 61/498,890, filed Jun. 20, 2011,
entitled "Systems and Methods for Arranging Participant Interview
Clips for Ethnographic Research," which is incorporated herein in
its entirety.
TECHNICAL FIELD
[0002] Aspects of the present disclosure relate to systems and
methods for arranging or managing participant interview media
files, including video clips and photographs, for ethnographic
research in connection with a market research study.
BACKGROUND
[0003] Market research endeavors to understand what motivates a
consumer's purchasing behavior and how products or services can be
modified or innovated to entice more consumers to purchase the
product or service. The research involves conducting interviews
with volunteers (called participants) who agree to be photographed
or recorded by audio and/or video means, typically in the
environment in which they use or interact with or are exposed to a
product or service. These interviews are stored and organized in a
database as media files. The research tends to be linear,
non-collaborative, and is not well-suited to understand the
emotive, behavioral, or attitudinal drivers or underpinnings behind
a consumer's purchasing decision. Nor is conventional research
well-suited for revealing multiple perspectives from interrogating
the same data. These perspectives could span across seemingly
unrelated product lines and yield surprising paradigmatic shifts in
product direction or innovation, but the data is not arranged or
tagged in a manner that permits these perspectives to emerge.
Aspects of the present disclosure address these and other
shortcomings.
SUMMARY
[0004] The present disclosure includes systems and methods (e.g.,
in the form of a web-based software program interface) for storing
and organizing media clips for the purpose of conducting internally
observation-based ethnographic research, which focuses on
identifying and tagging behavioral cues relating to a participant's
home environment or interaction with or impressions of a client's
product. Ethnographic researchers tag the media clips stored in a
database based on observed behaviors of the participants in the
media clips. As a result, by identifying problems arising from the
participants' behavioral cues observed by the researchers in the
media clips, solutions to a client can be recommended that could
lead the client to product innovations or design solutions,
identify macro-level trends, set planning priorities, or the like,
providing the client with a competitive edge by refining their
existing products or designing new ones that would be more
satisfying to the participant. The output of the software interface
includes a collection of media clips called a perspective, which,
for example, reveal a pattern indicative of a recurring behavior by
different participants.
[0005] An aspect of the present disclosure is re-use of the media
data in the database to mine the same data repeatedly but with
different focuses to produce different outputs. The deeper the
database grows, the more the re-use aspect is increasingly
enhanced. The tags associated with the media files stored in the
database are integral to the ability of users of the database to
mine the data for relevant clips for inclusion in a perspective
that can be used for product innovation.
[0006] Conventional market research studies involve asking the
client to describe the problem. Once the problem is defined,
recommendations about product modifications or innovations are
provided that focus on addressing the problem described from the
client's viewpoint. The approach offered by aspects of the present
disclosure defines the problem from the participant's perspective
by asking open-ended questions that are designed to elicit
unsolicited and spontaneous information from the participant,
divorced from any preconceived influences from the manufacturer. In
this way, behavior-based patterns can be identified in
participants' product interactions that are not ascertainable from
conventional solutions. Media files (which can include video clips
of participant interviews, photographs, audio files, or any
combination thereof) are stored on and accessed by a media file
database, and each media file is associated with one or more
behavioral-based tags or themes, called "interpretive" tags. A key
aspect of the present disclosure is the ability to associate
"interpretive" tags with a media file that depicts a participant's
environment or interaction with a product. As used herein, an
"interpretive tag" is a value stored in a memory device and
indicative of an observed behavioral, attitudinal, or emotive
characteristic of a human participant being photographed or
video-recorded under observation and/or questioning by a researcher
in connection with a market research study. An interpretive tag as
used herein differs from a descriptive tag used by prior art
systems.
[0007] Another aspect of the present disclosure is the ability to
mine the same tagged data repeatedly with different foci to produce
different outputs. This functionality appreciates that humans are
not one-dimensional, but rather can provide a variety of behavioral
cues that are apparent only by re-targeting the data with a focus
on a particular behavioral pattern. The cumulative knowledge
obtained by producing multi-dimensional outputs with different
behavioral foci makes the systems of the present disclosure
extremely flexible, and the behavior-based tags are key to this
flexibility. In fact, instead of being stymied by more tagged data,
as the database grows deeper, the more versatile the system
becomes.
[0008] When a user enters a search, the software interface displays
tags (including interpretive tags) that are relevant to the search
term and displays the number of clips associated with each related
tag. Accurate tag results are key to the user's ability to identify
patterns across different clips to construct a story or eventually
a feature or perspective for publication to a wider audience.
[0009] According to another aspect, when a user selects a clip from
the database to view, the software interface also displays icons of
clips comprising the entire interview as a timeline, including the
clips immediately before and after the selected clip. By mousing or
hovering over any clip, related tags are displayed associated with
that clip. The software interface also displays similar media clips
that share the same tags as the selected media clip. The user can
also add dissimilar clips to a sandbox or perspective as described
in more detail below.
[0010] As the user views a media clip, the software interface can
also display photos from the interview to provide context for the
participant's descriptions or references not shown in the media
clip being played. At every stage of the "funnel" process in which
multiple users collaborate to select clips from the database to
create a perspective, tags associated with displayed clips are
shown, similar clips sharing at least one tag in common with any
tag associated with a displayed clip, and the number of other clips
in the database that share the same tag as the displayed clip can
be displayed. By displaying interpretive tags with displayed clips,
similar clips, and other clips sharing the same tags, users can
coalesce around a subset of media files that can yield surprising
perspectives about products or about a participant's attitude,
behavior, or emotional feelings about a product or an environment.
These perspectives can be used to brainstorm about improvements or
innovations to products that might involve products that seemingly
are completely unrelated to one another. The greater the variety of
data stored in the database, the richer it becomes. Interviews
about many different types of products can be stored in the
database to reveal ethnographic patterns in the data that can lead
to innovations that would not otherwise emerge from data about a
single product or line of products.
[0011] The user's search history is displayed on a dashboard,
allowing the user to see at-a-glance prior searches and recall them
quickly in a story grid. In some aspects, items viewed or accessed
are stored in a session for later retrieval. The footprints allow
the user to see search strategies, which can include searches for
interpretive tags in the database.
[0012] The user can also filter by tags in addition to media type,
date added, and rating. By selecting a particular tag, all clips in
the database that are associated with the selected tag are
displayed as a story grid for selection by the user. In addition, a
count frequency is indicated with each tag as a tally of the number
of times the tag appears in the search results displayed in the
story grid.
[0013] When a tag is selected from a list of tags displayed with a
timeline of a participant interview clip selected for playback by a
user, markers are highlighted along the timeline at each clip that
is associated with the selected tag in the interview so that the
user can see where in the displayed timeline of the interview the
selected tag was marked.
[0014] According to an aspect of the present disclosure, a method
of arranging media files for ethnographic research is provided. The
method includes: storing in a database a plurality of electronic
media files each including a digital photograph or a video clip of
an interview of a human participant being photographed or
video-recorded under observation or questioning by a researcher in
connection with a market research study; using a controller,
associating with each of at least some of the electronic media
files one or more distinct interpretive tags, each of the
interpretive tags being a data element stored in the database and
indicative of an observed behavioral, attitudinal, or emotive
characteristic of the human participant; receiving, using the
controller, (a) a selection of at least a selected one of the
interpretive tags or (b) a query that is run on the database
including the interpretive tags; producing a search result
responsive to the receiving, the search result including a subset
of the electronic media files, each of at least some of the subset
of electronic media files being associated with at least one of the
interpretive tags or with the selected one of the interpretive
tags; causing to be displayed on a display device a representation
of the search result as a plurality of thumbnail images, each of
the thumbnail images corresponding to a digital photograph or a
video clip of corresponding ones of the subset of the electronic
media files; and causing to be displayed on the display device a
plurality of related tags associated with the subset of electronic
media files, wherein at least one of the related tags includes an
interpretive tag.
[0015] The method can further include: receiving an indication of a
selection of a first selected one of the subset of the electronic
media files; causing to be displayed on the display device at least
some of the interpretive tags that are associated with the first
selected electronic media file; and causing to be displayed on the
display device a set of similar thumbnail images corresponding to a
second subset of electronic media files each having at least one
common interpretive tag with the first selected electronic media
file, each of the thumbnail images in the set of similar thumbnail
images corresponding to a video clip or a digital photograph stored
in the database.
[0016] The method can further include: receiving an indication to
store the first selected electronic media file in a session by a
first user of a first user account; and responsive to receiving the
indication to store the first selected electronic media file,
storing the first selected electronic media file in the
session.
[0017] The method can further include: authorizing access to the
first user account prior to storing the first selected electronic
media file in the session; and causing to be displayed on the
display device a first username associated with the first user
account.
[0018] The method can further include causing to be displayed on
the display device a set of recommended thumbnail images
corresponding to recommended ones of the electronic media files
that each share at least one interpretive tag in common with the
interpretive tag associated with the first selected electronic
media file.
[0019] The method can further include: authorizing access to a
second user account; receiving an indication of a selection of a
second selected one of the subset of the electronic media files by
a second user of the second user account; and storing the second
selected electronic media file in the session.
[0020] The method can further include inviting the second user to
access the session by sending an invitation to a contact identifier
associated with the second user account, the invitation including a
code or identifier associated with the session. The contact
identifier can include an email address or a mobile telephone
number.
[0021] The method can further include receiving by the second user
an input that includes the code to grant access by the second user
account to the session.
[0022] The method can further include receiving an indication from
the second user to remove the first selected electronic media file
from the session, and responsive thereto, removing the first
selected electronic media from the session.
[0023] The method can further include: prompting the first user to
enter a description explaining why the first selected electronic
media file is being selected for inclusion in the session; and
causing to be displayed on the display device the description with
the thumbnail image corresponding to the first selected electronic
media file and the interpretive tag associated with the first
selected electronic media file.
[0024] The method can further include: prompting the second user to
enter a second description explaining why the second selected
electronic media file is being selected for inclusion in the
session; and causing to be displayed on the display device the
second description with the thumbnail image corresponding to the
second selected electronic media file.
[0025] The method can further include: prompting the first user to
enter a description explaining why the first selected electronic
media file is being selected for inclusion in the session; and
causing to be displayed on the display device the description with
the thumbnail image corresponding to the first selected electronic
media file such that the thumbnail image corresponding to the first
selected electronic media file and the associated description and
the thumbnail image corresponding to the second selected electronic
media file and the associated second description are displayed in
the session on the same page on the display device.
[0026] The method can further include: storing in the session a
plurality of selected electronic media files including the first
selected electronic media file; receiving an indication from the
first user of a selection of a selected one of the selected
electronic media files stored in the session; storing the selected
electronic media file stored in the session in a perspective that
is distinct from the session; prompting the first user to enter a
description explaining why the selected electronic media file
stored in the perspective is being selected for inclusion in the
perspective; and causing to be displayed on the display device the
description with a thumbnail image corresponding to the selected
electronic media file stored in the perspective and at least one
interpretive tag associated therewith. Others of the electronic
media files may not be associated with any interpretative tag.
[0027] The method can further include: causing to be displayed on
the display device a timeline of icons of a video-recorded
interview with which the first selected electronic media file is
associated, each of the icons representing a thumbnail image
corresponding to a video clip of a portion of the video-recorded
interview; causing to be highlighted on the display device a first
of the icons corresponding to the first selected electronic media
file in the timeline; receiving a selection of a second of the
icons in the timeline; and causing to be displayed a second
thumbnail image corresponding to a second video clip of a portion
of the video-recorded interview and at least one interpretive tag
associated with the second video clip. The second thumbnail image
can be displayed as a popup. The receiving the selection of the
second icon can include receiving an indication of mousing or
hovering over the second icon to cause the popup to appear.
[0028] The associating can include storing in the database the one
or more distinct interpretive tags with corresponding ones of the
at least some electronic media files.
[0029] The method can further include causing to be displayed on
the display device a listing of all tags associated with the
electronic media files stored in the database, wherein one or more
of the tags in the listing are selectable by a user input device,
and wherein each media file in the subset of electronic media files
in the search result is associated with the selected one or more
tags.
[0030] The method can further include causing to be displayed with
each of the related tags a value corresponding to the number of
electronic media files in the subset of electronic media files
associated with corresponding ones of the related tags.
[0031] According to another aspect of the present disclosure, a
non-transitory computer-readable medium encoded with instructions
to cause one or more controllers to implement a method is provided.
The method can include any combination of the foregoing
aspects.
[0032] According to yet another aspect of the present disclosure, a
system is provided, which includes: a database storing a plurality
of electronic media files each including a digital photograph or a
video clip of an interview of a human participant being
photographed or video-recorded under observation or questioning by
a researcher in connection with a market research study; a
controller configured to associate with each of at least some of
the electronic media files one or more distinct interpretive tags,
each of the interpretive tags being a data element stored in the
database and indicative of an observed behavioral, attitudinal, or
emotive characteristic of the human participant; and an interface
coupled to the controller and configured to receive a selection of
at least a selected one of the interpretive tags; a query parser or
language engine coupled to the database and configured to receive a
query that is run on the database including the interpretive tags,
where the controller is configured to produce a search result that
includes a subset of the electronic media files, each of at least
some of the subset of electronic media files being associated with
at least one of the interpretive tags or with the selected one of
the interpretive tags, the interface is configured to cause to be
displayed on a display device (a) a representation of the search
result as a plurality of thumbnail images, each of the thumbnail
images corresponding to a digital photograph or a video clip of
corresponding ones of the subset of the electronic media files, and
(b) a plurality of related tags associated with the subset of
electronic media files, and where at least one of the related tags
includes an interpretive tag.
[0033] The controller can be configured to carry out any of the
foregoing aspects.
[0034] According to still another aspect of the present disclosure,
a method includes: storing in a database a plurality of electronic
media files each including a digital photograph or a video clip of
an interview of a human participant being photographed or
video-recorded under observation or questioning by a researcher in
connection with a market research study; using a controller,
associating with each of at least some of the electronic media
files one or more distinct interpretive tags, each of the
interpretive tags being a data element stored in the database and
indicative of an observed behavioral, attitudinal, or emotive
characteristic of the human participant; receiving, using the
controller, (a) a selection of at least a selected one of the
interpretive tags or (b) a query that is run on the database
including the interpretive tags; producing a search result
responsive to the receiving, the search result including a subset
of the electronic media files, at least one electronic media file
of the subset of electronic media files being associated with at
least one of the interpretive tags or with the selected one of the
interpretive tags; causing to be displayed on a display device a
listing of at least some of the tags that are associated with the
electronic media files of the subset of electronic media files; and
causing to be displayed on the display device a representation of
similar electronic media files each sharing at least one
interpretive tag in common with the interpretive tag associated
with the at least one electronic media file of the subset of
electronic media files.
[0035] The method can further include causing to be displayed on
the display device a value corresponding to the number of other
electronic media files in the database that are associated with the
same interpretive tag as the interpretive tag associated with the
at least one electronic media file of the subset of electronic
media files.
[0036] The method can further include causing to be displayed on
the display device a selected one of the subset of electronic media
files for playback and a timeline including a plurality of icons
arranged in chronological order and representing media clips of an
interview that includes the selected one of the subset of
electronic media files for playback.
[0037] The method can further include causing to be displayed on
the display device at least some of the tags associated with the
selected one of the subset of electronic media files for playback,
wherein at least one of the at least some of the tags associated
with the selected one of the subset of electronic media files for
playback is an interpretive tag.
[0038] The method can further include receiving an indication of a
selection of one of the icons of the timeline, and responsive
thereto, causing to be displayed on the display device a
representation of an electronic media file associated with the
selected icon and at least one interpretive tag associated with the
electronic media file associated with the selected icon.
[0039] The selected icon can be selected by mousing or hovering
over the selected icon to cause the representation and the at least
one interpretive tag associated with the electronic media file
associated with the selected icon to appear as a popup.
[0040] The method can further include: authorizing a first user to
access a session, the session including a first subset of
electronic media files and their associated tags; receiving a
selection by the first user of a selected first electronic media
file from the subset of electronic media files for inclusion in a
storage location; storing the selected first electronic media file
in the storage location; receiving a selection by the second user
of a selected second electronic media file from the subset of
electronic media files; storing the selected second electronic
media file in the storage location; and causing to be displayed on
the display device a representation of the selected first
electronic media file and at least one interpretive tag associated
with the selected first electronic media file and a representation
of the selected second electronic media file and at least one
interpretive tag associated with the selected second electronic
media file.
[0041] The method can further include causing to be displayed on
the display device a plurality of recommended electronic media
files, wherein each of the recommended electronic media files is
associated with at least one interpretive tag in common with the
first selected electronic media file or the second selected
electronic media file.
[0042] The method can further include receiving an indication to
drag the selected first electronic media file or the selected
second electronic media file and drop the selected first electronic
media file or the selected second electronic media file into a
different location on the page, and responsive thereto, cause the
selected first or second electronic media file to be stored in a
perspectives store.
[0043] The foregoing and additional aspects of the present
disclosure will be apparent to those of ordinary skill in the art
in view of the detailed description of various aspects, which are
made with reference to the drawings, a brief description of which
is provided next.
BRIEF DESCRIPTION OF THE DRAWINGS
[0044] The foregoing and other advantages of the present disclosure
will become apparent upon reading the following detailed
description and upon reference to the drawings.
[0045] FIG. 1 is a functional block diagram of a system for
arranging participant interviews to produce a perspective by
multiple users of the system;
[0046] FIG. 2 is an illustration of exemplary actions that can be
performed by collaboration of two users of the system shown in FIG.
1 to select a subset of media clips for inclusion in a
perspective;
[0047] FIG. 3 is an example page of a display interface for
searching the media file database shown in FIG. 1 to produce search
results displayed in a story grid or array as thumbnails
corresponding to the media files returned by the search along with
a listing of tags associated with the search results and a count of
the frequency that the tag appears in the database;
[0048] FIG. 4 is an example page that displays a clip selected from
the story grid shown in FIG. 3, with playback controls and an
interview timeline that allows the user to see all of the clips of
the interview of which the selected clip is a part;
[0049] FIG. 5 is an example page that displays a popup that
displays a thumbnail of a clip in the timeline shown in FIG. 4
along with its associated tags;
[0050] FIG. 6 is an example page that displays a clip stored in a
session and tags associated with the selected clip as well as tags
associated with all clips in the session;
[0051] FIG. 7 is an example page of a session manager that allows
the user to add selected clips in the session to a sandbox;
[0052] FIG. 8 is an example page of the session manager shown in
FIG. 7 that shows thumbnails of clips stored in the session,
recommended clips that share at least one tag in common with the
clips corresponding to the thumbnails, and clips stored in the
sandbox;
[0053] FIG. 9 is an example page that displays a user dragging and
dropping a selected clip from the sandbox to a perspectives
store;
[0054] FIG. 10 is an example perspectives manager page that allows
the user to add comments about a perspective and displays a listing
of tags associated with clips in the perspective as well as tags
associated with clips stored in the session, and thumbnails of the
clips (including photographs) that are stored in the perspective;
and
[0055] FIG. 11 is an example page that displays markers where a
selected tag for a clip appears in a timeline of an interview.
DETAILED DESCRIPTION
[0056] A system 100 for arranging participant interview clips,
including video clips and photographs, for ethnographic research is
shown as a functional block diagram in FIG. 1. The system 100
includes one or more controllers 102, which can be distributed over
a network. For ease of discussion, the one or more controllers 102
will be referred to herein as the controller 102, but it is to be
understood that the controller 102 can include more than one
controller. The controller 102 is coupled to a query parser or
language engine 104, which is coupled to a media file database 106.
Interpretive tags 108 and non-interpretive tags 110 are inputted
into the database and associated with various media files stored in
the media file database 106. A media file, which can be a video
clip of a participant interview, a photograph taken as part of a
participant interview, or an audio recording of a participant
interview, has at least one tag associated with it, and the tag can
be an interpretive tag or a non-interpretive tag or a combination
of one or more interpretive tags and one or more non-interpretive
tags. A non-interpretive tag is any other type of tag that is not
an interpretive tag. The term "tags" as used herein can refer
generally to both interpretive and non-interpretive tags.
[0057] The controller 102 is coupled to one or more I/O interfaces
112, which receive inputs from one or more users and communicate
outputs to one or more output devices. The inputs received by the
I/O interface 112 can be received by one or more input devices 114,
such as a computer mouse, a touchscreen, or other human-machine
interface (HMI). The outputs communicated by the I/O interface 112
can include a display device 116, such as a liquid crystal display
or other video display device. The display device 116 can include
one or more display devices. The I/O interface 112 is also coupled
to one or more email or messaging modules 120, which are configured
to communicate messages by electronic mail, text messaging, or
other electronic delivery arrangements.
[0058] Subsets of media files can be produced from the media files
stored in the media file database 106, and stored in one or more
memory locations either on the same memory device on which the
media files reside or on a different memory device. A subset of
each media clip viewed or accessed by a user of the system 100 can
be stored in a session store 122. Selected media clips from the
session store 122 can optionally be stored in a sandbox store 124
along with insights or comments or viewpoints (collectively,
insights, comments, and viewpoints will be referred to generally as
comments herein) describing why the media clips were selected for
inclusion in the sandbox store 124. Which media files are included
in the sandbox store 124 is a collaborative process in which
multiple users can add or remove media files relative to the
sandbox store 124 to create an emerging perspective. From the
sandbox store 124, some or all of the media files stored in the
sandbox store 124 can be selected for inclusion in a perspectives
store 126 along with comments, insights, or viewpoints from one or
more users who collaborated to determine which media files from the
sandbox store 124 to include in the perspectives store 126. The
stores 122, 124, 126 can be part of the database 106, such as in a
partition of the database, or they can be maintained as one or more
memory devices separate from and coupled to the database 106.
[0059] Aspects of the present disclosure promote and encourage
collaboration among multiple users to produce a "perspective" about
a product (as used herein, a product includes a service). A
perspective is a collection of media files, such as video clips
and/or digital photographs, which are arranged together with one or
more tags including interpretive tags, commentary or observations
about the selected media files in the perspective, and other input
from multiple users of the system 100, to produce a "story" or a
new or different perspective about a product that can lead to
product modifications or innovations. A compelling perspective
tells a story, which can lead to shifts in thinking about the ways
consumers interact with products, what influences their purchasing
behavior, or the emotional connection consumers have with their
products. Integral to creating and publishing these stories or
perspectives according to some aspects of the present disclosure is
the interpretive tag. Another is the collaborative and iterative
way in which media files are selected and commented upon by
multiple users of the system 100 for inclusion in a perspective.
Put another way, a perspective is a deliverable that includes a
collection of media files, commentary, and tags, arranged in a
manner that tells a story or advances a perspective, which can be
published as an electronic report or file for further deliberations
about product direction or innovation. A perspective is part of a
brainstorming process from which product innovations and changes
emerge.
[0060] An example of the collaborative and iterative aspects of the
present disclosure is illustrated in FIG. 2. The left-side of the
figure represents the media files and the various stores 122, 124,
126 in which some or all of the media files can be stored. The
right-side of the figure represents actions taken by a first user
("User 1") and a second user ("User 2") of the system 100. The
sequences and actions depicted in FIG. 2 are merely exemplary to
illustrate the collaborative and iterative aspects of the present
disclosure. Aspects of the present disclosure encourage
collaboration in that it involves multiple users to collaborate on
selecting media files for inclusion in a perspective and for
commenting upon why those media files should be included. Aspects
of the present disclosure provide for an iterative process in which
media files can be added or removed by multiple users until a final
set of media files is settled upon for publication as a
perspective. Tags, including interpretive tags 106, are displayed
with the selected media files to reveal behavioral, emotive, or
attitudinal patterns in connection with a participant's interaction
with a product or environment.
[0061] Referring to FIG. 2, the media file database 106 includes
many media files 206, which can include digital photographs and
video or audio clips of an interview of a human participant being
photographed or video-recorded under observation or questioning by
a researcher in connection with a market research study. Each
interview is recorded and produces multiple video clips that
together form the entire interview, and digital photographs taken
during the interview can be stored with the video clips in the
media file database 106. The media file database 106 can include
hundreds or even thousands of media files 206, and a goal of the
system 100 is to cull a few media files that can be put together in
a compelling way to produce a new perspective on an existing or new
product. In this example, User 1 performs a first search, which
produces a first set of search results, termed "Search Results 1"
in FIG. 2. The first search can by carried out by selecting one or
more interpretive tags 108 or by entering a query that is run on
the media file database 106 by the query parser/language engine
104. User 2 performs a second search, which produces a second set
of search results, termed "Search Results 2." The use of the terms
first, second, third, and so forth herein is not intended to convey
any temporal sequence or rank of importance but rather to
differentiate like elements from one another.
[0062] The two search results are shown diagrammatically in FIG. 2.
Search Results 1 has returned eight media files 208 having an
associated tag set 1, while Search Results 2 has returned six media
files 210 having an associated tag set 2. The tag sets 1 and 2 can
include interpretive tags. Each media file 208, 210 has associated
with it one or more tags, which can be an interpretive tag 108, a
non-interpretive tag 110, or a combination of both types 108, 110
of tags. User 1 selects four media files 212 and adds them to
Session 1. These four media files 212 can be stored in the session
store 122. User 2 selects three media files 214 and adds them to
Session 2. Alternately, User 2 can add the three selected media
files 214 to the same Session 1 to which User 1 added the four
media files 212. Session 2 can also be stored in the session store
122 in a separate memory space from where Session 1 is stored. The
sessions can act as a browsing history, keeping track of the media
files 208, 210 from the search results that the users access or
view on the display device 116. In an aspect, every video clip or
photograph viewed by each user is stored in the session store 122
associated with that user.
[0063] The sessions help the users keep track of what they have
viewed, but it is only the start of the collaborative and iterative
process for selecting media files for inclusion in a perspective.
In some aspects, an optional sandbox is provided, which is an
intermediate storage for selected media files, their associated
tags, and comments, insights, or viewpoints by the users who added
the selected media files to the sandbox. In other aspects, the
users can add media files directly from the session to a
perspective. In FIG. 2, User 1 selects two media files 216 from
Session 1 to be added to the sandbox store 124, and User 2 selects
one media file 218 from Session 2 to be added to the sandbox store
124. As mentioned above, the users can each have their own
sandboxes, or all users can add media files to a shared sandbox.
The tags associated with the selected media files 216, 218 are
stored with the files 216, 218 in the sandbox store 124 in addition
to comments by User 1 and User 2 explaining why they added the
selected media files 216, 218 or observations about the media files
216, 218 that can warrant further discussion or collaboration among
multiple users.
[0064] Instead of adding selected clips from a session to the
sandbox store 124, in another implementation, all clips from a
session can be automatically stored in the sandbox store 124, and
the user(s) remove selected clips from the sandbox store 124 until
a subset of clips of interest remain in the sandbox store 124. Some
or all of that subset of clips of interest can be added to the
perspectives store 126.
[0065] Although User 1 added two media files 216 to the sandbox
124, User 2 can add or delete media files from the sandbox store
124 associated with User 1. Thus, in the example shown in FIG. 2,
User 2 removes one media file from the sandbox 124 that was added
by User 1, reducing the number of media files in the sandbox store
124 from three media files 216, 218 to two media files 220.
Multiple users, including Users 1 and 2, can collaborate on the
media files in the sandbox store 124, and decide collaboratively
which file(s) to be included in the perspectives store 126. In this
example, the collaborating users have decided to include one media
file 222 from the sandbox 124 in the perspectives store 126. The
media file 222 has one or more tags associated with the media file
222. Multiple users, including Users 1 and 2, can provide comments,
insights, or viewpoints relating to a perspective that can be
gained from the media file 222, the tag, which can be an
interpretive tag 108, and comments supplied by the users. The
process is iterative, so it can be repeated until the users
collaborating on building a perspective have added their input in
the form of media clips and their associated tags and comments to
the perspectives store 126. Media files can be added or removed at
any stage of the process shown in FIG. 2, and numerous iterations
can be made until a final set of media files and associated tags
and user comments are stored in the perspectives store 126 and are
ready to be shared with or published to a wider or different
audience.
[0066] FIGS. 3-11 illustrate example screen shots of a display
interface that can be displayed, for example, by the display device
116. The illustrations are not necessarily drawn to scale, and the
layouts can be configured in different ways. Turning to FIG. 3, a
search landing page 300 is shown having a search area 302, a tag
display and selection area 304, an advanced search area 306, and a
search result display area 308. The different areas can be arranged
as frames or panels, for example, on a web page displayed by a web
browser on a computing device. The search area 302 includes a
search entry field 310 and a search button 312. A user enters a
query into the search entry field 310 for searching the media file
database 106, and selects the search button 312 via the input
device 114, such as a mouse or a touchscreen. The query can include
an interpretive tag, allowing the user to directly search for a
particular interpretive tag in the search entry field 310.
Alternately, the user can initiate a search by selecting a tag from
the tag display and selection area 304, which includes a tab
labeled "Related Tags" and a tab labeled "All Tags." By selecting
the All Tags tab, a listing of all available tags in the media file
database 106 is displayed, such as in alphabetical order, allowing
the user to select one or more of the available tags, which can
include a combination of interpretive tags 108 and non-interpretive
tags 110. Each of the tags listed in the listing can be links,
which when selected will search for all media files associated with
the selected tag. Each of the tags can include a checkbox for
selecting multiple tags to search in the database 106.
[0067] The advanced search area 306 includes pull-down or drop-down
menus labeled Project 322, Participant 324, Location 326, and
Research Date 328. These pull-down menus allow the user to search
by project name (each market research study can be associated with
a different project name), by participant name (each participant's
name is displayed as a pull-down menu), by geographic location of
the participant interview, or by the date or date range that the
research (participant interview) was conducted, respectively. As
the user selects an item from one of the menus, the search results
displayed as thumbnails and associated captions in the search
result display area 308 are dynamically updated in real time to
reflect the media files associated with the selected item, and the
tag listing in the tag display and selection area 304 is
dynamically updated in real time to reflect the tags corresponding
to the media files that appear in the search result display area
308.
[0068] The search results display area 308 includes an M.times.N
(such as 5.times.6) array or story grid of thumbnail images,
arranged in row and column format with M rows and N columns,
starting with a thumbnail 1-1 in row 1, column 1, and ending with a
thumbnail M-N in row M, column N. The search results from the
search carried out by entering a query in the search entry field
310, selecting one or more tags under the All Tabs tag, or
conducting an Advanced Search in the advanced search area 306 are
displayed as the thumbnail images 320 on the search landing page
300. The number and size of the thumbnails 320 are a function of
the size of the screen corresponding to the display device 116.
Each thumbnail image 320 corresponds to a video clip or a
photograph stored in the media file database 106 as a media file
and provides a still thumbnail image representative of a frame of
the video clip or of a digital photograph. Under each thumbnail 320
appears a caption that corresponds to a summary of a theme or
observation about the thumbnail. Of course, the number of
thumbnails is directly a function of the number of results from the
search result, so fewer or more thumbnails 320 can be displayed in
the search result display area 308 depending on the number of
results from the requested search. If there are too many results to
display on the single page 300, a link can be provided to allow the
user to display additional search results in the search result
display area 308.
[0069] In the tag display and selection area 304, the user can
search for a specific tag by selecting the All Tags tab, which
lists all of the tags associated with all of the electronic media
files 206 stored in the media file database 106. In this example,
the tag display and selection area 304 lists a number of Tag
Listings along with a parenthetical. Each of the Tag Listings
represents a distinct tag (either an interpretive tag 108 or a
non-interpretive tag 110) and the parenthetical indicates the
number of instances that particular tag is associated with the
media files returned in the search result display area 308. A tag
listing refers to the text description of a tag, and can include a
link, which when selected, runs a search for media files associated
with the selected tag in the database 106 for display in the search
result display area 308. For example, "frustration" can be the text
description of an interpretive tag, so the tag listing would
display "Frustration" in the tag display and selection area 304 of
the search landing page 300. If the first tag example were
"frustration," there would be 134 media files in the search results
represented by the thumbnails 320 that have the "frustration" tag
associated with them. Similarly, 64 media files have a different
tag (e.g., "distrust") associated with them, some of which can be
associated with the same media files that are also associated with
the "frustration" tag. For example, the first thumbnail 1-1 can
correspond to a media file that is tagged with both the distrust
and frustration tags. The user can search for a particular tag,
such as "frustration" by entering the string "frustration" in the
search entry field 310 or can select the "frustration" tag from a
list of all the tags available in the database 106. The tags are
listed in the tag display and selection area 304 in descending
order based on the frequency with which each of the tags appear in
the thumbnails 320 of the search result displayed in the search
result display area 308. For example, if the user ran a query for a
particular product attribute, and "frustration" was returned as the
most frequently tag of the media clips in the search result, this
would immediately inform the user that participants expressed
frustration over the product attribute, an insight that the user
can explore further by adding selected media files from the search
result to the sandbox store 124. Likewise, an insight can be gained
by the least frequently appearing tag. For example, suppose in the
example that the tag "delight" appears only with six of the media
files returned in the search result, but frustration appears the
most frequently. The product attribute that was queried can now be
scrutinized more closely to determine whether a frustration pattern
emerges that is preventing participants from delighting in the use
and enjoyment of the product. The thumbnails 320 allow the user to
see at a glance related media files that can provoke new insights
based on the tags listed in the tag display and selection area
304.
[0070] Examples of interpretive tags can include acceptance,
thoughtfulness, distrust, delight, inspiration, pride,
embarrassment, concerns, confusion, frustration, inspiration, fear,
disgust, joy, satisfaction, shame, attachment, detachment,
resignation, anxiety, aspiration, peaceful, calm, loyalty,
relaxing, tolerance, reassurance, comfort, trust, to name a few.
The interpretive tags are indicative of an observed behavioral
(e.g., discomfort), attitudinal (e.g., detachment), or emotive
(e.g., fear) characteristic of the human participant during the
course of an interview in connection with a market research study.
They are indicative of an observed reaction by the human
participant, not a characteristic of the product or environment
itself, but rather how the human perceives or reacts to an
interaction with a product or environment. This type of research is
known as ethnographic research, and the interpretive tagging
relates to an ethnographic characteristic of humans.
Non-interpretive tags include objective or factual characteristics
about the participant (e.g., what the participant is wearing or the
participant's age) or about the product (e.g., its efficacy) that
is the subject of the interview. Non-interpretive tags are not
ethnographic in nature, but rather are literal or objective or
factual as opposed to behavioral, attitudinal, or emotional like
interpretive tags. Interpretive tags, as the name suggests, require
a degree of human interpretation to characterize a behavioral,
attitudinal, or emotional characteristic of a human, whereas
non-interpretive tags simply require accurate characterization of
the characteristic or trait being described by the tag.
[0071] An integral part of the collaborative and iterative process
by which a perspective is created from media files is the
interpretive tag. The interpretive tag is displayed with media
files of interest so that an ethnographic characteristic or pattern
can emerge from the data. By ranking a frequency of the
interpretive tags for each search, a behavioral, attitudinal, or
emotional characteristic can emerge as a candidate for further
analysis. The database 106 can be reused and mined over and over
again with different search strategies and foci to reveal different
perspectives, perspectives that can span across product lines or
involve unique and surprising patterns that would not otherwise
emerge by traditional data interrogation techniques in connection
with market research studies.
[0072] Turning now to FIG. 4, like reference numbers refer to like
features, even though they may appear on a different page or
display interface. In FIG. 4, a clip viewer page 400 includes the
search entry 302 and the tag display and selection area 304. In
addition, the clip viewer page 400 includes a clip view area 402
and a similar clips area 404, again arranged as different frames or
panels, for example, on a web page. In this example, the user has
selected one of the thumbnails 320 in FIG. 3 returned in a search
result for playback. The media file corresponding to the selected
thumbnail 320 is displayed in the clip playback area 420. Playback
controls 422 allow the user to play or pause the clip being played
in the clip playback area 420. In some aspects, the playback
controls 422 can appear only when the user hovers over the clip
playback area 420, such as with a mouse or a finger. A clip
progress bar 424 indicates the progress of the playback from the
start to the end of the selected clip. Below the clip playback area
420, the entire interview is represented as a timeline 426 of small
icons corresponding to each of the clips that form the entire
interview, and the selected clip 428 is highlighted to show the
user where in the interview the selected clip among all the clips
comprising the interview occurs. Each icon in the timeline 426
links to other portions of the interview, and when selected, the
corresponding video clip appears in the clip playback area 420. In
the similar clips area 404, thumbnails 430 corresponding to related
media files are shown along with captions describing or summarizing
each thumbnail 430. In this area 404, each media clip represented
by the thumbnail corresponds to a media file that shares at least
one tag in common with any tag associated with the selected clip
being displayed in the clip playback area 420. Thus, the media file
associated with the clip playback area 420 shares at least one tag
(which can be an interpretive tag) in common with each of the media
files associated with the thumbnails 430 shown in the similar clips
area 404. In the tag display and selection area 304, the tags for
the selected clip shown in the clip playback area 420 are displayed
along with the frequency with which the tag appears in connection
with other media files in the media file database 106. For example,
if the media file corresponding to the clip being shown in the clip
playback area 420 is associated with a tag labeled "disconnection,"
there are 34 other media files in the database 106 that are also
tagged with the same "disconnection" tag, allowing the user to
explore those other media files. Likewise, photographs from the
interview can also be selected in the similar clips area 404.
[0073] In the interview exploration page 500 shown in FIG. 5, when
the user hovers over an icon in the timeline 426, a popup 502
appears with a thumbnail 520 of the selected clip along with the
tags associated with the selected clip. A play control 504 allows
the user to play the clip directly from the popup 502. Importantly,
the tags associated with the clip are displayed in the popup 502,
which can include interpretive tags. This allows the user to
quickly browse the entire interview while scanning the tags
associated with each clip in the interview. An interview comprises
multiple video clips that together form the entire interview. The
interview can also include photographs, which are accessed in the
similar clips area 404. Like the video clips, photographs from an
interview can also be tagged with interpretive and/or
non-interpretive tags.
[0074] It is important to note that tags appear in multiple places
on the page 500. The tags featured in the clip shown in the
playback area 420 are listed in the tag display and selection area
304, and the tags associated with a clip of the interview are
displayed in the popup 502, allowing the user to see at-a-glance
the tags associated with both clips. Tags are a key to guiding the
user to select media files for inclusion in a store that can be
further analyzed and commented upon in collaboration with other
users. Not only are tags associated with a particular clip (as used
herein, for ease of discussion, a "clip" can refer to a video clip
or a photograph) displayed, but the system 100 also displays tags
associated with similar clips or other clips that share the same
tag as the selected clip. The display of tags from different or
related or similar clips on the same page greatly aid the user in
selecting media files for inclusion in a store, such as the
perspectives store 126, and can guide the user to other clips in
the database 106 as the user constructs a perspective.
[0075] In FIG. 6, an example session manager page 600 is shown,
which conveys how the user's browsing history can be saved in the
session store 122 to allow the user to explore the clips without
worrying about losing track of clips the user has previously
accessed. Whenever the user clicks on or accesses a clip (including
a photograph), the media file and its associated tags corresponding
to the clip is stored in the session store 122. A search history
area 602 shows the recent searches in the session, which can
include queries (e.g., Search 1, Search 2) or tag selections (e.g.,
Tag Listing 1, Tag Listing 2), allowing the user to readily
retrieve a previously requested search. In some aspects, the
searches are listed in chronological order from left to right. A
session history area 606 informs the user that the clip selected
for playback in the clip playback area 620 and accessed during the
session has been added to the session history, meaning that the
media file (or a link or pointer thereto) corresponding to the clip
620 has been stored in the session store 122. A button labeled Show
History 622 can be selected by the user to show the history of
clips accessed and searches requested during the selected session.
A sessions and perspectives selection area 604 allows the user to
select one of multiple sessions 630, 632, 634 or perspectives
(described in connection with FIG. 10) to retrieve the clips (along
with their associated tags) accessed and searches requested during
that session or perspective. A clip description area 610 displays a
description of the clip 620 being played in the clip playback area
620. A tag listing area 612 lists the tags associated with the clip
620 displayed in the clip playback area 620. An icon 628 is
highlighted to show where temporally in the timeline 426 of the
interview the selected clip 620 appears. The tags displayed in the
tag display and selection area correspond to a selected number
(e.g., top 30) or all of the tags associated with the clips in the
session along with the frequency with which the particular tag
appears in the database 106 (in parentheses).
[0076] A dropdown menu 624 labeled "Add to another Session" allows
the user to add the clip 620 to a different session. In this
example, this clip has been added to a session named Session Name 2
632 but the dropdown menu 624 allows the user to move the clip to
Session Name 1 630 or Session Name 3 634. On this page 600, the
tags 612 associated with the clip 620 are displayed in the clip
description area 610 and the tags associated with all of the clips
stored in the session store corresponding to Session Name 2 632 are
also displayed in the tag display and selection area 304 along with
a parenthetical indicating the frequency that each tag appears in
the search results for the most recent search conducted in the
session. This allows the user to compare the tags 612 associated
with the clip 620 with the tags associated with all of the clips
returned by the searches requested in the session. The sessions
listed in the sessions and perspectives selection area 604 are
sessions created by the user accessing the page 600 as well as
sessions that the user is authorized to access (regardless of
whether the user created the session). Each time the user logs into
the system 100 following authentication in connection with the user
account database 128, a new session can be created in some
implementations. The active session 632 is highlighted, in this
example, by an arrow or other suitable indicium.
[0077] FIG. 7 illustrates a session management page 700 in which
the user adds a media file corresponding to a thumbnail 720 stored
in the session store associated with Session Name 2 632 to an
optional sandbox store 124. As emphasized above, the sandbox store
124 is optional and the user can instead add clips directly from a
session store 122 to the perspectives store 126. A search summary
area 706 is shown along with a search result display 708 with
thumbnails 720 arranged in an array or story grid corresponding to
the media files returned in the most recent search shown in the
search history area 602. Links allowing the user to switch the
search result view from video clips to photographs or to both video
clips and photographs. The media files corresponding to the search
results are shown as thumbnails 720. In this example, the user has
selected one of the thumbnails 720 for inclusion in the sandbox
store 122 corresponding to the current session called Session Name
2 632. A control, such as shown as a plus sign, is selected by the
user to produce a popup 722 that allows the user to add the media
file corresponding to the thumbnail 720 to the sandbox store 124.
The popup 722 can also prompt the user to enter a description
explaining why the selected media file is being added to the
sandbox store 124.
[0078] FIG. 8 illustrates another session management page 800 in
which the user can name and provide a description for the session,
invite other users to share or comment upon media clips in the
session, and access media files stored in the sandbox store 124.
The session management page 800 includes a session editing area 802
and a thumbnail viewer area 804. In the session editing area 802,
controls are displayed that allow the user to name the session by
entering a session name in a session name entry field 810, to save
the session name by selecting a save button 812, enter a
description for the session in a session description entry field
814, or invite other users to access the session corresponding to
Session Name 2 632 by selecting via the input device 114 an Invite
Others button control 802. Invitations to other users of the system
100 can be sent by email or text message using the email or
messaging module 120. The system 100 can automatically generate a
unique passcode that is sent with the email that the recipient
users enters to gain access to the session. The user account
database 128 stores authentication information about each user
account that can access the database 106. In the thumbnail viewer
area 804, tabs are displayed that allow the user to view all items
in the session, clips recommended based on the current session, or
items stored in the sandbox. In this example, six items (e.g.,
video clips and/or photographs) are stored in the session store 124
corresponding to the session named Session Name 2 632, and there
are 14 further clips that are recommended based on this session.
These recommended clips can share at least one tag in common tag
with any or all media files stored in the session 632. In the
thumbnail viewer area 804, the thumbnail 720 shown in FIG. 7 is
shown as the newest clip added to the session 632. Other thumbnails
820 corresponding to media files previously added to the session
632 are also displayed in the thumbnail viewer area 804. In other
implementations, the most recently added media clips to the session
can appear in chronological order with the newest clip being added
to the right of the most recently added clip in the thumbnail
viewer area 804.
[0079] In FIG. 9, a sandbox management page 900 is shown, which
allows a user to add a media file from the sandbox store 124
associated with a session to a perspectives store 126. The sandbox
management page 900 includes a session description area 902 that
displays the name of the session (e.g., Session Name 2), the date
the session was created, the members of the session (e.g., two
users named Username 1 and Username 2), and a description of the
session. The thumbnail viewer area 804 shows that five media clips
have been added to the sandbox store 124, and the user has selected
a thumbnail 920 corresponding to one of the media files stored in
the sandbox store 124 for inclusion in the perspectives store 126.
In this example, the user can use the input device 114 (e.g., a
mouse or touchscreen) to drag and drop the thumbnail 920 from the
thumbnail viewer area 804 to a perspectives area 904 on the page
900. Once dragged, the media file corresponding to the thumbnail
920 is stored in the perspectives store 126. A button control 906
labeled Create Perspective allows the user to create a new
perspective, which is described in more detail in connection with
FIG. 10.
[0080] FIG. 10 illustrates a perspectives management page 1000,
which allows one or more users who have access to the perspective
to manage the media files in the perspective. The perspectives
management page 1000 includes a view mode area 1002, a perspective
description area 1004, a perspectives comments entry field 1006, a
perspectives tag listing area 1008, and a thumbnail viewer area
1010. In the view mode area 1002, the user can toggle a view mode
of the perspectives by selecting an edit control 1012 or a preview
control 1014. A share control 1016 allows the current user to share
the perspective with one or more other users. The system 100 sends
an email message or text message to the specified recipients, and
the message can include comments provided in the perspectives
comments entry field 1006, and at least one media file stored in
the perspective along with a tag listing of some or all tags
associated with the selected media file. The message can further
include a unique passcode that the recipient uses to gain access to
the perspective being shared. Users who access the perspective can
add their comments about the perspective in the perspective
comments entry field 1006, allowing multiple users to collaborate
and provide input on the media files selected for the perspective.
More than one perspective can be associated with a session, such as
shown in the sessions and perspectives selection area 604. In this
example, the session named Session Name 1 630 has two different
perspectives associated with it. Each of these two perspectives can
be stored in separate memory areas in the perspectives store 126.
The top five tags (by frequency of appearance in the database 106)
for the perspective are listed in the perspectives tag listing area
1008. In the thumbnail viewer area 1010, the user can view other
clips or photos that are stored with the selected perspective in
the perspectives store 126 by selecting a clips control 1022 or a
photos control 1024.
[0081] In the perspective description area 1004, a name of the
perspective ("Perspective Name") is displayed along with the
usernames of the contributors to the displayed perspective. In this
example, three contributors corresponding to Username 1, Username
2, and Username 3 are displayed in the perspective description area
1004.
[0082] FIG. 11 illustrates an example tag marker page 1100 that
includes a clip viewer area 1102 and a tag listing area 110. In the
clip viewer area 1102, a clip (selected from a search result, a
session, a sandbox, or a perspective) has been selected for
playback in a playback area 1120 of the clip viewer area 1102. The
user has selected one of the tags 1104 in the tag listing (such as
by hovering over or clicking the tag 1104), and markers 1106 are
displayed along the timeline 426 of the interview next to each clip
(represented as icons 428) that is associated with the selected
tag. This allows the user to quickly go to a different clip
associated with the same tag, such as an interpretive tag, as the
selected clip appearing in the playback area 1120.
[0083] The example pages displayed in FIGS. 3-11 can be pages
displayed by a web browser under the control of the controller 102.
The web browser can access the database 106 through an intranet or
private local area network, for example, or over the Internet
through a firewall. Underlined elements can be clicked on by a
mouse or selected by the user by touching a location corresponding
to the link on a touchscreen. Boxes can represent button controls
that can be selected by a mouse or touchscreen input device. Popups
can be popup windows or frames displayed on the page. The layout of
the frames or areas is merely exemplary, and other layouts are
contemplated. A key aspect is the display of tags and related tags
with the clips displayed on the page, which facilitate the process
by which clips are selected for inclusion in a perspective.
[0084] FIGS. 1-11, described by way of example above, represent one
or more algorithms that correspond to at least some instructions
executed by the one or more controllers 102 to perform the above
described functions, acts, or steps. Any of the methods or
algorithms or functions described herein can include non-transitory
machine or computer-readable instructions for execution by: (a) a
processor, (b) a controller 120, and/or (c) any other suitable
processing device. Any algorithm, software, or method disclosed
herein can be embodied as a computer program product having one or
more non-transitory tangible medium or media, such as, for example,
a flash memory, a CD-ROM, a floppy disk, a hard drive, a digital
versatile disk (DVD), or other memory devices, but persons of
ordinary skill in the art will readily appreciate that the entire
algorithm and/or parts thereof could alternatively be executed by a
device other than a controller and/or embodied in firmware or
dedicated hardware in a well known manner (e.g., it may be
implemented by an application specific integrated circuit (ASIC), a
programmable logic device (PLD), a field programmable logic device
(FPLD), discrete logic, etc.).
[0085] While particular aspects and implementations of the present
disclosure have been illustrated and described, it is to be
understood that the present disclosure is not limited to the
precise construction and compositions disclosed herein and that
various modifications, changes, and variations are not only
contemplated but also apparent from the foregoing descriptions
without departing from the scope of the present disclosure as
defined in the appended claims.
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