U.S. patent application number 11/600563 was filed with the patent office on 2007-03-22 for method and system of advertising in a mobile communication system.
This patent application is currently assigned to Global Direct Management Corp.. Invention is credited to Michael V. Papulov.
Application Number | 20070066287 11/600563 |
Document ID | / |
Family ID | 35061221 |
Filed Date | 2007-03-22 |
United States Patent
Application |
20070066287 |
Kind Code |
A1 |
Papulov; Michael V. |
March 22, 2007 |
Method and system of advertising in a mobile communication
system
Abstract
A method for advertising in a mobile communication system may
include generating a request for advertisement information,
transmitting the request for advertisement information to an
advertisement device, wherein the advertisement device stores a
plurality of advertisement information, receiving requested
advertisement information from the advertisement device, storing
the requested advertisement information in a storage device and
presenting selected advertisement information along with
notification information indicating an incoming request for
connection to a user of a mobile communication device when a
request for connection is received by the mobile communication
device. The presented selected advertisement information may be
stored and statistic information relates to the selected
advertisement information may be generated and sent to the
advertisement device. The statistic information may be utilized to
offset the cost of using the mobile communication system for the
user or to track use of the system. The advertisement information
may be requested, provides, received and stored during a stand by
mode of the mobile communication device. The advertisement
information may be request, provided received and stored during a
non-peak time on a provider network used by the mobile
communication device.
Inventors: |
Papulov; Michael V.;
(Moskow, RU) |
Correspondence
Address: |
Cooper & Dunham LLP
1185 Avenue of the Americas
New York
NY
10036
US
|
Assignee: |
Global Direct Management
Corp.
|
Family ID: |
35061221 |
Appl. No.: |
11/600563 |
Filed: |
November 15, 2006 |
Related U.S. Patent Documents
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Application
Number |
Filing Date |
Patent Number |
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10851524 |
May 21, 2004 |
7162226 |
|
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11600563 |
Nov 15, 2006 |
|
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60566522 |
Apr 28, 2004 |
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60562088 |
Apr 13, 2004 |
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Current U.S.
Class: |
455/414.1 |
Current CPC
Class: |
H04M 3/02 20130101; H04M
3/4878 20130101; G06Q 30/0264 20130101; H04Q 3/0029 20130101; H04M
3/42348 20130101; G06Q 30/0277 20130101; H04M 2242/15 20130101;
H04Q 2213/13376 20130101; H04Q 2213/13098 20130101; G06Q 30/02
20130101 |
Class at
Publication: |
455/414.1 |
International
Class: |
H04Q 7/38 20060101
H04Q007/38 |
Claims
1-172. (canceled)
173. A method for reducing costs to a user associated with the use
of a mobile communication system, the method comprising the
following steps: agreeing, by the user, to receive advertisement in
exchange for the reduction in costs associated with the use of the
mobile communications systems; generating a request for
advertisement information; transmitting the request to an
advertisement device; receiving advertisement information from the
advertisement device; storing the received advertisement
information in a mobile device; and presenting the advertisement
information to the user.
174. The method of claim 173, wherein the reduction in costs
associated with the use of the mobile communication with the use of
the mobile communications systems is providing free mobile service,
free mobile device, or free downloads to the mobile device.
175. The method of claim 173, additionally comprising the step of
tracking statistics pertaining to: the number of times
advertisement information is presented to the user, the time and
date advertisement information is presented to the user, and
weather the user followed a hyperlink or placed a call based on the
presentation of the advertisement information.
176. The method of claim 173, wherein the advertisement information
is presented to the user along with telephone number information of
a second user requesting a connection to the user.
177. The method of claim 173, wherein the advertisement information
received from the advertisement device or presented to the user is
optimized for presentation on the users mobile device based on the
memory available to the mobile device, the size of a display on the
mobile device, or audio capacity of the mobile device.
178. The method of claim 173, wherein the advertisement information
is automatically received from the advertisement device at a
predetermined time, the predetermined time being a time of non-peak
usage fro the mobile communications systems.
179. The method of claim 173, wherein the advertisement information
received from the advertisement device is selected from the
plurality of advertisement information based on personal
information pertaining to the user or statistical related to the
advertisement information.
Description
REFERENCE TO RELATED APPLICATIONS
[0001] The present specification is based on Provisional
Application 60/562,088 filed Apr. 13, 2004 and Provisional
Application 60/566,522 filed Apr. 28, 2004, the entire contents of
which are herein incorporated by reference.
FIELD OF DISCLOSURE
[0002] The present disclosure relates to advertising in mobile
communication systems and more particularly to a method and system
for advertising in mobile communication systems.
BACKGROUND OF THE DISCLOSURE
[0003] Mobile communication systems are increasingly becoming an
integral part of every day life. For example, the number of users
of cellular telephone systems has been steadily increasing for many
years. As the mobile communication industry has grown, the
technology in the industry has improved greatly. Mobile
communication devices, such as cell phones, commonly include
improved display devices capable of color display, the display of
text data and more complex graphical information. In addition, the
microprocessors in such devices have advanced such that they are
capable of processing very large amounts of data, thus enabling the
transmission and presentation of text data, complex graphics and
audio data as well. Thus, mobile communication devices have become
a useful medium for advertisers.
[0004] For example, U.S. Pat. No. 6,622,174 B1 relates to a system
and method for sending, converting, and adding advertisements to
electronic messages sent across a network. European Patent
Publication EP0986173 A1 relates to the transmission of advertising
messages via shortmessage service (SMS). Russian Patent Publication
RU2192049 relates to a method for disseminating advertising and
informative messages (variants). French Patent Publication
FR2810836 relates to a remote message control system with a public
terminal that can send selected publicity to user addresses. While
these publications relate generally to advertising in a mobile
communication system, they do not disclose the system and methods
for advertising in a mobile communication system discussed herein.
Thus it is clear that it is desirable to provide a method and
system for advertisement in a mobile communication system.
SUMMARY OF THE DISCLOSURE
[0005] A system for advertising in a mobile communication according
to an embodiment of the present disclosure includes an
advertisement device adapted to store a plurality of advertisement
information and to provide requested advertisement information, a
mobile communication device and a provider network adapted to
provide communication between the advertisement device and the
mobile communication device, wherein the mobile communication
device further includes a requesting device adapted to generate a
request for advertisement information, a transmission device
adapted to send at least the request for advertisement information
to the advertisement device, a receiving device adapted to receive
at least the requested advertisement information provided by the
advertisement device, a storage device adapted to store at least
the requested advertisement information, an interface device
adapted to present selected advertisement information from the
requested advertisement information to a user of the mobile
communication device when a request for connection to a second
communication device is received by the mobile communication device
along with notification information indicating the incoming request
for connection and a notification device adapted to record the
selected advertisement information presented to the user by the
interface device.
[0006] A system for advertising in a mobile communication system
according to another embodiment of the present disclosure includes
an advertisement device adapted to store a plurality of
advertisement information and to provide requested advertisement
information, a mobile communication device, a provider network
adapted to provide communication between the advertisement device
and the mobile communication device, wherein the mobile
communication device further includes a requesting device adapted
to generate a request for advertisement information, a transmission
device adapted to send at least the request for advertisement
information to the advertisement device, a receiving device adapted
to receive at least the requested advertisement information
provided by the advertisement device, a storage device adapted to
store at least the requested advertisement information, a
connection request device adapted to provide a request for
connection to a second communication device, wherein selected
advertisement information from the requested advertisement
information and the request for connection are transmitted to the
second communication device, such that the selected advertisement
information is presented to a user of the second mobile
communication device with notification information indicating the
incoming request for connection, and a notification device,
positioned at the second communication device, adapted to record
the selected advertisement information presented to the user of the
second communication device.
[0007] A method of advertising in a mobile communication system
according to one embodiment of the present disclosure includes
generating a request for advertisement information at a mobile
communication device, transmitting at least the request for
advertisement information to an advertisement device, providing
requested advertisement information from the advertisement device,
receiving at least the requested advertisement information provided
by the advertisement device, storing at least the requested
advertisement information, presenting selected advertisement
information from the requested advertisement information and
notification information indicating an incoming request for
connection to a user of the mobile communication device when the
request for connection to a second communication device is received
and recording the selected advertisement information presented to
the user using a notification device.
[0008] A method for advertising in a mobile communication system
according to another embodiment of the present disclosure includes
generating a request for advertisement information at a mobile
communication device, transmitting at least the request for
advertisement information to an advertisement device, providing
requested advertisement information from the advertisement device,
receiving at least the requested advertisement information provided
by the advertisement device, storing at least the requested
advertisement information, generating a request for connection to a
second communication device, transmitting the request for
connection and selected advertisement information from the
requested advertisement information to the second communication
device such that the selected advertisement information and
notification information indicating the request for connection are
presented to a user of the second communication device when the
request for connection is received and recording, at the second
communication device, the selected advertisement information
presented to the user.
[0009] A computer system according to an embodiment of the present
disclosure includes a processor and a program storage device
readable by the computer system, embodying a program of
instructions executable by the processor to perform method steps
for advertising in a mobile communication system. The method steps
include generating a request for advertisement information at a
mobile communication device, transmitting at least the request for
advertisement information to an advertisement device, providing
requested advertisement information from the advertisement device,
receiving at least the requested advertisement information provided
by the advertisement device, storing at least the requested
advertisement information, presenting selected advertisement
information from the requested advertisement information and
notification information indicating an incoming request for
connection to a user of the mobile communication device when the
request for connection to a second communication device is received
and recording the selected advertisement information presented to
the user using a notification device.
[0010] A computer system according to an embodiment of the present
disclosure includes a processor and a program storage device
readable by the computer system, embodying a program of
instructions executable by the processor to perform method steps
for advertising in a mobile communication system. The method steps
include generating a request for advertisement information at a
mobile communication device, transmitting at least the request for
advertisement information to an advertisement device, providing
requested advertisement information from the advertisement device,
receiving at least the requested advertisement information provided
by the advertisement device, storing at least the requested
advertisement information, generating a request for connection to a
second communication device, transmitting the request for
connection and selected advertisement information from the
requested advertisement information to the second communication
device such that the selected advertisement information and
notification information indicating the incoming request for
connection are presented to a user of the second communication
device when the request for connection is received and recording,
at the second communication device, the selected advertisement
information presented to the user.
[0011] A system for advertising in a mobile communication system
according to an embodiment of the present disclosure includes a
mobile communication device, a provider network adapted to allow
communication with the mobile communication device, wherein the
mobile communication device further includes a caller
identification device adapted to identify a telephone number of an
incoming request for connection to the mobile communication device,
a local advertisement device adapted to store a plurality of
advertisement information related to a plurality of individuals
identified at least by telephone number, wherein the local
advertisement device compares the identified telephone number to
telephone numbers of the plurality of individuals and provides
specific advertisement information related to a matching individual
and an interface device adapted to present the specific
advertisement information to a user of the mobile communication
device with notification information indicating the incoming
request for connection.
[0012] A method for advertising in a mobile communication system
according to another embodiment of the present disclosure includes
identifying a telephone number of an incoming request for
connection to a mobile communication device, comparing the
identified telephone number to telephone numbers of a plurality of
individuals, wherein the telephone numbers of the plurality of
individuals are stored in a local advertisement device along with
related advertisement information related to each of the plurality
of individuals, providing specific advertisement information
related to a matching individual when the identified telephone
number matches the telephone number of the matching individual and
presenting the specific advertisement information to a user of the
mobile communication device with notification information
indicating the incoming request for connection via an interface
device.
[0013] A system for advertising in a mobile communication system
according to an embodiment of the present disclosure includes an
advertisement device adapted to store a plurality of advertisement
information and to provide requested advertisement information, a
mobile communication device and a provider network adapted to
provide communication between the advertisement device and the
mobile communication device, wherein the mobile communication
device further includes a requesting device adapted to generate a
request for advertisement information from the advertisement
device, a transmission/receiving device adapted to transmit
information, including the request for connection and to receive
information, including the requested advertisement information via
the provider network, a storage device adapted to store at least
requested advertisement information from the advertisement device
provided in response to the request and an interface device adapted
to present selected advertisement information from the requested
advertisement information to a user of the mobile communication
device when a request for connection to a second communication
device is received by the mobile communication device along with
notification information indicating the incoming request for
connection.
[0014] A method for advertising in a mobile communication system
according to another embodiment of the present disclosure includes
generating a request for advertisement information, transmitting
the request for advertisement information to an advertisement
device, wherein the advertisement device stores a plurality of
advertisement information, receiving requested advertisement
information from the advertisement device, storing the requested
advertisement information in a storage device, and presenting
selected advertisement information along with notification
information indicating an incoming request for connection to a user
of a mobile communication device when a request for connection is
received by the mobile communication device.
BRIEF DESCRIPTION OF THE DRAWINGS
[0015] A more complete appreciation of the present disclosure and
many of the attendant advantages thereof will be readily obtained
as the same becomes better understood by reference to the following
detailed description when considered in connection with the
accompanying drawings, wherein:
[0016] FIG. 1 is a block diagram of a system for advertising in a
mobile communication system according to an embodiment of the
present disclosure;
[0017] FIG. 2 is a block diagram illustrating a mobile
communication device of the system for advertising in a mobile
communication system of FIG. 1;
[0018] FIG. 3 is a block diagram of a system for advertising in a
mobile communication system according to another embodiment of the
present disclosure;
[0019] FIG. 4 is a block diagram of a system for advertising in a
mobile communication system according to an embodiment of the
present disclosure;
[0020] FIG. 5 is a flowchart illustrating a method of advertising
in a mobile communication system according to one embodiment of the
present disclosure;
[0021] FIG. 6 is a flowchart illustrating a method of advertising
in a mobile communication system according to an embodiment of the
present disclosure;
[0022] FIG. 7 is a flowchart illustrating a method of advertising
in a mobile communication system according to another embodiment of
the present disclosure;
[0023] FIG. 8 is a block diagram illustrating a system of
advertising in a mobile communication system according to an
embodiment of the present disclosure;
[0024] FIG. 9 is an illustration of a computer system for
implementing a method and system according to the present
disclosure;
[0025] FIG. 10 is an illustration of an advertising method in a
mobile network according to an embodiment of the present
disclosure;
[0026] FIG. 11 is an illustration of an advertising method in a
mobile GSM network according to an embodiment of the present
disclosure;
[0027] FIG. 12 is an illustration of a method of saving
advertisement information for an advertising system in a mobile
network according to an embodiment of the present disclosure;
[0028] FIG. 13 is an illustration of a method of saving
advertisement information for an advertising system in a GSM mobile
network according to an embodiment of the present disclosure;
[0029] FIG. 14 is an illustration of generating statistic
information of an advertising system in a mobile network according
to an embodiment of the present disclosure;
[0030] FIG. 15 is an illustration of generating statistic
information of an advertising system in a GSM mobile network
according to an embodiment of the present disclosure;
[0031] FIG. 16 is an illustration of a method of advertising in a
mobile network according to an embodiment of the present
disclosure; and
[0032] FIG. 17 is an illustration of a method of advertising in a
GSM mobile network according to an embodiment of the present
disclosure.
DETAILED DESCRIPTION OF THE DISCLOSURE
[0033] Mobile communication systems typically include at least one
mobile communication device, or client device and a system
operator, or provider network, typically a cellular network, that
enables communication between the client device and other
communication devices. That is, the provider network allows the
mobile communication device or devices to communicate with other
mobile communication devices and with other communication devices,
such as conventional telephones. In addition, the provider network
may allow the mobile communication device to communicate with
Internet service providers so that the mobile communication device
can access the internet. More specifically, mobile communication
devices commonly use wireless application protocol (WAP) to access
the internet. Mobile communication devices commonly include both
voice communication capabilities as well as data communication
capabilities, thus allowing users to make telephone calls and to
send and receive various data, including, for example, text data,
audio data and/or graphical data. Examples of mobile communication
systems include cellular telephone systems, such as those using
CDMA technology, popular in the United States, and GSM technology
which is popular in Europe and Asia.
[0034] The system and method of the present disclosure may be
implemented in the form of a software application running on a
computer system such as a mainframe, personal computer (PC),
handheld computer, server etc. The computer system may be linked to
a database or various types of storage media. The link may be, for
example, via a direct link such as a direct hard wire or wireless
connection, via a network connection such as a local area network,
or via the Internet.
[0035] An example of a computer system capable of implementing the
present system and method is shown in FIG. 9. The computer system
referred to generally as system 100 may include a central
processing unit (CPU) 102, memory 104, a printer interface 106, a
display unit 108, a LAN (local area network) data transmission
controller 110, a LAN interface 112, a network controller 114, an
internal bus 116, a database 120 and one or more input devices 118
such as, for example, a keyboard, mouse, etc. Naturally, other
components may be included in the computer system 100 and some
components may not be present.
[0036] FIG. 1 illustrates a system for advertising in a mobile
communication system in accordance with one embodiment of the
present disclosure. The system includes at least one mobile
communication device 12, an advertisement device 14 and a provider
network 16 allowing for communication between at least the mobile
communication device and the advertisement device. Additional
mobile communication devices 12a, 12b, 12c may also be
included.
[0037] FIG. 2 illustrates the mobile communication device 12 of
FIG. 1 in greater detail. The mobile communication device 12
preferably includes a requesting device 22 adapted to generate a
request for advertisement information. A transmission device 23 is
adapted to transmit at least the request for advertisement
information to the advertisement device 14 via the provider network
16. A receiving device 24 is adapted to receive at least requested
advertisement information from the advertisement device 14. A
storage device 26 is adapted to store at least the requested
advertisement information. An interface device 27 is adapted to
present at least selected advertisement information from the
requested advertisement information to a user of the mobile
communication device when an incoming request for connection to the
mobile communication device 12 is received. Notification device 28
may be adapted to record the advertisement information presented to
the user. A controller (not shown) such as a microprocessor, for
example, may also be included to control the requesting device 22,
the transmission device 23, the receiving device 24, the storage
device 26, the interface device 27 and the notification device
29.
[0038] The requesting device 22 generates a request for
advertisement information to be sent to the advertisement device
14. The request preferably includes feature information related to
the features of the mobile communication device 12. The feature
information preferably includes information related to a size of a
display of the mobile communication device 12, the limitations of
the display, and/or the audio capabilities of the mobile
communication device, for example.
[0039] The transmission device 23 transmits at least the request
for advertisement information to the advertisement device 14 via
provider network 16. The transmission device 23 may also be used to
transmit any other information on behalf of the mobile
communication device 12. That is, the single transmission device 23
may be used to transmit all information from the mobile
communication device 12 via the provider network 16.
[0040] The advertisement device 14 stores a plurality of
advertisement information and provides requested advertisement
information to the mobile communication device 12. The
advertisement device 14 is preferably an advertisement server
storing a plurality of advertisement information. More
specifically, the advertisement device 14 stores a plurality of
advertisement information units, with each advertisement
information unit preferably including advertisement information
related to a single advertisement. A single advertisement may be
related to a single advertiser or may be related to a single
product or service. The advertisement device 14 provides requested
advertisement information in response to the request transmitted by
the transmission device 23 of the mobile communication device 12.
The requested advertisement information preferably includes
multiple advertisement information units, however, a single
advertisement information unit may be sufficient.
[0041] The advertisement information stored in the advertisement
device 14 may be graphical, text and/or audio information. Each
advertisement information unit may also include a name of an
advertiser, a telephone or facsimile number of the advertiser and
any other desired information, such as a URL for the advertiser's
web site. Each advertisement information unit preferably also
includes a presentation number indicating the number of times the
advertisement information unit is to be presented to the user of
the mobile communication device 12. The advertisement device 14
preferably provides the requested advertisement information in
response to the request for advertisement information based on the
feature information included in the request. That is, the requested
advertisement information sent to the mobile communication device
12 is compatible with the capabilities of the mobile communication
device. The requested advertisement information is preferably
transmitted to the mobile communication device 12 via the provider
network 16.
[0042] The receiving device 24 receives the requested advertisement
information from the advertisement device 14. The receiving device
24 preferably receives all incoming information including incoming
voice information during telephone conversations and incoming
requests for connection to other client devices, for example. That
is, the single receiving device 24 may be utilized to receive all
information. While a separate transmission device 22 and a separate
receiving device 24 are specifically discussed, a
transmission/reception device (see FIG. 8) which provides both
transmission and receiving capabilities may also be used. Such
devices are commonly used in mobile communication systems.
[0043] The storage device 26 stores the requested advertisement
information received by the mobile communication device 12. The
storage device 26 may be any storage medium and may store other
information in addition to the advertisement information, if
desired.
[0044] The interface device 27 presents information to the user of
the mobile communication device 12. That is, the interface device
27 provides an interface between the user and the mobile
communication device 12. The interface device 27 may include a
display screen (not shown) for displaying text or graphics to the
user. The interface device 27 may also include speakers or any
other audio device for producing sound such that audio
advertisement information may be presented to the user.
[0045] Selected advertisement information from the requested
advertisement information stored in the storage device 26 is
presented to the user via the interface device 27 when a request
for connection to the mobile communication device 12 is received
from another, or second, communication device. The selected
advertisement information is preferably a single advertisement
information unit. Preferably, the other communication device is
another mobile communication device. The request for connection
commonly includes information related to the telephone number of
the other communication device which is commonly displayed to a
used of the mobile communication device 12, for example on the
display screen of the interface device 27. Since the telephone
number does not take up much space on the display, however, when a
request for connection is received, selected advertisement
information from the requested advertisement information stored in
the storage device 26 is also presented to the user. The selected
advertisement information may be text information, graphical
information and/or audio information. The selected advertisement
information is preferably presented to the user until the user
accepts the request for connection. In this manner, the selected
advertisement information is presented to the user, however, the
presentation does not disrupt use of the mobile communication
device 12 or distract the user after communication with the other
communication device has begun. Since the user's attention is
generally drawn to the interface device 27 when a request for
connection is received, the user will commonly view the selected
advertisement information.
[0046] The request for connection may also include enablement
information. The enablement information enables the presentation of
advertisement information to the user of the mobile communication
device 12. If no enablement information is included with the
request for connection, the interface device 27 will not display
the selected advertisement information to the user.
[0047] The generation of the request for advertisement information,
the sending of the request, the provision of advertisement
information, the reception of the requested advertisement
information and the storage of the advertisement information by the
requesting device 22, transmission device 23, advertisement device
14, receiving device 24 and the storage device 26, respectively,
are preferably performed while the mobile communication device 12
is in stand by mode. That is, when the mobile communication device
is "standing by" for communication with another communication
device. A request timer (not shown) may be utilized such that
requests for advertisement information generated by the requesting
device 22 are generated periodically while the mobile communication
device is in stand by mode. In this manner, additional
advertisement information may be stored in the storage device 26
and/or new advertisement information may replace previous
advertisement information in the storage device 26.
[0048] In a preferred embodiment, the request for advertisement
information, the sending of the request, the provision of
advertisement information, the reception of the requested
advertisement information and the storage of the advertisement
information by the requesting device 22, transmission device 23,
advertisement device 14, receiving device 24 and the storage device
26, respectively, are performed during a non-peak time on the
provider network. Thus, the communication of the request and the
provision of the advertisement information are performed at a time
when there is little activity on the provider network, hence
leaving the network more free during peak hours.
[0049] The notification device 28 may be included in the mobile
communication device 12 to record the advertisement information
presented to the user. The notification device 28 collects and
records the advertisement information, more specifically, the
advertisement information units presented to the user and provides
statistic information related to the advertisement information unit
or units presented to the user. The statistic information
preferably indicates the specific advertisement information units
presented to the user, the time during which each unit was
presented to the user and the number of times each unit has been
presented to the user. The user may also access the statistic
information when desired to review the advertisement information
units previously presented. The statistic information may also
include flags indicating that the user has made use of the
statistic information. The flags may indicate that the user has
reviewed a specific advertisement information unit or units, has
selected and stored some portion of an advertisement information
unit or units, whether the user has connected to a web page or
hyperlink identified in an advertisement information unit or units
and/or telephone a telephone number included in an advertisement
unit or units. The statistic information is preferably transmitted
to the advertisement device 14 periodically, via the transmission
device 23, for example, preferably while the mobile communication
device 12 is in stand by mode.
[0050] The statistic information sent to the advertisement device
14 is preferably utilized to reduce any costs associated with the
use of the mobile communication system by the user. For example,
advertisers associated with the advertisement information reviewed
by a specific user, may contribute to the costs of the use of the
communication system by the user, or may contribute to the costs of
receiving the individual telephone calls during which the
advertisement information was presented.
[0051] Alternatively, the statistic information may be used to
track usage of the system for advertising. T hat is, the statistic
information may be used to provide information to advertisers
regarding their advertisement to help them focus their advertising
efforts.
[0052] A method of advertising in a mobile communication system is
described with reference to FIG. 5. In step S51, a request for
advertisement information is generated. The request for
advertisement information is transmitted to an advertisement device
in step S52. In step S53, requested advertisement information is
provided from the advertisement device. The requested advertisement
information is received from the advertisement device at step S54.
At step S55, at least the requested advertisement information is
stored. Selected advertisement information from the requested
advertisement information is presented to a user of the mobile
communication device when a request for connection to a second
communication device is received in step S56. In step S57, the
selected advertisement information presented to the user is
recorded. The method of FIG. 5 is substantially that implemented by
the system for advertising in a mobile communication system
described above with reference to FIGS. 1 and 2 and thus need not
be described in further detail herein.
[0053] Another embodiment of a system for advertisement in a mobile
communication system is described with reference to FIG. 3. The
system of FIG. 3 is similar to that described above with reference
to FIG. 1 and FIG. 2 and common reference numbers are used to refer
to common elements. The system generally includes at least one
mobile communication device 12 connected to an advertisement device
14 via provider network 16 as depicted in FIG. 1. The requesting
device 22 of the mobile communication device 12 generates a request
for advertisement information and the request is transmitted by
transmission device 23 to the advertisement device 14. The
advertisement device 14 provides requested advertisement
information and sends the requested advertisement information to
the mobile communication device 12 via the provider network 16. The
receiving device 24 receives at least the requested advertisement
information and the requested advertisement information is stored
in storage device 26 in a manner substantially similar to that
described above with reference to FIG. 2.
[0054] In the present embodiment, the mobile communication device
12 is a utilized as a calling communication device. That is, the
mobile communication device 12 initiates communication with
another, or second communication device. A connection request
device 29 generates a request for connection to another
communication device that is transmitted by the transmission device
23 to the other communication device via the provider network 16.
In addition, selected advertisement information from the requested
advertisement stored in the storage device 26 is transmitted with
the request for connection and is presented to a user of the other
communication device when the request for connection is received.
In a preferred embodiment, the other communication device is
substantially similar to the mobile communication device 12
described above with reference to FIGS. 1 and 2. Thus, a
notification device similar to the notification device 27 described
above with reference to FIG. 2 records advertisement information
presented to the user of the second communication device and
provides statistic information to be transmitted to the
advertisement device 14 in a manner similar to that described
above. In this embodiment, the statistic information may be
utilized offset the cost of using the mobile communications system
to the user of the mobile communication device, the user of the
second communication device, or to both users.
[0055] A method for advertising in a mobile communication system
according to another embodiment of the present disclosure is
described with reference with FIG. 6. In step S61, a request for
advertisement information is generated at a mobile communication
device. At step S62, the request for advertisement information is
transmitted to an advertisement device. At step S63, requested
advertisement information is provided from the advertisement
device. In step S64, at least the requested advertisement
information provided by the advertisement device is received. At
step S65, the requested advertisement information is stored. A
request for connection to a second communication device is
generated at step S66. In step S67, the request for connection and
selected advertisement information from the requested advertisement
information are transmitted to the second communication device such
that the selected advertisement information and notification
information indicating the request for connection are presented to
a user of the second communication device when the request for
connection is received. In step S68, the selected advertisement
information presented to the user of the second communication
device is recorded. The method of FIG. 6 is substantially similar
to that utilized by the system described above with reference to
FIG. 3, and thus, need not be discussed in further detail.
[0056] As noted above, it is common for mobile communication
devices to include a caller identification function. That is, it is
common for mobile communication devices to display the telephone
number from which an incoming request for connection originates. In
addition, many mobile communication devices may store the telephone
number, name and other information of various parties, or contacts
of the user, in an electronic phonebook to allow the user easy
access to the names and telephone numbers of their contacts. Many
mobile communication devices will attempt to match the telephone
number of an incoming request for connection to a telephone number
stored in the electronic phonebook and will display the name of the
individual related to the telephone number of the incoming call
when a match is found.
[0057] Another embodiment of a system for advertising in a mobile
communication is described with reference to FIG. 4. The system
includes an advertisement device 14 adapted to store a plurality of
advertisement information and to provide requested advertisement
information, a mobile communication device 12 and a provider
network 16 adapted to allow communication at least between the
advertisement device and the mobile communication device similar to
those provided in the system described above with reference to FIG.
1 and common reference numbers are used to refer to common
elements.
[0058] FIG. 4 is a more detailed illustration of the mobile
communication device 12. The mobile communication device includes a
caller identification device 42 adapted to identify a telephone
number of an incoming request for connection to the mobile
communication device. A request device 44 is adapted to request
advertisement information based on the identified telephone number.
Local advertisement device 46 is adapted to store a plurality of
advertisement information related to a plurality of individuals
identified at least by telephone number. The request device 44
requests advertisement information from the local advertisement
device by passing the identified telephone number to the local
advertisement device. The local advertising device compares the
identified telephone number to telephone numbers of the plurality
of individuals and provides the specific advertisement information
related to a matching individual to the request device where it is
sent to interface device 47 to be displayed to the user of the
mobile communication device. Interface device 47 is substantially
similar to the interface device 27 described above with reference
to FIG. 2.
[0059] In the event that no matching individual is found in local
advertisement device 46, the request device 44 requests
advertisement information from the advertisement device 14. This
request is performed is substantially the same manner as described
above with reference to FIGS. 1 and 2. That is the request is
generated by request device 44, transmitted to the advertisement
device 14, which provides requested advertisement information that
is received by the mobile communication device. In the present
embodiment, the identified telephone number is sent with the
request for advertisement information to the advertisement device
14. The advertisement device 14 provides requested advertisement
information based on the identified telephone number to tile
request device. The requested advertisement device is presented to
the user of the mobile communication device via the interface
device 47. In addition, the requested advertisement device and the
identified telephone number are stored in the local advertisement
device for future use. The requested advertisement information
includes a relevant period during which the requested advertisement
information is relevant to the owner of the identified phone
number. The requested advertisement information and identified
telephone number are stored in the local advertisement device at
least for the relevant time period.
[0060] A method for advertising in a mobile communication system
according to another embodiment of the present disclosure is
further described with reference to FIG. 7. At step S71, a
telephone number of an incoming request for connection to a mobile
communication device is identified. In step S72, the identified
telephone number is compared to telephone numbers of a plurality of
individuals, wherein the telephone numbers of the plurality of
individuals are stored in a local advertisement device along with
related advertisement information related to each of the plurality
of individuals. At step S73, specific advertisement information
related to a matching individual when the identified telephone
number matches the telephone number of the matching individual is
provided. At step S74, the specific advertisement information is
presented to a user of the mobile communication device with
notification information indicating the incoming request for
connection via an interface device.
[0061] Another embodiment of a system for advertising in a mobile
communication system is further described with reference to FIG. 8.
The system of FIG. 8 is substantially similar to that described
above with reference the FIGS. 1 and 2 and common reference numbers
are used to refer to common elements. The system of FIG. 8 further
includes a transmission/receiving device 81 for transmitting and
receiving information. In addition, a locating device 82, may be
included to determine the location of the mobile communication
device. Such a feature is commonly included in mobile communication
devices. Such devices commonly utilize satellite signals or signals
from the network provider to determine the location of the mobile
communication device 12. The system of FIG. 8 operates in
substantially the same manner as that described above with
reference to FIG. 1. The transmission/receiving 81 device transmits
and receives information including the request and the requested
identification information. Locating device 82 provides location
information that may be used to select the selected data presented
to the user via the interface device 27.
[0062] The selected advertisement information presented to the user
may be selected based on the location of the mobile communication
device. In this manner, the user may be presented with
advertisement information related to the area or neighborhood the
user is in. The selected advertisement information may be selected
based on the time of day, such that the user is presented with
advertisement information relevant to the time of clay. The
requested advertisement information from the advertisement device
14 may include preference information, indicating that certain
advertisement information is preferably presented to the user. For
example, in certain situations, a specific advertiser may wish to
have their advertisements displayed more often than others, the
preference information may be utilized to increase presentation of
such advertisement information.
[0063] The present disclosure may be conveniently implemented using
one or more conventional general purpose digital computers and/or
servers programmed according to the teachings of the present
specification. Appropriate software coding can readily be prepared
by skilled programmers based on the teachings of the present
disclosure. The present disclosure may also be implemented by the
preparation of application specific integrated circuits or by
interconnecting an appropriate network of conventional
components.
[0064] Numerous additional modifications and variations of the
present disclosure are possible in view of the above-teachings. It
is therefore to be understood that within the scope of the appended
claims, the present disclosure may be practiced other than as
specifically described herein.
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