U.S. patent application number 11/894733 was filed with the patent office on 2008-07-31 for electronic television program guide schedule system and method with remote product ordering.
Invention is credited to Bruce Davis, Michael Dean Ellis, Edward Bruce Knudson, Larry Miller.
Application Number | 20080184315 11/894733 |
Document ID | / |
Family ID | 23700490 |
Filed Date | 2008-07-31 |
United States Patent
Application |
20080184315 |
Kind Code |
A1 |
Ellis; Michael Dean ; et
al. |
July 31, 2008 |
Electronic television program guide schedule system and method with
remote product ordering
Abstract
An electronic program schedule system with product ordering
capability which includes a data processor for receiving program
schedule information for a plurality of programs, and a user
control apparatus, such as a remote controller, for generating user
control commands and transmitting signals to the data processor in
response thereto. The television program schedule information is
displayed on a display apparatus such as a television receiver. A
video display generator receives video control commands from the
data processor and program schedule information and displays a
portion of the program schedule information on the receiver. The
program schedule information indicates the availability of a
product or service for certain of the programs included in the
program information, wherein the product or service is associated
with the program, such as a program transcript or videocassette.
The viewer utilizes the remote control apparatus to generate a
first command for displaying information on the receiver describing
the product or service, and a second command for placing an order
for the product or service. The data processor receives the user
control commands and in response to the first command causes the
video display generator to display information describing the
product or service and in response to the second command generates
an order for the product or service.
Inventors: |
Ellis; Michael Dean;
(Boulder, CO) ; Davis; Bruce; (Greenwood Village,
CO) ; Knudson; Edward Bruce; (Littleton, CO) ;
Miller; Larry; (Greenwood Village, CO) |
Correspondence
Address: |
ROPES & GRAY LLP
PATENT DOCKETING 39/361, 1211 AVENUE OF THE AMERICAS
NEW YORK
NY
10036-8704
US
|
Family ID: |
23700490 |
Appl. No.: |
11/894733 |
Filed: |
August 20, 2007 |
Related U.S. Patent Documents
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Application
Number |
Filing Date |
Patent Number |
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10390510 |
Mar 14, 2003 |
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11894733 |
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|
09428588 |
Oct 27, 1999 |
6771317 |
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10390510 |
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09368198 |
Aug 4, 1999 |
6275268 |
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09428588 |
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08428809 |
Apr 24, 1995 |
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09368198 |
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Current U.S.
Class: |
725/60 ;
348/E5.099; 348/E5.105; 348/E7.034; 348/E7.036; 348/E7.061;
348/E7.063; 348/E7.071; 348/E7.075 |
Current CPC
Class: |
H04N 5/445 20130101;
H04N 21/482 20130101; H04N 21/47815 20130101; H04N 21/4345
20130101; G06Q 10/087 20130101; H04N 21/84 20130101; A63F 13/12
20130101; H04N 21/4524 20130101; H04N 7/165 20130101; H04N 7/17318
20130101; H04N 21/4821 20130101; H04N 7/163 20130101; H04N 5/44543
20130101; A63F 2300/409 20130101; H04N 7/17354 20130101; H04N
21/4753 20130101; H04N 7/0887 20130101; H04N 7/173 20130101; H04N
21/47211 20130101; H04N 7/0884 20130101; H04N 21/472 20130101; A63F
13/338 20140902; H04N 21/47 20130101 |
Class at
Publication: |
725/60 |
International
Class: |
H04N 5/445 20060101
H04N005/445 |
Claims
1. (canceled)
2. A method for allowing a user to order television programs using
an interactive interface, comprising: displaying information for a
television program on a display; displaying an indication that the
television program is available to be purchased; providing the
television program for purchase in a plurality of formats; enabling
the user to select one of the plurality of formats; and ordering
the television program in the selected format in response to a user
input.
3. The method defined in claim 2, wherein displaying the
information for the television program comprises displaying the
information for the television program in a grid guide.
4. The method defined in claim 2, wherein at least one of the
plurality of formats is selected from the group consisting of VHS
format, Beta format, and a transcript.
5. The method defined in claim 2, wherein a price is associated
with each of the plurality of formats, the method further
comprising displaying the price associated with the selected
format.
6. The method defined in claim 5, further comprising: enabling the
user to scroll through the plurality of formats; and automatically
updating the displayed price to reflect a currently selected
format.
7. The method defined in claim 2, further comprising enabling the
user to select a desired payment method from a plurality of payment
methods for purchasing the television program.
8. The method defined in claim 7, wherein at least one of the
plurality of payment methods is selected from the group consisting
of a credit card and adding the purchase price of the television
program to a user's bill for program services.
9. The method defined in claim 2, further comprising enabling the
user to select a desired shipping method for shipping the
television program.
10. The method defined in claim 9, further comprising displaying
different price information for each shipping method.
11. The method defined in claim 2, further comprising displaying a
screen that allows the user to enter address information that is
used when ordering the product.
12. The method defined in claim 2, further comprising extracting
the user's address from a program services billing system.
13. A system for allowing a user to order television programs using
an interactive interface, the system comprising user equipment
configured to: display information for a television program on a
display; display an indication that the television program is
available to be purchased; provide the television program for
purchase in a plurality of formats; enable the user to select one
of the plurality of formats; and order the television program in
the selected format in response to a user input.
14. The system defined in claim 13, wherein the user equipment is
further configured to display the information for the television
program in a grid guide.
15. The system defined in claim 13, wherein at least one of the
plurality of formats is selected from the group consisting of VHS
format, Beta format, and a transcript.
16. The system defined in claim 13, wherein a price is associated
with each of the plurality of formats and wherein the user
equipment is further configured to display the price associated
with the selected format.
17. The system defined in claim 16, wherein the user equipment is
further configured to: enable the user to scroll through the
plurality of formats; and automatically update the displayed price
to reflect a currently selected format.
18. The system defined in claim 13, wherein the user equipment is
further configured to enable the user to select a desired payment
method from a plurality of payment methods for purchasing the
television program.
19. The system defined in claim 18, wherein at least one of the
plurality of payment methods is selected from the group consisting
of a credit card and adding the purchase price of the television
program to a user's bill for program services.
20. The system defined in claim 13, wherein the user equipment is
further configured to enable the user to select a desired shipping
method for shipping the television program.
21. The system defined in claim 20, wherein the user equipment is
further configured to display different price information for each
shipping method.
22. The system defined in claim 13, wherein the user equipment is
further configured to display a screen that allows the user to
enter address information that is used when ordering the
product.
23. The system defined in claim 13, wherein the user equipment is
further configured to extract the user's address from a program
services billing system.
Description
[0001] This application is a continuation of U.S. patent
application Ser. No. 10/390,510, filed Mar. 14, 2003, which is a
continuation of U.S. patent application Ser. No. 09/428,588, filed
Oct. 27, 1999, now U.S. Pat. No. 6,771,317, which is a continuation
of U.S. patent application Ser. No. 09/368,198, filed Aug. 4, 1999,
now U.S. Pat. No. 6,275,268, which is a continuation of U.S. patent
application Ser. No. 08/428,809, filed Apr. 24, 1995, now
abandoned, all of which are hereby incorporated by reference herein
in their entireties.
BACKGROUND OF THE INVENTION
[0002] This invention relates to an electronic program schedule
system, which provides a user with schedule information for
broadcast or cablecast programs viewed by the user on a television
receiver. More particularly, it relates to an electronic program
guide that provides the user with the capability to order products
and services remotely at the user location simply by depressing a
button on a remote control device or other user-controlled
device.
[0003] Electronic program guides ("EPGs") for television systems
are known in the art. For example, one prior system used an
electronic character generator to display textual schedule
information on the full screen of a television receiver. Other
prior systems presented electronically stored program schedule
information to a user for viewing while allowing the user to select
display formats. Still other systems employed a data processor to
input user-selection criteria, then stored only the program
schedule information meeting these criteria, and subsequently used
the stored information to automatically tune a programmable tuner
or activate a recording device at the time of broadcast of the
selected television programs. Such prior systems are generally
discussed in "Stay Tuned for Smart TV," published in the November
1990 issue of Popular Science.
[0004] Collectively, the prior electronic program systems may be
difficult to implement and cumbersome to use. They also fail to
provide viewing capabilities that address in a more realistic
manner the viewing habits of the users of these electronic program
systems. Moreover, many of these systems are complex in their
design and are expensive to implement. Ease of use and economy are
primary concerns of television program distributors and viewers as
they contemplate dramatic increases in the number and nature of
program networks and other television-based services. And, as the
number of television channels available to a user increases
dramatically with the advent of new satellite and cable-based
technologies, the utility of these prior systems substantially
diminishes.
[0005] These prior-art systems also fail to provide the user with
sufficient information, for example pricing and the like, about
pay-per-view events, premium services or other packaged programming
to which the user does not subscribe, nor do they provide the user
with the capability to automatically purchase such programming on
demand or impulse. Moreover, these prior-art systems are deficient
in that they fail to provide an efficient and automatic method of
updating or replacing the application software programs that
implement the electronic guide at the user sites, relying instead
on manual or other cumbersome forms of revision or replacement or
hardware-based systems that can not be updated without physical
replacement of integrated circuits and/or other parts.
[0006] Nor do these prior electronic guide systems have the
capability of linking the user to other applications or information
systems which are not part of the electronic program guide
application or data.
[0007] Nor do these prior electronic guide systems provide video
promotion of television programs and services that are functionally
linked and visually displayed in an integrated fashion. Program
promotion is an important element of the effective marketing of
television programming. The promotion of pay-per-view pay (i.e., "a
la carte") programs and other unregulated program services is
particularly important to cable television operators in the wake of
re-regulation by the federal government. The current method of
promoting such programming using video is through dedicated
"barker" channels that use full screen continuous trailers (i.e.,
previews) which may or may not be accompanied by prices and
ordering information. Recently, such promotional videos have been
shown in split screens where part of the screen shows general
schedule information for a time period roughly corresponding to the
time period during which the general program being promoted is
shown. Accordingly, there exists a need for an electronic program
guide which can provide improved display and linking of video
promotions with program schedule information and order processing
functions.
[0008] The prior electronic program guides also fail to provide the
user with a simple and efficient method of controlling access to
individual channels and individual programs. The amount of adult
situations involving sex and violence has steadily increased during
the last 40 years. The issue of how this affects children or other
viewers has gained national attention. Providing a parent with the
ability to lock-out a channel is a well known and widespread
feature of certain television receivers and cable converter boxes.
Despite this availability, the feature is seldom used by parents.
The main impediments to its effective use are the cumbersome ways
in which it is generally implemented, as well as the requirement
that entire channels be blocked in order to block access to any
objectionable programming. A channel-oriented parental lock is
unfair to other programmers on the blocked channel--who, for
example, offer adult-oriented programming in the evening and
youth-oriented programming the following morning--and inconvenient
for viewers who want access to such programs. Thus, there is a
particular need for a system which provides password control to
individual programs and channels using a flexible and uncomplicated
on-screen user interface.
[0009] The prior electronic program guides are also deficient in
that they do not provide the user with the ability to view on
demand current billing status and, thus, a need exists for a system
which can provide the user with current billing information on the
user's demand.
[0010] An additional problem with prior program guides is that when
displaying schedule information in grid format, i.e., columns
representing time slots and rows representing channels, program
titles generally are width-wise truncated to fit into the cells of
the grid. The width of a grid cell varies with the duration of the
program. Since a 30 minute program is allotted only a small amount
of space for the program title and description, titles and/or
descriptions for half and even full hour programs often must be
truncated in order to fit into the allotted space. Some systems
simply cut off the description of a program without abbreviating it
in any way, such that the user is unable to determine the subject
matter of the program. For example, a recent television program
display included the following text in a grid cell: "Baseball:
Yankees v." Although some systems partially alleviate this problem
by providing two lines of text in each grid cell, this solution is
not ideal because program descriptions may still be truncated.
[0011] A similar problem arises as the time slots change, either
automatically or in response to a user control command. Typically,
90 minutes of schedule information is displayed at one time and the
90 minute window is shiftable in 30-minute increments. In the case
where a 30 minute shift causes a 30 minute size grid cell to
display, e.g., a two-hour movie, it is likely that the full title
of the movie will not fit into the cell. Truncation of the title is
thus required in this situation as well. In this case, while two
lines of text may be desirable to fit the title in the 30 minute
cell, the 60 and 90 minute cells may require only one line of text
to display the title.
[0012] The prior electronic program guides also lack a method for
creating a viewing itinerary electronically while still viewing a
program currently appearing on the television receiver. Moreover,
these prior program guides leave much guess work for the user as he
navigates through a sequence of channels. When skimming through
channels to ascertain the program then being displayed on any
channel, commonly known as "channel surfing," the user needs to
guess which program is currently being aired from the video
encountered as the user surfs through the channels. Since much--in
some cases, up to 30%--of the programming appearing on any given
channel at any given time is advertising or other commercial
programming, the user is not provided with any clues as to what
program is appearing on a selected channel at a given time and must
therefore wait until the advertisement or commercial is over before
ascertaining the program then appearing on the selected channel.
Thus a need exists for a program guide which displays current
program schedule information for each channel as the user surfs
through the available channels.
[0013] Interactive home shopping services are also known in the
art. Lacking in the art, however, is an interactive home shopping
service deployed in conjunction with an EPG permitting users of the
EPG to remotely order products and services associated with the EPG
or the program listings included in the EPG.
[0014] In addition, with the availability of techniques for
electronically blocking the home recording of copyrighted programs,
it is now possible to prevent the loss of copyright royalties and
other revenues that result when a home viewer makes an archival
copy of a copyrighted program. Many viewers may be willing to pay
for professional copies of these programs that they can no longer
copy themselves by recording off-the-air. As a result, a new
marketing opportunity is available if a convenient means for
acquiring purchased archival copies of copyrighted programs can be
provided. Users who would otherwise have produced an amateur
recording of a program using consumer equipment may decide to
purchase a professionally produced and packaged copy from a
licensed distributor if they are unable to record the program on
their own.
[0015] According, there is a need in the art for a simplified
electronic program schedule system that may be more easily
implemented, and which is appealing and efficient in operation.
There is also a need to provide the user with an electronic program
schedule system that displays both broadcast programs and
electronic schedule information in a manner not previously
available with other electronic program schedule systems,
particularly those using a remote controller.
[0016] For example, there is a particular need for a flexible
program schedule system that allows a user to view selected
broadcast programs on a portion of the screen of the television
receiver while simultaneously viewing program schedule information
for other channels and/or services on another portion of the
screen. There is also a need for such a program schedule system
that permits the user to select from a plurality of selectable
display formats for viewing the program schedule information. It is
also preferred to have a system that indicates to the user those
keys on the remote controller that are active in any particular
mode of operation. There also exists a need for such a system that
will give a user the capability to set a programmable reminder for
viewing a program scheduled to air at a future time.
[0017] There is also a need for an electronic guide system
providing the user with comprehensive information about
pay-per-view events, premium services or other packaged programming
to which the user does not ordinarily subscribe, and which provides
the user with the capability to automatically purchase such
programming on demand or impulse. There is also a need for an
electronic guide system providing a reliable and efficient method
of updating or replacing the application software that implements
the electronic guide at the user sites.
[0018] There also exists a need for an electronic program guide
that operates as a shell or window to provide the user with the
capability to access other applications or information systems that
are not part of the electronic program guide application or
data.
[0019] There also exists a need for an interactive home shopping
service deployed in conjunction with an EPG permitting users of the
EPG to remotely order services and products associated with the EPG
or the program listings included in the EPG.
[0020] There is also a need for a convenient means for purchasing
archival copies of copyrighted programs that cannot be recorded by
viewers.
[0021] It is accordingly an object of the present invention to
provide a system that will allow the user to view a broadcast
program while, at the same time, interactively viewing program
schedule information for other programs.
[0022] It is another object of the present invention to provide the
user with the ability to select from among a plurality of display
formats for the program schedule information.
[0023] It is yet another object of the present invention to
indicate to the user of the program schedule system those keys on
the remote controller active in the particular mode of operation of
the system at the time of use.
[0024] It is a still further object of the present invention to
provide the user of the electronic program schedule system with the
capability of setting programmable reminder messages for any future
program.
[0025] It is yet a further object of this invention to provide the
system user with comprehensive information about pay-per-view
events, premium services or other packaged programming to which the
user does not subscribe and the capability to automatically
purchase such programming on demand or impulse.
[0026] It is another object of the present invention to provide an
electronic guide system that provides a reliable and efficient
method of updating or replacing the application software programs
that implement the electronic guide at the user sites.
[0027] It is still another object of the electronic program guide
to operate as a shell or window to provide the user with the
capability to access other applications or information systems
which are not part of the electronic program guide application or
data.
[0028] It is yet another object of the electronic program guide to
provide a system whereby video promotion of television programs and
services are functionally linked and visually displayed in an
integrated fashion to facilitate the marketing and sale of such
programs and services.
[0029] It is still a further object of the present invention to
provide password control for access to individual programs, as well
as channels, using a protected interactive flexible and
uncomplicated on-screen interface.
[0030] Another object of the present invention is to provide the
user with current programming information for all programs as the
user surfs through the available channels.
[0031] It is yet a further object of the present invention to
provide a system in which the user can access his current billing
information on demand.
[0032] It is another object of the present invention to provide a
system which overlays television program listings against varying
background views.
[0033] It is yet another object of the present invention to provide
an improved display of text in the grid cells comprising a page of
television program listings.
[0034] It is a further object of the invention to provide an
electronic television program guide with an interactive home
shopping service for ordering products and services associated with
the EPG or a particular program.
[0035] It is a further object of the invention to provide an
electronic television program guide with an interactive home
shopping service for ordering products and services associated with
the EPG or a particular program simply by depressing a button on a
remote control device or other user-controlled selection means.
[0036] These and other objects of the invention are achieved by an
electronic program schedule system which includes a receiver for
receiving broadcast, satellite or cablecast television programs for
a plurality of television channels and a tuner for tuning a
television receiver to a selected one of the plurality of channels.
A data processor receives and stores in a memory television program
schedule information for a plurality of television programs to
appear on the plurality of television channels. A user control
apparatus, such as a remote controller, is utilized by a viewer to
choose user control commands and transmit signals in response to
the data processor which receives the signals in response to user
control commands. A television receiver is used to display the
television programs and television program schedule and other
information. A video display generator receives video control
commands from the data processor and program schedule information
from the memory and displays a portion of the program schedule
information in overlaying relationship with a television program
appearing on a television channel in at least one mode of operation
of the television programming guide. The data processor controls
the video display generator with video control commands, issued in
response to the user control commands, to display program schedule
information for any chosen one of the plurality of television
programs in overlaying relationship with at least one television
program then appearing on any chosen one of the plurality of
channels on the television receiver.
[0037] The EPG system of the present invention is further provided
with an interactive home shopping service permitting the user to
order products or services associated with a program from an EPG
display using a remote control device or other user-controlled
selection means. The data processor is configured to generate user
product and service requests and provide them to a central location
for processing. Telephone lines, cable, optical fiber, or wireless
transmissions may be used for providing the requests to the central
location.
BRIEF DESCRIPTION OF THE DRAWINGS
[0038] FIG. 1 is a block diagram showing various components of the
preferred embodiment of the invention herein.
[0039] FIG. 2 is a block diagram showing the combination of program
and schedule information by the video overlay device utilized in
the preferred embodiment of the invention.
[0040] FIG. 3 depicts a remote controller that can be used in
connection with the preferred embodiment of the electronic program
guide system of the present application.
[0041] FIG. 4 depicts an alternative embodiment of the remote
controller shown in FIG. 3.
[0042] FIG. 5 shows an overlay appearing on a television screen in
one mode of operation of the preferred embodiment of the present
invention.
[0043] FIG. 6 is a menu that appears on a television screen in a
MENU mode of operation of the preferred embodiment of the present
invention.
[0044] FIG. 6A is yet another menu that appears on a television
screen in a MENU mode of operation of the preferred embodiment of
the present invention.
[0045] FIG. 7 depicts a Viewer Preference Menu that appears on a
television screen in one aspect of the preferred embodiment of the
present invention.
[0046] FIG. 8 shows a Preferred Channel selection submenu.
[0047] FIG. 9 shows an impulse ordering menu that appears on a
television screen in one aspect of the preferred embodiment of the
present invention.
[0048] FIG. 10 shows a Premium Services submenu that appears in one
mode of operation of the preferred embodiment of the present
invention.
[0049] FIG. 11 shows a graphic overlay appearing on a television
screen in a BROWSE mode of operation of the preferred embodiment of
the present invention.
[0050] FIG. 12 shows a graphic overlay appearing on a television
screen in a BROWSE mode of operation of the preferred embodiment of
the present invention having different information from that shown
in FIG. 11.
[0051] FIG. 12A shows a graphic overlay appearing on a television
screen in a BROWSE mode of operation in the present invention
displaying schedule information for a time and channel other than
that shown in FIG. 11.
[0052] FIG. 13 shows a graphic overlay appearing in a REMINDER mode
of operation of the preferred embodiment of the present
invention.
[0053] FIG. 14 shows yet another graphic overlay appearing in a
REMINDER mode of operation of the preferred embodiment of the
present invention.
[0054] FIG. 15 is yet another menu that appears on a television
screen in a MENU mode of operation of the preferred embodiment of
the present invention.
[0055] FIG. 16 is yet another menu that appears on a television
screen in a MENU mode of operation of the preferred embodiment of
the present invention.
[0056] FIG. 17 is yet another menu that appears on a television
screen in a MENU mode of operation of the preferred embodiment of
the present invention.
[0057] FIG. 18 shows a grid listing of schedule information
displayed in an All Listings mode of operation of the preferred
embodiment of the present invention.
[0058] FIG. 19 shows schedule information displayed in a Listings
By Category mode of operation of the preferred embodiment of the
present invention.
[0059] FIG. 20 shows schedule information displayed in a Listings
By Channel mode of operation of the preferred embodiment of the
present invention.
[0060] FIG. 21 shows information displayed in response to a user's
request for supplemental programming information.
[0061] FIG. 22 shows programming, ordering and video promotional
information displayed in a Pay-Per-View mode of operation of the
preferred embodiment of the present invention.
[0062] FIG. 23 shows an ordering submenu used in conjunction with
the mode of operation shown in FIG. 22.
[0063] FIG. 24 shows yet another ordering submenu used in
conjunction with the mode of operation shown in FIG. 22.
[0064] FIG. 24A shows yet another ordering submenu used in
conjunction with the mode of operation shown in FIG. 22.
[0065] FIG. 25 shows another grid listing of schedule information
displayed in an All Listings mode of operation of the present
invention.
[0066] FIG. 26 shows a Premium Services submenu that appears in one
mode of operation of the preferred embodiment of the present
invention.
[0067] FIG. 27 shows a Messages menu that appears in one mode of
operation of the preferred embodiment of the present invention.
[0068] FIG. 28 shows exemplary messages used in connection with the
menu of FIG. 27.
[0069] FIG. 28A is an alternative message menu.
[0070] FIG. 29 shows billing information used in connection with
the menu of FIG. 27.
[0071] FIG. 30 shows a Key Lock Access menu that appears during one
mode of operation of the preferred embodiment of the present
invention.
[0072] FIG. 31 shows a menu appearing in connection with an
Interactive Television mode of operation of the preferred
embodiment of the present invention.
[0073] FIG. 32 shows information that appears in a Quote Watch menu
in connection with the Interactive Television mode of operation
shown in FIG. 31.
[0074] FIG. 33 shows other information that appears in connection
with the Interactive Television mode of operation shown in FIG.
31.
[0075] FIG. 34 is a menu showing information that appears in a news
display in the Interactive Television mode of operation of the
preferred embodiment of the present invention.
[0076] FIG. 35 is a menu showing information that appears in a
sports display in the Interactive Television mode of operation of
the preferred embodiment of the present invention.
[0077] FIG. 36a-d is a flow chart showing the operation logic
required for implementation of a computer program for the
electronic program guide.
[0078] FIG. 37 is a menu showing a Locator screen for locating
channel numbers and defining favorite channel lists.
[0079] FIG. 38 is an alternative menu that can be used in a MENU
mode of operation of the electronic program guide.
[0080] FIGS. 38A and 38B show, respectively, an alternative main
menu screen and a listing-by-time screen accessible from the
alternative main menu.
[0081] FIG. 39 is a Lockout menu that alternatively can be used for
permitting or prohibiting access to certain programs.
[0082] FIG. 40 is a Setup menu that can be used to set text
location and a purchase code for premium and pay-per-view
programming.
[0083] FIG. 40A shows an exemplary menu for inputting a lockout
code.
[0084] FIGS. 40B through 40E show, respectively, exemplary menus
for entering, confirming, clearing or changing a purchase code.
[0085] FIG. 41 is a Lockout Verify menu that is used in connection
with the Lockout menu of FIG. 39.
[0086] FIG. 42 is a flow chart showing the operation of the
preferred embodiment of the textfit system of the invention
herein.
[0087] FIGS. 43A-E illustrate one embodiment of a series of screens
that may be used for ordering a product associated with a program
displayed in the EPG.
[0088] FIG. 44 illustrates one embodiment of a screen that may be
presented to the user upon user activation of the ordering process
while the cursor is highlighting a program listing for which a
product or service is available.
[0089] FIG. 45 illustrates the product or service ordering feature
in conjunction with the flip mode of the system of the present
invention.
[0090] FIG. 46 illustrates the product or service ordering feature
in conjunction with program information for a music program.
[0091] FIG. 47 is a block diagram of an alternate embodiment of the
system of the present invention.
DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENT
System Configuration
[0092] FIG. 1 is a block diagram showing various components of the
electronic program schedule system generally designated as 10.
Physically, these system components can be located in a user's
set-top cable converter box or other signal reception or processing
device, such as a satellite receiver. Alternatively, the components
can be mounted in a separate housing, or included as part of a
television receiver, VCR, personal computer, or multimedia player;
or reside as a distributed application in a broadband network
architecture.
[0093] An input signal 11 is connected to a receiver 12, which
receives a transmitted data stream from a data provider. The data
stream may contain, for example, information about programs or
services available in a particular market, geographical or
otherwise. The input signal 11 can originate, for example, as part
of a standard broadcast, cablecast or satellite transmission, or
other form of data transmission, such as video dial tone. The data
provider is a program information provider, the satellite uplink
manager, a local cable operator, or a combination of these sources,
and the data stream contains program schedule information for all
television programs and other services available in the operator's
geographical market.
[0094] The data stream may be modulated and then transmitted on the
cable line in any number of ways, including as part of a dedicated
channel transmission operating at a frequency of, for example, 75
MHZ. Those of skill in the art will understand that numerous other
transmission schemes can be used to transmit the data stream, such
as embedding it in the vertical blanking interval of a program
broadcast signal. As will be discussed in greater detail below,
according to the present invention, the transmitted data stream may
additionally contain application software for implementing or
updating the electronic program guide at the user site.
[0095] The transmitted program schedule data or application
software is received by the receiver 12 on signal input line 11.
The received signal is passed from the receiver to a data
demodulator 13, such as a QPSK demodulator or a GI Info-Cipher
1000R, which demodulates the transmission and passes it to a buffer
15.
[0096] A microcontroller 16, such as a M68000EC, receives data
passed to the buffer 15. Bootstrap operating software, which may be
used for capturing electronic program guide application software
updates, is stored in a read only memory (ROM) 17. The
microcontroller 16 uses the received program schedule information
to build a database by storing the data in appropriately organized
records in dynamic random access memory (DRAM) 18. The stored
schedule information can be updated on a periodic basis, such as
hourly, daily or weekly, or at any time when changes in scheduling
or other factors warrant an update. The system also includes a
system clock 19.
[0097] Alternatively, the program schedule information could be
supplied in a ROM, disk or other non-volatile memory, or it could
be downloaded to a storage disk or other data storage device. The
invention herein is not directed to the particular method of
transmission or reception of the schedule information.
[0098] If the microcontroller 16 recognizes the received data as
application software which controls the program schedule system, as
opposed to program schedule information, it stores it in
non-volatile memory, such as an electrically erasable programmable
ROM (EEPROM) 20 or battery-backed static RAM (SRAM). This
configuration allows revised or replacement versions of the
application software to be downloaded directly from the software
developer to the user site through the cable or other transmission
system.
[0099] In the case where an EEPROM is utilized, revised or
replacement versions of the application software downloaded from
the developer are first stored in DRAM 18 by the microcontroller
16, under direction of the downloading operating software stored in
the ROM 17. The stored application software can then be checked for
accuracy by, for example, a checksum analysis or other verification
routine.
[0100] After the accuracy of the application software has been
verified, the microcontroller 16 initiates a routine to re-program
the EEPROM 20, where the application software is permanently
stored. The microcontroller 16 will issue proper control commands
to a reprogram circuit 21, which is adapted to supply the proper
program voltage and logic control signals 22 required to erase and
write to the EEPROM. It supplies this program voltage, Vprog, as
well as any other required control signals, such as read or write
enable, to the EEPROM 20 upon command from the microcontroller 16.
After the EEPROM 20 has been electrically erased, the
microcontroller 16 initiates transfer of the new application
software from the DRAM 18 to the EEPROM 20 for storing.
[0101] When a battery-backed SRAM is utilized as non-volatile
memory, the microcontroller stores the revised or replacement
version of the application software downloaded from the developer
directly in the SRAM, again under direction of the downloading
operating software stored in the ROM. The stored application
software can then be checked for accuracy by, for example, a
checksum analysis or other verification routine.
[0102] When power is first applied to the system 10, the bootstrap
operating software verifies that the program guide application
software is resident in memory. If it is not resident, the
bootstrap operating software waits for a download of the software.
Once the application software is resident, the microcontroller 16
executes the application program software from a dedicated portion
of the DRAM 18. Alternatively, the application software can be
executed directly from the non-volatile memory 20. Under control of
the program guide application software, the microcontroller 16
first verifies that the program schedule information is resident in
DRAM 18. If it is not resident, the microcontroller waits for a
download of the program schedule information, as discussed above.
Alternatively, if the application program is resident in memory,
but the database records containing the program schedule
information data are not yet available, the application software
can be configured to carry out other tasks, such as allowing the
user to carry out functions not requiring the program schedule
information data, as well as displaying an appropriate message
indicating the database data is not yet available.
[0103] When the schedule system is operating, as discussed in
greater detail hereinbelow, the microcontroller 16 takes the
program schedule information stored in the DRAM 18 and, in
conjunction with other downloaded data types such as stored bit
maps for the screen configuration and the graphic symbol or logo
displays stored in non-volatile memory 20 or, alternatively, in
DRAM 18, supplies it to a video display generator (VDG) 23, which
in the present embodiment may be a commercially available VGA-type
graphics card, such as a Rocgen card manufactured by Roctec. The
VDG includes a standard RGB video generator 24, which takes the
digital program schedule information sent by the microcontroller 16
and converts it to an RGB format in accordance with the bit map for
the particular screen display then being presented to the user on
the television receiver 27. The configuration of each screen is
shown and discussed in greater detail in the System Operation
section below.
[0104] The VDG also includes a Video Overlay Device 25, which
accepts the RGB video input, as well as an input from conventional
television tuner 28, such as a conventional tuner manufactured by
General Instrument or a Jerrold DPBB tuner, which supplies a
program signal in standard NTSC video format. The overlay device 25
converts and combines the RGB signal with the signal from the tuner
28, and produces a composite NTSC output signal containing both the
program signal and the program schedule information, as shown in
FIG. 2. This composite video signal is supplied to a modulator 26,
shown in FIG. 1, which can be a modulator such as available from
Radio Shack, and then to the television receiver 27, which the user
keeps tuned to the modulated channel, for example, channel 3 or 4.
The composite video signal can also be supplied directly to the
television receiver 27 or other receiving device from the VDG
through a video port 25A on the VDG.
[0105] The system components identified in connection with FIG. 1
can all be implemented in a preferred platform by, for example, an
IBM personal computer equipped with a transmission link and a video
graphics card, such as those manufactured by Roctec. Other
platforms, such as a cable converter box equipped with a
microprocessor and memory, or a broadband network also could be
used. Examples of the particular components are as follows:
Microcontroller--Motorola part no. MC68331-16; ROM--Texas
Instruments part no. TMS27PC512; DRAM--Texas Instruments part no.
TM4256; EEPROM--Intel part no. 28F001BX-T. In any event, those of
skill in the art will appreciate that the particular details of the
hardware components and data storage are a function of the
particular implementation of the system, and are not the subject of
the present invention.
[0106] As discussed in detail below, the user may navigate through
the program schedule system with a remote controller, such as that
shown in FIG. 3, which operates on conventional principles of
remote control transmitter-receiver logic, such as by infrared or
other signaling, or other suitable user interface. The remote
controller 31 communicates with the microcontroller 16 through the
remote controller receiver 29, shown in FIG. 1, which can be a
Silent Partner IR receiver and which receives signals transmitted
by the remote controller 31 and supplies the microcontroller 16
with a corresponding digital signal indicating the key depressed by
the user.
[0107] A remote controller suitable for the present invention, such
as shown in FIG. 3, which can be a remote controller manufactured
by Universal Electronics or Presentation Electronics, Silent
Partner, may include a power switch 32, volume 33 and mute 34
controls, an ENTER key 35, 0-9 digit keys 36, four direction arrow
keys 37A and 37B, a MODE key 38 and an information key 39 that is
designated with a lower case "i." The power 32, volume 33 and mute
34 keys operate in the same manner as conventional remote
controllers typically used with present-day television receivers.
The numeric digit keys 36 also function in much the same manner as
conventional remote controllers. A brief description of the
remaining keys follows.
[0108] The MODE key 38 takes the user through various layers of the
electronic program schedule system 10 and generally allows the user
to return to a previous screen when he is in a submenu. The up/down
direction arrow keys 37A allow a user to navigate through the
different TV program channels when the program schedule system is
in a FLIP or BROWSE mode, as will be fully described below, and
also allow the user to navigate through highlighted bars displayed
on the TV screen when in a MENU mode. The left/right direction
arrow keys 37B allow the user to navigate through selected time
periods when the program schedule system is in the BROWSE mode, as
will also be described below. They further allow the user to
navigate across subject-matter categories while in the "Categories"
submenu of the MENU mode, as well as to navigate across time
periods when the program schedule system is in a pay-per-view
ordering mode and, in general, navigate in left or right directions
to select various icons and other objects. The information, or "i,"
key 39 allows the user to view supplemental program and other
information during the various modes of the program schedule
system. The ENTER 35 key fulfills and inputs a command once the
user has made a selection from the remote controller keys. The
function and operation of these keys will be made more apparent in
the detailed discussion of the FLIP, BROWSE and MENU modes
below.
[0109] A second embodiment of the remote controller 40 is shown in
FIG. 4. This embodiment of the remote controller also includes a
power key 41, numeric digit keys 42, direction arrow keys 43A and
43B, information key 48, ENTER or SELECT or "OK" key 44, volume
control 45, lockout key 45A, mute keys 46 and help key 48A. It also
includes pound sign and star keys.
[0110] This embodiment of the remote controller further includes a
number of icon keys 47A and 47B, which correspond to different
submenus or modes of the program schedule system. The icons 47A and
47B may also be displayed on the TV screen when the program
schedule system is operating. The icon keys essentially replace the
MODE key 38 used in the embodiment of the remote controller shown
in FIG. 3. Using these keys, the user can move from one mode to
another simply by depressing the icon key corresponding to the
desired mode of operation of the program schedule system. In the
embodiment of FIG. 4, the icons 47A and 47B are shown as graphic
symbols situated directly above a corresponding color-coded key.
Alternatively, the color-coded keys could be eliminated and keys
could be formed in the image of the icon itself.
[0111] The embodiment of the remote controller shown in FIG. 4 also
includes three color-coded viewer preference or favorite channel
keys, 48A, 48B and 48C that are situated directly above the icon
keys. Each of these keys indicates to the program schedule system a
distinct user-created "Channel Preference" or "Favorite Channel"
list, which is a listing of a specific subset of channels for a
particular user, arranged in the sequential order that the user
wishes to view during operation of the program schedule system. The
creation of the Channel Preference or Favorite Channel list is
discussed in the following section. Thus, the system provides for
at least three individual channel subsets for three individual
users.
[0112] The remote controller of FIG. 4 also may be equipped with a
"HELP" key 48A, which, when depressed, causes the microcontroller
16 to retrieve previously stored instruction messages from memory
and cause them to be displayed on the television receiver 27. These
messages offer help to the user in the form of instructions that
guide the user through the operation of the various operating modes
of the electronic television program guide. They may be text
messages, or instructional video images, or audio programs,
depending on the storage capacity of the system, or any combination
of these. Moreover, these help messages may be created so that they
are context-sensitive, i.e., the messages displayed depend entirely
upon the precise point in the operation of the electronic program
guide that the user depresses the help key 48A. For example,
information could be supplied for operation of the remote
controller, for operating the FLIP or BROWSE mode (discussed
below), or any other mode of operation of the guide, for impulse
ordering, for setting a lockout, etc. In order to accomplish this,
each point of operation of the guide could be coded so that the
microprocessor could track the current operating point, for
example, by temporarily storing the code reflecting the present
operating point as the user operated the guide. When the user
pressed the help key 48A, the microcontroller 16 would retrieve an
appropriate set of messages based on the presently stored operating
point code. Additionally, the i key 39 could be used to carry out
the function of the help key.
[0113] Additionally, each of the functions of the remote
controllers can also be integrated into a keypad on the user's
cable box or other hardware.
System Operation
[0114] In operation, the electronic program schedule system of the
present invention functions as follows.
FLIP Mode
[0115] When the user is viewing a particular program channel on the
television receiver, the program schedule system defaults to a FLIP
mode, shown in FIG. 5. In this mode, a graphic overlay 51
containing programming information for the channel currently tuned
on the tuner is superimposed in overlaying relationship with a
received program signal 55 on the screen of the television receiver
27 whenever the viewer changes the program channel, for example, by
using the up/down direction arrows on the remote controller. The
video overlay device 25, such as shown in FIG. 1, combines the
computer-generated RGB video-graphic overlay information with the
NTSC-format program signal from the tuner 28, and supplies an
NTSC-format output signal, which includes the program signal from
the tuner and the program schedule overlay information for viewing
on the television receiver 27.
[0116] The programming information contained in the graphic overlay
51 is supplied to the RGB video generator by the microcontroller.
In FLIP mode, the microcontroller first searches the program
schedule database in, for example, the DRAM 18 to retrieve the
programming information for the currently tuned channel 52
corresponding to the current time; i.e., the time at which the user
just turned on the television receiver for viewing. The
microcontroller 16 then supplies the current channel and program
information to the RGB video generator 24 which converts the
digital data information to RGB format and supplies it to the video
overlay device 25.
[0117] In normal operation, the microcontroller 16 defaults to
displaying all channels offered by the cable company prioritized by
numeric order, which is determined by the broadcast channel
position in the radio spectrum or the marketing judgments of local
cable operators. Using a "Channel Preference" submenu, or an
alternative "Locator" screen, both of which are discussed below,
the user can revise the content and/or sequential order of the
channels presented to the television receiver 27.
[0118] In general, if the user does not issue a change-channel
instruction, or other command, from the remote controller 40 within
a predetermined time interval while in the FLIP mode, the
microcontroller 16 instructs the VDG 23 to remove the graphic
overlay 51 from the television receiver, thus presenting only a
program signal 55 to the television receiver 27 for viewing. The
duration of the predetermined time interval is such that it allows
the user sufficient time to read the programming information
contained in the overlay. The duration of the predetermined time
interval during which the graphic 51 overlay appears is stored in a
location in non-volatile memory 20 addressable by the
microcontroller 16. The user can change the duration of the time
interval, by first entering a Viewer Preference mode, and then
selecting an "overlay interval" entry. The microcontroller 16 then
causes a user prompt to be displayed on the screen which, for
example, asks the user to select an appropriate time period for
displaying in the graphic overlay on the screen. Using the numeric
keys, the user can input an appropriate response, for example, a
period between 5 and 60 seconds, and then depress ENTER. The new
interval period is then read and stored by the microcontroller 16
in the overlay time interval location in memory.
[0119] If the user issues a change-channel command from the remote
controller 40 before or after the predetermined overlay period has
elapsed, either by using the up/down direction arrows 43A, or by
entering a desired channel number using the numeric keys 42 and
then depressing the ENTER key 44, the microcontroller 16 will cause
the tuner 28 to tune to the desired channel--either the channel
immediately preceding or following the current channel when the up
or down arrow 43A is used or the specific channel entered on the
numeric key pad by the user--and will also search for and
immediately cause to be displayed the current program information
for that channel. Thus, as the user flips through the channels, the
program schedule information for any selected channel automatically
appears in the graphic overlay 51 while the actual program 55
appearing on the selected channel at the particular time occupies
the remainder of the screen.
[0120] The system can also be configured to issue an error message,
such as an audible beep or displayed text indicating an invalid key
stroke, if the user depresses either the left or right direction
arrow keys while in the FLIP mode.
BROWSE Mode
[0121] To initiate the BROWSE mode, the user depresses the MODE
switch once while in the FLIP mode when using the first embodiment
of the remote controller 31 shown in FIG. 3. Utilizing the second
embodiment of the remote controller 40 shown in FIG. 4, the user
would depress the button below the BROWSE icon 47A.
[0122] In the BROWSE mode, the user is provided with the ability to
scan through program schedule information for any channel,
including, but not limited to, the channel being viewed, while at
the same time continuing to view the TV program previously
selected. As shown in FIG. 11, in this mode the graphic overlay
information that appears in the FLIP mode is replaced with
programming information for the channel being browsed, which may or
may not be the channel currently being viewed by the user. After
the user issues the command from the remote controller 40 to enter
the BROWSE mode, a graphic overlay 111 is generated, as in the FLIP
mode, with program schedule information for the currently tuned
channel 112 and a textual BROWSE indicator 113 to remind the user
of the currently active mode, as shown in FIG. 11.
[0123] If the user depresses either the up or down direction arrow
on the remote controller 40 while in the BROWSE mode, program
schedule information for either the prior or next channel is
displayed in the graphic overlay portion 111 of the television
receiver screen 27, while the tuner remains tuned to the channel
program that appeared on the television receiver at the time the
user entered the BROWSE mode, as shown in FIG. 12, and continues to
so appear. Each successive depression of the up or down direction
arrow key produces corresponding program schedule information for
the selected channel. The graphic overlay may also include a small
video window for showing the actual video signal of a currently
aired program or a clip of a future program corresponding to the
schedule information then appearing in the BROWSE overlay. In this
way, the user can simultaneously scan program schedule information
for all channels while continuously viewing at least one selected
program on the television receiver. With the advent of
sophisticated television receivers, it may also be possible to
simultaneously display multiple broadcast programs on a single
screen for viewing, or to split the screen to show, for example,
broadcast programs in combination with advertisements. The BROWSE
feature could be used in any of these situations.
[0124] If, at any time during scanning of the program schedule
information in the BROWSE mode, the user desires to tune the
television receiver 27 from the program channel currently being
viewed to the program channel indicated in the schedule information
in the graphic overlay, he simply depresses the ENTER button 44 and
the tuner 28 will be tuned to that channel. If the user does not
want to view another channel and wishes to exit the BROWSE mode,
thus removing the graphic overlay 111 with the program schedule
information, he must depress the MODE key twice in the first
embodiment of the remote controller 31. The first depression of the
MODE key takes the user to the MENU mode, discussed below, and the
second depression will take the user to the FLIP mode. Once in the
FLIP mode, the graphic overlay will be removed after the duration
of the time-out interval has passed. In the second embodiment of
the remote controller shown in FIG. 4, the user toggles the BROWSE
icon key to deactivate the BROWSE mode.
[0125] When the user first enters the BROWSE mode and begins
scanning channels, the schedule information appearing in the
overlay portion 111 describes the programs currently playing on any
particular channel. In order to view programming information for
later or earlier times, the user employs the left and right
direction arrows 43B. As a consequence, the system will display
future program schedule information for the particular channel
previously selected by the up and down direction arrows, whether it
is the channel currently being viewed or any other available
channel. The schedule information presented includes the name of
the program and program start/stop time. The instant embodiment of
the system, in order to conserve memory, will not allow the user to
view programming information for a time prior to the current time.
The system could be easily modified to provide such information if
adequate memory is made available. It may be desirable, for
example, to allow a user to view schedule information for an
earlier time to find a particular show and then allow the user to
command the microcontroller to find and display future airing dates
of the show, or the microcontroller could simply do this
automatically.
[0126] When viewing program schedule information for a future time
in the BROWSE mode, the displayed time of airing 121 of the
particular show 122 is highlighted, as well as the channel number
and service indicator 123, as shown in FIG. 12A. Such highlighted
information reminds the user that he is viewing program schedule
information for a future time. Also, when viewing program schedule
information for a future time on any particular channel in the
BROWSE mode, depression of the channel up direction arrow key on
the remote controller 40 causes programming schedule information
for the next channel to appear, which corresponds in time to the
future time that was being viewed before the up key was depressed
by the user. The channel down direction arrow key 43B functions
identically in this mode.
[0127] If while viewing program schedule information for a future
time in BROWSE mode the user depresses the ENTER key on the remote
controller, the microcontroller 16 will instruct the VDG 23 to
display a REMINDER overlay message 130 which, as shown in FIG. 13,
is displayed as a second overlay 131 appearing above the BROWSE
overlay 132. The REMINDER message 130 queries the user as to
whether the system should remind the user, at a predetermined time
before the start of the selected program, that he or she would like
to view the selected program, as shown in FIG. 13. If the user
responds affirmatively, the microcontroller 16 stores reminder data
consisting of at least the channel, time and day of the selected
program in a reminder buffer, which contains similar schedule
information for all programs for which the user has set a reminder.
At a pre-determined time before the selected program start time,
for example, five minutes, the microcontroller 16 will retrieve
schedule information, including title and service, based on the
reminder data, and will instruct the VDG 23 to display a REMINDER
overlay message 140 on the television receiver 27, as shown in FIG.
14, to remind the user that he or she previously set a reminder to
watch the selected program. The REMINDER message 140 contains the
channel, service and start time. It also displays the number of
minutes before the time of airing of the particular show and
updates the display every minute until the time of airing. The
REMINDER message 140 also displays a "TUNE" inquiry, which asks the
user if she would like to tune to the selected program. When the
user sets multiple reminders, the reminder overlays are stacked,
for example, in ascending order according to the time each reminder
is scheduled to be displayed, and the next reminder message will
appear on the television receiver after the user takes appropriate
action to remove the reminder message then being displayed. The
REMINDER message (140 could also be adapted to allow the user to
display or modify a list of all reminders previously set by the
user. As with the overlay display time period in the FLIP mode, the
user can modify the time period before a selected program that the
REMINDER message appears by entering the Viewer Preference mode and
revising the time entry.
MENU Mode
[0128] Using the remote controller 31 shown in FIG. 3, the user can
enter the MENU mode from the BROWSE mode or from the FLIP mode by
toggling the MODE button 38 once or twice, respectively. Using the
remote controller 40 of FIG. 4, the user would simply depress the
key 47B corresponding to the MENU icon.
[0129] Referring to FIG. 6, in the MENU mode, the system displays a
plurality of menu items and icons, which correspond to and allow
user selection of distinct program schedule information display
formats, local cable system message boards and other on-line
information services. The MENU screen shown in FIG. 6 is a
full-screen display. In the embodiment shown in FIG. 6, there are
four vertically selectable horizontal bars 61-64, which are
accessed using the up and down direction arrows 43A on the remote
controller 31 or 40. At the extreme left of each bar, an
identifying icon 61A-64A is displayed, which identifies the
information contained in that bar. In the embodiment of FIG. 6, the
"TV GUIDE" icon 61A in the first bar corresponds to program
schedule information from TV Guide.RTM. magazine, the "NOW SHOWING"
icon 62A in the second bar 62 corresponds to pay-per-view and
premium service events, the "MSO Logo" icon 63A in the third bar 63
corresponds to Customer Service or local cable company information
messages, and the circular icon 64A in the fourth bar 64
corresponds to other interactive services available to the user, or
in the case of broadband networks, other venues, e.g., home
shopping, banking or telephone use. As also shown in FIGS. 6 and
6A, each bar also contains a textual description of its
contents.
[0130] When the user first enters the MENU mode, the system
defaults to selection of the program schedule bar. When a
particular bar is selected, the textual description is removed and
a plurality of icons or identifying windows are displayed adjacent
the identifying icon. In FIG. 6, the program schedule bar 61 is
selected. Using the up or down direction arrow key on the remote
controller 40, the user selects a vertically adjacent bar. FIGS.
15-17 show, respectively, selection of the Pay-Per-View bar 62, the
Customer Service or Messages bar 63 and the Interactive TV services
bar 64.
[0131] An alternative MAIN MENU screen 215 is shown in FIG. 38.
Certain selection screens accessible from the menu shown in FIG. 38
are shown in FIGS. 38A and 38B. It has three horizontally
selectable bars: program schedule 205, Home Theater 206 and
Customer Service 207. The MAIN MENU screen 215 also contains an
additional "Locator" identifier, which is described below.
[0132] Once a particular bar in the MENU screen is selected, the
user can select a particular icon from the plurality of
horizontally selectable displayed icons 65A-65C by using the left
or right direction arrow and the ENTER key on the remote controller
40. Each icon contains a graphical symbol appearing in a background
window of a particular color. When a particular icon is selected,
it is offset from its background window and the color of the window
changes. In FIG. 6, the grid icon 65A immediately adjacent the "TV
GUIDE" icon in the first bar 61 is selected.
[0133] The function corresponding to the selectable entries in the
MAIN MENU screen will now be discussed with reference to FIG. 6. It
will be appreciated by those of skill in the art that the same
functionality applies in the categories shown in the MAIN MENU 215
shown in FIG. 38.
[0134] In the uppermost vertically selectable horizontal bar 61,
the first grid icon 65A represents an "All Listings" mode in which
the program schedule information is displayed in a grid listing,
such as that shown in FIG. 18. Alternatively, a single column
grid-like display could be used, as that shown in FIG. 25. In this
format, the vertical y-axis identifies the channel number and
service while the horizontal x-axis identifies the time. The screen
display of FIG. 18 also contains in the upper left-hand corner a
mode identifier 180, in this case the notation "All Listings," to
remind the user of the current operating mode of the system.
Directly underneath the mode display is a highlighted display 181
of the channel that the user was watching before entering the MENU
mode. In the upper right-hand corner, a logo icon 182 appears in a
window directly above a date/time identifier 183, which
alternatively displays the current date and time.
[0135] In the center of the screen display shown in FIG. 18 is a
graphical Active Key Display (AKD) 184 which indicates to the user
those keys on the remote controller that are active for that
particular mode of the program guide display system. For example,
in the screen display of FIG. 18, the cursor can only move up, down
or to the right. If the user were to depress the left direction
arrow key on the remote controller at that point, the system would
not carry out any function since the cursor can not move to the
left. Thus, the left arrow key is not active so its image is not
displayed on the AKD 184. Similarly, since the system will only
respond to a depression of the up, down or right direction arrow
keys and the ENTER key, they are the only key images displayed on
the graphical AKD 184. The MODE key, though not displayed, is
always active to change from one mode to another. When the user
first enters the All Listings guide, the time listing begins by
default at the half-hour immediately preceding the current time
unless the current time is on the hour or half-hour, in which case
the display begins with the particular hour or half-hour, and the
channel listing begins at the last channel being viewed by the user
before entering the MENU mode. For example, in FIG. 18, the current
time is displayed as 7:13 p.m., the time listing begins at 7:00
p.m. and the channel listing begins with channel 4.
[0136] In the All Listings mode, a moveable highlighted cursor 185
is used to indicate the currently selected program to the user. The
user manipulates cursor movement using the direction arrow keys on
the remote controller 40. Furthermore, the entire information
display pages upward if the cursor is placed at the bottom of the
screen and the down direction arrow is depressed, and similarly
pages to the left if the cursor is at the extreme right side of the
display and the right direction arrow is depressed. In this way,
the user can navigate through the entire program schedule.
[0137] The folder icon 65B immediately to the right of the All
Listings icon in the top horizontal bar 61 of FIG. 6 identifies a
"Category Listing" mode in which program schedule information is
displayed and categorized by program content, as shown in FIG. 19.
The particular listing shown in FIG. 19 includes the categories of
Movies, Sports, News and Children 190A-190D. The database record
stored for each listing contains a content-specific identifier so
the microcontroller can search the database and categorize the
information by content for purposes of displaying it in the
Category Listing mode. As shown in FIG. 19, the user can manipulate
the cursor left or right to highlight any one of the categories
which appear at the head of the listing. In FIG. 19, the "Movies"
category 190A is selected. As shown, the user is given a display of
all movies, prioritized by time and then alphabetically by title of
show, beginning with the half-hour immediately preceding the
current time unless the current time is on the hour or half-hour,
in which case the display begins with the particular hour or
half-hour. The screen display shown in FIG. 19 also includes a
textual description of the current operating mode of the program
schedule system, as well as the graphic AKD 184, similar to that
used in connection with the All Listings mode.
[0138] As with the All Listings mode, if the user highlights a show
which is currently airing, he can immediately tune to that show by
depressing the ENTER key on the remote controller 40. If the
highlighted show is one that will appear at future time, the user
is again given the option of setting a REMINDER message.
[0139] The triangular icon 65C at the far right of the TV GUIDE bar
61 in the display of FIG. 6 identifies a "Channel Listing" mode in
which the program schedule information is categorized and displayed
by channel, as shown in FIG. 20. The screen display shown in FIG.
20 again includes a textual mode identifier 201, the graphic AKD
184, and the window including the logo icon 182 and alternating
time/date display 183. At the head of the program listing is a list
of several consecutive channels 202A-202C beginning with the last
channel viewed by the user before entering the Channel Listing
mode. The channel in the middle window 202B is highlighted and is
the channel for which schedule information is displayed. The
display identifies those programs appearing on the highlighted
channel beginning with the half-hour immediately preceding the
current time unless the current time is on the hour or half-hour,
in which case the display begins with the particular hour or
half-hour. The user can display further future listings by
manipulating the cursor to the bottom of the screen and paging the
display, as previously described. The user can also change the
selected channel by manipulating the left or right direction arrow
keys on the remote controller 40. When the user issues a
change-channel command in this manner, the next consecutive channel
will be displayed in the highlighted window 202B in the channel
string at the head of the display, and schedule information for the
newly selected channel will be displayed on the television receiver
27.
[0140] As with other modes, if a user wishes to tune to a
highlighted program that is currently airing, he can do so by
simply depressing the ENTER key on the remote controller 40, and if
the user wishes to view a program that airs at a future time, the
user is again given the option of setting a REMINDER message.
In each of the FLIP, BROWSE and MENU modes, a lower case "i" icon
appears at a number of occasions in connection with certain program
listings, such as movies, such as the "i" 203 shown in FIG. 20. Any
time this icon appears, the user can view additional programming
information, generally comprising a textual description of program
content and/or other information related to the program, such as
the names of cast members and the like, by depressing the "i" key
48 on the remote controller 40. An example of a display of such
additional information is shown in FIG. 21.
[0141] The second horizontal bar 62 appearing on the screen in the
MAIN MENU mode shown in FIG. 6 is the "Home Theater" Listing. It
corresponds to Pay-Per-View events or services, specialized
programming, and Premium Service programs. When this category is
chosen by the user, the television receiver displays information as
shown in FIG. 15. The first theater-ticket icon 150 that appears in
this Home Theater bar identifies a format in which the Pay-Per-View
events and premium services are displayed, as shown in FIG. 22. As
with other modes, the user can manipulate the cursor to highlight
and select any particular show. Also, the user can obtain
additional information about the Pay-Per-View event or service by
depressing the "i" key 48 on the remote controller 40. The
Pay-Per-View menu screen display shown in FIG. 22 also includes a
video display section 220 in which short promotional clips of
current and future events and services can be shown to the user
while the user is viewing the Pay-Per-View scheduling information.
The display of FIG. 22 is bit mapped such that the advertising
clips may be shown in the lower left quadrant of the screen. The
clips may be shown randomly in the video display section 120 or,
alternatively, the clip shown could correspond to the particular
selected entry on the list of events, and would change
automatically as the user navigated through the list.
[0142] When a user highlights a Pay-Per-View event or service by
manipulating the cursor to the desired event or service using the
direction arrow keys on the remote controller 40, he can order the
event or service by depressing the ENTER button on the remote
controller, thus linking schedule, promotional and ordering
functions. If the user selects a particular Pay-Per-View event or
service in this manner, the programming schedule system will next
present to the user a Pay-Per-View ordering screen such as that
shown in FIG. 23. The display includes a figure representing the
cost of the event or service. The display also asks the user to
choose from among a plurality of scheduled airing times 230A-230C,
as well as whether the user would like to see a REMINDER message
prior to the start of the Pay-Per-View event or service. The user
responds to these inquiries by using the direction keys on the
remote controller 40 to manipulate the cursor to the proper
response and then depressing the ENTER key. After the user has
ordered a Pay-Per-View event or service, the program schedule
system will present the user with two ordering confirmation
submenus, such as shown in FIGS. 24 and 24A. In either of these
submenus, the user can confirm or cancel the Pay-Per-View event or
service.
[0143] If the user confirms the order, the microcontroller 16
stores the Pay-Per-View ordering information in a location in
memory. The ordering information can then be transmitted to the
cable operator by the microcontroller 16 either by phone line or on
the cable line where the system has two-way communication or other
such interactive capability. Alternatively, a computer at the cable
operator location can interrogate the memory where the
microcontroller stored the Pay-Per-View ordering information. At
the appropriate time, the cable operator supplies the Pay-Per-View
event or service and it is received by all users who have ordered
the program.
[0144] The second icon 151 in the Pay-Per-View bar of FIG. 15
identifies a specialized broadcast, cable or satellite programming
service to which the user has access via the electronic program
guide. In this mode, the electronic program guide application
software acts to connect the user, through an appropriate data
transmission link, to the programming service, at which point the
user interacts with the service. Alternatively, the electronic
program guide provides the navigation software, including the menus
and scheduling information, for the particular programming service.
Such a service could be, for example, Your Choice TV ("YCTV"), a
service offering reruns of highly rated broadcast and cable
programs, in which case the icon may take a form suitable to
identify YCTV. The programming available on YCTV is then supplied
to the user via the programming guide system.
[0145] The last icon 152 appearing in the Pay-Per-View bar of FIG.
15 identifies a display format which lists all Premium Services
offered by the cable operator, as shown in FIG. 26. In this mode,
the user can select for impulse ordering any one of the premium
services by manipulating the cursor using the direction arrow keys
on the remote controller and depressing the ENTER key. Similar to
Pay-Per-View ordering, the system will present the user with a
series of ordering displays and, if a service is ordered by the
user, it will confirm the user's request using another other
submenu. If confirmed, the microcontroller 16 will store the
ordering information or transmit it directly to the cable operator.
Once the order has been confirmed, the microcontroller can
immediately allow the user access to the ordered premium service.
In this manner, the user can order premium events or services on
demand.
[0146] If, during FLIP or BROWSE modes, a user views a channel or
schedule information for a service not subscribed to by the user,
the microcontroller 16 causes an ordering submenu to appear instead
of displaying a program signal along with the graphic overlay, as
shown in FIG. 9. This submenu indicates to the user that she does
not currently subscribe to the selected service, and then asks the
user if she would like to order the service. If the user responds
affirmatively, the program schedule system takes the user to the
ordering submenu discussed above. In this manner, the user can
order premium events or services on impulse. Many variations of
this premium service ordering function are possible. For example,
upon depressing the ENTER key while the screen shown in FIG. 9 is
displayed, the user may be presented with the option to order the
selected service or a package of programming services that includes
the selected service. This feature may be implemented by receiving
and storing information identifying packages of program services in
the DRAM 18. When the user depresses the ENTER key while the screen
in FIG. 19 is displayed, microcontroller 16 may then be programmed
to check DRAM 18 to determine if the particular premium service is
part of any package currently being offered and present the user
with the option to purchase a programming package or the individual
service.
[0147] The third horizontal bar 63 in the MENU mode shown in FIG. 6
is the "Messages" or "Customer Service" listing. As shown in FIG.
16, the first envelope icon 160 represents message information
available from the cable operator. When the user selects the
message icon, he is presented with a screen display of currently
available messages, as shown in FIG. 27. The display shown in FIG.
27 includes cable system messages 270 and billing information 271.
If the user selects the cable system messages option 270, she is
presented with a message pertaining to the local cable operator,
such as that shown in FIG. 28. If the user selects the billing
status option 271 shown in FIG. 27, she is presented with a display
of current billing information, such as that shown in FIG. 29. This
information may include a history of purchases charged to the user,
current balance information, pending orders, and, an indication of
available credit, which can be an authorized debit limit previously
arranged with the cable or other operator. Thus, a user could
specify only a certain pre-set spending limit. Once the amount of
charges from pay-per-view events reaches the limit, the
microcontroller would not permit further ordering of events. An
alternative messages menu is shown in FIG. 28A.
[0148] The next icon 161 in the Customer Service information bar 63
of FIG. 16 identifies a "Viewer Preference" mode, which allows the
user to create or revise a number of program schedule system
operating parameters. Once selected, this display presents the user
with several preference options concerning certain operating
parameters of the program schedule system, as well as the viewing
of certain channels and/or certain content-specific programming,
for example, those shown in FIG. 7.
[0149] The first option shown in FIG. 7 is the "Parental" option
70, which can also be expressed as a "Key Lock Access" option. Once
this option is initially selected by the user, the system displays
a "Key Lock Access" submenu such as that shown in FIG. 30.
[0150] The Key Lock Access menu shown in FIG. 30 allows the user to
control access to individual channels and programs or events by
requiring the user to enter an access code "key," consisting of a
user-specified four digit code in the specific embodiment discussed
herein, before ordering or viewing these preselected channels,
programs or events. The menu display shown in FIG. 30 shows a
series of subject categories that are entries in the vertical yaxis
selectable by the user. A particular subject category is chosen by
using the up or down direction arrow keys on the remote controller
40 to highlight the desired entry. Once the user selects a
particular subject category, the left and right arrow keys are used
to navigate within the chosen category.
[0151] The first subject entry shown in FIG. 30 is the "Parental
Guidance" category 301. Once the user selects this category by
manipulating the cursor to highlight the entry, the cursor can be
then moved horizontally to an active window 302 which displays and
selects one the five letter rating items in the category. The
letter items represent ratings of program content as follows: "V"
for violence, "N" for nudity, "L" for language, "AS" for adult
situations and "PD" for parental discretion. Once the user selects
a particular item, such as "L", by moving to the active window 302
using the right direction arrow key, depressing the ENTER key will
indicate to the microcontroller 16 that a key lock access has been
selected for programs rated with a "L" rating for violent or
explicit language. The system indicates activation of a key lock
access by displaying a key icon directly below the "L" category
display. Once a key lock access is set, it can be deactivated by
selecting the category letter and then depressing the ENTER key.
This action causes the key icon to disappear. The user can change
the rating category in the active window 302 by using the left or
right direction arrow keys on the remote controller 40, images of
which are displayed on the screen adjacent the active window as a
reminder to the user. In this manner, the user can select other
rating categories for setting a key lock access for any of the
program content identifiers appearing in the Parental Guidance
category.
[0152] The key lock access code itself consists of a four digit
code, which the user can enter and modify at any time. To do so,
the user highlights the fourth vertically selectable entry "Change
Key Lock Access Code," 304 by manipulating the cursor to highlight
it using the direction arrow keys on the remote controller. Once
highlighted, the user enters a new four digit code or revises the
then existing code and depresses the ENTER key. The microcontroller
16 then identifies the new four digit key lock access code and
stores it in memory. The user can clear the key lock access code,
as well as all other previously activated keys, by moving to the
last entry in FIG. 30, "Clear Key Lock Access Code and All Keys,"
305 which highlights the "OK" window, and then depressing the ENTER
key. This action clears and deactivates all previously set keys, as
well as the key lock access code.
[0153] The schedule information database record for each program
contains a field that corresponds to the program content
identifiers in the Parental Guidance category. During operation,
the microcontroller checks this field in response to a user command
to tune to or order a program, or to display its corresponding
schedule information before carrying out the tuning, ordering or
displaying function. If the parental guide identifier in the
program schedule information database record matches any one of the
activated parental guidance identifiers shown in FIG. 30, the user
will be prompted to enter the four digit key lock access code
before the system takes any further action. If the entered code
matches the key lock access code previously entered and stored by
the user as described above, the system will carry out the user
request to tune to the program, to order it, or to display its
corresponding schedule information. If the code is not recognized
by the system, no further action will be taken and the user's
request will be denied.
[0154] By manipulating the cursor using the direction arrow keys to
highlight the second entry, "MPAA ratings," 308 the user can also
set a key lock access for programs based on their MPAA rating code,
as also shown in FIG. 30.
[0155] As with the Parental Guidance category, once the MPAA rating
category has been selected, the user can move horizontally within
the category to the active window 306 to select one the five rating
codes, i.e., "G" for general audiences, "PG" for parental guidance,
"PG13" for suggested parental guidance, no one under 13 admitted
without an adult, "R" for restricted and "X" for x-rated. As with
the Parental Guidance category, by selecting a particular
rating--by using the left or right direction arrow keys until the
particular ratings code appears in the active window--and then
depressing the ENTER key, the user sets a key lock access for the
rating, in which case a key icon appears below the rating code.
And, as with the Parental Guidance category, once a key lock access
is set, the system will prompt the user to enter the four digit key
lock access code anytime a request is made to tune to, order or
display schedule information for a particular program having a
rating code which matches a rating code for which key lock access
has been activated.
[0156] The Key Lock Access mode also includes a subject category
303 for controlling access to channels, which may be entitled, for
example, "Channel Block" or "Channel Lock." As with the Parental
Guidance 301 and MPAA 308 categories, the user navigates to the
Channel Block category 303 by manipulating the cursor using the
direction arrow keys on the remote controller and depressing the
ENTER key. Once the Channel Block category 303 has been entered,
the user can move horizontally to an active window 307, which in
FIG. 30 indicates channel 2. Once the user highlights this window
by manipulating the cursor using the direction arrow keys on the
remote controller 40, a key lock access can be set for the channel
appearing in the active window. This is done, as with the other
subject categories in the Key Lock Access mode, by depressing the
ENTER key, which again causes a key icon to appear below the
channel number in the active window. The user can move to the prior
channel or to the next channel in sequence by depressing either the
left or right direction arrow key on the remote controller 40. In
this manner, the user can activate a key lock access for any
available channel.
[0157] As with the Parental Guidance 301 and MPAA 308 categories,
once a key lock access is set for a particular channel, the system
will prompt the user to input the key lock access code prior to
carrying out an instruction to tune to or order that channel. If
the input key lock access code matches the previously stored access
code, the user's instruction is carried out. Otherwise, the user's
instruction is ignored. Thus, the user can control access to the
audio and video program content of any available channel. In this
instance, the microcontroller 16 will not allow audio or video
program signals to pass to the VDG, but it will allow schedule
information to appear for the channel.
[0158] An alternative method for effecting lockout of programs is
accomplished using a "Lockout" screen, as shown in FIG. 39. In
addition to limiting access to programs based on the Parental
Guidance, MPAA and channel criteria, as discussed above, access may
be limited on the basis of program title. FIG. 39 shows an
alternative Lockout screen 250 that can be used to permit or limit
access to programs based on program title, in addition to the
aforementioned criteria. Other parameters also may be included,
such as time of day, day of week, credit limit, and content
category (e.g., talk shows).
[0159] To enter the Lockout screen 250 shown in FIG. 39, the user
must enter a multi-digit lockout code using the numeric digit keys
42 and the enter key 44 on the remote controller 40. The lockout
code is set initially when the system is first used or installed.
To set a lockout code in the first instance, the user accesses a
Setup screen 260, such as that shown in FIG. 40. The Setup screen
260 will automatically appear the first time the electronic program
guide is installed and initialized. For access during normal
operation of the electronic program guide, a suitable access path
to the Setup screen 260 may be provided, such as from an
appropriate icon in the MAIN MENU 215.
[0160] In the Setup screen 260 of FIG. 40, the user can navigate to
the Lockout Code category 265 and set a new lockout code using the
appropriate navigation and selection keys on the remote controller
40. A suitable menu for inputting the lockout code is shown in FIG.
40A. Once enabled, the lockout code must be used to set or modify
locks, to view a previously locked program, or to clear or change
the lockout code. The memory location of the stored lockout code
also should be remotely accessible, such as by the local cable
company, in case the user forgets the lockout code and it must be
erased.
[0161] Once the lockout code is entered and the Lockout screen 250
of FIG. 39 is displayed, navigation within the screen is controlled
by the direction keys 43A and 43B on the remote controller 40.
Using the up and down direction keys 43A to move the selection
cursor, either the Movie Rating 251, Parental Guidance 252, Channel
253, Locked Program 254 or Lockout Code 255 category can be
selected. The left and right direction keys 43B are then used to
navigate inside the selected category.
[0162] Clearing a previously set lockout code is accomplished by
moving the selection cursor to the "Clear" entry 256 in the Lockout
Code category 255 and depressing the enter key 44 on the remote
controller 40. This causes the microcontroller to clear the lockout
code stored in memory, as well as all locks previously set by the
user. To change the current lockout code, the user navigates to the
"Change" entry 257 in the Lockout Code category 255 and depresses
the enter key 44 on the remote controller 40. The user is then
prompted to enter a new lockout code, which is subsequently stored
in memory by the microcontroller.
[0163] To set a lock in either the Movie Rating 251 or Parental
Guidance 252 category, the user navigates to the selected entry in
FIG. 39 by manipulating the selection cursor using the direction
keys 43A and 43B on the remote controller 40, and then depresses a
lockout key on the remote controller, such as the padlock key 45A
shown in FIG. 4. The microcontroller will appropriately modify the
display to indicate that a lock has been set, for example, by
changing the color of the text or the background in the selected
entry window, or by displaying an appropriate icon next to the text
in the selected entry window. In FIG. 39, a padlock icon 258
appears in the window of the "PG" entry in the Movie Rating
category 251. Toggling the lockout key while the selection cursor
is positioned on a selected entry will alternately enable and
disable the lockout function for that entry.
[0164] Similarly, to set a lock for a particular channel, the user
selects the channel using the selection cursor and then depresses
the lockout key. In FIG. 39, the channel "4 KCNC" entry in the
Channel category 253 has been locked, which is indicated by the
inverse video and padlock icon appearing in the window.
[0165] Program locks also may be set by title, which can be
effected in several ways. For example, when the above-described
FLIP or BROWSE mode of the electronic program guide is enabled,
thereby causing the title of a program to be displayed along with
other program schedule information in a window superimposed on the
actual program signal then being received, the user can limit
access to the program corresponding to the displayed program
information by depressing the lockout key 45A on the remote
controller 40. The user also may limit access to the currently
tuned program by depressing the lockout key 45A on the remote
controller 40 while viewing the program, regardless whether the
FLIP or BROWSE modes are enabled. In this instance, the
microcontroller first removes the program signal from the display
and then accesses the schedule information database record for the
program then appearing and sets an appropriate flag to indicate the
program has been locked. Also, when viewing program schedule
information in the grid or category listings, as discussed above
and shown, for example, in FIGS. 18-20, the user also can tag a
program for lockout by highlighting it with the selection cursor
and then depressing the lockout key 45A on the remote controller
40.
[0166] In each of these instances, the microcontroller then stores
the program title in a lockout title list stored in memory along
with any other titles that previously have been locked out by the
user. Individual items in the lockout title list are displayed in
alphabetical order in the "Locked Program" window 259 shown in FIG.
39, and the user may scroll through the list by positioning the
selection cursor on the Locked Program window 259 using the up and
down direction keys 43A on the remote controller in FIG. 40 and
then using the left and right direction keys 43B to scroll through
the list one item at a time. In order to save memory space,
alternatively, the microcontroller may be programmed to set a flag
or otherwise mark the particular database record containing the
program schedule information for the program that is to be locked
out, and to thereafter access the database to retrieve the title
information when it is to be displayed, such as when the viewer is
reviewing the lockout title list in the Locked Program window
259.
[0167] Once an individual title has been locked out, the
microcontroller can be programmed optionally to display an
appropriate lockout icon, such as a padlock, whenever program
schedule information for the locked program is to be displayed,
such as in the window 1Q overlay of the FLIP or BROWSE mode, or in
the various grid and category displays available in the MAIN MENU
displays. The system also may display an appropriate text message
if someone tries to access the program signal of a
previously-locked program. Of course, once a program is locked, in
all instances the microcontroller prevents access to the actual
program signal (including both the audio and video portions of the
program signal) until an appropriate code is entered or the lockout
is removed.
[0168] Several methods can be used to block programs at their time
of airing. For example, in the case of the Movie Rating, Parental
Guidance and Channel categories, the schedule information database
record for each program is provided with a field that corresponds
to the rating, program content identifier or channel appearing,
respectively, in the Movie Rating 251, Parental Guidance 256 and
Channel 253 category of the Lockout screen 250 shown in FIG.
39.
[0169] During operation, the microcontroller checks the appropriate
field in the database record in response to a user command to tune
to or order a program before carrying out the tuning or ordering
function. Additionally, the lockout code also may be used to
restrict access to program schedule information. In this instance,
the microcontroller also would check the appropriate field in the
schedule information database record before displaying schedule
information for a program.
[0170] If the movie rating, parental guidance or channel identifier
in the program schedule information database record matches any one
of the locked-out entries indicated in the Lockout screen 250, a
Lockout Verify screen 300 is displayed in overlaying relationship
with the video signal then being displayed on the television
receiver, as shown in FIG. 41. The user will be prompted to enter
the previously set lockout code before the system takes any further
action. As an added security measure, asterisks will be displayed
as the user enters the lockout code. If the entered code matches
the lockout code previously entered and stored by the user as
described above, the system will carry out the user request to tune
to or order the program, or to display its corresponding schedule
information. If the code is not recognized by the system, no
further action will be taken and the user's request will be denied.
In this case, the Lockout Verify screen 300 will remain displayed
on the television receiver waiting for a correct code to be
entered. If no action is taken by the user, the Lockout Verify
screen 300 will be removed after a predetermined time-out period,
such as one or two minutes.
[0171] Similarly, in the case of lockout by title, the
microcontroller also could check the title field in the schedule
information database record and compare it with the list of program
titles for which the user previously set a lock. If, as described
above, the microcontroller does not maintain a list of the actual
titles of programs locked by title, a suitable identifier can be
set in a field in the database record to indicate that a program
has been locked by title when the user first sets the lock, and,
thereafter, the microcontroller could check that field in response
to a user request to tune to or order a program, or display
schedule information.
[0172] An alternative method for effecting lockout involves the use
of a portion of the real-time program signal being received by the
television receiver. With this method, codes corresponding to a
program's rating, parental guidance category, title or channel are
inserted into and transmitted along with the program signal, such
as in the vertical or horizontal blanking intervals, or on raster
scan lines that are not visible on the television receiver. When
the program signal is received, these codes are stripped from the
program signal and stored in memory. Methods and apparatus for the
insertion transmission and reception of digital codes carried on a
program signal are known in the art.
[0173] After the transmitted codes have been separated from the
program signal and stored in memory, the microcontroller can
compare them with the lockout criteria set by the user in the
Lockout screen and take appropriate action, as described above.
[0174] The Setup screen 260 shown in FIG. 40 also contains a
Purchase Code category 270, which allows the user to set a numeric
purchase code that must be entered before any premium channels or
pay-per-view programs can be ordered. The Setup screen 260 shown in
FIG. 40 includes entries for setting a new purchase code and for
clearing or changing a previously set password. Appropriate menus
for setting, confirming, clearing or changing the purchase code are
shown in FIGS. 40B through 40E. Once a user sets a purchase code,
the microcontroller thereafter will display a Purchase Code Verify
screen in response to a user request to tune to or order a premium
services channel or pay-per-view program. The Purchase Code Verify
screen works in a manner similar to the Lockout Verify screen 300
in that the user is prompted to enter the previously set purchase
code password before the microcontroller will tune to or order the
requested program. If the correct purchase code is not entered, the
microcontroller will take no further action and the Purchase Code
Verify screen will remain displayed waiting for input of the
correct code. If no action is taken within a predetermined time-out
period, the Purchase Code Verify screen will be removed.
[0175] The next option shown in FIG. 7 is the Channel Preference or
"Favorite Channel" list option 71. By highlighting this icon and
depressing the ENTER key on the remote controller 40, the user is
presented with a submenu on the screen such as that shown in FIG.
8.
[0176] In normal operation, the program guide system presents
channels to the user in numerical order in response to an up or
down change-channel command issued by the user using one of the
direction arrow keys on the remote controller. The channel number
presentation sequence includes all channels offered by the cable
company in the order of which they are modulated onto the channel
by the operator.
[0177] The program guide system also provides the capability of
selecting from among several user-defined channel presentation
sequences, which are activated using one of the three "check mark"
icon keys 48A, 48B or 48C on the remote controller 40 shown in FIG.
4. Each of these keys represents a preferred particular list of
channels which a particular user selects and which the
microcontroller stores in memory as a "Channel Preference" list, as
discussed in detail below. To activate one of these preferred
channel lists, the user depresses the corresponding check-mark icon
key, in which case the microcontroller may display the chosen icon
on the screen in the graphic overlays and full screen displays to
remind the user that a particular channel preference list is being
used by the system. Once a preference list is activated, the system
will limit the tuning of the television receiver and the display of
schedule information only to those channels that are designated in
the activated viewer preference list.
[0178] To revise the content and/or sequential order of the
channels in the Channel Preference list, the user enters the MENU
mode of the programming guide system. To enter the MENU mode from
the FLIP mode, the user twice depresses the MODE key 38 when using
the remote controller 31 of FIG. 3. To enter the MENU mode when
using the alternative embodiment of the remote controller 40 of
FIG. 4, the user simply depresses the MENU icon key 47B.
[0179] When first entered, the MENU mode has a screen display such
as shown in FIG. 6. To select the submenu for editing the Channel
Preference list, the user first selects the third horizontal bar
63, which can be titled, for example, "Messages" or "Customer
Service," by manipulating the cursor using the down direction arrow
key, as shown in FIG. 7. The screen of FIG. 6A is thereby
displayed. The user then selects the second icon 161 appearing in
that bar, indicated with a check mark, which corresponds to a
"Viewer Preference" mode, by highlighting the icon using the
direction arrow keys and again depressing the ENTER key. This
action will cause the microcontroller 16 to display a Viewer
Preference submenu such as that shown in FIG. 7. By selecting the
Channel Preference or "Favorite Channel" entry 71, the user enters
the Channel Preference submenu, shown in FIG. 8. If the user has
not already done so, he would then depress the particular
check-mark icon key on the remote controller 40 of FIG. 4 to create
or revise the particular channel preference list.
[0180] In the Channel Preference menu shown in FIG. 8, a list 80 of
all channels available on the particular cable system is displayed
on the left side of the television receiver screen, labeled
"Choices" in FIG. 8, and the viewer's preferred list 81, designated
"Selected" in FIG. 8, is displayed on the right side. If a
particular code, such as an END or "I" symbol appears in the first
(uppermost) position 82 of the viewer preference list 81, the
system displays information for all channels in numerical order in
all modes of operation. This is the default mode of the system.
[0181] By selecting channels in sequence from the available list 80
and placing them in the desired order in the preference list 81,
the user can select a subset of channels and/or rearrange the
default sequence in response to a channel up or channel down
command from the user. This is accomplished by highlighting a
channel in the available list 80 using the up and down direction
arrow keys on the remote controller 40 and depressing the ENTER key
44, which stores the entry temporarily in a buffer.
[0182] The microcontroller 16 stores a list of all channels
previously entered in the viewer preference list 81. As a
particular channel is highlighted by the user when navigating
through the available channel list 80 displayed on the left side of
the television screen, a window 84 appears adjacent to the
particular channel highlighted by the user. If the particular
channel already appears in the viewer preference list 81, the
system displays a "DELETE" message in the window 84 as a reminder
that the channel was previously selected from the available channel
list 80 and can only be deleted from the list 81, which is
accomplished by depressing the ENTER key 44. If the particular
highlighted channel in the list 80 was not previously selected, the
system displays a "SELECT" message in the window 84 as a reminder
that the particular channel will be selected for addition to the
viewer preference list 81 if the user depresses the ENTER key 44.
The microcontroller 16 inserts a selected channel at the bottom of
the list 81. In this manner, the user can select or delete channels
from the viewer preference list in any desired order.
[0183] The available channel list 80 may also be provided with
categorical entries 83, such as movies, news, sports or children's
shows. The user may also highlight any of these entries and put
them into the viewer preference list 81. If the user does include a
category in his viewer preference list 81, when the user issues
channel up or down commands, the system will display, in sequence,
first the user's selected preferred channels in numerical order and
then all channels having a program whose content corresponds to the
selected category or categories at the time.
[0184] Once the user has revised the channel preference list 81 in
the described manner, the microcontroller 16 will follow the stored
user-specified channel sequence in response to a change-channel
command made by the user employing one of the direction arrow keys.
To activate the viewer preference list, the user depresses one of
the three checkmark icon keys 48A, 48B or 48C on the top of the
remote controller shown in FIG. 4. The viewer preference list can
be used to selectively limit tuning of the television receiver or
display of schedule information in any of the operating modes of
the electronic program guide. In the present embodiment, once a
preference list is activated, the system will limit the tuning of
the television receiver and the display of schedule information in
the FLIP, and BROWSE modes, as well as in the grid category and
channel listings in the MENU mode, only to those channels
designated in the activated viewer preference list. The tuner can
not be tuned to, and no corresponding schedule information can be
displayed for, any channel not entered in the viewer preference
list when it is activated. In this regard, it should be noted that
setting a key lock access in the Parental Guidance 301, MPAA 308 or
Channel Block 303 categories produces a different result than when
using other display criteria, such as the Channel Preference List
of preferred channels discussed above. Thus, while a key lock
access will prevent audio and video program information, but not
schedule information, from being displayed or ordered absent entry
of an authorization code, if a particular channel is included in
the Channel Preference list and also has a key lock access
activated in the Channel Block category 303 of the Key Lock Access
mode, that channel or its corresponding schedule information will
not be displayed at any time.
[0185] To deactivate a previously selected viewer preference list,
the user toggles the appropriate check-mark icon key on the remote
controller 40 of FIG. 4. Once deactivated, the system defaults to
displaying and tuning all available channels, as well as displaying
schedule information for all available channels.
[0186] Alternatively, the viewer preference list 81, if activated,
can be used to control tuning and display of schedule information
only in selected modes, such as only in the FLIP mode, thus
allowing the user to tune and view corresponding schedule
information only for those channels entered in the preference list
81 in the FLIP mode, while viewing all channels and corresponding
schedule information in all other modes.
[0187] In this latter configuration, as well as in the instance
where no channel preference list is activated and the system is in
default mode, if a channel appears in the viewer preference list 81
that corresponds to a service not subscribed to by the user, the
microcontroller 16 causes an ordering submenu to appear instead of
displaying a program signal along with the graphic overlay, as
shown in FIG. 9. This submenu indicates to the user that he does
not currently subscribe to the selected service, and then asks the
user if he would like to order the service. If the user responds
affirmatively, the program schedule system takes the user to
another ordering submenu to confirm the user's request, as with
impulse ordering.
[0188] The program guide also may be configured with a Locator
screen 201, as shown in FIG. 37, which aids the viewer in channel
selection and definition of a favorite channel list. The Locator
screen 201 displays all available channel numbers grouped according
to the source of the program information appearing on any
particular channel at any particular time, e.g., broadcast,
cablecast, pay-per-view, near video on demand, satellite, or other
source of program material. Thus, the Locator screen 101 can be
used to locate any particular channel or service because the
groupings provide a quick and efficient method for scrolling
through the list of available channels. The channel numbers also
may be grouped according to other criteria, such as program
category, program content, program rating or other content-based
standard, time of availability, numerical order, or other logical
grouping.
[0189] In the example shown in FIG. 37, the user navigates within
the Locator screen 201 using the direction keys 43A and 43B on the
remote controller 40. The right and left direction keys 43B move
the selection cursor within the category rows, while the up and
down direction keys 43A are used to select a particular category.
From the Locator screen 201, any particular channel can be selected
for viewing by positioning the selection cursor on the desired
channel and depressing either the enter key 44 or an optional tune
key (not shown) on the remote controller 40.
[0190] In addition to aiding in channel selection, the Locator
screen 201 also provides the user with the ability to conveniently
define favorite channel lists. To do so, the user first moves the
selection cursor to the desired channel by using the direction keys
43A and 43B or numeric digit keys 42 on the remote controller 40,
and then depresses a favorite channel key 46A provided on the
remote controller 40, which causes the display to change in some
manner or characteristic as an indication that the channel has been
selected as a favorite channel, such as by changing the color of
the channel identification text or the text background, by
displaying an appropriate icon or by some other appropriate
identification scheme. In the remote controller 40 shown in FIG. 4,
the pound key "#" can function as the favorite channel key.
[0191] Also, if multiple favorite channel lists are being used, the
user would depress the appropriate favorite channel key on the
remote controller to select a particular list before depressing the
favorite channel key. For example, as discussed above, the remote
controller 40 shown in FIG. 4, has three color-coded check-mark
favorite channel keys 48A, 48B and 48C, which provide for at least
three individual favorite channel lists for three individual users.
Different identification characteristics could be displayed on the
Locator screen 201 to indicate that a particular favorite channel
list is selected. For example, the icon or image used to enable a
favorite channel list on the remote controller, such as the check
mark key 48A used on the remote controller 40 shown in FIG. 4,
could be displayed on the Locator screen 201, as well as other
screens of the program guide, when a favorite channel list is
enabled. Alternatively, the color of the displayed text or
background could be changed to match the color of the selected
favorite channel key.
[0192] The Locator screen 201 may be accessed via several paths.
For example, it may be included as a virtual channel that is
conveniently positioned in the channel-tuning sequence, such as
between the highest and lowest available channel numbers--for
example, a virtual channel 0. To the user, such a virtual channel
appears to be a conventional channel. However, it requires no
additional bandwidth as a carrier. For example, it can be digitally
produced at the subscriber station or included in an appropriate
blanking interval in existing bandwidth frequencies. In this
manner, the virtual channel is accessible either by entering the
corresponding channel number using the numeric digit keys 42 on the
remote controller, or by using the up and down direction keys 43A
to wrap around from the highest to the lowest channel number, or
vice versa. As shown in FIG. 38, it also may be desirable to
provide a suitable identifier, such as an icon or text message 210,
in the MAIN MENU display 215, from which the user could access the
Locator screen 201 simply by highlighting the identifier 210 with
the selection cursor and depressing the enter key 44 on the remote
controller 40. Alternatively, the remote controller may be provided
with a key corresponding to the Locator screen 201 which would
cause the microcontroller to display the Locator screen 201 when
the user depressed it.
[0193] In addition to Channel Preference or Favorite Channel keys,
the remote controller 40 can also be supplied with a number of
user-activated category preference icon keys, e.g., movies, sports,
or children's programming. The system can be adapted to present to
the user only those programs meeting particular preference category
when it is activated by the user. As with the Channel Preference
icons, the microcontroller may display the icon corresponding to
the activated preference category to remind the user of the
currently activated mode of system operation.
[0194] The question mark icon 162 at the far right of the third
horizontal bar in the menu of FIG. 16 identifies a program guide
system "Help" mode in which information explaining the operation of
the system is displayed for the user. Again, by manipulating the
cursor using the appropriate keys on the remote controller, the
user can select this mode. Once selected, the next submenu
appearing in the Help mode asks the user to identify the particular
portion of the system about which the user would like to view Help
information.
[0195] The icons appearing in the last horizontal bar of the MENU
mode identify certain interactive and/or other types of information
services which the programming system, acting as a gateway, makes
available to the user as shown in FIG. 17. By manipulating the
cursor, the user can select any one of the identified services, as
shown in FIGS. 31-35.
[0196] For example, if the user initially selects the "X*PRESS"
icon appearing in the last horizontal bar, he is presented with a
submenu such as that shown in FIG. 31. Using the direction arrow
and enter keys on the remote controller, the user selects one of
the three entries appearing in the display of FIG. 31. Once a
particular entry is selected, the electronic program guide connects
the user to the selected service and passes control to the
particular service application software, as shown in FIGS.
32-35.
[0197] Alternatively, the remote controller 40 can be supplied with
a plurality of content-specific keys corresponding to a plurality
of content-specific categories of programming, e.g., a Sports key,
News key, Movie key, etc. When the user depresses a
content-specific key, a content-specific mode is initiated. In FIG.
4, the remote controller is equipped with a Sports key 49. If the
user depresses the Sports key 49, the microcontroller will limit
the display of programs and/or program schedule information to
those that are sports-related. The microcontroller will block all
other programming or schedule information from appearing on the
television receiver. The microcontroller can be adapted to
distinguish programs and schedule information that are
sports-related by examining an appropriate code associated with the
program or schedule information.
[0198] As discussed above, coding can be accomplished using any
number of methods, such as by including an appropriate code in the
vertical blanking interval of the program signal, or in an
appropriate memory location in the database record of the program
schedule information, or if the schedule information is being
received on a broadband network, by including it in an appropriate
blanking interval. The user activates a content-specific mode by
depressing the appropriate content-specific key in any mode of
operation of the electronic programming guide, including the
aforedescribed FLIP, BROWSE or MAIN MENU modes, as well as when no
schedule information is being displayed and only a program signal
is visible on the television receiver. Once a content-specific mode
is requested by the user, the microcontroller immediately and
directly enables the content-specific programming criteria, and
maintains it for all operating modes of the guide until disabled,
which can be accomplished, for example, by toggling the Sports key
49.
[0199] Instead of a dedicated content-specific key, such as Sports
key 49, the system may be configured with a single, generic
content-specific key, which, when activated, would cause the
microcontroller to display a content-specific menu containing a
list of all content-specific categories available to the user. The
user then could highlight a particular category by manipulating the
selection cursor using the direction arrow keys on the remote
controller and select it by depressing the ENTER or OK key 44. As
an alternative to using a content-specific key on the remote
controller, access to the content-specific menu can be effected by
providing an appropriate identifier in another menu screen of the
electronic guide, such as in the LOCATOR, SETUP or MAIN MENU
screens.
[0200] In addition to blocking all non-selected content-specific
programming when a particular content-specific category has been
selected, the microcontroller can be programmed to enable all
added-value programming or services that are specially related to
the selected content-specific category. For example, if the user
activates a Sports content-specific mode, the microcontroller, in
addition to allowing only sports programming or schedule
information related to sports programming to be displayed, will
proactively seek out and enable all sports related added-value
services, such as related trivia or video games, up-to-date scores
while a game is in progress, team schedules, replays of prior games
of the selected teams or players, ticket or souvenir purchasing,
etc. Thus, the information available from the programming or
service can be integrated into the environment of the electronic
program guide. Rather than simply passing control to another
service as described above, in this manner the electronic program
guide would function as a system integrator or interface to combine
the available added-value information into a package within the
electronic guide environment, thus essentially creating a series of
modular electronic program applications corresponding to a variety
of available content-specific categories.
[0201] The Setup screen shown in FIG. 40 also includes a Text
Location category 275, which contains the textual entries "Bottom
of Screen" and "Top of Screen." By navigating to the Text Location
category 275 using the up and down direction keys 43A on the remote
controller 40, and to either the "Top" or "Bottom" entries in that
category using the left and right direction keys 43B on the remote
controller, and then depressing the enter or select key 44, the
user can control the position of the overlay windows used to
display information in various operating modes of the electronic
program guide. The Setup screen of FIG. 40 provides the user with
two positional choices: the top or bottom of the screen. Depending
on the modes of operation of the program guide, it may be desirable
to provide the user with more positional choices in viewing area of
the television receiver, or to provide the user with the ability to
choose a different position for information displayed different
operating modes.
[0202] One of the novel features of the disclosed invention is the
textfit system. The preferred embodiment of the text fit system
includes an interactive computer program used to edit the program
listings data before it is transmitted to the user and stored in
memory. The interactive system operates as follows: unedited (or
partially edited) program listings information is loaded into data
a processor. The data includes program titles, program schedule
times, duration, category, as well as additional descriptive
information dependent on the type of program. For example, for
movies the data includes the MPAA rating, year of the movie,
whether it is in black and white, and a list of starring actors and
actresses.
[0203] The data processor extracts only the program title data
which includes television program titles as well as movie titles,
sporting events and titles for other special events. Based on the
duration of the program, the data processor first analyzes the
listings data to determine what grid size listings are needed for
each title. Thus, a two hour movie could require four different
edited titles to fit into each of the four different size grid
cells (30, 60, 90, 120 minutes). The data processor then determines
how much space is required to display the title based on its
character length. If the title is to be displayed in the program
schedule grid using a proportional font and character to character
kerning, the data processor may also account for these factors in
determining the space required to display a title. The
determination would than be based on the number of pixels required
for the particular combination of characters in the title. The
amount of space available for display of a title depends on the
size of the grid cell and the space required for display of icons,
when activated.
[0204] If the data processor determines that a full title requires
too much space to fit into one or more grid cells, the title is
then presented to the editor using a suitable display device
connected to the data processor, such as a CRT. The editor is then
queried to alter the title so that it will fit in the allotted
space. If the title must be edited for more than one cell size, the
editor is queried to edit each of these separately. In the
preferred embodiment of the interactive program, the editor is
shown in real time whether the edited title will fit in the
designated grid cell.
[0205] In the preferred embodiment, two lines of text are displayed
in each grid cell of the program listings. The title, as edited,
appears on the first line, and if necessary, continues onto the
second line. The decision to wrap-around to the second line is
based on whether natural breaks exist in the title such as spaces
between words, commas, periods, hyphens, etc. These are standard
techniques used in word processing software routines. The editor
may also be queried to edit a title in the situation where the full
title will fit on the allotted two lines, but a hyphen is required
because there are no natural breaks in the title.
[0206] Prior to querying the editor to shorten a title, the data
processor compares the title with a stored library of shortened
titles to determine if the title had previously been shortened
while editing another listings database. Each time changes are made
by the editor to a title, the shortened title is added to the
library. It is apparent that this process of building a library of
shortened titles greatly reduces the manual input required.
[0207] A flow chart illustrating the process by which the text fit
system operates is shown in FIG. 42. The chart illustrates the
operation of editing a listing for display in a program grid for a
single platform, but operation is the same for all platforms.
[0208] Text editing may be necessary in other situations besides
that where multiple size grid cells are used for display of the
same title. For example, the disclosed program guide may run on
several different platforms, with each one having different
constraints and grid cell space availability. Some may not display
the text in proportional fonts and some may have other limitations
reducing the available space. Thus, in the preferred embodiment the
interactive program would request edits for all platforms for which
they required at the same time. In addition, editing of text may be
required for display modes other than a grid of program listings.
For example, in the "Listings by Channel" display of FIG. 20,
programs are listed on an entire, fixed-length line, but the length
of the line may vary from platform to platform, so that the text
fit system may be employed for the purpose of editing listings for
the different platforms in this display mode as well. The space
available for the display of text will also depend on how much
space is reserved for icon display. The same process as that shown
in FIG. 42 would apply, except that there would be no need to
determine what grid sizes are needed because a fixed length line is
used for display rather than multiple sized grid cells.
[0209] It will be apparent to those of skill in the art that the
disclosed text fit system has applications beyond that of title
editing alone. The system may be easily modified to provide editing
of messages, "i" screen storylines, pay-per-view promotional copy,
and similar text messages so that they will fit into the designated
space available for display of the text. In fact, the system may be
used to edit any text for display in the disclosed program schedule
system.
[0210] The computer program for the microcontroller 16 may also
include a schedule for the display of varying background views upon
which the program schedule information is overlaid either partially
or in a full screen display. The background views may be stored as
bit maps in memory or in another storage medium, such as an optical
storage device. For example, the microcontroller 16 may be
programmed to issue a command to the VDG every morning at 6:00 AM
to display a sunrise in the background. The background may then be
changed accordingly throughout the day to, for example, a blue sky
or a nighttime view. It also may vary, e.g., by time of day, day of
week, month, year or season. The mood background also could change
depending on the particular category of programming that the user
is watching or to which selected schedule information pertains. The
mood background also may be adapted to display scenes that reflect
the particular viewing area in which the user is situated, like the
Rocky Mountains, or Mt. Rainier, etc. It also may be possible to
display standard scenes, such as an ocean or forest scene.
Moreover, the audio background also could be adjusted to relate to
the particular mood background then being displayed. In addition,
different background views may be used for holidays and special
events, such as Christmas, Fourth of July, Superbowl Sunday, etc.
The purpose of the background views is to help ease the monotony of
viewing program listings. The microcontroller 16 could be adapted
automatically to coordinate the display of the mood background. The
user also could be given the ability to choose from among various
mood background displays by adapting the microcontroller to display
an appropriate mood option menu that lists the mood background
options available to the user and allows the user to select one or
more by manipulating the selection cursor. Access to such a mood
option menu could be achieved by supplying an appropriate
identifier, textual or visual, in an appropriate menu of the
system, such as the LOCATOR or SETUP screen.
[0211] Additionally, the electronic program guide could be
configured to store a unique digital identifier for each program
along with its schedule information and later use the
identifier--e.g., by transmitting it--to indicate to a recording or
storage device, such as a video recorder, that the user wishes to
record the program. The program guide could also use the identifier
to automatically control operation of the video recorder. The
electronic program guide could also be configured to use other
stored schedule information for this purpose.
[0212] Operation of the interactive home shopping feature of the
present invention may be explained with reference to FIG. 43. FIG.
43a illustrates a "by time" screen of the EPG listing the different
programs scheduled to air at a particular time on the different
channels. As shown in FIG. 43a, certain listings are provided with
an asterisk or "star" icon 401 indicating that a product or service
associated with each of the listings is available and may be
ordered remotely by the user. The remote control unit 40 discussed
above may be further configured with a star button used to order
products and services. Alternatively, the existing star key on the
keypad 42 may be used. The particular icon used to designate that
the indicated listing has an associated product or service
available for purchase is not part of the invention--any convenient
symbol may be used.
[0213] The screen shown in FIG. 43a indicates that two listings,
"Full Metal Jacket," and "Beverly Hills Cop III," include
associated products or services. Upon depressing the star button on
the remote control while the cursor is highlighting the program
listing for "Full Metal Jacket," the format selection screen shown
in FIG. 43b is displayed. This screen informs the user of the
particular product or service available and the various options
and/or formats available, as well as the price of the different
options and formats. As shown in FIG. 43b, the left and right arrow
buttons 43B on the remote control unit 40 are used to scroll
throughout the different formats. As the user scrolls, the price
displayed automatically changes to reflect the price for the
currently selected format. Upon selection of the particular product
format (by depressing the "OK" or enter key 44 on the remote
control unit 40), i.e., a VHS format cassette, the user is
presented with the screen shown in FIG. 43c to select the payment
method and method of shipment. The user may scroll through the
different payment methods which may include various credit cards as
well as the option to add the purchase price to the user's bill for
program services. At the bottom of the screen, the user enters his
credit card number and expiration date. The user may also scroll
through various methods of shipment, and the total price changes
accordingly based on the different shipment methods. Upon selection
of the payment and shipment methods, the user is presented with the
screen in FIG. 43d to review and confirm the order. A purchase code
may be used to prevent unauthorized persons from ordering products
or services as shown in FIG. 43e. The purchase code may be selected
in advance in the same manner as program lock-out code discussed
above.
[0214] The screen in FIG. 43d may be used where the user has
previously entered his address and phone number. The user may have
previously entered this information in advance using a set-up
screen to input all the necessary information upon first use of the
product ordering service. The setup information may also include
one or more credit card numbers so that when a product is ordered,
the user need only select a credit card from a list previously
entered. Alternatively, the user's address and phone number may be
extracted from the program services billing system.
[0215] The star icon may also be used to indicate that more than
one product or service associated with the television program is
available. FIG. 44 illustrates one embodiment of a screen that may
be presented to the user upon depressing the star button while the
cursor is highlighting the program "48 Hours." As shown in FIG. 44,
both a transcript and tape (VHS or Beta format) are available.
Using the arrow buttons 43B on the remote control unit 40, the user
highlights the desired product and depresses the "OK" button to
order the product.
[0216] Products and services may be ordered from any of the
different modes of the EPG by including the star icon in the
program schedule display in each of the different modes of the
system. FIG. 45 illustrates use of the star icon in connection with
the flip mode of the system discussed above.
[0217] There are many potential applications for this type of
product ordering service. In addition to ordering a videocassette
or transcript of a program, various ancillary products may
similarly be ordered, such as tee shirts and other apparel, books,
movie soundtracks, toys, etc. The disclosed product ordering system
is especially useful in conjunction with programs that are
copy-protected, such as pay-per-view (PPV) movies. These programs
cannot be recorded using a VCR so that the disclosed product
ordering service presents a powerful marketing tool and permits
users to order their own, professionally produced, licensed copy
of, e.g., a PPV movie simply by depressing a button on their remote
control device. One example of a service that can be provided is
the ordering of tickets for television programs with live
audiences. Program listings for such programs as game shows and
talk shows could utilize the star icon to order audience or
participant tickets for the show. The star icon may also be used
with the program listings for local sporting events to order
tickets for the listed event as well as future events.
[0218] The use of the disclosed product and service ordering
capability need not be limited to television programs. For example,
if the cable system operator or other program provider provides
music as well as television channels, products and services
associated with music programs may also be ordered through the
guide. FIG. 46 illustrates one embodiment of a screen that may be
used for ordering a product or service associated with a music
program. Products that may be ordered include a CD or cassette tape
of the song or album. The ordering service may also be used to
order tickets to an upcoming concert of the artist that performs
the selected music program.
[0219] The use of the EPG thus presents a new vehicle for marketing
program-related products and services capable of reaching a very
large audience, including those who would not normally tune to
existing home shopping channels.
[0220] Product and service ordering may be readily implemented in
the EPG of the present invention. The different display screens
that comprise the EPG are controlled by the microcontroller 16,
which accesses the program listings data for each of the programs.
If the data indicates that a product or service associated with a
particular program is available, the microcontroller 16 will
display the star icon whenever the particular program listing is
displayed in the different modes of the EPG. The microcontroller 16
also controls the display of user-selected options in the EPG so
that when a particular listing is highlighted by the user, the
microcontroller 16 displays appropriate ordering information when
the user depresses the star key on the remote control unit 40 so
that correct product or service information is displayed.
[0221] The ordering of services is discussed above in connection
with FIG. 9 regarding the ordering of premium services and
pay-per-view events. Products may be ordered in a similar manner
using either a telephone line, coaxial cable, optical fiber, or
wireless transmission as the return path for placing user orders.
There are many techniques known in the art that may be used for
providing information on products and services ordered by a
subscriber to a cable television service at a remote location for
processing at a central location. For example, the same techniques
used for billing subscribers for pay-per-view events may be applied
to product ordering as well. In one embodiment, the microcontroller
16 stores subscriber orders in memory for subsequent transmission
using the subscriber's telephone lines. The microcontroller 16 is
programmed to dial the central ordering location to place
subscriber orders. Typically, a toll free "800" number is utilized
for this purpose and calls are placed at times when the subscriber
is not likely to be using the telephone. The microcontroller 16 may
be programmed so that orders are accumulated throughout the day and
a call is placed once per day to transmit all the accumulated
orders.
[0222] Another possible technique for placing orders is to use the
cable itself. This technique may be used in both one-way and
two-way cable plants. In a one-way cable plant system, orders may
be stored at the user location in a set-top box provided by a local
cable system. The set-top box may then be polled by the cable
headend using techniques known in the art to determine if any
orders are stored for transmission to the cable headend. If orders
are present, they are provided to the cable headend for
processing.
[0223] A two-way cable plant is most advantageous if real-time
ordering capability is desired. Using the return channel, orders
may be placed and immediately transmitted upstream to the cable
headend where they can be processed or forwarded to a separate
processing center. In this manner, orders may readily be processed
the same day and shipped to the user via overnight courier.
[0224] Another possible technique is to control the call-in of
orders from subscribers from the central location. For example, the
cable headend could poll the subscribers and program the set-top
boxes to call the central location at a particular time so as to
stagger the call-in times and avoid overloading the processing
center. Finally, it is also possible for the cable headend to
connect to each user's set top box via telephone lines and call-out
to each viewer sequentially to determine if any orders are
pending.
[0225] It is also possible to maintain the product ordering feature
entirely separate from the cable system or other program provider
operations. The entity providing the EPG may maintain its own
processing equipment at the cable system headend or other program
provider location so as to receive order requests directly from
users without the need for any pre-processing by the cable headend.
User requests identified as product orders may then be diverted
directly to the EPG provider's processing equipment. This type of
system architecture allows for more centralized management of a
nationwide product ordering system.
[0226] The information on each of the products and services
available may be provided to the users in any of a number of ways.
In one embodiment, the database of program schedule information
stored at each user location may include all the information for
each product and service--a description of the product(s) or
service(s), price, and any other information required. The
disadvantage of this method, however, is that if a large number of
programs include products and services available for ordering, the
demands on the system memory are great. Another method is to
standardize the products and services available so as to include in
the database only a minimal amount of information necessary to
identify the type of product or service. For example, if only
videocassettes and transcripts are available, the database need
only include a flag for each listing indicating whether a
videocassette, transcript, or both are available. Further
simplification is possible if all transcripts and all
videocassettes are priced the same. The screens illustrated in
FIGS. 43-46 may then be standardized screens for all products so as
to conserve memory space.
[0227] It will be recognized by those of ordinary skill in the art
that many variations are possible. To provide more flexibility,
different categories of products and services may be established
for different types of programs, such as movies, news programs,
sports, pay-per-view, etc. The microcontroller 16 may then be
configured to select the product or service information displayed
to the user based on the type of program. In this manner, when the
user depresses the product ordering icon on the remote control, the
microcontroller 16 determines the type of program displayed in the
program guide and selects the appropriate ordering screens for
display. Similarly, with regard to price, different categories of
prices may be set. The microcontroller 16 may then read the price
category for the product from the database and display the
appropriate price for the product in the screens 43-46.
[0228] An alternate embodiment of the disclosed product ordering
system may be implemented as follows. Rather than indicating the
availability of a product or service only in association with the
program listings stored at the user location, product availability
may be indicated when the user is not in one of the program
schedule display modes by overlaying the star icon on a program
display signal if there is a product or service associated with
that program. In this manner, products and services associated with
programs not included in the program schedule information database
stored in DRAM 18 may also be made available to users. This
embodiment is especially useful in connection with commercial
advertisements and permits the user to place an order for the
product or service being advertised using the remote control device
40. Alternatively, the user may simply request to be placed on a
mailing list to receive additional information about the product or
service being advertised as well as other related products and
services.
[0229] This alternate embodiment (which may be used in conjunction
with the above-described embodiment) may be implemented as follows.
The received program signal for the commercial or other program may
include the information about the product or service associated
with the program. The information may be included in the vertical
blanking interval (VBI) of a standard analog television signal, a
technique well known to those of ordinary skill in the art.
Similarly, the information may be included in an in-band digital
channel for programs delivered in digital form. One advantage of
including the information in the VBI or an in-band digital channel
is that it eliminates the need to consume memory space at the user
location to store product and service information.
[0230] The modified system illustrated in the block diagram of FIG.
47 is one embodiment of a system that incorporates a product
ordering system using the VBI into the program schedule system of
the present invention. In this modified system, a second receiver
30 is used to receive the television channel signal tuned by tuner
28 under control of microcontroller 16. The signal is then provided
to a VBI decoder 30A which decodes the data contained in the VBI of
the received television signal. This data is then provided to
buffer 15 and microcontroller 16 in the manner described above for
the program schedule information. The microcontroller 16 then
determines whether the currently-tuned channel is displaying a
program for which a product or service is available as indicated by
the data in the VBI. If there is a product or service available,
microcontroller 16 causes the product availability icon to be
overlaid on the television signal. In a preferred embodiment, the
currently-tuned television signal comprises a commercial
advertisement and the product or service available is associated
with the commercial. Either a one-step or multi-step ordering
process may be utilized. For example, in the simplest embodiment,
only a single product, i.e., a product brochure, may be available.
In this case, the microcontroller 16 may be configured to cause the
video overlay device 25 to display a standard on-screen message
such as "Press * to receive a brochure describing this product."
This embodiment assumes that the user has previously provided his
name and address or that the information is extracted from the
program services billing system as discussed above. Alternatively,
a multi-step process similar to that described above may be
implemented. Upon depressing the ordering icon key, the
microcontroller 16 may extract additional information from the VBI
describing the product or service and cause the video overlay
device 25 to display it on the receiver. The microcontroller may
then present a series of screens to the user similar to those shown
in FIG. 43 to obtain the information required from the user. In
this case, however, the information for composing the screens is
obtained from the program signal rather than the stored program
schedule information. It is also possible to store the screen
formats as bit maps in memory and use the information from the VBI
to complete the information in the screens.
[0231] If the user chooses to order the product or service, the
microcontroller receives the request and may process it as follows.
In the simplest embodiment, the microcontroller may simply time and
channel stamp the request. By providing the time of the request and
the channel tuned by the user at the time of the request, the
system operator may determine the commercial or other program the
viewer was watching at the time the product or service was ordered
and thus provide the correct product or service to the user.
Alternatively, in a more sophisticated system, the microcontroller
16 may extract from the VBI or in-band digital channel product
identification information and include the information with the
user's request to identify the product or service ordered. The
user's request may then be provided to the cable headend and
processed in any of the manners described above in connection with
products and services associated with a program listing.
[0232] The form and content of a particular computer program to
implement the invention disclosed herein will be readily apparent
to those skilled in the art of video system programming and graphic
display. A flow chart showing the operation logic of the system is
shown in FIGS. 36a-d. It will also be appreciated by those skilled
in the art that there can be departure from the specific embodiment
of the invention described herein without departing from the true
scope of the claims appended hereto.
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