U.S. patent application number 09/910400 was filed with the patent office on 2003-01-23 for method for distribution of coupons in a grocery store.
Invention is credited to Kelly, Robert J. JR., Sencer, Michael I..
Application Number | 20030015451 09/910400 |
Document ID | / |
Family ID | 25428729 |
Filed Date | 2003-01-23 |
United States Patent
Application |
20030015451 |
Kind Code |
A1 |
Sencer, Michael I. ; et
al. |
January 23, 2003 |
Method for distribution of coupons in a grocery store
Abstract
A method for making available and distributing manufacturer
coupons inside a grocery store is disclosed. The method comprises
making available manufacturer coupons inside egg cartons.
Customers, wishing to purchase eggs usually inspect eggs prior to
purchase. Manufacturer coupons, positioned between the eggs and the
lid would be discovered by the customer during inspection. The
coupons are removable from the egg carton and can be used by the
customer during that visit for redemption of products identified by
the coupon.
Inventors: |
Sencer, Michael I.;
(Glendora, CA) ; Kelly, Robert J. JR.; (Upland,
CA) |
Correspondence
Address: |
RALPH D CHABOT
2310 E PONDEROSA DR
SUITE 4
CAMARILLO
CA
93010
US
|
Family ID: |
25428729 |
Appl. No.: |
09/910400 |
Filed: |
July 20, 2001 |
Current U.S.
Class: |
206/521.1 |
Current CPC
Class: |
B65D 2203/00 20130101;
B65D 85/324 20130101 |
Class at
Publication: |
206/521.1 |
International
Class: |
B65D 081/02; B65D
085/30 |
Claims
I claim:
1. A method for distribution of coupons to customers within a
grocery store comprising: providing an egg carton of the clam shell
type having a lid section and a base section, said base section
having individual compartments into which are positioned a
respective egg; providing a coupon sheet which is folded and
disposed between said eggs and said lid section; positioning a
plurality of said egg cartons in a grocery store; and, removing
said coupon sheet from one of said egg cartons by a customer.
2. The egg carton of claim 1 wherein said coupon sheet comprises a
plurality of coupons each separated from adjacent coupons by
perforations.
3. The egg carton of claim 1 wherein said coupon sheet comprises an
advertisement.
4. A method for distribution of coupons to customers within a
grocery store comprising: providing an egg carton of the clam shell
type having a lid section and a base section where a pivotal
connection connects said base section to said lid section, said
base section further having individual compartments into which are
positioned a respective egg, providing a coupon sheet which is
folded and positioned between said pivotal connection, said lid
section, and said eggs; positioning a plurality of said egg cartons
in a grocery store; and, opening said egg carton and removing said
coupon sheet from one of said egg cartons by one of the customers
for redemption.
5. The egg carton of claim 4 wherein said coupon sheet comprises a
plurality of coupons each separated from adjacent coupons by
perforations.
6. The egg carton of claim 4 wherein said coupon sheet comprises an
advertisement.
7. A clam shell type egg carton containing eggs for retail
purchase, the egg carton having a base section with individual
compartments for holding a multiplicity of eggs, and a lid section
where a pivotal connection connects the lid section to the base
section and can displace the lid section relative to the base
section between an open position and a closed position, the
improvement comprising: a folded coupon sheet positioned along a
portion of the pivotal connection such that when the egg carton is
in the closed position, said folded coupon sheet is disposed
between the eggs adjacent to the pivotal connection, the pivotal
connection and the lid section.
8. The egg carton of claim 7 wherein said coupon sheet comprises a
plurality of coupons each separated from adjacent coupons by
perforations.
9. The egg carton of claim 7 wherein said coupon sheet comprises an
advertisement.
Description
BACKGROUND OF THE INVENTION
[0001] Coupons are widely used as a tool for increasing sales of
consumer products or services. These coupons are generally either
redeemed when purchasing the product or service described on the
coupon, or as part of a mail-in rebate offer following
purchase.
[0002] The use of coupons with product packaging is well known.
U.S. Pat. No. 6,237,843 issued to Falat et. al., discloses a
container lid having a coupon printed thereon. The Falat et. al.
reference discloses that it is known to include coupons or other
inserts in packaging located within an interior compartment. Falat
et. al. also discloses that when the package is used for food
products, the most important requirement is the necessity of
keeping the food and coupon isolated from one another to prevent
contamination.
[0003] Another patent, U.S. Pat. No. 5,282,534 issued to Lapp,
illustrates the importance of coupons for product marketing. Lapp
describes that in 1990, 276 billion coupons were distributed in the
United States. The coupons were redeemed at a value of $3.5
billion. However, redemptions represented only 2.5% of those
issued. More recent studies have indicated redemptions have dropped
to approximately 0.5% of the approximately 370 billion coupons
distributed in the United States. Two reasons attributed to this
drop are: 1) the inconvenience of clipping and saving coupons; and,
2) the reduced free time of consumers.
[0004] Lapp also discloses a coupon delivery system which requires
the incorporation of a special recess to be manufactured into the
lid's exterior surface and the coupons disposed therein and
maintained therein by a label cover. The manufacture of the recess
and the required label cover are additional costs which may be
undesirable for commercial use.
[0005] It is known in the prior art to position a single coupon
resting on the top of one or more eggs so that it is between the
eggs and the lid when in the lid is in the closed position. This
use was not very successful in part because the coupons were
lightweight and could not be placed consistently into the same
position in each carton. These coupons could also shift position
within the egg carton; sometimes obstructing the view of eggs when
a vue-post egg carton was used.
[0006] Coupons are also available from a variety of sources. Local
newspapers are the predominant source for coupons accounting for
approximately 88% of the coupons distributed. Coupons are also
found printed on product containers, boxes or lids which have to be
cut and removed for redemption. Some product manufacturers have
included coupons within their sealed containers. By way of example,
a coupon can be placed within a sealed cereal box where the coupon
is for the same cereal or for a different product offered by the
manufacturer. The coupons just described are redeemable during a
purchaser's subsequent visit to a grocery store.
[0007] One method which is used to distribute coupons in a grocery
store occurs at the time of purchase; specifically, a coupon is
printed along with the customer's sales receipt. This method uses a
bar code scanner to identify the items purchased and, based upon
the items purchased, determines appropriate coupons to be printed
for the customer as an inducement to use these coupons on a
subsequent visit.
[0008] Still another method for distributing coupons within a
grocery store utilizes coupon dispensers located throughout the
store and which are generally positioned near the item for which
the coupon is redeemable. Typically, a customer only obtains a
coupon using this method when she is at the location within the
store where the product is stocked.
[0009] One other method is for the grocery store to have copies of
its recent newspaper advertisements located at the entrance of the
store. These "store newspapers" contain coupons offered by the
grocery store although manufacturer coupons may also be offered.
Coupons located in such store newspapers must be separated from the
newspaper page, usually by tearing. This is an inconvenience to
most customers; particularly those who are pressed for time.
SUMMARY OF THE INVENTION
[0010] A method for distributing coupons in a grocery store
utilizing the placement of coupons within egg containers or egg
cartons of the "clam shell" variety. This method can be used for
clam shell egg cartons which are of the vue-post type as well as
those which are not.
[0011] Typically, egg cartons are formed into a single unit
comprising a base section and a lid section which is pivotally
connected thereto. For use in the retail sale of eggs, egg cartons
are located usually along the back of a grocery store. Recent store
configurations have also included positioning egg cartons and other
dairy products along either the left side or right side perimeter
isle of the store. With any of the configurations described, a
consumer wishing to purchase eggs enters the store and travels to
an area somewhat distant from the check out area. Before selecting
an egg carton for purchase, many customers have a tendency to open
the egg carton and inspect the eggs contained therein for
damage.
[0012] The present invention discloses the placement of a coupon
sheet into an egg carton. As used in this specification, the term
"coupon sheet" can refer to either a single sheet upon which is
printed either advertising, promotional offers, a single coupon, or
multiple coupons separated from one another by perforations
(referred to herein as a perforated coupon sheet).
[0013] The coupon sheets are folded and inserted into the egg
carton in such a way so as not to interfere with the closure
mechanism on the front side of the egg carton and also to not
obstruct the view of the eggs through the aperture holes found on
the lid section if a vue-post type egg carton is used. Preferably,
the coupon sheets are pharmaceutical folded although any folding
scheme can be used so long as the folded coupons can be properly
positioned so as not to interfere with the closure mechanism of the
egg carton or damage the eggs.
[0014] Each coupon sheet can be printed with multiple coupons or
can alternatively be printed with special advertising such as a
promotional offer or even a promotional game or contest. The coupon
sheets are folded and then preferably positioned along the pivotal
connection. The pivotal connection is defined as that area of the
egg carton from which the lid section can be pivotally displaced
relative to the base section between an open position and a closed
position. This pivotal connection is located on the side of the egg
carton opposite of the locking mechanism which can maintain the
carton in the closed position. As defined here, pivotal connection
does not have to be a separate part but can include areas of the
lid and base sections which are connectively adjacent to each
other.
[0015] Positioning the folded coupon sheets along the pivotal
connection prevents the coupon sheets from shifting during
transport. When the egg carton is in the closed position, the
folded coupon sheet is disposed between the row of eggs adjacent to
the pivotal connection, the pivotal connection, and the lid
section.
[0016] A folded coupon sheet is preferably desired since multiple
coupons can be provided for in a very limited space.
[0017] A customer desiring to purchase eggs will typically open the
egg carton and discover the folded coupon sheet inside. By way of
example, if the coupon sheet is a perforated coupon sheet, a
customer inspecting eggs at the grocery store, can immediately
remove the perforated coupon sheet, unfold it, and discover a
plurality of coupons for immediate use within the store. The
customer can easily separate a desired coupon from the other
coupons by tearing along the perforations about that coupon's
perimeter. This is a significant departure from the method
described earlier where a coupon is printed at the time of purchase
for use during a subsequent visit.
[0018] From a marketing standpoint, these coupons will serve as an
inducement for the customer to purchase a product that she may not
otherwise have intended to purchase. By obtaining these coupons at
a point away from the check-out area, the customer is more inclined
to continue shopping, and go to the product of interest on the
coupon before proceeding to the check-out area.
[0019] The egg carton can thus serve as a source for many
manufacturer coupons to be available at a grocery store and most
importantly, be redeemable during that same visit.
[0020] The method described herein can not only be used for
insertion of manufacturer coupons, but also for grocery store
coupons, sometimes called "private label" or "store brand" coupons.
Most major grocery store chains provide competitive egg cartons for
sale which bear their own store brand. Rather than inserting
manufacturer coupons, these egg cartons can alternatively contain
grocery store coupons which can be used separately, or combined for
use with manufacturer coupons.
[0021] Besides grocery stores, the method for distribution using
egg cartons can include other channels of trade such as, but not
limited to drug stores, convenience stores and mass
merchandisers.
[0022] Because egg packing facilities handle wholesale orders for
eggs for both grocery chains and for individual stores, coupon
distribution, according to our invention, is unique in that coupons
can be targeted for a specific store chain and even for a specific
store. This offers the potential for targeting coupon versions for
specific stores or store groups which are part of a grocery
chain.
[0023] Similarly, different consumer groups can be targeted by
offering different coupon sheets for various egg size carton
groups. By way of example, cartons containing large eggs may
receive one version of a coupon sheet, while cartons containing
jumbo eggs may receive a different coupon sheet.
[0024] It is therefore an object of the invention to make available
a variety of coupons to customers from a specific location in a
grocery store for redemption by a customer during that visit to the
grocery store.
[0025] It is a further object of the invention to utilize existing
egg carton design minimizing the additional cost associated with
use of this invention.
[0026] A final object of the invention is to afford the retail
store chains the opportunity to customize the type of coupon sheets
to be offered to customers. The offerings can be customized by
either geographic location or by egg carton type.
BRIEF DESCRIPTION OF THE DRAWINGS
[0027] FIG. 1 is a perspective view of an egg carton of the "clam
shell" variety in the closed position used according to the
invention.
[0028] FIG. 2 is a cross-section taken along line 2-2 of FIG.
1.
[0029] FIG. 3 is an egg carton shown in the open position
displaying a folded coupon sheet.
[0030] FIG. 4 illustrates a customer removing the folded coupon
sheet from the egg carton.
[0031] FIG. 5 illustrates the customer unfolding the coupon
sheet.
DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENT
[0032] The method for distributing manufacturer coupons in a
grocery store utilizes a typical prior art clam shell egg carton 10
having a base section 12 with individual egg compartments, and
pivotally connected lid section 14, as shown in FIG. 1.
[0033] A plurality of eggs 16 are positioned in egg carton 10.
Coupon sheet 18 is folded and can then be added to egg carton 10
and, when delivered to the grocery store, is located in the egg
carton as illustrated in FIG. 2. Coupon sheet 18 is shown in
general in FIG. 2, FIG. 3 and FIG. 4. Coupon sheet 18 is preferably
pharmaceutical folded although these figures do not so
represent.
[0034] Timing for the insertion of folded coupon sheet 18 into egg
carton 10 is not critical. They can be inserted at any time after
the carton has been filled with eggs. All that matters is that
folded coupon sheet 18 be inserted into egg carton 10 at a time
before the eggs are ready for retail purchase by customers.
[0035] Egg cartons 10 are then transported to grocery stores and
then stacked by grocery personnel. Typically, grocery stores stack
egg cartons in the dairy section which is usually located near the
rear of the store.
[0036] The majority of customers who purchase eggs typically open
egg carton 10 to inspect the eggs. As illustrated in FIG. 3, upon
opening, the customer will discover folded coupon sheet 18. The
customer is free to remove coupon sheet 18 from carton 10 as shown
and FIG. 4 and unfold the sheet as shown in FIG. 5. In this
example, the coupon sheet comprises multiple coupons separated from
one another by perforations 20. The coupons would be available for
redemption during the same visit. The arrows shown in FIG. 5
indicate in general the unfolding of folded coupon sheet 18, and
should not be interpreted as a specific method of unfolding a
coupon sheet.
[0037] Once a customer discovers the coupon sheet, some of the
coupons may be of interest to the consumer, inducing her to
purchase a particular item which she may have not had a previous
interest in purchasing.
* * * * *