U.S. patent application number 11/344629 was filed with the patent office on 2006-06-29 for universal player rewards system.
Invention is credited to William R. Adams, Thomas J. Matthews.
Application Number | 20060143085 11/344629 |
Document ID | / |
Family ID | 23943036 |
Filed Date | 2006-06-29 |
United States Patent
Application |
20060143085 |
Kind Code |
A1 |
Adams; William R. ; et
al. |
June 29, 2006 |
Universal player rewards system
Abstract
An electronic game including at least one display exhibiting a
plurality of windows or segments each displaying a different
subject matter is disclosed. The different subject matter in each
of the plurality of windows preferably includes a real time
promotional points total, an awards display, a sponsor advertising
material display, an Internet display and an electronic game. The
electronic game, which may include a wagering game, may be played
by tendering money or tendering promotional points instead of
money. Promotional points may be awarded instead of a portion of a
money award, or supplemental to it. Promotional points may be
accumulated by players through both gaming and non-gaming
activities, including activities not involving a commercial
transaction. An electronic gaming apparatus is described which also
serves as an Internet portal.
Inventors: |
Adams; William R.; (Las
Vegas, NV) ; Matthews; Thomas J.; (Las Vegas,
NV) |
Correspondence
Address: |
BEYER WEAVER & THOMAS LLP
P.O. BOX 70250
OAKLAND
CA
94612-0250
US
|
Family ID: |
23943036 |
Appl. No.: |
11/344629 |
Filed: |
January 31, 2006 |
Related U.S. Patent Documents
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Application
Number |
Filing Date |
Patent Number |
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10308961 |
Dec 3, 2002 |
7025674 |
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11344629 |
Jan 31, 2006 |
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09489249 |
Jan 21, 2000 |
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10308961 |
Dec 3, 2002 |
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Current U.S.
Class: |
705/14.14 ;
463/1; 705/14.27 |
Current CPC
Class: |
G07F 17/3255 20130101;
G06Q 30/0277 20130101; G06Q 30/02 20130101; G06Q 30/0226 20130101;
G06Q 30/0212 20130101; G06Q 30/0239 20130101; G06Q 30/0222
20130101; G07F 17/3227 20130101; G06Q 30/0641 20130101; G06Q
30/0209 20130101 |
Class at
Publication: |
705/014 ;
463/001 |
International
Class: |
G06Q 30/00 20060101
G06Q030/00; A63F 13/00 20060101 A63F013/00; A63F 9/24 20060101
A63F009/24 |
Claims
1.-100. (canceled)
101. A universal casino player rewards system, comprising: at least
one gaming machine adapted to accept wagers, administer games based
on said wagers, and award monetary payouts based on the results of
said games, said at least one gaming machine including a display
unit, a value input device, a player tracking device and a gaming
machine controller in communication with said player tracking
device and adapted to administer said games, said at least one
gaming machine being located at a casino or other gaming
establishment, and wherein said at least one gaming machine is
configured for wager based game play resulting from direct contact
from a patron; at least one central player tracking controller in
communication with said player tracking device from said at least
one gaming machine, said at least one central player tracking
controller adapted to award promotional points to a player tracking
account for said patron based on the play of wager based games by
said patron at said at least one gaming machine; and at least one
Internet server in communication with said at least one central
player tracking controller, said at least one Internet server
adapted to host at least one Internet website adapted for the play
of wager based games on the Internet, wherein said at least one
central player tracking controller is also adapted to award
promotional points to said player tracking account for said patron
based on the play of wager based games over the Internet by said
patron on said at least one Internet server.
102. The universal casino player rewards system of claim 101,
wherein said at least one central player tracking controller is
adapted to award promotional points to said patron regardless of
the outcomes of said wager based games.
103. The universal casino player rewards system of claim 101,
wherein said gaming machine controller is programmed to cause a
video image representing a wager based game to be generated on said
display unit, said video image representing at least one game
selected from the group consisting of poker, blackjack, slots,
keno, bingo, craps, roulette and baccarat.
104. The universal casino player rewards system of claim 101,
wherein said at least one gaming machine comprises a plurality of
gaming machines located at a plurality of separate casinos or other
physical gaming establishments.
105. The universal casino player rewards system of claim 101,
further comprising: at least one sponsor based computing device in
communication with said at least one central player tracking
controller, said at least one sponsor based computing device
adapted to facilitate the award of promotional points to said
player tracking account for said patron based on non-gaming
activity of said patron at a sponsor separate from said casino or
other gaming establishment.
106. The universal casino player rewards system of claim 101,
further comprising: a promotional points database in communication
with said central player tracking controller and adapted to store
data regarding said player tracking account of said patron.
107. The universal casino player rewards system of claim 106,
wherein said promotional points database is adapted to store data
regarding player tracking accounts for all patrons associated with
said universal casino player rewards system.
108. The universal casino player rewards system of claim 106,
wherein said at least one central player tracking controller
comprises a plurality of central player tracking controllers, each
of which is in communication with said promotional points
database.
109. A method of providing casino player rewards, comprising:
providing at a casino or other gaming establishment a gaming
machine adapted to accept wagers, administer games based on said
wagers, and award monetary payouts based on the results of said
games, said gaming machine including a display unit, a value input
device, a player tracking device and a gaming machine controller in
communication with said player tracking device and adapted to
administer said games, wherein said gaming machine is configured
for wager based game play resulting from direct contact from a
patron; accepting a first monetary wager from a patron at said
gaming machine; administering a first game on said gaming machine
based on said first monetary wager; awarding a first monetary
payout to said patron based on the result of said first game;
granting a first amount of promotional points to a player tracking
account of said patron based on the placement of said first
monetary wager; providing an Internet server adapted to host an
Internet website adapted for the play of wager based games on the
Internet; accepting a second monetary wager from said patron at
said Internet server; administering a second game on said Internet
server based on said second monetary wager; awarding a second
monetary payout to said patron based on the result of said second
game; and granting a second amount of promotional points to said
player tracking account of said patron based on the placement of
said second monetary wager.
110. The method of claim 109, wherein said first amount of
promotional points is granted regardless of the outcome of said
first game.
111. The method of claim 109, wherein said second amount of
promotional points is granted regardless of the outcome of said
second game.
112. The method of claim 109, wherein said first game is selected
from the group consisting of poker, blackjack, slots, keno, bingo,
craps, roulette and baccarat.
113. The method of claim 109, further comprising the steps of:
tracking a non-gaming activity of said patron at a sponsor separate
from said casino or other gaming establishment; and granting a
third amount of promotional points to said player tracking account
for said patron based on said non-gaming activity of said
patron.
114. The method of claim 109, further comprising the step of:
redeeming a number of points from said patron in exchange for a
prize.
Description
BACKGROUND OF THE INVENTION
[0001] 1. Field of the Invention
[0002] The present invention relates generally to awarding,
accumulating and redeeming promotional points using an electronic
game. More particularly, the present invention relates to an
electronic game exhibiting a plurality of display windows or
display segments as part of a game display. Each window or display
segment of the game display may show a different subject of display
such as an interactive game, an Internet connection, a control bar
or other element, advertising from sponsors, real time promotional
point accumulation totals, promotional or award items for which
points may be redeemed, and the like. Game players may accumulate
promotional points through a variety of gaming and non-gaming
activities and may then exchange the promotional points to purchase
promotional or award items, which may be associated with or
provided by sponsors. Alternatively, game players may choose to
play games where promotional points are tendered instead of
money.
[0003] 2. State of the Art
[0004] A number of organizations such as credit card companies,
automobile manufacturers, rental car companies, department stores,
long distance telephone organizations, financial institutions,
casinos and others have offered a number of differently-structured
programs for awarding promotional incentives to encourage purchases
of goods or services. These incentives have included specific award
items or discount offers from catalogs, based on the volume of
activity in an account. Other promotional systems have involved
discounts on goods or services offered by third parties. For
example, discount coupons have been offered for airline tickets
based on a minimum level of investment at a bank or savings and
loan. Similarly, holders of bank cards have been offered deeply
discounted or free air travel based on a certain level of activity
using a general purpose charge card or have been credited with
frequent flier miles based on activity in a charge card account.
Stores or businesses have also issued their own charge cards and
awarded store credit based upon amounts charged to the card.
[0005] In addition to the promotional awards listed previously,
promotional points, which can be exchanged for discounts or
promotional items, are sometimes awarded by businesses to encourage
customers to spend money on merchandise or services offered by
their business. Several decades ago, retail businesses such as
department stores, grocery stores and gas stations, began awarding
green stamps or trade stamps to customers for purchases made.
Promotional points used by many businesses today are similar to
green stamps in that they are offered as a reward for spending
money. Unlike green stamps, however, many modern promotional points
systems electronically store point totals. One example of a
promotional point system is found in U.S. Pat. No. 5,537,314 to
Kanter (Jul. 16, 1996), the disclosure of which is hereby
incorporated herein by reference. Kanter discloses system of
networked computers at various local and distant member store
locations, all communicating with a central control center. Each of
the networked computers records and transmits data relating to
sales transactions between program participants and the member
stores to the central control center. The central control center
then uses the sales data in combination with previous participant
performance data, internal award conversion tables, pyramidal
association tables, award applicable merchandise UPC codes and
other relevant data, to calculate, post and/or issue discounts,
raffle entries, store-credit returns, points or cash values in
response to the performance of the program participants. Program
participants may then collect their award, or redeem their points
at pre-selected locations.
[0006] Businesses with business sites on the Internet, or "online",
have also become involved in awarding promotional points for
customers who purchase merchandise online. U.S. Pat. No. 5,937,391
to Ikeda et al. (Aug. 10, 1999), the disclosure of which is hereby
incorporated herein by reference, describes an online shopping mall
established through a computer network. Ikeda et al. disclose a
system wherein promotional points are awarded corresponding to the
dollar amount a customer spends on merchandise at the shops in the
online shopping mall. A points storage device stores the number of
points accumulated by the customer. The points may be redeemed in
the form of discounts on purchases at the online shops. By using an
online shopping mall system, customers are not required to carry a
magnetic card, the time from issuance and redemption of the
promotional points can be reduced, and points issuance ratios can
be readily altered to encourage purchases at various shops or
during various seasons by awarding relatively more points.
[0007] U.S. Pat. No. 5,774,870 to Storey (Jun. 30, 1998), the
disclosure of which is hereby incorporated herein by reference,
also discloses an online shopping system wherein a user may access
product catalogs through a program for shopping online. The user
may electronically place an order, in response for which the
program automatically checks the user's credit and electronically
issues a purchase order to the supplying company. The program also
calculates award points, updates the award account of enrolled
users, and communicates the number of awarded points to the user.
Enrolled users may browse through an award catalog and
electronically redeem an amount of awarded points towards an item
in the catalog. The program then electronically places an award
redeeming order with an awards distributor and updates the user's
award account. The program may also be configured to display what
level of award the user has achieved and how many additional points
the user needs to achieve a higher award level.
[0008] Like other businesses, casinos have also adopted the concept
of awarding promotional points for activities relating to the
business of the casino. U.S. Pat. No. 5,761,647 to Boushy (Jun. 2,
1998), the disclosure of which is hereby incorporated herein by
reference, relates to a system and method for implementing a
customer tracking program to record and store a customer's gaming
and non-gaming activity at casino properties. Boushy discloses a
computer network system wherein customer information is accumulated
at each affiliated casino through one or more local area network
("LAN")-based management systems, updated to a central patron
database ("CPDB") that is coupled to each casino LAN through a wide
area network ("WAN"). Customer accounts are automatically activated
and provided with information from the CPDB each time a customer
from one casino property firsts visits an affiliated casino
property. Customer accounts are updated with new activity data
whenever the casino receives customer data from electronic input
devices associated with the customer spending money on casino
property. Customers are awarded promotional points based upon their
tracked activity at all affiliated casino properties. The point
awards are redeemable for gifts, meals, cash and the like, at any
of the affiliated casino properties. Like the online shopping mall
system of Ikeda et al., Boushy teaches that the point award
parameters may be adjusted to encourage activity at different
casino properties or different venues within a casino.
[0009] When playing electronic games in a casino, promotional
points may be awarded based upon amounts wagered, games played, or
numerous other money transactions between a player and a casino.
However, to determine how many promotional points have been
accumulated a player must ask casino personnel at an attended
booth. To redeem the promotional points accumulated, a player must
visit a self-serve kiosk where promotional prizes are displayed. It
would be beneficial to enable a player to more readily determine or
even track the player's promotional points and redeem them more
easily.
[0010] In recent years, it has become known in casinos to add
second or so-called "bonus" game structures to existing gaming
machines, eligibility to play the second game typically being
triggered by an event in play of the first game. In addition, some
new gaming machines are configured at the inception with the
capability for an additional, bonus game. Bonus games are known to
be initiated at some point during play of a first, or primary, game
where a predetermined combination of symbols has appeared, or a
predetermined number of games has been played by a player.
[0011] Methods and apparatus for networking or associating a
plurality of electronic devices such as electronic games to a
common controller and awarding, tracking and managing promotional
points based upon account activity are known in the art. Several
examples of promotional points systems have already been previously
discussed herein.
[0012] Some additional examples include U.S. Pat. No. 5,983,196 to
Wendkos (Nov. 9, 1999) and U.S. Pat. No. 5,398,932 to Eberhardt et
al. (Mar. 21, 1995), the disclosures of each of which patents are
incorporated herein by reference.
[0013] In addition to their use as a game or for awarding
promotional points in casinos, slot machines have also been used to
advertise sponsors of a casino. U.S. Pat. No. 5,941,772 to Paige
(Aug. 24, 1999) discloses a slot machine used to promote a casino
sponsor. The invention of Paige discloses a video display slot
machine game wherein the familiar "7-7-7" or bells or cherries on
the slot rollers are replaced by product logos of a sponsoring
company to link the act of winning with the product advertised.
Coded member cards and a computer database are used to collect
information on member activity for use in awarding promotional
points.
[0014] Advertising material has also been incorporated into
electronic games. U.S. Pat. No. 5,946,664 to Ebisawa (Aug. 31,
1999) discloses an electronic racing game wherein advertising
material is incorporated into the racing game display graphics as
if it were part of the original game programming. The advertising
material of Ebisawa can be remotely updated by modifying the
advertising codes or graphics. U.S. Pat. No. 5,643,088 to Vaughn et
al. (Jul. 1, 1997) discloses an interactive game wherein
interactive advertising is transmitted to a television or
associated display in conjunction with a broadcast of an
interactive game event. The game event is rendered interactive by
allowing viewers to predict what will happen to the other players
in the game, or play along with the game. The advertising is
interactive in that a viewer can request additional information
about a product or service advertized through an associated
keyboard and receive immediate information.
[0015] For each of these examples of advertising in electronic
games, however, the advertising is not directly before the game
player throughout the game being played. The advertising displayed
is either intermittent throughout the game (as with Ebisawa and
Paige), or alternates with, or is on a separate monitor, from the
game (as with Vaughn et al.). Thus, sponsors' advertising material
is not before a game player continuously throughout game play.
[0016] Electronic games and their methods and apparatus for use are
also well known in the art. Electronic games include games of
chance, games of skill, and games involving both skill and chance.
Examples of several patents describing games of chance include U.S.
Pat. No. 5,833,536 to Davids et al. (Nov. 10, 1998), the disclosure
of which is hereby incorporated herein by reference, U.S. Pat. No.
5,769,716 to Saffari et al. (Jun. 23, 1998), U.S. Pat. No.
5,820,460 to Fulton (Oct. 13, 1998) and U.S. Pat. No. 5,947,820 to
Morro et al. (Sep. 7, 1999).
[0017] FIG. 1 is a block diagram of an electronic game 102 as found
in the art. An electronic game 102 typically includes a
microprocessor or other computer 104 having a central processing
unit ("CPU") 106 and memory 108. The computer may be coupled to a
number of peripheral devices such as, by example only, a display
screen 110 (e.g., a cathode ray tube ("CRT"), plasma display,
liquid crystal display ("LCD"), and/or a display based on light
emitting diodes ("LED")), possibly having a touchscreen input 112
(see U.S. Pat. No. 5,951,397 to Dickinson (Sep. 14, 1999)), and/or
buttons, keys or other user input devices 114. Preferably a coin,
currency or card acceptor device 116 (to accept a credit card,
gaming card, smart card and the like) permits a player to activate
a game play or place wagers. The electronic game may also include a
separate scoreboard display 118.
[0018] Electronic games may also be coupled to one or more other
computers such as a central computer 120 of a casino, e.g. via a
network card 122 and link 124, modem 126 and the like. The game
parameters 128, such as how, when and where particular images will
appear on the display screen 110, how the game works and how to
operate the various elements operably coupled to the computer 104,
are stored in the memory 108. The electronic game 102 may be housed
in a game housing such as, by example only, those shown in U.S.
Pat. Nos. 5,820,460 to Fulton (Oct. 13, 1998) and Des. 404,436 to
McGahn et al. (Jan. 19, 1999).
[0019] Initiating an electronic game can be done as simply as by
inserting a coin or, more comprehensively, for example, by
inserting an identification card, such as a "smart card" having a
programmed microchip or a magnetic strip coded with a player's
identification and credit totals. See U.S. Pat. No. 5,265,874 to
Dickinson et al. (Nov. 30, 1993), the disclosure of which is hereby
incorporated herein by reference. U.S. Pat. No. 5,806,045 to Biorge
et al. (Sep. 8, 1998) uses a writeable identification card, such as
a "smart card" to eliminate the need for a network or direct
connection between remote systems and a common controller or point
database. Promotional point and credit information may be
retrieved, recorded and updated using the "smart card."
Alternatively, it is known to transfer money to a game through an
electronic funds transfer as described in U.S. Pat. No. 5,902,983
to Crevelt et al. (May 11, 1999).
[0020] Existing electronic game displays include multiple images
representing various aspects of a game such as a game portion, a
credit total portion and a wager amount portion. Other electronic
game displays include an additional bonus award portion to indicate
an amount of a bonus award which may be won, typically through
multiple games. See U.S. Pat. No. 5,851,148 to Burne et al. (Dec.
22, 1998) and U.S. Pat. No. 5,911,418 to Adams (Jun. 15, 1999).
[0021] The Internet also includes casino or game host sites
offering displays similar to those found in conventional electronic
games. Generally, to play an Internet game, a software file is
downloaded to a player's computer or terminal, which may then be
used to install the necessary software for the game and/or access
the casino or game host Internet site. As with a conventional
electronic game, Internet electronic games may be accessed using an
identification code or name to identify a specific player and
retrieve that player's credit total or play history. Unlike
standard electronic games, however, many Internet electronic games
provide an option to play for free, usually in the context of a
"demonstration" game or to teach a potential player about a
particular game. Thus, a player may access an electronic game such
as a casino game through the Internet, and use "play" money instead
of "real" money to enjoy the thrill of playing, without the risk of
loss. Any "play" money won, however, has no actual monetary or
other value outside of the game context.
BRIEF SUMMARY OF THE INVENTION
[0022] The present invention relates to a method and apparatus for
awarding and redeeming promotional points using an electronic game,
such as a casino game, a video arcade game, or other game of skill
or amusement. According to a first aspect of the invention, an
electronic game comprises a game display having multiple distinct
windows or display segments, each window or display segment
displaying a different subject in the form of one or more images.
The display may include a touchscreen or alternatively, or
additionally, the electronic game may include, by way of example
only, an external input with keys, a touch-sensitive surface and/or
a moveable control element.
[0023] According to a second aspect of the invention, an electronic
game display may include a real time promotional point total. The
total may include, without limitation, an all-time, or cumulative,
point total for all of a player's activities, a total for the
present activity, or both.
[0024] According to a third aspect of the invention, sponsor
advertising material may be constantly displayed on a portion of
the game display, such as within a window or other display segment.
The advertising material may include, by way of example only, video
clips, scrolling letters or icons, or any other advertising
material which is capable of being shown on a display.
[0025] According to a fourth aspect of the invention, a display
segment showing various awards for which promotional points may be
exchanged may be included in a portion of the game display, such as
within a window. In one embodiment, the award displayed may be
associated with sponsor advertisement material shown in a sponsor
advertisement window. In another embodiment, the promotional points
value of the award shown may intentionally be selected to be
greater or less than the promotional points total of the current
player to stimulate further play. In a third embodiment, a player
may select a particular award for which to redeem the player's
promotional points and redeem the points at the electronic game. In
all instances, the system may be configured so that the award may
be automatically ordered and sent to the player.
[0026] According to a fifth aspect of the invention, promotional
points accumulated through activities associated with a casino may
be exchanged for promotional awards directly with a sponsor.
[0027] According to a sixth aspect of the invention, a promotional
points system awards promotional points both for activities
involving commercial transactions and for those not involving
commercial transactions. In other words, players may accumulate
promotional points by simply allowing themselves to be exposed to
sponsor advertising material or by undertaking other activities
where money or equivalent monetary credit is not required to be
tendered.
[0028] According to a seventh aspect of the invention, an
electronic game and method for its use are disclosed wherein
promotional points are tendered instead of money, or in addition to
money or machine credits. In one embodiment, a game player wagers
promotional points for a chance to increase promotional point
totals. In another embodiment, a wagering game awards a portion of
the player's winnings in money or machine credits exchangeable for
money, and a portion of the winnings in promotional points. If the
player does not win, the wagering game may change to a second,
bonus screen or game where players may randomly select icons or
play a different game to determine a promotional points award
value. Alternatively, a win may be required to initiate a second
bonus screen or game to be played in whole or in part for
promotional points. Further, the play of a given number of games or
the wager of a given amount of money may be employed to initiate a
game using as well as awarding promotional points. In yet another
embodiment, a non-wagering electronic game, such as a video arcade
game, is initiated using promotional points in exchange for credits
to play.
[0029] According to an eighth aspect of the invention, an
electronic game is disclosed wherein the electronic game may be
used to access the Internet. In other words, rather than using a
personal computer as an Internet portal, a game machine, either for
gaming (wagering) or otherwise and either on a stand-alone basis or
through a server, is configured for communication with the
Internet. Such communication may comprise a continuous, secure link
to a remote server with which the gaming machine is associated
alone or in combination with links to sponsors, to an on-line
catalog of awards serving the display of the gaming machine to
provide examples of awards redeemable for promotional points, to
websites of sponsors or others from whom categories of awards
(i.e., books, electronics, gourmet foods, etc.) may be redeemed,
and other desirable contacts.
[0030] Yet another embodiment of the invention contemplates and
includes retrofitting conventional electronic and electro
mechanical games with displays and interactive communications
capability with remote sites, either through the addition of a
secondary or bonus game module or other hardware possessing such
features, or a remote communications module or other hardware
without an additional gaming feature.
[0031] Various combinations of the aforementioned aspects of this
invention are described further in detail hereafter. As one of
ordinary skill in the art will understand, numerous combinations of
these aspects are possible, and those provided are for illustrative
and exemplary purposes only and are not in any way limiting the
present invention.
BRIEF DESCRIPTION OF THE SEVERAL VIEWS OF THE DRAWINGS
[0032] The nature of the present invention as well as other
embodiments of the present invention may be more clearly understood
by reference to the following detailed description of the
invention, to the appended claims, and to the several drawings
herein, wherein:
[0033] FIG. 1 is block diagram of a prior art electronic game;
[0034] FIG. 2 is a block diagram of an electronic game according to
the present invention;
[0035] FIG. 3 is an embodiment of an exemplary electronic game
display according to the present invention;
[0036] FIG. 4 is a block diagram of an electronic game system
according to the present invention;
[0037] FIG. 5 is an embodiment of a promotional points system
display suitable for use according to the present invention;
[0038] FIG. 6 is a block diagram illustrating a method of redeeming
promotional points from a sponsor according to the present
invention;
[0039] FIG. 7 is an embodiment of an electronic game display
according to the present invention; and
[0040] FIG. 8 is an embodiment of a retrofitted electronic game
according to the present invention.
DETAILED DESCRIPTION OF THE INVENTION
[0041] FIG. 2 illustrates a block diagram of an electronic game
according to the present invention. Like prior art electronic
games, the electronic game 132 of FIG. 2 includes a microprocessor
or other computer 134 having a central processing unit ("CPU") 136
and memory 138. Similarly, the computer of the electronic game 132
of FIG. 2 may be coupled to a number of peripheral devices such as,
by way of example only, a display 140, possibly having a
touchscreen input 142, and/or other user input devices 144, a coin,
currency or card acceptor device 146 and a separate scoreboard
display 148. Furthermore, like prior art electronic games, the
electronic game 132 of FIG. 2 may also be coupled to one or more
other computers such as a central controller 150 of a casino
through a network card 152 and link 154, modem 156 and the
like.
[0042] Distinct from the prior art are the game parameters and
display. The game parameters 158 of the present invention include
programming to define multiple windows or display segments, or
programming to direct internally produced or externally received
signals to various window image emitters so that different subject
matter may be displayed in different windows on one or more game
displays 2, as depicted in FIG. 3.
[0043] A game display 2, such as that which would be used in the
electronic game 132 shown in FIG. 2, may comprise, without
limitation, a monitor, such as a computer monitor, a television
display, or any other electronic device configured to display a
game image. By way of example only, suitable display technologies
may include the aforementioned CRT, plasma, LCD and LED displays.
The display may be of any desired configuration, such as a square,
rectangle, elongated rectangle, etc. The game display 2 may include
a touchscreen, or includes some other touch-sensitive display
overlay to allow for player interaction with the images on the
display. The display 2 may also have associated one or more
separate player input devices, such as a mouse, touchpad, joystick,
rollerball, keypad, or other mechanical or electrical, electronic,
magnetic or optical switching or control elements, to facilitate
interaction, such element(s) being previously identified
generically in FIG. 2 by reference numeral 144.
[0044] As shown in FIG. 3, the game display 2 of a preferred
embodiment of the present invention comprises a plurality of
windows or display segments 4, 6, 8 and 10, each window or segment
displaying a different subject of display comprising one or more
images related to the subject of display. For illustrative purposes
only, each of the plurality of windows or segments 4, 6, 8 and 10
in FIG. 3 are separated by dashed lines. In practice, any of the
plurality of windows may have the same or different background
patterns or images, or be defined within contrasting borders to
emphasize the distinctions between the windows. Alternatively, the
windows or segments may be structured to eliminate distinct
inter-window borders so as to induce the player's eyes to scan the
entire display.
[0045] Employing separate, multiple windows or display segments, or
at least a separate window or display segment for a wagering game,
is significant because a separate and secure signal may thus be
transmitted to and received from the wagering portion of an
electronic game. By using a separate and secure signal for
interaction with a game at the player's remote location, the odds
of winning or any other aspect of the game cannot be manipulated,
adjusted or otherwise altered by other signals initiating changes
on the display, or by the player interacting with the display other
than playing the game. Thus, the integrity of the game is
maintained. Another advantage of using separate, multiple windows
to display different aspects of a game display is that one or more
of the multiple windows can change and be controlled without
affecting the performance or appearance of the remaining windows.
Using a single window having different sections may be less
preferred than multiple windows because each time an image is
modified in a single window, the remaining images in that window
are affected in either appearance, redraw speed, or other
performance-related parameter. As will be clear to one of ordinary
skill in the art, separate windows may also be formed on a
plurality of separate displays and still be in accordance with the
teachings of the present invention.
[0046] Multiple, separate windows may be formed on a single or
multiple displays by using standard HTML, Java or other programming
code as is common and well known in relation to Internet page
programming. To promote security, however, the electronic game
portion of the display is most preferably received as a separate
signal from the remainder of the game display. Further, and for
additional security and flexibility in signal transmission,
multiple, separate windows may be formed using a display or
displays having multiple tuners or receivers, each receiving
separate display signals. An example of a display configured for
receiving and displaying multiple display signals is that
associated with picture-in-picture technology, such as that
available from Sony, Inc. Another example of a display capable of
receiving and displaying images from multiple signals is a plasma
display such as that distributed by Gearhouse Multimedia of the
United Kingdom. Displays such as plasma displays and
picture-in-picture displays, though more expensive than ordinary
displays, allow for greater versatility and security than ordinary
displays.
[0047] Another possible alternative for creating a game display
with multiple windows or display segments would be to use a flat
panel LED display with discrete, separately-controlled sub-arrays
fabricated on a semiconductor substrate or a plurality of arrayed
semiconductor substrates, employing technology developed by Micron
Technology, Inc. of Boise, Id. By incorporating multiple windows or
display segments in a single display through sub-arrays at
predetermined locations, each of the different sub-arrays may be
activated simultaneously using different signals. This approach
would allow a user to display multiple distinct images responsive
to distinct signals on a single display, to easily integrate images
from multiple sources, or relating to multiple topics, and
manipulate one or more of those images without affecting the
others.
[0048] The window or display segment 8 of the game display 2 of
FIG. 3 includes a promotional points display 12 to indicate the
total promotional points accumulated to date by the current player.
As used herein, the term "promotional points" contemplates a
non-monetary tally having value which may be exchanged for goods or
services. Optionally, a monetary value may be assigned to each
promotional point. It is most preferable that the promotional
points display 12 show not only the promotional points accumulated
by the current player from the current activity, but also the
promotional points accumulated by the current player from all other
activities. However, the promotional points display 12 may
alternatively be configured to display only the promotional points
accumulated during the current session at the game, or an
additional window 12 may be included to display those points. Most
preferably, both the cumulative promotional points display and the
present game promotional points are displayed. Additionally, or in
lieu of video-type promotional points display 12, a physical
confirmation and manifestation of one or more promotional points
totals may be provided. Such a physical manifestation may include,
without limitation, a tape or card output to provide the player
with a tangible, portable expression of the player's promotional
point totals. Such an item may be automatically generated by the
gaming machine, or responsive to a player request, as by touching a
portion of the display, or a dedicated key or other element.
[0049] By including a "real time" promotional points total 12 on
the game display 2, a player may see how different behaviors at the
game affect the promotional point total. As used herein, the term
"real time" means and includes "substantially real time" or
relatively rapid, intermittent (e.g., every 15 seconds, every
minute, at the conclusion of each game, etc.) but not necessarily
instantaneous updating of points totals. In this way, a player is
not required to contact casino staff for a current point total or
check the total at a location remote from the game he or she is
playing. The player can know the promotional point total at any
given time during play by simply checking a game display 2 with
which he or she is interacting. Additionally, by having the
promotional points total 12 displayed and increasing in real time
while the player is playing any given game or at least at the
conclusion of each game, the player is constantly encouraged to
continue playing the game in a way to maximize promotional
points.
[0050] Most preferably, the promotional points total 12 will
increase whether the player is winning or losing games. Thus, even
if the player is losing games (and consequently the money tendered
to play those games), the player's actions are rewarded by an
immediately increased promotional points score. For example, a
player may be awarded 10 promotional points for wagering one coin,
or 20 promotional points for wagering two coins. Alternatively, the
promotional points awarded per wager may be enhanced for larger
wagers (e.g., 10 points per one coin wagered, 22 for two, 35 for
three, etc.). Even though the player may lose more coins for
wagering more, because the promotional points increase faster by
wagering more coins, the player is encouraged to wager more
coins.
[0051] Additionally, a game may be configured so that a portion of
a player's winnings may be awarded in money, or machine credits
convertible to money, while a portion of the winnings is awarded in
promotional points. For example, if a player won what would
ordinarily be paid-out as 20 coins, the system may be configured to
pay out 10 coins and 100 points. In this way, the tendency of a
player to associate the game with accumulation of promotional
points and thus with sponsors' products may be promoted, and
players can play to accumulate points faster. If a player wins 0
coins, the game, rather than simply awarding promotional points
based on the amount wagered or game played, may be configured to
change to a bonus screen comprising an additional game, such as a
random icon selection, which reveals a player's promotional point
award for that game's play. Further, a monetary win may trigger a
second, bonus screen or game to be played in whole or in part with
promotional points. With this award system, a player is rewarded
whether the player is winning or losing. Thus, a player is
encouraged to continue play by the promotional points earned
through game play, and further encouraged to continue play by the
bonus games in excess of those played for money which may be
triggered by continued game play. It is contemplated that paying
winnings as part money and part promotional points rather than all
money or all promotional points may be established as a
player-selected option, or may be associated with only particular
games or events triggered during the play of games as desired for a
given application. Optionally assigning a monetary value assigned
to a promotional point may also assist in determining the number of
promotional points required for a particular award. Obviously, any
of such payment techniques is equally applicable to the use of
debit and credit cards, and other forms of monetary exchange.
[0052] FIG. 3 also illustrates an exemplary sponsor advertising
display 14 in a window or display segment 10 on the game display 2.
The sponsor advertising display 14 shows information relating to
sponsors to encourage players to like and buy sponsor merchandise
or use sponsor services. The information shown in the sponsor
advertising display 14 may comprise either still or moving images,
pictures or words, or combinations thereof. The use of scrolling
messages and graphics is also contemplated. Preferably, the sponsor
advertising display 14 shows advertising material at all times,
which may be rotated from sponsor to sponsor for a group of
sponsors, either on a regular basis or in correspondence to the
sponsor's advertising contributions. In this way, whether a player
is playing the game or not, the advertising information is always
in the public view. Moreover, due to the ability to identify an
individual playing a game, as further detailed below, the
promotional material of a particular sponsor or sponsors may be
activated for a particular display based upon the individual's
redemption patterns for promotional points, or his or her lifestyle
patterns as indicated by the tracking of non-gaming activities
through the player identification process.
[0053] Conventionally, promotional or advertising information is
placed on a wall, a separate television monitor, or the housing of
a game. However, as players play electronic games, their attention
is heavily focused on the game display 2. By placing and
maintaining a sponsor advertising display 14 on the game display 2,
the players are constantly exposed to sponsor advertising material.
Although the sponsor advertising display 14 is shown as a banner in
FIG. 3, it is contemplated that the sponsor advertising display 14
may be any size and shape. It may be that for a particular
application, the sponsor advertising display 14 is of a size and
shape to conveniently show entire commercials of sponsors, such as
are conventionally shown on television.
[0054] The game display 2 shown in FIG. 3 also includes a window or
display segment 6 exhibiting an awards display 16. The awards
display 16 shows items or services for which players may exchange
their promotional points. The awards display 16 may continue to
show a single award option or, more preferably, cycle through
numerous award options. Alternatively, the awards display 16 may
have an interactive control among input devices 144 by which a
player could access a list of specific awards or award categories
(sporting goods, electronic devices, travel, lodging, etc.), or
even search a database of awards or an online sponsor catalogue or
catalogues to choose an award or category toward which the player
desires to accumulate points. Preferably, the awards display 16
includes a portion which indicates the number of promotional points
required to exchange for the item or services shown. Optionally,
the awards shown in the awards display 16 may be automatically
selected by the system (see description below associated with FIG.
4) to correspond to awards which require more points than the
player has currently accumulated. In this way, the player is
encouraged to continue play so that the promotional points will
increase towards the higher value required for the displayed award
or awards. As a further option, the awards shown may be of a value
less than the total promotional points accumulated by the player,
to stimulate an award redemption and the attendant immediate
gratification for playing the game. The award or awards shown may
also be selected in response to a player's interests, hobbies, age,
gender, spending habits, or other characteristic which may be
associated with the player through the player's unique
identifier.
[0055] It is also contemplated that from the window or display
segment 6 exhibiting the awards display 16, promotional points may
be redeemed by a player at that particular game for a desired
displayed item once a point total has been reached. In this way,
once a player has accumulated a sufficient number of promotional
points, the player may immediately redeem those points at the
electronic game and again begin accumulating points for another
award. By coupling the game controller to an awards database and
providing interactive award selection control elements and
instructions on the display 2 or adjacent housing of the game, a
player can redeem points through the electronic game, and even
while playing the game. In other words, the player may proactively
select a redemption activity in the midst of the game, or a
particular game event occurrence may be programmed to trigger a
point redemption wherein an award may be redeemed at a promotional
point "discount" during the pendency of that particular game or for
a given period (for example, 5 minutes) thereafter. For example, if
a given award usually requires the redemption of 10,000 points, a
"wild card" redemption event could reduce the award to 8,000 points
if completed immediately. Further, such wild card redemption events
may be programmed to be triggered randomly, or for a given number
of games played, or money wagered, over a selected period of time
(for example, twenty-four hours, 30 days, one year).
[0056] Once a player indicates a particular award for which the
player would like to exchange promotional points and confirms an
award redemption, the promotional point total 12 displayed may be
replaced with an updated promotional point total in real time. The
central controller 30 (FIG. 4) or other sub-system subtracts or
deducts the promotional point value or "price" of the award
selected from the player's cumulative promotional point total 12 in
response to the player selecting the award, and replaces the
displayed promotional points total 12 with an updated promotional
points total.
[0057] In further reference to FIG. 4, once a player has selected
and confirmed an award for which the player would like to redeem
promotional points, the central controller 30 may then contact a
sponsor 32 or an awards distributor 34 to automatically order the
award selected by the player. From the player's unique identifier,
which is associated with the player's promotional point total and
also associated with other information related to the player or
provided by the player at the game, such as a password, PIN or
other identifier for security purposes, a sponsor 32 or award
distributor 34 may send the selected award to the player's hotel
room, home address, or other location indicated by the player if
such an option is afforded. Alternatively, a player may redeem the
promotional points for an award directly from the sponsor at the
sponsor's place of business or Internet site, or by phone. By
providing each sponsor with access to a common promotional point
database, promotional point totals may be immediately updated as
points are redeemed or accumulated at any location. It is
contemplated that a promotional points database 40, or another
database 40 associated with the central controller 30, may store
not only a player's promotional points total in association with
the player's unique identifier, but also other personal information
without limitation, such as a player's address, birth date, gender,
marital status, interests, hobbies, sports, spending habits, credit
information, occupation, and other information which may assist a
sponsor to relate and transact with the player more readily. Such
sponsors may include, without limitation, retail stores,
restaurants, airlines, rental agencies, product manufacturers,
theaters, travel agencies, cities or other sponsor with a good or
service the sponsor wishes to promote or exchange for promotional
points. If the award selected requires more promotional points than
the player has accumulated, the central controller 30, or the CPU
of the electronic game may optionally offer the player a discounted
price in cash or credit for the award, or deny the exchange.
[0058] Returning to FIG. 3, the game portion of the game display 2
is shown in a main window or display segment 4. The main window or
display segment 4, as illustrated, shows an embodiment of a slot
machine game which includes a portion 18 through which a title,
image of the game, or some video or other graphic display to catch
the attention of potential players, may be shown. The main window
or display segment 4 also includes a winnings box 22 to display the
amount the player has left on account with which to wager or
winnings for a particular spin, a coins box 20 to display the
number of coins which are wagered with a particular spin, up and
down arrows 24 and 26 to increase or decrease the number of coins
wagered with a particular spin, and a spin button 28 to initiate
each play of the game. Although FIG. 1 illustrates an embodiment of
an exemplary slot machine game in the main window or display
segment 4, any number of games may be substituted for the game
displayed, each having its own display and interactive controls, in
accordance with the invention. As known in the art, the gaming
machine may be configured, by employment of suitable hardware and
software as known in the art, for play of one of a variety of games
at the same machine in response to player selection from a choice
of games. Examples of suitable games for use in accordance with the
invention include, without limitation, those conventionally found
in casinos such as Black Jack, Craps, Roulette, Keno, Bingo, Reel,
various other Slot Machine games comprising or simulating a
plurality of rotating wheels, various Poker games, and Baccarat. Of
course, any other casino-type, or other wagering game which may be
electronically simulated as well as other electronic games, such as
video arcade games or other games of skill or amusement, may be
employed and displayed. As used herein, the term "casino-type",
"gaming" or "wagering" game, machine, or activity, means and
respectively includes games, machines or activities wherein
monetary or other value is placed at risk (i.e., wagered) in return
for a possible return of some value pending the outcome of the
activity, a portion of the activity, or a participant's performance
during the activity. Activities other than gaming activities may be
referred to herein as "non-gaming" activities.
[0059] FIG. 4 illustrates a promotional points system having a
central controller 30 to coordinate and control activities and data
transfer among the various links to sponsors 32, awards
distributors 34, on-site games 36, off-site games 38, promotional
points databases 40, awards databases 42 and Internet servers
44.
[0060] As should be clear to one of ordinary skill in the art, the
foregoing description of a game display may be implemented through
a single display, or group of displays housed in a decorative
casing or casings and coupled, directly or indirectly, to a common
central controller 30 such as through a local area network ("LAN")
and/or through a wide area network ("WAN"). Alternatively, multiple
central controllers 30 may have access to a common promotional
points database 40. Single or group displays and housings would
particularly be useful in a casino, a shopping mall, a grocery
store or other retail store, or the like, where a variety of
customers are passing or spending money and may desire to play a
game. With the electronic game system as illustrated in FIG. 4,
multiple communication lines from the central controller 30 may be
coupled to the display controller of a game to relay and modify
display data in the multiple game display windows. The
communication lines may include, without limitation, electronic or
other data transferring cable (including optical as well as
electrical), radio frequency wave transmissions including cellular
frequency transmissions as well as microwave, satellite dish
frequencies, etc., phone lines (again both optical and electrical)
and the like, such as is common with remote communication systems.
More preferably, however, the function and displays on the computer
may be fixed by hardware and software included within the game
circuitry to minimize communication with the central controller 30.
In either embodiment, a player's promotional points total may be
retrieved at the game location through the central controller 30
from a promotional points database 40 associated with the central
controller 30 when the game is accessed by a player. Alternatively,
promotional point totals, identification information and other
information, such as credit amounts, may be retrieved from and
updated to a "smart card" or other recording device kept in a
player's possession. As used herein, the term "remote" means and
includes sites using communication lines to communicate one or more
signals with a single site.
[0061] The game display and interaction may also be implemented
through an Internet or Intranet server 44 as an Internet or
Intranet display to be viewed by at least one Internet browser 46.
In this way, connection to a game and accumulation of promotional
points, may be accomplished with only a connection to the server 44
through a conventional phone or other data transmission line,
digital signal line ("DSL"), T-1 line, coaxial cable, fiber optic
cable, or other connection known in the art. It is will also be
understood by those of ordinary skill in the art that enhanced
bandwidth of digital wireless communications may render such
technology suitable for some or all communications according to the
present invention, particularly if such communications are
encrypted. It will be further understood and appreciated by those
of ordinary skill in the art that higher data transmission speeds
may be useful for enhancing the sophistication and response of the
display and interaction with the player. Even in an Internet
embodiment, the game display may be housed in a decorative housing.
One advantage to this embodiment, however, is that players may
access an Internet game page from any location where an Internet
connection and computer, or other Internet facilitator such as the
so-called "WebTV" boxes, are available. The expansion in the number
of computers and number and speed of Internet connections in recent
years increases opportunities for players to play and increase
their promotional points from home or work, as well as in the
casino.
[0062] In another aspect of the present invention, it is
contemplated that players may accumulate promotional points through
a variety of gaming and non-gaming activities. A significant
concern and desire of sponsors, is for players to become familiar
with the sponsors' names and products. Awarding promotional points
to players for playing games having images of the sponsors' names,
logos, products and marketing information on the game display
directly before the players helps to familiarize players with the
sponsors displayed.
[0063] Moreover, sponsors may award promotional points for
non-gaming activities, both where money is spent, and where it is
not. For example, to encourage customers to shop more at their
stores or websites, sponsors may award promotional points for
spending money in the sponsors' stores or websites, or using the
sponsors' services or products. Additionally, sponsors may award
promotional points for customers merely visiting locations where
the sponsors' products are sold or used, or where the sponsors'
advertisements are shown. For example, sponsors may award
promotional points to customers who merely visit a sponsors' store,
shopping mall, casino, theater, sales promotion, demonstration,
Internet site, ATM machine, bank, city, theme park, car dealership,
or any other venue or site where a sponsor would benefit simply
from a customer's attention, regardless of whether the customer has
the specific intent to spend money at that time. This approach may
also encourage customers to spend money in a particular location
even though the promotional points are awarded simply based upon
the customer's presence and not the money the customer spends. For
example, by awarding promotional points for time spent in a
sponsor's retail store, shopping mall, car dealership, city, etc.,
customers who are there for any duration of time are more likely to
spend money than if they never visited. By a further example, a
sponsor who awards promotional points to all attendees at a grand
opening of a retail business is likely to encourage more customers
to attend. In this way, just by allowing themselves to be exposed
to sponsors' names and products, or by familiarizing themselves
with a sponsor's business, facilities, location, methods of
transaction or other goods or services, customers can accumulate
promotional points.
[0064] As used herein, "commercial transactions" are those
interactions between a customer and a business or other where money
or credit is required to be exchanged between the customer and the
business. Activities other than commercial transactions are those
where money or credit is not required to be exchanged between the
customer and the business.
[0065] Electronic game systems may be configured to award
promotional points, money or any combination of points and money
based on any combination of factors which a sponsor may deem
point-worthy. Additionally, established money or promotional point
award combinations may be modified in response to those same
factors. Such factors may include, by way of example only: the
duration or frequency of game play at a particular game, casino or
casino chain; the amount of money or promotional points exchanged
or wagered at a particular game, casino or casino chain; a pattern
of player behavior such as patronizing certain businesses, Internet
sites, or other locations, or spending certain amounts of money at
those locations.
[0066] By awarding additional promotional point award combinations
to those players who act in ways sponsors desire, players are
encouraged to patronize particular stores or buy particular
products they may not have chosen without such incentive.
Promotional point groups or levels may also be formed based upon
the factors previously mentioned, or similar factors, to
additionally reward a desired behavior or lifestyle. For example, a
player may upgrade to a more beneficial promotional point group,
and thus enjoy the benefits of that group, by reaching a certain
level of total accumulated promotional points, or a total amount of
money spent at a sponsoring business. Group benefits may include,
by way of example only, such benefits as: reduced rates on rooms,
food, entertainment, airfare, rental cars or the like; advanced
promotional point or money accumulation rates; access to particular
electronic games, desirable locations, Internet sites and reserved
seating; entry into prize drawings; higher promotional point
exchange rates; and the ability to exchange promotional points for
particular prizes. By adding benefits for levels of promotional
points earned (or earned and spent) by a player within a year (or
over some other period of time), players and customers are further
encouraged to act in ways to obtain more promotional points.
[0067] In yet another aspect of the invention, promotional points
may be awarded in greater quantities to those patronizing sponsors
within a selected group of sponsors. For example, a group of ten
sponsors may be identified, and those individuals patronizing at
least five (or some other threshold number) of the ten sponsors
within a given time period (for example, a month) will receive a
points "multiplier", such as 1.2, for all promotional points earned
during that period. Alternatively, loyal participation by an
individual in the program at a selected number of sponsors within
the group during a selected period of time may entitle the
individual to an "upgraded" award program in which the points
accumulated are assigned greater value for award redemption
purposes (e.g., the points become "platinum" points as opposed to
"gold" points) as long as the individual continues his or her
participation. Such a program may be extended to groups of
individuals with linked identifiers, for example to a husband and
wife, to encourage modification of behavior of the group and not
just the individual.
[0068] Yet another alternative embodiment of the invention involves
linking specific merchant sponsors through the Internet to the
player of the game for award redemption. As illustrated by FIG. 6,
through a suitably configured electronic game or other site having
an Internet connection 80, a player may form a connection 82 with,
and select from a catalogue of specific award items to redeem
promotional points in a system coordinated by a promotional points
administrator 84. A display window including an Internet connection
80 may also be configured to provide broad categories of awards
instead of, or in addition to specific items (e.g., electronics,
clothing, music, etc.). Upon selecting a specific award or an award
category, a player may then be forwarded 86 to the website of a
sponsor who has agreed to provide awards responsive to redemption
of promotional points, either solely or in combination with money
tendered through a credit or debit card. By linking a player
wishing to redeem promotional points directly with a sponsor
through its website 88, a promotional points administrator 84 may
rely on the inventory, ordering and shipping infrastructure already
established by the sponsor. In this way, the initial capital
investment required by a promotional points administrator 84
wishing to initiate such a system is comparatively minimal. In
other words, by relying on sponsors to provide methods of redeeming
promotional points online, a promotional points administrator 84
would only need a conventional accounting database and Internet
server rather than a complex electronic-commerce ("e-commerce")
system or extensive awards inventory, which is already in the
possession of the merchant sponsors. To participate in such a
system, sponsors may choose to add a payment option to existing
payment options on their order displays to enable payment by
promotional points or credit and promotional points. A sponsor,
following exchange methods which may already be established for the
sponsor, may then send the award directly 90 to the player through
the sponsor's established shipping channels (e.g., United Parcel
Service) according to information input by the player, or
associated with the player's unique identifier. Thus, a player may
"visit" a sponsor either physically by traveling to redeem
promotional points at a sponsor's location, or electronically
through the Internet to redeem promotional points online.
[0069] Another advantage of linking the player 80 directly to the
sponsor website 88 through the Internet is that by redeeming
promotional points directly from the sponsor, the player becomes
familiarized with the sponsor's website and learns how to "buy"
merchandise using the sponsor's normal product or service purchase
procedure in the context of promotional points. Thus, the player is
educated about the sponsor 88 and its product offering, is more
likely to return directly 90 to a sponsor's website 88 for other
purchases, and less likely to go to a competing merchant whose
website may be unfamiliar and thus more intimidating when
purchasing online in the future. In addition, this technique may be
employed to educate and familiarize non-Internet "literate"
individuals with the ease of purchasing through the Internet, thus
eliminating fears about making such "purchases" and making such
individuals more likely to patronize the Internet merchant in the
future in lieu of physically visiting a retail establishment.
[0070] As will be clear to one of ordinary skill in the art, so
long as a customer has a unique identifier, sponsors are able to
award promotional points, and thus encourage customer behavior in
real time, anywhere the sponsor can access the promotional points
database, or alternatively, record the customer's number and
activity. With respect to sponsors encouraging behavior, it is also
contemplated that sponsors may also award promotional points to
customers for reading sponsor selected material related to a
sponsor's interests or to achieve a sponsor goal such as promoting
education or other cause or organization.
[0071] As a player approaches a game display and desires to play
the game and accumulate promotional points, it is necessary for the
player to somehow indicate to the game the unique identity of the
player, such as through a unique identifier, so the game can access
the player's promotional point total. There are many methods of
indicating a player's unique identifier including, but not limited
to, bar codes, magnetic encoded data strips, "smart" cards with
embedded microchips, personal identification numbers ("PIN"),
"Bluetooth" technology electronic communicator, and any other form
of identity verification including, magnetic, physical (i.e., thumb
print, retinal scan, etc), digital, electronic or optical.
[0072] The "Bluetooth" technology, such as that manufactured by
Motorola of Phoenix, Ariz., may be used to indicate the player's
identification through as a small, short range, low-power,
unlicensed, wireless transmitter or transceiver to a corresponding
receiver or transceiver within a game. Through this, a player need
only approach a game and the game will automatically register the
player's identity and promotional points total. Bar codes, magnetic
encoded data strips and "smart" cards would require additional game
attachments to read the player's identification from identification
cards presented by the player. PIN entry may be accomplished within
a portion of a window for a touchscreen, or through an external PIN
entry device such as a keyboard, keypad or cursor manipulating
device such as a touchpad, rollerball or mouse. The use and
function of readers and external PIN entry devices are well known
in the art.
[0073] Another aspect of the present invention is a method of
awarding and redeeming promotional points using the promotional
points system shown and described in reference to FIGS. 1 and 2.
According to an embodiment of the method, a game organization such
as a casino or video arcade, having sponsors with products or
services to advertise, displays sponsors' advertising material on
an electronic game display simultaneous with an electronic game. In
this way, players of the game are exposed to the sponsors'
advertising material throughout game play. For playing the
electronic game, players are awarded promotional points which the
players may redeem for discounts or awards from the game
organization or the game organization sponsors.
[0074] According to another aspect of the present invention,
promotional points acquired through gaming and non-gaming
activities are used instead of money during game play. In one
embodiment, after a player has accumulated any number of
promotional points, a player of a casino or other game may choose
to wager promotional points rather than money. In this way, the
player may significantly increase a promotional point total or,
consequently, lose promotional points rather than money. For
regions where gambling for money is contrary to the laws of the
region, wagering using promotional points offers an attractive
alternative. Similarly, casino operators can familiarize players
with a casino or casino games by awarding promotional points and
offering players a chance to increase their promotional points
toward redeeming them for an award. In accordance with other
aspects of this invention, because an electronic game display may
be displayed through an Internet server, players may play casino
games using their promotional points from home, work, or even other
locations, as facilitated by the increased availability and
bandwidth of digital and cellular phones and other wireless
technology.
[0075] As will be clear to one of ordinary skill in the art, either
a primary, a secondary, or both a primary and a secondary
electronic game may be played for promotional points. Furthermore,
a secondary or bonus game may be activated responsive to either a
win, a loss, or some other event in a first game.
[0076] In another embodiment of this aspect of the invention, a
player of a non-gaming electronic game may use promotional points
as credits for the game rather than money. In this way, as
discussed in relation to other aspects of this invention, sponsors
of a game organization may choose to award promotional points for a
variety of activities, such as visiting sponsors' Internet sites or
stores. The promotional points accumulated by a player may then be
used for entertainment rather than for redeeming toward specific
award items.
[0077] As will be clear to one of ordinary skill in the art, in
accordance with other aspects of the present invention, because the
invention contemplates awarding promotional points for activities
other than playing games, the main window 50 of the display 52, as
shown in FIG. 5, may be configured to display any activity 54
through which an operator may, or may not, accumulate promotional
points, such as accessing an ATM. In addition to displaying sponsor
advertising material 56, awards 58, and a real time promotional
points total 60, as with previous embodiments, the display 52 of
FIG. 5 may include, without limitation, such interactive displays
as an Internet display for visiting sponsor Internet sites, a
television signal display, or other sponsor advertising
material.
[0078] FIG. 7 depicts an interactive display screen 62 of an
electronic game displaying two separate windows or display segments
64 and 66. One of the windows or segments 64 may display an
electronic game such as those previously discussed herein, while
the other of the windows or segments 66 may display an Internet
connection. As used herein, the term "Internet" is distinguished
from a dedicated or proprietary LAN or WAN, and means and includes
plurality of mutually remote sites having the capability of
communicating digital information, at least in part, through
communication channels owned or controlled by third parties and
being directed and, where necessary, relayed by servers or other
suitable apparatus. Such communication channels may include,
without limitation, electronic or other data transferring cable
(including optical as well as electrical), radio frequency wave
transmissions including cellular frequency transmissions as well as
microwave, satellite dish frequencies, etc., phone lines (again
both optical and electrical) and the like, such as is common with
remote communication systems. The interactive display screen 62 may
be configured so that one or the other of the windows or segments
64 and 66 are displayed on the entire screen 62, or so that both of
the windows or segments 64 and 66 are each displayed
simultaneously. Alternatively, the display screen 62 may be
configured to adjust the number of displayed windows, or change its
displayed image at a player's option, or in response to an event
such as the end of a game. The Internet window 66 may be configured
to display and select sponsor advertising, promotional points
totals, promotional awards, event schedules, sponsor product
catalogs, ordering information and any other information which may
be placed upon or found through the Internet. The Internet window
66 may be configured to allow game players to choose a particular
Internet site, promotional point award or advertisement during
play, or, according previously described aspects of the present
invention, be configured to display specific awards or groups of
awards related to any number of factors associated with a player's
unique identifier such as, by example only, a player's interests,
background and promotional points total. The Internet window 66 may
be used, without limitation, to reward for player performance, to
redeem points, to visit sponsor Internet sites, visit chat rooms,
order goods or services, view entertainment, or simply to browse
the Internet.
[0079] As used herein, the term "electronic game" means and
includes not only completely electronic games including a display
driven responsive to a signal. The term "electronic game" also
means and includes portable games which may be physically connected
to a host system by a permanent or removable connection, or which
may be connected or in communication therewith using wireless
technology. Further, the term specifically includes, without
limitation, conventional, existing electronic or electromechanical
machines to which may be added an electronic display. For example,
and without limitation, a bonus or secondary game retrofit may be
made to a conventional electromechanical game to detect game
activity and payouts from the conventional game for purposes of
accumulation and display of promotional points, redemption of
awards through tendering of promotional points, and display of
non-game related images such as sponsor advertising and awards
display. Optionally, a retrofit of what may be termed a remote
communications module in accordance with the invention may be made
to a conventional, stand-alone electronic or electromechanical
gaming or other game machine for accumulation and display of
promotional points, redemption of awards, and display of sponsor
advertising and awards. FIG. 8 illustrates an electronic game 68
configured as a slot machine having a remote communications module
70 and display 72. The display 72, as described in regard to other
aspects of the present invention, may display, without limitation,
bonus games, Internet access, promotional points, sponsor
advertisements or awards, and other helpful or exciting images. It
is believed that one of ordinary skill in the art will understand
how to retrofit an electronic game with a remote communications
module 70 using conventionally available parts. In a basic
embodiment, a suitable display, circuit board and modem coupled
together with the existing game would be sufficient to retrofit a
conventional electronic game to respond as an electronic game in
accordance with aspects of the present invention. Other embodiments
involving different forms of displays, communications methods and
multiple circuit boards may also be used as will be clear to one of
ordinary skill in the art.
[0080] The term "electronic game" also means and includes an
apparatus according to the present invention which includes
features other than electronic ones. For example, an
electromechanical slot machine apparatus comprising a plurality of
adjacent, rotatable wheels may be combined and operably coupled
with an electronic display of any suitable type, and an associated
signal linkage to one or more remote sites. In this instance, the
electromechanical device would constitute one of the "windows" of
the overall display exhibited by the apparatus.
[0081] In a further aspect of the present invention, the tracking
of an individual's gaming habits in accordance with the method and
apparatus of the present invention may be extended to table or
other non-electronic games played in a casino setting or the like,
such as through the player tendering his or her identifying indicia
in conjunction with legal tender to be wagered at a game site or
other site within a casino. Optionally, the same methodology may be
employed in conjunction with redemption for money or credit of
chips, tokens or other value elements employed in games such as,
without limitation, Blackjack, Poker, Roulette and Craps.
[0082] Although the present invention has been shown and described
with respect to preferred embodiments, various additions, deletions
and modifications that are obvious to a person skilled in the art
to which the invention pertains, even if not shown or specifically
described herein, are deemed to lie within the scope of the
invention as encompassed by the following claims.
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