U.S. patent application number 11/260064 was filed with the patent office on 2006-08-03 for method and distribution channel for creating ancillary revenue streams from related media content.
This patent application is currently assigned to Warner Bros. Entertainment Inc.. Invention is credited to Lisa Gregorian, Craig Hunegs.
Application Number | 20060174316 11/260064 |
Document ID | / |
Family ID | 36758196 |
Filed Date | 2006-08-03 |
United States Patent
Application |
20060174316 |
Kind Code |
A1 |
Gregorian; Lisa ; et
al. |
August 3, 2006 |
Method and distribution channel for creating ancillary revenue
streams from related media content
Abstract
A method for creating revenue for content related to a broadcast
program and a related subscription distribution channel and web
page. The method includes providing a subscription distribution
channel that is accessible by a user, obtaining the content related
to the broadcast program, and making the content available to the
user via the subscription distribution channel.
Inventors: |
Gregorian; Lisa; (Studio
City, CA) ; Hunegs; Craig; (Santa Monica,
CA) |
Correspondence
Address: |
SHEPPARD, MULLIN, RICHTER & HAMPTON LLP
333 SOUTH HOPE STREET
48TH FLOOR
LOS ANGELES
CA
90071-1448
US
|
Assignee: |
Warner Bros. Entertainment
Inc.
|
Family ID: |
36758196 |
Appl. No.: |
11/260064 |
Filed: |
October 26, 2005 |
Related U.S. Patent Documents
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Application
Number |
Filing Date |
Patent Number |
|
|
60622266 |
Oct 26, 2004 |
|
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|
Current U.S.
Class: |
725/141 ;
348/E5.104; 348/E7.054; 725/112; 725/113; 725/133; 725/37; 725/38;
725/39 |
Current CPC
Class: |
H04N 21/4316 20130101;
H04N 21/812 20130101; H04N 21/2543 20130101; H04N 21/478 20130101;
H04N 21/2541 20130101; H04N 21/2668 20130101; H04N 21/8586
20130101; H04N 21/4782 20130101; H04N 21/8133 20130101; H04N 7/16
20130101; H04N 21/8113 20130101; H04N 21/47815 20130101; H04N
21/8173 20130101; H04N 21/2542 20130101; H04N 21/4622 20130101;
H04N 21/47 20130101; H04N 21/854 20130101; H04N 21/21815 20130101;
H04N 21/42204 20130101; H04N 21/4722 20130101; H04N 21/25435
20130101; H04N 21/25875 20130101 |
Class at
Publication: |
725/141 ;
725/037; 725/039; 725/038; 725/133; 725/112; 725/113 |
International
Class: |
H04N 5/445 20060101
H04N005/445; G06F 13/00 20060101 G06F013/00; H04N 7/16 20060101
H04N007/16; H04N 7/173 20060101 H04N007/173 |
Claims
1. A method for creating revenue for content related to a broadcast
program, the method comprising: a. providing a subscription
distribution channel that is accessible to a user; b. obtaining the
content related to the broadcast program; and c. making the content
available to the user via the subscription distribution
channel.
2. The method according to claim 1, further comprising creating the
content during a production of the broadcast program.
3. The method according to claim 1, further comprising making the
content available for purchase by the user via the subscription
distribution channel.
4. The method according to claim 3, wherein the content is packaged
in a form selected from the group consisting of a DVD, a videotape,
a streaming video, a CD-ROM, and a download.
5. The method according to claim 3, wherein the subscription
distribution channel is an Internet website.
6. The method according to claim 5, further comprising: a.
providing a user interface; b. displaying a web page associated
with the Internet website on the user interface; and c. displaying
a link on the user interface that the user can select to initiate
the purchase of the content.
7. The method according to claim 1, wherein the content is made
available to the user via the subscription distribution channel
approximately contemporaneous with an airing of the broadcast
program.
8. The method according to claim 1, wherein the content is selected
from the group consisting of an episode of the broadcast program, a
season of the broadcast program, an additional video sequence, a
piece of behind the scene footage, a video journal for a character
on the broadcast program, an exclusive clip, a cast interview, a
teaser regarding a future episode of the broadcast program, a game,
a wireless content, a magazine, a copy of a script, a character
playlist, a photograph, a novelization of the broadcast program, a
scrapbook, a greeting card, a comic book, a piece of merchandise
that has been autographed by an individual affiliated with the
broadcast program, a screensaver, an alert, a sweepstakes, a
giveaway, an article, a prop, or a piece of apparel used by an
actor or actress on the broadcast program, and a duplicate of the
article, the prop, or the piece of apparel used by the actor or
actress on the broadcast program.
9. The method according to claim 8, wherein the wireless content is
selected from the group consisting of a ring tone, a wallpaper, a
photo, and a video clip.
10. The method according to claim 8, wherein the article is
selected from the group consisting of a piece of jewelry, an
accessory, and a watch.
11. The method according to claim 1, wherein: a. the content is a
piece of music selected from the group consisting of an entire song
and a portion of the song that is included in the broadcast
program; b. the subscription distribution channel is coupled to a
database that includes information related to the piece of music
selected from the group consisting of a name of the song, a name of
an album that includes the song, a name of an artist that performs
the song, a profile of the artist, a release date for the artist, a
concert date for the artist, and a name of an episode of the
broadcast program that includes the song; and c. the database is
configured to be searched in response to a request from the
user.
12. The method according to claim 11, wherein the subscription
distribution channel is an Internet website, and the method further
comprising: a. providing the user with a user interface; and b.
displaying a web page associated with the Internet website on the
user interface.
13. The method according to claim 12, further comprising displaying
a link on the web page that the user can select to initiate the
purchase of the piece of music or a music video associated with the
piece of music.
14. The method according to claim 12, further comprising displaying
the concert date for the artist on the web page based on the
proximity of the location of a concert to the user.
15. The method according to claim 12, further comprising displaying
a link on the web page that a user can select to initiate the
purchase of a ticket to a concert to be performed by the
artist.
16. A subscription distribution channel comprising: a. an Internet
website that is accessible to a user via a user interface; and b. a
web page associated with the Internet website; c. wherein the user
interface is configured to display the web page, and the web page
is configured to make content related to a broadcast program
available to the user.
17. The subscription distribution channel according to claim 16,
wherein the web page is configured to make the content available
for purchase by the user.
18. The subscription distribution channel according to claim 17,
wherein the web page is configured to include a link that the user
can select to initiate the purchase of the content.
19. The subscription distribution channel according to claim 17,
wherein the content appears in the broadcast program.
20. The subscription distribution channel according to claim 16,
wherein the content is made available to the user via the
subscription distribution channel approximately contemporaneous
with an airing of the broadcast program.
21. The subscription distribution channel according to claim 16,
wherein the content is selected from the group consisting of an
episode of the broadcast program, a season of the broadcast
program, an additional video sequence, a piece of behind the scene
footage, a video journal for a character on the broadcast program,
an exclusive clip, a cast interview, a teaser regarding a future
episode of the broadcast program, a game, a wireless content, a
magazine, a copy of a script, a character playlist, a photograph, a
novelization of the broadcast program, a scrapbook, a greeting
card, a comic book, a piece of merchandise that has been
autographed by an individual affiliated with the broadcast program,
a screensaver, an alert, a sweepstakes, a giveaway, an article, a
prop, or a piece of apparel used by an actor or actress on the
broadcast program, and a duplicate of the article, the prop, or the
piece of apparel used by the actor or actress on the broadcast
program.
22. The subscription distribution channel according to claim 16,
wherein: a. the content is a piece of music selected from the group
consisting of an entire song and a portion of the song that is
included in the broadcast program; b. the subscription distribution
channel is coupled to a database that includes information related
to the piece of music selected from the group consisting of a name
of the song, a name of an album that includes the song, a name of
an artist that performs the song, a profile of the artist, a
release date for the artist, a concert date for the artist, and a
name of an episode of the broadcast program that includes the song;
and c. the database is configured to be searched in response to a
request from the user.
23. The subscription distribution channel according to claim 22,
wherein the web page is configured to include a link that the user
can select to initiate a function selected from the group
consisting of purchasing a copy of the piece of music, purchasing a
copy of a music video associated with the piece of music, and
purchasing a ticket to a concert to be performed by the artist.
24. The subscription distribution channel according to claim 16,
wherein: a. the content consists of is an article that appears on
the broadcast program selected from the group of a prop, set
dressing, a piece of apparel or accessory used or worn by an actor
or actress, or duplicates of the props, set dressings, or piece of
apparel or accessory used by the actor or actress on the broadcast
program; b. the subscription distribution channel is coupled to a
database that includes information related to the article such as
availability for purchase, pricing, color, size and shipping cost;
and c. the subscription distribution channel is configured to
include a link that the user can select to initiate the purchase of
the article.
25. A web page associated with an Internet website and configured
to be displayed to a user on a user interface, the web page is
associated with a broadcast program, the web page comprising a link
that the user can select to initiate the purchase of content
related to the broadcast program.
26. The web page according to claim 25, wherein the content is
selected from the group consisting of an episode of the broadcast
program, a season of the broadcast program, an additional video
sequence, a piece of behind the scene footage, a video journal for
a character on the broadcast program, an exclusive clip, a cast
interview, a teaser regarding a future episode of the broadcast
program, a game, a wireless content, a magazine, a copy of a
script, a character playlist, a photograph, a novelization of the
broadcast program, a scrapbook, a greeting card, a comic book, a
piece of merchandise that has been autographed by an individual
affiliated with the broadcast program, a screensaver, an alert, a
sweepstakes, a giveaway, an article, a prop, or a piece of apparel
used by an actor or actress on the broadcast program, and a
duplicate of the article, the prop, or the piece of apparel used by
the actor or actress on the broadcast program.
27. The web page according to claim 25, wherein: a. the content is
a piece of music selected from the group consisting of an entire
song and a portion of the song that is included in the broadcast
program; b. the Internet website is coupled to a database that
includes information related to the piece of music selected from
the group consisting of a name of the song, a name of an album that
includes the song, a name of an artist that performs the song, a
profile of the artist, a release date for the artist, a concert
date for the artist, and a name of an episode of the broadcast
program that includes the song; and c. the database is configured
to be searched in response to a request from the user.
28. The web page according to claim 25, wherein the web page
further comprises another link that the user can select to initiate
the purchase an item selected from the group consisting of a copy
of the piece of music, a music video associated with the piece of
music, and a ticket to a concert to be performed by the artist.
Description
CROSS-REFERENCE TO RELATED APPLICATION
[0001] Priority is claimed under 35 U.S.C. .sctn. 119(e) to U.S.
Provisional Patent Application No. 60/622,266, filed on Oct. 26,
2004, entitled "Method and Apparatus for Creating Ancillary Revenue
Streams from Related Media Content," by Lisa Gregorian and Craig
Hunegs, which application is incorporated by reference herein.
[0002] A portion of the disclosure of this patent document contains
material which is subject to copyright protection. The copyright
owner has no objection to the facsimile reproduction by anyone of
the patent document of the patent disclosure, as it appears in the
Patent and Trademark Office patent file or records, but otherwise
reserves all copyright rights whatsoever.
BACKGROUND OF THE INVENTION
[0003] 1. Field of the Invention
[0004] The invention relates generally to the field of producing
additional sources of revenue through related media content. More
specifically, the invention relates to a method and a distribution
channel for creating ancillary revenue streams from new media
content, services, and products that are related to other media
content.
[0005] 2. Description of the Related Art
[0006] Currently, most of the revenue created by various types of
media content comes primarily from sales of the content itself and
sometimes from sales of items associated with the delivered
content. Often, the ancillary revenue from items associated with
the content is not maximized, and comprises only a small portion of
the total revenue that comes from the content. This occurs, in
part, because those who would purchase items associated with the
content do not view those items when they are most likely to
purchase them. Additionally, at certain times, viewers of the
content desire, and would purchase, additional or special content
that is not available to them at that time.
[0007] Accordingly, it should be appreciated that there is a need
for a method and a distribution channel for creating and maximizing
ancillary revenue streams by providing specific ancillary or
related content, products, and services related to content already
viewed and/or disseminated to those viewers who desire them. The
present invention satisfies these needs and provides other related
advantages.
SUMMARY OF THE INVENTION
[0008] Embodiments of the present invention include a method and a
distribution channel for creating and maximizing ancillary revenue
streams from new media content, services, and products that are
related to other media content. The method and the distribution
channel of the present invention provide numerous advantages, some
of which include, creating additional or ancillary revenue streams
by providing related media content that viewers desire; providing
specific content, products, and services to viewers at a time then
they most desire it; providing content in a form that is desirable
to the viewer and that can be purchased easily; providing products,
services, and content that create ancillary revenue streams with
other products, services, and/or content that does not create
ancillary revenue streams; providing additional or special content
to the viewer for purchase, downloading, and/or viewing prior to
the dissemination of related content the viewer is interested
in.
[0009] An exemplary method according to the invention is a method
for creating revenue for content related to a broadcast program.
The method includes providing a subscription distribution channel
that is accessible to a user, obtaining the content related to the
broadcast program, and making the content available to the user via
the subscription distribution channel.
[0010] In other, more detailed features of the invention, the
method further includes creating the content during a production of
the broadcast program. Also, the method can further include making
the content available for purchase by the user via the subscription
distribution channel. The content can be packaged in a form
selected from the group consisting of a DVD, a videotape, a
streaming video, a CD-ROM, and a download. In addition, the content
can be made available to the user via the subscription distribution
channel approximately contemporaneous with an airing of the
broadcast program.
[0011] In other, more detailed features of the invention, the
subscription distribution channel is an Internet website. The
method can further include providing a user interface, displaying a
web page associated with the Internet website on the user
interface, and displaying a link on the user interface that the
user can select to initiate the purchase of the content.
[0012] In other, more detailed features of the invention, the
content is selected from the group consisting of an episode of the
broadcast program, a season of the broadcast program, an additional
video sequence, a piece of behind the scene footage, a video
journal for a character on the broadcast program, an exclusive
clip, a cast interview, a teaser regarding a future episode of the
broadcast program, a game, a wireless content, a magazine, a copy
of a script, a character playlist, a photograph, a novelization of
the broadcast program, a scrapbook, a greeting card, a comic book,
a piece of merchandise that has been autographed by an individual
affiliated with the broadcast program, a screensaver, an alert, a
sweepstakes, a giveaway, an article, prop, or piece of apparel used
by an actor or actress on the broadcast program, and a duplicate of
the article, prop, or piece of apparel used by the actor or actress
on the broadcast program. The wireless content can be selected from
the group consisting of a ring tone, a wallpaper, a photo, and a
video clip. Also, the article can be selected from the group
consisting of a piece of jewelry, an accessory, and a watch.
[0013] In other, more detailed features of the invention, the
content is a piece of music selected from the group consisting of
an entire song and a portion of the song that is included in the
broadcast program. The subscription distribution channel is coupled
to a database that includes information related to the piece of
music selected from the group consisting of a name of the song, a
name of an album that includes the song, a name of an artist that
performs the song, a profile of the artist, a release date for the
artist, a concert date for the artist, and a name of an episode of
the broadcast program that includes the song. The database is
configured to be searched in response to a request from the
user.
[0014] In other, more detailed features of the invention, the
subscription distribution channel is an Internet website, and the
method further includes providing the user with a user interface,
and displaying a web page associated with the Internet website on
the user interface. Also, the method can further include displaying
a link on the web page that the user can select to initiate the
purchase of the piece of music or a music video associated with the
piece of music. In addition, the method can further include
displaying the concert date for the artist on the web page based on
the proximity of the location of a concert to the user.
Furthermore, the method can include displaying a link on the web
page that a user can select to initiate the purchase of a ticket to
a concert to be performed by the artist.
[0015] Embodiments of the present invention include a subscription
distribution channel that includes an Internet website that is
accessible to a user via a user interface and a web page that is
associated with the Internet website. The user interface is
configured to display the web page, and the web page is configured
to make content related to a broadcast program available to the
user.
[0016] Another exemplary embodiment of the invention is a web page
associated with an Internet website and configured to be displayed
to a user on a user interface. The web page is associated with a
broadcast program and includes a link that the user can select to
initiate the purchase of content related to the broadcast
program.
[0017] Other features of the invention should become apparent from
the following description of the preferred embodiments taken in
conjunction with the accompanying drawings, which illustrate, by
way of example, the principles of the invention.
BRIEF DESCRIPTION OF THE DRAWINGS
[0018] FIG. 1 is a schematic representation of the structure of an
Internet website used to implement one particular embodiment of the
present invention.
[0019] FIGS. 2-52 are schematic representations of Internet web
pages that are associated with the Internet website of FIG. 1 and
that implement one or more particular embodiments of the present
invention.
[0020] FIG. 53 is a representation of an Internet web home page
that implements one or more embodiments of the present
invention.
DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS
[0021] One particular embodiment of the present invention, which is
provided as an example and should not limit the scope of the
present invention, involves a method of creating ancillary revenue
streams in connection with broadcast television programming by (1)
creating related media content during physical production of
episodes of one or more television programs, (2) packaging the
related media content into a form in which it can be sold, (3)
making the related media content available for purchase, download,
or viewing prior to the actual airing of the television program
("show"). This method, in addition to creating ancillary revenue
streams, creates a show-based, lifestyle brand that is identifiable
by consumers.
[0022] FIG. 1 is a block diagram of the structure of an Internet
website 10 according to one embodiment of the present invention,
which can be used to obtain related media content for a television
show. The block diagram includes the names of the web pages 12 that
are associated with the Internet website and that can be displayed
for a user on a user interface, e.g., a computer or a cellular
phone. FIGS. 2-53 are schematic representations of web pages
associated with the embodiment illustrated in FIG. 1. The web pages
can contain links 14 (see FIG. 2) to other web pages, which are
selectable by the user.
[0023] In embodiment of the present invention, the related media
content can be any type of content inspired by the show, including,
but not limited to, additional video sequences 16 (see FIGS. 3 and
6), behind the scenes footage 18 (see FIG. 6), cast interviews and
commentary 20 (see FIG. 7), teasers regarding future episodes 22
(see FIG. 6), and other content that the viewer, user, or other
potential customer would like to see. In another particular
embodiment of the present invention, the related media content
relates to a specific episode of a television program 24.
Typically, regular viewers of the television program would be very
interested in receiving such information in advance of the airing
of the actual television program, particularly if such information
is not generally available to the public.
[0024] The related media content can be packaged in any form that
is suitable for sale. Examples of such types of packaging include,
but are not limited to, DVD 26 (see FIG. 2), videotape, streaming
video 28 (see FIG. 6), CD-ROM 30 (see FIG. 12), and download 32
(see FIG. 25). The related media content can be made available for
purchase by the fans and other users of the show though any
suitable means know in the art, or, alternatively, in one aspect of
the present invention, can only be purchased via a subscription 34
(see FIGS. 2 and 41). In one embodiment, the method for providing
fans and other users with a subscription is by using an Internet
website 10 (see FIG. 1), or some other distribution channel, that
allows users to sign up for a subscription. The subscription
Internet service, or other paid distribution channel, allows
subscribers exclusive, discounted, and/or free access to
show-related content including, for example, the following:
interactive games 36 (see FIGS. 2 and 38), wireless content (ring
tones, wallpaper, photos, and/or clips) 38 (see FIG. 40), apparel
40 (see FIG. 15) that is inspired by the show, and magazines 42
(see FIG. 41).
[0025] Because most television shows are shot, filmed,
approximately 5-7 weeks prior to the show's air date, there is only
a limited window within which to package this related media
content, and to sell it to the viewer, user, or other potential
customer, thereby creating ancillary revenue streams. It is
believed that once the content, or episode, is disseminated or able
to be viewed, interest in the related media content likely will
fade dramatically since consumers will be less willing to pay for
related content, e.g., teaser 44 (see FIG. 3), for an episode or
content that has already aired.
[0026] During the filming of a television episode for broadcast,
additional footage 24 (see FIG. 6), behind the scenes pieces 18,
and/or interviews 20 (see FIG. 7) with the cast and crew are also
filmed that relate to the episode to be broadcast. This footage is
then edited, converted into a digital video format from which it
can be readily accessed, and then, made available via the
subscription Internet website 10 (see FIG. 1), or some other paid
distribution channel, prior to, or contemporaneous with, the
initial broadcast of the particular television episode.
[0027] Other content related to particular television episodes can
also be made available to subscribers before or contemporaneous
with the airing of such episodes. For example, the content provided
to subscribers can include electronic copies or hardcopies of
episode scripts 46 (see FIG. 3), including scripts with notes
written by individuals affiliated with the television show
episodes; video journals for characters on the episode; episode
and/or show-specific photographs 48 (see FIG. 8); fan magazines 42
(see FIG. 41) for the show; novelizations 50 (see FIG. 4) of the
show, or episodes of the show; episode and/or show-related
scrapbooks 52 (see FIG. 8), greeting cards 54 (see FIG. 40), and
comic books; show-branded consumer items, e.g., clothing (discussed
below in greater detail) 40 and 50 (see FIGS. 15 and 4,
respectively) and wall paper 56 (see FIG. 40); merchandise that has
been autographed by an individual affiliated with the show; DVDs 26
(see FIG. 2) or videotapes of episodes; episode and/or show-related
ring tones 58 (see FIG. 40) for wireless products, e.g., cellular
phones; episode and/or show-related screensavers 60 for computers
and wireless products; wireless and Internet-based alerts 62 and
64, respectively, for the show, e.g., show time alerts; and episode
and/or show-related games 36 (see FIGS. 3 and 28), sweepstakes 66
(see FIGS. 25-27), and giveaways 68 and 70 (see FIGS. 15 and 21,
respectively). Electronic versions of the above items can be made
available via the previously mentioned subscription Internet
website 10 (see FIG. 1) or other paid distribution channel, prior
to, or contemporaneous with, the broadcast of the particular
television episode.
[0028] In yet another embodiment of the present invention, aspects
of which are illustrated by FIGS. 10-14, ancillary revenue streams
are created by (1) producing episodes of a television program which
utilize music 72, which can consist of entire songs 74, partial
songs 76, clips, or music videos, from various artists 78, (2)
creating and populating a database 80 consisting of songs and/or
music videos appearing on a particular episode of the television
program, with such database being searchable on an
episode-by-episode basis, (3) displaying the songs and/or music
videos associated with such songs used in a particular episode in
response to a user request, and (4) providing an Internet link
whereby any particular song, music video, content containing such
song, music video, album, video presentation or other product or
service in which any particular song appears, can be purchased
through a "buy it now" link 82 and 84 or a direct link 86 to a
vendor of such song, album, music video, or other product or
service. Ancillary revenues are thereby generated through referral
arrangements between the database provider and the vendor of the
product or service.
[0029] In yet another embodiment of the present invention, aspects
of which are also illustrated in FIGS. 10-14, ancillary revenue
streams are created by (1) producing episodes of a television
program which utilize music 72, which can consist of entire songs
74, partial songs 76, or clips, from various artists 78; (2)
creating and populating a database consisting of concert dates and
associated locations by the various artists who perform such songs;
(3) displaying the concert dates and associated locations of
artists whose songs are used in a particular episode in response to
a user request; and (4) providing an Internet link, whereby tickets
to such concerts can be purchased through a "buy it now" link or a
direct link to a vendor of such concert tickets. In an additional
embodiment of the invention, the concert dates of artists who
perform songs in particular episodes can be displayed based on
proximity to the user, either in response to user supplied location
information, such as a zip code, or by collecting such information
from a user at the time a user subscribes to, or joins, the website
10 (see FIG. 1), and then associating such information with the
user each time the user visits and/or signs into the website.
Ancillary revenues are thereby generated through referral
arrangements between the database provider and the vendor of the
songs or albums provided.
[0030] In yet another embodiment of the present invention, aspects
of which are illustrated by FIGS. 15-20, ancillary revenue streams
are created by (1) selecting or designing an article 68, such as an
article of clothing, or prop for use by an actor or actress on a
televised program that is not commercially available for sale to
the public prior to the broadcast of such televised program; (2)
producing an episode of a television program or motion picture with
the actor or actress wearing or using the article or prop; (3)
enabling the creation of duplicates of the article or prop such
that the duplicates are available for sale contemporaneously with
the initial broadcast of the television program; and (4) enabling
the direct purchase of duplicates of the article or prop used by
the actor on the televised program, either through phone or
Internet ordering, during or immediately following broadcast of the
televised program. Example articles can include, for example, the
following: jewelry 88, accessories, watches, hats, purses,
sunglasses, or other items that are specifically selected or
designed for use in the televised program. Additionally, the
present invention embodies the related media content, services, or
products discussed above being available only to viewers, users,
and potential customers that subscribe to a membership.
[0031] It should be appreciated that the present invention should
not be limited to the specific embodiments described above. The
foregoing detailed description of the present invention is provided
for purposes of illustration, and it is not intended to be
exhaustive or to limit the invention to the particular embodiments
disclosed. The embodiments can provide different capabilities and
benefits, depending on the configuration used to implement the key
features of the invention. Accordingly, the scope of the invention
is defined only by the following claims.
* * * * *