HITS

The mark consists of The HITS logo lockup consisting of a jumping horse illustration that is the heart of the logo. Beneath the jumping horse is the Company Wordmark "HITS" in a custom contemporary-serif typeface. Surrounding the lockup are two ellipses which serve as the final pressing of the seal. The logo lockup can be used in one of five colors: HITS Blue, HITS Powder Blue, HITS Charcoal, White or Black. HITS Blue and Charcoal are used only with a white background. White and Black can be used with a background that is any other HITS color. HITS Powder Blue is used with the HITS Blue background only. The Brandmark (the jumping horse) and Wordmark (HITS) can be used separately. There is also a HITS Lettermark consisting of the Jumping horse on top, a horizontal line of demarcation, and the first initial of the Company name (H) below the line. Additionally, there are six localized logos, one for each of the six Company venues (Culpeper, VA; Chicago, IL; Del Mar, CA; Dorset, VT; Ocala, FL; Saugerties, NY) that consist of the Logo Lockup, Brandmark or Wordmark described above with the location listed below the HITS name or to the right of the HITS name. The same HITS color scheme as described above is used throughout.

Mark For: HITS™ trademark registration is intended to cover the category of promoting equestrian events and horse shows for others.

Status

2022-12-19 UTC
⟳ Refresh

LIVE APPLICATION Awaiting Examination

Website	www.Hitsshows.com
Research	OneLook Acronym Finder
Serial Number	97719630
Mark Literal Elements	HITS
Mark Drawing Type	-
Mark Type	Service Mark
Standard Character Claim	No
Current Location	NEW APPLICATION PROCESSING 2022-12-19
Basis	1(a)
Class Status	ACTIVE
Primary US Classes	100: Miscellaneous 101: Advertising and Business 102: Insurance and Financial
Primary International Class	035 - Primary Class (Advertising and business) Advertising; business management; business administration; office functions.
Filed Use	Yes
Current Use	Yes
Intent To Use	No
Filed ITU	No
44D Filed	No
44E Current	No
66A Current	No
Current Basis	No
No Basis	No
Attorney Name	Pamela D Walther

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