Application

PTO- 1478

Approved for use through 10/31/2024. OMB 0651-0009

U.S. Patent and Trademark Office; U.S. DEPARTMENT OF COMMERCE Under the Paperwork Reduction Act of 1995, no persons are required to respond to a collection of information unless it contains a valid OMB control number

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PTO- 1478

Approved for use through 10/31/2024. OMB 0651-0009

U.S. Patent and Trademark Office; U.S. DEPARTMENT OF COMMERCE Under the Paperwork Reduction Act of 1995, no persons are required to respond to a collection of information unless it contains a valid OMB control number

Trademark/Service Mark Application, Principal Register

Serial Number: 97794808

Filing Date: 02/14/2023

To the Commissioner for Trademarks:

MARK: TALON (Standard Characters, see mark)
The literal element of the mark consists of TALON. The mark consists of standard characters, without claim to any particular font style, size, or color.
The applicant, Talon Outdoor Limited, a limited company (ltd.) legally organized under the laws of United Kingdom, having an address of
      Holden House, 57 Rathbone Place
      London W1T1JU
      United Kingdom
      XXXX

requests registration of the trademark/service mark identified above in the United States Patent and Trademark Office on the Principal Register established by the Act of July 5, 1946 (15 U.S.C. Section 1051 et seq.), as amended, for the following:

International Class 009:  Software and platforms for evaluating customer behaviour; software and platforms for analysing social media and social networking behaviour; software and platforms in the field of advertising and marketing; software and platforms for tracking, monitoring and reporting on media, press, social media, trends; software and platforms for the development of advertising-focused technology, data and analytic tools; software and platforms for media buying; computer programs for users to access, upload, store, manage, edit, compile and share text, images, audio and video files to create their own advertising assets; interactive computer software for users to access, upload, store, manage, edit, compile and share text, images, audio and video files to create their own advertising assets; software for collecting, managing, editing, compiling, modifying, transmitting, sharing and storing advertising data and information; downloadable media relating to advertising material personally created by users; downloadable electronic publications relating to advertising material created by users; electronic publications relating to advertising material created by users; media content relating to advertising material created by users; software for designing online advertising on websites; computer software for aggregating and analysing location based data; computer software to identify and track customised target audiences for digital and location based marketing; computer software for digital and location marketing tools for the management, research, strategic development, reporting of social media marketing, display advertising, mobile marketing, location based marketing and location data management services; computer software for buying and selling advertising space via computer networks; computer software for disseminating advertisements and promotional material for others via computer networks; computer software for disseminating advertising and promotional materials regarding the brands, goods and services of others from a single interface to specific audiences via computer networks; computer software for distributing advertising materials from a single interface to specific audiences through a variety of advertising channels; computer software for the consolidation, organisation and provision of advertising space by electronic means and global information networks; none of the aforementioned products relating to innovation and transformation technologies.
Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services.

Priority based on foreign filing: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services and asserts a claim of priority based on United Kingdom application number 3825653, filed 09/01/2022.
INTENT TO PERFECT 44(d) : At this time, the applicant intends to rely on Section 44(e) as a basis for registration. If ultimately the applicant does not rely on Section 44(e) as a basis for registration, a valid claim of priority may be retained.

Based on Foreign Registration: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services, and will submit a copy of __________ registration number UK00003825653, and/or proof of renewal, registered 01/06/2023 with a renewal date of __________ and an expiration date of 09/01/2032, and translation thereof, if appropriate.

International Class 035:  Advertising, promotion and marketing; advertising consultancy; brand strategy services; social media strategy consultancy; advertising agency services; advertising agency services being intermediary or brokerage for advertising; consultancy, development and implementation of commercial, advertising, communication and marketing strategies; advertising management; on-line advertising on a computer network; online video, digital, mobile and out-of-home advertising services for others; outdoor advertising; providing information in the field of advertising; layout services for advertising purposes; writing of publicity texts; updating of advertising materials; publication of publicity materials; dissemination of advertising matter; planning and production of advertising media; planning and organisation of exhibitions and trade fairs for commercial or advertising purposes; rental or provision of advertising space; brokerage for the provision of advertising space; promoting the advertising space of others available for rent or purchase; publicity material rental; sales promotion for others; sponsorship search; economic forecasting; marketing research, studies, analysis and assessment; public opinion polling; compilation of statistics; price comparison services; research and analysis of advertising effectiveness; provision of business or commercial information; marketing analysis in the nature of digital media attribution measurement and optimization services; business management and organisation consultancy; business management analysis and consultancy; consultancy and advisory services regarding business strategy; providing information concerning commercial sales; marketing consultation relating to brand strategy; business and marketing consultancy on business planning; market research and analysis; analysis of marketing trends; analysis of market research data; Market research for advertising purposes; consulting in the field of market research; Management of advertising space; advertising concessions for public and private entities; public relations; computerised processing of data and databases in the field of advertising; updating of advertising information on a computer database; media buying and planning services; rental and purchase of time and advertising space on all communication means and media; consultancy services relating to websites traffic optimization; rental of advertising space; rental of advertising time on communication media; organisation of events for promotional and advertising purposes; promotion of goods and services through sponsorship of sports events; promoting the goods and services of others by means of presenting brands and their goods and services on the Internet; digital marketing and location based marketing management services; strategic planning services in the field of digital and location based marketing; strategic consulting services in the field of digital and location based marketing; providing information in the field of digital and location based marketing; the supply, placement distribution, and sale of video, digital and location based advertising provided via an online platform; information, advisory and consultancy services relating to all of the aforesaid services; none of the aforementioned products relating to innovation and transformation technologies.
Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services.

Priority based on foreign filing: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services and asserts a claim of priority based on United Kingdom application number 3825653, filed 09/01/2022.
INTENT TO PERFECT 44(d) : At this time, the applicant intends to rely on Section 44(e) as a basis for registration. If ultimately the applicant does not rely on Section 44(e) as a basis for registration, a valid claim of priority may be retained.

Based on Foreign Registration: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services, and will submit a copy of __________ registration number UK00003825653, and/or proof of renewal, registered 01/06/2023 with a renewal date of __________ and an expiration date of 09/01/2032, and translation thereof, if appropriate.

International Class 042:  Brand and social analytics tools; software as a service (SaaS) in the field of advertising and marketing; software as a service (SaaS) for creating, editing and hosting advertising materials; software as a service (SAAS) for tracking, monitoring and reporting on media, press, social media, trends; software as a service (SaaS) for the development of advertising-focused technology, data and analytic tools; provision of online platforms and software as a service (SaaS) for tracking, monitoring and reporting on media, press, social media, trends; provision of online platforms for advertising, marketing, promotional and public relations purposes; software for evaluating customer behaviour and analysing social media and social networking behaviour; provision of online platforms for the development of advertising-focused technology, data, and analytic tools; AdTech engineering and software development; provision of software and platforms for media buying; providing brand and social analytics tools; information, advisory and consultancy services relating to all of the aforesaid services; none of the aforementioned products relating to innovation and transformation technologies.
Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services.

Priority based on foreign filing: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services and asserts a claim of priority based on United Kingdom application number 3825653, filed 09/01/2022.
INTENT TO PERFECT 44(d) : At this time, the applicant intends to rely on Section 44(e) as a basis for registration. If ultimately the applicant does not rely on Section 44(e) as a basis for registration, a valid claim of priority may be retained.

Based on Foreign Registration: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services, and will submit a copy of __________ registration number UK00003825653, and/or proof of renewal, registered 01/06/2023 with a renewal date of __________ and an expiration date of 09/01/2032, and translation thereof, if appropriate.



The owner's/holder's proposed attorney information: Scott M. Lowry. Scott M. Lowry of Lowry Blixseth APC, is a member of the XX bar, admitted to the bar in XXXX, bar membership no. XXX, is located at
      30423 Canwood St., Ste. 215
      Agoura Hills, California 91301
      United States
      818-584-6460(phone)
      818-574-6026(fax)
      scott@lawlb.com
The docket/reference number is FORR-56922.
Scott M. Lowry submitted the following statement: The attorney of record is an active member in good standing of the bar of the highest court of a U.S. state, the District of Columbia, or any U.S. Commonwealth or territory.

The applicant's current Correspondence Information:

Scott M. Lowry

PRIMARY EMAIL FOR CORRESPONDENCE: scott@lawlb.com       SECONDARY EMAIL ADDRESS(ES) (COURTESY COPIES): NOT PROVIDED Requirement for Email and Electronic Filing: I understand that a valid email address must be maintained by the applicant owner/holder and the applicant owner's/holder's attorney, if appointed, and that all official trademark correspondence must be submitted via the Trademark Electronic Application System (TEAS).

A fee payment in the amount of $1050 has been submitted with the application, representing payment for 3 class(es).

Declaration

	Basis: If the applicant is filing the application based on use in commerce under 15 U.S.C. § 1051(a): The signatory believes that the applicant is the owner of the trademark/service mark sought to be registered; The mark is in use in commerce and was in use in commerce as of the filing date of the application on or in connection with the goods/services in the application; The specimen(s) shows the mark as used on or in connection with the goods/services in the application and was used on or in connection with the goods/services in the application as of the application filing date; and To the best of the signatory's knowledge and belief, the facts recited in the application are accurate. And/Or If the applicant is filing the application based on an intent to use the mark in commerce under 15 U.S.C. § 1051(b), § 1126(d), and/or § 1126(e): The signatory believes that the applicant is entitled to use the mark in commerce; The applicant has a bona fide intention to use the mark in commerce and had a bona fide intention to use the mark in commerce as of the application filing date on or in connection with the goods/services in the application; and To the best of the signatory's knowledge and belief, the facts recited in the application are accurate.
	To the best of the signatory's knowledge and belief, no other persons, except, if applicable, concurrent users, have the right to use the mark in commerce, either in the identical form or in such near resemblance as to be likely, when used on or in connection with the goods/services of such other persons, to cause confusion or mistake, or to deceive.
	To the best of the signatory's knowledge, information, and belief, formed after an inquiry reasonable under the circumstances, the allegations and other factual contentions made above have evidentiary support.
	The signatory being warned that willful false statements and the like are punishable by fine or imprisonment, or both, under 18 U.S.C. § 1001, and that such willful false statements and the like may jeopardize the validity of the application or submission or any registration resulting therefrom, declares that all statements made of his/her own knowledge are true and all statements made on information and belief are believed to be true.

Declaration Signature

Signature: /Scott M. Lowry/   Date: 02/14/2023
Signatory's Name: Scott M. Lowry
Signatory's Position: Attorney of Record, California bar member
Signatory's Phone Number: 818-584-6460
Signature method: Signed directly within the form
Payment Sale Number: 97794808
Payment Accounting Date: 02/14/2023

Serial Number: 97794808
Internet Transmission Date: Tue Feb 14 18:36:19 ET 2023
TEAS Stamp: USPTO/BAS-XX.X.XXX.XX-202302141836212247
92-97794808-860d1307d9b4ef703ff4e9aa47d0
61f05e888dde15d7252cb6d7e41e818ef7f-CC-3
6195453-20230214181229430923