U.S. patent application number 12/911601 was filed with the patent office on 2011-02-17 for added-revenue off-site targeted internet advertising.
Invention is credited to Roy Shkedi.
Application Number | 20110040607 12/911601 |
Document ID | / |
Family ID | 33491035 |
Filed Date | 2011-02-17 |
United States Patent
Application |
20110040607 |
Kind Code |
A1 |
Shkedi; Roy |
February 17, 2011 |
Added-Revenue off-site targeted internet advertising
Abstract
A super-saturation method for information-media substantially
relates to a three-body cooperation to direct information to an
electronic media consumer (reader, surfer, viewer, listener, etc.).
Embodiments of the present invention facilitate a first media body
substantially offering out of context information placement using a
second cooperating media body. A facilitator body preferably
guarantees that a consumer of the second media is a known consumer
of the first media. Accordingly, the second media body presents an
out of context information placement. For example, an exclusive
members-only Internet site "AAA" is oversubscribed with potential
paying advertising content at $100 CPM. This exclusive site then
offers unfulfilled advertisers an option to present their
advertisements to certified "AAA" viewers, albeit on a non-AAA
Internet site, for $50 CPM. The facilitator locates a certified AAA
viewer at an Internet site "BBB" that normally charges $30 CPM. A
facilitated contract(s) between AAA, BBB, and the facilitator
divides a new revenue stream of $20 CPM between them--and each of
the three bodies benefit.
Inventors: |
Shkedi; Roy; (New York,
NY) |
Correspondence
Address: |
LOUIS J. HOFFMAN, P.C.
11811 North Tatum Boulevard, Suite 2100
Phoenix
AZ
85028
US
|
Family ID: |
33491035 |
Appl. No.: |
12/911601 |
Filed: |
October 25, 2010 |
Related U.S. Patent Documents
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Application
Number |
Filing Date |
Patent Number |
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10996491 |
Nov 24, 2004 |
7822639 |
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12911601 |
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09723391 |
Nov 28, 2000 |
6832207 |
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10996491 |
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Current U.S.
Class: |
705/14.4 ;
709/223 |
Current CPC
Class: |
G06Q 30/0214 20130101;
G06Q 30/0241 20130101; G06Q 30/0255 20130101; G06Q 30/0269
20130101; G06Q 30/0633 20130101; G06Q 30/0277 20130101; G06Q 30/02
20130101 |
Class at
Publication: |
705/14.4 ;
709/223 |
International
Class: |
G06Q 30/00 20060101
G06Q030/00; G06F 15/173 20060101 G06F015/173 |
Claims
1. A super-saturation method for information-media, the method
including the steps of: (A) tagging, by a first broadcaster of a
first information-media or by the first broadcaster of the first
information-media in conjunction with a tag-identification
facilitating agency, a preponderance of visitors to the first
information-media with a tag; (B) recognizing, by a second
broadcaster of a second information-media in conjunction with
either a tag-identification facilitating agency or the first
broadcaster, a visitor to the second information-media as having a
tag; (C) accepting, by the second broadcaster, an offsite content
presentation for the recognized visitor; and (D) presenting the
offsite content to the recognized visitor.
2. The super-saturation method for information-media according to
claim 1 wherein the offsite content presentation is an
advertisement presentation.
3. The super-saturation method for information-media according to
claim 1 wherein the offsite content presentation is a graphic
item.
4. The super-saturation method for information-media according to
claim 1 wherein the offsite content presentation is multimedia.
5. The super-saturation method for information-media according to
claim 1 wherein the offsite content presentation is audio.
6. The super-saturation method for information-media according to
claim 1 wherein the offsite content presentation is a banner.
7. The super-saturation method for information-media according to
claim 1 wherein the first information-media is Internet data
communications protocol based.
8. The super-saturation method for information-media according to
claim 7 wherein the Internet data communications media includes at
least one content presentation of a plurality of content
presentations.
9. The super-saturation method for information-media according to
claim 1 wherein the first information-media is a broadcasting
system.
10. The super-saturation method for information-media according to
claim 1 wherein the first information-media is interactive data
communications protocol based.
11. The super-saturation method for information-media according to
claim 10 wherein interactive data communication is a telephone
communication service.
12. The super-saturation method for information-media according to
claim 10 wherein the interactive data communication is a wireless
communication service.
13. The super-saturation method for information-media according to
claim 10 wherein the interactive data communication is a cellular
communication service.
14. The super-saturation method for information-media according to
claim 1 wherein the first broadcaster is a Web site of an Internet
data communication server.
15. The super-saturation method for information-media according to
claim 1 wherein the first broadcaster is an advertising media.
16. The super-saturation method for information-media according to
claim 1 wherein the first broadcaster is a banner promotion
agency.
17. The super-saturation method for information-media according to
claim 1 wherein the first broadcaster is a media agency.
18. The super-saturation method for information-media according to
claim 1 wherein the first broadcaster is a cellular telephone
service provider.
19. The super-saturation method for information-media according to
claim 1 wherein the first broadcaster is a wireless communication
media.
20. The super-saturation method for information-media according to
claim 1 wherein the first broadcaster is a hyperlink.
21-67. (canceled)
Description
CROSS-REFERENCE TO RELATED APPLICATIONS
[0001] This application is a continuation of application Ser. No.
09/723,391, entitled A Super-Saturation Method for
Information-Media. The disclosures of said application and its
entire file wrapper (included all prior art references cited
therewith) are hereby specifically incorporated herein by reference
in their entirety as if set forth fully herein. Furthermore, a
portion of the disclosure of this patent document contains
material, which is subject to copyright protection. The copyright
owner has no objection to the facsimile reproduction by anyone of
the patent document or the patent disclosure, as it appears in the
Patent and Trademark Office patent file or records, but otherwise
reserves all copyright rights whatsoever.
FIELD OF THE INVENTION
[0002] The present invention generally relates to a method for
distributing information-media contents. More specifically, the
present invention relates to expanding the revenue from information
capacity of the media.
BACKGROUND OF THE INVENTION
[0003] Data communications systems have evolved from simple methods
of conveying information. In ancient times messages were carried by
word of mouth. Later, messengers on foot carried hand-carved
messages on stone tablets. This further evolved, as handwriting
developed, to handwritten messages on papyrus, leather and then
paper carried by foot messengers and later by messengers on
horseback. Already, in those early times, there was a natural limit
to the amount of information that any one messenger could
carry.
[0004] The advent of manual signaling from hilltop to hilltop was
followed, with the arrival of electricity on the communication
scene, by the electric telegraph. The amount of information that
could be conveyed took a quantum leap forward. Again, there was a
natural limit to the amount of information that could be carried by
this new medium. At the turn of the last century, radio made its
first tentative appearance on the communication scene. The flow of
information seemed to have taken another quantum leap forward.
[0005] In the middle of the last century, with the advent of the
first computers and television, the communication age seems to have
finally burst through all the limits of previous millennia. The
past decade saw increases in the flow of information facilitated by
developments of the Internet, cellular telephones and various
wireless communication devises. All these have apparently broken
prior historic limits to the flow of information. However, this is
not the case. Another limit has become apparent, namely the limit
of human capacity to peruse this vast flow of information to the
point of saturation.
[0006] An additional problem has also become apparent with the
growth of the Internet and other data communication systems.
Communication media are also being used for another purpose, in
parallel with transmitting core information. This is the
transmission of special messages alongside the core information.
Special messages include advertisements, notifications, legal
notices, credit warnings and a host of other items. These messages
are both single directional or interactive between sender and
targeted recipient.
[0007] Generally, special messages are carried in a number of
media. For example, advertisements are included in newspapers and
magazines, on Internet Web sites, over cellular telephone media,
radio, television and many others. The amount and proportion of
such special messages that can be carried in a media is limited by
a number of factors. These include aesthetic, physical and
financial considerations. It would seem that these limiting factors
may be expressed as the ratio of the amount of special messages to
the quantity of core information. When the proportion of non-core
information reaches a point of unacceptability to a viewer or
reader, this point is termed saturation. Even for a media
predicated on 100% special messages, there is a physical upper
limit.
[0008] Typically, in an Internet Web site, it has become
commonplace to have a variety of special messages. These typically
include advertisements with or without hyper-linking to other Web
sites or other Web pages. In much the same way, magazines and
newspapers carry special text and graphic messages in the form of
advertisements, legal notices and so on. Again, there is an upper
limit, even for print media predicated on 100% special
messages.
[0009] Either due to physical limitations or due to reaching an
unacceptable ratio of special messages to core information, media
reach the point of being unable to carry additional special
messages. This saturation represents a financially limiting problem
to that media after a popular media has a waiting list of
advertisement orders. For this reason, many methods are used to try
to extend this saturation point, for example, by using hyperlinks
on a Web site, by adding supplements to newspapers or magazines, by
adding special message supplements to credit card billing and many
others. These techniques merely appear to delay the onset of
saturation and is often rather ineffective. In some cases, it is
undesirable, for financial considerations, to extend the physical
size of the media. Therefore, a magazine may be limited to a
specific number of pages and a Web site to a specific number of web
pages. Equally, it is vital that aesthetics of any media be taken
into consideration so that readers or viewers are not overwhelmed
with the multiplicity and density of information represented by
such saturation, making a media appear unfriendly and overwhelming.
There is, then, a need for a method to reach beyond this point of
saturation in a media.
ADVANTAGES, OBJECTS AND BENEFITS OF THE INVENTION
Technical Issues
[0010] The natural limitation to the quantity of special messages
that may be applied to a data communication media is itself not a
technical problem but rather one of financial, aesthetic and
pragmatic considerations. However, the present invention provides a
very technical solution to the saturation of many communication
media. In essence, the present invention provides a solution by
avoiding the characteristics causing saturation. This solution is
achieved by making an alternative site in the same or an
alternative media available for additional special messages,
generally using existing modules and technology.
Ergonomic Issues:
[0011] Viewing a magazine that is supposed to be informative, but
consists of a disproportionate amount of advertisements and other
notices, is highly irritating. Viewing an Internet Web site for
specific information only to find that it consists of
advertisements, notices, warnings and other messages is no less
problematic. Apart from the financial and physical implications,
there is also a significant aesthetic problem. In general,
communication media exist for reasons of economics. Finding a media
that is aesthetically displeasing or too packed with information
extraneous to the core information, will ultimately result in a
loss of visitors to the site or readers to buy a magazine. The
present invention addresses both the aesthetic problem and loss of
revenue by a media site unable to accommodate additional special
messages. Another important aspect of the present invention relates
to using generally existing, known modules and technology, making
implementation transparent. Also, sales persons will require no
special or additional training in the techniques involved.
Economic Issues:
[0012] Imagine having sold all the available advertising space in a
magazine and then receiving inquiries for additional advertising
space. This is the essence of the financial problem addressed by
the present invention--particularly in the context of electronic
media such as Internet. Selling additional advertising space
accessible in an alternative site or data communication media, even
at a somewhat reduced price, represents a significant financial
advantage to the magazine or broadcaster site. The present
invention, by making additional space available, either at an
alternative site or in an alternative media, provides an innovative
and very financially attractive solution generally using existing
modules and technology in an unobvious way. Revenue from this
resource would not ordinarily have accrued to the original
advertising media site without having an alternative to an
otherwise fully subscribed advertising site.
[0013] Moreover, a web site or magazine realize that no matter how
big it is, the traffic to an aggregate of sites is always bigger
than the traffic to one site and on a personal level, the number of
pages seen by a reader of a web site within the web site is usually
smaller than the number of the pages the web site reader reads
elsewhere. Due to the aforementioned a web site with 20% of sold ad
space and 80% unsold ad space might prefer to let its advertisers
reach its audience outside of its web site in return for a lower
price than lowering its price within the site and the reasons are
clear, the number of pages the visitor will read outside the site
are bigger than the number of pages the reader will read within the
site and therefore it is preferable to the web site to sell its
advertisers the visitor to its web site outside its site for a
lesser site though but for a bigger number of exposures. Selling
the visitor to its advertiser while not within the site (OUT OF
CONTEXT ad) enables the site to reduce price without devaluing its
relationships with the advertisers on the site it self.
Notices
[0014] The present invention will forthwith be described with a
certain degree of particularity, however those versed in the art
will readily appreciate that various modifications and alterations
may be carried out without departing from either the spirit or
scope, as hereinafter claimed.
[0015] In describing the present invention, explanations are
presented in light of currently accepted data communications
theories and media models. Such theories and models are subject to
changes, both adiabatic and radical. Often these changes occur
because representations for fundamental component elements are
innovated, because new transformations between these elements are
conceived, or because new interpretations arise for these elements
or for their transformations. Therefore, it is important to note
that the present invention relates to specific technological
actualization in embodiments. Accordingly, theory or model
dependent explanations herein, related to these embodiments, are
presented for the purpose of teaching, the current man of the art
or the current team of the art, how these embodiments may be
substantially realized in practice. Alternative or equivalent
explanations for these embodiments may neither deny nor alter their
realization.
[0016] Furthermore, in most instances in the context of the present
invention, an example of a facilitation is an offer; in other
instances, a facilitation may be appreciated to include performance
of an activity or an acceptance--as will forthwith be further
appreciated by examples provided in the following Glossary.
GLOSSARY
[0017] Broadcaster: A broadcaster is a participant in a
distribution of electronic signals--be they digital signals, analog
signals, or the likes. For example, in the context of the Internet,
a broadcaster is preferably a media owner. In the broad context of
interactive bi-directional electronic communications, a broadcaster
is a predetermined party in a transmission path from a present
communications initiator to a present designated recipient--for
example a telephone call initiator, any repeater in the
interconnection of that call to the recipient, or the recipient.
Furthermore, in the context of today's hybrid electronic media, a
broadcaster may be a programmable component that can be inserted
into the caller to recipient path.
[0018] Conjunction: In the context of the present invention, the
expression "in conjunction" relates to a division of work between
parties, such as between an agency and a broadcaster. This division
may be of any proportion--so long as a nominal task remains for one
of the parties to accomplish. In some circumstances, there is a
definite preference for the division of labor to have a specific
predefined asymmetry, while in other circumstances the division may
occur using a simple easy to accomplish criteria. Furthermore,
sometimes there is a specific bias as to which party performs some
specific aspect of the conjunctive task, for example, according to
a concern to preserve privacy, etc.
[0019] Cookie: A Cookie is a message given to a Web browser by a
Web server. The browser stores the message in a text file called
cookie.txt or a cookie directory or the likes. The message is then
sent back to the server each time the browser requests a page from
the server. Cookies serve as recognition symbols or messages in a
particular Web browser that can be recognized and acted upon by
that cookie placing Web server.
[0020] Offsite Content: In the context of the present invention,
offsite content is content that derived from outside of the
immediate local context of a present site. For example, on an
Internet page, an offsite content may be a banner or may
substantially be the result of clicking on a hyperlink to another
page (be it in the same internet site or in another internet
site)--especially when the hyper link is to outside of the current
page. In the context of a telephone conversation between two
parties, a audio time pulse placed by the telephone service
provider is also an example of an offsite content. Likewise, "piped
in" background music that a caller hears when waiting for his call
to be transferred is an example of an offsite content.
[0021] Super-saturation: In the context of the present invention,
the term Saturation simplistically describes a situation where a
data communication media site contains a maximum predetermined
amount of content presentation apart from core information. This
content presentation may be in the form of advertisements,
notifications and other information not directly associated with
core data. Maximum amount of content presentation is limited by
physical, aesthetic and pragmatic factors. Exceeding this
saturation level leads to the state of out of context media
fulfillment, that is, containing more content presentation than is
desirable, pragmatic, physically possible or aesthetically
pleasing.
[0022] Alternatively, in the context of the present invention, a
more pragmatic definition for the term Saturation relates to a
current level of predetermined content in a specific media
instance; for example a web site currently has sold 20% of the
space that it has allocated for advertising. In the nomenclature of
the present invention, this represents a level of actual saturation
of 20% of available in context advertising potential. The present
invention generally relates to a super-saturation method whereby a
new revenue stream is created by facilitating out of context
potential (for advertising or otherwise) that is in excess of any
actual saturation--be it 20% as in the pragmatic example or be it
100% as in the prior simplistic example.
[0023] Simply stated, super-saturation relates to facilitating out
of context placement of content, and this placement is by
definition in addition to the saturation of the in context
material--regardless of the level of in context materials.
[0024] SIM Card: This is a Subscriber Identity Module card that is
commonly inserted into a cellular telephone.
[0025] Tagging: Tagging relates to an identification that reveals
that the tagged visitor is known to have been at a predetermined
information media, such as an internet site or a specific internet
page, or have dialed up to a specific telephone number, etc. The
tag need not contain any information that identifies the visitor
nor need it contain any information that allows the visitor to be
profiled. A tag simply identifies that its bearer was so marked for
having been at a specific location, or for having been there for a
predetermined amount of time, or for having conducted some specific
action there, etc.
SUMMARY OF THE INVENTION
[0026] The present invention relates to a super-saturation method
for information-media, whereby a second information-media
broadcaster in conjunction with an agency extends a content
presentation of a first broadcaster beyond a predetermined
information-media saturation threshold for content presentation of
the first broadcaster, the method including the steps of: [0027] a)
an agency facilitating visitor identification; (note: in the
context of the present invention "an agency" is a service
facilitator) [0028] b) in conjunction with the agency, a first
broadcaster of the first information-media tagging a preponderance
of visitors to the first information-media with a tag; and [0029]
c) in conjunction with the agency, a second broadcaster of a second
information-media recognizing a visitor to the second
information-media as having the tag, and thereupon by proxy--either
in conjunction with the agency or in conjunction with the first
broadcaster--the second broadcaster accepting the offsite content
presentation for the recognized visitor.
[0030] For a combination of financial and pragmatic considerations,
it is a sine qua non that commercial Web sites and other data
communication media, in presenting a variety of core information to
viewers, readers or listeners, also insert an amount of non-core
special message information. Special messages include
advertisements, legal instruments, credit warnings and
notifications, to name but a few. These special messages take the
form of single directional informative messages or as interactive
information directed at specific targeted clients.
[0031] It is obviously in the best interest of a proprietor of
these media, to place as much and as many special messages into
each media presentation as possible, since this is a prime and
significant source of revenue. However, there is a natural
limitation to the quantity of special messages that may be applied
to a data communication media. This limitation, described as
saturation, is not itself a technical problem but rather one of
financial, aesthetic and pragmatic considerations.
[0032] A media may reach this saturation level due to pragmatic
considerations such as limited physical size or space. In addition,
saturation may occur due to a requirement to limit the cost of a
producing a Web site, magazine, newspaper or other media
application. In general, providers of core information need to
provide a service that has an aesthetic appeal to targeted client
viewers, readers or listeners. By insertion of excessive amounts of
special messages and consequent over-saturation of a media site,
targeted clients will find the sheer volume of data too
overwhelming and difficult to maintain interest and to absorb.
[0033] In addition, it is financially and from customer
relationship point of view, undesirable to turn away clients who
are willing to pay for insertion of special messages. In order to
limit the amount of added special messages in a data communication
media, while still not turning away requests for insertion of
special messages, an alternative is needed. This alternative allows
the Web site or other media to gain financially and still maintain
customer confidence by applying a technique of super-saturation.
The present invention provides a solution to this difficulty.
[0034] Ordinarily, each media broadcaster has a targeted client
base, to which core information is directed. Targeted client bases
are related, for example, to income level, profession, age, sex or
field of interest, to name a few. In general, special messages are
directed to the particular targeted client base of a media
broadcaster.
[0035] Simply stated, when a media reaches special message
saturation, in regard to the present invention, an agency or a
second broadcaster is utilized to extend a special message content
presentation through the use of a second, alternative
information-media broadcaster. A special message, prepared at the
direction of an agency by the first saturated media broadcaster are
placed into the media of a second broadcaster. This special message
presentation is for presentation to substantially the same targeted
client base but on an off-site basis at another site servicing
substantially the same client base.
[0036] To reach this client base, an arrangement is entered into by
the first broadcaster in conjunction with the agency, so that
substantially all clients visiting the first broadcaster are
tagged. This tag is recognized when a tagged visitor requests a
visit to the second broadcaster site. Recognition of such a tag
gives rise, in conjunction with the agency or in conjunction with
the first broadcaster, to a number of possibilities. For example,
in an Internet situation, the visitor is presented with the first
broadcaster's special message. Alternatively, the visitor is caused
to fetch a special message. Similarly, this special message is
placed into a cellular Subscriber Identity Module (SIM) card
database, and targeted at a client base, appropriate to the first
broadcaster. Another possibility is the use a telephone system data
base.
[0037] The present invention also relates to a contracting
structure for facilitating super-saturation of an
information-media, whereby a second information-media broadcaster
in conjunction with an agency extends a content presentation of a
first broadcaster beyond a predetermined information-media
saturation threshold for content presentation of the first
broadcaster, the contracting structure including: [0038] a) a first
contractual agreement between an agency offering an offsite content
presentation for a first information-media and a content provider
accepting said offering; [0039] i) whereby the agency provides a
facilitated delivery of a content of the first content provider to
an identified visitor visiting offsite; and [0040] ii) whereby the
content provider pays for the facilitated delivery; [0041] b) a
second contractual agreement between the agency and a first
broadcaster of the first information-media; [0042] i) whereby the
first broadcaster provides a facilitated tagging of a preponderance
of visitors to the first information-media; and [0043] ii) whereby
the agency provides a facilitated offsite placement of a content
deriving from the first contractual agreement, the agency paying
the first broadcaster for substantially each such facilitated
placement; and [0044] c) a third contractual agreement between the
agency and a second broadcaster of a second information-media;
[0045] i) whereby the second broadcaster provides a facilitated
recognizing of a visitor to the second information-media as having
the tag, and thereupon by proxy--either in conjunction with the
agency or in conjunction with the first broadcaster--the second
broadcaster provides a facilitated accepting the offsite content
presentation for the recognized visitor; and [0046] ii) whereby the
agency pays for the facilitated delivery accepting.
[0047] Simply stated, the basis for this contracting structure is
that a first broadcaster has reached a point of special message
saturation. Another broadcaster in a second information-media, in
conjunction with an agency, extends a special message content
presentation on behalf of the first broadcaster. Therefore, the
first broadcaster, in effect, reaches a content presentation beyond
a predetermined information-media saturation threshold, or a state
of super-saturation. A contracting structure in terms of the
present invention, consists of three separate contracts. A first
contractual agreement is between an agency offering, for example,
to an advertiser or a credit card organization, respectively, an
insertion of an advertisement or a credit warning into an offsite
media. This offer arises as a result of a first broadcaster being
unable to accommodate additional insertions, that is, being at a
point of saturation. The agency includes, in terms of this
contract, a provision for delivering the inserted item to an
identified offsite visitor. The advertiser pays the agent for this
service.
[0048] A second contract is between the agency and a first
broadcaster; in this case, the broadcaster that has reached
saturation point, for insertion of additional items. The first
broadcaster thus reaches a situation described by the present
invention as super-saturation. The broadcaster agrees to provide
tagging of substantially all visitors to this first media site.
Further, the agency agrees to provide an alternative site for
facilitating identified visitors from the first broadcaster site
receiving the inserted item on visiting the second site. The agency
pays the first broadcaster in terms off this contractual
arrangement.
[0049] Finally, the agency enters into a third contract with a
second broadcaster. In terms of this contract, in conjunction with
either the agency or the first broadcaster, the second broadcaster
provides a procedure for recognizing a tagged visitor to the second
media. This procedure includes the visitor accepting the offsite
presentation item. The agency pays the second broadcaster for
accepting this item.
[0050] In terms of these three contracts, the first broadcaster
benefits from selling a placement of an advertisement, a
notification or other insertion into an alternative site. In spite
of the first broadcaster being at a saturation point, by providing
tagging of visitors to this first site, the first broadcaster
provides the advertiser with a preponderance of first site
visitors. These visitors are able to receive this message item at
another appropriate site. The agency pays the second broadcaster
for placing insertions on behalf of the advertiser for acceptance
by visitors tagged at the first site. The advertiser benefits by
having an advertisement, albeit at the second site, nevertheless
targeted at visitors to the saturated first broadcaster site. The
net proceeds from these contracts, of course, will accrue to the
agency, which has acted as a facilitator and coordinator in terms
of the contracts for this super-saturation method.
[0051] Typically, a web site sales force will sell access to its
audience via offsite content because no one knows better than a web
site sales force, how to sell to their own audience. An agency will
merely act as a facilitator that will charge a percentage or a fee
for a transaction for finding the audience elsewhere. A second site
where the visitor will be found will rent its unsold space for a
fixed fee or for a percentage of the transaction as well.
[0052] It should be noted that privacy is a huge issue that is
substantially addressed by embodiments of the present invention.
The second site need not even know where the audience of the first
site is found nor that it is the first site that sold its space as
an offsite space. The second site merely rents unsold space for an
unknown visitor in return for a fee received from an agency and not
the other site. The fact that an advertisement on behalf of site X
advertiser is shown to the visitor while he is on site Y is of no
consequence. Site X simply sold the space as offsite space to their
advertiser. Site X does not know on which web site was their
visitor found and they don't care as long as it is not a porn site
or another site that belongs to a category that either Site X or
their Advertiser is not interested in. Site X reports to its
advertiser just that its ad was shown to Site X visitor on another
site. In this embodiment none of the parties learns new information
about the visitor. Site X and its advertiser do not know at what
web site was Site X visitor found. The site where the Site X
visitor is found does not know that it is a Site X visitor, just
that an unsold space of its was sold by another anonymous site and
that in return for renting its own space to the other anonymous
site it is receiving from the agency a fee.
BRIEF DESCRIPTION OF THE FIGURES
[0053] In order to understand the invention and to see how it may
be carried out in practice, embodiments will now be described, by
way of non-limiting example only, with reference to the
accompanying drawings, in which:
[0054] FIG. 1 illustrates a schematic view of a super-saturation
method for information-media;
[0055] FIG. 2 illustrates a schematic view of a first contractual
agreement;
[0056] FIG. 3 illustrates a schematic view of a second contractual
arrangement;
[0057] FIG. 4 illustrates a schematic view relating to a first
broadcaster providing a facilitated tagging of a preponderance of
visitors to the first information-media;
[0058] FIG. 5 illustrates a schematic view relating to an agency
502 providing a facilitated offsite placement of a content deriving
from the first contractual agreement, the agency paying the first
broadcaster;
[0059] FIG. 6 illustrates a schematic view relating to a third
contractual agreement; and
[0060] FIG. 7 illustrates a schematic view relating to details of
the third contractual agreement.
DETAILED DESCRIPTION OF THE INVENTION
[0061] At the present, there is a vast flow of information. This
occurs as a result of the growth and development of a number of
data communication media. Although this has made information
available literally at the press of a button, the limit of human
capacity is becoming apparent.
[0062] An additional problem has also become apparent with the
growth of the Internet and other data communication systems.
Communication media are also used for another purpose, in parallel
with transmitting core information, using data communication media.
This purpose is the transmission of special messages alongside core
information. Special messages include advertisements,
notifications, legal notices, credit warnings and a host of other
items. These messages are both single directional and interactive
between sender and targeted recipients.
[0063] Typically, in Internet Web sites, it has become commonplace
to have a variety of special messages. These include advertisements
with or without hyper-linking to other Web sites or other Web
pages, warnings, legal notices and credit control notices and a
host of others. Similarly, cellular telephones SIM cards carry text
and audio special messages. In addition, credit card databases
carry credit warning messages and telephone system databases carry
audio and text messages and warnings. In much the same way,
magazines and newspapers carry special text and graphic messages in
the form of advertisements, legal notices and so on.
[0064] The amount and proportion of such special messages that can
be carried in a media site is limited by aesthetic, physical and
financial considerations. These considerations may be expressed as
the ratio of the amount of non-core special message information to
the quantity of core information. When the proportion of non-core
information reaches a point of unacceptability to a viewer,
listener or reader, this point is termed saturation.
[0065] This saturation is financially limiting to media. Many
methods are used to extend this saturation point, for example, by
using hyperlinks on a Web site, by adding supplements to newspapers
or magazines, by adding special message supplements to credit card
billing and many others. These techniques merely appear to delay
the onset of saturation but are often ineffective.
[0066] In some situations, for financial considerations, it is
impractical to extend the physical size of media sites. Therefore,
a magazine may be limited to a specific number of pages and a Web
site to a specific number of Web pages.
[0067] Equally, aesthetics of any media site have to be taken into
consideration. Readers, listeners or viewers must not overwhelmed
with the multiplicity and density of information represented by
over-saturation. This makes a media appear unfriendly and
overwhelming. There is, then, a need for a method to reach beyond
this point of saturation in a media without creating
over-saturation.
[0068] Turning to FIG. 1, illustrating a schematic view 100 of the
steps of a super-saturation method for information-media.
[0069] The present invention relates to a super-saturation method
for information-media, whereby a second information-media
broadcaster in conjunction with an agency extends a content
presentation of a first broadcaster beyond a predetermined
information-media saturation threshold for content presentation of
the first broadcaster, the method including the steps of: [0070] a)
an agency facilitating 101 visitor identification; (note: in the
context of the present invention "an agency" is a service
facilitator) an agency [0071] b) in conjunction with the agency, a
first broadcaster of the first information-media tagging 102 a
preponderance of visitors to the first information-media with a
tag; and [0072] c) in conjunction with the agency, a second
broadcaster of a second information-media recognizing 103 a visitor
to the second information-media as having the tag, and thereupon by
proxy--either in conjunction with the agency 104 or in conjunction
with the first broadcaster 105--the second broadcaster accepting
the offsite content presentation for the recognized visitor.
[0073] It is a sine qua non that commercial Web sites and other
data communication media sites, while presenting core information
to specifically targeted viewers, readers or listeners, also insert
as much non-core special message information as possible. After
all, this is a major revenue source for a site. In addition,
non-core special messages are directed at these same specifically
targeted viewers, readers or listeners. A targeted group is
generally defined as market related to such aspects as age,
technical field, sex, profession and many others.
[0074] At a commercial site with substantive visitor traffic, there
is a demand for space for special message items such as
advertisements, notices and so on. If the media site arrives at a
point of reaching a predetermined quantum of special message items,
that is, reaches a point of saturation, clients requiring
additional space for further special messages cannot be satisfied.
By insertion of excessive amounts of special messages and
consequent over-saturation of a media site, targeted clients will
find the sheer volume of data too overwhelming and difficult to
maintain interest and to absorb.
[0075] It is obviously in the best interest of a proprietor of
these media, to place as much and as many special messages into
each media presentation as possible, since this is a prime and
significant source of revenue. Similarly, clients wishing to place
special message items, have a vested interest insofar as directing,
for example, advertisements for products or services, to the
specifically targeted visitors to this site.
[0076] Simply stated, when a media reaches special message
saturation, in regard to the present invention, an agency, in
conjunction with a suitable second broadcaster, is utilized to
extend additional special message content presentation beyond
saturation point. The second broadcaster site is selected
specifically because this site targets a category of visitors
similar to the first broadcaster site. A special message item,
prepared, for example, by a client advertiser at the direction of
the agency, is placed into the second broadcaster site. This
special message presentation is for presentation to substantially
the same targeted client base but on an off-site basis at an
alternative site servicing substantially the same client base.
[0077] To reach this client base, an arrangement is entered into by
the first broadcaster in conjunction with the agency. Substantially
all clients visiting the first broadcaster are tagged at the
instance of this broadcaster. For example, a cookie is inserted
into a visitor's browser or similar tags are placed into a customer
database.
[0078] Recognition of this tag occurs, in accordance with an
arrangement between an agency and both first and second
broadcasters, when a tagged visitor requests a visit to the second
broadcaster site. Recognition of such a tag gives rise, in
conjunction with the agency or in conjunction with the first
broadcaster, to several possibilities. For example, in an Internet
situation, a recognized visitor is presented with the first
broadcaster's special message, situated in the second broadcaster.
Alternatively, the visitor fetches a special message from the
second broadcaster. Similarly, this special message is placed into
a cellular SIM card database, targeted at a client base appropriate
to the first broadcaster. Another possibility is the use a
telephone system database to elicit a similar result.
[0079] The net consequence of using the method of the present
invention is that all parties to this method are satisfied. The
client advertiser has exposure to a targeted visitor group. The
first broadcaster, in spite of being saturated with inserted
message items, is able to reach a situation of super-saturation
and, consequently, benefit financially. The second broadcaster
receives additional revenue with the addition of special message
items. Finally, the agency benefits as a result of this application
of the present invention, in a role as facilitator and
coordinator.
[0080] Turning now to FIGS. 2, 3, 4, 5, 6 and 7, these illustrate
schematically aspects of a contracting structure for facilitating
super-saturation of an information-media.
[0081] FIG. 2 illustrates a schematic view 200 of a first
contractual agreement 201.
[0082] FIG. 3 illustrates a schematic view 300 of a second
contractual arrangement 301.
[0083] FIG. 4 illustrates a schematic view 400 relating to a first
broadcaster providing 401 a facilitated tagging 402, 403, 404 and
405 of a preponderance of visitors 406, 407, 408 and 409 to the
first information-media.
[0084] FIG. 5 illustrates a schematic view 500 relating to an
agency 502 providing 503 a facilitated offsite placement 501 of a
content deriving from the first contractual agreement, the agency
paying 505 the first broadcaster 504.
[0085] FIG. 6 illustrates a schematic view 600 relating to a third
contractual agreement 601.
[0086] Finally FIG. 7 illustrates a schematic view 700 relating to
details of this third contractual agreement.
[0087] The present invention also relates to a contracting
structure for facilitating super-saturation of an
information-media, whereby a second information-media broadcaster
in conjunction with an agency extends a content presentation of a
first broadcaster beyond a predetermined information-media
saturation threshold for content presentation of the first
broadcaster, the contracting structure including: [0088] a) a first
contractual agreement 201 between an agency offering 202 an offsite
content presentation 203 for a first information-media and a
content provider accepting 204 said offering; [0089] i) whereby the
agency provides a facilitated delivery 205 of a content 206 of the
first content provider to an identified visitor visiting 207
offsite; and [0090] ii) whereby the content provider pays for the
facilitated delivery; [0091] b) a second contractual agreement 301
between the agency 303 and a first broadcaster 304 of the first
information-media 302; [0092] i) whereby the first broadcaster 401
provides a facilitated tagging 402, 403, 404 and 405 of a
preponderance of visitors 406, 407, 408 and 409 to the first
information-media; and [0093] ii) whereby the agency 502 provides
503 a facilitated offsite placement 501 of a content deriving from
the first contractual agreement, the agency paying 505 the first
broadcaster 504 for substantially each such facilitated placement;
and [0094] c) a third contractual agreement 601 between the agency
602 and a second broadcaster 604 of a second information-media 603;
[0095] i) whereby the second broadcaster provides 701 a facilitated
recognizing 702 of a visitor to the second information-media as
having the tag, and thereupon by proxy--either in conjunction with
the agency 703 or in conjunction with the first broadcaster
704--the second broadcaster provides a facilitated accepting 705
and 706 the offsite content presentation for the recognized
visitor; and [0096] ii) whereby the agency pays for the facilitated
delivery accepting.
[0097] Simply stated, the basis for this contracting structure is
that a first broadcaster has reached a point of special message
saturation. Another broadcaster in a second information-media, in
conjunction with an agency, extends a special message content
presentation on behalf of the first broadcaster. Therefore, the
first broadcaster, in effect, reaches a content presentation beyond
a predetermined information-media saturation threshold, or a state
of super-saturation.
[0098] According to an embodiment of the present invention, a
contracting structure consists of three separate contracts. A first
contractual agreement is between an agency offering, for example,
to an advertiser or a credit card organization, respectively, an
insertion of an advertisement or a credit warning into an offsite
media. This offer arises as a result of a first broadcaster being
unable to accommodate additional insertions, that is, being at a
point of saturation. The agency includes, in terms of this
contract, a provision for delivering the inserted item to an
identified offsite visitor. The advertiser pays the agent for this
service. Furthermore, it is also conceivable that the first
broadcaster is the content provider.
[0099] A second contract is between the agency and a first
broadcaster; in this case, the broadcaster that has reached
saturation point, for insertion of additional items. The first
broadcaster thus reaches a situation described by the present
invention as super-saturation. The broadcaster agrees to provide
tagging of substantially all visitors to this first media site.
Further, the agency agrees to provide an alternative site for
facilitating identified visitors from the first broadcaster site
receiving the inserted item on visiting the second site. The agency
pays the first broadcaster in terms off this contractual
arrangement.
[0100] Finally, the agency enters into a third contract with a
second broadcaster. In terms of this contract, in conjunction with
either the agency or the first broadcaster, the second broadcaster
provides a procedure for recognizing a tagged visitor to the second
media. This procedure includes the visitor accepting the offsite
presentation item. The agency pays the second broadcaster for
accepting this item.
[0101] In terms of these three contracts, the first broadcaster
benefits from selling a placement of an advertisement, a
notification or other insertion into an alternative site. In spite
of the first broadcaster being at a saturation point, by providing
tagging to visitors to this first site, the first broadcaster
provides the advertiser with a preponderance of first site
visitors. These visitors are able to receive this message item at
another appropriate site. The agency pays the second broadcaster
for placing insertions on behalf of the other site (or the
advertiser) for acceptance by visitors tagged at the first site.
The advertiser benefits by having an advertisement, albeit at the
second site, nevertheless targeted at visitors to the saturated
first broadcaster site. The net proceeds from these contracts, of
course, will accrue to the agency, which has acted as a facilitator
and coordinator in terms of the contracts for this super-saturation
method.
[0102] As will be understood by a man of the art, the terminology
in relation to Internet Web Site usage, of the phrase "Cost Per
Thousand" (CPM) is used by Internet marketers to price advertising
banners. Sites that sell advertising will guarantee an advertiser a
certain number of impressions (number of times an advertising
banner is downloaded and presumably seen by visitors), then set a
rate based on that guarantee times the CPM rate. A Web site that
has a CPM rate of $25 and guarantees advertisers 600,000
impressions will charge $15,000 ($25.times.600) for those
advertisers' advertising banner.
[0103] By way of an example of the embodiments of the present
invention, in a case of a `highly-valued` section (i.e. Financial
section) of a particular site, advertisements sell for $50 CPM.
Advertisement space in this section is often sold out. However,
another section of that site devoted to General News sells for only
$10 CPM and is usually unsold. If a user browses the Financial
section and then goes to the General News section, the user will be
recognized by the agency as a Financial section visitor,
`interested in Finance`. Because advertisers are willing to pay a
premium to reach the `interested in finance` person, portions of
the inventory in the General News section may now be sold by the
site for $35 instead of for the traditional $10.
[0104] A further example relating to the embodiments of the present
invention wherein a publisher sells visitors to its
lucrative/sold-out site sections to its advertisers but on other
web sites, as yet not sold-out. The as yet not-sold-out web sites
rent their substantially unsold space to be sold by publishers to
their own advertisers through an agency. For example, assuming that
a publisher's Personal Finance section is sold out at $50 CPM.
Visitors to this section will inevitably visit other content sites.
The publisher's sales force, which already has the expertise to
sell to the Personal Finance section audience, can now sell these
Personal Finance section visitors to its own advertisers for $30
when those visitors surf other sites, thus providing the Publisher
with a new revenue stream.
[0105] In this next example, a publisher's unsold space is sold by
other publishers as offsite space to their own advertisers. A
technology related publisher, for example, may charge $60 CPM for
advertising on its web site. However, the technology related
publisher could charge its advertisers $45 CPM in return for
showing offsite advertisements to the publisher's regular site
audience. More simply stated, the technology related publisher will
charge its advertisers $45 CPM in return for showing advertisements
to its site audience while they visit other web sites.
[0106] The publisher, which in its unsold space the technology
related publisher audience was found, can charge through the
agency, a fixed CPM or take a percentage of the revenues from the
technology related publisher that used its advertising space to
serve offsite advertisements to its own audience on behalf of its
advertisers.
[0107] Following these examples it is emphasized that as a
publisher an important target is earn a new revenue stream without
cannibalizing current revenues or devaluing currently selling
advertising. Selling offsite advertisements is a significant
improvement to the art. For example, selling a bundle of 10
exposures to advertisements within a site for $45 CPM and 100
exposures offsite for a $30 CPM, represents a significant revenue
source.
[0108] According to an embodiment of the present invention, the
super-saturation method for information-media, the agency is an
advertising agency.
[0109] In this capacity, an agency provides know-how and experience
in advertising and in marketing of advertising media in a variety
of fields such as the Internet, radio, television and news media.
According to another embodiment of the present invention, the
super-saturation method for information-media, the agency is a
credit agency.
[0110] An important aspect of commerce includes controlling and
regulating credit facilities. A credit agency is in a position to
assist clients requiring to regulate customer credit lines. This
can be accomplished in accordance with the present invention by
utilizing notifications into a variety of media, such as telephone
and cellular telephone databases.
[0111] According to an additional embodiment of the present
invention, the super-saturation method for information-media, the
agency is a public service organization.
[0112] Public service organizations are often called on to assist
members of the public in a large range of problems. These include,
for example, finding a lost pet, tracing missing persons, assisting
old-age pensioners and so on. Placing notifications in available
media is pertinent to resolving such problems.
[0113] According to a further embodiment of the present invention,
the super-saturation method for information-media, the agency is a
legally empowered body.
[0114] A multiplicity of legal matters form part of today's
relationships with bodies such as banks, home loan institutions,
adoption agencies and many others. Inevitably, legal matters
include placing of various notices including notices of advisement,
warning, information and a host of others. Access to all media is
an important aspect for any legally empowered body.
[0115] According to an alternative embodiment of the present
invention, the super-saturation method for information-media, the
agency is a media agency.
[0116] A media agency has a distinct advantage in dealing with not
merely a multiplicity of media, but also advertisers, core
information providers, and others. This is important in promoting
relationships between advertisers, a substantial array of
broadcasters, and other participants in relation to the present
invention.
[0117] According to one other embodiment of the present invention,
the super-saturation method for information-media, the agency is a
cellular telephone service.
[0118] According to another embodiment of the present invention,
the super-saturation method for information-media, the agency is a
wireless communication service.
[0119] Agencies, in order to be able to form a liaison between
advertisers and media broadcasters, need to have a working
knowledge of the field of interest. Clearly, enterprises offering
cellular telephone services and wireless communication services are
able to provide access to a database of customers as well as access
to related telephone and other communication media.
[0120] According to an added embodiment of the present invention,
the super-saturation method for information-media, offering
includes selling.
[0121] According to an additional embodiment of the present
invention, the super-saturation method for information-media,
offering includes renting.
[0122] According to a further embodiment of the present invention,
the super-saturation method for information-media, offering
includes leasing.
[0123] According to an alternative embodiment of the present
invention, the super-saturation method for information-media,
offering includes trading.
[0124] According to one other embodiment of the present invention,
the super-saturation method for information-media, offering
includes proposing for payment.
[0125] When an agency becomes aware of a saturation situation at a
media broadcaster, the agency makes proposals to prospective
advertisers, notification organizations and others with regard to
arranging media space. These special message insertions into
appropriate media, related to a saturated media site, are
negotiated from an offering, selling, renting and selling
perspective. Included in this negotiation as part of offering are
also trading between media sites and arrangements regarding
payment.
[0126] According to an added embodiment of the present invention,
the super-saturation method for information-media, the offsite
content presentation is an advertisement presentation.
[0127] Advertisements are commercially important in promoting
products and services. Insertion of successful advertisements is
ideally made into media sites where core information or personnel
are generally involved in related fields. There are many instances,
however, where this is not necessary, for example, advertisements
for insurance, restaurants, entertainment, etc. have a very general
appeal. Therefore, offsite presentations can be made effective by
judicious site selection.
[0128] For example, people involved with finance and business
generally read a financial section of a newspaper. Therefore, a
luxury car advertisement is logically shown in that section. If,
however, the financial section reader is identified while reading
the general news section, the luxury car advertisement is shown to
him again.
[0129] According to another embodiment of the present invention,
the super-saturation method for information-media, the offsite
content presentation is a notification.
[0130] Notifications generally relate to personnel or core
information on a site. Therefore notifications regarding a lost
pet, dog licensing requirements, etc. are appropriate to, for
example, a magazine dealing with animals, dos and cats, and so on.
Notifications of expiry of a media service are ideally made on a
service offering the media service such as a cellular or wireless
network.
[0131] According to a variation of an embodiment of the present
invention, the super-saturation method for information-media, the
notification is a public service announcement.
[0132] An example of this type of notification is using a
particular regional telephone exchange to advise of some change in
municipal services such as refuse removal, power cuts and water
system repairs.
[0133] According to another variation of an embodiment of the
present invention, the super-saturation method for
information-media, the notification is a personal reminder.
[0134] The local telephone service and more recently, cellular
telephone services have provided personal reminder notifications of
many types. For example, wake-up calls, appointment reminders,
etc.
[0135] According to a further variation of an embodiment of the
present invention, the super-saturation method for
information-media, the notification is a judicial instrument.
[0136] According to an additional variation of an embodiment of the
present invention, the super-saturation method for
information-media, the notification is a credit warning.
[0137] Notifications cover an enormous selection of devises.
Examples of these relate to bankruptcy, missing persons, meeting
times, excessive spending on a credit card account, marriage,
divorce, to name just a few.
[0138] According to an added embodiment of the present invention,
the super-saturation method for information-media, the offsite
content presentation is a graphic item.
[0139] Graphic presentations are used in many information-media due
to the eye-appeal to the reader and viewer. Examples of graphic
presentations, in the context of the present invention, include
news photographs, graphical advertising presentations, promotional
items, catalogues, cartoons and many more
[0140] According to another embodiment of the present invention,
the super-saturation method for information-media, the offsite
content presentation is a multimedia presentation.
[0141] According to a further embodiment of the present invention,
the super-saturation method for information-media, the offsite
content presentation is an audio presentation.
[0142] According to one other embodiment of the present invention,
the super-saturation method for information-media, the offsite
content presentation is a banner.
[0143] Offsite presentations are not limited to merely text or
graphic visual effects but include multimedia, audio and banner
presentations. These are made up of movie clips, video productions
and banners, either as stationary items or as moving
presentations.
[0144] According to a supplementary embodiment of the present
invention, the super-saturation method for information-media, the
first information-media is an Internet data communications
media.
[0145] The Internet represents, in many respects, a rapidly growing
communication media accessed by very large numbers of people.
Internet sites vary in accordance with core information so that
advertisements and any other notifications can be directed at very
specific targeted groups of people. Substantially all aspects of
the present invention relate well to use in this media, but, are
not, by any means, restricted to it.
[0146] According to another variation of an embodiment of the
present invention, the super-saturation method for
information-media, the Internet data communications media includes
at least one content presentation of a plurality of content
presentations.
[0147] An implication of this embodiment relates to a concept that
offsite presentations are not necessarily limited to a single
presentation, nor to a presentation being limited to a single site
or even to a single media.
[0148] According to an added embodiment of the present invention,
the super-saturation method for information-media, the first
information-media is an interactive data communications media.
[0149] According to an additional variation of an embodiment of the
present invention, the super-saturation method for
information-media, the interactive data communication media is a
telephone communication media.
[0150] According to a further variation of an embodiment of the
present invention, the super-saturation method for
information-media, the interactive data communication media is a
wireless communication media.
[0151] According to another variation of an embodiment of the
present invention, the super-saturation method for information, the
interactive data communication media is a cellular communication
media.
[0152] In the past, advertising and placing of notices was a
one-way information transference. An interesting development in the
use of Internet advertising and notification techniques is the
extent of possible interactivity. This is certainly also the case
in many other media such as cellular, wireless and telephone media.
By being easily and readily interactive, these media provide users
with the possibility of quick responses to notifications.
[0153] According to an added embodiment of the present invention,
the super-saturation method for information-media, the first
information-media is a broadcasting media.
[0154] Radio and television broadcasting are the oldest of the
electronic communication media. These have been used both by core
information presenters and advertisers, to present information to
selected groups of people. This is especially true with regard to
program material targeting specific population groupings based on
selection techniques such as time of presentation.
[0155] According to a further embodiment of the present invention,
the super-saturation method for information-media, the first
information-media is a hyperlink.
[0156] Hyperlinks are a very useful way to convey offsite
notifications to targeted visitors. Hyperlinks are commonly used
for placing advertising links to source presenters. This is
achieved also by a broadcaster using a hyperlink to send a
presentation item to a visitor's browser or to cause a visitor to
fetch the presentation.
[0157] According to an alternative embodiment of the present
invention, the super-saturation method for information-media, the
first information-media is a banner.
[0158] Banners are commonly used in a wide selection of media,
including magazines, newspapers, bills, internet sites and others.
These are usually brief and are an ideal media for drawing
attention to other media, other advertisers and so on. Banners are
also used for presenting hyperlinks and as a separate media
presentation for notices of many types. Banners are used in
virtually every communication media and supply a convenient brief
communication media. Banners take a form such as headers in a
newspaper and magazines, announcements in cellular voice mail
systems, presentations in Internet sites, and so on.
[0159] According to an additional embodiment of the present
invention, the super-saturation method for information-media, the
first broadcaster has an association with an interactive data
communication media.
[0160] According to another embodiment of the present invention,
the super-saturation method for information-media, the first
broadcaster is a Web site on an Internet data communication
media.
[0161] Sites in this scenario relate to, for example, dissemination
of information, news, scientific data, entertainment and many
others. Use of added insertions of advertising and notifications
includes examples such as insurance promotion, banking, personal
notices, product availability, and legal advisements, to name but a
few.
[0162] According to an added embodiment of the present invention,
the super-saturation method for information-media, the first
broadcaster is an advertising media.
[0163] There are already many Web sites relating exclusively to
product and service promotion. These are not necessarily limited to
a single product or service, or even a single range of products or
services. In many cases, a range of goods and services is quite
general. In some cases, broadcasters that are essentially
advertising media, use appropriate core presentations as a base for
advertising presentations.
[0164] According to an embodiment of the present invention, the
super-saturation method for information-media, the first
broadcaster is a credit agency.
[0165] These sites relate to placing warning messages and
informative notices relating to creditworthiness and to financial
status of a range of commercial enterprises and individuals.
[0166] According to an embodiment of the present invention, the
super-saturation method for information-media, the first
broadcaster is a credit control agency for a credit card
organization.
[0167] Such a broadcaster, in the current embodiment context, will
make use of a credit card organization database to direct notices
to credit card users as well as to suppliers accepting payment by
credit card. These notices generally relate, on the one hand to
warnings regarding overspending or underpayment by card users, and,
on the other hand, warning to suppliers. However, additional uses
include promotional additions to billing documents and to
information brochures.
[0168] According to an embodiment of the present invention, the
super-saturation method for information-media, the first
broadcaster is a banner promotion agency.
[0169] According to an embodiment of the present invention, the
super-saturation method for information-media, the first
broadcaster is a public service organization.
[0170] Public service organizations provide a wide range of
services, for example, to the elderly and infirm, to children, to
unmarried mothers, financial and charity, and many others. Many
such organizations publish web sites, magazines, newsletters and so
on. Many include advertisements and a host of other notices.
[0171] According to an embodiment of the present invention, the
super-saturation method for information-media, the first
broadcaster is a legally empowered body.
[0172] A classic example of such a body is the revenue service
although there are others such as the Society for the Protection of
Animals, child protection agencies, pension and social benefit
bodies, to name a few.
[0173] According to an embodiment of the present invention, the
super-saturation method for information-media, the first
broadcaster is a media agency.
[0174] According to an embodiment of the present invention, the
super-saturation method for information-media, the first
broadcaster is a cellular telephone service provider.
[0175] According to an embodiment of the present invention, the
super-saturation method for information-media, the first
broadcaster is a wireless communication media.
[0176] All the aforementioned media are able to utilize the present
invention for promotional, advertising and notification to their
customer base. This represents a large number of individuals and
enterprises, which can be grouped into targeted databases.
Advertising and notification messages are then sent to specifically
targeted groups.
[0177] According to an embodiment of the present invention, the
super-saturation method for information-media, the first
broadcaster is a hyperlink.
[0178] A hyperlink provides a route for easy access to anywhere on
the World Wide Web. Apart from a particular link, access is
available to specific sites and to specific groups of sites having
similar core information or similar areas of interest, for example,
a group of sites relating to philately, dog breeding, hunting, and
medicine, to name a few.
[0179] According to an embodiment of the present invention, the
super-saturation method for information-media, tagging a
preponderance of visitors includes placing a cookie into each
visitor of the preponderance of visitors.
[0180] According to a variation of an embodiment of the present
invention, the super-saturation method for information-media, in
which placing a cookie into each visitor of the preponderance of
visitors includes placing an identification message into each
visitor's web browser when the visitor requests a page.
[0181] A cookie is a message given to a Web browser by a Web
server. The browser stores the message in a special text file. This
message is sent back to the server each time the browser requests a
page from the server. This cookie then provides an identification
of the visitor.
[0182] According to an embodiment of the present invention, the
super-saturation method for information-media, tagging a
preponderance of visitors includes placing a notification into a
telephone system database for each visitor of the preponderance of
visitors.
[0183] According to an embodiment of the present invention, the
super-saturation method for information-media, tagging a
preponderance of visitors includes placing a message identifier
record into a database for each of the preponderance of
visitors.
[0184] In these instances, effectively, a result similar to using a
cookie is achieved. However, instead of using the Web, a media
database is utilized.
[0185] According to an embodiment of the present invention, the
super-saturation method for information-media, tagging a
preponderance of visitors includes placing a credit warning into a
creditcard database for each visitor of the preponderance of
visitors.
[0186] Notifying credit card users of overspending and
underpayments are often used warnings. Notices are appended to
credit card billing, sent to cardholders via merchants at the time
of a transaction, and so on. Notices are also of an informative and
promotional nature to encourage additional card use.
[0187] According to an embodiment of the present invention, the
super-saturation method for information-media, tagging a
preponderance of visitors includes placing a personal notice into a
public service database for each visitor of the preponderance of
visitors.
[0188] Notices for lost and found items, personal matters and many
others are not uncommon uses for this media. Searching for
long-lost relatives is another example. These are, naturally,
conveyed to people to whom such notices are pertinent.
[0189] According to an embodiment of the present invention, the
super-saturation method for information-media, tagging a
preponderance of visitors includes sending a legal instrument into
a legally empowered body database for each visitor of the
preponderance of visitors.
[0190] The database at such legally empowered body databases enable
authorized personnel to trace failure to submit tax returns,
failure to pay family maintenance, non-payment of traffic violation
fines, and many others.
[0191] According to an embodiment of the present invention, the
super-saturation method for information-media, tagging a
preponderance of visitors includes placing a message into a
cellular telephone SIM card for each visitor of the preponderance
of visitors.
[0192] According to an embodiment of the present invention, the
super-saturation method for information-media, tagging a
preponderance of visitors includes placing a notification into a
wireless communication service database for each visitor of the
preponderance of visitors.
[0193] These databases are useful predominantly to the enterprise
owning the database. However, these are also commonly used for
advertising notices, product and service promotions, etc.
[0194] According to an embodiment of the present invention, the
super-saturation method for information-media, each visitor of the
preponderance of visitors to the first information-media is
classified as a preferred visitor.
[0195] According to a variation of an embodiment of the present
invention, the super-saturation method for information-media,
wherein the preferred visitor includes each visitor of the
preponderance of visitors classified as a preferred visitor
remaining at the first information-media for a predetermined period
of time.
[0196] According to a variation of an embodiment of the present
invention, the super-saturation method for information-media,
wherein each visitor of the preponderance of visitors classified as
a preferred visitor includes a visitor spending a predetermined
amount of money at the first information-media.
[0197] In order to reach substantially the same targeted group of
visitors at a second site, a tag is placed into specific visitors
to the first site. Visitors are evaluated, according to particular
criteria, and only those evaluated as preferred and are tagged.
Generally, these criteria relate to time spent at the first site
and to money spent. However, other criteria can be set such as, for
example, replies to special questionnaires, responses to specific
details, reaction to predetermined aspects of the first site
etc.
[0198] According to an embodiment of the present invention, the
super-saturation method for information-media, the tag is a
cookie.
[0199] According to an embodiment of the present invention, the
super-saturation method for information-media, the tag is an
identification message.
[0200] According to an embodiment of the present invention, the
super-saturation method for information-media, the tag is a
notification in a telephone system database.
[0201] According to an embodiment of the present invention, the
super-saturation method for information-media, the tag is a message
identifier record in a database.
[0202] According to an embodiment of the present invention, the
super-saturation method for information-media, the tag is a credit
warning in a credit card database.
[0203] According to an embodiment of the present invention, the
super-saturation method for information-media, the tag is a
personal notice in a public service database.
[0204] According to an embodiment of the present invention, the
super-saturation method for information-media, the tag is a legal
instrument in a legally empowered body database.
[0205] According to an embodiment of the present invention, the
super-saturation method for information-media, the tag is a message
in a cellular telephone SIM card.
[0206] According to an embodiment of the present invention, the
super-saturation method for information-media, the tag is a
notification into a wireless communication service database.
[0207] Generally, tags and the process of tagging have mutatis
mutandis, been described heretofore in relation to tagging.
[0208] According to an embodiment of the present invention, the
super-saturation method for information-media, the second
broadcaster has an association with an interactive data
communication media.
[0209] According to an embodiment of the present invention, the
super-saturation method for information-media, the second
broadcaster is a Web site on an Internet data communication
media.
[0210] According to an embodiment of the present invention, the
super-saturation method for information-media, the second
broadcaster is an advertising media.
[0211] According to an embodiment of the present invention, the
super-saturation method for information-media, the second
broadcaster is a credit agency.
[0212] According to an embodiment of the present invention, the
super-saturation method for information-media, the second
broadcaster is a credit control agency for a credit card
organization.
[0213] According to an embodiment of the present invention, the
super-saturation method for information-media, the second
broadcaster is a banner promotion agency.
[0214] According to an embodiment of the present invention, the
super-saturation method for information-media, the second
broadcaster is a public service organization.
[0215] According to an embodiment of the present invention, the
super-saturation method for information-media, the second
broadcaster is a legally empowered body.
[0216] According to an embodiment of the present invention, the
super-saturation method for information-media, the second
broadcaster is a media agency.
[0217] According to an embodiment of the present invention, the
super-saturation method for information-media, the second
broadcaster is a cellular telephone service provider.
[0218] According to an embodiment of the present invention, the
super-saturation method for information-media, the second
broadcaster is a wireless communication media.
[0219] According to an embodiment of the present invention, the
super-saturation method for information-media, the second
broadcaster is a hyperlink.
[0220] With respect to the second broadcaster, comments already
made in regard to the first broadcaster are mutatis mutandis
equally applicable here, given regard to the fact that both
broadcaster can operate on the same or on different media.
[0221] According to an embodiment of the present invention, the
super-saturation method for information-media, in which in
conjunction with the agency the second broadcaster accepting the
offsite content presentation, includes receiving an advertisement
presentation.
[0222] This offsite presentation relates to, for example, an
advertisement presentation, a notification, a warning, a judicial
notice and so on. This presentation would have been found in the
first broadcaster site but for the first broadcaster having reached
a point of saturation. The present invention provides a method for
visitors to the first site, to receive these presentations at
another site. This is achieved as a consequence of an agency
coordinating tagging of visitors by the first broadcaster and
coordinating with the second broadcaster recognizing each tagged
visitor.
[0223] According to an embodiment of the present invention, the
super-saturation method for information-media, in which in
conjunction with the agency the second broadcaster accepting the
offsite content presentation, includes receiving a public service
announcement.
[0224] According to an embodiment of the present invention, the
super-saturation method for information-media, in which in
conjunction with the agency the second broadcaster accepting the
offsite content presentation, includes receiving a personal
reminder.
[0225] According to an embodiment of the present invention, the
super-saturation method for information-media, in which in
conjunction with the agency the second broadcaster accepting the
offsite content presentation includes receiving judicial
instrument.
[0226] According to an embodiment of the present invention, the
super-saturation method for information-media, in which in
conjunction with the agency the second broadcaster accepting the
offsite content presentation includes receiving a credit
warning.
[0227] According to an embodiment of the present invention, the
super-saturation method for information-media, in which in
conjunction with the agency the second broadcaster accepting the
offsite content presentation includes receiving a graphic item.
[0228] According to an embodiment of the present invention, the
super-saturation method for information-media, in which in
conjunction with the agency the second broadcaster accepting the
offsite content presentation includes receiving a multimedia
presentation.
[0229] According to an embodiment of the present invention, the
super-saturation method for information-media, in which in
conjunction with the agency the second broadcaster accepting the
offsite content presentation includes receiving an audio
presentation.
[0230] According to an embodiment of the present invention, the
super-saturation method for information-media, in which in
conjunction with the agency the second broadcaster accepting the
offsite content presentation includes receiving a banner.
[0231] In the accepting the offsite presentation, it is implicit
that the second broadcaster is providing tagged visitors, from the
first site, with access to presentations which otherwise would have
appeared in the first broadcaster. The reason for the second
broadcaster providing this service relates primarily to a state of
saturation in the first broadcaster. This relationship between
first and second broadcaster is facilitated by an agency that has
an association with both broadcasters, and, particularly to the
needs of advertisers in the first broadcaster. It is this knowledge
that allows the agency to provide a suitable second broadcaster
with a similar targeted customer base to the first broadcaster. It
is this that makes offsite promotional and advisory notices in a
second broadcaster, of interest to both first broadcaster and to
advertisers.
[0232] According to an embodiment of the present invention, the
super-saturation method for information-media, in which in
conjunction with the agency the second broadcaster accepting the
offsite content presentation for the recognized visitor includes
the second broadcaster dropping the offsite content presentation
into a browser of the visitor.
[0233] According to an embodiment of the present invention, the
super-saturation method for information-media, in which in
conjunction with the agency the second broadcaster accepting the
offsite content presentation for the recognized visitor includes
the second broadcaster sending a browser of the visitor to fetch
the offsite content presentation.
[0234] Both dropping the offsite presentation into a visitor as
well as sending the visitor to fetch offsite presentation are
techniques usable by browsers in relation to the Internet. Similar
procedures are possible in most other media. For example, insertion
of appropriate data into a cellular telephone SIM card will advise
a user regarding some presentation and equally will advise the user
to proceed to some other media to fetch this information. Similar
applications are feasible in regard to credit card users to mention
just a few.
[0235] According to an embodiment of the present invention, the
super-saturation method for information-media, in which in
conjunction with the agency the second broadcaster accepting the
offsite content presentation for the recognized visitor includes
the second broadcaster sending the offsite content presentation to
the recognized visitor via the second information-media.
[0236] Generally, substantially all comments and descriptions
regarding interaction between an agency and the second broadcaster,
apply mutatis mutandis to interaction of the first broadcaster in
conjunction with the second broadcaster. However, negotiations
between these broadcasters are made directly without the liaison
assistance of an agency.
[0237] According to an embodiment of the present invention, the
super-saturation method for information-media, in which in
conjunction with the first broadcaster the second broadcaster
accepting the offsite content presentation, includes receiving an
advertisement presentation.
[0238] According to an embodiment of the present invention, the
super-saturation method for information-media, in which in
conjunction with the first broadcaster the second broadcaster
accepting the offsite content presentation, includes receiving a
public service announcement.
[0239] According to an embodiment of the present invention, the
super-saturation method for information-media, in which in
conjunction with the first broadcaster the second broadcaster
accepting the offsite content presentation, includes receiving a
personal reminder.
[0240] According to an embodiment of the present invention, the
super-saturation method for information-media, in which in
conjunction with the first broadcaster the second broadcaster
accepting the offsite content presentation includes receiving
judicial instrument.
[0241] According to an embodiment of the present invention, the
super-saturation method for information-media, in which in
conjunction with the first broadcaster the second broadcaster
accepting the offsite content presentation includes receiving a
credit warning.
[0242] According to an embodiment of the present invention, the
super-saturation method for information-media, in which in
conjunction with the first broadcaster the second broadcaster
accepting the offsite content presentation includes receiving a
graphic item.
[0243] According to an embodiment of the present invention, the
super-saturation method for information-media, in which in
conjunction with the first broadcaster the second broadcaster
accepting the offsite content presentation includes receiving a
multimedia presentation.
[0244] According to an embodiment of the present invention, the
super-saturation method for information-media, in which in
conjunction with the first broadcaster the second broadcaster
accepting the offsite content presentation includes receiving an
audio presentation.
[0245] According to an embodiment of the present invention, the
super-saturation method for information-media, in which in
conjunction with the first broadcaster the second broadcaster
accepting the offsite content presentation includes receiving a
banner.
[0246] According to an embodiment of the present invention, the
super-saturation method for information-media, in which in
conjunction with the first broadcaster the second broadcaster
accepting the offsite content presentation for the recognized
visitor includes the second broadcaster dropping the offsite
content presentation into the browser of the visitor.
[0247] According to an embodiment of the present invention, the
super-saturation method for information-media, in which in
conjunction with the first broadcaster the second broadcaster
accepting the offsite content presentation for the recognized
visitor includes the second broadcaster sending the browser of the
visitor to fetch the offsite content presentation.
[0248] According to an embodiment of the present invention, the
super-saturation method for information-media, in which in
conjunction with the first broadcaster the second broadcaster
accepting the offsite content presentation for the recognized
visitor includes the second broadcaster sending the offsite content
presentation to the recognized visitor via the second
information-media.
[0249] According to an embodiment of the present invention, the
super-saturation method for information-media, the second
information-media and the first information-media constitute a
single media. For example, a lucrative section (advertising sold
out) and a non-lucrative section (advertising space available) of a
single Internet web-site.
[0250] Various descriptive and definitive comments made regarding
the first information-media apply mutatis mutandis to the second
information-media. While these media can be different types of
media, these can equally be the same media. This will commonly be
the situation when using the Internet but this applies also to, for
example, telephone, wireless and cellular networks. In addition, it
is also feasible that the content provider is the first
information-media; since it is not specifically necessary for a
host and a service provider and a site to be the same entity.
[0251] According to an embodiment of the present invention, the
super-saturation method for information-media, the second
information-media is an Internet data communications media.
[0252] According to a variation of an embodiment of the present
invention, the super-saturation method for information-media, the
Internet data communications media includes at least one content
presentation of a plurality of content presentations such as a web
site or a multi-media down load or a channel of updated information
or web radio or web television.
[0253] According to an embodiment of the present invention, the
super-saturation method for information-media, the second
information-media is an interactive data communications media.
[0254] According to a variation of an embodiment of the present
invention, the super-saturation method for information-media, the
interactive data communication media is a telephone communication
media.
[0255] According to a variation of an embodiment of the present
invention, the super-saturation method for information-media, the
interactive data communication media is a wireless communication
media.
[0256] According to a variation of an embodiment of the present
invention, the super-saturation method for information-media, the
interactive data communication media is a cellular communication
media.
[0257] According to an embodiment of the present invention, the
super-saturation method for information-media, the second
information-media is a broadcasting media.
[0258] According to an embodiment of the present invention, the
super-saturation method for information-media, the second
information-media is a hyperlink.
[0259] According to an embodiment of the present invention, the
super-saturation method for information-media, the second
information-media is a banner.
[0260] According to an embodiment of the present invention, the
super-saturation method for information-media, in which recognizing
a visitor to the second information-media includes accessing a
cookie.
[0261] According to an embodiment of the present invention, the
super-saturation method for information-media, in which recognizing
a visitor to the second information-media includes receiving an
identification message.
[0262] According to an embodiment of the present invention, the
super-saturation method for information-media, in which recognizing
a visitor to the second information-media includes querying a
notification in a telephone system database.
[0263] According to an embodiment of the present invention, the
super-saturation method for information-media, in which recognizing
a visitor to the second information-media includes identifying a
message identifier record in a database.
[0264] According to an embodiment of the present invention, the
super-saturation method for information-media, in which recognizing
a visitor to the second information-media includes receiving a
credit warning in a credit card database.
[0265] According to an embodiment of the present invention, the
super-saturation method for information-media, in which recognizing
a visitor to the second information-media includes searching for a
personal notice in a public service database.
[0266] According to an embodiment of the present invention, the
super-saturation method for information-media, in which recognizing
a visitor to the second information-media includes querying a legal
instrument in a legally empowered body database.
[0267] According to an embodiment of the present invention, the
super-saturation method for information-media, in which recognizing
a visitor to the second information-media includes searching for a
message in (conjunction with the use of) a cellular telephone SIM
card.
[0268] According to an embodiment of the present invention, the
super-saturation method for information-media, in which recognizing
a visitor to the second information-media includes finding a
notification into a wireless communication service database.
[0269] It is an essential part of the present invention that in
recognizing a visitor to the second information-media, a
notification is found by the second broadcaster that had been
placed in the visitor by the first broadcaster. The second
broadcaster needed to provide this identification and recognition
system to facilitate the concept of offsite advertising and the
inserting of other notifications. There is an equivalence in these
notifications, for example of a cookie in an Internet browser, a
message emanating from a cellular telephone media database, a
credit card warning emanating from a credit card users database,
etc.
[0270] According to an embodiment of the present invention, the
contracting structure for facilitating super-saturation of an
information-media, a content provider is a store.
[0271] According to an embodiment of the present invention, the
contracting structure for facilitating super-saturation of an
information-media, a content provider is a service provider.
[0272] According to an embodiment of the present invention, the
contracting structure for facilitating super-saturation of an
information-media, a content provider is an advertisement
provider.
[0273] According to an embodiment of the present invention, the
contracting structure for facilitating super-saturation of an
information-media, a content provider is a notification
provider.
[0274] In describing a content provider as a store, a service
provider, an advertisement provider, a notification provider, these
are all enterprises or individuals wishing to provide notifications
to viewers, listeners and readers of a variety of media. In
addition, first broadcaster can also be the content provider.
Motivation for these content providers relate to commercial,
interpersonal, legal, institutional, advisory and many other
matters.
[0275] According to an embodiment of the present invention, the
contracting structure for facilitating super-saturation of an
information-media, an identified visitor is a visitor recognized by
a cookie in a browser of the visitor.
[0276] According to an embodiment of the present invention, the
contracting structure for facilitating super-saturation of an
information-media, an identified visitor is a visitor recognized by
a tag placed in a memory media associated with the visitor.
[0277] Details relating to an identified visitor are generally
described in terms of tags and tagging of visitors with regard to a
super-saturation method for information-media and apply mutatis
mutandis to the contracting structure for facilitating
super-saturation of an information-media.
[0278] The present invention relates also to a computer program
product including a computer usable media having computer readable
program code embodied therein for a super-saturation method for
information-media, the computer readable program code in said
article of manufacture including: [0279] a) first computer readable
program code for causing an agency to facilitate visitor
identification; [0280] b) tied to the first computer readable
software, second computer readable program code for causing, in
conjunction with the agency, a first broadcaster of the first
information-media to tag a preponderance of visitors to the first
information-media with a tag; and [0281] c) tied to the second
computer readable software, third computer readable program code
for causing, in conjunction with the agency, a second broadcaster
of a second information-media to recognize a visitor to the second
information-media as having the tag, and thereupon by proxy--either
in conjunction with the agency or in conjunction with the first
broadcaster--the second broadcaster to accept the offsite content
presentation for the recognized visitor.
[0282] The present invention relates in addition to a computer
program product including a computer usable media having computer
readable program code embodied therein for a super-saturation
method for information-media, the computer readable program code in
said article of manufacture including a computer readable program
code for causing an agency to facilitate visitor
identification.
[0283] The present invention relates further to a computer program
product including a computer usable media having computer readable
program code embodied therein for a super-saturation method for
information-media, the computer readable program code in said
article of manufacture including a computer readable program code
for causing, in conjunction with the agency, a first broadcaster of
the first information-media to tag a preponderance of visitors to
the first information-media with a tag.
[0284] The present invention relates furthermore to a computer
program product including a computer usable media having computer
readable program code embodied therein for a super-saturation
method for information-media, the computer readable program code in
said article of manufacture including a computer readable program
code for causing, in conjunction with the agency, a second
broadcaster of a second information-media to recognize a visitor to
the second information-media as having the tag, and thereupon by
proxy--either in conjunction with the agency or in conjunction with
the first broadcaster--the second broadcaster to accept the offsite
content presentation for the recognized visitor.
[0285] The present invention relates also to a computer program
product including a computer usable media having computer readable
program code embodied therein for a contracting structure for
facilitating super-saturation of an information-media the computer
readable program code in said article of manufacture including a
[0286] a) first computer readable program code for causing, a first
contractual agreement between an agency offering an offsite content
presentation for a first information-media and a content provider
accepting said offering; [0287] i) whereby the agency provides a
facilitated delivery of a content of the first content provider to
an identified visitor visiting offsite; and [0288] ii) whereby the
content provider pays for the facilitated delivery; [0289] b) tied
to the first computer readable software, second computer readable
program code for causing a second contractual agreement between the
agency and a first broadcaster of the first information-media;
[0290] i) whereby the first broadcaster provides a facilitated
tagging of a preponderance of visitors to the first
information-media; and [0291] ii) whereby the agency provides a
facilitated offsite placement of a content deriving from the first
contractual agreement, the agency paying the first broadcaster for
substantially each such facilitated placement; and [0292] c) tied
to the second computer readable software, third computer readable
program code for causing a third contractual agreement between the
agency and a second broadcaster of a second information-media;
[0293] i) whereby the second broadcaster provides a facilitated
recognizing of a visitor to the second information-media as having
the tag, and thereupon by proxy--either in conjunction with the
agency or in conjunction with the first broadcaster--the second
broadcaster provides a facilitated accepting the offsite content
presentation for the recognized visitor; and [0294] ii) whereby the
agency pays for the facilitated delivery accepting.
[0295] The present invention relates in addition to a computer
program product including a computer usable media having computer
readable program code embodied therein for a contracting structure
for facilitating super-saturation of an information-media the
computer readable program code in said article of manufacture
including a first computer readable program code for causing, a
first contractual agreement between an agency offering an offsite
content presentation for a first information-media and a content
provider accepting said offering: a first contractual agreement
between an agency offering an offsite content presentation for a
first information-media and a content provider accepting said
offering; [0296] a) whereby the agency provides a facilitated
delivery of a content of the first content provider to an
identified visitor visiting offsite; and [0297] b) whereby the
content provider pays for the facilitated delivery.
[0298] The present invention relates further to a computer program
product including a computer usable media having computer readable
program code embodied therein for a contracting structure for
facilitating super-saturation of an information-media the computer
readable program code in said article of manufacture including a
second computer readable program code for causing a second
contractual agreement between the agency and a first broadcaster of
the first information-media; [0299] a) whereby the first
broadcaster provides a facilitated tagging of a preponderance of
visitors to the first information-media; and [0300] b) whereby the
agency provides a facilitated offsite placement of a content
deriving from the first contractual agreement, the agency paying
the first broadcaster for substantially each such facilitated
placement.
[0301] The present invention relates to a computer program product
including a computer usable media having computer readable program
code embodied therein for a contracting structure for facilitating
super-saturation of an information-media the computer readable
program code in said article of manufacture including a second
computer readable program code for causing a third contractual
agreement between the agency and a second broadcaster of a second
information-media: [0302] a) whereby the second broadcaster
provides a facilitated recognizing of a visitor to the second
information-media as having the tag, and thereupon by proxy--either
in conjunction with the agency or in conjunction with the first
broadcaster--the second broadcaster provides a facilitated
accepting the offsite content presentation for the recognized
visitor; and [0303] b) whereby the agency pays for the facilitated
delivery accepting.
[0304] The present invention also relates to a program storage
device readable by machine, tangibly embodying a program of
instructions executable by the machine to perform method steps for
a super-saturation method for information-media, said method steps
including: [0305] a) an agency facilitating visitor identification;
[0306] b) in conjunction with the agency, a first broadcaster of
the first information-media tagging a preponderance of visitors to
the first information-media with a tag; and [0307] c) in
conjunction with the agency, a second broadcaster of a second
information-media recognizing a visitor to the second
information-media as having the tag, and thereupon by proxy--either
in conjunction with the agency or in conjunction with the first
broadcaster--the second broadcaster provides a facilitated
accepting the offsite content presentation for the recognized
visitor.
[0308] The present invention relates in addition to a program
storage device readable by machine, tangibly embodying a program of
instructions executable by the machine to perform method steps for
a super-saturation method for information-media, said method step
including an agency facilitating visitor identification.
[0309] The present invention further relates to a program storage
device readable by machine, tangibly embodying a program of
instructions executable by the machine to perform method steps for
a super-saturation method for information-media, said method step
including in conjunction with the agency, a first broadcaster of
the first information-media tagging a preponderance of visitors to
the first information-media with a tag.
[0310] The present invention relates furthermore to a program
storage device readable by machine, tangibly embodying a program of
instructions executable by the machine to perform method steps for
a super-saturation method for information-media, said method step
including in conjunction with the agency, a second broadcaster of a
second information-media recognizing a visitor to the second
information-media as having the tag, and thereupon by proxy--either
in conjunction with the agency or in conjunction with the first
broadcaster--the second broadcaster accepting the offsite content
presentation for the recognized visitor.
[0311] The present invention further also relates to a program
storage device readable by machine, tangibly embodying a program of
instructions executable by the machine to perform method steps for
a contracting structure for facilitating super-saturation of an
information-media, said method steps including: [0312] a) a first
contractual agreement between an agency offering an offsite content
presentation for a first information-media and a content provider
accepting said offering; [0313] i) whereby the agency provides a
facilitated delivery of a content of the first content provider to
an identified visitor visiting offsite; and [0314] ii) whereby the
content provider pays for the facilitated delivery; [0315] b) a
second contractual agreement between the agency and a first
broadcaster of the first information-media; [0316] i) whereby the
first broadcaster provides a facilitated tagging of a preponderance
of visitors to the first information-media; and [0317] ii) whereby
the agency provides a facilitated offsite placement of a content
deriving from the first contractual agreement, the agency paying
the first broadcaster for substantially each such facilitated
placement; and [0318] c) a third contractual agreement between the
agency and a second broadcaster of a second information-media;
[0319] i) whereby the second broadcaster provides a facilitated
recognizing of a visitor to the second information-media as having
the tag, and thereupon by proxy--either in conjunction with the
agency or in conjunction with the first broadcaster--the second
broadcaster accepting the offsite content presentation for the
recognized visitor; and [0320] ii) whereby the agency pays for the
facilitated delivery accepting.
[0321] The present invention relates to a program storage device
readable by machine, tangibly embodying a program of instructions
executable by the machine to perform method steps for a contracting
structure for facilitating super-saturation of an
information-media, said method including: a first contractual
agreement between an agency offering an offsite content
presentation for a first information-media and a content provider
accepting said offering: [0322] a) whereby the agency provides a
facilitated delivery of a content of the first content provider to
an identified visitor visiting offsite; and [0323] b) whereby the
content provider pays for the facilitated delivery.
[0324] The present invention also relates to a program storage
device readable by machine, tangibly embodying a program of
instructions executable by the machine to perform method steps for
a contracting structure for facilitating super-saturation of an
information-media, said method including a second contractual
agreement between the agency and a first broadcaster of the first
information-media: [0325] a) whereby the first broadcaster provides
a facilitated tagging of a preponderance of visitors to the first
information-media; and [0326] b) whereby the agency provides a
facilitated offsite placement of a content deriving from the first
contractual agreement, the agency paying the first broadcaster for
substantially each such facilitated placement.
[0327] The present invention in addition relates to a program
storage device readable by machine, tangibly embodying a program of
instructions executable by the machine to perform method steps for
a contracting structure for facilitating super-saturation of an
information-media, said method including a third contractual
agreement between the agency and a second broadcaster of a second
information-media: [0328] a) whereby the second broadcaster
provides a facilitated recognizing of a visitor to the second
information-media as having the tag, and thereupon by proxy--either
in conjunction with the agency or in conjunction with the first
broadcaster--the second broadcaster provides a facilitated
accepting the offsite content presentation for the recognized
visitor; and [0329] b) whereby the agency pays for the facilitated
delivery accepting.
* * * * *