U.S. patent application number 11/448451 was filed with the patent office on 2006-12-07 for merchandise display apparatus.
Invention is credited to Angela T. Champagne, Richard S. Champagne.
Application Number | 20060273706 11/448451 |
Document ID | / |
Family ID | 37493487 |
Filed Date | 2006-12-07 |
United States Patent
Application |
20060273706 |
Kind Code |
A1 |
Champagne; Richard S. ; et
al. |
December 7, 2006 |
Merchandise display apparatus
Abstract
A merchandise display apparatus having both refrigerated and
non-refrigerated sections for simultaneous display of complementary
perishable and non-perishable goods, such as groceries. The
refrigerated section can be extended or retracted to accommodate
different sizes and types of perishable goods to be displayed. A
computer processor controls temperature settings for the
refrigerated section, and permits display and/or printing of
recipes and other information of interest to consumers.
Inventors: |
Champagne; Richard S.;
(Leonville, LA) ; Champagne; Angela T.;
(Leonville, LA) |
Correspondence
Address: |
Ted M. Anthony
Suite 1600
600 Jefferson Street
Lafayette
LA
70501
US
|
Family ID: |
37493487 |
Appl. No.: |
11/448451 |
Filed: |
June 7, 2006 |
Related U.S. Patent Documents
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Application
Number |
Filing Date |
Patent Number |
|
|
60688116 |
Jun 7, 2005 |
|
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Current U.S.
Class: |
312/401 ; 62/246;
62/440 |
Current CPC
Class: |
F25D 23/12 20130101;
F25D 2500/02 20130101; A47F 3/0439 20130101; F25D 2400/16
20130101 |
Class at
Publication: |
312/401 ;
062/440; 062/246 |
International
Class: |
A47F 3/04 20060101
A47F003/04; A47B 96/04 20060101 A47B096/04; F25D 11/00 20060101
F25D011/00 |
Claims
1. A merchandise display apparatus comprising: a. a
non-refrigerated section having at least one shelf; and b. a
refrigerated section having at least one shelf, wherein the
vertical dimension of said refrigerated section is adjustable.
Description
CROSS REFERENCES TO RELATED APPLICATIONS
[0001] This application claims the benefit of U.S. Provisional
Patent Application No. 60/688,116 filed Jun. 7, 2005
STATEMENTS AS TO RIGHTS TO INVENTIONS MADE UNDER FEDERALLY
SPONSORED RESEARCH AND DEVELOPMENT
[0002] NONE
BACKGROUND OF THE INVENTION
[0003] 1. Field of the Invention
[0004] The present invention pertains to an apparatus used to
display merchandise in stores and other retail establishments. More
particularly, the present invention pertains to an apparatus that
can simultaneously display both perishable and non-perishable
merchandise. More particularly still, the present invention
pertains to a versatile apparatus having an adjustable compartment
for displaying perishable merchandise, as well as shelving for
displaying non-perishable merchandise.
[0005] 2. Brief Description of the Prior Art
[0006] Time spent planning and preparing meals has changed
significantly through the years. According to some estimates, the
average time spent on meal preparation has dropped from about 2
hours in the 1960's to approximately 15 minutes in the 1990's.
Simply put, modern consumers spend much less time planning and
preparing meals than in prior years. As a result, many modern
consumers also spend much less time in stores shopping for
groceries than in prior years.
[0007] This shift in shopping patterns has had an impact on the way
that groceries are marketed. In recent years, the retail grocery
industry has undergone a number of significant changes.
Conventional supermarkets have given way to mass merchants, dollar
stores and alternative format stores. Because of these changes,
conventional supermarkets, and particularly independent
supermarkets, must be more creative in meeting the needs of
customers.
[0008] Retail supermarkets have traditionally encouraged consumers
to traverse every aisle and, as a result, to pass through entire
stores. This design is intended to expose consumers to a wide
variety of goods. However, because of time demands and other
factors, modern consumers are generally less willing to browse
throughout entire stores in order to find particular items on a
shopping list. Because retailers have access to consumers for
shorter lengths of time, such retailers must find other ways to
market goods to consumers in an efficient and effective manner.
[0009] One way to efficiently and effectively market such goods is
to display complementary products together in common combinations.
When such complementary products are displayed together, consumers
are not required to navigate through an entire store in order to
find various items on a shopping list. Rather, when complementary
items are presented in the same basic location, there is an
increased likelihood that consumers will purchase multiple goods at
the same time. Moreover, the combined display can also promote
"impulse" buying, because consumers can be reminded of
complementary products while in the store. By way of example, but
not limitation, consumers entering a store to purchase milk may be
reminded of the need to purchase cereal when such cereal is
displayed in close proximity to the milk.
[0010] Consumers are also aided by combined display of
complementary merchandise in the same general location within
retail establishments. The combined display can provide creative
ideas to consumers regarding meal preparation ideas and/or product
combinations. The combined display of complementary merchandise can
also save busy consumers from having to search throughout an entire
store to locate desired goods.
[0011] Thus, there is a need for a merchandise display apparatus
that can be used to display complementary goods in the same general
location within a retail establishment. In many cases, perishable
goods may complement non-perishable goods, and vice versa.
Accordingly, there is also a need for a merchandise display
apparatus that can simultaneously accommodate both perishable and
non-perishable goods.
SUMMARY OF THE PRESENT INVENTION
[0012] The merchandise display apparatus of the present invention
comprises at least one refrigerated section for displaying
perishable goods, as well as at least one "standard" (i.e.,
non-refrigerated) section for displaying non-perishable goods. The
merchandise display apparatus of the present invention permits
cross merchandising of perishable and non-perishable grocery items
in a single location within a store or other retail
establishment.
[0013] Although the merchandise display apparatus of the present
invention can be used to market a wide variety of complementary
products, in one embodiment it can be used to display the main
ingredients of a total meal solution. As such, in the preferred
embodiment, the merchandise display apparatus of the present
invention can beneficially include a computer processor, together
with some combination of a monitor or other visual display means,
printer and Internet access. Such components can provide consumers
with recipes and/or other meal solutions, ideally incorporating
complementary ingredients contained within the merchandise display
apparatus.
[0014] In one embodiment, the merchandise display apparatus of the
present invention comprises a cabinet with an open-style lower
refrigerated section having at least one adjustable shelf for
displaying perishable items, and an upper section having at least
one non-refrigerated adjustable shelf for displaying non-perishable
items. In this embodiment, merchandise display units of the present
invention can be combined in clusters or groups, or positioned
individually at desired locations on a stand-alone basis. Moreover,
said merchandise display units can be positioned as "end cap"
units--that is, at the end of existing store aisles.
[0015] In an alternative embodiment, the merchandise display
apparatus of the present invention can be configured to fit within
standard store shelving units commonly found in supermarkets and/or
other retail establishments. This embodiment of the present
invention can be used with existing shelving, individually or in
multiples, to create an inline display. Specifically, this
embodiment of the present invention can be installed in tandem with
existing store shelving to cross merchandise perishable and
non-perishable items.
[0016] In both embodiments of the present invention, the
refrigerated section utilizes a self-contained refrigeration unit
or, alternatively, cold air can be supplied via umbilical lines
extending from the display unit to one or more remote refrigeration
supply unit(s).
[0017] The dimensions of the display units can be adjusted to meet
particular applications. However, in the preferred embodiment, the
dimensions of the stand-alone merchandise display apparatus is
approximately 52 inches wide by 72 inches tall. The shelves of the
refrigerated section are approximately 48 inches long and
approximately 15 inches deep, and said lower section is enclosed on
both sides with plexi-glass. The shelves of the non-refrigerated
section are approximately 48 inches long and 18 inches deep. In the
preferred embodiment, the shelves of the non-refrigerated section
would also have side panels to prevent merchandise from
falling.
[0018] In the preferred embodiment, the height of the refrigerated
lower section of the stand-alone merchandise display apparatus is
adjustable. The refrigerated lower section comprises a cabinet body
and a movable extension member attached to said cabinet body. The
movable extension member can be raised and lowered relative to said
cabinet body; in the preferred embodiment, the movable extension
member can be raised and lowered using at least one conventional
linear actuator. In the preferred embodiment, the height of the
refrigerated section can be adjusted in the range from 22 inches to
26 inches. The gap existing between the movable extension member
and the cabinet body is sealed with an adjustable boot gasket.
[0019] In the preferred embodiment of the present invention, a
control panel is provided at a convenient location on the
merchandise display apparatus. Actuation of the adjustable height
mechanism of the refrigerated section is controlled from this
control panel. Similarly, an interactive keyboard/touch pad with
press print option is provided. A monitor or other display device
and printer are also provided on the control panel. Internet
connectivity allows consumers to search out recipes for quick meal
solutions using the complementary products displayed in the present
invention. Additionally, a message device, such as a scrolling
marquee, is available to post messages and/or advertising.
[0020] The refrigeration unit is easily adaptable to differing
refrigeration requirements. A control device, ideally situated at a
convenient location, can be used to adjust the temperature of the
refrigerated section. In the preferred embodiment, the control
device will permit adjustment of the temperature in the
refrigerated section within a range between -10 degrees F. to 60
degrees F.
[0021] The merchandise display apparatus of the present invention
is more efficient than conventional open-style vertical
refrigerated merchandisers because the air curtain of the present
invention is only approximately 2 feet, whereas the air curtain for
conventional refrigerated merchandisers is approximately 5 to 6
feet. The merchandise display apparatus of the present invention is
also more energy efficient than conventional refrigeration units,
because the refrigerated section is in a lower operating
temperature zone.
[0022] In the preferred embodiment, the shelving and background of
the merchandise display apparatus are colored dark (e.g., black),
while the other portions have lighter coloring. Of course, other
color schemes may be chosen to suit surrounding decor. Casters
could be added as an option. Additionally, optional advertising
panels can be mounted on the sides and/or front portions of the
merchandise display apparatus of the present invention.
BRIEF DESCRIPTION OF THE DRAWINGS
[0023] FIG. 1 depicts a perspective view of the merchandise display
apparatus of the present invention.
[0024] FIG. 2 depicts a side plan view of the merchandise display
apparatus of the present invention.
[0025] FIG. 3 depicts a partial cut-away rear view of the
merchandise display apparatus of the present invention.
DETAILED DESCRIPTION OF A PREFERRED EMBODIMENT OF THE INVENTION
[0026] Referring to the drawings, FIG. 1 depicts a perspective view
of the merchandise display apparatus 10 of the present invention.
Merchandise display apparatus 10 comprises lower refrigerated
section 20 for displaying perishable goods, as well as upper
non-refrigerated section 30 for displaying non-perishable goods.
Merchandise display apparatus 10 of the present invention permits
cross merchandising of perishable and non-perishable goods, such as
grocery items, in a single location within a store or other retail
establishment.
[0027] In a stand-alone embodiment of the present invention,
merchandise display apparatus 10 comprises a basic cabinet. Lower
refrigerated section 20, which is situated at the base of
merchandise display apparatus 10, has an open face and at least one
adjustable shelf 21 for displaying perishable items. Upper
non-refrigerated section 30 is situated above lower refrigerated
section 20 and has at least one non-refrigerated adjustable shelf
31 for displaying non-perishable items. In this embodiment,
merchandise display units 10 can be combined in clusters or groups,
or positioned individually at desired locations on a stand-alone
basis. If desired, merchandise display unit 10 can be positioned at
the end of an existing store aisle.
[0028] Although the merchandise display apparatus 10 of the present
invention can be used to market a wide variety of complementary
products, in one embodiment it can be used to display main
ingredients of a total meal solution or other beneficial
information. As such, in the preferred embodiment, merchandise
display apparatus 10 of the present invention can beneficially
include a computer processor (not shown in FIG. 1), together with
information display apparatus 11, monitor 12, printer 13 and data
input device 14. Among other functions, such components can provide
consumers with recipes and/or other meal solutions, ideally
incorporating complementary ingredients contained within the
merchandise display apparatus.
[0029] In the preferred embodiment, information display apparatus
11 can be one of any number of electronic display means known in
the art, such as a programmable scrolling sign or the like. Monitor
12 can be a simple output display device, or an interactive touch
screen. In the preferred embodiment, data input device 14 is a
computer keyboard. Ideally, optional information display apparatus
11, monitor 12, printer 13 and/or input device 14 are connected to
a computer processor (not shown in FIG. 1) to provide an integrated
information system.
[0030] Although FIG. 1 depicts a stand-alone embodiment of
merchandise display apparatus 10 of the present invention, in an
alternative embodiment the merchandise display apparatus 10 can be
configured to fit within standard shelving units commonly found in
supermarkets and/or other retail establishments. Such an
alternative embodiment of the present invention can be used with
existing shelving, individually or in multiples, to create an
inline display--if desired, such merchandise display units can be
positioned along an entire store aisle, or portion thereof, to
replace conventional shelving. Specifically, this embodiment of the
present invention can be installed in tandem with existing store
shelving to cross merchandise perishable and non-perishable
items.
[0031] Still referring to FIG. 1, in the preferred embodiment,
lower refrigerated section 20 utilizes a self-contained
refrigeration unit 22 of a type commonly known in the art.
Alternatively, if desired to fit a particular application, cold air
can be supplied via umbilical lines extending from merchandise
display apparatus 10 to one or more remote refrigeration supply
unit(s).
[0032] The dimensions of merchandise display apparatus 10 can be
adjusted to meet any number of different applications. However, in
the preferred embodiment, the dimensions of the stand-alone
merchandise display apparatus 10 is approximately 52 inches wide by
72 inches tall. At least one adjustable shelf 21 of lower
refrigerated section 20 are approximately 48 inches long and
approximately 15 inches deep, and said lower section 20 is enclosed
on both sides with plexi-glass panels 23. At least one adjustable
shelf 31 of non-refrigerated upper section 30 are approximately 48
inches long and 18 inches deep, and are adjustably mounted to
upright corner posts 33. In the preferred embodiment, adjustable
shelves 31 of the upper non-refrigerated section 30 also have side
panels 32 to prevent merchandise from falling.
[0033] In the preferred embodiment, the height of lower
refrigerated section 20 of merchandise display apparatus 10 is
adjustable. Lower refrigerated section comprises cabinet body 20a
and a movable extension member 20b slidably received within said
cabinet body 20a. Movable extension member 20b can be raised and
lowered relative to cabinet body 20a to adjust the overall height
dimension of lower refrigerated section 20. In the preferred
embodiment, the height of lower refrigerated section 20 can be
adjusted within a range between 22 inches and 26 inches. Although
not depicted in FIG. 1, in the preferred embodiment movable
extension member 20b is raised and lowered using at least one
conventional linear actuator. Further, the gap existing between the
movable extension member 20b and cabinet body 20a is sealed with a
conventional sealing means, such as an adjustable boot gasket.
[0034] FIG. 2 depicts a side view of the merchandise display
apparatus 10 of the present invention. Merchandise display
apparatus 10 comprises lower refrigerated section 20 for displaying
perishable goods, as well as upper non-refrigerated section 30 for
displaying non-perishable goods. Lower refrigerated section 20,
which is situated at the base of merchandise display apparatus 10,
has an open front face and at least one adjustable shelf 21 for
displaying perishable items. Upper non-refrigerated section 30 is
situated above lower refrigerated section 20 and has at least one
non-refrigerated adjustable shelf 31, mounted on upright corner
posts 33, for displaying non-perishable items. Lower refrigerated
section 20 has side panel 23 (ideally made of plexi-glass or other
transparent material), while upper non-refrigerated section 30 has
removable side panel 32 (shown removed) to prevent merchandise from
falling. Removable side panel 32 can provide a surface for
advertising or product promotion, especially when merchandise
display apparatus 10 is positioned in an end-cap application.
[0035] Still referring to FIG. 2, the height of lower refrigerated
section 20 of merchandise display apparatus 10 is adjustable. Lower
refrigerated section 20 comprises cabinet body 20a and movable
extension member 20b slidably received within the upper portion of
said cabinet body 20a. Movable extension member 20b can be raised
and lowered relative to cabinet body 20a to adjust the overall
height dimension of lower refrigerated section 20. Such height
adjustability permits great flexibility in connection with sizes
and types of non-perishable goods that can be displayed within
lower refrigerated section 20.
[0036] Referring to FIG. 3, movable extension member 20b is
slidably received within the upper portion of cabinet body 20a.
Movable extension member 20b can be raised and lowered relative to
cabinet body 20a to adjust the overall height dimension of lower
refrigerated section 20 using linear actuators 24. Further, any gap
or space existing between movable extension member 20b and cabinet
body 20a is sealed with a conventional sealing means, such as
adjustable boot gasket 25.
[0037] Still referring to FIG. 3, in the preferred embodiment of
the present invention, a space is provided in the base of lower
refrigerated section 20 to house computer processor 15 having
Internet connectivity means, such as modem 16. Actuation of linear
actuators 24 can be controlled from a separate control panel in
this area or, alternatively, using computer processor 15, input
device 14 and/or monitor 12.
[0038] The refrigeration performance of merchandise display
apparatus 10 is easily adaptable to differing refrigeration
requirements. In the preferred embodiment, computer processor 15
can be used to adjust the temperature of lower refrigerated section
20. In the preferred embodiment, the temperature of the lower
refrigerated section can be adjusted within a range between minus
10 degrees F. to 60 degrees F. Further, a plurality of pre-set
temperature levels can be programmed within computer processor 15
efficiently switch between different types of perishable goods to
be displayed within the lower refrigerated section 20. The
performance of merchandise display apparatus 10 of the present
invention is more efficient than conventional open-style vertical
refrigerated merchandisers because the air curtain of the present
invention is only approximately 2 feet, whereas the air curtain for
conventional refrigerated merchandisers is approximately 5 to 6
feet. The merchandise display apparatus of the present invention is
also more energy efficient than conventional refrigeration units,
because the refrigerated section is in a lower operating
temperature zone.
[0039] Whereas the invention is herein described with respect to a
preferred embodiment, it should be realized that the above
described and other various changes may be made without departing
from the essential contributions to the art made by teachings
hereof.
* * * * *