TEAS Plus New Application

PTO- 1478

Approved for use through 10/31/2024. OMB 0651-0009

Under the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless it displays a valid OMB control number.

---

PTO- 1478

Approved for use through 10/31/2024. OMB 0651-0009

Under the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless it displays a valid OMB control number.

Trademark/Service Mark Application, Principal Register

TEAS Plus Application

Serial Number: 97804067

Filing Date: 02/21/2023

To the Commissioner for Trademarks:

MARK: H-E-B (Standard Characters, see mark)
The literal element of the mark consists of H-E-B. The mark consists of standard characters, without claim to any particular font style, size, or color.
The applicant, H-E-B, LP, a limited partnership legally organized under the laws of Texas, comprising of HEBCO GP, L.L.C., a Texas limited liability company, its sole General Partner, having an address of
      646 South Flores
      San Antonio, Texas 78204
      United States
      XXXX

requests registration of the trademark/service mark identified above in the United States Patent and Trademark Office on the Principal Register established by the Act of July 5, 1946 (15 U.S.C. Section 1051 et seq.), as amended, for the following:

For specific filing basis information for each item, you must view the display within the Input Table.
International Class 030:  Applesauce; Biscuits; Bread; Buns; Candy; Capers; Chocolate; Cocoa; Coffee; Cookies; Crackers; Croutons; Dough; Empanadas; Flour; Granola; Honey; Ketchup; Kolaches; Marinades; Mayonnaise; Mustard; Oatmeal; Pasta; Pizza; Popcorn; Potstickers; Pretzels; Rice; Salsa; Salt; Sandwiches; Sauces; Seasonings; Spices; Sugar; Sushi; Tamales; Tea; Tortillas; Vanilla; Vinegar; Waffles; Bakery desserts; Bakery goods; Baking powder; Beverages with a coffee base; Beverages with a tea base; Bread crumbs; Cereal-based snack bars; Cereal based snack food; Chocolate chips; Chocolate confections; Chocolate syrup; Corn-based snack foods; Corn meal; Dried chili peppers; Egg rolls; Extracts used as food flavoring; Flour-based chips; Frozen confections; Frozen foods, namely, grain and bread based appetizers, hors d'oeuvres, and canapés; Grain-based chips; Granola snacks; Granola-based snack bars; Gravy mixes; Ice cream; Mixes for bakery goods; Mixes for making baking batters; Pancake mixes; Pickle relish; Pita chips; Pizza crust; Processed cereals; Processed grains; Quinoa, processed; Rice-based snack foods; Salad dressing; Sauce mixes; Spring rolls; Stuffing mixes containing bread; Sugar substitutes for culinary purposes; Syrup for flavoring food or beverages; Tortilla chips; Trail mix consisting primarily of granola, and also including dried fruit, chocolate and processed nuts; Yogurt-covered fruit; Bread rolls; Chocolate covered raisins; Confectionery chips for baking; Hot cocoa mix; Packaged meals consisting primarily of pasta or rice; Prepared meals consisting primarily of pasta or rice

Use in Commerce: The applicant is using the mark in commerce on or in connection with the identified goods/services. The applicant attaches, or will later submit, one specimen as a JPG/PDF image file showing the mark as used in commerce on or in connection with any item in the class of listed goods/services, regardless of whether the mark itself is in the standard character format or is a stylized or design mark. The specimen image file may be in color, and the image must be in color if color is being claimed as a feature of the mark.

In International Class 030, the mark was first used by the applicant or the applicant's related company or licensee predecessor in interest at least as early as 01/00/1987, and first used in commerce at least as early as 01/00/1987, and is now in use in such commerce. The applicant is submitting one(or more) specimen(s) showing the mark as used in commerce on or in connection with any item in the class of listed goods/services, consisting of a(n) Photographs of goods bearing mark; Photographs of products bearing mark; Photograph of product bearing mark.
Specimen File1
Specimen File2
Specimen File3
Specimen File4
Specimen File5
Specimen File6
Specimen File7
Specimen File8
Specimen File9

Webpage URL: None Provided
Webpage Date of Access: None Provided


Claim of Active Prior Registration(s)
The applicant claims ownership of active prior U.S. Registration Number(s) 1840693, 4294695, 4161425, and others.

Miscellaneous Statement
First use date applies to "ice cream"


The owner's/holder's proposed attorney information: Sherri L. Eastley. Other appointed attorneys are Megan R. Bradshaw and all other attorneys at the firm. Sherri L. Eastley of Pirkey Barber PLLC, is a member of the XX bar, admitted to the bar in XXXX, bar membership no. XXX, and the attorney(s) is located at
      1801 East 6th Street, Suite 300
      Austin, Texas 78702
      United States
      512-322-5200(phone)
      tmcentral@pirkeybarber.com
The docket/reference number is HEBG121US25.
Sherri L. Eastley submitted the following statement: The attorney of record is an active member in good standing of the bar of the highest court of a U.S. state, the District of Columbia, or any U.S. Commonwealth or territory.

The applicant's current Correspondence Information:

Sherri L. Eastley

PRIMARY EMAIL FOR CORRESPONDENCE: tmcentral@pirkeybarber.com        SECONDARY EMAIL ADDRESS(ES) (COURTESY COPIES): seastley@pirkeybarber.com; mbradshaw@pirkeybarber.com; kcilino@pirkeybarber.com; trademarks@heb.com Requirement for Email and Electronic Filing: I understand that a valid email address must be maintained by the applicant owner/holder and the applicant owner's/holder's attorney, if appointed, and that all official trademark correspondence must be submitted via the Trademark Electronic Application System (TEAS).

A fee payment in the amount of $250 has been submitted with the application, representing payment for 1 class(es).

Declaration

	Basis: If the applicant is filing the application based on use in commerce under 15 U.S.C. § 1051(a): The signatory believes that the applicant is the owner of the trademark/service mark sought to be registered; The mark is in use in commerce and was in use in commerce as of the filing date of the application on or in connection with the goods/services in the application; The specimen(s) shows the mark as used on or in connection with the goods/services in the application and was used on or in connection with the goods/services in the application as of the application filing date; and To the best of the signatory's knowledge and belief, the facts recited in the application are accurate. And/Or If the applicant is filing the application based on an intent to use the mark in commerce under 15 U.S.C. § 1051(b), § 1126(d), and/or § 1126(e): The signatory believes that the applicant is entitled to use the mark in commerce; The applicant has a bona fide intention to use the mark in commerce and had a bona fide intention to use the mark in commerce as of the application filing date on or in connection with the goods/services in the application; and To the best of the signatory's knowledge and belief, the facts recited in the application are accurate.
	To the best of the signatory's knowledge and belief, no other persons, except, if applicable, concurrent users, have the right to use the mark in commerce, either in the identical form or in such near resemblance as to be likely, when used on or in connection with the goods/services of such other persons, to cause confusion or mistake, or to deceive.
	To the best of the signatory's knowledge, information, and belief, formed after an inquiry reasonable under the circumstances, the allegations and other factual contentions made above have evidentiary support.
	The signatory being warned that willful false statements and the like are punishable by fine or imprisonment, or both, under 18 U.S.C. § 1001, and that such willful false statements and the like may jeopardize the validity of the application or submission or any registration resulting therefrom, declares that all statements made of his/her own knowledge are true and all statements made on information and belief are believed to be true.

Declaration Signature

Signature: /Jeannine Vasquez/   Date: 02/21/2023
Signatory's Name: Jeannine Vasquez
Signatory's Position: Legal Research Manager
Signatory's Phone Number: 210-938-5184
Signature method: Signed directly within the form
Payment Sale Number: 97804067
Payment Accounting Date: 02/21/2023

Serial Number: 97804067
Internet Transmission Date: Tue Feb 21 14:07:36 ET 2023
TEAS Stamp: USPTO/FTK-XXX.XX.XX.XXX-2023022114073822
8784-97804067-8606065d61be561864bcdbe9b5
346779e03a7cf667d18ffd4ca98324f84c4d7-CC
-07375044-20230221140506433112