U.S. patent application number 11/122198 was filed with the patent office on 2006-11-09 for display carton and method for displaying product using same.
Invention is credited to Paul J. Oppenheim, John Rosenbaum, Randy L. Wood.
Application Number | 20060249565 11/122198 |
Document ID | / |
Family ID | 37393193 |
Filed Date | 2006-11-09 |
United States Patent
Application |
20060249565 |
Kind Code |
A1 |
Wood; Randy L. ; et
al. |
November 9, 2006 |
Display carton and method for displaying product using same
Abstract
A display carton, a corrugated fiberboard unitary blank for
forming same, and a method for displaying product using the display
carton are presented. The display carton generally includes a
rectangular bottom, triangular shaped columns connected to and
extending upwardly from the tray bottom. The display carton further
includes a tray lip connected to the tray bottom at the peripheral
edges of the tray bottom and extending upwardly from the tray
bottom. The display carton may include triangular shaped gussets
between the upper edge of the tray lip and the columns. The display
carton provides four substantially open upright walls whereby a
method of displaying product to a consumer is provided. The product
contained in the display carton and the product main labels are
viewable and accessible regardless of the upright wall orientation
of the display carton relative to a consumer. The display carton
may be assembled by folding a unitary blank fabricated from a sheet
of corrugated fiberboard.
Inventors: |
Wood; Randy L.; (Pleasanton,
CA) ; Oppenheim; Paul J.; (San Ramon, CA) ;
Rosenbaum; John; (Indianapolis, IN) |
Correspondence
Address: |
RICH NIEHUSER;THE CLOROX COMPANY
1221 BROADWAY
OAKLAND
CA
94612
US
|
Family ID: |
37393193 |
Appl. No.: |
11/122198 |
Filed: |
May 3, 2005 |
Current U.S.
Class: |
229/164 ;
229/191; 229/918 |
Current CPC
Class: |
B65D 5/002 20130101 |
Class at
Publication: |
229/164 ;
229/918; 229/191 |
International
Class: |
B65D 5/28 20060101
B65D005/28 |
Claims
1. A unitary blank formable into a display carton, said unitary
blank comprising: a bottom panel; a pair of face panels foldably
connected to said bottom panel, each of said pair of face panels
defining a face extension and a bottom extension; wherein each of
said pair of face panels further defines a pair of columns, each of
said pair of columns being foldably connected to said bottom panel;
and a pair of side panels foldably connected to said bottom panel,
each of said pair of side panels defining a side extension.
2. The unitary blank of claim 1 wherein said unitary blank
comprises corrugated fiberboard.
3. The unitary blank of claim 1 wherein said unitary blank is
configured as a rectangular sheet.
4. The unitary blank of claim 1 wherein said face extensions are
foldable to overlap a corresponding one of said pair of face
panels.
5. The unitary blank of claim 1 wherein said bottom extensions are
foldable to overlap said bottom panel.
6. The unitary blank of claim 1 wherein said side extensions are
foldable to overlap a corresponding one of said pair of face
panels.
7. The unitary blank of claim 1 wherein said columns comprise: a
column first face; a column second face foldably coupled to said
column first face; a column third face foldably coupled to said
column second face; and a column face panel extension foldably
coupled to said column third face.
8. The unitary blank of claim 7 wherein said column face panel
extension is foldable to overlap said column first face.
9. A display carton comprising: a bottom panel configured as a
rectangular sheet; a pair of face panels each of said pair of face
panels being configured as a rectangular sheet and each of said
pair of face panels being foldably connected to said bottom panel;
wherein each of said pair of face panels has a pair of spaced apart
face extension cut-lines defining a face extension, a bottom
extension, and a pair of column first faces; wherein said face
extensions are folded to overlap a corresponding one of said pair
of face panels; wherein said bottom extensions are folded to
overlap said bottom panel; wherein each of said pair of face panels
has a pair of column cut-lines, each of said pair of column
cut-lines defining a column second face foldably connected to a one
of said pair of column first faces, defining a column third face
foldably connected to of said column second face, and defining a
column face panel extension foldably connected to said column third
face; wherein said column face panel extensions are folded to
overlap one of said pair of column first faces; a pair of side
panels each of said pair of side panels being configured as a
rectangular sheet and each of said pair of side panels being
foldably connected to said bottom panel; wherein each of said pair
of side panels has a pair of spaced apart side panel cut-lines
defining a side panel extension and defining a pair of side panel
column extensions; wherein said side extensions are folded to
overlap a corresponding one of said pair of side panels; and
wherein each of said pair of side panel column extensions is folded
to overlap one of said column second faces.
10. The display carton of claim 9 wherein said display carton is
formed from a folded unitary blank.
11. The display carton of claim 9 wherein said face extensions are
secured to a corresponding one of said pair of face panels by
adhesive.
12. The display carton of claim 9 wherein said bottom panel
extensions are secured to said bottom panel by adhesive.
13. The display carton of claim 9 wherein said side extensions are
secured to a corresponding one of said pair of side panels by
adhesive.
14. The display carton of claim 9 wherein said column face panel
extensions are secured to said column first faces by adhesive.
15. The display carton of claim 9 wherein said side panel column
extensions are secured to said column second faces by adhesive.
16. The display carton of claim 9 wherein said face extension
cut-lines further define a pair of face panel gussets 146 adjacent
each of said pair of column first faces 114 of each of said pair of
face panels 104.
17. The display carton of claim 9 wherein said side panel cut-lines
further define a pair of side panel gussets adjacent each of said
pair of side panel column extensions of each of said pair of side
panels.
18. A method of displaying a product comprising: fabricating one or
more unitary blanks as in claim 1; folding and assembling said one
or more unitary blanks to form one or more display cartons having
substantially open upright walls; placing products in said one or
more display cartons such that a main label on said products faces
toward said substantially open upright walls; presenting said one
or more display cartons to a consumer.
20. The method of displaying product of claim 18 further
comprising: palletizing said one or more display cartons on a
pallet; presenting said pallet to a consumer.
21. The method of displaying product of claim 20 wherein a said
main label is visible to said consumer.
Description
BACKGROUND OF THE INVENTION
[0001] 1. Field of the Invention
[0002] The present invention relates to display cartons. More
particularly, the present invention relates to a product display
carton that has substantially opened upright walls that provide a
view of the main label of products contained in the display carton
regardless of orientation of the display carton presentation.
[0003] 2. Description of the Related Art
[0004] Shipping boxes or cartons are well known in the art and are
designed to contain objects for convenient transport. The
transported objects are removed at arrival by lifting the objects
out of an opened carton. Shipping cartons are typically made from a
sheet of corrugated kraft material, oftentimes referred to as
corrugated fiberboard.
[0005] Shipping cartons are used to transport consumer products to
retail stores. After arrival at the retail store, individual
products are removed from the shipping carton and placed on a shelf
in the store for presentation to a retail consumer. When placed on
the shelf, products are typically oriented such that the main label
of the product, or a secondary package enclosing and containing the
product, faces the consumer.
[0006] Owing in part to the popularity of the so-called "club"
stores, it is increasingly desirable to display packaged products
in the same carton in which they are shipped. Such shipping/display
cartons, hereinafter simply display cartons, eliminate the need for
removing individual products from the display carton and stacking
them on a shelf.
[0007] Further, in club stores, there is an increase in consumer
demand for products packaged in larger unit volumes. The demand for
larger packages has resulted in a need for suitable display cartons
for such packages. Among the problems with which the packaging
engineer must deal in devising suitable display cartons, is the
increased weight which such cartons must be capable of holding.
[0008] A number of improvements were made in the prior art display
cartons to address these issues. For example, Vesborg, U.S. Pat.
No. 4,382,504 is directed to a transport and display container.
Spamer, U.S. Pat. No. 5,039,002 is directed to a case for
displaying articles in retail outlets, which is preferably formed
of corrugated plastic or fiberboard material. DeMott, U.S. Pat. No.
5,277,360 is directed to a stackable container having a display
opening. Locking slots and locking tabs are illustrated. Edgerton
et al., U.S. Pat. No. 5,372,299 is directed to a combined product
shipping and display box. Carr et al., U.S. Pat. No. 5,718,337
discloses a carton for a bag stack.
[0009] Display cartons are often stacked on pallets for more
convenient and efficient transport to retail stores, especially to
club stores, which typically turn over more product than
traditional retail stores. Often, whole pallets of product in
display cartons are placed in the aisles of club stores for
presentation to consumers. The display cartons are opened so the
contained products are directly accessible to consumers, who remove
an individual product package from the opened display cartons.
[0010] Because of the special problems which heavier products
present, display cartons that may have been appropriate for
products packaged in smaller unit volumes, may not be sufficiently
durable, strong, or convenient for use in connection with products
in larger unit volume packages. Further, when presented to
consumers in palletized display cartons, many of the main labels of
the individual products were not presented to the consumer.
[0011] There remains a need for a display carton that is
sufficiently durable, strong, and convenient for use in connection
with larger product packages that would facilitate removal of the
product without having to lift the product completely out of the
display carton. Further, there remains a need for a display carton
that presents to a consumer the main label of the products that it
contains regardless of the orientation of the presentation of the
display carton to the consumer. Further, when palletized, it would
be advantageous if the stacked display cartons presented the main
label of the product they contain to the consumer regardless of the
stack pattern of the display cartons on the pallet.
SUMMARY OF THE INVENTION
[0012] A display carton in accordance with the principles of the
present invention avoids the limitations of and provides advantages
over prior art display cartons. As is well known to those of
ordinary skill in the art, a corrugated display carton is
advantageously initially formed by cutting the display carton from
a sheet of planar corrugated fiberboard stock. If the entire
display carton can be cut as one piece, the piece is referred to as
a unitary blank for the display carton. A display carton in
accordance with the principles of the present invention, a
corrugated fiberboard unitary blank for forming the display carton,
and a method for displaying product using the display carton are
presented.
[0013] The display carton generally includes a rectangular bottom
panel and columns, triangularly shaped in lateral cross-section,
connected to and extending upwardly from the bottom panel at its
four corners. The display carton further includes a lip between the
corner columns. The lip is made up of upright walls comprising a
pair of opposing upright face panels and a pair of opposing upright
side panels connected to the bottom panel. In one embodiment,
gussets between the lip and the columns support and strengthen the
columns against buckling under load. The display carton provides
four substantially open upright walls whereby a method of
displaying product is provided. Product contained in the display
carton is viewable and accessible regardless of which upright wall
of the display carton is presented to a viewer.
[0014] According to the practice of one embodiment of this
invention, a corrugated fiberboard display carton is fashioned from
a unitary blank, with the display carton, when assembled, being in
the general form of an opened-top rectangular box having
substantially open upright walls. The display carton need not be
formed from a unitary blank. In one embodiment, the display carton
may be formed from more than one piece that are coupled to form the
blank from which the display carton is assembled. The assembled
display carton generally defines the boundaries of a hollow
interior portion in which consumer products are disposed. When it
is said herein that the upright walls are substantially open, it is
meant that the upright walls of a display carton are sufficiently
open for a consumer to observe at least a portion of a product main
label so that the product may be identified by the consumer. Said
another way, the upright walls form a lip that extends upwardly
from the bottom panel for a distance less than the upward extent of
the display carton columns.
[0015] More particularly, the display carton includes a bottom
panel, a pair of opposed face panels and a pair of opposed side
panels. All of the panels are generally configured as rectangular
sheets. One of the pair of face panels is foldably connected to the
bottom panel at a face peripheral edge of the bottom panel and the
other face panel is foldably connected to the bottom panel at an
opposite face peripheral edge of the bottom panel. One of the pair
of side panels is foldably connected to the bottom panel at a side
peripheral edge of the bottom panel and the other side panel is
foldably connected to the bottom panel at an opposite side
peripheral edge of the bottom panel.
[0016] Each of the pair of face panels has a pair of cut-lines that
define a face extension, a bottom extension, and a pair of columns.
When assembled, the display carton includes four upright columns,
i.e., a pair of columns for each of the pair of face panels. One
column is located at each of the four rectangular corners of the
bottom panel.
[0017] Each face extension is foldably connected to its
corresponding face panel such that the face extension may be made
to overlap its face panel. Each bottom extension is foldably
connected to its corresponding face extension such that both bottom
extensions may be made to overlap the bottom panel. Each side
extension is foldably connected to its corresponding side panel
such that the side extension may be made to overlap its side
panel.
[0018] According to the present invention, products disposed in the
display carton, are easily accessed both visually and physically
through the substantially open upright walls of the display
carton.
BRIEF DESCRIPTION OF THE DRAWINGS
[0019] The foregoing aspects and others will be readily appreciated
by the skilled artisan from the following description of
illustrative embodiments when read in conjunction with the
accompanying drawings, wherein:
[0020] FIG. 1 is a perspective view of an assembled display carton
in accordance with the principles of the present invention;
[0021] FIG. 2A is face panel elevation view of the display carton
of FIG. 1;
[0022] FIG. 2B is a side panel elevation view of the display carton
of FIG. 1;
[0023] FIG. 3 is a plan view of a unitary blank used to form the
display carton of FIG. 1; and
[0024] FIG. 4 is a process flow diagram of a method of displaying
product using the display carton of FIG. 1.
[0025] Reference will now be made to the drawings wherein like
numerals refer to like parts throughout. As used herein, positional
terms, such as "bottom", "top" and the like, and directional terms,
such as "up", "down" and the like, are employed for ease of
description in conjunction with the drawings. Further, the terms
"interior", "inwardly", and the like, refer to positions and
directions toward the geometric center of embodiments of the
present invention and designated parts thereof. The terms
"exterior", "outwardly", and the like, refer to positions and
directions away from the geometric center. None of these terms is
meant to indicate that the described components must have a
specific orientation except when specifically set forth.
[0026] For simplicity of presentation, identical duplicate elements
in the Figures are not labeled, although it is understood that
these unlabeled elements are to be considered equivalent to
duplicated labeled elements.
DETAILED DESCRIPTION
[0027] In one embodiment, a display carton, a corrugated fiberboard
unitary blank for forming same, and a method for displaying product
using the display carton are presented. The display carton
generally includes a rectangular bottom, triangular shaped columns
connected to and extending upwardly from the tray bottom. The
display carton further includes a tray lip connected to the tray
bottom at the peripheral edges of the tray bottom and extending
upwardly from the tray bottom, and may include triangular shaped
gussets between the upper edge of the tray lip and the columns. The
display carton provides substantially open upright walls whereby a
method of displaying product is provided such that product
contained in the display carton is viewable and accessible
regardless of the upright wall orientation of the display carton
relative to a viewer.
[0028] More particularly, FIG. 1 is a perspective view of an
assembled display carton 100 in accordance with the principle of
the present invention. FIG. 2A is a face panel elevation view of
the display carton of FIG. 1, and FIG. 2B is a side panel elevation
view of the display carton of FIG. 1. In FIGS. 2A and 2B, dashed
lines indicate hidden surfaces or edges of display carton 100. As
described more fully below with reference to FIG. 3, display carton
100 is formed from a unitary blank 300 (FIG. 3).
[0029] Referring to FIGS. 1, 2A and 2B together, in one embodiment,
display carton 100 includes a bottom panel 102, (FIG. 1) generally
configured as a rectangular planar surface or sheet, a pair of face
panels 104 (FIGS. 1 and 2A), generally configured as rectangular
planar surfaces, foldably connected to bottom panel 102 and folded
to extend upwardly from opposite face peripheral edges of bottom
panel 102. Display carton 100 further includes a pair of side
panels 136 (FIGS. 1 and 2B) foldably connected to bottom panel 102
and folded to extend upwardly from opposite side peripheral edges
of bottom panel 102.
[0030] As shown in FIG. 1 and as explained more fully below with
reference to FIG. 3, each of the pair of opposing face panels 104
defines a corresponding face extension 110 (FIGS. 1 and 2A) and a
bottom extension 112 (FIG. 1). As used herein a first element and a
second element are said to be corresponding whenever the second
element is delimited as a portion of and defined by the first
element. Each face extension 110 is folded to overlap its
corresponding face panel 104 and both bottom extensions 112 are
folded to overlap bottom panel 102. In addition, each of the pair
of opposing side panels 136 defines a corresponding side panel
extension 142. Each side panel extension 142 (FIGS. 1 and 2B) is
folded to overlap its corresponding side panel 136.
[0031] Display carton 100 further includes four columns 122, made
up of faces folded to be generally configured as a triangle in
lateral cross-section, and located at the rectangular corners of
bottom panel 102. Each of the pair of face panels 104 defines a
pair of columns 122, each of the pair of columns 122 being foldably
connected to and folded to extend upwardly from bottom panel 102.
As shown in FIG. 1, display carton 100 provides a lip 123 made up
of substantially opened upright walls comprising face panels 104
and side panels 136 that allow a consumer to view product contained
in display carton 100 regardless of the orientation of display
carton 100 presented to the consumer. Both visual and physical
access to the interior of display carton 100 is provided.
Accordingly, display carton 100 of the present invention comprises
a body having a hollow interior portion adapted to contain
products.
[0032] FIG. 3 shows a unitary blank 300 of corrugated fiberboard or
other stiff, resilient, and foldable sheet material used to form
display carton 100 of FIG. 1. Unitary blank 300 may be cut from
stock corrugated fiberboard as one piece. In the embodiment shown
in FIG. 3, unitary blank 300 is generally rectangular in form and
divided into portions along cut-lines and fold-lines, such as face
extension cut-lines 108 and face panel fold-lines 106. In FIG. 3,
dashed lines indicate scoring lines on the top surface of unitary
blank 300, dotted lines indicate perforation lines on the bottom
surface of unitary blank 300, and solid lines indicate cuts
entirely through the corrugated fiberboard from which unitary blank
300 is formed. Scoring lines are indentations formed in the surface
of the fiberboard stock. Perforation lines are spaced apart cuts
partially through the fiberboard stock. Those of ordinary skill in
the art recognize that score and perforation lines facilitate
folding of corrugated fiberboard stock or similar sheet materials
used in display cartons. In other embodiments display carton 100
may be assembled from more than one piece of corrugated fiberboard
stock that have been coupled together to form a structure similar
to unitary blank 100.
[0033] Referring now to FIGS. 1 and 3 together, in one embodiment
unitary blank 300 is configured as a scored and cut rectangular
sheet of corrugated fiberboard formable into display carton 100
(FIG. 1). Unitary blank 300 includes a bottom panel 102 and a pair
of face panels 104 foldably connected along face panel fold-line
106 to opposite face peripheral edges of bottom panel 102. In this
embodiment, bottom panel 102 and both face panels 104 are
configured as rectangular sheets.
[0034] Each of the pair of face panels 104 has a pair of spaced
apart face extension cut-lines 108 defining a face extension 110, a
bottom extension 112, and a pair of column first faces 114. Face
extensions 110 are foldable along a face extension fold-line 116 to
overlap a corresponding one of the pair of face panels 104. In one
embodiment, face extension 110 is folded and secured to face panel
104 with adhesive when unitary blank 300 is folded and assembled to
form display carton 100.
[0035] Further, bottom extensions 112 are foldable along a bottom
extension fold-line 118 to overlap bottom panel 102. In one
embodiment, bottom extensions 112 are folded and secured to bottom
panel 102 with adhesive when unitary blank 300 is folded and
assembled to form display carton 100. Each of the pair of column
first faces 114 is foldable along face panel fold-line 106 to
extend upwardly from bottom panel 102.
[0036] In one embodiment, face extension cut-lines 108 may further
define a pair of face panel gussets 146 adjacent each of the pair
of column first faces 114 of each of the pair of face panels 104.
Face panel gussets 114 are generally configured as triangles and
are intended to strengthen columns 122 against buckling laterally
along face panel 104 when unitary blank 300 is assembled to form
display carton 100.
[0037] Each of the pair of face panels 104 has a pair of column
cut-lines 120, each of the pair of column cut-lines 120 defining a
column second face 124 foldably connected to one of the pair of
column first faces 114 at column second face fold-line 126.
Further, each of the pair of column cut-lines 120 defines a column
third face 128 foldably connected to column second face 124 at
column third face fold-line 126. Still further, each of the pair of
column cut-lines 120 defines a column face panel extension 132
foldably connected to column third face 128 at a column face panel
extension fold-line 134. Column face panel extension 132 is folded
to overlap column first face 114 and may be secured to column first
face 114 with adhesive when unitary blank is folded and assembled
to form display carton 100. Together column first face 114, column
second face 124 and column third face 128 form column 122, and
column face panel extension 132 is foldable to overlap column first
face 114 when face panel 104 is folded to extend upwardly from
bottom panel 102 (FIG. 1) to form display carton 100.
[0038] Unitary blank 300 further includes a pair of opposing side
panels 136 each of the pair of side panels 136 being configured as
a rectangular sheet, and each of the pair of side panels 136 being
foldably connected to bottom panel 102 along a side panel fold-line
138 at opposite side peripheral edges of bottom panel 102. Each of
the pair of side panels 136 has a pair of spaced apart side panel
cut-lines 140 defining a side panel extension 142 and defining a
pair of side panel column extensions 148. When side panel 136 is
folded along side panel fold-line 138 to extend upwardly from
bottom panel 102, each side panel column extension 148 overlaps a
respective column second face 124. In one embodiment, side panel
column extensions 148 are secured to respective column second faces
124 by adhesive when unitary blank 300 is folded and assembled to
form display carton 100.
[0039] In one embodiment, side panel cut-lines 140 may further
define a pair of side panel gussets 150 adjacent each of the pair
of side panel column extensions 148 of each of the pair of side
panels 136. Side panel gussets 114 are generally configured as
triangles and are intended to strengthen columns 122 against
buckling laterally along side panel 136 when unitary blank 300 is
assembled to form display carton 100.
[0040] Further, each of the pair of side panel column extensions
148 is foldable along a side panel extension fold-line 144 to
overlap a corresponding one of the pair of side panels 136. In one
embodiment, side panel column extensions 148 are secured to
corresponding side panel 136 with adhesive when unitary blank 300
is folded and assembled to form display carton 100.
[0041] When display carton 100 is formed from unitary blank 300 as
described and shown, an advantageous method of displaying product
is provided. FIG. 4 is a process flow diagram for a method 460 of
displaying product in accordance with the principles of the present
invention utilizing display carton 100 shown in FIG. 1. Referring
to FIGS. 1 and 4 together, start operation 462 commences the
display of product utilizing the embodiment of display carton 100
shown in FIG. 1.
[0042] Start operation 462 transfers to fabricate unitary blank
operation 464. When it is stated herein that a first operation
transfers to a second operation, those of skill in the art
understand that the first operation is completed and the second
operation is started. In one embodiment, unitary blank 300 is, as
noted, fabricated from a sheet of corrugated fiberboard stock. In
operation 464 and in a manner well known to those of ordinary skill
in the art, unitary blank 300 is cut out from the corrugated
fiberboard stock and the fold-lines, perforations and cut-lines
described above are made. After unitary blank 300 is fabricated,
operation 464 transfers to fold and assemble unitary blank
operation 466.
[0043] In operation 466, each of the pair of face panels 104 is
folded along face panel fold-lines 106 to extend upwardly from
opposite face peripheral edges of bottom panel 102. Next, face
extensions 110 are folded along face extension fold-lines 116 to
overlap a corresponding one of the pair of face panels 104.
Further, in operation 466 bottom extensions 112 are folded along
bottom extension fold-lines 118 to overlap bottom panel 102. Next,
the four columns 122 are formed from respective column first faces
114, column second faces 124, and column third faces 128 folded
along respective column second face fold-lines 126 and column third
face fold-lines 130 to form a triangularly shaped structure. Column
face panel extensions 132 of columns 122 are next folded along
column face panel extension fold-lines 134 to overlap respective
column first faces 114. Next, each of the pair of side panels 136
is folded along side panel fold-line 138 at opposite side
peripheral edges of bottom panel 102 to extend upwardly from bottom
panel 102. When side panels 136 are folded upwardly as described,
side panel column extensions 148 overlap respective column second
faces 124. Finally, side panel extensions 142 are folded along side
panel extension fold-lines 144 to overlap a corresponding one of
the pair of side panels 136. As noted, any of the above-described
overlaps may be secured with adhesive at assembly of display carton
100. At completion of operation 466, unitary blank 300 has been
assembled into display carton 100 having an interior space adapted
to dispose products for display. Further, after assembly, display
carton 100 has four substantially opened upright walls, i.e., face
panels 104 and side panels 136 form lip 123 (FIG. 1) that extends
upwardly from bottom panel 102 for a distance less than the upward
extent of display carton columns 122. At complete assembly of
display carton 100, operation 466 transfers to place product in
assembled display carton operation 468.
[0044] In operation 468, product in primary packaging, such as
individual bottles or boxes, is placed in assembled display carton
100. In one embodiment, the product to be disposed in and presented
from display carton 100 is positioned such that the main label of
the primary package faces outwardly from display carton 100 toward
either face panel 104 or side panel 136, which, as described, are
substantially opened after assembly of display carton 100 from
unitary blank 300. Thus, a purchaser of product displayed in
display carton 100 may readily view and retrieve a primary package
of product from display carton 100. If product is to be displayed
only from display cartons 100, operation 468 transfers to end
operation 474. However, if multiple display cartons 100 are to be
palletized, after product is placed in display carton 100,
operation 468 transfers to palletize display cartons operation
470.
[0045] In operation 470, one or more display cartons 100 having
product disposed therein, as described in operation 468 above, are
placed on a pallet for shipment to a retail store such as a club
store. Since, as described in operation 468, the main label of the
products face outwardly from display carton 100 toward either face
panel 104 or side panel 136, a ready view of the main labels of the
products is secured. It does not matter how display cartons 100 are
configured on the pallet. The optimum layout of display cartons 100
on a pallet may be pursued without regard to product main label
display. After, display carton 100 are palletized, operation 470
transfers to present pallet containing display cartons to consumer
operation 472.
[0046] In operation 472, the pallet containing one or more display
cartons 100 is placed before the consumer, in, for example, the
aisles of a club store. By this means, the products are always
presented to the consumer with the main label facing the consumer.
After pallets containing display cartons 100 are placed before the
consumer, Method 460 ends at end operation 474. Thus, by method
460, a purchaser of product displayed in display carton 100 may
readily view and retrieve a primary package of the product from
display carton 100.
[0047] From this disclosure, one of ordinary skill in the art would
recognize that other conventional materials and fabrication
techniques could be substituted. Also based on this disclosure, the
person of ordinary skill in the art would further recognize that
the relative proportions of the components illustrated could be
varied without departing from the spirit and scope of the
invention.
* * * * *