U.S. patent application number 14/014836 was filed with the patent office on 2014-01-02 for method and apparatus for presenting information relating to a good.
This patent application is currently assigned to eBay Inc.. The applicant listed for this patent is eBay Inc.. Invention is credited to Srinivas Balijepalli, Christopher D. Fralic, Joshua Kopelman.
Application Number | 20140006200 14/014836 |
Document ID | / |
Family ID | 38620615 |
Filed Date | 2014-01-02 |
United States Patent
Application |
20140006200 |
Kind Code |
A1 |
Kopelman; Joshua ; et
al. |
January 2, 2014 |
METHOD AND APPARATUS FOR PRESENTING INFORMATION RELATING TO A
GOOD
Abstract
A method and apparatus to present information relating to a
good. A product identification code is received via a cellular
telephone, the product identification code identifying the good.
The information relating to the good is presented via a network and
using the product identification code.
Inventors: |
Kopelman; Joshua;
(Wynnewood, PA) ; Fralic; Christopher D.; (New
Hope, PA) ; Balijepalli; Srinivas; (Devon,
PA) |
|
Applicant: |
Name |
City |
State |
Country |
Type |
eBay Inc. |
San Jose |
CA |
US |
|
|
Assignee: |
eBay Inc.
San Jose
CA
|
Family ID: |
38620615 |
Appl. No.: |
14/014836 |
Filed: |
August 30, 2013 |
Related U.S. Patent Documents
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Application
Number |
Filing Date |
Patent Number |
|
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13079236 |
Apr 4, 2011 |
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14014836 |
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|
12881857 |
Sep 14, 2010 |
7983953 |
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13079236 |
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12060636 |
Apr 1, 2008 |
7813967 |
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12881857 |
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09935287 |
Aug 22, 2001 |
7370006 |
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12060636 |
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09427958 |
Oct 27, 1999 |
7373317 |
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09935287 |
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60313615 |
Aug 20, 2001 |
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Current U.S.
Class: |
705/26.1 |
Current CPC
Class: |
G06Q 30/06 20130101;
G06Q 30/0601 20130101; G06Q 30/0643 20130101; G06Q 30/0625
20130101; G06Q 30/0641 20130101; G06Q 30/02 20130101; G06Q 50/188
20130101; G06Q 30/0623 20130101; G06Q 30/0633 20130101 |
Class at
Publication: |
705/26.1 |
International
Class: |
G06Q 30/06 20060101
G06Q030/06 |
Claims
1. A computer-implemented method to present information relating to
a good, the method comprising: receiving a product identification
code via a cellular telephone, the product identification code
identifying the good; and presenting the information relating to
the good via a network and using the product identification
code.
2. The method of claim 1, wherein the product identification code
is a universal product code.
3. The method of claim 1, wherein the product identification code
is an international standard book number.
4. The method of claim 1, wherein the information relating to the
good includes a sale price of the good.
5. The method of claim 1, wherein the information relating to the
good includes reviews of the good.
6. The method of claim 1, wherein the information relating to the
good includes a description of the good.
7. The method of claim 1, wherein presenting the information
relating to the good includes presenting information for the good
on a website.
8. A system to present information relating to a good, comprising:
one or more processors; memory; and one or more programs stored in
the memory, the one or more programs configured to: receive a
product identification code via a cellular telephone, the product
identification code identifying the good; and present the
information relating to the good via a network and using the
product identification code.
9. The system of claim 8, wherein the product identification code
is a universal product code.
10. The system of claim 8, wherein the product identification code
is an international standard book number.
11. The system of claim 8, wherein the information relating to the
good includes a sale price of the good.
12. The system of claim 8, wherein the information relating to the
good includes reviews of the good.
13. The system of claim 8, wherein the information relating to the
good includes a description of the good.
14. The system of claim 8, wherein the one or more programs are
configured to present the information relating to the good on a
website.
15. A computer readable storage medium storing one or more programs
configured for execution by a computer, the one or more programs
configured to: receive a product identification code via a cellular
telephone, the product identification code identifying the good;
and present the information relating to the good via a network and
using the product identification code.
16. The computer readable storage medium of claim 15, wherein the
information relating to the good includes a sale price of the
good.
17. The computer readable storage medium of claim 15, wherein the
information relating to the good includes reviews of the good.
18. The computer readable storage medium of claim 15, wherein the
information relating to the good includes a description of the
good.
19. The computer readable storage medium of claim 15, wherein the
one or more programs are configured to present the information
relating to the good on a website.
Description
RELATED APPLICATIONS
[0001] This application is a continuation of U.S. application Ser.
No. 13/079,236 filed Apr. 4, 2011 (Attorney Docket 2043.047US9),
which is a continuation of U.S. application Ser. No. 12/881,857
filed Sep. 14, 2010 (Attorney Docket 2043.047US8), which is a
continuation of U.S. application Ser. No. 12/060,636 filed Apr. 1,
2008 (Attorney Docket 2043.047US7), which is a continuation of U.S.
application Ser. No. 09/935,287 filed Aug. 22, 2001 and is now U.S.
Pat. No. 7,370,006 (Attorney Docket 2043.047US4), which is a
continuation-in-part of U.S. application Ser. No. 09/427,958 filed
October 27, 1999 and is now U.S. Pat. No. 7,373,317 (Attorney
Docket 2043.047US1), and claims the benefit of US Provisional
Application No. 60/313,615 filed Aug. 20, 2001; which applications
are incorporated in their entirety herein by reference.
FIELD OF THE INVENTION
[0002] This invention relates generally to the field of sales of
goods and particularly to a method and apparatus for using a mobile
device to list goods for sale in electronic commerce
applications.
BACKGROUND OF THE INVENTION
[0003] The industrial age has given rise to a global economy of
factories engaged in mass production of various goods. An enormous
amount of commerce is transacted in the buying and selling of such
goods. While some such goods lose their value with use, e.g., food
products, many such goods retain a substantial portion of their
value even after use or ownership by another. Such goods are
referred to herein as "durable". A considerable amount of commerce
is transacted in the buying and selling of durable goods,
particularly used durable goods.
[0004] Almost all durable goods are readily identifiable by a
standard product identification code ("ID code") that uniquely
identifies the good, particularly those that are mass produced. In
the case of computer software, music cassettes or compact discs,
videocassettes and digital video discs, the ID code may be a human
readable Universal Product Code ("UPC"), a thirteen digit ID code
that is widely used to readily identify the good. In the case of
books, magazines or other publications, the ID code may be a human
readable ten-digit International Standard Book Number ("ISBN").
Other items are more readily identified by a manufacturer or brand
name and a model number, as for baseball cards and consumer
electronics, e.g., a Sony.RTM. KV-3620 television. Some goods may
be identifiable by more than one type of ID code.
[0005] U.S. Pat. No. 7,373,317, discloses a method and apparatus
for facilitating sales of goods, particularly, used durable goods,
by independent parties. In addition, U.S. Pat. No. 7,373,317,
discloses a method for pricing such goods for sale which exploits
the fungible and readily identifiable nature of such goods, e.g.,
by allowing a seller to list a good for sale by identifying it by a
product identification code that is affixed to the good and/or its
packaging.
[0006] Such a method is particularly convenient for sellers of a
single item or items which may be easily transported to a computer
station so that the seller may read the product identification code
from the item and use the computer to enter the product
identification code and list the good for sale. The good may be
listed for sale by using the computer to transmit the product
identification code and related information to the marketplace,
e.g., website. Alternatively, the product identification code
and/or related information may be transmitted to the entity
controlling the marketplace, referred to herein as the marketeer.
However, such a method is inadequate for items stored in locations
remote from a computer and are not easily transported, e.g., for
large items or items stored in large quantities.
[0007] Telephone based interfaces for interacting with websites are
known. For example, Tellme Networks, Inc. of Mountain View, Calif.
(URL http://www.tellme.com) has developed a voice-based telephone
interface by which users can use certain voice commands to hear
information in selected categories that Tellme Networks, Inc.
retrieves from the Web and transforms into audio signals. Audium
Corp. (formerly Phone2Networks, Inc) of New York, N.Y. has
developed interfaces for using a telephone, rather than a computer,
to interact with a website and/or the Internet. For example, Audium
Corp. offers services including Phone2Bid to track and bid on an
online auction, Phone2Compare (formerly Phone2Books) to get the
real time prices from online vendors, and Phone2Quotes to get
custom stock portfolio updates. Information regarding these
services was available on the World Wide Web at the time of filing
of this application at URL http://www.audiumcorp.com/products/
DESCRIPTION OF THE DRAWINGS
[0008] FIG. 1 is a flow diagram of an exemplary transaction in
accordance with one embodiment of the present invention, shown from
a seller's perspective;
[0009] FIG. 2 is a flow diagram of the exemplary transaction of
FIG. 1, shown from a marketeer's perspective;
[0010] FIG. 3 is a flow diagram of an exemplary transaction in
accordance with an alternate embodiment of the present invention,
shown from a marketeer's perspective; and
[0011] FIG. 4 is a block diagram of a marketeer controller in
accordance with the present invention.
DETAILED DESCRIPTION
[0012] Websites providing a computer-based, i.e., Web, interface
for listing goods for sale on a website are known. Examples of such
websites include a marketplace accessible via the Internet at URL
http://www.half.com maintained by Half.com Inc. of Plymouth
Meeting, Pa., and an auction-based website accessible via the
Internet at URL http://www.ebay.com maintained by eBay Inc. of San
Jose, Calif.
[0013] The present invention provides a method for listing goods
for sale on a website using a telephone, such as a cordless or
cellular telephone. Information that could be communicated between
the seller and the marketeer using a Web-based interface is
communicated to the marketeer via telephone, which makes it easier
for the seller to provide such information from locations in which
a computer for accessing the Web-based interface is not available.
For example, a wireless telephone could be used in an attic of a
garage where goods are stored but where no computer is available
for accessing a Web-based interface.
[0014] FIG. 1 is a flow diagram of an exemplary transaction in
accordance with one embodiment of the present invention, shown from
a seller's perspective. As shown in FIG. 1, the seller first
transmits via a telephone information identifying the seller to the
marketeer, as shown at step 10. The seller may do so affirmatively,
for example, by dialing a designated telephone number of the
marketeer using a telephone and, when prompted to do so, depressing
the keys of the telephone in a sequence corresponding to an
alphanumeric sequence of a seller's identification code, account
code and/or personal identification number (PIN), e.g. as assigned
by the marketeer and/or as previously selected by the seller. As
used herein, "alphanumeric sequence" refers to a sequence including
letters, numbers, and/or other symbols. The depression of the keys
causes the telephone to generate a series of tones, i.e., pulses
for a pushbutton rotary phone, or dual-tone multi-frequency (DTMF)
tones for a touch tone telephone, as is well known in the art.
These tones are recognizable by the marketeer's equipment, which
translates the tones into a seller identification code, which is
recognizable by the marketeer to identify the seller or an account
of the seller or an account to be used by the seller. The seller
identification code may be assigned by the marketeer or selected by
the seller. Equipment for recognizing such tones are well known in
the art. Alternatively, the seller may transmit such information
passively. For example, the telephone number of the telephone used
by the seller may be recognized using a caller identification
technique function, as is well known in the art, and that telephone
number may be used to identify the seller. This information may be
used by the marketeer to identify an account and/or other seller
information previously provided to the marketeer, e.g., the
seller's name, address, etc.
[0015] The seller then transmits via the telephone information
identifying the good to be offered for sale, as shown at step 15.
In one embodiment, the seller may provide such information by using
the telephone's keys to navigate through a voice prompt system. For
example, the seller may be provided with voice prompts to assist
the seller to identify his good, e.g., "Press 1 for books, 2 for
music, 3 for videos . . . ", etc. Voice-prompt telephone systems
are well known in the art. In the preferred embodiment, the seller
is instructed to depress the keys of a telephone to provide a
standard identification code which uniquely identifies the good,
such as a UPC code or ISBN number. In another embodiment, the
seller may speak letters and/or numbers of the identification code.
In such an embodiment, the marketeer may use equipment having
speech recognition software for recognizing the seller's speech and
translating it into electronic data.
[0016] The seller then transmits via the telephone information
relating to a sale price for the seller's good, as shown at step
20. For example, the seller may use the telephone's keys to select
a sale price from a menu of sale prices, e.g., "Press 1 for $5, 2
for $10 . . . ", etc. Alternatively, the seller may use the
telephone's keys to enter a sale price for the seller's good, e.g.,
$7 by pressing the 7 key. In the preferred embodiment, the seller
is also provided opportunities, during the same and/or subsequent
calling sessions, to revoke and/or modify the listing of the good,
e.g., the condition, the selling price, etc. Thus, an independent
seller may use a telephone to list the seller's good for sale on
the marketeer's website.
[0017] FIG. 2 is a flow diagram of the exemplary transaction of
FIG. 1, shown from a marketeer's perspective. As shown in FIG. 2,
the marketeer first receives via a telephone information
identifying a seller, as shown at step 30 and described above.
Information identifying the seller's good is then received via the
telephone, as shown at step 35 and described above. The marketeer
then receives information relating to a sale price for the seller's
good, as shown at step 40. Such information may include a price set
by the seller, or information for determining a price recommended
or set by the marketeer.
[0018] As shown in step 45, the marketeer presents the seller's
good for sale on a website, e.g. the marketeer's website, using the
information provided by the seller. Methods and apparatuses for
presenting a good for sale on a website are well known. For
example, the marketeer may add the information provided by the
seller to its database of goods for sale. The good need not be
displayed on the website. Rather, if a buyer later wishes to buy
the good and makes an inquiry to the marketeer, the marketeer
provides the potential buyer with the information provided by the
seller and/or other information about the seller's good which the
marketeer may retrieve from a database of information using the
information provided by the seller, e.g., cover art, descriptions,
title, author, reviews, etc. for a book identified by the seller,
or cover art, description, title, artist, song list, etc. for a
music compact disc identified by the seller.
[0019] FIG. 3 is a flow diagram of an exemplary transaction in
accordance with an alternate embodiment of the present invention,
shown from a marketeer's perspective. In this embodiment, the
marketeer first receives a telephone call from the seller, as shown
at step 50. The marketeer then recognizes a telephone number of the
telephone used by the seller and references a database of seller
information to determine an identity of the seller associated with
the telephone number, as shown at step 55. In one embodiment, the
seller is prompted to enter a personal identification number (PIN)
to verify that the seller has permission to use the account
identified. The marketeer preferably provides a message prompting
the seller to enter a standard product identification code
identifying the good, such as a UPC or ISBN code using the keys of
the seller's telephone. The seller then provides such information
by depressing an appropriate sequence of keys of the telephone and
the marketeer receives such information, as shown at step 60.
[0020] The marketeer also provides a message prompting the seller
to transmit information relating to a characteristic of the good,
e.g., those characteristics that are specific to the seller's good
and cannot be discerned from the standard product identification
code. For example, the characteristic may be a condition of the
good, e.g., that the good is in new, very good, fair or poor
condition. The seller provides such information by depressing
appropriate telephone keys, e.g., "Press 1 for a good in "like new"
condition, press 2 for a good in "very good" condition . . . ",
etc. and the marketeer receives such information, as shown at step
65.
[0021] In the embodiment of FIG. 3, the marketeer uses the product
identification code to retrieve price information for a comparable
good, e.g., a new good, from a database of price information, as
shown at step 70. The marketeer then uses the characteristic
information provided in step 65 to calculate a recommended price
for the seller's good, e.g., a used good in "like new" condition
may be priced at a discount of 50% from the price for a comparable
new good. In one embodiment, the marketeer may also specify a
maximum allowable price using a marketeer-specified method, e.g.,
no more than half of a manufacturer's suggested retail price of a
similar, new good. The marketeer then provides the recommended sale
price to the seller, e.g., by a voice message transmitted via the
seller's telephone, as shown at step 75. The seller is presented
with options to select the recommended sale price by depressing a
key to confirm, or to alternatively use the telephone's keys to
enter a selected sale price, as shown at step 80. The seller's
identity, the product identification code for the seller's good,
and related characteristic and/or price information is stored by
the marketeer and the good is added to the marketeer's virtual
inventory of goods for sale. The inventory is "virtual" in that the
marketeer need not take possession of the good to have it in its
inventory. Rather, the identification, or "listing", of the
seller's good in the marketeer's database of sale items is
sufficient to place the good in the marketeer's virtual inventory.
In this manner, a buyer may find the good when browsing the
marketeer's website.
[0022] Additionally, the product identification code may be used to
retrieve information relating to the good from a database of
information, e.g., cover art, critics or buyers' reviews of a book,
a song list for a compact disk, etc., as shown at step 85 and
discussed above. This information may be displayed on the
marketeer's website to present the good for sale, as shown at step
90, e.g., after a buyer inquires about the good. For example, a
buyer may browse the website, search for a book by author, and once
the book is found by the marketeer and selected by the buyer, the
product identification code for the book is checked against the
marketeer's virtual inventory, the seller's listing of the book is
found, and the cover art and book review from the database of
related information is displayed along with the seller-provided
condition of the good and selected sale price. In this alternate
manner, the seller's good is presented for sale on the marketeer's
website.
[0023] The information transmitted by the seller and received by
the marketeer may advantageously be received by automated systems,
e.g., computers, i.e., Web servers, in real time. In this manner,
the marketeer's website is updated and the seller's good is
presented for sale, in real time, i.e., almost instantaneously.
[0024] In this manner, sellers may list goods for sale on a website
without the need for a computer-based interface to list good for
sale. The method therefore provides sellers with an opportunity to
list goods for sale using a wireless telephone, e.g., from a
location where a computer for accessing a website is not available,
such as a warehouse, basement, attic, garage, or other
location.
[0025] FIG. 4 is a block diagram of a marketeer controller 100 in
accordance with the present invention. The marketeer controller
includes a central processing unit ("CPU") 102, random access
memory ("RAM") 104, read only memory ("ROM") 106, and a
communications port ("COMM PORT") 108 connected to a network
interface device 110 for communicating over a communications
network. The marketeer controller 100 also includes a storage
memory including a storage device 112 for storing data including a
first program a first program for receiving via a telephone
information relating to a seller's good, a second program for
storing electronic data relating to a seller's good, and a third
program for presenting the seller's good for sale on a website. The
marketeer controller may optionally include a video driver (not
shown) and may optionally be connected to a video monitor (not
shown) and or an input device (not shown), such as a mouse or
keyboard.
[0026] In one embodiment, the information received by said the
program is configured to recognize a series of tones generated by
depression of keys of a telephone. In another embodiment, the
marketeer controller includes a fourth program for recognizing
speech in embodiments in which the information received by the
first program is a spoken voice signal of the seller. Optionally,
the marketeer controller may include a fifth program for retrieving
information relating to the good from a database. In such an
embodiment, the information retrieved by the fifth program may be
used by the third program to present the seller's good for sale on
the website.
[0027] Having thus described particular embodiments of the
invention, various alterations, modifications, and improvements
will readily occur to those skilled in the art. Such alterations,
modifications and improvements as are made obvious by this
disclosure are intended to be part of this description though not
expressly stated herein, and are intended to be within the spirit
and scope of the invention. Accordingly, the foregoing description
is by way of example only, and not limiting. The invention is
limited only as defined in the following claims and equivalents
thereto.
* * * * *
References