U.S. patent application number 13/595728 was filed with the patent office on 2013-08-29 for expandable box card holder.
This patent application is currently assigned to Gift Card Impressions, LLC. The applicant listed for this patent is Brett R. Glass, Nicole E. Glass. Invention is credited to Brett R. Glass, Nicole E. Glass.
Application Number | 20130220878 13/595728 |
Document ID | / |
Family ID | 49001677 |
Filed Date | 2013-08-29 |
United States Patent
Application |
20130220878 |
Kind Code |
A1 |
Glass; Brett R. ; et
al. |
August 29, 2013 |
EXPANDABLE BOX CARD HOLDER
Abstract
An assembly for holding a transaction card, such as a gift card,
in a holder that folds closed for storage, transport and
presentation for sale but that opens to form an appealing gift box
to house a transaction card, thereby enhancing the perceived value
and enjoyment of a transaction card as a gift.
Inventors: |
Glass; Brett R.; (Overland
Park, KS) ; Glass; Nicole E.; (Overland Park,
KS) |
|
Applicant: |
Name |
City |
State |
Country |
Type |
Glass; Brett R.
Glass; Nicole E. |
Overland Park
Overland Park |
KS
KS |
US
US |
|
|
Assignee: |
Gift Card Impressions, LLC
Overland Park
KS
|
Family ID: |
49001677 |
Appl. No.: |
13/595728 |
Filed: |
August 27, 2012 |
Related U.S. Patent Documents
|
|
|
|
|
|
Application
Number |
Filing Date |
Patent Number |
|
|
61527132 |
Aug 25, 2011 |
|
|
|
Current U.S.
Class: |
206/756 |
Current CPC
Class: |
B65D 5/10 20130101; B65D
5/5059 20130101; B65D 5/4208 20130101; B65D 85/00 20130101 |
Class at
Publication: |
206/756 |
International
Class: |
B65D 85/00 20060101
B65D085/00 |
Claims
1. A card holder assembly comprising: an insert including means for
receiving and retaining a transaction card thereupon, a box portion
for receiving said insert, a header flap projecting from said box
portion, and a plurality of bottom flaps for engagement with one
another to form a bottom wall of said box portion when said box
portion is in an open disposition.
Description
CROSS REFERENCE TO RELATED APPLICATIONS
[0001] This application claims the benefit of the prior filed,
co-pending provisional application Ser. No. 61/527,132, filed Aug.
25, 2011, incorporated by reference herein.
BACKGROUND OF THE INVENTION
[0002] This invention relates generally to gift card holders and
more particularly to expandable and collapsible box that lies in a
collapsed disposition when on display for sale and which expands
prior to use for gift giving.
[0003] Transaction cards, stored value cards, or gift cards, as
they are commonly called based upon their intended use, have become
popular gifts. Gift cards typically comprise a stored value card
whereby a certain cash equivalent value is encoded upon a magnet
strip applied to the surface of the card. This stored value may be
determined by the vendor prior to packaging and display for sale
or, more commonly, is selected at the point of sale by the
purchaser and loaded by the cashier using a magnet card
reader/writer. While popular, gift cards are typically provided
with a generic and impersonal design, typically identifying the
associated merchant for which the card may be used to purchase
merchandise, and therefore are not personalized in view of the
intended recipient.
[0004] Gift cards are often presented for sale on display racks in
stores, each card or packet of cards being hung upon a display
stand peg. A given area of a store will only support a certain
number and size of display stands, given store traffic and other
considerations, which makes allocation of display space an
important marketing decision that may require selecting only
certain high selling cards for display. Display of other items in
the same store area will typically reduce the substantially finite
space available for displaying gift cards and gift card
packets.
[0005] In addition to the above considerations, gift card packets
must fit within a set, allocated space in pre-existing displays. A
gift card packet must not exceed 5.25'' tall and 4'' wide. These
dimensions are an industry standard and are typically
non-negotiable. In order to properly hang each gift card packet,
the packet typically includes a J-hook hole (sombrero cut) with the
exact dimensions of 1.875'' wide by 0.5'' high and be placed
0.1875'' from the top of the packet. Presently, the above
requirements pertain to approximately 95% of all gift cards and
gift card packets that are sold at retail.
[0006] What is needed, therefore, is a device that increases the
value of a gift comprising a gift card, relative to the price paid
by the purchaser, and increases the value and price relative to
space for the merchant displaying and selling embodiments
thereof.
BRIEF DESCRIPTION OF THE INVENTION
[0007] The purpose of this invention is to provide a holder for
holding transaction cards, such as gift cards, in a manner that
minimizes space occupied by the holder when it is on display for
sale, but that opens to form an appealing gift package that
enhances the perceived value and enjoyment of a gift comprising a
gift card. An embodiment of a holder may include an insert,
including means for receiving and retaining a transaction card
thereupon, a box portion for receiving said insert, a header flap
projecting upward from an upper margin of said box portion, and a
plurality of bottom flaps for engagement with one another to form a
bottom wall of said box portion when said box portion is in an open
disposition.
[0008] Other advantages of the invention will become apparent from
the following description taken in connection with the accompanying
drawings, wherein is set forth by way of illustration and example
an embodiment of the present invention.
BRIEF DESCRIPTION OF THE DRAWINGS
[0009] FIG. 1 is a front view of an expandable box card holder
showing the box portion in a folded disposition and a gift card
removably attached to the header flap for display.
[0010] FIG. 2 is a front view of the holder showing the header flap
lifted to reveal the box insert.
[0011] FIG. 3 is a front view of the box portion in an expanded
disposition.
[0012] FIG. 4 is a rear view of the box portion.
[0013] FIG. 5 is a bottom view of the box portion.
[0014] FIG. 6 is a top view of the box portion showing the box
insert positioned within the box portion.
[0015] FIG. 7 is a front view of the holder showing the header flap
lifted to reveal the box insert.
[0016] FIG. 8 is a front view of the holder showing the box portion
and header flap folded and in closed positions.
[0017] FIG. 9 is a bottom view of the box portion.
[0018] FIG. 10 is a top view of the box portion showing the box
insert positioned within the box portion.
[0019] FIG. 11 is a diagram of the insert prior to holder
assembly.
[0020] FIG. 12 is a diagram of the insert prior to holder
assembly.
[0021] FIG. 13 is a diagram of the holder prior to holder
assembly.
[0022] FIG. 14 is a diagram of the insert prior to holder
assembly.
DETAILED DESCRIPTION
[0023] As required, detailed embodiments of the present invention
are disclosed herein; however, it is to be understood that the
disclosed embodiments are merely exemplary of the invention, which
may be embodied in various forms. Therefore, specific structural
and functional details disclosed herein are not to be interpreted
as limiting, but merely as a basis for the claims and as a
representative basis for teaching one skilled in the art to
variously employ the present invention in virtually any
appropriately detailed structure.
[0024] With reference to the figures, FIGS. 1 through 6 illustrate
one or more embodiments of an expandable box card holder 100 for
holding a transaction card such as a gift card 105. FIG. 1 is a
front view of an expandable box card holder 100 showing the box
portion 110 in a folded disposition and a gift card 105 removably
attached to the header flap 115 for display at a point of sale.
FIG. 2 is a front view of the holder 100 showing the header flap
115 lifted to reveal the box insert 120. FIG. 3 is a front view of
the holder 100 showing the box portion 110 in an expanded
disposition. The box portion 110 is held in the open or expanded
disposition by pressing the insert 120 into the interior of the box
portion 110 (see FIG. 6) so that the side edges of the insert 120
abut the interior faces of the box portion walls, forcing the walls
to conform to a configuration of a cube.
[0025] FIG. 5 is a bottom view of the box portion 110 showing the
four bottom flaps 125a, 125b, 125c and 125d engaged with one
another to form a bottom wall of the box portion 110. FIG. 6 is a
top view of the box portion 110 showing the box insert 120
positioned within the box portion 110.
* * * * *