U.S. patent application number 11/796830 was filed with the patent office on 2007-11-01 for shelving merchandising system.
Invention is credited to Frank Trotta.
Application Number | 20070251905 11/796830 |
Document ID | / |
Family ID | 38647358 |
Filed Date | 2007-11-01 |
United States Patent
Application |
20070251905 |
Kind Code |
A1 |
Trotta; Frank |
November 1, 2007 |
Shelving merchandising system
Abstract
A shelving merchandising system for installation on preexisting
shelves comprising an extrusion, wherein said extrusion comprises
an attachment member, a display front and a plurality of connection
members. The attachment member may be any device or combination of
cooperating devices that are capable of either permanently or
removably attaching the extrusion to at least a portion of a
shelf.
Inventors: |
Trotta; Frank;
(Sergeantsville, NJ) |
Correspondence
Address: |
HEDMAN & COSTIGAN P.C.
1185 AVENUE OF THE AMERICAS
NEW YORK
NY
10036
US
|
Family ID: |
38647358 |
Appl. No.: |
11/796830 |
Filed: |
April 30, 2007 |
Related U.S. Patent Documents
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Application
Number |
Filing Date |
Patent Number |
|
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60796759 |
May 1, 2006 |
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Current U.S.
Class: |
211/119.003 |
Current CPC
Class: |
A47F 5/0068 20130101;
A47F 5/0823 20130101 |
Class at
Publication: |
211/119.003 |
International
Class: |
A47G 29/087 20060101
A47G029/087 |
Claims
1. A shelving merchandising system for installation on preexisting
Industrial Rack or Gondola comprising an extrusion, wherein said
extrusion comprises an attachment member, a display front and a
plurality of connection members for cooperative attachment of one
or more extrusion components.
2. The shelving merchandising system of claim 1 wherein the
attachment member is taken from the group consisting of wire, a
cable tie, a strap, a belt, a screw, a bolt, a clamp, a push-in
insert, a clip, a snap, a channel, hook and loop fasteners, double
sided tape, an adhesive, a bracket, a magnet and combinations
thereof.
3. The shelving merchandising system of claim 2 wherein the
attachment member is a bracket, said bracket comprising a back
stabilizer, a front stabilizer, a hole in a length and a shim,
adapted such that at least a portion of said shim is received by
said hole, said length connecting the back stabilizer and the front
face with the front stabilizer extending from the length adjacent
the hole for attachment to a front beam of an Industrial Rack
shelf.
4. The shelving merchandising system of claim 3 wherein the length
is adapted to be oriented horizontally along a top of the beam and
said front and back stabilizers extend downwardly from said length
at an angle of approximately 90.degree. from said length.
5. The shelving merchandising system of claim 2 wherein the
attachment member is a bracket and the extrusion is removably
attached to the bracket by retention means taken from the group
consisting of a channel for receiving a portion of the bracket,
hook and loop fasteners, snaps, catches, clasps, hooks and
corresponding receptacles and adhesives.
6. The shelving merchandising system of claim 1 wherein the
attachment member comprises a screw that passes through at least a
portion of the extrusion into a shelf.
7. The shelving merchandising system of claim 6 wherein the
extrusion further comprises a trough extending from the extrusion,
the trough being adapted to receive a screw and contact at least a
portion of the shelf, wherein the screw passes through the trough
for attachment of the extrusion to the shelf.
8. The shelving merchandising system of claim 2 wherein the bracket
is integrally formed with the extrusion.
9. The shelving merchandising system of claim 1 wherein at least
one of the connection members is taken from the group consisting of
channels, hooks, catches, clips, snaps, holes, slits, hook and loop
fasteners, and combinations thereof.
10. The shelving merchandising system of claim 9 comprising a hook
at a top and a bottom of the extrusion, wherein the hooks are
provided with a catch to secure one or more cooperating extrusion
components on the extrusion.
11. The shelving merchandising system of claim 1 wherein the one or
more extrusion components are taken from the group consisting of a
display, a divider panel, a bin, a pocket, a mounting block, a
lens, a secondary display front, a merchandising prong and
combinations thereof.
12. The shelving merchandising system of claim 1 wherein the
extrusion further comprises a holding rack and a back lip.
13. The shelving merchandising system of claim 1 wherein the
extrusion further comprises a hinge between the means for removable
attachment to the front face of the bracket and the display
front.
14. The shelving merchandising system of claim 8 wherein the
extrusion further comprises a stop between the means for removable
attachment to the front face of the bracket and an interior portion
of the display front.
15. The shelving merchandising system of claim 1 wherein said
display front comprises means for receiving at least a portion of a
display.
16. The shelving merchandising system of claim 15 wherein the means
for receiving at least a portion of a display is take from the
group consisting of a channel for receiving the display, hook and
loop fasteners, snaps, catches, clasps, hooks and corresponding
receptacles and adhesives.
17. The shelving merchandising system of claim 1 wherein the
extrusion includes a hinge upon which the display front is lifted
and further comprises an interior display front for engagement of a
second display.
18. The shelving merchandising system of claim 17 wherein the
interior display front extends across the hinge upon which the
display front is lifted.
19. The shelving merchandising system of claim 11 wherein the bin
comprises at least two adjacent bin walls that are positioned
perpendicular to said extrusion, said walls each being provided
with one or more tracks, and a bin floor adapted to be received
within said tracks on said adjacent bin walls.
20. The shelving merchandising system of claim 19 wherein said bin
floor further comprises fastening hooks, said two or more tracks
further comprise clasp receiving hooks, and said bin floor is
removably connected to said walls via a connection between said
fastening hooks and said clasp receiving hooks.
21. A shelf merchandising system for attachment to an existing
shelf system, said existing shelf system comprising a shelf having
one or more openings at the lateral ends running parallel to a
front edge of a shelf, comprising a display element including a
display body including a display area on a first side of said
display body and one or more pegs corresponding to openings at the
lateral ends of the shelf extending from an side opposite said
first side of said display body, wherein said display element is
removably attached to a shelf by inserting said one or more pegs
into said openings at said lateral ends of said shelf.
22. A shelf merchandising system for attachment to an existing
shelf system comprising a vertical column fixture wherein said
vertical column fixture comprises a vertical shaft, said vertical
shaft having a width approximately the same as a vertical support
column of the existing shelf system and two side angled faces
attached to said vertical shaft at converging angles of equal to or
less than 90.degree. and one or more support hooks located on the
rear of said vertical shaft for removably mounting the vertical
column fixture on a vertical support column.
23. The shelf merchandising system of claim 22 further comprising a
front face attached between said two side angled faces at an angle
equal to or greater than 90.degree., said front face being
substantially parallel to said preexisting vertical support
column.
24. The shelf merchandising system of claim 22 further comprising a
plurality of holes on each of said faces for accepting
merchandising prongs on which product may be hung.
25. The shelf merchandising system of claim 22 further comprising a
plurality of merchandising hooks on each of said faces for hanging
product.
26. The shelf merchandising system of claim 22 further comprising
an indicia space for providing information.
Description
CROSS REFERENCE TO RELATED APPLICATIONS
[0001] This application claims priority from U.S. Provisional
Application 60/796,759, filed on May 1, 2006.
FIELD OF THE INVENTION
[0002] The invention relates to a system for providing an
easy-to-install, cost-effective means of transforming store
displays and consumer interfaces into a consistently friendly,
uncluttered, comprehensible, information rich and functionally
superior merchandising platforms.
[0003] More particularly, the invention relates to a structure that
can be used on new shelving displays or to update preexisting
shelving displays, to enhance and organize the displays for an
improved consumer interface.
BACKGROUND OF THE INVENTION
[0004] Big box stores (e.g., The Home Depot.RTM., Lowe's.RTM.,
Wal-Mart.RTM., Target.RTM. and other such stores) use Gondola and
Industrial Rack shelving systems to display and store various types
of product. Gondola system shelves are typically attached to, and
cantilevered off of, a supporting backplane which is vertically
stabilized at its base. Industrial Rack system shelves are attached
to, and supported at, their two rear corners.
[0005] In addition to storing and displaying the for-sale product,
the traditional shelves attempt to enhance the look and appeal of
the product by various methods including organizing the product and
attaching "take-ones" (i.e., a device holding informational
pamphlets or discount coupons) near the product. Some shelves have
SKU labels and prices adhered directly on the front edge of a
Gondola shelf or front face of the supporting beam of an Industrial
Rack system in order to try to assist the customer in making an
informed decision.
[0006] These traditional shelves have become commonplace in such
stores, and it is not uncommon for them to become highly
disorganized as customers wade through the various products on the
shelves. This causes the product to be presented in a chaotic
manner which is unsightly and potentially disorienting to future
customers, thus resulting in lessened sales. Furthermore, many
store shelves are made of wire with front faces that partially
obscure the informational SKU labels and other promotional
elements. The take-ones are also usually haphazardly positioned,
thus obscuring SKU labels or the product itself. It is not uncommon
for the take-one devices to become partially or fully detached from
their mounting positions.
[0007] Additionally, certain product lines come in a vast array of
options and are confusing to the customer. In the traditional
shelving system, customers are not educated and are at a loss as to
which option would suit their particular needs. This problem is
exacerbated by the absence of knowledgeable store personnel.
[0008] These problems have caused stores to realize, via consumer
feedback, consumers' growing sense of general dissatisfaction with
general store conditions.
[0009] For these reasons, it is desirable to utilize a new shelving
system that would eliminate these problems while being easy and
cost-effective to install over the existing shelving framework.
SUMMARY OF THE INVENTION
[0010] It is therefore an object of the present invention to
improve shelving displays in big box stores as well as other
stores.
[0011] It is another object of the present invention to create a
consistent merchandising system.
[0012] It is a further object of the present invention to improve
readability of SKU labels and product packaging graphics.
[0013] It is an even further object of the present invention to
increase the effectiveness of take-one devices.
[0014] It is a further object of the present invention to assist
customers in distinguishing between options in complex product
lines.
[0015] It is yet a further object of the present invention to
increase general consumer satisfaction with store conditions.
[0016] It is an even further object of the present invention to
meet these objectives in an efficient and economical manner.
[0017] It is still further an object of the present invention to
efficiently utilize vertical supports for efficient display of
product.
[0018] These and further objects are achieved by the present
invention, directed to a shelving merchandising system for
installation on preexisting shelves comprising an extrusion,
wherein said extrusion comprises an attachment member, a display
front and a plurality of connection members. The attachment member
may be any device or combination of cooperating devices that are
capable of either permanently or removably attaching the extrusion
to at least a portion of a shelf.
[0019] For example, the extrusion can be attached to Industrial
Rack shelving, an example of which comprises vertical supports at
the corners, a beam at the front edge of the shelf and wire or
solid shelving supported thereby, using any known means, including
wire, cable ties, straps, belts, screws, bolts, clamps, inserts,
clips, snaps, channels, hook and loop fasteners, double sided tape,
adhesives, brackets, magnets and the like. Similarly, any device or
combination of devices can be used to attach the extrusion, to
Gondola shelving, preferably being an insert that can engage the
holes generally found at the front portion of Gondola shelves.
[0020] When a bracket is used as the attachment member, it can be
secured to the shelf or beam generally using any suitable permanent
or removable device or combination of devices as could be used for
securing the extrusion to the shelf or beam, as described above.
One preferred bracket for engagement of a beam of the shelves,
however, the attachment member further comprises a securing member
including a back stabilizer, a front stabilizer, a hole in a length
and a shim, adapted such that at least a portion of said shim is
received by said hole, said length connecting the back stabilizer
and the front face with the front stabilizer extending from the
length adjacent the hole.
[0021] Similarly, the extrusion can be attached to the bracket
using any known means, including a channel for receiving at least a
portion of the bracket, hook and loop fasteners, snaps, catches,
clasps, clips, hooks and corresponding receptacles, adhesives,
double sided tape and the like, or the bracket can be formed
integrally with the extrusion. In a preferred embodiment, however,
a channel on the extrusion may be used to removably receive at
least a portion of the bracket.
[0022] Most preferably, however, the extrusion is attached to the
shelf, or beam front forming part of the shelf, without an
attachment member other than a bracket. In this preferred
embodiment, the extrusion preferably includes a continuous trough
or stand-off extending from the rear of the extrusion to rest
against the face of the shelf or beam to which the extrusion is to
be mounted. A screw is then driven through the rear wall of the
extrusion and into the surface of the shelf or beam to which the
extrusion is being mounted.
[0023] In another preferred embodiment, the extrusion is mounted to
Gondola system shelves as described above using an integral bracket
which extends out from the extrusion and parallel with the top
surface of the Gondola shelf to which it is being attached. The
integral bracket of the extrusion is secured to the shelf with the
insertion of a securing member such as a push-in mechanical
fastener inserted into holes in the extrusion bracket and through
corresponding holes in the front portion of a typical Gondola
shelf.
[0024] The plurality of connection members of the extrusion provide
a variety of options for enhancing consumer interface, most notably
providing a display front for displaying information about the item
on the corresponding shelf. The extrusion also preferably includes
hooks at one or both of the top and bottom, channels, recesses,
clips, shelves, clasps, snaps, hook and loop fasteners, etc. to
retain additional extrusion components such as secondary display
fronts, divider panels, bins, merchandising prongs, mounting blocks
with or without a clear lens to display an item, holding racks for
take-one information, information spirals for presenting
information to the consumer, etc. In this regard, the connection
members provide that the extrusion can be adapted to a variety of
forms that make it a universal, efficient and visually appealing
consumer interface.
[0025] Additionally, the present invention contemplates a vertical
column fixture having a vertical shaft with a width approximately
the same as a vertical support column of the existing Industrial
Rack shelf system or at the ends of existing Gondola shelves. The
preferred vertical column fixture includes a single front face
and/or two side angled faces attached to the vertical shaft at
converging angles of equal to or less than 90.degree.. Most
preferably, a front face is attached to the two side angled faces
at an angle equal to or greater than 90.degree., with the front
face being substantially parallel to the preexisting vertical
support column. The angled and front faces preferably include a
plurality of holes on each for accepting prongs, clips, snaps,
hooks, catches or the like on which product may be hung. The back
of the vertical shaft preferably includes one or more support hooks
for removably mounting the vertical column fixture on a vertical
support column.
BRIEF DESCRIPTION OF THE DRAWINGS
[0026] The attached drawings are intended to better illustrate the
present invention without limiting it in any manner whatsoever.
[0027] FIG. 1 is a side elevation of the bracket of the invention
positioned on a beam.
[0028] FIG. 2 is a perspective view of the bracket of the
invention.
[0029] FIG. 3 is a partial side elevation of the bracket of the
invention installed on a beam with the shim inserted.
[0030] FIG. 4 is a perspective view of the bracket with an
extrusion installed over wired shelving.
[0031] FIG. 5 is a perspective view of another embodiment of an
extrusion installed over wired shelving.
[0032] FIG. 6 is a side elevation of a preferred embodiment of the
extrusion of the invention.
[0033] FIG. 7 is a side elevation of a second preferred embodiment
of the extrusion of the invention.
[0034] FIG. 8 is a side elevation of a third preferred embodiment
of the extrusion of the invention.
[0035] FIG. 9 is a side elevation of a preferred embodiment of the
extrusion that does not utilize a bracket but is instead attached
directly to the front of the beam.
[0036] FIG. 10A is a perspective view of another preferred
embodiment of the extrusion that does not utilize a bracket but is
instead attached directly to the top of the beam. FIG. 10B is a
side elevation of the preferred embodiment depicted in FIG.
10A.
[0037] FIG. 11A is a perspective view of the bracket with an
extrusion of the invention installed over wire shelving and further
having divider panels installed thereon.
[0038] FIG. 11B is a side elevation of a preferred embodiment of
the extrusion for use with divider panels.
[0039] FIG. 11C is a perspective view of a divider panel and
extrusion in a preferred embodiment of the invention.
[0040] FIG. 12A is a side elevation of a fourth preferred
embodiment of an extrusion of the present invention in a closed
configuration.
[0041] FIG. 12B is a side elevation of the fourth preferred
embodiment of an extrusion of the present invention shown in FIG.
12A in an open configuration.
[0042] FIG. 12C is a side elevation of the fourth preferred
embodiment of an extrusion of the present invention shown in FIG.
12A having a merchandising prong installed thereon.
[0043] FIG. 12D is a side elevation of the fourth preferred
embodiment of an extrusion of the present invention shown in FIG.
12A with a blind hanger hook installed thereon.
[0044] FIG. 13 is a side elevation of a take one device installed
over an extrusion.
[0045] FIG. 14 is an exploded perspective of a preferred embodiment
of the invention with a clear lens for displaying a product for
sale.
[0046] FIG. 15 is a perspective view of a product bin for use with
the present invention.
[0047] FIG. 16 is a front elevation of a side-mounted sign that can
be used with the extrusions of the present invention.
[0048] FIG. 17A is a partial perspective view of the vertical
support column of the prior art shelving for use with a preferred
embodiment of the present invention.
[0049] FIG. 17B is a partial perspective view of a vertical column
fixture of the invention.
[0050] FIG. 17C is a plan view of the vertical column fixture of
the invention.
[0051] FIG. 17D is a side elevation of a prong that can be used
with the vertical column fixture.
DETAILED DESCRIPTION OF THE PRESENT INVENTION
[0052] The following description of preferred embodiments is
presented to describe the present invention and is not to be
construed to limit the scope of the appended claims in any manner
whatsoever.
[0053] As more fully set forth herein, the present invention is
directed to a shelving merchandising system for installation on
preexisting shelves comprising an extrusion, wherein said extrusion
comprises an attachment member, a display front and a plurality of
connection members. The attachment member may be any device or
combination of cooperating devices that are capable of either
permanently or removably attaching the extrusion to at least a
portion of a shelf or shelf beam. The connection members can be any
of a variety of members that provide a connection to another
element to be held by the extrusion.
[0054] Numerous embodiments are envisioned, limited solely by the
appended claims, the following are some of the preferred
embodiments presently contemplated for use on a shelving system
having one or more shelves. Although the present invention is
adaptable to virtually any type of commercial shelving system, it
will described herein for attachment to what may presently be the
most popular systems being used in "big box" stores, Industrial
Rack and Gondola shelving.
[0055] As briefly described above, Industrial Rack shelving
generally includes a front beam at a front portion of one or more
of said shelves. In one preferred embodiment, the extrusion is
removably attached to the beam using one or more brackets, wherein
said bracket comprises engagement of a beam of the shelves and a
front face. Also in the preferred embodiment, the extrusion
comprises means for removable attachment of the extrusion to the
bracket as well as connection members capable of removably coupling
extrusion components.
[0056] As best shown in FIGS. 1 and 2, this preferred bracket (12)
of the present invention includes a front face (15) associated with
the front of the length (16) of the bracket (12) at a front
location (19), where the connection between the length (16) and the
front face (15) can be fixed or hinged. A back stabilizer (13) is
associated with the length (16) at a back location (18) on the
bracket (12). A hole (20, best seen in FIG. 2) is situated in the
plane of the length (16). On the bottom of the length (16), between
the hole (20) and the front face (15), is a front stabilizer
(14).
[0057] A shim (17) is provided to fit snugly into the hole (20) on
the length (16). When the bracket (12) is placed over a preexisting
shelving beam (11), the shim (17) is placed into the hole (20) in
order to secure the bracket (12) to the beam (11). The shim (17)
acts as a wedge between the beam and the front stabilizer (14) to
create pressure against the back stabilizer (13).
[0058] As best shown in FIG. 3, the shim (17) is inserted through
the hole (20) located in the length (16). The shim (17) becomes
wedged between the front stabilizer (14) and the shelving beam (11)
to hold the bracket (12) securely to the shelving beam (11).
[0059] The preferred bracket and shim can be formed out of any
suitable material, including plastics, resins, metals, alloys,
etc., although the preferred embodiment of both the bracket (12)
and the shim (17) are formed out of a high quality, durable
plastic. Similarly, the bracket (12) and shim (17) can be of any
size desired to fit onto various shelving components, depending,
for example, on the depth of the front horizontal crossbar of the
shelving. The shim (17) can be any desired shape, as long as it
fits snugly into the hole (20) and holds the bracket (12) in place
on the shelving beam (11).
[0060] As best shown in FIG. 4, the bracket (12) is placed onto the
beam (11) and over the preexisting wire shelving (21). An extrusion
(23) is installed by attaching it to the front face (15) of the
bracket (12). Although any suitable means for attaching the
extrusion (23) to the bracket (12) may be used, including a channel
for receiving the front face, hook and loop fasteners, snaps,
catches, clasps, hooks and corresponding receptacles, screws,
bolts, adhesives and the like, channels in which the front face
(15) of the bracket (12) slide are a preferred embodiment.
[0061] As best shown in FIG. 5, the bracket (12) can be placed over
the wire shelving (21) and secured to the beam (11) via one or more
screws (17') that go through the top of the bracket (12) and into
the beam (11). While a screw is a preferred means of attaching the
bracket (12) to the beam (11) in this embodiment, other suitable
means for attaching the bracket (12) to the beam (11) may also be
used, for example, nails, snaps, catches, clasps, hooks and
corresponding receptacles, bolts, adhesives and the like.
[0062] More particularly, as best shown in FIG. 6, the extrusion
(23) is preferably installed on the front face of the bracket (15)
with the flat face (51) of the extrusion (23) in contact with the
front face (15) of the bracket (12). In its most preferred
embodiment, two face gripping elements (52) form a channel adjacent
the flat face (51) for accepting the front face (15) of the bracket
(12). Once the extrusion (23) is placed onto the front face (15) of
the bracket (12) against the flat face (51), with the top and
bottom of the front face (15) being engaged by the channel formed
by the two face gripping elements (52), it can be angled or opened
as needed, at the flexible hinge (53).
[0063] In its preferred embodiment, the hinge (53) can be formed to
drop back to vertical or remain at whatever angle it is positioned.
When a flexible hinge (53) is used with the extrusion (23), a stop
(60) is preferably used to maintain the display front (55) in a
secure and proper orientation relative to the front face (15) of
the bracket (12).
[0064] The extrusion (23) is also preferably provided with a top
hook (54) and a bottom hook (57), each of which may be used to
retain a cooperating element (not shown). For example, the top hook
(54) is suitable for holding cooperative elements such as a spiral
flip book that can contain product information and specifications.
Similarly, the bottom hook (57) is suitable for holding cooperative
elements such as a display extension, where an additional display
front is provided below the main display front (55) of the
extrusion (23). A catch (54A and 57A) is preferably used for secure
retention of the cooperating element. Items placed in either the
top hook (54) or bottom hook (57) can be simply removed by pressing
down on the edge of the hook so that the catch (54A or 57A)
releases the cooperating element.
[0065] In the extrusion (23) shown in FIG. 6, a holding rack (58)
is provided on the extrusion (23) for holding informational or
promotional items by positioning the items between the two rack
gripping elements (59) which form a channel adjacent the holding
rack (58). A back lip (50) is provided for hanging additional
items, or for placing additional items (such as take-one
brochures), as well as for providing support against the shelving
beam (11). Informational displays and other attachments (discussed
below) may be installed on the display front (55). Preferably, the
displays and/or attachments are held in place via two display
gripping elements (56) forming a channel adjacent the display front
(55), however, snaps, Velcro, clips, adhesives, etc. may be used as
well.
[0066] As best shown in FIG. 7, another preferred embodiment of the
extrusion (23') has a means for attachment between the front face
(15) of the bracket (12) and a flat face (61) on the extrusion
(23'). The front face (15) may also be fitted onto the flat face
(61) of the extrusion (23') using any suitable means, however,
preferred are two face gripping elements (62) forming a channel
adjacent the flat face (61). Once the extrusion (23') is placed
onto the front face (15) of the bracket (12) by attachment to the
flat face (61), it can be angled as needed at the flexible hinge
(63) to see information behind the display face (65), or the hinge
(63) can be designed to remain at whatever angle it is positioned.
A stop (70) is preferably used to maintain the vertical position of
the hinge (63).
[0067] The extrusion (23') may likewise be provided with a top hook
(64) and a bottom hook (67), which can be used to mount cooperative
elements retained via a catch (64A and 67A). Items placed in either
the top hook (64) or bottom hook (67) can be simply removed by
pressing down on the edge of the hook to release the catches (64A
and 67A). Informational displays and other attachments (discussed
below) are preferably placed on the display front (65) using two
display gripping elements (66) that form a channel adjacent the
display front (65).
[0068] A third preferred embodiment of the extrusion (23'') is
shown in FIG. 8, including similar means for attachment of the
front face (15) of the bracket (12) to a flat face (71) on the
extrusion (23''). The front face (15) may also be fitted onto the
flat face (71) of the extrusion (23'') using any suitable means,
however, preferred are two face gripping elements (72) that form a
channel for receiving the front face (15) of the bracket (12).
Unlike the previous two embodiments, this third preferred
embodiment is not equipped with a flexible hinge. The extrusion
(23'') is, however, preferably provided with a top hook (74) and a
bottom hook (77), each of which may be used to hold cooperative
elements as discussed above. The cooperating elements are similarly
held securely with a catch (74A and 77A), and can be simply removed
by pressing down on the edge of the hook to release the catch (74A
or 77A). As with the embodiments discussed above, informational
displays and other attachments may be placed on or into the display
front (75), preferably being held in place via two display gripping
elements (76) forming a channel adjacent the display front (75). In
this embodiment, thicker informational displays and/or other
attachments may be placed on the display front (75) using two
additional display gripping elements (78) forming a thicker channel
adjacent the display front (75).
[0069] These and other embodiments of the extrusion (23) can be
formed out of any suitable material, along with the cooperative
interchangeable elements, although the preferred embodiments are
formed out of a high quality, durable plastic. All embodiments of
the extrusion can be formed in any desired length to fit any length
of shelving. Additionally, any embodiment of an extrusion is
intended to be able to comprise any combination of a plurality of
connection members, including hooks, channels, clips, clamps,
snaps, grips, or other attachments and variations described in the
specification, depicted in the figures and/or known in the art.
[0070] It is also possible, and sometimes desirable, to use an
extrusion (23) without using a bracket. In certain aisles of a
store, there may be a peg board or channeled board for attaching
merchandising rods on which product can be placed, for example by
hanging paintbrushes on the merchandising rods through a hole in
the handle of the paint brush. Generally, the prior art
merchandising rods include SKU label plates held at the end of rods
to advertise price, size, etc. of the hanging product. In such
circumstances, the extrusions (23) of the present invention can be
used to upgrade the SKU label plates of the merchandising rods by
simply treating the SKU plate labels as the front face of the
bracket (15) and attaching the extrusion (23) over the flat face
(51, 61 or 71) to the SKU label plates. The face gripping elements
(52, 62 or 72) then grip the SKU label plates.
[0071] Another embodiment of the extrusion (23) including an
attachment member comprising a screw (150) for attaching the
extrusion (23) directly to the shelf is best shown in FIG. 9. In
this embodiment, the extrusion (23'''') fits over the wire shelving
(21) but is attached directly to the beam (11). In the embodiment
shown, a trough (148) is located on the back of the extrusion
(23'''') in which a screw is inserted to attach the extrusion (23)
to the shelf while creating a space for the end of the wire
shelving to fit behind the extrusion (23). Thus, this embodiment
allows for the extrusion (23'''') to be flush with the preexisting
beam, thereby saving space. Although it is preferred that a screw
(150) attach the extrusion (23'''') to the beam (11), any suitable
means attachment member may be used. For example, nails, snaps,
catches, clasps, hooks and corresponding receptacles, bolts,
adhesives and the like may be used as long as they provide a
permanent or removable attachment.
[0072] Yet another embodiment of the extrusion (23), shown in FIGS.
10A and 10B, an integral bracket (12) is used as part of the
attachment member. In this embodiment, the extrusion (23.sup.vi),
is provided with an integral bracket (168) that can be located in
any suitable position on the extrusion (23.sup.vi). The integral
bracket (168) is placed over the preexisting Gondola shelving (21')
and a screw (170) is driven through a hole (172) in the attachment
leg (168) and secured to the Gondola shelving (21') via a hole
(174) in the Gondola shelving (21'). Alternatively, the attachment
leg (168) can be attached to the Gondola shelving (21') by any
other means of attachment (176), most preferably, double-sided
tape.
[0073] In another alternative, as best shown in FIG. 11A, divider
panels (80) can be installed on the shelving (21) as a cooperative
element to the extrusion (23). Once the bracket (12) is installed
on a shelving beam (11) having an associated shelving (21), and an
extrusion (23) is attached to the bracket (12), divider panels (80)
can be installed on the shelving (21) by attachment to the
extrusion (23).
[0074] In the preferred embodiment, the divider panels (80) have
mounting inserts (not shown) that fit into the hooks (54, 64 or 74)
by placing the inserts of the divider panels (80) into desired
points (81) along the extrusion (23). The divider panels (80) can
be spaced apart from each other in order to accommodate any product
being shelved, for example cans of spray paint of different colors
separated by divider panels (80). A number of divider panels (80)
can be installed on the wire shelving (21) and serve to keep
product organized. The divider panels (80) can easily be attached
to and removed from the extrusion (23), or slid along the extrusion
(23) in order to widen or narrow the space between adjacent divider
panels (80) to accommodate different sized products.
[0075] The divider panels (80) are preferably formed from a hard,
durable plastic but they can be formed of any suitable material.
They can be of any height and length desired to accommodate
different side products between adjacent shelves of the preexisting
shelving.
[0076] In the embodiment of the extrusion (23) shown in FIGS. 11B
and 11C, the extrusion (23) utilizes, among others, an upwardly
facing U-channel (154) for connecting divider panels (80) to the
extrusion (23'''''). Preferably, the U-channels (154) are engaged
by a snap insert (152) on the dividers (80) to more securely hold
the dividers (80). The snap insert (152) can be removably connected
to the U-channel (154) by snapping it into the U-channel (154) on
the extrusion (23). The U-channel (154) is preferably provided with
a catch (156) that can grip a secondary catch (158) located on the
snap insert (152). This embodiment of the divider panels (80) can
be used either with or without the bracket (12).
[0077] In another alternative embodiment, shown in FIGS. 12A and
12B, a fourth preferred extrusion (23''') includes a means for
retaining the extrusion (23''') to the front face (15) of the
bracket (12) adjacent a flat face (91). The front face (15) can be
attached to the extrusion (23''') by any known means, as discussed
above. Again, however, the front face (15) of the bracket (12) is
preferably attached to the flat face (91) in a channel formed by
two face gripping elements (92). Informational displays and/or
other attachments (discussed below) may be attached to the display
front (95), as one to the plurality of connection members, by any
known means. However, preferred is a channel formed adjacent the
display front (95) by two display gripping elements (96). In this
embodiment, additional information, or more in-depth information,
can be placed on the interior display front (97). As above, the
information on the interior display front (97) may be held in place
by any known means, with a channel formed by two interior display
gripping elements (94) being most preferred.
[0078] FIG. 12A shows the extrusion (23''') in the "closed"
position, and FIG. 12B shows the extrusion (23''') in the "open"
position. In the open position shown in FIG. 12B, the hinge (93) is
open, thereby allowing a consumer to view the additional or
in-depth information located on the interior display front (97).
This embodiment of the extrusion (23''') also is shown with a back
flat face (98), preferably including a channel formed by two back
gripping elements (99) for receiving additional cooperative
elements. For example, this back flat face (98) is useful for
holding other types of display means, such as depicted in FIGS. 12C
and 12D.
[0079] FIG. 12C depicts the preferred embodiment of the extrusion
(23''') as shown in FIGS. 12A and 12B, with a merchandising prong
(90) inserted into the back flat face (98) and held in place via
the two back gripping elements (99). These two back griping
elements (99) may also be located on the bottom surface of the
extrusion (23'''). The merchandising prong (90) preferably extends
out from the front of the extrusion (23''') by approximately three
inches, but any suitable length is envisioned, to hold products or
information. For example, products such as, but not limited to,
paint brushes with holes in the handles can be hung from these
merchandising prongs (90).
[0080] The merchandising prong (90) can be made of any suitable
material, however, a rigid material such as metal or hard plastic
is preferred. Similarly, the diameter of the merchandising prong
(90) can vary depending on the type of product or information to be
hung. In the preferred embodiment, the merchandising prong (90) has
some play, so that it can wiggle back and forth to keep it from
snapping off if a customer inadvertently brushes against it.
[0081] FIG. 12D depicts the preferred embodiment of the extrusion
(23''') shown in FIGS. 12A and 12B with a blind hanger hook (90')
attached to the back flat face (98) and held in place in the
channel formed by the two back gripping elements (99). This blind
hanger hook (90') can be used to hold various items, such as a
take-one container with consumer informational or promotional
items.
[0082] While a hanging take-one container would be able to hang
from the blind hanger hook (90'), other take-one items are
envisioned as working with preferred embodiment of the present
invention. For example, a take one item could be placed into the
front face of the extrusion (55 on FIG. 6). A take one item could
also be placed into the holding rack of the extrusion (58 on FIG.
6). A take one item could be placed into either the top hook (54 on
FIG. 6) or the bottom hook (57 on FIG. 6) of the extrusion (23). A
take one item could also take the form of loose pieces of paper
with a punched hole so that the take one item would fit over a
merchandising prong (90 on FIG. 12C).
[0083] Another preferred embodiment of a cooperative element used
with the extrusion (23) is a take one pocket (166) attached to
various connection members of the extrusion (23), shown in FIG. 13.
The take one pocket (166) is attached to the extrusion (23) by
inserting a top tab (163) of the take one pocket (166) into the top
display gripping element (56) of the extrusion (23) and inserting a
bottom tab (162) of the take one pocket (166) into a bottom hook
(57) of the extrusion (23). The bottom tab (162) is preferably held
in place in the bottom hook (57) via cooperating catches (57A and
162A) located on the bottom hook (57) and the bottom tab (162),
respectively. The take one pocket (166) cooperative element shown
is also preferably provided with a front wall (160) and a back wall
(164) that serve to keep brochures or other information in
place.
[0084] Of course, similar cooperative elements to that shown in
FIG. 13 can be used for pad style information or coupon take ones,
product mounting blocks, as further discussed below, and the like.
For example, a similar cooperative element for holding a pad of
coupons could be held on a component where, instead of forming a
pocket, the cooperative element only has a back wall (164) to which
the pad backing is attached.
[0085] As shown in FIG. 14, an extrusion (23) that has a bottom
hook (103) (similar to 57, 67 or 77) can also be used to display a
product using an extrusion component in the form of a mounting
block (101) which may or may not have a top tab (163) for insertion
into the top gripping element (56) of the extrusion, depending on
the strength needed to hold the item mounted. In such embodiments,
the mounting block (101) is preferably fitted into the bottom hook
(103) of the extrusion (23) via a mounting insert (104). An item,
such as a display product, can be secured to the mounting block
(101) by any known means, including twine, wire, adhesive, screws,
bolts, bands, cable ties, magnets, etc., preferably using holes in
the mounting block (101). For example, the mounting block (101) may
have rectangular holes (105) and/or elliptical holes (106) as shown
in FIG. 14 to aid in securing items to the mounting block (101).
Larger or multiple mounting blocks (101) can be fitted into the
extrusion (23) in order to display larger and/or heavier
products.
[0086] If desired, the product that is secured to the mounting
block (101) via the elliptical hole (106) can be covered by a lens
housing (102). The lens housing (102) can be attached to the
mounting block (101) by inserting snap inserts (108) on the lens
housing (102) into rectangular holes (105) on the mounting block
(101). The lens (107) of the lens housing (102) can be made of any
material suitable to allow the product to be viewed, with clear
plastic being preferred for protection without breakage. The lens
housing (102) can be of any depth, height, or length to accommodate
any particular product. In this regard, the lens housing (102) can
be wider or narrower and taller or shorter than the width or height
of the mounting block (101) to cover different sized items.
[0087] Moreover, it is possible to simply place product or take
ones items between the extrusion (23) and the mounting block (101)
by resting the product or take ones items on the shelf created by
the mounting insert (104). The type of product able to be placed on
top of the mounting insert (104) would obviously depend on the
amount of distance between the extrusion (23) and the mounting
block (104), ceramic tiles being a suitable example of a potential
product that can rest on the mounting insert (104).
[0088] An additional cooperative element is shown in FIG. 15,
comprising a product bin (111) that can be installed over the
shelving associated with a shelving beam (11), which is to be
attached to the extrusion (23). The product bin (111) is preferably
attached to the extrusion (23) by inserting at least a portion of
the front edge of the product bin (111) into the top hook (54, 64
or 74) of the extrusion (23). The product bin (111) can be of any
desired width, depth and height in order to accommodate any
suitable product. Moreover, a number of product bins (111) can be
installed adjacent each other to keep product organized. Of course,
in keeping with the intent of the present invention, the product
bin (111) can easily be snapped out of the extrusion (23) and moved
as desired.
[0089] The preferred bin walls (117) are designed with at least two
tracks (118 and 119) in order to allow the depth of the bin to be
varied. In such an embodiment, the bin floor (112) may be removably
attached to either track (118 or 119). If the bin floor (112) is
attached to the shallow track (118), then product will be forced
towards the front of the bin more quickly than if the bin floor
(112) is attached to the deep track (119). It is envisioned that
any number of tracks can be used with the product bin (111).
[0090] The view front (113) of the product bin (111), whether being
the bottom of the bin floor (112) or a separate member, is
preferably clear in order to allow customers to more easily view
the product contained within the product bin (111). The bin floor
(112) can be attached to the tracks (118 and 119) by any known
method, however it is preferable that fastening hooks (not shown)
on the floor bin (112) be used to clasp receiving hooks (not shown)
in the tracks (118 and 119). This allows for easy conversion of the
product bin (111) between shallow and deep.
[0091] Of course, the walls (117) of the product bin (111) can be
attached to the connection members of the extrusion (23) in any
suitable manner, and preferably in a manner similar to that in
which the divider panels (80) shown in FIGS. 11A, 11B and 11C are
attached.
[0092] In another embodiment, shown in FIG. 16, a side-mounted sign
(120) can be installed on preexisting shelving, or, as shown in
FIGS. 12A-12D, it can be a cooperative element for attachment to
the extrusion (23). The preferred side-mounted sign (120) utilizes
an upper peg (124) and a lower peg (125) for removable engagement
with the shelving or the extrusion (23). For example, the upper peg
(124) may be fitted into the upper back gripping element (122), and
the lower peg (125) fitted into the lower back gripping element
(123). The width of the upper and lower pegs (124, 125) conforms to
the gripping elements (122 and 123) of the extrusion (23) and can
be of any length, as long as it is sufficient to support the
desired sign.
[0093] In an additional embodiment, shown in FIGS. 17A and 17B, is
a vertical column fixture (135) to be fixed to preexisting shelving
(130) at a vertical support column (133) that intersects with the
horizontal shelving beam (11) at intersection points (132). The
front of the vertical support column (133) of preexisting shelving
is known to have many holes (134) that are used for supporting the
beams (11) and/or hanging products, however, this can cause
inefficient use of space. The preferred vertical column fixture
(135) of the present invention uses the vertical support column
(133) more efficiently.
[0094] As shown in FIGS. 17B and 17C, the preferred vertical column
fixture (135) has a front face (140) that is parallel to the front
of the vertical support column (133) and two angled faces (141)
that are not parallel to the front of the vertical support column
(133). The vertical column fixture (135) is preferably attached to
the vertical support column (133) by inserting the two upper hooks
(138, only one shown) and two lower hooks (139, only one shown)
into the holes (134) of the vertical support column (133). The
vertical column fixture (135) can be any desirable height, and it
can be placed at any suitable location along the vertical support
column (133).
[0095] Once the vertical column fixture (135) is installed into the
vertical support column (133), then a prong (142), shown in FIG.
17D, is inserted into the larger holes (136) and locked into place
by threading it back through the rectangular holes (137). It is
preferred that either the two angled faces (141) or the front face
(140) have prongs (142) inserted, but not both. A prong (142) need
not be inserted into every large hole (136) available.
[0096] Due to the nature of how the prongs are inserted, there is
some "give" in them so that if a customer accidentally upsets a
prong, it will be able to adjust itself to the pre-upset position.
Any suitable product can be hung from the prongs (142) once they
are installed, however, the weight of the product may be a concern.
In the preferred embodiment, there is also provided an indicia
space (147) that can be used, for example, to advertise the price
of the product hanging on the vertical column fixture (135).
[0097] The prong (142) itself preferably has a neck (143) and a
length of approximately three inches, however, any desired length
can be used. The prong (142) also preferably has a rounded tip
(146) that points upward in order to hold product more easily. The
bottom point (145) of the prong (142) is the portion that is
threaded back through the rectangular hole (137) in order to
stabilize it. In between the neck (143) and the bottom point (145)
is a curve (144). While a curve is a preferred shape for the prong
(142), any shape that can retain the prong (142) on the vertical
column fixture (135) can be used, including, for example, a
C-shaped prong.
[0098] The prong (142) can be made of any suitable material,
however, a rigid material such as metal or a hard plastic is most
preferred. The vertical column fixture (135) can also be made of
any suitable material, however, heavy duty plastic is most
preferred.
[0099] It is preferred that all of the above described elements be
able to work in conjunction with each other, with the various
elements described configured in an mix and match fashion, to
provide a display system with maximum utility. For example, the
vertical column fixture (135) may be used in conjunction with the
bracket (12) and extrusion (23) in order to maximize efficiency.
Notwithstanding, it is envisioned that the elements can be used as
particularly described above or alone, as well.
[0100] Variations, modifications and changes to the preferred
assemblies described above will be apparent to those skilled in the
art. All such variations, modifications and changes are intended to
fall within the spirit and scope of the present invention, limited
solely by the appended claims.
* * * * *