U.S. patent application number 11/923854 was filed with the patent office on 2008-03-20 for system and method for modifying documents sent over a communications network.
Invention is credited to Stephen J. Brown, Konstantin Othmer.
Application Number | 20080072147 11/923854 |
Document ID | / |
Family ID | 25214637 |
Filed Date | 2008-03-20 |
United States Patent
Application |
20080072147 |
Kind Code |
A1 |
Brown; Stephen J. ; et
al. |
March 20, 2008 |
SYSTEM AND METHOD FOR MODIFYING DOCUMENTS SENT OVER A
COMMUNICATIONS NETWORK
Abstract
A system and method applied to a communications network which
transmits document portions in which an original document portion
having an identifier portion and an information portion is replaced
or swapped with a substitute document portion. A controller,
typically a proxy server, reads the identifier portion of the
original document portion, determines the information portion of
the original document portion, and issues a swap order when an
undesired original document portion is found. A substitute document
server receives the swap order and sends the substitute document
portion to the controller. A swapping device or mechanism inserts
the substitute document portion in place of the original document
portion and the substitute document portion is passed on to the
user set and displayed. The controller and swapping mechanism can
be integrated with the user set or with the resources of the
service provider and their functionality can reside in
software.
Inventors: |
Brown; Stephen J.;
(Woodside, CA) ; Othmer; Konstantin; (Mountain
View, CA) |
Correspondence
Address: |
HEALTH HERO NETWORK, INC.
2400 GENG ROAD, SUITE 200
PALO ALTO
CA
94303
US
|
Family ID: |
25214637 |
Appl. No.: |
11/923854 |
Filed: |
October 25, 2007 |
Related U.S. Patent Documents
|
|
|
|
|
|
Application
Number |
Filing Date |
Patent Number |
|
|
11301331 |
Dec 13, 2005 |
|
|
|
11923854 |
Oct 25, 2007 |
|
|
|
09540482 |
Mar 31, 2000 |
|
|
|
11301331 |
Dec 13, 2005 |
|
|
|
09394219 |
Sep 13, 1999 |
6375469 |
|
|
09540482 |
Mar 31, 2000 |
|
|
|
08814293 |
Mar 10, 1997 |
5951300 |
|
|
09394219 |
Sep 13, 1999 |
|
|
|
Current U.S.
Class: |
715/273 |
Current CPC
Class: |
G06Q 30/0275 20130101;
H04L 67/2828 20130101; H04L 67/289 20130101; H04L 67/2819 20130101;
G09B 5/00 20130101; H04L 51/063 20130101; H04L 67/2895 20130101;
G06Q 10/10 20130101; G09B 7/04 20130101; G16H 10/60 20180101; H04L
51/14 20130101; H04L 67/2804 20130101; H04L 67/306 20130101; G09B
23/28 20130101; H04L 67/02 20130101 |
Class at
Publication: |
715/273 |
International
Class: |
G06F 15/00 20060101
G06F015/00 |
Claims
1. A system for generating documents, said system comprising: a
first unit comprising a processor and a display adapted to generate
a first request for a first document; a first server adapted to
receive said first request and generate said first document
comprising at least one identifier; a second unit adapted to
receive said first document and generate a second request for a
second document based on said at least one identifier; and a second
server adapted to receive said second request and generate said
second document, wherein said second unit is adapted to receive
said second document, process said first document and said second
document to generate a third document, and send said third document
to said first unit for viewing on said display.
2. The system of claim 1, wherein any of said first document, said
second document, and said third document comprises an electronic
document.
3. The system of claim 1, further comprising a user profile bank,
wherein said second document is generated based on information
contained in said user profile bank.
4. The system of claim 1, wherein said second document is generated
based on content of said first document.
5. The system of claim 1, wherein said first document comprises
substitutable content comprising any of un-desired content, un-used
content, blank content, and targeted content selected for
replacement.
6. The system of claim 5, wherein said at least one identifier
comprises a network address, and wherein said substitutable content
is determined based on said network address.
7. The system of claim 5, wherein said at least one identifier
comprises a description of said substitutable content.
8. The system of claim 5, wherein said second unit is adapted to
insert content contained in said second document into said first
document in order to generate said third document.
9. The system of claim 5, wherein said second unit is adapted to
substitute said substitutable content in said first document with
content contained in said second document.
10. The system of claim 1, wherein said first unit is an
internet-enabled device and said second unit is a proxy server.
11. The system of claim 1, wherein said first unit is an
internet-enabled device and said second unit is a server of an
internet service provider.
12. The system of claim 1, wherein said first unit comprises said
second unit.
13. The system of claim 1, wherein said second unit comprises any
of a service provider, a proxy server, an internet browser, and a
user set.
14. A method of generating documents, said method comprising:
generating a first request for a first document; generating said
first document comprising at least one identifier; generating a
second request for a second document based on said at least one
identifier; generating said second document; processing said first
document and said second document to generate a third document; and
viewing said third document on a display.
15. The method of claim 14, wherein any of said first document,
said second document, and said third document comprises an
electronic document.
16. The method of claim 14, wherein said second document is
generated based on any of: information contained in a user profile
bank; and content of said first document.
17. The method of claim 14, wherein said first document comprises
substitutable content comprising any of un-desired content, un-used
content, blank content, and targeted content selected for
replacement.
18. The method of claim 17, wherein said at least one identifier
comprises a network address, and wherein said substitutable content
is determined based on said network address.
19. The method of claim 17, wherein said at least one identifier
comprises a description of said substitutable content.
20. The method of claim 17, wherein said second unit is adapted to
insert content contained in said second document into said first
document in order to generate said third document.
21. The method of claim 17, wherein said second unit is adapted to
substitute said substitutable content in said first document with
content contained in said second document.
22. A program storage device readable by computer comprising a
program of instructions executable by said computer to perform a
method of generating electronic documents, said method comprising:
generating a first request for a first document; generating said
first document comprising at least one identifier; generating a
second request for a second document based on said at least one
identifier; generating said second document; processing said first
document and said second document to create a third document; and
viewing said third document on a display.
23. A service for generating electronic documents, said service
comprising: generating a first request for a first document;
generating said first document comprising at least one identifier;
generating a second request for a second document based on said at
least one identifier; generating said second document; processing
said first document and said second document to create a third
document; and viewing said third document on a display.
Description
CROSS REFERENCE TO RELATED APPLICATION
[0001] This application is a continuation of U.S. application Ser.
No. 11/301,331 filed on Dec. 13, 2005, which is a continuation of
U.S. application Ser. No. 09/540,482 filed on Mar. 31, 2000 (now
abandoned), which is a continuation of U.S. application Ser. No.
09/394,219 filed on Sep. 13, 1999 (issued as U.S. Pat. No.
6,375,469 on Apr. 23, 2002), which is a continuation of U.S.
application Ser. No. 08/814,293 filed on Mar. 10, 1997 (issued as
U.S. Pat. No. 5,951,300 on Sep. 14, 1999), which relates to and
incorporates by reference the subject matter of U.S. application
Ser. No. 08/784,270 filed on Jan. 15, 1997 (issued as U.S. Pat. No.
5,887,133 on Mar. 23, 1999), the contents of which, in their
entireties, are herein incorporated by reference.
BACKGROUND
[0002] 1. Field of the Invention
[0003] The present invention relates generally to modifying
documents sent over a communications network, and in particular to
a system and method for determining the information contents of
document portions and replacing undesired document portions with
substitute document portions or inserting substitute document
portions.
[0004] 2. Description of Prior Art
[0005] To a large degree, the information age has been brought
about by rapid advances in the field of communications and
communications networks in particular. Increasingly, information
which could formerly be presented in tangible, permanent media is
reformatted and rendered for display on screens and monitors.
Virtually any information presentable as text or text and graphics
is being converted into suitable electronic messages or packets for
shuttling across a communications network.
[0006] A communications network, e.g., the Internet, has an
architecture in which information packets from resources or content
providers is made available through service providers to users who
subscribe to the service. The actual transmission takes place over
the communication links of various bandwidths and types which make
up the network. Content providers typically store this electronic
data on server machines connected directly to the Internet in
standard format. The data is broken down into packets and these are
then transmitted over the communication link. Among the diverse
types of information which may be placed on the Internet in this
way are articles, news briefs and updates, weather maps, books,
summaries, files, software, catalogues, documents, pictorials,
video files, public records, commercial literature and so
forth.
[0007] Clearly, the number of packets which can be transmitted via
a communications network is vast and varied. To aid in sorting,
routing and transmitting information on the Internet the content of
any given packet is usually identified by its origin (address of
the content provider), a brief summary located in a conspicuous
portion of the packet (e.g., in the header) or some other
identification information. For example, the Internetwork Packet
Exchange (IPX) protocol followed by NetWare routers, distributed by
Novell, Inc., execute a so-called Routing Information Protocol
(RIP) and Service Advertising Protocol (SAP). The RIP protocol
involves periodic RIP broadcast packets containing all routing
information known to the router. These packets are used to keep the
global network synchronized. In addition, the protocol provides for
periodically sending SAP broadcast packets containing all server
information known to the SAP agent. Thus, the network system keeps
track of the contents of the various packets to facilitate
transfer, mitigate traffic problems and perform other vital
operations.
[0008] In U.S. Pat. No. 5,530,852 issued to Meske, Jr. et al. the
inventors disclose a method and system for receiving information in
a first file written in a first markup language and identifying the
information contents. The method and system ensure that even
complex packets of information are processed by generating a list
of profiles and topics for each list of the profiles. Secondary and
tertiary files are created with anchors referencing particular
information in the first file. A parsing procedure is taught by
Meske to ascertain whether any information in the first file
(original packet) is relevant. If so, fourth and fifth files
containing the desired information are created and sent to the
user.
[0009] Meske's system and method can be adapted to block or filter
entire packets or portions thereof on a content-basis before
performing the necessary steps to display the information, usually
in the form of a page, on the user's screen. The document is later
parsed to extract the profile and build additional pages to catalog
and access the information. This method for building a knowledge
base with embedded content profiles and in a document is useful but
limited to processing the received information only.
[0010] The above-mentioned IPX protocol and similar methods which
determine the information contents of packets and use them in the
routing process can be employed to control the transfer of packets.
For example, U.S. Pat. No. 5,541,911 issued to Nilakantan et al.
discloses a remote smart filtering communication management system
which uses the information contents data to alleviate network
traffic problems.
[0011] In particular, Nilakantan controls the traffic across a
communication link between a remote network and a central device by
applying forwarding rules. The resources monitor the
characteristics of the forwarded data packets received across the
communication link to learn characteristics of the users of the
remote network. In response to the learned characteristics, the
resources generate link management messages and forward these to
the remote interface. The remote link management resources in the
remote interface are responsive to the link management messages and
tailor the forwarding rules to the user characteristics. The
packets can now be filtered or blocked based on user
characteristics.
[0012] The use of selective blocking and filtering of packets by
Nilakantan et al. is applied to ultimately reduce network traffic.
The invention is centered around sending management messages which
are then used to optimize packet traffic across given links in the
network. In other words, the problem addressed by this invention is
the high volume caused by the proliferation of packets on the
network.
[0013] Blocking and filtering of packets or their parts can be
employed to speed up the page rendering process on the user's
screen. For example, blocking functions may restrict packets from a
list of providers or an entire block of providers from ever being
sent to the user. This feature allows one to prevent undesired
packets (e.g., packets containing adult material) from being sent
to the user and rendered on his or her screen. Filters can be
preset to chose packets based on the time they require for
rendering or in accordance with other user-specified standards
(e.g., information contents). Proper application of these two
functions results in an optimized and personalized page rendering
procedure.
[0014] In the most common practical scenario, however, a network
user sends a direct request for an entire document from a terminal
located on his or her premises to the service provider. The
provider verifies whether the document is already stored in local
memory and, if not, obtains this document from the content
provider. While the user's request is processed the service
provider usually passes on to the user a number of unsolicited
document portions, e.g., document portions from other service
providers such as advertisement servers. Thus, the subscriber
receives, in addition to the requested document(s), numerous other
document portions of varying degrees of interest or importance to
him or her. When the page is rendered on the user's screen these
embedded document portions are displayed as a part of the
document.
[0015] Under these circumstances, what is needed is a system and
method for modifying or substituting undesired document portions
rather than performing blocking and filtering functions on the
packet level. For example, the service provider, the user or
another party may wish to exchange or modify a document being sent
to the user. This situation may occur when the service provider
wishes to enclose vital information with the document requested by
the user. The use of the bandwidth allocated to a less important
document portion, hence a document portion swap, would be highly
appropriate for this purpose. In another situation, the user may
wish to block undesired document portions. For instance, when
recording television programming on the VCR recorder the user can
selectively block advertising material from being recorded.
Analogously, when rendering a web page the user may wish to omit
specific document portions from being rendered on the page.
[0016] At the present time the problems associated with this type
of document modification have not been addressed, much less solved.
Consequently, what is needed is a system and method which solves
the problems associated with document modification based on the
information contents in a communications network such as the
Internet.
OBJECTS AND ADVANTAGES OF THE INVENTION
[0017] In view of the above, it is an object of the present
invention to provide a system and a method for modifying documents,
and specifically for replacing an original document portion with a
substitute document portion or inserting a substitute document
portion in a communications network, where the replacement decision
is made based on the information content of the original document
portion.
[0018] It is another object of the invention to perform this
exchange operation in an efficient manner in a convenient part of
the network and to allow the network user to decide which document
portions should be exchanged.
[0019] Yet another object of the invention is to perform the
document modification according to decisions derived from the
service provider.
[0020] Still another object of the invention is the ensure that the
system and method of invention can be integrated in any
communications network in which content providers, service
providers and users are connected via communication links (e.g.,
the Internet).
[0021] These and other objects and advantages will become more
apparent after consideration of the ensuing description and the
accompanying drawings.
SUMMARY OF THE INVENTION
[0022] The objects and advantages of the invention are ensured by a
system and method applied to a communications network which
transmits information in the form of documents or rather document
portions, e.g., the Internet. An original document is modified to
produce a modified document based on the original document portions
and, specifically, based on an identifier portion and an
information portion of each original document portion. A substitute
document portion is inserted in the place of each undesired
original document portion. The system according to the invention
provides for a number of content providers whose servers transmit
documents or document portions on the network. Service providers
relay these document portions to a given network user, who displays
them on a user set, e.g., a computer or a television set.
[0023] The system has a controller, typically a proxy server, for
parsing the original document to locate the identifier portion of
each of the original document portions, determining the information
portion of each original document portion to identify the undesired
original document portion, i.e., an original document portion which
has an undesired content, and issuing a swap order the undesired
original document portion is found. For instance, the undesired
content may be an advertisement or a message not relevant to the
information which the user desires to view on his or her user
set.
[0024] A substitute document server receives the swap order and
sends the substitute document portion to the controller. A swapping
device or mechanism inserts the substitute document portion in
place of the undesired original document portion. At this point the
substitute document portion can be passed on to the user set and
displayed. Depending on the communications network and user
preferences, the actual display set can be a computer, a television
set, or any other suitable end terminal with a display screen.
[0025] In one version of the system according to the invention the
controller is located on the premises of the user, i.e., at the
user's residence or at his or her work place. Advantageously, in
this embodiment the controller can be integrated with the user set.
It is also possible to integrate the swapping mechanism with the
controller. Of course, the controller can also be located on the
premises of the service provider and be integrated with the
swapping mechanism there. In this situation the role of the
controller and swapping mechanism can be most efficiently performed
by the proxy server.
[0026] The identifier portion of any original document portion can
be as simple as a network address. In general, this will be the
network address of the content provider who placed the document
portion on the network. (Address-based identification is one of the
most common ways of identifying document portions.) The content of
the information portion can be easily determined as desired or
undesired from the provider's address. For this purpose, the
controller should have in its memory or some other accessible
storage resources a list of network addresses of content providers.
In another embodiment the identifier portion will have a brief
description or designation of what is contained in the information
portion. Such identifier portion will generally consist of any
number of signs and/or characters (usually abbreviations).
[0027] In a preferred embodiment the controller has a device or
mechanism for matching the dimensions of the substitute document
portion with the dimensions of the original document portion being
replaced, i.e., the undesired original document portion. This
provision ensures that the swapped information will be of
appropriate size when rendered on the user's screen, thus
preserving the page layout which would have been obtained without
swapping.
[0028] A further embodiment adds to the system a user profile bank.
The bank has user profile information, e.g., statistical
information, personal preferences or any other information either
compiled or gathered directly from the user. The profile
information is delivered to the controller such that the swap order
can be issued based on the user's preferences to tailor the
substitute document portions to the user's needs or other relevant
profile information.
[0029] The system of the invention can be used in any
communications network having the general architecture described.
As mentioned above, the Internet is well-suited for the system of
the invention. The method of swapping undesired original document
portions with substitute document portions is practiced in
communications network exhibiting the same architecture as required
for the system.
[0030] A detailed description of the system and method of the
invention are set forth below in reference to the drawing
figures.
BRIEF DESCRIPTION OF THE DRAWINGS
[0031] FIG. 1 is a block diagram of one embodiment of the system of
invention.
[0032] FIG. 2 is a diagram of a document portion.
[0033] FIG. 3 is a block diagram of another embodiment of the
system of invention.
[0034] FIG. 4 is an example screen display on a user's set.
[0035] FIG. 5 is a diagrammatic representation of an original
document portion and a substitute document portion.
[0036] FIG. 6 is a flow diagram showing how a swap order is
issued.
[0037] FIG. 7 is a flow diagram showing how a swap order is issued
when profile bank information is available.
[0038] FIG. 8 is a diagram illustrating typical placement of
undesired original document portions on a page.
[0039] FIG. 9 is a diagram illustrating the replacement of
undesired original document portions with specified substitute
document portions.
DETAILED DESCRIPTION
[0040] An advantageous embodiment of the invention is illustrated
in the block diagram of FIG. 1. A document modification or swapping
system 10 possessing the necessary architecture to practice the
invention is built around a communications network 12. The
individual links and resources of network 12 are not shown, but are
generally known to include couplings, high and low bandwidth links,
filters, power sources, repeaters, transformers, up- and
down-converters, amplifiers and any number of other equipment
required to efficiently transmit information across large physical
distances. Network 12 may be a stand-alone network or one which
takes advantage of existing connections and resources, e.g.,
telephone lines. In the preferred embodiment network 12 is simply
the Internet.
[0041] Two content providers 14, 16 are connected to network 12 via
communication links 18 and 20 respectively. Any suitable medium of
sufficient bandwidth to transmit the required information to and
from network 12 can be used as links 18, 20. Content providers 14,
16 are servers equipped with the necessary resources to transmit
and receive information, specifically requests or queries for the
contents of their data banks (not shown). Typically, content
providers 14, 16 have information such as articles, news briefs and
updates, weather maps, books, summaries, files, software,
catalogues, documents, pictorials, video files, public records,
commercial literature and so forth.
[0042] Provider 14 is an independent server, while provider 16 is a
part of a larger resource 22 including an advertisement server 24
(hereafter "ad server"). Although it is understood that either
provider 14 or 16 may place on network 12 various types of
information, e.g., requested files, non-requested information,
undesired information and advertising material, the distinction
between ad server 24 and provider 16 is useful for better
illustrating the operation of system 10. Thus, in the present
embodiment it will be assumed that ad server 24 places, via
provider 16, on network 12 unsolicited information, i.e.,
commercials and advertisements, while provider 16 delivers
requested and/or desired information.
[0043] System 10 also has dedicated ad servers 26 and 28 which
deliver to network 12 via communication links 30 and 32 commercials
and advertisements in the broadest sense.
[0044] A substitute document server 34 is connected with network 12
by communication link 36. Server 34 contains information which is
not requested or solicited but is desirable or useful. For example,
server 34 may contain health-related information, warnings, general
advisories and many other types of information.
[0045] The different types of information placed on network 12 by
providers 14, 16, ad servers 24, 26, 28 and substitute document
server 34 are formatted in documents or document portions such as
document portion 40 shown in FIG. 2. It is understood that the
fundamental building blocks of document portion 40 are information
packets (not shown). Although the detailed structure of document
portion 40 will be adapted to network 12 each document portion 40
has the same general make-up. A header or an identifier portion 42
generally precedes an information portion 44 with the actual
information content. In some cases a footer 46 may be provided to
designate the end of document portion 40. Frequently, identifier
portion 42 is simply the network address of the server which placed
document portion 40 on network 12. Alternatively, identifier
portion 42 contains a designation or identification of the
information contained in portion 44. Examples of different forms
which identifier portion 42 can assume when network 12 is the
Internet are discussed below.
[0046] A service provider 50 is in communication with network 12
via communication link 52. Typically, service provider 50 will have
numerous lines 54 connecting directly to the subscribers or network
users. In particular, line 54A establishes a link between service
provider 50 and a user set 56 on user premises 58. When network 12
is the Internet user set 56 is a computer or a network unit. Other
devices such as television sets or display devices capable of
receiving and/or sending document portion 40 can be used as well. A
person of average skill in the art will be able to ensure a
suitable connection of user set 56 with service provider 50.
[0047] A controller 60 is switched between user set 56 and service
provider 50. Controller 60 is capable of reading identifier portion
42 of a document portion 40 to determine the content of information
portion 44. A swapping device 62, preferably integrated with
controller 60 as shown, is also provided to receive a swap order
which controller 60 issues when information portion 42 of a packet
40 has an undesirable content.
[0048] The operation of system 10 is now described for the case in
which network 12 is the Internet. As an example, FIG. 4 shows a
screen display or a page 70 on user set 56. Page 70 is actually
constructed from a number of original document portions analogous
in all respects to document portion 40. The below listing
identifies how the page is rendered from original document portions
A, B, C, D and E. The formats used conform to the widely accepted
and well-known hyper-text mark-up language (HTML).
[0049] Example page [0050] HTML for document portion A
[0051] Friday December 6 1:59 PM EST TABLE-US-00001 </strong>
<!-- Text Start--> <p> <h2><a
href=/headlines/961206/tech/summary.sub.-- 1.html>Technology
Summary</a></h2> <hr>
<h2>Headlines</h2> <ul> <li><a
href=/headlines/961206/tech/stories/free.sub.--
1.html><b>Free Market Approach For Internet
Urged</b></a> <li><a
href=/headlines/961206/tech/stories/copyright.sub.--
3.html><b>Internet Industry Officials Skeptical of
Copyright Rules</b></a> <li><a
href=/headlines/961296/tech/stories/telecom.sub.--
1.html><b>U.S. To Push Telecommunications Aims At
WTO</b></a> <li><a
href=/headlines/961206/tech/stories/ntt.sub.--
1.html><b>NTT To Be Restructured But Plan Draws
Fire</b></a> <li><a
href=/headlines/961206/tech/stories/nttanalysis.sub.--
1.html><b>Gl obal Competitors Have Little To Fear In
NTT</b></a> <li><a
href=/headlines/961206/tech/stories/millennium.sub.--
1.html><b> Countries And Companies Slow To Defuse
Millennium Bomb</b></a> <li><a
href=/headlines/961206/tech/stories/sales.sub.--
1.html><b>U.S. Consumer PC Holiday Sales Off To Slow
Start</b></a> <li><a
href=/headlines/961206/tech/stories/taxes.sub.--
1.html><b>Internet Said Creating Confusing Tax
Burden</b></a> <li><a
href=/headlines/961206/tech/stories/creative.sub.--
1.html><b>Creative Partners U.S. Technology
Firms</b></a> </ul> </body>
</html>
[0052] HTML for document portion B TABLE-US-00002 <html>
<head> <title>Technology Summary</title>
</head> <body>
[0053] HTML for document portion C (Advertisement) TABLE-US-00003
<!-- AdSpace --> <!-- AdParam yhn000001424187 -->
<center><p> <a
hred="http://www.yahoo.com/SpaceID=yhn00000142/AdID=4187/?http://
community.zdnet.com/register/register.cgi"><img width=460
height=55 src="http://www.yahoo.com/adv/zdi2/password5.gif"
alt="[Too many passwords to remember? Download Password Pro for
free.]" border=0></a> <p></center>
<!--/AdSpace-->
[0054] HTML for document portion D (Links) TABLE-US-00004
<center><strong>[ <a
href=/headlines/>Index</a> | <a
href=/headlines/news/>News</a> | <a
href=/headlines/international/>World</a> | <a
href=/headlines/business/>Biz</a> |
<strong>Tech</strong> <a
href=/headlines/politics/>Politic</a> | <a
href=/headlines/sports/>Sport</a> | <a
href=http://sports.yahoo.com/>Scoreboard</a> | <a
href=/headlines/entertainment/>Entertain</a> | <a
href=/headlines/health/>Health</a> ] </strong>
</center> <p>
[0055] HTML for document portion E (Processing User Input)
TABLE-US-00005 <center> <form method=get
action="http://search.main.yahoo.com/search/news"> <hr>
<input size=24 name=p> <input type=submit value="Search
News"> <input type=hidden name=n value=10> <a
href="http://www.yahoo.com/docs/info/news.sub.-- search.sub.--
help.html"> <small>Help</small></a><br>
</form> </center> <!--StartLinks-->
<!--EndLinks--> <hr> <strong> <!-- Yahoo Time
Stamp: 849898740 -->
[0056] In the above example original document portions A, B, C, D
and E correspond to those indicated in FIG. 4. The information
rendered and displayed on page 70 is of the news type and it is
understood that any other type of information can be involved.
Original document portion C contains an ad which originated in one
of ad servers 24, 26 or 28 and was not requested by the user.
Specifically, document portion C starts with identifier portion 42
indicating that the information to follow is an ad. TABLE-US-00006
<!-- AdSpace -->
[0057] In an alternative case, identifier portion 42 can
legitimately contain: TABLE-US-00007 <a
href="http://www.yahoo.com/SpaceID=yhn00000142/ AdID=4187/?http://
community.zdnet.com/register/register.cgi">
[0058] Here, portion 42 identifies the network address of ad server
(24, 26 or 28). It is clear that a number of commands is required
to render document portion C. These commands relate to proper
spacing, location and other parameters of document portion C. The
format of these commands is commonly known and widely used, e.g.,
in the layout of home pages for Internet users. A person of average
skill in the art will know how to interpret the commands and how
they act to render document portion C on user set 56.
[0059] During operation the network user will send requests from
user set 56 to service provider 50 for specific information, e.g.,
|Biz| in section D. Service provider 50 will, based on this
request, obtain the desired information from content provider 14 or
16 (depending on which provider has the information). Of course,
service provider 50 may have already downloaded the information in
question. This may be the case with frequently asked for data,
minute-by-minute updates, etc. In such situation provider 50 can
comply with the request without looking for the information on
network 12. In any case, however, the requested information
originates at provider 14 or 16.
[0060] The document as finally rendered on the screen of user set
56 thus consist of many document portion such as portion 40. As
shown in FIG. 5, the specific document portion requested by the
user is referred to as original document portion 100 for clarity.
After original document portion 100 is obtained from provider 14 or
16 (or retrieved from the memory resources (not shown) of service
provider 50) it is transmitted via line 54A to controller 60. An
identifier portion 102 of original document portion 100 is read by
controller 60 to determine the content of information portion 104
of original document portion 100.
[0061] As explained above, an ad from ZDNet, which is considered
undesirable content, has identifier portion 102 describing the
information to follow as <!--AdSpace-->. Alternatively,
identifier portion 102 may simply contain the network address
<ahref="http://www.yahoo.com/SpaceID=yhn00000142/AdID=4187/?http://com-
munity.zdnet.com/register/register.cgi"> of ad server (24, 26 or
28, depending on which server placed the ad on network 12).
[0062] Controller 60 has properly received from user set 56 the
request for |Biz|. While parsing the original document obtained as
a result of the request controller 60 detects identifier portion
102 of original document portion 100 (in this case the same as
document portion C described above) which contains
<!--AdSpace-->. These characters distinctly signal that the
information in original document portion 100 is an undesired
original document portion (in this case unsolicited). Consequently,
controller 60 will issue a swap order to swapping mechanism 62.
[0063] The swap order is formatted as any other information request
(e.g., the one for |Biz|) and is addressed to substitute packet
server 34. FIG. 6 shows of flow diagram detailing the steps
involved in generating and issuing the swap order. It is understood
that the software for executing these steps can be written by any
person skilled in the art.
[0064] The swap order travels via line 54A to service provider 50
who procures the requested substitute document portion 110 (see
FIG. 5) from substitute document server 34. Substitute document
portion 110 has dimensions D(x,y, 110) when rendered as show in
FIG. 5. Preferably dimensions D(x,y, 110) are close or equal to
dimensions D(x,y, 100) of original document portion 100. This
provision will ensure that page 70 on the user set 56 will have
approximately the same size as if original document portion 100 had
been received and rendered on the screen of user set 56. In many
cases this request can be easily satisfied since the size and width
of any document portion when rendered is generally provided as a
rendering hint and can be read directly from the HTML code. In the
above example original document portion C includes the hint:
<img width=460 height=55. In other cases controller can either
fetch the content of original document portion 100 to determine the
rendered size.
[0065] Alternatively, when identifier portion 102 contains the
address
<ahref="http://www.yahoo.com/SpaceID=yhn00000142/AdID=4187/?http://com-
munity.zdnet.com/register/register.cgi"> controller 60 will be
alerted that the information in original document portion 100 is
undesired. That is because controller 60 keeps a list of addresses
of content providers or ad servers or both. By comparing the
address of portion 102 with the addresses of providers 14, 16
controller can ascertain that information portion 104 is
undesirable, since the address of zdnet (one of ad servers 24, 26
or 28) is not on the list. If controller 60 is working with a list
of ad servers 24, 26 or 28 it will determine that information
portion 104 is undesirable when identifier portion 102 contains the
address of one of ad servers 24, 26 or 28. Clearly, when using the
address-based method of identifying undesirable information the
address lists should be updated frequently.
[0066] At this point, controller 60 will issue a swap order, as
described above, to swapping mechanism 62. The swap order will be
used, as explained above, to procure substitute document portion
110 from substitute document server 34. Again, it is preferable
that dimensions D(x,y, 110) of substitute document portion 110 be
approximately equal to dimensions D(x,y,100) of original document
portion 100.
[0067] Another embodiment of the invention is shown in FIG. 3. As
in the first embodiment, a document modification system 200
consists of content providers 14, 16, ad servers 24, 26, 28
connected to network 12 by communication links 18, 20, 30 and 32.
Substitute document server 34 is connected to network 12 by link
36.
[0068] A service provider 202 with lines 204 going out to
subscribers is connected to network 12 via link 206. A controller
208, most conveniently a proxy server, is connected directly to a
number of lines 204 on which the document portion swapping or
insertion function is desired. Controller 208 may be integrated in
the circuitry of service provider 202 or be a stand-alone unit. A
swapping mechanism 210 is connected to controller 208 and, in a
particularly convenient embodiment, can be integrated with the
circuitry of controller 208 and service provider 202. The choice of
how service provider 202, controller 208 and swapping mechanism 210
are arranged and interconnected can be determined by the circuit
designer. In fact, if service provider 202 has all the necessary
hardware and circuitry then the functions of controller 208 and/or
swapping mechanism 210 may all be performed by service provider 202
given the appropriate software.
[0069] A particular line 204A shows the path from service provider
202 to user set 212 on user premises 214. In this embodiment no
additional equipment is required of the user. This means that user
set 212 is simple to install and may, for example, be a television
set configured for WebTV.
[0070] A profile bank 216 is also connected via line 218 to service
provider 202. Bank 216 typically contains user information such as
user preferences, past activity data or even medical records. The
connection with bank 216 is such that service provider 202 may
request and obtain user profile information from bank 216.
[0071] The operation of this embodiment is analogous to that of the
first embodiment. The difference is that the functions of parsing
original document and specifically original document portions 100
and deciding whether to issue a swap order for substitute document
portion 110 are performed by service provider 202. In addition,
when issuing the swap order, swapping mechanism 210 may take into
account the profile of the user obtained from bank 216.
[0072] For example, data bank 216 may contain the medical records
indicating that the user is a diabetic and should be reminded to
monitor their blood glucose level. In this situation, when original
document portion 100 is undesired, swapping mechanism 210 will
issue a swapping order addressed to substitute document server 34
to provide a substitute document portion 110 in which information
portion 114 contains the message "remember to monitor your blood
glucose level". In the event the user is trying to quit smoking,
substitute document portion 110 may contain the following message:
"Don't give up! You can quit smoking!".
[0073] FIG. 7 shows in flow diagram format how the swap order is
generated and issued. Swapping mechanism 210 and controller 208
will perform these steps with the aid of conventional software
steps which can be programmed by a person skilled in the art.
[0074] In a preferred embodiment of the invention system 10 is used
in conjunction with a browser software installed on user set 56.
Browsers are well-known and commonly used to communicate on the
Internet. Examples of suitable browsers include the Netscape
Navigator.COPYRGT. supplied by Netscape, Inc. and Internet
Explorer.COPYRGT. provided by Microsoft, Inc. The operation of all
components is as described above with the difference that the
browser software performs the function of controller 60 and
swapping mechanism 62 according to the diagram of FIG. 6.
[0075] For example, the user may wish to be updated on the local
news rather than receive advertisements. In this case the user will
select under the options "what to swap" to receive information
content 114 concerning local news.
[0076] Alternatively, the user may wish to be reminded of other
important personal information. For example, the user may have
asthma. He or she will then select substitute document portion 110
to contain a reminder to take their respiratory peak flow reading
or appropriate medication. Clearly, the information can be tailored
to any user according to need. To offer these options substitute
document server 34 has to be loaded with the appropriate
information.
[0077] In a particularly advantageous embodiment of the invention
the browser can be instructed to replace all banner ads. These ads
are located using the techniques discussed above. Two typical web
pages 240 with banner ads 242 are shown in FIG. 8. Ads 242 are
located in the middle of each page 240 between sections A and B.
The browser will easily recognize and swap these ads with
substitute document portions which render to messages 244 as shown
in FIG. 9.
[0078] In an embodiment adapted to current practice controller 60,
208 can even determine where an address of an identifier 102 is
directed to by going to that address. This has to be done when ad
servers require the user to "click" on them to go to a web page
which describes the item. In most cases the "click-through" web
page is hosted on a different service. As the page is being
rendered, controller 60, 208 operating according to the method of
the invention can determine where each HREF instruction goes by
looking up network addresses as registered in the Domain Network
Server (DNS). An HREF which is part of an image that is associated
with a different address than the source HTML from content provider
14, 16 is usually an advertisement.
[0079] Many ad services keep track of "click-through" rates. This
is done by aliasing an address on the current service which bounces
the click to the target address. In this way the service can count
how often the alias was used. The method of invention can be
adapted to this situation in two ways.
[0080] According to a first strategy, the reference can be
identified by making an HTTP request from the HREF address and then
looking at the reply address. If a redirect to another site is
discovered then the document portion most likely contains an
advertisement.
[0081] A second strategy is to parse the HREF string. In the
listing shown above the redirect address contained in original
document portion C is easy to find; it is:
href="http://www.yahoo.com/SpaceID=yhn00000142/AdID=4187/?http://communit-
y.zdnet.com/register/register.cgi">. Although the request is
part of the "yahoo.com" address, the redirect goes to
"community.zdnet.com". A DNS lookup of this address reveals that it
belongs to a different service and that document portion C is an
ad.
[0082] Finally, the swapping function according to the invention
can be used as an insert function. For example, if original
document portion 100 contains a blank, controller 60, 208 can send
a request for substitute document portion 110 to fill this blank.
In this manner the space on the rendered page is more completely
and efficiently utilized.
SUMMARY, RAMIFICATIONS, AND SCOPE
[0083] Although the above description contains many specificities,
these should not be construed as limitations on the scope of the
invention but merely as illustrations of the presently preferred
embodiment. Many other embodiments of the invention are possible.
For example, the functionality of the controller and swapper may
reside in software installed on the service provider's resources.
Alternatively, software resident in the user set may cooperate with
software in the service provider's resources to provide the
functionality of the controller and swapping mechanism.
[0084] Therefore, the scope of the invention should be determined
not by the examples given but by the appended claims and their
legal equivalents.
* * * * *
References