The mark consists of DIRECTV ADVERTISING in a stylized font.
Mark For: DIRECTV ADVERTISING™ trademark registration is intended to cover the categories of downloadable software in the field of advertising, marketing, and promotion services; Downloadable software in the field of advertising and marketing services, namely, promoting the goods and services of others; Downloadable software for dissemination of advertising and marketing for others via the Internet and other communications networks and platforms; Downloadable software for developing and providing advertising and marketing material and designs, and advertising marketing campaigns, for others; Downloadable software in the field of advertising, marketing, and promotion services, namely, providing advertising space and inventory, and connecting qualified providers and buyers of advertising space online; Downloadable software for direct buying and selling of advertising space across satellite and digital television platforms; Downloadable software in the field of advertising and consumer marketing research; Downloadable software for the planning, marketing, creation, facilitation, and integration of addressable and targeted advertising; Downloadable software for addressable and targeted advertising services, namely, satellite and digital television advertising services that feature automated systems for targeting specific consumers; Downloadable software for sales tracking for others, including brand lift, brand awareness, recall and purchase consideration; Downloadable software in the field of consulting, advertising, marketing, business, and data analytics; Downloadable software for analyzing and compiling business data, including viewership data for potential advertisers; Downloadable software for business research, evaluation, and information services; Downloadable software for the preparation of business reports and market insight reports.
Status
2022-04-27 UTC
LIVE APPLICATION Awaiting Examination
The trademark application has been accepted by the Office (has met the minimum filing requirements) and has not yet been assigned to an examiner.
(Electrical and scientific apparatus) Scientific, nautical, surveying, electric, photographic, cinematographic, optical, weighing, measuring, signaling, checking (supervision), lifesaving and teaching apparatus and instruments; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire-extinguishing apparatus.
Filed Use
No
Current Use
No
Intent To Use
Yes
Filed ITU
Yes
44D Filed
No
44E Current
No
66A Current
No
Current Basis
No
No Basis
No
Attorney Name
Alexander E. Silverman
Attorney Docket Number
2022-0465
Timeline
2022-04-24
Application Filed
2022-04-27
Location: NEW APPLICATION PROCESSING
2022-04-27
Status: Live/Pending
2022-04-27
Status: New application will be assigned to an examining attorney approximately 6 months after filing date.
ALEXANDER E. SILVERMAN 2260 EAST IMPERIAL HWY EL SEGUNDO, CA 90245
Good, Services, and Codes
International Codes:
9
U.S. Codes:
021,023,026,036,038
International Codes:
35
U.S. Codes:
100,101,102
Type Code
Type
DM0000
The mark consists of DIRECTV ADVERTISING in a stylized font.
DM0000
The mark consists of the larger-sized stylized wording "DIRECTV" with "DIREC" divided horizontally by a tapered arc of negative space sweeping upward from the left lower corner. The upper portion of "DIREC" is in white and the lower half of "DIREC" and all of "TV" is in blue. Below this is the smaller-sized white stylized wording "ADVERTISING". The black background is not claimed as a feature of the mark.
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