U.S. patent application number 10/776069 was filed with the patent office on 2004-08-19 for internet directory system.
Invention is credited to Sanders, Glen N. JR., Sanders, Susan O..
Application Number | 20040162738 10/776069 |
Document ID | / |
Family ID | 32853593 |
Filed Date | 2004-08-19 |
United States Patent
Application |
20040162738 |
Kind Code |
A1 |
Sanders, Susan O. ; et
al. |
August 19, 2004 |
Internet directory system
Abstract
Improved Internet Directory System including an upper-level
Directory Provider referencing a plurality of independently owned
for-profit Category Directory Websites, the Category Directory
Websites referencing websites relating to a category and being
identified as participating in the System by at least a mark or
URL, and including a business model imposed on the Category
Directory Websites.
Inventors: |
Sanders, Susan O.; (Austin,
TX) ; Sanders, Glen N. JR.; (Austin, TX) |
Correspondence
Address: |
SUE Z. SHAPER, P.C.
1800 WEST LOOP SOUTH
SUITE 750
HOUSTON
TX
77027
US
|
Family ID: |
32853593 |
Appl. No.: |
10/776069 |
Filed: |
February 11, 2004 |
Related U.S. Patent Documents
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Application
Number |
Filing Date |
Patent Number |
|
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60448353 |
Feb 19, 2003 |
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Current U.S.
Class: |
705/80 |
Current CPC
Class: |
G06Q 50/188 20130101;
G06Q 30/02 20130101 |
Class at
Publication: |
705/001 |
International
Class: |
G06F 017/60 |
Claims
What is claimed is:
1. An improved Internet Directory System, comprising: at least one
upper-level Directory Provider (DP), providing a directory of at
least upper-level fields and/or super-categories and categories,
and referencing a plurality of independently owned (from each other
and from the Directory Provider) for-profit Category Directory
Websites (CDWs); the plurality of CDWs each providing at least a
lower level directory referencing websites (WSs) relating to a
category; the CDWs being identified as Category Directory Websites
participating in the System by at least a mark or a URL portion;
and a business model imposed on at least the CDWs.
2. The System of claim 1 wherein the business model includes
standards of operation imposed on the plurality of CDWs by the
System.
3. The System of claim 2 wherein a standard of operation includes
professional management.
4. The System of claim 2 wherein a standard of operation includes
at least one of organization and comprehensiveness.
5. The System of claim 2 wherein a standard of operation includes
up-to-dateness.
6. The System of claim 2 wherein a standard of operation, imposed
on at least a subset of CDWs, includes a CDW offering users at
least one of an option to move to a secure site to negotiate a
purchase and an organization of pertinent comparative data on a
subject within the category.
7. The System of claim 1 wherein the business model includes
charging at least some WSs for being referenced.
8. The System of claim 1 wherein the business model includes at
least some WSs being charged for at least one service offered by
the System.
9. The System of claim 1 wherein the business model includes a
participating CDW providing advertising space on its site.
10. The System of claim 1 wherein the business model includes a CDW
promoting, by advertising, at least one of its category and
referenced websites.
11. The System of claim 1 wherein the business model includes at
least one advertising/promotion firm that provides
advertising/promotion for a category and/or a CDW site
substantially in return for advertising space on a CDW site.
12. The System of claim 1 wherein the business model includes
offering webpage enhancement services at a volume discount.
13. The System of claim 1 wherein the business model includes
substantially funding operation of a CDW by payments from WSs.
14. The System of claim 1 wherein the business model includes
selection of categories for CDWs large enough to support a website
and small enough to be managed according to the business plan.
15. The System of claim 1 wherein the business model includes
contracting by at least one DP to secure a comprehensive listing of
CDWs.
16. The System of claim 1 wherein the URL portion comprises a
TLD.
17. The System of claim 16 wherein the URL portion comprises a TLD
unique to CDWs and DPs in the system.
18. The System of claim 1 that includes at least one cutting edge
technology cost effectively offered to appropriate referenced
WSs.
19. The System of claim 1 wherein the plurality includes
hundreds.
20. The System of claim 1 wherein the Directory Provider comprises
an ISP or Search Engine.
21. The System of claim 1 wherein 1) the category and 2) at least
one field and/or super-category are both more than simply
geographic.
22. A method for providing an Internet Directory System,
comprising: organizing an independent for-profit directory website
to reference websites within a category; participating in an
Internet Directory System by said directory website by contracting
to be referenced as one of a plurality of Category Directory
Websites (CDW) on at least one independent upper-level Directory
Provider's (DP) upper-level directory of at least fields and/or
super-categories and categories, the upper-level directory
referencing the CDWs; adopting a URL portion or a mark identifying
said directory website as a participating Category Directory
Website; and abiding by a System business model imposed on said
Category Directory Websites.
23. The method of claim 22 wherein the business model includes
standards of operation.
24. The System of claim 22 wherein the URL portion comprises a
TLD.
25. The System of claim 22 wherein the URL portion comprises a TLD
unique to CDWs and DPs in the system.
26. The System of claim 22 wherein the business model includes
offering at least one cutting edge technology cost effectively to
appropriate referenced WSs.
27. The System of claim 23 wherein a standard of operation includes
professional management.
28. The System of claim 23 wherein a standard of operation includes
at least one of organization and comprehensiveness.
29. The System of claim 23 wherein a standard of operation includes
up-to-dateness.
30. The System of claim 22 wherein the business model includes
providing advertising space on a CDW site.
31. The System of claim 22 wherein the business model includes
promoting at least one of a site and a category by advertising.
32. The System of claim 22 wherein the Directory Provider includes
an ISP and/or a Search Engine.
33. The System of claim 22 wherein the business model includes
providing advertising promotion for a CDW site in return for
receiving advertising space on a CDW site.
34. The System of claim 22 wherein the business model includes, for
at least a subset of CDWs, offering users at least one of an option
to move to a secure site to negotiate a purchase and an
organization of pertinent comparative data on a subject within the
category.
35. The System of claim 22 wherein the business model includes
charging at least some websites for at least one service such that
a profit is made.
36. The System of claim 22 wherein (1) the category and (2) at
least one field and/or super-category are both more than simply
geographic.
Description
CROSS REFERENCE TO RELATED APPLICATIONS
[0001] This application claims priority to provisional Application
Serial No. 60/448,353 filed Feb. 19, 2003 entitled "Improved
Internet Directory to Increase Website Visibility and Generate
Revenue".
FIELD OF THE INVENTION
[0002] This invention relates to an Internet Directory System that
increases website visibility, creates profitable Internet related
businesses and generates a stable revenue stream for website
directories and Internet Service Providers, or the like. More
particularly, this invention proposes a system that generates
stable revenue streams by creating profitable independent
businesses that manage and promote categories of Internet
information. Collectively, these businesses form an improved
Internet Directory, hosted by an Internet Service Provider/Search
Engine or the like and charging relevant referenced websites.
BACKGROUND OF THE INVENTION
[0003] Discussion of Prior Art Due to the enormous volume of
content associated with the Internet, it is not unusual for search
engines to identify thousands, if not millions of web sites as the
outcome of a single search query. These results are bundled and
presented to the User in groups of 10 to 25. The viewer is
automatically presented the first group/page of sites, then must
request any additional listings. As a result, the competition is
stiff to be included in the top/first group of websites. Some
websites pay fees to boost their rankings, while others might enter
into strategic partnerships or reciprocal agreements to improve
their position. As a result the top listings may not be the best
websites, or most the popular in that category.
[0004] By contrast, Internet Directories organize the web by super
categories, then by categories and subcategories. This allows users
to further define their search at each new level, reducing the
number of potential "hits," and increasing the quality of the
response. FIG. 1 provides a flow chart of Internet Directories'
prior art. A user first chooses an Internet Service Provider (ISP)
or Search Engine 10, electing to use its Internet Directory for the
search, reviews a predefined list, and with the click of a mouse
selects a specific field or super category 12. With each click, the
universe of the search is narrowed and the User is moved to the
lower level of categories 13. The process continues to
subcategories 18 until the options are reduced to a manageable size
and the targeted URL is located. A hypertext link then transports
the user to the desired site.
[0005] A drawback to this approach is each category/subcategory
needs to be monitored, managed and updated to ensure the quality of
the directory and the success of a search. With a potential of
thousands or even millions of categories and subcategories this can
be a costly proposition. To manage this problem, "Open Directory
Project" (copyright 1998-2003 Netscape) enlists the services of
almost 55,000 volunteer editors. These editors cannot begin to
cover the over 460,000 categories or the 3.8 million websites (only
about 10% of Google's websites) in the Open Directory database.
These volunteers get paid nothing, and as is best understood have
little or no training and do not have a vested interest in the
success of the site. In addition, volunteer editors are not
positioned to design, host and manage individual webpages. There is
no financial incentive for the volunteers to attract new webpages
by providing value added services or cutting edge technology to
enhance the webpages within the domain. The volunteers do not
advertise or promote their category to attract new viewers. The
"Open Directory" does not charge to list a URL or to use the
Directory. As best understood, revenue is generated by advertising
clicks and through business relationships with Internet search
engines utilizing the Open Directory Project. There is no new or
innovative Internet business model to support the Directory. In
fact, the "Open Directory" model is not unlike the one faulted for
fueling the demise of the dot.com era.
[0006] A subset of Internet Directory is the Electronic Yellow
Pages (EYP). The EYP is an electronic version of the Yellow Pages
Telephone Books. There are currently about 3.3 million EYP websites
in multiple categories (local, regional, national, international,
language, business sector, etc), In addition to providing business
listings by category and subcategory, and by city state, region, or
nation, the EYPs usually provide some level of value added services
such as reverse searches, coupons, maps, directions, information on
what is nearby, links to city guides, links to the listed business'
websites, website development, and website hosting. As best
understood, webpages are charged for one or more of the services
provided, and for the number of times viewers are drawn to and
"click" on associated advertisements.
[0007] Like the Internet Directories, each EYP operates as a
individual business. There are several drawbacks to this monolithic
business model. First to compete, each competitor replicates this
enormous structure. This means the same basic service is being
offered to the same universe of businesses. With over 3 million
EYPs, the dollars from listed businesses and from advertising is
thinly spread across the EYP industry. Second, EYPs that charge to
list a business will have incomplete databases that can limit EYP
effectiveness and value to users. Lastly, with each EYP supporting
thousands of categories/subcategories it cannot afford to manage
and promote each category.
[0008] To provide category management and specialized support,
there are a growing number of independent Directory Websites. These
websites provide a list of businesses in their category with
hypertext links to related webpages. As independent businesses
dedicating to providing a Directory Website (also known as a
portal) for a specific category, they can tailor their website and
the services it provides to best support that category.
[0009] Unfortunately, all these sites are not listed in an Internet
Directory Service, and the URLs do not identify them as directory
sites, making them difficult to locate. When one is located, it may
or may not contain the comprehensive listings expected. For
example, "doctors.com" does not provide a roster of all medical
doctors by location and specialty, but does list 10 health
associations with links to their sites. On the other hand,
"physicians.com" does list medical doctors, but only plastic
surgeons. "Lawyers.com" provides a comprehensive list of all the
attorneys and law firms in the United States, but "attorneys.com"
does not. It is hit or miss to both find these sites and to find
sites with comprehensive listings.
[0010] Summary of Prior Art--Pros and Cons
[0011] Currently there are three primary methods to locate websites
on the Internet: Search engines, Internet directories (including
Electronic Yellow Pages) and independent directory websites. Each
of these has pros and cons, discussed above.
[0012] The primary method is the search engine. As discussed above,
due to the tremendous volume of content on the Internet, it is not
unusual for a search engine to identify thousands, if not millions
of web sites as the outcome of a single search query. The results
are bundled into groups of 10 to 40 listings per page. The user is
immediately presented with the first group/page. Additional pages
must be requested, so it is highly advantageous for websites to be
included on the first page. Depending on the search engine, top
websites are chosen by their popularity (number of hits), how much
a website is willing to pay for a priority listing or on strategic
alliances with the search engine/search engine host. As a result,
using a search engine to find specific information can be
cumbersome and slow.
[0013] By contrast, Internet Directories organize the web by super
categories or "fields", then by categories and subcategories, as
discussed above. Drawbacks to this approach are that each
category/subcategory needs to be monitored, managed and updated to
ensure the quality of the directory and the success of a search.
With a potential of thousands or even millions of categories and
subcategories, this represents a huge undertaking. E.g. to attempt
to manage this problem, the "Open Directory Project" (copyright
1998-2003 Netscape) enlisted the services of almost 55,000
volunteer editors. These editors, however, could not begin to cover
the over 460,000 categories or the 3.8 million websites in the
"Open Directory" database (only about 10% of Google's websites).
The volunteers were paid nothing, and were not in a position to
advertise and promote the category, design and host websites using
cutting edge technology or provide other value added services. In
short, there are many shortcomings associated with the Internet
business model in the "Open Directory."
[0014] A subset of the Internet Directory is the Electronic Yellow
Pages (EYP). The EYP is an electronic version of the Yellow Pages
Telephone Books that provide listings and businesses
advertisements. In addition to providing traditional business
listings, most EYP search engines are able to sort the directory
listings by category, subcategory, city, state, region or nation.
Many EYPs also provide some level of value added service such as
reverse searches, coupons, maps, directions, information on what is
nearby, links to city guides, links to the listed business'
websites, website development and website hosting. However, since
EYPs list all categories of business, again they cannot afford to
manage or promote each individual category and subcategory. As a
result, the information in the directory may or may not be current
or complete. There are currently about 3.3 million EYP websites,
each replicating the same enormous structure and providing similar
services to the same universe of users. Businesses can't pay to
advertise or post their websites on all 3 million sites. As a
result, the robust revenue stream generated by the Yellow Pages
Telephone books is not there for the EYPs.
[0015] The third method is directory websites. These websites
provide listings of businesses within a category with links to the
business websites. Because they represent specific categories of
information, these websites can be tailored to support their
individual domains. Unfortunately, these sites are not consolidated
under an Internet Directory Service so they are difficult to find.
And when a directory website is located, there is no guarantee it
will be complete. For example, "doctors.com" lists 10 health
associations, while "physicians.com" lists only plastic surgeons.
"Lawyers.com" appears to provide a fairly comprehensive list, but
"attorneys.com" does not. It is hit or miss to find good directory
websites with comprehensive listings. The user cannot, by reference
to an identifying mark or URL, have any reasonable expectation of
uniformity of content, organization, comprehensiveness and/or
up-to-dateness.
SUMMARY OF THE INVENTION
[0016] The basic system of the instant improved Internet Directory
includes at least one upper-level Directory Provider (DP). The
upper-level Directory Provider is envisioned to be one (or more)
ISPs or Search Engines, but could be a different entity with
suitable capabilities. The DP (which may be frequently referred to
as if it were an ISP) maintains a directory referencing all
participating independent directory websites, referred to as
Category Directory Websites (CDWs). The System includes
identification of the CDWs by some mark, preferably a portion of a
URL, and the imposition of a business plan or business model,
primarily on the CDWs. At least one aspect of a business plan or
model may be imposed at the DP level. At least one DP may have
imposed on it a standard of comprehensiveness in covering all
relevant categories with a CDW. The business plan or model may have
portions focused toward the economics of the System and portions
focused toward user standards, including user
attraction/retention/affinity issues. For instance, user standards
could provide a standard for design, technology and content of a
CDW site.
[0017] The System includes a plurality of participating CDWs,
independently owned, at least with respect to each other and the at
least one DP. (Of course, some CDWs could end up commonly owned or
controlled.) The CDWs are for-profit and provide a directory with
respect to a category, referencing therein all participating and/or
relevant websites (WSs). At least some of the WSs should be charged
for at least one service. One service could be simply the listing.
The WSs might be charged only for enhancements of their listings.
The business model or plan preferably provides for a CDW to be
substantially funded by payments from WSs, and for expenses for
advertisement by the CDWs in order to promote the category and/or
the site, being substantially offset by income from offering
advertising space on the site. Alternately, an advertising firm
could trade one for the other.
[0018] The business plan or model might include elements intended
to attract and retain user affinity, such as relevant category
definitions; common, uniform and user friendly organizational
structure for the directories; requirements of comprehensiveness
for securing a sufficient number of and percent of participating
websites taking into consideration the nature of the category;
minimum standards for updating website references, including adding
new websites and deleting no longer viable websites; and quality
standards for requiring a certain quality of presentation for
participating websites.
[0019] In one preferred embodiment for an improved Internet
Directory System, the top two upper levels, so to speak,
(comprising the search engine and the "fields" or highest
categories) would be owned and managed by an Internet Service
Provider or Search Engine. At the category level, a level
thoughtfully chosen with respect to its economic viability and
manageability, each "category" directory would become an
independent business, operating as an independent directory
website. The participating Category Directory Websites (CDWs) would
provide lists of businesses or webpages within their domain, and
organize those lists into subcategories with hypertext links to
transport viewers to selected webpages.
[0020] One potential business feature of a Category Directory
Website is to offer to manage the content of listed websites as
well as to promote and support its subordinate webpages. The
design, technology and content of the directory website itself, as
well as its value-added services to listed webpages, should be
specifically tailored to attract viewers to the site while
enhancing the visibility and success of each individual page. The
design, technology and content of the directory website may in fact
be subject to System standards, imposed from a business model.
[0021] In a further embodiment, when appropriate, a Category
Directory Website may opt to enter into a contract with an
Advertising and/or Promotional Agency to design, market and promote
the site. In exchange for its services, the Advertising/Promotional
Agency may be empowered by the site to sell ad space on the site (a
captive, target audience), and to collect the subsequent revenue.
Since the Advertising Agency is paid based on the number of clicks
on the website spot ads, this arrangement provides extra incentive
for the Agency to ensure the visibility, traffic and success of the
site. Such arrangement may form part of a "business model".
[0022] The Category Directory Website preferably contracts with one
or more DPs (ISPs or Search Engines or the like) to be included in
their Web Directory database, and then to be listed under one or
more of the DPs' fields or super-categories. An independent System
Manager may exist to supervise operation of the System, impose part
or all of the business model, and/or to issue or supervise the
issuance of URLs.
[0023] The instant improved Internet Directory System can
potentially replace or supplant or absorb some of the
aforementioned plethora of Electronic Yellow Pages, and should
"best" the Open Directory Project by replacing volunteer "editors"
with profitable, independent businesses organized to manage each
category under the general guidance of the System and a business
plan or model. The independent businesses, called herein Category
Directory Websites, provide a portal for each category and maintain
a database/listing for all the participating businesses/WebPages
within the domain. CDWs are encouraged or motivated, or perhaps
even required, to get their level of participation high, at least
above some minimal standard. At least one DP should be encouraged
or mandated by the System or business plan or model to exhaustively
develop CDWs to cover all relevant categories. Portals can take
advantage of national advertising to promote their categories, and
offer specialized search engines to pinpoint the locations of
WebPages. For fees similar to print or Yellow Page advertising, the
Category Directory Websites can bold type or enhance listings,
design and host multi-lingual WebPages, implement cutting edge
technology, support electronic transactions and/or provide a host
of other services tailored to attract and retain viewers to the
portal/category. The CDWs, or the System, should be able to do so
cost effectively, for a cut rate.
[0024] The universe of Category Directory Websites (CDW) is
potentially as limitless as categories of information.
Collectively, these CDWs form an improved Internet Directory
System, hosted by a DP, such as ISP(s) and/or Search Engine(s). The
first and most lucrative segment of the improved Internet Directory
System should be a "Business Directory."
[0025] The improved Internet Directory System should be organized
into standardized fields to "house" the Category Directory
Websites. The CDWs pay an ISP (or DP) to be listed in one or more
of its fields. The fees are preferably based on the number of
WebPages hosted (or linked) to the CDW.
[0026] In addition, preferably an improved Internet Directory
System implements a new Internet advertising model that allows
improved Internet Directory licensed portals to get marketing and
design assistance, as well as national advertising, at no cost.
This breakthrough can give the CDW businesses and WebPages within
the improved Internet Directory System portals unprecedented
visibility and accessibility, making the portals extremely
attractive and affordable.
[0027] Objects and Advantages--Summarized in General
[0028] Accordingly, several objects and advantages of the improved
Internet Directory System, designed to increase website visibility
and generate revenue, which can be mentioned are:
[0029] (a) creates an unlimited number of Directory Websites, each
representing a specific category of content or type of
business;
[0030] (b) creates an independent business to professionally manage
and promote each Category Directory Website;
[0031] (c) shifts the basis for Internet revenue from advertising
dollars based on volatile "clicks" counts to fees based on billions
of web postings (growing and stable);
[0032] (d) establishes a steady, stable Internet revenue stream for
Category Directory Websites that is independent of advertising
dollars;
[0033] (e) provides a steady, stable revenue stream (independent of
advertising dollars) to Directory Providers (such as Internet
Service Providers and major search engines;)
[0034] (f) provides a new Internet business model and revenue
stream for advertising and promotional firms;
[0035] (g) promotes a stable Internet economy to support future
Industry growth;
[0036] (h) creates a financial incentive for each Category
Directory Website to tailor its technology and services to best
support and promote its content category;
[0037] (i) enables webpages to take advantage of cutting edge
technology and other value added services at a discounted group
rate, features that would have been too costly individually;
[0038] (j) draws viewers with cutting edge technology;
[0039] (k) establishes a unique TLD (extension after the "dot")
that identifies a site as a Category Directory Website;
[0040] (l) encourages Category Directory Websites to select and
register domain names that correspond to their categories;
[0041] (m) encourages Category Directory Websites to be registered
with one or more Internet Service Providers or major search engines
(or Directory Provider);
[0042] (n) allows Category Directory Websites to be
registered/listed in more than one field under an ISP or Search
Engine (or Directory Provider);
[0043] (o) enables webpages to be listed in more than one Category
Directory Website;
[0044] In addition, this method and system can be implemented
without a large initial investment since existing Directory
Websites can easily convert with little effort or cost. New sites
can be established by maximizing the use of strategic alliances.
Further objects and advantages will become apparent in reading and
reviewing the description and drawings. Obviously, not all
embodiments need support all objects and/or advantages.
[0045] More particularly, several objects and advantages of the
Improved Internet Directory that can be summarized are:
[0046] Creates a new Internet business system;
[0047] Produces a multitude of profitable, stable Internet
businesses;
[0048] Builds a stable Internet economy to support future Industry
growth;
[0049] Shifts the basis for Internet revenue from advertising
dollars and "click" counts, to steady fees based on billions of web
pages (a stable, growing basis);
[0050] Establishes a steady, stable Internet revenue stream for
Category Directory Websites, ISPs and search engines (or DP);
[0051] Provides a financial incentive for Category Directory
Websites to promote the industry/businesses they represent;
[0052] Promotes industry and business providing unprecedented
exposure at reasonable rates;
[0053] Creates a new Internet business model and revenue stream for
advertising and promotional firms;
[0054] Advertising/promotional profits can be tied to the
effectiveness of their promotions;
[0055] Enables webpages to take advantage of cutting edge, "push"
technologies offered by Category Website Directories. The new
technology;
[0056] Attracts and retains viewers;
[0057] Drives demand for new Internet technologies;
[0058] Drives demand for broadband;
[0059] Drives demand for the new software, hardware and
peripherals; and
[0060] Can be implemented without a large initial investment.
BRIEF DESCRIPTION OF THE DRAWINGS
[0061] A better understanding of the present invention can be
obtained when the following detailed description of the preferred
embodiments are considered in conjunction with the following
drawings, in which:
[0062] FIG. 1-- Prior Art--shows an overview of an existing
Internet Directory that operates as single business managed by
either an Internet Service Provider or a Search Engine Site.
[0063] FIG. 2--Overview of Improved Internet Directory--shows an
Internet Directory in which the Service Provider or Search Engine
owns and manages only the first two levels (the Search Engine and
the "Fields"). In the third level, each Directory Website is
independently owned and managed.
[0064] FIG. 3a--Financial Model--shows a steady, stable Internet
revenue flow created by Directory Websites (DW) charging
subordinate webpages for promotional and other value added services
provided by the Directory, and the DW paying the Internet Service
Provider or Search Engine Site to participate in its Internet
directory services.
[0065] FIG. 3b--Financial Model with Advertising
Embodiment--Deviates from FIG. 4a by providing the option of the DW
entering into an agreement with an Advertising or Promotional
Agency to design, market and promote the DW for free in exchange
for the advertising revenues generated by the DW site(s).
[0066] FIG. 4--Initiating the Method and System--shows the steps in
developing the Method and System for Website Access
1 Reference Numerals in Drawings 10 Internet Service Provider/ 11
Domain Registration Site Search Engine 12 Field 13 Category 14
Directory Website 15 Promotions/Advertising Agency 16
Businesses/Webpages 18 Subcategories
[0067] The drawings are primarily illustrative. It would be
understood that structure may have been simplified and details
omitted in order to convey certain aspects of the invention. Scale
may be sacrificed to clarity.
DESCRIPTION OF PREFERRED EMBODIMENTS
[0068] One preferred embodiment of the Internet Directory of the
present invention is illustrated in FIGS. 2, 3, 4a and 4b. In the
preferred embodiment of FIG. 2 the Internet Directory has Fields,
Categories and Subcategories, but the Internet Service Provider or
Search Engine (or Directory Provider) provides a Business Search
Engine 10 and multiple, pre-determined business Fields 12 (i.e.
Health Care, Professional, Retail, Services).
[0069] Each Category or "Directory Website" 14, indicated as lying
below level 20, represents a type a business or profession, and the
Directory Website operates as an independent business. According to
preferred business plans, the Directory Websites at least list, and
preferably help manage and promote, the webpages within their
domain and provide appropriate value added services and cutting
edge technology to their clients, preferably on a cut-rate fee for
service basis. The Directory Website preferably provides viewers
with a free comprehensive listing 16 of the names, addresses and
telephone numbers of all the businesses within its category.
Preferably the list is organized into subcategories 18, such as by
location (nation, state, metropolitan area, city) and by
classification, to the extent appropriate. Hyperlinks take viewers
directly to the webpages of the businesses that subscribe to or
participate in the Directory's services.
[0070] FIG. 3a shows a preferred Financial Model. The businesses
listed 16 may elect to contract with one or more Directory Websites
for selected services to increase their exposure and attract new
viewers. In turn, the Directory websites pay one or more
ISPs/Search Engines (Directory Provider) a fee for the services it
provides. This fee is based on the total number of businesses it
has on contract. Using webpage listings and/or other services
provided to webpages as the revenue base for the Improved Internet
Directory System can create a stable, dependable cash flow.
[0071] FIG. 3b shows the same Financial Model with an Advertising
Embodiment. In this embodiment, a Directory Website 14 with lots of
traffic, or potential traffic, contracts with an Advertising or
Promotional Agency 15 for design, marketing and/or promotional
services to be provided at no cost to the Directory Website 14. In
exchange, the Advertising or Promotional Agency 15 sells
advertising spots on the Directory Website and collects the revenue
generated, such as from "clicks", as payment for its services. This
allows the advertiser to get paid based on the effectiveness of its
products and services, and the Website Directory to get paid for
the effectiveness of its business.
[0072] FIG. 4 shows how to "Initiate an improved Internet Directory
System." A potential Directory Website first considers the options
to determine what type of business or profession it will represent
16. Preferably, this will be one that has not already been chosen
by another Directory Website. (The System might mandate such. The
System or a System Manager may control the denomination of the
categories as well, such that they are relevant, economically
viable and manageable.) The potential Directory Website then
evaluates what types of services would attract the most clients,
and estimates what must be charged for the services to be
profitable (and for which services to charge.)
[0073] As part of the research, the Directory Website (DW) 14 may
acquire a comprehensive listing of all current names, addresses and
telephone numbers of the chosen category 16 (nationally and/or
internationally). Manufacturers, related professional associations,
listing services, or directory services are possible sources of
this information. This data will identify the universe of
businesses in the category and, with some market research, provide
an indication of what market share might be obtained.
[0074] In another embodiment, if the DW sees the potential of a
large market share with the right mix of services to attract and
retain viewers, it may wish to contract with an Advertising or
Promotional Agency 15 for its services at no cost to the Website
Directory. In exchange the Agency 15 will sell advertising spots on
the Website and collect all the generated revenues.
[0075] The Directory Website 14 preferably then registers with a
Domain Registration Site 11. A licensing and usage fee is paid to
get a special TLD (the 3 letter extension after the dot)
designating the site as a Directory Website, such as ".dir". Each
Directory Website is encouraged to select and register domain names
that correspond to their category.
[0076] The Website Directory then contracts with one or more
ISPs/Search Engines (Directory Provider) 10 to be listed in one or
more of their fields.
[0077] Alternate Embodiments
[0078] The improved Internet Directory System illustrated in FIGS.
2-4 can be applied to other fields as it was to the business field.
In this general embodiment, the Internet Service Provider or Search
Engine or the like provides a Search Engine 10 and multiple,
pre-determined content Fields 12 (i.e. Art, Music, Games, Family).
FIG. 4 also shows how to initiate an improved Internet Directory
System for other fields. The potential Directory Website first
researches the options to determine what area of interest it will
represent 16. Preferably, or by mandate from the System, this will
be one that has not already been chosen by another Directory
Website. It then evaluates what types of services would attract the
most clients, and estimates what must be charged for these services
to be profitable. As part of the research, the Directory Website
(DW) 14 may review existing related webpages from different Search
Engines. This data will help identify the universe of websites in
the selected category and, with some research, determine the
viability of the proposed Directory Website. The Directory Website
14 preferably then registers with a Domain Registration Site 11. A
licensing and usage fee is paid preferably to get a special TLD
(the 3 letter extension after the dot) designating the site as a
Directory Website. Each Directory Website is encouraged to select
and register domain names that correspond with their category. The
Directory Website then contracts with one or more ISPs/Search
Engines 10 to be listed in one or more of their fields.
[0079] (Overview of the Players for Certain Preferred
Embodiments
[0080] 1) ISPs and Search Engines (or the like, Directory
Provider). An improved Internet Directory System Provider typically
comprises an ISP and/or a Search Engine. Such entity may also
comprise a System Manager, although a System Manager need not
necessarily be limited to those entities. The Directory Provider,
typically an ISP or a Search Engine, preferably contracts with the
Category Directory Websites to be listed in the ISP/Search Engine's
improved Internet Directory. (Of course, CDWs could approach one or
more ISPs to be listed. The preferred business plan or model
envisions that the CDWs will be licensed. The licensor could be an
ISP, a Search Engine, a DP or another System Manager.) ISP/Search
Engines preferably provide: the improved Internet Directory listing
service; a search engine that searches across the fields,
categories and sub-categories; and related services for the CDWs.
In return ISPs and Search Engines gain a steady, stable revenue
stream from the CDWs. The System can be implemented by one
ISP/Search Engine or by a plurality, although one is preferred.
[0081] 2) Category Directory Websites. The improved Internet
Directory's Category Directory Website business plan and business
model builds profitable businesses that manage and promote the
categories they represent. The Category Directory Website provides
users free comprehensive national or international listing of the
businesses within their category/domain. Listed businesses that
want higher visibility can take advantage of the other multiple
services offered by the System. There can be as many Category
Directory Websites as there are possible categories of information.
Existing businesses, such as Electronic Yellow Pages, sites
providing listings of businesses or professionals (especially those
with high volume or potential high volume clicks), businesses
developing or hosting websites, trade/professional associations
maintaining directory websites, and manufacturers such as auto
manufacturers are prime candidates to successfully build new sites
or convert existing sites to create an improved Internet Directory
System.
[0082] 3) Advertising/Promotional Agencies. Advertising/Promotional
agencies preferably promote the CDWs at no cost, in exchange for
the revenue generated from spot advertising on the CDW portal.
Advertising/Promotional agencies gain a new Internet revenue stream
directly tied to the creativity and effectiveness of their effort.
Large agencies have an advantage because they have the internal
resources provide up-front funding for the system. Smaller agencies
can participate by being creative, establishing business
partnerships and/or seeking external funding.
[0083] The Exclusive Option and Business Plan and Model for
Preferred Embodiments
[0084] 1) One ISP or the like may be offered an exclusive position
as Directory Provider (and possibly System Manager) for the System,
or at least an Exclusive Option (EO) for a set period of time, in
exchange for an up-front fee. The EO allows the ISP to control the
start-up and operation of the System to ensure the success of the
improved Internet Directory System under the business plan and
model, and protect the ISP's investment.
[0085] 2) An EO allows the ISP to hand pick the businesses it
thinks will be the most successful Category Directory Websites
(CDWs) to build a profitable improved Internet Directory,
preferably first for Business. These businesses will have first
choice of the category websites with the greatest potential for
great technology to attract the most viewers (sites related to
vehicles, travel, entertainment, amusement parks, music, shopping,
etc), and will have a competitive edge in establishing a large,
loyal viewer market.
[0086] 3) During the EO timeframe, the ISP can offer the future
CDWs the opportunity to access/utilize services in the ISP's
existing business operation, in exchange for a fee, or percentage
of the CDW's profits. ISP services might include, but are not
limited to: hosting sites on the ISP's regional servers, search
engine services, discounted rates on network services, its
technology and/or technology support, a help desk, or even a loan
to help the business convert to the improved Internet Directory.
This relationship reduces the cost to build and maintain a CDW,
provides the ISP with additional long term revenue in exchange for
establishing the Directory, and helps ensure the success of the
first improved Internet Directory, preferably first for the
business sector.
[0087] 4) The ISP can assist/finance Advertising Agencies in their
initial ramp up to the new Internet advertising structure that is
part of the improved Internet Directory System. In addition to
loans, the ISP can offer to run advertising spots for CDWs in
tandem with ISP's advertising, other advertising/promotional
support, in exchange for a fee or percent of future revenue. ISPs
coming on board later, if any, will not have participated in the
funding and will not have opportunity for additional revenue.
[0088] 5) The EO allows the ISP, preferably, to enforce a business
plan and model on the DWs, including standards for the design,
technology and content of the DW site. The DW site should
preferably be held to a standard that includes being well designed,
having good links and relevant content. Alternately, a separate
System Manager can impose the business plan, model and
standards.
[0089] Developing the Improved Internet Directory
[0090] Preferred Embodiments
[0091] The Background:
[0092] 6) With the support/assistance of the ISP, a request is made
to ICANN to create a unique TLD (extension after the "dot") to
identify participating Category Directory Websites.
[0093] 7) The System preferably includes contracting with or
building one or more Domain Registration Sites to carry the TLD,
collect the ISP fees, and the Improved Internet Directory licensing
fees.
[0094] The Internet Service Provider (ISP):
[0095] 8) Is licensed to build the improved Internet Directory
including having the business plan and model imposed. The improved
Internet Directory for Business should be one of the most lucrative
Directories and preferably should be built first.
[0096] 9) Establishes the "fields" or "super categories" that will
contain all the various categories of business for the first
improved Internet Directory for Business. May also establish
categories. Category Directory Websites may pay to be listed in
more than one field, where appropriate, to increase their
exposure.
[0097] 10) Develops an internal system to determine how it will
select/approve and monitor Category Directory Websites requesting
to be listed on its improved Internet Directory.
[0098] 11) Develops the ISP's improved Internet Directory.
[0099] 12) Determines what services it will provide to Category
Directory Website (CDW) in addition to the search engine
services.
[0100] 13) Estimates the cost to deliver its services.
[0101] 14) Develops the fees it will charge the CDWs to be listed
in the ISP's improved Internet Directory. Fees are possibly based
on the number of webpages within a CDW's domain and the number of
services the CDW selects. (If there is no EO, fees should be low
enough to allow CDWs to contract with multiple ISPs. Absent an EO,
the larger the number of participating ISPs, the greater the
potential success of the improved Internet Directory System, and
the more stable the Internet economy becomes.)
[0102] 15) ISPs (or System Manager) might contract with one or more
participating Domain Registration Sites (DRS) to collect the ISP
fee(s) at the same time the DRS is collecting the domain
registration fees.
[0103] The Future Category Directory Websites (CDW):
[0104] 16) Select and research the category the CDW wishes to
represent to determine viability.
[0105] 17) Research the market for the category. Can sufficient
webpages be enlisted to support the CDW?
[0106] 18) Contact trade or professional associations connected
with the business/industry to create win/win business arrangements
between the CDWs and the association(s).
[0107] 19) Create, purchase or lease a comprehensive national or
international directory listing [name, address, zip code, telephone
number(s)] of the businesses within the selected category/domain.
Manufacturers, related professional associations, listing services,
or directory services are possible sources for this information.
This list will be provided by the CDW, at no charge to the
businesses, and accessed by viewers at no charge.
[0108] 20) Evaluate if the "universe" of the chosen category is too
large or too small to be developed and managed by the CDW and its
technology infrastructure.
[0109] 21) Estimate the cost to build and maintain the CDW portal.
How many webpages and other services must be sold, and at what
price for the CDW to be profitable? (Some services, such as
listing, could be for no charge.)
[0110] 22) Hire or contract for the skills and manpower to design,
build and support the CDW portal and its operations.
[0111] 23) Develop a directory database that divides the
information into subcategories, allowing viewers to perform
searches and sub-searches appropriate to the category. These
searches might include, but are not limited to: name, county, city,
zip code, neighborhood, street address, phone number(s), type of
business, services offered, merchandise, specialties, date
opened/established, price, discount, wholesale, retail, promotional
events, directions and hours of operation.
[0112] 24) Develop a hypertext link between the listing and the
business' webpage.
[0113] 25) Evaluate what services and technology would attract and
retain the most viewers.
[0114] 26) Design and build the CDW portal to make the improved
Internet Directory system a success, within the guidelines of the
business model. The CDW portal might include, but is not limited
to: secure services for on-line transactions; translation services
to support multi-lingual websites, ADA compliance of the portal and
subordinate webpages; an array of new technology to attract and
retain viewers; chat rooms, e-mail for webpage participates, maps
and visitor tracking; and/or links to related websites of interest
to potential viewers.
[0115] 27) Build, buy or contract for the equipment and bandwidth
services to create the infrastructure to support the CDW portal and
its subordinate webpages.
[0116] 28) Contract with an advertising firm (if applicable) for
advertising and/or promotional services for the CDW portal and its
subordinate webpages. These services might include, but are not
limited to: portal design, a national advertising campaign, portal
promotional events, and standardized client webpage offerings such
as on-line coupons, sales announcements, spot advertising on the
website's portal for business webpages, special promotions, or
random prizes/awards for visitors. The advertising/promotional
agency may provide these services without cost to the CDW, in
exchange for the revenues generated by the spot ads they sell on
the CDW portal site. The cost for customized design/promotional
services for the portal's individual client webpages would be
charged to the individual webpage.
[0117] 29) Estimate costs for the different services, and establish
a profitable, affordable fee structure, starting with simple
additions such as bolded or enhanced listings, and moving up from
there. The rates should be comparable to those for print and Yellow
Page advertising and may fluctuate based on the size or geographic
region of the business.
[0118] 30) Contact businesses to be listed in their domain and
market CDW services.
[0119] 31) Register a domain name for its Category Directory
Website Portal, (and URLs for the subordinates, if appropriate. The
domain names should correspond to the categories and
subcategories.)
[0120] 32) Pay the ISP Directory to be listed in one or more fields
to increase exposure, and list the CDW with more than one ISP, if
possible.
[0121] 33) Pay licensing fees for the improved Internet Directory
System at designated Domain Registration Sites. Licensing fees are
nominal, and are probably based on the number of 115 subordinate
webpages in the domain. Abide by the Business Plan and Model
standards.
[0122] Advertising Agencies:
[0123] 34) Work with their Category Directory Websites to design
portal sites that are unique, maximize new technology were
appropriate and will attract and retain viewers.
[0124] 35) Work with Category Directory Websites and with the ISPs
to develop low cost, highly effective national or international
campaigns for the CDW(s).
[0125] 36) Design spot advertising approaches that can be
implemented on the CDWs, do not impede the operation of the site,
and will not drive away viewers.
[0126] 37) Work with their CDWs to determine the most appropriate
website technologies to support their spot advertising and
promotional efforts (on-line coupons, discounts, special
promotions, random prizes for viewers, etc.).
[0127] 38) Estimate the cost of doing business in the improved
Internet Directory System, developing a competitive per click rate
for potential spot advertising customers, and selling the spot ads
to their clients.
[0128] 39) Arrange interim financing, either internal or external
to the agency, to cover upfront staff and advertising costs prior
to the return from the spot advertising revenues.
[0129] 40) A System Manger or an independent entity can impose
and/or enforce a business plan and model on CDWs. A portion of the
business plan and model may apply to the Directory Provider. At the
least, the business model provides a standard for at least one of
design, technology and control for a CDW site. The System Manager
may manage and supervise identifying marks or URLs for the
System.
[0130] Additional Embodiments
[0131] In addition to the improved Internet Directory for
Businesses with businesses listings, there can be improved Internet
Directories to contain websites specifically for children, for
adults only, for music lovers, gaming, government, travel or other
popular, voluminous categories. In this embodiment, the Category
Directory Website preferably provides a list of all websites in the
domain at no charge, but offers technology and other value added
services for a fee like the Business directory.
[0132] Operation--First Example
[0133] The manner of using the improved Internet Directory is
similar to the existing Internet Directories. Namely, one first
accesses their Internet Service Provider (ISP) or favorite Search
Engine 10, locates the Business Directory Search Engine (which is
frequently one of the Yellow Pages), then locates the appropriate
field. The fields are broad categories such as Dining and
Entertainment, Industrial, Medical, Professional, Repairs, Retail,
Services or Automobiles. For purposes of this illustration, the
goal will be to find out about a new Toyota Camry, so that field 12
selected will be "Automobiles."
[0134] (Preferably the viewer finds out the Business Directory
Search Engine, the fields and the Category Directory Website (CDW)
from ads and promotional events resulting from the CDW's contract
with an Advertising/Promotional Agency.)
[0135] The business plan and model imposed on the CDWs ensure that
Category Directory Websites 14 listed under "Automobiles" are all
professionally managed, preferably ensuring that are well designed,
the content is relevant, and the links are good. A click on the
"Toyota" Directory Website 14 brings up information on Toyota and
has information on all the Toyota dealerships in the nation and
some international dealerships. The data is organized into
subcategories by location (state, metro area, city) and a screen
allows the viewer to narrow the search by either providing the name
of the dealer or its location (general or specific). "Champion
Toyota" 16 is selected. Data is also preferably organized by model
and feature, so the viewer can compare the features of the
different models.
[0136] Champion contracts with the Directory Website (DW) 14 that
represents "Toyota." Its website preferably was designed by and is
hosted by the DW. On the webpage, the viewer is able to pick the
car and accessories desired. The 360 technology and virtual reality
allows the viewer to electronically walk around a Camry, and even
to look under the hood. Then, using a mouse the viewer preferably
can open the car door, get in, see the layout, examine all the
equipment, play the CD, honk the horn, turn on the lights and then
take a virtual test drive. (This type of technology would have been
too expensive for a single dealership to maintain, but with the
Directory Website managing the webpages the cost can be spread
across multiple businesses.)
[0137] After taking the test drive, and reading the statistics and
reports on the Toyota, the viewer has the option to move to a
secure site and make an offer on the car. This, too, can be a
service offered by the Directory Website.
[0138] Second Example
[0139] A couple in New Mexico is planning a trip and loves roller
coasters. They want to go to an Amusement Park that has the most
number of roller coasters. They have been seeing ads about the
"AmusementParks.dir" website and want to check it out.
[0140] "AmusementParks.dir" is a Category Directory Website in the
Improved Internet Directory System. To access the Improved Internet
Directory the couple will access a licensed Internet Service
Provider (ISP) or Search Engine and click on the Business
Directory/Improved Internet Directory for Business. The Directory
will be organized into "Fields" (very broad categories of
information such as appliances, automobiles, contractors, churches
or family entertainment). After reviewing the standardized list of
"Fields," the couple will click on "family entertainment" and be
transported to the "family entertainment" portal.
[0141] The portal will contain a list/database of all the
Categories/Category Directory Websites relating to "family
entertainment." The couple will review the list and click on
"AmusementParks.dir" and be transported to the "AmusementParks.dir"
portal.
[0142] The "AmusementPark.dir" portal has a search engine that will
allow the couple to find Amusement Parks by location (country,
region, state, county, city), by corporation (Six Flags, Disney,
etc), or by number and types of rides offered. After looking at
several of the Amusement Park webpages in "AmusementPark.dir" the
couple decide to go to Six Flags Over Texas in Arlington. Under the
Improved Internet Directory system, the Six Flags Over Texas
webpage would tell the couple all about the Park and its rides, let
the couple take a virtual ride on one of the roller coasters, and
take a stroll through the park using 360 technology. The couple
could find out about hours of operation, the weather in Arlington,
read reviews from other visitors, get tickets on-line, or find and
book lodging nearby.
EXAMPLE
A Sample Business Model Outline
[0143] The Advantages
[0144] The "Business Model" brings effectiveness and profitability
back to the Internet.
[0145] The "Internet Business Integrator" is a new function that
can be implemented by new or existing businesses.
[0146] The "Business Model" offers a new revenue model for
websites.
[0147] The "Business Model" creates a new revenue stream to the
Advertising Industry.
[0148] The "Business Model" brings the websites of "like
businesses/topics" together under a single portal, creating a new
organizational structure for Internet websites.
[0149] The fee charged by the Internet Business Integrator will
help eliminate Internet "clutter."
[0150] Websites maintained by Internet Business Integrator can be
translated into other languages for International use.
[0151] The new Internet organizational structure gives websites
more visibility and accessibility, making them easier to
access.
[0152] The Applications
[0153] Internet Users:
[0154] The organizational structure of the "Business Model" helps
Internet users find information and access websites.
[0155] Businesses:
[0156] The "Business Model" creates a Web Business Integrator
function that can be filled by multiple types of existing
businesses. For example:
[0157] Entrepreneurs can bring together a group of "like
businesses/topics" (restaurants, hospitals, night clubs, fitness
centers, etc) under a single portal, and if desired, offer
information an informational site about the business/topic area at
the portal level (i.e. food, health, music, fitness, etc).
[0158] Existing businesses, such as Internet Access Providers, Web
Site Designers, Web Site Developers, Web Site Services and
Consultants can work with Internet Business Integrators, or expand
their businesses to include this function.
[0159] Manufacturers, such as General Motors, can develop a single
portal to view their latest models, take virtual test drives, and
access the websites of all their dealers.
[0160] Special interest groups can utilize the "Business Model" to
provide a common umbrella. For example, the Presbyterian Church may
with to use the "Business Model" to create a single portal to
access the information about the church, its beliefs and doctrines,
and a comprehensive listing (by area) of all the Presbyterian
Churches and their websites.
[0161] Professional Associations such as the American Bar
Association (in conjunction with its state affiliations) can use
the "Business Model" to provide a single portal to access a
comprehensive listing (by area and specialty) of all licensed
attorneys and their websites.
[0162] The Concept
[0163] The "Business Model" introduces a new organizational
structure for Internet that generates a revenue stream for portal
websites.
[0164] The Problems Addressed
[0165] The Internet Community is looking for a new, profitable
Business Model of the Internet.
[0166] The Advertising Industry is in a slump, and looking for new,
profitably ways to do business in the Internet arena.
[0167] The Internet lacks the structural organization to adequately
support the millions of business websites.
[0168] Many websites are not translated into other languages,
limiting their scope and usefulness.
[0169] The Model
[0170] The "Business Model" vertically organizes "like
businesses/topics" by subject using a portal structure. The portal
opens at the highest level (usually national or international) then
offers sub-portals at the regional and local/city level. This
organization by subject, location and website makes it easier to
locate and access information on the Web. In this model, the Web
Business Integrator provides content by bringing together and
organizing "like businesses/topics" under an international portal
that provides value added services to the business. Websites under
the portal are charged for the "value added services" provided by
the Web Business Integrator.
[0171] The volume of businesses/topics within the portal greatly
increases the number of viewers at the portals and sub-portals.
Intensive advertising further boosts the number of viewers and
"clicks" from profiled users accessing national and local portals .
. . a natural "fit" for national and/or regional ads. In the
"Business Model" the revenue from the portal's spot advertising
(calculated on clicks) compensates the advertising firm for its
efforts.
[0172] The foregoing description of preferred embodiments of the
invention is presented for purposes of illustration and
description, and is not intended to be exhaustive or to limit the
invention to the precise form or embodiment disclosed. The
description was selected to best explain the principles of the
invention and their practical application to enable others skilled
in the art to best utilize the invention in various embodiments.
Various modifications as are best suited to the particular use are
contemplated. It is intended that the scope of the invention is not
to be limited by the specification, but to be defined by the claims
set forth below. Since the foregoing disclosure and description of
the invention are illustrative and explanatory thereof, various
changes in the size, shape, and materials, as well as in the
details of the illustrated device may be made without departing
from the spirit of the invention. The invention is claimed using
terminology that depends upon a historic presumption that
recitation of a single element covers one or more, and recitation
of two elements covers two or more, and the like. Also, the
drawings and illustration herein have not necessarily been produced
to scale.
* * * * *