Application

PTO- 1478

Approved for use through 10/31/2024. OMB 0651-0009

U.S. Patent and Trademark Office; U.S. DEPARTMENT OF COMMERCE Under the Paperwork Reduction Act of 1995, no persons are required to respond to a collection of information unless it contains a valid OMB control number

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PTO- 1478

Approved for use through 10/31/2024. OMB 0651-0009

U.S. Patent and Trademark Office; U.S. DEPARTMENT OF COMMERCE Under the Paperwork Reduction Act of 1995, no persons are required to respond to a collection of information unless it contains a valid OMB control number

Trademark/Service Mark Application, Principal Register

Serial Number: 97267603

Filing Date: 02/15/2022

To the Commissioner for Trademarks:

MARK: ESSENCE ON THE WAY UP (Standard Characters, see mark)
The literal element of the mark consists of ESSENCE ON THE WAY UP. The mark consists of standard characters, without claim to any particular font style, size, or color.
The applicant, Essence Communications Inc., a corporation of Delaware, having an address of
      34 35th Street, Suite 5A
      Brooklyn, New York 11232
      United States
      XXXX

requests registration of the trademark/service mark identified above in the United States Patent and Trademark Office on the Principal Register established by the Act of July 5, 1946 (15 U.S.C. Section 1051 et seq.), as amended, for the following:

International Class 041:  Providing non-downloadable podcasts and video recordings; entertainment and education services, namely, a video series in the fields of entrepreneurship, education, entertainment, history, the arts, social awareness, diversity, cultural heritage, economic advancement and empowerment, leadership, and general interest; providing informational websites, blogs and social media publications in the fields of entrepreneurship, education, entertainment, history, the arts, social awareness, diversity, cultural heritage, economic advancement and empowerment, leadership, and general interest; production of multimedia programs featuring live and recorded interviews and musical, dance, dramatic, and spoken word performances provided through multimedia outlets including the internet, radio, webcasts, television, social media, and on-demand services
Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services.


Claim of Active Prior Registration(s)
The applicant claims ownership of active prior U.S. Registration Number(s) 3583194 and 4470694.


The owner's/holder's proposed attorney information: Deborah M. Lodge. Other appointed attorneys are Philip R. Zender, Caroline H. Mead, Ivan Rothman, Joseph P. Grasser, Raisa Dyadkina and Shyloah Daniel. Deborah M. Lodge of Squire Patton Boggs (US) LLP, is a member of the XX bar, admitted to the bar in XXXX, bar membership no. XXX, and the attorney(s) is located at
      2550 M Street, NW
      Washington, District of Columbia 20037
      United States
      202-457-6000(phone)
      (202) 457-6315(fax)
      ip-squiretm@squirepb.com
The docket/reference number is 120777.00123.
Deborah M. Lodge submitted the following statement: The attorney of record is an active member in good standing of the bar of the highest court of a U.S. state, the District of Columbia, or any U.S. Commonwealth or territory.

The applicant's current Correspondence Information:

Deborah M. Lodge

PRIMARY EMAIL FOR CORRESPONDENCE: ip-squiretm@squirepb.com        SECONDARY EMAIL ADDRESS(ES) (COURTESY COPIES): deborah.lodge@squirepb.com; james.lyons@squirepb.com Requirement for Email and Electronic Filing: I understand that a valid email address must be maintained by the applicant owner/holder and the applicant owner's/holder's attorney, if appointed, and that all official trademark correspondence must be submitted via the Trademark Electronic Application System (TEAS).

A fee payment in the amount of $350 has been submitted with the application, representing payment for 1 class(es).

Declaration

	Basis: If the applicant is filing the application based on use in commerce under 15 U.S.C. § 1051(a): The signatory believes that the applicant is the owner of the trademark/service mark sought to be registered; The mark is in use in commerce and was in use in commerce as of the filing date of the application on or in connection with the goods/services in the application; The specimen(s) shows the mark as used on or in connection with the goods/services in the application and was used on or in connection with the goods/services in the application as of the application filing date; and To the best of the signatory's knowledge and belief, the facts recited in the application are accurate. And/Or If the applicant is filing the application based on an intent to use the mark in commerce under 15 U.S.C. § 1051(b), § 1126(d), and/or § 1126(e): The signatory believes that the applicant is entitled to use the mark in commerce; The applicant has a bona fide intention to use the mark in commerce and had a bona fide intention to use the mark in commerce as of the application filing date on or in connection with the goods/services in the application; and To the best of the signatory's knowledge and belief, the facts recited in the application are accurate.
	To the best of the signatory's knowledge and belief, no other persons, except, if applicable, concurrent users, have the right to use the mark in commerce, either in the identical form or in such near resemblance as to be likely, when used on or in connection with the goods/services of such other persons, to cause confusion or mistake, or to deceive.
	To the best of the signatory's knowledge, information, and belief, formed after an inquiry reasonable under the circumstances, the allegations and other factual contentions made above have evidentiary support.
	The signatory being warned that willful false statements and the like are punishable by fine or imprisonment, or both, under 18 U.S.C. § 1001, and that such willful false statements and the like may jeopardize the validity of the application or submission or any registration resulting therefrom, declares that all statements made of his/her own knowledge are true and all statements made on information and belief are believed to be true.

Declaration Signature

Signature: /Deborah M. Lodge/   Date: 02/14/2022
Signatory's Name: Deborah M. Lodge
Signatory's Position: Attorney of record, DC Bar member
Signatory's Phone Number: 202-457-6000
Signature method: Sent to third party for signature
Payment Sale Number: 97267603
Payment Accounting Date: 02/15/2022

Serial Number: 97267603
Internet Transmission Date: Tue Feb 15 12:59:43 ET 2022
TEAS Stamp: USPTO/BAS-XX.XXX.XXX.XXX-202202151259439
64207-97267603-8103a4bd1846b768f4465e8da
7b5c475bf23be4564ab4aedf22f8cb22dbe2ec-D
A-59430954-20220214190249469218