Application

PTO- 1478

Approved for use through 10/31/2024. OMB 0651-0009

U.S. Patent and Trademark Office; U.S. DEPARTMENT OF COMMERCE Under the Paperwork Reduction Act of 1995, no persons are required to respond to a collection of information unless it contains a valid OMB control number

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PTO- 1478

Approved for use through 10/31/2024. OMB 0651-0009

U.S. Patent and Trademark Office; U.S. DEPARTMENT OF COMMERCE Under the Paperwork Reduction Act of 1995, no persons are required to respond to a collection of information unless it contains a valid OMB control number

Trademark/Service Mark Application, Principal Register

Serial Number: 97421231

Filing Date: 05/20/2022

To the Commissioner for Trademarks:

MARK: SDSU (stylized and/or with design, see mark)
The literal element of the mark consists of SDSU. The mark consists of the letters S, D, S and U in stylized format.
The applicant, Aztec Shops, Ltd., a corporation of California, having an address of
      San Diego State University
      5500 Campanile Dr.
      San Diego, California 92182
      United States
      XXXX

requests registration of the trademark/service mark identified above in the United States Patent and Trademark Office on the Principal Register established by the Act of July 5, 1946 (15 U.S.C. Section 1051 et seq.), as amended, for the following:

International Class 009:  Cases for mobile phones; computer carrying cases; decorative magnets; notebook computer carrying cases; protective covers and cases for tablet computers; sunglasses
Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services.

International Class 012:  License plate holders; novelty license plate holders; automobile license plate frames
Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services.

International Class 014:  Jewelry; jewelry for attachment to clothing; pendants; clocks; watches
Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services.

International Class 016:  Binders; blank note cards; bulletin boards; bumper stickers; day planners; decals; desk sets; desk top organizers; decals; drafting paper; greetings cards; postcards; note cards; note pad holders; notebooks; paper cloths; paper napkins; paper stationery; paperweights; pencils; pens; photo albums; pictures; picture postcards; postcards; stationery; stickers; temporary tattoo transfers; three-ring binders; wire bound notebooks; writing instruments
Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services.

International Class 018:  All-purpose carrying bags; backpacks; book bags; drawstring bags; handbags; sports bags; travel bags; purses; briefcase-type leather business folders; briefcase-type portfolios; briefcases and attache cases; card holders, namely, cases for business cards and/or credit cards; card wallets; wallets; umbrellas
Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services.

International Class 020:  Picture frames; pillows; plastic novelty license plates; stadium cushions
Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services.

International Class 021:  Beverage glassware; cups; mugs; decorative plates; paper cups; paper plates; plastic cups; plates; water bottles sold empty
Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services.

International Class 025:  Apparel for dancers, namely, t-shirts, sweatshirts, pants, leggings, shorts, and jackets; athletic apparel, namely, shirts, pants, jackets, footwear, hats, caps, and athletic uniforms; beachwear; swimwear; bike shorts; bottoms; caps; hats; headbands; headwear; hooded sweatshirts; jackets; leggings; pajama bottoms; pajamas; pants; scarves; shirts; shorts; socks; sports bras; sweatpants; sweatshirts; T-shirts; tank tops; ties; tops; visors; wristbands; yoga pants; yoga shirts
Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services.

International Class 028:  Sports balls
Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services.

International Class 035:  Retail book stores
Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services.

International Class 041:  Education services in the nature of courses at the university level; educational services, namely, providing courses of instruction at the undergraduate, graduate, and postgraduate levels; community education in the nature of education services, namely, providing classes and instruction in the fields of acting, art, dance, debate, leadership, musical production, musical theatre, writing, and social media and digital entrepreneurship; summer camps; entertainment services, namely, arranging and conducting athletic competitions, contests, and exhibitions; entertainment services, namely, arranging and conducting concerts, lectures, theater productions, and special events for social entertainment purposes; live performances by a marching band; contests and incentive award programs to encourage students and organization members to set up and achieve goals in academics, attendance, citizenship and conduct; organizing, arranging, and conducting an array of athletic events rendered live and recorded for the purpose of distribution through broadcast media; encouraging intercollegiate athletic programs by organizing and conducting educational programs and activities for intercollegiate athletes and alumni; organizing, arranging, and conducting social entertainment events in the nature of parties, gatherings and workshops for faculty, students, alumni, and community members and sporting, athletic, concert, theater, and other entertainment events; social club services, namely, arranging, organizing, and hosting social events, get-togethers, and parties for club members; providing a web site that features information on attending college and university with an emphasis on newly enrolled students; providing a website featuring non-downloadable articles in the field of news, sports, athletics, entertainment, academics, and personal interest and information relating to academics, sports, music, entertainment events, sports events, personal success, business success, community involvement and faculty, students, alumni, and community members; providing biographical information of individuals via the internet for educational purposes; providing information about education; providing information relating to organizing community sporting and cultural activities, contests, and games
Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services.

International Class 043:  Hotel, restaurant and catering services; providing temporary housing accommodations
Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services.



Claim of Active Prior Registration(s)
The applicant claims ownership of active prior U.S. Registration Number(s) 2448884, 2487371, 3957621, and others.


The owner's/holder's proposed attorney information: Anthony D. Peluso. Anthony D. Peluso of ArentFox Schiff LLP, is a member of the XX bar, admitted to the bar in XXXX, bar membership no. XXX, is located at
      555 West Fifth Street, 48th Floor
      Los Angeles, California 90013
      United States
      213-629-7400(phone)
      213-629-7401(fax)
      tmdocket@afslaw.com
The docket/reference number is 037104.00TBD.
Anthony D. Peluso submitted the following statement: The attorney of record is an active member in good standing of the bar of the highest court of a U.S. state, the District of Columbia, or any U.S. Commonwealth or territory.

The applicant's current Correspondence Information:

Anthony D. Peluso

PRIMARY EMAIL FOR CORRESPONDENCE: tmdocket@afslaw.com        SECONDARY EMAIL ADDRESS(ES) (COURTESY COPIES): anthony.peluso@afslaw.com; anthony.olivas@afslaw.com Requirement for Email and Electronic Filing: I understand that a valid email address must be maintained by the applicant owner/holder and the applicant owner's/holder's attorney, if appointed, and that all official trademark correspondence must be submitted via the Trademark Electronic Application System (TEAS).

A fee payment in the amount of $4200 has been submitted with the application, representing payment for 12 class(es).

Declaration

	Basis: If the applicant is filing the application based on use in commerce under 15 U.S.C. § 1051(a): The signatory believes that the applicant is the owner of the trademark/service mark sought to be registered; The mark is in use in commerce and was in use in commerce as of the filing date of the application on or in connection with the goods/services in the application; The specimen(s) shows the mark as used on or in connection with the goods/services in the application and was used on or in connection with the goods/services in the application as of the application filing date; and To the best of the signatory's knowledge and belief, the facts recited in the application are accurate. And/Or If the applicant is filing the application based on an intent to use the mark in commerce under 15 U.S.C. § 1051(b), § 1126(d), and/or § 1126(e): The signatory believes that the applicant is entitled to use the mark in commerce; The applicant has a bona fide intention to use the mark in commerce and had a bona fide intention to use the mark in commerce as of the application filing date on or in connection with the goods/services in the application; and To the best of the signatory's knowledge and belief, the facts recited in the application are accurate.
	To the best of the signatory's knowledge and belief, no other persons, except, if applicable, concurrent users, have the right to use the mark in commerce, either in the identical form or in such near resemblance as to be likely, when used on or in connection with the goods/services of such other persons, to cause confusion or mistake, or to deceive.
	To the best of the signatory's knowledge, information, and belief, formed after an inquiry reasonable under the circumstances, the allegations and other factual contentions made above have evidentiary support.
	The signatory being warned that willful false statements and the like are punishable by fine or imprisonment, or both, under 18 U.S.C. § 1001, and that such willful false statements and the like may jeopardize the validity of the application or submission or any registration resulting therefrom, declares that all statements made of his/her own knowledge are true and all statements made on information and belief are believed to be true.

Declaration Signature

Signature: /R.D. Williams/   Date: 05/20/2022
Signatory's Name: R.D. Williams
Signatory's Position: Director, Business Development & Contract Housing
Signatory's Phone Number: 619-595-5760
Signature method: Sent to third party for signature
Payment Sale Number: 97421231
Payment Accounting Date: 05/20/2022

Serial Number: 97421231
Internet Transmission Date: Fri May 20 14:17:35 ET 2022
TEAS Stamp: USPTO/BAS-XXX.XXX.XXX.XX-202205201417351
87644-97421231-820caf7a5c2a4ddbbea697b34
bbbb5efa238d3287f0f32c97414769a46d101e-C
C-17333449-20220517141501541575