U.S. patent application number 12/077824 was filed with the patent office on 2008-07-17 for casino player loyalty system offering random player bonus opportunity.
Invention is credited to Mickey Roemer.
Application Number | 20080171586 12/077824 |
Document ID | / |
Family ID | 39618196 |
Filed Date | 2008-07-17 |
United States Patent
Application |
20080171586 |
Kind Code |
A1 |
Roemer; Mickey |
July 17, 2008 |
Casino player loyalty system offering random player bonus
opportunity
Abstract
A casino player loyalty system is configured to offer patrons
with bonus opportunities. Patrons identified in a player database
are selected, at random or in accordance with particular criteria.
Each patron is contacted via a communication link, such as by a
phone call. The patron is offered the opportunity to participate in
a bonus event. The patron may participate over the communication
link or travel to the casino and play a gaming machine configured
to present the bonus event. The bonus event has at least one
winning outcome for which a bonus award is yielded without
requirement of a bet or wager. The bonus award may be monies,
points or prizes.
Inventors: |
Roemer; Mickey; (Las Vegas,
NV) |
Correspondence
Address: |
WEIDE & MILLER, LTD.
7251 W. LAKE MEAD BLVD., SUITE 530
LAS VEGAS
NV
89128
US
|
Family ID: |
39618196 |
Appl. No.: |
12/077824 |
Filed: |
March 20, 2008 |
Related U.S. Patent Documents
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Application
Number |
Filing Date |
Patent Number |
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10899669 |
Jul 26, 2004 |
7347775 |
|
|
12077824 |
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Current U.S.
Class: |
463/16 ;
463/26 |
Current CPC
Class: |
G07F 17/3244 20130101;
G07F 17/32 20130101; G07F 17/3223 20130101; G07F 17/3255
20130101 |
Class at
Publication: |
463/16 ;
463/26 |
International
Class: |
A63F 9/24 20060101
A63F009/24 |
Claims
1. A method of providing a bonus opportunity for casino patrons
comprising: generating a database of casino patron information,
said database including information identifying one or more patrons
and contact information for said patrons; selecting at least one
patron from said database; establishing a communication link to
said at least one patron; offering said patron the opportunity to
participate in a bonus event, said bonus event comprising a game
which requires no wager on behalf of the player and which provides
the patron the opportunity for one or more outcomes having awards
associated therewith.
2. The method in accordance with claim 1 wherein said step of
generating a database of casino patron information further
comprises tracking patron play of one or more gaming devices at
said casino.
3. The method in accordance with claim 2 wherein said step of
selecting at least one patron comprises determining the one or more
patrons that satisfy certain gaming device play criteria.
4. The method in accordance with claim 3 wherein said play criteria
comprises a minimum amount of wager in a period of time.
5. The method in accordance with claim 1 wherein said step of
establishing a communication link comprises calling a telephone of
the at least one patron.
6. The method in accordance with claim 1 including the step of
presenting said bonus event over said communication link, including
receiving input from said patron regarding the play of the bonus
event.
7. The method in accordance with claim 1 including the step of
presenting said bonus event at a gaming device at said casino.
8. The method in accordance with claim 1 including the determining
if said bonus event is a winning outcome and, if so, awarding a
bonus to said at least one patron.
9. The method in accordance with claim 8 wherein said bonus
comprises points having no direct monetary value.
10. The method in accordance with claim 8 wherein said bonus
comprises point having monetary value.
11. The method in accordance with claim 1 including, as to the at
least one patron to which the bonus event was offered, receiving
patron identification information at a bonus gaming device at said
casino and presenting at least one bonus game.
12. The method in accordance with claim 11 wherein said patron must
provide said identification information within a period of time
from when said offer is presented in order to participate in said
at least one bonus game.
13. A patron loyalty system comprising: at least one bonus event
server having at least one memory device and at least one
communication interface; said memory device storing at least one
database of casino patron information, said database including
information identifying one or more patrons and contact information
for said patrons; said bonus event server configured to select at
least one patron from said database and establish a communication
link to said at least one patron; and said bonus event server
configured to offer said patron the opportunity to participate in a
bonus event, said bonus event comprising a game which requires no
wager on behalf of the player and which provides the patron the
opportunity for one or more outcomes having awards associated
therewith.
14. The patron loyalty system in accordance with claim 13 further
comprising at least one bonus event gaming device, said bonus event
device in communication with said bonus event server, whereby a
patron receiving an opportunity to participate in a bonus event as
determined by said bonus event server is permitted to play said
bonus event gaming device.
15. The patron loyalty system in accordance with claim 13 wherein
said at least one memory device is associated with a player
tracking system of a casino.
16. The patron loyalty system in accordance with claim 13 wherein
said communication interface is configured to establish
communications to a telephone of said at least one patron.
Description
RELATED APPLICATION DATA
[0001] This application is a continuation-in-part of U.S.
application Ser. No. 10/899,669, filed Jul. 26, 2004, now U.S. Pat.
No. 7,347,775.
FIELD OF THE INVENTION
[0002] The present invention relates to player loyalty systems and
offers of awards or bonuses to casino patrons.
BACKGROUND OF THE INVENTION
[0003] Gaming continues to grow in popularity and is spreading
geographically and demographically. As gaming grows, so does the
player's desire for new and exciting games.
[0004] A variety of games have been developed recently which
include new features designed to add excitement to the game play.
These games and gaming machines suffer from a number of
drawbacks.
[0005] First, a number of games presently offer "bonus" events.
These events, however, are generally very static events which are
not very exciting. For example, in the play of some slot-type
games, if the player receives a certain combination of symbols, a
circular wheel printed with bonus values may spin and stop,
yielding the player with a bonus pay. These types of bonus events
have become common-place, and do not include any player
participation.
[0006] Second, most machine-presented casino games suffer from the
problem that they are single player games. Thus, some players like
to play games such as poker and bingo where multiple players are
involved. Otherwise, when playing a gaming machine, the game play
experience is very isolated.
[0007] Aside from attempting to create more exciting games, casinos
continually seek ways to attract players so that they play more
frequently and for longer periods of time. For example, casinos are
now associating movie theatres, shopping and other venues in order
to attract players to the casino more often. However, these venues
do not ensure that the player engages in casino play.
[0008] The present invention is a gaming machine, system and method
of game play which has numerous advantages over the prior art games
and gaming devices.
SUMMARY OF THE INVENTION
[0009] The invention comprises a method and system for providing
bonus awards. The invention has particular utility the offering of
a bonus to patrons of a casino patron or player loyalty system.
[0010] In one embodiment, a method of providing a bonus opportunity
for casino patrons comprises generating a database of casino patron
information, the database including information identifying one or
more patrons and contact information for said patrons. At least one
patron is selected from the database. A communication link is
established with the patron and the patron is offered the
opportunity to participate in a bonus event, the bonus event
comprising a game which requires no wager on behalf of the player
and which provides the patron the opportunity for one or more
outcomes having awards associated therewith.
[0011] As one example of the method, a casino may allow patrons to
join a player club. The casino may track each patrons play of
games, such as at electronic gaming machines, at the casino. The
casino may select one or more patrons from the database and
telephone them with a bonus event opportunity.
[0012] In one embodiment, the patron may be permitted to
participate in the bonus event via the communication link (such as
over the phone), or the patron may be permitted to participate in a
bonus event at a gaming machine at the casino. In either instance,
the patron may be offered the opportunity to play one or more games
or engage in other activities for money, points, prizes or the
like, all preferably without the requirement of a wager or bet.
[0013] If the patron elects to participate in the bonus event at
the casino, the patron may be required to identify themselves, such
as using a player tracking card. In addition, the patron may be
required to participate in the event in a certain period of
time.
[0014] Another embodiment of the invention is a system configured
to offer the opportunity for a bonus award. In one embodiment, the
system comprises at least one bonus event server, a memory device
and a communication interface. The memory device stores at least
one database of casino patron information. The bonus event server
is configured to select at least one patron from the database and
establish a communication link with the patron via the
communication interface. The bonus event server is then configured
to offer the patron the opportunity to participate in a bonus
event.
[0015] In one embodiment, the system further comprises at least one
gaming machine configured to present one or more bonus games. The
gaming machine may be configured to communicate with the bonus
event server so as to present a bonus event only after a player has
identified themselves at the gaming machine and entitlement to the
bonus event has been confirmed.
[0016] Further objects, features, and advantages of the present
invention over the prior art will become apparent from the detailed
description of the drawings which follows, when considered with the
attached figures.
DESCRIPTION OF THE DRAWINGS
[0017] FIG. 1 is a perspective view of a gaming machine in
accordance with one embodiment of the invention;
[0018] FIG. 2 is a diagram illustrating one embodiment of a gaming
system in accordance with an embodiment of the invention;
[0019] FIG. 3 is a flow-chart illustrating one embodiment of a
method of playing a game in accordance with an embodiment of the
invention;
[0020] FIG. 4 is a flow-chart illustrating one embodiment of a
bonus spin event of the method illustrated in FIG. 3;
[0021] FIG. 5 is a flow-chart illustrating one embodiment of a
third-party participant bonus event of the method illustrated in
FIG. 4;
[0022] FIG. 6 is a flow-chart illustrating one embodiment of a
secondary bonus event of the method illustrated in FIG. 4; and
[0023] FIG. 7 is a flow-chart illustrating a method of offering a
bonus event to a patron in accordance with an embodiment of the
invention.
DETAILED DESCRIPTION OF THE INVENTION
[0024] The invention includes gaming devices, systems including one
or more gaming devices, and methods of playing a game. In the
following description, numerous specific details are set forth in
order to provide a more thorough description of the present
invention. It will be apparent, however, to one skilled in the art,
that the present invention may be practiced without these specific
details. In other instances, well-known features have not been
described in detail so as not to obscure the invention.
[0025] In general, the invention comprises gaming machines
configured to present a game, one or more games or events, and one
or more systems including gaming machines and data. Preferably,
gaming machines include a telecommunication device, allowing calls
to be placed to the player of a game and/or to a third-party
participant located remote from the gaming machine.
[0026] One embodiment of the invention is a method of presenting
and/or playing a game. Preferably, the game is presented on or by a
gaming machine. One embodiment of the invention is a gaming machine
which is particularly configured to present the game(s) of the
invention.
[0027] Referring to FIG. 1, a gaming device or machine 20 includes
a housing 22 containing or supporting various components. The
gaming machine or device 20 is, either alone or in combination with
other devices, preferably configured to present a game, such as a
game of the invention. It will be appreciated that the housing 22
may have a variety of shapes and configurations. For example, the
gaming machine 20 may be configured as an "upright", "bar-top" or
"slant" style gaming machine, which configurations are well known
in the industry.
[0028] As illustrated, the gaming machine 20 includes means for
displaying symbols or indicia utilized in the play or presentation
of a game. In a preferred embodiment, the gaming machine 20
includes three mechanical reels 24a,b,c. In a preferred embodiment,
the reels 24a,b,c are utilized to present or play a base or main
game or event, and as such are referred to generally herein as
"main game" reels.
[0029] Such reels 24a,b,c are well known, and comprise a body
having one or more indicia or symbols printed thereon. Three reels
24a,b,c may have a number of positions or locations which bear or
do not bear (i.e. comprise a "blank" position) indicia. The indicia
or symbols which are borne by the reels 24a,b,c may vary. Preferred
examples of symbols for use in playing games of the invention are
described in detail below.
[0030] The various combinations of indicia displayed by the reels
24a,b,c preferably have significance to or relate to the outcome of
a game presented at the machine 20. For example, certain
combinations of indicia may comprise a non-winning combination.
Preferably, one or more combinations of the indicia when displayed
as a result of a spin of the reels 24a,b,c are designated as a
winning combination of indicia. The number of winning combinations
may vary dependent upon the desired payout or winning percentage to
the players as compared to that which is retained by the game
operator. In one or more embodiments, at least one of the same
indicia is contained on each of the reels 24a,b,c, and at least one
winning combination comprises all of the reels 24a,b,c displaying
that same indicia.
[0031] Means are provided for rotating the reels 24a,b,c. In one or
more embodiments, the means may comprise a mechanical linkage
associated with a spin arm 26, with movement of the spin arm (a
"pull") by a user causing the reels 24a,b,c to spin. In such an
arrangement, the reels 24a,b,c are generally allowed to free-wheel
and then stop. In another embodiment, electronically controlled
mechanisms are arranged to rotate and stop each reel 24a,b,c. Such
mechanisms are well known to those of skill in the art. In this
arrangement, actuation of the spin arm 26 or depression of a spin
button 28 causes a controller (not shown) to signal the activation
of the spin mechanism associated with one or more of the reels
24,a,b,c. Preferably, the controller is arranged to either turn off
the signal to the device(s) effecting the rotation of each or all
of the reels 24a,b,c, or generates a signal for activating a
braking device, whereby the reels 24a,b,c are stopped. As is well
known, the combinations of reel positions and their odds of hitting
are associated with the controller, and the controller is arranged
to stop the reels 24a,b,c, in a position displaying a combination
of indicia as determined by the controller based on the
combinations and odds. The principal of such an arrangement is
described in U.S. Pat. No. 4,448,419 to Telnaes, which is
incorporated herein by reference.
[0032] The gaming machine 20 preferably includes one or more player
inputs which permit the player to interact with the gaming machine
20. In the embodiment illustrated, the gaming machine 20 includes a
plurality of push-buttons. As described above, one such button may
comprise a "spin" button 28. As also illustrated, buttons or
similar input devices may include a "bet" button 30, "answer"
button 32, and "call" button 34.
[0033] A wide variety of other inputs may be provided, varying both
in form and function. For example, in one embodiment, one input may
comprise a "touch screen" type display. Other inputs, such as
rotatable arms, joysticks, keyboards or keypads, or other inputs
may be provided. Each input preferably provides input, such as by
way of an electrical signal, to the gaming controller or other game
content generating device. In that manner, game play is
interactive.
[0034] In one embodiment, the gaming machine 20 is configured to
present a game only upon a player placing a bet, wager, or other
payment. Thus, the gaming machine 20 may include means for
accepting value, and preferably, monetary value. As illustrated,
the gaming machine 20 may include a coin acceptor (not shown). The
coin acceptor may be configured to accept coins of one or more
denominations. A coin sorter, coin hopper and other coin holding
and processing devices may be located in the housing 22 of the
gaming machine 20.
[0035] The gaming machine 20 may also or alternatively include a
bill validator (not shown). The bill validator may be configured to
accept paper money of one or more denominations. A bill stacker and
other bill processing and storage devices may be located in the
housing 22 of the gaming machine 20.
[0036] The gaming machine 20 may also or alternatively include a
ticket reader, smart card, credit card or other media
acceptor/reader. Such devices may be utilized to obtain information
regarding value, such as credit card account information or
bar-coded ticket value.
[0037] When value is provided to the gaming machine 20, the gaming
machine 20 may be configured to display information regarding the
provided value, such as in the form of "credit" information. This
information may be displayed, for example, on a display of the
gaming machine or one associated therewith.
[0038] The player may utilize inputs to place a wager, bet or
provide payment to play a game. For example, a player may depress
the "bet" button 30 to bet or wager one or more credits.
[0039] In one embodiment, the gaming machine 20 is configured to
award winnings for winning outcomes of games played. The winnings
may be paid or provided to the player in a variety of manners. In
one embodiment, awards may be indicated in the form of credits.
Thus, when a player wins, the total number of credits belonging to
them is increased, and the increased amount may be displayed to the
player. The player may utilize the awarded credits to play future
games.
[0040] In another embodiment, the player may be awarded money, or
may convert credits to money. As illustrated, the gaming machine 20
may include a coin tray 36 into which coins may be dispensed. The
coins may represent a specific award. Alternatively, the player may
utilize a "cash out" button or input (not shown) and be paid the
value of their credits in the form of coins.
[0041] Other forms of payment may be provided, such as by issuance
of a ticket which represents value. As illustrated, the gaming
machine 20 includes a ticket printer 39 for printing and dispensing
a medium bearing information regarding value.
[0042] Non-monetary prizes may also be awarded. For example,
credits may be redeemed for prizes or a ticket or tickets may be
redeemed for specific prizes or general prizes. In other
embodiments, game play may be for entertainment purposes only and
no prize or award may be won or awarded. In one embodiment, a
player may win points which the player can accrue and use, such as
for free game play. In another embodiment, no payment need be
provided. For example, the game may be played for recreational
purposes only. In other embodiments, points may be awarded, the
points having no "value," except to provide the player an
indication of the level of success of play of the game. Such a
level of points may be compared, for example, to the level of
points achieved by other players. In one embodiment, the points may
be player tracking or reward points commonly used by casinos in the
award of awards to customers, which points may often be redeemed by
the customer via the casino for goods or services as part of the
casino's player loyalty program.
[0043] It will be appreciated that instead of mechanical reels
24a,b,c, other means may be utilized to display symbols, indicia or
other information regarding play of the main game. For example,
such indicia could be displayed by a video display. The display may
be of a variety of types now known or later developed, such as DLP,
CRT, plasma, LCD or others. In one embodiment, the display may be a
secondary or additional display to spinning reels, or there may be
multiple electronic displays (such as a main display and a
secondary display). The displays may be associated with the machine
in various manners. For example, the display may be a main display
or displays mounted to the housing of the gaming machine, or the
display or displays might be located in a top box or other "add on"
to the gaming machine. In one embodiment, bonus events detailed
herein may be presented via a main and/or secondary or other
display.
[0044] In a preferred embodiment of the invention, the gaming
machine 20 includes a second means for displaying symbols or
indicia. In one embodiment, this means comprises a video display
38. As described above, such a display may be of a variety of types
now known or later developed. In general, the display 38 is
configured to present information for viewing by a player of the
gaming machine 20. The second means might also include additional
reels.
[0045] Preferably, means are provided for controlling the operation
of the gaming machine 20, such as the reels 24a,b,c and the display
38. In one embodiment, that means comprises a gaming controller.
The gaming controller may be configured to track game credits
(including value provided to the gaming machine and bets placed),
initiate the rotation and stopping the reels 24a,b,c, and, as
detailed below, initiate bonus events including generating
information for display by the display 38. In one embodiment, a
gaming controller includes a processor and a memory. The memory
stores software which is executed by the processor. In one
embodiment, the gaming controller is located inside of the housing
22 of the gaming machine 20.
[0046] In another embodiment, the operation of the gaming machine
20 may be controlled in whole or in part from a remote location,
such as a remote server. For example, game data may be generated
remotely and be transmitted to the gaming machine 20 for display.
The game data may then be downloaded to the gaming machine 20 via a
wired or wireless communication link.
[0047] In one embodiment, the gaming machine 20 includes a
telecommunication device comprising a transceiver and a handset 40.
Preferably, the handset 40 includes a microphone configured to
accept audio input from the player and a speaker for presenting
audio output to a player. The handset 40 may be of a variety of
forms. As illustrated, it comprises a physical element. In other
embodiments, it may comprise one or elements of the gaming machine
20 and be integrated into the machine. For example, the speaker may
comprise a speaker which is used to generate other audio
information at the gaming machine.
[0048] As is known in the art of telephones, in an embodiment where
the handset 40 is a physical device, the handset 40 may be mounted
on an actuatable hook 42. Removal of the handset 40 from the hook
42 may close a circuit, thus establishing a communication link to
the handset 40 (as in the case of an incoming call) or establish a
link with a remote location (as in the case of an outgoing call).
As illustrated, "answer" and "call" buttons 32,34 may be utilized
for similar purposes. The use of the handset 40 or buttons 32,34 is
described in more detail below.
[0049] The telecommunication device may have other forms. For
example, the speaker and receiver of the handset may be built into
the machine itself. The device might also include a wireless
handset.
[0050] In one embodiment, the gaming machine 20 also includes an
input in the form of a keypad 44. The keypad 44 is configured to
accept input from a player, such as numbers, letters or a
combination thereof. In one embodiment, the keypad 44 permits the
input of the numbers 1, 2, 3, 4, 5, 6, 7, 8, 9, and 0, as well as
the symbols # and *, in similar fashion to the keypad of a
touch-type telephone.
[0051] This same keypad 44 may be associated with a card reader 46,
such as a card reader of a player tracking system. As is well
known, in such a system, a player may identify themselves (such as
by input of a card bearing information). Awards may be provided to
the player associated with their play.
[0052] The gaming machine 20 illustrated and described is just one
embodiment of a device which may be used to present a game in
accordance with the invention. Other devices may be utilized. For
example, the gaming machine 20 may also comprise a computing
device, such as a laptop or desktop computer. Game information may
be transmitted via a communication link to a remote player. The
communication link may include, for example, the Internet. The game
information may be utilized by the remote player's computer, such
as by displaying game information on an associated screen. A player
may provide input via a keyboard, mouse or other input device.
[0053] Various aspects of the games of the invention may be
presented at other than a gaming machine. For example, as described
below, various features of the invention may be implemented in
conjunction with a table game.
[0054] Preferably, the gaming machine 20 is configured to establish
a telecommunication link to the player of the game and/or from the
player at the gaming machine to a remote location. In one
embodiment, a telecommunication link may be established directly to
the gaming machine 20 from a remote location, such as a telephone
exchange, in similar fashion to a telephone in a home. Referring to
FIG. 2, in one embodiment, a plurality of gaming machines 20 are
all associated with one or more common devices.
[0055] In one embodiment, a telecommunication link exists between
the gaming machine 20 and a central location, such as server 48.
The gaming machines 20 and server 48 may comprise a gaming system
50, such as operated by a casino.
[0056] The server 50 may have a variety of configurations and may
comprise a single device or a group of devices. In one embodiment,
the server 50 comprises a computing device including a processor, a
memory for storing data, and at least one transceiver. The
transceiver comprises a communication interface for accepting
information from, or transmitting information to, the various
gaming machines 20.
[0057] In one embodiment, the server 50 acts as a telecommunication
controller, routing calls from remote locations to appropriate
machines 20, or routing calls from machines 20 to outbound
destinations. For example, in one embodiment, a phone number (or
other unique identifier) is assigned to each gaming machine 20.
Callers may attempt to call a player of a gaming machine 20 using
the telephone number assigned to the machine 20. Such calls may be
placed remotely and routed by the server 50 to the appropriate
machine.
[0058] Similarly, calls may be routed through the server 50 to
outbound locations, such as a local exchange. For example, as
illustrated, a communication link 52 may be established between the
gaming machine 20 and a remote telephone 54 via a wired
telecommunication link. In addition, a link may be established with
a wireless telephone 56, such as via one or more cellular,
satellite or other links 58.
[0059] Of course, the server 50 (or other servers 50) may be
configured to perform a variety of tasks. For example, the server
50 may store player information and game play information, as known
in the art of player tracking systems. In this regard, the server
50 may obtain information from the gaming machines 20 to track game
play. The server 50 may also, as indicated above, generate game
content for use by the gaming machine 20.
[0060] In one embodiment, a communication link is provided between
each gaming machine 20 and the server 50. The links may be
dedicated or shared. Further, multiple links may be provided for
different purposes. For example, one link may be utilized to
transmit player tracking/game play information. Another link may be
utilized for the telecommunications. Yet another link might be
utilized to transmit game information, such as where the game is
controlled by the server.
[0061] The various links between the gaming machines 20 and the
server 50 may be wired or wireless or combinations thereof.
Communications may be effected using a variety of hardware and
software, and in accordance with a number of standards, such as
IEEE-1394, IEEE802.xx or the like.
[0062] One embodiment of a game of the invention will now be
described with reference to FIG. 3. In a preferred embodiment, a
game is presented as a wagering game. In such a configuration, a
player wagers value for the opportunity to be awarded winnings. Of
course, the game, or at least portions thereof, may be played for
entertainment only, with the player not require to wager value.
[0063] In the wager format, as illustrated, in a step S1 the player
places, and the gaming machine accepts, a wager. As described
above, if the wager is in the form of monetary value, the wager may
be placed in a variety of fashions. In one embodiment, a player
inputs currency, coins or a medium representing or associated with
such value, such as a coded ticket, credit/debit card or the like.
The value may be credit to the machine 20, the player then placing
a wager specifically for a game using the "bet" button 30. In that
case, the number of credits belonging to the player is reduced by
the amount of the bet.
[0064] In response to the wager, the game is then presented. In one
embodiment, this step comprises the gaming machine 20 presenting a
base game. In one embodiment, this game comprises the random
selection of indicia, one or more of which, alone or in
combination, comprise winning or losing game results. In the case
of the gaming machine 20 described above, the base game comprises
the rotation of the reels 24a,b,c to a stopped position in which
they display a set of symbols or indicia. This set of indicia
represents the outcome of the base game.
[0065] In one embodiment, if the indicia which appear in specific
locations, such as along a payline 60, comprise a winning indicia
or winning combination of indicia, then in a winning outcome is
declared. As indicated below, there may be a number of winning
combinations, one or more of which trigger different outcomes or
results.
[0066] In the embodiment illustrated, the game is presented on
three reels 24a,b,c, each configured to display at least three
symbols. There may be as few as one or multiple paylines. In the
configuration illustrated, five paylines are illustrated.
[0067] In one configuration, the number of paylines which are
activated is dependent upon the size of the player's wager. For
example, if the player places a wager of a single amount, such as a
single coin or credit, then a single payline may be activated. In
that instance, only indicia appearing along that single payline are
considered in determining the outcome of the game. Additional coins
or credits wagered may activate additional paylines. A maximum bet,
such as five coins or credits, may activate all of the
paylines.
[0068] In one embodiment, symbols on reels are selected from one or
more of the following:
TABLE-US-00001 TABLE 1 i. Dialing For Dollars logo ii. Dialing For
Dollars "Bonus Round" symbol iii. Slot-A-Thon logo iv. Slot Machine
with TV type antennae coming out of the top v. Cellular phone vi.
Old style phone vii. Modern phone viii. Telephone variation #4 ix.
Telephone variation #5 x. Address Book xi. Telephone Book xii. Stop
watch symbol xiii. "Make A Call" icon xiv. Phone booth or pay phone
xv. 911 symbol xvi. Operator xvii. Phone card icon xviii. Prank
call icon xix. Can and a string symbol xx. Wild symbol xxi.
Multiplier type symbols xxii. Phone friends xxiii. Slot-A-Thon
bonus symbol xxiv. Qualifier question symbol
[0069] Preferably, of course, the symbol or symbols which comprise
winning and losing combinations are known before the game
begins.
[0070] In a step S3, the outcome of the base game is determined. In
one embodiment, this comprises determining if the symbol or symbols
along one more paylines are winning or losing combinations. As
described above, in one embodiment, the outcome of the base game is
known when the game is initiated, (such as by random generation of
a number by the gaming controller (or a random number generator
associated therewith), that number corresponding to a particular
possible outcome), and before the reels are rotated or before they
stop. In this configuration, the outcome of the game is known even
before the reels stop spinning, and actually, the stopping position
of the reels is determined by the then known outcome of the
game.
[0071] The game may have a number of outcomes. As described below,
in one embodiment, there are five possible outcomes. Of course, the
game may be played with varying types and numbers of possible
outcomes.
[0072] In one embodiment, it may be determined that the outcome is
no winning symbol or combination of symbols (such as along an
active payline), as in a step S4. In such event, the game may end,
as in step S5. In a preferred embodiment, if there is no winning
combination, the player loses their wager and they are paid no
winnings.
[0073] In one embodiment, as in step S6, it may be determined that
the outcome of the game is a particular winning symbol or
combination of symbols comprising a base win. For example, one or
more symbols or combinations of symbols may comprise a winning
result which entitles the player to a winning. In such event, as in
step S7, the player may be awarded a winning. The winning may be
awarded in a variety of ways and may comprise a number of
things.
[0074] In one embodiment, the winning comprises monetary value. The
size of the winning may depend upon the size of the player's wager
and/or the probable frequency of receiving the particular winning
combinations, among other factors. In one embodiment, the winning
is awarded to the player in the form of credits. The player may
elect to "cash out" those credits from the machine, such as by
requesting that a value ticket be printed by the printer 39, or by
dispensing coins to the coin tray 36, among other ways. After the
player is paid their winnings, the game preferably ends at step
S5.
[0075] In one embodiment, as in step S8, it may be determined that
the outcome of the game is a particular winning symbol or
combination of symbols entitling the player to additional game
play. In a preferred embodiment, the additional game play is
offered to the player without additional wager.
[0076] Aspects of one embodiment of such a game are described in
greater detail below in conjunction with FIG. 4. In one embodiment,
as in step S9, the player is awarded the opportunity for a number
of free game spins. The outcome of those games is determined and
play continues until all of the free spins and associated events
are completed, as in step S10. Of course, the result of those games
may vary, and may include winning outcomes for which the player is
awarded winnings. The game then ends at step S5.
[0077] In one embodiment, as in step S11, it may be determined that
the outcome of the game is a particular winning symbol or
combination of symbols entitling the play to play a participant
game. Aspects of one embodiment of such a game are described in
greater detail below in conjunction with FIG. 5. In one embodiment,
as in step S12, the bonus game is initiated. In step S13, the
outcome of that game is determined. The outcome may be a winning or
losing outcome, and may include awarding the player and/or third
party participant winnings. In step S5, the game then ends.
[0078] In one embodiment, as in step S14, it may be determined that
the outcome of the game is a particular winning symbol or
combination of symbols entitling the player to play a bonus event.
Aspects of one embodiment of such a game are described in greater
detail below in conjunction with FIG. 6. In one embodiment, as in a
step S15, the bonus event is initiated or presented. In step S16,
the outcome of that event is determined. The outcome may be a
winning or losing outcome, and may include awarding the player
winnings. In a step S5, the game then ends.
[0079] A free spin bonus in accordance with the invention will now
be described in conjunction with FIG. 4. As indicated above, such a
bonus event may be initiated based upon a player receiving a
particular symbol or combination of symbols, as in step S8 of the
method of game play illustrated in FIG. 3.
[0080] In one embodiment, the free spin bonus offers the player the
opportunity to win a number of free spins. The number of free spins
awarded may vary, and may be as few as zero, but is preferably at
least one and more preferably 5 to 25.
[0081] In one embodiment, this bonus event includes the step of
determining the number of free spin games which the player is
entitled to play, and then permitting the player to play those
games. Referring to FIG. 4, in a step S100, a call is initiated to
the player. In the case of the gaming machine 20 illustrated in
FIG. 1, this step preferably comprises calling the player via the
handset 40.
[0082] The call may be initiated in a variety of ways. In a
preferred embodiment, the controller of the gaming machine
initiates the call, causing the player to be notified of an
incoming call. This may include dissemination of an audible "ring,"
as is well known in the art of telephones. This may also include
the display of information to the player, such as the display of a
telephone and text indicating the player has an incoming call (such
as displayed on display 38 of the gaming machine 20).
[0083] The player is provided the opportunity to answer the
phone/take the call. In the configuration of the gaming machine 20
illustrated in FIG. 1, the player may answer the call by lifting
the handset 40. Alternatively, the player may answer the call by
pressing the "answer" button 32. Of course, the ways the player may
take the call/answer the phone may depend upon the configuration of
the gaming machine.
[0084] In one embodiment, a value is determined by how and when the
call is answered. In one embodiment, in a step S101, the player may
answer the call. Preferably, the longer the player waits to answer
the call, the greater the value which is assigned. In a step S102,
a multiplier value is set to the number of rings before the player
answered the call. For example, the controller of the gaming
machine may cause a ring to be generated at spaced intervals of 2
seconds. Once the player answers the call, the rings stop, and a
multiplier is assign a value equal to the number of rings which
were presented before the player answered the call. In other
embodiments, the value could be a multiple of the number of rings,
or the like.
[0085] In a step S103, the machine may answer the call
automatically. In one embodiment, the gaming controller is
configured to answer the call after a period of time if the player
has not answered the call. In a step S104, in such event, a
multiplier value is then generated or selected. The multiplier
value may be selected randomly from a set of values. Preferably,
the multiplier values which may be selected and assigned by the
machine are less than that which the player has an opportunity to
win. In one embodiment, the machine assigns a fixed multiplier of 2
for every event.
[0086] In this manner, the player must determine whether they wish
to attempt to wait for additional rings in an attempt to obtain a
higher multiplier, in light of the risk of the machine answering
and assigning a lower multiplier. For example, a player who has
waited three rings may be entitled to a multiplier of 3. If the
player waits for a fourth ring before answering, the player may
either obtain the ring and then a multiplier of 4, or the machine
may answer, causing the player's multiplier to be reduced to 2.
[0087] Next, a number of free spins are awarded, in step S105. In
one embodiment, the gaming controller makes a selection of an
outcome from possible selections. That selection is then
transmitted to the player. In a preferred embodiment, the
transmission of the selection is in the form of the call to the
player. Preferably, the selection is presented in audible form to
the player. Examples of possible calls and numbers of free spins
assigned thereto are set forth below
TABLE-US-00002 TABLE 2 2. Wrong number - 5 free games 3. I'll be
late for dinner - 10 free games 4. Your mother - 10 free games plus
2.times. more multiplier 5. Best friend with gossip - 15 free games
6. Radio Station promotion - 5 free games 7. Prank call - 2 free
games
[0088] Now, the player is preferably provided the opportunity to
play the games, as in step S106. As indicated, these games are
preferably presented to the player without a requirement of an
additional wager. In a preferred embodiment, the games which the
player is allowed to play may either comprise the base game, as
described above, or may be another game, such as presented on the
video display of the gaming machine or presented by other reels or
the like. For example, the player may be permitted to play a video
slot game presented on the display 38 of the gaming machine 20
illustrated in FIG. 1.
[0089] In a step S107, the outcomes of the one or more games are
determined. If the outcome of one or more of the games is a winning
outcome, the player is preferably awarded winnings. In a step S108,
any winnings are preferably multiplied by the multiplier value
which was assigned or generated previously. For example, if in a
free spin game the player obtained a winning combination having a
payout of 20 credits and the player had obtained a multiplier of 3,
then the player would be entitled to 60 credits. In a step S109,
those winnings are awarded to the player.
[0090] As will be appreciated, to keep the free spin games simple,
it is preferred that those games not involve bonus events
themselves, but simply define winning or losing events. In other
embodiments, the game may be more complex, with the player provided
the opportunity to play bonus and other events, including further
opportunity for additional free spin games or the like.
[0091] In one embodiment, the multiplier value for the event may be
posted to the player. For example, in the embodiment illustrated in
FIG. 1, a multiplier value of 6.times. is shown. The multiplier
value may be displayed by a display of the machine 20 after it has
been generated as part of the event. Likewise, the number of
credits won by the player as part of the outcome of a game may be
displayed. For example, if the player received a winning result
having a 9 credit win, as multiplied by the multiplier (6), the
player would be entitled to 45 credits, as illustrated. Of course,
a credit meter may show the total number of credits which belong to
the player from their value input, and wins/losses from the play of
all games, including the bonus spins.
[0092] A participant bonus event in accordance with the invention
will now be described in conjunction with FIG. 5. As indicated
above, such a bonus event may be initiated based upon a player
receiving a particular symbol or combination of symbols, as in step
S11 of the method of game play illustrated in FIG. 3.
[0093] As one example, in the case of the symbol sets described
above as used in the play of the base game, a set of any three
"telephone" symbols on an active payline may initiate this bonus
event. For reasons which will be apparent below, one embodiment of
a bonus event may be referred to as "phone-a-friend".
[0094] Initiation of the event may be accompanied by a notification
at the gaming machine. For example, lights and sounds, along with
audible or text information, may be presented to the player to make
them aware that this bonus event has been triggered and to add
excitement to the game, including excitement to passers-by and
other players.
[0095] Preferably, this event offers the player the opportunity to
play a game with another player or participant. In one embodiment,
the game involves the calling of another participant or player.
[0096] In a step S200, a player inputs a player number. Preferably,
this player number is used in the play of the bonus event. In the
case of the gaming machine 20 illustrated in FIG. 1, the numbers
may be input into the keypad 44. In one embodiment, the player
number is a 5 digit number (e.g. 33554).
[0097] In a step S201, a call is initiated to a third party
participant. This call may be initiated in a variety of ways. In
one embodiment, the player is permitted to input a telephone number
of a person they wish to have participate. For example, a person
may input the phone number for their wife, mother, father, brother,
sister, friend or the like. The phone number may be input using the
keypad 44 in response to a prompt to the player to input the
number.
[0098] In another embodiment, the call may be placed to a person
identified in a player tracking system. A gaming operator may
permit players to provide identifying information, including their
telephone number. This information may be used, in part, to track
the player's game play and reward them with awards for their play.
In accordance with this embodiment, the information may be used to
identify them as a participant in the bonus event. The player
information, including the telephone number information, may be
stored at a server (such as server 50 of the system illustrated in
FIG. 2). When this bonus event is initiated, the gaming machine may
contact the server and request a telephone number from the
database. A player/telephone number may be randomly selected from
the database and then transmitted to the gaming machine for
initiating the call.
[0099] In yet another embodiment, a telephone number may be
randomly generated by the gaming machine, and that number may be
dialed in an attempt to form a link with a participant.
[0100] In one embodiment, a player may be permitted to select the
way the call is placed (by input of a number of their choice,
selection from identified participants in the database, or by
random selection). In another embodiment, the manner by which the
call is placed may randomly selected, and thus change from game to
game.
[0101] In these embodiments, the telephone number is preferably
utilized in an attempt to form a communication link with a
participant. In the case of the system illustrated in FIG. 2, the
call may be placed from the gaming machine 20 to another
telecommunication device, such as a wired telephone 54 or wireless
telephone 56. Essentially, the gaming machine 20 acts as a
telecommunication device, in similar fashion to a normal telephone,
permitting calls to be placed to other authorized telecommunication
devices.
[0102] In one embodiment, calls may be placed to only "local" or
toll-free locations. In other embodiments, calls may be placed to
certain areas or locations, and in yet other embodiments, there may
be essentially no restrictions upon calls.
[0103] In yet another embodiment, the call may be to a player at
another gaming machine. In this embodiment, a call may be placed
from one machine to another, either directly or via the server 48
or other device. In this embodiment, the gaming machines 20 do not
necessarily need a communication link "to the outside", but simply
need to be able to communicate with one another. In one embodiment,
the call may be placed to a randomly selected machine, and in
another embodiment, only to a machine at which a player is
currently identified as playing.
[0104] In a step S202 it is determined if the call is completed.
Generally, this involves determining if the call has been answered.
In a step S203, if the call is completed, then in a step S204, a
bonus event may be initiated. The bonus event may have several
purposes. First, the bonus event may confirm the call has been
answered by a participant, and not an answering machine or the
like. Second, the bonus event may be used to determine criteria for
the game.
[0105] First, the bonus event may include a requirement that the
participant identify themselves. For example, in the case of a
player selected from a player club database, the player may be
prompted to enter their password, i.d., or other information which
identifies them. Preferably, the information which is requested is
information which is stored in the database and can thus be used to
confirm the identity of the player. The player may speak, enter via
their telephone touch-pad or otherwise provide the requested
information, which is then checked against that in the database. If
the information does not match, the player may not be permitted to
play.
[0106] In a preferred embodiment, any player may play. The bonus
event comprises the participant making a selection as an answer to
a question. For example, the bonus event may comprise asking a
multiple-choice question having several answers. In one embodiment,
no answer is wrong, but the selection of an answer corresponds to a
multiplier or other bonus event value. For example, the player may
be asked a question and then be presented with optional answers A,
B, C, or D, or 1, 2, 3, or 4. The player may use their keypad or
voice to make a selection of an answer.
[0107] In one embodiment, the bonus question is generated by the
gaming machine, server or the like, and the information is
transmitted to the participant over the telecommunication link once
the call is answered. When the call is answered, the participant
may also be played a greeting, such as "you have been selected to
participate in the phone-a-friend game and you now have the
opportunity to win thousands of dollars". In one embodiment, where
the player is permitted to select the participant, the player may
be permitted to identify themselves to their friend to entice them
to play.
[0108] As indicated, in a preferred embodiment, each answer is
associated with a bonus event value. In one embodiment, the value
is a winning value multiplier, such as 2.times., 4.times. or the
like.
[0109] In a step S204 input is received regarding the participant's
numbers. In similar fashion to the player's numbers, the
participant is preferably permitted to select a lucky number, such
as a five digit number. Of course, the participant number could
include more or less digits than the player number.
[0110] In a step S205, game numbers are generated. Preferably, the
game numbers comprise a first number the same size as the player's
number, and a second number the same size as the participant's
number. For example, if the player and participant numbers
comprised five digit numbers, then so do the game numbers.
[0111] If the call is not completed or if the call is completed but
the participant's identification is not confirmed, the game may
continue without participation by the third party. In such event,
the game preferably continues at step S205 as well, except that
only one game number is generated corresponding to the player.
Alternatively, other events may be presented to the player,
including events which offer a much lower or smaller
jackpot/winning.
[0112] In a step S206, it is determined if the player's number
match the game numbers, and/or if the participant's numbers match
the corresponding game numbers. For example, the first game number
is compared to the player's number to see if they match. The second
game number is compared to the participant's number to see if they
match.
[0113] In a step S207, if neither sets of numbers matched, then the
game preferably ends.
[0114] In a step S208, if either or both of the sets of numbers
matched, then an award may be determined and be awarded. For
example, in one embodiment, if just the player's number matched the
corresponding game number, then the player may be awarded a
monetary win, such as $1000.00. If only the participant's number
matched the corresponding game number, then the participant may be
awarded a monetary win, such as $1000.00. If both the player and
participant numbers matched the corresponding numbers, then the
player may be awarded a large jackpot award, such as $1,000,000.00,
and the participant might not participate in an award.
[0115] Of course a variety of awards may be yielded as a result of
matching numbers. In one embodiment, a player and/or a participant
may be awarded a win if some but not all of the digits of their
numbers matched the corresponding game numbers. For example, if the
player selected 45897 and the game number for the player was 45896,
the player might be awarded an award comprising some portion of the
top award.
[0116] In one embodiment, the award which is paid to the player or
participant (other than the jackpot award), may be multiplied by
the multiplier value which was yielded as part of the participant's
play (in step S203). For example, if the participant's numbers
matched and the multiplier generated earlier was 2.times., then the
player might be paid $2000.00 (i.e. 2.times.$1000.00).
[0117] Of course a variety of variations of the game are
contemplated. Preferably, the bonus event includes the step of
forming, or attempting to form, a communication link with a third
party. However, the exact form of the game which is played in
association with that event may vary. For example, where the third
party participant is at another gaming machine, both gaming
machines may immediately go into a bonus mode which presents to
both players the opportunity to play a game of video poker against
one another, or against the house, in an attempt to win a game.
Alternatively, both players may be presented with a slot type game
which they play in an attempt to obtain a winning result. A primary
advantage, regardless of the particular type of game which is
presented/played, is the possibility for, if not the actual
participation of, the third party with the player in the event. As
described below, this adds a great dimension of excitement to the
game.
[0118] As one aspect of the bonus event, rules or laws may permit
participation of only players of certain ages or in certain
geographic locations. Part of the play of the event may require
confirmation that the participant is eligible to participate. In
the case of participants who are selected from a player club
database, as indicated above, the confirmation of the identity of
the participant may be sufficient (and where the eligibility of the
participant to play is confirm at the time they sign up to
participate). In other embodiments, additional information may be
obtained to confirm eligibility.
[0119] A secondary bonus event in accordance with the invention
will now be described in conjunction with FIG. 6. As indicated
above, such a bonus event may be initiated based upon a player
receiving a particular symbol or combination of symbols, as in step
S14 of the method of game play illustrated in FIG. 3.
[0120] As one example, in the case of the symbol sets described
above as used in the play of the base game, a set of any three
"slot-a-thon" symbols on an active payline may initiate this bonus
event. Once again, when this bonus event is activated, audible
and/or visible information of such may be presented to the player
to make them aware of the event and to add excitement to the
game.
[0121] In one embodiment, the bonus event initiates with the
generation and display of a game number, as in step S300 of FIG. 6.
In one embodiment, the game number is a 7 digit number which is
randomly generated. The game number is preferably displayed by the
gaming machine, such as using the video display 38 thereof. In one
embodiment, the number is displayed as the result of the simulated
spin of seven (7) video reels each having a single position. In one
embodiment, the "spinning" of the video reels is initiated by the
player, such as by the player using the "spin" button 28 of the
gaming machine.
[0122] In a step S301 it is determined if the generated number is a
predetermined number, such as 777-7777. If not, then the bonus
event continues in a step S304, the game number is utilized to
create a bonus amount. In one embodiment, the digits of the number
are added to create a value. For example, the game number
555-1212=21. This value would be assigned as a bonus value in the
bonus event. In one embodiment, the bonus value is posted to the
player, such as by display on the video display or other display of
the gaming machine.
[0123] In a step S303, the player is preferably provided the
opportunity to increase the size of the bonus value. In one
embodiment, the player plays for a multiplier value.
[0124] In one embodiment, the event is configured as a telephone
call. Various events may be utilized to determine the multiplier
value, such as a number of rings (in similar fashion to that
described above), or the player might place a call to third party
(either via a number of their choice or a pre-selected number, as
described above) and the third party might answer a question having
answers with associated multiplier values, or a call might be
initiated to a player of another gaming machine who then engages in
an event, such as the selection of a number or other event.
Multiplier values might be displayed by the gaming machine and the
player might utilize the telephone to stop a pointer or the like
upon a particular value (such as by the player lifting the handset,
dialing a number or the like). Of course, other events might be
utilized to determine the multiplier value. It is preferred,
however, that the event be a telecommunication-related event, as
that substantially increases the excitement of the game.
[0125] Based upon the outcome of the event, the multiplier value is
determined. In a step S304 the total bonus event award is
determined. For example, if the player's starting bonus value was
21 and they obtained a multiplier value of 5.times., the player
would win 105 credits/coins or other value. That winning would
preferably be awarded to the player, such as in the form of credits
at the gaming machine. In a step S305, the game then ends.
[0126] In step S301 if it was determined that the game number
comprised the special or particular number, then a different event
is preferably presented to the player. In one embodiment, the
player is provided the opportunity to play a special game for the
opportunity for winnings. Preferably, the player is allowed to play
the game with no additional wager necessary.
[0127] In one embodiment, in a step S306, a game play time is
initiated. In one embodiment, the game play time may be fixed. In
other embodiments it may be randomly selected or determined through
some secondary event. Preferably, the total time of the event and
the time remaining in the event are displayed to the player, as in
step S307. In the case of an embodiment of a gaming machine, such
as illustrated in FIG. 1, the gaming machine 20 may include a timer
60. The timer 60 may be a digital display, mechanical timer or the
like. As illustrated, the timer is located in a top box portion of
the gaming machine, but is could be located elsewhere. In addition,
the time information could simply be displayed on another display
(such as display 38) of the gaming machine.
[0128] Preferably, the event starts at a step S308, with the timer
displaying remaining time as the time of the event expires. In one
embodiment, the event is the play of a video slot game presented on
a display of the gaming machine, such as display 38 of the gaming
machine 20 illustrated in FIG. 1.
[0129] For example, the game may comprise a five (5) reel, nine (9)
payline video slot machine which traditional symbols. Such games
are well known in the art. Preferably, during the active time
period, the player may press the "spin" button to initiate the
game. The outcome of each spin is determined to see if the result
was a win or loss. Preferably, certain symbols or combinations
thereof when occurring along one of the paylines, is deemed a
winning combination, as is known in the art. In one embodiment, at
least one set of symbols along a payline results in the award of a
jackpot amount, such as $1,000,000.00. For example, one set of
symbols on the reels may comprise "Slot-A-Thon" symbols, and a set
of those symbols on all reels along a payline, may trigger the
jackpot winning amount.
[0130] Game play ends in a step S309 when the time expires. In a
step S310, the total bonus award is determined and awarded to the
player. For example, a player might play 14 games, with 5 of the
games yielding winning combinations with associated winning values
of 10, 100, 406, 5 and 20, for a total winning of 535 during the
event. After the bonus award is paid to the player, the game ends
in step S310.
[0131] Of course, the invention may have various forms and
configurations. The base game of the invention may have a variety
of other forms than as described above. The base game could
comprise a video slot game, and could even comprise other games
such as video poker, electronic bingo or the like.
[0132] The game of the invention need not include all of the game
play variations described. For example, the game may only include
the base game and one of the bonus events, such as either a free
spin bonus or participant bonus.
[0133] In one embodiment, the bonus events of the invention may be
configured as stand-alone games or base games themselves having
bonus events. For example, the participant bonus could itself
comprise a base game. In one such configuration, a player might be
required to place a wager, and would then be allowed to input their
player numbers and attempt to call a participant.
[0134] The games of the invention may be presented at a variety of
gaming machines or systems other than that described in conjunction
with FIGS. 1 and 2. For example, the games could be presented in a
mobile gaming environment, such as on cellular phones. For example,
a player might utilize their cellular phone to communicate with a
game server. In the event a base game is a winning event triggering
a participant bonus, the server or player might be permitted to
call another participant (for example, the server might place the
call and link the player and participant in "conference" call type
fashion).
[0135] In another embodiment, the games of the invention may be
implemented in a non-line format, such as from home or work
computers. Once again, the player may connect to a server gaming
device, such as over the Internet. Game play may then proceed as
described.
[0136] In these latter embodiments, it will be appreciated that
software or game code may be required to be installed or loaded
onto the device to enable play of the game. Such software may be
downloaded to those devices or be permanently loaded into a memory
thereof when they are manufactured or the like.
[0137] In one embodiment, the games of the invention may be played
as "skill" games. For example, a player may or may not be required
to place a wager. The player may then play for points. A player
obtaining certain numbers of points (or a participant who does so
via the participant portion of the game) may be entitled to prizes,
such as gift certificates and goods. Such a variation of the game
has particular applicability to on-line and wireless environment
presentations.
[0138] As indicated, the gaming machine or other device which is
utilized to present the game is or includes a telecommunication
device. As described above, in one embodiment a gaming machine may
incorporate such a device. The device may include a handset,
speaker-phone, headset or other device for transmitting audible
information to the player and permitting the player to answer
and/or initiate calls. Of course a wide variety of other devices
may be utilized. A gaming machine might include a wireless or
"hand-held" phone unit, rather than a wired handset. In one
embodiment, as indicated, the telecommunication device may be
entirely "internal" to the machine. The image of a telephone or the
like may be displayed when a call is to be placed or is incoming
and needs to be answered. The player may utilize buttons or other
inputs to answer and place calls.
[0139] As also indicate, the gaming machine or other device via
which the game is presented may vary. As indicated, the machine may
have a traditional "gaming machine" style or configuration. The
various methods, including the games, may be presented in other
environments, such as in a distributed environment. For example,
the games may be implemented as "Internet" games. In one
embodiment, a player may contact a game host, such as via computer
via a communication link such as the Internet.
[0140] In one embodiment communication with the third party
participant may take other forms. For example, in an "Internet" or
similar environment, calls may be effected via the Internet, such
as by a standard telecommunication-type call to a telephone or
another party's computer, and by other means, such as an Instant
Messenger.TM. message, email message or the like, by which a third
party may participate. In one embodiment, such communication links
or messaging formats may be utilize to permit a player of a gaming
machine and a remote player or participant to communicate, or to
permit players of different gaming machines to communicate.
[0141] In one embodiment, various aspects of the invention may be
implemented as an additional system or device to an existing gaming
machine. For example, a gaming machine may be configured to present
a main or base game. A communication device may be associated with
the gaming machine, but not be directly integrated therewith. For
example, a communication device may include a display, handset or
the like which is physically associated with (connected or mounted
thereto, or located proximate the machine), that device forming a
part of a "bonus system," such as by being connected to a bonus
server which communicates with the gaming machine. In this
configuration, a bonus "system" is essentially associated with a
generally separate gaming system including gaming machines.
[0142] It will be appreciated that the odds of obtaining winning
combinations of the main or base game, the odds of triggering a
bonus event, the odds or winning a bonus event, and the payouts,
may vary. In one embodiment, the wager or bet which is placed is
used to fund payouts for all portions of the game. Thus, the total
payout for the base game may be relatively low, in order to fund
large jackpots for the bonus/secondary events.
[0143] In one embodiment, the gaming machine may be configured to
control and/or present the main/base game and the bonus/secondary
events. For example, the gaming machine may include a CPU or
controller configured to execute game code for the main/base game
and the bonus/secondary event. In one embodiment, the controller
may include a single random number generator (RNG) for randomly
determining game outcomes. This single RNG may be utilized for
selecting outcomes for both the main/base game and the
bonus/secondary events. In another embodiment, however, the gaming
machine might include more than one controller and/or RNG, such as
for independently controlling the main/base game and the
bonus/secondary events. In addition, in other embodiments, such
controllers and/or RNGs might be located remotely, such as at a
server in a server-based environment. For example, each gaming
machine might include a controller and local RNG for determining
main/base game outcomes. A game server may include a controller and
server RNG for determining bonus/secondary event outcomes. The
secondary RNG (whether at the gaming machine or server or the like)
may be utilize to yield differing odds of winning, such as for the
bonus/secondary event, than the main/base game. In one embodiment,
the odds of triggering a bonus/secondary event might be dependent
upon a number of players or active machines in a game (such as in a
tournament or linked game).
[0144] In one embodiment, participation in the bonus events, or at
least the opportunity to win jackpots, may be tied to the player's
placing a large or maximum bet. In one embodiment, the largest
jackpots or awards may be configured as progressive awards. In such
an arrangement, the size of the jackpot grows (based on bets placed
at one or more machines) between periods when it is won. The
jackpot may have a minimum funding amount, or may drop to zero when
won.
[0145] The game could involve the play of more than one
participant. For example, the game could be configured so that more
than one third party participant is called and may participate in
the game. In another embodiment, multiple opportunities may be
provided to form a call with a participant. For example, if a
player enters their friends phone number and the call is not
answered, the player may be provided one or more additional
opportunities to place additional calls, or the gaming machine may
similarly be configured to attempt to complete such a call.
[0146] It will be appreciated that the methods of the invention are
exemplary and the various steps may be changed, including their
order. For example, instead of determining the results of a set of
games in a free spin bonus, the result of each game are essentially
determined or known at the end of each game. Further, various of
the features of the various bonus events may apply to one another
or be incorporated therein, or be incorporated in entirely
different games.
[0147] The gaming machine, system and games of the invention have a
number of advantages.
[0148] One aspect of the invention is a game, and more particularly
a wagering type gaming offering the chance for monetary winnings,
which has the opportunity to involve a participant. This aspect of
the game adds significant excitement to the game. First, the player
may be offered the opportunity to select their "friend" to play the
game, building comradery and the like. Second, the player does not
known if the call will be completed. If completed, the player and
participant engage in a bonus event providing them an opportunity
for significant winnings.
[0149] Another aspect of the game is a game which includes
telephone or telecommunication calls to or from the player. The use
of a telephone or telecommunication link adds excitement and a new
dimension to game play, which traditionally relies upon simple
viewing of the gaming machine itself. In the games of the
invention, the player must interact with the gaming machine to
place and/or answer the telephone/calls.
[0150] As indicated, in one embodiment, the possible participant in
the bonus game may be selected from a player club database. One
aspect of the invention is thus a system including a database of
player information including player telephone numbers. In one
embodiment, the database may include additional information such as
player identification information for player verification purposes.
As part of the system, players who sign up for the club are
randomly selected (or their telephone numbers are), entitling them
a chance to participate in the game.
[0151] In this regard, players are enticed to sign up for the
player club for the opportunity to participate in the game. As is
known, casinos and other entities find very valuable the ability to
identify and track players, as such is a marketing tool which they
can utilize to attract and keep players. In accordance with the
invention, a valuable means is provided to entice players to sign
up for the club.
[0152] In an embodiment where the game involves calling a player of
another gaming machine, participation in the club/tracking system
may be further enhanced where only players who are "logged in" may
be identified as potential participants in the game.
[0153] Another embodiment of the invention is a game which offers a
plurality of different bonus or secondary events. Because of the
variety of bonus events, the play of the game is not repetitive,
and instead remains exciting to the player.
[0154] Various of the features of the invention have been described
as "bonus events." The events are referred to as a "bonus event"
primarily because they offer play and/or a win opportunity which
differs from the base game or event itself. However, the bonus
events may be considered in one or more embodiments as essentially
being a part of the base event, but just comprising one of the
potential variations of game play of the base game or event, rather
than events separate therefrom, since in a preferred embodiment the
bonus events are triggered by outcomes of the play of the bonus
event.
[0155] Another aspect of the invention is an event, and preferably
a bonus game or event, which has occurs or is enabled for play
during a particular time interval. As indicated, a bonus event may
be initiated at a start time and end after a period of time. The
duration of the bonus event might be fixed, or might vary, such as
randomly or based upon various criteria, such as the result of the
main game which triggered the bonus event, the player's wager or
the like. In one embodiment, a timer is associated with the event
for displaying remaining play time.
[0156] Another aspect of the game is that, even aside from the
participant bonus, the game (including bonus or second events),
offer a great deal of player participation. For example, compared
to a simple wheel spin as a bonus event, the bonus events of the
invention involve answering calls, making decisions regarding when
to answer calls, playing games during time periods, and making
number selections.
[0157] One aspect of the invention is the ability to involve a
participant regardless of their location. The game offers the
ability of a participant to play via a cellular phone, land line or
other telecommunication link (including computer telecommunication
link, such as the Internet), essentially enabling them to be
anywhere to participate in the game. Another advantage to the
casino is that the offering of point awards instead of direct
monetary awards greatly reduces the expense of the awards program.
In some instance, monetary awards programs are simply too cost
prohibitive to implement. The present invention where points may be
awarded, especially those having no direct monetary equivalent, can
allow a casino to offer a program which is desirable to a player
but low cost to the casino.
[0158] As indicated, in one embodiment of the invention,
information associated with a player tracking or casino player
loyalty system may be utilized in the play of a game or in the
offering of awards. This feature is not limited to above-described
embodiment.
[0159] For example, in one embodiment, information associated with
a casino player tracking or player loyalty system may be used to
offer a player or patron a gaming or bonus opportunity, apart from
another player's play of a base game. One embodiment of such a
method will be described with reference to FIG. 7.
[0160] In a first step S401, a patron or player database is
generated. It will be appreciated that a variety of methods and
systems may be utilized to generate the database, including those
known in the art. For example, a casino may create a player's club
and issue a player card or other media to each registered player.
In order to register, the player may be required to provide certain
information, such as their name, address, telephone number and the
like. In other embodiments, the database may be generated
indirectly, such as through casino records of patron's credit card
purchases or the like. As used herein, the term "patron" is not
intended to be limited to a party who purchases goods or services,
but may be any person. For example, the patron database may include
persons who registered with the casino but who have never played
any games at the casino.
[0161] In one embodiment, the patron database preferably comprises
information regarding the identity of one or more players or
patrons. This information may be stored in a variety of manners,
including in a memory of an electronic player tracking system or
database, as is well known in the art.
[0162] In accordance with the invention, in a step S402, one or
more patrons are selected or identified. Preferably, the one or
more patrons are selected from the patron database. A plurality of
criteria may be utilized in the selection process. In one
embodiment, one or more patrons may simply be selected randomly. In
other embodiments, various selection criteria may be applied, such
as patrons who have met a minimum wagering threshold in a certain
period of time, patrons located in a certain geographic area,
patrons who have not won a bonus award for a minimum period of
time, and/or other criteria.
[0163] In a step S403, each selected patron is contacted.
Preferably, the patron is contacted via a communication link, such
as a telephone call (land line and/or wireless connection), email,
instant message, or the like. For example, in a preferred
embodiment, the patron may be contacted by calling their telephone
number associated with their patron information in the player
tracking database.
[0164] In one embodiment, in a step S404, the patron is provided
the option for participating in a bonus event in various manners.
The patron might be instructed to provide an input of their
preference, such as by inputting a keypad number or speaking an
option. This input may be processed to further determine how the
bonus event is provided.
[0165] In accordance with one option, the bonus event may be
presented via the communication link or another communication link.
For example, the bonus event may be provided directly over the
phone. In another embodiment, the bonus event might be presented
via a computer link, such as by the patron logging into a bonus
event website or the like. In one embodiment, the patron may be
required to identify themselves in order to participate in the
bonus event, such as by providing their player tracking card
number, password or the like. This information may be confirmed
with the database before the patron is permitted to participate in
the event.
[0166] The bonus event may have a variety of forms. As indicated
above, the bonus event might comprise a question having multiple
answers, the matching of number or the like. Preferably, at least
one potential outcome is a winning outcome entitling the patron to
a bonus or award. The bonus or award may be a physical prize or it
might be money, points, credits or the like, or a discount or other
element of value or having associated value. For example, the bonus
might be free game play credits for a gaming machine which normally
requires a wager to be played, or it might be points which may be
accrued for cash, discounts or exchanged for various goods or
services.
[0167] In accordance with step S406, the outcome of the bonus event
is evaluated. If the bonus event is a winning outcome, then in a
step S407, the winnings may be awarded.
[0168] As indicated, the patron may be offered more than one manner
of participating in the bonus event. For example, the patron may be
offered the opportunity to travel to a casino to play a bonus game.
In such event, at a step S408, the patron may be required to
identify themselves in order to play the bonus game. If the game is
presented at an electronic gaming machine, this might comprise a
player inserting their player tracking card or otherwise inputting
player identification information to the gaming machine. This step
might be performed manually, however, such as by the patron
providing a bonus event certificate or providing player
identification information such as a driver's license.
[0169] In one embodiment, the player is permitted to play the bonus
event an electronic gaming machine, as in step S409. Once again,
one or more of the outcomes of the bonus event are preferably
winning, as evaluated in step S406, with winnings awarded to the
patron, as in step S407.
[0170] It will be appreciated that such a method may be implemented
in a variety of fashions. For example, the method may be implement
via a system similar to that illustrated in FIG. 2, wherein a
player tracking server 48 stores patron information and is
programmed to select patrons. The server 48 may be configured to
call one or more patrons via communication links 52 to patron
telephones 54 (or other devices).
[0171] In one embodiment, the various steps of the method may be
performed by more than one server or other computing device. For
example, the casino may have a bonus event server that links to a
player tracking server/database. The bonus event server may be
configured to make patron selections from the database. The bonus
event server may also have a communication interface which permits
the bonus server to contact the patrons.
[0172] As indicated, the various bonus events may vary. In one
embodiment, the bonus event might be a slot type game present at a
gaming machine. The gaming machine might be a three reel (video
and/or mechanical reel) slot machine, or a video poker machine or
the like. The gaming machine may be configured to present only
bonus events, or might be a standard gaming machine which is
configured to additionally present bonus events. In one embodiment,
the bonus event might be implemented via a top box or "add on"
component or feature to an existing gaming machine.
[0173] In one embodiment, the patron might be permitted to play one
or more bonus games at the bonus event machine. For example, a
patron might be permitted to play as many bonus event games at the
machine as possible during a predetermined period of time. The
period of time might vary depending upon the event. In another
embodiment, the patron might be permitted to play a set number of
bonus games, the number of which might vary. The patron might
attempt to aggregate points, credits, monies or other bonus
winnings when multiple bonus games are permitted.
[0174] As indicated, when the system includes one or more gaming
machines or devices configured to present bonus events, those
machines may be in communication with the bonus server at one or
more times. This allows the machines to transmit patron
identification information, such as for confirmation to the patron
database, bonus event outcome information and the like.
[0175] In one embodiment, bonus awards might be progressive in
nature. For example, one or more particular bonus event outcomes
might have a progressive award associated therewith, that award
"progressing" to higher amounts or levels over time, such as when
the bonus event is played without that outcome being received.
[0176] This aspect of the invention has numerous benefits. In
accordance with the invention, a bonus opportunity is provided to
patrons or players who sign up for a loyalty club. This aspect of
the invention is useful in enticing enrollment in a loyalty system,
which permits a casino or similar entity to build a database of
customers. This can be useful in targeting marketing, tracking
expenditures and activities and a wide range of other actions, all
of which are very valuable to casinos and similar entities.
[0177] Another aspect of the invention is a bonus event which does
not require the player to place a wager or bet in order to be
eligible for a bonus winning. In the prior art, bonus events
generally comprise events which are triggered by a particular
result of a base wagering game, or a random or mystery bonus
awarded to active players of gaming machines. In accordance with
the invention, patrons are offered the opportunity for a bonus
event even when they are not playing a wagering game.
[0178] In addition, as one aspect of the invention, patrons are
permitted to participate in a bonus event even though they may not
be located at the casino. In accordance with the invention, patrons
may be called or otherwise contacted at remote locations.
[0179] The various bonus or secondary events described herein may
be implemented in various manners. For example, the events might be
implemented as either single player events, player participation
events, or multi-player events or "tournaments" in which players
play against one another.
[0180] In an embodiment of the invention in which a patron is
contacted remotely and is offered the opportunity to play a bonus
event at the casino, the invention offers the casino a mechanism
for drawing a patron to the casino. As indicated above, current
bonuses are awarded to patrons currently playing gaming machines.
In accordance with the invention, a patron who is currently not at
the casino can be drawn to the casino with the opportunity for a
bonus award. At that point, they may engage in other activities,
such as eating at a restaurant or playing wagering games.
[0181] It will be understood that the above described arrangements
of apparatus and the method there from are merely illustrative of
applications of the principles of this invention and many other
embodiments and modifications may be made without departing from
the spirit and scope of the invention as defined in the claims.
* * * * *