U.S. patent application number 12/880851 was filed with the patent office on 2011-03-17 for system and method in a television system for providing advertising information associated with a user-selected object in a television program.
Invention is credited to Jeyhan Karaoguz, Nambirajan Seshadri.
Application Number | 20110067051 12/880851 |
Document ID | / |
Family ID | 43730008 |
Filed Date | 2011-03-17 |
United States Patent
Application |
20110067051 |
Kind Code |
A1 |
Karaoguz; Jeyhan ; et
al. |
March 17, 2011 |
SYSTEM AND METHOD IN A TELEVISION SYSTEM FOR PROVIDING ADVERTISING
INFORMATION ASSOCIATED WITH A USER-SELECTED OBJECT IN A TELEVISION
PROGRAM
Abstract
A system and method in a television system for providing
commerce (or advertising) information associated with a
user-selected object in a television program, substantially as
shown in and/or described in connection with at least one of the
figures, as set forth more completely in the claims.
Inventors: |
Karaoguz; Jeyhan; (Irvine,
CA) ; Seshadri; Nambirajan; (Irvine, CA) |
Family ID: |
43730008 |
Appl. No.: |
12/880851 |
Filed: |
September 13, 2010 |
Related U.S. Patent Documents
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Application
Number |
Filing Date |
Patent Number |
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61242234 |
Sep 14, 2009 |
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Current U.S.
Class: |
725/34 ;
725/60 |
Current CPC
Class: |
G06F 3/0412 20130101;
G06F 3/0428 20130101; H04N 21/234318 20130101; H04N 21/41265
20200801; H04N 21/436 20130101; H04N 21/4725 20130101; H04N 21/4334
20130101; H04N 21/812 20130101; G06F 3/0346 20130101; H04N 21/42222
20130101; H04N 21/2408 20130101; H04N 21/42209 20130101; G06F
3/0325 20130101; H04N 21/2668 20130101; H04N 21/4782 20130101; H04N
21/4826 20130101; H04N 21/8126 20130101; H04N 21/8545 20130101;
H04N 21/845 20130101; H04N 21/42206 20130101; H04N 21/44008
20130101; H04N 21/4524 20130101; H04N 21/47815 20130101; H04N
21/472 20130101; H04N 9/8205 20130101; H04N 21/4828 20130101; H04N
21/25841 20130101; H04N 21/4325 20130101; H04N 21/8133 20130101;
H04N 21/42204 20130101; H04N 21/438 20130101; H04N 21/4722
20130101; H04N 21/4622 20130101; H04N 5/445 20130101; H04N 21/47805
20130101; H04N 21/4728 20130101; H04N 21/858 20130101; G06F 3/0308
20130101; H04N 5/76 20130101; G06F 3/0304 20130101; G06F 3/0386
20130101; H04N 21/482 20130101; H04N 21/8173 20130101; H04N
21/23892 20130101 |
Class at
Publication: |
725/34 ;
725/60 |
International
Class: |
H04N 7/025 20060101
H04N007/025; H04N 5/445 20060101 H04N005/445 |
Claims
1. A method, in a television system, for responding to user
selection of an object in television programming, the method
comprising: determining an identity of a user-selected object in a
television program being presented to a user, where the
user-selected object corresponds to a consumer good and/or service;
determining, based at least in part on the determined object
identity, one or more actions to perform associated with the
consumer good and/or service; and performing the determined one or
more actions.
2. The method of claim 1, wherein said determining one or more
actions comprises determining one or more potential actions, and
presenting the determined one or more potential actions to the user
for user-selection of at least one of the determined one or more
potential actions.
3. The method of claim 1, wherein the determined one or more
actions comprise providing commerce information to the user
regarding the consumer good and/or service.
4. The method of claim 3, wherein the commerce information
comprises information describing the consumer good and/or
service.
5. The method of claim 3, wherein the commerce information
comprises information concerning acquiring the consumer good and/or
service.
6. The method of claim 3, wherein said step of providing commerce
information to the user comprises outputting the commerce
information on a television screen.
7. The method of claim 3, wherein said step of providing commerce
information to the user comprises communicating the commerce
information to the user via a second type of communication network
that is different from a first type of communication network over
which the television program is being communicated to the user.
8. The method of claim 1, wherein the determined one or more
actions comprise: acquiring, via a communication network,
information regarding the consumer good and/or service; and
presenting the acquired information to the user.
9. The method of claim 8, wherein said acquiring comprises
communicating with an information server associated with an
enterprise that provides the consumer good and/or service.
10. The method of claim 8, wherein the communication network
comprises a general-purpose data communication network.
11. The method of claim 1, wherein the determined one or more
actions comprise communicating information to a commercial
enterprise regarding the user's selection of the user-selected
object.
12. The method of claim 11, wherein said communicating information
to a commercial enterprise comprises communicating information
about the user to the commercial enterprise.
13. The method of claim 1, wherein the determined one or more
actions comprise managing two-way communication between the user
and a commercial enterprise regarding the consumer good and/or
service.
14. The method of claim 1, wherein said identity determining, said
action determining, and said action performing are performed in a
user's local television system.
15. The method of claim 14, wherein said identity determining, said
action determining, and said action performing are performed in
television system component separate from a television.
16. The method of claim 1, comprising providing a user interface by
which the user may control the manner in which the determined one
or more actions are performed.
17. The method of claim 1, comprising: receiving data associating a
user-selectable object in the television program with a network
address of a commercial enterprise; and storing the received data
in memory of a user's local television system.
18. A television system for responding to user selection of an
object in television programming, the television system comprising:
at least one module operable to, at least: determine an identity of
a user-selected object in a television program being presented to a
user, where the user-selected object corresponds to a consumer good
and/or service; determine, based at least in part on the determined
object identity, one or more actions to take associated with the
consumer good and/or service; and perform the determined one or
more actions.
19. The television system of claim 18, wherein said at least one
module is operable to determine one or more actions by, at least in
part, operating to determine one or more potential actions, and
present the determined one or more potential actions to the user
for user-selection of at least one of the determined one or more
potential actions.
20. The television system of claim 18, where the determined one or
more actions comprise providing commerce information to the user
regarding the consumer good and/or service.
21. The television system of claim 20, where the commerce
information comprises information describing the consumer good
and/or service.
22. The television system of claim 20, where the commerce
information comprises information concerning acquiring the consumer
good and/or service.
23. The television system of claim 20, where said providing
commerce information to the user comprises outputting the commerce
information on a television screen.
24. The television system of claim 20, where said providing
commerce information to the user comprises communicating the
commerce information to the user via a second type of communication
network that is different from a first type of communication
network over which the television program is being communicated to
the user.
25. The television system of claim 18, where the determined one or
more actions comprise: acquiring, via a communication network,
information regarding the consumer good and/or service; and
presenting the acquired information to the user.
26. The television system of claim 25, wherein said acquiring
comprises communicating with an information server associated with
an enterprise that provides the consumer good and/or service.
27. The television system of claim 25, where the communication
network comprises a general-purpose data communication network.
28. The television system of claim 18, where the determined one or
more actions comprise communicating information to a commercial
enterprise regarding the user's selection of the user-selected
object.
29. The television system of claim 28, where communicating
information to a commercial enterprise comprises communicating
information about the user to the commercial enterprise.
30. The television system of claim 18, where the determined one or
more actions comprises managing two-way communication between the
user and a commercial enterprise regarding the consumer good and/or
service.
31. The television system of claim 18, wherein said at least one
module is located in a user's local television system.
32. The television system of claim 31, wherein said at least one
module is located in a television system component separate from a
television.
33. The television system of claim 18, wherein the at least one
module is operable to provide a user interface by which the user
may control the manner in which the determined one or more actions
are performed.
34. The television system of claim 18, wherein the at least one
module is operable to: receive data associating a user-selectable
object in the television program with a network address of a
commercial enterprise; and store the received data in memory of a
user's local television system.
Description
CROSS-REFERENCE TO RELATED APPLICATIONS/INCORPORATION BY
REFERENCE
[0001] This patent application is related to and claims priority
from provisional patent application Ser. No. 61/242,234 filed Sep.
14, 2009, and titled "TELEVISION SYSTEM," the contents of which are
hereby incorporated herein by reference in their entirety. This
patent application is also related to U.S. patent application Ser.
No. ______, filed concurrently herewith, titled "SYSTEM AND METHOD
IN A DISTRIBUTED SYSTEM FOR RESPONDING TO USER-SELECTION OF AN
OBJECT IN A TELEVISION PROGRAM", Attorney Docket No. 21045US02;
U.S. patent application Ser. No. ______, filed concurrently
herewith, titled "SYSTEM AND METHOD IN A LOCAL TELEVISION SYSTEM
FOR RESPONDING TO USER-SELECTION OF AN OBJECT IN A TELEVISION
PROGRAM", Attorney Docket No. 21046US02; U.S. patent application
Ser. No. ______, filed concurrently herewith, titled "SYSTEM AND
METHOD IN A TELEVISION SYSTEM FOR RESPONDING TO USER-SELECTION OF
AN OBJECT IN A TELEVISION PROGRAM BASED ON USER LOCATION", Attorney
Docket No. 21047US02; U.S. patent application Ser. No. ______,
filed concurrently herewith, titled "SYSTEM AND METHOD IN A
TELEVISION SYSTEM FOR PRESENTING INFORMATION ASSOCIATED WITH A
USER-SELECTED OBJECT IN A TELEVISION PROGRAM", Attorney Docket No.
21048US02; U.S. patent application Ser. No. ______, filed
concurrently herewith, titled "SYSTEM AND METHOD IN A TELEVISION
SYSTEM FOR PRESENTING INFORMATION ASSOCIATED WITH A USER-SELECTED
OBJECT IN A TELEVISION PROGRAM", Attorney Docket No. 21049US02;
U.S. patent application Ser. No. ______, filed concurrently
herewith, titled "SYSTEM AND METHOD IN A TELEVISION SYSTEM FOR
RESPONDING TO USER-SELECTION OF AN OBJECT IN A TELEVISION PROGRAM
UTILIZING AN ALTERNATIVE COMMUNICATION NETWORK", Attorney Docket
No. 21050US02; U.S. patent application Ser. No. ______, filed
concurrently herewith, titled "SYSTEM AND METHOD IN A TELEVISION
FOR PROVIDING ADVERTISING INFORMATION ASSOCIATED WITH A
USER-SELECTED OBJECT IN A TELEVISION PROGRAM", Attorney Docket No.
21054US02; and U.S. patent application Ser. No. ______, filed
concurrently herewith, titled "SYSTEM AND METHOD IN A TELEVISION
FOR PROVIDING INFORMATION ASSOCIATED WITH A USER-SELECTED
INFORMATION ELEMENT IN A TELEVISION PROGRAM", Attorney Docket No.
21055US02. The contents of each of the above-mentioned applications
are hereby incorporated herein by reference in their entirety.
FEDERALLY SPONSORED RESEARCH OR DEVELOPMENT
[0002] [Not Applicable]
SEQUENCE LISTING
[0003] [Not Applicable]
MICROFICHE/COPYRIGHT REFERENCE
[0004] [Not Applicable]
BACKGROUND OF THE INVENTION
[0005] Present television systems are incapable of responding to
user-selection of objects related to consumer goods and/or services
in a television program. Further limitations and disadvantages of
conventional and traditional approaches will become apparent to one
of skill in the art, through comparison of such systems with the
present invention as set forth in the remainder of the present
application with reference to the drawings.
BRIEF SUMMARY OF THE INVENTION
[0006] Various aspects of the present invention provide a system
and method in a television system for providing commerce (or
advertising) information associated with a user-selected object in
a television program, substantially as shown in and/or described in
connection with at least one of the figures, as set forth more
completely in the claims, substantially as shown in and/or
described in connection with at least one of the figures, as set
forth more completely in the claims. These and other advantages,
aspects and novel features of the present invention, as well as
details of illustrative aspects thereof, will be more fully
understood from the following description and drawings.
BRIEF DESCRIPTION OF SEVERAL VIEWS OF THE DRAWINGS
[0007] FIG. 1 is a diagram illustrating an exemplary television
system, in accordance with various aspects of the present
invention.
[0008] FIG. 2 is a flow diagram illustrating an exemplary method
for providing advertising information associated with a
user-selected object in a television program, in accordance with
various aspects of the present invention.
[0009] FIG. 3 is a flow diagram illustrating an exemplary method
for providing advertising information associated with a
user-selected object in a television program, in accordance with
various aspects of the present invention.
[0010] FIG. 4 is a diagram illustrating an exemplary television, in
accordance with various aspects of the present invention.
[0011] FIG. 5 is a diagram illustrating an exemplary television
receiver, in accordance with various aspects of the present
invention.
[0012] FIG. 6 is a diagram illustrating an exemplary television
controller, in accordance with various aspects of the present
invention.
[0013] FIG. 7 is a diagram illustrating exemplary modules and/or
sub-modules for a local television system, in accordance with
various aspects of the present invention.
DETAILED DESCRIPTION OF VARIOUS ASPECTS OF THE INVENTION
[0014] The following discussion will refer to various communication
modules, components or circuits. Such modules, components or
circuits may generally comprise hardware and/or a combination of
hardware and software (e.g., including firmware). Such modules may
also, for example, comprise a computer readable medium (e.g., a
non-transitory medium) comprising instructions (e.g., software
instructions) that, when executed by a processor, cause the
processor to perform various functional aspects of the present
invention. Accordingly, the scope of various aspects of the present
invention should not be limited by characteristics of particular
hardware and/or software implementations of a module, component or
circuit unless explicitly claimed as such. For example and without
limitation, various aspects of the present invention may be
implemented by one or more processors (e.g., a microprocessor,
digital signal processor, baseband processor, microcontroller,
etc.) executing software instructions (e.g., stored in volatile
and/or non-volatile memory). Also for example, various aspects of
the present invention may be implemented by an application-specific
integrated circuit ("ASIC") and/or other hardware components.
[0015] Additionally, the following discussion will refer to various
television system modules (e.g., television modules, television
receiver modules, television controller modules, modules of a
user's local television system, modules of a geographically
distributed television system, etc.). It should be noted that the
following discussion of such various modules is segmented into such
modules for the sake of illustrative clarity. However, in actual
implementation, the boundaries between various modules may be
blurred. For example, any or all of the functional modules
discussed herein may share various hardware and/or software
components. For example, any or all of the functional modules
discussed herein may be implemented wholly or in-part by a shared
processor executing software instructions. Additionally, various
software sub-modules that may be executed by one or more processors
may be shared between various software modules. Accordingly, the
scope of various aspects of the present invention should not be
limited by arbitrary boundaries between various hardware and/or
software components, unless explicitly claimed.
[0016] The following discussion may also refer to communication
networks and various aspects thereof. For the following discussion,
a communication network is generally the communication
infrastructure through which a communication device (e.g., a
portable communication device, television, television control
device, television provider, television programming provider,
television receiver, video recording device, etc.) may communicate
with other systems. For example and without limitation, a
communication network may comprise a cable and/or satellite
television communication network, a cellular communication network,
a wireless metropolitan area network (WMAN), a wireless local area
network (WLAN), a wireless personal area network (WPAN), any home
or premises communication network, etc. A particular communication
network may, for example, generally have a corresponding
communication protocol according to which a communication device
may communicate with the communication network. Unless so claimed,
the scope of various aspects of the present invention should not be
limited by characteristics of a particular type of communication
network.
[0017] The following discussion may at times refer to an on-screen
pointing location. Such a pointing location refers to a location on
the television screen (e.g., a primary television screen, a
secondary television screen, etc.) to which a user (either directly
or with a pointing device) is pointing. Such a pointing location is
to be distinguished from other types of on-screen location
identification, such as, for example, using arrow keys and/or a
mouse to move a cursor or to traverse blocks (e.g., on an on-screen
program guide) without pointing. Various aspects of the present
invention, while referring to on-screen pointing location, are also
readily extensible to such other forms of on-screen location
identification.
[0018] Additionally, the following discussion will at times refer
to television programming. Such television programming generally
includes various types of television programming (e.g., television
programs, news programs, sports programs, music television, movies,
television series programs and/or associated advertisements,
educational programs, live or recorded television programming,
broadcast/multicast/unicast television programming, etc.). Such
television programming may, for example, comprise real-time
television broadcast programming (or multicast or unicast
television programming) and/or user-stored television programming
that is stored in a user device (e.g., a VCR, PVR, etc.). Such
television programming video content is to be distinguished from
other non-programming video content that may be displayed on a
television screen (e.g., an electronic program guide, user
interface menu, a television set-up menu, a typical web page, a
document, a graphical video game, etc.). Various aspects of the
present invention may, for example in a television system, comprise
receiving a television program, presenting such received television
program to a user, determining an object in the television program
that has been selected by the user, determining based on the
user-selected object one or more actions to perform with entities
remote from the user's local television system, and performing such
determined one or more actions.
[0019] Also, the following discussion will at times refer to
user-selectable objects in television programming. Such
user-selectable objects include both animate (i.e., living) and
inanimate (i.e., non-living) objects, both still and moving. Such
objects may, for example, comprise characteristics of any of a
variety of objects present in television programming. Such objects
may, for example and without limitation, comprise inanimate
objects, such as consumer good objects (e.g., a general consumer
product, clothing, automobiles or other vehicles, shoes, jewelry,
furniture, restaurant, food, beverages, appliances, electronics,
toys, artwork, cosmetics, recreational vehicles, sports equipment,
safety equipment, computer equipment, communication devices, books,
home improvement products, medication, etc.), consumer service
objects (e.g., objects (e.g., signs, banners, flyers, buildings,
vehicles, etc.) related to health services, a fitness center, a
rehabilitation center, restaurant services, food services,
entertainment services, repair services, insurance services,
financial services, security services, transportation services,
shopping services, delivery services, education services,
communication services, vacation services, rental services,
information services, legal services, etc.), premises objects
(e.g., business locations, stores, hotels, signs, doors, buildings,
landmarks, historical sites, entertainment venues, hospitals,
government buildings, etc.), objects related to general services
(e.g., objects related to free transportation, objects related to
emergency services, objects related to general government services,
objects related to free entertainment services, etc.), objects
related to location (e.g., parks, landmarks, streets, signs, road
signs, etc.), etc. Such objects may, for example, comprise animate
objects, such as people (e.g., actors/actresses, athletes,
musicians, salespeople, commentators, reports, analysts,
hosts/hostesses, entertainers, etc.), animals (e.g., pets, zoo
animals, wild animals, etc.) and plants (e.g., flowers, trees,
shrubs, fruits, vegetables, cacti, etc.).
[0020] Turning first to FIG. 1, such figure is a diagram
illustrating a non-limiting exemplary television system 100 in
accordance with various aspects of the present invention. The
exemplary system 100 includes a television provider 110. The
television provider 110 may, for example, comprise a television
network company, a cable company, a movie-providing company, a news
company, an educational institution, etc. The television provider
110 may, for example, be an original source of television
programming (or related information). Also for example, the
television provider 110 may be a communication company that
provides programming distribution services (e.g., a cable
television company, a satellite television company, a
telecommunication company, a data network provider, etc.). The
television provider 110 may, for example, provide television
programming and non-programming information and/or video content.
The television provider 110 may, for example, provide information
related to a television program (e.g., information describing or
otherwise related to selectable objects in programming, commerce
information related to a consumer good and/or service, etc.). The
television provider 110 may, for example, provide any or all of the
types of information discussed herein. The television provider 110
may, for example, operate to (which includes "operate when enabled
to") perform any or all of the functionality discussed herein.
[0021] The exemplary television system 100 may also include a third
party program information provider 120. Such a provider may, for
example, provide information related to a television program. Such
information may, for example, comprise information describing
selectable objects in programming, information to provide to a user
upon selection of a selectable object in programming, information
related to various actions that may be performed (e.g., with
networked entities remote from the user's local television system)
upon user selection of a selectable object, commerce information
related to a consumer good and/or service program, guide
information, etc. The third party program information provider 120
may, for example, provide any or all of the types of information
discussed herein. The third party program information provider 120
may, for example, operate to (which includes "operate when enabled
to") perform any or all of the functionality discussed herein.
[0022] In various exemplary system scenarios, the third party
program information provider 120 may, for example, correspond to a
source of a consumer good and/or service (e.g., a commercial
enterprise, a manufacturer, a supplier, a distributor, a retailer,
business, Internet business, brick-and-mortar business, etc.). For
example, such third party program information provider 120 may
correspond to a commercial enterprise website. Also for example,
such third party program information provider 120 may correspond to
a central repository for information and/or user interaction for a
plurality of such commercial enterprises (e.g., a commercial
enterprise, a manufacturer, a supplier, a distributor, a retailer,
business, consumer good and/or service rating company, a blog
service, a consumer advocacy service, etc.).
[0023] The exemplary television system 100 may include one or more
communication networks (e.g., the communication network(s) 130).
The exemplary communication network 130 may comprise
characteristics of any of a variety of types of communication
networks over which television programming and/or information
related to television programming (e.g., information identifying
and/or describing and/or otherwise related to user-selectable
objects in television programming) may be communicated. For example
and without limitation, the communication network 130 may comprise
characteristics of any one or more of: a cable television network,
a satellite television network, a telecommunication network, a
general data network, the Internet, a local area network (LAN), a
personal area network (PAN), a metropolitan area network (MAN), any
of a variety of different types of home networks, etc.
[0024] The exemplary television system 100 may include a first
television 140. Such a first television 140 may, for example,
comprise networking capability enabling such television 140 to
communicate directly with the communication network 130. For
example, the first television 140 may comprise one or more embedded
television receivers or transceivers (e.g., a cable television
receiver, satellite television transceiver, Internet modem, etc.).
Also for example, the first television 140 may comprise one or more
recording devices (e.g., for recording and/or playing back video
content, television programming, etc.). The first television 140
may, for example, operate to (which includes "operate when enabled
to") perform any or all of the functionality discussed herein.
[0025] The exemplary television system 100 may include a first
television controller 160. Such a first television controller 160
may, for example, operate to (e.g., which includes "operate when
enabled to") control operation of the first television 140. The
first television controller 160 may comprise characteristics of any
of a variety of television controlling devices. For example and
without limitation, the first television controller 160 may
comprise characteristics of a dedicated television control device,
a universal remote control, a cellular telephone or personal
computing device with television control capability, any personal
electronic device with television control capability, etc. The
first television controller 160 may, for example, operate to (which
includes "operate when enabled to") perform any or all of the
functionality discussed herein. In a non-limiting exemplary
configuration, the first television controller 160 may comprise an
on-board display which may operate as a television screen (e.g., a
primary, secondary and/or parallel television screen) via which the
first television controller 160 may present television programming
and/or interface with a user regarding user-selectable objects
(e.g., objects representative of consumer goods and/or services) in
television programming.
[0026] The first television controller 160 (or television control
device) may, for example, transmit signals directly to the first
television 140 to control operation of the first television 140.
The first television controller 160 may also, for example, operate
to transmit signals (e.g., via the communication network 130) to
the television provider 110 to control television programming (or
related information) being provided to the first television 140, or
to conduct other transactions (e.g., business transactions,
etc.).
[0027] As will be discussed in more detail later, the first
television controller 160 may operate to communicate screen
pointing and/or object selection information with the first
television 140 and/or other devices. Also, as will be discussed in
more detail later, various aspects of the present invention include
a user selecting a user-selectable object in programming. Such
selection may, for example, be performed by the user pointing to a
location on a television screen (e.g., pointing to an animate or
inanimate object presented in television programming). In such a
scenario, the user may perform such pointing in any of a variety of
manners. One of such exemplary manners includes pointing with a
television control device. The first television controller 160
provides a non-limiting example of a device that a user may utilize
to point to an on-screen location.
[0028] As will be mentioned throughout the following discussion,
various aspects of the invention will be performed by one or more
devices, components and/or modules of a user's local television
system. The first television 140 and first television controller
160 provide a non-limiting example of a user's local television
system. Such a user's local television system, for example,
generally refers to the television-related devices that are local
to the television system currently being utilized by the user. For
example, when a user is utilizing a television system located at
the user's home, the user's local television system generally
refers to the television-related devices that make up the user's
home television system. Also for example, when a user is utilizing
a television system at a premises away from the user's home (e.g.,
at another home, at a hotel, at an office, etc.), the user's local
television system generally refers to the television-related
devices that make up the premises television system Such a user's
local television system does not, for example, comprise television
network infrastructure devices that are generally outside of the
user's current premises (e.g., cable and/or satellite head-end
apparatus, cable and/or satellite communication intermediate
communication network nodes), devices generally associated with
commercial enterprises outside of the user's current premises,
and/or programming source devices that are generally managed by
television enterprises and generally exist outside of the user's
home. Such entities, which may be communicatively coupled to the
user's local television system, may be considered to be entities
remote from the user's local television system (or "remote
entities").
[0029] The exemplary television system 100 may also include a
television receiver 151. The television receiver 151 may, for
example, operate to (e.g., which includes "operate when enabled
to") provide a communication link between a television and/or
television controller and a communication network and/or
information provider. For example, the television receiver 151 may
operate to provide a communication link between the second
television 141 and the communication network 130, or between the
second television 141 and the television provider 110 (and/or third
party program information provider 120) via the communication
network 130.
[0030] The television receiver 151 may comprise characteristics of
any of a variety of types of television receivers. For example and
without limitation, the television receiver 151 may comprise
characteristics of a cable television receiver, a satellite
television receiver, etc. Also for example, the television receiver
151 may comprise a data communication network modem for data
network communications (e.g., with the Internet, a LAN, PAN, MAN,
telecommunication network, etc.). The television receiver 151 may
also, for example, comprise recording capability (e.g., programming
recording and playback, etc.). The television receiver 151 may, for
example, be a stand-alone component (e.g., a set top box) or may be
integrated with any of a variety of other television system
components (e.g., a television, a video recorder, a gaming station,
etc.). The television receiver 151 may, for example, operate to
(which includes "operate when enabled to") perform any or all of
the functionality discussed herein.
[0031] The exemplary television system 100 may include a second
television controller 161. Such a second television controller 161
may, for example, operate to (e.g., which includes "operate when
enabled to") control operation of the second television 141 and the
television receiver 151. The second television controller 161 may
comprise characteristics of any of a variety of television
controlling devices. For example and without limitation, the second
television controller 161 may comprise characteristics of a
dedicated television control device, a dedicated television
receiver control device, a universal remote control, a cellular
telephone or personal computing device with television control
capability, any personal electronic device with television control
capability, etc.
[0032] The second television controller 161 may, for example,
operate to transmit signals directly to the second television 141
to control operation of the second television 141. The second
television controller 161 may, for example, operate to transmit
signals directly to the television receiver 151 to control
operation of the television receiver 151. The second television
controller 161 may additionally, for example, operate to transmit
signals (e.g., via the television receiver 151 and the
communication network 130) to the television provider 110 to
control television programming (or related information) being
provided to the television receiver 151, or to conduct other
transactions (e.g., business transactions, etc.). The second
television controller 161 may further, for example, operate to
receive signals from the second television 141 and/or television
receiver 151. Such signals may, for example, comprise signals
communicating television programming, information identifying
and/or describing user-selectable objects in television programming
and/or any of a variety of other information to the second
television controller 161. As a non-limiting example, the second
television controller 161 may comprise an on-board display which
may operate as a television (e.g., a primary television, secondary
television, parallel television (presenting on the on-board display
a same television program as that being presented by the second
television 141), etc.). In such a configuration, the second
television controller 161 may, for example, operate to perform any
or all of the functionality discussed herein.
[0033] As will be discussed in more detail later, various aspects
of the present invention include a user selecting a user-selectable
object (e.g., an object associated with a consumer good and/or
service) in programming. Such selection may, for example, comprise
the user pointing to a location on a television screen (e.g.,
pointing to an animate or inanimate object presented in television
programming). In such a scenario, the user may perform such
pointing in any of a variety of manners. One of such exemplary
manners includes pointing with a television control device. The
second television controller 161 provides one non-limiting example
of a device that a user may utilize to point to an on-screen
location. Also, in a scenario in which the second television
controller 161 comprises a touch screen, a user may touch a
location of such touch screen to point to an on-screen location
(e.g., to select a user-selectable object).
[0034] As will be mentioned throughout the following discussion,
and as mentioned previously in the discussion of the first
television 140 and television controller 160, various aspects of
the invention will be performed by one or more devices, components
and/or modules of a user's local television system. The second
television 141, television receiver 151 and second television
controller 161 provide another non-limiting example of a user's
local television system.
[0035] The exemplary television system 100 was provided to provide
a non-limiting illustrative foundation for discussion of various
aspects of the present invention. Thus, the scope of various
aspects of the present invention should not be limited by any
characteristics of the exemplary television system 100 unless
explicitly claimed.
[0036] FIG. 2 is a flow diagram illustrating an exemplary method
200 for providing advertising (or commerce) information associated
with a user-selected object in a television program, in accordance
with various aspects of the present invention. Any or all aspects
of the exemplary method 200 may, for example, be implemented in one
or more devices (or components or modules) of a user's local
television system (e.g., in any one or more of the first television
140 and/or second television 141, the television receiver 151, the
first television controller 160 and/or second television controller
161, etc., shown in FIG. 1 and discussed previously). Also for
example, various aspects may also be performed in one or more
system entities remote from the user's local television system.
[0037] The exemplary method 200 may, for example, begin executing
at step 205. The exemplary method 200 may begin executing in
response to any of a variety of causes and/or conditions,
non-limiting examples of which will now be provided. For example,
the exemplary method 200 may begin executing in response to a user
command to begin, in response to user selection of a
user-selectable object (e.g., an object associated with a consumer
good and/or service) in a television program, upon television
and/or television receiver and/or television controller reset or
power-up, in response to a user input indicating a desire to
provide object selection capability to the user, in response to
identification of a user and/or user equipment for which object
selection capability is to be provided, in response to receipt
and/or presentation of a television program comprising
user-selectable objects, in response to user payment of a fee,
etc.
[0038] The exemplary method 200 may, for example at step 220,
comprise determining an identity of a user-selected object in a
television program being presented to a user. Such user-selected
object may, for example, correspond to a consumer good and/or
service. Step 220 may comprise performing such determining in any
of a variety of manners, non-limiting examples of which will now be
provided.
[0039] For example, step 220 may comprise analyzing various sensor
readings to identify an object in television programming selected
by a user. For example, step 220 may comprise performing such
analysis in a local television system component (or device)
implementing the exemplary method 200. Also for example, step 220
may comprise receiving information from another television system
component (or device) identifying an object in a television program
that has been selected by a user. In such an exemplary scenario,
step 220 may, for example, comprise receiving object identification
information from another television system component (or device) of
the user's local television system and/or from another television
system component remote from the user's local television system
(e.g., via a direct communication link; via a personal area
network, local area network or home area network; via the Internet,
etc.).
[0040] Many examples of such object-selection determination are
provided in U.S. Provisional Patent Application 61/242,234, which
is hereby incorporated herein by reference in its entirety.
Additionally, examples of such object-selection determination are
also provided in: U.S. patent application Ser. No. 12/774,380,
filed May 5, 2010, titled "SYSTEM AND METHOD IN A TELEVISION FOR
PROVIDING USER SELECTION OF OBJECTS IN A TELEVISION PROGRAM",
Attorney Docket No. 21037US02; U.S. patent application Ser. No.
12/850,832, filed Aug. 5, 2010, titled "SYSTEM AND METHOD IN A
DISTRIBUTED SYSTEM FOR PROVIDING USER-SELECTION OF OBJECTS IN A
TELEVISION PROGRAM", Attorney Docket No. 21038US02; U.S. patent
application Ser. No. 12/850,866, filed Aug. 5, 2010, titled "SYSTEM
AND METHOD IN A TELEVISION RECEIVER FOR PROVIDING USER-SELECTION OF
OBJECTS IN A TELEVISION PROGRAM", Attorney Docket No. 21039US02;
U.S. patent application Ser. No. 12/850,911, filed Aug. 5, 2010,
titled "SYSTEM AND METHOD IN A TELEVISION CONTROLLER FOR PROVIDING
USER-SELECTION OF OBJECTS IN A TELEVISION PROGRAM", Attorney Docket
No. 21040US02; U.S. patent application Ser. No. 12/850,945, filed
Aug. 5, 2010, titled "SYSTEM AND METHOD IN A TELEVISION CONTROLLER
FOR PROVIDING USER-SELECTION OF OBJECTS IN A TELEVISION PROGRAM",
Attorney Docket No. 21041US02; U.S. patent application Ser. No.
12/851,036, filed Aug. 5, 2010, titled "SYSTEM AND METHOD IN A
TELEVISION SYSTEM FOR PROVIDING FOR USER-SELECTION OF AN OBJECT IN
A TELEVISION PROGRAM", Attorney Docket No. 21051US02; and U.S.
patent application Ser. No. 12/851,075, filed Aug. 5, 2010, titled
"SYSTEM AND METHOD IN A PARALLEL TELEVISION SYSTEM FOR PROVIDING
USER-SELECTION OF OBJECTS IN A TELEVISION PROGRAM", Attorney Docket
No. 21052US02. The contents of each of the above-mentioned
applications are hereby incorporated herein by reference in their
entirety.
[0041] A user-selectable object in a television program may be
identified by one or more identifiers comprising any of a variety
of characteristics. For example, a user-selectable object may be
identified by a universally (or globally) unique serial number. For
example, a user-selectable object may be identified by a data
structure that includes a plurality of code fields (e.g., country
field, a company or enterprise ID field, a product type field, a
product model field, a date/time field, a language field, a
personal identifier, etc.). Also for example, a user-selectable
object may be identified, at least in part, by a communication
network address at which information about a user-selectable object
may be obtained (e.g., a Universal Resource Locator (URL), an
Internet address, a memory address, a database identifier, a server
identifier and/or address, etc.).
[0042] In general, step 220 may comprise determining an identity of
a user-selected object (e.g., a user-selectable object related to a
consumer good and/or service) in a television program being
presented to a user. Accordingly, the scope of various aspects of
the present invention should not be limited by particular
characteristics of any particular type of identification and/or of
any particular manner of making such a determination unless
explicitly claimed.
[0043] The exemplary method 200 may, at step 230, comprise
determining, based at least in part on the object identity
determined at step 220, one or more actions to perform associated
with a consumer good and/or service related to the identified
user-selected object. Step 230 may comprise determining any of a
variety of different types of actions and may comprise making such
determination in any of a variety of manners, non-limiting examples
of which will now be provided.
[0044] The determined actions may comprise any of a variety of
characteristics, non-limiting examples of which will also be
provided. Such actions may, for example, comprise determining
information to present to the user (e.g., retrieving such
information from a known location at an entity (e.g., a television
system component, networked non-television system component, etc.)
local to and/or remote from the user's local television system,
conducting a search for such information in one or more entities
local to and/or remote from the user's local television system,
notifying one or more other entities (e.g., a television system
component, networked non-television system component, etc.) of the
user's selection of the user-selected object (e.g., notifying a
television network enterprise, a commercial enterprise that
provides a particular consumer good and/or service, a production
enterprise, a distribution enterprise, a rating company, an
advertising agency, etc.), establishing a communication session by
which a user may interact with networked entities (e.g., one or
more entities remote from the user's local television system)
associated with a user-selected object (e.g., communicating
regarding general object information, communicating regarding
obtaining a consumer and/or good associated with a user-selected
object, communicating regarding membership in an organization
related to the user-selected object, etc.), interacting with a user
regarding local television system control and/or control of a
remote television system component, interacting with a user
regarding display of a user-selected object and/or associated
information, etc.
[0045] For example, step 230 may comprise determining, based at
least in part on the determined object identity, to obtain (or
acquire) one or more sets of commerce information from a remote
system entity (e.g., remote from the user's local television
system) and/or from an entity of the user's local television
system, where such commerce information may then, for example, be
presented to the user. Such information obtaining may comprise
characteristics of any of a variety of different manners of
obtaining such information.
[0046] For example, step 230 may comprise determining a memory
address of a remote entity associated with the information, and
retrieving the information from the determined memory address. For
example, such memory address information may be stored in a table
or other data structure indexed by object identity (e.g., by
general object type or name, by exact object identity, by object
source, etc.). Such a memory may, for example, be part of a user's
local television system component (or device) implementing the step
230. Such a memory may also, for example, be a memory of another
local television system component that is communicatively coupled
to the component implementing step 230 (e.g., a memory accessible
by direct memory access, via an information retrieval communication
protocol between components, etc.). Such a memory may additionally,
for example, be a memory of a system entity that is remote from the
user's local television system that is communicatively coupled to
the component implementing step 230 (e.g., a memory accessible by
direct memory access, via an information retrieval communication
protocol between components, etc.).
[0047] Also for example, step 230 may comprise determining, based
at least in part on the determined object identity, a communication
network address (e.g., a network address of a one or more
components remote from the user's local television system, a
television communication network address, an Internet address,
etc.). For example, such network address information may be stored
in a table or other data structure indexed by object identity
(e.g., by general object type or name, by exact object identity, by
object source, etc.). Such a network address may, for example,
correspond to a network address at which commerce information
corresponding to the identified object (or related consumer good
and/or service) may be obtained, a network address of a component
with which a communication session may be initiated and/or managed
(e.g., to obtain commerce information regarding a consumer good
and/or service associated with the user-selected object, to
interact with the user regarding a consumer good and/or service
associated with the selected object, etc.), etc.
[0048] In an information-determining scenario, the information may
comprise any of a variety of different types of information (e.g.,
commerce information) related to a consumer good and/or service
associated with the user-selected object. For example and without
limitation, the determined information may comprise information
describing the consumer good and/or service (e.g., information
describing aspects of the consumer good and/or service, history of
the consumer good and/or service, design of the consumer good
and/or service, source of the consumer good and/or service, price
of the consumer good and/or service, critiques of the consumer good
and/or service, information provided by commercial enterprises
producing and/or providing such consumer good and/or service,
etc.), information indicating to the user how the user may obtain
the consumer good and/or service associated with the selected
object, information indicating how the user may utilize the
consumer good and/or service, etc. In general, step 230 may
comprise determining to obtain any of a variety of types of
information (e.g., commerce information) corresponding to a
consumer good and/or service associated with the identified
user-selected object (e.g., from a system entity local to and/or
remote from the user's local television system), where such
information may for example, be presented to the user and/or
utilized to perform additional actions on behalf of the user.
[0049] Step 230 may also, for example, comprise determining to
conduct, based at least in part on the determined object identity,
a search for information corresponding to the consumer good and/or
service associated with the identified user-selected object. Such a
search may, for example, comprise a search of one or more entities
(or system components) remote from the user's local television
system (e.g., a search only of such remote entities or a search of
such remote entities in addition to one or more components of the
user's local television system, home communication network,
etc.).
[0050] For example, step 230 may comprise determining, based at
least in part on the determined object identity (or associated
consumer good and/or service), network search terms that may be
utilized in a search engine to search for information corresponding
to a consumer good and/or service associated with the user-selected
object. For example, such search term information may be stored in
a table or other data structure indexed by object identity (e.g.,
by general object type or name, by exact object identity, by object
source, by associated consumer good and/or service, etc.).
[0051] In another exemplary scenario, step 230 may comprise
determining to request information for a consumer good and/or
service associated with a particular user-selected object or type
of user-selected object from a remote entity. For example, step 230
may comprise determining a network address of a remote information
server and communicating a request for a particular user-selected
object (or associated consumer good and/or service) from such
information server. In an exemplary scenario comprising a plurality
of different information sources (e.g., remote information sources)
for respective user-selectable objects (or related consumer goods
and/or services), step 230 may comprise determining to which of the
plurality of different information servers the information request
should be sent.
[0052] As discussed above, one or more actions determined at step
230 may comprise determining to obtain information (e.g., commerce
information) corresponding to the user-selected object, where such
information determining may, for example, comprise accessing such
information directly from memory, searching for such information in
a variety of manners, etc.
[0053] In an exemplary scenario in which such information
corresponding to user-selectable objects (or associated consumer
goods and/or services) is stored in one or more television system
entities (or other networked entities) remote from the user's local
television system, step 230 may comprise determining to initiate an
interactive session with the user to more clearly identify
information desired by the user. For example, step 230 may comprise
determining that, since a relatively large amount of commerce
information corresponding to a user-selected object (or associated
consumer good and/or service) in the television program is
available, additional interaction with the user is necessary to
reduce the amount of information that may ultimately be presented
to the user. For example, step 230 may comprise determining to
provide a list (or menu) of types of commerce information available
to the user (and/or sources of such commerce information) and
solicit input from the user regarding the selection of one or more
of the listed types (or sources) of information for presentation to
the user.
[0054] In another exemplary scenario, step 230 may comprise
determining to interact with the user to determine a manner in
which a determined action is to be performed (and/or whether to
perform the determined action). For example, step 230 may comprise
determining to interact with the user to select a form of
communication with which to communicate with a provider of a
consumer good and/or service (e.g., email, fax, live chat, instant
messaging, telephone call, video phone call, etc.). Also for
example, step 230 may comprise providing a user interface by which
a user may specify the types of actions allowable when a
user-selectable object associated with a consumer good and/or
service is selected (e.g., provide descriptive information only,
establish a communication link only when such communication is
approved by the user, only notify commercial enterprise of the
object selection and provide no user information, pause
presentation of the television program during the performance of
the determined actions, etc.).
[0055] As discussed above, one or more of the actions determined at
step 230 may comprise establishing a communication session (e.g., a
one-way and/or two-way communication session via the second
communication network) by which a user may interact with networked
entities (e.g., commercial enterprise systems, customer service
representatives, etc.) related to a consumer good and/or service
associated with a user-selected object. For example, such networked
entities may comprise components (or devices) remote from the
user's local television system. In an exemplary scenario, step 230
may comprise determining to open a user interface session with an
object information database (or server) remote from the user's
local television system. Such database may, for example, comprise a
television system entity, but may also comprise a database
independent of a television system (e.g., a server with a general
Internet presence, a server on a Local Area Network (LAN) to which
the user's local television system has access, etc.).
[0056] Such a user interface (e.g., a two-way user interface) may
be utilized by the user to interact with networked entities
associated with a consumer good and/or service. For example, such a
communication interface may be utilized by the user to interact
with one or more entities remote from the user's local television
system to communicate regarding general consumer good and/or
service descriptive information, communicate regarding the user
acquiring and/or utilizing a consumer good and/or service,
communicate regarding membership in an organization and/or service
related to a consumer good and/or service, etc.
[0057] In an exemplary scenario, step 230 may comprise determining
to manage a two-way Internet chat communication between the user
and an on-line retailer via which the user may order a consumer
good associated with a user-selected object in a television
program. Such chat communication may, for example, utilize a screen
of the user's television, television controller, personal computer,
etc. In another exemplary scenario, step 230 may comprise
determining to manage (e.g., initiate and conduct) a two-way voice
communication between the user and a transportation service
associated with a user-selected object in a television program. In
yet another exemplary scenario, step 230 may comprise determining
to manage the communication of an email to a commercial enterprise
that provides a consumer good associated with a user-selected
object in a television program, where such email requests a
customer service representative to contact the user. In still
another exemplary scenario, step 230 may comprise determining to
execute an Internet web browser and navigate to a web page of a
commercial enterprise associated with a particular consumer good
and/or service, where the user may access information describing
the particular consumer good and/or service, describing how and/or
where the user may obtain the particular consumer good and/or
service, etc. In yet another exemplary scenario, step 230 may
comprise determining to present an on-line order form to the user
(e.g., on a display of the user's local television system) and
provide a user interface by which the user may complete and submit
such on-line order form (e.g., submit such form to a supplier of a
consumer good).
[0058] Also for example, such a user interface may be utilized to
interact with a user regarding local television system control
and/or control of a remote television system component. For
example, such a user interface may be utilized to provide user
control of television program presentation (e.g., user control of
remote and/or local television program sources).
[0059] Additionally for example, such a user interface may be
utilized to interact with a user regarding display of commerce
information related to a consumer good and/or service associated
with a user-selected object (e.g., interacting with a menu
structure associated with retrieved and/or available consumer good
and/or service information, interacting with the user regarding
screen location for presentation of such information, regarding
size of presented information, regarding information scrolling
control, regarding duration of information presentation, regarding
whether to pause presentation of the television program while such
information is being presented to the user, etc.
[0060] Also as discussed above, one or more of the actions
determined at step 230 may comprise providing a user interface by
which a user may control presentation of the user-selected object
to the user. Such an action may, for example, comprise providing a
user interface by which the user may pause the television program,
center the object on the screen, zoom in and/or out on the object,
etc. Such an action may, for example in an exemplary scenario where
3-D object information is available (e.g., stored in a networked
entity remote from the user's local television system, stored in a
component of the user's local television system, etc.), comprise
providing a user interface by which a user may rotate the
user-selected object to provide the user with a more complete
understanding of the user-selected object. For example, in a
scenario in which the user-selected object is representative of a
particular consumer good, such functionality would provide the user
the capability to view the consumer good in any of a variety of
manners (e.g., to provide a mechanism by which the user may gain
greater familiarity with the consumer good).
[0061] In another exemplary scenario, for example a scenario in
which commerce information regarding ordering a consumer good
associated with the user-selected object is available for the user
to consider, such an action may comprise providing a user interface
by which the user may explore optional characteristics of the
consumer good (e.g., different available coloration, add-ons,
delivery options, etc.).
[0062] Step 230 may, for example, comprise determining to perform
an action comprising notifying an entity remote from the user's
local television system of the selection of the user-selected
object. For example, step 230 may comprise establishing a
communication link with any of a variety of remote entities (e.g.,
enterprises providing a consumer object and/or service, enterprises
advertising a consumer object and/or service, a television program
server, a television network operator, etc.).
[0063] For example, in a non-limiting exemplary scenario in which a
user select an object in a television program associated with a
consumer good and/or service, step 230 may comprise determining to
communicate a message to a commercial enterprise providing such a
good and/or service. In another exemplary scenario in which a user
selects an object in a television program associated with a
consumer good and/or service, a message may be sent to a third
party service that tracks user interest in such a consumer good
and/or service.
[0064] In a scenario comprising the communication of information to
another entity regarding user-selection of an object in a
television program, such information may comprise any of a variety
of characteristics. For example, in a first exemplary scenario,
step 230 may comprise determining to notify a commercial enterprise
related to a consumer good and/or service that an anonymous user
has selected a user-selectable object associated with the consumer
good and/or service. In a second exemplary scenario, step 230 may
comprise determining to send information to the commercial
enterprise about the user (e.g., demographics information,
geographical information, location information, general region of
location, address information, age, income range information,
information of previous purchases from a user and/or user
residence, physical characteristics of the user, etc.). For
example, in such an information-providing scenario, step 230 may
provide such information in accordance with user preferences (e.g.,
stored in a user profile and/or solicited from the user in
real-time).
[0065] Note that such communication of object selection information
may be performed each time a user-selectable object in television
programming is selected, but may also be performed on a periodic
basis and/or in response for a request for such information. For
example, step 230 may comprise determining to track (e.g., locally)
user-selection of objects corresponding to consumer goods and/or
services, for example maintaining a record of such selections.
Information of such tracking may then be communicated to a remote
system entity (e.g., a television programming provider, one or more
respective commercial enterprises associated with consumers goods
and/or services, one or more advertising agencies, a third party
dedicated to tracking such selection, etc. In various scenarios,
commercial enterprises associated with particular consumer goods
and/or services may track interest in their respective consumer
goods and/or services. Also, in various scenarios, television
program developers and/or advertising agencies may bill commercial
enterprises as a function of the number of times users select
television programming objects associated with particular consumer
goods and/or services.
[0066] As shown above, various user-selectable objects (or types of
objects) that are associated with consumer goods and/or services
may, for example, be associated with any of a variety of respective
actions that may be taken (e.g., by one or more components of the
user's local television system) upon selection of a respective
user-selectable object by a user. Such actions (e.g., information
retrieval, information searching, consumer good ordering activity,
communication session managing, third party notification,
television system control, information presentation control, user
interaction control, etc.) may, for example, be included in a table
or other data structure. In such a scenario, for example, when a
user selects object A in a television program, step 230 may
comprise analyzing a table to determine that object A is associated
with presentation of remotely stored commerce information related
to consumer good A to the user and providing the user a mechanism
by which the user may view object A at different angles. In another
example, when a user selects object B in a television program
(e.g., where object B is a building associated with a particular
consumer service), step 230 may comprise analyzing a table to
determine that object B is associated with presentation of address
information for the nearest provider of consumer service B, and
provision of a menu-based interface to the user by which the user
may access (e.g., at a remote information server associated with
the consumer service) any of a variety of types of information
describing various aspects of consumer service B.
[0067] In yet another example, when a user selects object C in a
movie associated with consumer good C, step 230 may comprise
analyzing a data structure to determine that object C is associated
with acquisition (e.g., from a remote server) of product safety
information regarding consumer good C and hours of operation of a
nearby store that sells consumer good C, presentation of such
acquired information to the user, providing a user interface to the
user by which the user may request additional consumer good
information from a remote information server associated with
consumer good C, and providing a user interface to the user by
which the user may order the consumer good C. In still another
example, when a user selects an object D in a news report, where
the object D is associated with a consumer service D, step 230 may
comprise analyzing a table to determine that object D is associated
with interacting with the user to determine whether the user
desires a transcript of the news report concerning consumer service
D and whether the user desires to conduct an Internet search for
information concerning consumer service D. The user may then select
to perform one or both actions.
[0068] As discussed previously, step 230 may comprise determining
one or actions to perform based on general type of a user-selected
object or based on specific identity of a user-selected object.
Step 230 may also comprising determining one or more actions to
perform based on the general type of a user-selected object and
determining one or more actions to perform based on specific
identity (or other more specific identifying characteristics) of a
user-selected object. For example, in a non-limiting exemplary
scenario, user-selection of an object associated with a particular
child toy may cause execution of an action generally associated
with all child toys (e.g., providing a list of hyperlinks to
various respective product safety agencies), and user-selection of
the specific child toy may cause execution of an action
specifically associated with the specific child toy (e.g.,
presentation of a web page corresponding to a commercial enterprise
that provides the specific child toy).
[0069] Note that in all of the examples above, any or all of the
information (e.g., commerce information, descriptive information,
user interface information, etc.) may reside autonomously in the
user's local television system (i.e., in one or more components
thereof) and/or may reside in a system entity remote from the
user's local television system and communicatively coupled to the
user's local television system.
[0070] Step 230 may, for example, comprise determining the one or
more actions automatically (e.g., without direct user interaction).
Also, step 230 may comprise determining the one or more actions by
interacting with a user. For example, in an exemplary scenario,
step 230 may comprise determining a plurality of optional actions
to perform associated with a particular consumer good and/or
service. In such a scenario, step 230 may comprise providing a user
interface by which the plurality of optional actions may be
presented to the user for selection by the user. As with any or all
of the user interaction discussed herein, such user interaction may
be performed using input and/or output devices of any of the user's
local television system components (e.g., television, television
receiver, television controller, etc.), of a user's personal
computer, etc.
[0071] Note that any or all of the above-mentioned actions that
involve communication with system entities via a communication
network may comprise utilizing any of a variety of communication
networks, many examples of which were provided previously. For
example, such communication may occur via a television network
(e.g., via the same television network over which the television
program including the user-selected object is communicated). Also
for example, such communication may occur via a different (or
different type of) communication network. For example, the
television program may be communicated to the user's local
television system via a television network, and commerce
information may be communicated via a general data communication
network (e.g., the Internet, a LAN, etc.). In yet another example,
the television program may be communicated via the Internet, and
commerce information may be communicated via a telecommunication
network.
[0072] In general, step 230 may comprise determining, based at
least in part on the object identity determined at step 220, one or
more actions to perform associated with a consumer good and/or
service related to the identified user-selected object.
Accordingly, the scope of various aspects of the present invention
should not be limited by characteristics of any particular
user-selected object, characteristics of any particular consumer
good and/or service, characteristics of any particular action
and/or any particular manner of determining to perform any
particular action unless explicitly claimed.
[0073] As discussed above, one or more actions determined at step
230 may comprise determining to perform actions, where such actions
may comprise accessing information directly, searching for
information, directly requesting information, managing a
communication session, etc. In such an exemplary scenario,
information related to determining one or more actions to perform
and/or determining how to perform such one or more determined
actions may be stored in one or more components of the user's local
television system. Such information (or a remote portion thereof)
may also, for example, be stored in a remote entity.
[0074] In an exemplary scenario in which such information
corresponding to selection and/or performance of actions associated
with user-selectable objects (or associated consumer goods and/or
services) is stored in one or more components of the user's local
television system (e.g., a television, a television receiver, a
television controller, etc.), the method 200 may comprise receiving
data associating a user-selectable object (or associated consumer
good and/or service) in the television program with one or more
actions and/or the performance thereof. For example, the method 200
may comprise receiving a data stream (or other data communication
format, for example, a file) comprising such information, and
storing such information in a memory (or database) of the user's
local television system (e.g., before a need arises to access
and/or utilize such information).
[0075] For example, in such a scenario, such data receiving may
comprise receiving such data embedded in a same television program
signal that communicates the television program to the user's local
television system. Also for example, such data receiving may
comprise receiving the data in parallel with receipt of a
television program signal that communicates the television program
to the user's local television system. Additionally for example,
such data receiving may comprise receiving the data in a signal
that is independent of a television program signal that
communicates the television program to the user's local television
system (e.g., receiving such signals from a same source and/or from
different respective sources). Further for example, such data
receiving may comprise receiving the data in a plurality of
different signals from a plurality of different respective
sources.
[0076] As discussed previously, the received object information may
be stored in memory (e.g., of the user's local television system)
indexed by object (or consumer good and/or service) identification,
object type, television program in which the object appears, scene
and/or frame of the television program in which the object appears
or to which an object selection window corresponds, etc. Also for
example, the received object information may be stored in memory
indexed (or otherwise accessible) by search terms.
[0077] Turning next to step 240, such step may comprise performing
the one or more actions determined at step 230. Step 240 may
comprise performing such one or more actions in any of a variety of
manners, non-limiting examples of which will be presented below.
Step 240 may, for example, comprise performing such one or more
actions in respective manners dependent on the respective natures
of such one or more actions.
[0078] For example, in an exemplary scenario in which a determined
action comprises determining (or acquiring) information associated
with a user-selected object (or corresponding consumer good and/or
service), step 240 may comprise performing such information
determining. For example, step 240 may comprise acquiring
information associated with the user-selected object from a memory
(or database) of one or more entities local to and/or remote from
the user's local television system.
[0079] Also for example, in an exemplary scenario in which a
determined action comprises determining (or acquiring) information
associated with a user-selected object (or corresponding consumer
good and/or service), step 240 may comprise determining search
terms (or other searching information) and performing such
searching. Performing such searching may, for example, comprise
searching a storage of a local and/or remote entity for such search
terms, querying an entity local to and/or remote from the user's
local television system with such search terms, requesting
information from a local and/or remote entity concerning a
particular user-selected object (or type thereof), etc.
[0080] After information is determined, step 240 may, for example,
comprise presenting such determined information to the user. Such
presenting may, for example, comprise displaying and/or generating
a signal that causes the display of the determined information on a
screen of the user's local television system (e.g., on a screen of
a television, on a screen of a television controller, on a screen
of a television receiver and/or another component of the user's
local television system, on a screen of a personal computer, etc.).
Note that the user may also be provided information via any of a
variety of alternative media (e.g., mail, fax, email, instant
messaging, telephone, video phone, text messaging, etc.).
[0081] Additionally for example, in an exemplary scenario in which
a determined action comprises establishing a communication session
by which a user may interact with networked entities associated
with a user-selected object and/or associated consumer good or
service (e.g., with other components of the user's local television
system, with other components of a television system remote from
the user's local television system, with other components
independent of the television system, etc.), step 240 may comprise
establishing and/or managing such communication session utilizing
the appropriate communication protocol(s) (e.g., wired and/or
wireless network communication protocols).
[0082] Further for example, in an exemplary scenario in which a
determined action comprises providing a user interface by which the
user can control user-selected object information (e.g., commerce
information) being presented to the user, by which the user can
manipulate a view of a selected object, by which a user can
interface with one or more components (or devices) of an entity
remote from the user's local television system, etc., step 240 may
comprise providing such user interface to the user (e.g., by
utilizing the various user I/O devices in the user's local
television system).
[0083] Still further for example, in an exemplary scenario in which
a determined action comprises communicating information about
user-selection of an object (or associated consumer good and/or
service) to another entity (e.g., a commercial enterprise
associated with the object), step 240 may comprise performing such
communication.
[0084] In general, step 240 may comprise performing the one or more
actions determined at step 230. Accordingly, the scope of various
aspects of the present invention should not be limited by
characteristics of any particular type of action nor by
characteristics of any particular manner of performing such action
unless explicitly claimed.
[0085] The exemplary method 200 may, at step 295, comprise
performing continued operation. Such continued operation may
comprise characteristics of any of a variety of different types of
continued operation, non-limiting examples of which will be
presented below.
[0086] For example, step 295 may comprise looping execution flow of
the exemplary method 200 back to step 220 for continued
user-selected object determination, action determination and
performing. Also for example, step 295 may comprise looping
execution flow of the exemplary method 200 back to step 230 for
continued action determination and performance regarding a
user-selected object (or associated consumer good and/or service).
Additionally for example, step 295 may comprise performing
additional user interaction with the user to further refine the
user-selected object actions determined at step 230 and/or
performed at step 240. For example, step 295 may comprise
interfacing with a user to determine which actions to perform
and/or how such actions should be performed. Additionally for
example, upon completion of the one or more actions performed at
step 240 (e.g., in a scenario in which television program
presentation is paused during the performance of such actions) step
295 may comprise resuming normal presentation of the television
program.
[0087] Also for example, step 295 may comprise determining when the
action(s) being performed at step 240 is complete. Step 295 may,
for example, comprise making such a determination in any of a
variety of manners. For example and without limitation, step 295
may comprise determining that the action performance is complete
based, at least in part, on explicit user command indicating that
the user no longer desires to interact with the entity local to
and/or remote from the user's local television system regarding
user-selectable objects (or associated consumer goods and/or
services) in television programming. Also for example, step 295 may
comprise determining that the action performance is complete based,
at least in part, on user dismissal of presented information
associated with a user-selected object (e.g., closing an
information window and/or other GUI mechanism associated with the
user-selected object). Additionally for example, step 295 may
comprise determining that the action performance is complete based,
at least in part, on a timer (e.g., making such determination a
predetermined amount of time after an information and/or a GUI
interface is presented to a user, after a user has last interacted
with the system regarding a user-selected object, etc.). Further
for example, step 295 may comprise determining that the action
performance is complete based on a user command to perform some
other action (e.g., a user command for normal television program
play to resume (if halted), a user command for television program
play at fast-forward until caught up to real-time, a user command
to jump presentation of the television program to real-time,
etc.).
[0088] In general, step 295 may comprise performing continued
operation. Accordingly, the scope of various aspects of the present
invention should not be limited by characteristics of any
particular type of continued operation unless explicitly
claimed.
[0089] The exemplary method 200 may be performed in any one or more
components (or devices) of a user's local television system. For
example, the method 200 (or a portion thereof) may be performed in
a television. Also for example, the method 200 (or a portion
thereof) may be performed in a television receiver (e.g., a
stand-alone cable and/or satellite television receiver (or set top
box), a digital video recorder with television receiver capability,
a gaming device with television receiver capability, etc.).
Additionally for example, the method 200 (or a portion thereof) may
be performed in a television controller (e.g., a dedicated
television or entertainment system remote control, a personal
electronic device with television control capability, etc.).
Further for example, the method 200 may be performed in any
combination of the user's local television system components. For
example, in a non-limiting exemplary scenario, one or more modules
of a television may operate to perform at least step 220, one or
more modules of a television controller may operate to perform at
least step 230, and one or more modules of a television receiver
may operate to perform at least step 240. Additionally, various
portions of any of the above-mentioned method steps (e.g., step
220, 230 and 240) may be performed in any one or more components
(or devices) remote from the user's local television system.
[0090] Additionally, the steps of the exemplary method 200 (or
aspects thereof) may, for example, be performed in real-time. In
such manner, the user may have relatively expeditious access to
functionality associated with the user-selected object.
Alternatively for example, the exemplary method 200 (or aspects
thereof) may be performed off-line in a manner in which
functionality associated with the user-selected object is provided
to the user at a later time (e.g., after presentation of the
television program, upon the user logging into the user's computer
system, upon the user accessing email, etc.).
[0091] Further, any or all of the steps of the exemplary method 200
may be performed for user selection of an object in television
programming as the programming is broadcast in real-time and/or may
be performed for user selection of an object in television
programming that has been recorded on a user (or home) television
programming recorder (e.g., a personal video recorder (PVR), video
cassette recorder (VCR), etc.) and is currently being presented to
the user (e.g., at step 220) in a time-shifted manner. For example,
a user may record a broadcast television program on a PVR for later
viewing, view such recorded programming at a later time, and while
viewing such time-shifted television programming at a later time,
select user-selectable objects in such programming.
[0092] Similarly, any or all of the steps of the exemplary method
200 may be performed for user selection of an object in television
programming that has been provided to the user (or stored by the
user) on a physical storage medium (e.g., on a digital versatile
disc (DVD), video cassette recorder tape, non-volatile memory
device, etc.). For example, a user may purchase a set of DVDs
including all episodes of a season of a television series, view
each of such episodes at the convenience of the user, and while
viewing such episodes, select user-selectable objects in such
programming. Such DVDs may, for example, comprise any or all of the
above-mentioned information (e.g., memory and/or network addressing
for entities remote from the user's local television system,
general information corresponding to user-selectable objects (or
associated consumer goods and/or services), user interface
information corresponding to user-selectable objects, executable
software corresponding to user-selectable objects, etc.).
[0093] Turning next to FIG. 3, such figure is a flow diagram
illustrating an exemplary method 300 for providing advertising (or
commerce) information associated with a user-selected object in a
television program, in accordance with various aspects of the
present invention. The exemplary method 300 may share any or all
characteristics with the exemplary method 200 illustrated in FIG. 2
and discussed previously.
[0094] As with the exemplary method 200 discussed above, any or all
aspects of the exemplary method 300 may, for example, be
implemented in one or more devices of the user's local television
system (e.g., any or all or the first television 140 and/or second
television 141, the television receiver 151, the first television
controller 160 and/or second television controller 161, etc., shown
in FIG. 1 and discussed previously). Also, as with the exemplary
method 200 discussed above, various aspects may also be performed
in one or more system entities remote from the user's local
television system.
[0095] The exemplary method 300 may, for example, begin executing
at step 305. The exemplary method 300 may begin executing in
response to any of a variety of causes or conditions. Step 305 may,
for example, share any or all characteristics with step 205 of the
exemplary method 200 illustrated in FIG. 2 and discussed
previously.
[0096] The exemplary method 300 may, for example at step 310,
comprise presenting a television program to a user, where the
program comprises user-selectable objects in the program. Step 310
may comprise presenting such television program to a user in any of
a variety of manners, non-limiting examples of which will now be
provided.
[0097] For example, step 310 may comprise receiving television
programming. Many non-limiting examples of such television
programming were provided above. Step 310 may comprise receiving
the television programming from any of a variety of sources. For
example and without limitation, step 310 may comprise receiving the
television programming from a television broadcasting company, from
a movie streaming company, from a user (or consumer) video
recording and/or playback device (e.g., internal and/or external to
the television), from an Internet television programming provider,
from a gaming device comprising television program capability, from
a DVD player, etc.
[0098] Step 310 may also comprise receiving the television
programming via any of a variety of types of communication
networks. Such networks may, for example, comprise a wireless
television network (e.g., terrestrial and/or satellite) and/or
cable television network. Such networks may, for example, comprise
any of variety of general data communication networks (e.g., the
Internet, a local area network, a personal area network, a
metropolitan area network, etc.).
[0099] Step 310 may also, for example, comprise presenting received
television programming to a user. Step 310 may, for example,
comprise presenting television programming received (e.g., received
from a local and/or non-local television program source) to a user
in any of a variety of manners. For example, step 310 may comprise
presenting the television programming on one or more of a screen of
a television, television controller comprising a screen, television
receiver comprising a screen, personal computer system, handheld
computer, etc.
[0100] The presented television programming may, for example,
comprise user-selectable objects (e.g., objects associated with
consumer goods and/or services) in the television programming. Many
non-limiting examples of such user-selectable objects were
presented above. In general, such user-selectable objects may, for
example, comprise animate and/or inanimate objects in television
programming that a user may select (e.g., using a pointing device,
touch screen, or other user interface by which a user may identify
an object in television programming being presented to the
user).
[0101] In general, step 310 may comprise presenting a television
program to a user, where the program comprises user-selectable
objects (e.g., objects associated with consumer goods and/or
services) in the program. Accordingly, the scope of various aspects
of the present invention should not be limited by characteristics
of any particular manner of receiving and/or presenting such a
television program to a user unless explicitly claimed.
[0102] The exemplary method 300 may, at step 320, comprise
determining an identity of a user-selected object in a television
program being presented to a user. Such user-selected object may,
for example, correspond to a consumer good and/or service. Step 320
may share any or all characteristics with step 220 of the exemplary
method 200 shown in FIG. 2 and discussed previously.
[0103] For example and without limitation, step 320 may comprise
(e.g., at sub-step 322) locally determining such identity of a
user-selected object (e.g., in a component (or device) of the
user's local television system, for example, in a television,
television receiver, television controller, etc.). Also for
example, step 320 may comprise (e.g., at sub-step 324) receiving
identity information regarding such a user-selected object from
another component (or device) of the user's local television system
(e.g., from a component of the user's local television system
different from the component implementing step 320) and/or from
another television system component (or device) remote from the
user's local television system.
[0104] The exemplary method 300 may, at step 330, comprise
determining, based at least in part on the object identity
determined at step 320, one or more actions to perform associated
with a consumer good and/or service related to the identified
user-selected object. Step 330 may, for example, share any or all
characteristics with step 230 of the exemplary method 200
illustrated in FIG. 2 and discussed previously.
[0105] Step 330 may, for example at sub-step 332, comprise
determining the one or more actions automatically (e.g., without
direct user interaction). For example, sub-step 332 may comprise
determining one or more actions to perform based on a predetermined
action selection profile. Such action selection profile may, for
example, comprise manufacturer and/or provider information that is
stored in the device implementing sub-step 332 prior to such device
being sold to a user. Also for example, such action selection
profile may, for example, comprise information provided by the user
prior to the need for such information (e.g., prior to step 320
and/or step 310). The action selection profile may, for example,
comprise information allowing particular actions (or types of
actions) to be performed automatically (i.e., without user
interaction), blocking particular actions (or types of actions)
from being performed without interacting with the user for
permission to perform such actions, and blocking other particular
actions (or types of actions) at all times.
[0106] Also, step 330 may, for example at sub-step 334, comprise
determining the one or more actions by interacting with a user. For
example, in an exemplary scenario, sub-step 334 may comprise
determining a plurality of optional actions to perform associated
with a particular consumer good and/or service. In such a scenario,
sub-step 334 may comprise providing a user interface by which the
plurality of optional actions may be presented to the user for
selection by the user. Also for example, in such a scenario,
sub-step 334 may comprise providing a user interface by which a
user may specify the manner in which a particular action is to be
performed (e.g., manner of acquiring and/or presenting information,
characteristics of communication actions, types of information that
may be provided about a user, etc.). As with any or all of the user
interaction discussed herein, such user interaction may be
performed using input and/or output devices of any of the user's
local television system components (e.g., television, television
receiver, television controller, etc.), of a user's personal
computer, etc.
[0107] The exemplary method 300 may, at step 340, comprise
performing the one or more actions determined at step 330. Step 340
may, for example, share any or all characteristics with step 240 of
the exemplary method 200 illustrated in FIG. 2 and discussed
previously.
[0108] For example and without limitation, step 340 may, for
example at sub-step 342, comprise providing commerce information to
the user regarding the user-selected object (e.g., regarding the
consumer good and/or service associated with the user-selected
object) identified at step 320. Also for example, step 340 may, for
example at sub-step 344, comprise acquiring the commerce
information from a local and/or remote source of such information.
For example, sub-step 344 may comprise communicating with a
commercial enterprise to obtain information regarding a consumer
good and/or service associated with a user-selected object.
[0109] Additionally for example, step 340 may, for example at
sub-step 346, comprise managing (e.g., establishing and/or
conducting) a communication session by which a user may interact
with networked entities (e.g., remote from the user's local
television system) associated with a user-selected object (e.g.,
communicating regarding general consumer good and/or service
descriptive information, communicating regarding obtaining a
consumer good and/or service, etc.). Further for example, step 340
may, for example at sub-step 348, comprise notifying one or more
other television system entities of the user's selection of the
user-selected object (e.g., a production enterprise, a distribution
enterprise, a rating company, an advertising agency, etc.). Still
further for example, step 340 may comprise interacting with a user
regarding local television system control and/or control of a
remote television system component, interacting with a user
regarding display of a user-selected object and/or associated
information, etc.
[0110] The exemplary method 300 may, for example at step 395,
comprise performing continued operations. Step 395 may, for
example, share any or all characteristics with step 295 of the
exemplary method 200 illustrated in FIG. 2 and discussed
previously.
[0111] As discussed previously, any or all portion of the exemplary
methods 200 and 300 may be implemented in one or more components
(or devices) of a user's local television system. Various
non-limiting examples of such implementation will now be presented
in the discussion of FIGS. 4-7. Note that, as discussed previously,
at least portions of the previously-discussed steps may also be
performed in components remote from the user's local television
system. Accordingly, the scope of various aspects of the present
invention should not be limited by the following focus on various
entities of the user's local television system unless explicitly
claimed.
[0112] Turning next to FIG. 4, such figure is a diagram
illustrating an exemplary television 400, in accordance with
various aspects of the present invention. The exemplary television
400 may, for example, share any or all characteristics with one or
more of the exemplary televisions 140 and 141 illustrated in FIG. 1
and discussed previously. Also, the exemplary television 400 (e.g.,
various modules thereof) may operate to perform any or all of the
functionality discussed previously with regard to the exemplary
methods 200 and 300 illustrated in FIGS. 2-3 and discussed
previously.
[0113] The exemplary television 400 includes a first communication
interface module 410. The first communication interface module 410
may, for example, operate to communicate over any of a variety of
communication media and utilizing any of a variety of communication
protocols. For example, though the first communication interface
module 410 is illustrated coupled to a wireless RF antenna via a
wireless port 412, the wireless medium is merely illustrative and
non-limiting. The first communication interface module 410 may, for
example, operate to communicate with one or more communication
networks (e.g., cable television networks, satellite television
networks, telecommunication networks, the Internet, local area
networks, personal area networks, metropolitan area networks, etc.)
via which television video content (e.g., television programming)
and/or other data (e.g., commerce information) is communicated.
Also for example, the first communication interface module 410 may
operate to communicate with local sources of television video
content (e.g., video recorders, receivers, gaming devices, etc.).
Additionally, for example, the first communication interface module
410 may operate to communicate with a television controller and/or
a television receiver external to the television 400 (e.g.,
directly or via one or more intermediate communication
networks).
[0114] The exemplary television 400 includes a second communication
interface module 420. The second communication interface module 420
may, for example, operate to communicate over any of a variety of
communication media and utilizing any of a variety of communication
protocols. For example, the second communication interface module
420 may communicate via a wireless RF communication port 422 and
antenna, or may communicate via a non-tethered optical
communication port 424 (e.g., utilizing laser diodes, photodiodes,
etc.). Also for example, the second communication interface module
420 may communicate via a tethered optical communication port 426
(e.g., utilizing a fiber optic cable), or may communicate via a
wired communication port 428 (e.g., utilizing coaxial cable,
twisted pair, HDMI cable, Ethernet cable, any of a variety of wired
component and/or composite video connections, etc.). The second
communication interface module 420 may, for example, operate to
communicate with one or more communication networks (e.g., cable
television networks, satellite television networks,
telecommunication networks, the Internet, local area networks,
personal area networks, metropolitan area networks, etc.) via which
television video content (e.g., television programming) and/or
other data is communicated. Also for example, the second
communication module 420 may operate to communicate with local
sources of television video content (e.g., video recorders,
receivers, gaming devices, etc.). Additionally, for example, the
second communication module 420 may operate to communicate with a
television controller (e.g., directly or via one or more
intervening communication networks).
[0115] The exemplary television 400 may also comprise additional
communication interface modules, which are not illustrated. Such
additional communication interface modules may, for example, share
any or all aspects with the first 410 and second 420 communication
interface modules discussed above.
[0116] The exemplary television 400 may also comprise a
communication module 430. The communication module 430 may, for
example, operate to control and/or coordinate operation of the
first communication interface module 410 and the second
communication interface module 420 (and/or additional communication
interface modules as needed). The communication module 430 may, for
example, provide a convenient communication interface by which
other components of the television 400 may utilize the first 410
and second 420 communication interface modules. Additionally, for
example, in an exemplary scenario where a plurality of
communication interface modules are sharing a medium and/or
network, the communication module 430 may coordinate communications
to reduce collisions and/or other interference between the
communication interface modules.
[0117] The exemplary television 400 may additionally comprise one
or more user interface modules 440. The user interface module(s)
440 may generally operate to provide user interface functionality
to a user of the television 400. For example, and without
limitation, the user interface module(s) 440 may operate to provide
for user control of any or all standard television commands (e.g.,
channel control, volume control, on/off, screen settings, input
selection, etc.). The user interface module(s) 440 may, for
example, operate and/or respond to user commands utilizing user
interface features disposed on the television (e.g., buttons, etc.)
and may also utilize the communication module 430 (and/or first 410
and second 420 communication interface modules) to communicate with
a television controller (e.g., a dedicated television remote
control, a universal remote control, a cellular telephone, personal
computing device, gaming controller, etc.).
[0118] The user interface module(s) 440 may also comprise one or
more sensor modules that operate to interface with and/or control
operation of any of a variety of sensors that may be utilized to
ascertain an on-screen pointing location. For example and without
limitation, the user interface module 440 (or sensor module(s)
thereof) may operate to receive signals associated with respective
sensors (e.g., raw or processed signals directly from the sensors,
through intermediate devices, via the communication interface
modules 410, 420, etc.). Also for example, in scenarios in which
such sensors are active sensors (as opposed to purely passive
sensors), the user interface module(s) 440 (or sensor module(s)
thereof) may operate to control the transmission of signals (e.g.,
RF signals, optical signals, acoustic signals, etc.) from such
sensors. Additionally, the user interface module(s) 440 may perform
any of a variety of video output functions (e.g., presenting
television programming to a user, providing visual feedback to a
user regarding an identified user-selected object in the presented
television programming, etc.).
[0119] The exemplary television 400 may comprise one or more
processors 450. The processor(s) 450 may, for example, comprise a
general purpose processor, digital signal processor,
application-specific processor, microcontroller, microprocessor,
etc. For example, the processor 450 may operate in accordance with
software (or firmware) instructions. As mentioned previously, any
or all functionality discussed herein may be performed (in-part or
in-whole) by a processor executing instructions. For example,
though various modules are illustrated as separate blocks or
modules in FIG. 4, such illustrative modules, or a portion thereof,
may be implemented by the processor 450.
[0120] The exemplary television 400 may comprise one or more
memories 460. As discussed above, various aspects may be performed
by one or more processors executing instructions. Such instructions
may, for example, be stored in the one or more memories 460. Such
memory 460 may, for example, comprise characteristics of any of a
variety of types of memory. For example and without limitation,
such memory 460 may comprise one or more memory chips (e.g., ROM,
RAM, EPROM, EEPROM, flash memory, one-time-programmable OTP memory,
etc.), hard drive memory, CD memory, DVD memory, etc.
[0121] Also as discussed previously, various information
corresponding to user-selectable objects (e.g., objects associated
with consumer goods and/or services) in television programming
(e.g., descriptive information describing consumer goods and/or
services, communication information, information regarding
obtaining consumer goods and/or services, user interaction
information, user control information, information describing
interactions with local and/or remote devices and associated with
user-selectable objects and related consumer goods and/or services,
etc.) may be stored in memory. The memory 460 provides one
non-limiting example of a memory in which such information may be
stored. Note that such memory 460 (or a portion thereof) may also
be external to the television 400 and communicatively coupled
thereto.
[0122] The exemplary television 400 may comprise one or more
modules (not explicitly illustrated in FIG. 4) that operate to
receive and present a television program to a user. Such one or
more modules may, for example, operate to utilize one or more of
the user interface module(s) 440 to present the television program
on the display 470. The one or more modules may, for example,
operate to perform step 310 of the exemplary method 300 discussed
previously.
[0123] The exemplary television 400 may comprise one or more
user-selected object determination modules 454 that operate to
determining an identity of a user-selected object (or an associated
consumer good and/or service) in a television program being
presented to a user. For example, such module(s) 454 may operate to
perform step 220 of the exemplary method 200 discussed previously
and/or step 320 of the exemplary method 300 discussed
previously.
[0124] For example, in an exemplary scenario in which the
television 400 locally determines an identify of a user-selected
object, the module(s) 454 may operate to utilize one or more of the
user interface module(s) 440 to interface with various sensors.
Additionally, for example, the module(s) 454 may operate to utilize
the communication module 430 (and communication interface modules
410 and 420) to communicate with external systems regarding various
sensor signals.
[0125] Also for example, in another exemplary scenario in which the
television 400 operates to receive information of the identity of a
user-selected object in a television program from a source external
to the television 400, the module(s) 454 may operate to utilize the
communication module 430 (and communication interface modules 410
and 420) to communicate with such external source.
[0126] The exemplary television 400 may also, for example, comprise
one or more action determination module(s) 456 that operate to
determine (e.g., based at least in part on the determined identity
of a user-selected object in a television program) one or more
actions in which to engage with an entity local to and/or remote
from the user's local television system. For example, such
module(s) 456 may operate to perform step 230 of the exemplary
method 200 discussed previously and/or step 330 of the exemplary
method 300 discussed previously.
[0127] For example, in a non-limiting exemplary scenario in which
such action determination comprises analyzing a table or other data
structure correlating object identification characteristics (or
consumer good and/or service characteristics) to particular
actions, the module(s) 456 may operate to analyze such a table
and/or other data structure stored in the memory 460. Additionally
for example, in an exemplary scenario in which such action
determination comprises interacting with the user to determine an
initial action and/or subsequent action related to the identified
user-selected object, the module(s) 456 may operate to utilize the
user interface module(s) 440 to perform such user interaction.
[0128] The exemplary television 400 may additionally comprise one
or more action performance modules 458 that operate to perform the
one or more actions determined by the action determination
module(s) 456. For example, the action performance module(s) 458
may operate to perform step 240 of the exemplary method 200
discussed previously and/or step 340 of the exemplary method 300
discussed previously.
[0129] For example, in a non-limiting exemplary scenario in which a
determined action comprises retrieving information associated with
an object from a memory of an entity remote from the user's local
television system (e.g., a memory of a commercial entity related to
a particular consumer good and/or service), the module(s) 458 may
operate to communicate with such memory (e.g., either directly, for
example, utilizing DMA and/or indirectly utilizing an interface of
the remote entity) of the remote entity. For example, the module(s)
458 may operate to utilize the communication module 430 (and first
communication interface module 410 and/or second communication
interface module 420) to communicate with such remote entity. Such
a remote entity may, for example, comprise a communication
infrastructure component of a television system, a television
server component, a cable and/or satellite head-end station, a
networked information server, a remote computer communicatively
coupled to the television, a web-server or database of a commercial
enterprise, etc.
[0130] Also for example, in a non-limiting scenario in which a
determined action comprises searching for information, the
module(s) 458 may operate to perform a search for such information.
In such a scenario, the module(s) 458 may, for example, operate to
perform such a search in memory of other television system
components and/or other networked entities (e.g., web-servers or
databases of commercial enterprises) that are remote from the
user's local television system (e.g., directly utilizing direct
memory access and/or utilizing a search interface provided by a
remote entity). For example, the module(s) 458 may operate to
perform such a search in such remote entities utilizing the
communication module 430 (and first communication interface module
410 and/or second communication interface module 420) to
communicate with such remote entities. For example, such remote
entities may provide an interface specifically adapted to request
and/or search for information stored in and/or accessible to such
remote entities. In such a scenario, the module(s) 458 may operate
in accordance with such interface.
[0131] In an exemplary scenario, a remote entity may operate in
accordance with a protocol in which a requestor requests (via a
communication network) information (e.g., commerce information)
associated with a particular user-selected object (or associated
consumer good and/or service), and the remote entity responds to
such a request by communicating the requested information back to
the requestor. In such a scenario, the module(s) 458 would operate
in accordance with such protocol when interacting with the remote
entity via the communication network.
[0132] Additionally for example, in a non-limiting scenario in
which a determined action comprises interfacing with a user of the
television 400, the module(s) 458 may operate to utilize the user
interface module(s) 440 to provide the user interface.
[0133] For example, in an exemplary scenario in which a determined
action comprises presenting object information (e.g., commerce
information for a consumer good and/or service) and/or different
views of the object to a user, the module(s) 458 may operate to
utilize the user interface module(s) 440 to perform such output
(e.g., on the display 470 of the television 400). Also for example,
the module(s) 458 may operate to utilize the communication module
430 (and first communication interface module 410 and/or second
communication interface module 420) to communicate with one or more
other local television system components to provide such
information to such one or more other local television system
components for presentation on respective output displays of such
one or more other local television system components.
[0134] Further for example, in a non-limiting scenario in which a
determined action comprises establishing and/or managing a
communication session between the user and another system entity
(e.g., a television system and/or non-television system entity
remote from the user's local television system), the module(s) 458
may operate to utilize the user interface module(s) 440 to provide
the user interface and utilize the communication module(s) 430 (and
first communication interface module 410 and/or second
communication interface module 420) to communicate to perform
communication link establishment and/or management.
[0135] Still further for example, in a non-limiting scenario in
which a determined action comprises notifying one or more other
television system and/or other networked entities of the user's
selection of the user-selected object (e.g., a production
enterprise, a distribution enterprise, a rating company, an
advertising agency, etc.), the module(s) 458 may operate to utilize
the communication module(s) 430 (and first communication interface
module 410 and/or second communication interface module 420) to
perform such notification.
[0136] Though not illustrated, the exemplary television 400 may,
for example, comprise one or more modules that operate to perform
any or all of the continued processing discussed previously with
regard to step 295 of the exemplary method 200 and step 395 of the
exemplary method 300, discussed previously. Such modules (e.g., as
with the one or more modules 454, 456 and 458) may be performed by
the processor(s) 450 executing instructions stored in the memory
460.
[0137] Turning next to FIG. 5, such figure is a diagram
illustrating an exemplary television receiver 500, in accordance
with various aspects of the present invention. The exemplary
television receiver 500 may, for example, share any or all
characteristics with the exemplary television receiver 151
illustrated in FIG. 1 and discussed previously. Also, the exemplary
television receiver 500 may, for example, share any or all
characteristics with the exemplary television 400 illustrated in
FIG. 4 and discussed previously. For example, the exemplary
television receiver 500 (e.g., various modules thereof) may operate
to perform any or all of the functionality discussed previously
with regard to the exemplary methods 200 and 300 illustrated in
FIGS. 2-3 and discussed previously.
[0138] The exemplary television receiver 500 includes a first
communication interface module 510. The first communication
interface module 510 may, for example, operate to communicate over
any of a variety of communication media and utilizing any of a
variety of communication protocols. For example, though the first
communication interface module 510 is illustrated coupled to a
wireless RF antenna via a wireless port 512, the wireless medium is
merely illustrative and non-limiting. The first communication
interface module 510 may, for example, operate to communicate with
one or more communication networks (e.g., cable television
networks, satellite television networks, telecommunication
networks, the Internet, local area networks, personal area
networks, metropolitan area networks, etc.) via which television
video content (e.g., television programming) and/or other data
(e.g., commerce information) is communicated. Also for example, the
first communication interface module 510 may operate to communicate
with local sources of television video content (e.g., video
recorders, receivers, gaming devices, etc.). Additionally, for
example, the first communication interface module 510 may operate
to communicate with a television controller and/or a television
(e.g., directly or via one or more intermediate communication
networks).
[0139] The exemplary television receiver 500 includes a second
communication interface module 520. The second communication
interface module 520 may, for example, operate to communicate over
any of a variety of communication media and utilizing any of a
variety of communication protocols. For example, the second
communication interface module 520 may communicate via a wireless
RF communication port 522 and antenna, or may communicate via a
non-tethered optical communication port 524 (e.g., utilizing laser
diodes, photodiodes, etc.). Also for example, the second
communication interface module 520 may communicate via a tethered
optical communication port 526 (e.g., utilizing a fiber optic
cable), or may communicate via a wired communication port 528
(e.g., utilizing coaxial cable, twisted pair, HDMI cable, Ethernet
cable, any of a variety of wired component and/or composite video
connections, etc.). The second communication interface module 520
may, for example, operate to communicate with one or more
communication networks (e.g., cable television networks, satellite
television networks, telecommunication networks, the Internet,
local area networks, personal area networks, metropolitan area
networks, etc.) via which television video content (e.g.,
television programming) and/or other data is communicated. Also for
example, the second communication module 520 may operate to
communicate with local sources of television video content (e.g.,
video recorders, receivers, gaming devices, etc.). Additionally,
for example, the second communication module 520 may operate to
communicate with a television controller and/or a television
external to the television receiver 500 (e.g., directly or via one
or more intervening communication networks). The second
communication interface module 520 may, for example, operate to
communicate video and/or graphics information to a television
and/or television receiver (e.g., using any of the previous
interfaces mentioned above).
[0140] The exemplary television receiver 500 may also comprise
additional communication interface modules, which are not
illustrated. Such additional communication interface modules may,
for example, share any or all aspects with the first 510 and second
520 communication interface modules discussed above.
[0141] The exemplary television receiver 500 may also comprise a
communication module 530. The communication module 530 may, for
example, operate to control and/or coordinate operation of the
first communication interface module 510 and the second
communication interface module 520 (and/or additional communication
interface modules as needed). The communication module 530 may, for
example, provide a convenient communication interface by which
other components of the television receiver 500 may utilize the
first 510 and second 520 communication interface modules.
Additionally, for example, in an exemplary scenario where a
plurality of communication interface modules are sharing a medium
and/or network, the communication module 530 may coordinate
communications to reduce collisions and/or other interference
between the communication interface modules.
[0142] The exemplary television receiver 500 may also comprise one
or more television interface modules 535 that operate to provide an
interface between the television receiver 500 and a television
(e.g., a television external to the television receiver 500 or
housed with the television receiver). For example, the television
interface module(s) 535 may operate to provide video, graphical
and/or textual information to a television (e.g., via the
communication module 530, first communication interface module(s)
510 and/or second communication interface module(s) 520).
[0143] The exemplary television receiver 500 may additionally
comprise one or more user interface modules 540. The user interface
module(s) 540 may generally operate to provide user interface
functionality to a user of the television receiver 500. For
example, and without limitation, the user interface module(s) 540
may operate to provide for user control of any or all standard
television commands (e.g., channel control, volume control, on/off,
screen settings, input selection, etc.). The user interface
module(s) 540 may, for example, operate and/or respond to user
commands utilizing user interface features disposed on the
television receiver 500 (e.g., buttons, etc.) and may also utilize
the communication module 530 (and/or first 510 and second 520
communication interface modules) to communicate with a television
controller (e.g., a dedicated television remote control, a
universal remote control, a cellular telephone, personal computing
device, gaming controller, etc.).
[0144] The user interface module(s) 540 may also comprise one or
more sensor modules that operate to interface with and/or control
operation of any of a variety of sensors that may be utilized to
ascertain an on-screen pointing location. For example and without
limitation, the user interface module 540 (or sensor module(s)
thereof) may operate to receive signals associated with respective
sensors (e.g., raw or processed signals directly from the sensors,
through intermediate devices, via the communication interface
modules 510, 520, etc.). Also for example, in scenarios in which
such sensors are active sensors (as opposed to purely passive
sensors), the user interface module(s) 540 (or sensor module(s)
thereof) may operate to control the transmission of signals (e.g.,
RF signals, optical signals, acoustic signals, etc.) from such
sensors. Additionally, the user interface module(s) 540 may perform
any of a variety of video output functions (e.g., presenting
television programming to a user, providing visual feedback to a
user regarding an identified user-selected object in the presented
television programming, etc.).
[0145] The exemplary television receiver 500 may comprise one or
more processors 550. The processor(s) 550 may, for example,
comprise a general purpose processor, digital signal processor,
application-specific processor, microcontroller, microprocessor,
etc. For example, the processor 550 may operate in accordance with
software (or firmware) instructions. As mentioned previously, any
or all functionality discussed herein may be performed by a
processor executing instructions. For example, though various
modules are illustrated as separate blocks or modules in FIG. 5,
such illustrative modules, or a portion thereof, may be implemented
by the processor 550.
[0146] The exemplary television receiver 500 may comprise one or
more memories 560. As discussed above, various aspects may be
performed by one or more processors executing instructions. Such
instructions may, for example, be stored in the one or more
memories 560. Such memory 560 may, for example, comprise
characteristics of any of a variety of types of memory. For example
and without limitation, such memory 560 may comprise one or more
memory chips (e.g., ROM, RAM, EPROM, EEPROM, flash memory,
one-time-programmable OTP memory, etc.), hard drive memory, CD
memory, DVD memory, etc.
[0147] Also as discussed previously, various information
corresponding to user-selectable objects (e.g., objects associated
with consumer goods and/or services) in television programming
(e.g., descriptive information describing consumer goods and/or
services, communication information, information regarding
obtaining consumer goods and/or services, user interaction
information, user control information, information describing
interactions with local and/or remote entities and associated with
user-selectable objects and related consumer goods and/or services,
etc.) may be stored in memory. The memory 560 provides one
non-limiting example of a memory in which such information may be
stored. Note that such memory 560 (or a portion thereof) may also
be external to the television 500 and communicatively coupled
thereto.
[0148] The exemplary television receiver 500 may comprise one or
more modules (not explicitly illustrated in FIG. 5) that operate to
receive and present a television program to a user. Such one or
more modules may, for example, operate to utilize one or more of
the user interface module(s) 540 to present the television program
on the optional display 570 of the receiver 500 (if present) and/or
a display communicatively coupled to the receiver 500. The one or
more modules may, for example, operate to perform step 310 of the
exemplary method 300 discussed previously.
[0149] The exemplary television receiver 500 may comprise one or
more user-selected object determination modules 554 that operate to
determining an identity of a user-selected object (or an associated
consumer good and/or service) in a television program being
presented to a user. For example, such module(s) 554 may operate to
perform step 220 of the exemplary method 200 discussed previously
and/or step 320 of the exemplary method 300 discussed
previously.
[0150] For example, in an exemplary scenario in which the
television receiver 500 locally determines an identify of a
user-selected object, the module(s) 554 may operate to utilize one
or more of the user interface module(s) 540 to interface with
various sensors. Additionally, for example, the module(s) 554 may
operate to utilize the communication module 530 (and communication
interface modules 510 and 520) to communicate with external systems
regarding various sensor signals.
[0151] Also for example, in another exemplary scenario in which the
television receiver 500 operates to receive information of the
identity of a user-selected object in a television program from a
source external to the television receiver 500, the module(s) 554
may operate to utilize the communication module 530 (and
communication interface modules 510 and 520) to communicate with
such external source.
[0152] The exemplary television receiver 500 may also, for example,
comprise one or more action determination module(s) 556 that
operate to determine (e.g., based at least in part on the
determined identity of a user-selected object in a television
program, one or more actions in which to engage with an entity
local to and/or remote from the user's local television system. For
example, such module(s) 556 may operate to perform step 230 of the
exemplary method 200 discussed previously and/or step 330 of the
exemplary method 300 discussed previously.
[0153] For example, in a non-limiting exemplary scenario in which
such action determination comprises analyzing a table or other data
structure correlating object identification characteristics (or
consumer good and/or service characteristics) to particular
actions, the module(s) 556 may operate to analyze such a table
and/or other data structure stored in the memory 560. Additionally
for example, in an exemplary scenario in which such action
determination comprises interacting with the user to determine an
initial action and/or subsequent action related to the identified
user-selected object, the module(s) 556 may operate to utilize the
user interface module(s) 540 to perform such user interaction.
[0154] The exemplary television receiver 500 may additionally
comprise one or more action performance modules 558 that operate to
perform the one or more interactions determined by the action
determination module(s) 556. For example, the action performance
module(s) 558 may operate to perform step 240 of the exemplary
method 200 discussed previously and/or step 340 of the exemplary
method 300 discussed previously.
[0155] For example, in a non-limiting exemplary scenario in which a
determined interaction comprises retrieving information associated
with an object from a memory of an entity remote from the user's
local television system (e.g., a memory of a commercial entity
related to a particular consumer good and/or service), the
module(s) 558 may operate to communicate with such memory of the
remote entity (e.g., either directly, for example, utilizing DMA
and/or indirectly utilizing an interface of the remote entity). For
example, the module(s) 558 may operate to utilize the communication
module 530 (and first communication interface module 510 and/or
second communication interface module 520) to communicate with such
remote entity. Such a remote entity may, for example, comprise a
communication infrastructure component of a television system, a
television server component, a cable and/or satellite head-end
station, a networked information server, a remote computer
communicatively coupled to the television, a web-server or database
of a commercial enterprise, etc.
[0156] Also for example, in a non-limiting scenario in which a
determined action comprises searching for information, the
module(s) 558 may operate to perform a search for such information.
In such a scenario, the module(s) 558 may, for example, operate to
perform such a search in memory of other television system
components and/or other networked entities (e.g., web-servers or
databases of commercial enterprises) that are remote from the
user's local television system (e.g., directly utilizing direct
memory access and/or utilizing a search interface provided by a
remote entity). For example, the module(s) 558 may operate to
perform such a search in such remote entities utilizing the
communication module 530 (and first communication interface module
510 and/or second communication interface module 520) to
communicate with such remote entities. For example, such remote
entities may provide an interface specifically adapted to request
and/or search for information stored in and/or accessible to such
remote entities. In such a scenario, the module(s) 558 may operate
in accordance with such interface.
[0157] In an exemplary scenario, a remote entity may operate in
accordance with a protocol in which a requestor requests (via a
communication network) information (e.g., commerce information)
associated with a particular user-selected object (or associated
consumer good and/or service), and the remote entity responds to
such a request by communicating the requested information back to
the requestor. In such a scenario, the module(s) 558 would operate
in accordance with such protocol when interacting with the remote
entity via the communication network.
[0158] Additionally for example, in a non-limiting scenario in
which a determined action comprises interfacing with a user of the
television receiver 500, the module(s) 558 may operate to utilize
the user interface module(s) 540 to provide the user interface.
[0159] For example, in an exemplary scenario in which a determined
action comprises presenting object information (e.g., commerce
information for a consumer good and/or service) and/or different
views of the object to a user, the module(s) 558 may operate to
utilize the user interface module(s) 540 to perform such output
(e.g., on the optional display 570 of the television receiver 500
if such a display 570 is included). Also for example, the module(s)
558 may operate to utilize the communication module 530 (and first
communication interface module 510 and/or second communication
interface module 520) to communicate with one or more other local
television system components (e.g., a television, television
controller, personal computing device or system, etc. coupled to
the television receiver 500) to provide such information to such
one or more other local television system components for
presentation on respective output displays of such one or more
other local television system components.
[0160] Further for example, in a non-limiting scenario in which a
determined action comprises establishing and/or managing a
communication session between the user and another system entity,
the module(s) 558 may operate to utilize the user interface
module(s) 540 to provide the user interface and utilize the
communication module(s) 530 (and first communication interface
module 510 and/or second communication interface module 520) to
communicate to perform communication link establishment and/or
management.
[0161] Still further for example, in a non-limiting scenario in
which a determined action comprises notifying one or more other
television system and/or other networked entities of the user's
selection of the user-selected object (e.g., a production
enterprise, a distribution enterprise, a rating company, an
advertising agency, etc.), the module(s) 558 may operate to utilize
the communication module(s) 530 (and first communication interface
module 510 and/or second communication interface module 520) to
perform such notification.
[0162] Though not illustrated, the exemplary television receiver
500 may, for example, comprise one or more modules that operate to
perform any or all of the continued processing discussed previously
with regard to step 295 of the exemplary method 200 and step 395 of
the exemplary method 300, discussed previously. Such modules (e.g.,
as with the one or more modules 554, 556 and 558) may be performed
by the processor(s) 550 executing instructions stored in the memory
560.
[0163] Turning next to FIG. 6, such figure is a diagram
illustrating an exemplary television controller 600, in accordance
with various aspects of the present invention. The exemplary
television controller 600 may, for example, share any or all
characteristics with the exemplary television controllers 160 and
161 illustrated in FIG. 1 and discussed previously. Also, the
exemplary television controller 600 may, for example, share any or
all characteristics with the exemplary television 400 illustrated
in FIG. 4 and discussed previously and/or with the exemplary
television receiver 500 illustrated in FIG. 5 and discussed
previously. For example, the exemplary television controller 600
(e.g., various modules thereof) may operate to perform any or all
of the functionality discussed previously with regard to the
exemplary methods 200 and 300 illustrated in FIGS. 2-3 and
discussed previously.
[0164] The exemplary television controller 600 includes a first
communication interface module 610. The first communication
interface module 610 may, for example, operate to communicate over
any of a variety of communication media and utilizing any of a
variety of communication protocols. For example, though the first
communication interface module 610 is illustrated coupled to a
wireless RF antenna via a wireless port 612, the wireless medium is
merely illustrative and non-limiting. The first communication
interface module 610 may, for example, operate to communicate with
one or more communication networks (e.g., cable television
networks, satellite television networks, telecommunication
networks, the Internet, local area networks, personal area
networks, metropolitan area networks, etc.) via which television
video content (e.g., television programming) and/or other data
(e.g., commerce information) is communicated. Also for example, the
first communication interface module 610 may operate to communicate
with local sources of television video content (e.g., video
recorders, receivers, gaming devices, etc.). Additionally, for
example, the first communication interface module 610 may operate
to communicate with a television controller and/or a television
(e.g., directly or via one or more intermediate communication
networks).
[0165] The exemplary television controller 600 includes a second
communication interface module 620. The second communication
interface module 620 may, for example, operate to communicate over
any of a variety of communication media and utilizing any of a
variety of communication protocols. For example, the second
communication interface module 520 may communicate via a wireless
RF communication port 622 and antenna, or may communicate via a
non-tethered optical communication port 624 (e.g., utilizing laser
diodes, photodiodes, etc.). Also for example, the second
communication interface module 620 may communicate via a tethered
optical communication port 626 (e.g., utilizing a fiber optic
cable), or may communicate via a wired communication port 628
(e.g., utilizing coaxial cable, twisted pair, HDMI cable, Ethernet
cable, any of a variety of wired component and/or composite video
connections, etc.). The second communication interface module 620
may, for example, operate to communicate with one or more
communication networks (e.g., cable television networks, satellite
television networks, telecommunication networks, the Internet,
local area networks, personal area networks, metropolitan area
networks, etc.) via which television video content (e.g.,
television programming) and/or other data is communicated. Also for
example, the second communication module 620 may operate to
communicate with local sources of television video content (e.g.,
video recorders, receivers, gaming devices, etc.). Additionally,
for example, the second communication module 620 may operate to
communicate with a television controller and/or a television
external to the television controller 600 (e.g., directly or via
one or more intervening communication networks). The second
communication interface module 620 may, for example, operate to
communicate video and/or graphics information to a television
and/or television receiver (e.g., using any of the previous
interfaces mentioned above).
[0166] The exemplary television controller 600 may also comprise
additional communication interface modules, which are not
illustrated. Such additional communication interface modules may,
for example, share any or all aspects with the first 610 and second
620 communication interface modules discussed above.
[0167] The exemplary television controller 600 may also comprise a
communication module 630. The communication module 630 may, for
example, operate to control and/or coordinate operation of the
first communication interface module 610 and the second
communication interface module 620 (and/or additional communication
interface modules as needed). The communication module 630 may, for
example, provide a convenient communication interface by which
other components of the television controller 600 may utilize the
first 610 and second 620 communication interface modules.
Additionally, for example, in an exemplary scenario where a
plurality of communication interface modules are sharing a medium
and/or network, the communication module 630 may coordinate
communications to reduce collisions and/or other interference
between the communication interface modules.
[0168] The exemplary television controller 600 may also comprise
one or more television interface modules 635 that operate to
provide an interface between the television controller 600 and a
television (e.g., a television external to the television
controller 600). For example, the television interface module(s)
635 may operate to provide video, graphical and/or textual
information to a television and/or television receiver (e.g., via
the communication module 630, first communication interface
module(s) 610 and/or second communication interface module(s)
620).
[0169] The exemplary television controller 600 may additionally
comprise one or more user interface modules 640. The user interface
module(s) 640 may generally operate to provide user interface
functionality to a user of the television controller 600. For
example, and without limitation, the user interface module(s) 640
may operate to provide for user control of any or all standard
television commands (e.g., channel control, volume control, on/off,
screen settings, input selection, etc.). The user interface
module(s) 640 may, for example, operate and/or respond to user
commands utilizing user interface features disposed on the
television controller 600 (e.g., buttons, etc.) and may also
utilize the communication module 630 (and/or first 610 and second
620 communication interface modules) to communicate with a
television and/or television receiver.
[0170] The user interface module(s) 640 may also comprise one or
more sensor modules that operate to interface with and/or control
operation of any of a variety of sensors that may be utilized to
ascertain an on-screen pointing location. For example and without
limitation, the user interface module 640 (or sensor module(s)
thereof) may operate to receive signals associated with respective
sensors (e.g., raw or processed signals directly from the sensors,
through intermediate devices, via the communication interface
modules 610, 620, etc.). Also for example, in scenarios in which
such sensors are active sensors (as opposed to purely passive
sensors), the user interface module(s) 640 (or sensor module(s)
thereof) may operate to control the transmission of signals (e.g.,
RF signals, optical signals, acoustic signals, etc.) from such
sensors. Additionally, the user interface module(s) 640 may perform
any of a variety of video output functions (e.g., presenting
television programming to a user, providing visual feedback to a
user regarding an identified user-selected object in the presented
television programming, etc.).
[0171] The exemplary television controller 600 may comprise one or
more processors 650. The processor(s) 650 may, for example,
comprise a general purpose processor, digital signal processor,
application-specific processor, microcontroller, microprocessor,
etc. For example, the processor 650 may operate in accordance with
software (or firmware) instructions. As mentioned previously, any
or all functionality discussed herein may be performed by a
processor executing instructions. For example, though various
modules are illustrated as separate blocks or modules in FIG. 6,
such illustrative modules, or a portion thereof, may be implemented
by the processor 650.
[0172] The exemplary television controller 600 may comprise one or
more memories 660. As discussed above, various aspects may be
performed by one or more processors executing instructions. Such
instructions may, for example, be stored in the one or more
memories 660. Such memory 660 may, for example, comprise
characteristics of any of a variety of types of memory. For example
and without limitation, such memory 660 may comprise one or more
memory chips (e.g., ROM, RAM, EPROM, EEPROM, flash memory,
one-time-programmable OTP memory, etc.), hard drive memory, CD
memory, DVD memory, etc.
[0173] Also as discussed previously, various information
corresponding to user-selectable objects (e.g., objects associated
with consumer goods and/or services) in television programming
(e.g., descriptive information describing consumer goods and/or
services, communication information, information regarding
obtaining consumer goods and/or services, user interaction
information, user control information, information describing
interactions with local and/or remote entities and associated with
user-selectable objects and related consumer goods and/or services,
etc.) may be stored in memory. The memory 660 provides one
non-limiting example of a memory in which such information may be
stored. Note that such memory 660 (or a portion thereof) may also
be external to the television 600 and communicatively coupled
thereto.
[0174] The exemplary television controller 600 may comprise one or
more modules (not explicitly illustrated in FIG. 6) that operate to
receive and present a television program to a user. Such one or
more modules may, for example, operate to utilize one or more of
the user interface module(s) 640 to present the television program
on the optional display 670 (if present with the television
controller 600 and/or communicatively coupled thereto). The one or
more modules may, for example, operate to perform step 310 of the
exemplary method 300 discussed previously.
[0175] The exemplary television controller 600 may comprise one or
more user-selected object determination modules 654 that operate to
determining an identity of a user-selected object (or an associated
consumer good and/or service) in a television program being
presented to a user. For example, such module(s) 654 may operate to
perform step 220 of the exemplary method 200 discussed previously
and/or step 320 of the exemplary method 300 discussed
previously.
[0176] For example, in an exemplary scenario in which the
television controller 600 locally determines an identify of a
user-selected object, the module(s) 654 may operate to utilize one
or more of the user interface module(s) 640 to interface with
various sensors. Additionally, for example, the module(s) 654 may
operate to utilize the communication module 630 (and communication
interface modules 610 and 620) to communicate with external systems
regarding various sensor signals.
[0177] Also for example, in another exemplary scenario in which the
television controller 600 operates to receive information of the
identity of a user-selected object in a television program from a
source external to the television controller 600, the module(s) 654
may operate to utilize the communication module 630 (and
communication interface modules 610 and 620) to communicate with
such external source.
[0178] The exemplary television controller 600 may also, for
example, comprise one or more action determination module(s) 656
that operate to determine (e.g., based at least in part on the
determined identity of a user-selected object in a television
program, one or more actions in which to engage with an entity
local to and/or remote from the user's local television system. For
example, such module(s) 656 may operate to perform step 230 of the
exemplary method 200 discussed previously and/or step 330 of the
exemplary method 300 discussed previously.
[0179] For example, in a non-limiting exemplary scenario in which
such action determination comprises analyzing a table or other data
structure correlating object identification characteristics (or
consumer good and/or service characteristics) to particular
actions, the module(s) 656 may operate to analyze such a table
and/or other data structure stored in the memory 660. Additionally
for example, in an exemplary scenario in which such action
determination comprises interacting with the user to determine an
initial action and/or subsequent action related to the identified
user-selected object, the module(s) 656 may operate to utilize the
user interface module(s) 640 to perform such user interaction.
[0180] The exemplary television controller 600 may additionally
comprise one or more action performance modules 658 that operate to
perform the one or more interactions determined by the action
determination module(s) 656. For example, the action performance
module(s) 658 may operate to perform step 240 of the exemplary
method 200 discussed previously and/or step 340 of the exemplary
method 300 discussed previously.
[0181] For example, in a non-limiting exemplary scenario in which a
determined interaction comprises retrieving information associated
with an object from memory of an entity remote from the user's
local television system (e.g., a memory of a commercial entity
related to a particular consumer good and/or service), the
module(s) 658 may operate to communicate with such memory of the
remote entity (e.g., either directly, for example, utilizing DMA
and/or indirectly utilizing an interface of the remote entity). For
example, the module(s) 658 may operate to utilize the communication
module 630 (and first communication interface module 610 and/or
second communication interface module 620) to communicate with such
remote entity. Such a remote entity may, for example, comprise a
communication infrastructure component of a television system, a
television server component, a cable and/or satellite head-end
station, a networked information server, a remote computer
communicatively coupled to the television, a web-server or database
of a commercial enterprise, etc.
[0182] Also for example, in a non-limiting scenario in which a
determined action comprises searching for information, the
module(s) 658 may operate to perform a search for such information.
In such a scenario, the module(s) 658 may, for example, operate to
perform such a search in memory of other television system
components and/or other networked entities (e.g., web-servers or
databases of commercial enterprises) that are remote from the
user's local television system (e.g., directly utilizing direct
memory access and/or utilizing a search interface provided by a
remote entity). For example, the module(s) 658 may operate to
perform such a search in such remote entities utilizing the
communication module 630 (and first communication interface module
610 and/or second communication interface module 620) to
communicate with such remote entities. For example, such remote
entities may provide an interface specifically adapted to request
and/or search for information stored in and/or accessible to such
remote entities. In such a scenario, the module(s) 658 may operate
in accordance with such interface.
[0183] In an exemplary scenario, a remote entity may operate in
accordance with a protocol in which a requestor requests (via a
communication network) information (e.g., commerce information)
associated with a particular user-selected object (or associated
consumer good and/or service), and the remote entity responds to
such a request by communicating the requested information back to
the requestor. In such a scenario, the module(s) 658 would operate
in accordance with such protocol when interacting with the remote
entity via the communication network.
[0184] Additionally for example, in a non-limiting scenario in
which a determined action comprises interfacing with a user of the
television controller 600, the module(s) 658 may operate to utilize
the user interface module(s) 640 to provide the user interface.
[0185] For example, in an exemplary scenario in which a determined
action comprises presenting object information (e.g., commerce
information for a consumer good and/or service) and/or different
views of the object to a user, the module(s) 658 may operate to
utilize the user interface module(s) 640 to perform such output
(e.g., on the optional display 670 of the television controller 600
if such a display 670 is included). Also for example, the module(s)
658 may operate to utilize the communication module 630 (and first
communication interface module 610 and/or second communication
interface module 620) to communicate with one or more other local
television system components (e.g., a television, television
receiver, personal computing device or system, etc. coupled to the
television controller 600) to provide such information to such one
or more other local television system components for presentation
on respective output displays of such one or more other local
television system components.
[0186] Further for example, in a non-limiting scenario in which a
determined action comprises establishing and/or managing a
communication session between the user and another system entity,
the module(s) 658 may operate to utilize the user interface
module(s) 640 to provide the user interface and utilize the
communication module(s) 630 (and first communication interface
module 610 and/or second communication interface module 620) to
communicate to perform communication link establishment and/or
management.
[0187] Still further for example, in a non-limiting scenario in
which a determined action comprises notifying one or more other
television system and/or other networked entities of the user's
selection of the user-selected object (e.g., a production
enterprise, a distribution enterprise, a rating company, an
advertising agency, etc.), the module(s) 658 may operate to utilize
the communication module(s) 630 (and first communication interface
module 610 and/or second communication interface module 620) to
perform such notification.
[0188] Though not illustrated, the exemplary television controller
600 may, for example, comprise one or more modules that operate to
perform any or all of the continued processing discussed previously
with regard to step 295 of the exemplary method 200 and step 395 of
the exemplary method 300, discussed previously. Such modules (e.g.,
as with the one or more modules 654, 656 and 658) may be performed
by the processor(s) 650 executing instructions stored in the memory
660.
[0189] Though the previous discussions of FIGS. 4-6 presented
various exemplary modules of a television 400, television receiver
500 and television controller 600, as discussed previously, various
aspects of the present invention may be performed in a distributed
system (e.g., by a plurality of components of the user's local
television system). Accordingly, the scope of various aspects of
the present invention should not be limited to performance by a
single television system component (or device) unless explicitly
claimed.
[0190] Turning next to FIG. 7, such figure is a diagram
illustrating exemplary modules and/or sub-modules for a local
television system, in accordance with various aspects of the
present invention. The exemplary local television system 700 may
share any or all aspects with any of the television 400, television
receiver 500 and/or television controller 600 illustrated in FIGS.
4-6 and discussed above. The exemplary local television system 700
may, for example, share any or all characteristics with one or more
of the exemplary televisions 140 and 141, television controllers
160 and 161, television receiver 151, television provider 110
and/or third party program information provider illustrated in FIG.
1 and discussed previously. Also, the exemplary local television
system 700 (e.g., various modules thereof) may operate to perform
any or all of the functionality discussed previously with regard to
the exemplary methods 200 and 300 illustrated in FIGS. 2-3 and
discussed previously. The components of the exemplary local
television system 700 may be disposed in a single television system
component (e.g., a single television, a single television receiver,
a single television controller, etc.) or dispersed in a plurality
of television system components (e.g., a plurality of components of
a user's local television system, a combination of components
comprising one or more components of the user's local television
system and one or more components remote to the user's local
television system, etc.).
[0191] For example, the local television system 700 comprises a
processor 730. Such a processor 730 may, for example, share any or
all characteristics with the processors 450, 550 and 650 discussed
with regard to FIGS. 4-6. Also for example, the local television
system 700 comprises a memory 740. Such memory 740 may, for
example, share any or all characteristics with the memory 460, 560
and 660 discussed with regard to FIGS. 4-6.
[0192] Also for example, the local television system 700 may
comprise any of a variety of user interface module(s) 750. Such
user interface module(s) 750 may, for example, share any or all
characteristics with the user interface module(s) 440, 540 and 640
discussed previously with regard to FIGS. 4-6. For example and
without limitation, the user interface module(s) 750 may comprise:
a display device, a camera (for still or moving picture
acquisition), a speaker, an earphone (e.g., wired or wireless), a
microphone, a video screen (e.g., a touch screen), a vibrating
mechanism, a keypad, and/or any of a variety of other user
interface devices (e.g., a mouse, a trackball, a touch pad, touch
screen, light pen, game controlling device, etc.).
[0193] The exemplary local television system 700 may also, for
example, comprise any of a variety of communication modules (705,
706, and 710). Such communication module(s) may, for example, share
any or all characteristics with the communication interface
module(s) 410, 420, 510, 520, 610 and 620 discussed previously with
regard to FIGS. 4-6. For example and without limitation, the
communication interface module(s) 710 may comprise: a Bluetooth
interface module; an IEEE 802.11, 802.15, 802.16 and/or 802.20
module; any of a variety of cellular telecommunication interface
modules (e.g., GSM/GPRS/EDGE, CDMA/CDMA2000/1.times.-EV-DO,
WCDMA/HSDPA/HSUPA, TDMA/PDC, WiMAX, etc.); any of a variety of
position-related communication interface modules (e.g., GPS, A-GPS,
etc.); any of a variety of wired/tethered communication interface
modules (e.g., USB, Fire Wire, RS-232, HDMI, Ethernet, wireline
and/or cable modem, etc.); any of a variety of communication
interface modules related to communicating with external memory
devices; etc. The exemplary local television system 700 is also
illustrated as comprising various wired 706 and/or wireless 705
front-end modules that may, for example, be included in the
communication interface modules and/or utilized thereby.
[0194] The exemplary local television system 700 may also comprise
any of a variety of signal processing module(s) 790. Such signal
processing module(s) 790 may share any or all characteristics with
modules of the exemplary television 400, television receiver 500
and/or television controller 600 that perform signal processing.
Such signal processing module(s) 790 may, for example, be utilized
to assist in processing various types of information discussed
previously (e.g., with regard to sensor processing, position
determination, video processing, image processing, audio
processing, general user interface information data processing,
etc.). For example and without limitation, the signal processing
module(s) 790 may comprise: video/graphics processing modules (e.g.
MPEG-2, MPEG-4, H.263, H.264, JPEG, TIFF, 3-D, 2-D, MDDI, etc.);
audio processing modules (e.g., MP3, AAC, MIDI, QCELP, AMR, CMX,
etc.); and/or tactile processing modules (e.g., Keypad I/O, touch
screen processing, motor control, etc.).
[0195] In summary, various aspects of the present invention provide
a system and method in a television system for providing commerce
(or advertising) information associated with a user-selected object
in a television program. While the invention has been described
with reference to certain aspects and embodiments, it will be
understood by those skilled in the art that various changes may be
made and equivalents may be substituted without departing from the
scope of the invention. In addition, many modifications may be made
to adapt a particular situation or material to the teachings of the
invention without departing from its scope. Therefore, it is
intended that the invention not be limited to the particular
embodiment disclosed, but that the invention will include all
embodiments falling within the scope of the appended claims.
* * * * *