U.S. patent application number 13/383125 was filed with the patent office on 2012-07-12 for method of sharing information and positive ratings of products, services, individuals and organizations in a social network.
This patent application is currently assigned to LOGIX FUSION, INC.. Invention is credited to Oleg V. Tishkevich.
Application Number | 20120179552 13/383125 |
Document ID | / |
Family ID | 43429523 |
Filed Date | 2012-07-12 |
United States Patent
Application |
20120179552 |
Kind Code |
A1 |
Tishkevich; Oleg V. |
July 12, 2012 |
METHOD OF SHARING INFORMATION AND POSITIVE RATINGS OF PRODUCTS,
SERVICES, INDIVIDUALS AND ORGANIZATIONS IN A SOCIAL NETWORK
Abstract
Each user of the social network is prompted to list their
favorite products (i.e., cell phones, computers, movies, cars,
groceries, and others), services (i.e., accounting, carpet
cleaning, legal, medical, landscaping, and others), people (i.e.,
celebrities, executives, consultants, specialist, and other
people), and organizations (any business, non-profit organizations,
and others). The data is then available for the member and other
associated members to view and search. Members are allowed to only
list items with positive ratings. Search results are organized
based on the Search Criteria specified. The System is also
utilizing a generic hardware/software interface that enables
communication of the information directly from the place of
business (Retail Store Interface).
Inventors: |
Tishkevich; Oleg V.;
(Bellevue, WA) |
Assignee: |
LOGIX FUSION, INC.
Bellevue
WA
|
Family ID: |
43429523 |
Appl. No.: |
13/383125 |
Filed: |
July 7, 2010 |
PCT Filed: |
July 7, 2010 |
PCT NO: |
PCT/US2010/041235 |
371 Date: |
March 23, 2012 |
Related U.S. Patent Documents
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Application
Number |
Filing Date |
Patent Number |
|
|
61223658 |
Jul 7, 2009 |
|
|
|
Current U.S.
Class: |
705/14.66 ;
705/26.62; 705/26.7; 705/27.1 |
Current CPC
Class: |
G06Q 30/0269 20130101;
G06Q 30/0641 20130101; G06Q 50/01 20130101; G06Q 30/02 20130101;
G06Q 30/0631 20130101; G06Q 30/0625 20130101 |
Class at
Publication: |
705/14.66 ;
705/26.7; 705/26.62; 705/27.1 |
International
Class: |
G06Q 30/00 20120101
G06Q030/00; G06Q 30/02 20120101 G06Q030/02 |
Claims
1. A method of generating a recommendation for a member on a
product or service to purchase or other selective action based on
positive ratings of favorite products of members associated with
the member, members who are experts in the requested area, or
overall popularity.
2. The method of claim 1, wherein the member can be named an
"expert" in a specific area when a minimum number of members
associated with the member on the social network accept the
member's expert status.
3. The method of claim 1, wherein the member can be labeled based
on popularity ("Cool") when a minimum number of members associated
with the member on the social network mark the member as "Cool";
wherein members that have achieved the "Cool" status can mark items
they list as "Cool"; and wherein "Cool" items can be one of the
criteria in an item search.
4. The method of claim 1, wherein multiple User Roles and Privacy
Settings are defined and based on the User Role and the Privacy
Settings certain information about the listed item may not be
displayed in the search.
5. The method of claim 1, wherein the visibility of a picture or a
name of the member next to a favorite item of the member returned
in a search by another member can be further restricted based on
the interest groups/communities defined that members can
participate in.
6. The method of claim 1, wherein a listed item of the member can
be marked "I want it" such that when the search is performed by
other members, they can get a possible gift idea for the
member.
7. The method of claim 1, wherein search results can be ordered
based on a User Relationship Role where favorite items returned in
the search are listed by first showing member's Friends' favorites,
then Business Contacts', then other people's favorites.
8. The method of claim 1, wherein search results can be ordered
based on the opinion of experts who have the expertise in the
category of the searched item.
9. The method of claim 1, wherein search results can be ordered
based on the opinion of a person with a specific occupation and/or
based on geographical location.
10. The method of claim 1, wherein the member utilizes a smart
phone or other Internet-capable device to access a system through
which the recommendation is provided.
11. The method of claim 10, wherein when the system is accessed
from a cell phone or a computer the system can store favorite items
of the member and his/her associated members on local storage of
the cell phone or computer so that a search can be performed on
those items without an available Internet connection.
12. The method of claim 10, wherein the system is accessed from a
cell phone and a cell phone camera can be used to scan a UPC
barcode of the item to lookup or add the item to a list of favorite
items.
13. The system of claim 12, wherein a business can upload a list of
products or services that it provides such that these
products/services will be easily accessible when a user is trying
to add (or purchase) their favorite product or service to their
list of favorites.
14. The system of claim 13, wherein the business may receive an
award to display at their place of business and on their website
when they have a minimum number of customers list their business or
their products/services as their favorite.
15. The system of claim 14, wherein the business can display a page
provided by the system on their website where the customers can
view and choose their favorite products or services that the
business provides.
16. The system of claim 15, wherein business customers' favorite
products/services may be displayed at the place of business.
17. The system of claim 16, wherein businesses and organizations
may subscribe to a market research reporting service based on the
collected information on the site.
18. The system of claim 1, wherein only positive feedback and
ratings are allowed to be submitted on the website.
19. A system that facilitates connection between businesses and
other organizations and their customers or other users who value
their products or services.
20. The system of claim 1, wherein the business or organization may
add their employees' information to the website and they may be
voted for as favorite employees by the customers and other
users.
21. A system for presenting users of a website with advertising
where each favorite item added to the site by the user is
triggering an advertisement; the content of advertisement is based
on the item the user is adding to the site.
22. A method of utilizing the Retail Store Interface implemented as
a combination of the software and hardware that enables
communication with a web-based application including but not
limited to social networking, rating, commentary, search, or other
web-based applications from inside the store or other place of
business.
23. The system of claim 22, wherein any communication including
positive, neutral or negative feedback, ratings, comments, or other
information from the consumer or a business employee can be
transmitted to the online system using the Retail Store
interface.
24. The system of claim 23, wherein a unique identifier such as a
card with a barcode or a barcode image stored on a Smartphone can
be used at a place of business or organization to identify
consumers and allow them to rate, leave feedback about the business
products or services or otherwise communicate with a web-based
system.
Description
PRIORITY CLAIM
[0001] The present application claims the benefit of U.S.
Provisional Patent Application No. 61/223,658, filed Jul. 7, 2009,
which application is incorporated herein by reference in its
entirety.
TECHNICAL FIELD
[0002] Embodiments of this invention relate generally to social
networking websites and other websites in which users can form
connections with each other.
BACKGROUND
[0003] Social networks, or social utilities that track and enable
connections between members (including people, businesses, and
other entities), have become prevalent in recent years. In
particular, social networking websites allow members to communicate
information more efficiently. For example, a member may post
contact information, background information, job information,
hobbies, and/or other member-specific data to a location associated
with the member on a social networking website. Other members can
then review the posted data by browsing member profiles or
searching for profiles including specific data. The social
networking websites also allow members to associate themselves with
other members, thus creating a web of connections among the members
of the social networking website. These connections among the
members can be exploited by the website to offer more relevant
information to each member in view of the members' own stated
interests in their connections.
[0004] Social networking websites typically incorporate a system
for connecting members to content that is most likely to be
relevant to each member. For example, members may be grouped
according to one or more common attributes in their profiles, such
as geographic location, employer, job type, age, music preferences,
interests, or other attributes. Members of the social networking
website or external parties can then use these groups to customize
or target information delivery so that information that might be of
particular interest to a group can be communicated to that
group.
[0005] Many review sites or social networks sites sometimes make it
difficult for consumers to make a decision about a product or
service based on the feedback or reviews posted on those sites due
to the fact that an item could have a positive as well as negative
feedback or comments. Often a good product or service may get
several positive reviews and just a few bad reviews from some
unsatisfied customers may affect a decision of a person to purchase
this product or service. In addition, customers who had a negative
experience with the service or product are more likely to leave
their negative feedback on those site rather than those who had a
positive experience.
[0006] A user is more likely to make a decision on a product or
service based on a trusted source who represents similar interests
as the user rather than an average rating of opinions of people the
user does not know or an opinion of some experts from a site which
might be deriving advertising revenue from the products/services
they review. In addition, even if the user considers the review of
a specific business from one of those sites, the information may be
outdated and no longer relevant as it is very difficult for any
site to constantly have experts review every business out
there.
[0007] There is a need for specifically addressing the issue of
making a selection decision about a product or service based on a
person's connections or on opinions of experts on the specific
topic of search.
SUMMARY
[0008] Social Networking websites often contain overwhelming
amounts of information that in many cases is not relevant or not of
interest to a specific user. Embodiments of the present invention
provide a single place on the Internet where users can keep
reference of all things designated as "good" things
(product/services, etc.), quickly lookup any specific item, and get
a relevant recommendation.
[0009] Connecting to the best customers creates a great value and a
word of mouth advertising opportunity for any business. The
difference with embodiments of the present invention is that they
allow, encourage and ultimately reward businesses to actively
participate in building the network of their loyal customers and by
not allowing any negative feedback provides the ultimate
advertising opportunity for this type of reviews site.
[0010] Opportunity to organize search results based on connections
with other users, age, occupation/position, "coolness", expert
status and other parameters delivers a much more relevant and
targeted recommendation on a product or service comparing to other
sites. This information can also be provided as a service to
businesses in a form of a market research.
[0011] The features and advantages described in this summary and
the following detailed description are not all-inclusive. Many
additional features and advantages will be apparent to one of
ordinary skill in the art in view of the detailed description and
claims hereof.
BRIEF DESCRIPTION OF THE DRAWINGS
[0012] FIG. 1 is a sample individual user registration flowchart
for the system website according to one embodiment of the
invention.
[0013] FIG. 2 is a sample screen of adding favorite items according
to one embodiment of the invention.
[0014] FIG. 3 is a sample search for an accounting service
according to one embodiment of the invention.
[0015] FIG. 4 is a sample search screen showing a search for an
accountant with some advanced search options according to one
embodiment of the invention.
[0016] FIG. 5 is a business registration and setup flowchart
according to one embodiment of the invention.
DETAILED DESCRIPTION
[0017] In the following description, certain details are set forth
in conjunction with the described embodiments of the present
invention to provide a sufficient understanding of the invention.
One skilled in the art will appreciate, however, that the invention
may be practiced without these particular details. Furthermore, one
skilled in the art will appreciate that the example embodiments
described below do not limit the scope of the present invention,
and will also understand that various modifications, equivalents,
and combinations of the disclosed embodiments and components of
such embodiments are within the scope of the present invention.
Embodiments including fewer than all the components of any of the
respective described embodiments may also be within the scope of
the present invention although not expressly described in detail
below. Finally, the operation of well-known components and/or
processes has not been shown or described in detail below to avoid
unnecessarily obscuring the present invention.
Ratings and Comments
[0018] Many review sites or services could have a positive as well
as a negative effect on the buying decision of a specific item or
dealing with a specific business. Business might have hundreds of
customers who really like their services or products, but often
only those few unsatisfied customers leave a feedback or write a
review. This may create an inadequate opinion about a specific
business or an item on the Internet that does not correlate with an
objective view or opinion about the item.
[0019] One embodiment of the present invention is a system that
will only allow selecting a positive rating or comments for any of
the items added to the website. Example item ratings are "good",
"great", or "greatest". The number of ratings may, of course, vary,
and other words may be used to specify the positive ratings as
well.
[0020] Using this system the number of instances of positive
feedback and ratings are the measuring factor in preferring one
item or business to other. In addition, opinions of people within
the user social network as well as experts in the specific area
further facilitate the selection process based on a higher trust
level of the information source.
[0021] For example a purchase recommendation can be generated when
a user searches for a laptop to buy and the system returns a list
of laptops that the user's friends and business contacts listed as
their favorite. Another recommendation can be generated when the
user is searching for a wine to buy and selects to only include
favorite wines of the users who are designated as Wine Experts.
Also, the user may get an idea on what video game to buy for a
teenager by selecting a popularity filter "Cool" in the search and
setting the Age criteria in the search to less than 15. A search
would in this instance return all video games that other users who
are designated as "Cool" and who are less than 15 years of age
marked as "Cool". A user may also limit their search to a specific
geographical location. For example, only items from the state of
New York may be included in search results.
Sample Individual User Registration Process
[0022] Embodiments of the present invention may be used by
individual consumers. Consumers are taken through an easy
registration process that facilitates collection of the initial
information about the user and prompts the user to enter some of
their favorite items.
[0023] FIG. 1 is a sample individual user registration flowchart
for a website of the system described above according to one
embodiment of the invention. The first action shown in the example
of FIG. 1 example may require a user to enter some basic
registration information like their first and last name, e-mail
address, password, and age. Additional information about the user's
profession/occupation, address, country of birth may be collected
as well. This information may be used when processing various
searches that the user performs to filter the results based on the
specific Search Criteria. For example, a user might search for a
landscaping service recommendation by limiting the results to only
those submitted by other users who reside within 10 miles from the
user's location.
[0024] After entering the initial registration information, a user
is prompted to enter their favorite items. The items are added to a
database and an e-mail is sent to confirm the user registration to
the e-mail address the user provided. A user may open the received
email and click the confirmation link, which would validate the
user's email and give the user full access to all the functionality
on the website. If the user does not confirm the email address
provided during the registration process, only limited set of
features may be available to the user on the website. After the
confirmation of the email address, a user is prompted to add their
contacts to the contact list such that he/she will be able to
perform searches for products and services that the user's contacts
have listed as their favorites.
System for Adding Favorite Items
[0025] Each item added to the system will be associated with
categories and sub-categories. An item may belong to multiple
categories and multiple sub-categories. In addition, the user has
ability to assign Special Status or a Label to the item as well as
set the Privacy Setting for the item to be viewed only by users
with a specific User Relationship Role or Interest Group.
[0026] To make adding items to the system easier, the system will
prompt a user to add several items grouped by category. These items
and categories will be automatically selected by the system based
on user's age, occupation, position/title and other data collected
during the registration process. Categories selection criteria may
consist of the items selected as favorite by other users of the
website with similar profile information.
[0027] FIG. 2 is a sample screen showing the addition of favorite
items to the system according to one embodiment of the invention.
In this screen, to add a favorite comedy movie, for example, a user
would put the cursor in the top left section and start typing in
the name of their favorite movie. Using the Data Provider
interface, the system may display a list of suggestions based on
the text the user is typing. If the desired movie appears in the
list, the user may just select it without tying in the full name.
By default the first icon to the right of the name of the item that
represents a rating of "good" will be selected, but the user may
click on "great" or "best" button to select the appropriate
rating.
[0028] As a user types a favorite item into the corresponding
field, a list of possible guesses/suggestions will appear such that
user could pick from the list rather than typing the entire name of
the item. This functionality is achieved by use of the technology
similar to JQuery to quickly query information from a Data
Provider.
Data Provider Interface
[0029] In this system the Data Provider can be an outside source or
a web service or an internal database. The system utilizes the
following implementations of data retrieval logic from the Data
Provider of the JQuery information: [0030] 1) Internal Database
Data Provider--a query is run on the System Database to return a
limited number of first suggestions. Query can be run on multiple
items including categories, sub-categories, products, services,
contacts and other data elements stored in the System Database.
[0031] 2) External Standard Data Provider--a standard web service
interface (or an application API) will be offered to outside Data
Providers to serve the data available in their systems to the
dynamic search on the Website. This will allow companies with large
number of items in the inventory to be easily searchable by the
System and will provide a standard interface of searching
information across multiple providers/businesses/organizations.
[0032] 3) External Custom Data Provider--a custom interface built
into the System to connect to outside Data Providers (i.e.,
yahoo.com, amazon.com, etc.) to serve the data available in their
systems to the dynamic search on the Website.
[0033] The system may utilize either of the Data Providers or
implement logic where if the results are not found in one Data
Provider, it will automatically attempt a search from another Data
Provider.
Privacy Settings
[0034] The system lets a user choose visibility of every item the
user comments on and marks as a FAVRIX. The following options are
examples of the privacy/visibility settings that can be used in the
content of the embodiment of the invention: [0035] 1) Private--No
other user will be able to see items marked Private except for the
user who added the item. Items will not be accessible via search.
[0036] 2) Business Contacts--only user's Business Contacts will
only be able to see items that have Business visibility checked.
The user's name will appear when the user's Business Contacts are
searching for these items. No other user will see these items when
looking up the user's profile. [0037] 3) Friends--Only members of
the Friends role/group of the user will be able to see items that
have Friends visibility checked. The user's name will appear when
the user's Friends are searching for these items. No one else will
see these items when looking up the user's profile. [0038] 4)
People I know--Items marked with People I know visibility setting
will only be shown to contacts that user added to the People I Know
group. These items will not appear when members not listed on the
user's contact list search for them. [0039] 5) Everyone--Items with
"Everyone" visibility will show up in the search for all members.
The name of the user who rated the item will appear to the user's
Contact list. For other members the user's occupation/profession
will be shown.
Special Statuses/Labels
[0040] The system will provide ability for users to achieve a
special status which may give the user additional right to the
extended functionality on the website. An example status
achievement may be popularity when a minimum number of users
associated with the given user on the social network mark that user
with "Cool" or other popularity or characteristics label. Members
that achieved the "Cool" status would for example be able to mark
items they list as "Cool". "Cool" or other labeled items can be one
of the criteria in an item search as well as be part of the sorting
order for the search results. NOTE: Other popularity or enhanced
designations labels can be used as well.
[0041] Another example of the Special Status/Label is an Expert
status. A user can be named an "expert" in a specific area when a
minimum number of users associated with that user on the social
network accept the user's Expert status. For example, someone may
be teacher by occupation and an expert in red wines. It would be
valuable for other users to see that person's favorite wines when
searching for that item. Next to the expert or any other status of
the user the website will display the number representing the
number of users associated with the user and who consider that
person an expert in the particular field. Expert status is a Search
Criteria and can be used in a search to filter favorite items of
the users with a specific Expert status.
Gift Ideas
[0042] Favorite items added to the system can be marked by the user
with the "I want it" or similar flag. This would indicate that the
user does not currently have the item and would like to have it.
This flag will be used in the Gift Idea feature of the system where
the user can be notified of the friend's birthdays or other
important dates and presented with the list of items that the
friend marked as "I want it" to have an idea of a good birthday
gift. Gift information presented can be supplied with the links on
where to purchase these recommended items. Ads can be presented as
well based on the recommendations provided in the Gift Idea
feature.
[0043] "I have it" or similar label can be assigned to an item by
the user which would allow user to list all the favorite and/or
valuable items in their household. User may choose not to share
this information with other users in the social network by setting
the desired privacy setting for the item. "I want it" or "I have
it" label can be also a Search Criteria. Users may filter search
results by, for example, only showing items with "I want it" flag
set to true.
Geographical Location
[0044] Items listed on the website may be associated with a
specific geographical location. This will allow users to run a more
detailed search where the sort and/or filter criteria may be the
proximity to the chosen geographical location. For example,
searching for a favorite seafood restaurant in 10 mile radius of
the specific address, or searching for a real estate agent in
Chicago.
User Relationship Roles
[0045] Users' contacts on the system can be grouped by three main
user roles: [0046] 1) My Friends [0047] 2) My Business Contacts
[0048] 3) People I know [0049] 4) Custom Groups
[0050] "My Friends" is a user group that will has access to all of
the favorite items (FAVRIX.TM.) of the given user. For example,
when a Friend of the user searches for a "laptop" and the user has
a favorite laptop listed, the search will show the Friend the
user's favorite laptop along with the username or actual name of
the user.
[0051] "My Business Contacts" is a user group that has access to
only those favorite items that the user listed under the "Business"
group. In this case if the Business Contact of the user is
searching for a favorite movie and that FAVRIX.TM. was not marked
to be shown to Business Contact, the user's name will not be
displayed in the search, but only user's occupation. If the
Business Contact would search for "accountant" and the user has a
favorite accounted listed, that FAVRIX.TM. will appear and the
user's name will be displays next to that search result.
[0052] "People I know" is a user group that has access to only
public favorite items of the user. For example, if the user from
the People I know group searches for "seafood restaurant" and the
user has a seafood restaurant listed as a public item, the user's
name will appear next to the that FAVRIX.TM. in the search that
person from the People I Know group performed.
[0053] In all other searches initiated by any user on the system
outside of the given user network only the user's occupation
information will be shown next to the item found and the user's
identity will not be revealed.
[0054] FIG. 3 shows a sample search for an accounting service
according to one embodiment of the invention. The results returned
from the search are ordered such that first the item the user
marked as favorite appear, then the items from users who the user
classified as People I Know in the contact list appear, and then
the results from other users. In this example the search did not
find any items that the user's Friends or Business Contacts are
added as their favorite items.
Interest Groups
[0055] In addition to the identified groups of contacts, user might
join other groups of interest on the social network. In this case,
when adding a new favorite item, the user may allow the users of
the group be treated as members of the "My Friends" or any other
user role just for this item.
[0056] There may be similarities in the favorite items of people
with the same interests or sometimes the same country of birth or
ethnic background. There are millions of immigrants living in many
countries in the world including the United States. Those who grew
up in other countries might have common favorite food, movies, or
other favorite items. As part of their user profile, users could
optionally specify their country or place of birth. Then using the
advanced search, users can filter favorite items of the people of
the same or a specific origin. In addition, businesses can provide
information about languages that their employees who deal with
customers can speak making the business products or services more
attractive to those users who speak these specific languages.
[0057] User Relationship Roles (like Friend, Business Contact) and
Interest Groups described above can be a Search Criteria in the
search for a favorite item. For example, users would be able to
search for favorite grocery stores among people born in Germany or
search for a favorite wine of users born in Italy, etc.
Search Criteria: Advanced Search Capabilities
[0058] Advanced search capabilities allow users to further narrow
down the search based on various Search Criteria. For example, it
may be useful to search for a restaurant recommendation based on a
favorite restaurant of the corporate executives in the area, or
when looking for a present for a 14-year old, you may restrict the
search to only items that 14-year olds consider "Cool".
[0059] Below is the list of the sample advanced search options:
[0060] 1) By Category/Sub-category--searches for a favorite item of
people with the selected category/sub-category. [0061] 2) By
Occupation--searches for a favorite item of people with the
selected profession/occupation [0062] 3) By
Title/Position--searches for a favorite time of people with
selected title/position [0063] 4) By Expert status--searches for a
favorite item of people with the selected Expert status [0064] 5)
"Cool" status--searches for a favorite item of people who achieved
popular or "Cool" status as well as for items "Cool" people marked
as "Cool". [0065] 6) Geographical Location--searches for a favorite
item of people within specific geographical location. [0066] 7)
Favorite @Business--searches for a favorite item within specific
businesses. For example, searching for a favorite computer at
Costco or Best Buy. [0067] 8) By Age Range--searches for a favorite
item of people within specific age group. [0068] 9) By Social
Group--search can be restricted to only show results of a specific
group of users or an individual user.
[0069] 10) By Price--searches for a favorite item within a specific
price range.
[0070] 11) By Country of Origin--searches for a favorite item of
users with a specific place of birth or ethnic background.
[0071] FIG. 4 is a sample search screen showing a search for an
accountant with some advanced search options according to one
embodiment of the invention. In this example in addition to
selecting the top level category of Services, the user also
specified to restrict the search to only Tax Preparation services
that are submitted by users with a job title of CEO who achieved an
Expert Status in Accounting category in the United States.
Favorite Items at a Given Business
[0072] The system will allow businesses enhancing their marketing
and advertising opportunities by creating a social network of
people who value their products, engaging their customers at the
point of sale to join the network, sharing the feedback of the
people's favorite products and displaying higher ranking
achievements awarded to the business based on number of people who
list their products/services as their favorite.
Business Registration
[0073] FIG. 5 is a business registration and setup flowchart
according to one embodiment of the invention.
[0074] Upon registration with the website and payment of the
membership fee (if applies) the business identity is verified. The
verification process of the business identity may vary and may
consist of a verification of the business information against the
common business directories or a placement of a verification phone
call to the number listed for the business in a public business
directory. If the business identity is verified, a "verified" mark
is displayed on the business page on the website.
[0075] After the successful verification, the business admin user
can complete the business profile that will be viewable by the
users of the site. The profile information may consist of the
business name, description, business logo, and other applicable
information and media.
Product Information Upload
[0076] Business admin user may upload information about the
business products or services using a manual upload via a basic
comma delimited file. The product/services file format is
standardized and may contain the following information: [0077] 1)
Product/Service Name [0078] 2) Product/Service Description [0079]
3) Product/Service Image [0080] 4) Product Identifier (i.e., model
number, ISBN number, part number, etc.) [0081] 5) Price per unit
[0082] 6) Purchase Link
[0083] Product upload file may also contain other relevant
product/service data.
Querying Product/Services Information
[0084] Once the information is uploaded into the system's database,
the product information will be available in the suggestion JQuery
using the Internal Data Provider Interface (see Data Providers
above). When the user searches for a specific product/service on
the website, the product name may appear in the suggestion list as
the user types in the name.
[0085] If the business has large number of products and/or if the
products the business offers change frequently, the standard web
service API Data Provider interface can be used (see Data Providers
above). Business can implement the Standard Data Provider interface
so that the product information will be dynamically queried by the
system from the business website. The following is a sample set of
methods that the web service may expose: [0086]
NameQuery(searchString)--this method is called from the search
field when the user starts typing a product name. The method takes
a partial or full search string as a parameter and should return
the list names of the items that match the search string criteria.
[0087] GetItemList(searchString)--this method is called when
results of the search are about to be displayed after the user
types in a searchString in the search field. The returned XML data
from the GetItemList( )method is the list of items and their
attributes described in the section above.
Purchasing Products/Services
[0088] The system provides functionality to sell products or
services through the system website. There are three main
interfaces used to achieve this functionality: 1) Purchase Link 2)
Direct Purchase 3) Purchase Request.
[0089] Purchase Link is a URL to the purchasing page on the
business' website provided by the business for the listed product.
Purchase Link can be included as part of the business
product/services upload as well as through the Standard Data
Provider API. If no business registered with the system has a
listing for the requested item, the system will perform a search on
some of the well-known product websites (like amazon.com, buy.com,
etc.).
[0090] Direct Purchase feature is offered to businesses that may
not have an existing web-based payment gateway or would like to
take advantage of listing their products on the systems website in
addition to their own. To use Direct Purchase feature, the business
registered with the system would need to setup the merchant account
information that will be linked to the system's shopping cart. A
fee may apply for this service.
[0091] Purchase Request feature will be available to any product or
service business where the user will be directed to a webpage
containing purchase request form specific for the selected
business. The system provides a visual interface to customize the
Purchase Request form to include specific information required for
business to reply to this product or service request. For example,
a heating and air-conditioning repair service business may ask a
user to specify the type of equipment the user is requesting
service on. Upon completion of the service request form, the
information is sent to the business contact.
Displaying Product or Service Purchasing Information
[0092] When a user executes a search for a specific item, the
search results may not include pricing information as those items
are added by individuals as their favorites and may not be linked
to a specific vendor. Once the user chooses to research the pricing
information for a specific item listed in the search results,
he/she may click on the "buy" link. The system will perform a query
for the selected product against all the products added to the
system database by various businesses as well as items linked to
the system through the Standard Data Provider API. The resulting
search will show pricing information as well as the rating score
(good/great/best) for the given business. At this point the user
will be able to choose the desired vendor for the product/service
they are looking for. In the search results, businesses rated as
favorite by other users connected to the user in the social network
will have a higher listing.
Using the System at a Business
[0093] Businesses may facilitate the use of the system enhancing
their marking opportunity by displaying signs with signup
information for the FAVRIX.TM. system. Customers informed of the
advantages of the FAVRIX.TM. system may sign up for the system at a
home computer or businesses may have a computer at the business
location connected to the Internet where customers may sign up. At
a business location a dedicated member of staff may also sign up
new customers on to the system as well as add specific favorite
business products/service to their account on the system.
FAVRIX.TM. rating can be displayed on the item label in the store
or in the place of business providing immediate feedback to the
consumer about the rating of the specific item or service. An
example of a rating can be "Good (234) Great (89) Best (24)" where
the numbers in the parenthesis represent the number of user's
ratings of the given item in the specific category (good, great, or
best).
Online Retailers
[0094] Online retailers may provide a link next to the product
listing on their website that allow users add the selected item to
their FAVRIX.TM. account. The link may also be displayed in the
shopping cart and/or purchase confirmation page. The link consists
of the name of the product, its identifier, may contain description
and the link back to the Online Retailer website to display the
product information. If users previously rated the item as good
great or best, the corresponding rating will be displayed next to
the item as well.
Follow Up Service
[0095] The system provides ability for businesses to setup
automated follow up messages with customers who purchased a product
or a service from the business and did not initially add this
product/service to the list of their favorites. The follow up email
can be automatically generated listing the items that were
purchased and asking the user if any of these items became the
customer's favorite. This service may be implemented by businesses
that have proper database tracking systems in place that will allow
generating the list of purchased items. This list would contain the
user's e-mail address (the identifier on the System), the name, the
date and a reference number on the System of the product purchased.
The information is transmitted securely over the web to the System
database. Based on the submitted information, the system can
generate emails to the user after a certain period of time asking
if they wish to add this item to their favorites.
Retail Store Interface
[0096] Retail businesses may extend the use of the system by
providing a FAVRIX.TM. card to their customers. The FAVRIX.TM. card
works similar to the purchase rewards cards implemented by many
retail businesses. The difference is that the FAVRIX.TM. card is
used to track items of the customer not only at the given business,
but at all retailers and other businesses. This provides ability to
have just one card that consumer may carry to track their items
with all the vendors they purchase products or services from.
Businesses that utilize the FAVRIX.TM. Card system would need to
install the FAVRIX.TM. Card tracking software and item scanning
device or install the FAVRIX.TM. Card software on their existing
POS systems at the point of sale. Alternatively, the FAVRIX.TM.
Retail Store Interface can be added to those businesses that
utilize the purchase reward cards by customizing their existing
tracking and POS software to include ability to link it to the
FAVRIX.TM. system. The FAVRIX Card software enables communication
between consumers at the point of sale and the online social
networking, rating, blogging, search and other software systems.
Information displayed and/or transmitted may include but not
limited to positive, neutral or negative feedback, ratings,
comments, or other information from the consumer or a business.
[0097] An example of the communication may the following: [0098] 1)
Scanning the barcode of the desired item(s), [0099] 2) Selecting a
rating using a touch screen or a by scanning a rating barcode
(optionally leaving a comment) [0100] 3) Scanning the barcode form
a Card or a Smartphone's display to finish the session and send the
information to the web-based system. [0101] NOTE: the steps
described above and the action items may differ depending on the
specific application.
[0102] Once the rating or other information has been submitted, the
rating information is available online.
[0103] The rating and other information collected at the point of
sale or on the website related to a specific item can be printed on
the item label or on a separate label displayed at the store or the
place of business. A batch process may be run periodically to
reprint the labels so that the current information from the website
is shown on the item label. This will allow users who do not have
access to the internet getting additional relevant information
about the item to facilitate a purchasing decision.
Sample Use of the System at a Retail Store
[0104] At a retail point of sale as the products customer is
purchasing are scanned, the sales associate may offer the customer
to add their new favorite items to their FAVRIX.TM. account. That
is achieved by scanning the customer's FAVRIX.TM. card barcode
using the FAVRIX.TM. provided (or the company's) barcode scanning
device and then scanning those items that the customer identifies
as their favorite. This information collected at the point of sale
is transmitted to the System database via a Point of Sale Web
Service API. Rating information can be immediately displayed on a
monitor at the retail store that shows a live log of items being
added. This will facilitate advertising efforts of the items sold
and rated at the retail store. In addition, item labels with the
rating information can be printed periodically to feature the
rating of the item. The rating can be printed on a separate label
or as part of the item label and include the rating information for
example "Good (34) Great(25) Best (12) Cool(8) Want it (36)". In
this example the label means that 34 people rated the item as
"Good", 25 people rated it as "Great", 12 people rated it as Best,
8 people who earned the status of "Cool" rated this product as
"Cool" and 36 people listed that they want to have this item. In
addition to the item labels, the items with the highest number of
ratings can be shown on a monitor inside the store or the place of
business. Top rated items can be displayed by category making it
easy for consumers to make a buying decision on a specific item. By
using the FAVRIX Card and the labeling/display features at the
place of business allows consumers that do not have access to the
internet to take advantage of the system. An online FAVRIX account
is established automatically by enabling the FAVRIX Card at the
point of sale. Consumers may never login into their account but
still will be able to rate items and see the ratings on the labels
in the store as well as lookup their items using their FAVRIX Card
on the computer connected to a barcode scanner located at place of
business. To login into their FAVRIX account the user may use their
login credentials or simply scan the FAVRIX Card using the barcode
scanner connected to the computer. The barcode from the FAVRIX card
is used to identify and log the user into the system.
Other Social Networking Features of the System for the Business
[0105] In addition to displaying the business name, logo,
description and uploading product/services information, the
business may take advantage of social networking capabilities of
the system. One of these features is ability to list employees that
directly communicate with the customers on the FAVRIX.TM. at
business web page. When users browse to that page, they are able to
select those employees they had pleasant buying experience with as
their favorite employees at that business. This will allow managers
and business executives to have a better idea of their employee's
ability to deal with customers as well as encourage employees to
perform better.
[0106] Businesses may provide a public computer for customers to
use to lookup favorite items of the users in their social network
as well as other customers of that business. Favorite items of the
day maybe featured on large screen displays (if present) or as a
sign or a printout displayed at the business location.
Subscription to Favorite Items Feed
[0107] Users may choose to be notified of the items other members
of their social network add as favorite by subscribing to the
Favorite Items Feed. The feed would include the name and category
of the item, any comments that the users might accompany the
favorite item with as well as the date/time of the post. It may
also include a "Buy" button for those items that can be purchased.
The feed functionality is achieved by recording every addition of
the favorite item by users in a logging table in the database. Then
a query is executed to select those items added by members of the
user's social network. The feed can be limited to just items added
by a specific group or multiple groups of users connected to the
given user.
Advertising Opportunities on the System Website
[0108] The system offers various levels of advertising
opportunities for vendors. The following is a summary of the
advertising offerings that can be utilized though the system:
[0109] 1) Generic Advertising--an advertising banner can be placed
in a specific location on the site for a specific period of time
and/or specific number of user views. [0110] 2) Content-driven
advertising--when user is searching for a specific item or a
category, a content-specific advertising is displayed. [0111] 3)
Item-based advertising--as part of the display of every item in the
system there is a buy/purchase link that users can click on to view
the list of companies who provide this item or service and
associated price information if available. Advertisers can add the
items they sell to the system database or provide the querying
ability into their database using the Data Provider API described
above. [0112] 4) Feed-based advertising--users receiving the
Favorite Items Feed (see above) may be presented with a "Buy" link
next to the item one of the members of their social network added
as their favorite and is shown in the feed. Advertising on the page
can be tied to the item added as favorite. In addition, a "buy"
button next to the item can take the user to the list of sites
where the item can be purchased. Advertisers that carry this
specific item will be listed at the top of the list. The system
will compile the list buy running a query in the database for the
selected item or by using the Data Provider API and dynamically
querying the information from the advertiser's website. [0113] 5)
Expert/Popularity-related advertising--users that achieved a high
popularity or an expert level can be influential in one's decision
to purchase a specific item. Advertisers will have an option to
display the list of experts or popular users who consider their
business or the specific product or service their business provides
as their favorite. In addition, when users search for a specific
item and the item recommended by the expert or a popular user is
displayed, the buy link for that item can link directly to the
advertiser's website purchase page. Popular or Expert users will
have an opportunity to get paid for allowing the businesses use
their opinion in advertising efforts. In this case, the identity of
the popular or expert user must be verified to avoid false
impersonations. Identity can be verified by getting credit card,
bank information or PayPal information from the user. This
information would confirm the user identity. Other verification
methods can be employed as well. Popular and/or expert users will
have to approve ability of the advertiser mentioning their name and
agree with the terms and the compensation provided by the
advertiser.
System Deployment on Mobile Devices
[0114] The system can be accessed by the mobile devices like smart
phones, PDAs, or Internet capable phones, etc. If the system is
accessed by a handheld device which is able to store information in
the local memory, an option is available for the user to record the
favorite items of the users connected to him/her right on the
mobile device. This allows disconnected search functionality within
the system among the favorite items of the user's immediate
contacts without having to be connected to the Internet. In the
mobile device is connected to the internet, the user may use the
built-in web browser or the FAVRIX Application for Mobile Devices
(FAVRIX Mobile) to perform lookups and searches using the Search
Criteria similar to how it is done using a computer web-browser.
FAVRIX Mobile app allows provides additional functionality to the
user by using a built-in Smartphone's camera a barcode scanner to
scan items. This allows users to quickly look up a specific item on
FAVRIX or add an item to their list of favorites by just scanning
the item's barcode using the Smartphone. FAVRIX Mobile app also
allows users to add new items manually as well as use the
Smartphone's camera to take a picture of the item and sent it to
FAVRIX such that it will be displayed next time any user looks up
this item.
Integration into Other Social Networking Sites
[0115] The system may be integrated with other social networking
sites to provide the ability to track favorite items and search for
recommendations from the other members of the social network
connected to the user. This is accomplished by using the specific
APIs and or scripting languages provided by the social network
sites to create custom applications embedded into the given social
network site. The system also allows single sign-on capability and
compatibility with various standard user authentication gateways
like OpenID, etc.
Systems Embodying the Present Invention
[0116] Embodiments of the present invention can be implemented in
any type of suitable computer system and computer network,
including computer networks that utilize the Internet or other
distributed computing system. Such a computer system in such a
network may include computer circuitry 602 containing suitable
memory device. The computer circuitry is typically connected
through address, data, and control buses to the memory devices to
provide for writing data to and reading data from the memory
devices. The computer circuitry includes circuitry for performing
various computing functions, such as executing specific software to
perform specific calculations or tasks. In addition, the computer
system includes one or more input devices, such as a keyboard or a
mouse, connected to the computer circuitry to allow an operator to
interface with the computer system. Typically, the computer system
also includes one or more output devices connected to the computer
circuitry, such output devices typically including a printer and a
video display. One or more data storage devices are also typically
connected to the computer circuitry to store data or retrieve data
from external storage media. Examples of typical storage devices
608 include magnetic disks, tape cassettes, compact disk read-only
(CD-ROMs) and compact disk read-write (CD-RW) memories, and digital
video disks (DVDs), FLASH memory, and so on. Such computer systems
may be personal computer systems, mobile devices like cell phones
and personal digital assistants, netbook computers, and so on,
connected to a suitable computer network or networks which, as
already mentioned, may include the Internet.
* * * * *