ADVANCE

Advance Auto Innovations, Llc

Application Filed: 2022-09-14
Trademark Application Details
Trademark Logo ADVANCE

The mark consists of a stylized black and white checkered flag followed by a yellow flagpole followed by the term ADVANCE in black; the white background is not claimed as a feature of the mark.

Mark For: ADVANCE™ trademark registration is intended to cover the categories of retail store, wholesale store, and retail and wholesale commercial store services featuring motor vehicle, truck, lawn, motorcycle, marine and farm equipment parts and accessories, and tools, hardware, batteries and consumer electronics; online retail store, wholesale store, and retail and wholesale commercial store services featuring motor vehicle, truck, lawn, motorcycle, marine and farm equipment parts and accessories, and tools, hardware, batteries and consumer electronics; Providing customer loyalty, appreciation, incentive awards, rewards, and discount programs, for commercial, promotional and/or advertising purposes; providing incentive award programs for customers that provide discount coupons and gift cards for purchase of goods and services; advertising and marketing services, namely, promoting the goods and services of others; promoting the goods and services of others through product giveaways and promotions, sweepstakes and contests.

Status

2024-01-06 UTC
LIVE APPLICATION Published for Opposition
A pending trademark application has been examined by the Office and has been published in a way that provides an opportunity for the public to oppose its registration.


Research OneLook Acronym Finder
Serial Number97591407
Mark Literal ElementsADVANCE
Mark Drawing Type3 - AN ILLUSTRATION DRAWING WHICH INCLUDES WORD(S)/ LETTER(S) /NUMBER(S)
Mark TypeService Mark
Standard Character ClaimNo
Current LocationINTENT TO USE SECTION 2023-09-26
Basis1(b)
Class StatusACTIVE
Primary US Classes
  • 100: Miscellaneous
  • 101: Advertising and Business
  • 102: Insurance and Financial
Primary International Class
  • 035 - Primary Class
  • (Advertising and business) Advertising; business management; business administration; office functions.
Filed UseNo
Current UseNo
Intent To UseYes
Filed ITUYes
44D FiledNo
44E CurrentNo
66A CurrentNo
Current BasisNo
No BasisNo
Attorney NameTara A. Branscom
Attorney Docket Number1238A-03188

Timeline

2022-09-14Application Filed
2022-09-17Location: NEW APPLICATION PROCESSING
2022-09-17Status: Live/Pending
2022-09-17Transaction Date
2023-08-01Published
2023-09-26Location: INTENT TO USE SECTION
2023-09-26Status: Notice of Allowance (NOA) sent (issued) to the applicant. Applicant must file a Statement of Use or Extension Request within six

Trademark Parties (Applicants & Owners)

Party: ADVANCE AUTO INNOVATIONS, LLC
Address5008 Airport Road Roanoke, VIRGINIA UNITED STATES 24012
Legal Entity TypeLimited Liability Company
Legal Entity StateVIRGINIA

Design Search Codes

26.11.02Plain single line rectangles; Rectangles (single line)
26.17.01Bands, straight; Bars, straight; Lines, straight; Straight line(s), band(s) or bar(s)
26.17.06Bands, diagonal; Bars, diagonal; Diagonal line(s), band(s) or bar(s); Lines, diagonal
240904Checkered flag; Flags, checkered
261102Plain single line rectangles; Rectangles (single line)
261701Bands, straight; Bars, straight; Lines, straight; Straight line(s), band(s) or bar(s)
261706Bands, diagonal; Bars, diagonal; Diagonal line(s), band(s) or bar(s); Lines, diagonal

Attorney of Record

TARA A. BRANSCOM
BRIENT IP LAW, LLC
1175 GRIMES BRIDGE ROAD, SUITE 100
ROSWELL, GA 30075

Good, Services, and Codes

International Codes:35
U.S. Codes:100,101,102
International Codes:37
U.S. Codes:100,103,106
International Codes:39
U.S. Codes:100,105
International Codes:41
U.S. Codes:100,101,107
International Codes:42
U.S. Codes:100,101
Type CodeType
GS0411Providing online non-downloadable instructional videos in the fields of motor vehicles, motor vehicle ownership, motor vehicle maintenance, and motor vehicle repair; entertainment services, namely, an ongoing online non-downloadable video series in the fields of motor vehicles, motor vehicle ownership, motor vehicle maintenance, and motor vehicle repair; providing a website featuring non-downloadable videos in the fields of motor vehicles, motor vehicle ownership, motor vehicle maintenance, and motor vehicle repair

Trademark Filing History

DescriptionDateProceeding Number
NOA E-MAILED - SOU REQUIRED FROM APPLICANT2023-09-26
PUBLISHED FOR OPPOSITION2023-08-01
OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED2023-08-01
NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED2023-07-12
NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED2023-06-27
EXAMINERS AMENDMENT E-MAILED2023-06-27
EXAMINERS AMENDMENT -WRITTEN2023-06-27
EXAMINER'S AMENDMENT ENTERED2023-06-27
APPROVED FOR PUB - PRINCIPAL REGISTER2023-06-27
NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED2023-06-26
EXAMINERS AMENDMENT E-MAILED2023-06-26
EXAMINERS AMENDMENT -WRITTEN2023-06-26
EXAMINER'S AMENDMENT ENTERED2023-06-26
ASSIGNED TO EXAMINER2023-06-26
NOTICE OF DESIGN SEARCH CODE E-MAILED2022-09-30
NEW APPLICATION OFFICE SUPPLIED DATA ENTERED2022-09-29
NEW APPLICATION ENTERED IN TRAM2022-09-17
NEW APPLICATION ENTERED2022-09-17

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