BUILT FOR WHAT MATTERS
The Trade Desk, Inc.
Application Filed: 2022-05-06
Trademark Application Details
Mark For: BUILT FOR WHAT MATTERS™ trademark registration is intended to cover the categories of
The trademark application has been accepted by the Office (has met the minimum filing requirements) and has not yet been assigned to an examiner.
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Acronym Finder
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| Serial Number | 97398377 |
| Mark Literal Elements | BUILT FOR WHAT MATTERS |
| Mark Drawing Type | 4 - STANDARD CHARACTER MARK |
| Mark Type | Service Mark |
| Current Location | NEW APPLICATION PROCESSING 2022-05-10 |
| Basis | 1(a) |
| Class Status | ACTIVE |
| Primary US Classes |
|
| Primary International Class |
|
| Filed Use | Yes |
| Current Use | Yes |
| Intent To Use | No |
| Filed ITU | No |
| 44D Filed | No |
| 44E Current | No |
| 66A Current | No |
| Current Basis | No |
| No Basis | No |
| Attorney Name | Mark A. Jansen |
| Attorney Docket Number | 35418-00070 |
Timeline
| 2022-01-00 | Date of First Use |
| 2022-01-01 | Date of First Use |
| 2022-01-01 | Date of Use In Commerce |
| 2022-05-06 | Application Filed |
| 2022-05-10 | Location: NEW APPLICATION PROCESSING |
| 2022-05-10 | Status: Live/Pending |
| 2022-05-10 | Status: New application will be assigned to an examining attorney approximately 6 months after filing date. |
| 2022-05-10 | Transaction Date |
Trademark Parties (Applicants & Owners)
| Party: |  The Trade Desk, Inc. |
| Address | 42 N. Chestnut Street Ventura, CALIFORNIA UNITED STATES 93001 |
| Legal Entity Type | Corporation |
| Legal Entity State | DELAWARE |
Documents
 Application | 2022-05-06 | |
| Drawing | 2022-05-06 | |
| Specimen | 2022-05-06 |
Attorney of Record
Good, Services, and Codes
| International Codes: | 35 |
| U.S. Codes: | 100,101,102 |
| International Codes: | 42 |
| U.S. Codes: | 100,101 |
| Type Code | Type |
|---|---|
| GS0351 | Marketing services; advertising services, namely, placement and dissemination of advertising for others via an on-line communications network; business marketing, promotions, and advertising consulting services; providing advertising campaign management services in the nature of tracking, analyzing, and reporting on consumer data, demographics, and consumer behavioral information, computer network use and users for business purposes, and consumer responses to advertisements and promotional materials; management and compilation of computerized databases, namely, creating and managing customer lists and customer data in a computer database for others; conducting market research and consumer research; consumer purchase and behavior research services; advertising research services; advertising and advertisement services; advertising by transmission of online publicity for third parties through electronic communications networks; advertising via electronic media and specifically the internet; dissemination of advertising for others via the internet; mediation of advertising; media research services, namely, providing an Internet-based database in the field of consumer audience viewership of advertising, advertising sales effectiveness, and selection of media to optimize sales results for business purposes |
| GS0351 | Marketing services; advertising services, namely, placement and dissemination of advertising for others via an on-line communications network; business marketing, promotions, and advertising consulting services; advertising consultation in the nature of tracking, analyzing, and reporting on consumer data, demographics, and consumer behavioral information, computer network use and users for business purposes, and consumer responses to advertisements and promotional materials; management and compilation of computerized databases, namely, creating and managing customer lists and customer data in a computer database for others; conducting market research and consumer research; consumer purchase and behavior research services; advertising research services; advertising and advertisement services; advertising by transmission of online publicity for third parties through electronic communications networks; advertising via electronic media and specifically the internet; dissemination of advertising for others via the internet; mediation of advertising; media research services, namely, providing an online computer database in the field of consumer audience viewership of advertising, advertising sales effectiveness, and selection of media to optimize sales results for business purposes |
Trademark Filing History
| Description | Date | Proceeding Number |
|---|---|---|
| NEW APPLICATION ENTERED IN TRAM | 2022-05-10 |
Similar Marks
Mark Image Registration | Serial | Company Trademark Application Date |
|---|---|
 BUILT FOR WHAT MATTERS 97398377 not registered Live/Pending |
The Trade Desk, Inc. 2022-05-06 |
 BUILT FOR WHAT MATTERS 88210749 not registered Live/Pending |
W-D Apparel Company, LLC 2018-11-29 |
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