U.S. patent application number 13/403962 was filed with the patent office on 2012-11-01 for systems and methods for recommending advertisement placement based on in network and cross network online activity analysis.
Invention is credited to Nova Spivack, Dominiek ter Heide.
Application Number | 20120278164 13/403962 |
Document ID | / |
Family ID | 46721463 |
Filed Date | 2012-11-01 |
United States Patent
Application |
20120278164 |
Kind Code |
A1 |
Spivack; Nova ; et
al. |
November 1, 2012 |
SYSTEMS AND METHODS FOR RECOMMENDING ADVERTISEMENT PLACEMENT BASED
ON IN NETWORK AND CROSS NETWORK ONLINE ACTIVITY ANALYSIS
Abstract
Systems and methods for recommending advertisement placement
based on in network and cross network online activity analysis are
disclosed. In one aspect, a method for recommending advertisement
placement for an advertiser based on trends identified from
activities occurring in or across networks, which can be
implemented on a system includes, identifying, from the activities
occurring in or across networks, commonly or frequently occurring
topics and recommending placement of the advertisement at a timing
when the trends or the emerging trends deem it suitable. The
statistical attributes for the commonly or frequently occurring
topics detected from the activities can be computed to identify
trends and emerging trends.
Inventors: |
Spivack; Nova; (Sherman
Oaks, CA) ; ter Heide; Dominiek; (Amsterdam,
NL) |
Family ID: |
46721463 |
Appl. No.: |
13/403962 |
Filed: |
February 23, 2012 |
Related U.S. Patent Documents
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Application
Number |
Filing Date |
Patent Number |
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61446001 |
Feb 23, 2011 |
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61449033 |
Mar 3, 2011 |
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61591696 |
Jan 27, 2012 |
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61599355 |
Feb 15, 2012 |
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61600553 |
Feb 17, 2012 |
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Current U.S.
Class: |
705/14.52 ;
705/14.58; 705/14.66 |
Current CPC
Class: |
G06F 16/951 20190101;
H04L 51/32 20130101; H04L 67/20 20130101; G06Q 50/01 20130101; G06F
3/04842 20130101; H04L 67/02 20130101; G06F 16/9535 20190101; G06N
5/046 20130101; H04L 51/12 20130101; H04L 43/16 20130101; G06N
20/00 20190101; G06F 3/0482 20130101; H04L 67/22 20130101; G06N
5/04 20130101; H04L 67/306 20130101; G06Q 10/10 20130101 |
Class at
Publication: |
705/14.52 ;
705/14.66; 705/14.58 |
International
Class: |
G06Q 30/02 20120101
G06Q030/02; G06F 15/16 20060101 G06F015/16 |
Claims
1. A method for aggregating an online identity of a user from
activities at social media sites for targeting content, the method
comprising: determining interests of the user by analyzing user
content provided during the activities at the social media sites by
identifying concepts from the user content; creating an interest
profile for the user using the concepts; creating the online
identity of the user in part using the interest profile; overlaying
the content to be targeted to the user based on the online identity
via a platform independent of the social media sites.
2. The method of claim 1, wherein, the content targeted to user is
created via the platform independent of the social media sites.
3. The method of claim 1, wherein, the content targeted to the user
is created by a third party.
4. The method of claim 1, wherein, the content targeted to the user
is created by a third party advertiser or a third party in
partnership with the platform.
5. The method of claim 1, further comprising: optimizing and
updating the online identity of the user in real time or near real
time based on activities of the user at the social media sites
occurring in real time or near real time; wherein, the content is
targeted further based activities of the user at the social media
sites occurring in real time or near real time.
6. The method of claim 1, wherein, the content is targeted based on
what the user is sending messages about or what the user is posting
or tweeting about.
7. The method of claim 1, wherein, the content is targeted further
based on geographical locale of the user.
8. The method of claim 1, further comprising: tracking social
relationships of the user in the social media sites; wherein, the
online identity is created further in part based on the social
relationships.
9. The method of claim 1, further comprising: deriving trends for
the user based on behavior and the activities at the social media
sites; wherein, the online identity is created further in part
based on the trends.
10. The method of claim 1, further comprising: extracting
additional statistics for the user based on the activities at the
social media sites; wherein, the online identity is created further
in part based on the additional statistics.
11. The method of claim 10, wherein, the additional statistics
include, one or more of, a degree to which a user trusts other
people on various topics, a degree to which other people trust the
user on various topics, demographics information of a user.
12. The method of claim 10, wherein the additional statistics
include, social influence of the user.
13. The method of claim 10, wherein, the additional statistics
include, one or more of, sites that the user is interested, content
and products that the user is interested in.
14. The method of claim 10, wherein, the additional statistics
include, one or more of, statistics about the people the user
reposts or replies to, who repost or reply to the user, the people
that the user is interested in.
15. The method of claim 1, wherein, the concepts are identified
using natural language processing.
16. The method of claim 1, wherein, the content that is targeted
includes one or more of, promotional content, sponsored content,
advertisements, coupons, e-coupons.
17. A method of recommending advertisement placement for an
advertiser based on trends identified from activities occurring in
or across networks, the method comprising: identifying, from the
activities occurring in or across networks, commonly or frequently
occurring topics; wherein, statistical attributes for the commonly
or frequently occurring topics detected from the activities are
computed to identify trends and emerging trends; recommending
placement of the advertisement at a timing when the trends or the
emerging trends deem it suitable.
18. The method of claim 17, wherein, the placement of the
advertisement is selected at the time when the trends or the
emerging trends match or are related to subject of the
advertisement or the advertiser.
19. The method of claim 17, wherein, the activities occur on or
across social media platforms.
20. The method of claim 17, wherein, the commonly or frequently
occurring topics are identified from messages associated with the
activities via natural language processing of the messages
21. The method of claim 20, wherein, the messages include one or
more of, user profiles, user events, user likes or dislikes, status
updates, mentions, feeds, tweets, messages associated links, notes,
messages associated with video content, messages associated audio
content, messages associated photos, web pages, documents, email
messages, comments, chat messages.
22. The method of claim 17, wherein, the advertisement is further
user-targeted based on what the user is sending messages about or
what the user is posting or tweeting about in real time or near
real time on or across the networks.
23. The method of claim 17, wherein, the advertisement is further
user-targeted based on what the user is communicating regarding,
authoring regarding, browsing/exploring, or reading.
24. The method of claim 17, wherein, the advertisement is further
user-targeted based on what the user is presently searching
for.
25. The method of claim 17, wherein, the advertisement is further
user-targeted based on what the user has searched for in a given
time frame.
26. The method of claim 17, wherein, the commonly or frequently
occurring topics are identified from the set of messages via
natural language processing of the set of messages.
27. A method of using an online identity of a user aggregated from
activities at social media sites for targeting content, the method
comprising: optimizing and updating the online identity of the user
in real time or near real time based on activities of the user at
the social media sites occurring in real time or near real time;
wherein, the content is targeted further based on activities of the
user at the social media sites occurring in real time or near real
time; present the content to be targeted to the user based on the
online identity via a platform independent of the social media
sites.
28. The method of claim 27, wherein, the content is targeted based
on what the user is sending messages about or what the user is
posting or tweeting about in real time or near real time.
29. A system for aggregating an online identity of a user from
activities at social media sites for targeting content, the method
comprising: means for, determining interests of the user by
analyzing user content provided during the activities at the social
media sites by identifying concepts from the user content; means
for, deriving trends for the user based on behavior and the
activities at the social media sites; means for, creating the
online identity of the user in part using the trends derived for
the user; means for, overlaying the content to be targeted to the
user based on the online identity via a platform independent of the
social media sites.
30. The system of claim 29, further comprising: means for, creating
an interest profile for the user using the concepts and the trends
identified for the user.
31. The system of claim 29, wherein, the content targeted to user
is created via the platform independent of the social media
sites.
32. The system of claim 29, wherein, the content targeted to the
user is created by a third party.
33. The system of claim 29, further comprising, means for,
enriching third party user profiles using the online identify
created for the user.
Description
CLAIM OF PRIORITY
[0001] This application claims the benefit of U.S. Provisional
Application No. 61/446,001, filed Feb. 23, 2011 and entitled
"INFORMATION STREAM PERSONALIZATION AND FILTERING," (8001.US), U.S.
Provisional Application No. 61/449,033, filed Mar. 3, 2011 and
entitled "INFORMATION STREAM PERSONALIZATION AND FILTERING,"
(8001.US1), U.S. Provisional Application No. 61/591,696, filed Jan.
27, 2012, and entitled "TRENDING OF PERSONALIZED INFORMATION
STREAMS AND MULTI-DIMENSIONAL GRAPHICAL DEPICTION THEREOF,"
(8002.US), U.S. Provisional Application No. 61/599,355, filed Feb.
15, 2012 and entitled "INTELLIGENT SOCIAL MEDIA STREAM FILTERING
FOR BUSINESS PROCESS ENHANCEMENT," (8004.US), and U.S. Provisional
Application No. 61/600,553, entitled "NATURAL LANGUAGE PROCESSING
OPTIMIZED FOR MICRO CONTENT," filed Feb. 17, 2012 (8005.US), the
contents of which are incorporated by reference in its
entirety.
TECHNICAL FIELD
[0002] The disclosed technology relates generally to analysis of
messages and associated content in a network or across networks to
retrieve useful information, and in particular, useful information
to recommend content placement such as advertisement placement.
BACKGROUND
[0003] Through web-based media services like Twitter and Facebook,
a user is exposed to a vast amount of messages from hundreds if not
thousands of online sources and friends, culminating in massive
amounts of information overload. Because the distinctions between
each social network are not entirely clear, users feel obligated to
juggle different applications and social networks just to keep up
and be heard everywhere.
[0004] It would be one thing if all our social messages were part
of a single, pars able, filtered stream. But instead, they come
from all different directions. The situation is aggravated by
social streams that originate in many competing silos. Users or
consumers spend nearly as much time hopping between networks as we
do meaningfully digesting and engaging the content within.
Furthermore, the cross-posting across networks further exacerbates
the noise and redundancy of the various networks and services.
BRIEF DESCRIPTION OF THE DRAWINGS
[0005] FIG. 1 illustrates an example block diagram of a host server
of able to analyze messages in a network or across networks
including messages to or from various online media services.
[0006] FIG. 2A depicts an example block diagram showing the various
origins and destinations of messages which can be analyzed by the
host server.
[0007] FIG. 2B depicts a diagram showing examples of media services
whose messages can be analyzed for various applications.
[0008] FIG. 3A depicts an example block diagram of a host server
able to analyze messages in or across networks for various
applications.
[0009] FIG. 3B depicts an example block diagram of the user
assistance engine in the host server able to perform various
customized actions on messages including to personalize and/or
filter messages for users.
[0010] FIG. 3C depicts an example block diagram of the content
targeting engine of the host server able to recommend ad or
placement of other promotional content based on trends identified
from the analysis of activities occurring in or across
networks.
[0011] FIG. 4A illustrates an example entry in a user analytics
repository.
[0012] FIG. 4B illustrates an example entry in a message analytics
repository.
[0013] FIG. 4C illustrates a table showing various configuration
settings in a semantic rules set.
[0014] FIG. 5 illustrates an example architecture of a system which
analyzes messages in a network or across networks to/from various
online media sites and/or users.
[0015] FIG. 6 illustrates another example architecture of a system
which analyzes messages in a network or across networks to/from
various online media sites and/or users.
[0016] FIG. 7 depicts a flow chart illustrating an example process
for aggregating an online identity of a user from activities at
social media sites.
[0017] FIG. 8 depicts an example flow chart illustrating an example
process for targeting content placement using online identifies
aggregated a user's online activities.
[0018] FIG. 9 depict example flow charts illustrating example
processes for targeting content placement based on real time online
activities of the user and enriching a third party user
profile.
[0019] FIG. 10 depicts a flow chart illustrating an example process
for recommending advertisement placement for an advertiser based on
trends identified from activities occurring in or across
networks.
[0020] FIGS. 11A-B depict example screenshots showing an
interactive graphical representation of relevant
topics/concepts/themes.
[0021] FIG. 12 depicts another example screenshot showing the
radial representation of relevant topics/concepts sharing a user
interface with additional navigation panels for accessing and
viewing specific types of messages/content.
[0022] FIGS. 13A-B depict additional example screenshots showing
how the interactive graphical representation of relevant
topics/concepts/themes includes labels and features which can be
accessed to view additional related topics/concepts.
[0023] FIG. 14 depicts an example screenshot showing a panel for
accessing various types of content, viewing assistants, a panel for
accessing the message or content streams based on the selected
content type, and another panel for accessing/viewing the content.
Suggested content for a user is selected in this example.
[0024] FIG. 15 depicts another example screenshot showing a panel
for accessing various types of content, viewing assistants, a panel
for accessing the message or content streams based on the selected
content type, and another panel for accessing/viewing the content.
Video content is selected in this example.
[0025] FIG. 16 depicts an example screenshot showing
message/content streams categorized based on certain facets in a
multi-panel view.
[0026] FIGS. 17-25 depicts example screenshots of messages/content
streams shown when certain categories are selected (e.g., all
messages, important messages, @mentions, sent messages, private
messages, videos, opinions, etc.).
[0027] FIGS. 26-29 depicts example screenshots showing prompts
enabling a user to identify message/content type when they perform
an action (e.g., like, comment, post, repost) with respect to some
piece of content.
[0028] FIGS. 30-33 depict example screenshots showing customized or
categorized message/content streams (e.g., suggested, core, popular
or search).
[0029] FIGS. 34-35 depict example screenshots showing prompts
enabling definition of custom rule sets for use in aggregating
personalized or customized message/content streams.
[0030] FIGS. 36-37 depict example screenshots showing user
interface features enabling conversations or interactions with
other users.
[0031] FIGS. 38-40 depict example screenshots showing a user's
likestreams' accessible by category.
[0032] FIGS. 41-43 depict example screenshots showing graphical
representations of a user's interests b y category (concepts, tags,
mentions, categorized).
[0033] FIGS. 44-45 depict example screenshots showing the ability
to browse available and installed plug-ins.
[0034] FIG. 46 depicts an example screenshot allowing a user to
adjust notification settings and update frequency settings.
[0035] FIG. 47 shows a diagrammatic representation of a machine in
the example form of a computer system within which a set of
instructions, for causing the machine to perform any one or more of
the methodologies discussed herein, may be executed.
DETAILED DESCRIPTION
[0036] The following description and drawings are illustrative and
are not to be construed as limiting. Numerous specific details are
described to provide a thorough understanding of the disclosure.
However, in certain instances, well-known or conventional details
are not described in order to avoid obscuring the description.
References to one or an embodiment in the present disclosure can
be, but not necessarily are, references to the same embodiment;
and, such references mean at least one of the embodiments.
[0037] Reference in this specification to "one embodiment" or "an
embodiment" means that a particular feature, structure, or
characteristic described in connection with the embodiment is
included in at least one embodiment of the disclosure. The
appearances of the phrase "in one embodiment" in various places in
the specification are not necessarily all referring to the same
embodiment, nor are separate or alternative embodiments mutually
exclusive of other embodiments. Moreover, various features are
described which may be exhibited by some embodiments and not by
others. Similarly, various requirements are described which may be
requirements for some embodiments but not other embodiments.
[0038] The terms used in this specification generally have their
ordinary meanings in the art, within the context of the disclosure,
and in the specific context where each term is used. Certain terms
that are used to describe the disclosure are discussed below, or
elsewhere in the specification, to provide additional guidance to
the practitioner regarding the description of the disclosure. For
convenience, certain terms may be highlighted, for example using
italics and/or quotation marks. The use of highlighting has no
influence on the scope and meaning of a term; the scope and meaning
of a term is the same, in the same context, whether or not it is
highlighted. It will be appreciated that the same thing can be said
in more than one way.
[0039] Consequently, alternative language and synonyms may be used
for any one or more of the terms discussed herein, nor is any
special significance to be placed upon whether or not a term is
elaborated or discussed herein. Synonyms for certain terms are
provided. A recital of one or more synonyms does not exclude the
use of other synonyms. The use of examples anywhere in this
specification including examples of any terms discussed herein is
illustrative only, and is not intended to further limit the scope
and meaning of the disclosure or of any exemplified term. Likewise,
the disclosure is not limited to various embodiments given in this
specification.
[0040] Without intent to further limit the scope of the disclosure,
examples of instruments, apparatus, methods and their related
results according to the embodiments of the present disclosure are
given below. Note that titles or subtitles may be used in the
examples for convenience of a reader, which in no way should limit
the scope of the disclosure. Unless otherwise defined, all
technical and scientific terms used herein have the same meaning as
commonly understood by one of ordinary skill in the art to which
this disclosure pertains. In the case of conflict, the present
document, including definitions will control.
[0041] Embodiments of the present disclosure include systems and
methods for recommending advertisement placement based on in
network and cross network online activity analysis.
[0042] FIG. 1 illustrates an example block diagram of a host server
100 of able to analyze messages in a network 106 or across networks
including messages to or from various online media services (hosted
by media service servers 108A-N), third party content servers 112,
and/or promotional content server 114.
[0043] The client devices 102A-N can be any system and/or device,
and/or any combination of devices/systems that is able to establish
a connection with another device, a server and/or other systems.
Client devices 102A-N each typically include a display and/or other
output functionalities to present information and data exchanged
between among the devices 102A-N and the host server 100.
[0044] For example, the client devices 102 can include mobile, hand
held or portable devices or non-portable devices and can be any of,
but not limited to, a server desktop, a desktop computer, a
computer cluster, or portable devices including, a notebook, a
laptop computer, a handheld computer, a palmtop computer, a mobile
phone, a cell phone, a smart phone, a PDA, a Blackberry device, a
Treo, a handheld tablet (e.g. an iPad, a Galaxy, Xoom Tablet,
etc.), a tablet PC, a thin-client, a hand held console, a hand held
gaming device or console, an iPhone, and/or any other portable,
mobile, hand held devices, etc. The input mechanism on client
devices 102 can include touch screen keypad (including single
touch, multi-touch, gesture sensing in 2D or 3D, etc.), a physical
keypad, a mouse, a pointer, a track pad, motion detector (e.g.,
including 1-axis, 2-axis, 3-axis accelerometer, etc.), a light
sensor, capacitance sensor, resistance sensor, temperature sensor,
proximity sensor, a piezoelectric device, device orientation
detector (e.g., electronic compass, tilt sensor, rotation sensor,
gyroscope, accelerometer), or a combination of the above.
[0045] The client devices 102A-N, media service servers 108A-N, the
respective networks of users 116A-N, a content server 112, and/or
promotional content server 114, can be coupled to the network 106
and/or multiple networks. In some embodiments, the devices 102A-N
and host server 100 may be directly connected to one another. The
media services hosted by the media service servers 108A-N can
include any online or web-based media services or networking
services whereby a crowd or network of users contribute to the
distribution of original or reposted content. These media services
include, for example, Twitter, Facebook, Google+, Linkedin, and any
other sites, services, or platforms where users can share
information and networks with other users.
[0046] In one embodiment, the host server 100 is operable to
analyze streams or sets of messages in a network or across networks
to extract statistics to determine useful data such as trends,
topics, behaviors, etc. The streams or sets of messages/content can
be the target of any online or network-based activity, some of
which are illustrated in the example of FIG. 2A. For example, any
message or content resulting from or as the basis of activities
between users and a network resource (e.g., content provider,
networking site, media service provider, online promoter, etc.) can
be analyzed for which analytics can be used for various
applications including, content/message
personalization/customization and filtering, trend/popularity
detection (on certain sites (e.g., what's popular on Twitter in the
last 2 hours), across all sites or select sets of sites, over a
certain time period , in a certain geographical locale (e.g., in
the United State), as relating to a certain topic (e.g., what's
trending in sports right now), etc.) or a combination of the above.
Additional applications include targeted advertising from a
user-driven facet, platform-driven facet, timing-facet,
delivery-style/presentation-style-facet, advertiser-facet, or any
combination of the above.
[0047] In general, the host server 100 operates in real-time or
near real-time and is able to generate useful analytics/statistics
regarding network or online activity to detect current trends or
predict upcoming trends for various applications. Delay time
analytics and statistics can also be extracted in any specified
timing window. In one embodiment, message/content analytics can
also be used in generating unique user interfaces and UI features
useful for displaying trends or popular topics/types/people/content
in an intuitive manner for navigation, as illustrated and will be
further described with reference to the screenshots of FIGS.
11-12.
[0048] Functions and techniques performed by the host server 100
and the components therein are described in detail with further
references to the examples of FIGS. 3A-B.
[0049] In general, network 106, over which the client devices
102A-N, the host server 100, and/or various media service servers
108A-N, content server 112, and/or promotional content server 114
communicate, may be a cellular network, a telephonic network, an
open network, such as the Internet, or a private network, such as
an intranet and/or the extranet, or any combination thereof. For
example, the Internet can provide file transfer, remote log in,
email, news, RSS, cloud-based services, instant messaging, visual
voicemail, push mail, VoIP, and other services through any known or
convenient protocol, such as, but is not limited to the TCP/IP
protocol, Open System Interconnections (OSI), FTP, UPnP, iSCSI,
NSF, ISDN, PDH, RS-232, SDH, SONET, etc.
[0050] The network 106 can be any collection of distinct networks
operating wholly or partially in conjunction to provide
connectivity to the client devices 102 and the host server 100 and
may appear as one or more networks to the serviced systems and
devices. In one embodiment, communications to and from the client
devices 102 can be achieved by an open network, such as the
Internet, or a private network, such as an intranet and/or the
extranet. In one embodiment, communications can be achieved by a
secure communications protocol, such as secure sockets layer (SSL),
or transport layer security (TLS).
[0051] In addition, communications can be achieved via one or more
networks, such as, but are not limited to, one or more of WiMax, a
Local Area Network (LAN), Wireless Local Area Network (WLAN), a
Personal area network (PAN), a Campus area network (CAN), a
Metropolitan area network (MAN), a Wide area network (WAN), a
Wireless wide area network (WWAN), enabled with technologies such
as, by way of example, Global System for Mobile Communications
(GSM), Personal Communications Service (PCS), Digital Advanced
Mobile Phone Service (D-Amps), Bluetooth, Wi-Fi, Fixed Wireless
Data, 2G, 2.5G, 3G, 4G, IMT-Advanced, pre-4G, 3G LTE, 3GPP LTE, LTE
Advanced, mobile WiMax, WiMax 2, WirelessMAN-Advanced networks,
enhanced data rates for GSM evolution (EDGE), General packet radio
service (GPRS), enhanced GPRS, iBurst, UMTS, HSPDA, HSUPA, HSPA,
UMTS-TDD, 1xRTT, EV-DO, messaging protocols such as, TCP/IP, SMS,
MMS, extensible messaging and presence protocol (XMPP), real time
messaging protocol (RTMP), instant messaging and presence protocol
(IMPP), instant messaging, USSD, IRC, or any other wireless data
networks or messaging protocols.
[0052] The host server 100 may include internally or be externally
coupled to a user repository 118, a user analytics repository 120,
a configuration data repository 122, a customized stream repository
124, an analytics repository 126 and/or a metadata repository 128.
The repositories can store software, descriptive data, images,
system information, drivers, and/or any other data item utilized by
other components of the host server 100 and/or any other servers
for operation. The repositories may be managed by a database
management system (DBMS), for example but not limited to, Oracle,
DB2, Microsoft Access, Microsoft SQL Server, PostgreSQL, MySQL,
FileMaker, etc.
[0053] The repositories can be implemented via object-oriented
technology and/or via text files, and can be managed by a
distributed database management system, an object-oriented database
management system (OODBMS) (e.g., ConceptBase, FastDB Main Memory
Database Management System, JDOInstruments, ObjectDB, etc.), an
object-relational database management system (ORDBMS) (e.g.,
Informix, OpenLink Virtuoso, VMDS, etc.), a file system, and/or any
other convenient or known database management package.
[0054] In some embodiments, the host server 100 is able to provide
data to be stored in the user repository 118, the user analytics
repository 120, the configuration data repository 122, the
customized stream repository 124, the analytics repository 126
and/or the metadata repository 128. The user repository 128 and/or
user analytics repository 120 can store user information, user
profile information, demographics information, analytics,
statistics regarding consumed content and posted content, user
influence, usage trends, trending topics, search terms, search
trends, user response rates, topics of interest, online activity
profile, topics of expertise, social relationships, friends on
various networks or online media sites, social statistics (growth
in friends, change in influence, level of sentiment or trust about
them from others, where they fit in the social graph, who they are
related to, who they are similar to), etc.
[0055] One embodiment further includes the assistant configuration
data repository 122 which can store rule sets which specify actions
to be performed on a message based on a detected condition or sets
of conditions, for a given user or users meeting certain criteria,
etc. The rule sets can be user defined or machine created (e.g.,
from machine learning user behavior or aggregate user behavior) to
customize the way messages and content from various sources are
organized and presented to a user or groups of users. The
customized stream repository 124 can store streams of messages or
content that is personalized or customized to individual users
including streams with liked content, filtered content, categorized
based on topic, type, content, associated users, people, related
sites or sources, and/or prioritized content based on relevance or
importance.
[0056] One embodiment further includes the analytics repository 126
which can store analytics or statistical data regarding messages,
content, websites, searches, media network activity, or any online
or network activity surrounding messages, content, people, events,
online media sites, social media sites, content providers, any
other third party services or online services, etc. The metadata
repository 128 stores metadata for online content and messages. The
metadata can be machine annotated or user annotated and can include
both static and/or dynamic metadata which specifies semantic type
or attributes of messages or other content.
[0057] Specifically, the metadata can be extracted or attached to
messages/content in or across networks 106 by the host server 100.
Metadata can also include formatting and display information such
as a custom avatar image, background, layout, font choice,
stylesheet or CSS attributes. Message metadata can be extended by
plug-ins as well, enabling additional layers of metadata and
functionality to be added to messages via the host server 100.
[0058] Additional details of examples of types of data stored in
repositories are illustrated with further reference to database
entries shown in examples of FIG. 4A-FIG. 4C.
[0059] FIG. 2A depicts an example block diagram showing the various
origins and destinations of messages/actions and/or content that
are the subject of online or network activity. Any
message/action/content that is the subject of online or network
activity which is user-driven or machine-driven can be detected and
analyzed by the host server 200 to extract useful information for
trending, personalization, customizing, or filtering purposes. The
content sources 208A-N and users 216A-N and 217 can be
destinations/origins of any message/content or be the
originator/recipient on an action performed on a
message/content.
[0060] Actions can include, by way of example but not limitation,
posted, replied to, reposted, received, liked, annotated, read,
saved, favorited, bookmarked, viewed, deleted, tagged, commented,
tweeted, linked, searched for, etc. Messages and/or content can
generally include, messages associated with video content, messages
associated audio content, and messages associated photos, any
message interacted with by humans or machines, user profiles, user
events, user likes or dislikes, status updates, mentions, news,
news feeds, current events, breaking news, tweets, messages
associated links, notes, web pages, documents, email messages,
comments, chat messages/logs, SMS messages, etc.
[0061] Messages or content 211 can be sent between a network of
users 216A of a content source A 208A (e.g., an online networking
site or other content sharing/networking sites) or be the subject
of online activity by users 216A of the online site of content
source A 208A. The messages and/or content 221 analyzed can also be
transmitted between sites (e.g., source A 208A and source B
208B).
[0062] The messages and/or content can include messages 291 acted
upon between a user 217A and a social network of user 216A,
messages 231 between a social network of users 216A and a different
online network site (e.g., content source 208A), messages 241 acted
upon between the host 200 and a content source (e.g., content
source B 208B), messages/content 251 between a network of users
216B (e.g., users of Facebook or Twitter) and host server 200,
messages/content 261 acted upon between users of different online
networks (e.g., 216B and 216N), or messages/content 271 between any
user 217N (e.g., a user who is not necessarily part of a given
social network or any social network) and a source N 208N, or
content/messages 281 between any user 217N directly to the host
200.
[0063] FIG. 2B depicts a diagram showing examples of media services
whose messages can be analyzed for various applications. The set of
messages/content in question can be analyzed in accordance to set
of rules applied by the rules engine. The results of the analysis
and statistics can be used in various applications including
individual users, for enterprises/companies or organizations, for
teams of people or for specific applications, for detecting,
identifying trends, filtering/prioritizing according to
topics/trends/what's popular, and for generating interactive user
interfaces which depict trends or popular topics/ideas/concepts
updatable in real time or near real time. The interactive UI may
also be actionable to navigate to or through related topics, tags,
ideas, people, users, or content.
[0064] FIG. 3A depicts an example block diagram of a host server
200 able to analyze messages in or across networks for various
applications.
[0065] The host server 300 can include, for example, a network
interface 302, a user profiling engine 310, a message analysis
engine 330, a scoring engine 340, a user interface engine 350, an
information stream personalization engine 355, a user assistance
agent 360, and/or a content targeting engine 380. Additional or
less components/modules/engines can be included in the host server
300 and each illustrated component.
[0066] The network interface 201 can be a networking module that
enables the host server 200 to mediate data in a network with an
entity that is external to the host server 200, through any known
and/or convenient communications protocol supported by the host and
the external entity. The network interface 201 can include one or
more of a network adaptor card, a wireless network interface card
(e.g., SMS interface, WiFi interface, interfaces for various
generations of mobile communication standards including but not
limited to 1G, 2G, 3G, 3.5G, 4G, LTE, etc.,), Bluetooth, a router,
an access point, a wireless router, a switch, a multilayer switch,
a protocol converter, a gateway, a bridge, bridge router, a hub, a
digital media receiver, and/or a repeater.
[0067] As used herein, a "module," a "manager," an "agent," a
"tracker," a "handler," a "detector," an "interface," or an
"engine" includes a general purpose, dedicated or shared processor
and, typically, firmware or software modules that are executed by
the processor. Depending upon implementation-specific or other
considerations, the module, manager, tracker, agent, handler, or
engine can be centralized or its functionality distributed. The
module, manager, tracker, agent, handler, or engine can include
general or special purpose hardware, firmware, or software embodied
in a computer-readable (storage) medium for execution by the
processor.
[0068] As used herein, a computer-readable medium or
computer-readable storage medium is intended to include all mediums
that are statutory (e.g., in the United States, under 35 U.S.C.
101), and to specifically exclude all mediums that are
non-statutory in nature to the extent that the exclusion is
necessary for a claim that includes the computer-readable (storage)
medium to be valid. Known statutory computer-readable mediums
include hardware (e.g., registers, random access memory (RAM),
non-volatile (NV) storage, to name a few), but may or may not be
limited to hardware.
[0069] One embodiment of the host server 200 includes the user
profiling engine 210. The user profiling engine 210 can be any
combination of software agents and/or hardware modules (e.g.,
including processors and/or memory units) able to detect,
aggregate, generate, create, predict, retrieve, determine, identity
user interests and creating a profile from the user's interests,
based from a user's online or network-based activities.
[0070] The user profiling engine 210 can, for example, determine
the interests of a user without requiring any interaction other
than to provide an online identity (e.g. Twitter or Facebook
username or other online sites). The user profiling engine 210 can
generate an interest profile (e.g., via the interest profile
generator 214) with a list of concepts/topics that are of interest
to a user. The concepts that are listed may be weighted (e.g., by
the weighting engine) in accordance with level of relevance or
level of interest to the user. For example, if a user is interested
in the company "Microsoft" as detected from his/her feeds, status
updates, messages, emails, etc. this word can appear in that
profile, and it can be further weighted based on a level of
interest as compared to other concepts/topics in the user's
interest profile.
[0071] The user profile further includes an activity analyzer 211
which detects various user activities online for use in analyzing
user behavior to detect/identify user interests in generating the
interest profile. The activities that can be detected and analyzed
include, by way of example, posted a message, shared a message,
liked a message, favorited a message, tagged a message, annotated a
message, rated a message, and commented on the message, replied to
the message, viewed the message, saved or bookmarked the
message.
[0072] The activities can also include activities/social
relationships relating to other users as detected or analyzed by a
social relationships analyzer 213 of the user profiling engine 210.
For example, people parameters of people who interacted with a
message, people who a user is friends with or connected to,
followed people, following people, people who follow specified
other people, people with a certain social influence level,
geographical parameters of the people, membership or group
affiliation, degrees of separation, screen name of an author,
author follower count, author following count, author average
messages per day.
[0073] User interests can be detected by the interest detector 212
by analyzing user content provided in the online activity at or via
the online media services, the user content including
user-submitted content or user-generated content. The interests of
the user can also be determined from other users with whom the user
is connected or is friends in the online media services.
[0074] The statistics extraction engine 215 reviews the results of
the analysis and extracts quantitative information about the user
and the associated interests. In one embodiment, the interests of
the user are represented by concepts weighted according to analysis
of user content which is subject of the online activities at the
online media services, an example of which is illustrated in a data
entry for user analytics shown in FIG. 4A. Weights can be assigned
by the weighting engine based on results of activity and message
analysis.
[0075] The statistics or any qualitative data computed as a
function of time in a given time period or in real time can be used
to detect trends (e.g., via the trending engine), potential trends
or upcoming trends from any set of messages or online activity. For
example, sets of messages relating to a given user can be analyzed
to identify trends in the user's interest. Messages/content
relating to a given platform can be analyzed to detect what is
popular on that site right now. Messages/content relating to a
specific topic (e.g., sports) can be analyzed to identify what's
currently popular or trending in sports news.
[0076] Concepts or topics can be identified from messages by the
message analysis engine 230 through natural language processing
(e.g., by the natural language processing engine 231). The
identified concepts or topics can be used to build a user's
interest profile or to determine the related concepts/ideas of a
given message, or piece of content to further determine appropriate
action. When using message analysis to build an interest profile
for a given user, the following steps can be performed:
[0077] 1) Retrieve messages acted on (e.g., written, liked,
commented, etc.) by user X. 2) For each message, detect language
tokens (e.g. semi-colons, comma's, whitespaces, others, etc.) and
identify social network tokens (e.g., hash tags, @ tags, + tags, or
other tags, URLs/URIs, usernames, emoticons, micro-syntax, etc.).
3) For each message, assign part-of-speech tags to words using, for
example, a dictionary (e.g. noun, adjective, verb, pronoun,
unknown). 4) Collect nouns, pronouns and/or unknown words from all
messages and take the most frequently occurring N words. 5)
Refine/optimize this list of words by omitting common words and
written expressions using dictionaries. The resulting interest
profile will have a list of words. Each word can be assigned a
weighting which is based on how often that word occurred in user
X's online activity.
[0078] In general, the above analysis process can be applied to any
set of messages to retrieve a list of words which can represent the
common or frequently occurring topics, themes, concepts, places,
people, or things, etc. Such detection can be used to detect,
identify, predict, determine trends, upcoming trends, and/or
popular topics/themes/concepts from any set of messages. The set of
messages can be relating those across multiple platforms/services
(e.g., all messages/content/activity on Twitter, Facebook and
Linkedin in the last 10 hours), across a given platform/service
(e.g., all activity on Twitter in the last 2 hours), across one or
more platforms/services in a given geographical local (e.g., all
activity on Twitter, Facebook in San Francisco), across one or more
platforms/services for a given user, or a specific group of users,
across one or more platform/services as pertaining to a specific
topic (e.g., US Open, NBA, etc.), or any combination of the above
parameters.
[0079] For example, a user can choose to detect trends in
activities for people or a group of users that he follows on
Twitter, or to access trends from last week. Changes in trends can
also be determined, the strength of a given trend (e.g., how
rapidly some topic/concept is becoming popular) can also be
computed by performing quantitative analysis on messages/content
and other activities occurring across a single network or multiple
networks and any number of social media platforms.
[0080] In one embodiment, the concepts that are detected can be
filtered/optimized from messages/content through disambiguation of
a given keyword having multiple meanings (e.g. via the word
disambiguation engine 333). For example, the word "Java" has
multiple meanings/contexts including, for example, Java, the island
in Indonesia, is it Java, the programming language. In this
instance, disambiguation processes can be performed to determine
which meaning of the word is applicable.
[0081] In some instances, disambiguation can be performed by
analyzing the surrounding words in the sentence that the word
occurred in. In this example, the surrounding sentence could be
"I'm traveling to Java next week." VS "I was programming Java all
day," which allows a system to decide the correct definition of the
word.
[0082] In one embodiment, when the user profiling engine 310 builds
an interest profile for the user, all words that are found are
generally of interest to a user. So for this collection of words,
the word disambiguation engine 333 can use the user, or the rest of
the messages, as a context to disambiguate the meaning of the
words. For example, in one embodiment, a large dictionary of known
words and related categories can be locally stored, externally
accessed/queried. For example, the dictionary can be synthesized by
combining an encyclopedia's (e.g., Wikipedia or other databases)
list of topics with the categories those topics belong to.
[0083] For messages/content pertaining to a user X, or for any
given set of messages, there are a list of words P that need to be
disambiguated. For each word in this list, all possible meanings
can be retrieved. In this example, this would be "Java (programming
language)", "Java" (the island). In one embodiment, for each
meaning of each word, a list of all related categories can be
determined and stored. In our example this would be "Programming,
Computing, Programming Languages, etc." and "Indonesia, Asia,
Country, Geography".
[0084] For the words in P, it can then be determined those
categories that are most frequently occurring. This can be
performed by counting and tracking the occurrences of each category
across the words in list P. In one embodiment, the amount of
category occurrences can then be used to assign a score to each
meaning of each word. In this example, if "Programming" occurred
multiple times, the meaning "Java (programming language)" will get
a higher score. Therefore making this the most correct meaning of
the word Java in a set of messages pertaining to user X, or any
given set of messages.
[0085] In addition, in one embodiment, message analysis includes
using information about the message source to detect and retrieve
relevant information. For example, additional information about
messages can be determined by retrieving and analyzing data for
relevant URLs which host the message or content. In one embodiment,
each URL or other types of content sources for a set of messages
can be analyzed to retrieve and store the information. In addition,
browser extension (e.g., bookmarklets) can be used to facilitate
this.
[0086] For example, browser extensions can be provided to the users
to share pages that they like when browsing the interne. In the
background however, (without bothering the user), this extension
can analyze the page, extract relevant meta-data (e.g. title,
description, author, popularity, type, fields, media, etc.). The
extracted information about the content source (e.g., URI or URL)
can be sent to the host 300 and stored in a repository (e.g., the
metadata repository 328).
[0087] The scoring engine 340 can determine the relevance of any
message/piece of content to a given
concept/theme/trend/topic/person/place, etc. The computed relevance
of content/message to a concept can be used for various
applications including, placement of the content/message (site,
person, timing, etc.), retrieval of the content/message when
relevant (e.g., when a search is conducted for the topic or a
related topic, when a related topic is queried or selected, when
the topic itself if queried or selected), placement of promotional
content, relevance to a group of users, personalization of message
streams for users through filtering and prioritization, etc.
[0088] In one embodiment, the scoring engine 240 can generate a
score by matching message content against an interest profile or
one or more concepts/topics/themes. The interest profile may be for
a specific user or for a specific group of users, or just for any
given context. The matching can be performed by the matching engine
241 by performing natural language processing to extract relevant
concepts from the message or other content. These relevant concepts
are then assigned a score by the scoring engine 340 based on, for
example, the frequency with which a word occurs in a given interest
profile (e.g., by the frequency and weight analyzer) and any
associated weighting of the occurred word inside the interest
profile (how interesting is that to the user or the query being
made which is represented by the interest profile). In some
instances, more than two occurrences or more can progressively
increase the score.
[0089] In one embodiment, the scoring engine 340 modifies or
determines the relevancy score based on any reposts (e.g., via the
repost analyzer 342). For example, the repost analyzer 342 can
compute or otherwise determine the number of times a given post or
message occurred in other messages coming from connections or
friends relevant to a given context (e.g., people in a certain user
group, people with certain interest, people connected/friends with
a given user, etc.). In order to compute the score based on
reposts, the number of similar messages can be determined. However,
in general, when users repost a message, they often modify the
original message to make it fit within a certain character limit.
Therefore simply finding messages with the same text might yield
poor results since exact messages will only be found in limited
numbers.
[0090] As such, for a reposted message R, a search needs to be done
across all stored messages M. If there is a match, the Repost Score
can be incremented and a similarity link can be stored by the
repost scoring engine. In one embodiment, this can be performed by
retrieving all stored messages M and compare each M to R and
identifying the M that had the most words in the sentence that
matched. In another embodiment, a database full-text `OR search`
can be performed with all words in the sentence of R. Then, rank
the results according to the number of keywords that matched and
select the top matching results as similar messages.
[0091] In one embodiment, for a reposted message R, a natural
language processing tool can be used to extract words, keywords,
symbols, and/or tokens for that message. The words/keywords can
include, but are not limited to: Nouns, Proper Nouns and
Adjectives; the tokens include, but are not limited to: URLs,
hashtags, user names, emoticons or other symbols. The repost
analyzer 342 can then sorted and packed the tokens and/or
keywords/words together into a repost index RI which can be
generated for each message in M. The Repost Score can now be
determined by performing a single database lookup on RI in M. Such
a query is resource and time efficient since it is an exact match
on a database field that can be indexed a second time via database
queries.
[0092] In some instances, content source occurrence frequency can
also be factored in (e.g., determined by the source occurrence
counter 343) to compute the score. For example, one message/piece
of content may be more relevant if it is also from a source (e.g.,
as identified by a URL/URI) with some determined prior relevance to
a context (e.g., a specific set of users, a topic, etc.). The score
can be increased if the source is frequently occurring. The source
occurrence counter 343 can compute how many times the URL in a
message occurred in messages relevant to a given context (e.g.,
from friends or connections of a given user or people that the user
is following, etc.).
[0093] One application of concept/idea/theme detection and trend
identification is personalization of a message stream for a user.
In one embodiment, personalized message streams can be created by
filtering/prioritizing various messages for the user by the
information stream personalization engine 355. The personalization
engine 355 can use a score generated by the scoring engine 340 to
determine relevance to a user, interest to a given user, based on
any specified criteria (e.g., within sports news, tech news, within
the last week, etc.). Based on the score with respect to any facet
or context, the messages can be filtered by the filtering engine
356 and prioritized by the engine 357 such that a
personalized/customized stream of messages can be created and
presented to a user.
[0094] In one embodiment, one example of a personalized/customized
stream of messages for a user is a "likestream," or a stream of
messages/content that the user likes or might like, determined by
explicit preferences or implicit preferences. For example, the host
server 200 can provide a mechanism by which users may explicitly or
implicitly "like" particular messages or people. By "liking"
something a user explicitly tells the application that it is of
interest. The host 300 (e.g., the personalization engine 355) then
assembles a directory of the things the user likes. Within this
directory, each faceted view, can be referred to as a "likestream"
of things (e.g., messages, audio content, video content or any
other content) that are liked by some set of users (such as a
single user or even a community or group, such as people within an
organization).
[0095] For each user x, a faceted directory hierarchy can be
generated dynamically that contains all their implicitly or
explicitly liked messages and/or people. This directory includes
sub-directories, each itself a likestream, for various semantic
types of messages liked by user x. For example, a typical
likestream directory can include, one or more of: [0096] All liked
items by user x; [0097] Videos liked by user x; [0098] Audio liked
by user x; [0099] News liked by user x; [0100] Products liked by
user x; [0101] Services liked by user x; [0102] Applications liked
by user x; [0103] Photos liked by user x; [0104] Quotations liked
by user x; [0105] Opinions liked by user x; [0106] People liked by
user x; [0107] Ideas/concepts liked by user x; [0108] <other
type> liked by user x.
[0109] Implicitly liked messages for user x may include any/all
messages that user x has authored, replied to, reposted, saved, or
shared. User x may also explicitly liked messages or people by
taking an action to "like" them in the application. In one
embodiment, rating scales for likes can be provided such that users
can indicate the degree to which they dislike or like an item.
[0110] In one embodiment, Likestreams can be subscribed to by other
users who are subscribers of the host service 300 or users of other
platforms (e.g., users of other social media networks). For
example, when user x views the likestream for user y it is possible
for them to subscribe to it as a stream or interest. By subscribing
to a likestream, it appears as a stream (with a corresponding
editable rule definition) in user x's main dashboard, alongside
other streams they can track (generated by other rule definitions).
User x may opt to subscribe to user y's top-level root likestream
or they can navigate directory facets to reach sub-level
likestreams that match a specific patterns (for example, a
likestream of only the videos, or only the news articles, that user
y likes).
[0111] In one embodiment, Likestreams enable users to follow facets
of people they are interested instead of everything those people
post. This enables users to filter their message streams for only
the kinds of messages they want from various people. When adding a
likestream for another user y, user x automatically follows user y
so that they can get their messages, although in a variation of
this feature it is also possible to subscribe to a likestream
without following the originator of the likestream.
[0112] In addition, Likestreams can also be browsed and searched,
both by their owners and by anyone with permission to view them,
and in such capacity they provide a means to aggregate and discover
knowledge. Messages may have specific permissions associated with
them which govern which users may take which actions on the message
including, for example: [0113] Read [0114] Write [0115] Edit [0116]
Delete [0117] Share [0118] Annotate [0119] Change permissions
[0120] Rank, score, prioritize
[0121] In one embodiment, likestreams can also be generated for
sets of people, such as groups, lists, or communities of people.
For example, a likestream, or any customized/personalized stream of
messages could be generated for the set of all people a user
follows, or just for all people tagged as "friends" or "family." A
likestream can also be generated for all people who share specific
attributes such as interests, relevance to specific topics,
geolocations, or affiliations. In one embodiment, a likestream can
also be generated for all members of the hosted service 300, or for
all members of any social network. In general, likestreams can
display messages chronologically and/or ranked by the degree to
which they are liked and/or the number of people who like them.
[0122] The user interface engine 350 can customize the presentation
of messages or content based on a given context with may be user or
administrator specified. For example, the user interface can
present topics or trend relating to `tech news` or `elections.` The
user interface can also be configured to present messages/content
in a personalized manner based on implicit and/or explicit user
interests and/or preferences. In one embodiment, the visualization
engine 351 creates a graphical visualization of concepts or topics
contained in the messages/content based on a given facet (e.g., the
context may be topic/concept driven, user driven, location driven,
platform driven, or based on any other facet), with each concept or
topic is represented by a label which is arranged radially from a
node (e.g., as generated by the interactive concept view
generator). Around this facet (represented by the common node),
there are connected topics, keywords and tags all of which are
relevant to that facet in a certain configurable/specifiable
timeframe (minutes, days, weeks).
[0123] The graphical visualization can be interactive, where,
responsive to detection of selection or activation of the label,
information related to the represented concept or topic can be
further depicted in the graphical visualization. The user interface
engine 350 can also update the graphical visualization continuously
or periodically (e.g., in real time or near real time) such that
the depicted trends/popularity or relevance levels to various
facets/users are current. The graphical visualization can also be
manipulated to plot and depict past trends at or around a certain
time or within a past time period. In general, each node has a
different visual style (color, edge thickness, etc.) which is based
on how interesting and relevant the node is to a facet or a user
(when creating a personalized graph of concepts for a user). When
clicking a node, it will show related topics, tags and keywords and
it will display related messages/content in a new window or side
panel, as illustrated in the example screenshots of FIGS.
11-13.
[0124] In one embodiment, the host server 300 can provide
mechanisms to reward users for certain social media behaviors and
achievements.
[0125] Rewards can be provided in many forms--virtual currency such
as points for use in the services hosted by server 300, Facebook
credits, etc., coupons or gift cards, physical goods and services,
or physical currency, or in the form of digital achievement badges,
or increases in a user's status, visibility, influence or relevance
to others in the hosted network and/or any other networks.
[0126] Rewards can be provided for achievements such as: [0127]
Getting n followers [0128] Recruiting n new users to bottlenose
[0129] Sending n messages [0130] Liking n messages [0131]
Annotating n messages [0132] Getting n likes on a message from
others [0133] Getting n likes in total from others [0134] Getting n
likes on their user profiles from others [0135] Getting n replies
on a message [0136] Making n replies to other users [0137] Getting
n reposts on a message [0138] Getting n views on a message [0139]
Getting n clicks on a URL in a message [0140] Getting n views on
their profile page [0141] Getting n followers for a particular
likestream of theirs [0142] Achieving an expertise rank of n on a
topic or interest [0143] Achieving influence rank of n [0144]
Detecting and reporting spam or abuse [0145] Rating content or
users of the system [0146] Adding plug-in to the system [0147]
Getting n downloads of a plug-in they added [0148] Getting n likes
on a plug-in they added
[0149] In addition to gaining points, users may also lose points if
they do things that are considered unwanted or harmful to the
system, such as: [0150] Adding content that is rated as spam or
abuse by other members [0151] Miscategorizing content when
annotating it
[0152] The host server 300 represents any one or a portion of the
functions described for the modules. The host server 200 can
include additional or less modules. More or less functions can be
included, in whole or in part, without deviating from the novel art
of the disclosure. The repositories 318, 320, 322, 324, 326 and 328
were discussed in conjunction with the description of FIG. 1.
[0153] FIG. 3B depicts an example block diagram of the user
assistance engine 360 in the host server able to perform various
customized actions on messages including actions to personalize
and/or filter messages for users.
[0154] The user assistance engine 360 can further include a
semantic rule manager 361, an annotation manager 364, a
recommendation engine 368, a machine learning engine 370, a social
influence enhancement engine 375 and/or a subscription manager.
[0155] Additional or less components can be included in the host
server 200 and each illustrated component.
[0156] As used herein, a "module," a "manager," an "agent," a
"tracker," a "handler," a "detector," an "interface," or an
"engine" includes a general purpose, dedicated or shared processor
and, typically, firmware or software modules that are executed by
the processor. Depending upon implementation-specific or other
considerations, the module, manager, tracker, agent, handler, or
engine can be centralized or its functionality distributed. The
module, manager, tracker, agent, handler, or engine can include
general or special purpose hardware, firmware, or software embodied
in a computer-readable (storage) medium for execution by the
processor.
[0157] As used herein, a computer-readable medium or
computer-readable storage medium is intended to include all mediums
that are statutory (e.g., in the United States, under 35 U.S.C.
101), and to specifically exclude all mediums that are
non-statutory in nature to the extent that the exclusion is
necessary for a claim that includes the computer-readable (storage)
medium to be valid. Known statutory computer-readable mediums
include hardware (e.g., registers, random access memory (RAM),
non-volatile (NV) storage, to name a few), but may or may not be
limited to hardware.
[0158] The semantic rule manager 361 provides a rules interface,
and engine, to manage, create, implement, revise, and/or optimize
the rules which facilitate customized, application-specific,
user-specific, use-specific manipulation, processing, retrieval,
filtering, prioritizing of messages and any content in a given
network, across networks, or across any number of different online
media sites or platforms. The rules can be defined by a user, by a
platform, a media site, the host server 300, a platform partnering
with the host 300, an organization or any other consumer or
business entity. In one embodiment, the rule set is specified by
the user or other types of entities, via a user interface provided
by the service which is independent of the online or web based
media services. Based on the set of rules, the manager 361 can
cause the server 300 to perform an action on an incoming message in
accordance with a rule set to process the incoming messages. One
example of an action is the likestream comprised of messages
implicitly or explicitly liked by the user as defined by the rule
set described in the example of FIG. 3A.
[0159] The rules managed and tracked by the manager 361 can be
defined to perform actions on messages/content based on one or more
specified criteria. The rules can be defined or specified by the
rules definition engine 362 and can include application actions
such as annotating a message, reposting a message, notifying a
user, making a recommendation to a user, launching another
application, presenting with increased or decreased visibility or
taking some other action. In some instances, the rules are
automatically determined by default or automatically created by
observing and learning system or user behavior (e.g., by the rules
learning engine), as will be further described with reference to
the machine learning engine 370.
[0160] The criteria can also be specified, defined, tracked or
updated/revised by the rules definition engine 362 and can include,
by way of example not limitation, if messages is received/acted
upon via one or more of the following services, and/or message was
(any or all) of (posted, replied to, reposted, received, liked,
annotated, read, saved, tagged, etc.) by (any or all) of (one or
more specific people, people I follow, people who follow me, people
who follow some person, people with Klout score >x, people near
some geographic place, people checked into some present activity,
members of a list, any bottlenose user, people who have some
attribute, people who do not have some attribute, or any person,
etc. In general, the rules and criteria may take many features of
messages, actions, and relationships, and any combination of the
above into account.
[0161] The rule sets can be created and applied to create robots or
assistance which can identify and customize message/content streams
for any application, setting, context, or facet. An example table
showing example rules sets to configure these assistants is
illustrated in the example of FIG. 4C.
[0162] One feature of the host server 300 is the ability to support
machine learning, creation, generation of rules of the ma chine
learning engine 370 from observing, tracking, identifying,
detecting, revising, and updating explicit and/or implicit user
preferences/feedback from user specifications and/or behavior
(e.g., by the user behavior analyzer).
[0163] Many learning rules are possible within the application
framework, including by way of example but not limitation: [0164]
By analyzing user annotations, the machine learning engine 370 or
the annotation learning engine 367 can infer and optimize rules
that learn to automate user annotations in the future, and that
learn to repost messages on behalf of a user. [0165] Rules relating
to people by adding people to a given user's interests or as being
relevant to any given facet: The user behavior engine 371 can for
instance, determine how much a user X interacts with user Y--for
example by measuring how often they interact in one or both
directions via replies, mentions, direct private messages, and
reposts, or how often they "like" messages by one another, or click
on links in messages that are posted by one another. When user X is
measured to interact with user Y above a quantitative or
qualitative threshold, recommend that user X adds user Y as an
interest (interest stream and/or relationship), or automatically
add user Y as an interest (which may be a function of yet a higher
threshold or the same threshold). [0166] Rules relating to site or
content by adding sites to a user's interests or as being relevant
to any given facet: The user behavior analyzer 371 can detect sites
that a user X cites a lot in their outgoing messages, reposts,
mentions, replies, or "likes," can automatically become interests,
or can be recommended to be added as interests for user. Once added
as an interest, any messages that are received that cite URLs in
sites of interest may then have a higher personalization score for
user X or any other specified context/facet automatically. [0167]
Add a message to as an interest (via explicit learning) to a user
or relevant to a facet: For a given message, a user can add it to
their interests manually--they can specify what they want to add
(the author, the content, particular topics, everything). The
machine learning engine 370 can add the person who made the message
automatically (even if the user doesn't follow them yet), as well
as relevant keywords or patterns in the message such as the URL and
tags etc. By adding to their interests in this manner, the engine
370 learns they are interested in this pattern such that future
messages which are received and match the interest will receive a
higher personalization score for the user. Similar process can be
performed for facets/applications other than specific users, to
identify relevant content based on key words, patterns or other
criteria. [0168] Ignore messages: The machine learning engine 370
can learn to automatically filter out or ignore messages that match
certain patterns such that spam, offensive content, or all content
from a specific party can be screened out for a user or for any
specific application/context/facet. [0169] Boost messages: The
machine learning engine 370 can also learn to automatically boost
the visibility or personalization score of messages that are more
likely to be relevant to a user or any other given facet/context.
In the case of a user, if a user X likes a lot of messages by some
author Y, then the engine 370 can learn to make all messages by
that author Y more important for user X. Similarly, the engine 370
can learn to boost the personalization score of messages that match
various other patterns such as having specific attributes or being
relevant to specific interests.
[0170] In addition, through the host server 300, anyone can mark
any message as having any semantic type or attributes. This may
eventually result in some percentage of miscategorized messages.
The server 300 may be configured to leverage collaborative
filtering in order to curate messages, and detect and filter out
errors (e.g., via the collaborative curator 372 of the machine
learning engine 370).
[0171] One example method for collaborative filtering is as
follows:
[0172] 1. When user a marks item P as type x, then it shows up as
type x for that user only no matter what (even if other people
disagree).
[0173] 2. Types added to item by the item's author are innocent
until proven guilty: They automatically show up for the crowd until
and unless >n non-authors of item subsequently disagree by
unmarking type x from item. If the item is unmarked by the crowd,
then x doesn't show up on item for anyone other than author
anymore. In other words, the author's types show up for everyone,
but are removed for everyone other than the author, if enough
people disagree.
[0174] 3. Types added to item by non-authors of item are
guilty-until-proven innocent. If >m non-authors of item mark
item as type x, then x shows up for everyone. In other words, there
must be some agreement before an item will show up as type x, for
people other than the person who marks it as x. One exception is of
course if the author marks the item as x--in which case see
(2).
[0175] 4. The variables n and m (the thresholds for "disagreement"
and "agreement") can be changed dynamically to adjust the curation
thresholds.
[0176] Another aspect of machine learning or learning from the user
crowd is leveraging message annotations by users (e.g., via the
annotation manager 364). For example, if a user shares a message
with a URL to the YouTube website, the server 300 can, based on
various analysis techniques determine that the message is
associated with a video. In some instances, the user can be queried
to assist in determining what a message relates to. For example,
the host server 300 (e.g., via the annotation manager 364) can
query a user when it is posting a new message, reposting an
existing message, liking an existing message, or otherwise acting
on some message or content.
[0177] Once the message has one or more types associated with it
(as tracked by the annotation tracking engine 365), the server 300
now has the ability to better provide better filtering of that
message or related/similar messages/content all other users. For
example if user A and user B have a filter specified for receiving
messages that are marked as "News", there could be a message M that
has no type associated with it. When user A likes the message and
assigns the type "News" to it, then the message will be filtered as
"News" for both user A and user B.
[0178] In addition to enabling manual annotation of
messages/content by users, rules can be generated which are capable
of automatically annotating messages (e.g., by the auto-annotator
366) with metadata when the messages match specific patterns--such
as originating from specific URLs or URL fragments, containing
specific keywords, being posted or authored by specific parties,
containing specific strings.
[0179] In addition, by analyzing sets of manually annotated
messages, new annotation rules can be automatically derived and
optimized over time (e.g., by the annotation learning engine 367),
that generalize from collective annotation behavior. For example,
if a community of users consistently annotate messages containing
pattern x as being of semantic type y, then a rule can learn to
make such an annotation automatically when a high enough degree of
evidence is accumulated to have sufficient confidence in what has
been learned.
[0180] In one embodiment, the host server 300 includes the ability
to recommend online actions (e.g., including identification of
online messages/content) that facilitates enhancement of social
influence by a user or any other entity (e.g., business entity,
organization, application, idea, concept, or theme). In one
embodiment, the host server 300 through the social influence
enhancement engine 375 can add an additional indicator (e.g., an
influence weight indicator) to detected, tracked, stored, and/or
analyzed messages/content. This weighting or indicator resulting in
an overview identifying messages/content that can be reposted by
the user (or some other physical entity such as a corporation or
physical entity representing some ideology) to gain more network
influence. The social influence enhancement engine 375 can also
recommend certain actions in addition to posting/reposting messages
(e.g., liking posts, friending certain people or entities,
commenting on certain messages/content) which can also result in
enhancement of social influence of a user or entity.
[0181] In one embodiment, the engine 375 computes the weighting by
looking at the strength of a friend connection and the number of
friends of that friend. Also, more sophisticated influence
information is gathered by integrating with influence metric
services like Klout.com. By measuring the relevance of a message to
the interests of a user's followers an algorithm can determine
whether the message should be reposted. By measuring historical
diffusion of similar messages in a social network, the algorithm
may estimate to what degree a particular message might spread
further, via a person's followers, and may also recommend what
times of day it should be posted in order to attain the maximum
attention and spread.
[0182] In one embodiment, the server 300 provides auto-reposting
capabilities for messages/content (e.g., via the auto-reposting
engine 377) based on conditions or criteria that is user
configured, auto-configured, or determined by any other third party
services/interests.
[0183] For example, the auto-reposting engine 377 can provide a
variation of Auto-RP in where certain messages are recommended for
repost. The user or some other entity can then decide to repost the
message or dismiss it. The criteria for auto-reposting or
recommending a message/piece of content for repost, or for
recommending that some other action be performed, can be based on
multiple scores. These can include by way of example but not
limitation: [0184] Repost Score (see above) [0185] URL Score (see
above) [0186] Frequency of interactions with the user that posted
the message [0187] An automatically learned weighting of previous
interactions with similar messages [0188] Explicitly user defined
matches [0189] The level of influence (such as Klout score) of the
author of the message [0190] The strength of relationship between
the user and the author of the message (determined for example by
the number of times the user has reposted, direct messaged,
mentioned, or replied to the author, and/or the number of times the
author has reposted, direct messaged, mentioned, or replied to the
user. [0191] The number of people who the user follows, who also
follow the author of the message--a measure of similarity between
the user's interests and the interests of the author. [0192] The
degree to which followers of the user may be interested in the
author's message, determined for example by measuring the relevance
of the message to each of the user's followers.
[0193] Formulas that include the above criteria and/or others, can
generate a cumulative score for the message/content, or some other
related action with respect to a network activity on a media site.
A threshold may be defined such that if the score crosses the
threshold, then a recommendation to repost a message is made. Users
may opt to configure the auto-repost engine 377 to repost
qualifying messages automatically, or to simply recommend them so
that they can choose to repost them manually.
[0194] In one embodiment, the auto-reposting engine 377 can learn
reposting rules for specific users or entities or other contexts,
for example, by analyzing which messages they have reposted in the
past in order to develop statistical models and/or pattern rules
that can infer when to repost a new message. For example, if a user
x has often reposted messages by another user y in the past, then
the probability weight that they should repost any new message by
user y in the future is increased. Similarly, by analyzing the
features of such messages, the times of day, and the social
relationships between user x and y, the precision of such rules can
be adjusted and further optimized.
[0195] One embodiment of the host server 300 further includes a
friend casting engine 378 which provides a default `Friendcasting
Assistant`. This assistant allows a user x to specify rules that
will automatically repost a message from another user under certain
conditions. For example, a user x can define that all messages that
match a pattern y (such as having a certain hashtag like, `#cast`,
@ tag, + tag, and/or containing certain keywords or strings or
URLs, and/or originating from a user u that matches whitelist W)
will be automatically reposted by user x. This enables people to
request that their friends repost particular messages by simply
attaching the appropriate hash tag (such as #cast) or @ tag, or
other tags to their messages, instead of having to make a direct
request for a repost via a message to each person.
[0196] The recommendation engine 368 can, using the output of the
annotation manger 264, the machine learning engine 370, and/or the
influence enhancement engine 375 and make the appropriate
recommendations to a user, entity, or any other party or
representative accessing the services/features of the host server
300. The recommendations can include rule/action sets defining
assistants which are use, application, context, and/or user
specific, recommended or suggested annotations based on observation
of system and/or user actions/behaviors, recommendations of actions
including posts/comments/reposts of content/messages which may
enhance social influence of a user or any
entity/party/representative, concept, theme, organization.
[0197] FIG. 3C depicts an example block diagram of the content
targeting engine 380 of the host server 300 able to recommend ad or
placement of other promotional content based on trends identified
from the analysis of activities occurring in or across
networks.
[0198] The content targeting engine can further include a targeted
content analyzer 381, an online identity generator 382, a trend
detection and prediction engine 385, a profile enhancement engine
383, and/or a content placement engine 384. Additional or less
components can be included in the host server 300 and each
illustrated component.
[0199] As used herein, a "module," a "manager," an "agent," a
"tracker," a "handler," a "detector," an "interface," or an
"engine" includes a general purpose, dedicated or shared processor
and, typically, firmware or software modules that are executed by
the processor. Depending upon implementation-specific or other
considerations, the module, manager, tracker, agent, handler, or
engine can be centralized or its functionality distributed. The
module, manager, tracker, agent, handler, or engine can include
general or special purpose hardware, firmware, or software embodied
in a computer-readable (storage) medium for execution by the
processor.
[0200] As used herein, a computer-readable medium or
computer-readable storage medium is intended to include all mediums
that are statutory (e.g., in the United States, under 35 U.S.C.
101), and to specifically exclude all mediums that are
non-statutory in nature to the extent that the exclusion is
necessary for a claim that includes the computer-readable (storage)
medium to be valid. Known statutory computer-readable mediums
include hardware (e.g., registers, random access memory (RAM),
non-volatile (NV) storage, to name a few), but may or may not be
limited to hardware.
[0201] The platform hosted by the server 300 can in some
embodiments, additional provide targeting content (e.g., ads,
coupons, ideas or other promotional content) to users of a client
application, or other application that use platform's API, or other
applications otherwise in communication with the server 300 and/or
its visitors/users. Advertisements or other promotional content can
be are targeted to users based on a number of methods:
[0202] Targeting to user interest profiles (e.g., which can be used
by the online identify generator 382 to generate an online identify
for a user)--each user has a rich interest profile generated by the
host server 300. This profile can include statistics about many
dimensions (e.g., generated by the analytics generator) of the
user, for example: their interests, their social relationships, the
degree to which they trust other people on various topics, the
degree to which other people trust them on various topics, their
social influence, their demographics, the sites they are interested
in, the content and products they are interested in, statistics
about the people they repost or reply to or who repost or reply to
them, the people they are interested in, their present geo-location
and path, as well as other locations they are interested in,
etc.
[0203] Their online activity including information regarding,
various types of content they are interested in (videos, audio,
questions, classified ads, etc.), their usage behavior with respect
to the platform hosted by server 300 (how often the login, stats
about their messaging activity, various analytics of their usage
activity to derive trends (e.g., by the trend detection and
prediction engine 385) about when they are active and what gets
them to take various actions in the application such as clicking an
ad or reposting a message, etc.), trends in their interests (such
as which interests are gaining or decline with what momentum) and
trends in their social relationships (such as which people they
interact with more, read more, repost more, reply to more, pay
attention to more).
[0204] Profile information can be determined by the online identify
generator 382 from existing user profiles of the user on the Web,
as well as from profile information that is manually contributed by
other users, as well as information that is derived through data
mining, analytics and machine learning of user behavior by the
platform hosted by server 300 (e.g., the analytics generator) and
any other networks such as media networks and/or social networks
(such as Twitter and Facebook).
[0205] Note that the trend detection and prediction engine 385 can
identify past trends and current trends from any set of
messages/activity occurring in one network (e.g., one social media
network) or across multiple networks (e.g., multiple social media
networks). The trends that are detected or identified need not be
for a specific user, but can be for a group of users or based on
some other context. For example, trends in sports news, or trends
in the economy, or trends/what's popular in the SF bay area, or
trends in Europe, or what's popular among Facebook users in India,
can be detected and identified. The promoter/advertiser can specify
the facet with which to view analytics to identify ideal targets
for the promoted content.
[0206] In addition, emerging or upcoming trends, such as a
prediction of trends can also be performed by the trend detection
and prediction engine 385. For example, upcoming or emerging
popular topics/concepts/figures can be detected versus
topics/concepts/figures which are generally popular (e.g., steady
state). For example, in the context of NBA, the figure `Jeremy Lin`
can be detected as an emerging popular trend of a recent few weeks
where as `Kobe Bryant` can be identified as a generally trendy
topic for several years among NBA fans or sports news.
[0207] With placement, the content placement engine 384 can overlay
content among message/content streams in the platform hosted by the
server 300. The content can include content that is created within
the platform of the host server 300, to other users the same
platform or other platforms, or clients accessing the same platform
(e.g., desktop application or a mobile application/client). The
content that is placed based on user, activity, geolocation, UI
placement, and/or timing targeting can also include third party
content. In general, the Bottlenose content can include any kind of
content (text, graphics, audio, video, animation, ads)
[0208] In general, the content placement engine 386 can place
content anywhere in the platform or any other clients for accessing
the platform--for example: on pages, screens or windows within the
application; as messages or as blocks of content in the messaging
area that behave like messages; in the banner, footer, or sides of
the application window. The UI selection engine can identify the
suitable placement within a page in a given user interface.
[0209] In one embodiment, the content can be automatically to
external networks such as Twitter or Facebook. In some instances,
it remains within the hosted platform but provided to third-party
applications that request such information from the host server
300.
[0210] The targeted content analyzer 381 can analyze content on the
fly, for example, when messages or content are shown to users via
the hosted platform. The analyzer 381 can determine the relevant
concepts and interests, and show any relevant promotional content
in the user interface to the user, either via the web-based client,
a desktop client, and/or a mobile client. The promotional content
(e.g., either created within the platform of the host server 300 or
whether it is third party content) can appear within the user
interface in several ways: as banner or sidebar ads, adjacent to a
message/content stream, next to or within search results in the
hosted application or any other applications that obtains search
results from the hosted platform, or directly within the stream of
messages/messages depicted in the user interface, but appearing in
a different manner, as can be determined by the content placement
engine 384.
[0211] In one embodiment, by showing ads or other promotional
content within the message/content stream, the host server 300 can
also overlay its own ads on the message/content stream--such as a
message stream of external social media (e.g., Twitter or Facebook)
messages/activities/content--without altering the original message
stream or posting any ads to the external services (e.g., in
Facebook or Twitter platforms). In other words, the content
targeting engine 380 can interleave the promotional content with
the messages. For example, the interleaved content can look like
specially formatted messages--but they are marked as ads.
[0212] For example, an ad from the host 300 can appear between two
messages from other networks such as Twitter or Facebook. The
advertisement can reside, in one embodiment, in the hosted platform
and only shown and depicted to users of the hosted platform and not
posted out to Twitter or Facebook as an actual message.
[0213] In one embodiment, the promoted content can be created as
message annotations within streams (e.g., by the placement engine
384). For example, the engine 384 can make create words within
messages/content (such as messages from Twitter) into hotlinks or
hover-points. When a user either clicks on them or hovers over
them, relevant information can be shown which may include
advertising or marketing messages. In one embodiment, ads such as
banners, ads that appear woven between messages, and annotations to
message content, can be targeted to the content of the message(s)
that area appearing to a user and/or to the specific user's profile
information (e.g., via the user selection engine of the placement
engine 384). In other words promotional content targeting can be
based on message content or can be based on user-targeting, or
both. In addition, targeting can further include location or timing
factor considerations, for example, when factoring into trends or
"what's hot/popular" as these categories can include a location or
timing parameter, or both.
[0214] In one embodiment, the server 300 provides special "bots"
(software agents) that perform tasks within hosted application as
well as client applications. Bots are special type of the
Assistant, as previously described with respect to the example of
FIG. 3B. In one embodiment, bots are capable of monitoring what a
specific user is sending messages about (such as what they are
tweeting about), and then intelligently replying to the user with
responses of various kinds (such as to provide relevant
information, to ask the user relevant questions, to offer relevant
advertising, to provide relevant advice, to give relevant feedback
or praise to the user).
[0215] For example, an advertising bot can monitor what a user is
talking about in platform, or external platforms, and if it notices
that they have changed location and are asking about where to have
lunch, it might then recommend places near the user's present
location where they could have a lunch they would like. Or for
example, when a user sends messages about a particular product or
technical need, the bot could reply with an offer of competing
products, or related coupons or special offers, or an offer for
information related to the product or need, or could even connect a
live sales agent with the user and enable the sales agent to reply
to them right away.
[0216] In another example, a concierge bot could respond to simple
questions and commands from users to get information or execute and
complete certain tasks. If a user addressed the concierge bot with
a private message containing such a request or command, the
concierge can then go to work on the task for the user, and reply
to them with questions or results. For example the concierge bot
could respond to a user's request to book a flight, or book dinner
reservations, or order a cab. It can interact conversationally with
the user to ask further questions in order to complete the task,
disambiguate what the user wants, narrow results, make choices or
purchases on behalf of the user, or provide user information to
other services when requested by them.
[0217] A concierge can also provide personalized recommendations or
advice to users as they do things while using Bottlenose. This can
include giving them either solicited or unsolicited suggestions,
whether the user is actively engaging with the Bottlenose app or
the app is idle. For example, if the user is actively using the app
to read something or send messages or engage in a conversation the
concierge can make relevant suggestions to what it sees them doing;
but even if the user is not actively engaging--such as when
passively walking down the street--for example, by detection of
their location for example via their mobile device, then the
concierge bot can make relevant suggestions to the user for their
present location and possible activity or goals or interests at
that location.
[0218] In one embodiment, the server 300 can generate the analytics
(e. g, by the content analyzer 381 and the online identity
generator 382) and provide analytics systems both to users of
Bottlenose and marketers/advertisers. Analytics that are generated
can provide high level as well as granular data and analysis about
user behavior, usage trends, aggregate user behavior, search terms
and search trends, overall interest trends (past trends, current
trends, emerging or predicted trends), user value, user influence,
user expertise, user response rates, etc.
[0219] In one embodiment, analytics which are generated by the
server 300 can provide each user with a detailed report of how they
are performing, and how each of their messages has performed in the
platform hosted by server 300 as well as in other social media
networks, that the host 300 can analyze.
[0220] In one embodiment, the targeting engine 380 can provide
advertisers and marketers with analytics to help create and target
campaigns to user segments (by interests, demographics, geography,
user behavior statistics, time slots, industry or affiliations to
organizations, political affiliations, sentiment on various topics,
or relevance to clusters of attributes or particular topics).
Analytics may also enable advertisers to measure and adjust the
performance of a campaign in real time, manually or automatically,
to optimize for specific advertiser-goals (such as get the most
clicks, or reach the most people, or generate the most sales,
etc.)
[0221] In one embodiment, the targeting engine 380 can annotate
third-party user profiles (e.g., via the user profile enhancement
engine 383) to add richer information to them, when they appear in
the hosted application environment or on third-party clients or
applications that show those profiles. Within the hosted platform,
user profiles may display plug-ins, or may have new features
provided by plug-ins. In addition, through the platform of the host
server 300, users can add new tags to their profiles, as well as
new fields, new metadata, and new data. Users can also customize
the design of their profiles (adding their own HTML, CSS, layout or
template, or specific design elements)
[0222] In one embodiment users can add custom content to their
profiles, such as new sections of content, edit and modify their
interest profiles--to add an interest, or modify their level of
interest in a topic. In addition, user profiles or an online
identify profile generated by the generator 382 can include
visualizations of user social relationships, or provide analytics
on their value to the network or their behavior, or their social
statistics (such as growth in friends, change in influence, level
of sentiment or trust about them from others, where they fit in the
social graph, who they are related to, who they are similar to,
etc.)
[0223] In one embodiment, profiles can provide as a mechanism to
send a message to a person, where that message may be screened or
may require a fee to send, or may be sent without restrictions.
Messages sent to users via their profile pages may also be
semantically tagged to be of a specific type, like any other
Bottlenose messages.
[0224] In one embodiment, profiles can provide alerts to the people
they represent and to people who visit and view these profiles.
Alerts might include a notification that the user being viewed is
presently geographically near to the user viewing the profile, or
they might be notifications that the viewing user shares certain
interests or friends with the user being viewed. In one embodiment,
profiles can provide additional functionality for initiating
various actions between the person they represent and the party
viewing the profile (such as scheduling a meeting, or making a
phone call, doing a video conference, providing an endorsement or
requesting one, making a request or offer, or doing a
transaction).
[0225] In one embodiment, profiles can provide different
information to the party that owns the profile than to parties who
don't own it and are just viewing it. The owner of a profile may be
able to see analytics and statistics about themselves that are not
visible to anyone else. In addition personalized and private
services may be provided to the profile owner via their
profile.
[0226] FIG. 4A illustrates an example entry 400 in a user analytics
repository. An example entry 400 can include a user identifier 402
(user name, real name, logon name), demographic information
including age 404 and/or other information, an identification of
registered media sites 406, influence score of the user 408, for
example. The entry can also include the interest profile 410 of the
user represented by a list of topics/concepts which can include
ideas, products, services, people, sites, or any other entities. In
one embodiment, the list of topics/concepts can be weighted to
indicate relative level of interest of the user in each of the
represented topics/concepts.
[0227] FIG. 4B illustrates an example entry 430 in a message
analytics repository. The example entry 430 can include, an
identification of the message 432, the action type 434 relating to
the message, the user who acted on the message 436, an
identification of the media platform 438 through which the action
was generated, an original content source 440, and/or the analytics
442 associated with the message 432. The analytics can include, for
example, metadata, annotations, URL metadata (metadata from
cnn.com), and/or an identification of similar messages with may
represent reposts. The analytics can be derived or generated by the
host system shown in the example of FIGS. 3A-3B. The analytics can
also be derived or generated by hosted components residing on the
client side, or in any part contributed by end users, consumers, or
other third party entities.
[0228] FIG. 4C illustrates a table 450 showing various
configuration settings in a semantic rules set.
[0229] The semantic rule set can be specified to configure
assistants to customize media content/messages or activities from
one or more media sources (e.g., social media sites or platforms)
to be optimally presented for various applications. For example,
one assistant can be configured to aggregate and show all posts
across multiple media sites by a popular figure (e.g., Mitt
Romney), one assistance can be configured to show all posts on
Twitter relating to an entity (e.g., the Boston Celtics, or the
World Trade Center site) in a given time frame, assistants can also
be configured to filter and show content relating to certain users
or posted/acted on by certain users (e.g., select users who are
members of a group or certain select users that specified according
to some other criteria).
[0230] Multiple assistants can be created from different rule sets
such that multiple content or message streams are generated for
different applications. Each rule set can implement one or a
combination of conditions (e.g., as shown in sets 452, 454 an 465),
and when the condition(s) are met, any number of the actions x 458
can be performed.
[0231] The action x can include, for example, any number of such
actions as: show me the message in a particular view or stream,
adjust the relevance or visibility of the message, play a specific
sound, alert me by email, alert me by SMS, generate a desktop
alert, highlight the message, automatically annotate or tag the
message, repost the message, delete the message, hide the message,
file the message, reply to the message, translate the message,
change the personalization score of the message, save the message,
add the message to my interests, add the author of the message to
my interests, share the message, launch a plug-in or another
application, call a function, send the message to another
application, export the message as data, view the message in a
specific viewer, learn something from the message, etc.
[0232] FIG. 5 illustrates an example architecture of a system which
analyzes messages in a network or across networks to/from various
online media sites and/or users.
[0233] The system can include client-side 502 components and/or
server-side components 504. The client-side components 502 which
can include a single client device or multiple client devices
(e.g., a single laptop or multiple
laptops/servers/computers/phones/tablets or other computing
devices). The client-side components 502 can also include one or
more of multiple clients (e.g., the web-client, a desktop client,
and/or a mobile client).
[0234] In one embodiment, a client device in the client side 502
components can determine, from the set of messages, commonly or
frequently occurring topics. The client device includes an end user
device such as a laptop, computer or mobile computing device
(mobile phone, tablet, etc.) on the client side 502 of the
architecture. The client device on the client side 502 can, for
example, computes at least a portion (e.g., some or all) of the
analytics for the commonly or frequently occurring topics in the
set of messages that indicate respective levels of popularity which
are then presented as indicators at the client device (e.g., via
the user interface component) in a graphical arrangement which
depends on the respective levels of popularity (via the client
device). The client-side components 502 can include a user
interface component which is also able to depict incoming
messages/content in a stream personalized for the user with the
visibility of those messages which are more interesting
enhanced.
[0235] Furthermore, the components shown on the server-side 504
(e.g., user analytics, message analytics, assistants, etc.) can in
addition reside on the client side 502. As such, the server-side
components 504 may not be needed. In some instances, other portions
of the analytics used to determine the respective levels of
trendiness of the commonly or frequently occurring topics is
computed by other client devices (e.g., other devices, laptops,
smartphones, or tablets on the client side 502), such that the
computing load can be distributed across devices. By using multiple
client devices to compute analytics the processing power can be
increased. The client device can then with the other client devices
to obtain the other portions of the analytics used to present the
indicators at the client device.
[0236] In one embodiment, crowd-based cloud computing is
implemented in that the processing is performed in web browsers
(e.g., including but not limited to Google Chrome, Firefox, Opera,
Dolphin, Internet Explorer, and/or various mobile browsers) at one
or more client devices on the client-side 502. As such, in this
instance, each user device becomes a part of the computing
architecture without requiring any additional software or plug-in
installations. In one embodiment, the other portions of the
analytics computed by other client devices are stored at a server
(e.g., on the server side 504) and the client device communicates
with the server 504 to obtain the other portions of the analytics
used to present the indicators at the client device.
[0237] Note that a server on the server side 504 is capable of
computing any or all of the analytics of the commonly or frequently
occurring topics though it need not do so. For example, the
computing of any or all of the analytics of the commonly or
frequently occurring topics can be dynamically adjusted between the
server side 504 and the client. In one embodiment, the computing of
the analytics of the commonly or frequently occurring topics can be
automatically shifted to the server if the client device goes off
line or malfunctions.
[0238] The computing can automatically shift back to the client
device when the client device goes back online. In some instances,
the client device on the client side 502 can transmit the analytics
to the server-side 504 components for storage or additional
processing, and/or for subsequent use by other client devices. The
analytics and messages/content can be stored on the server-side 504
at the data store.
[0239] Note that in general, the server-side 504 component can also
include multiple servers or multiple nodes for further load
distribution and redundancy purposes, as shown in the following
example of FIG. 6. FIG. 6 illustrates another example architecture
of a system which analyzes messages in a network or across networks
to/from various online media sites and/or users.
[0240] In the example architecture of FIG. 6, the server-side 604
component includes or is distributed into multiple nodes on shown
as node-side components 606. In this example, one or more servers
on the server side 604 can determines interests of the user from
online activity of the user at the online media services and
increases visibility of those incoming messages which are more
interesting to the user among other incoming messages in the stream
for presentation in a user interface.
[0241] In one embodiment, the online activity of the user can be
automatically detected at multiple nodes on the node side 606
coupled to the server side 604, each of which able to query one or
more of the online media services (e.g., Facebook, Linkedin,
Twitter, Quora, Yammer, etc.). In some instances, two or more
multiple nodes can be coupled to each other such that external
services can be queried or accessed in redundancy in case any of
the nodes are banned, malfunctions, or needs servicing. In general,
the multiple nodes of 606 can query external APIs of the online
media services to access the messages/content and/or user
activities.
[0242] In some instances, different nodes are assigned to different
sets of users in the multiple users. For example, a given node
creates or extracts metadata from the incoming messages for use
analyzing the incoming messages for those users who are assigned to
the given node. The given node can further analyze the incoming
messages for its assigned users. In one embodiment, the
personalized message streams are stored at the different nodes
based on user assignment. Different nodes can be assigned to
different sets of users in the multiple users but with redundancy.
The user interface components on the client side 604 of can be
coupled to the multiple nodes and are able to depict the
personalized messages streams stored on the multiple nodes on the
node side 606.
[0243] In one embodiment, a server on the server side 604 is able
to analyze the incoming messages for the users and generate message
analytics. The server on the server side 604 can also generate user
analytics from the online activity of the users at the online media
services; where, the online activity of the user includes user
interaction with content on or via the social networking services.
For example, the server side component 604 can determine the
interests by analyzing user content provided in the online activity
at or via the social networking service, where the user content
includes user-submitted content or user-generated content including
by way of example one or more of, user profiles, user events, user
likes or dislikes, status updates, mentions, feeds, tweets, links,
notes, video content, audio content.
[0244] The server side component 604 can determines interests of
the user from online activity of the users at the online media
services and increases visibility of those incoming messages which
are more interesting to generate the personalized message streams.
The server side component 604 can also create and/or extract
metadata from the incoming messages for use analyzing the incoming
messages.
[0245] The incoming messages can be stored at the data stores or
repositories distributed among the multiple nodes on the node side
606. In general, the server component 604 and the node-side
components 606 are a part of a platform which is typically
independent of any of the online media services
[0246] FIG. 7 depicts a flow chart illustrating an example process
for aggregating an online identity of a user from activities at
social media sites.
[0247] In process 702, user activities at social media sites are
detected. In process 704, concepts are identified from the user
content provided during the activities at the social media sites.
In one embodiment, the concepts are identified using natural
language processing or any other known/convenient means. In process
712, interests of the user are determined by analyzing user
content. In process 714, an interest profile for the user using the
concepts. In process 716, the online identity of the user is
created in part using the interest profile. In process 706, social
relationships of the user in the social media sites. In process
708, trends are derived for the user based on behavior and the
activities at the social media sites.
[0248] In process 710, additional statistics are extracted for the
user based on the activities at the social media sites. For
example, the statistics can include, one or more of, a degree to
which a user trusts other people on various topics, a degree to
which other people trust the user on various topics, demographics
information of a user, and/or social influence of the user. The
additional statistics can also include, sites that the user is
interested, content and products that the user is interested in,
statistics about the people the user reposts or replies to, who
repost or reply to the user, the people that the user is interested
in. The online identify of the user can further be
created/optimized using one or more of, the social relationships,
the additional statistics, and/or trends determined for the
user.
[0249] FIG. 8 depicts an example flow chart illustrating an example
process for targeting content placement using online identifies
aggregated a user's online activities.
[0250] In process 802, which continues from FIG. 7, the online
identity has been created and/or optimized from one or more of the
processes of FIG. 7.
[0251] In process 804, the content to be targeted to the user is
overlayed based on the online identity via a platform independent
of the social media sites. The content targeted to user can be
created via the platform independent of the social media sites. For
example, the content targeted to the user can be created by a third
party (e.g., a third party advertiser or a third party in
partnership with the platform which created the online identify of
the user, or a customer of the platform). In general, the content
that is targeted includes one or more of, promotional content,
sponsored content, advertisements, coupons, e-coupon
[0252] In process 806, activities of the user at the social media
sites occurring in real time or near real time are detected. In
process 808, the online identity of the user in real time or near
real time is optimized and updated in real time or near real time.
This allows the content to be targeted based on what the user is
sending messages about or what the user is posting or tweeting
about, searching for, viewing, browsing, etc. The content is
targeted further based on geographical locale of the user, for
example as determined from user check-ins or other location
sensitive devices or location based services.
[0253] FIG. 9 depict example flow charts illustrating example
processes for targeting content placement based on real time online
activities of the user and enriching a third party user
profile.
[0254] In process 902, activities of the user at the social media
sites occurring in real time or near real time are detected and
tracked.
[0255] In process 904, the online identity of the user is optimized
and/or updated in real time or near real time.
[0256] In process 906, content is targeted to the user based on
activities of the user at the social media sites occurring in real
time or near real time. For example the content can be targeted
based on what the user is sending messages about or what the user
is posting or tweeting about in real time or near real time, or any
real time activity within, across, or at various social media or
networking sites/platforms. In one embodiment, trends for the user
are derived based on behavior and the activities at the social
media site and the online identity o f the user is also created in
part using trends derived for the user.
[0257] In process 908, the content to be targeted to the user based
is presented based on the online identity, for example, by
overlaying the content to be targeted to the user based on the
online identity via a platform independent of the social media
sites
[0258] In process 910, third party user profile is enriched using
the online identifies created for the user. The third party user
profile can include, for example, third party advertiser's
profiles. These profiles can be supplemented by the analysis
performed by the server based on the user's aggregate online
presence through their behaviors, actions, connections and other
activities indicating the overall online presence across multiple
sites and platforms.
[0259] The profile enrichment can include data supplementing across
multiple dimensions including time (e.g., trends, most recent, over
all trend, past trend), across certain topics/concepts (user's
preferences regarding certain topics/concepts--for example, whether
the user prefers to watch football or basketball in the topic of
sports), on various platforms (what the user posts or views on
Facebook vs. Twitter vs. Google+, the people that they follow
and/or interact with), with respect to certain users (what they
interact with certain users regarding, and/or via what platform,
etc. thus enabling a third party promoter or advertiser to review
potential targeted users from different aspects and identify those
aspects most suitable for targeting a certain ad.
[0260] FIG. 10 depicts a flow chart illustrating an example process
for recommending advertisement placement for an advertiser based on
trends identified from activities occurring in or across
networks.
[0261] In process 1002, commonly or frequently occurring topics are
identified from activities occurring in or across networks. In
process 1004, statistical attributes are computed for the commonly
or frequently occurring topics in the set of messages that indicate
respective levels of trendiness.
[0262] In process 1006, the placement of the advertisement is
selected at a time when the trends or the emerging trends match or
are related to subject of the advertisement or the advertiser. In
process 1008, placement of the advertisement is recommended.
[0263] FIGS. 11A-B depict example screenshots showing an
interactive graphical representation of relevant
topics/concepts/themes.
[0264] FIG. 12 depicts another example screenshot showing the
radial representation 1206 of relevant topics/concepts sharing a
user interface 1200 with additional navigation panels for accessing
1202 and viewing 1204 specific types of messages/content.
[0265] FIGS. 13A-B depict additional example screenshots showing
how the interactive graphical representation 1302 of relevant
topics/concepts/themes includes labels 1310 and features 1306 which
can be accessed to view additional related topics/concepts (e.g.,
updated graph of labels in 1352 upon selection of feature `explore`
1306).
[0266] FIG. 14 depicts an example screenshot 1400 showing a panel
1410 for accessing various types of content, viewing assistants, a
panel 1420 for accessing the message or content streams based on
the selected content type, and another panel 1430 for
accessing/viewing the content. Suggested content ("Suggested for
You" in panel 1410) for a user is selected and shown in this
example.
[0267] FIG. 15 depicts another example screenshot 1500 showing a
panel 1510 for accessing various types of content, viewing
assistants, a panel 1520 for accessing the message or content
streams based on the selected content type, and another panel 1530
for accessing/viewing the content. Video content is selected in
this example.
[0268] FIG. 16 depicts an example screenshot 1600 showing
message/content streams categorized based on certain facets in a
multi-panel view.
[0269] FIGS. 17-25 depicts example screenshots of messages/content
streams shown when certain categories are selected (e.g., all
messages, important messages, @mentions, sent messages, private
messages, videos, opinions, etc.).
[0270] FIGS. 26-29 depicts example screenshots showing prompts
enabling a user to identify message/content type when they perform
an action (e.g., like, comment, post, repost) with respect to some
piece of content. The message/content type can also be detected or
determined in part or in whole by the system.
[0271] FIGS. 30-33 depict example screenshots showing customized or
categorized message/content streams (e.g., suggested, core, popular
or search). The categorized streams can include further
subcategories such as content types (audio, news, digests,
pictures, polls, quotes, videos) and/or topics (e.g., Twitter, web,
Google, search Facebook, T2, Video, Twine, content), etc. all of
which may be selectable by a user. In one embodiment, the search
panel shown in 3310 can further be used to find messages/content
based on a search criteria in any aggregated set of message/content
streams.
[0272] FIGS. 34-35 depict example screenshots showing prompts
enabling definition of custom rule sets for use in aggregating
personalized or customized message/content streams. Example rule
sets are illustrated in FIG. 4C.
[0273] FIGS. 36-37 depict example screenshots showing user
interface features enabling conversations or interactions with
other users.
[0274] FIGS. 38-40 depict example screenshots showing a user's
`likestreams` accessible by category (e.g., article, book humor,
invitation, wanted, news, notification, opinion, Q&A, or
video).
[0275] FIGS. 41-43 depict example screenshots showing graphical
representations of a user's interests b y category (concepts, tags,
mentions, categorized).
[0276] FIGS. 44-45 depict example screenshots showing the ability
to browse available and installed plugins.
[0277] FIG. 46 depicts an example screenshot allowing a user to
adjust notification settings and update frequency settings.
[0278] FIG. 47 shows a diagrammatic representation of a machine in
the example form of a computer system within which a set of
instructions, for causing the machine to perform any one or more of
the methodologies discussed herein, may be executed.
[0279] In alternative embodiments, the machine operates as a
standalone device or may be connected (e.g., networked) to other
machines. In a networked deployment, the machine may operate in the
capacity of a server or a client machine in a client-server network
environment, or as a peer machine in a peer-to-peer (or
distributed) network environment.
[0280] The machine may be a server computer, a client computer, a
personal computer (PC), a user device, a tablet PC, a laptop
computer, a set-top box (STB), a personal digital assistant (PDA),
a cellular telephone, an iPhone, an iPad, a Blackberry, a
processor, a telephone, a web appliance, a network router, switch
or bridge, a console, a hand-held console, a (hand-held) gaming
device, a music player, any portable, mobile, hand-held device, or
any machine capable of executing a set of instructions (sequential
or otherwise) that specify actions to be taken by that machine.
[0281] While the machine-readable medium or machine-readable
storage medium is shown in an exemplary embodiment to be a single
medium, the term "machine-readable medium" and "machine-readable
storage medium" should be taken to include a single medium or
multiple media (e.g., a centralized or distributed database, and/or
associated caches and servers) that store the one or more sets of
instructions. The term "machine-readable medium" and
"machine-readable storage medium" shall also be taken to include
any medium that is capable of storing, encoding or carrying a set
of instructions for execution by the machine and that cause the
machine to perform any one or more of the methodologies of the
presently disclosed technique and innovation.
[0282] In general, the routines executed to implement the
embodiments of the disclosure, may be implemented as part of an
operating system or a specific application, component, program,
object, module or sequence of instructions referred to as "computer
programs." The computer programs typically comprise one or more
instructions set at various times in various memory and storage
devices in a computer, and that, when read and executed by one or
more processing units or processors in a computer, cause the
computer to perform operations to execute elements involving the
various aspects of the disclosure.
[0283] Moreover, while embodiments have been described in the
context of fully functioning computers and computer systems, those
skilled in the art will appreciate that the various embodiments are
capable of being distributed as a program product in a variety of
forms, and that the disclosure applies equally regardless of the
particular type of machine or computer-readable media used to
actually effect the distribution.
[0284] Further examples of machine-readable storage media,
machine-readable media, or computer-readable (storage) media
include, but are not limited to, recordable type media such as
volatile and non-volatile memory devices, floppy and other
removable disks, hard disk drives, optical disks (e.g., Compact
Disk Read-Only Memory (CD ROMS), Digital Versatile Disks, (DVDs),
etc.), among others, and transmission type media such as digital
and analog communication links.
[0285] The network interface device enables the machine 1100 to
mediate data in a network with an entity that is external to the
host server, through any known and/or convenient communications
protocol supported by the host and the external entity. The network
interface device can include one or more of a network adaptor card,
a wireless network interface card, a router, an access point, a
wireless router, a switch, a multilayer switch, a protocol
converter, a gateway, a bridge, bridge router, a hub, a digital
media receiver, and/or a repeater.
[0286] The network interface device can include a firewall which
can, in some embodiments, govern and/or manage permission to
access/proxy data in a computer network, and track varying levels
of trust between different machines and/or applications. The
firewall can be any number of modules having any combination of
hardware and/or software components able to enforce a predetermined
set of access rights between a particular set of machines and
applications, machines and machines, and/or applications and
applications, for example, to regulate the flow of traffic and
resource sharing between these varying entities. The firewall may
additionally manage and/or have access to an access control list
which details permissions including for example, the access and
operation rights of an object by an individual, a machine, and/or
an application, and the circumstances under which the permission
rights stand.
[0287] Other network security functions can be performed or
included in the functions of the firewall, can be, for example, but
are not limited to, intrusion-prevention, intrusion detection,
next-generation firewall, personal firewall, etc. without deviating
from the novel art of this disclosure.
[0288] Unless the context clearly requires otherwise, throughout
the description and the claims, the words "comprise," "comprising,"
and the like are to be construed in an inclusive sense, as opposed
to an exclusive or exhaustive sense; that is to say, in the sense
of "including, but not limited to." As used herein, the terms
"connected," "coupled," or any variant thereof, means any
connection or coupling, either direct or indirect, between two or
more elements; the coupling of connection between the elements can
be physical, logical, or a combination thereof. Additionally, the
words "herein," "above," "below," and words of similar import, when
used in this application, shall refer to this application as a
whole and not to any particular portions of this application. Where
the context permits, words in the above Detailed Description using
the singular or plural number may also include the plural or
singular number respectively. The word "or," in reference to a list
of two or more items, covers all of the following interpretations
of the word: any of the items in the list, all of the items in the
list, and any combination of the items in the list.
[0289] The above detailed description of embodiments of the
disclosure is not intended to be exhaustive or to limit the
teachings to the precise form disclosed above. While specific
embodiments of, and examples for, the disclosure are described
above for illustrative purposes, various equivalent modifications
are possible within the scope of the disclosure, as those skilled
in the relevant art will recognize. For example, while processes or
blocks are presented in a given order, alternative embodiments may
perform routines having steps, or employ systems having blocks, in
a different order, and some processes or blocks may be deleted,
moved, added, subdivided, combined, and/or modified to provide
alternative or subcombinations. Each of these processes or blocks
may be implemented in a variety of different ways. Also, while
processes or blocks are at times shown as being performed in
series, these processes or blocks may instead be performed in
parallel, or may be performed at different times. Further, any
specific numbers noted herein are only examples: alternative
implementations may employ differing values or ranges.
[0290] The teachings of the disclosure provided herein can be
applied to other systems, not necessarily the system described
above. The elements and acts of the various embodiments described
above can be combined to provide further embodiments.
[0291] Any patents and applications and other references noted
above, including any that may be listed in accompanying filing
papers, are incorporated herein by reference. Aspects of the
disclosure can be modified, if necessary, to employ the systems,
functions, and concepts of the various references described above
to provide yet further embodiments of the disclosure.
[0292] These and other changes can be made to the disclosure in
light of the above Detailed Description. While the above
description describes certain embodiments of the disclosure, and
describes the best mode contemplated, no matter how detailed the
above appears in text, the teachings can be practiced in many ways.
Details of the system may vary considerably in its implementation
details, while still being encompassed by the subject matter
disclosed herein. As noted above, particular terminology used when
describing certain features or aspects of the disclosure should not
be taken to imply that the terminology is being redefined herein to
be restricted to any specific characteristics, features, or aspects
of the disclosure with which that terminology is associated. In
general, the terms used in the following claims should not be
construed to limit the disclosure to the specific embodiments
disclosed in the specification, unless the above Detailed
Description section explicitly defines such terms. Accordingly, the
actual scope of the disclosure encompasses not only the disclosed
embodiments, but also all equivalent ways of practicing or
implementing the disclosure under the claims.
[0293] While certain aspects of the disclosure are presented below
in certain claim forms, the inventors contemplate the various
aspects of the disclosure in any number of claim forms. For
example, while only one aspect of the disclosure is recited as a
means-plus-function claim under 35 U.S.C. .sctn.112, 6, other
aspects may likewise be embodied as a means-plus-function claim, or
in other forms, such as being embodied in a computer-readable
medium. (Any claims intended to be treated under 35 U.S.C.
.sctn.112, 6 will begin with the words "means for".) Accordingly,
the applicant reserves the right to add additional claims after
filing the application to pursue such additional claim forms for
other aspects of the disclosure.
* * * * *