Application

PTO- 1478

Approved for use through 10/31/2024. OMB 0651-0009

U.S. Patent and Trademark Office; U.S. DEPARTMENT OF COMMERCE Under the Paperwork Reduction Act of 1995, no persons are required to respond to a collection of information unless it contains a valid OMB control number

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PTO- 1478

Approved for use through 10/31/2024. OMB 0651-0009

U.S. Patent and Trademark Office; U.S. DEPARTMENT OF COMMERCE Under the Paperwork Reduction Act of 1995, no persons are required to respond to a collection of information unless it contains a valid OMB control number

Trademark/Service Mark Application, Principal Register

Serial Number: 97369344

Filing Date: 04/19/2022

To the Commissioner for Trademarks:

MARK: PLUS (Standard Characters, see mark)
The literal element of the mark consists of PLUS. The mark consists of standard characters, without claim to any particular font style, size, or color.
The applicant, Holmes, Murphy and Associates, LLC, a limited liability company legally organized under the laws of Iowa, having an address of
      2727 Grand Prairie Parkway
      Waukee, Iowa 50263
      United States
      515-223-6848(phone)
      XXXX

requests registration of the trademark/service mark identified above in the United States Patent and Trademark Office on the Principal Register established by the Act of July 5, 1946 (15 U.S.C. Section 1051 et seq.), as amended, for the following:

International Class 009:  Downloadable software in the nature of a mobile application.
Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services.

International Class 035:  Data analytics services, namely, health data collection and analysis in the nature of data compiling and analyzing in the field of insurance to provide information and metrics regarding health insurance claims to help clients forecast potential adverse outcomes and develop risk strategies to avoid, reduce, or transfer loss and business risk management consultation; administration of employee benefit plans concerning wellness; consulting services, namely, providing consumer information to employers in the field of the administration and management of health care plan options and programs concerning mental health and wellness for first responders; business risk management consultation; analyzing and compiling business data for insurance services; data-acquisition and collection for insurance services; providing on-line auction services for employers seeking employee benefit plans; Business services, namely, independent management services for captive insurance companies.
Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services.

International Class 036:  Insurance administration, agency, brokerage services, claims processing, and claims administration; insurance services, namely, writing property and casualty insurance and underwriting, issuance, development, management, and administration of captive insurance; administration of employee benefit plans concerning insurance and finance; financial risk management consultation; financial guarantee and surety; surety services; insurance consultancy services, namely, providing advice to help clients avoid, reduce, or transfer risk through the use of insurance; financial consulting, namely, providing consulting services for the allocation of financial resources used in the insurance industry; providing financial analysis and consultation, namely, financial benchmarking; providing consulting services for the allocation of financial resources used in the health care industry; insurance claims administration services in the field of auto, general liability, and workers compensation; insurance risk management consulting services in the field of auto, general liability, and workers compensation; insurance consultancy services, namely, providing advice to help clients avoid, reduce, or transfer risk; insurance consultancy services, namely, providing advice relating to administration and management of health care plan options and programs concerning mental health and wellness for first responders; providing consulting services for the allocation of financial resources used in the health care industry; incubation services, namely, providing financing to emerging and start-up companies in the insurance industry; insurance consultation relating to the creation and management of captive insurance companies; captive insurance assessment, formation, and management services; providing captive insurance programs.
Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services.

International Class 041:  Safety training services in the form of seminars on how to reduce risk covered by insurance in the field of auto, general liability, and workers compensation, and the distribution of printed materials in connection therewith; video tape production in the field of auto, general liability, and workers compensation; educational and entertainment services, namely, providing interactive on-line training courses and non-downloadable instructional videos and photos in the fields of self-improvement, positive psychology, personal happiness, and mental health and wellness accessible by means of website and mobile phone application; personal and social services, namely, providing non-downloadable videos in the fields of self-improvement and self-fulfillment accessible by means of website and mobile phone application; leadership development training in the field of insurance; incubation services, namely, business management training to emerging and start-up companies in the insurance industry.
Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services.

International Class 044:  Providing consulting services for the allocation of medical clinical resources for the health care industry; medical services, namely, providing information in the fields of positive psychology, health and wellness to bring about personal happiness, and mental health and wellness accessible by means of website and mobile phone application; medical services, namely, providing information, counseling, consulting, and advice in the fields of positive psychology, health and wellness to bring about personal happiness, and mental health and wellness accessible by means of website and mobile phone application.
Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services.

International Class 045:  Personal development and social services, namely, providing information in the fields of self-improvement and self-fulfillment accessible by means of website and mobile phone application; personal and social services, namely, providing online social networking services, counseling, information, consulting, and advice in the fields of self-improvement and self-fulfillment accessible by means of interactive website and mobile phone application.
Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services.



The owner's/holder's proposed attorney information: Aaron C. Jones. Aaron C. Jones of Belin McCormick, P.C., is a member of the XX bar, admitted to the bar in XXXX, bar membership no. XXX, is located at
      666 Walnut Street, Suite 2000
      Des Moines, Iowa 50309
      United States
      515-283-4646(phone)
      5155580646(fax)
      ajones@belinmccormick.com
The docket/reference number is H1154-7300.
Aaron C. Jones submitted the following statement: The attorney of record is an active member in good standing of the bar of the highest court of a U.S. state, the District of Columbia, or any U.S. Commonwealth or territory.

The applicant's current Correspondence Information:

Aaron C. Jones

PRIMARY EMAIL FOR CORRESPONDENCE: ajones@belinmccormick.com        SECONDARY EMAIL ADDRESS(ES) (COURTESY COPIES): ip@belinmccormick.com Requirement for Email and Electronic Filing: I understand that a valid email address must be maintained by the applicant owner/holder and the applicant owner's/holder's attorney, if appointed, and that all official trademark correspondence must be submitted via the Trademark Electronic Application System (TEAS).

A fee payment in the amount of $2100 has been submitted with the application, representing payment for 6 class(es).

Declaration

	Basis: If the applicant is filing the application based on use in commerce under 15 U.S.C. § 1051(a): The signatory believes that the applicant is the owner of the trademark/service mark sought to be registered; The mark is in use in commerce and was in use in commerce as of the filing date of the application on or in connection with the goods/services in the application; The specimen(s) shows the mark as used on or in connection with the goods/services in the application and was used on or in connection with the goods/services in the application as of the application filing date; and To the best of the signatory's knowledge and belief, the facts recited in the application are accurate. And/Or If the applicant is filing the application based on an intent to use the mark in commerce under 15 U.S.C. § 1051(b), § 1126(d), and/or § 1126(e): The signatory believes that the applicant is entitled to use the mark in commerce; The applicant has a bona fide intention to use the mark in commerce and had a bona fide intention to use the mark in commerce as of the application filing date on or in connection with the goods/services in the application; and To the best of the signatory's knowledge and belief, the facts recited in the application are accurate.
	To the best of the signatory's knowledge and belief, no other persons, except, if applicable, concurrent users, have the right to use the mark in commerce, either in the identical form or in such near resemblance as to be likely, when used on or in connection with the goods/services of such other persons, to cause confusion or mistake, or to deceive.
	To the best of the signatory's knowledge, information, and belief, formed after an inquiry reasonable under the circumstances, the allegations and other factual contentions made above have evidentiary support.
	The signatory being warned that willful false statements and the like are punishable by fine or imprisonment, or both, under 18 U.S.C. § 1001, and that such willful false statements and the like may jeopardize the validity of the application or submission or any registration resulting therefrom, declares that all statements made of his/her own knowledge are true and all statements made on information and belief are believed to be true.

Declaration Signature

Signature: /Aaron C. Jones/   Date: 04/19/2022
Signatory's Name: Aaron C. Jones
Signatory's Position: Attorney of Record, Iowa Bar Member
Signatory's Phone Number: 515-283-4646
Signature method: Signed directly within the form
Payment Sale Number: 97369344
Payment Accounting Date: 04/19/2022

Serial Number: 97369344
Internet Transmission Date: Tue Apr 19 09:51:28 ET 2022
TEAS Stamp: USPTO/BAS-XXX.XX.XXX.XX-2022041909512842
2199-97369344-8208332e61619bc18e63b54b52
ae8a7ea6c5ef50faa76ba1e0afcfa9117e9f199b
-CC-51271534-20220419094706168145