Application

PTO- 1478

Approved for use through 10/31/2024. OMB 0651-0009

Under the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless it displays a valid OMB control number.

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PTO- 1478

Approved for use through 10/31/2024. OMB 0651-0009

Under the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless it displays a valid OMB control number.

Trademark/Service Mark Application, Principal Register

Serial Number: 97610787

Filing Date: 09/28/2022

To the Commissioner for Trademarks:

MARK: Smart (Standard Characters, see mark)
The literal element of the mark consists of Smart. The mark consists of standard characters, without claim to any particular font style, size, or color.
The applicant, SmartFinancial.com Insurance LLC, a limited liability company legally organized under the laws of California, having an address of
      1901 Newport Blvd., Ste 300
      Costa Mesa, California 92697
      United States
      855-214-2291(phone)
      XXXX

requests registration of the trademark/service mark identified above in the United States Patent and Trademark Office on the Principal Register established by the Act of July 5, 1946 (15 U.S.C. Section 1051 et seq.), as amended, for the following:

For specific filing basis information for each item, you must view the display within the Input Table.
International Class 035:  Insurance lead collection and matching services, namely, matching consumer requests for insurance policy quotes collected over the internet to pre-qualified insurance brokers, agents and agencies interested in those requests; Providing sales leads for the automotive finance and insurance industries

In International Class 035, the mark was first used by the applicant or the applicant's related company or licensee or predecessor in interest at least as early as 10/14/2010, and first used in commerce at least as early as 10/14/2010, and is now in use in such commerce. The applicant is submitting one(or more) specimen(s) showing the mark as used in commerce on or in connection with any item in the class of listed goods/services, consisting of a(n) SmartFinancial.com landing page showing the use of the word Smart. The slogan The Smart and Easy Way to Shop for Insurance is depicted clearly..

Original PDF file:
SPE0-682113252-2022092814 0531873556_._Smart_UIC.pdf
Converted PDF file(s) (1 page)
Specimen File1
Webpage URL: www.smartfinancial.com
Webpage Date of Access: 09/28/2022



For informational purposes only, applicant's website address is: www.smartfinancial.com

The owner's/holder's proposed attorney information: Kevin Rockoff. Kevin Rockoff, is a member of the XX bar, admitted to the bar in XXXX, bar membership no. XXX, is located at
      1901 Newport Blvd, Suite 300
      Costa Mesa, California 92627
      United States
      949-329-8259(phone)
      krockoff@valorlaw.com

Kevin Rockoff submitted the following statement: The attorney of record is an active member in good standing of the bar of the highest court of a U.S. state, the District of Columbia, or any U.S. Commonwealth or territory.

The applicant's current Correspondence Information:

Kevin Rockoff

PRIMARY EMAIL FOR CORRESPONDENCE: krockoff@valorlaw.com       SECONDARY EMAIL ADDRESS(ES) (COURTESY COPIES): NOT PROVIDED Requirement for Email and Electronic Filing: I understand that a valid email address must be maintained by the applicant owner/holder and the applicant owner's/holder's attorney, if appointed, and that all official trademark correspondence must be submitted via the Trademark Electronic Application System (TEAS).

A fee payment in the amount of $350 has been submitted with the application, representing payment for 1 class(es).

Declaration

	Basis: If the applicant is filing the application based on use in commerce under 15 U.S.C. § 1051(a): The signatory believes that the applicant is the owner of the trademark/service mark sought to be registered; The mark is in use in commerce and was in use in commerce as of the filing date of the application on or in connection with the goods/services in the application; The specimen(s) shows the mark as used on or in connection with the goods/services in the application and was used on or in connection with the goods/services in the application as of the application filing date; and To the best of the signatory's knowledge and belief, the facts recited in the application are accurate. And/Or If the applicant is filing the application based on an intent to use the mark in commerce under 15 U.S.C. § 1051(b), § 1126(d), and/or § 1126(e): The signatory believes that the applicant is entitled to use the mark in commerce; The applicant has a bona fide intention to use the mark in commerce and had a bona fide intention to use the mark in commerce as of the application filing date on or in connection with the goods/services in the application; and To the best of the signatory's knowledge and belief, the facts recited in the application are accurate.
	To the best of the signatory's knowledge and belief, no other persons, except, if applicable, concurrent users, have the right to use the mark in commerce, either in the identical form or in such near resemblance as to be likely, when used on or in connection with the goods/services of such other persons, to cause confusion or mistake, or to deceive.
	To the best of the signatory's knowledge, information, and belief, formed after an inquiry reasonable under the circumstances, the allegations and other factual contentions made above have evidentiary support.
	The signatory being warned that willful false statements and the like are punishable by fine or imprisonment, or both, under 18 U.S.C. § 1001, and that such willful false statements and the like may jeopardize the validity of the application or submission or any registration resulting therefrom, declares that all statements made of his/her own knowledge are true and all statements made on information and belief are believed to be true.

Declaration Signature

Signature: /KR/   Date: 09/28/2022
Signatory's Name: Kevin Rockoff
Signatory's Position: General Counsel
Signatory's Phone Number: 949-329-8259
Signature method: Signed directly within the form
Payment Sale Number: 97610787
Payment Accounting Date: 09/28/2022

Serial Number: 97610787
Internet Transmission Date: Wed Sep 28 14:44:39 ET 2022
TEAS Stamp: USPTO/BAS-XX.XX.XXX.XX-20220928144440903
341-97610787-820e44bce329fae284519db219d
081f279e8f339d74f2f0316a3828e12b728468-C
C-44390888-20220928140531873556