U.S. patent application number 09/916178 was filed with the patent office on 2005-12-15 for display package for hair accessories.
Invention is credited to Baranoff, Edward.
Application Number | 20050274641 09/916178 |
Document ID | / |
Family ID | 35459374 |
Filed Date | 2005-12-15 |
United States Patent
Application |
20050274641 |
Kind Code |
A1 |
Baranoff, Edward |
December 15, 2005 |
Display package for hair accessories
Abstract
A display package for generally ring-shaped ponytail holders
formed of: a. a fold-over card formed from a single elongated strip
folded at the bottom to define front and rear panels joined by a
neck at the bottom, each of the panels having near its top edge a
through hole, the holes becoming aligned when the panels are folded
to overlie each other, b. a wire formed as a closed loop which
defines a plane, the loop having top and bottom parts, the top part
lying in the neck, said bottom part situated below the neck, the
plane of the loop being generally coplanar with the plane of the
panels, and c. a plurality of ring-shaped ponytail holders, the
wire extending through the bores of the ponytail holders such that
they hang below the fold-over card, each ring-shaped ponytail
holder defining a plane situated generally perpendicular to the
panels.
Inventors: |
Baranoff, Edward; (New York,
NY) |
Correspondence
Address: |
ABELMAN, FRAYNE & SCHWAB
Attorneys at Law
666 Third Avenue
New York
NY
10017-5621
US
|
Family ID: |
35459374 |
Appl. No.: |
09/916178 |
Filed: |
July 26, 2001 |
Current U.S.
Class: |
206/461 ;
206/467; 206/477; 206/493 |
Current CPC
Class: |
B65D 73/0064
20130101 |
Class at
Publication: |
206/461 ;
206/467; 206/477; 206/493 |
International
Class: |
B65D 073/00 |
Claims
1. A display package for generally ring-shaped ponytail holders
comprising: a. a fold-over card formed from a single elongated
strip folded at the bottom to define front and rear panels joined
by a neck at the bottom, each of said panels having near its top
edge a through hole, said holes becoming aligned when said panels
are folded to overlie each other, b. a wire formed as a closed loop
which defines a plane, said loop having top and bottom parts, the
top part lying in said neck, said bottom part situated below said
neck, said plane of said loop being generally coplanar with said
plane of said panels, and c. a plurality of ring-shaped ponytail
holders, said wire extending through the bores of said ponytail
holders such that they hang below said fold-over card, each
ring-shaped ponytail holder defining a plane situated generally
perpendicular to said panels.
2. A display package according to claim 1 wherein said panels when
folded to overlie each other are generally parallel and define a
vertical plane, with said ponytail holders each defining a plane
generally perpendicular to said vertical plane.
3. A display package according to claim 1 wherein said ponytail
holders hang with their planes generally perpendicular to the plane
of said wire.
4. A display package according to claim 1 wherein said ponytail
holders are positioned below said folded panels and generally
centered therewith.
5. A display package according to claim 1 wherein said apertures
through said front and rear panels are situated midway of the
length of said panels from left to right.
6. A display package according to claim 1 wherein said wire
comprises a plastic wire having bumps situated along its length and
a latch through which said bumps are extendable in one direction
and not removable in the other direction.
7. A display package according to claim 1 wherein said first and
rear panels have generally the same length and height.
8. A display package according to claim 1 wherein said strip
comprises plastic sheet.
9. A display package according to claim 1 wherein said strip
comprises cardboard.
10. A display package according to claim 1 wherein said panels lie
generally flat against each other.
11. A display package for generally ring-shaped ponytail holders
comprising: a. a fold-over card formed from a single elongated
strip folded at the bottom to define front and rear panels joined
by a neck at the bottom, each of said panels having near its top
edge a through hole, said holes becoming aligned when said panels
are folded to overlie each other, b. a wire-like element formed as
a closed loop which defines a plane, said loop having top and
bottom parts, the top part lying in said neck, said bottom part
situated below said neck, said plane of said loop being generally
coplanar with said plane of said panels, and c. a plurality of
ring-shaped ponytail holders, said wire extending through the bores
of said ponytail holders such that they hang below said fold-over
card, each ring-shaped ponytail holder defining a plane situated
generally perpendicular to said panels.
Description
FIELD OF THE INVENTION
[0001] The present invention relates to merchandise display
packaging and more particularly to point-of-sale display cards for
hair accessories such as ring-shaped ponytail holders.
BACKGROUND OF THE INVENTION
[0002] A wide variety of merchandising and display cards are known
for displaying various hair accessories for sale in retail
establishments. In selecting a display card there are numerous
objectives which must be considered simultaneously. Obviously, the
product should be highly visible or as visible as possible and
displayed in an attractive manner which is flattering to the
product. Also, it is an object to display numerous products with
one card, particularly where they are sold in bundles of two three
or even up to ten units per card. Furthermore, it is important that
the articles for sale be attached with adequate security to the
card so that they can not be easily stolen or separated from the
card.
[0003] Furthermore, it is well known that a critical factor in
display of products of this type in a retail store is tied to the
amount of rack space granted to the company providing the goods.
These goods are displayed on racks and it is an objective to
display and to store the maximum number of goods for a given amount
of rack space while still providing a most attractive display. A
further objective is to display the company name on the package
along with the promotional illustrations and other information and
indicia. This becomes a problem when the product is bulky or of a
shape which does not easily become attached to display cards. This
is particularly true with three dimensional hair accessories such
as ponytail holders which are ring-shaped and therefore occupy a
considerable space. It is preferable not to display them in a flat
orientation on the card where the plane of the ring is parallel to
the plane of the card, because that would result in the minimum
number of articles for a given card space.
[0004] With certain known display cards, a wire or string is put
through the center of a plurality of ring-shaped ponytail holders
which are arranged to lie on the face of the card. The ring-shaped
ponytail holders then become inclined against each other in a bulky
arrangement. Typically, in the prior art, these ring-shaped
products are contained on a string or wire with the result that
they lie against the card, basically on the front surface of the
card, since this is the almost universal way to display carded
products. The card which may be rectangular or other shape and has
a hole at the top for hanging on a peg and the advertising and
promotional indica is situated immediately around and below the
hole in the card. In this manner the product when it is bulky
extends forward of the card by a considerable distance and prevents
having too many cards in a row, one in front of the other because
each one is so thick due to the combined thickness of the card plus
the product situated in front of the card.
[0005] One prior art merchandising package shown by Pat. No.
6,073,758 is a fold-over sheet having holes at the top and a neck
portion at the bottom. In this situation the display article is a
bracelet which extends through a hole in said neck portion, and
thus the bracelet is situated askew with the plane of the card.
[0006] In another prior art display package system shown in U.S.
Pat. No. 5,193,676, glove articles are hung in a manner generally
parallel to the plane of the card, is in contrast to the new
invention where the articles are perpendicular to the plane of the
card.
[0007] A still further prior art display device is shown in U.S.
Pat. No. 5,988,373 which is similar to the previously described
prior art except that the card has an H shape instead of a
rectangular shape.
OBJECTS AND SUMMARY OF THE INVENTION
[0008] It is an object of this invention to provide an improved
merchandise display card particularly for ponytail holders which
allows securing of the products to the card without having them
situated in front of the card. It is a more specific object to
secure ring-shaped ponytail holders by a wire or string which
maintains them below the card which is folded to form two panels
with a fold at the bottom through which the wire or string extends.
It is a still further object of this invention that the ponytail
holders be oriented such that they are aligned with a common
central axis running through all of them, and that said common axis
extends parallel to the plane of the folded card. It is a further
object that the ponytail holders be secured by a plastic wire
device which extends through the centers of the ponytail holders
and along the sleeve of the card in a non-releasable manner unless
it is broken or cut. A still further object is to provide a display
card which is a single sheet or strip folded in half, thereby
defining at the bottom a folded sleeve and providing at the top two
similar edges as a top surface. It is thus an object of the
invention for the ponytail holders to be situated where the plane
of each ring is essentially perpendicular to the plane of the
folded card from which they are hung.
[0009] The new invention differs from and is an improvement on
prior art display cards, such as that of U.S. Pat. No. 6,073,758
described above, in numerous basic concepts. One is that the
ponytail holders are totally below the display card instead of
extending through part of it. Secondly, the new display card allows
attachment of a substantial plurality of products instead of just
one. Thirdly, the new invention allows and requires the products to
be essentially perpendicular to the plane of the card whereas the
bracelet in the prior art is neither perpendicular nor parallel to
the plane of the card but is askew thereto. Furthermore, the card
allows for the display of only a single bracelet which in this case
is shown to be even larger in diameter than the card. Thus, it is
believed that this particular prior art reference in no way
anticipates or renders obvious the new invention herein.
[0010] Additional objects of the invention will be apparent from
the following description of the preferred embodiment thereof taken
in conjunction with the accompanying non-limiting drawings.
DESCRIPTION OF THE DRAWINGS
[0011] FIG. 1 is a top front perspective view of the new
merchandise display package including both the display card and the
products secured to the card; and
[0012] FIG. 2 is a sectional view taken along line 2-2 of FIG. 1 of
the display card including the product attached thereto.
DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENT
[0013] FIG. 1 shows the new merchandise display package 10
comprising the display card 12, the plastic wire 14 and the
plurality of ring-shaped ponytail holders 16. The display card 12
is comprised of a single sheet of cardboard or plastic folded to
have a front panel 18 and a rear panel 20 joined by the folded neck
portion 22 which provides a sleeve or tunnel through which extends
said plastic wire 14. Near the top edge of the front and rear
panels 18 and 20 are apertures 24 which extends through both front
and rear panels 18 and 20 and are used to hang the new display
package from a hook shown in FIG. 2 as hook or peg 26 that extends
from a wall or rack 28. The plastic wire is commonly used because
it has permanent bumps along its length and a coupling at one end
through which the bumps can be pulled somewhat like a one way-belt
buckle. This device does not allow the wire with bumps to be
withdrawn from the coupling unless it is physically broken or cut
with a scissor, knife or other appropriate tool. Thus, this is
considered a reasonably safe way to secure products for display in
a retail establishment. Obviously, this will not prevent a
shoplifter from taking the whole card, but it will prevent such
person from removing the products from the card.
[0014] It is of particular note that the plastic wire creates a
loop of its own where the plane of the loop is generally parallel
and coincident with the plane of the folded card. More
particularly, the ponytail holders are aligned to hang below the
plastic wire in an orientation where the plane of each ponytail
ring is generally perpendicular to the plane of the display card.
Thus, a maximum number of ponytail holders can be hung and
displayed in an attractive manner from a single card. Furthermore,
the ponytail holders are displayed below the card as opposed to
being in front of the sheet portion of the card. Thus, a maximum
number of product can be displayed with the card without bulkiness
of situating the products in front of the card. This display is
particularly neat and attractive and concise and allows the maximum
amount of visibility to the card itself without having products
occupying space on the front surface of the card. Also, this new
display card and product arrangement allows for a type of vertical
stacking of products and cards instead of the usual horizontal
orientation of the product in front of a card.
[0015] The sleeve portion 22 has a width somewhat less in length
than the full width of the card in this particular embodiment, so
that the plastic wire when it extends beyond the sleeve and makes a
loop in the lateral direction to go around and through the ponytail
holders does not extend beyond the maximum width of the card. This
helps keep the overall product in a neat and concise
arrangement.
[0016] When the plastic wire is secured through the ponytail
holders in a one preferred manner, these ponytail holders are
aligned to support each other in their orientation which is
perpendicular to the plane of the card and they are held snugly by
the plastic wire to remain in such attractive and efficient
orientation.
[0017] The display card can be made of plastic sheet material or
cardboard or even metal if desired or metalized plastic. Also the
plastic wire can have substitutes so long as the ring-shaped
ponytail holders remain oriented generally as seen below the sleeve
or collar portion of the folded strip.
[0018] This card is inexpensive and simple to make and assemble and
thus is highly desirable in this very competitive retail market of
low mark-up products such as ponytail holders.
[0019] Although the invention has been described with respect to a
preferred embodiment, it is understood that changes and
modifications can be made which are within the full intended scope
of the invention as defined by the appended claims.
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