BECAUSE YOU DESERVE BETTER

PLS Financial Services, Inc.

Application Filed: 2023-07-18

Trademark Application Details

Mark For: BECAUSE YOU DESERVE BETTER™ trademark registration is intended to cover the categories of process bill payments; Money order services; Electronic transfers of money; Foreign currency exchange; Card to cash; Pre-paid cards; Financial services, namely, funding online cash accounts from prepaid cash cards, bank accounts and credit card accounts; Issuing stored value cards for use as electronic travel tickets.

Status

2023-07-21 UTC

LIVE APPLICATION Awaiting Examination

The trademark application has been accepted by the Office (has met the minimum filing requirements) and has not yet been assigned to an examiner.

Research	OneLook Acronym Finder
Serial Number	98089639
Mark Literal Elements	BECAUSE YOU DESERVE BETTER
Mark Drawing Type	4 - STANDARD CHARACTER MARK
Mark Type	Service Mark
Current Location	NEW APPLICATION PROCESSING 2023-07-21
Basis	1(a)
Class Status	ACTIVE
Primary US Classes	100: Miscellaneous 101: Advertising and Business 102: Insurance and Financial
Primary International Class	036 - Primary Class (Insurance and financial) Insurance; financial affairs; monetary affairs; real estate affairs.
Filed Use	Yes
Current Use	Yes
Intent To Use	No
Filed ITU	No
44D Filed	No
44E Current	No
66A Current	No
Current Basis	No
No Basis	No
Attorney Name	Susan Meyer
Attorney Docket Number	75268.888015

Timeline

2020-06-26	Date of First Use
2020-06-26	Date of Use In Commerce
2023-07-18	Application Filed
2023-07-21	Location: NEW APPLICATION PROCESSING
2023-07-21	Status: Live/Pending
2023-07-21	Status: New application awaiting assignment to an examining attorney. See current trademark processing wait times for more information.
2023-07-21	Transaction Date

Trademark Parties (Applicants & Owners)

Party:	PLS Financial Services, Inc.
Address	Suite 3600, One South Wacker Drive Chicago, ILLINOIS UNITED STATES 60606
Legal Entity Type	Corporation
Legal Entity State	ILLINOIS

Documents

Application		2023-07-18
Drawing		2023-07-18
Specimen		2023-07-18

Attorney of Record

SUSAN MEYER
GREENSFELDER, HEMKER & GALE, P.C.
200 W. MADISON ST., SUITE 3300
CHICAGO, IL 60606

Good, Services, and Codes

International Codes:	36
U.S. Codes:	100,101,102

Type Code	Type
GS0361	Process bill payments; Money order services; Electronic transfers of money; Foreign currency exchange; Card to cash; Pre-paid cards; Financial services, namely, funding online cash accounts from prepaid cash cards, bank accounts and credit card accounts; Issuing stored value cards for use as electronic travel tickets

Trademark Filing History

Description	Date	Proceeding Number
NEW APPLICATION ENTERED	2023-07-21

Similar Marks

Mark Image Registration \| Serial	Company Trademark Application Date
BECAUSE YOU DESERVE BETTER 98089679 not registered Live/Pending	PLS Financial Services, Inc. 2023-07-18
BECAUSE YOU DESERVE BETTER 98089639 not registered Live/Pending	PLS Financial Services, Inc. 2023-07-18
BECAUSE YOU DESERVE BETTER 78873592 3209137 Live/Registered	PLS FINANCIAL SERVICES, INC. 2006-05-01
BECAUSE YOU DESERVE BETTER 76594493 3037260 Dead/Cancelled	International Coffee & Tea, LLC 2004-05-27
BECAUSE YOU DESERVE BETTER 74709079 1985643 Dead/Cancelled	ITT Sheraton Corporation 1995-07-31

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