U.S. patent application number 12/841071 was filed with the patent office on 2011-07-21 for method and system for facilitating access to a promotional offer.
This patent application is currently assigned to STATELESS SYSTEMS PTY LTD.. Invention is credited to Guy Phillip William King.
Application Number | 20110178867 12/841071 |
Document ID | / |
Family ID | 43586937 |
Filed Date | 2011-07-21 |
United States Patent
Application |
20110178867 |
Kind Code |
A1 |
King; Guy Phillip William |
July 21, 2011 |
METHOD AND SYSTEM FOR FACILITATING ACCESS TO A PROMOTIONAL
OFFER
Abstract
A method of facilitating access to a promotional offer, the
method comprising: receiving at a server system a page request from
a client device; and sending program code executable in a browser
application to the client device in response to the page request,
the program code being executable to display at least one
promotional offer and a promotional code, to provide a flash object
at a display position of the promotional code and, in response to
selection of the flash object, to cause the promotional code to be
copied to a user-accessible memory of the client device and to open
a new browser display of the browser application.
Inventors: |
King; Guy Phillip William;
(Prahran, AU) |
Assignee: |
STATELESS SYSTEMS PTY LTD.
Melbourne
AU
|
Family ID: |
43586937 |
Appl. No.: |
12/841071 |
Filed: |
July 21, 2010 |
Related U.S. Patent Documents
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Application
Number |
Filing Date |
Patent Number |
|
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61232241 |
Aug 7, 2009 |
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Current U.S.
Class: |
705/14.44 ;
705/14.73 |
Current CPC
Class: |
G06Q 30/0239 20130101;
G06Q 30/02 20130101; G06Q 30/0211 20130101; G06Q 30/0277 20130101;
G06Q 30/0245 20130101; G06Q 30/0225 20130101 |
Class at
Publication: |
705/14.44 ;
705/14.73 |
International
Class: |
G06Q 30/00 20060101
G06Q030/00 |
Claims
1. A method of facilitating access to a promotional offer, the
method comprising: receiving at a server system a page request from
a client device; and sending program code executable in a browser
application to the client device in response to the page request,
the program code being executable to display at least one
promotional offer and a promotional code, to provide a flash object
at a display position of the promotional code and, in response to
selection of the flash object, to cause the promotional code to be
copied to a user-accessible memory of the client device and to open
a new browser display of the browser application.
2. The method of claim 1, wherein the program code is further
executable to automatically direct the new browser display to a
first uniform resource locator (URL) associated with the server
system.
3. The method of claim 2, wherein the first URL maps to a script or
code resource hosted by the server system.
4. The method of claim 2, wherein, in response to a serve request
for the first URL from the new browser display, the server system
records selection of the promotional code.
5. The method of claim 4, wherein the first URL is unique to the
promotional code.
6. The method of claim 5, wherein the server system is configured
to identify a second URL based on the serve request, the second URL
being associated with a different server, the different server
tracking usage of the promotional code.
7. The method of claim 6, wherein the second URL maps to a
different script or code resource hosted by the different
server.
8. The method of claim 6, further comprising the server system
automatically redirecting the browser application to the second
URL.
9. The method of claim 6, wherein the second URL is allocated by an
affiliate entity to an entity associated with the server system for
use in relation to display of the promotional offer in one or more
web pages served by the server system.
10. The method of claim 6, wherein the second URL is unique to an
offeror of the promotional offer and the server system.
11. The method of claim 2, wherein the first URL comprises an
identifier of the promotional code.
12. The method of claim 1, wherein the program code is further
executable to automatically direct the browser application to an
affiliate URL associated with an affiliate server.
13. The method of claim 12, wherein the affiliate URL is allocated
by an affiliate entity to an entity associated with the server
system for use in relation to display of the promotional offer in
one or more web pages served by the server system.
14. The method of claim 1, wherein the program code is further
executable to cause an instructional message to be displayed
adjacent the promotional code in response to navigation to the
flash object.
15. The method of claim 1, wherein the flash object is configured
to be transparent.
16. The method of claim 15, wherein the flash object is overlaid on
the displayed promotional code.
17. The method of claim 1, wherein the flash object comprises at
least one rendering of the promotional code.
18. The method of claim 1, wherein the promotional offer can be
claimed by pasting the promotional code from the clipboard into a
field on a webpage of an offeror's website.
19. The method of claim 1, wherein the promotional offer is
displayed in conjunction with a feedback section configured to
allow a user to provide feedback input in relation to the
promotional offer, wherein the feedback section provides for at
least one of voting and commenting.
20. The method of claim 1, wherein the program code further causes
a rating indication to be displayed in relation to the promotional
offer, the rating indication indicating at least one of a
redemption success rate based on user feedback and a user voting
history.
21. The method of claim 1, wherein the program code further causes
a histogram to be displayed in relation to historical user feedback
regarding the promotional offer.
22. The method of claim 1, wherein the new browser display
comprises a display window distinct from other displays displayed
on the client device.
23. The method of claim 1, wherein the user-accessible memory
comprises a clipboard of the client device.
24. A method of facilitating access to a promotional offer, the
method comprising: displaying, using a browser application of a
client device, at least one promotional offer and a promotional
code; providing a flash object at a display position of the
promotional code; and in response to selection of the flash object,
causing the promotional code to be copied to user-accessible memory
of the client device and opening a new browser display using the
browser application.
25. A computer-readable storage storing executable program
instructions which, when executed by a computing device, cause the
computing device to perform a method, comprising: receiving at a
server system a page request from a client device; and sending
program code executable in a browser application to the client
device in response to the page request, the program code being
executable to display at least one promotional offer and a
promotional code, to provide a flash object at a display position
of the promotional code and, in response to selection of the flash
object, to cause the promotional code to be copied to a
user-accessible memory of the client device and to open a new
browser display of the browser application.
26. A system or computing device comprising means for performing a
method, comprising: receiving at a server system a page request
from a client device; and sending program code executable in a
browser application to the client device in response to the page
request, the program code being executable to display at least one
promotional offer and a promotional code, to provide a flash object
at a display position of the promotional code and, in response to
selection of the flash object, to cause the promotional code to be
copied to a user-accessible memory of the client device and to open
a new browser display of the browser application.
27. A system comprising: at least one processing device; and memory
comprising program instructions executable by the at least one
processing device to cause the system to perform a method
comprising: receiving at a server system a page request from a
client device; and sending program code executable in a browser
application to the client device in response to the page request,
the program code being executable to display at least one
promotional offer and a promotional code, to provide a flash object
at a display position of the promotional code and, in response to
selection of the flash object, to cause the promotional code to be
copied to a user-accessible memory of the client device and to open
a new browser display of the browser application.
Description
RELATED APPLICATION
[0001] This application hereby claims priority under 35 U.S.C.
.sctn.119 to U.S. Provisional Application No. 61/232,241, entitled
"Method and System for Facilitating Access to a Promotional Offer,"
by Guy Phillip William King, filed 7 Aug. 2009 (Atty. Docket No.:
DCC-30813727PRO).
TECHNICAL FIELD
[0002] The described embodiments relate to methods and systems for
facilitating access to a promotional offer. Some particular
embodiments relate to display of a promotional offer, such as a
coupon, with a promotional code that can be used to accept the
promotional offer.
BACKGROUND
[0003] Coupons can be used as a form of promotional offer to induce
a potential customer to purchase a product or service. For example,
the promotional offer may involve providing a product or service at
a discounted price and this can be represented in the form of a
coupon having a coupon code. The coupon code may be used by the
entity making the promotional offer to validate the coupon.
[0004] Some coupons may be made available on a website, from which
the coupons may be printed for physical presentation of the coupon
at a retail establishment or, in some instances, for presentation
when making an online purchase of a product or service to which the
coupon applies.
SUMMARY
[0005] Some embodiments comprise a method of facilitating access to
a promotional offer, the method comprising: [0006] receiving at a
server system a page request from a client device; and [0007]
sending program code executable in a browser application to the
client device in response to the page request, the program code
being executable to display at least one promotional offer and a
promotional code, to provide a flash object at a display position
of the promotional code and, in response to selection of the flash
object, to cause the promotional code to be copied to
user-accessible memory of the client device and to open a new
browser display of the browser application. The program code may be
further executable to automatically direct the new browser display
to a first uniform resource locator (URL) associated with the
server system. The new browser display may comprise a new browser
window or a new page display in the original browser window.
[0008] The first URL may map to a server-side script or code
resource hosted by the server system. In response to a serve
request for the first URL from the browser application, the server
system may record selection of the promotional code. The first URL
may be unique to the promotional code. The server system may be
configured to identify a second URL based on the serve request, the
second URL being associated with a different server, the different
server tracking usage of the promotional code. The second URL may
map to a different server-side script or code resource hosted by
the different server.
[0009] The server system may automatically redirect the new browser
display to the second URL. The second URL may be allocated by an
affiliate entity to an entity associated with the server system for
use in relation to display of the promotional offer in one or more
web pages served by the server system. The second URL may be unique
to an offeror of the promotional offer and the server system. The
first URL may comprise an identifier of the promotional code.
[0010] In alternative embodiments, the program code may be further
executable to automatically direct the browser application to an
affiliate URL associated with an affiliate server. The affiliate
URL may be allocated by an affiliate entity to an entity associated
with the server system for use in relation to display of the
promotional offer in one or more web pages served by the server
system.
[0011] The program code may be further executable to cause an
instructional message to be displayed adjacent the promotional code
in response to navigation to the flash object. The flash object may
be configured to be transparent and may be overlaid on the
displayed promotional code. Alternatively, the flash object may
comprise at least one rendering of the promotional code. In other
words, the flash object may itself contain the text/content of the
promotional code.
[0012] The promotional offer can be claimed by pasting the
promotional code from the clipboard into a field on a webpage of an
offeror's website. The promotional offer may be displayed in
conjunction with a feedback section configured to allow a user to
provide feedback input in relation to the promotional offer,
wherein the feedback section provides for at least one of voting
and commenting.
[0013] The program code may further cause a rating indication to be
displayed in relation to the promotional offer, the rating
indication indicating at least one of a redemption success rate
based on user feedback and a user voting history, and may further
cause a histogram to be displayed in relation to historical user
feedback regarding the promotional offer.
[0014] The new browser display may comprise a display window
distinct from other displays displayed on the client device. The
user-accessible memory may comprise a clipboard of the client
device.
[0015] Some embodiments relate to a method of facilitating access
to a promotional [0016] offer, the method comprising: [0017]
displaying, using a browser application of a client device, at
least one promotional offer and a promotional code; [0018]
providing a flash object at a display position of the promotional
code; and [0019] in response to selection of the flash object,
causing the promotional code to be copied to user-accessible memory
of the client device and opening a new browser display using the
browser application.
[0020] Some embodiments relate to computer-readable storage storing
executable program instructions which, when executed by a computing
device, cause the computing device to perform the described
methods.
[0021] Some embodiments relate to a system or computing device
comprising means for performing the described methods.
[0022] Some embodiments relate to a system comprising: [0023] at
least one processing device; and [0024] memory comprising program
instructions executable by the at least one processing device to
cause the system to perform the described methods.
BRIEF DESCRIPTION OF THE DRAWINGS
[0025] Embodiments are described in further detail below, by way of
example, with reference to the accompanying drawings, in which:
[0026] FIG. 1 is a block diagram of a system for facilitating
access to a promotional offer;
[0027] FIG. 2 is an example display of a promotional offer
according to some embodiments;
[0028] FIG. 3 is a flow chart of a method for facilitating access
to a promotional offer;
[0029] FIG. 4 is a block diagram of a client-server architecture,
in the context of which some embodiments may be employed; and
[0030] FIG. 5 is a block diagram of an example computing
device.
DETAILED DESCRIPTION
[0031] Described embodiments relate generally to methods and
systems for facilitating access to a promotional offer. The
promotional offer may be one of many provided on a website that
specializes in making large numbers of promotional offers available
to consumers for many different retailers. The promotional offers
may be presented in the form of a coupon, for example.
[0032] A user may navigate to a coupon-sharing website, for
example, where promotional offers in the form of coupons from many
different retailers or service providers may be displayed and
searched. Although it is common to describe web pages as being
displayed on a website, the actual display occurs using a browser
application on a client computing device that receives code from a
web server hosting the website in response to a serve request for a
web "page". The code thus received by the client computing device
is then executed by the browser application, if possible, to
display the requested web page. It is in this context that
embodiments are further described.
[0033] Referring generally to FIG. 1, a system 100 for facilitating
access to a promotional offer is described in further detail.
Aspects of system 100 are also shown and described by way of
example with reference to FIGS. 4 and 5. System 100 comprises a
server system 110 and a client computing device 120 in
communication with each other over a network 115, such as the
Internet. System 100 further comprises a database 130 accessible to
server system 110 for storing data pertinent to operation of server
system 110 and provision of service to client computing device 120.
System 100 further comprises an offeror server 140 and an affiliate
server 145 in communication with server system 110 and client
computing device 120 over network 115.
[0034] Client computing device 120 may comprise a desktop, mobile
or handheld computing device having at least one processor (e.g.
CPU 206), one or more forms of memory 202, 204, an operating system
122 and a user interface. The memory may comprise volatile (e.g.
RAM 204) and non-volatile (e.g. hard disk drive 202, solid state
drive, flash memory and/or optical disc) storage. The user
interface may comprise a display 220 and at least one input device,
such as a touch-screen, a keyboard 216, mouse 218, stylus or other
peripheral device that can be used for providing user input to
client computing device 120.
[0035] A number of software applications or applets may be
executing or executable by at least one processor to perform
various device-related functions. Such applications may be stored
in the non-volatile memory 202 of computing device 120. At least
one such software application includes a browser application 125
for enabling a user to navigate to sites accessible over the
network 115 to receive content therefrom. Other client software
applications 127 may execute on client system 120 using operating
system 122.
[0036] In the example of system 100 illustrated in FIG. 1, client
browser 125 can be used to communicate with server system 110 to
request content therefrom, in the form of one or more web pages
provided as program code executable by the browser application 125.
According to some embodiments, server system 110 is configured to
provide at least one promotional offer, and more likely many such
promotional offers, for consideration by a user viewing web pages
via browser application 125. Thus, server system 110 may act as a
coupon sharing site. FIG. 2 illustrates an example display 200 of a
promotional offer displayable by browser application 125 according
to code received from server system 110. Server system 110 may
display (or have accessible for display) a large number of
promotional offers, one or more of which are offered by or
associated with a product or service provider or an onseller or
reseller of such products or services (i.e. a retailer), termed
herein for convenience as the "offeror". The offeror server 140 is
thus a web server hosted by or on behalf of the offeror and making
available web pages associated with the product or service to which
the promotional offer (viewable by the user by accessing server
system 110) relates. The promotional offer may thus be used as a
means of, among other things, increasing traffic to the offeror
server 140, promoting the product or service to encourage purchase
thereof or for establishing some form of relationship between the
offeror and the user as a consumer.
[0037] Server system 110 comprises at least one processing device,
and may comprise multiple processing devices operating in
cooperation and/or parallel to operate web server functions 128
(e.g. using a hypertext transfer protocol daemon (HTTPD)), data
processing functions and data storage and retrieval functions (e.g.
using structured query language (SQL) support 132) in conjunction
with database 130. Server system 110 may also comprise scripting
language support 131, such as Microsoft.TM. ASP, ASP.NET or PHP.
Server system 110 may comprise or have access to suitable
non-volatile data storage separate to database 130 for storing
executable program code to enable server system 110 to perform its
functions, including those functions described herein. Such program
code comprises an operating system 124 and a promotional offer
management module (as one of a number of software modules 150) for
managing processing and communications functions in relation to the
promotional offers. Offeror server 140 and affiliate server may
comprise a similar architecture and similar server-related
functions to server system 110, except that they will not have
access to database 130.
[0038] Database 130 may comprise a localised or distributed
database storing data records for the various promotional offers,
as well as user feedback (if any) received in relation to each
promotional offer. The time and date of user feedback received, for
example in the form of positive or negative votes as to the
efficacy or the redeemability of the promotional offer and any
received user comments, is also stored in database 130. Database
130 may also be used by server system 110 to store data regarding
the number of times a promotional offer is selected and may store
data for the purpose of rating or ranking the various promotional
offers according to user feedback and/or other measures of efficacy
or reliability of the promotional offers.
[0039] The affiliate server 145 may be hosted by or associated with
an entity that tracks traffic and transactions to invoice the
offeror and compensate the entity that operates server system 110
for sales that resulted from traffic referred through server system
110. For example, the entity hosting or associated with affiliate
server 145 may be Commission Junction (www.cj.com), which provides
affiliate marketing.
[0040] Referring in particular to FIG. 2, the example display 200
of a promotional offer is described in further detail. Display 200
may be provided as one of a series of such displays on a single
page displayed using HTML and other program code executed by
browser application 125. Each display 200 comprises a display
portion 210 and a feedback portion 220. The display portion 210
comprises a promotional code 212, also referred to as a coupon
code, and a description 218 of the promotion. The display portion
210 further comprises a statistical information display section 230
that provides information regarding the efficacy of the promotional
offer, for example including user success rate, user perceived
reliability, aggregated positive and negative endorsements or votes
from users or any other statistical information to assist a
prospective consumer to assess the likelihood of successfully
taking advantage of the promotional offer.
[0041] In some embodiments, the statistical information 230 may
comprise a histogram 232 representative of the historical user
votes received in relation to the particular promotional offer. The
histogram 232 may comprise a number of bars displayed in series and
indicative of the number and value (positive or negative) of user
votes on the perceived reliability or redeemability of the
promotional offer.
[0042] Display portion 210 further comprises a flash object 213,
such as an empty flash movie, that is transparent and overlaid on
the promotional code 212. Alternatively, flash object 213 may
comprise one or more images that display the promotional code
212.
[0043] When a user navigates to the promotional code 212, for
example by moving a pointer 211 over the promotional code 212 or
the flash object 213, client side code, such as JavaScript, served
by server 110 and executing on browser application 125 causes an
informational message 215 to appear adjacent the promotional code
212. As illustrated by example in FIG. 2, the information message
215 may include the text "click to copy code and open site" or
other words to that effect.
[0044] As described further below in relation to FIG. 3, program
code provided by server system 110, such as in the form of
JavaScript executed by browser application 125, operates to cause
display of the information message 215 upon navigation to the
promotional code 212 or flash object 213. Further code, such as
JavaScript or ActionScript or a combination of both, is provided by
server system 110 to cause a new browser window to be opened (or a
new display provided via the user interface) in response to
selection of the flash object 213. The uniform resource locator
(URL) of the new browser window is automatically directed to an
address hosted by server system 110 and comprising, as part of the
URL, an identifier of the promotional code 212. Simultaneously (at
least as perceived by the user), ActionScript code provided by
server system 110 and executed by browser application 125 causes
the promotional code 212, which may comprise an alphanumeric code
or other combination of characters, to be copied to a clipboard or
other user-accessible temporary memory or buffer on the client
computing device 120.
[0045] Feedback portion 220 comprises text 222 inviting feedback in
relation to the promotional offer and positive and negative voting
buttons 224, 226. Feedback portion 220 may also comprise a
selectable link or button to display previously posted user
comments in relation to the promotional offer and allow qualified
users to post further feedback.
[0046] Selection of a positive or negative voting button 224, 226
triggers the code executing in browser application 125 to transmit
a message to server system 110 indicating the Boolean status of the
vote (yes/positive or no/negative), the time and date and an
identification of the promotional code 212 that is the subject of
the feedback. Instead of the feedback message comprising the time
and date of the vote, server system 110 may record the time and
date at which the feedback message is received at the server system
110. Server system 110 then records all of the voting information
received in such messages as voting data in database 130.
[0047] Referring now to FIG. 3, a method 300 for facilitating
access to a promotional offer is described in further detail.
Method 300 begins at step 305, at which client browser application
125 sends a page request to server system 110 (e.g. by specifying a
URL hosted by server system 110) where the requested page comprises
a promotional offer or multiple promotional offers. This serve
request is sent via network 115. At step 310, in response to the
serve request, server system 110 serves page code to client browser
application 125 over network 115. The page code includes HTML code
and applets and/or JavaScript to provide one or more displays 200.
This page code is then executed by the client browser application
125 at step 315 to display images for one or more promotional
offers, such as display 200. The HTML code to provide display 200
may have approximately the following form:
TABLE-US-00001 <div class="coupon" id="123456"> ... <td
class="code">FREE100</td> <td class="discount">Get
Free Shipping off your $100 Purchase</td> ...
</div>
[0048] Execution of the page code also inserts or embeds flash
object 213, e.g. <embed src="clicktocopy.swf?code=FREE100"/>.
Voting buttons 224, 226 are embedded as selectable objects within
display 200 which, when executed, cause execution of an applet to
provide a message containing voting information to be sent to
server system 110. The page code that embeds flash object 213 into
display 200 may comprise ActionScript to enable selection of flash
object 213 and display of informational message 215 upon navigation
to or focus on flash object 213.
[0049] Once it is determined at step 320 that a user has navigated
to or focussed (via the user interface) on the flash object 213
displaying or overlying the promotional code, then at step 325,
JavaScript or ActionScript executing within client browser
application 125 displays informational message 215 to indicate that
selection, for example by "clicking" of the promotional code, will
copy the code and open a website associated with the promotional
offer.
[0050] Once it is determined at step 330 that the flash object 213
displaying or overlying the promotional code 212 has been selected,
then at step 335, an ActionScript code segment automatically copies
the promotional code 212 (e.g. "FREE100") to the clipboard or other
user-accessible temporary storage of the client computing device
120. Simultaneously or immediately before or after step 335, client
browser application 125 executes the ActionScript (or JavaScript
called by the ActionScript) of flash object 213 to open a new
client browser window using the same client browser application 125
at step 340. Alternatively, the ActionScript or JavaScript may
cause a new browser display to be provided over the previous
display instead of opening an entirely new window. This may be
desirable where, for example, the client computing device 120 has a
relatively small visual display area, such as for mobile handheld
devices, that may become too crowded if more than one browser
window is open.
[0051] The new client browser window or display is opened at step
340 with a URL (e.g.
http://www.serversystemURL.com/out/?coupon=123456) passed to client
device 120 with the page code, automatically directing the client
browser application 125 to transmit a serve request to a URL hosted
by server system 110. This URL may be specifically associated by
server system 110 with the promotional code 212 and may include the
promotional code 212 as part of the URL or may include an
identifier of that promotional code 212. Direction of the serve
request to this specific URL allows the server system 110 to
recognise that the promotional code 212 has been selected and to
record this event at step 345 for tracking purposes.
[0052] At step 350, server 110 then performs a look-up, for example
in database 130, to determine a special URL provided by an
affiliate server 145 to enable tracking of traffic to the offeror
server 140 via server system 110. The affiliate URL may not always
be found by the look-up.
[0053] If the look-up at step 350 is successful, then at step 355,
server system 110 redirects the new client browser window or
display in browser application 125 to the special affiliate URL
hosted by the affiliate server 145, which records at step 360 the
corresponding serve request as being associated with server system
110, so that acknowledgement or reward can be provided for the
client referral through server system 110. If the affiliate URL
cannot be found, a URL associated with offeror server 140 may be
used instead.
[0054] Following step 355, Affiliate server 145 automatically
redirects the new window of the client browser application 125 to a
suitable URL hosted by the offeror server 140, at step 365. The
offeror server 140 may then serve page code to browser application
125 relating to the promotional offer or the product or service to
which the selected promotional offer relates. The redirections at
steps 355 and 365 occur automatically without user input and may
not be visible unless displayed by the browser application 125 in
the http address field.
[0055] At the user's option, the user may directly paste the coupon
code stored in the clipboard or other user accessible memory into a
field on a page hosted by offeror server 140 to thereby claim or
redeem the promotional offer, for example as part of an online
purchase procedure. This pasting may be performed at step 370 using
a suitable user interface feature provided by the client computing
device 120, such as a key combination shortcut via a keyboard or
via a drop down menu option, for example provided by the web
browser application 125 or via a hot key or right click.
[0056] In alternative embodiments, step 340 may be performed with
an affiliate URL instead of the client system URL, thereby
bypassing the client system 110 and sending the serve request
directly to affiliate server 145. As the affiliate URL is a
specific URL assigned for use by server system 110, this URL can be
used by affiliate server 145 to track traffic referred through
server system 110. In such alternative embodiments, steps 345 to
355 are not performed and the modified step 340 is followed by step
360.
[0057] If the user closes the new browser window and then selects a
different coupon code, that coupon code will be copied at step 335
and steps 340 to 365 (or just steps 340, 360 and 365 if a direct
affiliate URL is used) may be performed in relation to the
different coupon code. Alternatively, those steps may not be
performed again, in order to avoid user annoyance because of the
appearance of another new browser window.
[0058] For computer security reasons, copying of code into a
clipboard of a client computing device 120 is generally not
permitted by many client browser applications 125. However, this
prohibition against copying to the clipboard does not exist in
relation to selection of a flash object, such as flash object 213.
By copying the promotional code 212 to the clipboard, the user can
with greater convenience and less navigational effort readily paste
the coupon code into the requisite field on the offeror server's
web page to claim or redeem the promotional offer. This greater
convenience for users can result in a higher rate of redemption of
the promotional offer than might otherwise be the case.
Additionally, websites, such as may be hosted by server system 110,
providing such convenient user interface functionality, may be more
highly favoured and trafficked by users.
[0059] In this description, the term "flash object" or similar
terms, is intended to indicate an electronic media object, for
example having a .swf extension, according to the Adobe.TM. Flash
specification. Additionally, the references to JavaScript and
ActionScript are intended to be understood as examples of
client-side script executable in a browser application and are not
intended to be limiting. Other scripting languages may be used, to
the extent that they are capable of performing the functions
described herein. Further, some embodiments contemplate using an
object other than a flash object as the basis for copying the
promotional code, where that other object has associated therewith
script or code that would be permitted by the browser application
to copy characters to the clipboard or another similar
user-accessible memory.
[0060] Embodiments are described herein by way of example, with
reference to the drawings. The embodiments are intended to be
provided by way of non-limiting example and some modifications of
the described embodiments may be apparent to those of ordinary
skill in the art without departing from the spirit and scope of the
embodiments.
[0061] Throughout this specification and the claims which follow,
unless the context requires otherwise, the word "comprise", and
variations such as "comprises" and "comprising", will be understood
to imply the inclusion of a stated integer or step or group of
integers or steps but not the exclusion of any other integer or
step or group of integers or steps.
[0062] The reference in this specification to any prior publication
(or information derived from it), or to any matter which is known,
is not, and should not be taken as an acknowledgment or admission
or any form of suggestion that that prior publication (or
information derived from it) or known matter forms part of the
common general knowledge in the field of endeavour to which this
specification relates.
* * * * *
References