U.S. patent application number 10/076903 was filed with the patent office on 2003-02-13 for method and system for delivery of targeted commercial messages.
This patent application is currently assigned to iPool Corporation. Invention is credited to Coleman, Thomas E..
Application Number | 20030033199 10/076903 |
Document ID | / |
Family ID | 23347727 |
Filed Date | 2003-02-13 |
United States Patent
Application |
20030033199 |
Kind Code |
A1 |
Coleman, Thomas E. |
February 13, 2003 |
Method and system for delivery of targeted commercial messages
Abstract
A method for delivery of targeted commercial messages. The
method comprises assembling a plurality of potential purchaser
profiles in an electronic file for presentation to at least one
potential advertiser of goods or services applicable to a
substantial portion of the plurality of potential purchasers,
developing commercial message selection criteria for selecting from
the potential purchasers those suited to receive a specified
commercial message contained in a set of commercial messages,
applying the commercial message selection criteria to the purchaser
profiles to identify the potential purchasers suited to receive
specified commercial messages, and presenting over a data network
to a potential purchaser identified as suited, the specified
commercial messages.
Inventors: |
Coleman, Thomas E.;
(Stillwater, MN) |
Correspondence
Address: |
SCHWEGMAN, LUNDBERG, WOESSNER & KLUTH, P.A.
P.O. BOX 2938
MINNEAPOLIS
MN
55402
US
|
Assignee: |
iPool Corporation
|
Family ID: |
23347727 |
Appl. No.: |
10/076903 |
Filed: |
February 14, 2002 |
Related U.S. Patent Documents
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Application
Number |
Filing Date |
Patent Number |
|
|
10076903 |
Feb 14, 2002 |
|
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|
09343801 |
Jun 30, 1999 |
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Current U.S.
Class: |
705/14.66 ;
725/32 |
Current CPC
Class: |
G06Q 30/0277 20130101;
G06Q 30/0239 20130101; G06Q 30/0253 20130101; G06Q 30/0269
20130101; G06Q 30/0222 20130101; G06Q 30/0255 20130101; G06Q 30/02
20130101; G06Q 30/0217 20130101; G06Q 30/0251 20130101; G06Q
30/0605 20130101 |
Class at
Publication: |
705/14 ;
725/32 |
International
Class: |
G06F 017/60; H04N
007/025; H04N 007/10 |
Claims
What is claimed is:
1. A method for delivery of targeted commercial messages,
comprising: (a) assembling a plurality of potential purchaser
profiles for presentation to at least one potential advertiser of
goods or services applicable to a substantial portion of the
plurality of potential purchasers; (b) developing commercial
message selection criteria for selecting from the potential
purchasers those suited to receive a specified commercial message
contained in a set of commercial messages; (c) applying the
commercial message selection criteria to the purchaser profiles to
identify the potential purchasers suited to receive specified
commercial messages; and (d) presenting to a purchaser display unit
of a potential purchaser identified as suited, the specified
commercial messages.
2. The method of claim 1 wherein the specified commercial message
prompts interactive input at the purchaser display unit, and the
method further comprises receiving from the purchaser display unit
interactive input signals.
3. The method of claim 1 wherein the act of displaying comprises
selecting at the purchaser display unit the specified commercial
message from a set of commercial messages.
4. The method of claim 1 wherein the act of displaying comprises
selecting at a broadcast facility the specified commercial message
from a set of commercial messages and communicating that specified
commercial message to the purchaser display unit.
5. A method for delivery of targeted commercial messages,
comprising: (a) assembling a plurality of potential purchaser
profiles in an electronic file for presentation to at least one
potential advertiser of goods or services applicable to a
substantial portion of the plurality of potential purchasers; (b)
developing commercial message selection criteria for selecting from
the potential purchasers those suited to receive a specified
commercial message contained in a set of commercial messages; (c)
applying the commercial message selection criteria to the purchaser
profiles to identify the potential purchasers suited to receive
specified commercial messages; and (d) presenting over a data
network to a potential purchaser identified as suited, the
specified commercial messages.
6. The method of claim 5 further comprising compensating the
potential purchaser for viewing specified commercial messages.
7. The method of claim 5 wherein the act of presenting is carried
out using email.
8. The method of claim 7 further comprising compensating the
potential purchaser for receiving specified commercial
messages.
9. The method of claim 7 further comprising compensating the
potential purchaser for viewing specified commercial messages.
10. The method of claim 7 further comprising compensating the
potential purchaser for interacting with specified commercial
messages.
11. The method of claim 7 further comprising compensating the
potential purchaser based on a level of profile information
provided by the potential purchaser.
12. An apparatus for delivery of targeted commercial messages,
comprising: programs to (a) assemble a plurality of potential
purchaser profiles in an electronic file for presentation to at
least one potential advertiser of goods or services applicable to a
substantial portion of the plurality of potential purchasers; (b)
develop commercial message selection criteria for selecting from
the potential purchasers those suited to receive a specified
commercial message contained in a set of commercial messages; (c)
apply the commercial message selection criteria to the purchaser
profiles to identify the potential purchasers suited to receive
specified commercial messages; and (d) present over a data network
to a potential purchaser identified as suited, the specified
commercial messages.
13. The apparatus of claim 12 further including programs to
compensate the potential purchaser for receiving specified
commercial messages.
14. The apparatus of claim 12 further including programs to
compensate the potential purchaser for viewing specified commercial
messages.
15. The apparatus of claim 12 further including programs to
compensate the potential purchaser for interacting with specified
commercial messages.
Description
BACKGROUND OF THE INVENTION
[0001] 1. Field of the Invention
[0002] This invention relates to pooling and advertising methods
and systems for linking purchasers with sellers of goods or
services, as well as targeted commercial messaging. More
particularly, this invention relates to methods and systems for
aggregating a number of potential purchasers for linking to one or
more sellers of goods or services, as well as delivering targeted
commercial messages to potential purchasers. The methods and
systems may be implemented in computer hardware and software.
[0003] 2. Background Information
[0004] Typical sales strategies involve mass-marketing to the
consumers. Advertisers, for instance, use direct mailing to large
groups of individuals, television broadcast advertising, and
telemarketing to advertise and sell goods and services. Such mass
advertising methods can be expensive and ineffective due to the
lack of a targeted approach--only a fraction of the persons reached
by such mass marketing will be interested in most offerings. Thus,
the cost per acquired purchaser or customer is high.
[0005] Because advertisers know that only a small percentage of the
mass-market audience has a real interest in the product or service
being sold, they use entertainment value and content to attract the
attention of the more promising potential purchasers. Thus,
advertisers may place their advertisements in certain television
shows, radio programs, or magazines where they feel a substantial
portion of their most likely potential purchasers will see their
advertisement. Such advertising strategies may nevertheless be both
over-inclusive and under-inclusive, because the advertisements will
reach many uninterested people and will miss many potential
purchasers.
[0006] Information on consumers or potential purchasers can be very
important to sellers of goods and services. Telemarketers and
advertisers alike benefit from having detailed information about
buying interests or capacities of potential purchasers of goods or
services. If an advertiser, for instance, can identify and
selectively advertise to those potential purchasers who fit a
profile of probable purchasers of the advertiser's goods or
services, the advertiser can reduce advertising costs by
advertising directly to those potential purchasers. In other words,
if the advertiser has both information about potential purchasers
and more targeted access for its messages, it can achieve more
purchasers/customers for the same amount of money. Useful
demographic and financial information for such a strategy includes
a potential purchaser's financial status, age, residence, family
size/configuration, and interests in various goods and
services.
[0007] If an advertiser has a large amount of demographic and
financial information about a potential purchaser, the advertiser
can potentially selectively market to the more promising purchasers
for a decreased expense per sales transaction. The money saved by
the advertiser can, potentially, be used to reduce the price of the
good or service to the purchaser. Instead of advertising via radio
or television broadcasts to the masses of potential purchasers, the
advertiser can concentrate on specific potential purchasers who may
be likely to buy a specific good or service and offer favorable
pricing.
[0008] Although advertisers prefer to have detailed information
about potential purchasers of goods or services, the typical
potential purchaser would prefer to keep his or her personal and
financial information private. There can be a trade-off, therefore,
between achieving greater advertising power for an advertiser or
seller of goods or services, and protecting the privacy of
potential purchasers. Consumers and potential purchasers are
concerned about keeping personal and financial information from
becoming widely disseminated, both because of privacy concerns and
to avoid unwanted solicitation letters and advertisements. These
privacy concerns have increased in recent years with the emergence
of the "World Wide Web" ("Web") as a widespread source of data.
[0009] U.S. Pat. No. 5,794,210 to Goldhaber et al. (the Goldhaber
patent) discloses an "attention brokerage" method, which is the
"business of brokering the buying and selling of the `attention` of
users." The Goldhaber method allows "users to choose whether they
will view an ad or other negatively priced information and receive
associated compensation." Goldhaber patent, Abstract. Although the
Goldhaber patent does disclose a method that creates an incentive
for individual potential purchasers to view advertisements, it does
not teach pooling of purchasing power to in association with
providing updated and detailed information about potential
purchasers to the advertiser or marketer of the goods or service.
Other systems exist for on-line sales or auctions of goods or
services, but these systems do not aggregate potential purchasers
for linking to sellers.
[0010] A need exists for a new method and system that enables more
efficient, less costly transactions between potential purchasers
and sellers of goods or services, and allows sellers of goods and
services to decrease their advertising costs. In particular, a
method and system for reducing advertising costs per sales
transaction is needed. Similarly, a method and system for
aggregating a pool of purchasers for linking to sellers is needed.
Finally, a need exists for a method and system for targeted
delivery of commercial messages.
SUMMARY OF THE INVENTION
[0011] One embodiment of the invention is a method for compiling in
a host computer system a purchaser profile for inclusion in a pool
of purchaser profiles. The method comprises collecting in an
electronic file in the host computer system identification and
residence location information for at least one potential
purchaser, and registering the at least one potential purchaser
with the host computer system, collecting in the electronic file
profile information provided by the at least one potential
purchaser, effecting for the at least one potential purchaser one
or more purchase transactions and collecting resulting transaction
information in the electronic file, and preparing from at least the
information above a profile for the at least one potential
purchaser that is updated regularly. In one embodiment, this method
may further comprise assembling a plurality of potential purchaser
profiles for presentation to a potential seller of goods or
services applicable to a substantial portion of the plurality of
potential purchasers, and receiving from the potential seller and
communicating to the plurality of potential purchasers an offer
formulated on the assumption that it will be accepted by a
substantial portion of the plurality of potential purchasers and
reflecting the resulting economies of scale.
[0012] Another embodiment of the invention is a method of
aggregating in a host computer system a pool of potential
purchasers to respond to an offer for a group purchase. This method
comprises collecting in an electronic file in the host computer
system identification and residence location information for at
least one potential purchaser, and registering the at least one
potential purchaser with the host computer system, collecting in
the electronic file profile information provided by the at least
one potential purchaser, effecting for the at least one potential
purchaser one or more purchase transactions and collecting
resulting transaction information in the electronic file,
assembling a plurality of potential purchaser profiles for
presentation to a potential seller of goods or services applicable
to a substantial portion of the plurality of potential purchasers,
and receiving from the potential seller and communicating to the
plurality of potential purchasers an offer formulated on the
assumption that it will be accepted by a substantial portion of the
plurality of potential purchasers and reflecting the resulting
economies of scale.
[0013] Another embodiment of the invention is an apparatus for
aggregating in a host computer system a pool of potential
purchasers to respond to an offer for a group purchase. The
apparatus comprises programs to collect in an electronic file in
the host computer system identification and residence location
information for at least one potential purchaser, and register the
at least one potential purchaser with the host computer system,
collect in the electronic file profile information provided by the
at least one potential purchaser, effect for the at least one
potential purchaser one or more purchase transactions and collect
resulting transaction information in the electronic file, assemble
a plurality of potential purchaser profiles for presentation to a
potential seller of goods or services applicable to a substantial
portion of the plurality of potential purchasers, and receive from
the potential seller and communicate to the plurality of potential
purchasers an offer formulated on the assumption that it will be
accepted by a substantial portion of the plurality of potential
purchasers and reflecting the resulting economies of scale.
[0014] Another embodiment of the invention is a method for
providing to a host computer system a purchaser profile for
inclusion in a pool of purchaser profiles. The method of this
embodiment comprises sending to the host computer system
identification and residence location information of at least one
potential purchaser, sending to the host computer system profile
information of the at least one potential purchaser, transmitting
transaction information to the host computer system that results
from an effected purchase transaction of the at least one potential
purchaser, and receiving from the host computer system a profile
for the at least one potential purchaser resulting from the
information from the acts above that is updated regularly.
[0015] Another embodiment of the invention is a computer-readable
medium containing instructions for compiling in a host computer
system a purchaser profile for inclusion in a pool of purchaser
profiles, by collecting in an electronic file in the host computer
system identification and residence location information for at
least one potential purchaser, collecting in the electronic file
profile information provided by the at least one potential
purchaser, effecting for the at least one potential purchaser one
or more purchase transactions and collecting resulting transaction
information in the electronic file, and preparing from at least the
information from the acts above a profile for the at least one
potential purchaser that is updated regularly.
[0016] Another embodiment of the invention is a method of
aggregating a pool of potential purchasers to solicit an offer for
a group purchase. In this embodiment, the method comprises
assembling in a host computer information on a group of potential
purchasers with known purchaser profiles, soliciting from at least
one potential purchaser an indication of purchase interest for a
good or service, and providing other potential purchasers with
access to solicited information for the good or service so that the
other potential purchasers can post an indication of purchase
interest in the good or service, monitoring on a periodic basis a
number of potential purchasers who have posted an indication of
purchase interest for the good or service, responsive to the number
of potential purchasers who have posted an indication of purchase
interest for the good or service, communicating to at least one
seller of the good or service a set of parameters of the group of
potential purchasers who have posted an indication of purchase
interest for the good or service, and soliciting an offer from the
at least one seller of the good or service for a group purchase,
and receiving from the seller and communicating to the plurality of
potential purchasers who have posted an indication of purchase
interest for the specified good or service an offer formulated on
an assumption that it will be accepted by a substantial portion of
the plurality of potential purchasers and reflecting resulting
economies of scale.
[0017] Another embodiment of the invention is a method for
providing at least one purchaser profile for inclusion in a pool of
purchasers who may solicit an offer for a group purchase. This
embodiment of the invention comprises sending at least one
potential purchaser profile to a host computer for inclusion with a
group of potential purchasers with known purchaser profiles,
sending to a host computer an indication of purchase interest for a
good or service for inclusion in a pool of potential purchasers so
that other potential purchasers can post an indication of purchase
interest in the good or service, receiving an offer from at least
one seller of the good or service formulated on an assumption that
it will be accepted by a substantial portion of the plurality of
potential purchasers and reflecting resulting economies of scale,
and communicating to the at least one seller the acceptance of its
offer and initiating an exchange of payment to the seller and
delivery by the seller.
[0018] Another embodiment of the invention is an apparatus for
aggregating a pool of potential purchasers to solicit an offer for
a group purchase. The apparatus comprises programs to assemble in a
host computer information on a group of potential purchasers with
known purchaser profiles, solicit from at least one potential
purchaser an indication of purchase interest for a good or service,
and provide other potential purchasers with access to solicited
information for the good or service so that the other potential
purchasers can post an indication of purchase interest in the good
or service, monitor on a periodic basis a number of potential
purchasers who have posted an indication of purchase interest for
the good or service, responsive to the number of potential
purchasers who have posted an indication of purchase interest for
the good or service, communicate to at least one seller of the good
or service a set of parameters of the group of potential purchasers
who have posted an indication of purchase interest for the good or
service, and solicit an offer from the at least one seller of the
good or service for a group purchase, and receive from the seller
and communicate to the plurality of potential purchasers who have
posted an indication of purchase interest for the specified good or
service an offer formulated on an assumption that it will be
accepted by a substantial portion of the plurality of potential
purchasers and reflecting resulting economies of scale.
[0019] Yet another embodiment of the invention is a
computer-readable medium containing instructions for aggregating a
pool of purchasers to solicit an offer for a group purchase, by
assembling in a host computer information on a group of potential
purchasers with known purchaser profiles, soliciting from at least
one potential purchaser an indication of purchase interest for a
good or service, and providing other potential purchasers with
access to solicited information for the good or service so that the
other potential purchasers can post an indication of purchase
interest in the good or service, monitoring on a periodic basis a
number of potential purchasers who have posted an indication of
purchase interest for the good or service, responsive to the number
of potential purchasers who have posted an indication of purchase
interest for the good or service, communicating to at least one
seller of the good or service a set of parameters of the group of
potential purchasers who have posted an indication of purchase
interest for the good or service, and soliciting an offer from the
at least one seller of the good or service for a group purchase,
and receiving from the seller and communicating to the plurality of
potential purchasers who have posted an indication of purchase
interest for the specified good or service an offer formulated on
an assumption that it will be accepted by a substantial portion of
the plurality of potential purchasers and reflecting resulting
economies of scale.
[0020] The above embodiments of the invention provide numerous
advantages. These embodiments provide for the profiling of
information on potential purchases so that such information may be
presented in a meaningful form to sellers of goods or services.
These embodiments also allow potential purchasers to pool their
purchasing power together in order to receive deals with
advantageous terms from sellers of goods or services. These
embodiments also provide sellers with an easy way to "link up" with
potential purchasers who are interested in the sellers' goods or
services. Finally, although there are other advantages to these
embodiments which are not recited immediately above, one further
advantage is that these embodiments save sellers of goods or
services advertising costs.
[0021] Another embodiment of the invention is a method for delivery
of targeted commercial messages. The method comprises assembling a
plurality of potential purchaser profiles in an electronic file for
presentation to at least one potential advertiser of goods or
services applicable to a substantial portion of the plurality of
potential purchasers, developing commercial message selection
criteria for selecting from the potential purchasers those suited
to receive a specified commercial message contained in a set of
commercial messages, applying the commercial message selection
criteria to the purchaser profiles to identify the potential
purchasers suited to receive specified commercial messages, and
presenting over a data network to a potential purchaser identified
as suited, the specified commercial messages.
[0022] Another embodiment of the invention is a method for delivery
of targeted commercial messages. This embodiment comprises
assembling a plurality of potential purchaser profiles for
presentation to at least one potential advertiser of goods or
services applicable to a substantial portion of the plurality of
potential purchasers, developing commercial message selection
criteria for selecting from the potential purchasers those suited
to receive a specified commercial message contained in a set of
commercial messages, applying the commercial message selection
criteria to the purchaser profiles to identify the potential
purchasers suited to receive specified commercial messages, and
presenting to a purchaser display unit of a potential purchaser
identified as suited, the specified commercial messages.
[0023] Yet another embodiment of the invention is an apparatus for
delivery of targeted commercial messages. The apparatus comprises
programs to assemble a plurality of potential purchaser profiles in
an electronic file for presentation to at least one potential
advertiser of goods or services applicable to a substantial portion
of the plurality of potential purchasers, develop commercial
message selection criteria for selecting from the potential
purchasers those suited to receive a specified commercial message
contained in a set of commercial messages, apply the commercial
message selection criteria to the purchaser profiles to identify
the potential purchasers suited to receive specified commercial
messages, and present over a data network to a potential purchaser
identified as suited, the specified commercial messages.
[0024] The above targeted commercial messages embodiments of the
invention provide numerous advantages over traditional advertising.
Using these embodiments of the invention, advertisers can
selectively advertise to those potential purchasers who fit certain
profiles that indicate that the potential purchasers may be
interested in the specific good or service. Advertisers can thus
save money and some or all of the savings may be passed on to the
potential purchasers.
[0025] These and other objects and advantages of the present
invention will become apparent with reference to the drawings, the
description of the preferred embodiment, and the appended
claims.
DESCRIPTION OF THE DRAWINGS
[0026] FIG. 1 is a block diagram overview a client-server system in
which the present invention functions;
[0027] FIG. 2 is a graph illustrating the value of information to
an advertiser or potential purchaser;
[0028] FIG. 3 is a block diagram that shows a number of features of
the present invention;
[0029] FIG. 4 is a flow chart illustrating the gathering of
information from potential purchasers and the verification and
updating of the potential purchaser's profile;
[0030] FIG. 5 is a representative Web site page that may be used to
gather certain information from a potential purchaser;
[0031] FIG. 6a is a depiction of a low value information
record;
[0032] FIG. 6b is a depiction of a medium value information
record;
[0033] FIG. 6c is a depiction of a high value information
record;
[0034] FIG. 7a is a first flow chart of a "show me the deal"
embodiment of the present invention;
[0035] FIG. 7b is a second flow chart of a "show me the deal"
embodiment of the present invention;
[0036] FIG. 8 is a flow chart of a "make the deal" embodiment of
the present invention;
[0037] FIG. 9 is a depiction of the components for a targeted
commercial message embodiment of the present invention;
[0038] FIG. 10 illustrates the transmission of commercial messages
over a communication path; and
[0039] FIG. 11 illustrates one embodiment of a targeted commercial
messages embodiment of the invention.
DETAILED DESCRIPTION
[0040] The teachings of the present invention are applicable to
many different types of computer networks and may also be used, for
instance, in conjunction with direct on-line connections to
databases. As will be appreciated by those of ordinary skill in the
art, while the following discussion sets forth various preferred
implementations of the methods and systems of the present
invention, these implementations are not intended to be restrictive
of the appended claims, nor are they intended to imply that the
claimed invention has limited applicability to one type of computer
network. In this regard, the teachings of the present invention are
equally applicable for use in Local Area Networks ("LANs") of all
types, Wide Area Networks ("WANs"), private networks, and public
networks including the Internet and the Web. While the principles
underlying the Internet and the Web are described in some detail
below in connection with various aspects of the present invention,
this discussion is provided for descriptive purposes only and is
not intended to imply any limiting aspects to the broadly claimed
methods and systems of the present invention.
[0041] The accompanying Figures depict embodiments of the systems
and methods of the present invention, and features and components
thereof. With regard to references in this specification to
computers, the computers may be any standard computer including
standard attachments and components thereof (e.g., a disk drive,
hard drive, CD player or network server that communicates with a
CPU and main memory, a sound board, a keyboard and mouse, and a
monitor). The processor of the CPU in the computer may be any
conventional general purpose single- or multi-chip microprocessor
such as a Pentium.RTM. processor, a Pentium.RTM. Pro processor, a
8051 processor, a MIPS.RTM. processor, a Power PC.RTM. processor,
or an ALPHA.RTM. processor. In addition, the processor may be any
conventional special purpose processor such as a digital signal
processor or a graphics processor. The microprocessor may have
conventional address lines, conventional data lines, and one or
more conventional control lines. With regard to references to
software, the software may be standard software used by those
skilled in the art or may be coded in any standard programming
language to accomplish the tasks detailed below.
A. GENERAL OVERVIEW OF SYSTEM HARDWARE
[0042] FIG. 1 is a block diagram illustration of the environment of
one embodiment of the present invention, which is a computer
network based on a client-server model. The network comprises one
or more servers 10 which are accessible by one or more clients 12,
such as personal computers. For simplicity, FIG. 1 shows only one
server 10 and two clients 12. The server 10 operates an electronic
file 11 to carry out the functions of the invention. The term
"electronic file" will be used throughout this specification in a
general sense to refer to any and all database or program files
that may exist on the one or more servers 10. FIG. 1 shows this
electronic file 11 in phantom because it may encompass all of the
files on the server 10 or only a portion thereof. In one
embodiment, the electronic file 11 may be a Web site. The server 10
depicted in FIG. 1 may comprise more than one server networked
together, or a single server 10 as depicted. The servers 10
communicate with the clients 12 over a communication path 14, which
may be a Local Area Network (LAN), Wide Area Network (WAN), direct
dial connection, the Internet, or other suitable telecommunications
path. In one embodiment, for instance, the clients 12 may be
computers, while in another embodiment, the clients 12 may be
people who interact with the server 10 over a communication path
14.
[0043] The communication path 14 as depicted in FIG. 1 may be the
Internet. The Internet is a collection of computer networks that
allows computer users to share files and other computer resources.
Each computer connected to the Internet has a unique address whose
format is defined by the Internet Protocol ("TCP/IP"). The system
as depicted in FIG. 1 may therefore operate over the "World Wide
Web" ("Web"), which is that collection of servers on the Internet
that utilize the Hypertext Transfer Protocol ("HTTP"). HTTP is a
known application protocol that provides users access to resources,
which may be information in different formats such as text,
graphics, images, sound, video, Hypertext Markup Language ("HTML"),
as well as programs. HTML is a standard page description language
which provides basic document formatting and allows the developer
to specify "links" to other servers and files. Links may be
specified via a Uniform Resource Locator ("URL"). Upon
specification of a link by the user, the client makes a TCP/IP
request to a Web server and receives information, which may be
another "Web page" that is formatted according to HTML, from a
server that was specified in the requested URL. The information
returned to the client may be generated in whole or in part by a
program that executes on the server 10. Such programs are typically
Common-Gateway-Interface scripts ("CGI scripts") and can be written
using known programming languages or methods that the server
supports, such as PERL or C++. Such programs may also be custom
application logic that is loaded into the Web server software
itself, in which case the Web server software will contain embedded
custom logic that enables the Web server to generate content. A
suitable network protocol, such as the TCP/IP protocol, may
therefore be used for the communications over communication path
14.
[0044] The server 10 may comprise Web servers and application
servers, and may be any computer known to those skilled in the art.
As shown in FIG. 1, the server 10 may contain a communications
interface 16, through which communications over the communication
path 14 occur, a CPU 18, a database 20, and a set of programs 22,
as well as other standard components known to those skilled in the
art. The database 20 may be used to store the information
identified below which may be used in the present invention, and
the database 20 may reside in one or more servers 10. Similarly,
the set of programs 22 may be used to perform the functions of the
present invention as described below, and the set of programs 22
may reside in one or more servers 10. The set of programs 22 may
process requests and responses from the clients 12, send the proper
information to the clients 12, and perform processes on the server
10. If the Internet is used within an embodiment of the invention,
these programs 22 may be CGI scripts.
[0045] As noted above, the clients 12 may be any standard computer
known to those skilled in the art, and may be connected to
communication path 14. The client 12 may comprise a processor or
CPU and main memory, an input/output interface for communicating
with various databases, files, programs, and networks, and one or
more storage devices, such as disk drive devices or CD ROM devices.
The client 12 may also have a monitor or other screen device, a
printer or other output device, and in input device such as a
keyboard. As is well known in the art, the computer 12 executes
programs stored on a data storage medium, which may be either a
memory system of the client 12 or a persistent storage device, such
as a disk or CD ROM system, so as to carry out the functions of the
present invention. The clients 12 shown in FIG. 1 may contain
browsers 24, which allow the user of the client 12 to communicate
with one or more servers 10 and view information received over the
Web. The scope of the invention, however, is not limited to Web
applications and computers as the clients 12. In one embodiment,
for instance, the term "client" may be used to refer to a computer
operated by an individual person who sends and receives information
over the communication path 14 to communicate with the server
10.
[0046] The following discussion details the functions and acts of
the programs 22 and electronic file 11 on the server 10 or the
functions of software on the clients 12 to perform the current
invention. A "system proprietor" may control the operation of the
electronic file 11 on the server 10 to control the flow of
information between potential purchasers (using clients 12) and
sellers of goods or services. Information may be gathered through
standard user interface software known to those skilled in the art,
including programs typically used for the creation of user
interfaces for soliciting and receiving information for Web
applications. Such programs may include standard error messages or
user prompts which aid in the solicitation or presentation of
information. The present invention, however, may be used in
embodiments other than those that involve the Web as a
communication path 14.
B. OPERATION OF THE INVENTION
[0047] The operation of the systems and methods of the present
invention are illustrated in FIGS. 3-11. As an introduction, FIG. 2
illustrates the value of certain types of personal profile
information to the present invention. FIG. 2 is a chart that shows
that as the amount of demographic, financial, and other information
about a potential purchaser increases, the value of that
information to a seller also increases. The y-axis indicates that
as the quality or verifiability of the information increases, so
does the value to a seller. If profiles of information about
potential purchasers can be aggregated, the value of this
information also increases because a seller can offer a certain
deal to the group of potential purchasers based on the assumption
that a generally predictable number of them will buy the offered
good or service. The prediction will be more or less reliable,
based on the available information about the potential purchasers
and whether such information has been verified or updated so that
the information may be considered reliable.
[0048] 1. General Overview
[0049] FIG. 3 shows the general operation of the invention, which
will be briefly described with reference to FIG. 3 and then more
fully described below with reference to FIGS. 4-11. FIG. 3
illustrates an electronic file 1, which may reside in the server
10, controlling the flow of information between potential
purchasers and sellers of goods or services. As stated above, a
system proprietor may operate the electronic file 11, which, in one
embodiment, may take the form of a Web site. Potential purchasers
and sellers of goods or services may then interact with the
electronic file 11 to form deals or exchange information. The
system proprietor may ultimately control the flow of information
between potential purchasers and sellers, and the system proprietor
may have contractual arrangements with the potential purchasers
and/or sellers for purposes of maintaining the privacy of
information.
[0050] FIG. 3 shows three broad areas within the electronic file
11: a registration area 401, a pooling area 403, and a seller
offers and advertising area 405. Certain acts or bundles of
information are depicted in FIG. 3 below each of these three areas,
and there are spaces between the three areas where other acts may
occur. In general, potential purchasers provide information about
themselves to register with the system proprietor and sign up for
deals, sellers of goods or services post offers on the electronic
file 11, and advertisers post advertisements on the electronic file
11.
[0051] Throughout this specification, a certain distinction will be
made between sellers and advertisers. The term "seller" will be
used to refer to a party that posts definite terms for an offer to
sell goods and services on the electronic file 11. The term
"advertiser," on the other hand, will be used to refer to a party
that advertises in the general sense, such that any offer conveyed
through an advertisement cannot be immediately accepted through the
electronic file 11 or signed up for through the electronic file 11.
An advertisement, therefore, will be used to refer to a more
traditional broadcast advertisement, such as one using television,
radio, or even email. An offer for sale by a seller will be used to
refer to an offer posted on the electronic file 11 which a
potential purchaser may sign up for (which may be subject to
threshold conditions set by the seller) through the electronic file
11 operated by the system proprietor.
[0052] Throughout this specification, a "potential purchaser"
refers to any person who wishes to sign up for a deal or register
with the party operating the electronic file 11 or Web site. A
potential purchaser may be either a guest of the electronic file
11, a user, or a registered user. A "registered user" is a
potential purchaser who has completed the registration process,
which involves providing certain information about themselves, to
enroll with the system proprietor. A "user" is a person who only
creates a user name and password, but provides no useful
information about themselves, such as demographic information, to
register as a registered user. A "guest" is a potential purchaser
who has not completed the registration process, but who is still
allowed certain browsing privileges on the electronic file 11. A
guest may be required to provide certain information about
themselves (and hence become a registered user) in order to sign up
for a deal offered by a seller of goods or services.
[0053] The left side of FIG. 3 depicts potential purchasers
providing information to the electronic file 11 to register with
the system proprietor. Potential purchasers may provide information
about themselves through a registration filter 407 in the
electronic file 11. Because users and guests may, in one
embodiment, sign up for deals, the registration filter 407 may
allow users and guests to sign up for deals without already being
registered users. In another embodiment, a potential purchaser must
either be a registered user to sign up for a deal or, if the
potential purchaser is a user or a guest, provide registration
information to become a registered user in order to sign up for a
deal. In this embodiment, the electronic file 11 has a mechanism
for verifying a potential purchaser's identify if he or she returns
to the electronic file 11 for future purchasers. In the
registration process, a potential purchaser may have to provide
certain required information 409 in order to register with the
system proprietor or sign up for a deal. Aside from this required
information 409, different levels of information 411, 413, 415 may
be provided by the potential purchaser if desired. The information
sought by each level differs in invasiveness, and certain offers by
sellers require information of a certain level of invasiveness. A
profile containing the information gathered from each potential
purchaser is formed in the electronic file 11 after a potential
purchaser provides such information.
[0054] After a potential purchaser provides the information in
column 401 to register with the system, the information may be
updated in real time (numeral 417 in FIG. 3), and the information
by may verified (numeral 419 in FIG. 3) by contacting outside
sources of information. These processes will be described in more
detail below.
[0055] Column 403 (pooling) in FIG. 3 depicts the organization and
forms that profiles of potential purchasers may take. Block 421
depicts the profiles of all potential purchasers that are
registered users with the system proprietor, which may also include
profiles for those potential purchasers who have signed up for
deals but have remained guests of the system proprietor. Block 423
depicts the scaling and reporting features that may be offered by
the system proprietor. The scaling and reporting features 423 allow
individual registered users to view their individual information
and to determine how they relate to other registered users. The
scaling and reporting features 423 may also allow individual
registered users to determine how their individual information,
such as their financial status, compares to a recommendation from
an expert as to approximately how that information should appear
for a person in the demographic category of the particular
registered user.
[0056] Blocks 425, 427, and 429 illustrate different groups of
profiles of potential purchasers that may be formed by the system
proprietor or by potential purchasers interacting with the
electronic file 11. Each of these groups will be discussed in
greater detail below. Group 425 is a group that the system
proprietor organizes without interaction from potential purchasers.
Group 427 is a group aggregated by the Web site with interaction
from potential purchasers and in response to an offer from a
seller. Group 429 is a group aggregated by the Web site with
interaction from potential purchasers, but not in response to an
offer from a seller.
[0057] Column 405 illustrates the interaction between the sellers
of goods and the electronic file 11, as well as the interaction
between advertisers and the electronic file 11. Sellers of goods
can make certain offers to potential purchasers through the
electronic file 11. Three types of offers are depicted in FIG. 3:
standing offers 431, qualified individual offers 433, and qualified
group offers 435. Each type of offer may be either entered in the
electronic file 11 by the system proprietor (after contact with a
seller) or by an individual seller posting an offer directly to the
electronic file 11. A qualified group offer 435, which may take
different forms (two of which are listed as numerals 435a and
435b), is generally an offer that may be accepted only if a
threshold number of potential purchasers sign up to accept the
offer. The following sections of this specification will more fully
describe a qualified group offer 435.
[0058] A standing offer 431 is an offer that is posted in the
electronic file 11 which may be accepted by any individual
potential purchaser. The seller of a good or service for a standing
offer 431, therefore, sets no particular terms for the offer. A
qualified individual offer 433 is an offer which may be accepted by
an individual potential purchaser, but only if that individual
potential purchaser fulfills certain profile requirements of the
seller. For instance, in order to accept a qualified individual
offer 433, it may be necessary for a potential purchaser to have a
certain minimum income. FIGS. 7 and 8 also indicate (at blocks 204
and 304 respectively) a current deal embodiment, which refers to
either a standing offer (numeral 431 in FIG. 3) or a qualified
individual offer (numeral 433 in FIG. 3). A current deal may be a
deal posted in the electronic file 11 for which a single potential
purchaser may sign up, with the deal not being dependent on other
potential purchasers signing up for the deal. If the terms of the
deal are acceptable to the potential purchaser, the potential
purchaser may sign up for the deal and certain segments of the
profile for that potential purchaser may be provided to the seller
of the good or service to close the deal, subject to any profiles
requirements set by the seller of the goods or services (such as
for a qualified individual offer 433).
[0059] FIG. 3 also depicts a number of advertisements 437, 439, 441
that may be posted to the electronic file 11 by advertisers.
Advertisement N (numeral 441) represents the possibility that any
number of advertisements may be posted in the electronic file 11.
Through the targeted commercial messages feature of the invention,
which will be described in more detail below, these advertisements
437, 439, 441 may be presented to only certain potential purchasers
who meet requirements set by the advertiser. In one embodiment of
the targeted commercial messages embodiment of the invention,
profile information will be provided to advertisers only at the
request of a registered user.
[0060] The area between column 403 and column 405 in FIG. 3
represents the linking ability 450 of the present invention.
Linking ability 450 refers to the process by which profile
information of potential purchasers is linked with or provided to
sellers or advertisers. In other words, profile information of
registered users is not automatically provided to sellers or
advertisers, but instead is only provided to sellers or advertisers
if certain conditions are met. Although information concerning
offers (numerals 431, 433, and 435) is generally available to
potential purchasers through the electronic file 11, it is possible
that an offer may only be accepted by certain qualified individual
potential purchasers or by a group of potential purchasers. Linking
ability 450, therefore, refers to the ability of the electronic
file 11 to provide certain potential purchaser profile information
to sellers or advertisers (FIG. 3 depicts such information in
transfer as block 455), and to the ability of the electronic file
11 to provide offer information to the potential purchasers.
[0061] FIG. 3 also depicts a delivery filter 460 adjacent the
advertisements 437, 439, 441. This delivery filter 460 provides for
a feature of the invention in one embodiment that allows the
advertisements 437, 439, 441 to be presented to certain targeted
potential purchasers. Filter 470 is associated with the profiles of
potential purchasers and is present in FIG. 3 to represent the
possibility that certain information of potential purchasers may be
provided to sellers or advertisers. A certain amount of information
in the profiles may be stripped by the filter 470 prior to
transmission to the sellers or advertisers, however, so that the
sellers or advertisers cannot determine the identity of the
potential purchasers.
[0062] The following sections detail the functions and features of
the invention presented above in reference to FIG. 3 in greater
detail.
[0063] 2. Gathering Information from Potential Purchasers
[0064] In order to present information on potential purchasers to
sellers, the information may be gathered in the electronic file 11
through any variety of methods known to those skilled in the art.
The information gathered from the potential purchasers will, in one
embodiment, remain confidential with the system proprietor unless
and until a potential purchaser desires that the information be
provided to sellers or advertisers of goods or services. In this
embodiment, a potential purchaser may register with the system
proprietor while still maintaining the confidentiality of private
information without worrying about disclosing private information
to sellers. FIG. 4 illustrates one procedure for gathering
information from a potential purchaser. Although FIG. 4 is written
with reference to one individual potential purchaser, the procedure
may be followed to gather information from any variety of potential
purchasers, and the information may be gathered through
server-client interaction as discussed above. In particular, the
information may be collected using the Web, and the following
discussion assumes that the Web will be the method used to gather
the information, although, as noted above, other methods and
systems may also be used.
[0065] In an embodiment where the server 10 operates a Web site
(referred to as an electronic file 11 in the remainder of this
section) for the operation of the invention, the potential
purchaser may be prompted one or more times while using the
electronic file 11 to enter information about himself or herself.
At block 101 of FIG. 4, required information for enrollment in the
system of the invention may be solicited and received from a
potential purchaser (this required information is depicted in block
409 of FIG. 3). At block 103 of FIG. 4, the potential purchaser may
be prompted to create a password. FIG. 5 depicts one embodiment of
a Web page that may be sent from the server 10 to a client 12 so
that a potential purchaser can enter and transmit required
information and a password to register with the system proprietor.
As depicted in FIG. 5, required information to enroll with the
system proprietor may include a user's (or potential purchaser's)
name 50, which may consist of the user's first name 51, middle name
52, and last name 53, the user's address 58 and phone number 60,
and a password 54 for security. As depicted in FIG. 5, the
potential purchaser may also be prompted to confirm the password
54, enter information to assist the potential purchaser in
remembering the password 54, and enter information on how the
potential purchaser heard about the system of the present
invention. An account or profile may be established for each
potential purchaser with a unique number and access code (or
password) so that the information may be secure. As noted above, a
potential purchaser who completes the registration process is known
as a registered user.
[0066] After any required information is entered by the potential
purchaser as depicted in blocks 101 and 103 of FIG. 4, information
falling into different levels of usefulness may be solicited and
received from the potential purchaser. FIG. 4, in blocks 105, 107,
and 109, depicts the solicitation and transmission of information
falling into three levels of usefulness. These levels of usefulness
also correspond roughly to the perceived invasiveness of the
information requests to the potential purchaser, with the
information of high usefulness being the most invasive to the
potential purchaser. After the required information is solicited
and received, in one embodiment the potential purchaser can enter
as much or as little of the information depicted in blocks 105,
107, and 109 as desired, although FIG. 4 depicts an embodiment
where level 1 information (low value information) must be entered
to enroll in the system of the present invention. As depicted in
FIG. 4, after the potential purchaser enters different levels of
information, the potential purchaser may be done with the
registration process. As FIG. 4 also depicts, the potential
purchaser can enter only level 1 information (or, in one
embodiment, only the required information of blocks 101 and 103) to
complete the registration procedure.
[0067] FIGS. 6a, 6b, and 6c depict the types of information that
may fall into the different levels of usefulness (or invasiveness).
Some of the information depicted in FIGS. 6a, 6b, and 6c may also
overlap with some of the required information of block 101 of FIG.
4, although these information fields could be automatically filled
in to speed the registration process, or the potential purchaser
could simply not be prompted to enter this information a second
time. FIG. 6a shows level 1 information 70, which can include the
potential purchaser's address 72, contact information 74, profile
identity 76, and household relations 78. The potential purchaser's
address 72 may include one or more addresses, including street
addresses, cities, states, area codes, and so forth. The contact
information 74 may include the potential purchaser's home phone
number, daytime phone number, evening phone number, cellular phone
number, fax number, an email address, and the best time to attempt
to contact the potential purchaser. The profile identity 76 may
include the potential purchaser's first name, middle name, last
name, and relationship to the individual who is the head of the
household. Finally, the household relations 78 information may
include the total number of people in the household, the head of
the household, and information on the number of children, parents,
or other relations or dependents of the head of the household, as
well as the names of such people.
[0068] Level 2 information 80, as depicted in FIG. 6b, may include
demographic information 82, information on the potential
purchaser's employer 84, and home information 86. The demographics
information 82 may include the potential purchaser's sex, marital
status, and date of birth, as well as other demographics
information. The employer information 84 may include the potential
purchaser's employment status, date of hire, position, employer,
and employer address. The home information 86 may include the
amount of time the potential purchaser has resided at the current
address, whether the potential purchaser owns the home or rents,
and the potential purchaser's total monthly rent or mortgage
payment.
[0069] Level N information 90 refers to information in a final
level of invasiveness, and any number of levels of information may
exist between the level 2 information 80 and the level N
information 90. Level N information 90, as depicted in FIG. 6c, may
include miscellaneous personal information 92 about the potential
purchaser, financial information 94, and income information 96. The
miscellaneous personal information 92 may include such information
as the potential purchaser's social security number and driver's
license number, as well as other personal information. The
financial information 94 may include the potential purchaser's
checking account number, savings account number, and information
about the potential purchaser's bank or banks. The income
information 96 may include the potential purchaser's annual
personal gross income, additional personal income, and sources of
additional personal income. Numerous other types of information may
also be gathered from the potential purchaser within the scope of
the present invention, including the carrier of the potential
purchaser's mortgage, the size of the mortgage and monthly mortgage
payments due, medical information about the potential purchaser,
and the amount of credit card debt carried by the potential
purchaser.
[0070] 3. Verification and Profiling of Information
[0071] After information has been gathered from a registered user
as described above, the information may be verified for accuracy,
updated, and profiled in comparison to other registered users. FIG.
4 depicts these acts taking place either at the end of the
registration process or as a separate procedure that can occur at
any given time. As indicated above, the value of information to
sellers increases if it is verified and/or updated information.
[0072] Block 111 of FIG. 4 depicts the verification of a potential
purchaser's information (also represented as numeral 419 in FIG.
3). The information may be verified by comparing it to information
in a variety of other databases, such as public databases
maintained by cities, counties, or states, or other governmental
entities, or private databases which may be accessed, perhaps for a
certain price. Third party verification sources include credit
bureaus, state departments of motor vehicle records or databases,
and property tax databases or records. Information may be verified
manually or, more preferably, by use of a computer program that
compares information and identifies discrepancies.
Self-verification is another method to verify a potential
purchaser's information. For instance, if credit card or other
information indicates that a potential purchaser consistently
purchases diapers, it may be assumed that the potential purchaser
has at least one young child. After information has been verified,
the potential purchaser's profile may be updated to reflect
information from which verification with secondary sources was
successful and information from which verification from secondary
sources was not successful.
[0073] The information in a potential purchaser's profile may also
be updated from time to time to ensure that current information is
in the system, as depicted in block 115 of FIG. 4 (also represented
as numeral 417 in FIG. 3). Profiles may be updated by any variety
of methods, including sending emails to a registered user asking
for updated information, telephoning registered users to update the
registered user's profile, or requiring a registered user to enter
updated information upon logging on to the system. The registered
user's profile may also be updated by receiving transaction
information from transactions effected by the registered user
through entities other than the system proprietor of the present
invention. In one embodiment, for instance, a registered user may
provide access to credit card databases that would allow the
registered user's profile to be updated. The act of updating may
also involve gathering additional information about the potential
purchaser from outside information sources after getting permission
from the potential purchaser to do so. Information could be
gathered from various online sources, credit bureaus, government
databases, credit card companies, and any other information
providers.
[0074] Block 117 of FIG. 4 depicts the gathering of possible future
purchasing information from a potential purchaser. If this
information is gathered and a number of potential purchasers have
similar purchase interests, this information may be presented to
advertisers or sellers of goods or services so that sellers or
advertisers can offer new deals on those specific goods or
services.
[0075] A registered user may desire to access his or her
information profile on the electronic file 11 and determine how he
or she compares to other registered users. Each registered user's
profile, therefore, may be scalable in relation to the profiles of
other registered users, as depicted in block 113 of FIG. 4. The
term "scalable" will be used to refer to any method of depicting
how one registered user's profile (or any of the information
therein) compares with other registered users' profiles. For
instance, a registered user may wish to determine how his or her
income or amount of savings compares to the other registered users.
A graphical depiction of the registered user's income or amount of
savings could therefore be displayed in relation to the average of
the other registered users in the electronic file 11.
[0076] 4. Group Aggregated by the Site
[0077] After a number of registered users exist on the electronic
file 11, the system proprietor may wish to aggregate profiles of
these registered users into different groups. FIG. 3 depicts these
groups as groups aggregated by the site (numeral 425). For example,
registered users may be grouped according to income. The system
proprietor could then offer certain parameters of an income level
group to a seller of goods or services in order to solicit an
offer. The set of parameters provided to the seller from the system
proprietor may, in one embodiment, be of a general nature so that
private information about individual registered users is not
provided to the seller. A seller of goods or services may then use
the set of parameters of the group of registered users to formulate
an offer for the sale of a specific good or service.
[0078] 5. Group Aggregated by the Site with Interaction from Users
Responsive to an Offer from a Seller
[0079] a. Signing Up for a Deal
[0080] Potential purchasers, including, in one embodiment, guests,
may also be grouped in the electronic file 11 in response to a
specific offer from a seller of goods or services. FIG. 3 refers to
such a group as a group aggregated by the site with interaction
(responsive to an offer) and refers to such a group with numeral
427. FIGS. 7a and 7b depict a flow chart of this grouping
embodiment of the present invention that may be referred to as the
"show me the deal" embodiment. In this embodiment, a seller of
goods or services presents a deal to one or more potential
purchasers, and, in one embodiment, the deal will only be
consummated if a certain number (a threshold number) of potential
purchasers sign up for the deal. Because sellers of goods or
services can offer discounts through economies of scale if they
receive a large amount of information on a group of potential
purchasers (some of which may be very useful, highly invasive
personal information), potential purchasers may be pooled together
to form one bargaining unit that can receive a better deal than any
one potential purchaser negotiating individually with a seller. The
seller saves money on advertising expenses because those potential
purchasers who sign up for a deal are likely to purchase the
specific good or service, and therefore the seller can advertise
very effectively to an interested group of potential purchasers
without mass advertising to unlikely potential purchasers. Offers
may be solicited from sellers by the system proprietors or sellers
may have access to the electronic file 11 of the present invention
so that the sellers can themselves post an offer for a deal in the
electronic file 11. If the system proprietor operates a Web site,
for instance, a seller could post an offer for a deal on the Web
site.
[0081] Upon entering the Web site that operates the electronic file
11, the potential purchaser may be presented with an option to
choose the type of deal for which he/she is interested, as depicted
in Block 201 of FIG. 7a. Block 203 depicts the presentment of a
number of deals of the "show me the deal" embodiment, while blocks
204 and 205 depict two other forms of deals which will be discussed
below. A "show me the deal" deal is one in which a seller of goods
or services agrees to offer certain terms, such as price, for a
good or service if a certain number of potential purchasers (a
threshold number) sign up for the deal by a certain date. At block
203, therefore, a number of standing deal offers may be presented
to the potential purchasers. FIG. 3 refers generally to these
offers as qualified group offers 435, and more particularly as
seller initiated qualified group offers 435a because the sellers
post such offers on the electronic file on their own volition. The
seller initiated qualified group offers 435a may be grouped into
the type of deal, such as mortgage services, banking services,
telephone services, or sporting goods. After the potential
purchaser selects a specific deal, views its terms, and decides to
sign up for the deal, as depicted in block 207, the potential
purchaser may be prompted to determine if the potential purchaser
is registered user or a guest to the electronic file 11.
[0082] At block 209 of FIG. 7a, the electronic file 11 determines
if the potential purchaser is a registered user or a guest. This
procedure could involve simply asking the potential purchaser or,
alternatively, asking for certain information about the potential
purchaser and then searching to determine if a registered user
having that specific information is registered in the electronic
file 1 1. If the potential purchaser is not registered, the guest
may be prompted to register with the system proprietor, as depicted
in FIG. 4. If the potential purchaser is a registered user, the
electronic file 11 may determine whether additional levels of
information (i.e., level 1, level 2, level N) is required for the
specific deal. Some deals, for instance, may require a potential
purchaser to enter level 2 information in order to sign up for the
deal. Other deals may require little or no information beyond the
required information. If level 1, level 2, or level N information
is required of a potential purchaser for a specific deal, as
depicted in block 211, the potential purchaser may be required to
enter that information to sign up for the deal. If such information
is not required, the potential purchaser may be signed up for the
deal, as depicted at block 213.
[0083] In one embodiment, certain deals may require specific
information which may not be included within the required
information or level 1, level 2, or level N information. As
depicted in blocks 215 and 217, such specific information may be
solicited and received from the potential purchaser. Some deals,
for instance, may require the potential purchaser to enter medical
information, level of education, current mortgage rate, or other
potentially invasive information. If the deal concerns phone
services, for example, the potential purchaser may be required to
enter information such as his or her current local phone company,
long distance phone company, long distance calling minutes per
month, foreign calling minutes per month, and average monthly phone
bill. In one embodiment, if the potential purchaser does not wish
to enter such information and refuses to do so, he or she cannot
sign up for the deal. In these embodiments, the value of the
specific information to the advertiser or seller of the goods or
services may be so great that the seller is not willing to offer
such a deal if the specific information is not provided by the
potential purchaser.
[0084] In some situations, a potential purchaser may not fit the
requirements preferred by the seller of the goods or services to
qualify as a purchaser. In one embodiment, the potential purchaser
may not be allowed to sign up for a given deal if the requirements
are not met. If a certain deal is for a mortgage, for instance,
only potential purchasers with certain incomes or savings may
qualify as purchasers for the mortgage.
[0085] b. Closing a Deal
[0086] After a potential purchaser has signed up for a specific
deal, the potential purchaser may be informed of the number of
potential purchasers signed up for that particular deal and how
many more are needed in order for the seller of the goods or
services to consummate the deal. This information may be provided
to the potential purchasers at any time before or after a potential
purchaser signs up for a deal, and it may be presented to the
potential purchasers through a Web site, by email, or by other
methods known by those skilled in the art.
[0087] Block 219 of FIG. 7b depicts an indication to one or more
potential purchasers of the threshold number of potential
purchasers required for the deal to close and the number of
potential purchasers signed up for the deal. The date that the
offering for the deal is scheduled to close may also be indicated
to the potential purchaser, as depicted in block 221. When the date
that the offering for the deal is scheduled to close, a
determination may be made as to whether the threshold number of
potential purchasers have signed up for the deal, as depicted in
block 223. If the threshold has not been met, potential purchasers
and the seller of the goods or services may be notified that the
deal has not closed, in one embodiment by email, as shown in block
225. If the threshold may be met or is very close to being met,
such a message may be sent to the potential purchasers. Similarly,
if the threshold will be met, a corresponding message may be sent
to the potential purchasers. In another embodiment, the seller of
the goods or services may be given the option of accepting a lower
number of potential purchasers who have signed up for a deal (i.e.,
below the threshold number) or extending the date through which the
deal will be offered. If such is the case, the potential purchasers
may be notified by email or otherwise that the deal will close in a
certain number of days even though the threshold number of
potential purchasers has not been met, or that the date through
which the deal will remain open has been extended.
[0088] If the threshold level of potential purchasers is met, the
potential purchasers signed up for the deal may be notified that
the deal will close in a certain number of days or weeks, as
depicted in block 227. In one embodiment, the potential purchasers
signed up for the deal will be presented with the opportunity to
remove themselves from the deal before their information is
provided to the seller of the goods or services. Block 229 depicts
this possibility. If the potential purchaser removes himself or
herself from the deal (block 231), a confirmation message may be
sent to the potential purchaser and the number of potential
purchasers signed up for the deal may be updated accordingly.
[0089] Block 233 depicts the electronic file 11 effecting the
closure of deal by providing the profiles of the potential
purchasers to the seller of the goods or services for the
particular deal (also depicted as block 455 in FIG. 3). Because the
confidentiality of the information in the profiles of the potential
purchasers may be important, in one embodiment sellers may be
contractually bound to use the information only for the particular
deal and to destroy it afterward so that it will not be used for
other purposes. Block 233 may, in one embodiment, be the first time
that any information regarding profiles of potential purchasers
will be presented to the sellers of the goods or services. After
such information has been provided to the seller of the goods or
services, it may, in one embodiment, be up to the individual seller
to market the deal to the potential purchaser so that a real deal
(involving the transfer of goods or services in exchange for money)
is consummated. Although references may be made to a deal closing,
therefore, these references may refer to only the exchange of
information from the electronic file 11 to the sellers of goods or
services. In another embodiment, however, the acceptances of the
seller's offer may be communicated to the seller and an exchange of
payment from the potential purchaser to the seller and delivery by
the seller may be initiated through the system.
[0090] Upon the closure of a deal, the status of the deal may be
indicated to the potential purchasers signed up for the deal (block
235), and the profiles of those potential purchasers who signed up
for the deal may be updated to reflect the new information (block
237).
[0091] 6. Group Aggregated by the Site with User Driven
Interaction
[0092] a. Signing Up for a Deal
[0093] Potential purchasers may also group themselves in the
electronic file 11 in order to solicit a specific offer from a
seller of goods or services. FIG. 3 refers to such a group as a
group aggregated by the site with interaction (user driven) and
refers to such a group with numeral 429. FIG. 8 depicts a flow
chart of this grouping embodiment of the present invention that may
be referred to as the "make the deal" embodiment. In this
embodiment, a potential purchaser can post an indication of
interest in the purchase of a specific good or service. This
indication of interest may then be indicated through the electronic
file 11 to other potential purchasers, who may likewise post an
indication of interest in the purchase of the specific good or
service. If a large enough number of potential purchasers post an
indication of interest in a specific good or service, the
parameters of the interest in the good or service may be presented
to one or more sellers of the good or service, who may then post a
corresponding offer for the good or service with similar parameters
as requested by the plurality of potential purchasers. FIG. 3
depicts such a qualified group offer 435 particularly as a
qualified group offer responsive to users 435b (meaning potential
purchasers).
[0094] Upon entering the electronic file 11, the potential
purchaser may be presented with an option to choose the type of
deal for which they are interested, as depicted in block 301 of
FIG. 8. Block 303 depicts the presentment of the "make the deal"
embodiment, in which one or more indications or purchase interests
from different potential purchasers may be posted. Blocks 304 and
305 depict two other forms of deals as discussed elsewhere in this
specification. At block 307 a potential purchaser may post an
indication of interest in a particular good or service in the
electronic file 11. This indication of interest may then be
presented to other potential purchasers so that those potential
purchasers may post an indication of purchase interest in that same
good or service. In one embodiment, indications of purchaser
interest may be solicited in a virtual room on the Web, so that a
potential purchaser can post an indication of purchaser interest in
a specific good or service and other potential purchasers may have
access to the virtual room to post their indication of purchase
interest in the specific good or service.
[0095] A potential purchaser who posts an indication of purchase
interest in a good or service, including a potential purchaser who
posts an indication of purchase interest for the same good or
service as other potential purchasers, may be queried as to his or
her status as a registered user, as depicted at block 309 of FIG.
8. If the potential purchaser is not a registered user, the
potential purchaser may be required to register with the system
proprietor, as represented in one embodiment in FIG. 4. If the
potential purchaser is a registered user, the registration
procedure may be bypassed, and the potential purchaser's purchase
interest may be posted so that other potential purchasers can post
an interest in the same good or service, as depicted in block 311
of FIG. 8.
[0096] b. Receiving an Offer and Closing the Deal
[0097] At block 313 of FIG. 8, the electronic file 11 may monitor
the level of interest in posted indications of purchase interests
for specific goods or services. If a large enough number of
potential purchasers post an indication of purchase interest in a
good or service (the number may vary from a few potential
purchasers to several thousand), the level of purchase interest may
be communicated to sellers of the good or service, as depicted in
block 315 of FIG. 8. If a seller of the goods or services
determines that it can offer a deal for the goods or services at
the same or similar terms as requested by the potential purchasers,
or perhaps even at substantially different terms, the seller of
goods or services may offer a deal for the goods or services. Much
like for the "show me the deal" embodiment, the seller of goods or
services can more cheaply advertise for and/or offer the goods or
services if a large number of potential purchasers have an interest
in the good or service and the seller will be provided with
information about those potential purchasers.
[0098] Block 317 of FIG. 8 indicates the act of posting an offer
from a seller to the electronic file 11. At this point, a variety
of procedures could be followed. In one embodiment, an indication
of the offer could be posted in the electronic file 11 and the
potential purchasers could be required to post an indication of
purchaser interest in that offer to sign up for the deal. In
another embodiment, all of the potential purchasers who previously
posted an indication of purchase interest in the good or service
could be automatically signed up for the deal, which is the
embodiment depicted in FIG. 8. In yet another embodiment, all of
the potential purchasers who posted an indication of purchase
interest in the good or service could be notified of the pending
offer by the seller, such as by email.
[0099] At block 319 of FIG. 8, an indication of the closing of a
deal is posted to the electronic file 11. This indication of
closing of the deal, which could also take the form of an email to
potential purchasers, could include an opportunity for the
potential purchasers to remove themselves from the deal, as
indicated at block 321 and 323. If a potential purchaser chooses to
remain a part of the deal, the deal may be closed, which may be
effected by providing the profiles of the potential purchasers
signed up for the deal to the seller of the goods or services, as
depicted at block 325 of FIG. 8. In one embodiment, the acceptances
of the seller's offer may be communicated to the seller and an
exchange of payment from the potential purchaser to the seller and
delivery by the seller may be initiated through the system.
[0100] Upon the closure of a deal, the status of the deal may be
indicated to the potential purchasers signed up for the deal (block
327), and the profiles of those potential purchasers who signed up
for the deal may be updated to reflect the new information (block
329). This act of updating may aid in keeping the profile of the
potential purchaser up to date.
[0101] 7. Targeted Commercial Messages
[0102] FIGS. 9-11 depict an embodiment of the invention which may
be used for targeting of commercial messages. Throughout this
specification, such commercial messages will be referred to as
advertisements or commercial messages. The embodiment of FIG. 9
comprises the server 10 or a broadcast facility 502, a television
504 of a potential purchaser, a purchaser display unit 506, and an
input unit 508 connected to the purchaser display unit 506.
Although the server 10 and broadcast facility 502 are depicted as
one entity, the server 10 and the broadcast facility may be
separate entities. In one embodiment, the server 10 (in the
electronic file 11 of FIG. 3) may contain the profiles 510 of the
registered users (who are registered with the system proprietor as
described above), and the broadcast facility 502 may contain a
variety of commercials 512, which may be targeted toward different
groups of potential purchasers. The server 10 and broadcast
facility 502 are depicted as one entity, however, because one or
both of these entities may contain both the profiles 510 of
registered users and the commercials 512. The advertisements or
commercial messages may be television or radio commercials, emails,
or newspaper or magazine articles presented over the Internet.
[0103] FIG. 9 depicts one purchaser display unit 506, input unit
508, and television connected to the server 10 or broadcast
facility 502, although, in reality, a large number of televisions
504, purchaser display units 506, and input units 508 may be
connected to the server 10 or broadcast facility 502 over any
standard communication path. The television 504 may be any standard
television, although a computer or radio may also be used within
the scope of the invention. The purchaser display unit 506 is a
unit (which may be integral with the television 504 or separate
from the television 504) which is adapted and designed to receive
certain commercial messages from the server 10 or broadcast
facility 502. In one embodiment, an input unit 508 is connected to
the purchaser display unit 506 so that a registered user can
control the commercial messages which may be displayed on his or
her television.
[0104] The targeted commercial messages embodiment of the invention
allows advertisers or a registered user to control the commercials
that are displayed at a registered user's television 504. As an
initial procedure, profiles of potential purchasers (who become
registered users) may be gathered in the server 10 (or electronic
file 11 of FIG. 3) as discussed above. These profiles may then be
presented to advertisers of goods or services. In one embodiment,
the profiles of the registered users will be presented to the
advertisers based on the profile of a registered user. In other
words, the profiles of only those registered users who meet certain
criteria will be presented to the advertisers. In another
embodiment, all or most of the profiles may be presented to an
advertiser of goods or services, and that advertiser can then
target those registered users who meet its criteria. Because
privacy may be important to many registered users, in one
embodiment information about registered users will only be provided
to advertisers if specifically desired by the registered users.
[0105] Because an advertiser of a good or service may wish to
target certain registered users for advertising, commercial message
selection criteria may be developed for targeting registered users
for certain commercial messages. Such commercial message selection
criteria may be developed by individual advertisers or the system
proprietor. Based on the demographic information in a registered
user's profile, a set of commercial messages (one or more such
messages) may be selected for that registered user. If a registered
user has a large income and lives in an expensive neighborhood
(which may be determined based on zip code), commercial messages
geared toward such a purchaser, such as luxury cars, expensive
jewelry, or expensive services, may be selected for that particular
registered user. The commercial message selection criteria to make
these determinations could be compiled in a number of different
ways. Each commercial message could include necessary commercial
message selection criteria, such as income or zip code
requirements, gender preferences, or size of household, from which
such determinations may be made.
[0106] The commercial message selection criteria may then be
applied to the profiles to determine which registered users are
suited to receive specific commercial messages. After the
commercial message selection criteria are applied, specific
commercial messages may be presented to registered users.
[0107] In one embodiment, the selection of commercial messages
could take place at the registered user level through the purchaser
display unit 506. In this embodiment, all commercial messages could
be sent over the communication path to the purchaser display unit
506. FIG. 10 depicts commercial messages 550 being transmitted over
a communication path to the purchaser display unit 506. The
purchaser display unit 506 could then apply the commercial message
selection criteria to the commercial messages to determine which
messages are appropriate for the given registered user. In another
embodiment, the purchaser display unit 506 could prompt for
interactive input from the registered user (through the input unit
508), so that the registered user may select those commercial
messages he or she wishes to view or hear. The registered user
could make such selections based on a set of commercial message
selection criteria for a group of commercial messages. In yet
another embodiment, the registered user could provide input through
the input unit 508 as to those types of messages he or she wishes
to hear or view, and then only those specific types of messages
could be transmitted over the communication path from the broadcast
facility 502 or server 10 to the purchaser display unit 508.
[0108] In yet another embodiment, the application of the commercial
message selection criteria to the commercial messages could take
place at the server 10 or broadcast facility 502 level, so that
only commercial messages applicable to a given registered user
would be transmitted over the communication path to the registered
user.
[0109] FIG. 1 builds off FIG. 3 and illustrates one embodiment of
how a targeted commercial messages embodiment may function.
Registered users, which are referred to collectively with numeral
801, provide information 803 to the electronic file 11 to register
with the system proprietor as discussed above. Profiles 805 are
then developed in the electronic file 11 in the method discussed
above. Advertisers may present advertisements 807 to the electronic
file 11. Upon payment 809 from an advertiser to the system
proprietor, profiles 805 may be provided to the advertisers. In one
embodiment, only profiles 805 having certain criteria are provided
to the advertisers.
[0110] Advertisers may deliver advertisements 807 to a library of
advertisements 825, which, in one embodiment, may exist on the
server 10 in the electronic file 11 or at a broadcast facility 502
as depicted in FIG. 9 or, in another embodiment, at a purchaser
display unit 506 of a registered user 801. FIG. 11 refers to such
delivery with numeral 813, and notes that such delivery can take
place through a variety of communication paths known to those
skilled in the art, including cable, DBS, and the Internet.
Individual advertisers may also provide commercial message
selection criteria 811 to the library of advertisements 825 along
with individual advertisements 807. These commercial message
selection criteria 811 provide the criteria by which advertisers
determine which registered users should be presented with different
advertisements 807. For example, one commercial message selection
criteria 811 for a specific advertisement 807 may specify that the
advertisement is suited for registered users with a certain income
level. Another commercial message selection criteria 811 for a
specific advertisement 807 may specify that the advertisement is
suited for registered users with a certain household size.
[0111] FIG. 3 depicts a delivery filter 460 adjacent the
advertisements 437, 439, 441 that allows the advertisements 437,
439, 441 to be presented to certain targeted potential purchasers.
Specific advertisements 807 (FIG. 11) may be selected for
individual registered users 801 by comparing the commercial message
selection criteria 811 for a specific advertisement 807 with the
profile 805 for a registered user 801. FIG. 11 refers to such
selected advertisements with numeral 815. In one embodiment,
registered users 801 may be provided a payment 809 for viewing
certain advertisements or, in one embodiment, a registered user 801
may be paid a set payment 801 each time he or she views or listens
to an advertisement 807.
[0112] In one embodiment, specific advertisements 807 may be
presented to a registered user 801 via email and such
advertisements 807 may be presented based on the commercial message
selection criteria 811 as explained above. These advertisements 807
may contain coupons and other information for the purchase of goods
or services. In one embodiment, the registered user 801 may be
compensated based on the amount of interaction with the email. For
instance, the registered user 801 may be paid a certain amount of
money for receiving the email (even if it is not viewed), an
increased amount of money for opening an email, and a further
increase in money for replying to the email with a question or
expression of interest. In such embodiments, a feedback loop will
provide the server 10 with information regarding whether the
registered user 801 has received, read, or replied to an email. In
another embodiment, a registered user 801 may be compensated based
on the level of personal information provided by the registered
user 801. For instance, a registered user 801 who has provided
detailed information requested in a high level (as explained above)
will be compensated at a greater rate than a second registered user
801 who has provided less detailed information (of a lower level).
This compensation scheme may be combined with the compensation
scheme based on the registered user's 801 degree of interaction
with the email. Although these compensation schemes have been
presented with specific reference to email commercial messages,
such compensation schemes may also be used with other delivery
messages, such as a television embodiment.
[0113] In another embodiment, where a number of commercial messages
are available to be viewed or listened to by a potential purchaser,
commercial messages may be presented to the potential purchaser
based on the amount of money the commercial message will pay the
potential purchaser. In other words, a high paying commercial
message may be presented to a potential purchaser before a lower
paying commercial message. In this manner, the advertisers who are
willing to pay the greatest amounts for advertising have an
increased opportunity to present advertisements to potential
purchasers.
C. SUMMARY
[0114] The present invention provides methods and systems for
building profiles of potential purchasers for certain purposes,
such as advertising. By pooling the profiles of potential
purchasers, the potential purchasers may receive discount prices on
goods or services, while the sellers or advertisers of those goods
or services can save money on advertising because profiles of
potential purchasers with interests in specific goods or services
may be provided. Different embodiments have been presented,
including an embodiment where an offer for goods or services is
presented by a seller of the goods or services, contingent upon a
set number of potential purchasers signing up for the deal within a
given amount of time. Another embodiment allows potential
purchasers to present indications of purchase interest in a
specific good or service so that an offer may be solicited from one
or more sellers of the goods or services. Yet another embodiment
allows an advertiser or potential purchaser to target which
commercial messages will be selected for a potential purchaser
based on the potential purchaser's profile information.
[0115] While the present invention has been described with
reference to several embodiments thereof, those skilled in the art
will recognize various changes that may be made without departing
from the spirit and scope of the claimed invention. Accordingly,
this invention is not limited to what is shown in the drawings and
described in the specification but only as indicated in the
appended claims. Any numbering or ordering of elements in the
following claims is merely for convenience and is not intended to
suggest that the ordering of the elements of the claims has any
particular significance other than that otherwise expressed by the
language of the claims.
* * * * *