U.S. patent application number 12/229282 was filed with the patent office on 2008-12-25 for method of remotely monitoring an internet web site.
This patent application is currently assigned to Internetseer.com Inc.. Invention is credited to Michael P. Dever, Mark F. McLellan.
Application Number | 20080320339 12/229282 |
Document ID | / |
Family ID | 24923490 |
Filed Date | 2008-12-25 |
United States Patent
Application |
20080320339 |
Kind Code |
A1 |
McLellan; Mark F. ; et
al. |
December 25, 2008 |
Method of remotely monitoring an internet web site
Abstract
A method of performing a service which remotely monitors a Web
site includes the steps of monitoring the site for an error and
notifying a site representative in the event an error is detected
on the site. Advance permission is not obtained prior to sending
the notification and a fee is not charged for the service. The
appropriate e-mail address to which the notification is sent is
identified based on one or more categories and a priority assigned
to all e-mail addresses identified on the monitored site. The
notification may be sent, alternatively, to the representative of a
site linked to the site monitored or to some other interested third
party. Subscribers to the monitoring service may be enrolled
automatically upon submission of their site to a search engine
service or to a domain name registry. The list of service
recipients generated by the monitoring service is usable for other
commercial purposes.
Inventors: |
McLellan; Mark F.; (Newark,
DE) ; Dever; Michael P.; (Thornton, PA) |
Correspondence
Address: |
MORGAN, LEWIS & BOCKIUS LLP
1701 MARKET STREET
PHILADELPHIA
PA
19103-2921
US
|
Assignee: |
Internetseer.com Inc.
Thornton
PA
|
Family ID: |
24923490 |
Appl. No.: |
12/229282 |
Filed: |
August 20, 2008 |
Related U.S. Patent Documents
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Application
Number |
Filing Date |
Patent Number |
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11044653 |
Jan 27, 2005 |
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12229282 |
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09727659 |
Dec 1, 2000 |
6854074 |
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11044653 |
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Current U.S.
Class: |
714/47.1 ;
714/E11.173; 714/E11.179 |
Current CPC
Class: |
G06Q 30/02 20130101;
G06F 2201/875 20130101; G06F 11/0709 20130101; G06F 11/0748
20130101; G06F 11/2294 20130101 |
Class at
Publication: |
714/47 ;
714/E11.179 |
International
Class: |
G06F 11/30 20060101
G06F011/30 |
Claims
1. A method of performing a service of remotely monitoring a site
located on a global communications network comprising the steps of:
(A) monitoring said site for an error; and (B) sending a
notification to a representative of a proprietor of said site in
the event said error is detected on said site; wherein step (B) is
at least initially performed without advance permission of the
representative of said proprietor for at least an initial period
and wherein a fee is not charged for said monitoring service for a
free time period.
2.-68. (canceled)
Description
FIELD OF THE INVENTION
[0001] This invention relates to methods of remotely monitoring
sites located on a global communications network and sending an
electronic notification reporting on the site's performance and, in
particular, indicating the status of errors detected on the site
during the monitoring process. This invention also relates to
methods of acquiring and retaining subscribers to and customers of
a service which remotely monitors sites located on a global
communications network.
BACKGROUND OF THE INVENTION
[0002] Sites supported by the World Wide Web and accessible through
the Internet have become a very popular way for many businesses and
individuals to offer goods and services. Advances in technology
have enabled dramatic increases in Internet connection speeds and
computer power as well as decreases in cost, thereby opening the
door for small businesses to build an online presence and allowing
such small businesses to compete on a level playing field with
larger companies. Indeed, the number of small businesses that
operate Web sites continues to increase at a steady pace.
[0003] For some companies, particularly small companies, the Web is
the principal, or perhaps only, manner for advertising and/or
offering their goods and services. In addition to maintaining their
own Web sites, many companies pay third parties to advertise their
goods and services on the third parties' Web sites. Still others
create links to and from third party Web sites, thereby
establishing relationships with strategic Web partners and
increasing traffic to their sites. For these reasons and others
well known to those skilled in the art, continuous accessibility
and error free operation of a company's Web site, and the Web sites
of those that are linked to or affiliated with the company, are
critical to maintaining a viable Web based business.
[0004] Studies show that, on average, many Web sites experience
some type of error event approximately once every two months. For
many reasons, there exists a need for companies to identify any
instances in which their sites (or those of third parties) are
experiencing errors. For example, if an error on a site is
detected, attempts to resolve such error can be made. In addition,
many companies who advertise on others' Web sites may tolerate only
a minimal time period during which such sites are experiencing
errors. Similarly, companies building alliances with other
Web-based businesses or investing in such businesses may require
that a Web site be experiencing minimal or no errors for a certain
percentage of time prior to beginning a relationship with such
Web-based business or continuing such a relationship. Moreover,
Web-based businesses may be interested in learning that the
percentage of error-free time for their Web site is very small.
This type of information could serve as a valuable marketing tool.
Along these same lines, companies may be interested in learning
about the Web site difficulties or successes of their
competitors.
[0005] Thus, there exists a need for Web site monitoring services
to enable users to track and evaluate the performance of their Web
sites or the Web sites of others. At present, there are two
different varieties of Web site monitoring services, remote
monitoring and on-site monitoring. Many companies currently
providing remote monitoring services present a relatively complex
offering of services and may charge relatively high fees for such
services. Thus, such remote monitoring services likely focus on
serving larger Web-based businesses. On-site monitoring involves
use of software that is either downloaded or installed and resides
on the customer's servers. Such software is used to monitor
systems, intranets and test loads on the customer applications.
On-site monitoring software applications typically involve
relatively high up front costs in addition to monthly license fees.
Thus, on-site software is not a practical solution for small
businesses with a limited budget. In general, such software usually
monitors only the systems of the particular customer that has
installed the software on its servers and does so locally, not
remotely. Thus, such software does not provide a comprehensive
monitoring solution.
[0006] Therefore, there exists a need for a free service which
remotely monitors the operation of potentially all Web sites
accessible via the Internet and reports the results of such
monitoring in a convenient fashion to any party which may be
interested in such information. The need is particularly acute for
small businesses of limited resources, which depend on the
relatively continuous and error-free operation of their Web sites
to succeed.
[0007] In addition to this identified need, there exists a need on
the part of monitoring service providers to reach the market of
potential service recipients in an effective, scalable and cost
efficient manner. Traditional methods of identifying, acquiring and
retaining customers include, for example, direct advertising to
target audiences. However, such methods are less than desirable
because they may not reach a large enough audience, are relatively
expensive to employ on a per customer basis, and result in
relatively low customer acquisition and growth rates. Thus, the
need for a comprehensive method of identifying potential recipients
of monitoring services and a low cost, rapidly scalable method of
acquiring customers which results in high retention rates and
recurring revenue is apparent.
SUMMARY OF THE INVENTION
[0008] A method of performing a service of remotely monitoring a
site located on a global communications network includes monitoring
the site for an error and sending a notification to a
representative of a proprietor of the site in the event an error is
detected on the site. The notification is sent, at least initially,
without advance permission of the representative of the proprietor
for at least an initial time period. In addition, a fee is not
charged for the monitoring service for a free time period.
[0009] A method of performing a service of remotely monitoring a
site located on a global communications network includes monitoring
the site for an error and sending a notification to a
representative of a proprietor of a site which is linked to the
site being monitored, in the event an error is detected on the
site. The notification is sent, at least initially, without advance
permission of a representative of a proprietor of the site and/or
of a representative of a proprietor of the linked site for at least
an initial time period. In addition, a fee is not charged for the
monitoring service for a free time period.
[0010] A method of performing a service of remotely monitoring a
site located on a global communications network includes monitoring
the site for an error and sending a notification to an interested
third party in the event an error is detected on the site. The
notification is sent, at least initially, without advance
permission of the representative of the proprietor of the site
and/or of the interested third party for at least an initial time
period. In addition, a fee is not charged for the monitoring
service for a free time period.
[0011] The interested third party is any party other than a
representative of a proprietor of the site. In particular, the
interested third-party can be an entity which offers one or more
products or services which are similar to one or more products or
services offered on the site; an entity which advertises products
on the site; a consumer of products or services offered on the
site; an entity which has a financial interest in the site; an
entity which sells advertising space on the site; a press member;
or an entity advising a third party who has an interest in the
site.
[0012] In accord with one aspect of the invention, the notification
is sent after expiration of the initial time period only upon
granting of permission by either the representative of the
proprietor of the site; by the representative of the proprietor of
the linked site; and/or by the interested third party. In some
aspects of the invention, an offer of enhanced services is included
in notifications sent after the granting of permission.
[0013] The monitoring may include an attempt to download a header
(all or a portion) from the site being monitored and detecting an
error if the attempt is unsuccessful. Alternatively, the computer
programming language and/or graphics, or the entire page, of the
site may be included in the download attempt. These monitoring
steps may be repeated at regular intervals. When the monitoring
service detects that any error previously detected has been
corrected, a notification may be sent to a representative of the
proprietor of the site; to the representative of the proprietor of
the linked site; and/or to the interested third party. The
monitoring may be performed from a variety of locations, in a cycle
or otherwise.
[0014] A method of identifying at least one appropriate electronic
mail address to which a notification is sent upon an occurrence of
an error in a site, located on a global communications network,
which is being monitored for the occurrence of errors, includes
extracting at least one electronic mail addresses from the site.
Each electronic mail address extracted is assigned one or more
categories and a priority. At least one appropriate electronic mail
address to which the electronic notification is sent upon the
occurrence of the error in the site is identified, based upon the
priority assigned. The notification is performed, at least
initially, without the advance permission of a representative of a
proprietor of the site. In addition, a fee is not charged for the
monitoring.
[0015] The categories may be assigned based on a variety of factors
including the domain of the electronic mail address; the subject
matter of the electronic mail address; and the location of the
electronic mail address on the site. The priority is assigned based
on the weights assigned to each category assigned to the electronic
mail address. The notification may cease being sent upon receipt of
a predetermined response from a user associated with the
appropriate electronic mail address.
[0016] A method of enrolling a subscriber in a service, which
remotely monitors a site located on a global communications network
for errors and which sends a notification to an electronic mail
address upon detecting an error on the site, includes identifying
an electronic location address of the site upon submission of the
electronic location address to a search engine service. A
proprietor electronic mail address associated with a representative
of a proprietor of the site is assigned upon submission of the
electronic mail address to the search engine service. The
electronic location address is automatically included in a database
of electronic location addresses associated with one or more
additional sites which are located on the global communications
network and which are monitored by the monitoring service. The
proprietor electronic mail address is automatically identified as
the electronic mail address to which a notification is sent upon
the detection of an error on the site by the monitoring
service.
[0017] A method of enrolling a subscriber in a service, which
remotely monitors a site located on a global communications network
for errors and which sends a notification to an electronic mail
address upon the occurrence of a site event, includes identifying
one or more potential electronic location addresses upon submission
of an electronic location address to a domain name registry service
for registration. A proprietor electronic mail address associated
with a representative of a proprietor of the site is assigned upon
submission of the electronic mail address to the domain name
registry service. The potential electronic location addresses are
automatically included in a database of electronic location
addresses associated with one or more additional sites which are
located on the global communications network and which are
monitored by the monitoring service. The proprietor electronic mail
address is automatically identified as the electronic mail address
to which the notification is sent upon the occurrence of the site
event. The site event may correspond to registration of the
electronic location address with the domain name registry service;
may occur when the site becomes accessible by users of a global
communications network; or may correspond to detection of an error
in the site by the monitoring service.
[0018] A method of generating a list of at least one recipient of a
remote monitoring service, which detects one or more events on a
site located on a global communications network is at least
initially generated without advance permission from the recipient.
The list is usable for a number of commercial purposes in addition
to the monitoring service. The monitoring service is rendered by a
service provider without payment by the recipient. In addition, the
service is rendered to the recipient continually until the
occurrence of a terminating event. The terminating event may be the
receipt by the service provider of a request by the recipient to
terminate the monitoring service or a failure of the service
provider to receive a response from the recipient.
BRIEF DESCRIPTION OF THE ILLUSTRATED EMBODIMENTS
[0019] A more complete understanding of the invention may be
obtained by reference to the drawings in which:
[0020] FIG. 1 illustrates a flow diagram of the Web mapping process
of a preferred embodiment of the present invention.
[0021] FIGS. 2A and 2B illustrate a flow diagram of the monitoring
system of a preferred embodiment of the present invention.
[0022] FIG. 3 illustrates an example of an electronic mail
notification.
[0023] FIG. 4 illustrates an example of an electronic mail
notification.
[0024] FIG. 5 illustrates an example of an electronic mail
notification.
[0025] FIG. 6 illustrates an example of an electronic mail
notification.
[0026] FIG. 7 illustrates an example of an electronic mail
notification.
[0027] FIG. 8 illustrates an example of an electronic mail
notification.
[0028] FIG. 9 illustrates an example of an electronic mail
notification.
[0029] FIG. 10 illustrates an example of a periodic Web site
performance report sent via e-mail.
[0030] FIG. 11 illustrates an example of a periodic Web site
performance report accessible via a web site.
[0031] FIG. 12 illustrates a flow diagram of search engine service
co-enrollment.
[0032] FIG. 13 illustrates an example of a search engine
co-enrollment electronic mail notification.
[0033] FIG. 14 illustrates a flow diagram of domain name registry
co-enrollment.
[0034] FIG. 15 illustrates a flow diagram of Web mapping and list
generation.
[0035] FIG. 16 illustrates the hardware associated with the
monitoring system of a preferred embodiment of the present
invention.
[0036] FIG. 17 illustrates the hardware associated with the
monitoring system of a preferred embodiment of the present
invention.
[0037] FIG. 18 illustrates a flow diagram of the e-mail address
identification process.
[0038] FIG. 19 illustrates an example of a sample category/weight
chart.
[0039] FIG. 20 illustrates a data model of a preferred embodiment
of the present invention.
DETAILED DESCRIPTION OF THE INVENTION
[0040] As used herein: "electronic mail" or "e-mail" refers to the
transmission of messages over communications networks, which e-mail
systems may be confined to a single computer system or which have
gateways to other computer systems; "global communications network"
refers to a network such as the Internet; "HTML" or "hypertext
markup language" refers to the authoring language used to create
documents on the World Wide Web, which defines the structure and
layout of a Web document by using a variety of tags and attributes;
"META tag" refers to an HTML tag that provides information about a
Web page, which does not affect how the page is displayed but
instead provides information such as who created the page, how
often it is updated, what the page is about, and which keywords
represent the page's content; "spider" or "spidering" refers to a
program that automatically fetches URLs associated with pages on
the Web; "top level domain" refers to the suffix attached to
Internet domain names, for example, .com, .gov, .net, org, .uk, and
.ca; "uniform resource locators" or "URL" refers to an address of a
certain page, file or directory on the Web; and "World Wide Web" or
"Web" refers to a system of Internet servers that support specially
formatted documents, referred to as "Web pages."
[0041] In accordance with a preferred embodiment of the present
invention, a database of URLs is developed by way of a Web mapping
process. In particular, the database of URLs is created by first
developing an initial list of selected URLs. The Web pages
associated with the initial list of URLs are then subjected to a
robot, preferably an Internet spidering application developed
using, for example, PERL, TCL, or Java. The spidering application
downloads a Web page and extracts all of the hypertext links to
other URLs found on that page, thereby identifying additional URLs.
As the spidering process continues, a master list of URLs is
propagated, along with the links that connect one URL to another.
The URLs identified by the spidering process, and the links that
connect them, are saved in a database. Both the full URL and the
parent URL are saved.
[0042] Each URL in the database is assigned a category based on a
number of factors. Some examples of these factors are as follows.
URLs containing identified category keywords are assigned a
predefined category. URLs whose content contains identified
category keywords in the META keywords and description tags are
assigned a predefined category. URLs whose content contains at
least three unique international characters (e.g., u, n, a, .ae
butted., c, e) are categorized as being in a language other than
English. URLs containing exactly one tilde character (.about.) are
categorized as being an individual's personal Web page. URLs ending
with file extensions known to be dynamic content (e.g., .jsp, .asp,
.cgi, .dll) are categorized as being dynamic. HTML resources
containing META "charset" tags are categorized by character set
(e.g., <META HTTP-EQUIV="Content-Type" content="text/html;
charset=gb.sub.--2312-80"> refers to simplified Chinese). HTML
resources containing the "lang" attribute in their <HTML>
tags are categorized by language, as set forth by the ISO 639
standard. For instance, <HTML lang="fr"> indicates that the
Web page was written in French. A category is assigned to each URL
based on its top-level domain. For instance, the URL
http://www.instra.com.au/faq.htm would be assigned the domain
category "com.au". A category is assigned to each URL based on Web
server keywords found in the HTTP server headers (e.g., "Server:
Microsoft-IIS/4.0" is assigned the "IIS" web server category). A
category is assigned to each URL based on operating system keywords
found in the HTTP server headers (e. g., "Server: Apache/1.3.14
(Unix)" would be assigned the "Unix" operating system category).
Each category has a weight associated with it. A priority is
assigned to each URL based the weights of the URL's assigned
categories. For example, in one embodiment, the weights may be
added to determine priority. A sample chart showing categories and
their associated weights for an exemplary URL is shown in FIG.
19.
[0043] The process for identifying the appropriate electronic mail
address to send a notification regarding events occurring on a site
is depicted by the flow diagram in FIG. 18. In addition to
extracting URLs, the spidering application extracts in step 1802
each electronic mail address it identifies on each Web page
spidered. Each electronic mail address is identified as being
associated with the URL corresponding to the page on which the
electronic mail address was identified and is saved on a database.
Each electronic mail address associated with each URL is
categorized in step 1804 and assigned a priority in step 1806.
Electronic mail address categories are assigned based upon several
factors including, for example, whether the electronic mail address
has the same domain as the URL associated with it; the subject
matter of the electronic mail address (e.g., career, customer
service, technical support, information, jobs, legal, questions,
sales or Webmaster related); and/or the position of the electronic
mail address on the page of the site. Other factors may also be
considered. Each of the categories is weighted and a priority is
assigned. For example, in one embodiment, the weights may be added
to determine priority. Based upon the priority assigned, one or
more electronic mail addresses are identified as the appropriate
electronic mail address(es) to contact for events occurring on a
specified URL in step 1808. The electronic mail address(es)
identified may be associated with some representative of the
proprietor of the site, which includes the proprietor himself. In
the event that one particular electronic mail address is identified
as the appropriate electronic mail address to contact for events
occurring on more than one URL, such electronic mail address may be
assigned a different priority for each URL to which it is
assigned.
[0044] In accordance with a preferred embodiment of the present
invention, certain URLs are flagged as disallowed during the
database development and Web mapping process. For example, any URL
corresponding to a Web site which includes a file (such as a
robot.txt file) indicating that certain resources on the site are
not to be accessed by robots are flagged as disallowed. Also,
certain pages of a Web site may include META tags indicating that
robots are not to access that resource. URLs associated with these
pages are similarly flagged as disallowed.
[0045] The spidering process is implemented periodically with
respect to the URLs in the database, thereby updating and adding to
the database of URLs, links and associated electronic mail
addresses. Each URL identified and links to and from it are saved
in a URL table. This information is stored, for example, in table
2001 of FIG. 20. Each electronic mail address identified is saved
in an electronic mail address table. This information is stored,
for example, in table 2002 of FIG. 20. Each electronic mail address
and corresponding URL is saved in a URL/electronic mail address
assignment table. This information is stored, for example, in
tables 2003 and 2004 of FIG. 20.
[0046] With further reference to FIG. 20, table 2010 holds
information relating to the parameters of the monitoring system.
Table 2012 contains information relating to the top level domain
names identified during the spidering process, including a
description and the date each was found by the spider. Tables 2016
and 2014 hold information pertaining to any robots.txt files
identified during the spidering process, including the URLs on
which such files were found.
[0047] FIG. 1 provides an overview of the Web mapping process and,
in particular, of the method by which the database of URLs and
associated electronic mail addresses is developed in accordance
with one embodiment of the present invention. In step 101, a URL is
selected from the initial list of URLs. In step 102, the URL is
reviewed to determine whether robots, such as spiders, are
disallowed. If spidering is disallowed in step 103, the URL is
flagged as disallowed in step 104 and, if there exist more URLs to
process in step 105, the process begins again at step 101. If there
exist no additional URLs to process in step 105, the process is
complete at step 106. If spidering is not disallowed, the HTML of
the page is downloaded in step 107. If META tags, which exclude
spidering, are detected during the download in step 108, the URL is
flagged as disallowed in step 104. If such META tags are not
detected during the download in step 108, electronic mail addresses
and additional URLs are extracted from the page in step 109. In
step 110, each electronic mail address is assigned a category. In
step 111, each electronic mail address is added to a list for
future processing. Each URL is assigned a category in step 112, and
added to the list for future processing in step 113. The URL and
identification of the parent URL are saved in step 114. All URLs
and electronic mail addresses which are not flagged during the
process are submitted to the monitoring system in step 115.
[0048] In one embodiment, the monitoring system is developed using
Sun Java JDK 1.2 and runs on Solaris, which connects to an Oracle
8i Enterprise Server. A preferred embodiment of the monitoring
process is described as follows with reference to FIG. 2A. The
monitoring is performed, in the preferred embodiment, every hour
beginning in step 202. In other embodiments, the monitoring process
may begin more or less frequently. The URLs to be monitored are
selected from the database in step 204 based on their priorities.
The URL is first assigned one or more categories as shown in step
112 of FIG. 1, each category having an associated weight. A
priority is assigned based on the weights of each of the URL's
assigned categories. The monitoring is performed in step 206 by
attempting to download all or any portion of a page associated with
the URL. For example, a header (all or a portion) of the page alone
may be included in the download attempt. By way of further example,
the computer programming language, such as HTML, and/or the
graphics from the page may be included in the download attempt.
Alternatively, an attempt is made to download the entire page. In
step 208, it is determined whether an error has occurred. An error
event is experienced, for example, if the host name in the URL
cannot be resolved to an IP address; if a connection is made to the
Web server and the Web server returns a response code greater than
399; or if a connection is made to the Web server and the Web
server does not return the requested header or URL content within a
specified period of time.
[0049] In some embodiments, quality control mechanisms are used to
ensure the integrity of the monitoring process. For example, upon
the detection of an error event on a given URL, two additional
download attempts may be made to confirm the error event.
[0050] If the URL is not experiencing an error, the process is
completed in step 210. Upon the occurrence of an error event on a
particular URL, an electronic notification is sent in step 212,
using for example Microsoft SMTP, to at least one of the
appropriate electronic mail addresses assigned to the URL based on
the priority assigned to the electronic mail address, as discussed
with reference to FIG. 18. For example, the electronic notification
may be sent to an electronic mail address associated with the URL
and assigned a priority of 1. Alternatively, an electronic
notification may be sent to two electronic addresses associated
with the URL, one assigned a priority of 1 and one assigned a
priority of 2, such priorities being assigned based on the weights
(for example, the sum of the weights) assigned to the URL's
associated categories. In a preferred embodiment, only a
predetermined limited number of electronic mail notifications are
sent to a particular electronic mail address over a certain period
of time so as not to bombard any one particular recipient with
electronic mail notifications.
[0051] Upon the occurrence of an error event on a particular URL,
an electronic notification may be sent, alternatively or in
addition to a representative of a proprietor of a site, to a
representative of a proprietor of a site which is linked to the
monitored site or to an interested third party. The interested
third party is any party other than a representative of a
proprietor of the site being monitored. By way of example, the
interested third party may be an entity which offers products or
services which are similar to products or services offered on the
site; an entity which advertises products or services on the site;
a consumer of products or services offered on the site; an entity
which has a financial interest in the site; an entity which sells
advertising space on the site; a member of the press; or an entity
advising a third party who has an interest in the site.
[0052] In the preferred embodiment, the initial electronic
notification, such as the example shown in FIG. 3, includes a
statement 301 that an error event has been detected. In addition,
the electronic notification may include a mechanism 302 pursuant to
which the recipient of the electronic notification can indicate
that the recipient does not wish to receive further notifications,
given that the initial notification is sent without the advance
permission of the recipient. The electronic notification preferably
includes a mechanism by which the recipient of the electronic
notification may register for continued monitoring services. For
example, as shown in FIG. 3, the electronic notification may
include a link 303 to a Web site page which includes a registration
form. The registration form may require that the user enter the
URLs of the Web sites they want to have monitored (up to a certain
number, e.g., two); the electronic mail address to which error
notifications should be sent; and a password to activate the user's
account. Additional information such as job title, nature of the
business and size of the company may also be required. Upon
subscribing to the Web site monitoring service, an electronic error
notification, such as that shown in FIG. 4, is sent upon the
detection of an error on the site.
[0053] Once the notification is sent in step 212, the user response
is determined in step 214. If the user responds by indicating that
it does not wish to receive any further notifications (such as, for
example, including the term "cancel" in the subject field of a
reply e-mail or by any other means as directed by the service
provider) in step 218, the electronic mail address is flagged in
step 226 and the process is completed in step 228.
[0054] If the user responds by following the URL in the
notification in step 216, a determination must be made in step 230
as to whether the user signs up for the monitoring service. If the
user does not sign up for the monitoring service, in step 232 the
system logs the visit as a click through and the process is done in
step 234. If the user signs up for the service, in step 236 the
system flags the electronic mail address as signed up and, in step
238, the system logs the visit as a conversion and the process is
completed in step 240.
[0055] Preferably, if the recipient simply does not respond to the
electronic notification in step 220, the URL is tagged in step 222
with a numeric indication that a notification has been sent to the
recipient and the recipient did not respond and the process is
completed in step 224. While an additional notification may be sent
to that recipient indicating that the site is off error, further
electronic mail notifications regarding future errors may not be
sent to that user with respect to that URL for some predetermined
period of time. For example, an electronic mail notification for
future errors will not be sent to that electronic mail address
(currently assigned a value of one given that one notification has
been sent and no response was received) until the monitoring
service provider determines that electronic mail addresses with a
numeric value of more than one will be sent notifications in the
event their sites are on error.
[0056] With reference to FIG. 2B, after the monitoring process is
commenced in step 242, and it is determined whether there is an
error in step 244, if there is no error, the process is done in
step 246. If an error exists, a notification is sent in step 248.
Once the error is detected and the initial electronic notification
is sent, the URL is tested periodically, for example, every
one-half hour as shown in step 250. After a predetermined period of
time (e.g., one-half hour), it is determined in step 252 whether
the error event persists. If there remains an error, it must be
determined in step 249 whether to send a second notification. If
so, a second electronic notification may be sent in step 248
reporting that the error event persists. If not the monitoring
continues in step 250. The cycle continues and if, after a
predetermined period of time (e.g., twenty-four (24) hours), the
error event persists, a third electronic notification may be sent
reporting that the error event persists and regular monitoring of
the site will cease. Further monitoring may be performed
infrequently on long term errors such as these. When the error
event ceases to exist with regard to the URL, an electronic
notification is sent indicating that the error event has been
resolved in step 254 and the process is complete in step 256. An
example of an electronic notification indicating that the error has
been resolved is shown in FIG. 4.
[0057] Some examples of electronic notifications sent to a
subscriber to the monitoring service are shown in FIGS. 5, 6, 7, 8,
and 9. FIGS. 5 and 6 show examples of the first error alert sent to
a subscriber. FIG. 7 shows an example of a final alert sent to a
subscriber. FIGS. 8 and 9 show examples of recovery notifications
sent to a subscriber indicating that the URL is off error.
[0058] If after any electronic notification the user receiving such
notification requests that the notifications cease, no further
notifications regarding the status of the error, or any error
occurring in the future, will be sent to that recipient.
[0059] In addition to the electronic notifications sent upon the
occurrence of error event detection and resolution, periodic
performance reports, which detail the monitoring activity on the
URL, may be provided. Such reports may be, for example, weekly and
include information such as the number and duration of error
events, percentage of time the site is or is not on error, the
amount of time required to download the HTML content of a Web page,
and/or the time required to connect to the site's server. The
report may be, by way of example, in the form shown in FIG. 10 or
in FIG. 11. Graphs and tabular performance information displaying
the performance of the URL monitored over a specified period of
time may also be provided. Such reports may include information as
to all monitoring tests performed, not just tests that detected an
error event. The reports may also include, in some embodiments,
information as to the performance of competitor's sites, status of
links from or to the monitored site and the performance of the Web
site as monitored from multiple geographic locations.
[0060] In the preferred embodiment, an electronic notification sent
after the initial notification may include an offer of enhanced
services. Such enhanced services may be enhanced monitoring
services which allow for extensive customization of the standard
monitoring service and/or provide additional services. A fee may be
charged for such enhanced monitoring services. By way of example,
the number of URLs monitored, as well as the frequency of the
monitoring, may be increased in the enhanced monitoring service
embodiment. Recipients of enhanced monitoring services may also
specify critical paths to be monitored. Critical paths are a series
of URLs, in order, that replicate various Web site functions, such
as the path a buyer would take in ordering a product from a site.
In addition, the form of the notification (such as phone, pager or
electronic mail); the individuals to be contacted at various times;
and the geographic locations from which the monitoring will be
conducted may be customized in the enhanced monitoring services
embodiment. Preferably, for example, as part of the enhanced
monitoring services, the monitoring is performed from more than one
location in a cyclical fashion. For example, a URL may first be
monitored remotely from a location in Philadelphia, Pa., then in
Chicago, Ill., then in San Francisco, Calif., and then in London,
England, thereby more accurately replicating the pattern of actual
visits to the Web site. A hardware diagram for accomplishing this
aspect is shown in FIG. 17.
[0061] In other preferred embodiments, the enhanced services
constitute third party offers of services or products or other
advertising content. In addition, the enhanced services may
comprise an opportunity for the user to opt-in to receive dedicated
electronic mail containing targeted offers from third parties. The
enhanced services may comprise, in some embodiments, an offer to
allow the recipient of the notification to perform Web mapping and
monitoring services on behalf of the monitoring service provider.
Other offers of enhanced services may comprise additional Internet
business services, including log file analysis, Web site
performance evaluation and optimization, and e-mail marketing
technology services.
[0062] One or more of aspects of the enhanced services may,
alternatively, be included in the initial notification.
[0063] Electronic records of the monitoring activity are maintained
in, for example, tables 2005, 2006, 2007, 2008, and 2009 of FIG.
20. Such records may include, by way of example, which URLs
produced an error, when and for how long; and dates, times and
subject matter of electronic notifications sent. Such records can
be used, for example, to prepare periodic reports of Web site
performance referred to herein.
[0064] Thus, the methodologies of the present invention are capable
of mapping millions of Web sites and the links that connect them,
proactively monitoring these sites daily and, when applicable,
sending electronic mail notifications to the most appropriate
contact person alerting them to the error event. The methodologies
used for assigning URLs and electronic mail addresses different
categories and priorities help to ensure that only entities most
interested in receiving the monitoring service are sent electronic
notifications. The electronic notification and response process is
managed to maximize conversion of prospects to new subscribers and
to minimize negative responses. In addition, these methodologies
provide a trusted platform for the monitoring service provider, as
well as third parties, to upsell additional services to recipients
of the monitoring service.
[0065] In other embodiments, the monitoring service may be offered
in connection with strategic partners, for example, other companies
serving the small business market, domain name registrars, Internet
service providers, hosting services, Internet consulting and Web
development companies, e-commerce enablers and mass-market Internet
services, such as search engines.
[0066] For example, a subscriber may automatically be enrolled in
the remote Web site monitoring service of the present invention
when the subscriber submits one or more URLs of one or more sites
to a Web search engine service. A flow chart illustrating this
process is shown in FIG. 12. With reference to FIG. 12, each URL
submitted to the search engine service in step 1201 is
automatically included in the database of URLs to be monitored in
step 1203. The electronic mail address submitted by the subscriber
in connection with each URL during the search engine service
registration process is identified in step 1202 and automatically
identified as the electronic mail address to which a notification
is sent upon the detection of an error in step 1204. In the event
the electronic mail address submitted by the subscriber to the
search engine is invalid, a new appropriate electronic mail address
will be identified by the spidering process described elsewhere
herein with reference to FIG. 18. Any password which may be
required by the monitoring service may be randomly generated and
assigned. An electronic mail notification, such as that shown in
FIG. 13 by way of example, may be sent to the subscriber informing
the subscriber not only that the URL has been registered with the
search engine service 1301, but also that the URL will be monitored
and an electronic notification sent if the URL is experiencing an
error event 1302. A mechanism is provided 1303 pursuant to which
the subscriber can request that no further notifications be sent to
his or her electronic mail address.
[0067] In another example, a subscriber may automatically be
enrolled in a remote Web site monitoring service of the present
invention when the subscriber submits the URL of the site to a
domain name registry seeking registration of the domain. A flow
chart illustrating this process is shown in FIG. 14. With reference
to FIG. 14, one or more potential URLs are identified when the
domain name is submitted to the domain name registry in step 1401
and are automatically included in the database of URLs to be
monitored in step 1403. One or more electronic mail addresses
submitted by the subscriber in connection with the registering of
the domain name are identified in step 1402 and are automatically
identified as the electronic mail address(es) to which a
notification is sent upon the detection of a site event by the
monitoring service in step 1404. The site event may correspond to
registration of the URL with the domain name registry service; may
occur when the site becomes accessible by users of the Internet; or
may correspond to detection of an error in the site by the
monitoring service.
[0068] In addition to the monitoring service provider sending
electronic notifications, the monitoring service provider and its
strategic partner, such as the search engine service or the domain
name registry, may maintain a co-branded Web site where users of
the monitoring service may visit to view a report on the
performance of their Web site.
[0069] In a further embodiment, a list of recipients of the remote
Web site monitoring service is generated by way of the Web mapping
process described earlier. A flow chart illustrating this process
is shown in FIG. 15. The list is usable for a number of commercial
purposes in addition to the monitoring service. The list is at
least initially generated without advance permission from the
recipient in step 1501 and the monitoring service is rendered by a
service provider without payment by the recipient (or in some cases
even the knowledge of the recipient) in step 1502. The service is
then rendered to the recipient continually until the occurrence of
a terminating event in step 1503, which may be the receipt by the
service provider of a request by the recipient to terminate the
monitoring service or a failure of the service provider to receive
a response from the recipient after an initial error notification
is sent.
[0070] The hardware requirements for a preferred embodiment of the
present invention are shown in FIG. 16. Two servers 1602 and 1603
are housed at premises used by the monitoring service provider at
location 1601. Application server 1602 performs the monitoring
services. Database server 1603 stores the URL and electronic mail
address information. Servers 1602 and 1603 are connected to the
Internet 1604 by means which are well known in the art. FIG. 17
illustrates a further embodiment of the present invention in which
the monitoring is performed from a plurality of locations in
addition to the premises of used by the monitoring service provider
1701 to house the database server 1705 and application server 1706.
Additional applications servers 1707 and 1708 are housed in
locations 1703 and 1702 and perform monitoring services in addition
those performed by applications server 1706 at location 1701.
Servers 1707 and 1708 are connected to the Internet 1704 by means
which are well known in the art. The monitoring services are
preferably performed in a cycle from locations 1701, 1703, and
1702, from servers 1706, 1707, and 1708.
[0071] The previous description of the preferred embodiments is
provided to enable those skilled in the art to make and use the
present invention. The various modifications to these embodiments
will be readily apparent to those skilled in the art, and the
generic principles defined herein may be applied to other
embodiments without the use of the inventive faculty. For example,
the systems and methods of the present invention may be used to
monitor not only web sites, but also all devices which operate via
a global communications network such as appliances, including
household appliances, PDAs or cellular telephones.
[0072] Thus, the present invention is not intended to be limited to
the embodiments shown herein but is to be accorded the widest scope
consistent with the principles and novel features disclosed
herein.
* * * * *
References