U.S. patent application number 11/702315 was filed with the patent office on 2009-01-08 for oral care package and arrangements thereof.
Invention is credited to Amy Schroeder Kelly, Gregory Alan Zimmer.
Application Number | 20090008271 11/702315 |
Document ID | / |
Family ID | 38110227 |
Filed Date | 2009-01-08 |
United States Patent
Application |
20090008271 |
Kind Code |
A1 |
Zimmer; Gregory Alan ; et
al. |
January 8, 2009 |
Oral care package and arrangements thereof
Abstract
An array of oral care packages is disclosed. The array includes
a first group of display packages and a second group of display
packages. Each display package of the first group is for a distinct
oral care product, and each of the display packages of the first
group have a first package characteristic and a logo. Each of the
display packages of the second group include the logo and a second
package characteristic distinct from the first package
characteristic, and the display packages of the second group do not
include the first package characteristic.
Inventors: |
Zimmer; Gregory Alan; (St.
Paul, MN) ; Kelly; Amy Schroeder; (Cincinnati,
OH) |
Correspondence
Address: |
THE PROCTER & GAMBLE COMPANY;Global Legal Department - IP
Sycamore Building - 4th Floor, 299 East Sixth Street
CINCINNATI
OH
45202
US
|
Family ID: |
38110227 |
Appl. No.: |
11/702315 |
Filed: |
February 5, 2007 |
Related U.S. Patent Documents
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Application
Number |
Filing Date |
Patent Number |
|
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60764893 |
Feb 3, 2006 |
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Current U.S.
Class: |
206/63.5 |
Current CPC
Class: |
G09F 23/00 20130101;
A47F 3/00 20130101 |
Class at
Publication: |
206/63.5 |
International
Class: |
B65D 85/72 20060101
B65D085/72 |
Claims
1. An array of oral care packages, comprising: a first group
comprising a plurality of display packages, wherein each display
package of said first group is for a distinct oral care product and
wherein each of said display packages of said first group comprises
a first package characteristic and a logo; a second group
comprising a plurality of display packages, wherein each display
package of said second group is for a distinct oral care product
and wherein each of said display packages of said second group
comprises said logo and a second package characteristic distinct
from said first package characteristic and wherein said display
packages of said second group do not comprise said first package
characteristic; optionally, a third group comprising a plurality of
display packages, wherein each display package of said third group
is for a distinct oral care product and wherein each of said
display packages of said third group comprises said logo and a
third package characteristic distinct from said first and second
package characteristics and wherein said display packages of said
third group do not comprise said first and second package
characteristics; optionally, a fourth group comprising a plurality
of display packages, wherein each display package of said fourth
group is for a distinct oral care product and wherein each of said
display packages of said fourth group comprises said logo and a
fourth package characteristic distinct from said first, second, and
third package characteristics and wherein said display packages of
said fourth group do not comprise said first, second, and third
package characteristics; optionally, a fifth group comprising a
plurality of display packages, wherein each display package of said
fifth group is for a distinct oral care product and wherein each of
said display packages of said fifth group comprises said logo and a
fifth package characteristic distinct from said first, second,
third, and fourth package characteristics and wherein said display
packages of said fifth group do not comprise said first, second,
third, and fourth package characteristics; optionally, a sixth
group comprising a plurality of display packages, wherein each
display package of said sixth group is for a distinct oral care
product and wherein each of said display packages of said sixth
group comprises said logo and a sixth package characteristic
distinct from said first, second, third, fourth, and fifth package
characteristics and wherein said display packages of said sixth
group do not comprise said first, second, third, fourth, and fifth
package characteristics; and wherein said first and second groups
and optionally third, fourth, fifth, and sixth groups, are arranged
in a store display.
2. The array of oral care packages of claim 1 wherein the first
group is for basic oral care benefits and the second group is for
health benefits.
3. The array of oral care packages of claim 2 wherein the third
group is for enhanced oral care benefits.
4. The array of oral care packages of claim 3 wherein the fourth
group is for beauty benefits.
5. The array of oral care packages of claim 2 wherein the third
group is for natural oral care benefits.
6. The array of oral care packages of claim 2 wherein the third
groups is for children.
7. The array of oral care packages of claim 1 wherein the first
group and second group are dentifrices.
8. The array of oral care packages of claim 1 wherein the first
group is a dentifrice and the second group is selected from the
group consisting of toothbrushes, rinses, denture products, floss,
and oral irrigators.
9. The array of oral care packages of claim 1 wherein the first
group is a dentifrice, the second group is a rinse, the third group
is a floss, and the fourth group is a toothbrush.
10. A method of displaying of oral care products according to claim
1.
11. A method of displaying oral care products to a consumer in a
retail environment, the method comprising the steps of: a.
providing a first packaged oral care product with a first package
characteristic; b. providing a second packaged oral care product
with a second package characteristic distinct from said first
package characteristic; c. providing on each separately-packaged
oral care first and second products a logo; and d. shelving the
first and second oral care products in a retail display environment
such that both the first and second package characteristic and logo
are observable by a consumer.
Description
CROSS REFERENCE TO RELATED APPLICATION
[0001] This application claims the benefit of U.S. Provisional
Application No. 60/764,893, filed Feb. 3, 2006.
FIELD OF THE INVENTION
[0002] The present invention relates to a plurality of consumer
packages, and, in one embodiment, to a plurality of oral care
packages and arrangements thereof.
BACKGROUND OF THE INVENTION
[0003] Current merchandising displays typically shelve and arrange
oral care products according to brand. While color may play a part
in the packaging, there is a continuing need to, among other
things, provide packaging and arrangements that simplify the
presentation of oral care products to a consumer and/or which
permit quicker identification of oral care products intended for a
specific consumer group or for use in a particular regimen or
benefit area.
SUMMARY OF THE INVENTION
[0004] An array of oral care packages is disclosed. The array
includes a first group of display packages and a second group of
display packages. Each display package of the first group is for a
distinct oral care product, and each of the display packages of the
first group have a first package characteristic and a logo. Each of
the display packages of the second group include the logo and a
second package characteristic distinct from the first package
characteristic, and the display packages of the second group do not
include the first package characteristic. Optionally, second,
third, fourth, fifth, and sixth group of display packages with
unique package characteristics and a logo may also be included. A
method of displaying oral care product to a consumer in a retail
environment is also disclosed. The method comprises the steps of
providing a first packaged oral care product with a first package
characteristic, providing a second packaged oral care product with
a second package characteristic distinct from said first package
characteristic, providing on each first and second packaged oral
care product a logo, and shelving the first and second packaged
oral care products in a retail display environment such that both
the first and second package characteristic and logo are observable
by a consumer.
DESCRIPTION OF DRAWINGS
[0005] FIG. 1 is a perspective view of toothpaste display package
of the present invention;
[0006] FIG. 2 is an array of display packages arranged in a
plurality package groups;
[0007] FIG. 3 is a of representation of the color wheel;
[0008] FIGS. 4A to 4D are a plurality of display packages of the
array of FIG. 2;
[0009] FIGS. 5A to 5D are a plurality of display packages of the
array of FIG. 2;
[0010] FIG. 6 is a front view of toothbrush display package of the
present invention;
[0011] FIG. 7 is a front view of a rinse display package of the
present invention;
[0012] FIG. 8 is a front view of a display unit comprising a
plurality of display packages and a plurality of package
groups.
[0013] Like reference symbols in the various drawings indicate like
elements.
DETAILED DESCRIPTION OF THE INVENTION
[0014] As used herein, "comprising" means that other steps and/or
ingredients can be added. This term encompasses the terms
"consisting of" and "consisting essentially of". The terms top,
bottom, front, rear, left and right refer to locations on a package
with reference to a package oriented as intended at a point of
sale.
[0015] The present invention may be used with a plurality of
consumer products provided by an entity, such as a manufacturer,
distributor, or retailer. The present invention may be used in
combination with branded (e.g., Crest.RTM., Oral B.RTM.,
Braun.RTM., Colgate.RTM., etc.) private label, and non-branded
products and combinations thereof. While the discussion hereafter
will focus on oral care products for simplicity, it is recognized
that the present invention may be applied to other consumer
products. The oral care products may be provided in a variety of
forms, including manual toothbrushes, electric toothbrushes,
dentifrices, rinses, denture compositions, floss, whitening
products, oral irrigators, etc. Each oral care product may require
different packaging shape, size, or functional features due to its
associated product form (e.g., the package for a toothbrush is
distinct from a package for a rinse). An oral care product may be
packaged in one or more packages. A primary package is a package
that stores the product, such a bottle that contains a liquid or a
tube that contains a toothpaste. A secondary package comprises one
or more primary packages. For example, an outer box or carton may
store a tube of toothpaste. The package that is visible to the
consumer at the point of purchase is referred to herein as the
display package. The display package may comprise one or more
faces, such as a front face, top face, rear face, right face, left
face, and bottom face. The display package can be a primary
package, a secondary package, or a combination thereof, such as
where a primary package is visible through a window in a secondary
package. As used herein, "point of sale" refers to point where a
consumer selects an oral care product for purchase. Typically, the
point of sale is a shelved display within a store.
[0016] Referring to FIG. 1, a toothpaste display package 10
comprises a tube 12 of toothpaste and one or more faces, such as
front face 13. The display package 10 is a secondary package while
the tube 12 is a primary package. The display package 10 may
include one or more identifying package characteristics.
Identifying package characteristics may include, but are not
limited to, colors, text, symbols, and the shape of a package or
labels disposed thereon. Identifying package characteristics are
those characteristics that, in the eye of an ordinary observer
giving such attention as a purchaser usually gives, represent a
noticeable visual element that differentiates one package from
another.
[0017] For purposes of discussion, the display package 10 may
include identifying package characteristics in the form of a first
field 14, a second field 16, a third field 18, a logo or brand name
or identifier 20 (e.g., Crest.RTM., Oral B.RTM.), a first symbol
22, a second symbol 24, and a third symbol 26. The symbols may be
textual, graphical, or combinations thereof. As will be
appreciated, display packages of the present invention may include
more than or fewer than the identifying package characteristics
shown in FIG. 1. The first, second, and third fields represent
distinct spaces and may comprise of distinct colors or combination
of colors. As used herein, the term "distinct" is intended to refer
to a difference that, in the eye of an ordinary observer giving
such attention as a purchaser usually gives, the difference is
sufficient to differentiate one package from another or one feature
or identifying package characteristic from another. Referring to
FIG. 2, a plurality of display packages having first and second
fields 14 and 16 are shown. A border may be provided between the
first and second fields. The border may or may not be the same
between the display packages of a single package group and,
further, may or may not be the same among display packages of a
plurality of package groups. Referring to FIGS. 5A to 5D, the
border is illustrated as the same among the display packages of the
package group 280 in order to aid in the visual identification of
the package group 280.
[0018] While display package 10 is illustrated as having three
fields, it will be appreciated that more than, or less than, three
fields may be provided. One or more fields may form at least about
10%, 15%, 20%, 25%, 30%, 35%, 40%, or 45% and/or less than about
80%, 70%, 60%, 55%, 50%, 45%, or 40% of a display package or a face
of a display package. The fields (as well as other identifying
package characteristics), of the display package may be used to: 1)
provide visual connectivity between groups of related display
packages, or package groups, so that related oral care products can
be more easily identified by a consumer at the point of sale,
and/or 2) provide a visual cue to a consumer at the point of sale
as to which group of display packages relate to a particular
characteristic of a consumer. In one embodiment, at least one
identifying package characteristic of the display packages within a
single package group is the same, or substantially so, and distinct
from the identifying package characteristics of other package
groups.
[0019] For instance, the consumer characteristic may include age,
physical developmental state (e.g., child, adult, or senior), a
common oral care need of a consumer, or approach to oral care by a
consumer. Age may be separated into greater than about 0, 2, 4, 6,
8, 10, 12, 14, 16, 18, 20, 25, 30, 35, 40, 45, 50, and 55 years of
age and/or less than about 90, 80, 70, 65, 60, 55, 50, 45, 40, 35,
30, 25, 20, 18, 16, 14, 12, 10 and 8 years of age. A common oral
care need can relate to one or more actual or perceived oral care
needs, such as preventing an oral care condition or treating or
improving an existing oral care condition. An approach to oral care
by a consumer can also be described as grouping products by
benefits provided by the product. Some non-limiting examples of
oral care treatment needs include malodor, periodontitis,
gingivitis, caries, re-mineralization, sensitivity, tooth shine and
tooth whitening. Some non-limiting examples of oral care
preventative needs include anti-caries, anti-tartar,
anti-microbial, tooth sealing. A consumer characteristic may also
relate to the type of oral care product or type of benefit desired
that is preferred by the consumer. Benefit areas can include
health, beauty, experiential, naturals, or basic, or any
combination of benefits. Health benefits can include but are not
limited to treatment for sensitivity, gingivitis, cavities, tartar,
and plaque. Beauty benefits can include but are not limited to
whitening, fresh breath, or extra cleaning such as long lasting
clean. Experiential benefits can include but are not limited to
unique or new flavors, extra foam, or signals or changes that occur
while brushing. Natural benefits can include but are not limited
natural ingredients or flavors that deliver a variety of benefits
such as health, experiential, and beauty. For example, a consumer
group may prefer oral care products that provide basic benefits,
such as cavity prevention, tartar prevention, or basic tooth
whitening. Another consumer group may prefer oral care products
that provide enhanced or advanced oral care benefits alone or in
combination with basic benefits, such as cavity prevention plus
breath freshening. Yet another consumer group may prefer oral care
products that provided enhanced or advanced health benefits, such
as treating tooth sensitivity or antimicrobial benefits. Still yet
another consumer group may prefer oral care products that provide
advanced or enhanced beauty benefits, such as tooth whitening.
[0020] The oral care products are preferably grouped into 2, 3, 4,
5, 6, 7, or 8 consumer categories, wherein each consumer category
is directed to a different consumer characteristic. In one
embodiment, the oral care products are grouped into five consumer
categories based upon life stages (e.g., infants, kids, teens,
adult, and seniors). In another embodiment, the oral care products
are grouped into six categories: a first category directed to
children ages 0 to 6; a second category directed to children 7 to
12; a third category directed to basic oral care benefits; a fourth
category directed to enhanced oral care benefits; a fifth category
directed to advanced beauty benefits, and a sixth category directed
to advanced health benefits. Each consumer category preferably has
a distinct package group associated with it so that a consumer can
more easily locate and identify each category. The package groups
may be arranged as an array on a store shelf. In one embodiment,
the package groups are located adjacent to each other such that the
package groups form a generally unified display, as shown for
example in FIG. 2. In another embodiment, some of the packages
groups may be located adjacent to each other while one or more
package groups may be separated from the others such that they form
separate but related displays. The latter embodiment may be formed,
for instance, by a first plurality of package groups arranged on an
aisle shelf (or shelves) in a store while one or more package
groups are arranged on an end cap in the store separate for the
aisle shelf.
[0021] Referring again to FIG. 1, the colors within and/or among
the fields 14, 16, and 18 may be related by their position on the
color wheel, shown for reference in FIG. 3. For example, the colors
might be the primary colors (e.g., red hues, yellow hues, and blue
hues), secondary colors (e.g., green hues, orange hues, and violet
hues) or tertiary colors (e.g., a mixture of two secondary colors),
or any combination of the foregoing. Whites, blacks and grays may
also be combined with any colors in any of the fields. A palette of
primary colors (with or without white, black, or gray hues) might
be especially useful for a package group that is intended for very
young children, such as children age 0 to 6, who can be attracted
to such colors. In an alternate embodiment, the palette may
comprise secondary colors such as green hues, orange hues, and
violet hues. A palette of secondary colors and or tertiary colors
might be especially useful for a package group that is intended for
older children, such as ages 7 to 16, where such colors relate to
that stage of development (i.e., one of exploration). As will be
appreciated, the palette of a display package may include colors
that do not share the same relationship on the color wheel. For
instance, a display package having primary colors as the dominant
colors of the display package might also incorporate secondary
colors as subordinate colors.
[0022] Fields within a package group may share one or more field
characteristics that are associated with the field. Field
characteristics may also be considered a type of identifying
package characteristic herein. For example, field characteristics
can include, but are not limited to, the color scheme (e.g.,
monochromatic colors, analogous colors, complimentary colors,
primary colors, secondary colors, tertiary colors, color
gradations, color saturation, and color value), size of the field,
shape of the field, location of the field, nature and type of
textual identifiers within the field, etc. Monochromatic colors are
one or more colors within the same color family, or substantially
so, but with differing saturation (i.e., intensity of the color or
how little or much gray a color contains) or value (i.e., the
lightness or darkness of the color) between them. Examples of
monochromatic, or substantially so, fields are shown in FIGS. 4A to
4D. As can be seen in FIGS. 2 and 4, display packages within the
same package group 28 might utilize monochromatic fields in the
same or similar location on each display package, but the color
family or hue are different between the display packages of the
package group 28 to differentiate between different oral care
products within that package group. Oral care products may
considered different by virtue of having different Stock Keeping
Unit numbers (SKUs), formulations, compositions, product
configurations, and combinations thereof. For instance, the oral
care product of display package 10 may have a different SKU and/or
formulation from the oral care product of display package 110. The
hue for each similarly situated field of a display package in a
package group may also be related. For example, red and blue are
primary colors. In combination with gray, these colors can provide
a consistent look and feel for different display packages with the
same package group so that a consumer can identify the package
group as related and therefore are directed to a common consumer
category. Further, the use of primary colors can be a visual cue
that the package group is further directed to basic oral care
benefits as may be implied by the monochromatic nature of the
colors with the fields.
[0023] Referring again to FIGS. 4A to 4D, a field 14 can be
provided that is graduated from a first color to a second color. In
FIG. 4A, the field 14 is graduated from a blue hue to a white hue.
Alternatively, the field 14 could be graduated from a red hue to a
white hue or any other combination of colors. The field 14 may be
the same or different between the display packages of a single
package group. The fields 14 are shown, for purposes of discussion,
as the same among the display packages of the package group 28. The
field 14 may further be associated with a logo 20, such as
Crest.RTM..
[0024] As seen in FIGS. 5A to 5D, a second package group 280 can
contain a different field 114 having a color gradation from a first
color to a second color, in the same or similar location as the
field 14 of the package group 28 in FIG. 4. The colors of the
fields 416, 716, 916, and 1116 of the second package group may be
different from the colors of the similarly located fields 16 to 316
of the first package group in FIG. 4. A field may extend from the
top to bottom, or partially or substantially so, of a face or a
field may extend from left to right, or partially or substantially
so.
[0025] In addition to color, text font size, weight, and type may
be used to provide a particular look and feel for a package group.
Referring again to FIGS. 4A to 4D, the fields 16 to 316 contain a
primary textual identifier 22 to 322 (e.g., tartar, cavity,
whitening, etc.), wherein the textual identifier describes an
attribute of the oral care product and has the same, or similar,
font type and/or size between the packages of the package group 28.
Textual identifiers of different display packages that are disposed
at the same, or similar, locations of a display package may
communicate related information, such as an oral care benefit or
aesthetic feature of an oral care product. Such related textual
identifiers may be placed within fields that are also related among
the display packages of a particular package group. In FIGS. 4A to
4D, textual identifiers 22 to 322 having the same font type, weight
and size and which communicate an oral care benefit are disposed at
the same location on the same face of the display packages, wherein
the textual identifiers are juxtaposed within fields sharing a
plurality of field characteristics (e.g., monochromatic colors that
are related on the color wheel). The textual identifier and the
field with which it is associated may also be related. For
instance, the textual identifiers "extra whitening" and "dual
action whitening" both have a white field color. As used herein,
field color is intended to refer to the dominant background color
of a field. A secondary textual identifier can also be provided
that is separated in distance and/or grammatically from the primary
textual identifier. In one embodiment, "extra whitening" and "clean
mint" are primary and secondary textual identifiers. For display
package 910 in FIG. 5A, the field color of the field 916 is related
to the secondary textual identifier 923, "cinnamon rush".
[0026] Referring to FIG. 6, a toothbrush display package 30 is
illustrated. The package 30 includes a back card 32 and a
toothbrush 34. The back card 32 can be made from any suitable
material, including a paper based material. The toothbrush 34 can
be retained in place by a transparent cover that is attached to the
back card 32. As will be appreciated, other toothbrush packages can
be provided. For example, the toothbrush package 30 might be
provided in the form of a carton or box that contains the
toothbrush 34. The toothbrush 34 can be an electric or manual
toothbrush as is known in the art. The back card 32 has first color
14, a second color 16, and a third color 18. Additional colors may
be provided. For purposes of illustration, the first, second, and
third fields of the display package 30 are shown as the same as
package 10 in FIG. 1. The display package 30 further comprises a
first symbol 22, a second symbol 24, a third symbol 26 and a logo
20, all the same as shown in FIG. 1 for package 10.
[0027] Referring to FIG. 7, a rinse display package 40 is
illustrated in the form of a bottle 44. The package 40 includes a
label 42. The label 42 has first field 14, a second field 16, and a
third field 18. Additional fields may be provided. For purposes of
illustration, the first, second, and third field of the display
package 40 are shown as the same as package 10 in FIG. 1. The
display package 40 further comprises a first symbol 22, a second
symbol 24, a third symbol 26 and a logo 20, all the same as shown
in FIG. 1 for package 10.
[0028] Referring to FIG. 8, display packages, such as packages 10,
30, 40, 110, 210, 410, 710, and 910 can be arranged in a plurality
of package groups 28 and 280. A first package group 28 and a second
package group 280 are illustrated for purposes of discussion. The
first and second package groups 28 and 280 are arranged on a
display unit 52 within a store. The display unit can comprise one
or more shelves, such as shelves 60 and 62 which store the display
packages. Alternatively, the display packages can be hung on a rear
surface 63 of the display unit. While two package groups are
discussed herein, it is contemplated that additional package groups
can be provided on one or more display units. For example, one
display unit might be located on a store aisle while a second
display unit may be located on a store aisle end cap.
[0029] One or more of the package groups may contain at least about
2, 4, 6, 8 or 10 different oral care products and/or less than
about 20, 18, 16, 14, 12, 10, or 8 different oral care products
within the package group. For example, while the first package
group 28 is illustrated as comprising a dentifrice 10, toothbrush
30 and rinse 40, it may further contain additional dentifrices,
rinses, and toothbrushes that are distinct from the dentifrice 10,
toothbrush 30, and rinse 40. In addition or alternatively, the
first package group 28 might contain other product forms, such as
floss, denture compositions, tooth whitening compositions, etc.
[0030] The display packages within the first package group 28 have
at least 1, 2, 3, 4, 5, 6, 7, 8, 9, or 10 and/or less than about
20, 18, 16, 14, 12, or 10 package identifying characteristics in
common. For example, the display packages 10, 30, and 40 in the
first package group 28 have the first field 14, second field 16,
third field 18, logo 20, first symbol 22, second symbol 24, and
third symbol 26. Due to the common or shared package identifying
characteristics, a consumer can recognize that the display packages
in the first package group 28 are related. Further, the shared
package identifying characteristics might also communicate their
applicability to a common consumer characteristic. For instance,
the first, second, and third fields 14, 16, and 18 might comprise
primary colors, such as blue, red, and yellow which might
communicate their applicability to children in a first age range
(e.g., 0 to 6 yrs of age). Similarly, the first symbol 22 might be
an icon or graphic that represents a child within the first age
range. Alternatively, the first, second, and third fields 14, 16
and 18 might comprise secondary colors, such as orange, green, and
purple which might communicate their applicability to children in a
second age range (e.g., 7 to 12 years of age). Similarly, the first
symbol 220 might be an icon or graphic that represents a child
within the second age range. A third package group (not shown)
might be directed to consumers who are interested in superior
health-related benefits (e.g., anti-bacterial) while a fourth
package group (not shown) might be directed to consumers who are
interested in superior beauty related benefits (e.g., advanced
whitening). A fifth package group (not shown) might be directed to
consumers who are interested in basic or traditional oral care
benefits (e.g., anti-cavity or fluoride enhanced toothpastes).
[0031] In some embodiments, it might be desirable for an
identifying package characteristic to be repeated across a
plurality of package groups to illustrate a unified theme among the
distinct package groups. For example, the logo 20 might be repeated
across a plurality of package groups. Referring to FIGS. 4 and 5, a
water element, droplets in FIG. 4 and a splash in FIG. 5, is
illustrated. In another embodiment, an identifying package
characteristic might be repeated across a plurality of package
groups to illustrate common use in a regimen or method of oral care
hygiene. For example, in certain instances it may be desirable for
a consumer to be able to quickly locate different oral care
products, such as a toothpaste, toothbrush, and rinse, that might
be suitable for use with sensitive teeth but which are distributed
in more than one package groups or which might not be co-located
spatially but be present in the same package group. A common
package identifying characteristic, such as second symbol 24, might
be used to signal to the consumer that those products should be
purchased and used together as part of a regimen.
[0032] In order to further assist a consumer in identifying or
locating a package group, an identifier 64 or 66 (shown in FIG. 8)
might be placed near the package group, such as groups 28 and 280,
to assist with identifying the location of the package group. The
identifier can be in the form of text, graphics, or combinations
thereof. Further, the identifier might incorporate some of the same
package identifying characteristics as provided in the display
packages of its associated group. For example, the identifier 64
might incorporate one or more of the first, second, and/or third
fields 14, 16, and 18. In addition, an informational display 68
might be provided adjacent one or more package groups. The
informational display 68 can contain useful information for a
consumer concerning the oral care products, their use, or oral
health related information for the consumer of its associated
package group. For example, if the second package group 280 is
directed to oral care products for use by children ages 0 to 6, the
informational display 68 might contain textual and/or graphical
information concerning oral hygiene for children in this age group,
textual or graphical information concerning the oral care products
in the second package group and their use by children ages 0 to 6,
or dispense coupons related or related promotional information
associated with the second package group 280. The informational
display 68 can be provided in the form of an interactive display.
For instance, the informational display might include a battery
powered display having a screen.
[0033] All documents cited in the Detailed Description of the
Invention are, are, in relevant part, incorporated herein by
reference; the citation of any document is not to be construed as
an admission that it is prior art with respect to the present
invention. To the extent that any meaning or definition of a term
in this document conflicts with any meaning or definition of the
term in a document incorporated herein by reference, the meaning or
definition assigned to the term in this document shall govern.
[0034] While particular embodiments of the present invention have
been illustrated and described, it would be obvious to those
skilled in the art that various other changes and modifications can
be made without departing from the spirit and scope of the
invention. It is significant to note that any of the features,
aspects, or details of any method and/or product described herein
can be combined, either entirely or partially, with any other
feature, aspect, or detail of one or more other methods or products
described herein. It is therefore intended to cover in the appended
claims all such changes and modifications that are within the scope
of this invention.
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