U.S. patent application number 13/900560 was filed with the patent office on 2013-09-26 for multimedia content viewing confirmation.
This patent application is currently assigned to Beezag Inc.. The applicant listed for this patent is Beezag Inc.. Invention is credited to Laurent Daniel Alhadeff, Richard Adam Smullen, Steven Peter Spencer.
Application Number | 20130254791 13/900560 |
Document ID | / |
Family ID | 41727263 |
Filed Date | 2013-09-26 |
United States Patent
Application |
20130254791 |
Kind Code |
A1 |
Alhadeff; Laurent Daniel ;
et al. |
September 26, 2013 |
Multimedia Content Viewing Confirmation
Abstract
Disclosed herein is a computer implemented method and system for
confirming that a viewer viewed multimedia content on a client
device. A multimedia content owner uploads multimedia content on a
server. The client device receives the multimedia content from the
server and plays the multimedia content on a display screen of the
client device. A random challenge is presented to the viewer by
overlaying the random challenge on the multimedia content. A
response for the presented random challenge is invoked from the
viewer. A correct or partially correct response from the viewer
confirms that the multimedia content has been viewed by the viewer.
A response report is generated based on the response from the
viewer. The viewer is credited with an item of value and the
multimedia content owner is debited a fee, if the response report
confirms the multimedia content was viewed by the viewer.
Inventors: |
Alhadeff; Laurent Daniel;
(Johannesburg, ZA) ; Smullen; Richard Adam; (New
York, NY) ; Spencer; Steven Peter; (Livingston,
NJ) |
|
Applicant: |
Name |
City |
State |
Country |
Type |
Beezag Inc. |
New York |
NY |
US |
|
|
Assignee: |
Beezag Inc.
New York
NY
|
Family ID: |
41727263 |
Appl. No.: |
13/900560 |
Filed: |
May 23, 2013 |
Related U.S. Patent Documents
|
|
|
|
|
|
Application
Number |
Filing Date |
Patent Number |
|
|
12485955 |
Jun 17, 2009 |
|
|
|
13900560 |
|
|
|
|
61094094 |
Sep 4, 2008 |
|
|
|
61108071 |
Oct 24, 2008 |
|
|
|
61117668 |
Nov 25, 2008 |
|
|
|
61162393 |
Mar 23, 2009 |
|
|
|
Current U.S.
Class: |
725/14 |
Current CPC
Class: |
H04H 20/82 20130101;
H04H 60/31 20130101; H04N 21/44204 20130101 |
Class at
Publication: |
725/14 |
International
Class: |
H04N 21/442 20060101
H04N021/442 |
Claims
1. A computer implemented method for confirming that a viewer
viewed a multimedia content on a client device, comprising the
steps of: providing a random challenge generator in said client
device of said viewer for generating a random challenge in said
client device; playing said multimedia content on a display screen
of said client device; presenting said generated challenge to said
viewer to confirm said viewer viewed the multimedia content played
on the display screen of said client device, wherein said challenge
is: random in content, and wherein a challenge with a different
content is presented during each repeated playback of said
multimedia content; and unrelated to said multimedia content;
receiving a response from said viewer for said presented challenge;
and confirming said multimedia content has been viewed by said
viewer by confirming accuracy of said response provided by said
viewer for said presented challenge.
2. The computer implemented method of claim 1, wherein said
multimedia content is received from a server, and wherein said
multimedia content is uploaded on said server by a multimedia
content owner.
3. The computer implemented method of claim 1, comprising:
integrating said challenge- and a stream of said multimedia content
in real-time.
4. The computer implemented method of claim 1, wherein said random
challenge is: presented at random times during play of said
multimedia content, after play of said multimedia content, and
presented at random physical locations on said multimedia
content;
5. The computer implemented method of claim 1, wherein said client
device checks for correctness of said response.
6. The computer implemented method of claim 1, further comprises:
generating a response report based on said response from said
viewer; and crediting said viewer with an item of value and
debiting a fee from said multimedia content owner, if said response
report confirms said multimedia content was viewed by said
viewer.
7. The computer implemented method of claim 1, wherein said random
challenge is presented on said display screen of said client
device.
8. The computer implemented method of claim 1, further comprising
the step of determining play duration of said multimedia content,
wherein said challenge is presented during said play duration of
said multimedia content, after said play duration of said
multimedia content, and a combination thereof.
9. The computer implemented method of claim 1, wherein said
response is received from said viewer at the end of said play of
said multimedia content.
10. The computer implemented method of claim 1, wherein said viewer
is requested to provide a response to said challenge within a
predetermined period of time after said challenge is presented.
11. A computer implemented system for confirming that a viewer
viewed multimedia content on a client device, comprising: a server
for providing said multimedia content to a viewer, wherein said
server comprises an upload module for enabling a multimedia content
owner to upload said multimedia content on said server; said client
device of said viewer connected to said server via a network for
receiving said multimedia content from said server, playing said
multimedia content on a display screen of said client device, and
integrating a challenge stream and a stream of said multimedia
content to generate a challenge in real-time; a view confirmation
module on said client device for confirming that said viewer viewed
said multimedia content on said display screen of client device,
wherein said view confirmation module comprises: a challenge
generator in said client device for generating said challenge,
wherein said challenge is random in content, and wherein the
content of said challenge is unrelated to said multimedia content,
and wherein the content of said challenge is random each time the
same multimedia content is played on the client device; a
challenge-response module for presenting said challenge to said
viewer on said display screen of said client device by overlaying
said challenge on said multimedia content, wherein said
challenge-response module invokes a response from said viewer for
said presented challenge; said challenge-response module for
determining correctness of said response entered by said viewer to
confirm said multimedia content has been viewed by said viewer; a
report generation module for generating a response report based on
said response from said viewer; and a payment module for crediting
said viewer with an item of value and debiting a fee from said
multimedia content owner, if said response report confirms said
multimedia content was viewed by said viewer.
12. The computer implemented system of claim 11, wherein said
client device is one of an internet-enabled mobile device, a
computer with a web browser, and a set top box capable of
delivering interactive multimedia content.
13. The computer implemented system of claim 11, wherein said
challenge comprises one or more of a random number, a random icon,
a random shape, a product logo, a service logo, a random color, a
random mathematical equation, and a random target on said display
screen of said client device for said viewer to interact therewith
using one of touch and a pointing device, wherein said challenge is
presented at random times during playback of said multimedia
content, after playback of said multimedia content, and a
combination thereof, and wherein said challenge is presented at
random physical locations on said multimedia content.
14. The computer implemented system of claim 11, wherein said
challenge-response module presents one or more of said challenges
at one or more times during playback of said multimedia content,
after playback of said multimedia content, and a combination
thereof.
15. The computer implemented system of claim 11, wherein said
client device further comprises a timer for ensuring that said
viewer provides said response to said challenge within a
predetermined period of time after said challenge is presented.
16. The computer implemented system of claim 15, wherein said timer
counts an interrupt time period for interrupting said playing of
said multimedia content and presenting said challenge, wherein said
interrupt time period is less than duration of said multimedia
content.
17. A computer program product comprising computer executable
instructions embodied in a non-transitory computer-readable medium,
wherein said computer program product comprises: a first computer
parsable program code for receiving multimedia content from a
server and playing said multimedia content on a display screen of a
client device of a viewer, wherein said multimedia content is
uploaded on said server by a multimedia content owner; a second
computer parsable program code for generating a challenge using a
random challenge generator in said client device of said viewer,
wherein content of said generated challenge is random; a third
computer parsable program code for integrating said challenge and a
stream of said multimedia content in real-time, wherein the content
of said challenge is random each time the same multimedia content
is played on the client device; a fourth computer parsable program
code for displaying said multimedia content on said client device
and presenting said challenge to said viewer to confirm said viewer
viewed the multimedia content played on the display screen of said
client device, wherein said challenge is: unrelated to said
multimedia content; presented at random times during play of said
multimedia content, after play of said multimedia content, and a
combination thereof; presented at random physical locations on said
multimedia content; a fifth computer parsable program code for
invoking a response from said viewer for said presented challenge;
a sixth computer parsable program code in combination with said
client device for confirming said multimedia content has been
viewed by said viewer if said response entered by said viewer in
said client device indicates a correct response to said presented
challenge; a seventh computer parsable program code for generating
a response report based on said response from said viewer; and an
eighth computer parsable program code for crediting said viewer
with an item of value and debiting a fee from said multimedia
content owner, if said response report confirms said multimedia
content was viewed by said viewer.
18. The method of claim 1, wherein said random challenge generator
generates said challenge independent of an active connection to
said server.
19. The method of claim 1, wherein said client device further
comprises a challenge-response module to confirm said viewer's
response to said presented challenge is correct, and wherein said
client device generates said response report based on said viewer's
response using a locally resident report generation module and
transmits said response report to said server.
Description
CROSS REFERENCE TO RELATED APPLICATIONS
[0001] This is a continuation application of U.S. non-provisional
patent application no. 12/485,955, titled "Multimedia Content
Viewing Confirmation", filed Jun. 17, 2009 in the United States
Patent and Trademark Office.
This application also claims the benefit of the following patent
applications: [0002] 1. Provisional patent application No.
61/094,094 titled "An Audiovisual Material Supply System and
Method", filed on Sep. 4, 2008 in the United States Patent and
Trademark Office. [0003] 2. Provisional patent application No.
61/108,071, titled "An Audio Visual Matter Supply System and
Method", filed on Oct. 24, 2008 in the United States Patent and
Trademark Office. [0004] 3. Provisional patent application No.
61/117,668, titled "An Audiovisual Material Supply System And
Method", filed on Nov. 25, 2008 in the United States Patent and
Trademark Office. [0005] 4. Provisional patent application No.
61/162,393, titled "An Audiovisual Material Supply System and
Method", filed on Mar. 23, 2009 in the United States Patent and
Trademark Office.
[0006] The specification of the above four referenced applications
are herein incorporated in the present non-provisional application
in their entirety.
BACKGROUND
[0007] The computer implemented method and system disclosed herein,
in general, relates to a viewer response system. More particularly,
the computer implemented method and system disclosed herein relates
to supplying multimedia content to a client device of a viewer and
confirming that the entire multimedia content has been viewed by
the viewer.
[0008] Media service providers can reach viewers of their media
services through a wide spectrum of technologies and devices such
as general packet radio service (GPRS), 3G or other internet
enabled cellular phones, computers with connection to the internet,
and televisions with digital set top boxes. Using this outreach,
media service providers earn revenue from product and service
companies seeking to advertise their products and services through
the media services. However, the efforts of the media service
providers to advertise products and services may not achieve
optimum results as the viewers may not view or may not be
interested in viewing the multimedia content, for example, a video
of the advertised products or services. This in turn reduces the
outreach of companies seeking to advertise their products and
services to potential customers through media services, and may
lead to reduced revenue for both the companies that advertise their
services through the media service providers, and for the media
service providers. Also, product and service companies can not
confirm whether the viewers viewed the advertisements, since the
advertisements are delivered to remote devices. Current viewer
measurement systems only provide passive viewer measurement based
on whether the advertisement is played on the devices or not, but
not based on whether the viewers have attentively viewed the
advertisement.
[0009] Therefore, there is a need for a computer implemented method
and system that enables the media service providers to confirm that
a viewer viewed multimedia content such as advertisements on a
client device, and encourages the viewer to provide the
confirmation that in turn reflects the interest of the viewer in
the advertisements.
SUMMARY OF THE INVENTION
[0010] This summary is provided to introduce a selection of
concepts in a simplified form that are further described in the
detailed description of the invention. This summary is not intended
to identify key or essential inventive concepts of the claimed
subject matter, nor is it intended for determining the scope of the
claimed subject matter.
[0011] The computer implemented method and system disclosed herein
addresses the above stated need for confirming that a viewer viewed
the entire multimedia content on a client device, and for providing
an incentive to the viewer to view the entire multimedia content.
The computer implemented method and system can generally be used
for confirming that a viewer viewed the entire multimedia content
that is, for example, commercial, educational, and entertaining in
nature.
[0012] In the computer implemented method and system disclosed
herein, viewing of the multimedia content is confirmed using a
challenge-response mechanism. A multimedia content owner, for
example, an advertiser, uploads multimedia content on a server of a
media service provider. The client device of a viewer receives the
multimedia content, for example, an advertisement, a commercial
message, an educational clip, an entertainment clip, etc., from the
server and plays the multimedia content on a display screen of the
client device, for example, in an audiovisual format. As used
herein, the client device is, for example, an internet-enabled
mobile device, a computer with a web browser, a set top box capable
of delivering interactive multimedia content, etc. The client
device is capable of receiving the multimedia content in different
multimedia content formats, for example, Windows.RTM. audio video
format and other proprietary formats.
[0013] A random challenge is presented to the viewer by overlaying
the random challenge on the multimedia content. The random
challenge is random in content, presented at random times during
and/or after the play of the multimedia content, and presented at
random physical locations on the multimedia content. The random
challenge comprises, for example, one or more of a random number, a
random icon, a random shape, a product logo, a service logo, a
random color, a random mathematical equation, and a random target
on the display screen of the client device for the viewer to
interact therewith using touch or a pointing device. In an
embodiment, the random challenge content is unrelated to the
multimedia content. The random challenge changes for each
multimedia content viewing. The random challenge is presented at
one or more times during and/or after the multimedia content is
played. The duration of play of the multimedia content is
determined and the random challenge is presented during and/or
after the play duration of the multimedia content.
[0014] One or more responses are invoked from the viewer for one or
more presented random challenges. If one or more of the response
entered by the viewer for the presented one or more random
challenges is correct, the response confirms that the multimedia
content has been viewed by the viewer. The presentation of the
random challenge to the viewer may be repeated if the response from
the viewer to the presented random challenge is incorrect. A
response report is generated based on the response from the viewer.
The generated response report is transmitted to the server for
confirming that the multimedia content has been viewed.
[0015] In an embodiment, the random challenge is presented by
interrupting the play of the multimedia content after an interrupt
time period. The interrupt time period is less than duration of the
multimedia content. A timer is provided to begin counting the
interrupt time period at the start of the play of the multimedia
content. When the timer reaches the interrupt time period, the play
of the multimedia content is interrupted to present the random
challenge to the viewer.
[0016] The random challenge is presented in different forms such as
a visual overlay on the multimedia content, or a child window
cascading with the content rendering window, or parent window. For
example, the random challenge comprises one or more random numbers
presented at different points in time when the multimedia content
is being played. The correct response in this example comprises
reproduction of the random numbers by entering the random numbers
into the client device. In an embodiment, the random challenge
comprises, for example, a random pair of geometrical shapes, a
random mathematical equation, a random icon, a product logo or a
service logo, a color, a target on a touch screen, etc, overlaid at
random physical positions on the multimedia content. The correct
response may comprise a selection of an option representing a pair
of geometrical shapes from an options list, entering the result of
the mathematical equation into the client device, selection of an
option representing an icon from an options list, selection of an
option representing a product logo or a service logo from an
options list, selection of an option representing a color from an
options list, selection or interaction with a target on a touch
screen, etc. respectively. In another embodiment, one or more
random challenges are presented at different time intervals during
the play of the multimedia content or at the conclusion of the play
of the multimedia content.
[0017] A response for a random challenge is deemed correct, i.e.,
viewing of the multimedia content is confirmed if the viewer
provides the response within a response time-out period after the
random challenge is presented. For example, a timer is provided to
determine the time lapsed between the presentation of the random
challenge and the submission of the response on the client
device.
[0018] The response for a random challenge is invoked at any time
during and/or after the multimedia content is played. For example,
the viewer may be prompted to enter a response to the random
challenge during the play of the multimedia content, or during and
also at the end of the play of the multimedia content, or after the
multimedia content is played.
[0019] In an embodiment, the client device downloads the multimedia
content when the client device is connected to the server. In this
embodiment, when the connection to the server is inactive, the
client device renders the downloaded multimedia content in an
off-line mode, performs a challenge-response interaction with the
viewer, and generates and stores the response report. The off-line
mode is triggered when the connection to the server is inactive.
When a connection to the server is established via, for example,
satellite, the network, etc., the response report is transmitted to
the server over the connection. In another embodiment, the client
device renders the multimedia content transmitted by the server as
streaming multimedia content. In this embodiment, when the
connection to the server is active, the client device renders the
multimedia content in an online mode and performs a
challenge-response interaction with the viewer. The response report
generated after completing the challenge-response interaction is
transmitted to the server over the active connection.
[0020] In an embodiment, the viewer is credited with an item of
value, for example, cash, if the response report confirms the
multimedia content was viewed by the viewer, and the multimedia
content owner is debited a fee. When the viewer successfully
responds to one or more of the random challenges, the correct or
partially correct response to the random challenge indicates a
confirmation that the multimedia content has been viewed. In an
embodiment, the viewer is eligible for an item of value even when
one or more responses entered by the viewer are incorrect. In an
embodiment, the viewer is eligible for an item of value for each
correct response to a random challenge presented. Offering an item
of value for a confirmed view provides an incentive to the viewer
to view the entire multimedia content and answer the random
challenge presented during or after the play of the multimedia
content. In another embodiment, the incentive is in the form of a
redeemable credit score accumulated by the viewer over time. The
credit score is redeemed, for example, with money, gifts, or any
other item of value. The server is configured to receive the
response report sent by the client device, and directs a payment
module to credit an account of the viewer, for example, with a
predetermined amount of money for a confirmed viewing of the
multimedia content. In an embodiment, the response report is
generated at the server.
BRIEF DESCRIPTION OF THE DRAWINGS
[0021] The foregoing summary, as well as the following detailed
description of the invention, is better understood when read in
conjunction with the appended drawings. For the purpose of
illustrating the invention, exemplary constructions of the
invention are shown in the drawings. However, the invention is not
limited to the specific methods and instrumentalities disclosed
herein.
[0022] FIG. 1 illustrates a first embodiment of a computer
implemented method for confirming that a viewer viewed multimedia
content on a client device.
[0023] FIG. 2 illustrates a second embodiment of the computer
implemented method for confirming that a viewer viewed multimedia
content on a client device.
[0024] FIG. 3 illustrates a computer implemented system for
confirming that a viewer viewed multimedia content on a client
device.
[0025] FIG. 4 exemplarily illustrates a computer system
architecture employed on the client device and a server of a media
service provider.
[0026] FIGS. 5A-5D exemplarily illustrate screen shots for a video
advertisement campaign.
[0027] FIGS. 6A-6D exemplarily illustrate screen shots for a video
advertisement campaign.
[0028] FIGS. 7A-7D exemplarily illustrate screen shots of a
training video for managers.
[0029] FIGS. 8A-8D exemplarily illustrate screen shots for an
iPhone application and coupon offer.
[0030] FIGS. 9A-9D exemplarily illustrate screen shots for a video
advertisement campaign.
[0031] FIG. 10 exemplarily illustrates a flow diagram for
generating and presenting random challenges on multimedia
content.
[0032] FIGS. 11A-11E exemplarily illustrate a C++ implementation of
a challenge generator.
[0033] FIG. 12 exemplarily illustrates a sample output after
executing test cases established for the challenge generator.
DETAILED DESCRIPTION OF THE INVENTION
[0034] FIG. 1 illustrates a first embodiment of the computer
implemented method for confirming that a viewer viewed multimedia
content on a client device 301. As used herein, the term
"multimedia content" refers to different combined and individual
formats of content, such as, text, audio, video, audiovisual, still
images, animations, and rich content formats. The computer
implemented method and system disclosed herein is used for
promoting the viewing of multimedia content, for example, an
advertisement clip of a product by providing an incentive to the
viewer to view the multimedia content. The method and system can be
used, in general, for confirming that the viewer has viewed the
multimedia content that is commercial, educational, and
entertaining in nature.
[0035] In the computer implemented method disclosed herein, viewing
of the multimedia content is confirmed using a challenge-response
mechanism. The challenge-response is incorporated within the
multimedia content available for consumption by the viewer on a
client device 301 capable of connecting to a network 303 and
capable of rendering multimedia content formats.
[0036] The client device 301 possessed by the viewer is capable of
establishing a client-server relationship with a server 302 via a
network 303 as illustrated in FIG. 3. The client device 301 may
also download a client software module, for example, a view
confirmation module 301b over the network 303 for making service
requests to the server 302, while the server 302 addresses the
service requests. The network 303 is, for example, a cellular
network, the internet, a local area network, or any other network
established using available networking protocols.
[0037] A multimedia content owner, for example, an advertiser,
uploads multimedia content, for example, an advertisement, a
commercial message, an educational clip, an entertainment clip,
etc. on a server 302 of a media service provider. As used herein,
"multimedia content owner" refers to an entity that generates
multimedia content. Also, as used herein, "media service provider"
refers to a service entity that provides the service of confirming
that a viewer has viewed multimedia content uploaded by the
multimedia content owner on the server 302. The client device 301
of a viewer receives 101 the multimedia content from the server 302
and plays the multimedia content on a display screen 301a of the
client device 301, for example, in an audiovisual format. As used
herein, the client device 301 refers to, for example, an
internet-enabled mobile device, a computer with a web browser, and
a set top box capable of delivering interactive multimedia content,
etc. The client device 301 is capable of receiving the multimedia
content in different multimedia content formats, for example,
Windows.RTM. audio video format, and other proprietary formats. A
random challenge is presented 102 to the viewer by overlaying the
random challenge on the multimedia content. The random challenge
comprises, for example, one or more of a random number, a random
icon, a random shape, a product logo, a service logo, a random
color, a random mathematical equation, and a random target on the
display screen 301a of the client device 301 for the viewer to
interact therewith using touch or a pointing device. The random
challenge is overlaid at different positions on the multimedia
content. The random challenge is overlaid using technologies, for
example, Adobe.RTM. Flash or other video creation standards. The
streams comprising the random challenge and the multimedia content
are integrated at either the server level or combined at a web
browser on the client device 301 of the viewer. The random
challenge and the multimedia content may arrive at the client
device 301 of the viewer as a single integrated stream or as two
independent streams that are combined in real time at the client
device 301.
[0038] The content of the random challenge is, for example,
numbers, letters, shapes, phrases, etc., from a predefined set. The
random challenge is random in content, presented at random times
during and/or after play of the multimedia content, and presented
at random physical locations on the multimedia content. In an
embodiment, the random challenge content is unrelated to the
multimedia content.
[0039] In an embodiment, the challenge is a pseudorandom challenge.
A pseudorandom challenge involves the random selection of a limited
set of challenge icons from a fixed data set, displayed at random
times with certain defined boundaries, and at random physical
placements within a display screen 301a. For example, the
pseudorandom challenge involves a random selection of a number
between 0-9; a random selection of a shape among, for example, a
circle, square, triangle; a random selection of a letter within the
alphabet, etc. Furthermore, the pseudorandom challenge comprises
random placement of the randomly selected content, both in terms of
time and space within the multimedia content. The pseudorandom
placement of the challenge can define time boundaries. For example,
a first challenge occurs between second "X" and second "Y" of the
multimedia selected for play, while a second challenge occurs
within 10 seconds of the end of the play. The two-dimensional space
defined by the display screen 301a within which the challenge
occurs can also be pseudorandom within fixed parameters. For
example, the pseudorandom challenge appears in one of the four
corners of the display screen 301a, each time a pseudorandom
challenge is displayed, at a pseudorandom time.
[0040] In an embodiment, the client device 301 receives a list of
multimedia content from the server 302 for selection by the viewer.
The multimedia content selected by the viewer is rendered on the
display screen 301a of the client device 301, and the duration of
play of the selected multimedia content is determined. A random
challenge is presented at one or more points in time by overlaying
the random challenge on the rendered multimedia content. For
example, the random challenge is presented for N seconds, after L
seconds elapse with an audio-video clip of duration M seconds,
wherein L is less than M. The random challenge is presented at one
or more times during and/or after the multimedia content is played.
The random challenge changes for each multimedia content
viewing.
[0041] One or more responses are invoked 103 from the viewer for
the presented random challenge. A response may be invoked from the
viewer at the end of play of the multimedia content. If the viewer
enters the response to the presented random challenge, the response
confirms 104 that the multimedia content has been viewed by the
viewer. The viewer may enter a response to the random challenge
during the play of the multimedia content, and optionally during
and after the multimedia play, and optionally after the multimedia
play. A response report is generated 105 based on the response from
the viewer. The generated response report is transmitted to the
server 302 confirming that the multimedia content has been viewed
by the viewer. In an embodiment, the response report is generated
on the server 302.
[0042] In an embodiment, the presentation of the random challenge
to the viewer is repeated if the response from the viewer for the
presented random challenge is incorrect. The steps of rendering the
viewer selected multimedia content, presenting a random challenge,
invoking a response, and generating a response report may be
repeated for other multimedia content in the list depending on the
selection of the viewer.
[0043] The random challenge is presented in different forms, for
example, a visual overlay on the multimedia content or a child
window cascading with the content rendering window. For example,
the random challenge is presented as a graphical user interface
(GUI) widget. In another example, the random challenge is a short
audio message introduced briefly into visual-only media content.
The randomness in the challenges is due to the randomness in visual
elements presented in the challenges as well as the responses that
the challenges elicit during or after multimedia content is played.
For example, the random challenge comprises one or more random
numbers flashed at different points in time when a multimedia
content is being played. The correct response in this example
comprises reproduction of the random numbers by entering the random
numbers into the client device 301. The response is verified by
comparing the numbers entered by the viewer with the numbers
flashed in the multimedia content. The random challenge further
comprises, for example, one or more random geometrical shapes
presented at different points in time, a random mathematical
equation, a random icon, a product logo or a service logo, a color,
a target on a touch-sensitive screen that the viewer has to touch,
a target that is pointed at by a pointing device, etc. In these
examples, the correct response comprises a selection of an option
representing the geometrical shapes from an options list, entering
the result of the mathematical equation into the client device 301,
selection of an option representing an icon from an options list,
selection of an option representing a product logo or a service
logo from an options list, selection of an option representing
different colors from an option list, selection or interaction with
the target on a touch screen, etc. respectively.
[0044] In an embodiment, one or more random challenges are
presented at one or more times or at different time periods, during
or after the multimedia content is played. For example, the first
challenge is presented half way through the play of a multimedia
clip and the second challenge is presented at the end of the
multimedia clip.
[0045] The viewer is requested to provide a response to the random
challenge on the client device 301 within a predetermined period of
time after the random challenge is presented. A response for a
random challenge may be deemed valid if the viewer provides the
response within a response time-out period after the random
challenge is presented. A timer 301f is provided to determine the
time lapsed between the presentation of the random challenge and
the submission of the response.
[0046] In an embodiment, the viewer is credited 106 with an item of
value, for example, cash, if the response report confirms the
multimedia content has been viewed by the viewer, while the
multimedia content owner is debited a fee for the service provided
to the multimedia content owner by the media service provider of
the multimedia content. When the viewer's response to the random
challenge is correct or partially correct in the event that more
than one random challenge is presented to the viewer, the correct
response to the random challenge confirms that the multimedia
content was viewed. In an embodiment, the viewer is optionally
eligible for an item of value even when one or more responses
entered by the viewer are incorrect. In an embodiment, where the
number of random challenges presented is more than one, the viewer
is eligible for an item of value for each correct response.
[0047] Offering an item of value for a confirmed view provides an
incentive to the viewer to view the entire multimedia content and
answer the random challenge that is presented during or after the
play of the multimedia content. In an embodiment, the incentive is
in the form of a redeemable credit score accumulated by the viewer
over time. For example, offering an incentive to answer the random
challenge presented within an advertisement clip generates interest
in a potential buyer to view the entire advertisement clip, thereby
promoting the service or product advertised in the multimedia
content. In an embodiment, the incentive is in the form of a
redeemable credit score accumulated by the viewer over time. The
credit score is redeemed with, for example, money, gifts, or any
other items. The server 302 is configured to receive the response
report sent by the client device 301, and directs a payment module
302b to credit an account of the viewer with an item of value, for
example, a predetermined amount of money for the confirmed view. In
an embodiment, the response report is generated at the server
302.
[0048] The response for a random challenge is invoked at any point
in time during or after the multimedia content is played. For
example, the viewer is prompted to enter a response to the random
challenge at the end of the duration of the multimedia content. The
random challenge may appear once or multiple times when the
multimedia content is played on the viewer's device. The viewer may
be prompted to answer the random challenge either during or
immediately following the completion of the multimedia content. In
an example, the multimedia content is an audio-video file with a
duration of 20 seconds. During the playing of the video, the
numerals 7 and 9 are each flashed for 2 seconds, for example, at
the 10.sup.th and 15.sup.th second respectively, after the start of
the play of the video for the observation of the viewer. At the
completion of the audio-video file, an answer box appears prompting
the viewer to enter the numbers flashed during the audio-video, in
order to register a correct response and therefore a confirmation
of the view.
[0049] In another example scenario, a video is played to the
viewer, during which a pair of geometrical shapes, for example, a
circle followed by a square appear in subsequent frames of the
video. The geometrical shapes are overlaid at random positions on
the video and appear independent of the video, or appear as part of
the video. At the completion of the video, a pull down answer menu
appears with several shape pairs as options. The viewer selects the
correct option in the menu to register a correct response. In
another example, a video is played in the primary window of the
user interface and a child window appears either cascaded with or
alongside the parent window. The companion window displays a
mathematical equation, such as (3+3=?), as the challenge. The video
is paused momentarily, or for a response time-out period within
which the viewer is required to enter the correct answer, in this
case 6. In an embodiment, the viewer is required to submit the
correct response in order to resume playing of the video or avoid
termination of the video. In another example, a color is flashed in
the foreground or the background when the video clip is being
played. The viewer is required to either enter a description of the
color or select the color from an options list to register a
correct response.
[0050] In an embodiment, the random challenge comprises a target
that appears on a touch-sensitive screen of an iPhone of Apple Inc.
or other touch sensitive Internet connected devices. The random
challenge appears on the screen during the playing of a video. The
response is invoked in real-time and involves the viewer touching a
position on the touch sensitive screen where the target appears.
For example, a commercial on baseball is displayed on the touch
sensitive screen. During the play of the commercial, various
baseball team logos are randomly displayed, each for 2 to 3
seconds. The viewer can confirm viewing of the commercial by
touching the touch sensitive screen when and where the logos
appear. In an embodiment, the challenge and response interactions
are implemented using GUI widgets. The challenge presented to the
viewer is to pinpoint a position on the parent window where a child
window, such as modal window, appears at a random position during
the playing of the video in the parent window. A modal window is a
child window that requires the viewer to interact with the child
window before the viewer can return to the flow of the parent
window. The challenge further comprises selecting the pinpointed
position within a response time-out period. The selection of the
pinpointed position is performed, for example, using a touch stylus
on a touch-sensitive screen, or using a pointing device and a
corresponding pointer on the screen. For this example, the user
interface is touch-sensitive screen or a pointing device in
conjunction with a regular screen, respectively. The child window
presenting the challenge may comprise a button that has to be
selected by the viewer within the response time-out period to
register a valid response. In another example, the viewer is
required to complete more than one challenge-response interaction,
that is, locate and select more than one random position at
different time periods. For example, during the playing of a video
in the parent window, a first button appears for 5 seconds at
half-way through the video, while a second button appears for 5
seconds at the end of the video. The viewer is required to locate
and select both the buttons within the relevant response time-out
periods to register a valid response.
[0051] In an embodiment, the random challenge content is either
visual or aural. In the latter case, the random challenge content
is in a non visual alphanumeric form. If the random challenge
content is aural in nature, the random challenge content is, for
example, alphanumeric or indicative of a logo, icon, symbol, shape,
picture, etc. If the random challenge content is visual, the random
challenge content is, for example, in the form of a logo, icon,
symbol, shape, picture, etc. The response for the random challenge
requires the viewer to enter the random challenge content, or to
select the correct option from the presented options. The response
is also manually or orally registered. For example, the viewer has
to perform a manual action such as depressing a button, operating a
pointing device or touching a screen, or utter words or sounds to
register a response.
[0052] Consider an example where the challenge content is visually
presented to the viewer. The challenge content, such as, a logo, an
icon, a symbol, a shape, a picture, etc. is displayed for 5 seconds
within a first child window during the play of an advertisement in
a parent window or content rendering window. A second child window
displays a message or a prompt such as "Provide the symbol above at
the end of the advertisement" or "Select the symbol previously
displayed". Consider another example where the challenge content is
aurally presented to the viewer during the play of an
advertisement. A speech synthesizer provides an audible sound
indicative of the challenge content, and also prompts the viewer to
remember and submit the challenge content at the end of the
advertisement, for example, "Enter the two digits that you heard".
The viewer submits the response by selecting the correct option
indicative of the challenge content presented. The viewer also
submits the response by depressing the appropriate alphanumeric
keys of the input means of the client device 301. In another
example, the viewer submits the response by uttering or orally
articulating the challenge content, which is processed by suitable
voice recognition software in the client device 301 or the server
302. In an embodiment, the viewer is required to submit the correct
response within a time-out period.
[0053] In the event that the viewer enters an incorrect response or
enters the response after the elapse of the response time-out
period, the challenge-response module 301d displays an error
message or a prompt message, prompting the viewer to restart or
replay the multimedia content. For example, the prompt message:
"You have not entered the required digits quickly enough, or you
have entered the wrong digits. Would you like to replay the
advertisement?" is displayed, inviting the viewer to select either
a "Yes" option or a "No" option. If the viewer chooses to replay
the multimedia content, the multimedia content is replayed and the
procedure is repeated with another challenge-response sequence. If
the viewer chooses not to replay the multimedia content, the
response report is generated indicating the incorrect response in
the previous attempt, and the play of the multimedia content is
terminated.
[0054] FIG. 2 illustrates a second embodiment of the computer
implemented method for confirming that a viewer viewed multimedia
content on a client device 301. One or more multimedia content
owners upload multimedia content on the server 302 of the media
service provider. The client device 301 of a viewer receives 101
the multimedia content, for example, an advertisement, a commercial
message, an educational clip, an entertainment clip, etc., from the
server 302 and plays the multimedia content on a display screen
301a the client device 301, for example, in an audiovisual format.
The play of the multimedia content is interrupted 201 after an
interrupt time period for presenting a random challenge. The
interrupt time period is less than duration of the multimedia
content. The random challenge content is generated and displayed at
random on the multimedia content. The random challenge is presented
to the viewer by overlaying the random challenge on the multimedia
content as explained in the detailed description of FIG. 1. A
response is invoked 103 from the viewer for the presented random
challenge. If the viewer enters the response to the presented
random challenge, the response confirms 104 that the multimedia
content has been viewed by the viewer. A response report is
generated 105 based on the response from the viewer. The viewer is
credited 106 with an item of value, if the response report confirms
the multimedia content was viewed by the viewer, while the
multimedia content owner is debited a fee.
[0055] In an embodiment, the client device 301 receives a list of
multimedia content from the server 302 for selection by the viewer
as explained in the detailed description of FIG. 1. The multimedia
content selected by the viewer is rendered on the client device 301
and the duration of the selected multimedia content is determined.
The rendering of the multimedia content is interrupted after an
interrupt time period for presenting a random challenge. The
interrupt time period is less than the duration of the rendered
multimedia content. For example, an audio-video clip of duration M
seconds is interrupted, L seconds after the audio-video clip
commences, for presenting a random challenge. The steps of
rendering the viewer selected multimedia content, interrupting the
multimedia clip for presenting a random challenge, invoking a
response, and generating a response report may be repeated for
other multimedia content in the list depending on the selection of
the viewer. In an embodiment, the interrupted multimedia content is
not resumed until a correct response is submitted for the random
challenge by the viewer.
[0056] The interrupt time period is generated using a random
generator. A timer 301f is provided to begin counting the interrupt
time period at the start of the play of the multimedia content.
When the timer 301f reaches the interrupt time period, the play of
the multimedia content is interrupted to present the random
challenge to the viewer on the client device 301.
[0057] FIG. 3 illustrates a computer implemented system for
confirming that a viewer viewed multimedia content on a client
device 301. The computer implemented system comprises a server 302
and a client device 301 connected via a network 303. The client
device 301 comprises a display screen 301a, an input means (not
shown), a transceiver 305, and a timer 301f. The server 302
comprises an upload module 302f, a network interface 302e, a report
receiving module 302a, a media database 302d, a media aggregator
302c, and a payment module 302b. The system disclosed herein
further comprises a view confirmation module 301b provided on the
client device 301 or the server 302. The server 302 provides
multimedia content to a viewer.
[0058] The upload module 302f enables one or more multimedia
content owners to upload the multimedia content on the server 302.
The client device 301 connects to the server 302 via the network
303 for receiving the multimedia content from the server 302. The
multimedia content is played on the display screen 301a of the
client device 301. The view confirmation module 301b on the server
302 or the client device 301 confirms that the viewer has viewed
the multimedia content on the client device 301. The view
confirmation module 301b comprises a challenge generator 301c, a
challenge-response module 301d, and a report generation module
301e. The challenge generator 301c generates a random challenge
that is random in content, presented at random times during and/or
after play of the multimedia content, and presented at random
physical locations on the multimedia content. The challenge
generator 301c may also generate a pseudorandom challenge as
explained in the detailed description of FIG. 1. The
challenge-response module 301d presents the generated random
challenge to the viewer on the display screen 301a of the client
device 301 by overlaying the generated random challenge on the
multimedia content. The challenge-response module 301d presents one
or more random challenges at one or more times during and/or after
the multimedia content is played. The timer 301f counts an
interrupt time period for interrupting the playing of the
multimedia content and presenting the random challenge, wherein the
interrupt time period is less than duration of the multimedia
content.
[0059] The challenge-response module 301d invokes a response from
the viewer for the presented random challenge. The viewer enters
the response to the presented random challenge using the input
means on the client device 301. The timer 301f ensures that the
viewer provides the response to the random challenge within a
predetermined period of time after the random challenge is
presented. The challenge-response module 301d determines if the
viewer enters a response for the presented random challenge. The
response confirms that the multimedia content has been viewed by
the viewer. The challenge-response module 301d also determines if
the response from the viewer to the presented random challenge is
correct. A correct response confirms that the multimedia content
has been viewed by the viewer. The report generation module 301e
generates a response report based on the response from the viewer
and transmits the response report to the server 302.
[0060] The payment module 302b credits the viewer with an item of
value and debits a fee from the multimedia content owner, if the
response report confirms that the multimedia content was viewed by
the viewer In an embodiment, the payment module 302b credits the
viewer with an item of value and debits a fee from the multimedia
content owner for each correct response that the viewer provides to
one or more of the presented random challenges.
[0061] The server 302 transmits multimedia content to the viewer
either on request or automatically. The media database 302d stores
several multimedia content files in different formats, and is
updated after every cycle of production of multimedia content. The
multimedia content stored in the media database 302d comprises
audio, video, internet web pages, interactive games and
applications, and other playable formats. The media aggregator 302c
queries the media database 302d and prepares a list of multimedia
content available for distribution over the network 303. The
network interface 302e connects the server 302 to the network 303,
such as the internet, a wireless network, or a wired network.
[0062] The client device 301 comprises a transceiver 305 that
connects the client device 301 to the server 302 via the network
303. In the case of a cellular client device, the transceiver 305
communicates with the server 302 via a cellular telephone network
304. The input means accepts a selection of the multimedia content
from the viewer. The client device 301 is capable of downloading,
storing, and rendering multimedia content of one or more formats
obtained from the server 302. The multimedia content, incorporating
the challenge response mechanism, may also be transmitted through
the network 303 and rendered on a web browser in an internet
enabled client device or mobile phone as streaming multimedia
content. The multimedia content may also be distributed to
televisions via integrated receivers/decoders or set top boxes and
viewed through interactive television. In an example, the
multimedia content is made available in an interactive group
setting or multi-viewer environment, such as a focus group, for
viewing the multimedia content, discussing, testing, or any other
purposes.
[0063] The challenge-response module 301d in the view confirmation
module 301b presents a random challenge by briefly overlaying the
random challenge on the multimedia content being played. The
challenge-response module 301d invokes a response from the viewer
for the random challenge. In an embodiment, the server 302
comprises the view confirmation module 301b either in addition to
or as a substitute for the challenge response module 301d on the
client device 301. The report receiving module 302a receives the
response report transmitted by the client device 301. The payment
module 302b in communication with the report receiving module 302a
generates and maintains a monetary credit for the viewer based on
the response report.
[0064] In an embodiment, the client device 301 downloads the
multimedia content when the client device 301 is connected to the
server 302. If eventually the viewer launches the view confirmation
module 301b when the connection to the server 302 is inactive, the
client device 301 renders the downloaded multimedia content in an
off-line mode, performs a challenge-response interaction with the
viewer, and generates and stores the response report. The off-line
mode is triggered when the connection to the server 302 is
inactive. When a connection to the server 302 is established via,
for example, satellite, the network 303, etc., the response report
is transmitted to the server 302 over the connection. In another
embodiment, the client device 301 renders the multimedia content
transmitted by the server 302 as streaming multimedia content. If
the viewer launches the view confirmation module 301b when the
connection to the server 302 is active, the client device 301
renders the multimedia content in an online mode. In an embodiment,
the challenge-response interaction with the viewer is performed by
the view confirmation module 301b on the server 302. The response
report generated after completing the challenge-response
interaction is transmitted to the server 302 over the active
connection. The response report is also generated by the view
confirmation module 301b on the server 302 in the online mode.
[0065] In an embodiment, the server 302 may periodically notify the
viewer of the available multimedia content, such as advertisements,
including the amount payable to the viewer for viewing each
advertisement. The server 302 also notifies the viewer of the
available advertisements upon request of the viewer. For example,
the server 302 periodically transmits short message service (SMS)
messages to the client device 301, for example, a cellular phone of
the viewer. In another example, the server 302 may notify the
viewer by broadcasting unstructured supplementary service data
(USSD) messages. Upon the request of the viewer, the server 302 may
transmit an updated list of multimedia content to the client device
301 for selection and viewing by the viewer.
[0066] In an embodiment, the server 302 further comprises a
registration facility whereby a potential viewer registers the
client device 301 for the service. During the registration process,
the viewer is requested to submit the unique identifier of the
client device 301, an identity of the viewer, and optionally a
password or a personal identification number (PIN) for
authentication, and a credit account number. After completing the
registration process, a user identifier (ID) and suitable software
module, such as, the view confirmation module 301b is supplied to
the client device 301 of the viewer. The view confirmation module
301b is executed for programming the client device 301 of the
viewer, whereby the client device 301 is rendered capable of
establishing a client-server relationship with the server 302.
[0067] In an example, the viewer requests the server 302 to access
the service through the client device 301. The server 302 verifies
whether the viewer is authenticated to access the service by
requesting the user identifier supplied during registration, and
transmits multimedia content to the client device 301 for
selection. If the server 302 fails to authenticate the viewer, the
server 302 prompts the viewer to undergo the registration process.
The viewer may choose to continue with the registration process or
terminate the connection to the server 302. In the former example,
the multimedia content is received by the client device 301. The
client device 301 launches the view confirmation module 301b and
the display screen 301a presents a menu with options for displaying
the list of multimedia content including the monetary amount
payable to the viewer for viewing each multimedia content item in
the list. The viewer selects a desired multimedia content item
using the menu, and the selected multimedia content item is played
to the viewer. The challenge-response module 301d presents the
random challenge and invokes a response during or after the
multimedia content is played.
[0068] The report generation module 301e generates a response
report with report details based on the response received from the
viewer. The client device 301 verifies whether the connection to
the server 302 is active, and transmits the response report to the
server 302. The report receiving module 302a receives the response
report and instructs the payment module 302b to credit the viewer's
account with a designated amount of money. If the connection to the
server 302 is temporarily unavailable, the response report is
temporarily stored in the client device 301, and transmitted when
the connection is available again. The recently viewed multimedia
content is deleted from the list, and the list of available
multimedia content is updated and displayed again on the client
device 301 for repeating the steps described above. Alternatively,
the viewer may choose to terminate the view confirmation module
301b at this point by selecting an exit option from the menu.
[0069] FIG. 4 exemplarily illustrates a computer system
architecture employed on the client device 301 and the server 302
of the media service provider. The computer system 400 executes the
view confirmation module 301b. The computer system 400 comprises a
processor 401, a memory unit 402 for storing programs and data, an
input/output (I/O) controller 403, an interface 404, and a display
unit 406 communicating via a data bus 405. The memory unit 402
comprises a random access memory (RAM) and a read only memory
(ROM). The computer system 400 further comprises one or more input
devices 407, for example, a keyboard 411 such as an alphanumeric
keyboard, a mouse 413, a joystick 412, a touch-sensitive screen,
etc. The computer system 400 communicates with other computer
systems through the interface 404, comprising, for example, a
Bluetooth.RTM. interface, an infrared (IR) interface, a WiFi
interface, a universal serial bus interface (USB), a local area
network or wide area network (LAN or WAN) interface, etc.
[0070] The computer system 400 further comprises a fixed media
drive 408 and a removable media drive 409 for receiving removable
media. The computer system 400 further comprises output devices,
for example, a printer 410 for receiving and reading digital data
on a compact disk, a digital video disk or other medium. Computer
applications or programs are used for operating the computer system
400. The programs are loaded onto the fixed media drive 408 and
into the memory unit 402 of the computer system 400 via the
removable media drive 409. Applications are executed by double
clicking a related icon or menu displayed on the display unit 406
using the mouse 413 or through other input devices 407. Further the
computer system 400 employs an operating system for performing
multiple tasks. The operating system manages execution of the view
confirmation module 301b and other modules of the client device 301
or server 302.
[0071] The operating system further manages security of the
computer system 400, peripheral devices connected to the computer
system 400, and network connections. The operating system
recognizes keyboard inputs and pointing device inputs of a viewer,
output display, files and directories stored locally on the fixed
media drive 408. Different programs, for example, web browser,
e-mail application, etc. initiated by the viewer are executed by
the operating system with the help of the processor 401, for
example, a central processing unit (CPU). The operating system
monitors the use of the processor 401.
[0072] The instructions from the view confirmation module 301b are
stored in the memory unit 402. The multimedia content is
transferred from the media database 302d to the view confirmation
module 301b through the interface 404 and via the network 303. A
viewer initiates the execution of the view confirmation module 301b
by double clicking on the icon for the view confirmation module
301b on the display unit 406 or the execution of the view
confirmation module 301b is automatically initiated on transmitting
multimedia content to the view confirmation module 301b. The CPU
retrieves instructions for executing the view confirmation module
301b from various modules, for example, the challenge generator
301c, the challenge-response module 301d, and the report generation
module 301e in the view confirmation module 301b. The locations of
the instructions in the modules 301c, 301d, and 301e are determined
by a program counter (PC). The program counter stores a number that
identifies the current position in the program of the view
confirmation module 301b. The instructions fetched by the CPU from
the program memory after being processed are decoded. The
instructions are placed in an instruction register (IR) in the CPU.
After processing and decoding, the CPU executes the instructions.
The instructions comprise, for example, rendering the multimedia
content selected by the viewer, presenting a random challenge by
overlaying the random challenge on the multimedia content,
generating a response report for the viewer, etc. At the time of
execution, the instructions stored in the instruction register are
examined to determine the operations to be performed. The specified
operation is then performed by the CPU. The operations include
arithmetic and logic operations.
[0073] The operating system performs multiple routines for
performing a number of tasks required to assign input devices 407,
output devices, and memory for execution of the view confirmation
module 301b. The tasks performed by the operating system comprise
assigning memory to the view confirmation module 301b and data,
moving data between memory and disk units and handling input/output
operations. The operating system performs the tasks on request by
the operations and after performing the tasks, the operating system
transfers the execution control back to the CPU. The CPU continues
the execution to obtain one or more outputs. The outputs of the
execution of the view confirmation module 301b are displayed to the
viewer on the display unit 406.
[0074] An exemplary server setup as illustrated in FIG. 3 comprises
a media database 302d for storing multimedia content of commercial,
educational, and entertaining in nature. For example, multimedia
content such as advertisement media clips are obtained in suitable
formats from advertisement agencies or media representatives of
product and service companies, and uploaded to the media database
302d. In another example, the advertisement agencies or the media
representatives undertaking extensive campaigning may add new
advertisement media clips, and update or modify existing
advertisement media clips by accessing the media database 302d. The
media aggregator 302c recognizes changes made to the contents of
the media database 302d, including metadata changes, for example,
changes in the duration of the advertisement media clips, the names
of the advertisement media clips, etc., and prepares and updates
the list of multimedia content.
[0075] The server 302 may allow controlled access to the server 302
and the resources therein, such as the media database 302d, through
a web front-end. An example of such a web front-end is a website,
for example, http://www.beezag.com. The advertisement agencies or
the multimedia representatives are required to setup an account for
themselves by registering as an approved advertiser through the web
front-end before submitting their advertisement clips. The approval
workflow for registering advertiser accounts and uploading
advertisement clips may be assigned to process owners or
administrators on a regional basis. Furthermore, the approval
workflow may include different stages of approval such as
account-level approval, financial approval, and publishing
approval. After the advertiser registers an account, the advertiser
may upload advertisement clips and other multimedia content into
the media database 302d for distribution to targeted viewers. The
advertiser may be charged a designated amount for each confirmed
view and non-confirmed view response report received by the server
302.
[0076] The advertisement multimedia clips comprise, for example,
audio clips, video clips, animations, still images, text
attachments, or suitable combinations of these. The advertisement
clips also comprise promotional segments such as universal resource
locators (URLs) directing viewers to the web front-end or other
proprietary websites of the product and service companies. The
promotional segments may also include digital coupons or vouchers
redeemable for special discounts on advertised products and
services, questionnaire for sharing additional information, etc.
The coupons and vouchers may also be distributed to targeted
viewers via SMS messages.
[0077] In an embodiment, the viewer is prompted to share the viewed
multimedia content, such as advertisement clips through the view
confirmation module 301b on the client device 301 or the server
302. The viewers may share the advertisement clips by syndicating
or micro-blogging the advertisement clips on social networking
websites such as Twitter.TM., Facebook.TM., Myspace.TM., etc., or
by forwarding the advertising clips through email services and
SMS.
[0078] Enumerated herein are examples of the computer implemented
method and system disclosed herein, categorized by the challenge
content and the invoked response. In an example, the challenge
content and the invoked response comprise visual and
mentally-solvable challenge-responses. For example, Pfizer Inc.
creates a video advertisement for Purell.RTM. hand sanitizer
targeted for mothers of children between the ages of 5 to 21. A
video advertisement campaign is created and uploaded into the media
database 302d using the upload module 302f, via the web front-end
of the media service provider, for delivery to the target
demographic membership selected in the web front-end. FIGS. 5A-5D
exemplarily illustrate screen shots for a video advertisement
campaign for the hand sanitizer. An alphanumeric-based challenge
comprising random letters is presented to the viewer during the
play of the video advertisement. A first letter "C" occurs at 10
seconds into the video advertisement and is placed in the top right
corner of the display screen 301a as illustrated in FIG. 5A. A
second letter "X" occurs 5 seconds before the end of the video
advertisement and is placed in the bottom right corner of the
display screen 301a as exemplarily illustrated in FIG. 5B. When the
video advertisement ends, the viewer is presented with a question,
for example, "Which two letters appeared during the advert?" as
exemplarily illustrated in FIG. 5C. If the viewer answers the
question accurately, the viewer confirms viewing of the video
advertisement. The view confirmation module 301b sends a message,
for example, "You have answered correctly!" as exemplarily
illustrated in FIG. 5D and credits an item of value, for example,
$1, to the viewer's account. The view confirmation module 301b
enables control of random challenge variables, for example, the
number of alphanumeric characters presented during the
advertisement play, the timing of the appearance and disappearance
of the alphanumeric characters, a threshold accuracy of the
viewer's response to the challenge to register a positive response,
the time-out period for the response, etc.
[0079] In another example, the Kentucky Fried Chicken (KFC.RTM.)
Corporation creates a video advertisement for their new chicken
snacker targeted for men and women between the ages 18 to 55 in
northeast United States. A video advertisement campaign is created
and uploaded into the web front-end for delivery to the target
demographics. FIGS. 6A-6D exemplarily illustrate screen shots for a
video advertisement campaign for KFC's chicken snacker. A keywords
and phrases based challenge comprising a random word or phrase is
presented to the viewer during the play of the video advertisement.
During the play of the video advertisement as exemplarily
illustrated in FIG. 6A, the phrase "Finger Licking Good!" is
presented in a child window as exemplarily illustrated in FIG. 6B.
When the video advertisement ends, the viewer is presented with a
question about the words or phrases presented during the video
advertisement as exemplarily illustrated in FIG. 6C. If the viewer
answers the question correctly, the viewer confirms viewing of the
video advertisement as exemplarily illustrated in FIG. 6D. Amongst
the random challenge variables, a variable in this example is the
description of the keywords and phrases in a predefined set for
random selection. The phrases in the predefined set comprise, for
example, "Think KFC", "Finger Licking Good", "We do chicken right",
"There's Fast Food, Then There's KFC", etc.
[0080] In another example, a human resource consultancy creates a
sexual harassment training video for managers of employees in the
state of California. The video is delivered online in discreet
video chapters. FIGS. 7A-7D exemplarily illustrate screen shots of
a training video for managers. A mathematical equation based
challenge selected by the consultancy, comprising a random equation
(3+4=?) or random numbers such as "6" and "2" as exemplarily
illustrated in FIGS. 7A-7B is presented to the viewer during the
video chapter. When the video chapter ends, the viewer is presented
with an opportunity to submit a solution to the mathematical
equation, such as, "What is the sum of the numbers shown during the
video?" as exemplarily illustrated in FIG. 7C. If the viewer
answers the question accurately, the viewer confirms viewing of the
video chapter as exemplarily illustrated in FIG. 7D. Amongst the
random challenge variables, a variable in this example is the
degree of difficulty of the random equations depending on the
operators in the equation.
[0081] In another exemplary category, the challenge content and the
invoked response comprise visual and motor based
challenge-responses. Johnson & Son, Inc. creates an iPhone
application and coupon offer for Off!.RTM. Insect Repellants
targeted for iPhone users herein referred to as "viewers". FIGS.
8A-8D exemplarily illustrate the screen shots for an iPhone
application and coupon offer. The iPhone application randomly
overlays and removes images of mosquitoes and other bugs as
exemplarily illustrated in FIG. 8B-8C during the play of a video
and requests the viewer to, for example, "Squash all the insects
while viewing the advertisement" as exemplarily illustrated in FIG.
8A. In responding to the challenge in real time, the viewer touches
the iPhone screen for simulating squashing of the random bugs that
appear during the video. When the video ends, the viewer is
presented with a score reflecting the viewer's performance. If the
score is sufficient, the viewer is presented with a digital coupon
as exemplarily illustrated in FIG. 8D. If the score is
insufficient, the viewer has the opportunity to replay. The random
challenge variables, such as, the number of bug images presented
during the video play, the timing of the appearance and
disappearance of the bug images, a threshold score for earning a
coupon, etc. is implemented in the iPhone application.
[0082] In another example, Johnson & Son, Inc. creates a
web-based gaming application and coupon offer for "Off! Insect
Repellants" targeted for males and females of ages 18 to 55 and
above in the southeast, United States. The web-based gaming
application randomly overlays and removes images of mosquitoes and
other bugs during the play of a video. In responding to the
challenge in real time, the viewer right-clicks over as many bug
images as possible on a computer monitor screen, for simulating
squashing of the random bugs, before the video ends. When the video
ends, the viewer is presented with a score reflecting the viewer's
performance. If the score is sufficient, the viewer is presented
with a digital coupon to print or forward to a mobile client
device. If the score is insufficient, the viewer has the
opportunity to replay.
[0083] In another example, the challenge content and the invoked
response comprise audio based challenge-responses. For example, the
San Diego zoo creates a video advertisement for the summer season
targeting mothers in southern California. A video advertisement
campaign is created and uploaded into the web front-end for
delivery to the target demographics. FIGS. 9A-9D exemplarily
illustrate the screen shots for a video advertisement campaign. A
hear and type challenge is presented to the viewer with a question
about the audio elements randomly inserted and overlaid onto the
audio content of the video advertisement as exemplarily illustrated
in FIGS. 9A-9B. The random audio elements comprise, for example,
animal sounds, bird sounds, etc. The question is, for example,
"What animal produced the sounds you heard?" as exemplarily
illustrated in FIG. 9C. If the viewer answers the question
accurately, the viewer confirms viewing of the video advertisement
as exemplarily illustrated in FIG. 9D. Among the random challenge
variables, a variable in this example is the type of audio elements
in the predefined set for random selection and overlaying.
[0084] In another example, the San Diego zoo creates a mobile phone
based marketing campaign for the summer season targeted at mothers
in southern California. The marketing campaign involves a chance to
win a 10% discount on adult entry ticket prices. The mobile phone
based marketing campaign is created for delivery to the target
demographics, and a hear and speak challenge-response is selected
by the advertiser. A mobile phone user is notified of the marketing
campaign through print advertisements or USSD broadcast messages
directing the mobile phone user to call a phone number, listen to
the summer events at the zoo, and win a 10% discount on the entry
ticket price. When the mobile phone user calls, the mobile phone
user is greeted with a recorded voice that lists the upcoming zoo
events and attractions. The recorded voice is randomly interrupted,
for example, by the sounds of animals and birds, etc. At the end of
the call, the recorded voice presents the mobile phone user with a
question about the audio elements randomly inserted and overlaid
onto the recorded voice. The mobile phone user is then prompted to
answer with a voice prompt, for example, "Speak your answer at the
tone". The speech recognition software in the mobile phone or the
server 302 processes the speech utterance representing the answer
from the mobile phone user. If the mobile phone user answers the
question accurately, the mobile phone user confirms that the mobile
phone user has listened to the voice recording, and obtains a
coupon by SMS. Amongst the random challenge variables, a variable
in this example is the accuracy in recognizing the speech utterance
that qualifies the mobile phone user to type in the answer using a
keypad for a positive response.
[0085] FIG. 10 exemplarily illustrates a flow diagram for
generating and presenting random challenges on multimedia content.
The viewer requests 1001a video for viewing from the server 302.
The client device 301 receives the requested video and also
retrieves 1002 the meta data associated with the video. The video
is stored 1003 in the client device 301. The meta data of the video
is parsed 1004 to determine, for example, the duration of the
video. The challenge parameters, for example, the number of
challenges 1005, the type of content 1006, the number of locations
1007 within predefined limits, the timing 1008 of the challenges
including restrictions on the timing of the challenges are invoked
based on the meta data of the video. One or more of the random
challenge content is randomly selected 1009 from the available
content types. The random locations and timing of the challenges
are also determined 1010 and 1011. The selected content is verified
to determine whether the challenge content is within the limits of
the invoked parameters, such as the number of challenges 1012,
number of locations 1013, timing restrictions 1014, etc. The
challenge files are created 1015 with the selected challenge
content, locations, and timing. The challenge content in the
challenge files created are overlaid 1016 on the stored video. The
video with the incorporated challenge content is streamed 1017 or
played to the viewer.
[0086] FIGS. 11A-11E exemplarily illustrate a C++ implementation of
the challenge generator 301c using Microsoft.RTM. Visual
Studio.RTM. of Microsoft Inc. In the C++ code listing including the
header files of FIGS. 11A-11E, two test cases are established for
the challenge generator 301c. The two test cases are defined in the
C++ code listing of FIG. 11A. The first test case generates a
sequence of challenges for a 30 second video until the end of the
video. The second test case generates a challenge within every 10
second segment of a video clip. The implementation exemplarily
comprises two classes, namely, "Class bzChallengeGenerator" and
"Class bzChallenge". The code for implementing the "Class
bzChallengeGenerator" is exemplarily illustrated in FIG. 11B. The
code for implementing the "Class bzChallenge" is exemplarily
illustrated in FIG. 11D. FIG. 11C and FIG. 11E illustrate example
header file definitions of "bzChallengeGenerator.h" and
"bzChallenge.h". "Class bzChallengeGenerator" is used to specify
the necessary parameters and generate a challenge within an
optional sub-segment of the video. The static members of "Class
bzChallengeGenerator" comprise the following: [0087] "static const
char* s_content[ ]" is an array of arrays of character instances
comprising numbers, letters, or symbols. This implementation
assumes that the challenge content data type is, for example, a
single byte character, however the content's data type has
alternate definitions in other implementations. [0088] "static
const unsigned int s_contentDuration" is the duration of the
display of the content. For example, this value is kept constant at
3 seconds in this implementation, but may vary in other
implementations. Class bzChallengeGenerator also defines an
enumerated data type as follows: [0089] "enum ContentTypeEnum
{NUMBERS=0, LETTERS=1, SYMBOLS=2}" identifies the character set to
be used. Class bzChallengeGenerator also defines the following data
members: [0090] "ContentTypeEnum m_contentType" defines the type of
characters to be displayed in the video as a challenge. [0091]
"unsigned int m_contentDisplaySize" defines the size of the
content's display area (square), in pixels, within a video frame.
[0092] "unsigned int m_videoDisplayWidth" is the width of the video
display frame, in pixels. [0093] "unsigned int
m_videoDisplayHeight" is the height of the video display frame, in
pixels. [0094] "unsigned int m_videoDuration" is the total play
time of the video. The following methods are defined in the Class
bzChallengeGenerator: [0095] "static int RangedRand(int from, int
to)"--this class method returns a random integer in the closed
interval [from, to]. [0096] "bzChallenge Generate(int begin=-1, int
end=-1) const"--this method generates a random challenge with the
specified properties. The caller optionally specifies the end
points of a segment within the entire video in order to satisfy
timing constraints of the application, for example, to ensure that
a challenge is displayed in the last 20% or 10 seconds of the
video's play time. An object of type bzChallenge is returned with
the necessary attributes.
[0097] Class bzChallenge represents a result of the challenge
generator 301c in the form of a challenge object. Class bzChallenge
defines the following data members: [0098] "char
m_content"--selection of challenge content to display. [0099]
"unsigned int m_contentDisplaySize"--content display area in pixels
(square). [0100] "unsigned int m_offset"--offset in seconds from
the beginning and the end of the video when the challenge content
is displayed. [0101] "unsigned int m_duration"--the duration of the
display of challenge content. [0102] "unsigned int
m_xPosition"--the pixel position along the width of the display
area where the challenge content is displayed. [0103] "unsigned int
m_yPosition"--the pixel position along the height of the display
area where the challenge content is displayed.
[0104] This implementation randomly selects a position for the
challenge content's display area within the specified dimensions of
the video frame. Alternatively, the implementation uses an external
location map that defines discrete placements of the challenge
content on the video frame. In the alternative case, the challenge
generator 301c randomly selects an index into the location map.
FIG. 12 exemplarily illustrates sample output after executing the
two test cases twice, referred to as "Run #1" and "Run #2".
[0105] For the purposes of illustration, the detailed description
refers to a single client device 301; however the scope of the
method and system disclosed herein is not limited to the client
device 301 but may be extended to include multiple client devices
and multiple levels of clients.
[0106] It will be readily apparent that the various methods and
algorithms described herein may be implemented in a computer
readable medium appropriately programmed for general purpose
computers and computing devices. Typically a processor, for e.g.,
one or more microprocessors will receive instructions from a memory
or like device, and execute those instructions, thereby performing
one or more processes defined by those instructions. Further,
programs that implement such methods and algorithms may be stored
and transmitted using a variety of media, for e.g., computer
readable media in a number of manners. In one embodiment,
hard-wired circuitry or custom hardware may be used in place of, or
in combination with, software instructions for implementation of
the processes of various embodiments. Thus, embodiments are not
limited to any specific combination of hardware and software. A
"processor" means any one or more microprocessors, central
processing unit (CPU) devices, computing devices, microcontrollers,
digital signal processors or like devices. The term
"computer-readable medium" refers to any medium that participates
in providing data, for example instructions that may be read by a
computer, a processor or a like device. Such a medium may take many
forms, including but not limited to, non-volatile media, volatile
media, and transmission media. Non-volatile media include, for
example, optical or magnetic disks and other persistent memory
volatile media include dynamic random access memory (DRAM), which
typically constitutes the main memory. Transmission media include
coaxial cables, copper wire and fiber optics, including the wires
that comprise a system bus coupled to the processor. Common forms
of computer-readable media include, for example, a floppy disk, a
flexible disk, hard disk, magnetic tape, any other magnetic medium,
a compact disc-read only memory (CD-ROM), digital versatile disc
(DVD), any other optical medium, punch cards, paper tape, any other
physical medium with patterns of holes, a random access memory
(RAM), a programmable read only memory (PROM), an erasable
programmable read only memory (EPROM), an electrically erasable
programmable read only memory (EEPROM), a flash memory, any other
memory chip or cartridge, a carrier wave as described hereinafter,
or any other medium from which a computer can read. In general, the
computer-readable programs may be implemented in any programming
language. Some examples of languages that can be used include C,
C++, C#, or JAVA. The software programs may be stored on or in one
or more mediums as an object code. A computer program product
comprising computer executable instructions embodied in a
computer-readable medium comprises computer parsable codes for the
implementation of the processes of various embodiments.
[0107] Where databases are described such as the media database
302d, it will be understood by one of ordinary skill in the art
that (i) alternative database structures to those described may be
readily employed, and (ii) other memory structures besides
databases may be readily employed. Any illustrations or
descriptions of any sample databases presented herein are
illustrative arrangements for stored representations of
information. Any number of other arrangements may be employed
besides those suggested by, e.g., tables illustrated in drawings or
elsewhere. Similarly, any illustrated entries of the databases
represent exemplary information only; one of ordinary skill in the
art will understand that the number and content of the entries can
be different from those described herein. Further, despite any
depiction of the databases as tables, other formats including
relational databases, object-based models and/or distributed
databases could be used to store and manipulate the data types
described herein. Likewise, object methods or behaviors of a
database can be used to implement various processes, such as the
described herein. In addition, the databases may, in a known
manner, be stored locally or remotely from a device that accesses
data in such a database.
[0108] The present invention can be configured to work in a network
environment including a computer that is in communication, via a
communications network, with one or more devices. The computer may
communicate with the devices directly or indirectly, via a wired or
wireless medium such as the Internet, Local Area Network (LAN),
Wide Area Network (WAN) or Ethernet, Token Ring, or via any
appropriate communications means or combination of communications
means. Each of the devices may comprise computers, such as those
based on the Intel.RTM. processors, AMD.RTM. processors,
UltraSPARC.RTM. processors, Sun.RTM. processors, IBM.RTM.
processors, etc. that are adapted to communicate with the computer.
Any number and type of machines may be in communication with the
computer.
[0109] The foregoing examples have been provided merely for the
purpose of explanation and are in no way to be construed as
limiting of the present invention disclosed herein. While the
invention has been described with reference to various embodiments,
it is understood that the words, which have been used herein, are
words of description and illustration, rather than words of
limitation. Further, although the invention has been described
herein with reference to particular means, materials and
embodiments, the invention is not intended to be limited to the
particulars disclosed herein; rather, the invention extends to all
functionally equivalent structures, methods and uses, such as are
within the scope of the appended claims. Those skilled in the art,
having the benefit of the teachings of this specification, may
effect numerous modifications thereto and changes may be made
without departing from the scope and spirit of the invention in its
aspects.
* * * * *
References