U.S. patent application number 12/220519 was filed with the patent office on 2010-01-28 for consumer product recognition system.
Invention is credited to Heather Gayle Lang, Julie Karen Lang, Paul James Lang.
Application Number | 20100018099 12/220519 |
Document ID | / |
Family ID | 41226904 |
Filed Date | 2010-01-28 |
United States Patent
Application |
20100018099 |
Kind Code |
A1 |
Lang; Julie Karen ; et
al. |
January 28, 2010 |
Consumer product recognition system
Abstract
A method and system which promote consumer loyalty and simplify
specific product recognition. A label or product detachment
designed with the option of a quick release, non-drying, adhesive
backing facilitating repeated consumer use. Adaptable to the large
variety of consumer product lines and their extreme size
variations, it is sized for convenience and adapted to bear and
convey specific product information in a clear and concise manner
on several levels of human recognition. This detachment has
flexible design options such as, but not limited to, the ability to
be transparent or opaque, have colored or non colored indicia or
surfaces, single or multiple layer attributes along with the
ability to take on simple or novel shapes. Considerations taken in
regards to the many sectors of our consumer populations, those that
are illiterate, foreign speaking, disabled, allergic, medically
restricted, the young and old alike, resulted in a universal
solution to obtain product loyalty and recognition.
Inventors: |
Lang; Julie Karen; (Wausau,
WI) ; Lang; Heather Gayle; (madison, WI) ;
Lang; Paul James; (Madison, WI) |
Correspondence
Address: |
Intellectual Property Dept.;Dewitt Ross & Stevens SC
2 East Mifflin Street, Suite 600
Madison
WI
53703-2865
US
|
Family ID: |
41226904 |
Appl. No.: |
12/220519 |
Filed: |
July 25, 2008 |
Current U.S.
Class: |
40/638 ;
40/299.01; 40/672 |
Current CPC
Class: |
G09F 2003/0222 20130101;
G09F 3/10 20130101; G09F 3/0288 20130101; G09F 3/0297 20130101;
G09F 2003/0276 20130101; G09F 2003/0264 20130101 |
Class at
Publication: |
40/638 ;
40/299.01; 40/672 |
International
Class: |
G09F 3/10 20060101
G09F003/10; G09F 3/02 20060101 G09F003/02 |
Claims
1.-36. (canceled)
37. A consumer product recognition system including: a consumer
product; a product label affixed to the consumer product; and an
identifier having a predetermined shape and removably affixed to
the product label, the identifier including a first front surface,
and a second back surface, wherein the second back surface includes
an adhesive for attaching the identifier to a remote secondary
receiving surface which is not the product label, after the
identifier is removed from the product label; wherein the first
front surface includes indicia having identifying information and
supplemental information.
38. The consumer product recognition system according to claim 37,
wherein the first front surface further includes machine readable
code.
39. The consumer product recognition system according to claim 37,
wherein the shape of the identifier corresponds to a shape of the
consumer product.
40. The consumer product recognition system according to claim 37,
wherein the consumer product contains a plurality of items and
wherein the shape of the identifier corresponds to a shape of at
least one item.
41. The consumer product recognition system according to claim 37,
wherein the first front surface is a surface of the product
label.
42. The consumer product recognition system according to claim 37,
wherein the identifier is at least partially transparent.
43. The consumer product recognition system according to claim 37,
wherein the identifier is at least partially opaque.
44. The consumer product recognition system according to claim 37,
wherein the identifier further includes an extended tab, wherein
the extended tab is detached from the product label.
45. The consumer product recognition system according to claim 37,
wherein the identifying information includes an illustration
associated with the consumer product.
46. The consumer product recognition system according to claim 45,
wherein the illustration includes at least one of: a watermark, a
predetermined color scheme, and a representation of content
associated with the consumer product.
47. The consumer product recognition system according to claim 37,
wherein the supplemental information includes at least one of:
consumer instruction, promotion, incentive, health information, and
safety disclosure.
48. The consumer product recognition system according to claim 47,
wherein the identifying information and the supplemental
information are provided in at least two different languages.
49. The consumer product recognition system according to claim 48,
wherein at least one of the languages is written using the Braille
system.
50. The consumer product recognition system according to claim 37,
wherein the identifier further includes a plurality of panels,
wherein the panels are separated by at least one of: perforations,
printed lines, and fold lines on at least one of the first front
surface and second back surface.
51. The consumer product recognition system according to claim 50,
wherein the identifier further includes means for selectively
closing the plurality of panels.
52. (canceled)
53. The consumer product recognition system according to claim 37,
wherein the second back surface further includes the identifying
information and supplemental information in at least one secondary
language.
54. A consumer product identifier for a consumer product, the
consumer product identifier having a predetermined shape and
removably affixed to a product label, the identifier comprising: a
first front surface, and a second back surface, wherein the second
back surface further includes an adhesive for attaching the
identifier to a remote secondary receiving surface which is not the
product label, after the identifier is removed from the product
label; wherein the first front surface includes indicia having
identifying information and supplemental information.
55. The identifier according to claim 54, wherein the first front
surface further includes machine readable code.
56. The identifier according to claim 54, wherein the shape of the
identifier corresponds to a shape of the consumer product.
57. The identifier according to claim 54, wherein the consumer
product contains a plurality of items and wherein the shape of the
identifier corresponds to a shape of at least one item.
58. The identifier according to claim 54, wherein the first front
surface is a surface of the product label.
59. The identifier according to claim 54, wherein the identifier is
at least partially transparent.
60. The identifier according to claim 54, wherein the identifier is
at least partially opaque.
61. The identifier according to claim 54, wherein the identifier
further includes an extended tab, wherein the extended tab is
detached from the product label.
62. The identifier according to claim 54, wherein the identifying
information includes an illustration associated with the consumer
product.
63. The identifier according to claim 62, wherein the illustration
includes at least one of: a watermark, a predetermined color
scheme, and a representation of content associated with the
consumer product.
64. The identifier according to claim 54, wherein the supplemental
information includes at least one of: consumer instruction,
promotion, incentive, health information, and safety
disclosure.
65. The identifier according to claim 64, wherein the identifying
information and the supplemental information are provided in at
least two different languages.
66. The identifier according to claim 65, wherein at least one of
the languages is written using the Braille system.
67. The identifier according to claim 54, wherein the identifier
further includes a plurality of panels, wherein the panels are
separated by at least one of: perforations, printed lines, and fold
lines on at least one of the first front surface and second back
surface.
68. The identifier according to claim 67, wherein the identifier
further includes means for selectively closing the plurality of
panels.
69. (canceled)
70. The identifier according to claim 54, wherein the second back
surface further includes the identifying information and
supplemental information in at least one secondary language.
71. A consumer product identifier for attachment to a consumer
product or a consumer product label affixed to the consumer
product, wherein the consumer product identifier has a
predetermined shape and is removably affixed to the consumer
product or the product label, and wherein the consumer product
identifier comprises: a first front surface, wherein the first
front surface includes indicia having identifying information and
supplemental information, and a second back surface, wherein the
second back surface includes an adhesive for attaching the consumer
product identifier to a remote secondary receiving surface which is
not the consumer product or the consumer product label, after the
consumer product identifier is removed from the consumer product or
the product label.
72. The consumer product identifier according to claim 71, wherein
the shape of the consumer product identifier corresponds to a shape
of the consumer product.
73. The consumer product identifier according to claim 71, wherein
the consumer product contains a plurality of items and wherein the
shape of the consumer product identifier corresponds to a shape of
at least one item.
Description
BACKGROUND
[0001] 1. Field of Invention
[0002] The present invention relates to printed matter, in
particular a method and system used in conjunction with that of a
small, special in design, product label or detachment that assists
manufacturers to obtain and maintain consumers' product buying
loyalties and simplify specific future product recognition.
[0003] 2. Prior Art
[0004] The continued efforts of the merchandising industry to
simplify consumer product recognition while attempting to obtain
brand and product buying loyalties take on numerous forms. Look at
the cute Pillsbury Dough Boy.RTM., the little BIC.RTM. man, and
Elmer's.RTM. famous cow upon their glue. In an attempt to maintain
or gain a greater share of the market, manufacturers continually
introduce new products to suit more specific needs, be more
environmentally friendly, or to simplify everyday living. While
this constant influx of new and/or improved products is beneficial
to consumers, it also increases consumer confusion and frustration.
Valuable time spent by consumers in an attempt to recall, locate,
and identify a specific product increases with the increased
variety of products made available to them. Product manufacturers
are not alone in this struggle to simplify specific product
identification and consumer purchasing. Retailers also search for a
solution to this endeavor. Self-check-out systems have been placed
in stores to speed up or simplify the consumer check out process. A
nation wide grocery chain is working on a concept that would offer
a consumer the ability to scan and bag desired purchases upon
removal from shelves. Menards.RTM. stores have implemented a method
to simplify and increase the efficiency of merchandise returns.
Many merchandise returns result from consumer inability to remember
or recognize specific products sought. Another concept was recently
televised where a consumer could utilize an electronic device
attached to a shopping cart. This device is intended to aid the
consumer in the ability to locate products within a retail
establishment. The demand to obtain consumer loyalties, accommodate
consumer needs, and simplify specific product recognition and
consumer purchasing is great.
[0005] U.S. Pat. No. 6,113,148 to Koranda (2000) discloses a
shopping reminder system that comprises a removable, self adhesive,
indicator element as a miniature image of the product label to
which it is attached. The simplicity of Koranda's invention is
attractive. However, this simplicity causes the invention to fall
short of the ability to accommodate the vast and various needs of
product manufacturers. The need for invention design flexibility
and numerous features capable to accommodate the multitude and
variety of available products, the variations incurred with product
size and methods of packaging, the wide array of similar products
within a line, has not been fulfilled to the extent necessary to
accommodate producers' needs. A simple test that illustrates some
of the inefficiencies within U.S. Pat. No. 6,113,148 can be
accomplished by viewing a product advertisement found in a
newspaper. The need to be clear, concise and inclusive of all
information for future and specific product re-identification,
while maintaining an attachment relatively small in size, is
lost.
[0006] U.S. Pat. No. 6,898,881 to Morrison (2005) discloses a
removable product quantity indicator tab with reusable adhesive
qualities. The scope of the Morrison invention is narrow. It is a
discrete shopping reminder system that relates to products where
usage or depletion levels are visually hidden from the consumer.
More specifically, the Morrison invention applies to web wound
products or containers that hold a multitude of the same product
such as a box of facial tissue. This indicator tab is intended to
warn a consumer of a product that nears total depletion and the
need, if desired, to replenish the product. The narrow scope of the
Morrison patent, along with the design features offered, continues
to lack in the versatility and options required for a consumer
product identification system with the ability to accommodate the
differentiating needs of product manufactures.
[0007] U.S. Pat. No. 7,195,689 to Adams, et al. (2007), relates to
the manufacture and use of double-sided labels that include printed
information on their front and back sides. More specifically,
labels attached to a product in a permanent manner with design
attributes that enable a portion of the label to be detached for
consumer usage. Although U.S. Pat. No. 7,195,689 stakes claim to
methods of consumer use, none of the methods stated address that of
a "Consumer Product Recognition System".
[0008] None of the above inventions and patents taken either singly
or in combination are seen to describe the present invention as
claimed.
SUMMARY OF THE INVENTION
[0009] The current disclosure addresses a resolution to consumer
confusion and frustration while providing product manufacturers a
new venue in which to obtain and maintain consumers' product buying
loyalties. It also simplifies consumer purchasing at the retail
level. This is accomplished through the creation of label-type
stickers or an easily detachable section of a product's current
label or its packaging. For the purposes of this invention these
creations will be referred to as "product identifiers" or simply an
"identifier". Product identifiers comprise concise information in a
compact form having multiple layers of indicia and information
useful to the consumer. A product identifier would not only be
capable to hold information for future product recognition
purposes, but capable to sell product benefits. Approximately the
size of a large United States postage stamp, it has the ability to
take on unique or novel shapes. Designed to be easily removed, or
detached from a product or its packaging, a product identifier has
the ability to be posted on a shopping list, refrigerator door,
computer screen, or other such receptacle.
[0010] From the brief and general descriptions above a number of
objectives and advantages become evident.
[0011] The object to provide a specific product identifying system
that does not require special talent or a special device to use has
been met.
[0012] Instant and immediate consumer acceptance, usage, and
gratification are of great advantage.
[0013] It is an advantage to have invention options and allowances
made for easy removal of a consumer product identifier, along with
informational instructions to do so.
[0014] It is another advantage to use one future product identifier
numerous times.
[0015] Consumer usage of a product identifier offers an inexpensive
method to reinforce and ensure consumer product loyalty.
[0016] It is inevitable that these product identifiers will be
posted in locations such as the home, office, work place, or car.
This results in product and brand advertising at no additional cost
to the manufacturer.
[0017] A consumer's repetitive handling and use of a product
identifier will inevitably draw interest to other products within
that brand, which illustrates yet another advantage to product
manufacturers.
[0018] The current disclosure decreases consumer time spent
shopping for desired or necessary purchases and therefore increases
the amount of leisure shop time. This results in additional product
sales, a benefit at both the manufacturing and retail levels.
[0019] Decreasing consumer confusion and frustration results in a
decreased need of customer service employees.
[0020] The object to decrease merchandise returns due to incorrect
purchases is another advantage obtained.
[0021] A product identifier designed with the inclusion of a
machine-readable product code such as a Universal Product Code, or
a bar code, can be removed from large and cumbersome products for
scanning purposes, which accomplishes the objective to simplify the
purchase and check out process of such items.
[0022] It is advantageous to provide flexible design attributes,
which have several layers of meaning to the consumer, to reinforce
both brand and product loyalty. The object to enable the inclusion
of safety precautions or allergy warnings, school support programs,
recipes, and sale enticements such as redeemable manufacturer
coupons or game tokens within a product identifier has been met
through various design options offered.
[0023] It is yet another advantage to have the option to reinforce
product recognition through an embodiment that has the ability to
take on various product or product related shapes.
[0024] The flexibility of a product identifier to be either
transparent or opaque is highly desired to accommodate the varying
needs of product manufactures.
[0025] The object to offer an embodiment capable of functioning in
a dual manner, a product label and a future consumer product
identifier, has been met and made available.
[0026] The combination of the transparent feature with that of the
dual purpose option stated above is especially beneficial for those
products small in size. To present a simple example (not
illustrated in the drawings), a common disposable ink pen has an
approximate circumference of one inch (approximately 21/2 cm). This
offers adequate area to place a future product identifier upon it.
The transparent feature allows a consumer to view both the level
and color of ink remaining.
[0027] For those manufacturers that prefer, or for products better
suited to, the option of a product identifier being a portion of a
product's already existing label has been made available.
[0028] A product and brand loyalty system with capabilities to be
designed in a fold out or accordion manner that utilizes limited
space is advantageous. Also considered with regard, is the
product's pre-existing area located directly behind the placement
of a product identifier. This pre-existing area is available for
numerous uses. One such use may be that of a manufacturer's desire
to show gratification for consumer loyalty.
[0029] The ability to reach foreign language speaking consumer
sectors through the inclusion of a secondary language(s) upon an
embodiment is another objective met.
[0030] Another benefit derived form the current disclosure is a
product purchasing system that simplifies and aids those who
attempt to shop for others.
[0031] Enticing consumers into retail establishments is an on going
goal for manufacturers and retailers alike. This physical presence
often results in additional sales not otherwise obtained. More
difficult to achieve are the sales and revenues gained through
those truly disabled and homebound consumer sectors. While the
current disclosure simplifies the purchasing process for those
friends and family members willing to assist the disabled and
homebound, an option is also available for those retailers
interested to offer further assistance with this sector of our
consumer population. Up until now the ability to easily compile a
complete, accurate, and a detailed shopping list to fax, send, or
deliver to a retail establishment for fulfillment of one's needs
has been nonexistent or clumsy at best. This can now be
accomplished in a convenient and efficient manner.
[0032] For numerous reasons the usage of braille in the
merchandising industry is uncommon. The current disclosure offers
the use of braille to accommodate the vision impaired. Whether or
not a product manufacturer utilizes the braille option, those
consumers with vision impairments will come to understand consumer
product identifiers along with their intent and the benefits
derived from them.
[0033] It is desirable to have "A Consumer Product Recognition
System" that has all the benefits and none of the drawbacks of the
related art.
[0034] Although the descriptions above contain many specifics,
these should not be construed as limits to the scope of an
embodiment, but merely to provide illustrations of some of the
presently preferred embodiments.
[0035] These advantages and other objects of the present invention
will become more readily apparent upon further review of the
following specification and drawings.
DESCRIPTION OF THE DRAWINGS
[0036] A complete understanding of the present invention may be
obtained by reference to the accompanying drawings, when considered
in conjunction with the subsequent descriptions in which:
DRAWINGS--FIGURES
[0037] In the drawings, related figures have the same number but
different alphabetic suffixes.
[0038] FIG. 1A is a perspective front view of a product identifier
that illustrates the ability of an embodiment to take on that of a
unique or novel shape.
[0039] FIG. 1B is a perspective back view of the product identifier
displayed in FIG. 1A.
[0040] FIG. 1C is an environmental front view of the corresponding
consumer product that displays the placement of the product
identifier illustrated in FIGS. 1A&B in accordance with one
embodiment.
[0041] FIG. 2A is a perspective front view of a product identifier
that was previously a portion of an already existing product
label.
[0042] FIG. 2B is an environmental front view of the corresponding
consumer product that illustrates the product identifier displayed
in FIG. 2A as a perforated portion of the product's already
existing label in accordance with another embodiment.
[0043] FIG. 3A is a perspective front view of yet another
embodiment designed with an extended or protruding tab like feature
for additional simplicity and ease of removal.
[0044] FIG. 3B is a perspective back view of the embodiment
displayed in FIG. 3A and illustrates the option of placing
additional indicia and information upon an identifier's back side
prior to the application of adhesive.
[0045] FIG. 3C is an environmental front view of the corresponding
consumer product that displays the placement of the product
identifier illustrated in FIGS. 3A&B.
[0046] FIG. 4A is a perspective front view of a partially
transparent product identifier designed to perform a dual purpose
that of a product label along with the ability to be a future
product identifier.
[0047] FIG. 4B is an environmental front view of the corresponding
consumer product that displays the placement of the product
identifier illustrated in FIG. 4A essentially comprising the
product label in accordance with another embodiment.
[0048] FIG. 5A is a plan view of a further embodiment designed in a
fold out manner with the ability to illustrate indicia and
information on three of the four panels created.
[0049] FIG. 5B is a perspective front view of a fold out style
product identifier (as illustrated in FIG. 5A) in its fully closed
configuration.
[0050] FIG. 5C is a perspective view of the mid or inner panels
created for the product identifier displayed in FIG. 5B. FIG. 5C
illustrates FIG. 5B in a fully open configuration.
[0051] FIG. 5D is a perspective view of the outer section or panels
created for the product identifier shown in FIG. 5B. FIG. 5D
illustrates FIG. 5B in a fully open configuration.
[0052] FIG. 5E is an environmental front view of the corresponding
consumer product for the identifier displayed in FIGS.
5B,C&D.
[0053] FIG. 5F is an environmental back view of the corresponding
consumer product (FIG. 5E) that displays the placement of the
product identifier illustrated in FIGS. 5B,C&D.
[0054] FIG. 6A is a plan view of yet another example embodiment
having that of an accordion or plurality fold out design. This
example embodiment illustrates the ability to place indica and
information upon five of the six panels created to maintain a
product identifier relatively small in size.
[0055] FIG. 6B is a perspective front view of an accordion style
product identifier (as illustrated in FIG. 6A) in its fully closed
configuration.
[0056] FIG. 6C is a perspective view of the front and mid sectional
panels of the product identifier displayed in FIG. 6B and
illustrates the product identifier in its fully open and extended
position.
[0057] FIG. 6D is a perspective view of the back and mid sectional
panels of the product identifier displayed in FIG. 6B and again
illustrates the product identifier in a fully open and extended
position.
[0058] FIG. 6E is an environmental front view of the corresponding
consumer product that displays the placement of the product
identifier illustrated in FIGS. 6B,C&D.
[0059] With the exception of the simulated consumer product
drawings, all other drawings are illustrated in functional scale
and size ranges. The figures that illustrate single panel
embodiments, or embodiments in their fully folded and compact
position, range in size from approximately 1&1/4 to 2 inches (3
to 5 cm) wide by approximately 1 to 1&3/4 inches (21/2 to 41/2
cm) high. There are no restrictions or specific guidelines to the
size of an actual embodiment. However, to view these example
embodiments in this manner better illustrates the ability to
present key product identifying information in addition to a wide
array of supplemental enclosures in a clear and concise manner
within a relatively small area. This area is receptive to
additional size reduction while continuing to maintain clear and
concise properties. The introduction of color enhances an
embodiment, which contributes to additional clarity. Other plan and
section views of the embodiments, considerable mechanical detail of
devices for the production of labels, and the application of print
and adhesive have been omitted. Such details are not considered
necessary for one skilled in the art to obtain a full and complete
understanding of the invention disclosed herein. It should also be
understood that the present invention is not limited to the
embodiments illustrated.
DRAWINGS--REFERENCE NUMERALS
[0060] The present invention is of a type that incorporates the use
of a detailed method and system with that of a specially designed
label or product detachment Therefore, a listing of the various
components along with a definition or description of their intent
and/or methods of use follows to create additional ease to
understand the current disclosure. No limitations should be
understood therefrom, as modifications will be obvious to one
skilled in the art.
[0061] In the drawings, reference is made to accompanying drawings
wherein like components have like reference numerals, and
components similar in nature have like reference numerals but
different alphabetic suffixes.
[0062] Reference Numeral 10 indicates an example placement location
of an embodiment upon a simulated consumer product. Due to
individual manufacturer preferences, along with differentiating
product needs the current disclosure offers no specific guidelines
for the placement of a product identifier upon its corresponding
product. Numerous situations arise that require placement
flexibility. Many products on our market today are sold in
packaging that is removed and discarded prior to actual product
usage. For those identifiers placed in low or non-visible locations
during the product marketing or pre-consumer purchase stages, it is
suggested that considerations be made to inform consumers in
another manner of the inclusion of a product identifier. The
incorporation of a simple statement on the front of the product or
its packaging that notify consumers of the hidden enclosure would
be of significant value until which time these identifiers come to
be expected.
[0063] Reference Numeral 11 refers to an area in which an adhesive
substance has been applied to an embodiment. In most cases
illustrated, this adhesive application is intended to serve that of
a dual purpose. It is intended to affix a product identifier to its
corresponding product and offer reusable qualities to the consumer.
That being the case, a non-drying, quick release type of adhesive
that allows both non-damaging removal of an embodiment along with
qualities that enable the consumer to re-apply an identifier
numerous times would be best selected. For consumer products that
require refrigeration, frozen goods, or products that are exposed
or stored in a humid environment, adhesives that have the
additional quality of moisture resistance need to be considered. A
complete adhesive backing is not required. The option to place
adhesive upon four corners, or in the shape of an "X" (not shown)
would suffice. There are numerous types of adhesive and methods of
application in addition to numerous methods in which to include or
affix a product identifier to that of a consumer product. None are
intended to be eliminated or discouraged. Even a product identifier
without adhesive qualities would be better then no identifier at
all.
[0064] Reference Numeral 12 illustrates embodiment removal and use
instructions or the instructive insignia, "Peel N Post". These
instructions, illustrated in several different manners, are
important as an aid to create consumer awareness of the inclusion
of a product identifier along with encouraging its use.
[0065] Reference Numeral 13 illustrates the option of placing a
product trademark, logo, or related image in the form of a water
mark or a faded (ghost like) image as a background to, or behind,
other communicating information. This option was created as an aid
to maintain an embodiment relatively small in size.
[0066] Reference Numeral 14 refers to key product related or
identifying information. The desired goal in this area is to select
and present enough key product information in a clear and concise
manner to enable a consumer to easily recognize, at a future point
in time, the product for which the identifier was intended.
[0067] Reference Numeral 15 refers to the inclusion and placement
of a machine-readable product code upon an embodiment. For
illustration purposes, allowances have been made in the drawings
for the inclusion of a Universal Product Bar Code. The display of
an embodiment in this manner is not intended to exclude the use or
inclusion of other current or future machine-readable product
codes. A Universal Product Bar Code is commonly displayed upon a
white back ground and has a 1 to 1&1/2 inch (2&1/2 to 4 cm)
width requirement that must be considered when incorporated into a
product identifier. The height is flexible and can be altered or
changed with no appreciative loss of function. This height
flexibility is an advantage to maintain a product identifier
relatively small in size. Not required for the success of the
current disclosure, there are many advantages to be gained through
the inclusion of a machine-readable product code upon a product
identifier.
[0068] Reference Numeral 16 indicates the avoidance of adhesive in
the area located directly behind the "Peel N Post" instructive
insignia (Reference Numeral 12). There are many methods in which to
remove or simplify the removal of a product identifier from the
product to which it corresponds. The avoidance of adhesive in that
area located directly behind removal instructions illustrates only
one such method to do so.
[0069] Reference Numeral 17 illustrates the inclusion of a product
logo or trademark upon an embodiment. Manufacturers and consumers
strongly associate a product logo or trademark with that of a
specific product, product line or brand. Such an inclusion not only
aids the majority of the consumer populations, but is an even
greater benefit to the foreign and illiterate consumer sectors.
[0070] Reference Numeral 18 illustrates the inclusion of the
product name and/or brand upon an embodiment. Font style, color,
and method of display seen upon a product's current label or
packaging would be best duplicated when placed upon the product's
identifier.
[0071] Reference Numeral 19 refers to a product related image or
use related image incorporated into an embodiment as a visual aid
for future product identification purposes. Once again, one can see
the benefits such an inclusion offers not only to the majority of
the consumer populations but also the foreign and illiterate
sectors.
[0072] Reference Numeral 20 illustrates the option to place an
informational statement or message to the consumer that notifies
them of an additional enclosure(s) within or upon the reverse side
of an embodiment.
[0073] Reference Numeral 21 displays the option and ability to
incorporate a consumer enticement within an embodiment. The
enticement used for illustration purposes is that of a
manufacturer's redeemable product coupon. By illustrating an
enticement in this manner, it is not intended to limit or restrict
the type or form of enticement included or the need to utilize this
area for that of an enticement.
[0074] Reference Numeral 22 illustrates the ability to reenforce or
include product warnings or precautions within an embodiment. These
warnings may take on many forms: contains shell fish, latex, small
parts not recommended for ages three and younger, and fatal if
ingested state just a few. Again, by illustrating an area within an
embodiment for a suggested use, the intent is not to limit the use
or type of enclosure placed within an embodiment.
[0075] Reference Numeral 23 indicates the location of a fold(s)
within the multi panel embodiments illustrated. It is at a fold
location that the addition of perforation (not illustrated) may be
considered. The addition of perforation to an embodiment with more
then one panel offers consumers the ability to detach, in a
non-damaging manner, and use or discard those sections of an
embodiment that are or are not of interest to them. This simplifies
a somewhat complicated embodiment. There are numerous methods other
than those illustrated in the current disclosure, in which to fold,
reduce, or keep an embodiment relatively simple and small in size.
None are intended to be eliminated or discouraged.
[0076] Reference Numeral 24 refers to the option of using
perforation to simplify the removal of an embodiment that has been
created as a portion of a product's already existing label.
[0077] Reference Numeral 25, closure adhesive, indicates the use
and location of an adhesive substance to temporarily maintain a bi
or multi panel embodiment in its fully closed and compact position
until which time a consumer would like to view the embodiment in
its entirety. This example of an adhesive application is only one
method in which to maintain the temporary closure of an embodiment.
The use of an additional sticker (not shown), either basic or novel
in design, or a plastic overlay (not shown) are only two other
methods that could be implemented to serve the purpose of temporary
closure.
DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS
[0078] The material composite of a product identifier is largely
determined by the type of consumer product the identifier is being
placed upon, the pre-existing product label or the packaging it is
being incorporated into, or one's preference. In circumstances
where it is undesirable for a product or its contents to be
obscured or located behind its product identifier, a composite that
creates a thin, flexible, and transparent embodiment may be used.
It is assumed that an identifier placed upon a product intended for
human or animal consumption is of a material composite safe for
such. It is also recommended that considerations be made that upon
consumer removal and repeated use of a product identifier a
material composite that discourages distortion or damaged is used.
Respecting the value of a product's current label space and the
desire to place an identifier upon a consumer shopping list or some
such transportable carry along instrument encourages an identifier
of relatively small proportions. Therefore, efforts to present
product identifying indicia and information in an all inclusive,
yet condensed, method which maintains clear and concise properties
is strongly recommended. The current disclosure offers numerous
options and illustrations that enable obtainment of that goal in a
simple and efficient manner.
[0079] FIGS. 1A,B & C
[0080] Referring now to FIG. 1A, the product identifier illustrated
is in the shape of the product to which it is associated, a pill
bottle (FIG. 1C). Thus, displaying the option of a product
identifier to take on unique or product related shapes. An
identifier placed upon a box of canine treats may take on the shape
of a bone (not shown), and so on. The removal and use instructions,
or the instructive insignia 12a, "Peel N Post", can be seen placed
within the cap portion of the pill bottle-shaped identifier or at
the top of the identifier. Best Body Brand 18a, the simulated
product name, follows and would be best displayed in a manner
identical to that shown upon its corresponding consumer product
(FIG. 1C). Note the inclusion of a machine readable product code
15. Key product identifying information 14a is intended to offer a
consumer very exact and specific product identifying information.
Thus creating future consumer ability to easily recognize, and
select for repurchase, the specific product for which the
identifier is intended. In order to maintain a product identifier
that is clear, concise, and relatively small in size, there will be
a need to exercise caution to ensure selecting a sufficient amount
of specific product identifying information, yet not become too
obtrusive. In FIG. 1A, an identifier for that of a dietary
supplement, the key product identifying information 14a appears as
follows. The type of supplement is of importance, "Fish Oil". "1200
mg" tablets along with the information that "720 mg (are) Natural
Omega 3" further identifies the specific product. The inclusion of
the statement "Pharmaceutical Grade" also aids in future product
identification along with presenting information that may be viewed
as a sales enticement. The optional inclusion of a product's
quantity, "Qty. 225" illustrated, is controversial and effected by
numerous factors. Should a product be of the type that offers a
variety of different quantity options available for purchase, one
may wish to state the various options available such as: Qty. 50,
100, or 150 pieces or 100, 150, or 200 fluid ounces (2.95, 4.44, or
5.91 liters), and so on. A product manufacturer may prefer the sale
of one quantity over that of another for reasons such as packaging
costs or profits to be made. Consumers have a variety of reasons
for selecting specific quantities: storage space, cost, or the
desire to avoid product waste, name only a few such reasons.
Therefore, the inclusion upon a product identifier of a product's
quantity, or quantity options available for purchase, the benefits,
drawbacks, or the manner in which this is done, is available for
additional consideration by one skilled in the art. The faded or
ghost like image 13 of the fish, which is intended to portray that
of a product-related image, is located and can be viewed behind the
key product identifying information 14a. The ability to place a
logo, trademark or product-related image in this fashion aids in
maintaining a product identifier relatively small in size while
offering an additional aid to the consumer for future product
identification purposes. When viewing FIG. 1A in its entirety, with
the exception of the instructive insignia 12a, all of the indicia
(indicia, intended to encompass all printed matter) in addition to
the actual shape of the identifier presented, direct one toward
future and specific product re-identification. The inclusion and
duplication upon an identifier of its corresponding product's color
scheme (not shown) tremendously enhance the product identifier,
which contributes additional effectiveness to its intended use.
[0081] FIG. 1B illustrates the perspective back view of the product
identifier displayed in FIG. 1A. A non-drying quick release type of
adhesive application 11a performs that of a dual purpose,
attachment of the identifier to its corresponding consumer product
(FIG. 1C) along with offering reusable qualities to the consumer.
The exclusion of adhesive 16, located directly behind the "Peel N
Post" instructive insignia (12a seen illustrated in FIG. 1A)
simplifies consumer removal of the product identifier from its
corresponding consumer product (FIG. 1C).
[0082] FIG. 1C illustrates the corresponding consumer product to
that of the identifier displayed in FIGS. 1A&B. It is not the
intent of the inventors to imply or request a product's current
label be altered to duplicate the appearance of its identifier.
Therefore, when noting the faded or ghost like image 13
presentation similarities displayed upon the consumer product FIG.
1C, and that of the product identifier displayed in FIG. 1A, this
similar method of presentation has been done for the purpose to
offer additional clarification in the use of such method. An area
where it is important to consider exact duplication, the product
name, "Best Body Brand" 18a has been duplicated in font and manner
of display when placed upon its product identifier (FIG. 1A). The
placement 10a of the product identifier (illustrated in FIGS.
1A&B) upon its corresponding consumer product (FIG. 1C) can be
seen located on the front and lower right-hand corner. Actual
placement of a product identifier upon its corresponding consumer
product is extremely flexible. In many situations an identifier may
fit into that area currently set aside for a product's
machine-readable code. This requires little or no need to alter or
change a product's current label or its packaging for the inclusion
of an identifier.
[0083] FIGS. 2A&B
[0084] The following description, combined with its corresponding
drawings, illustrates the option to incorporate an embodiment into
an already existing product label. Referring first to FIG. 2B,
intended to simulate a common consumer product and its already
existing product label, the embodiment can be seen placed 10b and
incorporated into the front and lower portion of the illustration.
The use of perforation 24 as an option to simplify the removal of
an embodiment incorporated in this manner is also illustrated. The
flexibility to place the instructive insignia 12b in a location
other then on the actual embodiment is illustrated adjacent to its
identifier displayed in FIG. 2B. "Farmers Best" 18b intended to be
that of the product name, can be seen presented in identical font
and manner upon its corresponding product identifier illustrated in
FIG. 2A as that displayed upon the consumer product in FIG. 2B. The
farmer pictured in both FIGS. 2A&B is intended to illustrate
the product's trademark 17a.
[0085] Referring now to FIG. 2A, a perspective front view of the
product identifier that corresponds to the consumer product
illustrated in FIG. 2B. Illustrated here is an adhesive 11b option
that would require a consumer to moisten the adhesive for the
purpose to attach an identifier to a secondary surface. The
inclusion of a machine readable product code 15 can be seen placed
in a vertical position along the identifier's right-hand side. The
key product identifying information 14b is illustrated in both the
English and Spanish language. The use of two languages illustrates
the ability to include a larger sector of the consumer market. By
submitting the current disclosure in the English language and
selecting the Spanish language to illustrate the inclusion of a
secondary language, the intent is not to promote or show bias to
any one language over that of another. The product name, "Farmers
Best" 18b has not been converted or illustrated in a secondary
language. Product brands and product names are often a language of
their own, should there be a desire for translation, the option is
available for one to do so. Additional key product identifying
information 14b states that this specific product is the
manufacturer's "extra sweet" variety of canned (not frozen) corn in
the 11 ounce size and is lower in sodium then other versions of the
product line available. The inclusion of information such as low
sodium, cholesterol free, or contains shell fish, illustrates the
ability to offer additional aid to those consumers that have
medical conditions that need to be considered.
[0086] FIGS. 3A,B&C
[0087] FIGS. 3A&B display yet another embodiment that
illustrates additional features available for incorporation into a
product identifier. FIGS. 3A&B display an identifier that has
been designed with an extended tab feature that creates additional
ease in the removal of an identifier. It is upon this extended tab
that the instructive insignia 12c, "Peel N Post", has been placed
(FIGS. 3A&C). The exclusion of adhesive 16, for even additional
simplicity to remove an identifier from its corresponding consumer
product (FIG. 3C), can be noted behind this tab like feature in
FIG. 3B. Also illustrated in FIG. 3B is the option of placing
additional indicia or information upon an identifier's back side
prior to the application of adhesive 11a. The key product
identifying information (14c displayed in FIG. 3A) has been
translated into that of a secondary language (14d) and placed upon
the identifier's back side (FIG. 3B) which accompanies the product
name 18c, and the product related image 19a. This is only one
example of many options available for the use of this area upon the
back side a product identifier. Another usage example for this area
may be the desire to promote other available or new products such
as: "Try our new non-stick sterile wraps for larger injuries" (not
shown). To avoid creating consumer confusion, or take away from the
identifier's original purpose, caution is recommended to promote a
product other then the one for which the identifier was intended.
The key product identifying information 14c (FIG. 3A) informs the
consumer that this specific product contains twenty (quantity)
sheer and strong (physical description), latex free (allergy
information), bandages (product type) in four different sizes
(product size) with the added bonus of an antibiotic (consumer
benefit or enticement). The picture of a bandage being applied to a
finger (FIGS. 3A,B&C) illustrates the incorporation of a
product use related image 19a into an identifier as a visual aid to
further assist and simplify the product re-identification process.
The identifier displayed in FIGS. 3A&B, and illustrated in
placement 10c upon its corresponding consumer product in FIG. 3C,
is basically in the shape of a square. An identifier in the shape
of a bandage (not shown) would be attractive and offer even further
assistance in future product identification.
[0088] FIGS. 4A&B
[0089] There are numerous circumstances that arise where it is
desirable to view an actual product, its color, content, or content
level within its container or packaging. These situations often
require additional label creativity, especially if the product is
small in size. FIGS. 4A&B illustrate a partially transparent
embodiment capable of functioning in a dual manner, that of a
future product identifier (as illustrated in FIG. 4A), and in
placement 10d upon its corresponding consumer product (FIG. 4B)
essentially comprising the product label. A non-transparent white
background is commonly needed if including a Universal Product Bar
Code as the product's machine-readable code 15. Therefore, the bar
code in FIG. 4A can be seen placed within a box that is intended to
illustrate its placement upon a non transparent area Continuing to
refer to illustration FIG. 4A, accompanying the simulated product
name 18d "Lovely Cosmetics" and trademark 17b (the double heart
image) is the section that contains the product's key identifying
information 14e. In this example embodiment the key product
identifying information 14e starts with listing the product type
"Liquid Eyeliner" in a somewhat bolder and larger font size then
other product identifying information included. Including a
product's type reduces the amount of time spent searching and
re-identifying a specific product. The example product (FIG. 4B)
intended for application close to the eye, information such as
"Hypoallergenic" and "Smudge Proof" may be deemed as important
qualitites by many of its users. It is common to see products that
offer more then one color available for purchase, display both a
general color description, "Dk. Brown", and a more specific color
code, "Color 2432". The final product identifying information (14e)
illustrated upon the product identifier (FIG. 4A) is that of the
product's method of application, "Felt Tip". Many consumer products
are offered in more then one application type. Paint products are
often sold in either a spray or brush method of application. Hair
products are offered in both aerosol and pump type applicators.
Some consumers prefer hand soap in bar form, while others prefer a
liquid form. Should a product have more then one method of
application, specifying the application type upon an identifier
should be considered. The instructive insignia 12d (FIGS.
4A&B), "Peel N Post", informs the consumer that the product
label has been designed and attached with a type of adhesive (11a
in FIG. 4A) that offers easy removal from the product with
abilities to be posted for future product identification
purposes.
[0090] FIGS. 5A through 5F
[0091] FIG. 5A illustrates a plan view and FIGS. 5B,C&D
illustrate perspective views of an example embodiment for a future
product identifier designed in a fold out manner, thus creating
additional area for supplemental or product related information.
FIGS. 5E&F illustrate environmental front and back views of the
example embodiment's corresponding consumer product, an insect
exterminator.
[0092] In FIGS. 5A,C&D, illustrations that display the example
embodiment in its fully open configuration, the fold 23 location
can be seen designated. For illustration and description
simplification, the example embodiment displayed has been designed
in a manner that has created panels simple and equal in size. While
this example identifier is attractive and functional, a more
creative identifier for this type of product could be designed in
the shape of a house fly with wings that fold out (not shown)
exposing product identifying and supplemental information. To refer
again to the drawings, FIG. 5B illustrates the face or front
perspective view of the product identifier in its fully folded and
compact position. This face view is a duplicate to that displayed
in the right panel illustrated in FIG. 5D. FIG. 5D displays FIG. 5B
in a fully open configuration which illustrates the face panel upon
the embodiment's right side and the back side of the final panel
(or the back side of the right panel seen illustrated in FIG. 5C)
upon the left side of the embodiment (in FIG. 5D). FIG. 5C also
displays FIG. 5B in a fully open configuration. The identifier's
interior panels are illustrated here. Although a product identifier
is unique to its corresponding product, numerous options can be
seen repeated and incorporated into the design of the example
identifiers illustrated throughout the drawings. Therefore, other
than to note the following options that have been included into the
currently described identifier, any additional detail is deemed
repetitive and unnecessary at this time. Once again note in the
drawings the adhesive application 11a and the non adhesive area 16,
along with the inclusion of the machine-readable code 15. The
product name 18e, "Instant Insect Away" and product related images
19b (insects) have been incorporated into the identifier in
numerous locations. The instructive insignia 12d can be seen placed
in the upper left hand corner of the identifier's face panel
illustrated in both FIGS. 5B&D. Numerous circumstances will
place a product's identifier in low or non-visible locations. FIG.
5F displays the current identifier located and placed 10e upon the
back side of its corresponding consumer product (FIG. 5F).
Therefore, an example to inform consumers of the inclusion of the
identifier can be seen upon the front of the corresponding product
(12e in FIG. 5E). It is foreseeable that when a product's
identifier becomes common consumer knowledge, the need to inform or
obtain a consumer's attention in regards to its inclusion may not
be necessary. To refer now to the left panel illustrated in FIG.
5C, displayed is the option to reenforce product precautions or
warnings 22. Indicia (encompassing printed information) placed in
this area is extremely flexible in content. There may be a
preference to illustrate product usage or the desire to guarantee
product satisfaction, or maybe the inclusion of a secondary
language is of importance. For identifiers designed with more then
one panel, it is suggested that the panel that bears adhesive be
the panel holding the key and future product identifying
information. By preparing an identifier in this manner, consumers
have the option to remove and use or dispose the panels that are or
are not of interest to them, this simplifies a somewhat complicated
product identifier. Therefore, it is upon the right panel
illustrated in FIG. 5C that all necessary elements needed for a
consumer to identify the specific product for repurchase are
incorporated. This right panel has the adhesive backing 11a, the
product name 18e, use-related image(s) 19b, the machine readable
product code 15, along with the product's key identifying
information 14g. The key product identifying information 14g
illustrated informs the consumer that this is the "Ready Mix"
version of the product line, not the concentrated, mixing is not
required, the method of application follows "Convenient Spray" (not
the granule), this specific product within its line is used to
extinguish "Ant, Tick, Grub & Many More Formula", and finally
the size is listed "Net Wt. 48 Oz.". The product information 14f
illustrated upon the face panel (in both FIGS. 5B&D) slants
toward enticing a consumer while stating the product's
effectiveness and areas of use. In the early stages of creating
consumer awareness and the intended purpose of a product's
identifier, the face panel may be used instead for reinforcing a
consumer's usage of the identifier. A simple statement such as
"Need to replenish me? I'm easy to find!" (not shown) encourage a
consumer to repurchase the product along with simplifying the
future identification process. A final inclusion illustrated in
FIGS. 5A&C is that of the option to use a closure adhesive 25
for the purpose to temporarily maintain an identifier in its closed
configuration until which time a consumer would like to view the
identifier in its entirety.
[0093] FIGS. 6A through 6E
[0094] The ability of a future product identifier to take on
numerous forms and serve multiple purposes can be seen illustrated
once again in the example embodiment displayed in FIGS. 6A through
D. FIG. 6A illustrates a plan view, while FIGS. 6B,C&D
illustrate perspective views, of a simplified accordion or multi
panel style embodiment which displays the option to create an
identifier with even additional area. For illustration and
description simplicity the example identifier displayed has been
designed in a manner which results in three equal sized panels. In
the following description these panels will be referred to as the
left, center or right panel illustrated. The identifier illustrated
(intended for baby diapers) is functional and attractive. Should
there be a preference for a more creative identifier, one that
takes on the appearance and is folded in a manner similar to a
diaper (not shown) would be suitable and offer another element for
future product recognition. FIG. 6E illustrates the environmental
front view of the example embodiment's corresponding consumer
product, a box of baby diapers. It is upon this illustration that
the identifier's placement 10f can be noted.
[0095] In FIGS. 6A,C&D, illustrations that display the example
embodiment in its fully open configuration, the fold 23 locations
and closure adhesive 25 can be seen illustrated. FIG. 6B
illustrates the face or front perspective view of the product
identifier in a fully folded and compact position. It is upon this
face panel that the instructive insignia 12d, "Peel N Post" has
been placed. This front or face panel, is a duplicate of the left
panel illustrated in FIG. 6C. FIG. 6C displays FIG. 6B in a fully
open configuration. FIG. 6B is again illustrated in a fully open
configuration in FIG. 6D. FIG. 6D displays the back or opposite
side of the identifier. It is in this illustration (FIG. 6D) that
the options to include a manufacturer's redeemable product coupon
21, four corners or a partial adhesive application 11c and the
non-adhesive area 16 (for removal simplification) are displayed. An
enclosure(s) other then a redeemable product coupon may be
preferred, the inclusion of braille, a secondary language(s), or a
consumer questionnaire, name only a few such other options
available for consideration. The inclusion of the product's machine
readable code 15 can be see located in the right panel illustrated
in both the plan view, FIG. 6A, and the identifier's perspective
view in FIG. 6C. Throughout FIGS. 6B,C&D, and displayed in a
manner identical to that upon the original product (FIG. 6E,
simulated for illustration purposes), the repeated use of the
product's trademark 17c, a round smiley face, and product name 18f
"Smiley Baby Diapers", can be noted.
[0096] Referring now to FIG. 6C, the face or left panel illustrates
the option to inform consumers of an additional enclosure 20a upon
the embodiment's reverse side. The enclosure referred to is that of
the redeemable product coupon (21 in FIG. 6D) previously discussed.
The central panel repeats this informational disclosure 20b in a
secondary language. The key product identifying information 14h
illustrated in both the left and right panels is identical and
repeated again upon the central panel in a secondary language
(14i). Note that the necessary elements for future product
recognition have been placed upon the right panel, or the panel
bearing the adhesive 11c application. This intentional method of
placement allows those consumers not interested in the additional
enclosure (21 in FIG. 6D), or in need of a secondary language (the
center panel in FIG. 6C), to remove and discard those sections,
which reduces and simplifies both the product identifier and its
eventual use or placement upon a secondary surface such as a
shopping list.
[0097] Although the present invention has been described in detail
with multiple example embodiments, those skilled in the art will
understand that various changes, substitutions, and alterations
herein may be made without departing from the spirit and scope of
the invention in its broadest form. Therefore, the foregoing
embodiments are to be considered, in all respects, illustrative
rather then limiting on the invention described herein. Scope of
the invention is thus indicated by the appended claims rather than
by the foregoing description, and all changes that come within the
meaning and range of equivalency of the claims are intended to be
embraced therein.
* * * * *