U.S. patent application number 10/137665 was filed with the patent office on 2003-11-27 for downrod display.
Invention is credited to Beckmann, Robert Charles, Lackey, Robert W..
Application Number | 20030217981 10/137665 |
Document ID | / |
Family ID | 29548228 |
Filed Date | 2003-11-27 |
United States Patent
Application |
20030217981 |
Kind Code |
A1 |
Lackey, Robert W. ; et
al. |
November 27, 2003 |
Downrod display
Abstract
A display system for fan downrod extensions and similar items
which is modular in design and customizable to accept items of
varying size.
Inventors: |
Lackey, Robert W.; (Hickory,
NC) ; Beckmann, Robert Charles; (Vail, NC) |
Correspondence
Address: |
John B. Hardaway, III
Nexsen Pruet Jacobs & Pollard, LLC
201 West McBee Avenue, Suite 400
Post Office Drawer 10648
Greenville
SC
29603
US
|
Family ID: |
29548228 |
Appl. No.: |
10/137665 |
Filed: |
May 2, 2002 |
Current U.S.
Class: |
211/60.1 ;
211/184; 345/905 |
Current CPC
Class: |
A47F 5/005 20130101 |
Class at
Publication: |
211/60.1 ;
345/905; 211/184 |
International
Class: |
A47F 007/00 |
Claims
What is claimed is:
1. A display system for storing and displaying merchandise,
comprising: an upright display rack having adjustable compartments;
adjustable dividers within said adjustable compartments; a channel
comprised of rails disposed horizontally along the front facing of
each said compartment; and said adjustable compartment being angled
upwards in relation to the floor upon which the display system is
placed.
2. The display system of claim 1, further comprising said
adjustable compartments being adaptable to receive varying heights
of products.
3. The display system of claim 1 wherein said system is modular in
design.
4. A modular segmented display system for storing and displaying
merchandise, comprising: an upright display rack having adjustable
compartments, said compartments being adaptable to receive varying
heights of products; adjustable dividers within said adjustable
compartments; a channel comprised of rails disposed horizontally
along the front facing of each said compartment; and said
adjustable compartment being angled upwards in relation to the
floor upon which the display system is placed.
Description
[0001] This invention relates generally to the art of retail
displays, and more particularly to a downrod display rack allowing
for a customer-friendly display of fan extension downrods.
BACKGROUND OF THE INVENTION
[0002] Overhead ceiling fans are suspended from ceilings or other
overhead structures by downrods. Since ceiling heights are not
uniform, it is customary for retail establishments to stock a large
number of different length downrods.
[0003] Fan extension downrods and other long, slender, tubular
retail items are difficult to display due to the height required to
display them properly and their instability when placed upright. If
not displayed in an upright position, the items can not be
optimally viewed and must be secured to prevent them from
rolling.
[0004] When displayed horizontally, the items' small profile can
interfere with consumers being able to readily identify which
product is best suited for their needs. A great deal of display
depth can be needed, and if the display area is high off the
ground, then consumers may not be able to identify the products,
which can affect sales.
[0005] Items such as fan extension downrods can also be difficult
to load into and remove from a shelving space, especially if
displayed horizontally, due to their length and the potential for
rolling.
[0006] As there may be many variations of a product which must be
displayed, it can be difficult to label the displays so as to
provide maximum information to consumers.
[0007] Freestanding displays exist in the art, but can be quite
bulky and unable to accommodate differing heights of goods. The
prior art also lacks the capability for customization of the
storage shelving and a effective point of purchase display.
[0008] There is then a need for a display system which addresses
the shortcomings of the present methods of fan downrod extension
consumer displays.
SUMMARY OF THE INVENTION
[0009] It is thus an object of this invention to provide a display
system for fan downrod extensions and similar items which is
modular in design and customizable to accept items of varying
size.
[0010] It is a further object of this invention to provide a
display system which angles the displayed products at an angle
which optimizes viewing by customers as well as loading and
unloading.
[0011] It is a further object of this invention to provide a
display system which provides clear identification of the displayed
merchandise for customers.
[0012] These as well as other objects are accomplished by a display
system for storing and displaying merchandise, comprised of an
upright display rack which is made of plastic, wood, wire or other
material, and has adjustable compartments, adjustable dividers
within the compartments, a point-of-purchase channel on the front
of the display, and an angled surface in each compartment to tilt
merchandise to an optimal angle for viewing, loading and unloading
merchandise.
BRIEF DESCRIPTION OF THE DRAWINGS
[0013] FIG. 1 is an front perspective view of the display in
accordance with this invention.
[0014] FIG. 2 is a side perspective view of the display in
accordance with this invention.
[0015] Each bin 15 is provided with a point-of-purchase (POP) rail
19 which accommodates inserts for product identification. Each
individual section of each bin 15, as defined by the dividers 17,
can be easily identified through use of the POP rail. Other
information could be displayed, such as when a particular product
is out-of-stock or a date by which more of the product can be
expected.
[0016] FIG. 2 illustrates the angle of the bins 15; as discussed
above. The bins are angled back at varying degrees, although a ten
degree (10.degree.) angle has been found to be optimal. This angle
is adjustable and serves to present a pleasing viewing angle to
consumers as well as easing loading and unloading of the items
contained within. The profile of the POP rail 19 is clearly seen in
FIG. 2, as well as the small footprint of the display. In the
preferred embodiment, the display 11 is only eighteen inches deep.
This shallowness provides more floor space for retailers, and when
combined with the modular nature of the display 11, gives retailers
maximum flexibility in choosing a location for the display. This
can translate into greater sales for the products displayed by the
invention, as retailers are more likely to utilize this display
than the prior art which does not contain the previously-disclosed
advantages.
[0017] It is thus seen that this invention provides a novel display
system for fan downrod extensions, as well as other long, slender,
round objects.
[0018] As the above description is exemplary in nature many
variations will become apparent to those with skill in the art.
Such variations however may be embodied within the spirit and scope
of this invention as defined by the following appended claims.
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