Application

OLAPLEX

OLAPLEX, INC.

Trademark/Service Mark Application, Principal Register

PTO- 1478
Approved for use through 10/31/2024. OMB 0651-0009
U.S. Patent and Trademark Office; U.S. DEPARTMENT OF COMMERCE
Under the Paperwork Reduction Act of 1995, no persons are required to respond to a collection of information unless it contains a valid OMB control number

Trademark/Service Mark Application, Principal Register

Serial Number: 97635563
Filing Date: 10/17/2022

The table below presents the data as entered.

Input Field
Entered
SERIAL NUMBER 97635563
MARK INFORMATION
*MARK OLAPLEX
STANDARD CHARACTERS YES
USPTO-GENERATED IMAGE YES
LITERAL ELEMENT OLAPLEX
MARK STATEMENT The mark consists of standard characters, without claim to any particular font style, size, or color.
REGISTER Principal
APPLICANT INFORMATION
*OWNER OF MARK OLAPLEX, INC.
*MAILING ADDRESS 1187 Coast Village Road #1-520
*CITY Santa Barbara
*STATE
(Required for U.S. applicants)
California
*COUNTRY/REGION/JURISDICTION/U.S. TERRITORY United States
*ZIP/POSTAL CODE
(Required for U.S. and certain international addresses)
93108
*EMAIL ADDRESS XXXX
LEGAL ENTITY INFORMATION
TYPE corporation
STATE/COUNTRY/REGION/JURISDICTION/U.S. TERRITORY OF INCORPORATION Delaware
GOODS AND/OR SERVICES AND BASIS INFORMATION
INTERNATIONAL CLASS 009 
*IDENTIFICATION Recorded and downloadable computer software for providing health and beauty related information; downloadable mobile application software in the nature of a mobile application for providing health beauty related information; recorded and downloadable computer software that provides product recommendations to consumers in the fields of health and beauty; downloadable mobile application software that provides product recommendations to consumers in the fields of health and beauty; recorded and downloadable computer software that contains videos and tutorials on health and beauty; downloadable mobile application software that contains videos and tutorials on health and beauty; recorded and downloadable computer software that allows consumers to view, search for, and purchase products in the fields of beauty and health care; downloadable mobile application software that allows consumers to view, search for, and purchase products in the fields of beauty and health; diagnostic apparatus not for medical use, namely, diagnostic apparatus for the detection of the type of beauty and health care products to put on hair, eyelashes, skin, and nails; recorded and downloadable computer augmented reality and virtual reality software; downloadable mobile application augmented reality and virtual reality software; recorded and downloadable computer software for assessing the health of hair, eyelashes, skin, and nails; downloadable mobile application software for assessing the health of hair, eyelashes, skin, and nails
FILING BASIS SECTION 1(b)
INTERNATIONAL CLASS 042 
*IDENTIFICATION Providing on-line non-downloadable software, software as a service (SAAS), platform as a service (PAAS), and providing temporary use of on-line non-downloadable computer software for assessing the health of hair, eyelashes, skin, and nails; providing on-line non-downloadable software, software as a service (SAAS), platform as a service (PAAS), and providing temporary use of on-line non-downloadable computer software for providing health beauty related information; providing on-line non-downloadable software, software as a service (SAAS), platform as a service (PAAS), and providing temporary use of on-line non-downloadable computer software for information related to health and beauty treatments; providing on-line non-downloadable software, software as a service (SAAS), platform as a service (PAAS), and providing temporary use of on-line non-downloadable computer software that provides product recommendations to consumers in the fields of health and beauty; providing on-line non-downloadable software, software as a service (SAAS), platform as a service (PAAS), and providing temporary use of on-line non-downloadable computer software that contains videos and tutorials on health and beauty; providing on-line non-downloadable software, software as a service (SAAS), platform as a service (PAAS), and providing temporary use of on-line non-downloadable computer software that allows consumers to view, search for, and purchase products in the fields of beauty and health care
FILING BASIS SECTION 1(b)
ADDITIONAL STATEMENTS SECTION
ACTIVE PRIOR REGISTRATION(S) The applicant claims ownership of active prior U.S. Registration Number(s) 4553436, 6659503, and 6659504.
ATTORNEY INFORMATION
NAME Jessica Sganga
ATTORNEY DOCKET NUMBER OLAP.196T
ATTORNEY BAR MEMBERSHIP NUMBER XXX
YEAR OF ADMISSION XXXX
U.S. STATE/ COMMONWEALTH/ TERRITORY XX
FIRM NAME Knobbe, Martens, Olson & Bear, LLP
STREET 2040 Main Street, 14th Floor
CITY Irvine
STATE California
COUNTRY/REGION/JURISDICTION/U.S. TERRITORY United States
ZIP/POSTAL CODE 92614
PHONE 949-760-0404
FAX 949-760-9502
EMAIL ADDRESS efiling@knobbe.com
OTHER APPOINTED ATTORNEY John B. Sganga, Jr., Edward A. Schlatter, Joseph R. Re, Catherine J. Holland, Jeffrey L. Van Hoosear, Daniel E. Altman, Lynda J. Zadra-Symes, Stephen C. Jensen, Steven J. Nataupsky, Paul A. Stewart, Joseph F. Jennings, Craig S. Summers, Ronald J. Schoenbaum, John R. King, Adeel S. Akhtar, David N. Weiss, Douglas G. Muehlhauser, Lori Lee Yamato, Michael K. Friedland, Stacey R. Halpern, Jon W. Gurka, Joseph M. Reisman, Michael L. Fuller, Paul N. Conover, Robert J. Roby, Sabing H. Lee, Karoline A. Delaney, William R. Zimmerman, Eric S. Furman, Susan M. Natland, Rabinder N. Narula, Bruce S. Itchkawitz, John M. Grover, Irfan A. Lateef, Amy Christensen Chun, Mark J. Gallagher, Brian C. Horne, Payson LeMeilleur, Sheila N. Swaroop, Benjamin A. Katzenellenbogen, Andrew N. Merickel, Linda H. Liu, James F. Herkenhoff, Andrew M. Douglas, Salima A. Merani, Jonathan A. Hyman, Curtiss C. Dosier, Joseph J. Mallon, Sean M. Murray, Christy G. Lea, Perry D. Oldham, Russell M. Jeide, Zi Y. Wong, Matthew S. Bellinger, Gregory A. Hermanson, Lauren Keller Katzenellenbogen, Ted M. Cannon, Carol Pitzel Cruz, Josué A. Villalta, Andrew I. Kimmel, Brenden Gingrich, Maria Culic Anderson, Melanie J. Seelig, Mauricio A. Uribe, Curtis R. Huffmire, Christopher L. Ross, Eli A. Loots, Ryan E. Melnick, Yanna S. Bouris, Philip M. Nelson, Marko R. Zoretic, Kerry S. Taylor, Derek C. Dailey, Jarom D. Kesler, Colin B. Heideman, Theodore G. Papagiannis, Nicholas M. Zovko, Adam J. Gilbert, Kimberly J. Miller, Thomas Y. Yee, Agnes Juang, Jason J. Jardine, Jared C. Bunker, Lance D. Smemoe, Joshua J. Stowell, Jonathan E. Bachand, Ali S. Razai, Terry K. Tullis, Derek R. Bayles, Cheryl T. Burgess, Gregory B. Phillips, Brian C. Claassen, Mark Lezama, Sean Ambrosius, Stephen W. Larson, Michael R. Christensen, Benjamin J. Everton, Jason A. Gersting, Baraa Kahf, Alan G. Laquer, Vlad Teplitskiy, Jeffery L. Hallstrom, Maria V. Stout, William O. Adams, Ian W. Gillies, Andrew W. Lloyd, Mark D. Kachner, Lincoln S. Essig, David R. Trossen, Aaron M. Davis, Jason R. Swartz, Benjamin B. Anger, Jason A. Champion, Daniel V. Gibson, Jeremy J. Carney, Karen Cassidy Selvaggio, Adam B. Powell, Karen J. Lenker, Bryan G. McWhorter, Nathanael R. Luman, Andrea L. Cheek, Damien J. Howard, Jane Q. Dai, Shannon Lam, Peter Law, Jacob Peterson, Christie R.W. Matthaei, Vladimir S. Lozan, Paul S. Stellman, Heungsoo Choi, Vikas Bhargava, Jeremy A. Anapol, Scott A. Cromar, Kendall M. Loebbaka, David R. Schmidt, Harnik Shukla, Charlene A. Azema, Morgan R. Coates, Jessica L. Achtsam, Jonathan A. Menkes, Rosaleen H. Chou, Kyu S. Min, Chang Sik Lim, Thomas S.H. Cowan, Devanie A. DuFour, Hans L. Mayer, Jessica C. Sganga, Justin J. Gillett, Alexander J. Martinez, Brian M. Graham, Brian J. Flynn, Mitchell B. Hadley, Robert J. Hilton, Daniel P. Hughes, Andrew E. Morrell, Jeremiah S. Helm, David M. Cohen, Jordan Gottdank, Nathan D. Reeves, Brandon G. Smith, Xiaoyan Sabrina Wang, Kregg A. Koch, Pushkal Mishra, Deborah S. Shepherd, Mark D. Marsden, Joan Y. Chan, Nicholas A. Belair, Angela K. Dremann, M. Scott Forbes, Elenore Niu, Daniel C. Kiang, Keith M. Lim, Ashley C. Morales, Jordan M. Cox, Albert J. Sueiras, Mark Rubinshtein, Clayton R. Henson, Daniel A. Kamkar, Jacob R. Rosenbaum, Douglas B. Wentzel, Aryeh N. Feinstein, Aaron S. Johnson, Bryan J. Johnson, Lindsay A. Laddaran, Janet M. Allendorph, Alexander Zeng, Samuel I. Cockriel, Serah R. Friedman, Bita Kianian, Justin E. Culbertson, Marissa M. Rosenbaum, Karl W. Kowallis, Christopher L. Lewis, Ben K. Shiroma, Makoto Tsunozaki, Paige L. Cappelli, Matthew S. Friedrichs, David G. Kim, Silas K. Alexander, Nima Zargari, Kenneth K. Wang, Brian C. Barnes, Emily J. Asgari, Spencer R. Carter, Xiaoyu Shelley Chen, Laura E. Liebman, Katherine R. McMorrow, Alexander G. Trimes, Logan P. Young, Julie T. Vo, Matthew I. Burton, Steven N. Friedland, Jose A. Martin del Campo, Michelle J. Ziperstein, Cesar A. Estrada, Hyunjin Park, Matthew T. Pham, Julia N. Hanson, Brianne M. Kingery, Joshua C. Loader, Raymond S. Lu, Alistair J. McIntyre, Kenneth P. McNeill, Morgan E. Robertson, Geetha Durairaj, Joseph A.R. Gerber, Holly M. Gordon, Inzer C. Ni, Charles K. Crane, Mary Bao, Christian D. Boettcher, Nyja A. Prior, Nefi R. Oliva, Fred Feyzi, Paul D. Spiel, Kyle Smith, Savannah J. Torborg, Michael S. Drell, James E. Youngblood, Martin S. Sulsky, Yusuke Hirai, Erin M. Cardinal, Charles J. Sirek, and Paige E. Radtke
CORRESPONDENCE INFORMATION
NAME Jessica Sganga
PRIMARY EMAIL ADDRESS FOR CORRESPONDENCE efiling@knobbe.com
SECONDARY EMAIL ADDRESS(ES) (COURTESY COPIES) NOT PROVIDED
FEE INFORMATION
APPLICATION FILING OPTION TEAS Standard
NUMBER OF CLASSES 2
APPLICATION FOR REGISTRATION PER CLASS 350
*TOTAL FEES DUE 700
*TOTAL FEES PAID 700
SIGNATURE INFORMATION
SIGNATURE /Marylauren Ilagan/
SIGNATORY'S NAME Marylauren Ilagan
SIGNATORY'S POSITION Senior Counsel, IP
DATE SIGNED 10/17/2022
SIGNATURE METHOD Sent to third party for signature



PTO- 1478
Approved for use through 10/31/2024. OMB 0651-0009
U.S. Patent and Trademark Office; U.S. DEPARTMENT OF COMMERCE
Under the Paperwork Reduction Act of 1995, no persons are required to respond to a collection of information unless it contains a valid OMB control number


Trademark/Service Mark Application, Principal Register

Serial Number: 97635563
Filing Date: 10/17/2022

To the Commissioner for Trademarks:

MARK: OLAPLEX (Standard Characters, see mark)
The literal element of the mark consists of OLAPLEX. The mark consists of standard characters, without claim to any particular font style, size, or color.
The applicant, OLAPLEX, INC., a corporation of Delaware, having an address of
      1187 Coast Village Road #1-520
      Santa Barbara, California 93108
      United States
      XXXX

requests registration of the trademark/service mark identified above in the United States Patent and Trademark Office on the Principal Register established by the Act of July 5, 1946 (15 U.S.C. Section 1051 et seq.), as amended, for the following:

International Class 009:  Recorded and downloadable computer software for providing health and beauty related information; downloadable mobile application software in the nature of a mobile application for providing health beauty related information; recorded and downloadable computer software that provides product recommendations to consumers in the fields of health and beauty; downloadable mobile application software that provides product recommendations to consumers in the fields of health and beauty; recorded and downloadable computer software that contains videos and tutorials on health and beauty; downloadable mobile application software that contains videos and tutorials on health and beauty; recorded and downloadable computer software that allows consumers to view, search for, and purchase products in the fields of beauty and health care; downloadable mobile application software that allows consumers to view, search for, and purchase products in the fields of beauty and health; diagnostic apparatus not for medical use, namely, diagnostic apparatus for the detection of the type of beauty and health care products to put on hair, eyelashes, skin, and nails; recorded and downloadable computer augmented reality and virtual reality software; downloadable mobile application augmented reality and virtual reality software; recorded and downloadable computer software for assessing the health of hair, eyelashes, skin, and nails; downloadable mobile application software for assessing the health of hair, eyelashes, skin, and nails
Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services.

International Class 042:  Providing on-line non-downloadable software, software as a service (SAAS), platform as a service (PAAS), and providing temporary use of on-line non-downloadable computer software for assessing the health of hair, eyelashes, skin, and nails; providing on-line non-downloadable software, software as a service (SAAS), platform as a service (PAAS), and providing temporary use of on-line non-downloadable computer software for providing health beauty related information; providing on-line non-downloadable software, software as a service (SAAS), platform as a service (PAAS), and providing temporary use of on-line non-downloadable computer software for information related to health and beauty treatments; providing on-line non-downloadable software, software as a service (SAAS), platform as a service (PAAS), and providing temporary use of on-line non-downloadable computer software that provides product recommendations to consumers in the fields of health and beauty; providing on-line non-downloadable software, software as a service (SAAS), platform as a service (PAAS), and providing temporary use of on-line non-downloadable computer software that contains videos and tutorials on health and beauty; providing on-line non-downloadable software, software as a service (SAAS), platform as a service (PAAS), and providing temporary use of on-line non-downloadable computer software that allows consumers to view, search for, and purchase products in the fields of beauty and health care
Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services.


Claim of Active Prior Registration(s)
The applicant claims ownership of active prior U.S. Registration Number(s) 4553436, 6659503, and 6659504.


The owner's/holder's proposed attorney information: Jessica Sganga. Other appointed attorneys are John B. Sganga, Jr., Edward A. Schlatter, Joseph R. Re, Catherine J. Holland, Jeffrey L. Van Hoosear, Daniel E. Altman, Lynda J. Zadra-Symes, Stephen C. Jensen, Steven J. Nataupsky, Paul A. Stewart, Joseph F. Jennings, Craig S. Summers, Ronald J. Schoenbaum, John R. King, Adeel S. Akhtar, David N. Weiss, Douglas G. Muehlhauser, Lori Lee Yamato, Michael K. Friedland, Stacey R. Halpern, Jon W. Gurka, Joseph M. Reisman, Michael L. Fuller, Paul N. Conover, Robert J. Roby, Sabing H. Lee, Karoline A. Delaney, William R. Zimmerman, Eric S. Furman, Susan M. Natland, Rabinder N. Narula, Bruce S. Itchkawitz, John M. Grover, Irfan A. Lateef, Amy Christensen Chun, Mark J. Gallagher, Brian C. Horne, Payson LeMeilleur, Sheila N. Swaroop, Benjamin A. Katzenellenbogen, Andrew N. Merickel, Linda H. Liu, James F. Herkenhoff, Andrew M. Douglas, Salima A. Merani, Jonathan A. Hyman, Curtiss C. Dosier, Joseph J. Mallon, Sean M. Murray, Christy G. Lea, Perry D. Oldham, Russell M. Jeide, Zi Y. Wong, Matthew S. Bellinger, Gregory A. Hermanson, Lauren Keller Katzenellenbogen, Ted M. Cannon, Carol Pitzel Cruz, Josué A. Villalta, Andrew I. Kimmel, Brenden Gingrich, Maria Culic Anderson, Melanie J. Seelig, Mauricio A. Uribe, Curtis R. Huffmire, Christopher L. Ross, Eli A. Loots, Ryan E. Melnick, Yanna S. Bouris, Philip M. Nelson, Marko R. Zoretic, Kerry S. Taylor, Derek C. Dailey, Jarom D. Kesler, Colin B. Heideman, Theodore G. Papagiannis, Nicholas M. Zovko, Adam J. Gilbert, Kimberly J. Miller, Thomas Y. Yee, Agnes Juang, Jason J. Jardine, Jared C. Bunker, Lance D. Smemoe, Joshua J. Stowell, Jonathan E. Bachand, Ali S. Razai, Terry K. Tullis, Derek R. Bayles, Cheryl T. Burgess, Gregory B. Phillips, Brian C. Claassen, Mark Lezama, Sean Ambrosius, Stephen W. Larson, Michael R. Christensen, Benjamin J. Everton, Jason A. Gersting, Baraa Kahf, Alan G. Laquer, Vlad Teplitskiy, Jeffery L. Hallstrom, Maria V. Stout, William O. Adams, Ian W. Gillies, Andrew W. Lloyd, Mark D. Kachner, Lincoln S. Essig, David R. Trossen, Aaron M. Davis, Jason R. Swartz, Benjamin B. Anger, Jason A. Champion, Daniel V. Gibson, Jeremy J. Carney, Karen Cassidy Selvaggio, Adam B. Powell, Karen J. Lenker, Bryan G. McWhorter, Nathanael R. Luman, Andrea L. Cheek, Damien J. Howard, Jane Q. Dai, Shannon Lam, Peter Law, Jacob Peterson, Christie R.W. Matthaei, Vladimir S. Lozan, Paul S. Stellman, Heungsoo Choi, Vikas Bhargava, Jeremy A. Anapol, Scott A. Cromar, Kendall M. Loebbaka, David R. Schmidt, Harnik Shukla, Charlene A. Azema, Morgan R. Coates, Jessica L. Achtsam, Jonathan A. Menkes, Rosaleen H. Chou, Kyu S. Min, Chang Sik Lim, Thomas S.H. Cowan, Devanie A. DuFour, Hans L. Mayer, Jessica C. Sganga, Justin J. Gillett, Alexander J. Martinez, Brian M. Graham, Brian J. Flynn, Mitchell B. Hadley, Robert J. Hilton, Daniel P. Hughes, Andrew E. Morrell, Jeremiah S. Helm, David M. Cohen, Jordan Gottdank, Nathan D. Reeves, Brandon G. Smith, Xiaoyan Sabrina Wang, Kregg A. Koch, Pushkal Mishra, Deborah S. Shepherd, Mark D. Marsden, Joan Y. Chan, Nicholas A. Belair, Angela K. Dremann, M. Scott Forbes, Elenore Niu, Daniel C. Kiang, Keith M. Lim, Ashley C. Morales, Jordan M. Cox, Albert J. Sueiras, Mark Rubinshtein, Clayton R. Henson, Daniel A. Kamkar, Jacob R. Rosenbaum, Douglas B. Wentzel, Aryeh N. Feinstein, Aaron S. Johnson, Bryan J. Johnson, Lindsay A. Laddaran, Janet M. Allendorph, Alexander Zeng, Samuel I. Cockriel, Serah R. Friedman, Bita Kianian, Justin E. Culbertson, Marissa M. Rosenbaum, Karl W. Kowallis, Christopher L. Lewis, Ben K. Shiroma, Makoto Tsunozaki, Paige L. Cappelli, Matthew S. Friedrichs, David G. Kim, Silas K. Alexander, Nima Zargari, Kenneth K. Wang, Brian C. Barnes, Emily J. Asgari, Spencer R. Carter, Xiaoyu Shelley Chen, Laura E. Liebman, Katherine R. McMorrow, Alexander G. Trimes, Logan P. Young, Julie T. Vo, Matthew I. Burton, Steven N. Friedland, Jose A. Martin del Campo, Michelle J. Ziperstein, Cesar A. Estrada, Hyunjin Park, Matthew T. Pham, Julia N. Hanson, Brianne M. Kingery, Joshua C. Loader, Raymond S. Lu, Alistair J. McIntyre, Kenneth P. McNeill, Morgan E. Robertson, Geetha Durairaj, Joseph A.R. Gerber, Holly M. Gordon, Inzer C. Ni, Charles K. Crane, Mary Bao, Christian D. Boettcher, Nyja A. Prior, Nefi R. Oliva, Fred Feyzi, Paul D. Spiel, Kyle Smith, Savannah J. Torborg, Michael S. Drell, James E. Youngblood, Martin S. Sulsky, Yusuke Hirai, Erin M. Cardinal, Charles J. Sirek, and Paige E. Radtke. Jessica Sganga of Knobbe, Martens, Olson & Bear, LLP, is a member of the XX bar, admitted to the bar in XXXX, bar membership no. XXX, and the attorney(s) is located at
      2040 Main Street, 14th Floor
      Irvine, California 92614
      United States
      949-760-0404(phone)
      949-760-9502(fax)
      efiling@knobbe.com
The docket/reference number is OLAP.196T.
Jessica Sganga submitted the following statement: The attorney of record is an active member in good standing of the bar of the highest court of a U.S. state, the District of Columbia, or any U.S. Commonwealth or territory.

The applicant's current Correspondence Information:
      Jessica Sganga
       PRIMARY EMAIL FOR CORRESPONDENCE: efiling@knobbe.com       SECONDARY EMAIL ADDRESS(ES) (COURTESY COPIES): NOT PROVIDED


Requirement for Email and Electronic Filing: I understand that a valid email address must be maintained by the applicant owner/holder and the applicant owner's/holder's attorney, if appointed, and that all official trademark correspondence must be submitted via the Trademark Electronic Application System (TEAS).
A fee payment in the amount of $700 has been submitted with the application, representing payment for 2 class(es).

Declaration

Declaration Signature

Signature: /Marylauren Ilagan/   Date: 10/17/2022
Signatory's Name: Marylauren Ilagan
Signatory's Position: Senior Counsel, IP
Signatory's Phone Number: Not Provided
Signature method: Sent to third party for signature
Payment Sale Number: 97635563
Payment Accounting Date: 10/17/2022

Serial Number: 97635563
Internet Transmission Date: Mon Oct 17 19:09:03 ET 2022
TEAS Stamp: USPTO/BAS-XXX.XXX.XX.XX-2022101719090466
0459-97635563-82050d0cba320da724d4a422ef
a505cbe82fd7a2f7ff824cffe5bef3c972d3816b
-CC-09033179-20221013180020522082

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