U.S. patent application number 10/014720 was filed with the patent office on 2002-09-12 for interactive event planning and payment method and system.
Invention is credited to Shaer, Ari.
Application Number | 20020128934 10/014720 |
Document ID | / |
Family ID | 27486410 |
Filed Date | 2002-09-12 |
United States Patent
Application |
20020128934 |
Kind Code |
A1 |
Shaer, Ari |
September 12, 2002 |
Interactive event planning and payment method and system
Abstract
Method for an event organizer to receive gifts and services and
an interactive registry system. A database of gifts and services is
created and a price therefor is obtained. Gift givers accessing the
database are shown gifts and services along with their prices. The
gift givers select which gifts and/or services they want to
purchase and remit funds to an intermediary upon which, the gift or
service provider is directed to forward the gift to the organizer
or perform the services for the organizer. In an event planning
method and system, different templates with prices are stored in
memory, each template including information about goods and
services for an event or service. An event organizer accesses the
memory to browse the templates and select one for purchase. Upon
selection of a template, the provider(s) of the goods or services
are requested to provide the listed goods and services.
Inventors: |
Shaer, Ari; (Long Beach,
NY) |
Correspondence
Address: |
BRIAN ROFFE, ESQ
366 LONGACRE AVENUE
WOODMERE
NY
11598
|
Family ID: |
27486410 |
Appl. No.: |
10/014720 |
Filed: |
December 11, 2001 |
Related U.S. Patent Documents
|
|
|
|
|
|
Application
Number |
Filing Date |
Patent Number |
|
|
60254566 |
Dec 11, 2000 |
|
|
|
60254854 |
Dec 12, 2000 |
|
|
|
60265425 |
Jan 31, 2001 |
|
|
|
Current U.S.
Class: |
705/14.4 ;
705/14.23; 705/14.69; 705/14.73; 705/26.3; 705/26.81; 705/27.1 |
Current CPC
Class: |
G06Q 30/0241 20130101;
G06Q 30/0273 20130101; G06Q 30/0635 20130101; G06Q 30/06 20130101;
G06Q 30/0641 20130101; G06Q 30/08 20130101; G06Q 30/0222 20130101;
G06Q 30/0633 20130101; G06Q 30/0252 20130101; G06Q 30/0601
20130101; G06Q 30/0277 20130101; G06Q 10/087 20130101 |
Class at
Publication: |
705/27 ;
705/14 |
International
Class: |
G06F 017/60 |
Claims
I claim:
1. A method for an event organizer to arrange the receipt of gifts
for the event and services rendered in conjunction with the event,
comprising the steps of: creating an on-line database of gifts and
services desired by the organizer, obtaining a first price for the
gifts and services in the database, enabling access by gift givers
to the database, displaying to the gift givers the gifts and
services in the database and a second price for the gift and
services and enabling the gift givers to select one or more of the
gifts and services for purchase on behalf of the organizer, the
second price being a suggested retail price greater than or equal
to the first price, and upon receipt of funds from the gift givers
equal to the second price, directing one of the gift and service
providers to forward the gift to the organizer or perform the
services for the organizer.
2. The method of claim 1, wherein the step of creating the database
comprises the steps of: displaying different categories of gifts
and services to the organizer, enabling the selection of each of
the categories of gifts and services, and for each category,
displaying different gifts or services and enabling the selection
of each of the gifts and services, whereby the organizer is able to
select either categories of gift and services for entry into the
database, specific gifts and services within each category for
entry into the database or a combination thereof.
3. The method of claim 1, wherein the step of obtaining a first
price for the gifts and services comprises the step of contacting
gift and service providers to solicit bids from the gift and
service providers.
4. The method of claim 1, wherein the step of obtaining a first
price for the gifts and services comprises the step of conducting
an auction among possible providers to obtain a lowest price for
the gifts and services.
5. The method of claim 3, further comprising the step of: enlisting
providers of gifts and services to submit bids for gifts and
services listed in said database, and electronically notifying the
providers when one of the gifts and services provided by the gift
and service provider is included in the database.
6. The method of claim 1, wherein the step of obtaining a first
price for the gifts and services comprises the step of obtaining a
price from several gift and service providers for each gift and
service, further comprising the steps of: enabling access to said
database by the organizer, displaying the gifts and services and
the prices provided by the gift and service providers, and enabling
the organizer to purchase the gift and services from any of the
gift and service providers that submitted a price for the gift and
services.
7. The method of claim 1, further comprising the steps of:
determining a difference between the first and second price upon
receipt of funds from the gift giver equal to the second price, and
directing a first portion of the difference in price to an account
of the organizer for use by the organizer in purchasing gifts and
services in the database.
8. The method of claim 1, wherein the step of creating the database
comprises the steps of: providing a website to enable creation of
the database, displaying options of different gifts and services to
the organizer at the website, and displaying advertising of
providers of gifts and services at the website.
9. A method for coordinating payment for products and services in
connection with an event, comprising the steps of: creating a
database of goods and services desired by an event organizer for
the event with an associated cost; enabling others to access the
database and commit to payment for the desired goods and services;
associating the manner of payment with the desired goods and
services; and upon acceptance by a provider of the goods and
services to the manner of payment associated with the goods and
services, contractually obligating the provider of the goods and
services to deliver the goods and services for the event.
10. The method of claim 9, further comprising the step of
displaying options to the others for payment of the desired goods
and services for specific events or parties in a specified
geographical location within a specified time range.
11. The method of claim 9, further comprising the step of
soliciting providers of goods and services to commit to provide the
goods and services at the associated cost.
12. The method of claim 9, wherein the step of creating a database
for the event comprises the steps of determining whether a good or
service desired for the event is the same or substantially similar
to a good or service desired for another event as contained in a
database for the other event, and if so, notifying potential
providers of the good or services of the presence of multiple
requests for the same or similar good or service.
13. A method for planning an event, comprising the steps of:
providing memory media having data encoded thereon in computer
useable form, the data comprising a plurality of different
templates and associated prices, each of the templates including
information about goods and services for an event; enabling event
organizers to interface with the memory media and peruse the
templates; enabling the event organizers to select one of the
templates; and upon selection of one of the templates and after at
least partial payment by the event organizer for the selected
template, informing providers of the goods and services associated
with the selected template of a request to provide the goods and
services listed in the template to the event organizer.
14. The method of claim 13, further comprising the step of:
directing compensation to the creator of the selected template.
15. The method of claim 13, further comprising the steps of:
creating a digital or analog recording, video or photographs of an
event using each of the templates, and enabling the event
organizers to view the digital or analog recordings, videos or
photographs after selection of the template.
16. The method of claim 13, further comprising the steps of:
associating the identity of the creator of each of the templates
and terms for consulting with the creator of the selected template
with each of the templates, providing the identity of the creator
of the selected template to the event organizer, and enabling the
event organizer to consult with the creator of the selected
template upon acceptance of the terms for consulting with the
creator of the selected template.
17. The method of claim 13, further comprising the step of:
enabling the creation of a new template by presenting options for
goods and services for an event, for each good and service,
presenting the identity of one or more providers of the good or
service, and contractually obligating the provider of the good or
service to deliver the good or perform the service upon acceptance
of the template by an event organizer.
18. A method for enabling a user to obtain a service, comprising
the steps of: providing memory media having data encoded thereon in
computer useable form, the data comprising a plurality of different
templates and associated prices, each of the templates including
information about a particular service; enabling the user to
interface with the memory media and peruse the templates; enabling
the user to select one of the templates; and upon selection of one
of the templates and after a commitment for payment by the user for
the selected template, informing the provider of the service
associated with the selected template of a request to provide the
service according to the template to the user.
19. The method of claim 18, further comprising the step of:
operating a web site at which the user interfaces with the memory
media.
20. The method of claim 18, further comprising the step of:
requiring the user to provide partial payment upon selection of one
of the templates; and guaranteeing at least partial payment to the
provider of services associated with the template upon commitment
by the provider to perform the services for the user.
Description
CROSS-REFERENCE TO RELATED APPLICATIONS
[0001] This application claims priority under 35 U.S.C.
.sctn.119(e) of U.S. provisional patent application Ser. No.
60/254,566 filed Dec. 11, 2000, U.S, provisional patent application
Ser. No. 60/254,854 filed Dec. 12, 2000 and U.S. provisional patent
application Ser. No. 60/265,425 filed Jan. 31, 2001.
FIELD OF THE INVENTION
[0002] The present invention relates to an interactive event
coordination method which enables event organizers to integrate all
event-related activities, including contracting for services to be
performed at the event and gifts to be received in connection with
the event, into a single revenue management system.
[0003] More particularly, the present invention relates to an
interactive registry system, such as a bridal registry system,
which creates an on-line marketplace concept matching buyers and
sellers while providing incentives to both parties for using the
registry system.
[0004] The present invention in addition relates to a method for an
event organizer to arrange the receipt of gifts for the event and
services rendered in conjunction with the event.
[0005] The present invention also relates to an event planning
method and system involving the use of knowledge templates that
greatly simplifies the processes of event planning and service
ordering.
[0006] The present invention relates as well to an event planning
method and system constituting an information catalyst that
transforms data into new and more effective formats.
BACKGROUND OF THE INVENTION
[0007] Although the invention described below is useful for any
type of event, it would be particularly useful in connection with a
wedding. Therefore, background of the manner in which gifts are
given to a wedding couple through the use of a bridal registry
system will initially be described.
[0008] In a traditional registry system such as a bridal registry
system, the bride and groom `register` or sign up with a specific
retailer, for example, a chinaware vendor or multi-purpose
retailer, and then the couples select which items the retailer
carries that they are potentially interested in receiving. Such a
traditional registry system is set forth as a flow chart in FIG.
2A. In step 2, the event organizer, the bride and groom, register
with one or more retailers and choose the items for a list. The
couple then notifies their guests of their selected retailer(s)
(step 4). Guests are then urged to visit the retailers and purchase
their gifts for the bride and groom at these retailers (step 6) for
two reasons: 1) to ensure that their gift is what the bride and
groom need and desire, and 2) to ensure there are no gift
duplicates, e.g., five guests who all bring toasters. Additionally,
some retailers offer discounts if the value of the purchased
products exceeds a certain amount. Once the event has passed, the
event organizer visits the retailer(s) to collect the items
purchased by the guests (step 8).
[0009] There are several problems inherent with this traditional
registry system. First, the traditional registry locks the bride,
groom and guests into a very limited range of gifts, as they must
all be chosen from only the selection of the specific retailer(s).
Second, the bride, groom and guests are also forced to pay whatever
prices are stipulated by the retailer and cannot comparison-shop or
`shop around` to find the best price or value for the item they
require. It is often the case that one retailer has certain goods
at a lower price than another retailer but other goods are at a
higher price and thus, the bride and groom, assuming they want the
item and did not want to register at numerous retailers, would be
compelled to place the item on the registry list in spite of the
higher price. If they do find a better price at another retailer
and purchase the gift at that other retailer, then the bride and
groom may end up with two of the same gifts, i.e., someone else may
purchase the same gift via the bridal registry. Third, the guest
may not like the selection of the remaining gifts left for them to
`give` (or the cost of the remaining gifts), and yet there are no
other obvious options. From the perspective of retailers, only one
retailer, usually an expensive and established brand name with an
established presence in the bridal registry market, will receive
the revenue for the entire wedding's gift purchases, denying the
market opportunity for smaller retailers, niche retailers, discount
retailers or regional retailers
[0010] The online wedding marketplace also has yet to reach its
true potential in terms of sales and branding. For example, in a
recent article by Cate Corcoran called "The Bride Wore Swag",
Corcoran notes that the upscale retailer Williams-Sonoma has almost
doubled their total registry sales within the first six months' of
launching their website. Their e-commerce division, which totals
forty people and in other industries normally takes years to turn a
profit, expects to turn a profit by the end of the first year.
Although Williams-Sonoma's online registry follows a traditional
registry format, the as-yet nascent potential of online wedding
sales is aptly demonstrated through their sites' early success.
[0011] Arranging for gifts is an important part of the event.
However, more important, is arranging the services to be performed
at the event, e.g., the entertainment, and the goods to be
delivered in connection with the event, e.g., the food and flowers.
There is much room for improvement in the manner in which an event
such as a wedding is financed.
[0012] At present, there is a total lack of integrated financial
planning options in the current event planning and wedding planning
markets. The domain of e-commerce is the perfect arena for such a
marketplace to function because it can contain unlimited resources
of information, options and opportunities. The Internet also offers
efficiency and ease in organizing and coordinating the potentially
very complex and multifaceted event planning and financing
process.
[0013] Typical lists for wedding financing are quite complex.
Consider a typical list, set forth in FIGS. 1A and 1B.
[0014] It would be desirable to attempt to automate the process of
allocating, distributing and paying for the various items listed in
FIGS. 1A and 1B thereby leaving the bride and groom and their
respective family and friends with more time and energy available
for things more important than worrying about who exactly pays for
what at any given time.
[0015] Traditionally, in preparation for an event such as a
wedding, often as early as one or two years in advance of the "big
day", the bride and/or groom create an wedding plan, describing
their wedding location (for example, a beach wedding or a
hotel-based wedding) as well as their budget. Their preliminary
"Event Plan" is finished with a preliminary choice for the
location, budget and other important details regarding their
wedding. Such a traditional event planning system is set forth as a
flow chart in FIG. 2B. In step 10, the event organizer, the bride
and groom, create their event plan, i.e., a list of desires for the
event vis-a-vis entertainment, food, location, timing, etc. The
couple then searches for vendors who are able to bring their plan
to reality (step 12). The couple interviews the potential vendors
in order to find the best fit between their plans and the vendors'
capabilities (step 14). The couple then usually selects finalists
for closer scrutiny. Finally, vendors are selected (step 16) and a
contract is negotiated (step 18), signed and a deposit is paid
(step 20). Once the event has passed, the event organizer pays any
remaining obligation to the each vendor (step 22), it being assumed
that a down-payment is usually made to the vendor in advance of the
event.
[0016] There are several problems with this type of event payment
system. First, the traditional planning and payment method requires
the bride and groom as well as their respective family members and
guests to keep track of a wide range of intricate payment
obligations as indicated in FIGS. 1A and 1B. This makes payments
for events in general, and weddings in particular, subject to
potential complications as well as possible conflict. The system as
currently implemented does not offer event planners a systematic
way to organize and collect payments and gifts, nor does it allow
for new sources of revenue. Furthermore, the current system offers
both event planners as well as vendors few informal options of
recourse when obligations are not fully met (aside from proceeding
with expensive and time consuming legal procedures.)
[0017] The event or service planning method and system is an
invention in the arena of business methods or processes as applied
to the realm of e-commerce, or Internet commerce.
[0018] As yet, there is a total lack of integrated event planning
options in the current event planning and wedding planning markets.
The currently available services seem to transfer highly
inefficient offline or "real world" planning processes and
translate them to an equally inefficient online version. The domain
of e-commerce is the perfect arena for such a marketplace to
function because it can contain unlimited resources of information,
options and opportunities.
[0019] The Internet offers efficiency and ease in organizing and
coordinating potentially highly complex and multifaceted event
planning processes. For example, the potential efficiencies of
e-commerce may be obtained by uniting all event planning processes
and vendors into an integrated vertical supply chain. This
arrangement would more fully utilize the potential of the Internet
for this sector by combining the many vendors and services into one
event planning "supermarket." This has not yet happened. As
discussed in detail below, it is the intent of the present
invention to facilitate and catalyze such an opportunity.
[0020] Among the advantages of computers and the Internet is the
quality of perfect memory. Unlike most humans, computers have
perfect recall. Humans, on the other hand, have the ability to
generate useful information regarding personal events that
computers, even supercomputers, remain incapable of. So while
properly programmed computers can generate interesting as well as
useful economic or weather models, for example, humans are still
much more adept at planning events like a perfect wedding, a
beautiful home renovation an ideal vacation, or other service
options tailor made to suit their own individual lifestyles.
[0021] Similarly, in businesses or other organizations where
individuals process information or knowledge as part of their job,
the information that they gather is typically collected from
multiple sources and further processed in order to generate value
for the organization. Much effort is required to insure that when
the knowledge that these individuals have acquired is fully
utilized within the organization. Otherwise, when they leave the
organization, much of their carefully acquired information is
lost.
[0022] The information and knowledge requirements that hold true
for a business or other organization hold true for society at large
as well. Individuals spend much time and effort in planning and
executing events, yet much of the knowledge that is accumulated in
the course of preparing for those events are lost once the event is
over. Moreover, providing incentives to individuals or institutions
to share information with others is also important. Existing
systems for collecting and managing event related information are
inadequate because they do not provide for effective submitting,
accessing, updating, evaluating, and rewarding processes associated
with event related information and knowledge.
[0023] Much of the time, effort and intense planning that goes into
planning unique events and operations such as weddings, affairs,
parties, vacations, renovations, marketing, advertising campaigns,
and other complex human activities are lost since little or no
effort is made to capture that information and knowledge for use by
others outside their immediate company or organization. Each event
may treated as a unique and custom occurrence, never to be
replicated again, when in fact, much of the same time and effort to
perform the same or similar activity is often needlessly replicated
over and over again.
[0024] According to the present invention the disadvantages and
problems associated with managing event related information and
knowledge have been substantially reduced or eliminated. This is
accomplished, in part, by the design of a novel digital tool.
[0025] Today's Internet pioneers have created a wide array of
business designs from just a few digital tools. Each individual
tool may be described as a general purpose strategic subsystem, or
alternatively, as a "bit engine." Just as machine tools shape and
hone metal bit engines shape and home real-time data. Bit engines
expand relationships and create value for customers, suppliers,
employees and shareholders.
[0026] Among the major types of bit and engines currently in use
are, customer productivity engines, e-learning engines, community
engines, Internet marketplace agents, recommendation engines, and
choiceboards.
[0027] Customer productivity engines connect customers to a
company's IT applications. Productivity engines, however, often
require significant customer sophistication and commitment.
Therefore the customer productivity engine generally suits firms
that sell high-ticket items to businesses or upscale consumers.
[0028] E-learning and engines provide online technical training and
get customers quickly up to speed on a company's new products and
technologies. Cisco's E-learning Center, which offers a virtual
classrooms and on-line libraries, is among the most successful in
this category.
[0029] Community engines that organize open-ended on-line
conversations are among the most dynaimic of these basic bit
engines. Discussion threads are the prime example of its use in
business applications. A discussion thread begins when a user poses
a question on a specific technical or business issue and the engine
records further conversations as other users respond with solutions
and advice.
[0030] Internet marketplace agents are bit engines that firms
utilize in on-line business-to-business marketplaces and exchanges.
Web based markets, such as Chemdex and Plastic-net allow firms to
reach more customers a strike better deals. A company would use the
marketplace agent to conduct business on these exchanges.
[0031] Recommendation engines help customers choose from a variety
of existing products and services. GE Plastics, for example, uses a
recommendation and to guide manufacturers to the expanding array of
products the company and its partners develop. Amazon.com's engine
uses reviews by other customers to generate fresh book
recommendations.
[0032] Choiceboards are best illustrated by Dell's classic
"configurator" and may be the most important bit engine to appear
on the Web thus far. Choiceboards allow firms to slash inventory
and other operating costs while offering customers products that
match what they want more precisely. Customer orders set in motion
the wheels of procurement, assembly and delivery. Choiceboards also
provide realtime high-quality data on customer tastes and behavior
that is critical in fast-moving industries. Choiceboards work best
for products made from modular components that delivered to smart,
flexible supply chain systems. The engine also requires sufficient
customer knowledge of the product. Therefore, while choiceboards
would seem useful to great many businesses, they would not be a
good way to buy many services such event planning.
[0033] As discussed in detail below, the service planning method
and system as applied to event planning, takes the concepts of
recommendation engines and choiceboards and applies them in a new
and non-obvious way to the realm of event planning.
[0034] In addition, the service planning method and system as
applied to the searching for and acquiring of e-services (such as
an electronic home or "e-home" services), takes the concepts of
recommendation engines and choiceboards and applies them in a new
and non-obvious way to the realm of electronic services planning,
thereby taking advantage of a key computer quality.
[0035] Among the advantages of computers and the Internet is the
quality of perfect memory. Unlike most humans, computers have
perfect recall. Humans, on the other hand, have the ability to
generate useful information regarding personal events that
computers, even supercomputers, remain incapable of. So while
properly programmed computers can generate interesting as well as
useful economic or weather models, for example, humans are still
much more adept at planning events like a perfect wedding, a
beautiful home renovation an ideal vacation, or other service
options tailor made to suit their own individual lifestyles.
[0036] In order to understand how the invention functions in a
unique manner, it is important to understand how the traditional
event planning process works, for example, in the context of a
wedding.
[0037] FIG. 14 demonstrates a flow chart of a traditional wedding
planning process.
[0038] Traditionally, tasks are broken down into the goal setting
stage (step 310) in which basic questions are asked regarding the
type of wedding desired. Once basic questions have been answered in
step 10 the process proceeds to the early planning stage (step 312)
in which basic style, location, approximate date and time, types of
wedding, and wedding budget are formulated. Subsequent steps may
occur at approximately 4 months prior (step 314), 3 months prior
(step 316), 2 months prior (step 318), 1 months prior (step 320), 3
weeks prior (step 322), 2 weeks prior (step 324), 1 weeks prior
(step 326), and last minute preparations (step 328) with typical
tasks associated with these times set forth in FIGS. 1C and 1D.
[0039] FIG. 15 shows a flow chart of the manner in which the event
organizer plans and organizes an event with emphasis on the process
of locating, selecting, negotiating with and paying vendors.
[0040] The event organizer creates an event plan (wedding) in
accordance with her objectives (step 330). She must then search for
appropriate vendors (step 332), interview potential vendors (step
334), select the best vendors that meet her needs (step 336),
negotiate with each vendor to arrange for performance, pricing and
payment requirements (step 338), sign contract(s) and pay a deposit
to the vendor(s) (step 340), and, if all goes well, pay any
remaining obligation to the vendor(s) (step 342).
[0041] There are several problems inherent with this planning
system. First, the traditional planning and payment method requires
the bride and groom as well as their respective family members and
guests to keep track of a wide range of complex activities as
indicated in FIGS. 1C, 1D and 16. This makes planning for events in
general, and weddings in particular, subject to potential
complications as well as possible conflict. The system as currently
implemented does not offer event planners a systematic way to
collect, organize and integrate planning information, nor does it
allow them to copyright and resell event planning information as
intellectual property.
[0042] Furthermore, the fragmented nature of the wedding creates
huge inefficiencies and frustrations for both vendors and couples,
because for each wedding, the process of vendor-solicitation must
be recreated. Each wedding becomes custom made event in which
couples negotiates with between ten and fifteen separate vendors,
services and retailers for an average wedding. Meanwhile, vendors
are constantly striving to differentiate themselves in the
marketplace. With approximately 2.5 million weddings in the US each
year, these processes of vendor negotiations and couple searching
are re-enacted millions of times every year. This amounts to a lot
of woman-years and private energy that would be reduced and
reclaimed by the present invention.
OBJECTS AND SUMMARY OF THE INVENTION
[0043] It is an object of the present invention to provide a new
and improved registry system such as a bridal registry system which
eliminates the problems discussed above.
[0044] It is another object of the present invention to provide a
registry system which operates both as an improvement of the
traditional online registry system and also an inversion of the
traditional registry process.
[0045] It is yet another object of the present invention to
provides a novel integrated event coordination system (a gift
collection and bill payment system for an event) with unique
revenue generating options that eliminates the problems discussed
above and, in addition, offers the possibility of easy access to
new revenue streams for the event planner.
[0046] Still another object of the present invention is to provide
a revenue management system for an event which operates both as a
novel means of collecting cash gifts, donations, admission fees and
other income related to specific events as well as a unique venue
for paying the bills that arise from the organizing and execution
of specific events or parties.
[0047] It is an object of the present invention to provide a new
and improved service planning method and system which simplifies
the processes of service ordering and event planning.
[0048] It is another object of the present invention to provide a
new and improved service planning method and system in which
pre-planned events and services can be repeatedly used and
optionally tailored to meet particular requirements of an event
organizer or consumer.
[0049] It is an object of the present invention to provide a new
and improved event planning method and system that simplifies the
processes of event planning.
[0050] It is another object of the present invention to provide a
new and improved event planning method and system in which
pre-planned events can be repeatedly used and optionally tailored
to meet particular requirements of an event organizer or
consumer.
[0051] It is yet another object of the present invention to provide
a new and improved event planning method and system in which events
can be planned and considered property for the purpose of enabling
the event planners to be compensated for planning of the event.
[0052] Briefly, the interactive registry system in accordance with
the invention transforms the traditional bridal registry process
into an online clearinghouse linking buyers (brides, grooms and
guests) and sellers (bridal gift and service vendors) through a
novel online marketplace concept that offers unique incentives to
both parties. Unlike the constraints of a traditional registry
where the gifts, the vendor and the donor are all expressly limited
in the available options, the registry system in accordance with
the invention allows for virtually unlimited diversity of gift
items for brides and grooms, greater diversity of giving options
for wedding guests, and the involvement of several competing
vendors.
[0053] The interactive registry system in accordance with the
invention is primarily an invention in the arena of business
methods or processes as applied to the realm of e-commerce, or
Internet commerce. The registry system works in the domain of
e-commerce as a so-called `vertical marketplace` or `cybermediary`,
meaning that it links a variety of buyers and sellers in novel ways
as the middleman within a specific market niche, in the case of a
bridal registry, wedding gifts and services.
[0054] As yet, there is a total lack of wholesaling or discount
merchandising options in the current wedding market, either in the
domain of e-commerce or in the vein of traditional commerce. The
domain of c-commerce is the perfect arena for such a marketplace to
function because it contains virtually unlimited resources of
information, a large variety of vendors, guests, clients and gifts,
and great potential for creating and charting the requisite
databases of registries and donors. The Internet also offers
efficiency and ease in organizing and coordinating the potentially
very complex and multifaceted intermediation process.
[0055] The interactive registry system in accordance with the
invention offers unlimited options to all parties involved in,
e.g., the wedding process: the bride and groom, the guests, and the
vendors. The registry system involves the existence of a website
which functions as a `cybermediary` between all parties,
negotiating the best terms for all involved.
[0056] The brides and grooms will benefit from unlimited choice in
gifts, pricing and an economic rewards system, described below.
[0057] Guests will benefit from the unlimited gift choices and gift
giving customization options, described below.
[0058] Vendors will benefit from increased volume of sales, `free`
advertising and a steady stream of new clients and revenue.
[0059] In order to achieve the objects above, an event planning
method and system is proposed in accordance with the invention,
also referred to herein as an "event planning engine" or "event
engine." The event engine allows event planners, in general, and
brides and grooms, in particular, the ability to focus on the
overall results desired in event planning without becoming
entangled in the mechanics of searching for vendors and
coordinating their various services in the hope of achieving a
desirable outcome. In addition, the event engine allows for new
forms of revenue generating services, such as allowing the event
planner to copyright and sell event engine rights as well as to
receive consulting fees regarding the proper use of their
templates.
[0060] The event engine transforms the event planning process by
creating an online database or datamart that collects, links and
coordinates all event-related information needed to accurately and
reliably reproduce the event again and again. By listing all
event-related vendors, services, products, contracts and charges,
another event planner can reproduce the same event over again at
the same or similar cost without the need to recreate the entire
exhausting event planning and creation process. Alternatively, the
event engine is flexible enough to allow event planners to
customize or tailor their event, without the need to re-plan and
re-create the event from scratch.
[0061] Essentially, the event engine provides a means for novel and
simplified event planning processes that allows for a wider range
of planning flexibility as well as new income sources for event
organizers.
[0062] Furthermore, the present invention provides a system and
method for enabling an event planner to possibly obtain, by means
of a copyright application, ownership of the intellectual property
called an "event engine" or "knowledge template." By constructing
and copyrighting the event engine or knowledge template, the event
organizer becomes a "knowledge template owner." The knowledge
template owner may subsequently re-package, re-market and re-sell
goods and services that she has purchased for an event into new and
useful forms suitable for purchase and use by others referred to
herein as "knowledge template buyers."
[0063] The system and method are implemented in part by software
that runs on a central Web site, although the system could easily
run just as well by software that runs on the knowledge template
owner's computer and knowledge template buyer's computer utilizing
a conventional peer-to-peer service.
[0064] Through this site, a consumer can peruse and browse
knowledge templates in search of desired services and view those
services in useful forms. The services can be classified by the
type of event, the number of people expected for the event, the
nature of the event, the theme of the event and/or the geographic
location. In the case of a wedding, for example, the couple will
not merely view the work of an individual caterer, band or dj (disc
jockey). Rather, they will be able to view, in digital or analog
form, the entire wedding. Thus, if a bride that wants a vegetarian,
Scottish-style wedding for 150 guests within a 250 mile radius of
her given zip code will be able to find, for example, the results
of a sample knowledge template search indicated in FIG. 1E.
[0065] The results of individual service providers such as
photographers and videographers will also be available for view if
desired. The type of views will vary from event to event. For
extremely popular events, streaming media webcasts or even cable
broadcasts may be available.
[0066] The business method outlined in the invention is scaleable
so that it can encompass new processes and potentialities. Such
options include listing wedding services as well as consumer goods,
allowing for direct cash donations and utilizing new or changing
methods of vendor-shopping, be it through an online auction or an
online personal shopper. All are described below.
[0067] When the interactive registry system is used as a bridal
registry, it fulfills a specific need existing in the current
wedding marketplace in a new and innovate way. The current wedding
marketplace is highly fragmented. Some merchants are small
family-owned businesses; others are large multinational chains. It
is also often a very geographically regionalized marketplace.
Hundreds of industries also converge during the wedding process.
For example, in the U.S. alone, there are more than a half a
million vendors that could be considered relevant to wedding
planning in such industries as reception venues, florists,
photography, musicians, transportation, printers and designers,
jewelry, travel, hospitality, clothing, and more. This
fragmentation of the industry by industry, vendor, region and a
host of other factors has limited the existing options available to
couples and limited the range of potential customers available to
wedding vendors and retailers.
[0068] This fragmentation has also created huge inefficiencies and
frustration for both vendors and couples, because for each wedding,
the process of vendor-solicitation must be re-created. The average
couple negotiates with between ten and fifteen separate vendors,
services and retailers for an average wedding. Meanwhile, the
average vendor is constantly striving to differentiate himself or
herself in the marketplace to attract the next generation of
wedding couples, as product and vendor loyalty is less relevant in
a market that caters to once-in-a-lifetime events. With
approximately 2.5 million weddings in the US each year, these
processes of vendor hunting and couple searching are re-enacted
several millions of times every year. This amounts to a lot of
woman-years.
[0069] The bridal registry process in accordance with the invention
provides a solution to these problems by effectively creating an
online wedding marketplace that links all the various parties and
offers a constantly updated catalog of all the potential
transaction options to both the client and the vendor. This will
give the bride and groom the maximum choice and value, the vendors
a central source and framework in which to target new couples, and
the guests the maximum flexibility in gift giving.
[0070] The bridal registry in accordance with the invention will
function as both a directory listing service and a clearinghouse
between the vendors, e.g., wedding product and service vendors, and
the users, e.g., the bride, groom and guests.
[0071] From the Couple's Perspective
[0072] Through the interactive bridal registry system in accordance
with the invention, potential items for a bride's registry will be
ranked in specific categories such as according to the lowest
currently advertised price, by brand name or by product popularity
or, alternatively, by means of an online auction whereby the
merchants compete to offer the couple the lowest price. Either way,
the couple will have a virtually unlimited range of options for
potential registry gifts and the guarantee of the lowest price on
these items. Couples can also request cash donations, either
open-ended or targeted to specific forthcoming expenses, e.g., for
a mortgage on a new home or for the cost of renting the wedding
hall or for honeymoon expenses.
[0073] The consumer products that couples specify as desired gifts
can come from an almost unlimited number of individual vendors. The
cybermediary or website will list the items by acting as an
impartial wedding directory or listing service, but will ideally
collect a commission from the selected final vendor in each
category.
[0074] Through the bridal registry system, the couple will peruse
the options available and make a tentative list of items desired,
e.g., a toaster, a microwave, and a car. Depending on what they
prefer, the couple can either be specific in their wish list, e.g.,
a Kitchenaid X-100 Model Multi-Blade Blender , or list in general
terms, e.g., a blender. These specifications will then determine
the scope of the later product bidding or price-comparison among
the vendors.
[0075] The bridal registry system will also have links to copious
sources of information and references for each potential gift or
purchase. Links may be to other areas of the website, such as
previous couples' feedback on their product or vendor purchases, or
to other sources of information on the Internet, such as product or
vendor web sites.
[0076] The couple's choices determine what listings become
available to them and what options are open to the guests. For
example, couples can bar non-wish-list related guest purchases if
they so choose, or they can stipulate only cash contributions.
[0077] The couple then distributes the Internet address of the
cybermediary to their guests. The guests then visit the
cybermediary, obtain the data for the couple and purchase from the
selected gift options as specified by the couple. However, the
guests do not view the same information about the products being
purchased in terms of price as the couple.
[0078] The couple will ideally receive an additional bonus through
using the cybermediary. For example, the registry will credit a
percentage commission of each purchase made through the registry to
the couple. This commission is calculated to be a percentage of the
difference between the advertised product price, or the price
advertised to the guests purchasing the product, and the actual
price of the item as solicited through the registry vendor-buyer
intermediary process. This differential and the couple's commission
are made possible because the registry always searches for or
solicits the lowest prices in any given product line. This
commission credit can then be used by the couple to purchase
additional items as they choose through the registry process. The
cybermediary will also ideally receive a commission from each
purchase based on the same process.
[0079] In alternative embodiments of the invention, the bride and
groom have access to three other methods for reducing their wedding
costs. In one embodiment, the couple may opt to allow vendors to
advertise their services either at their wedding or at the couples'
registry and in turn receive monetary compensation or a discount on
services rendered by the vendor in return for the advertising. In
another embodiment, the registry will facilitate the sharing of
wedding plans and desired services among registry users with the
intent to allow shared access and payment obligations to the same
service (and possible negotiations for a reduced cost). If, for
example, two brides desire the same wedding hall or church or tent
rental at different times on the same day, then the use and expense
involved in the rental fees, decorating expenses and other fees may
be shared. It is conceivable that two couples may even share a
facility at the same time in order to obtain a level of service
that they could not afford individually, as would occur in
obtaining an exclusive wedding hall, or, alternatively, in order to
save money. Another embodiment would allow vendors to modify the
price of services or rentals, such as the fee for a wedding hall
with time if it became apparent that demand for such usage was
going up or down. In a case, for example, where no usage is
anticipated a month prior to a given date, the vendor may allow
significant discounts. This last embodiment would apply
[0080] The Revenue Management Systems (RMS), commonly utilized in
the airline industry to optimize their revenue per flight to the
wedding industry. RMS, applied to the wedding industry will result
in potentially greater usage of resources for vendors as well as
potentially increased savings for couples.
[0081] From the Guest's Perspective
[0082] Guests will first be notified by the couple of the Internet
address of the interactive registry system. The guests will then
view a customized couple `wish list` and a listing of suggested
retail prices for each item on the list that corresponds to the
couple's customizations, stipulations and desires. The retail
prices listed for the guest under the couple's consumer product
`wish-list` will correspond to the average advertised market prices
for items in other, traditional bridal registries.
[0083] If a guest chooses to purchase one of these items, once an
item in a specific gift category is purchased by the guests, such
as a blender, that category listing is removed from future Registry
listings for later guests. This ensures that there is no duplicate
gift giving.
[0084] At the time of gift purchase through the registry system,
i.e., the cybermediary, the guest must pay the amount of the gift
in full. Alternatively, several guests may combine to purchase an
expensive gift or service in which case each guest will pay their
share of the amount in full. This amount is then held by the
cybermediary to be divided between the vendor, the cybermediary,
and the couple.
[0085] Guests also have additional options through the registry
system. For example, they may choose to give something not on the
list. The registry system will have recorded whether this item was
already given or not, just as traditional registries do. If the
item was never listed by the couple, then the Guest may search a
modified view of the complete registry system product listings that
are similar to what the couple views, but with the price
information modified to include a suggested retail price. In this
way, the registry system ensures that the couple will receive a
commission off any item that any guest chooses through the registry
process.
[0086] A guest may also simply specify a cash donation through the
registry system, i.e., the cybermediary, which is credited to the
couple's account in the same way as purchase commissions. These
funds can be stipulated by the guest to be used only for specific
purchases, or they can be open-ended. The couple may then shop
accordingly through the registry system for the appropriate items
using this cash donation. If the guest so stipulates, they can then
be notified of exactly how their cash gift was utilized.
[0087] From the Vendor3 s Perspective
[0088] Couples will first post their gift preferences with the
registry system, which will be organized into specific product
categories e.g., toaster, blender, phone, etc. The specificity of
the gift preferences will determine which vendors are able to
compete for the product in question, i.e., whether a model number
or brand name are specified for the product or not.
[0089] Vendors may compete through an auction process for each
product listed on each couple's wish list. In the auction process,
each vendor will post the lowest price they will be willing to
accept for the product listed. If the category is vague, any
product within the category listed will be acceptable for posting,
but it will be up to the couple to determine which product they
prefer from the products listed, even if the product they prefer in
that category is listed at a higher price than another lower-priced
product.
[0090] Alternately, the registry system may automatically
price-shop among several vendors in any category through a computer
comparison-shopping system called a `bot`. These bots are sometimes
called `personal shoppers`, or `online shopping assistants`. They
are computer programs that search the Internet for the product
listed and the price listed using certain computer language
protocols. In the case of the registry system, these bots can then
create comparative lists for the couple of different retailers on
the Internet that are all selling the same product.
[0091] Depending on the final revenue model of the cybermediary,
the registry system's hot may only search selected retailers
affiliated with the cybermediary, or it may search the entire
Internet for each product listing. However, the registry
intermediary process will remain impartial throughout. Vendor
listings will always be free and open to as diverse a selection of
vendors as is rational and feasible in each category. Certain
vendors may be excluded from the registry system search if, for
example, they have consistently delivered inferior products to past
users of the registry system.
[0092] Once a final listing of a product's lowest price is found or
is awarded through the auction process, as soon as a guest
registers to buy that item, the vendor will receive a partial
payment and the item will be held by the vendor until the wedding
and shipped to the wedding couple. Upon receipt of the item by the
couple, the cybermediary will release the remaining payment for the
item to the vendor.
[0093] Alternatively, the vendor will be paid in accordance with a
contract agreed upon by the registry and the vendor.
[0094] The reverse registry process always guarantees payment to
the vendor because payment is already held by the cybermediary
before the transaction with the vendor is completed. This makes
using the registry system, despite lower vendor margins of sales,
attractive to the vendors.
[0095] The event coordinated financing system in accordance with
the invention transforms the money collection and spending process
into an integrated on-line clearinghouse linking consumers of event
related products and services (brides and grooms and event
organizers), sellers of event related products and services
(vendors) and revenue generators (gift givers, ticket buyers,
Reverse Registry users, advertisers and others) through a novel
online marketplace concept that offers unique incentives to all of
the involved parties. In traditional collection and payment
processes, cash gifts are collected and held in multiple locations
and have no direct connection to the account used to pay the bills.
This creates unnecessary complications in the planning, the payment
and the accounting processes associated with these events. Using
the financing system in accordance with the invention, all
accumulated funds may be held in the same account from which the
bills will eventually be paid. This allows the innovative financing
system, for example, to utilize existing collateral in order to
offer a loan against anticipated gifts and other event related
revenues. Alternatively, the financing system can offer a standing
line of credit to the event organizer which can be utilized by the
event organizer to pay event-related bills in anticipation of
event-related gifts and revenues. In this manner, payment for
event-related services becomes similar to a mortgage or bridge loan
with a short and fixed time span.
[0096] The financing system in accordance with the invention, also
sometimes referred to as the "General Fund" herein, may be designed
to allow vendors to receive payment guarantees with the consent of
the event organizer. Under this agreement, event organizer's access
to the money available in an account will be restricted until
contractual event-related goods and services have been fully paid,
thus guaranteeing vendor payment, subject to contract
fulfillment.
[0097] The financing system in accordance with the invention is
primarily an invention in the arena of business methods or
processes as applied to the realm of e-commerce, or Internet
commerce. The financing system works in the domain of e-commerce as
a so-called `vertical marketplace` or `cybermediary`, meaning that
it links a variety of buyers and sellers in novel ways as the
middleman within a specific market niche, in this case for example,
providing financial services for event organizers. The financing
system links event-related gifts, income, loans and payments into a
unique, single and restricted account.
[0098] The domain of e-commerce is a very suitable arena for such a
financial system to function because it contains virtually
unlimited resources of information, a large variety of vendors,
gifts, event-related income options and great potential for
creating and charting the requisite databases of vendor contracts
and loan obligations. The Internet also offers efficiency and ease
in organizing and coordinating the potentially very complex and
multifaceted coordination process.
[0099] As yet, there is a perceived lack of financial service
options in the current event management market, either in the
domain of e-commerce or in the vein of traditional commerce. While
wedding loans, for example, are available, there is currently no
way for a bride and groom to link their loan to gifts and other
sources of income so that payment for wedding related goods and
services is executed in an organized and efficient manner. They may
get a loan, but they still have to sort out all of their bill
payment obligations. Since their obligations may be quite complex,
both in terms of arranging for timely payments as well as in terms
of finding the available funds, the loan does little to help the
couple in an area where they still need much help-time.
[0100] The financing system in accordance with the invention is
designed to allow couples and event planners to save time by
putting all of their event-related income and expenditure in a
single account with several payment options that include automated
payments to selected vendors.
[0101] Further, the financing system in accordance with the
invention, offers a wide range of savings, payment and financing
options to all parties involved in event planning (e.g., in the
wedding process: the bride and groom, the guests and the vendors).
The financing system utilizes the existence of a central website
connected to a central database which functions as a financial
`cybermediary` between all parties.
[0102] The event organizers (brides and grooms) will benefit from
wide range of financing, savings and payment options for their
event. They will also have access to an optional and novel income
generating system, described below.
[0103] Gift givers (attending guests or non-attending invited
guests) will benefit from easy access to safe and secure methods of
giving cash gifts or donations with a wide range of customization
options. For example, guests may pay at any time they find
convenient either before or after the event or, alternatively pay
in installments.
[0104] Vendors will benefit from increased payment security (since
the money is "in the bank"), `free` advertising and a steady stream
of new clients and revenue.
[0105] Another advantage is that the business method involved in
the invention is scaleable, such that it can encompass new
processes and potentialities. Such options include extending
financial to post-event services such as, in the case of weddings,
home finance and mortgage financing, allowing funds left over from
event financing to be directly applied, for example, to home
purchase or rental.
[0106] When the General Fund financing system is used as a means of
wedding financing, it fulfills a specific need existing in the
current wedding marketplace in a new and innovative way. The
current wedding process is highly fragmented requiring multiple
payments and negotiations with vendors as well as cash gifts and
presents from possibly hundreds of family friends and guests. There
is thus a great need for a centralized fund, such as would be
created using the General Fund, to help the couple keep an accurate
and convenient track of event-related income and expenses. In
addition, the financing system may be designed to aid the couple by
providing easy access to event financing that is linked to their
account as well as novel means for generating income as described
below
[0107] This fragmentation has, as mentioned above, created huge
inefficiencies and frustration for both vendors and couples,
because for each wedding, the process of vendor-solicitation must
be re-created over and over again. The average couple typically
negotiates with between ten and fifteen separate vendors, services
and retailers for an average wedding. Meanwhile, the average vendor
is constantly striving to differentiate themselves in the
marketplace to attract the next generation of wedding couples, as
product and vendor loyalty is less relevant in a market that caters
to generally once-in-a-lifetime events. With approximately 2.5
million weddings in the US each year, these processes of vendor
negotiations and couple searching are re-enacted several millions
of times every year. This amounts to a lot of man-hours or
labor.
[0108] The financing process in accordance with the invention
provides a solution to these problems by creating and presenting
optional pre-negotiated terms and contracts to both couples and
vendors alike. This option is intended to save both the couple and
the vendors much time. In addition, the financing system will
present an optional service that will guarantee vendor payment
subject to complete contract fulfillment. The financing system
will, in this case, ideally provide on-site personnel to monitor
contract fulfillment and pay vendors only after all parties are
satisfied. In this manner, the couples stress level and frustration
will be reduced, since the task of monitoring the vendors'
performance will be in professional and qualified hands. The
vendors will also be relieved in the knowledge that payment will be
forthcoming without question once their hard work is successfully
completed. In this manner, the financing system offers solace to
both the client and the vendor. This will give the bride and groom
a simple solution to financing and paying for their wedding, the
vendors a central source and framework for payments and contract
fulfillment, and the guests the maximum flexibility and ease in
giving cash gifts.
[0109] In operation, once a General Fund account is open, the event
organizer will distribute the Internet address of the cybermediary
to their guests and vendors, along with a password necessary to
access the relevant areas of the site. The guests who wish to give
a cash gift then visit the website of the cybermediary, and select
the amount and date of their gift. Other options may include, but
are not limited to payment by installments or payments linked or,
alternatively, to life events (such as the purchase of a home).
However, the guests do not view the same account information about
the event as the couple.
[0110] As mentioned above, the financing system is designed to
provide the event organizer (bride and groom) access to other
methods for reducing their event (wedding) costs. In one option,
the couple may opt to allow vendors to advertise their services at
their event (wedding) and receive monetary compensation or a
discount on services rendered by the vendor in return for the
advertising. In another option, the couple may opt to sell or lease
broadcast rights of their event. Family and friends and other
guests who could not make it to the wedding will pay a fee for
viewing the affair in video or streaming media format as broadcast
over the Internet. Recordings and photos may be transmitted and
paid for as well. Other sources of event-related funding may come
from, for example, income generated by the reverse registry or,
alternatively, by means of corporate benefits or corporate matching
funds that the General Fund has negotiated with specific employers.
In all cases, the General Fund will collect the appropriate
revenues for the event organizer. It is also conceivable that the
event could be a "pay-per-view" type of event in which the main
stream of income would be from people wanting to see the event at
sites remote from the event, e.g., a boxing match.
[0111] In another embodiment, the financing system may be designed
to facilitate the sharing of wedding plans and desired services
among registered users with the intent to allow shared access and
payment obligations to the same service (and possible negotiations
for a reduced cost). If, for example, two brides desire the same
wedding hall or church or tent rental at different times on the
same day, then the use and expense involved in the rental fees,
decorating expenses and other fees may be shared. It is conceivable
that two couples may even share a facility at the same time in
order to obtain a level of service that they could not afford
individually, as would occur in obtaining an exclusive wedding
hall, or, alternatively, in order to save money. Another embodiment
would allow vendors to modify the price of services or rentals,
such as the fee for a wedding hall with time if it became apparent
that demand for such usage was going up or down. This last
embodiment would apply for example, in a case where no usage is
anticipated a month prior to a given event, the vendor or supplier
may allow significant discounts.
[0112] This would in operation be similar to the Revenue Management
Systems (RMS), commonly utilized in the airline industry to
optimize their revenue per flight, but would be applicable to the
wedding industry. RMS has not yet been applied to the event
planning industry, in general, or to the wedding industry, in
particular. RMS, applied to the event planning and wedding
industries will result in potentially greater usage of resources
for vendors as well as potentially increased savings for
couples.
[0113] The financing system process guarantees payment to the
vendor because payment is already held by the cybermediary before
the transaction with the vendor is completed. This renders the
financing system attractive to the vendors.
[0114] With respect to the operation of the invention, the
financing system is designed to enable couples will visit the WWWed
website and peruse existing potential categories of products and
services listed through the general fund listings. Products will be
divided into three general areas:
[0115] 1. Financial Services such as loans for event expenses.
[0116] 2. Payment Services for event expenses.
[0117] 3. Revenue Generating Services for event expenses.
[0118] Couples will determine which services they will require and
will create an electronic listing with WWWed that reflects their
choices. This listing can be updated by the couple at any time and
can be as specific or as general in each category as the couple
desire and are customizable by the couple, or user, in several
ways. There is flexibility in revenue generating services. The
process for opting for advertising revenues begins when the event
organizer (couple) submits basic demographic data concerning the
place and time of their wedding, the number of expected guests as
well as the guests' home zip code and age range. The event
organizer also submits preferences regarding the type of
advertising that they would accept for their wedding. Advertising
may take the form of (but is not limited to):
[0119] 1. advertising listed on the personal wedding
invitation;
[0120] 2. advertising listed on an XML or HTML based document,
e-mail or other online form of wedding invitation;
[0121] 3. advertising listed on an XML or HTML based document,
e-mail or other online form of communication with friends, family
and other potential guests;
[0122] 4. advertising banners listed on a personal wedding
website;
[0123] 5. advertising on a webcast or video or digital reproduction
of an engagement party;
[0124] 6. advertising on a webcast or video or digital reproduction
of the wedding ceremony;
[0125] 7. advertising on a webcast or video or digital reproduction
of the wedding reception;
[0126] 8. advertising on a webcast or video or digital reproduction
of the honeymoon;
[0127] 9. advertising with placards placed next to the products at
the wedding ceremony or the wedding reception;
[0128] 10. brochures placed at guests' tables prior to or during
the wedding reception;
[0129] 11. Promotional CD's or other material in digital format
that may be used to promote a band or other wedding related
business or businesses given to guests' prior to or during the
wedding reception;
[0130] 12. free samples of products with attached advertising
distributed to guests prior to or during the wedding reception or
prior to or during the wedding ceremony.
[0131] This data is pooled with the data of other event organizers.
The advertising requirements of potential advertisers is also
pooled and correlated with the list of available events. Suitable
events are submitted to potential advertisers to review. If the
potential advertiser finds a suitable selection of event(s)
(wedding(s)) that meet their requirements, the advertiser may offer
the event organizer a contract for services.
[0132] In order to verify attendance of the expected demographic
sample at the event, the administrator of the financing system
would appoint a representative to verify attendance and other
aspects of contract fulfillment.
[0133] Similarly, the event organizer may sell broadcast rights to
their event (wedding). Individuals who wish to view a live
streaming media presentation (webcast), video, photos or other
digital representations of the event (wedding) will pay a fee to
the administrator of the financing system, or its representative
who will, in turn, give a percentage of all payments to the event
organizer.
[0134] The effective use of an online central database for event
planning and implementation in accordance with the invention,
streamlines the entire event planning process making complex tasks
and events painless to plan, to implement and to duplicate at a
later time.
[0135] Typical lists for wedding planning, for example, are quite
complex. Consider a typical agenda, described in outline form in
FIG. 14 and listed in greater detail in FIGS. 1C and 1D.
[0136] Utilizing the event planning method and system in accordance
with the invention, the processes involved in planning for and
implementing the various agenda items listed in FIG. 14 can be made
simpler, leaving the bride and groom and their respective family
and friends with more time and energy available for things more
important than worrying about who exactly has to do what at a
specific time.
[0137] Utilizing the event planning method and system as
illustrated in FIG. 17, the number of processes, and therefore the
amount of time, that the couple has to spend on wedding planning
and preparation as described in FIGS. 1C and 1D, is greatly
reduced. Utilizing a "Six Sigma" approach to the processes involved
in event planning, significant time savings are provided to event
organizers. Beyond the application of Six Sigma methodology to a
new area-event planning, the event planning method and system also
involves the creation of a new form of "bit engine."
[0138] A method is thus proposed for sharing event-planning
information so that other interested parties who would be willing
to pay for such planning information may use it over again.
Although wedding planning is mentioned as a preferred embodiment,
it is not desired that the present invention be limited to the
exact construction and operation illustrated and described herein.
Accordingly, all suitable modifications and equivalents which may
be resorted to are intended to fall within the scope of the claims,
since numerous modifications and variations will readily occur to
those skilled in the art.
[0139] With respect to the weddings, a wide variety of businesses
cater to this large and highly fragmented market. Merchants range
from small family-owned stores to national chains. Affiliated
businesses from other industries such as travel agencies, home
furnishing stores, department stores, and hotels are also included.
As a result of this highly heterogeneous mix of large and small as
well as local and national businesses, the wedding industry has
become a highly fragmented industry. This translates into a highly
complex and fragmented wedding planning process for the typical
bride and groom that must deal with as many as ten to fifteen
vendors for a typical wedding. This is further complicated by the
fact that these ten to fifteen vendors are the finalists in a
selection process that can easily involve many prospective
candidates for each vendor category. Therefore the ten to fifteen
vendors who actually perform the wedding represent a mere tip of
the iceberg in this regard.
[0140] This complexity is outlined in FIGS. 15 and 16.
[0141] FIG. 15 represents the typical stages involved in wedding
planning in schematic form while FIG. 16 shows the same scheme in a
more realistic format in which each subsequent step has a potential
impact on previous steps. In a typical case, for example in which a
bride and groom have settled on a photographer only to find out
much later that the photographer's contract is not acceptable for
whatever reason. This places the couple back four steps in what
seems, on the surface, to be a linear and orderly process.
[0142] Utilizing an event engine, as shown in FIG. 17, the couple
eliminates much of the complexity associated with traditional
planning processes by reducing the amount of steps necessary to
plan a wedding by one to two orders of magnitude. This is
especially significant since, while the traditional process as
outlined in FIG. 16 applies to each and every individual vendor and
supplier, the event engine process takes into account all of the
necessary vendors and suppliers in a simplified linear manner
outlined in FIG. 17.
[0143] One of the most difficult parts of planning a wedding is the
process of finding one's local vendors. Using an event engine to
prepare a wedding will make this process easier by supplying much
of the details that an offline wedding consultant would supply.
This simplifies the process of finding reliable vendors in one
place.
[0144] Another difficult aspect of the planning process is the
bride's anxiety about whether the vendor will deliver its services
as promised. In fact, it is anticipated that the buyer of the event
engine or knowledge template may contact the owner and seller of
the knowledge template, and, for a fee, obtain additional details
and advice regarding the use of the knowledge template in order to
gain feedback regarding the vendors' reliability and performance.
The bride and groom can then read reviews and ratings from previous
customers and get a sense of the vendor's service. In addition, for
a possible additional fee, the bride and groom can view photographs
and videos or other digital or analog reproductions from the event
engine and judge the effectiveness of the venders' performance for
themselves.
[0145] This effectively converts every event engine or knowledge
template owner into a potential wedding consultant regarding the
details of her own wedding. (An event engine or knowledge template
owner will be anyone capable of creating an event engine or
knowledge template--whether that entity is private or commercial.)
This solves some additional problems for the wedding service
providers.
[0146] An additional problem commonly encountered by wedding
service providers is the difficulty to effectively market goods via
the Web or via their Web sites. Because the customer cannot
physically inspect their products and services via the Web it is
desirable that the bride and groom have access to product and
service reviews, product and service ratings, and other information
that can be relied on by the customer to make an informed decision
regarding their wedding plans. In many cases, however, wedding
service providers are small businesses and lack the resources
needed to generate or disseminate their services.
[0147] The present invention allows brides and grooms, guests,
vendors and other event organizers to post reviews, comments,
advice and other forms of feedback regarding the efficacy of any
individual knowledge template for other event organizers to see.
Since the knowledge templates will contain direct links to the
vendors associated with a given knowledge template, this will allow
further means of encouraging as well as disseminating good
service.
[0148] Positive reviews that would be included with each event
engine or knowledge template would be a source of essentially free
advertising for such small businesses. In addition, phone
consultation or by a personal consultation with the knowledge
template owner who lives in the same geographical area will be
another cost effective source for referrals and new business. Since
the reviews associated with each event engine will be available
online and categorized according to zip codes and other means of
classification such as style, cost and physical location (beach,
hotel, chapel), it becomes much easier for the bride and groom to
obtain relevant information regarding the large and diverse
selection of wedding service providers available to them. This
information is especially valuable if the bride and groom have
chosen to plan a wedding in an area where they do not live. For
example, it may not be very easy for a bride and groom who are away
at college to prepare to interview and review all, or even a
significant portion of, the many wedding service providers
available to them if they want to get married in the geographical
location of the bride's parents, who may be located thousands of
miles away, or, perhaps, in another country.
[0149] Another problem commonly faced by wedding services is an
inability to efficiently attract potential consumers to their Web
sites. One way of attracting consumers has been to market the site
through television (for the larger venders), radio, newspaper and
Internet advertisements or listings at major wedding-related
Internet sites such as ModernBride.com. However, advertising a site
using conventional methods can be expensive, and can consume
significant human resources. In addition, it is often difficult or
impossible to evaluate the effectiveness of a given advertisement.
By connecting wedding service provider's site to the bride and
groom by means of an event engine or knowledge template, the vender
has a quick, inexpensive and effective access to potential
customers.
[0150] The present invention addresses these and other
problems.
[0151] Since online events handling benefits event planners the
most, WWWed database design, in accordance with the invention,
focuses on helping event administrators. These tasks include:
[0152] Make it easy to offer repeated events;
[0153] Make it easy to collect, aggregate, and view registrations
by event participants;
[0154] Provide convenient means for communicating with event
participants and contractors;
[0155] Provide means for coordinating the activities of event
participants and contractors.
[0156] In order to achieve maximum efficiency data within the WWWed
database is divided into activities and events.
[0157] An activity is a kind of event; it is the type of thing for
which people register. Activities might be weddings or kitchen
remodeling or home improvement projects. An event is an instance of
an activity. An event might be a wedding taking place at the New
York Hilton Hotel at 6 PM on Jun. 5, 2001 in New York City or a
kitchen remodeling that was completed on Oct. 28, 1999 in San
Francisco. This distinction between activities and events can help
event planners avoid repeated work. For example, the planning for a
specific type of wedding or kitchen needs to be performed only
once. A knowledge template can be used in accordance with the
invention to create all subsequent instances of the original event.
In this manner, major planning needs only to be performed once.
From then on, whenever they want to create a new wedding or kitchen
based on a prior template, they do not need to repeat planning and
entering the same information. Instead, they may simply make
relatively minor modifications to the original template in
accordance with a particular event. These modifications could
include, for example, where and when a specific event takes place.
This process makes it quite convenient to offer similar events on a
repeated basis based on a common knowledge template.
[0158] Use of the knowledge template, in accordance with the
invention, will both centralize and streamline the logistically
complex event planning process. This streamlining will allow event
planners to focus more time and energy on the implementation
aspects of event planning. In order to support the implementation
aspect of event planning, key information on event planners,
vendors, staff, and other contacts is stored in WWWed database,
offering quick access to contact information when and where it s
needed. Schedule management will allow real time handling of event
details, while a central task list will allow planners to view all
event tasks either all at once or by calendar view, if desired in
order to build a successful event day-by-day, task-by-task. Other
functionalities to be incorporated are the inclusion of a wireless
messaging system to keep planners and vendors in touch with each
other, the ability to allocate individuals to demographic groups
for potential target marketing as well as multiple and cross-event
reporting, thereby allowing event planners to track vendors, guests
and expenses across different events.
[0159] The invention therefore operates both as a novel means of
organizing, storing and retrieving event planning information
related to specific events as well as a unique venue collecting
income from the intellectual property that is generated as a result
of the event planning process.
[0160] The event planning method and system in accordance with the
invention is primarily an invention in the arena of business
methods or processes as applied to the realm of e-commerce, or
Internet commerce. The invention works in the domain of e-commerce
as a so-called `vertical marketplace` or `cybermediary`, meaning
that it links a variety of buyers and sellers in novel ways as the
middleman within a specific market niche, in this case, providing
event planning knowledge templates in a unique package called
"event engines" to event organizers. The event engine, as described
in the invention, links event-related concepts, plans, products and
services into a unique, integrated and unified knowledge
template.
[0161] The domain of e-commerce is the perfect arena for such an
event planning service to function because it contains virtually
unlimited resources of information, a large variety of vendors, and
event related services and products. The Internet also offers
efficiency and ease in organizing, coordinating, and streamlining
the highly complex and multifaceted event planning process.
[0162] As yet, there is a lack of totally integrated service
options in the current event planning market, either in the domain
of e-commerce or in the vein of traditional commerce. While wedding
packages, for example, are available, they are invariably limited
to a single vendor or a small group of vendors with limited
planning options. That is fine, for example, if a working bride has
her heart set on a wedding at a particular establishment. What
should she do, however, if she wants to put together a very special
wedding of her own? The invention offers a quick and easy route to
plan and arrange a custom wedding without spending an inordinate
amount of time in the process.
[0163] The present invention greatly reduces the complexity of
event planning by dramatically reducing the number of individual
processes required to complete the entire event planning
process.
[0164] In an expanded context, the invention is designed to
facilitate an integrated service package that includes, in the case
of weddings other related services beyond integrated wedding
planning services. These additional services include pre-marriage
services, screening and counseling as well as post-marriage
counseling on a voluntary basis. The premise of the services will
be to serve the needs of the couple as well those of a society that
have a common interest in furthering and preserving a stable and
fruitful marriage. This is the broad vision that the invention
serves to further.
[0165] In a sense, the invention is seeking to integrate an
unevenly applied marriage sector with a fragmented wedding
industry.
[0166] The event engine or knowledge template process in accordance
with the invention provides a solution to the problems posed by a
fragmented wedding industry by creating and presenting mass
customized wedding packages in the form of the event engine or
knowledge template. These packages may include pre-negotiated terms
and contracts presented to both couples and vendors. In addition,
the event engine or knowledge template will present an optional
service that will guarantee vendor payment subject to complete
contract fulfillment.
[0167] In order to maintain the highest possible levels of service,
the cybermediary utilizing the event engine or knowledge template
may hire onsite personnel to monitor contract fulfillment and pay
vendors only after all parties are fully satisfied. In this manner
the couples stress level will be reduced, since the task of
monitoring the vendors' performance will be in professional and
qualified hands. The vendors will also be relieved in the knowledge
that payment will be forthcoming without question once their hard
work is successfully completed thus offering solace to both vendor
as well as client.
[0168] Much as mass customization has enabled consumers to purchase
custom made goods at mass produced prices, the invention will
enable event planners in general, and brides, in particular, to
arrange custom weddings (with minor modifications to an existing
knowledge template or event engine) at relatively low prices and,
more importantly, at greatly reduced time cost for the bride and
groom and their respective families.
[0169] The use of a knowledge template allows couples and event
planners to save time by putting their entire event related
activities and obligations in one place. Utilizing the existence of
a central website connected to a central database which functions
as a `cybermediary` between all parties, the event engine
coordinates all event planning functions. Essentially, the event
engine helps the event planner in an area where she needs much
help-time.
[0170] Another advantage is that the business method involved in
the invention is scaleable, such that it can encompass new
processes and potentialities. Such options include extending the
event engine or knowledge template to include other complex
business and social activite that can be published copyrighted and
shared such as plans for:
[0171] 1. home improvement projects
[0172] 2. new kitchen design projects
[0173] 3. kitchen renovation projects
[0174] 4. birthday parties
[0175] 5. engagement parties
[0176] 6. confirmations
[0177] 7. sweet sixteen parties
[0178] 8. graduation parties
[0179] 9. corporate affairs
[0180] 10. fund raising events
[0181] 11. anniversary parties
[0182] 12. custom vacations
[0183] 13. local advertising campaigns for products
[0184] 14. local advertising campaigns for services
[0185] 15. local marketing campaigns for products
[0186] 16. local marketing campaigns for services
[0187] 17. local election campaign coordination
[0188] 18. weddings and wedding-related celebrations
[0189] In addition to the above, homes have an increasing variety
of options in the area of electronic services and entertainment.
Even with the current limitations in bandwidth, cable companies
such as Time Warner, satellite companies such as Direct TV and
Internet Service Providers such as AOL offer consumers a myriad of
products and services. With the building of a new multi-million
dollar home for their CEO, Microsoft showcased the concept of the
electronic home or "e-home." Clearly, the intention in building
this home is to showcase what may become available, sooner or
later, to the general public.
[0190] Therefore, imagine the complexity of services that will
become available within the next 5-10 years when e-Home services,
ranging from new types and forms of entertainment to new and
improved personal services become available to the general public.
The current list of options in the area of electronic services and
entertainment will multiply as new vendors enter the market. At
that point, faced with a myriad of multiple product, service, and
vendor options the consumer of these services will be inundated
with an overwhelming array of choices.
[0191] Using the service planning method described herein, the
consumer will submit a confidential list of preferences to the
cybermediary which will return a list of service templates to the
consumer that match the submitted criteria. An example of such a
service template is described in FIG. 1F with regard to e-services
and in FIG. 1G with regard to the selection of multiple charitable
organizations. In choosing a service template, as opposed to
researching, contacting and contracting with individual vendors,
the consumer saves time and money while, at the same time, choosing
templates tailor made to suit their own individual preferences and
lifestyles.
[0192] Utilizing the existence of a central website connected to a
central database which functions as a `cybermediary` between all
parties, the invention serves to coordinate all event planning
functions. Event organizers will benefit from access to all event
related services, goods and payments in one convenient
location.
[0193] Briefly, the knowledge template or event engine contains
much or all of the information and knowledge of processes necessary
to reconstruct an event. In a representative operation, event
organizers will proceed as usual to plan their weddings. Once they
have put together a wedding package that includes the photographer,
the caterer, the florist, the musician, band, and all the rest, a
database file or datamart is created on-line which will list all
their preferences and all their vendors.
[0194] New event organizers will search the database and try to
find a (wedding) knowledge template (or "wedding template") that
meets their needs based on specified parameters, for example,
location, budget and other factors. The database will allow access
not only to wedding planning information, but to actual views and
reviews of the affair as well. If the couple sees exactly the type
of wedding that they have in mind, they further examine the
photographs, recordings, comments and other online mementos from
that particular wedding template. If they decide that is the type
of wedding template that meets the needs of their own intended
wedding, then, for a fee, that template information will be
released to them, and with their approval, the cybermediary will
arrange for the date and time to replay that wedding template with
all of the required vendors.
[0195] In this manner the existing wedding template will
successfully propagate itself over and over again utilizing, with
minimal variations, the same vendors the same people who did the
previous wedding using the same wedding template.
[0196] In addition, the present invention allows several classes of
participants, including, event planners, guests and vendors to give
feedback and comments regarding a particular event. This will allow
future users more options with more useful and relevant
information. In addition, each individual information or knowledge
template can be linked with similar events as well as with vendor
sites for additional information and feedback.
[0197] In its basic form, the event engine or knowledge template
should contain, at a minimum, several or all or the following
information elements:
[0198] Time, place and number of guests at the event;
[0199] List of vendors that performed work at the event;
[0200] Breakdown of total costs for the event listed by
vendor--including price per guest;
[0201] Breakdown of total costs for the event listed by
category--including price per guest;
[0202] Minimum and maximum number of guests--including price per
additional guest beyond minimum;
[0203] Photographic, audio, or video recordings of the event,
whether in digital or analog form;
[0204] Comments by the consumer regarding the quality or nature of
the services performed;
[0205] Religion and/or culture;
[0206] Wedding colors
[0207] Wedding Style (formal or informal).
[0208] A list of vendors will include, but will not be limited to,
several or all of the following service providers:
[0209] 1. Reception Sites
[0210] 2. Florists
[0211] 3. Photographers
[0212] 4. Videographers
[0213] 5. Entertainment
[0214] 6. Musicians
[0215] 7. Transportation
[0216] 8. Invitation/Calligraphers
[0217] 9. Jewelry Stores
[0218] 10. Travel Agencies
[0219] In the case of a kitchen renovation project the knowledge
template should contain, at a minimum, several or all or the
following information elements:
[0220] A diagram or photograph of the original kitchen;
[0221] A diagram or photograph of the new kitchen;
[0222] List of contractors that performed work project;
[0223] Total cost of project;
[0224] Breakdown of total costs for the project materials;
[0225] Breakdown of total costs for the project listed by
contractor;
[0226] Comments by the consumer regarding the quality or nature of
the work and services performed.
[0227] An example of a kitchen renovation template is shown in the
combination of FIGS. 1H, 1I, 1J and 1K and FIGS. 25-30. FIG. 1H
describes and evaluates vendors who performed specific services.
FIGS. 1I-1K list pricing information for merchandise purchased.
FIGS. 25-30 show different views of a kitchen renovation
design.
[0228] In another embodiment, the event planning method and system
in accordance with the invention will be designed to facilitate the
sharing of wedding plans and desired services among registered
users with the intent to allow shared access and payment
obligations to the same service (and a possible basis for
negotiating a reduced rate). If, for example, two brides desire the
same wedding hall or church or tent rental at different times on
the same day, then the use and expense involved in the rental fees,
decorating expenses and other fees may be shared. It is conceivable
that two couples may even share a facility at the same time in
order to obtain a level of service that they could not afford
individually, as would occur in obtaining an exclusive wedding
hall, or, alternatively, in order to save money. Another embodiment
would allow vendors to modify the price of services or rentals,
such as the fee for a wedding hall with time if it became apparent
that demand for such usage was going up or down. This last
embodiment would apply for example, in a case where no usage is
anticipated a month prior to a given event, the vendor or supplier
may allow significant discounts.
[0229] This would in operation apply the Revenue Management Systems
(RMS), commonly utilized in the airline industry to optimize their
revenue per flight, to the event planning and wedding industry. RMS
has not yet been applied to the event planning industry, in
general, or to the wedding industry, in particular. RMS, applied to
the event planning and wedding industries will result in
potentially greater usage of resources for vendors as well as
potentially increased savings for couples.
[0230] The event planning process guarantees payment to the vendor
because payment, either partial or full, is already held by the
cybermediary before the transaction with the vendor is completed.
Provisions would be made to prevent refunding of this payment upon
commitment by the vendor to deliver the goods and/or perform the
services. This renders the event engine system attractive to the
vendors.
[0231] An important benefit of the invention is that it allows the
consumer of services to benefit from the time and energy previously
expended by another consumer or bride in finding the best possible
service. The consumer may search for the highest quality, lowest
price, most convenient location or whatever quality or qualities
that the consumer finds attractive in a vendor. After the services
have been successfully performed, the consumer may sell the
information that she has acquired as a knowledge template. Others
may use this knowledge template, either as is or in a modified
form, to purchase the same or similar service for their own
needs.
[0232] The use of an event engine or knowledge template fulfills a
specific need existing in the current wedding marketplace in a new
and non-obvious way. The current wedding marketplace is highly
fragmented. It is also often a very geographically regionalized
marketplace. Many industries also converge during the wedding
process. For example such industries as reception venues, florists,
photography, musicians, transportation, printers and designers,
jewelry, travel, hospitality, clothing, and more are all relevant
to this space.
[0233] This fragmentation by industry, vendor, region and a host of
other factors creates a major headache for the negotiation and
payment procedures that are involved in coordinating such a
complicated endeavor. It also creates problems for vendors who must
negotiate, service and bill multiple parties. The invention thus
has an express purpose to simplify this complex process for all
involved parties.
[0234] This fragmentation also creates frustration for both vendors
and couples since for each wedding the process of vendor
solicitation must be created over and over again. Typically, a
couple negotiates with between ten and fifteen separate vendors,
services and retailers for their wedding. Meanwhile, vendors are
continually striving to differentiate themselves in the marketplace
to attract the next generation of wedding couples. This is due to
the fact that product and vendor loyalty is less relevant in a
market that caters to once-in-a-lifetime event. These processes of
vendor hunting and couple searching are constantly being
reenacted.
[0235] The invention simplifies this situation by streamlining the
entire process. It also provides vendors with a straightforward
means of differentiating their products or services to the bride
and groom (the event organizers).
[0236] The invention is also designed to provide new income sources
to couples, such as selling and consulting revolving around the use
and application of a particular knowledge template or event engine
to recreate their wedding. This may also provide newly wed couples
and other event planners with additional sources of revenue.
[0237] As mentioned above, the service planning method and system
as applied to the searching for and acquiring of e-services (such
as an electronic home or "e-home" services), takes the concepts of
recommendation engines and choiceboards and applies them in a novel
way to the realm of electronic services planning.
BRIEF DESCRIPTION OF THE DRAWINGS
[0238] The following drawings are illustrative of embodiments of
the invention and are not meant to limit the scope of the invention
as encompassed by the claims.
[0239] FIGS. 1A and 1B are lists of goods and services associated
with a wedding with an indication of the traditional payor.
[0240] FIGS. 1C and 1D are wedding planning checklists itemizing
goods and services for a wedding with an indication of the time
frame for procuring them.
[0241] FIG. 1E shows a sample result from a search of wedding
templates.
[0242] FIGS. 1F and 1G show sample results from a search of service
templates.
[0243] FIG. 1H shows a listing of vendors and pricing for a kitchen
renovation template.
[0244] FIGS. 1I, 1J and 1K are material costs for a kitchen
renovation.
[0245] FIG. 2A is a flow chart of a traditional registry system
e.g., a bridal registry system.
[0246] FIG. 2B is a flow chart of a traditional event payment
system e.g., a wedding planning/payment system.
[0247] FIG. 3 is a flow chart of the manner in which a database of
gifts and services is created in the interactive registry system in
accordance with the invention.
[0248] FIG. 4 is a flow chart of the manner in which a gift or
service is purchased in the interactive registry system in
accordance with the invention.
[0249] FIG. 5 is a flow chart of the manner in which a gift or
service is exchanged in the interactive registry system in
accordance with the invention.
[0250] FIG. 6 is a flow chart displaying the various options
available to a gift giver in the interactive registry system in
accordance with the invention.
[0251] FIG. 7 is a flow chart of the manner in which a gift giver
may purchase a non-listed item in the interactive registry system
in accordance with the invention.
[0252] FIG. 8 is a flow chart of the options available to a gift
giver who submits a cash gift to the interactive registry system in
accordance with the invention.
[0253] FIG. 9 is a flow chart of the manner in which the General
Fund, a database of event-related incomes and expenditures, is
created in a financing system in accordance with the invention.
[0254] FIG. 10 is a flow chart of the manner in which income is
accrued to the General Fund created in the financing system in
accordance with the invention.
[0255] FIG. 11 is a flow chart of the manner in which the financing
system in accordance with the invention matches advertisers with
targeted event organizers.
[0256] FIG. 12 is a flow chart displaying the manner in which an
event organizer submits payment requests to the General Fund in
accordance with the invention.
[0257] FIG. 13 is a flow chart displaying the manner in which the
financing system matches buyers of event related tickets, services
and supplies with providers of event related tickets, services and
supplies in accordance with the invention.
[0258] FIG. 14 is a flow chart of a traditional wedding planning
process.
[0259] FIG. 15 is a linear flow chart of the manner in which the
event organizer plans and organizes an event.
[0260] FIG. 16 is a dynamic flow chart, with feedback pathways, of
the manner in which the event organizer plans and organizes an
event.
[0261] FIG. 17 is a dynamic flow chart of the manner in which the
event organizer plans and organizes an event shown in parallel with
a flow chart of the manner in which an event organizer plans and
organizes an event utilizing the event engine, in accordance with
the invention.
[0262] FIG. 18 is a flow chart displaying the manner in which the
event organizer submits the event engine for copyrighting and
storage in an online a database in accordance with the
invention.
[0263] FIG. 19 is a flow chart displaying the manner in which the
event organizer searches the online template database for a
suitable event engine in accordance with the invention.
[0264] FIG. 20 is a flow chart displaying the manner in which the
event organizer selects event engine(s) from the online template
database and records her choice(s) in a history file in accordance
with the invention.
[0265] FIG. 21 is a flow chart displaying the manner in which the
event organizer selects optional add-one to her event engine(s) and
confirms her template selection(s) in accordance with the
invention.
[0266] FIG. 22 is a flow chart displaying the manner in which the
event organizer pays for the event engine selected in FIG. 21, in
accordance with the invention.
[0267] FIG. 23 is a flow chart displaying the manner in which event
reservations are entered into the online template database, in
accordance with the invention.
[0268] FIG. 24 shows a computer system for use in the invention,
composed of both hardware and software elements, that provides a
graphical user interface.
[0269] FIG. 25 is a schematic diagram of an eastern wall of a
kitchen renovation template in accordance with one embodiment of
the invention.
[0270] FIG. 26 is a 3-dimensional representation of an eastern wall
of a kitchen renovation template in accordance with one embodiment
of the invention.
[0271] FIG. 27 is a schematic diagram of a southern wall of a
kitchen renovation template in accordance with one embodiment of
the invention.
[0272] FIG. 28 is a 3-dimensional representation of a southern wall
of a kitchen renovation template in accordance with one embodiment
of the invention.
[0273] FIG. 29 is a schematic diagram of a top-down view of a
kitchen renovation template in accordance with one embodiment of
the invention.
[0274] FIG. 30 is a 3-dimensional representation of a top down view
of a kitchen renovation template in accordance with one embodiment
of the invention.
DETAILED DESCRIPTION OF THE INVENTION
[0275] Referring to the accompanying drawings wherein like
reference numerals refer to the same or similar elements, FIG. 3
shows a flow chart of the operation of the manner in which an event
organizer creates a database of gifts and services desired for a
specific event for use in an interactive registry system in
accordance with the invention for use as a bridal registry
system.
[0276] Initially, couples will visit the cybermediary (a website),
sometimes referred to herein as the "WWWed" website (step 23-oval
A), and view a display of existing potential categories of products
and services listed through the registry's category listings (step
24). Categories may include appliances, music, china, and caterers.
Potential products in the categories will include common wedding
gifts like toasters and tableware and common wedding services like
hall rental or DJ hire.
[0277] Thercafter, the couple will select a category (step 25) and
a list of the products and services in that category will be
displayed (step 26). A couple may be presented with the option of
filling in the name of preferred vendors within a specific service
category. The couple will then determine which gift(s) or
service(s)s from that category they will require (or want) and will
create an electronic listing with WWWed that reflects their choices
(step 27). Once entered, this information will be transferred to an
online registry database (step 28). (In the alternative, the
information could be stored in the user's computer and transferred
to the online registry database only after the user finishes
selecting products and services. Further, the user could be
empowered or authorized to download the entire menu of choices and
select products and services at their convenience off-line.) This
database will automatically reject errors and duplicates. This
process will continue to enable the couple to select another
category (step 30) or another product or service within a specific
category (step 32) and avoid duplicate choices (step 30) until they
have selected all desired categories and completed the database
(step 34). This listing can be updated by the couple at any time by
re-accessing the database and entering a unique registry code and
can be as specific or as general in each category as the couple
desire. These listings are customizable by the couple, or user, in
any number of ways. Couples may choose to limit the kind of
purchases or gifts that guests can purchase for them through the
registry, such as limiting gift options only to cash gifts or only
to consumer-products wish-list gifts. Couples may determine the
type of specialized products or services that they want or require
to reflect their needs, such as the special requirements of Indian
weddings or Islamic weddings or weddings in Alaska or on a tropical
island, or within a certain price spectrum. Only luxury gift items,
for example, can be listed if the couple so desires.
[0278] This electronic listing will be imported into the registry
system (step 36-oval B), which will then function as either a
product directory, a comparative price-shopper, or an auction-house
for each of the products or services specified with relevant
wedding vendors. The end result will be a listing of all the
relevant wedding vendors for each product or service, typically
ranked by price.
[0279] Couples will also have the option to allow other couples in
their geographical area to view selected information regarding
their wedding service preferences. This will allow couples to share
in the expense of wedding services in the event that the other
couple(s) plan to have their wedding during the same time or the on
same day.
[0280] When appropriate to the product or service at hand, the
registry will function as a simple product directory or catalog.
The registry will generate an updated listing of all relevant
products or services, their vendors, their product information and
prices for the category in question. It is then up to the couple to
decide which item is best suited for them.
[0281] When appropriate to the product or service at hand, the
registry will function as a comparative price-shopper. A computer
program known as a `bot` will search vendor sites on the Internet
for the product in question. It will then generate a list for the
couple of the products available, their vendors, links to product
information and product prices. The listing will be ranked by
price. Couples can either choose to manually pick amongst the
vendors on the list themselves or have the registry automatically
select the product in question from the vendor who lists at the
lowest price.
[0282] When appropriate to the product or service at hand, the
registry will function as an online auction. Vendors will make bids
under the relevant product categories to compete for the lowest
price. Whichever vendor bids at the lowest price will receive the
purchase order from the registry at the time of payment.
[0283] For all processes, payment to each vendor will commence
either whenever a guest chooses to buy the gift in question or
whenever the couple chooses to buy the gift in question. If neither
the guest nor the couple end up buying the gift in question, the
listings are erased with no compensation given to the vendors.
[0284] For all processes, the registry and its operator, e.g.,
WWWed, will remain an impartial intermediary between the vendors
listed and the user, e.g. the couples, the registry will always
list vendors for free. The Reverse Registry will not discriminate
against certain vendors unless there is a valid and logical reason,
such as a record of poor products or service.
[0285] With reference to FIG. 4, the list of products and services
is represented at step 38 and can be viewed by the event organizer
whenever desired by visiting the website at which the list is
maintained. The cybermediary has several options available to match
the listed products and services with providers. As noted above,
one option is to contact enlisted providers to obtain bids (step
40), or only specific selected providers as determined by the event
organizer. Another option would be to use a "bot" to obtain the
identification of an Internet merchant offering the product or
service at the lowest price (step 42). The lowest bid or price
obtained by the "bot" is then stored in association with the list
of products and services (step 44) and can be shown to the event
organizer (step 46).
[0286] Couples or the event organizer will notify guests of the
Internet location of the registry. The registry will provide for
differentiated access to registry information to couples, guests
and vendors. Using, for example, separate user names and passwords,
the registry will provide a custom website containing information
appropriate for the individual couple, guest and vendor.
[0287] At their leisure, guests will visit the registry and view a
list of potential gifts corresponding to the couple's wish-list as
well as suggested retail prices of these gifts (step 45). The
suggested retail price will invariably be a price greater than the
lowest price bid by a provider or obtained through the use of a
bot. The suggested retail price may also be a fixed percentage
above the lowest price or a fixed amount above the lowest price. If
a couple has specified only monetary donations, no gift options
will be listed. Otherwise, the gifts listed and their prices will
be derived from the average retail price of the gift in question on
other bridal and consumer sites.
[0288] If a guest chooses to buy one of the gifts listed (step 48),
the guest will submit payment to the General Fund (step 50), an
interactive financial vehicle for collecting and distributing all
funds related to the event. Payment will be made to the General
Fund using checks, a credit card, a debit card, or other means,
with the exact date of payment determined by the guest. In
addition, the payment method may be any currently in use for
Internet-based commerce as well as any new payment methods
developed for Internet-based commerce.
[0289] As soon as a guest chooses one of the gifts listed for
purchase, that gift is removed from the registry listing for that
couple and options will be made available to the event organizer to
confirm or exchange the gift prior to the event or prior to the
initiation of contractual obligations, whichever comes first (step
54-oval D, discussed below).
[0290] FIG. 5 shows a flow chart describing how the event organizer
may utilize the General Fund to exchange a gift or service within
the registry.
[0291] If the event organizer decides to exchange the gift or
service (step 56), depending on whether the new item is a
previously listed product or service (step 58), the event organizer
will proceed to either step 52 (for a previously listed item-see
FIG. 3) or, alternatively to step 18 for a new product or service
(see FIG. 2B). The exchange process redistributes money from the
General Fund to the products and services given the highest
priority by the event organizer. Since priorities can rapidly
change with time, this option allows the event organizer maximum
leeway in dealing with both anticipated and unanticipated
requirements prior to the actual event (step 60).
[0292] On the payment date specified, the funds will be transferred
to the General Fund (step 62).
[0293] For services, after the General Fund receives payment, a
portion of the fund can be paid to the vendor, if required, prior
to the event (step 50). The remainder of the funds will be paid on
or after the wedding day, as stipulated by contract (step 62).
[0294] For gifts, at the time of the gift's delivery, i.e., after
the event (step 60), the remainder of the actual price of the gift
as listed for the couple will be sent to the vendor (step 62).
[0295] After all payments have been made, the differential between
the actual prices paid by the General Fund and the listed retail
prices as viewed by the guests will be divided between the General
Fund and the cybermediary for facilitating the transaction through
the registry system (step 64).
[0296] FIG. 6 shows a flow chart describing the options available
to the gift giver within the registry.
[0297] The gift giver has several options in choosing to give a
gift (step 66). The gift giver has the option of giving a listed
gift (step 56) or unlisted gift (step 74). The gift giver also has
the option of choosing to give a cash gift as an alternative or in
place of a gift specified by the event organizer (steps 68, 70 and
76). In the event that the gift giver chooses to give a cash gift
(steps 68 and 70) money is transferred directly to the General Fund
account without stipulation as to the use of those funds. Such
funds may be spent simply as the couple sees fit (step 72). If the
gift giver chooses to give a gift which is not on the list, i.e., a
non-listed gift, then they are directed to the menu of choices for
selecting a gift in FIG. 8 discussed below.
[0298] FIG. 7 is a flow chart describing the options available to a
gift giver who submits a cash gift (including a check, credit
transaction or e-credit transaction) to the interactive registry
system in accordance with the invention.
[0299] Alternatively, as described in FIG. 7, a cash gift may be
given in a complex fashion in accordance with the specifications of
the gift giver, allowing flexibility in the way in which funds are
given and in the way in which they are spent. Funds may be given in
installments (steps 78 and 80), specified towards certain general
expenditures or categories of expenditures (steps 82 and 84), or
given with the requirement of other custom stipulations (steps 86
and 88). The gift giver can be notified of the gift(s) or
service(s) purchased with their contribution to the General Fund
account (step 90). As soon as the gift giver decides upon a cash
gift, the guest will pay that amount in accordance with their
stipulations to the General Fund account using checks, a credit
card, or a debit card with the exact date of payment determined by
the gift giver (step 90). The payment method may be any currently
in use for Internet-based commerce as well as any new payment
methods developed for Internet-based commerce. The event
organizer's account will be credited with the gift giver's payment
on the payment date specified by the gift giver.
[0300] FIG. 8 is a flow chart describing how a gift giver may
select a non-listed item in the interactive registry system in
accordance with the invention, i.e., an item which is not on the
list presented to the gift giver (from step 74-oval F in FIG.
5).
[0301] The interactive registry system, as described in FIG. 7, is
also designed to enable the gift giver to choose to give an
unlisted gift to the event organizer (steps 73 and 74) (i.e., a
gift which the event organizer has not listed). In this case, the
guest may browse the product categories of the registry system,
i.e., product categories at the cybermediary's website (step 20),
and use the registry's comparative-shopping and directory-listing
processes (steps 22, 92, 94, 96, 98 and 100) in choosing the gifts,
but the actual price of the items in question will be blocked from
view. Only the suggested retail prices of such items will be
posted. The Reverse Registry will automatically block or warn the
guest against purchases that overlap with previously bought gifts
on the couple's wish list (step 96). If a guest decides upon an
item for purchase, the process would follow the same steps as set
forth above.
[0302] Behind the scenes, out of view of the guests, the product
listings for each item are available for browsing at any time by
the wedding couple (step 46-FIG. 4). The wedding couple and/or
event organizer has the choice of making very specific product
decisions themselves or letting the registry find them the best
price for each consumer item. As long as the wish list item in
question has not yet been purchased by a guest, the couple may also
alter the parameters of any gift listed. The couple may search for
non--"wish list" gift registry related items using the registry as
well. They may search for and purchase any product or service that
relates to weddings in any way. This includes hall rental,
musicians, mortgages, travel arrangements for the honeymoon, etc.
They may also share this information, on a limited basis, with
other couples in their area in order to share expenses.
[0303] After all the gift givers have paid for their gifts by
transferring funds into the General Fund account, the couple's
registry account will have been credited with commissions from
several guest purchases and/or cash gifts from certain guests. The
couple can then decide to use these funds to buy further items
through the registry or, after all obligations to pay for gifts and
services have been met, withdraw the funds for use towards
non-registry expenses. However, if funds were given to the couple
by a guest and stipulated for use towards certain tangible ends
that could easily and logically be obtained through the registry,
such as a home stereo or toaster, then the couple would be required
to spend the designated funds on the designated item through the
registry. Incentives for spending the funds using the registry
system could be offered. General, non-specific stipulations of the
gift giver may be left to the good faith of the event
organizer.
[0304] The event organizer may continue to use the registry for
continued event related items such as wedding-related purchases or
for general requirements for as long as required or as long as the
General Fund account holds a positive numeric monetary value.
[0305] There are numerous advantages of the interactive registry
system described above, for all of the parties involved.
[0306] With respect to value for the vendors, the registry business
process will be useful for vendors by specifically linking them
with interested and willing customers. This saves vendors time and
money in other operational areas, such as traditional
advertising.
[0307] The registry described above also saves vendors time, money
and frustration in contract negotiations, particularly for
services-related vendors. A pre-arranged contract and its clauses
can be arranged for any wedding services-supplier, such as a
musician or a rented hall, such that these additional clauses do
not have to be renegotiated or explained to each new client. A
standard contract and arrangement will apply for each client
solicited through the registry.
[0308] The registry's website also effectively acts as advertising
for these vendors within their niche product area. Advertising has
traditionally been an expensive and problematic area of operations
for most wedding vendors because of the lack of any centralized
wedding-related directory. The registry system solves many of
wedding vendors' most common problems, e.g., how to easily and
inexpensively find new customers, how to easily and inexpensively
promote the products or services in question, and how to easily and
inexpensively promote the products or services and find new
customers in new markets
[0309] Through the registry system in accordance with the
invention, vendors compete through various means for the couple's
business. If a vendor were to receive an order through the
registry, they would then be required to pay a pre-negotiated
percentage-based commission on any revenues they acquire to the
cybermediary. If they receive no additional sales, they pay no
commissions. Any lessening of profit margins that may result from
revenues gained through the registry auction or price-shopping
systems and commissions will be offset by increased volume of
sales. Furthermore, the registry will allow small local vendors
national exposure which will help them attract couples outside the
immediate geographical area who may be attracted to unique
services, high levels of service or low pricing.
[0310] Vendors also have the assurance that they will be paid in
full and on time, since each purchase through the registry can only
take place with the appropriate funds available through the
cybermediary. Vendors are thereby likely to encounter fewer
payroll, legal or banking problems and fewer returns.
[0311] With respect to value for the couples, the registry offers
value for couples by providing them with virtually unlimited
product and vendor selection and several methods of comparative
shopping, whether by price or other factors.
[0312] The process also gives the couples as much or as little
involvement in the specifics of gift-selection as possible. Couples
can choose to specify exact makes and models and oversee each
purchase personally, or they can choose broad categories and have
the registry's comparative system determine the best options from
within those categories.
[0313] The registry also offers a centralized source for
researching product and vendor-related information, including
feedback and comments from earlier couples. This information and
the product listings generated by the registry are independent and
are not in partnership with the cybermediary in any way, save for
commission fees on revenues generated. The cybermediary's
impartiality to its vendors is essential in maintaining the trust
of couples and guests.
[0314] The registry's operation greatly simplifies and streamlines
the process of wedding planning by allowing one centralized
mechanism for negotiating and comparing the products or services of
many vendors. Rather than deal with dozens of vendors, a couple can
now deal exclusively with the registry and the cybermediary. The
registry acts as an impartial wedding consultant, helping to weave
all the disparate pieces of wedding planning together.
[0315] The registry's operation will make the selection of wedding
service providers from far away locations much easier, thus
allowing the planning of "destination weddings" to be less time
consuming and less costly to the couple.
[0316] The registry's operation will facilitate price comparison
information. Pricing information regarding wedding gifts and
services, currently difficult to obtain, will be made more
transparent by the operation of the registry.
[0317] Couples also receive financial incentives for using the
registry, not only by finding the lowest price on any given item,
but also in commissions on goods purchased through the registry by
guests. Couples therefore have the most to gain by using the
cybermediary.
[0318] With respect to value for the guests, the registry offers
value to guests by providing them with the maximum flexibility in
gift giving. Guests can literally give anything they desire through
the registry, including, but not limited to, an item on the
couple's existing wish-list.
[0319] Guests can be assured through the registry process that
there will be no duplicate gift giving in any category. Guests can
choose to give monetary donations if they desire, or stipulated
monetary donations targeted towards specific purchases, or even
anonymous donations.
[0320] Other elements of the interactive registry system may or may
not be subject to the same type of auction process or bot
comparative-shopping process described above. The registry system
may be used for any client (couple and guest)--vendor/retailer
exchange in the realm of weddings, and as such the specific process
of intermediation or `Cybermediation` between parties may change as
is most relevant for the service or product in question.
[0321] The auction or comparative shopping model might be the most
appropriate method for negotiating between several vendors for
common wedding gifts like blenders or toasters, especially if the
model number and make are specified by the couple. However, the
open-ended nature of the registry system allows for the guests to
give unspecified items or pure cash gifts, and the registry system
model can be applied to other purchases that the couple may need
for their wedding aside from guest-related consumer goods. One of
the unique characteristics of the registry business process is that
it is not solely limited to `gift registry` purchases as per
traditional gift registries.
[0322] For example, imagine a guest chooses to give $1000.00 to the
couple towards the cost of renting the wedding hall. Alternately,
the couple supplies their own funds towards the hall rental. Either
way, the process of seeking out a hall, comparing different options
of various halls and deciding upon a hall can still be done through
the registry process. However, since the process of choosing a hall
is much more subjective, with many more variables involved in the
decision process than simple price-shopping, the process employed
by the registry to list and comparison shop between the hall
options must thereby also change. Perhaps in such a case, simple,
unranked directory-style listings of the different halls and their
best available rental rates will be made available through the
registry to the couple, and it will be at their discretion to
choose between the listings, regardless of price or other
variables.
[0323] The application of the interactive registry system to the
services sector will provide the greatest value for couples, as
services have the most discretionary pricing methods and are also
the hardest to negotiate because of the many variables involved in
each case. Using the interactive registry system, the terms of
negotiation for the service in question will be clearly stipulated
within the vendor's listing or bid, which will benefit both the
vendor and the client.
[0324] No matter what the purchase, whether it is a product or a
service, or who is paying for the purchase, whether it is the guest
or the couple, or the method of intermediation between vendor and
buyer used, whether it is auction, comparative price-shopping or a
simple directory listing, the interactive registry business process
will still be the method whereby the transaction between the vendor
and the client (the couple and the guests) was initiated and
fulfilled. The invention can thus be applied as an intermediary
between any wedding-related product or service and any user or
client.
[0325] In view of the foregoing, the interactive registry system in
accordance with the invention provides significant advantages. The
registry is both necessary and useful because it is based on the
principles of flexibility, scalability, simplification, and
user-based rewards. As a proposed one-stop vertical shopping source
for weddings, the registry allows all parties involved in the
wedding process maximum flexibility and options in the
commerce-related decision-making process, whether it is the couple
deciding upon the gifts to be given or services solicited, the
guests giving the gifts, or the vendors deciding their terms of
service or consumer sales. Guests can give monetary gifts through
the registry, for example, for the first time. It also allows
maximum flexibility in choosing the appropriate intermediary
process between couples and vendors, whether it is an auction,
directory listings or automated price-based comparative
shopping.
[0326] The registry is scalable to meet the changing dynamic of
each wedding party and the global wedding industry. The registry
system can easily accommodate as many couples, guests, vendors and
comparative shopping or listing methodologies within the registry
format itself as there is a demand for. The registry can also be
applied to the purchase of other wedding-related products or
services not associated with a traditional wedding gift registry,
such as hall rental or mortgage-shopping.
[0327] Further, the registry greatly simplifies the process of
planning and negotiating the elements a wedding for all parties
involved: the couples, the vendors and even the guests. Couples no
longer have to hunt out each supplier in the wedding equation
independently and negotiate individually with these vendors.
Similarly, wedding vendors no longer have to continually solicit
new couples for new business, except to the extent they have a
listing through the registry. Guests can be almost guaranteed that,
if they use the registry, no matter what product or service they
buy for the couple, it is not duplicated by another guest.
[0328] Yet another advantage provided by the registry is that it
offers tangible economic rewards, potentially to all users. The
couple receives monetary commissions on all gifts purchased through
the registry, as well as the benefit of the lowest price on any
item purchased. The vendor increases its volume of business and is
also able to stipulate the terms of his or her own sale as per the
going market rate in that sector. The guest is never charged more
than the going retail rate in the wedding registry business for any
consumer item, and could conceivably be charged less.
[0329] The interactive registry system described above differs from
existing registry, systems, e.g., the traditional bridal registry
system described above, in that it is essentially the reverse of
the traditional registry process. The traditional wedding registry
is vendor-based: one vendor's modus operandi serves as the central
wedding source and process for all guests and the couple. The
registry system in accordance with the invention inverts that
relationship such that the couple's desires, via the cybermediary,
serves as the central driver and source for all guests and
vendors.
[0330] As a result, the registry gives tangible economic benefits
back to the couple. A traditional wedding registry funnels all
economic surplus back to the vendor.
[0331] In light of the reversal of the traditional registry
process, the registry in accordance with the invention allows
multiple vendors to compete for each couple or purchase. A
traditional registry has couples and guests vying for the products
or services of one vendor.
[0332] Furthermore, the registry in accordance with the invention
allows for total scalability. The traditional wedding registry is
limited by the capacity and abilities of a single vendor. The
registry in accordance with the invention can also be applied to
traditionally non-registry related purchases, such as mortgages or
wedding hall rental. A traditional registry cannot.
[0333] It is recognized that the Internet is currently used in
bridal registries. Indeed, there are several online bridal
registries and bridal service groups operating in the domain of
e-commerce. Some of the most major examples include (some are
listed by their websites):
[0334] WeddingChannel.com
[0335] The Knot.com
[0336] Wedding411.com
[0337] ModernBride.com
[0338] 1800Wedding.com
[0339] However, none of the existing sites are attempting to create
an interactive, reverse bridal registry system as described
above.
[0340] WeddingChannel.com, theKnot.com, and ModemBride.com serve
essentially as traditional gift, registries that function through
strategic partnerships with specific wedding vendors. They do not
comparative price-shop or offer vender-impartial listings. As in a
traditional registry system, all economic benefits are retained by
the vendors themselves. They are neither flexible nor
scaleable.
[0341] Wedding411.com attempts to provide vendor listings to
couples, but operates through existing database listings rather
than the constantly refreshed listings generated by a comparative
shopper or auction process. These listings are also product or
service-specific, and Wedding411.com does not attempt any level of
cybermediation or economic rewards system. Essentially, the online
registry process is not scaleable and does not attempt the same
process of cybermediation.
[0342] 1800Wedding.com attempts a similar limited process of
cybermediation, but does not utilize the same flexibility of
listings, vendor-solicitation or couple-based user rewards.
Essentially, their online registry process is not scaleable and
reflects traditional vendor-based processes.
[0343] A primary difference between other online registry processes
and the invention lies in the scaleable economics of the business
process itself The invention generates a commission for its
operator, in this case the cybermediary, through vendor-purchaser
intermediation that can be effected through any number of means:
through auction, through comparative price-shopping or through
directory-style listings, or other as-yet unknown comparative
listings methods. The registry system in accordance with the
invention also channels commissions back to the user, e.g. the
couple, though its use.
[0344] By contrast, traditional bridal registries generate revenue
through partnerships with a limited number of vendors and through
advertising from a limited number of vendors. That renders them
biased and partial, whereas the cybermediary used in accordance
with the invention will list vendors as an impartial intermediary,
possibly for free.
[0345] Essentially, traditional registries are vendor-based and not
couple or user-based in their economic structure. They are also not
scaleable beyond the gift giving element of weddings. The invention
is a scalable business process that is flexible, customizable and
user-driven.
[0346] It is recognized that selected industries use Internet-based
intermediation between vendors and users that is commission-based
rather than vendor-partnership or advertising-based. An existing
example of such a system can be found in non-wedding related
industries such as construction with the website ImproveNet.com.
However, this process has yet to be applied to the complex and
highly fragmented wedding-industry marketplace. As well, the
commission-based revenue model is not what makes the business
process novel and unique. It is only one facet of the registry
system in accordance with the invention.
[0347] The registry in accordance with the invention is thus novel
and unique through its unique application of several existing
business processes into the wedding marketplace and its inversion
of the traditional wedding registry business process.
[0348] Among other important aspects, the registry system in
accordance with the invention is couple or user-based in its
methodology. A traditional registry is vendor-based. This
user-based functionality has never been attempted in the wedding
marketplace before.
[0349] The registry system in accordance with the invention is
based on the principle of vender-impartial listings that are meant
to most benefit the couple, or user. A traditional registry cannot
be vendor-impartial.
[0350] The registry system in accordance with the invention
generates scaleable monetary commissions, or user-based rewards,
for its users. This user-based reward system has never been
attempted in the wedding marketplace before.
[0351] The registry system in accordance with the invention allows
for monetary contributions by guests for later gift-purchase by the
user. This is an inversion of the traditional registry process,
whereby the guests are only allowed to purchase gifts already
stipulated by the user.
[0352] The registry system in accordance with the invention is
dynamic and constantly updateable. Its listings are generated `on
the fly` using either a bot for comparative shopping or listings or
an auction process. This type of dynamic and updateable listing has
never been attempted in the wedding marketplace before.
[0353] The registry system in accordance with the invention is
scaleable and flexible. It can be applied outside the sphere of the
traditional registry, towards purchases of other wedding-related
products or services. Also, it can encompass virtually unlimited
numbers of gifts, vendors, or products and can accommodate
virtually unlimited numbers of couples, vendors or guests. This
type of scalability and flexibility has never been attempted in the
wedding marketplace before.
[0354] Finally, the registry system in accordance with the
invention is customizable and reflects the preferences of the user.
Items available for purchase by the guests or the types of products
listed through the registry are solely based on the user's wishes.
A traditional registry reflects primarily the preferences of the
vendor.
[0355] Reference is made above to a General Fund account (steps 50,
62, 72, 90 and 100). The creation of a General Fund account can be
used for applications other than in conjunction with the
organization of the receipt of monetary gifts and payment for
services for a wedding.
[0356] As described above, the financing system in accordance with
the invention allows event planners, in general, and brides and
grooms, in particular, to focus on the event planning process
without becoming intimately involved in the mechanics of collecting
cash gifts and paying vendors. In addition, the financing system
allows for new forms of revenue generating products and services,
such as advertising and broadcast rights, to help finance such
events. Using the financing system, these additional sources of
revenue are integrated seamlessly into the event planning
process.
[0357] However, the financing system can be used is a much broader
manner in the planning of an event, including events in which gifts
are not usually given by guests. Using the financing system in
accordance with the invention, it is possible to simplify the event
planning by providing an intermediary with predetermined objectives
and functions between service and good providers and the event
organizer.
[0358] Generally, the financing system in accordance with the
invention transforms the financial aspects of the event or party
planning process by creating an on-line clearinghouse linking event
organizers (corporate event planners, brides and grooms), gift
givers (guests, employers), and vendors (financial institutions,
advertisers and service vendors) through a novel on-line
marketplace concept that offers unique benefits and incentives to
all involved parties. Essentially, the financing system allows for
a wide range of financial flexibility for event organizers, allows
a greater diversity of giving options for gift givers, and opens
novel advertising venues for vendors.
[0359] Referring to the accompanying FIGS. 9-13 wherein like
reference numerals refer to the same or similar elements, FIG. 9
shows a flow chart of the manner in which the General Fund, a
database of event-related income, cash gifts and expenditures, is
created in accordance with the invention.
[0360] Initially, event organizers (couples) will visit the
cybermediary (a website), sometimes referred to herein as the
"WWWed" website for the purpose of opening a general fund account
(step 224). The site will allow planners a choice (step 226) of
selecting and modifying and completing a pre-existing template
(step 228) consisting of common choices for the general fund, or,
alternatively creating a completely new template (step 230). The
new template will describe the types of cash gifts and payment
options that the event planner will accept as well as preferred and
desired income options elected by the event planner. A display of
existing potential categories of options will be listed. These
categories include, but are not limited to acceptable types of cash
gifts, vendors who will be given guaranteed payments from the
general fund, types of advertising and broadcast rights options, as
well as corporate gifts and corporate matching funds, if available.
The information, once completed, will be transferred to the general
fund database (step 232). The general fund account will then be
available to collect gifts, savings and income as well as to pay
expenses (step 234) at that point in time.
[0361] FIG. 10 shows a flow chart of the manner in which income is
accrued to the financing system in accordance with the invention.
Income from multiple sources such as gifts and donations (step
236), an event registry (step 238), loans (step 240), advertising
revenue (step 242), personal savings (step 244) and other forms of
event-related revenues such as from the sale of broadcast rights to
the event (step 246) are collected and processed by the general
fund (step 248). The event registry may be as described above with
reference to FIGS. 3-8.
[0362] FIG. 11 shows a flow chart of the manner in which the
financing system matches advertisers (or other service providers)
with targeted event organizers in accordance with the invention.
The event organizer lists her preferences with regard to the amount
and type of advertising that is acceptable at a particular event
(step 248). The event organizer also preferably submits data
concerning the guests, e.g., the demographic makeup of her guests
(step 250). This information is then transferred to a database
(step 252). The advertiser (or other service provider) also submits
a list of preferences (step 254) and target demographics (step 256)
to a common database (step 258). The information from both the
advertiser (or service provider) and the event organizer is then
pooled and matched in a central database (step 260). If a match is
found the advertiser may prepare a contract (step 262) to present
to the event organizer (step 264) to accept (step 266) and sign
(step 270). Both the advertiser as well as the event organizer may
decline (step 268) prior to signing of the contract. The contract
may be a standard form contract used by the financing system. Once
the contract is signed the general fund (step 272) is set to
collect income from the fees generated by advertising, broadcast
rights or other services.
[0363] FIG. 12 shows a flow chart displaying the manner in which an
event organizer submits payment requests to the general fund
account in accordance with the invention. When the event organizer
or other approved agent requests payment from the general fund
account (step 274), the payment request is first screened for
possible restrictions (step 276). If restrictions have been set up
for a particular account, then the general fund will request the
event organizer to modify the request to meet restriction
requirements (step 278). If no restrictions have been set up or if
the restrictions have been met for a particular request, then the
request is passed to the general fund database (step 278) and
payments will be processed for event-related expenses (steps 280
and 274), such as payments for services, loans, or other
event-related expenses. The event organizer may continue to use the
general fund for financial management as long as the general fund
account holds a positive numeric monetary value.
[0364] FIG. 13 shows a flow chart displaying the manner in which
the buyers of event-related tickets, services and supplies are
matched with providers of event-related tickets, services and
supplies in accordance with the invention. The buyer lists
preferences such as the desired date, time, acceptable price range
and type of event (step 282). This information is then transferred
to a database (step 284). The provider also submits data concerning
the availability of tickets, services or supplies with regard to
date, time and location (steps 286 and 288). The information
submitted in steps 284 and 288 is then pooled in a common database
for comparison and matching (step 290). If a match between the
buyer and provider is not found (step 292), the buyer is allowed to
revise the list of preferences in order to get a match (step 282).
The provider may revise their submitted data at any time prior to
acceptance of a contract based on proffered tickets, services or
supplies. If a match between the buyer and provider is found (step
292) an offer is presented to the buyer to review (step 294). If
the buyer declines the offer, the buyer is allowed to revise her
list of preferences (step 282). If the buyer accepts the offer
(step 296), payment is made (steps 298 and 300). All payments are
processed by means of the administration of the general fund
account (step 300).
[0365] The financing system utilizing a General Fund account offers
unlimited options to all parties: the event organizer, the guests,
and the vendors. The invention will allow WWWed to function as a
`cybermediary` between all parties, providing convenient access to
all bills as well as new sources of income for the event organizer,
an efficient means of giving cash gifts and payments to guests, and
guaranteed payment options for vendors. More specifically, event
organizers will benefit from access to all event related bills and
services in one convenient location. Guests will benefit from the
expanded options and convenience when giving cash gifts.
[0366] Vendors will benefit from increased confidence that bills
will be paid in a timely fashion. Furthermore, another advantage is
that the invention is scaleable such that it can encompass new
processes and potentialities. Such options include new methods for
developing event related income, new sources of event related
financing as well as the permission marketing related benefits that
become available to extend the life and usability of the financing
system to other post-event financing such as mortgages and home
loans. All are described below.
[0367] The financing system thus would fulfill a specific need
existing in the current wedding marketplace in a new and
non-obvious way. The current wedding marketplace is highly
fragmented. It is also often a very geographically regionalized
marketplace. Many industries also converge during the wedding
process. For example, such industries as reception venues,
florists, photography, musicians, transportation, printers and
designers, jewelry, travel, hospitality, clothing, and more are all
relevant to this space. This fragmentation by industry, vendor,
region and a host of other factors creates a major headache for the
negotiation and payment procedures that are involved in
coordinating such a complicated endeavor. It also creates problems
for vendors who must negotiate, service and bill multiple parties.
The General Fund is an invention with the express purpose to
simplify this complex process for all involved parties.
[0368] Use of the financing system will also provide new income
sources to couples, such as selling advertising and broadcast
rights to their wedding. This provides brides and grooms with
additional sources of income to pay for their wedding.
[0369] For advertisers, this provides a new and convenient means of
access to a much sought after demographic group--newlyweds, their
friends and their family. Newlyweds between 20-40 account for a
great deal of purchasing power before, during and after their
wedding. This group accounts for a significant share of purchases,
for example of new furniture and housing. Certainly advertisers
would jump at the chance to reach this market.
[0370] For vendors, the financing system provides for direct
payment to the vendors on behalf of interested and willing
customers. This saves vendors time and money in other operational
areas, such as delayed payments and bill collection procedures. The
financing system also saves vendors time, money and frustration in
contract negotiations, particularly for services-related vendors. A
pre-arranged contract and its clauses can be arranged for any event
service supplier, such as a musician or a rented hall, such that
these additional clauses do not have to be renegotiated or
explained to each new client. A standard contract and arrangement
will apply for each client solicited through the existence of the
financing system, e.g., through registrants at the website. The
website also effectively acts as a means for financial institutions
to gain the trust of a demographic group that can be expected to
yield a large lifetime value to the institution as well as
providing advertising for these institutions within their niche
product area. Through the financing system and its associated
website and operation in connection with events, advertisers gain
access to an easy, economical and effective means of reaching a
demographically desirable population such as newly married couples,
their friends and families. This is all done with the expressed
permission of the event organizers (brides and grooms). Advertising
has traditionally been an expensive and problematic area of
operations for most wedding vendors because of the lack of any
centralized wedding-related directory. The financing system solves
many of wedding vendors' most common problems, namely, how to
easily and inexpensively find new customers, how to easily and
inexpensively promote the products or services in question; and how
to easily and inexpensively promote the products or services and
find new customers in new markets
[0371] As to providing value to the event organizer or the couple
in the event of their wedding, the financing system offers value
for couples by providing them with a central account that
effortlessly coordinates and reconciles all event related cash
gifts, income, expenses and finance vehicles such as loans. This
saves countless hours and reduces potential event related stress
since the event organizer (couple) will have a clear and concise
picture of event related finances at all times. The implementation
of the financing system also offers a centralized source for
researching account status and practicing "what if" scenarios with
their event and post event financing. The event financing process
greatly simplifies and streamlines the process of event planning by
allowing one centralized mechanism for negotiating contracts and
paying for the products or services of many vendors. Rather than
deal with dozens of vendors, a couple can now deal solely with the
website created in accordance with the financing system of the
invention. The administration of the financing system provides for
an efficient and impartial bill payment service, helping to weave
all the disparate pieces of event planning together. Couples also
receive financial incentives for using the financing system, by
allowing new and innovative means, for example, of revenue
generated by fees from the sale of event related advertising and
broadcast rights.
[0372] As to providing value for guests, the implementation of the
financing system offers value to guests by providing them with an
easy to use and highly flexible means of providing cash gifts.
Also, guests have the security of knowing that despite the
potential chaos at the event there is no need to be concerned that
checks or cash would be lost or misplaced since the money is
transferred directly to the general fund account for the event
organizer or event beneficiary. Guests can choose to give monetary
donations on installments, or even anonymous donations if they so
desire.
[0373] In view of the foregoing, the financing system in accordance
with the invention is both necessary and useful because it is based
on the principles of flexibility, scalability, simplification, and
user-based rewards. As a one-stop integrated financial vehicle for
all event-related gifts, income, financing and contract negotiation
as well as bill payment the implementation of the financing system
allows all parties maximum flexibility and options in the
commerce-related decision-making process, be it the couple, the
guests, or the venders. It is also scalable to meet the changing
dynamic of each event and the global event industry. The financing
system can easily accommodate as many event organizers (couples),
guests, vendors and advertisers or other interested parties for
which there is a demand. It also greatly simplifies the process of
planning, negotiating and financing the elements an event such as a
wedding for all parties involved: the couples, the vendors and even
the guests. Couples no longer have to hunt out each supplier in the
wedding equation independently and negotiate and individually pay
each of these vendors separately. Use of the financing system also
offers tangible economic rewards to all users. For example, the
couple may receive loans which utilizes expected cash gifts as
collateral. In addition, the couple receives monetary commissions
for all advertising and other event related revenues generated by
their event. This added income could be utilized by the couple to
pay for the event or for other post-event expenses.
[0374] Further processes designed to improve the ease and
efficiency of the event planning process in accordance with the
invention are demonstrated in FIG. 17. Referring to the
accompanying drawings wherein like reference numerals refer to the
same or similar elements, FIG. 17 shows a dynamic flow chart, with
feedback pathways, of the steps described in FIG. 15.
[0375] The event organizer creates an event plan (wedding) in
accordance with her objectives (step 344). If the step is completed
she proceeds to search for appropriate vendors (step 346). If this
step is completed she proceeds to interview potential vendors (step
348). If the step is completed she proceeds to select the best
vendors that meet her needs (step 350). If the step is completed
she proceeds to negotiate with each vendor to arrange for
performance, pricing and payment requirements (step 352). If the
step is completed she proceeds to sign contract(s) with vendor(s)
(step 354). If the step is completed she proceeds to pay vendor(s)
(step 356). In reality, any one of the subsequent steps can send
the event organizer back several steps (steps 358, 360, 362, 364,
366 and 368). For example if an event organizer finds out during
the negotiation stage with a particular vendor (step 352), that he
is unable to deliver the service that she requires within a
suitable time frame, quality or price, she may be required to
proceed back to search for another vendor (step 346).
[0376] This pathway is similar in this regard to a biochemical
system in which an enzyme pathway consists of several independent
enzymes or steps. When viewed as individual steps the pathway
appears to be linear. When viewed as an integrated process,
however, the pathway is seen to contain complex feedback loops in
which subsequent actions exert feedback control on prior
actions.
[0377] For example, in the case given above, the event organizer
might decide to stay with the vendor in question. Yet, in order to
do so, she may have to modify her original event plan (step
344).
[0378] Seen in this light, the event engine may be viewed as a
catalyst, a social catalyst. Just as enzymes lower the activation
energy for chemical reactions, so too does the event engine reduces
the amount of time and mental energy required to plan and create a
social event. Just as an enzyme reduces the energy needed to create
a chemical reaction, the event engine reduces the amount of steps
necessary to create a social event from many (as indicated in FIGS.
1C, 1D and 16) to few (as shown in FIG. 17).
[0379] This is demonstrated in FIG. 17 that shows a dynamic flow
chart of the manner in which the event organizer plans and
organizes an event shown in parallel with a flow chart of the
manner in which an event organizer plans and organizes an event
utilizing the event engine, in accordance with the invention.
[0380] In place of the complex series of interlinking steps
required in the traditional event planning process described in
FIG. 16, the event engine process described in FIG. 17 requires
three basic steps. In the first step (step 370) the event planner
searches relevant event engines. In the second step (step 372) the
event planner selects an unmodified or partially modified event
engine (which would typically be grouped or classified together ad
shown to the event organizer together). In the third step (step
374) the event planner purchases an event engine.
[0381] FIG. 18 shows a flow chart displaying the manner in which
the event organizer submits the event engine for copyrighting and
storage in an online a database in accordance with the invention.
Instead of actual copyrighting, an ownership interest can be vested
in the compilation of the template or event engine.
[0382] In instances when an event planner successfully plans and
organizes an event (step 376), when a professional event planner
successfully plans and organizes an event (step 378) or when a
service provider successfully plans and organizes an event (step
380) all relevant information necessary to accurately copy the
event for future use is recorded (step 382). A copyright form for
the knowledge template or event engine is completed and submitted
(step 384). All event engine information is sent to a central
database for storage (step 386).
[0383] FIG. 19 shows a flow chart displaying the manner in which
the event organizer searches the online knowledge template database
for a suitable event engine or knowledge template in accordance
with the invention.
[0384] An event organizer registers her preferences (steps 388 and
390) and searches an online database containing knowledge templates
or event engines (step 394) that displays the best fit between her
request and the available knowledge templates or event engines
(step 400). The event organizer then examines the knowledge
templates or event engines (step 402). Alternatively, the event
organizer may search an online catalog, an email notification or
printed catalog containing event engines or information templates
(step 392) or request a recommended event engine or information
template based on an email or other means of personal
recommendation (step 396). The event organizer examines all
relevant event knowledge templates produced by all sources (step
402) and picks an appropriate knowledge template or event engine
(steps 406 and 408).
[0385] FIG. 20 shows a flow chart displaying the manner in which
the event organizer selects event engine(s) from the online
template database and records her choice(s) in a history file in
accordance with the invention.
[0386] After choosing a knowledge template or event engine (step
408) the event organizer then views the details of the event engine
(step 410) that is stored in a personal event engine history file
for later review (step 412). If the event engine does not appear to
meet her needs (step 414) the event organizer proceeds to either
review her personal event engine history file (step 418) or to
start the process over again in the hope of finding a more
appropriate Event engine (step 388). If the event engine meets her
needs (steps 414 and 416) the event organizer proceeds to further
steps indicated in FIG. 21 (step 416).
[0387] FIG. 21 shows a flow chart displaying the manner in which
the event organizer selects optional add-ons to her knowledge
template(s) or event engine(s) previously selected (step 416) and
confirms her selection(s) in accordance with the invention. The
event organizer confirms the details of her selection (steps 404
and 418) and, depending on the knowledge template or event engine
involved, may be offered add-ons (step 420). If no add-ons are
available or if the event organizer does not require add-ons, the
event organizer proceeds to payment (step 428). If add-ons are
available for a particular knowledge template or event engine and
if the event organizer wishes to select one or more add-ons,
appropriate add-ons are selected (step 422) and stored in the
personal event engine or knowledge template history file (step
424). If the resulting modified knowledge template or event engine
is not acceptable, the event organizer returns to remove or add
add-ons for her event engine or knowledge template (step 420). If
the resulting modified event engine or knowledge template is
acceptable (step 426), the event organizer proceeds to payment
(step 428).
[0388] FIG. 22 shows a flow chart displaying the manner in which
the event organizer pays for the event engine selected in FIG. 21,
in accordance with the invention.
[0389] The event organizer may pay immediately (steps 428, 430 and
434) or by means of deferred or credit payments (steps 432 and
434). The event organizer may also decide to return to review other
event engines prior to final payment (step 388).
[0390] FIG. 23 shows a flow chart displaying the manner in which
reservations for the event engine are entered into the online
template database, in accordance with the invention.
[0391] Once a method of payment is decided upon (step 436) the
database containing the event organizer's choice(s)then confirms
event related reservations. Since the original event engine may be
stored in the personal history file for a period of time before
payment is arranged, the availability of the event engine must be
verified (step 438), confirmed (step 440) and edited, if necessary
(step 442) prior to payment. Upon verification (step 438) and
confirmation (step 440) of the availability of the event engine,
payments or, alternatively, a deposit is collected (step 444) and
finally transferred to the online event engine database or
knowledge template database (step 446). The cybermediary will
collect a processing and referral fee for each transaction. In
another embodiment, the event engine or knowledge template owner
receives a referral fee for each event engine purchase.
[0392] FIG. 24 shows a computer system, composed of both hardware
and software elements, that provides a graphical user interface
(GUI). This system may be implemented, in one embodiment, by the
computer hardware and software environment shown by the system in
FIG. 24.
[0393] Host Computer
[0394] The system includes a host computer 452, which may comprise
a server, personal computer, computer workstation, supercomputer,
mainframe computer, or another suitable digital data processing
apparatus. For ease of description, the computer 452 is described
as a server.
[0395] The host computer 452 includes a CPU 456 in communication
with at least one digital data storage unit. In the illustrated
example, the storage is embodied by a non-volatile disk drive
storage 458 and a temporary memory 460, such as
random-access-memory (RAM).
[0396] User Interface
[0397] The host computer 452 is coupled to a user interface 454.
Communications between the host computer 452 and user interface 454
are conducted by an input channel 462 and by an output channel 464.
The channels 462/464 may comprise wires, busses, computer
backplanes, fiber optic channels, satellite or other wireless
connection, telephone lines, computer networks (e.g., local or wide
area networks, Internet, Intranet, etc.), or any other suitable
communications links.
[0398] The user interface 454 presents data in human-readable form
to the user (not shown), and receives input from the user for
submittal to the host computer 452. To achieve these purposes, the
user interface 454 may include a visual display 466 and a user
input device 468, as shown. The display 466 may comprise a computer
cathode ray tube (CRT) monitor, light-emitting diode array,
flat-panel display, liquid crystal diode (LCD) display, projection
system, or any other suitable mechanism for visually conveying data
to a human user. The user input device 468 may comprise a
push-button mouse, keypad, touch-sensitive computer display screen,
digitizing pad, voice recognition system, foot pedal, brainwave
sensing device, or any other mechanism to receive human input.
[0399] Local Terminal
[0400] In one embodiment, the invention may be implemented directly
by the host computer 452 and user interface 454, without
participation by any other processors. In this embodiment, the host
computer 452 executes machine-readable code to provide the GUI of
the invention; this involves presenting text and/or graphics at the
display 466, and receiving human input via the user input device
468.
[0401] A different arrangement is possible where the host computer
452 operates with an (optional) independent processing device such
as the local terminal 470. The terminal 470 is coupled to the
computer 452 by a communications link 472, such as fiber optics,
satellite link, cables or wires, intelligent computer channel,
telephone lines, the Internet, an intranet, a local or wide area
network, or any suitable digital communications medium. The
terminal 470 includes one or more user interfaces, such as a visual
display and user input device as illustrated. In the local terminal
embodiment, the host computer 452 transmits machine-executable code
to the terminal 470, which is executed at the terminal 470 to
provide the improved electronic form GUI of the invention at the
local computer's user interface. Using input obtained with the GUI,
the terminal 470 may "submit" the data by storing it locally and/or
transmitting the data to the host computer 452.
[0402] Database Modules
[0403] Use of the knowledge template, in accordance with the
invention, consolidates and streamlines the logistically complex
event planning process. This streamlining allows event planners to
focus more time and energy on the implementation aspects of event
planning. The database (step 472) enables an event planner the
ability to gain quick access (step 474) to key contact information
on vendors or guests when needed from a contact module. When an
event planner requires real time information about upcoming events
a schedule management module (step 476) allows the event planner to
gain access to the most current set of event details, thus' keeping
updated on any last minute changes made by hosts, vendors or
guests. A central task list module (step 478) permits the event
planner to view all event tasks at once in a global overview or by
calendar view, if desired, in order to help the event planner to
build a successful event day-by-day, task-by-task. If an event
planner, vendor, host or guest desire to communicate with each
other, a wireless messaging system module (step 482) keeps all the
parties involved within quick and easy reach. Furthermore, if a
planner, vendor or potential advertising sponsor requires specific
reporting requirements such as guest demographic information or
multiple and cross-event reporting on a series of events, a
reporting module (step 484) allows event planners to track
demographic data for vendors and guests as well as expenses across
different events.
[0404] Advantages of the invention to the event organizers
include:
[0405] Creates a worldwide market for event planning templates.
[0406] Enables a evolutionary improvement and upgrading of event
planning information as event templates are improved with each use.
Things that work will succeed. Things that do not work will fall to
the wayside.
[0407] Allows streamlined on-line access to contact information,
schedule management, task list, messaging and reporting database
modules, making event template easier to implement.
[0408] Empowers event planner with valuable real time budget
analysis through General Fund account information.
[0409] Provides the ability to collaborate in the development of
event planning templates and to share event planning information on
a family-wide, company-wide or worldwide basis.
[0410] Advantages for vendors include:
[0411] Opens new revenue sources.
[0412] Allows more standardization in normal work routine; "event
engine" or template--driven events will require less pre-event
preparation.
[0413] Enables mass production as well as mass customization of
parties and other event-related activities.
[0414] Database driven modules increase efficiency. A messaging
module, for example, enables faster and more reliable communication
with event planner and other vendors, when necessary.
[0415] Promotes positive feedback and reward for good work--which
is rewarded by favorable on line reviews and additional
business.
[0416] In sum, event organizers spend lots of time putting together
the perfect event. Typically, the event organizer will spend many
hours interviewing with potential vendors and subsequently
negotiating with them in order to arrange the perfect event.
However, once the event is over all of that work involved in
finding just the right set of vendors and negotiating the deal with
each individual service provider is literally thrown out. By saving
this information in order to be put to use at a later time for
another event organizer, significant simplification of the event
planning process is obtained. Since the event template has required
a large investment in time and energy by the initial event
organizer, it is only fair to compensate them for their work. In
this manner, event organizers, such as wedding couples, could, if
they create a successful template, recoup the cost of their wedding
many times over as their template is used and reused many times
over by subsequent couples for their own weddings.
[0417] In view of the foregoing, a method for planning an event in
accordance with the invention comprises the steps of providing
memory media having data encoded thereon in computer useable form,
the data comprising a plurality of different templates and
associated prices, each template including information about goods
and services for an event, enabling event organizers to interface
with the memory media and peruse the templates; enabling the event
organizers to select one of the templates, and upon selection of a
template and after at least partial payment by the event organizer
for the selected template, informing providers of the goods and
services associated with the selected template of a request to
provide the goods and services listed in the template to the event
organizer. Instead of requiring partial payment by the event
organizer, a commitment for payment, i.e., by a credit card, would
suffice to inform the providers of the request for their goods and
services. Each template could include information about catering
facilities, caterers, space accommodations and cost.
[0418] A system for planning an event in accordance with the
invention comprises memory media having data encoded thereon in
computer useable form, the data comprising a plurality of different
templates and associated prices, each template including
information about goods and services for an event, an input and
display device for enabling an event organizer to interface with
the memory media, peruse the templates and select one a template, a
communication device coupled to the input and display device and a
processor coupled to the memory media, the input and display device
and the communication device. The processor, which may be resident
at a web site operated by a cybermediary, informs providers of the
goods and services associated with the selected template of a
request to provide the goods and services listed in the template to
the event organizer via the communication device upon selection of
a template via the input and display device. Use of the templates
constitutes an information catalyst for simplifying event
planning.
[0419] With respect to the use of the invention for general
services, a method for enabling a user to obtain a service
comprises the steps of providing memory media having data encoded
thereon in computer useable form, the data comprising a plurality
of different templates and associated prices, each template
including information about a particular service, enabling the user
to interface with the memory media, peruse the templates and select
one or more of the templates and upon selection of a template, and
preferably after a commitment for payment by the user for the
selected template, informing the provider of the service associated
with the selected template of a request to provide the service
according to the template to the user. Each template could include
information about services relating to a home, i.e., the e-home
concept discussed above.
[0420] A related system for enabling a user to obtain a service
comprises memory media having data encoded thereon in computer
useable form, the data comprising a plurality of different
templates and associated prices, each template including
information about a particular service, an input and display device
for enabling a user to interface with the memory media, peruse the
templates and select one of the templates, a communication device
coupled to the input and display device and a processor coupled to
the memory media, the input and display device and the
communication device. The processor is arranged to inform a
provider of the service associated with the selected template of a
request to provide the service listed in the template to the user
via the communication device upon selection of one of the templates
via the input and display device.
[0421] Also disclosed herein is an event management system
comprising a database containing event related knowledge items and
an activity record associated with the knowledge items, an event
organizer that accesses the knowledge item contained in the
database and in response, communicates feedback information
concerning the content of the knowledge item, and an event
organizer that communicates feedback information in response to
questions concerning the content of the knowledge item. The event
organizer, the same or a different one than above, can optionally
communicate the knowledge item to the database. The feedback
information may comprise an impact value associated with the
content of the knowledge item. As an inducement, payment may be
provided for submitting the knowledge item, accessing the knowledge
item, providing feedback information concerning the knowledge item
or answering questions concerning the knowledge item.
[0422] A computer-based event knowledge system, which is coupled to
a database containing event related knowledge items and activity
records associated with the knowledge items, in accordance with an
exemplifying embodiment of the invention comprises a control module
that receives feedback information concerning the content of the
knowledge item from an event organizer and communicates at least a
portion of the feedback information, a scoring module coupled to
the control module, the scoring module receiving the feedback
information from the control module and generating a value for the
knowledge item according to the content of the feedback
information, and a payment module coupled to the control module.
The payment module receives the feedback information from the
control module and generates a payment in response to the feedback
information for storage in the activity record. The feedback
information includes an impact value associated with the knowledge
item.
[0423] A computer-based method for managing knowledge in accordance
with the invention comprises receiving feedback information
concerning the content of an event related knowledge item from an
event organizer, the knowledge item being stored in a database,
generating a value for the knowledge item according to the content
of the feedback information, storing the value in a first activity
record in the database, the first activity record being associated
with the knowledge item, generating a payment incentive in response
to the feedback information, and storing the payment incentive in a
second activity record in the database, the second activity record
being associated with the knowledge item. Optionally, the knowledge
item is received from a submitter; stored in the database and the
first activity record is thus established. The feedback information
may comprise an impact value associated with the knowledge item.
The payment incentive can be a payment incentive to an event
organizer for submitting the knowledge item, a payment assessment
from an event organizer for accessing the knowledge item and/or a
payment incentive to an event organizer, guest, or vendor for
providing the feedback information concerning the knowledge
item.
[0424] Although several preferred embodiments are illustrated and
described above, there are other possible combinations to
accomplish the same or similar goals as those described herein.
There are also numerous additional applications in addition to
those described above. This invention is not limited to the above
embodiments and should be determined by the following claims.
* * * * *