U.S. patent application number 10/874819 was filed with the patent office on 2005-02-24 for method and apparatus for efficient, entertaining information delivery.
Invention is credited to Marcus, Dwight.
Application Number | 20050044569 10/874819 |
Document ID | / |
Family ID | 33563869 |
Filed Date | 2005-02-24 |
United States Patent
Application |
20050044569 |
Kind Code |
A1 |
Marcus, Dwight |
February 24, 2005 |
Method and apparatus for efficient, entertaining information
delivery
Abstract
Embodiments of the present invention are directed to a method
and apparatus for efficient, entertaining information delivery. In
one embodiment, information is partitioned into clips. Clips are
selected for a user packaged together for presentation to the user
in an entertaining manner. In one embodiment, the clips are
selected and packaged together in accordance with a template. In
another embodiment, information about the user is used to select
clips. In one embodiment, a user presented with a stream of
information comprised of clips of information assembled for the
user. The user may select a clip to retrieve additional information
related to the clip. In one embodiment, the selected clip is a
portion of a program (e.g., a television show, a movie, a song, an
advertisement, etc.) and the additional information is a larger
clip of the program and/or the entire program.
Inventors: |
Marcus, Dwight; (Ojai,
CA) |
Correspondence
Address: |
FULWIDER PATTON LEE & UTECHT, LLP
HOWARD HUGHES CENTER
6060 CENTER DRIVE
TENTH FLOOR
LOS ANGELES
CA
90045
US
|
Family ID: |
33563869 |
Appl. No.: |
10/874819 |
Filed: |
June 23, 2004 |
Related U.S. Patent Documents
|
|
|
|
|
|
Application
Number |
Filing Date |
Patent Number |
|
|
60482597 |
Jun 24, 2003 |
|
|
|
Current U.S.
Class: |
725/42 ; 725/1;
725/135; 725/32; 725/37 |
Current CPC
Class: |
G06Q 20/123 20130101;
H04N 21/4722 20130101; G06Q 30/02 20130101; G06Q 30/0273 20130101;
H04N 21/812 20130101; G06F 16/738 20190101; G06Q 20/306 20200501;
H04N 21/8549 20130101; H04N 21/25891 20130101; H04N 21/4312
20130101; H04N 7/17318 20130101; H04N 21/25883 20130101; H04N
21/4314 20130101 |
Class at
Publication: |
725/042 ;
725/032; 725/001; 725/135; 725/037 |
International
Class: |
G06F 013/00; H04N
005/445; G06F 007/00; H04N 007/10; H04N 007/025; H04N 007/16; G06F
017/00; G06F 003/00 |
Claims
What is claimed is:
1. A method of delivering information comprising: selecting a
plurality of clips; arranging said plurality of clips into a stream
of information; presenting said stream of information to a user;
determining a first clip wherein said first clip is associated with
a second clip wherein said second clip is part of said stream of
information and wherein said second clip is selected by said user;
and delivering said first clip to said user.
2. A method of financing delivery of information comprising:
selecting a plurality of clips; arranging said plurality of clips
into a stream of information; presenting said stream of information
to a user; determining a first clip wherein said first clip is
associated with a second clip wherein said second clip is part of
said stream of information and wherein said second clip is selected
by said user; securing payment; and delivering said first clip to
said user.
3. A method of claim 2 wherein said method of securing comprises:
debiting an account associated with said user.
4. A method of claim 2 wherein said method of securing comprises:
packaging said first clip with information from an advertiser; and
receiving payment from said advertiser.
5. A method of compensating a content provider comprising:
selecting a plurality of clips wherein a first clip of said
plurality of clips is generated by said content provider; arranging
said plurality of clips into a stream of information; presenting
said stream of information to a user; determining a second clip
wherein said second clip is associated with a third clip wherein
said third clip is part of said stream of information and wherein
said third clip is selected by said user; securing payment;
delivering said second clip to said user; and compensating said
content provider out of said payment.
6. The method of claim 5 wherein said first clip is a voice.
7. The method of claim 5 wherein said first clip is a logo.
8. The method of claim 5 wherein said first clip is a song.
9. The method of claim 5 wherein said first clip is a likeness.
10. An information delivery system comprising: a selection unit
configured to select a plurality of clips; an arranging unit
configured to arrange said plurality of clips into a stream of
information; a presentation unit configured to present said stream
of information to a user; a determiner configured to determine a
first clip wherein said first clip is associated with a second clip
wherein said second clip is part of said stream of information and
wherein said second clip is selected by said user; and a delivery
unit configured to deliver said first clip to said user.
11. An information delivery financing system comprising: a
selection unit configured to select a plurality of clips; an
arranging unit configured to arrange said plurality of clips into a
stream of information; a presentation unit configured to present
said stream of information to a user; a determiner configured to
determine a first clip wherein said first clip is associated with a
second clip wherein said second clip is part of said stream of
information and wherein said second clip is selected by said user;
a payment securing unit configured to secure payment; and a
delivery unit configured to deliver said first clip to said
user.
12. An information delivery financing system of claim 11 wherein
said payment securing unit comprises: a debiting unit configured to
debit an account associated with said user.
13. An information delivery financing system of claim 11 wherein
said payment securing unit comprises: a packaging unit configured
to package said first clip with information from an advertiser; and
a payment receiving unit configured to receive payment from said
advertiser.
14. A content provider compensation system comprising: a selection
unit configured to select a plurality of clips wherein a first clip
of said plurality of clips is generated by a content provider; an
arranging unit configured to arrange said plurality of clips into a
stream of information; a presentation unit configured to present
said stream of information to a user; a determiner configured to
determine a second clip wherein said second clip is associated with
a third clip wherein said third clip is part of said stream of
information and wherein said third clip is selected by said user; a
payment securing unit configured to secure payment; a delivery unit
configured to deliver said second clip to said user; and a
compensation unit configured to compensate said content provider
out of said payment.
15. The content provider compensation system of claim 14 wherein
said first clip is a voice.
16. The content provider compensation system of claim 14 wherein
said first clip is a logo.
17. The content provider compensation system of claim 14 wherein
said first clip is a song.
18. The content provider compensation system of claim 14 wherein
said first clip is a likeness.
19. A computer program product comprising: a computer usable medium
having computer readable program code embodied therein configured
to deliver information, said computer program product comprising:
computer readable code configured to cause a computer to select a
plurality of clips; computer readable code configured to cause a
computer to arrange said plurality of clips into a stream of
information; computer readable code configured to cause a computer
to present said stream of information to a user; computer readable
code configured to cause a computer to determine a first clip
wherein said first clip is associated with a second clip wherein
said second clip is part of said stream of information and wherein
said second clip is selected by said user; and computer readable
code configured to cause a computer to deliver said first clip to
said user.
20. A computer program product comprising: a computer usable medium
having computer readable program code embodied therein configured
to finance information delivery, said computer program product
comprising: computer readable code configured to cause a computer
to select a plurality of clips; computer readable code configured
to cause a computer to arrange said plurality of clips into a
stream of information; computer readable code configured to cause a
computer to present said stream of information to a user; computer
readable code configured to cause a computer to determine a first
clip wherein said first clip is associated with a second clip
wherein said second clip is part of said stream of information and
wherein said second clip is selected by said user; computer
readable code configured to cause a computer to secure payment; and
computer readable code configured to cause a computer to deliver
said first clip to said user.
21. A computer program product of claim 20 wherein said computer
readable code configured to cause a computer to secure comprises:
computer readable code configured to cause a computer to debit an
account associated with said user.
22. A computer program product of claim 20 wherein said computer
readable code configured to cause a computer to secure comprises:
computer readable code configured to cause a computer to package
said first clip with information from an advertiser; and computer
readable code configured to cause a computer to receive payment
from said advertiser.
23. A computer program product comprising: a computer usable medium
having computer readable program code embodied therein configured
to compensate a content provider, said computer program product
comprising: computer readable code configured to cause a computer
to select a plurality of clips wherein a first clip of said
plurality of clips is generated by said content provider; computer
readable code configured to cause a computer to arrange said
plurality of clips into a stream of information; computer readable
code configured to cause a computer to present said stream of
information to a user; computer readable code configured to cause a
computer to determine a second clip wherein said second clip is
associated with a third clip wherein said third clip is part of
said stream of information and wherein said third clip is selected
by said user; computer readable code configured to cause a computer
to secure payment; computer readable code configured to cause a
computer to deliver said second clip to said user; and computer
readable code configured to cause a computer to compensate said
content provider out of said payment.
24. The computer program product of claim 23 wherein said first
clip is a voice.
25. The computer program product of claim 23 wherein said first
clip is a logo.
26. The computer program product of claim 23 wherein said first
clip is a song.
27. The computer program product of claim 23 wherein said first
clip is a likeness.
28. A method of delivering information comprising: selecting a
plurality of clips; arranging said plurality of clips into a stream
of information; presenting said stream of information to a user in
accordance with user selection of one of said clips.
29. An information delivery financing system comprising: a
selection unit configured to select a plurality of clips; an
arranging unit configured to arrange said plurality of clips into a
stream of information; a presentation unit configured to present
said stream of information to a user in accordance with users
selection of one clips; and a payment securing unit configured to
secure payment.
Description
RELATED APPLICATIONS
[0001] This application is claiming the benefit of a co-pending
provisional application Ser. No. 60/482,597 filed on Jun. 24, 2003.
The material of the related provisional application is incorporated
by reference herein. This application hereby also incorporates by
reference the disclosures of U.S. patent application Ser. No.
09/896,838 filed Jun. 29, 2001; U.S. patent application Ser. No.
09/953,569 filed Sep. 13, 2001; U.S. patent application Ser. No.
09/953,086 filed Sep. 10, 2001; and U.S. Pat. No. 6,032,156 filed
Apr. 1, 1998.
FIELD OF THE INVENTION
[0002] The present invention relates to the field of information
delivery, and in particular to a method and apparatus for
efficient, entertaining information delivery.
BACKGROUND OF THE INVENTION
[0003] Typical information delivery systems (e.g., the World Wide
Web, video on demand, television, etc.) provide information to
users inefficiently. Some systems deliver information in a rigid,
non-searchable manner that limits the ability of a user to
retrieved information of interest to the user. Other systems allow
a more flexible search for specific information, but the search is
generally performed in a non-entertaining manner and typically
requires the user to examine and select from a list of retrieved,
potentially relevant items. This problem can be better understood
by a review of prior art information delivery systems.
[0004] Television Delivery of Information
[0005] One of the most commonly used information delivery system is
television. A user selects a channel and information is delivered
to their speakers and/or screens. Some means of transmitting the
information include broadcast, cable and satellite communications.
Channel programming is varied. Some channels carry a specific type
of programming (e.g., the History Channel or the Movie Channel) and
others carry a mix of programming. However, a user has very little
control over what information is presented at a specific time. The
user's only control is to change channels. If programming content
desired by the user is not currently being delivered by one of the
available channels, the user is unable to do anything to prompt
delivery of the desired content.
[0006] Video on Demand
[0007] Video on demand (VOD) enhances the user's ability to control
the content of the information delivered by the system. In a VOD
system, the user is able to select desired content from a list of
available content. The selected program is retrieved by the system
and sent to the user. However, VOD systems typically do not provide
users with an efficient or entertaining interface for requesting
information. A user must search through and select from a list of
available content.
[0008] World Wide Web
[0009] The world wide web is another system for delivering a wide
variety of information to system users. Typically, a user locates
desired information by typing in a web address, performing a search
or following links. This method is similar to the VOID method in
that the user has more control over what content is delivered.
However, in both systems, information retrieval is inefficient and
non-entertaining.
SUMMARY OF THE INVENTION
[0010] Embodiments of the present invention are directed to a
method and apparatus for efficient, entertaining information
delivery. In one embodiment, information is partitioned into clips.
Clips are selected for a user and packaged together for
presentation to the user in an entertaining manner. In one
embodiment, the clips are selected and packaged together in
accordance with a template. In another embodiment, information
about the user is used to select clips. In one embodiment, clips
are associated with headers. One type of header is a content header
that describes the content of the clip. Other headers describe
aesthetic qualities of a clip. In one embodiment, the clip headers
contain both content and aesthetic information.
[0011] In one embodiment, a user is presented with a stream of
information comprised of clips of information assembled for the
user. The user may select a clip to retrieve additional information
related to the clip. In one embodiment, the selected clip is a
portion of a program (e.g., a television show, a movie, a song, an
advertisement, etc.) and the additional information is a larger
clip of the program and/or the entire program. In one embodiment,
selections made by the user are monitored and used in association
with templates to determine which clips will be selected and how
they will be presented to the user in the stream of information in
the future.
[0012] In one embodiment, clips are provided to the user at no
cost. In another embodiment, the user pays to view certain clips.
In one embodiment, the user pays through a debit to an account
(similar to ordering a pay-per-view event). In another embodiment,
the user pays by viewing other clips and/or information (e.g., an
advertisement). In another embodiment, advertisers pay to have
information inserted into the information packaged for streaming to
a user, thereby subsidizing the user's information retrieval
experience.
BRIEF DESCRIPTION OF THE DRAWINGS
[0013] These and other features, aspects and advantages of the
present invention will become better understood with regard to the
following description, appended claims and accompanying drawings
where:
[0014] FIG. 1 is a flow diagram of the process of delivering
information in accordance with one embodiment of the present
invention;
[0015] FIG. 2 is a block diagram of an information display in
accordance with one embodiment of the present invention; and
[0016] FIG. 3 is a data flow diagram in accordance with one
embodiment of the present invention.
DETAILED DESCRIPTION OF THE INVENTION
[0017] The invention is a method and apparatus for efficient,
entertaining information delivery. In the following description,
numerous specific details are set forth to provide a more thorough
description of embodiments of the invention. It is apparent,
however, to one skilled in the art, that the invention may be
practiced without these specific details. In other instances, well
known features have not been described in detail so as not to
obscure the invention.
[0018] In one embodiment, information is partitioned into clips.
Clips are selected for a user and packaged together for
presentation to the user in an entertaining manner. In one
embodiment, the clips are selected and packaged together in
accordance with a template. In another embodiment, information
about the user is used to select clips. In one embodiment, clips
are associated with headers. One type of header is a content header
that describes the content of the clip. Other headers describe
aesthetic qualities of a clip. In one embodiment, the clip headers
contain both content and aesthetic information.
[0019] In one embodiment, a user is presented with a stream of
information comprised of clips of information assembled for the
user. The user may select a clip to retrieve additional information
related to the clip. In one embodiment, the selected clip is a
portion of a program (e.g., a television show, a movie, a song, an
advertisement, etc.) and the additional information is a larger
clip of the program and/or the entire program. In one embodiment,
selections made by the user are monitored and used in association
with templates to determine which clips will be selected and how
they will be presented to the user in the stream of information in
the future.
[0020] FIG. 1 illustrates the process of delivering information in
accordance with one embodiment of the present invention. At block
100, user information is collected. The user information collected
varies amongst embodiments. For example, one embodiment collects
demographic information (e.g., sex, age, race, geographic location,
education level, etc.) about a user as well as information
regarding the user's interests and prior history of interaction
with the system.
[0021] At block 110, the user information is used in combination
with templates to select and package the information for delivery
to the user. In one embodiment, the templates are used to connect
clips in an appealing manner. In another embodiment, the clips also
assist in selecting the information (e.g., by placing length and/or
style limitations on which clips are eligible to be incorporated at
a specific location). In one embodiment, the information is
packaged by concatenating clips together to form a stream of data.
For example, the clips are media clips and the information is
delivered as an observable stream of media (e.g., video and/or
audio).
[0022] At block 120, the information is delivered to the user. At
block 130, the user selects a clip. For example, the user may be
interested in learning more about a product displayed in a 6 second
clip. At block 140, more information related to the selected clip
is retrieved. In the example above, a longer, more detailed ad for
the product is retrieved. In another embodiment, the selected clip
is a portion of a media program (e.g., a movie or show) and the
entire media program is retrieved.
[0023] FIG. 2 illustrates an information display in accordance with
one embodiment of the present invention. The display area 200 is
partitioned into a current viewing area 210 and a menu of options
area 220. The current viewing area 210 is used to display
information the user is currently focusing on. This information may
be a continuous program (e.g., a movie or show), or it may be a
stream of short previews and/or ads. In one embodiment, the menu of
options area 220 may be used as a traditional menu that allows the
user to exercise control over what information is delivered.
[0024] In another embodiment, the menu of options area 220 is
partitioned into a plurality of mini-display regions 230. In one
embodiment, once a clip has displayed in the current viewing area
210, the clip continues to display in one of the mini-display
regions 230. In one embodiment, the clip replays in a loop in the
mini-display region 230 until it is replaced or selected. In
another embodiment, a representation of the clip is displayed in
the mini-display region 230 until it is replaced.
[0025] In one embodiment, clips cycle through the mini-display
regions 230 so that the most recently displayed clip is in a first
mini-display region and the least recently displayed clip is in a
second mini-display region. When a new clip is moved to the menu of
options area 220, the least recently displayed clip is replaced by
the second least recently displayed clip in the corresponding
mini-display region, and other clips are similarly moved to new
mini-display regions until the old most recent clip is replaced by
the new most recent clip. In another embodiment, the new most
recent clip simply replaces the least recently displayed clip in
the corresponding mini-display region.
[0026] In another embodiment, each mini-display region 230 displays
a separate stream of information retrieved for a user. For example,
one mini-display region may stream sports-related content while
another streams content related to nostalgic ads from the 70's and
80's. In one embodiment, the user controls what content is
delivered to each mini-display region by selecting from a list of
general categories or channels. In another embodiment, the content
delivered to each mini-display region is altered by the user's
selections from that and/or other mini-display regions.
[0027] In one embodiment, the user selects information for display
in the current viewing area 210 by selecting a clip either from a
stream of clips delivered to the current viewing area 210 or to one
of the mini-display regions 230. In one embodiment, the user has
the ability to hide or display the menu of options area 220. Thus,
a user can select a movie for viewing by selecting a clip of the
movie from a stream of clips and then view the movie using the
entire display area 200.
[0028] In one embodiment, clips are provided to the user at no
cost. In another embodiment, the user pays to view certain clips.
In one embodiment, the user pays through a debit to an account
(similar to ordering a pay-per-view event). In another embodiment,
the user pays by viewing other clips and/or information (e.g., an
advertisement). In another embodiment, advertisers pay to have
information inserted into the information packaged for streaming to
a user, thereby subsidizing the user's information retrieval
experience.
[0029] One example of methods, apparatus and systems, suitable for
implementing the invention, is set forth in the Appendix attached
hereto and which is specifically incorporated by reference
herein.
[0030] Thus, a method and apparatus for efficient, entertaining
information delivery is described in conjunction with one or more
specific embodiments. It will be apparent from the foregoing that,
while particular forms of the invention have been illustrated and
described, various alternatives, modifications and variations can
be made without departing from the spirit and scope of the
invention. Accordingly, the invention is intended to embrace all
such alternatives, modifications and variations and it is not
intended that the invention be limited, excepted as by the appended
claims.
* * * * *