U.S. patent application number 12/260540 was filed with the patent office on 2010-03-25 for packaging for an optical article.
This patent application is currently assigned to GENERAL ELECTRIC COMPANY. Invention is credited to Darren Feher, Kasiraman Krishnan, Mathew Jeremiah Misner, Kaustubh Ravindra Nagarkar, James Enrico Sabatini, Marc Brian Wisnudel.
Application Number | 20100072090 12/260540 |
Document ID | / |
Family ID | 42036528 |
Filed Date | 2010-03-25 |
United States Patent
Application |
20100072090 |
Kind Code |
A1 |
Krishnan; Kasiraman ; et
al. |
March 25, 2010 |
PACKAGING FOR AN OPTICAL ARTICLE
Abstract
A packaging for an optical article comprises an electrical
device configured to be in contact with the optical article; and an
electrical circuit element configured to interact with an
activation signal provided by a communication device configured to
interact with the electrical device. A system and a method of
packaging are also provided.
Inventors: |
Krishnan; Kasiraman;
(Clifton Park, NY) ; Wisnudel; Marc Brian; (Glen
Rock, NJ) ; Sabatini; James Enrico; (Scotia, NY)
; Nagarkar; Kaustubh Ravindra; (Clifton Park, NY)
; Misner; Mathew Jeremiah; (Delanson, NY) ; Feher;
Darren; (Fairfield, CT) |
Correspondence
Address: |
GENERAL ELECTRIC COMPANY;GLOBAL RESEARCH
ONE RESEARCH CIRCLE, PATENT DOCKET RM. BLDG. K1-4A59
NISKAYUNA
NY
12309
US
|
Assignee: |
GENERAL ELECTRIC COMPANY
SCHENECTADY
NY
|
Family ID: |
42036528 |
Appl. No.: |
12/260540 |
Filed: |
October 29, 2008 |
Related U.S. Patent Documents
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Application
Number |
Filing Date |
Patent Number |
|
|
61099399 |
Sep 23, 2008 |
|
|
|
Current U.S.
Class: |
206/308.2 ;
206/701; 53/474 |
Current CPC
Class: |
G11B 33/0488 20130101;
G11B 33/0427 20130101 |
Class at
Publication: |
206/308.2 ;
206/701; 53/474 |
International
Class: |
B65D 85/57 20060101
B65D085/57; B65D 85/00 20060101 B65D085/00; B65B 5/00 20060101
B65B005/00 |
Claims
1. A packaging for an optical article comprising: an electrical
device configured to be in contact with the optical article; and an
electrical circuit element configured to interact with an
activation signal provided by a communication device configured to
interact with the electrical device.
2. The packaging of claim 1, comprising a support element and a
protective element for the optical article.
3. The packaging of claim 2, wherein the support element comprises
one or more of a hub, a spindle, or a nest, to support the optical
article.
4. The packaging of claim 2, wherein the protective element
comprises a cover or a backing to protect the optical article.
5. The packaging of claim 4, wherein the protective element
comprises a plastic case or cardboard sleeve.
6. The packaging of claim 2, wherein the protective element
comprises a section for incorporating the electrical device.
7. The packaging of claim 6, wherein the section in the protective
element comprises a slit, a recess, or a slot.
8. The packaging of claim 6, wherein the section in the protective
element is configured to allow for the cover of the packaging to be
closed over the optical article without damaging of the electrical
device.
9. The packaging of claim 1, wherein the electrical device is
removably coupled to the packaging.
10. The packaging of claim 9, wherein the protective element
comprises a region through which the electrical device is
removable.
11. The packaging of claim 10, wherein the region in the protective
element comprises a slit, a recess, or a slot.
12. The packaging of claim 1, wherein the electrical device is
configured to function as an irremovable device once affixed on the
packaging.
13. The packaging of claim 1, wherein the electrical device is
placed on a pedestal.
14. The packaging of claim 13, wherein the pedestal comprises a
molded plastic placed on the packaging.
15. The packaging of claim 13, wherein the pedestal is removably
coupled to the packaging.
16. The packaging of claim 13, wherein the pedestal comprises a
molded plastic forming an integral part of the packaging.
17. The packaging of claim 13, wherein the electrical device is
removably coupled to the pedestal.
18. The packaging of claim 13, wherein the electrical device is
irremovably coupled to the pedestal.
19. The packaging of claim 18, wherein the electrical device is
printed or molded with the pedestal.
20. The packaging of claim 1, wherein the electrical device is
selected from one or more of a flexible tag, an inflexible tag, a
card, a ribbon cable, an inter-connect, and a battery.
21. The packaging of claim 1, further comprising a coupling layer
configured to couple the electrical device to the packaging.
22. The packaging of claim 1, wherein the electrical device masks
at least one mark of a plurality of optically detectable marks
disposed on the optical article contained in the packaging.
23. The packaging of claim 1, wherein the electrical device creates
a mark upon the optical article on interaction with the activation
signal.
24. The packaging of claim 1, further comprising an input interface
element configured to be in contact with the electrical device
disposed on the packaging to apply an activation signal to the
optical article.
25. The packaging of claim 24, wherein the input interface element
applies a power component of the activation signal to the
electrical device; and uses a data component of the activation
signal to regulate application of power.
26. The packaging of claim 25, wherein the electrical device
comprises one or more of a radio frequency circuitry, a
thermocouple, a light-emitting diode, a strain gauge, a sound
detecting element, a diode, an antenna, a dipole, an electrical
receiver, a photocell, a resistor, a conductor, a capacitor, a
rectifier, an integrated circuit, a surface mount resistor, a chip
resistor, an electrode, a conductive gap filler, adhesives, and a
heating element.
27. The packaging of claim 1, wherein the activation signal applied
to the electrical device results in a change in at least one
physical property of at least one of the plurality of optically
detectable marks, resulting in transforming the optical article
from a pre-activated state of functionality to an activated state
of functionality.
28. The packaging of claim 1, wherein the electrical device is a
multi-component structure.
29. The packaging of claim 28, comprising electrical traces and at
least one electrode or at least one heating element; wherein the
electrode and the heating element are configured to generate
electrical energy and thermal energy respectively.
30. The packaging of claim 2, wherein the support element comprises
an insert.
31. The packaging of claim 30, wherein the optical article is held
in place by the insert to avoid any movement during the shipping
and handling of the packaging, ensuring alignment of the electrical
device, the electrical circuit element, the activation signal
provided by the communication device, and the electrical device
masking at least one mark of a plurality of optically detectable
marks disposed on the optical article contained in the
packaging.
32. The packaging of claim 30, wherein the insert can be one or
more of a piece of a plastic or a cardboard adhered to the support
element, an adhesive tape, and a layer of adhesive.
33. The packaging of claim 1, wherein the optical article comprises
a CD, a DVD, a HD-DVD, a Blu-ray disc, a near field optical storage
disc, a holographic storage medium, another like volumetric optical
storage medium, an identification card, a passport, a payment card,
a driving license, packaging of an optical article, or a personal
information card.
34. The packaging of claim 1, wherein the packaging comprises a
plurality of optical articles.
35. A system comprising; a packaging for an optical article; an
electrical device configured to be in contact with the optical
article; and an electrical circuit element configured to interact
with an activation signal provided by a communication device
configured to interact with the electrical device.
36. A method for packaging of an optical article comprising;
providing an electrical device configured to be in contact with the
optical article; and wherein an electrical circuit element is
configured to interact with an activation signal provided by a
communication device configured to interact with the electrical
device; fixing the optical article to the packaging and ensuring
alignment of the electrical device, the electrical circuit element,
the activation signal provided by a communication device, and the
electrical device masking at least one mark of a plurality of
optically detectable marks disposed on the optical article
contained in the packaging.
Description
CROSS REFERENCE TO RELATED APPLICATIONS
[0001] This application is a non-provisional application of U.S.
Patent Provisional Application No. 61/099,399, entitled "PACKAGING
FOR AN OPTICAL ARTICLE", filed on Sep. 23, 2008, which is herein
incorporated by reference.
BACKGROUND
[0002] The invention relates generally to packaging of an optical
article. More particularly the invention relates to a packaging
comprising an electrical device configured to activate the optical
article. The invention includes a system and method for packaging
of an optical article.
[0003] Shoplifting is a major problem for retail venues and
especially for shopping malls, where it is relatively difficult to
keep an eye on each customer while they shop or move around in the
store. Relatively small objects, such as CDs and DVDs are common
targets as they can be easily hidden and carried out of the shops
without being noticed. Shops, as well as the entertainment
industry, incur monetary losses because of such instances.
[0004] Even though closed-circuit surveillance cameras may be
located at such places, theft still occurs. Consumer products
sometimes are equipped with theft-deterrent packaging. For example,
clothing, CDs, audiotapes, DVDs and other high-value items are
occasionally packaged along with tags that set off an alarm if the
item is removed from the store without being purchased. These tags
are engineered to detect and alert for shoplifting. For example,
tags that are commonly used to secure against shoplifting are the
Sensormatic.RTM. electronic article surveillance (EAS) tags based
on acousto-magnetic technology. RFID tags are also employed to
trace the items on store shelves and warehouses. Other
theft-deterrent technologies currently used for optical discs
include hub caps for DVD cases that lock down the disc and prevent
it from being removed from the packaging until it is purchased, and
"keepers" that attach to the outside of the DVD case packaging to
prevent the opening of the package until it is purchased. In some
cases, retailers have resorted to storing merchandise in locked
glass display cases. In other stores, the DVD cases on the shelves
are empty, and the buyer receives the actual disc only when
purchased. Many of these approaches are unappealing because they
add an additional inconvenience to the buyer or retailer, or they
are not as effective at preventing theft as desired. Optical
storage media, in particular, pose an additional problem in that
their packaging and the sensor or anti-theft tags may be easily
removed. Point-of-sale (POS) activation reduces retail shrinkage
because the optical article, for example a DVD, may not be useful
i.e., may not be playable, if removed from the store prior to
activation.
[0005] Accordingly, there remains a need for an improved solution
to the long-standing problem. The method described herein fills
this need by providing a packaging and an activation system and
employing a method of packaging that will permit use of the DVD
only by an authorized user.
BRIEF DESCRIPTION
[0006] One embodiment of the present disclosure provides a
packaging for an optical article. The packaging comprises an
electrical device configured to be in contact with the optical
article; and an electrical circuit element configured to interact
with an activation signal provided by a communication device
configured to interact with the electrical device.
[0007] Another embodiment of the present disclosure provides a
system. The system comprises a packaging for an optical article; an
electrical device configured to be in contact with the optical
article; and an electrical circuit element configured to interact
with an activation signal provided by a communication device
configured to interact with the electrical device.
[0008] Yet another embodiment of the present disclosure provides a
method for packaging of an optical article. The method comprises
providing an electrical device configured to be in contact with the
optical article; and wherein an electrical circuit element is
configured to interact with an activation signal provided by a
communication device configured to interact with the electrical
device; fixing the optical article to the packaging and ensuring
alignment of the electrical device, the electrical circuit element,
the activation signal provided by a communication device, and the
electrical device masking at least one mark of a plurality of
optically detectable marks disposed on the optical article
contained in the packaging.
BRIEF DESCRIPTION OF DRAWINGS
[0009] These and other features, aspects, and advantages of the
present invention will become better understood when the following
detailed description is read with reference to the accompanying
drawings in which like characters represent like parts throughout
the drawings, wherein:
[0010] FIG. 1 shows a packaging for an optical article configured
in accordance with an embodiment described herein.
[0011] FIG. 2 shows a packaging for an optical article configured
in accordance with another embodiment described herein.
[0012] FIG. 3 shows a packaging for an optical article configured
in accordance with yet another embodiment described herein.
[0013] FIG. 4 shows designs of an electrical device in accordance
with an embodiment described herein.
[0014] FIG. 5 shows packaging designs for an optical article
configured in accordance with an embodiment described herein.
[0015] FIG. 6 shows a system for packaging and aligning an optical
article in accordance with an exemplary embodiment described
herein.
[0016] FIG. 7 shows a process for removing a removable electrical
device from a packaging in accordance with an exemplary embodiment
described herein.
[0017] FIG. 8 shows a packaging design containing a plurality of
optical articles in accordance with another exemplary embodiment
described herein.
[0018] FIG. 9 shows a packaging design containing a plurality of
optical articles in accordance with yet another exemplary
embodiment described herein.
[0019] FIG. 10 shows a packaging design containing a plurality of
optical articles in accordance with still yet another exemplary
embodiment described herein.
[0020] FIG. 11 shows a packaging design containing a plurality of
optical articles in accordance with still yet another exemplary
embodiment described herein.
[0021] FIG. 12 shows a packaging design containing a plurality of
optical articles in accordance with still yet another exemplary
embodiment described herein.
[0022] FIG. 13 shows a packaging design containing a plurality of
optical articles in accordance with still yet another exemplary
embodiment described herein.
DETAILED DESCRIPTION
[0023] The invention relates generally to packaging of an optical
article. More particularly the invention relates to a packaging
comprising an electrical device configured to activate the optical
article. The invention includes a system and method for packaging
of an optical article.
[0024] Approximating language, as used herein throughout the
specification and claims, may be applied to modify any quantitative
representation that could permissibly vary without resulting in a
change in the basic function to which it is related. Accordingly, a
value modified by a term or terms, such as "about" is not limited
to the precise value specified. In some instances, the
approximating language may correspond to the precision of an
instrument for measuring the value. Similarly, "free" may be used
in combination with a term, and may include an insubstantial
number, or trace amounts, while still being considered free of the
modified term. The singular forms "a", "an" and "the" include
plural referents unless the context clearly dictates otherwise.
[0025] One solution to the shoplifting problem, specifically for
optical media articles such as DVD's, is to render at least a
portion of the content of the DVD inaccessible unless the retailer
at the point-of-sale (POS) has activated the DVD. One approach to
rendering the content of the DVD inaccessible prior to activation
is to employ an ink composition, to deposit a coating composition
comprising an optical-state change material in or on the DVD,
wherein the coating composition at least partially absorbs the
incident laser light from an optical data reader so that the
complete data directly in the optical path of the laser light
cannot be read. The coating composition may be deposited in the
form of marks or spots over data or command containing regions on
the optical article. In this instance, the optical article has no
value, and therefore there is no incentive for the shoplifter to
steal it. However, upon converting the DVD to an "activated" state
using an activation signal at the point-of-sale, the coating
composition becomes sufficiently transparent, with respect to the
wavelength of the laser light employed in the optical data reader,
due to a change in the optical properties of the coating
composition, and the complete data directly in the optical path of
the laser light can now be read by the incident laser light from
the optical data reader, therefore rendering the full content of
the DVD accessible to an authorized user.
[0026] Various methods may be employed for using an activation
signal to convert an optical article to an activated state. One
approach is to have electrical devices disposed on or in the
packaging of the optical article. The electrical device may be
configured to deliver an activation signal i.e., an external
stimulus to at least a portion of the optical article coating
composition rendering the coating composition transparent, and
therefore rendering the full content of the DVD accessible to an
authorized user. The activation signal may be delivered by a
communication device which may be directly connected with the
electrical devices, such as for example a POS equipment.
[0027] As used herein, the term "disposed over" or "deposited over"
or "disposed between" refers to both disposed directly in contact
with and indirectly by having intervening layers therebetween.
"Operably coupled" is a relationship between listed parts that
provides a stated function.
[0028] As used herein, the term "pre-activated" state of
functionality refers to a state of functionality of the optical
article where the mark comprising the coating composition has not
yet been exposed to one or more activation signals, while the
"activated" state refers to a state of functionality where the mark
has been exposed to the activation signal. In one embodiment, the
"pre-activated" state comprises at least one mark which inhibits
portions of the optical data layer that are located directly in the
optical path of the incident laser light of an optical data reader
from being read. The activated state comprises a state of the
optical article where the optical data layer can be read by the
optical data reader as a result of the article being exposed to at
least one external stimulus.
[0029] As used herein, the term "activated" state, refers to a
state of functionality of the optical article where the optical
data layer can be read by the optical data reader as a result of
the optical article having been exposed to at least one authorized
activation signal. In one embodiment, the optical-state change
material is at least partially transparent to the laser from the
optical data reader, and does not inhibit the data located directly
in the optical path of the laser from being read. In another
embodiment, the optical-state change material partially absorbs
light from the laser from the optical data reader and prevents the
data directly in the optical path of the laser from being read. As
used herein the term "reflectivity" is defined as the ratio of
reflected light to incident light.
[0030] One embodiment of the present disclosure provides a
packaging for an optical article. The packaging comprises an
electrical device configured to be in contact with the optical
article; and an electrical circuit element configured to interact
with an activation signal provided by a communication device
configured to interact with the electrical device.
[0031] In one embodiment, the packaging includes a support element
and a protective element for the optical article. As used herein,
the term "support element" means an element whose primary function
may be to secure the optical article in a pre-determined position
in the packaging. The optical article may remain in the position it
was secured in during the packaging, until the packaging is opened
and the optical article is removed for use by an authorized user.
In one embodiment, the support element comprises one or more of a
hub, a spindle, or a nest to support the optical article.
[0032] As used herein the term "protective element" means an
element whose primary function is to protect the optical article
from any external damages such as for example, scratches and
breakages. In one embodiment, the protective element comprises a
cover or a backing to protect the optical article. A variety of
protective elements are known in the art. These include jewel
boxes, plastic cases, colored or tinted trays, view packs,
cardboard mailers, and cardboard sleeves.
[0033] In one embodiment, the protective element comprises a
section for incorporating the electrical device. In one embodiment,
the section in the protective element may include one or more of a
slit, a recess, or a slot. In one embodiment, the section in the
protective element is configured to allow for the cover of the
packaging to be closed over the optical article without damaging of
the electrical device. The electrical device may suffer a variety
of damages including crimping, abrasion, and breakage. The primary
function of the section may be to allow for the electrical device
to be accessible to an authorized store personnel without opening
the packaging.
[0034] In one embodiment, the electrical device may be directly
disposed on the protective element or the electrical device may be
built into the protective element. In one embodiment, the
electrical device is removably coupled to the packaging. In one
embodiment, the protective element comprises a region through which
the electrical device is removably coupled. In one embodiment, the
region in the protective element through which the electrical
device is removably coupled may include one or more of a slit, a
recess, or a slot. In one embodiment, the region in the protective
element may be the same as the section in the protective element.
In another embodiment, the region in the protective element may be
different to the section in the protective element.
[0035] If the region and the section are different then the region
and the section may need to be aligned in a manner such that the
electrical device placed in the section is removable from the
section in the protective element. In one embodiment, when the
electrical device in the packaging is removably coupled, the
electrical device may be recyclable. In one embodiment, an
authorized store personnel may remove the electrical device prior
to handing over the optical article to an authorized user after
ensuring that the optical article is usable by the authorized user.
In one embodiment, the coupling mechanism may enable reuse of the
electrical device, such as for example, the electrical device may
be coupled and decoupled from the packaging more than once, as
desired, and therefore it is envisioned that the electrical device
could be a disposable device. Embodiments relating to the reuse of
the electrical device with the same or different packaging are
described in more detail below with regard to the adhesive
components of the coupling layer. In one embodiment, when the
electrical device is removably coupled to the packaging, a coupling
layer as discussed below may be employed to affix the electrical
device to the packaging. In one embodiment, when the electrical
device is removably coupled to the packaging the electrical device
may be selected from one or more of a flexible tag, an inflexible
tag, a card, a ribbon cable, an inter-connect, and a battery. In
one embodiment, the cards may comprise printed circuit boards.
[0036] As used herein, the term "flexible" is synonymous with the
term bendable, and the flexible aspect of a tag is analogous to the
flexible aspect of other known flexible electronic devices such as
flexible organic light emitting diodes, flexible liquid crystal
displays, flexible circuit boards, and flexible solar cells. The
flexible quality of the tag stems from the use of bendable
materials within the tag, such as thin metal foils, plastics or
other polymeric materials.
[0037] In one embodiment, the electrical device may be configured
to function as an irremovable device once affixed to a packaging.
In this embodiment, the electrical device may not be removed by the
authorized store personnel during the sale of the optical article.
The electrical device may stay with the packaging of the optical
article until the entire packaging is discarded. In one embodiment,
when the electrical device is irremovably coupled to the packaging
the various components of the electrical device discussed below may
be printed or molded with a pedestal.
[0038] In various embodiments, the coupling layer may include a
plurality of individual sub-layers, which form a stack generally
referred to as the coupling layer. In one embodiment, at least one
sub-layer of the coupling layer comprises an adhesive component.
Non-limiting examples of suitable adhesive components include one
or more of a pressure sensitive adhesive, an epoxy based adhesive,
a thermoset adhesive, acrylate based adhesives, a silicone-based
adhesive, and an elastomer based adhesive. As used herein, the term
"pressure-sensitive adhesive" includes all polymeric adhesive
materials with a glass transition temperature (Tg) below about
50.degree. C. In embodiments comprising an adhesive component, the
coupling layer may include a first coupling surface with a first
tack strength, and a second coupling surface with a second tack
strength. As used herein, the term "tack strength" refers to
"stickiness" of the coupling layer, and is a measurement of the
strength of adhesion, typically measured in units of pounds-force
per inch. The first surface of the coupling layer is typically
coupled to the packaging to define a first region. The second
surface of the coupling layer may be coupled to other components of
the electrical device, such as the electrical circuit layer or an
optional backing layer, to define a second region. In one
embodiment, both the first and second surfaces of the coupling
layer are coupled to the packaging.
[0039] In embodiments where the coupling layer comprises an
adhesive component, one aspect of the coupling layer is the ability
of the electrical device to be decoupled from the packaging such
that the electrical device undergoes a "clean adhesive failure" at
the first region between the coupling layer and the optical
article. As used herein, the term "clean adhesive failure" is
defined as the removal of the electrical device from the packaging
such that no significant residue of the coupling layer is left
behind on the packaging. As used herein, and with respect to the
term "clean adhesive failure", the term "significant" refers to a
quantity that affects or interferes with the reusability of the
packaging. For example, "clean adhesive failure" of the electrical
device from the surface of the packaging means that the quantity of
residue of the coupling layer which might be left behind on the
surface of the packaging, including the residue which is not
visible to the naked eye or touch, is sufficiently small in
quantity as to not leave a mark on the packaging. Also the amount
of residue left behind may come in to contact with the optical
article disposed in the packaging. In case the optical article is a
DVD, the residue in the packaging that comes in contact with the
DVD may not interfere with the readability of the DVD in a standard
DVD reader.
[0040] The attraction forces produced by the above mentioned
coupling mechanisms may or may not be uniform at the interface
between the coupling layer and the optical article. For example,
the attraction forces may be weaker at the edges of the electrical
device to facilitate removal, for example, peeling off of the
electrical device once the predetermined and desired activation
signal has been induced in the optical article.
[0041] In one embodiment, the electrical device is a
multi-component structure. In one embodiment, the electrical device
may include, electrical traces and at least one electrode or at
least one heating element; wherein the electrode and the heating
element are configured to generate electrical energy and thermal
energy respectively. In one embodiment, the electrical traces are
made from a material selected from one or more of a conjugated
polymer, carbon, silver, copper, gold, aluminum, platinum, lead
dioxide, stainless steel, indium tin oxide, nickel, chromium, and
any combinations and alloys thereof. In one embodiment, the
electrode is made from a material selected from one or more of a
conjugated polymer, carbon, silver, copper, gold, aluminum,
platinum, lead dioxide, stainless steel, indium tin oxide, nickel,
and any combinations and alloys thereof. In one embodiment, the
heating element is made from a material selected from one or more
of carbon, titanium, copper, gold, tantalum-nitride, aluminum,
molybdenum, titanium-tungsten, platinum, chromium, indium tin
oxide, nickel, silver, conjugated polymers, and any combinations
and alloys thereof.
[0042] In one embodiment, the input interfaces may include
electrical traces and electrical connectors to assist in being
operably coupled with the communication device that applies the
activation signal to the electrical device. The electrical traces
and electrical connectors carry an electric impulse from a
communication device to the electrical device and the electrodes
and/or convert the electrical impulses to electrical and heat
energy respectively. In various embodiments, the electrical traces
may be included in the electrical device using methods known to one
skilled in the art, such as for example, the electrical traces may
be patterned or printed on the surface of the electrical device. In
one embodiment, a label, such as for example, a paper, a cardstock
or a photograph may be placed over the electrical device to hide
the electrical traces and the electrical connectors. In various
embodiments, the electrical traces and electrical connectors may be
fabricated using materials known to one skilled in the art.
[0043] In one embodiment, the packaging further comprises an input
interface element in operably coupled with the electrical device
disposed on the packaging to apply the activation signal to the
optical article. In one embodiment, the input interface element may
use the electrical device to apply a power component of the
activation signal to the electrical device disposed on the
packaging and masking at least one mark of the plurality of
optically detectable marks; and may use a data component of the
activation signal to regulate application of power. In one
embodiment, the electrical device comprises one or more of a radio
frequency circuitry, a thermocouple, a light-emitting diode, a
strain gauge, a sound detecting element, a diode, an antenna, a
dipole, an electrical receiver, a photocell, a resistor, a
capacitor, a rectifier, an integrated circuit, a surface mount
resistor, a chip resistor, an electrode, a conductive gap filler,
an adhesive, and a heating element.
[0044] In one embodiment, the electrical device is placed on a
pedestal as mentioned above. In one embodiment, the pedestal
comprises a molded plastic placed on the packaging. In one
embodiment, when the pedestal comprises a molded plastic placed on
the packaging the pedestal is removably coupled to the packaging.
In one embodiment, the pedestal comprises a molded plastic forming
an integral part of the packaging. Since the electrical device is
placed on a pedestal(s), when the optical article is placed in the
packaging, the heaters (or electrodes) may be in direct physical
contact with the optical article. In one embodiment, better heat
transfer may be obtained by introducing a layer of conductive gap
filler material between the heater and the optical article. In
various embodiments the conductive gap filler material may be a
thermal gap filler or an electrical gap filler.
[0045] In one embodiment, the electrical device is removably
coupled to the pedestal. In one embodiment, when the electrical
device is removably coupled to the pedestal, a coupling layer as
discussed above may be employed to affix the electrical device to
the pedestal. In one embodiment, when the electrical device is
removably coupled to the pedestal the electrical device may be
selected from one or more of a flexible tag, an inflexible tag, a
card, a ribbon cable, and an inter-connect.
[0046] In one embodiment, the electrical device is irremovably
coupled to the pedestal. In one embodiment, when the electrical
device is irremovably coupled to the pedestal the various
components of the electrical device discussed above may be printed
or molded with the pedestal.
[0047] In various embodiments, the electrical traces, the
electrodes and the heaters are deposited on the packaging or the
pedestal through a printing method; wherein the printing method
includes screen printing, inkjet printing, flexographic printing,
gravure printing, offset printing, pad printing, doctor blading,
thermal transfer printing, lithographic printing, or direct-write.
In certain embodiments the electrical traces, the electrodes and
the heaters can be pre-formed and subsequently disposed on to the
substrate, examples include metal foils for conductive traces,
thermal gap fillers, adhesives, and chip resistors for the
heater.
[0048] In one embodiment, the electrical device fixed on the
packaging or removably coupled to the packaging masks at least one
mark of a plurality of optically detectable marks disposed on the
optical article contained in the packaging. In one embodiment, the
plurality of optically detectable marks comprise an optical-state
change material.
[0049] In one embodiment, the marks may include one or more of a
dye and a reactive material. As used herein the term "optical-state
change" material is used to describe a material which is capable of
existing in at least two different forms, each form possessing a
unique optical state, for example a unique wavelength associated
with a maximum optical absorbance within a range from about 200
nanometers to about 800 nanometers, or a unique extinction
coefficient at a specific wavelength between about 200 nanometers
to about 800 nanometers. Non-limiting examples of optical-state
change materials include halochromic optical-state change
materials, photo-bleachable materials, polymeric materials, organic
compounds, hydrogels, liquid crystalline materials, leuco dyes,
inorganic compounds such as, but not limited to, metal oxides and
organometallic compounds, materials capable of undergoing a
sigmatropic bond rearrangement, and reactive adduct materials. In
various embodiments, the optical-state change materials may undergo
the optical-state change under the influence of a thermal stimulus
i.e., may be thermochromic or an electrical stimulus i.e., may be
electrically responsive. The term "thermochromic" as used herein,
describes materials that undergo either a reversible or an
irreversible thermally induced color change. The term "electrically
responsive" as used herein, describes materials that undergo either
a reversible or an irreversible electrically induced color change.
In various embodiments, suitable optical-state change material
known to one skilled in art may be employed.
[0050] In one embodiment, the plurality of marks may be printed on
the surface of the optical article using a method selected from one
or more of a screen-printing method, a ink-jet printing method, a
direct-write method, a pad printing method, a microarray deposition
method, a capillary dispensing method, a gravure printing method, a
thermal transfer printing method, and adhesion of pre-made polymer
films.
[0051] In various embodiments, the mark may be deposited in a
discrete area on the optical article, such that at least one spot,
at least one line, at least one radial arc, at least one patch, a
continuous layer, or a patterned layer extends across at least a
portion of the optical article. One or more marks may be deposited
on the optical article in various forms, such as a discrete
portion, a continuous film, or a patterned film. During
authorization, the mark may be stimulated in a continuous,
discontinuous or pulsed form.
[0052] Alternatively, instead of being deposited on the surface of
the optical article, the mark may be deposited inside the structure
of the optical article. In optical storage articles, the mark may
be deposited in the substrate on which the optical data layer is
deposited. In alternate embodiments, the mark may be deposited
between the layers of the optical article, or may be deposited
within a layer of the optical article. For example, the ink
composition may be incorporated in the UV curable adhesive of the
bonding (spacer) layer. In this case it should be appreciated that
these marks should be thermally stable to withstand the
manufacturing temperatures of the optical article. Also, these
marks may preferably absorb the wavelength of the laser light in
one of the activated, or the pre-activated state of the optical
article. Upon interaction with external stimulus, the mark present
inside the substrate changes color. As a result, the substrate may
become transparent to the laser light, thereby facilitating the
transmittance of laser light through the substrate and making the
optical article readable.
[0053] In one embodiment, the POS equipment and the electrical
device are operably coupled and the direct or remote connection
between them may be employed to power the activation system on the
electrical device. The heat energy or electrical energy from the
electrical device may be then transmitted from the electrical
device to at least one mark of the plurality of optically
detectable marks disposed on the surface of the optical
article.
[0054] In one embodiment, the activation signal applied to the
electrical device results in a change in at least one physical
property of the optically detectable mark, resulting in
transforming the optical article from a pre-activated state of
functionality to an activated state of functionality, i.e., the
optical article may be transformed from an unplayable to playable
state. In one embodiment, the change in at least one physical
property of the optically detectable marks includes one or more
changes selected from the group consisting of layer reflectivity,
single layer reflectivity, dual layer reflectivity, refractive
index, birefringence, polarization, opacity, absorbance, thickness,
optical path length, and position. In one embodiment, the
pre-activated state is characterized by an optical reflectivity of
at least one portion of the optical article having a reflectivity
of less than about 20 percent based on the reflectivity of the at
least one portion of the optical article in the activated state. In
one embodiment, the optical article includes an optical data layer
for storing data, wherein the data is read from the optical data
layer in the activated state of functionality.
[0055] It should be appreciated that there are analogous
predetermined values of optical properties for activating different
optical articles. For example, the specified (as per ECMA-267)
minimum optical reflectivity for DVD-9 (dual layer) media is in a
range from about 18 percent to about 30 percent and is dependent
upon the layer (0 or 1).
[0056] The activation signal transmitted by the communication
device to the electrical connectors is transmitted back via the
electrical traces to the electrical device. The activation signal
is converted to electrical energy or heat energy by the electrodes
or heaters disposed on the electrical device. The conversion of the
activation signal to electrical energy or heat energy may depend on
the type of the optical-state change material used in the optically
detectable marks, such as for example if the optical-state change
material is a thermally responsive material, the heat generated by
the heater in the electrical device will result in a change in at
least one physical property of the optically detectable mark,
resulting in transforming the optical article from the
pre-activated state of functionality to the activated state of
functionality as discussed above.
[0057] In one embodiment, the electrical device creates a mark upon
the optical article on interaction with the activation signal. In
one embodiment, the activation signal may result in forming a
permanent pre-determined damage on the optical article and thus
activate the optical article. The permanent damage may include
imposing a permanent mark including one or more of a dimple, a
scratch, or a physical modification formed in or on the
data-containing region of the optical article.
[0058] In one embodiment, the support element of the packaging
comprises an insert. The insert may be placed inside the packaging
and may help to hold the optical article to avoid any movement
during the shipping and handling of the packaging, ensuring
alignment of the electrical device, the electrical circuit element,
the activation signal provided by the communication device. As
mentioned above, the electrical device masks at least one mark of a
plurality of optically detectable marks disposed on the optical
article contained in the packaging. In one embodiment, the insert
may include one or more of a piece of a plastic or a cardboard
adhered to the support element, an adhesive tape, and a layer of
adhesive.
[0059] In one embodiment, the electrical device is operably coupled
with the communication device. In one embodiment, the electrical
device is brought in direct electrical contact with the
communication device. In another embodiment, the communication
device is located at a remote location or at a distance from the
electrical device and is brought in contact with the communication
device using methods known to one skilled in the art. In one
embodiment, the activation signal comprises one or more of a laser,
thermal energy, electromagnetic radiation, gamma rays, acoustic
waves, electrical energy, chemical energy, magnetic energy,
mechanical energy, radio frequency waves, and ultraviolet
radiation.
[0060] In certain embodiments, the activation signal may be
computed as a function of a unique optical article package
identifier. The package identifier may be stored in the electrical
device that may be operatively coupled to the optical article, and
a non-public dataset, such as a cryptovariable. The cryptovariable
may be electrically entered into the electrical device.
[0061] As used herein, the term "optical article" refers to an
article that includes an optical data layer for storing data. The
stored data may be read by, for example, an incident laser of an
optical data reader device such as a standard compact disc (CD) or
digital versatile disc (DVD) drive, commonly found in most
computers and home entertainment systems. In some embodiments, the
optical article may include one or more data layers. Furthermore,
the optical data layer may be protected by employing an outer
coating, which is transparent to the incident laser light, and
therefore allows the incident laser light to pass through the outer
coating and reach the optical data layer. Non-limiting examples of
optical articles include a compact disc (CD); a digital versatile
disc (DVD); multi-layered structures, such as DVD-5 or DVD-9;
multi-sided structures, such as DVD-10 or DVD-18; a high definition
digital versatile disc (HD-DVD); a Blu-ray disc; a near field
optical storage disc; a holographic storage medium, packaging of an
optical article; and a volumetric optical storage medium, such as,
a multi-photon absorption storage format. In other embodiments, the
optical article may also include an identification card, a
passport, a payment card, a driver's license, a personal
information card, or any other documents or devices, which employ
an optical data layer for data storage. In one embodiment, the
first surface of the optical article comprises a polycarbonate.
[0062] In one embodiment, the packaging includes a plurality of
optical articles. For example, a packaging containing DVDs
including one or more of a complete season of a soap or
tele-serial, a seasons fashions, a movie with its sequels and
others. In one embodiment, the packaging may directly include the
optical articles. In one embodiment, the combined packaging may
include optical article that are already packed in their individual
packaging cases.
[0063] In one embodiment, the communication device may include a
POS equipment. The POS equipment generally includes electrical
connections, a power supply and a logic board. The logic board
includes information that enables the board to determine if the
user is an authorized user. The logic board uses this information
to provide an activation signal to activate the optical article
i.e., if the optically detectable mark comprises a thermochromic
material, an electric impulse generated by the logic board is
transmitted to the electrical device and the heaters in the
electrical device convert the electric impulse to heat energy
resulting in a change in the state of the optical-state change
material included in the marks disposed on the optical article. The
logic board may then use this information to activate the DVD. For
example, once a user has selected a DVD/DVD case from the retail
shelf, the user takes the DVD to the point of sale. A person
operating the point of sale equipment may then bring the DVD in
direct contact with the POS equipment, such as for example, pass
the DVD through a slot or region provided in the POS equipment. The
electrical connectors connected to the electrical device by the
electrical traces may thus be brought in direct contact with the
communication device, i.e., the POS equipment. Once the person
operating the point of sale equipment determines if the user is an
authorized user, for example if the user has paid for the DVD, the
information may be fed to the logic board of the POS equipment
resulting in the generation of an activation signal from the POS
equipment. The activation signal is then sent back from the POS
equipment to the electrical device via the electrical connector in
direct contact with the POS equipment and the electrical traces on
the surface of the DVD, resulting in the activation of the DVD. In
one embodiment, the activation signal may be configured in such a
manner that only certain electrical traces may be energized, thus
activating only certain marks on the surface of the DVD, resulting
in the activation of the DVD.
[0064] In one embodiment, the POS equipment may also comprise an
RFID reader that reads an identification code from the DVD or the
DVD case. The logic board then uses that identification code to
determine whether the DVD requires activation, and if it does,
which electrical traces are to be energized. In one embodiment, the
POS equipment may have an external interface i.e., may be connected
to an external network such that the information regarding which
electrical traces may be energized may be provided externally.
Again as discussed above, the logic board may then use this
information to activate the DVD.
[0065] In one embodiment, a self-service equipment, i.e., a kiosk
may be used as the communication device. As used herein the term
self-service means that the steps for activating the DVD have to be
performed by the user who has picked up the DVD packaging from the
shelf. There may be no person operating the kiosk. Once the user
has picked up the DVD packaging from the shop, the user can access
the kiosk before leaving the shop. Again as discussed above the
kiosk may also have a slot for the DVD packaging which results in
bringing the DVD packaging in contact with electrical connections
in the kiosk, resulting in the generation and transmission of an
activation signal, if it is determined that the user is an
authorized user. In one embodiment, the kiosk may include a
graphical user interface, where the user may need to key in a code
to determine if the user is an authorized user. In another
embodiment, the kiosk may also include a payment element such as a
credit card reader. In one embodiment, the payment element may be
used as the source to determine if the user is an authorized user
i.e., if the user has paid for the DVD the user is an authorized
user. Again as discussed above in the description of the POS
equipment, the kiosk may have a slot where the DVD packaging can be
brought in contact with the electrical connections.
[0066] Another embodiment of the present disclosure provides a
system. The system comprises a packaging for an optical article; an
electrical device configured to be in contact with the optical
article; and an electrical circuit element configured to interact
with an activation signal provided by a communication device
configured to interact with the electrical device.
[0067] Yet another embodiment of the present disclosure provides a
method for packaging of an optical article. The method comprises
providing an electrical device configured to be in contact with the
optical article; and wherein an electrical circuit element is
configured to interact with an activation signal provided by a
communication device configured to interact with the electrical
device; fixing the optical article to the packaging and ensuring
alignment of the electrical device, the electrical circuit element,
the activation signal provided by a communication device, and the
electrical device masking at least one mark of a plurality of
optically detectable marks disposed on the optical article
contained in the packaging.
[0068] Referring to FIG. 1, a packaging for an optical article 100,
for example a DVD packaging, includes a protective element 110
comprising a case made of plastic and a supportive element 112. The
plastic case includes a cover 114 and a holder 116. The holder
includes a nest 118 and a spindle 120 located at the center of the
nest. The spindle and nest function to hold the DVD in place during
any kind of movement, say for example, transportation. An
electrical device 122 is disposed on the DVD case. The electrical
device is so positioned that a part of the electrical device may be
aligned with at least one mark of a plurality of optically
detectable marks disposed on the surface of the DVD (not shown in
figure) that will be packed in this packaging.
[0069] In another embodiment, as shown in FIG. 2 and described
below, a packaging for an optical article 200, for example a DVD
packaging, includes a protective element 210 comprising a case made
of plastic and a supportive element 212. The plastic case includes
a cover 214 and a holder 216. The holder includes a nest 218. The
case also includes an insert 220 located on the cover of the
packaging. The nest and the insert function to hold the DVD in
place during any kind of movement, say for example, transportation.
Specifically in one embodiment, the insert 220 serves the function
of pressing against the DVD and preventing it from rotating during
shipping and handling of the case before POS activation. In another
embodiment, the insert functions to hold the DVD and the electrical
device in place. An electrical device 222 is disposed on the DVD
case. The packaging includes a region 224 that comprises a slit for
accommodating the electrical device. Placing the electrical device
in the slit, when the cover of the packaging is lowered on the base
of the supportive element allows for the cover of the packaging to
be closed over the optical article without damaging of the
electrical device. As mentioned above in the discussion for FIG. 1,
the electrical device is so positioned that a part of the
electrical device may be aligned with at least one mark of a
plurality of optically detectable marks disposed on the surfaces of
the DVD that will be packed in this packaging. A magnified image of
the electrical device 226 shows electrical traces 228 and an
heating element 230 printed on the surface of a plastic pedestal
232. As discussed above in one embodiment, the pedestal is
removably coupled with the holder surface and can be removed by an
authorized store personnel from the slit which now functions as the
region through which the electrical device is removable. In another
embodiment, the pedestal is configured to function as an
irremovable device once affixed on the packaging.
[0070] In yet another embodiment, as shown in FIG. 3 and described
below, a packaging for an optical article 300, for example a DVD
packaging, includes a protective element 310 comprising a case made
of plastic or cardboard and a supportive element 312. The plastic
case includes a cover 314 and a holder 316. The holder includes a
nest 318 and a spindle 320. The nest and the spindle function to
hold the DVD in place during any kind of movement, say for example,
transportation. An electrical device 322 is disposed on the DVD
case. The packaging includes a section 324 that comprises a slit
for accommodating the electrical device. The electrical device is
molded with plastic forming the holder of the plastic case and the
electrical traces 326 and the heating element 328 which together
form the electrical device are inlaid in the holder of the plastic
case. The electrical device is further connected to an electrical
pad 330 placed outside the section comprising the slit. The
communication device (not shown in figure) may be brought in direct
or indirect contact with the electrical pad and the activation
signal provided by the communication device may be transmitted to
the heating element via the electrical traces resulting in
activation of the DVD. The holder may also optionally include an
RFID device 332 or a SENSORMATIC.TM. device 334 integrated with the
electrical device molded with the holder. The communication device
has a corresponding RFID reader (not shown in figure) to read the
RFID code generated by the RFID device.
[0071] Referring to FIG. 4, the electrical devices 400 may be
designed in different shapes including a rectangular shape with a
sharp edge 410, a rectangular shape with a rounded edge 412, a
rectangular shape with beveled edge 414. The electrical traces 416
are disposed on the shaped edge and the heating element 418 may be
disposed on the top surface of the electrical device. In one
embodiment, the electrical device may include a plurality of
heating elements.
[0072] In still yet another embodiment, as shown in FIG. 5 and
described below, different types of packaging 500 and ways of
disposing the electrical devices in these packaging are indicated.
A cardboard packaging, alternatively called as "green packaging"
510 provides a sleeve having a cover 512 and a holder 514. In a
first embodiment 516, a section 518 in the cover of the packaging
may function as the slit for inserting the electrical device 520
such that the electrical traces 522 and the heating elements 524
are inside the cardboard sleeve on the base or underside of the
cover and the electrical pads 526 are disposed outside the
cardboard sleeve and are available for direct or indirect contact
with the communication device (not shown in figure). In a second
embodiment 528, the electrical device may be disposed on the
surface of the holder of the packaging with the such that the
electrical traces and the heating elements are inside the cardboard
sleeve and the electrical pads (not shown in figure) may be folded
over the cover portion or the holder portion on the outside of the
cardboard sleeve and are available for direct or indirect contact
with the communication device. FIG. 5 also shows a clamshell
packaging 530 including an electrical device 532 disposed on the
holder side 534.
[0073] Referring to FIG. 6, the packaging of a optical article 600,
for example a DVD packaging, shows how the DVD 610 may be aligned
to the activation signal 612 provided by a communication device
614. The DVD includes a data storage region 616 and an inner hub
618. The data storage region includes an optical data layer (not
shown in figure), which stores the data, whereas the inner hub is
the non-data storage region of the DVD. An optically detectable
mark 620 is disposed on the surface of the DVD in a region over the
data storage region. The DVD is in the pre-activated state as the
mark renders the DVD unplayable. The DVD is placed in a protective
element 622 comprising a case made of plastic. The plastic case
includes a cover (not shown in figure) and a holder 624. The holder
includes a nest 626 and a spindle 628 to hold the DVD in place. The
holder also includes an electrical device 630 that is disposed in a
manner such that the electrical device masks at least a portion of
the optically detectable mark disposed on the surface of the DVD.
The electrical device is operably coupled to a voltage source (not
shown in figure). The voltage source functions as the communication
device. The voltage source generates and transmits the activation
signal to the electrical device. The electrical device includes
electrodes or heat sources to convert the activation signal to
electrical energy or thermal energy and the energy may then be
transmitted to the optically detectable mark. The
optically-detectable marks on the DVD upon interaction with the
activation signal undergo an optical state change, whereby the
optical absorbance of the optical-state change material is altered,
thereby changing the state of functionality of the DVD to provide
an activated optical article (not shown in figure). For example, in
the pre-activated state of the DVD, the optical-state change
material of the mark 118 may be opaque to the incident laser that
is used to read the optical article 110. That is, in the
pre-activated state the optical-state change material may inhibit
the incident laser from reaching the optical data layer (not shown
in figure), whereas after interacting with the activation signal
the optical-state change material may become transparent to the
wavelength of the incident laser. As noted above, this change in
the optical state may be caused by chemical changes within the
optical-state change material, which are caused by exposure to the
activation signal. The activated mark (not shown in figure) may
cover at least a portion of the region over the data storage region
of the DVD. In the pre-activated state, the DVD may be unplayable
or unreadable at least in the portions where the optically
detectable mark is disposed. In other words, the DVD in the
pre-activated state has a reflectivity of less than about 20
percent based on the reflectivity of the at least one portion of
the optical article in the activated state where the
optically-detectable mark is disposed.
[0074] Referring to FIG. 7, a process for removing a removable
electrical device from a packaging 700 is shown. In a first step of
the process 710, we have an optical article, for example a DVD, in
a closed package. The package includes a cover 716 and a holder
718. The package also includes a region 720, in the form of a slit,
for inserting the electrical device 722. The electrical device in
so placed in the packaging that the an authorized store personnel
can activate the optical article at the POS. Once an authorized
store personnel activates the optical article for an authorized
user, the authorized user can now open the packaging in a second
step 712. In the opened package the DVD 726 is placed in the nest
(not shown in figure; obscured by the DVD) and is supported by the
nest and a spindle 724. The electrical device is seen placed over
the data containing region of the DVD. The authorized user may now
remove the electrical device and separate it from the DVD packaging
in the third step 714. In another embodiment (not shown in figure),
once the authorized store personnel has activated the DVD, the
electrical device may be removed from the region 720, before the
DVD packaging is handed over to the authorized user. In this
packaging the region for placing the electrical device in the
packaging and the section for removing the electrical device from
the packaging are the same. In one embodiment, when the store
personnel removes the electrical device the electrical device may
be reused.
[0075] Referring to FIG. 8, a packaging design containing a
plurality of optical articles 800 is shown. The figure also shows
the design and placement of the electrical devices in these
packaging to enable for example, a one-step activation of all the
optical articles packed in the packaging. The packaging design
includes a cardboard box 810. A plurality of optical articles, in
this case a plurality of DVD cases 820 containing DVDs is placed in
the cardboard box. Each DVD case has an electrical device 814
placed in a manner as described in FIG. 1 above. The electrical
devices projecting out of each DVD case are connected by a common
link 816. The common link may be similar to the electrical traces
described herein. The common link may in turn connect the
electrical devices of each DVD to an external connection 818. The
external connection is disposed on the cardboard box in a manner
such that it can be operably coupled with a communication device
(not shown in figure) that can provide an activation signal (not
shown in figure) resulting in activating the DVD's packed in the
DVD cases. The electrical devices placed in the DVD cases are
aligned with the DVD's as described in FIG. 6 above. In one
embodiment, the box may include different shapes including
rectangular, cube, spherical, and cylindrical. In one embodiment, a
plastic box may be used in place of a cardboard box.
[0076] Referring to FIG. 9, a packaging design containing a
plurality of optical articles 900 is shown. The packaging design
includes a cardboard box 910. A plurality of optical articles, in
this case a plurality of DVD cases (not shown in figure) containing
DVDs are placed in the cardboard box. Each DVD case has an
electrical device (not shown in figure) placed in a manner as
described in FIG. 1 above. The cardboard box includes a region 912,
in this case a slit, through which a plank 914 having the printed
circuitry may be permanently affixed inside the package or can
slide in and out 916. The printed circuit in the plank is operably
coupled with the electrical devices in all the DVD cases in the
package. In one embodiment, the plank makes direct contact with the
electrical devices in all the DVD cases in the package. The plank
is operably coupled with a communication device (not shown in
figure) that can provide an activation signal (not shown in figure)
resulting in activating the DVD's packed in the DVD cases. In one
embodiment, the box may include different shapes including
rectangular, cube, spherical, and cylindrical. In one embodiment, a
plastic box may be used in place of a cardboard box.
[0077] Referring to FIG. 10, a packaging design containing a
plurality of optical articles 1000 is shown. The packaging design
includes a cardboard box 1010. A plurality of optical articles, in
this case a plurality of DVD cases (not shown in figure) containing
DVDs are placed in the cardboard box. Each DVD case has an
electrical device (not shown in figure) placed in a manner as
described in FIG. 1 above. The cardboard box may be brought in
contact with a corner shaped activation hardware 1012. The
activation hardware may include pins that make contact with the
circuitry in the box that connects with the electrical devices
disposed in the individual cases inside. The corner shaped
activation hardware is operably coupled with a communication device
1014 in this case a programmable power supply located at the POS,
that can provide an activation signal (not shown in figure)
resulting in activating the DVD's packed in the DVD cases. In this
embodiment, the corner shaped activation hardware may include pins
that may make contact with electrical pads on the surface of the
multi-disc package, which is operably coupled with the individual
optical articles inside. One skilled in the art will appreciate
that any rectangular shaped box can be pressed against the corner
irrespective of the size. In one embodiment, a plastic box may be
used in place of a cardboard box.
[0078] Referring to FIG. 11, another design for combined packaging
1100 of optical articles already packaged in their individual
packaging cases is provided. A printed circuitry 1112 comprising
electrical pads is disposed on the surface of the cardboard box
1110. The printed circuitry may be connected with the individual
packaging cases for example DVD cases, (not shown in figure) packed
inside the cardboard box. Each DVD case has an electrical device
(not shown in figure) placed in a manner as described in FIG. 1
above. A hand-held wand 1114 may be employed as the communication
device to provide an activation signal 1116 to activate the optical
articles in their individual cases. In one embodiment, the box may
include different shapes including rectangular, cube, spherical,
and cylindrical. In one embodiment, a plastic box may be used in
place of a cardboard box.
[0079] Referring to FIG. 12, another design for combined packaging
1200 of optical articles already packaged in their individual
packaging cases is provided. A battery 1212, for example a 9 volts
battery may be placed inside the cardboard box 1210. The 9 volts
battery may be connected 1216 with the individual packaging cases
for example DVD cases (not shown in figure) packed inside the
cardboard box via electrical traces 1214. Each DVD case has an
electrical device (not shown in figure) placed in a manner as
described in FIG. 1 above. The battery may in turn directly connect
the electrical devices of each DVD case to an external connection
1220 via electrical traces 1218. The external connection is
disposed on the cardboard box in a manner such that it can be
operably coupled with a communication device (not shown in figure)
that can provide an activation signal (not shown in figure)
resulting in closing of the battery circuit and activating the
DVD's packed in the DVD cases. The electrical devices placed in the
DVD cases are aligned with the DVD's as described in FIG. 6 above.
In one embodiment, the box may include different shapes including
rectangular, cube, spherical, and cylindrical. In one embodiment, a
plastic box may be used in place of a cardboard box.
[0080] Referring to FIG. 13, another design for combined packaging
1300 of optical articles already packaged in their individual
packaging cases is provided. A battery 1312, for example a 9 volts
battery may be placed inside the cardboard box 1310. The 9 volts
battery may be connected 1316 with the individual packaging cases
for example DVD cases (not shown in figure) packed inside the
cardboard box via electrical traces 1314. Each DVD case has an
electrical device (not shown in figure) placed in a manner as
described in FIG. 1 above. The battery may in turn connect the
electrical devices of each DVD case to an RF activated switch 1320
via electrical traces 1318. The RF activated switch may be used for
closing the battery circuit and thereby providing an activation
signal (not shown in figure) to the electrical devices disposed in
the DVD cases. The RF activated switch is operably coupled to a
communication device (not shown in figure) that is capable of
providing low RF power sufficient to close the switch. In one
embodiment, the RF activated switch is wirelessly coupled with the
communication device. Once the circuit is closed an activation
signal is generated resulting in activating the DVD's packed in the
DVD cases. The electrical devices placed in the DVD cases are
aligned with the DVD's as described in FIG. 6 above. In one
embodiment, the box may include different shapes including
rectangular, cube, spherical, and cylindrical. In one embodiment, a
plastic box may be used in place of a cardboard box.
[0081] While only certain features of the invention have been
illustrated and described herein, many modifications and changes
will occur to those skilled in the art. It is, therefore, to be
understood that the appended claims are intended to cover all such
modifications and changes as fall within the true spirit of the
invention.
* * * * *