U.S. patent application number 12/787505 was filed with the patent office on 2011-08-04 for viral syndicated interactive product system and method therefor.
This patent application is currently assigned to CINSAY, LLC. Invention is credited to Christian Briggs, Delfino Galindo, JR., Freddy Knuth, Heath McBurnett.
Application Number | 20110191809 12/787505 |
Document ID | / |
Family ID | 45004236 |
Filed Date | 2011-08-04 |
United States Patent
Application |
20110191809 |
Kind Code |
A1 |
Briggs; Christian ; et
al. |
August 4, 2011 |
Viral Syndicated Interactive Product System and Method Therefor
Abstract
A method for facilitating the order of commercial products in
connection with the display of media content, whereby a player
comprises a media production component and an interactive
e-commerce component embedded therein. The player with the
e-commerce component can be virally copied and propagated from one
web page to any number of other web pages.
Inventors: |
Briggs; Christian; (Austin,
TX) ; McBurnett; Heath; (Austin, TX) ;
Galindo, JR.; Delfino; (Laguna Niguel, CA) ; Knuth;
Freddy; (Austin, TX) |
Assignee: |
CINSAY, LLC
Irvine
CA
|
Family ID: |
45004236 |
Appl. No.: |
12/787505 |
Filed: |
May 26, 2010 |
Related U.S. Patent Documents
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Application
Number |
Filing Date |
Patent Number |
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12363713 |
Jan 30, 2009 |
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12787505 |
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61024829 |
Jan 30, 2008 |
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Current U.S.
Class: |
725/60 ;
705/14.49 |
Current CPC
Class: |
G06Q 30/0277 20130101;
G06Q 30/0251 20130101 |
Class at
Publication: |
725/60 ;
705/14.49 |
International
Class: |
G06Q 30/00 20060101
G06Q030/00; H04N 5/445 20060101 H04N005/445 |
Claims
1. A method for facilitating the sale of a product in connection
with the display of media content, the method comprising:
generating a player frame in a first web page; reserving at least a
first portion of said player frame for said media content;
reserving at least a second portion of said player frame for an
interactive e-commerce component; embedding first code in said
player frame effective for retrieving said media content and
placing said media content in said first portion of said player;
embedding second code in said player frame effective for retrieving
said interactive e-commerce component and placing said interactive
e-commerce component in said second portion of said player; and
virally copying said player frame to a second web page.
2. The method of claim 1, wherein said media content is a video
production.
3. The method of claim 1, wherein said media content is a motion
picture production.
4. The method of claim 1, wherein said media content is an audio
production.
5. The method of claim 1, further comprising embedding code for
retrieving a playlist for said player, said play list being
configured for providing a list of media content which may be
selected for said media content.
6. The method of claim 1, further comprising embedding code for
retrieving a product list for said player, said product list being
configured for providing a list of products which may be selected
for said interactive e-commerce component.
7. The method of claim 1, wherein said media content is a video and
said interactive e-commerce component includes a list of products
correlated with at least one item associated with said video.
8. The method of claim 1, wherein said media content is at least
one of a motion picture trailer and motion picture, and said
interactive e-commerce component includes a list of products
correlated with at least one item associated with said at least one
of a motion picture trailer and motion picture.
9. The method of claim 1, wherein said media content is audio and
said interactive e-commerce component includes a list of products
correlated with at least one item associated with said audio.
10. A system for implementing the sale of a product in connection
with the display of media content, the system comprising: an
enterprise nucleus; one or more syndicated e-commerce applications
coupled in data communication to said enterprise nucleus, said one
or more syndicated e-commerce applications including an input
terminal for facilitating entry of data by a user and an output
terminal for communicating data to a user; an e-commerce platform
coupled in data communication to said enterprise nucleus.
11. The system of claim 10, further comprising at least one content
distribution network (CDN) coupled in data communication to said
enterprise nucleus.
12. The system of claim 10, further comprising at least one
advertising network coupled in data communication to said
enterprise nucleus.
13. The system of claim 10, wherein said one or more syndicated
e-commerce applications comprise a mobile device application.
14. The system of claim 10, wherein said one or more syndicated
e-commerce applications comprise a social media application.
15. The system of claim 10, wherein said one or more syndicated
e-commerce applications comprise a syndicated media player.
16. The system of claim 10, wherein said one or more syndicated
e-commerce applications comprise a syndicated store
application.
17. The system of claim 10, wherein said one or more syndicated
e-commerce applications comprise a game console.
18. The system of claim 10, wherein said one or more syndicated
e-commerce applications comprise an Internet protocol television
(IPTV).
19. The system of claim 10, wherein said one or more syndicated
e-commerce applications comprise a satellite television
receiver.
20. The system of claim 10, wherein said one or more syndicated
e-commerce applications comprise a cable television receiver.
21. The system of claim 10, wherein said at least one CDN
comprises: at least one encoding server coupled to said enterprise
nucleus; at least one third party CDN coupled to each said at least
one encoding server; and at least one edge server coupled to each
said at least one third party CDN.
22. The system of claim 10, wherein said at least one advertising
network comprises: at least one third party advertising server
coupled to enterprise nucleus; and at least one edge server coupled
to each said at least one third party advertising server.
23. The system of claim 10, wherein said at least one advertising
network comprises: at least one third party advertising server
coupled to said at least one CDN; at least one edge server coupled
to each said at least one third party advertising server; and a
communication network through which said at least one edge server
is coupled to at least one content provider.
24. The system of claim 10, wherein said e-commerce platform
comprises: an e-commerce system coupled in data communication to
said enterprise nucleus; an accounting system coupled to said
e-commerce system; a payment gateway coupled to said e-commerce
system; a fulfillment center coupled to said e-commerce system; and
a warehouse management system coupled to said fulfillment
system.
25. The system of claim 10, further comprising a Secure Data
Decryption Server (SDDS) for decrypting registration application
data received from said one or more e-commerce applications, said
SDDS being further coupled to said e-commerce platform for
transmitting decrypted registration application data to said one or
more e-commerce platforms.
26. The system of claim 10, further comprising a communication
network for coupling at least one of said one or more e-commerce
applications to said enterprise nucleus.
27. The system of claim 10, wherein said enterprise nucleus
includes a computer having at least a processor and a memory
operably coupled to said processor, said memory being configured
for storing a computer program executable by said processor, said
computer program comprising: computer program code for receiving
from one of said one or more e-commerce applications a request for
at least one of media, products, and offers, and for transmitting
said request to at least one of said CDN and said advertising
network; computer program code for receiving from said at least one
of said CDN and said advertising network said at least one of
media, products, and offers and for transmitting said at least one
of media, products, and offers to said one of said one or more
e-commerce applications; computer program code for receiving from
said one of said one or more e-commerce applications a registration
ID and a purchase order, and for transmitting said registration ID
and a purchase order to said e-commerce platform; and computer
program code for receiving from said e-commerce platform
transaction data relating to said registration ID and a purchase
order, and for transmitting said transaction data to said one of
said one or more e-commerce applications.
28. A system for facilitating the sale of a product in connection
with the display of media content, the method comprising: an
enterprise nucleus; one or more syndicated e-commerce applications
coupled in data communication to said enterprise nucleus, said one
or more syndicated e-commerce applications including an input
terminal for facilitating entry of data by a user and an output
terminal for communicating data to a user; wherein said one or more
syndicated e-commerce applications includes a computer having at
least a processor and a memory operably coupled to said processor,
said memory being configured for storing a computer program
executable by said processor, said computer program comprising:
computer program code for generating a request for at least one of
media, products, and offers, and for transmitting said request to
said enterprise nucleus for transmission to at least one of said
CDN and said advertising network; computer program code for
receiving from said enterprise nucleus said at least one of media,
products, and offers; computer program code for displaying said at
least one of media, products, and offers; computer program code for
receiving user input for placing a purchase order for at least one
of a product and an offer; computer program code for determining
whether user is registered for placing a purchase order with an
e-commerce platform; upon a determination that user is registered,
obtaining registration ID and purchase order and transmitting
registration ID and purchase order to said enterprise nucleus for
transmission to said e-commerce platform; upon a determination that
user is not registered, prompting user for registration application
data needed to register, encrypting registration application data,
and forwarding registration application data with purchase order to
a secure data decryption server (SDDS); computer program code for
receiving response to purchase order, said response being to post
or deny transaction; and computer program code for displaying to
user said response to purchase order.
Description
CROSS-REFERENCE TO RELATED APPLICATIONS
[0001] This application is continuation-in-part of application Ser.
No. 12/363,713, filed Jan. 30, 2009, which claims the benefit of
U.S. Provisional Application No. 61/024,829, filed Jan. 30, 2008,
both of which applications are hereby incorporated herein by
reference, in their entirety.
TECHNICAL FIELD
[0002] The invention relates generally to interactive media content
distribution, and, more particularly, to the placement in a viral
player of products associated with media content for interactive
purchase.
BACKGROUND
[0003] Using conventional technology, e-commerce purchases are
typically facilitated on the Internet by directing consumers to
purchase products through specified websites. Specifically, a
consumer on the Internet may be directed to a specific website via
online advertising or sponsored links, where such websites describe
specific products available for purchase, allow the consumer to
choose a product for purchase, and direct the consumer to purchase
the product through an e-commerce application from that website.
Thus, one drawback with conventional technology is that it requires
the consumer to navigate to a specific website to purchase a
product, which can be time-consuming and discourage product
purchases.
[0004] Furthermore, using conventional technology, products
advertised on the Internet are traditionally advertised through
banner advertising, "clickable" ads, sponsored links, or the like.
Such advertising can range from static graphical images to rich
media content, permitting the user to "click" on the ad and be
redirected to a new web page (either in a new browser window or a
new tab in the user's browser) to display the product, describe the
product, and provide a mechanism to facilitate the purchase through
an e-commerce application through that website. If a user is
watching and/or listening to media content when the purchase is
desired, then it can be very distracting to have to navigate to
another web page to purchase the product and, when attempting to
return to the media content, the user may potentially lose the
media content or lose the place in the media content requiring that
the media content be re-started, frustrating a user and
discouraging future purchases, and further resulting in lost
revenues and business.
[0005] Still further, with conventional technology, most product
marketing on the Internet is achieved through banner advertising,
"click-through" ads, or similar commercials run on a media player
on a specific website. Although such ads can be placed on different
websites through contractual arrangements with website owners and
ad server networks, such ads are limited to specific areas
designated for advertising on such websites, thereby limiting the
scope of advertising to users who visit such specific websites, and
further limiting such scope to the specific number of ad rolls
associated with the traffic to such website or imposing other ad
servicing provider limitations on the number of times such
advertising for the product is presented on such websites, thereby
restricting a user's opportunity to purchase the advertised
product.
[0006] Therefore, what is needed is a system and method for
facilitating e-commerce transactions without requiring that a
consumer navigate to another website to engage in a transaction for
the purchase of a product, without excessively distracting a
consumer when watching and/or listening to media content, without
limiting the marketing of a product through ads in specific areas
designated for advertising on specific websites, without limiting
the scope of advertising to users who visit such specific websites,
and without limiting the marketing of a product to a specific
number of ad rolls or other ad servicing provider limitations on
the number of times advertising for products is presented on such
websites.
SUMMARY
[0007] The present invention, accordingly, permits a consumer to
view a product in conjunction with a viral player, and to select
the product for purchase within the player, rather than be
redirected to a separate website. There is thus no longer a need to
go to a specific website to purchase a product; the viral player
acts as the vehicle to facilitate the "front-end" of the
purchase.
[0008] Furthermore, products can be displayed in connection with
specified content at the player level--the present invention brings
the e-commerce "store" directly to the user, rather than directing
the user to a specified website. Specifically, the player can run
media content within the player frame, with associated products
listed in a separate area of the player that the user can "click"
on to facilitate the purchase through the e-commerce platform
back-end. Essentially, the user is able to view and purchase a
product within the player while watching or listening to media
content, thereby bringing the ability to facilitate the sale of a
product as part of the rich media experience.
[0009] Still further, products may be marketed "virally",
permitting content owners to monetize content. In accordance with
the present invention, the syndicated e-commerce player is designed
to be embeddable so that users can place it in emails to friends,
on social networking sites (e.g. Facebook, MySpace, Google Buzz,
Yelp, etc.), or other websites, thereby permitting the syndicated
e-commerce player to be distributed virally on the Internet. As a
result, the products that are listed in the syndicated e-commerce
player can be marketed virally without such restrictions, directly
to potential consumers who will be able to view or listen to the
media content of the syndicated e-commerce player and immediately
purchase the associated product(s) from within the syndicated
e-commerce player without being redirected from the media
experience.
[0010] In one preferred embodiment, the present invention achieves
the aforementioned features in a method for facilitating the
purchase of commercial products in connection with the display of
media content, whereby a player comprises a media production
component and an interactive e-commerce component embedded therein.
The player with the e-commerce component can be virally copied and
propagated from one web page to any number of other web pages.
[0011] In another preferred embodiment, a player frame is generated
in a first web page. At least a first portion of the player frame
is reserved for said media content, and at least a second portion
of the player frame is reserved for an interactive e-commerce
component. Code is embedded in the player frame for retrieving the
media content and placing the media content in the first portion of
said player, and code is embedded in the player frame for
retrieving the interactive e-commerce component and placing the
interactive e-commerce component in the second portion of the
player. The player frame may then be virally copied and propagated
from one web page to any number of other web pages.
[0012] A system for implementing the sale of a product in
connection with the display of media content includes an enterprise
nucleus, and one or more syndicated e-commerce applications coupled
in data communication to the enterprise nucleus. The one or more
syndicated e-commerce applications include an input terminal for
facilitating entry of data by a user and an output terminal for
communicating data to a user. An e-commerce platform is coupled in
data communication to the enterprise nucleus for facilitating the
purchase of products.
[0013] The system preferably includes at least one content
distribution network (CDN) and at least one advertising network,
both of which are coupled in data communication to the enterprise
nucleus.
[0014] The enterprise nucleus of the system further preferably
includes a computer having at least a processor and a memory
operably coupled to the processor, the memory being configured for
storing a computer program executable by the processor, the
computer program being configured for performing steps of receiving
from one of said one or more e-commerce applications a request for
at least one of media, products, and offers, and for transmitting
said request to at least one of said CDN and said advertising
network; receiving from said at least one of said CDN and said
advertising network said at least one of media, products, and
offers and for transmitting said at least one of media, products,
and offers to said one of said one or more e-commerce applications;
receiving from said one of said one or more e-commerce applications
a registration ID and a purchase order, and for transmitting said
registration ID and a purchase order to said e-commerce platform;
and for receiving from said e-commerce platform transaction data
relating to said registration ID and a purchase order, and for
transmitting said transaction data to said one of said one or more
e-commerce applications.
BRIEF DESCRIPTION OF THE DRAWINGS
[0015] For a more complete understanding of the present invention,
and the advantages thereof, reference is now made to the following
descriptions taken in conjunction with the accompanying drawings,
in which:
[0016] FIG. 1 is a high level block diagram exemplifying data flow
in an interactive product placement system embodying features of
the present invention;
[0017] FIGS. 2 and 3 exemplify an interface application wireframe
utilizing standard embed code for calling into remote online
destinations;
[0018] FIG. 4 exemplifies a syndicated e-commerce interface
application wireframe utilizing standard embed code into remote
online destinations;
[0019] FIGS. 5 and 6 exemplify an implementation embodiment of a
syndicated e-commerce interface application wireframe for
implementing features of the invention;
[0020] FIG. 7 is a flow chart exemplifying logic utilized in the
invention;
[0021] FIGS. 8-10 exemplify alternate embodiments of the system of
FIG. 1.
DETAILED DESCRIPTION
[0022] In the following discussion, numerous specific details are
set forth to provide a thorough understanding of the present
invention. However, it will be obvious to those skilled in the art
that the present invention may be practiced without such specific
details. In other instances, well-known elements have been
illustrated in schematic or block diagram form in order not to
obscure the present invention in unnecessary detail. Additionally,
for the most part, details concerning the Internet, HTML (including
HTML5), HTTP, HTTPS, SWF, XML, PHP, Adobe Flash, FLV, and the like
have been omitted inasmuch as such details are not considered
necessary to obtain a complete understanding of the present
invention, and are considered to be within the skills of persons of
ordinary skill in the relevant art.
[0023] It is noted that, unless indicated otherwise, all functions
described herein may be performed by a processor such as a
microprocessor, a controller, a microcontroller, an
application-specific integrated circuit (ASIC), an electronic data
processor, a computer, or the like, in accordance with code, such
as program code, software, integrated circuits, and/or the like
that are coded to perform such functions. Furthermore, it is
considered that the design, development, and implementation details
of all such code would be apparent to a person having ordinary
skill in the art based upon a review of the present description of
the invention.
[0024] Referring to FIG. 1 of the drawings, the reference numeral
100 generally designates an interactive content distribution system
embodying features of the present invention. The system 100
includes an enterprise nucleus 102 configured as a hub for
controlling all operations of the systems 100, discussed in further
detail below. Coupled to the enterprise nucleus 102 are one or more
syndicated e-commerce applications 104, a content management system
("CMS") 106, advertising networks 108, and an e-commerce platform
110.
[0025] The syndicated e-commerce applications 104 coupled to the
enterprise nucleus 102 include e-commerce applications 105 in which
the end-users are not registered with the e-commerce platform 110
and e-commerce applications 107 in which the end-users are
registered with the e-commerce platform 110. The syndicated
e-commerce applications 105 and 107 include, by way of example but
not limitation, mobile device applications for mobile devices
(e.g., iPhone, smartphones running the Android operating system,
portable gaming platforms such as Nintendo DS), social media
applications (e.g., FaceBook, MySpace, Google Buzz), syndicated
media player applications, syndicated store applications,
applications written for game consoles (e.g., X-box, Playstation,
Nintendo, Wii), Internet protocol television ("IPTV"), and any
device and/or platform that would allow insertion of syndicated
e-commerce applications and conduct the syndicated e-commerce
process discussed below. Each of the unregistered e-commerce
applications 105 are preferably coupled, either directly (e.g.,
cable, satellite, fiber optic) or via a communication network
(e.g., the Internet, VPN, cellular communications network) 114, to
a secure data decryption server ("SDDS") 116, which SDDS is in turn
coupled to the e-commerce platform 110, described in further detail
below. Each of the registered e-commerce applications 107 are
preferably coupled, either directly or via a communication network
(e.g., the Internet, cellular communications network) 116, to the
enterprise nucleus 102.
[0026] The CMS 106 includes an encoding server 120 coupled to the
enterprise nucleus 102 and to a third party content distribution
network ("CDN") 121. The CDN 121 is preferably coupled to one or
more edge servers 122, such as provided by Akamai, which provide an
interface, via a communication network (e.g., the Internet) 124,
between the CDN 124 and one or more content providers (not shown).
Content provided by the CMS 106 includes, by way of example but not
limitation, motion pictures, motion picture trailers, video, and
audio.
[0027] The advertisement ("ad") networks 108 include a third-party
advertisement server 126 (e.g., Ad-Tech) coupled to the enterprise
nucleus 102, and one or more ad networks 128 (e.g., AdMob, Tremor
Media, and LC?). The ad networks 108 provide, by way of example but
not limitation, products lists showing which products are
associated or correlated with at least one item associated with or
displayed in certain media, and other product information, such as
pricing, availability, and the like.
[0028] The e-commerce platform 110 includes an enterprise
e-commerce system 138 coupled to the enterprise nucleus 102. One or
more payment gateways 140 (e.g., Paypal), accounting systems 142,
and fulfillment centers 144 are coupled to the enterprise
e-commerce system 138. One or more warehouse management systems 146
are connected to each fulfillment center 144. The enterprise
e-commerce system 138 is further preferably coupled to the SDDS 116
for receiving registration application data from the e-commerce
application 105.
[0029] FIG. 2 exemplifies a player frame 200 embodying features of
the invention. The frame 200 preferably includes a header 202 and
footer 204, as well as a number of sub-frames 206 sandwiched
between the header and footer. The sub-frames 206 may be configured
for displaying account information, categories, products, featured
products, featured offer, a shopping cart, total charges, and
additional links (e.g., About Us, Shipping, Returns, Privacy &
Security, Conditions of Use, Contact Info, Gift Voucher FAQ).
[0030] FIG. 3 exemplifies an alternate embodiment of player frame
with videocontent, advertisements, and an e-commerce component
overlaid on the player frame, along with viral tools.
[0031] FIG. 4 exemplifies a player base frame 400 having an main
frame 402, subframe 404 configured for a video production (not part
of the base frame), and a subframe 406 configured for an e-commerce
application (not part of the base frame). The player base frame 400
also includes embed code (not shown), such as HTML code, for
retrieving media content from the CMS 106, ad content and a product
list from the ad networks 108, and an e-commerce component of the
player from the enterprise nucleus 102, as discussed in further
detail below. The player base frame 400, with the embed code for
retrieving media content, ad content, and an e-commerce component,
may be virally copied and propagated from one web page to any
number of other web pages on the Internet.
[0032] FIGS. 5 and 6 exemplify a player 500 built on the player
base frame of FIG. 4. as it would be displayed, for example, on a
computer monitor (not shown). The player 500 preferably includes
media content (e.g., video, motion picture, audio) 502 presented
within the subframe 404 (using, e.g., Flash encoding) and a
syndicated e-commerce component in the subframe 504. The e-commerce
component is configured to be an interface between a user and the
e-commerce platform 110 and the SDDS 116 (discussed below with
respect to steps 714-738 of FIG. 7), and is preferably built on
custom encoding, and preferably includes a product list 504 (FIG.
5) and a media play list 506 (FIG. 6) integrated therein for use by
a user. The product list 504 preferably displays products 508 that
correspond to products being used in the media production 502,
which products which may be selected for purchase through the
interactive e-commerce component in the subframe 504. The media
play list 506 preferably displays a number of media from which a
user may select to view or listen to in the media production
502.
[0033] FIG. 7 depicts a flow chart 700 exemplifying one preferred
embodiment for using the invention. In step 702, a user engages an
e-commerce application 104, and in step 704, a user requests (e.g.,
via the media play list 506) media content (e.g., video, audio,
game) with which to be presented. The e-commerce application 104
then generates a request for same along with associated products
and product offers, and transmits the request to the enterprise
nucleus 102 which forwards same to the CMS server 106 and ad server
108. In step 706, the CMS server 106 retrieves the requested media
content and the ad server 108 retrieves ad content (i.e., products
and product offers) associated with the media content. In step 708,
the requested media content along with associated ad content is
transmitted to the e-commerce application 104, and in step 710,
same is received by the e-commerce application. In step 712, the
media content is presented for display to the user via the media
production window 502, and associated ad content is presented in
the sub-frame 406.
[0034] While viewing the media content, if a user/viewer should see
an item or product that the user/viewer would find desirable to
have, then in step 714, the user/viewer may engage the e-commerce
component 504 to place an order for the product. In step 716, a
determination is made whether the user is registered with the
e-commerce platform to order the product. If it is determined at
step 716 that the user is registered, then execution proceeds to
step 717 in which the e-commerce application 104 generates a
message comprising the user's registration data and purchase order
and forwards same to the e-commerce platform 110. If it is
determined at step 716 that the user is not registered, then
execution proceeds to step 718 in which the user is prompted to
provide information to become registered to purchase the product.
In step 720, the user's registration application data is encrypted
and transmitted to a secure data decryption server (SDDS), and in
step 722, the encrypted data is decrypted and forwarded to the
e-commerce platform 110.
[0035] At step 724, the e-commerce platform receives the
registration data and checks to determine whether the user has an
existing account. In step 726, if the user has an existing account,
then execution proceeds to step 730; otherwise, execution proceeds
to step 728.
[0036] At step 728, the registration application data is processed
and an account is setup in the name of the user, and execution
proceeds to step 730. At step 730, payment for the product to be
purchased is processed, and at step 732, a determination is made
whether to post or deny the transaction. If the transaction is
denied, a report of same is transmitted to the e-commerce
application 104. If the transaction is posted, then in step 734 the
fulfillment center 144 in conjunction with the warehouse management
system 146 is instructed to fill the order and a report of same is
transmitted to the e-commerce application 104.
[0037] In step 736, the e-commerce application 104 receives the
report that the transaction was either denied or posted and
presents same to the user, and the transaction is terminated at
step 738. At step 740, the user resumes viewing or listening to the
mediacontent.
[0038] It is understood that the present invention may take many
forms and embodiments. Accordingly, several variations may be made
in the foregoing without departing from the spirit or the scope of
the invention. For example, FIG. 8 shows a system 800 in which the
third party ad server 130 may be coupled directly to the third
party CDN; FIG. 9 shows a system 900 in which the third party ad
server 130 may be coupled directly to the CMS edge servers 122; and
FIG. 10 shows a system 1000 in which the third party ad server 130
may be coupled in any combination of ways depicted by FIGS. 1, 8,
and 9, and in particular, directly to the enterprise nucleus 102
and CMS edge servers 122.
[0039] Having thus described the present invention by reference to
certain of its preferred embodiments, it is noted that the
embodiments disclosed are illustrative rather than limiting in
nature and that a wide range of variations, modifications, changes,
and substitutions are contemplated in the foregoing disclosure and,
in some instances, some features of the present invention may be
employed without a corresponding use of the other features. Many
such variations and modifications may be considered obvious and
desirable by those skilled in the art based upon a review of the
foregoing description of preferred embodiments. Accordingly, it is
appropriate that the appended claims be construed broadly and in a
manner consistent with the scope of the invention.
* * * * *