U.S. patent application number 11/516270 was filed with the patent office on 2008-03-27 for player tracking module system and method.
Invention is credited to Gary Frerking.
Application Number | 20080076571 11/516270 |
Document ID | / |
Family ID | 39158046 |
Filed Date | 2008-03-27 |
United States Patent
Application |
20080076571 |
Kind Code |
A1 |
Frerking; Gary |
March 27, 2008 |
Player tracking module system and method
Abstract
A system and method are set forth for providing a configurable
player tracking module display for a gaming device which is
controlled to change colors/text/graphics to indicate the condition
of (1) the gaming device, (2) the interface between the player of
the gaming device or (3) the player tracking system.
Inventors: |
Frerking; Gary; (Henderson,
NV) |
Correspondence
Address: |
MCANDREWS HELD & MALLOY, LTD
500 WEST MADISON STREET, SUITE 3400
CHICAGO
IL
60661
US
|
Family ID: |
39158046 |
Appl. No.: |
11/516270 |
Filed: |
September 6, 2006 |
Current U.S.
Class: |
463/42 |
Current CPC
Class: |
G07F 17/3255 20130101;
G07F 17/3239 20130101; G07F 17/32 20130101 |
Class at
Publication: |
463/42 |
International
Class: |
A63F 9/24 20060101
A63F009/24 |
Claims
1. A system for use with a plurality of gaming devices comprising:
a central system; a color display housed within each one of said
plurality of gaming devices, said color display controllable by
said central system; a communication network connecting each of
said plurality of gaming devices to said central system for
communicating display control data from said central system to said
plurality of gaming devices; and said central system for
controlling a said color display in a selected one of said gaming
devices to display a predominant first color to indicate a first
condition and for controlling said color display in said selected
one of said gaming devices to display a predominant second color to
indicate a second condition.
2. The system of claim 1 wherein said central system commands
display of at least one of said first and said second colors in
combination with a text message on said color display.
3. A system for use with a plurality of gaming devices comprising:
a central system; a color display housed within each one of said
plurality of gaming devices, said color display controllable by
said central system; a communication network connecting each of
said plurality of gaming devices to said central system for
communicating display control data from said central system to said
plurality of gaming devices; and said central system for
controlling a said color display in a selected one of said gaming
devices to display a first color image to indicate a first
condition and for controlling said color display in said selected
one of said gaming devices to display a second color image to
indicate a second condition.
4. The system of claim 1 wherein said central system commands
display of at least one of said images in combination with a text
message on said color display.
5. The system of claim 4 wherein said central system displays at
least one of said images as a background for said text message.
6. The system of claim 4 wherein said central system displays at
least one of said images so as to circumscribe said text
message.
7. The system of claim 3 wherein said central system commands
display of an infrared display on said color display.
8. The system of claim 3 wherein said central system commands
display of an ultraviolet display on said color display.
9. The system of claim 3 wherein said one gaming device includes a
player interface for the player to interface with the central
system, said player interface transmitting first data to said
central system when said interface is enabled and transmitting
second data to said central system when said interface is disabled;
and wherein said central system commands display of said first
color image in response to said first data and commands display of
said second color image in response to said second data.
10. The system of claim 3 and further including a data structure
storing data corresponding to a plurality of device display modes
including a graphic display mode, said central system recalling
data from said data structure to control said display to display
said graphic display mode.
11. The system of claim 10 wherein said central system recalls data
from said data structure to control said display to simultaneously
display a plurality of said device display modes.
12. The system of claim 3 wherein said color display is an LCD
display; and wherein said central system controls said LCD display
to display images selected from a group consisting of: (i) a
plurality of varied color panels to convey information, (ii)
graphically changing images to convey information, (iii) text to
convey information, (iv) graphic skins to convey information, or
(v) flashing colors, text or images to convey information.
13. A system for a plurality of game devices, the system including
a central processor, a communication network for communication of
data between the central processor and each game device and a data
structure storing player data corresponding to each player to be
tracked, the improvement comprising: said central processor
configured to access said data structure; a color display
associated with a game device; an interface between the player and
said central processor for communication of data, said interface
having a first state in which communication between the player and
said central processor is enabled, and having a second state in
which communication between the player and said central processor
is disabled; and wherein said data structure storing data
corresponding to a video display mode Xi and a video display mode
X.sub.2, said video display mode Xi configuring said display to
display at least one of color, text, or graphics to indicate said
first state and said video display mode X.sub.2 for configuring
said display to display at least one of color text or graphics to
indicate said second state.
14. In a system for a plurality of gaming devices, said system
including a central processor, an operator-system interface for
each gaming device and a communication network providing
communication between the central processor and each interface, a
method comprising: providing a digital color display associated
with each interface; processing data from said device and interface
at said processor to determine one or more system communication
states X.sub.1-X.sub.n and controlling the display to display in
one or more visual modes.
15. The method of claim 14 wherein said step of controlling the
display to display in one or more visual modes includes displaying
one or more from a group consisting of: (i) a plurality of varied
color panels, ii) graphically changing images, (iii) text, (iv)
graphic skins, or (v) flashing colors, text or images.
Description
FIELD OF THE INVENTION
[0001] The present invention relates to a player tracking system
for tracking the play of customers (e.g., players of game devices)
at casinos, and more particularly relates to a player tracking
system, method and apparatus which provides an interface between
the player (and/or Casino staff) and a central computer system, or
the like.
BACKGROUND OF THE INVENTION
[0002] In the casino industry, player tracking and slot machine
accounting systems are known. To facilitate player tracking, a
player tracking module (PTM) is housed in a gaming machine. The PTM
typically includes a card reader, a keypad and a display. The card
reader receives a player card and reads the player information
coded on the card. A card receiving slot of the card reader has a
bezel which surrounds the slot. The bezel is lighted and provides a
color indication of the operation of the card reader. Such a module
is described in U.S. Pat. No. 6,162,122.
[0003] When a player inserts his/her issued player tracking card
(sometimes also referred to as a player loyalty card) into the
reader slot, the reader reads a code (magnetic, photo-optic, or the
like) from the card and then communicates with a computer having a
player tracking system in order to access the player's account
information. As the player plays the slot machine, loyalty "points"
are accumulated into the player's account which can be redeemed or
used for various purposes including promotions, player "comps",
cash back and the like.
[0004] The '122 patent describes a lighted bezel which can be
lighted in a limited number of colors, e.g. two primary colors and
a combination color such as red and yellow with the combination
color being orange to denote various states including the operation
of the card reader, e.g. card read or card not read.
[0005] In U.S. Pat. No. 6,908,387, a player tracking mechanism
housed in a gaming machine includes lights adjacent to the display
and the card reader slot. A controller activates the lights (or
portions thereof) in particular colors to convey information. The
gaming machine of the '387 patent also includes a speaker.
[0006] A drawback of these prior systems is that the amount and
variety of information which can be conveyed by the bezel or
display "framing" lights is limited, and thus limits the utility of
such features. The variety of colors which may be used to convey
information is also limited by a variety of factors. For example,
the physical size of these lights may not provide colors which can
easily be interpreted from a distance, particularly where pale
shades of colored light or pastel shades of colored light are used.
If different colors are desired then different colored glass for
the bezels may have to be produced.
[0007] Providing LED clusters at the bezels may also not be a
suitable design choice based upon the intensities, colors and
reliability, given the fact that the surface area of the lights is
relatively small. Further, using bezels requires the manufacturer
or customer to maintain an inventory of replacement bezels and
lights. Still further, circuitry and controls for the lights are
required, which (1) competes for already precious space in the
gaming machine and (2) provide additional points for failure or
defects. Reconfiguration of the LED clusters or lights or bezels
would require many components and man-hours of time.
[0008] A drawback to reliance upon a speaker to convey information
is that a casino floor tends to be a noisy environment. Raising the
volume of the player tracking system based speaker above the casino
floor din, can annoy surrounding players. Lowering the volume can
result in the audio messages not being heard.
[0009] It is therefore an object of the present invention to
provide an improved player tracking module display, system and
method which can produce a variety of colors or patterns of
light.
[0010] It is also an object of the present invention to provide a
player tracking module light display of a size which can easily be
read by floor personnel as well as by security via security
cameras.
[0011] It is also an object of the present invention to provide a
player tracking module display, which eliminates the need for an
inventory of lighted bezels or lights/diodes therefor.
[0012] It is also an object of the present invention to provide a
player tracking module display, system and method which is able to
convey more and differing information heretofore, to casino
personnel and to the player.
[0013] It is a further object of the invention to provide a player
tracking module display which is easily and remotely
configurable.
SUMMARY OF THE INVENTION
[0014] These and other objects of the invention are achieved in a
light display which may be used in connection with a player
tracking and slot accounting system for gaming devices. Such gaming
devices may be gaming machines such as slot machines, video Poker
machines, Keno or Bingo machines or any other electronic gaming
device or terminal or multi-terminal gaming device. Such gaming
devices may also include live table games, such as Blackjack, which
may be interfaced with a player tracking and/or slot accounting
system. The player tracking and/or slot accounting system may be
connected to a central processor or computer which may be (1) a
single processor dedicated to player tracking and/or slot
accounting or (2) a shared processor or (3) a processor separate
from any player tracking and/or slot accounting computer
processor.
[0015] The light display includes a color video display viewable at
each gaming device. The color video display may be controlled by
the central processor. A gaming device and/or another processor may
also have some control of the video display. Preferably the video
display is mounted on the housing of a gaming device.
[0016] The video display may also be defined as a portion of the
game display used to display the components of the game being
played by the player. This portion (or portions) may be, for
example, a border defined about the portion of the game display
used for gaming content. Also, the video display may be a margin or
"window" continuously displayed or intermittently displayed in a
timed fashion or in response to predetermined criteria. Also, the
video display may be defined as a portion of a second game display
such as a bonus or game graphics display. The video display may be
embodied as a small, color active matrix LCD, OLED, or similar
display (hereafter referred to as LCD display) mounted on the
device apart from the gaming content display and formed as a part
of a player tracking module.
[0017] A communications network is provided for communication of
data from each gaming device to the central processor. The network
may be wired or wireless. The central processor is adapted to
configure at least a portion of the color video display to display
a first color image in response to a first condition and to display
a second color image in response to a second condition. For
example, via the communications network, conditions may be
determined wherein it would be desirable to control the display to
display text, color, indicia or graphics in order to denote or
indicate such conditions. These conditions may include a fault
condition, a device "open door" condition, a jackpot condition, a
downloading/uploading data condition, a loss of network
communications, one or more failure modes or other conditions where
a visual display would assist or inform the player, casino
personnel, security, hostess or the like.
[0018] As a specific example, the video display may change color
based upon player gaming activity or special promotion, may flash
in a red or orange color adapted to draw the attention of security
during certain conditions, show graphics related to the player's
participation in the casino loyalty club, show different colors and
text in response to sensing the state of the interface between the
player and the system, e.g. failure to read the player's loyalty
card, indicate which games are included in a tournament, to confirm
or disaffirm the uploading or downloading of game credits or
promotional points, to change color to indicate a special event
such as birthdays or holidays or for any other purpose where a
visual display is desired apart from the game content display.
Broadly the video display may be controlled to display images
selected from a from a group consisting of: (i) a plurality of
varied color panels to convey information, (ii) graphically
changing images to convey information, (iii) text to convey
information, (iv) graphic skins or backgrounds to convey
information, or (v) flashing or sequencing colors, text or images
to convey information as desired. The information conveyed may be
system generated information or may be information specific to the
player or the game they are playing. For example, the information
may be to flash in a color (and text message) to indicate that a
new game is being loaded into the player's gaming device from a
source such as a central computer.
[0019] The method of the present invention is directed to a player
tracking and slot accounting system or a downloadable gaming system
for a plurality of gaming devices wherein the system is of the type
including a central processor, an operator-system interface for
each device and a communication network providing communication
between the central processor and each interface. The method
includes providing a digital color display associated with certain
information, processing the information and to determine one or
more system communication/data states X.sub.1-X.sub.N and
controlling the display to display in one or more visual modes.
[0020] These and other objects will become better appreciated with
reference to the description, claims and drawings wherein:
BRIEF DESCRIPTION OF THE DRAWINGS
[0021] FIG. 1 is a block diagram of a gaming device connected to
several processors;
[0022] FIG. 2 is a block diagram of one gaming device connected
with several other gaming devices, within a system;
[0023] FIGS. 3 and 4 are front views of several visual displays
appearing on the display of the one gaming device of FIG. 2;
[0024] FIG. 5 is a block diagram of a gaming device connected to a
system processor; and
[0025] FIG. 6 is a logic flow diagram of the method and operation
of an illustrative example of the system of FIG. 5.
DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENT
[0026] As shown in FIG. 1, a prior art gaming device 10 is, for
example, a well known stepper-type slot machine having three reels
14 for presenting a game content display 16. To operate device 10,
the player enters a wager (money wager, wager of accumulated
credits, etc.) and prompts device 10 to generate and display an
outcome at the content display 16. If the outcome is a winning
outcome, the player is awarded credits or coins/tokens/vouchers are
dispensed. If the outcome is a losing outcome the player receives
no award.
[0027] Device 10 operates under control of a game control processor
unit 18 disposed within housing 20 of device 10. Game control
processor unit 18 accounts for the wager input, randomly selects
the outcome of the game and controls the content display 16 to
display the selected outcome. Thus, data is generated which is
indicative of game operational play parameters such as wagers,
outcomes, payouts, and the like.
[0028] Other data also may be generated for other parameters such
as security (door to machine is opened, tampering or a "tilt"
condition) or other malfunction of the device or a component
thereof, a need for service, hopper or cash validator conditions,
e.g. full, out or service condition, placing of the machine in a
"hold" condition to lock it against further play such as, for
example, to hold it while the player has a meal, participation in
tournament gaming, participation in a promotion, that the device is
a new game to the floor, or the like. Some of these aforesaid
parameters may be reflected in data generated by the game control
processor unit 18 or a related processor, or may be generated by
operator input or may be system generated.
[0029] In a casino environment many, e.g. several thousand, gaming
devices 10 are in communication with a slot accounting system or
processor 24. Slot accounting processor 24 receives operational
parameter data (and security or other operational data) and
assembles the data for analysis and operation and security
oversight by casino personnel.
[0030] In addition, many casinos operate a loyalty program through
which players are issued cards and the player's personal data is
entered into a player tracking system data structure. Such systems
are known in the art with examples such as those in U.S. Pat. Nos.
5,429,361; 6,511,377; 5,655,961 and 6,162,122. Gaming device 10
includes a player tracking module 12 to aid in identifying the
player playing gaming machine 10.
[0031] Players having player cards insert the card into a card
reader 28. Reader 28 is in communication with a player tracking
system or processor 22 which can access the player's account to
store and accumulate loyalty points, to transfer funds, and the
like.
[0032] Card reader 28 includes a lighted bezel 30. LED clusters
(not shown) are disposed behind bezel 30 and are controlled to
change the color of bezel 30 to indicate an operational mode of
device 10 or the system. For example, the colors may indicate the
following:
TABLE-US-00001 Red Game is idle Flashing Red Card insertion error
Green Card inserted Orange Game in play with no card Blue Hot
player Purple Cashless Transaction in progress
[0033] Card reader 28 and bezel 30 are mounted in module 12 and
disposed on the front face 32 of housing 20. Face 32 may be
fashioned from resilient plastic or from metal, and may have a
height of approximately two inches and span across device 10. A
drawback to bezel 30 is that the bezel is relatively small, being
in the range of approximately two inches by one inch thus providing
approximately only two square inches of surface area. This small
surface restricts the range and types of colors which can be used
since wide shade differences must be used to distinguish one color
from another, and thus a plurality of operational modes cannot be
simultaneously displayed. A further drawback is that circuitry,
logic and hardware must be provided to control the bezel 30 and
lighting of LED clusters. This creates additional failure points
and necessitates additional inventory for repair and
replacement.
[0034] Also disposed on face 32, is a keypad 34. Keypad 34 provides
a communication interface to permit the player and/or casino staff
to interface with the game device, or with a slot accounting system
processor 24 and/or player tracking system processor 22. For
example, casino staff may enter a password or coded numbers into
keypad 34 in order to override an alarm prior to opening housing
20, or to register a jackpot, or to put the device on standby for a
player, or the like. In addition, a player may enter his or her
personal identification number (PIN number) to further
identification or to gain access to promotional benefits.
[0035] Module 12 also includes a small display 36. Display 36 may
be formed from LEDs or a flat touch screen display such as
described in U.S. Pat. No. 6,712,698. A central control processor
26, or a portion thereof, controls the display of text onto display
36, and in some cases, a secondary game may be displayed onto
display 36.
[0036] While gaming device 10 is shown as an electro-mechanical
reel-type slot machine, it should be understood that device 10 may
also be any type of gaming device or terminal. For example, gaming
device 10 may be a video slot machine, video Poker or Keno machine,
a smart or "dumb" terminal for server based gaming, a multi-player
terminal game and may include table games where a player tracking
system interface is provided.
[0037] Player tracking module 12 may also include a pair of
speakers 40, 42. Speakers 40, 42 may provide audio information to
the player or casino personnel.
[0038] Referring now to FIG. 2, a gaming system 300 includes gaming
machines or gaming devices 10a, 10b, and 10c. Each gaming device
includes a player tracking module 48. Module 48 includes a high
resolution, touch screen color video display 50, employing LCD,
TFT, OLED or similar display technology. Display 50 provides rich
color depth capabilities, typically 15-16 bit color. Display 50 may
be a color LCD display, for example, and serves as a display for
module 12.
[0039] A card reader 52 presents a slot 54 to the player so as to
receive a player's card. A single color bezel 56, e.g. lighted in a
yellow color, may be provided surrounding slot 54 to visually
highlight slot 54 for the convenience of the player. Display 50 is
relatively large, compared to the bezel 56. For example, display 50
is rectangular in shape, having dimensions of approximately two and
one quarter (2.25) inches in height by six (6) inches in
length.
[0040] System 300 also includes a system processor 302 which may be
a slot accounting system processor, a player tracking system
processor, or both, or one or more dedicated processors. Processor
302 is in two-way communication with each of a plurality of gaming
devices 10a-c. This communication may be wired or wireless, or a
combination thereof.
[0041] Each gaming device 10a-10c includes a game processor 58
which controls operation of the game, e.g., movement of the reels.
Game processor 58 and player tracking module 48 are in direct or
indirect two-way communication with the system processor 302. As
shown, indirect communication is provided through a communication
board 60. Processor 302 is also in direct or indirect communication
with the display 50 for control of the display by processor 302. As
shown, processor 302 indirectly communicates with display 50
through communication board 60. For example, display 50 may have
its own programmed microprocessor 62 for controlling the display 50
according to instructions received from system processor 302.
Intermediate polling or signal processing may also occur between
the processor 302 and communication board 60.
[0042] Communication board 60 is a known component in player
tracking systems, and may include its own processor (not shown).
See for example, U.S. application Ser. No. 10/938,103, and
published on May 26, 2005 as Publication No. US 2005/0113172Ais
incorporated herein by reference, and describes such a
communication board 60, i.e., a "smart communication interface"
(SCI).
[0043] Display 50 is located on the front face of housing 64 of the
gaming device 10a, and positioned thereon for direct visual
communication to the player, as well as casino personnel in the
area of game device 10a. Because of the size of display 50 and its
color capabilities, display colors can be easily seen by casino
personnel, even from a significant distance.
[0044] Processor 302 is configured to receive input from an
operator 301, via a keyboard (not shown)) or a tape, intranet,
internet or the like (also not shown). Special instructions input
by operator 301 may trigger certain display modes via display 50,
e.g., Holiday, promotional displays, or a special greeting. The
operator may provide other instructions such as allocating game
devices for tournament play.
[0045] As shown in FIG. 3, a "Happy Anniversary" greeting 66 is
displayed on display 50. Additionally, the greeting is personalized
by the display portion 68 naming the player, here "John." System
processor 302 causes greeting 66 with its display portion 68 to
appear on display 50.
[0046] As shown in FIG. 4, an initial greeting 71 is displayed on
display 50. Greeting 71 instructs the player to insert his or her
player card.
[0047] Referring again to FIG. 2, processor 302 also receives data
from communication board 60. Device data, such as the operational
and security mode of the device 10, wagering activity (e.g. coin
in), pay outs and the like, may be transmitted from game processor
58 to system processor 302. Likewise, data from module 48,
including data from card reader 48, or from an interface where the
player is identified, for example, through radio-frequency
identification (RFID), biometric input device, data input via a
data entry point such as keypad or a touch screen interface defined
by the display 22 may be transmitted to system processor 302. As
shown in FIG. 3, a touch screen keypad 70 is displayed on display
50 for use by the player to enter information such as the player's
PIN. As will suggest itself, the display area next to keypad 70 may
be used to provide text instructions to the player, e.g., PLEASE
ENTER YOUR PIN.
[0048] Referring now to FIG. 5, processor 302 communicates with
display 50 along an electrical link 303, so as to control the
operation of display 50. Microprocessor 62 may be separate from
game processor 58 and may be dedicated solely to display 50.
Microprocessor 62 controls an image generator 72 which generates a
video signal 74. Video signal 74 may be digital or analog, and is
sent to a video controller 76 which controls the display appearing
on display 50. As will be understood, other types of display
circuitry may be utilized for control by microprocessor 62 to form
a display on display 50. For example, the video display on display
50 may be created by the programmatic display of preloaded
graphical elements created with graphical software such as Adobe
Illustrator or Photoshop software. Alternatively, the video
displayed may be generated through the use of graphical drawing
commands.
[0049] Video signal 74 is generated from prestored data in image
generator 72. Such prestored data may be downloaded to image
generator 72 from system processor 302. System processor 302 may
select the particular prestored data in image generator 72 by
sending display command data to microprocessor 62 via communication
board 60. For example, keypad 70 (FIG. 3) may be prestored in image
generator 72 and retrievable by microprocessor 62.
[0050] Processor 302 also has access to a data structure 304 which
stores data such as player account information for each player
enrolled in the property's loyalty program. Data structure 304 may
be incorporated into the processor 302 or may be retained in a
separate system. For each player, data structure 304 retains file
information such as loyalty points earned/awarded to the player, as
well as personal information (e.g. name, address, spouse's name,
birthdate). Any information that the venue thinks important for
marketing, convenience or servicing of the player may be retained
in the player's account information.
[0051] During or before play, the player inserts his/her player
card into the slot 54 and the module card reader 52 reads the card.
A signal indicating that a card has been inserted into slot 54 is
sent to microprocessor 62. Microprocessor 62 may responsively
present a touch keypad 70 (FIG. 3) onto display 50 to permit the
player to enter his or her personal identification number (PIN)
into the keypad. The data retrieved by microprocessor 62 from the
card together with the PIN is forwarded by communication board 60
to system processor 302 for identification of the player. System
processor 302 may then download instructions to communication board
60 which in turn provides the downloaded instructions to
microprocessor 62 for controlling display 50. For example, a
prestored greeting such as 66 (FIG. 3) may be requested by system
processor 302, and the name JOHN may be transmitted in data form
from processor 302 for display at 68 (FIG. 3) on display 50. As
understood, the communication between communication board 60 and
system processor 302 may take on different forms and protocols.
[0052] As game device 10a is played, information is sent to
processor 302 and assigned to the player's account in data
structure 304. Typically, data may be accumulated in device 10 and
sent intermittently to processor 302. The player's account is
updated by accumulating loyalty points, time of play, etc. Player
"win" information may also be stored for future reference.
[0053] If desired, system processor 302 may control display 50 to
display account information on display 50 to the player such as the
player's current amount of loyalty points. This may occur after
card insertion and player identification has been made. In
addition, the player may request his or her current account
information via a player interface 78.
[0054] Player interface 78 may include an account request button,
for example. In addition, player interface 78 may include a call
button which the player may activate to signal casino personnel for
assistance. Microprocessor 62 responds to player activation of
player interface 78 so as to provide messages on display 50. For
example, the message on display 50 may read "PLEASE WAIT FOR
ASSISTANCE," which is displayed after the call button is activated.
Also, casino personnel, who may be a distance from the particular
gaming device 10, are able to send a message to display 50 of the
particular gaming device via system processor 302.
[0055] When system processor 302 receives a message from player
interface 78, via communication board 60, system processor 302
relays a message to a casino operator device (not shown), which may
be a terminal where casino personnel are stationed or may be a
handheld device, for example. The message to the casino operator
device includes a locator code identifying the particular gaming
device 10a, 10b, or 10c, which has caused the message to be sent
via its player interface 78. Any reply back by the casino operator
device will return the locator code with the reply to system
processor 302, so that system processor 302 will send the reply to
the correct game device 10a, 10b, or 10c. The reply may be a text
message which is displayed on display 50.
[0056] Referring to FIG. 6, at step 400, data from game device 10
including from card reader 52, display 50 (e.g., from keypad 70 of
FIG. 3), player interface 78 (FIG. 5) or data from other sources,
is accessed and processed by processor 302. Other sources of data
to be processed by processor 302 may come from a remote computer, a
gaming content system for downloading games to gaming terminals,
regulators and content providers such as advertisers.
[0057] In the example of FIG. 6, it is assumed that the player has
inserted his or her player tracking card into card reader 52 (FIG.
3) to obtain an interface with the system. Initially, the display
71 (FIG. 4) is caused to be presented on display 50 by processor
302. The display 71 (FIG. 4) will be of a predominant color. For
example, display 71 will be predominantly red in color. The visual
effect to a viewer will be similar to that achieved by looking at
the video screen through a red color photographic filter. Thus,
"predominant color" means that the display generates one color of
light that is more dominant in appearance than any other color of
light generated by the display, such that that color of light is
the chief color observed. Thus, the display 171 conveys desired
information at a glance even from a significant distance. The
information conveyed by the predominantly red color is that the
player tracking is not in use.
[0058] However, once player tracking is initiated by the player
being identified via player card insertion and PIN entry, processor
302 changes the video display 50 to "Greeting" display 66 (FIG. 2).
The "Greeting" display 66 (FIG. 2) will be of a predominant color
different than the predominant color of display 71 (FIG. 4). For
example, "Greeting" display 66 will be predominantly blue in color.
The visual effect to a viewer will be similar to that achieved by
looking at the video screen through a blue color photographic
filter. Thus, display 68, in addition to information of a greeting,
conveys desired information at a glance i.e., that player tracking
is in use.
[0059] Thus, the overall hue of the video display as a whole varies
in response to a particular operating condition. Such a hue (or
predominant color) may be changed despite the fact that the text
does not change.
[0060] The previous description provides an example of two separate
conditions (player tracking in use and player tracking not in use)
that are visually indicated by a glance at the display 50, even
from a significant distance. Likewise, other conditions may be
visually indicated by providing a dominant color or hue of the
overall display 50.
[0061] In another embodiment, the color of a particular screen
element on display 50 may be varied to signify a condition, such as
player status. As shown in FIG. 4, a border 73 circumscribes the
rectangular display area where text is located. Border 73 may be
lighted gold for one condition and lighted silver for another
condition. Thus, a visual element common to all screens, such as a
border, or such as a keyboard, text, a logo or the background, may
be varied in color to signify a condition.
[0062] For example, at step 400, processor 302 accesses player
account data structure 304 to determine, at step 410, whether the
player's commercial activities with the casino, e.g. gaming and
other purchase data stored in data structure 304, has resulted in
the player reaching a "Gold Star" player rating status. Players may
be grouped into classes for purposes of promotions, for example, a
gold star class, a silver star class, a bronze star class, etc.
[0063] Once the player's account is accessed, processor 302
controls display 50 to display a greeting such as the player's name
as well as graphic information such as, for example, a star 412
(FIG. 6) to indicate the player's classification. Display 50 may
also display a text panel 414 which may display the player's points
or other information. As discussed previously, with reference to
FIG. 3, display 50 also may be controlled to display a special
greeting to the player.
[0064] Once the player has established communication with processor
302, display 50 may display colors to indicate various information
to staff and the player. For example, the display 50 may be
controlled by processor 302 to display one color of a background
411 when the player is playing a certain denomination at the
machine and another color for background 411 when the player is
playing a different denomination, e.g. green for 25 and gold for $1
denomination. Display 50 may display another color or a color
pattern as background 411 for a machine malfunction, e.g. red and
white stripes. Display 50 may be controlled to display a certain
color or pattern as background 411 based upon the machine's
expected performance, e.g. 99% payback machines may be identified
by display 50 having a blue background.
[0065] Referring again to FIG. 6, processor 302 may also control
the display 50 to display color panels 416, 418 to denote that the
player and/gaming device is entitled to participate in a special
promotion. These panels may be yellow or some other distinguishing
color such that casino personnel can easily determine participation
in the promotion.
[0066] At step 420, processor 302 determines player and/or gaming
device eligibility to participate in the promotion and prompts the
player with a text message in area 414 of display 50 if the player
wishes to participate. In connection with this prompt, processor
302 controls display 50 to display and enable a touch screen keypad
70 (FIG. 3) defined by a plurality of alpha-numeric or symbol based
keys. To participate, the player responds and may be prompted to
enter a PIN number which identifies the player. The responsive
inputs by the player control processor 302 to enter the
player/gaming device in the promotion and may, at step 422 (FIG.
6), control display 50 to display a transitional routine of images
and control display 50 to signify that the player/gaming device is
enrolled as by displaying panels 416, 418.
[0067] At step 424, processor 302 may control display 50 to display
other information such as a greeting with text and graphics as
shown in FIG. 3 or a standby display 71 as shown in FIG. 4. These
displays are controlled to display colors and or text which can
signify at a glance the state of the gaming device, e.g. idle or in
play, malfunctioning, or in need of service, or enrolled as part of
a special promotion or for tournament play, the state of the
player's interface with the system 300, e.g. player card read or
not read or any other condition deemed appropriate.
[0068] In certain conditions, display 50 is controlled to display
colors, such as red, which can be easily identified by security
cameras. For example, if a door to the gaming device is not fully
closed, display 50 may be controlled to display red and white
stripes such that the security cameras can easily identify the
machine. In addition, display 50 may be controlled to display
ultraviolet light display or an infrared light display which may be
picked up (monitored) by electronic devices, for example.
[0069] In the above described embodiments, color or hue is used as
the variable to denote different player, session, or system
parameters, but it should be noted that any visually
distinguishable effect, such as flashing, alternating colors,
fading, or chase-light like effects, may also be employed to
achieve desired results. The colored frame discussed in the above
embodiment may be animated in a chase-light like manner to indicate
that a cashless fund transfer operation is in progress, for
example.
[0070] In another embodiment the player, session, or system
parameters may dictate the actual images being displayed as well.
Again referring to the example where players may be placed in tiers
according with their level of play at a specific property (or group
of properties), silver players may be shown advertising images for
the property's buffet restaurant, for example, while gold players
may be shown advertisements for the property's higher-end
steakhouse restaurant.
[0071] In yet another embodiment, a dramatic visual effect such as
flashing or screen shaking may be employed to attract the player's
attention following a significant player, session, or system event
such as advancing to the next tier in the player club, qualifying
for a special bonus or prize, or winning a system-based mystery
jackpot. A method similar to the screen shaking simulation for the
main game screen as taught by U.S. Pat. No. 6,837,790 (Kaminkow),
for example, may be useful in this situation.
[0072] While certain embodiments of the present invention have been
described, it should be understood that these embodiments are
subject to many modifications and changes without departing from
the spirit and scope of the appended claims.
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