Application

PTO- 1478

Approved for use through 10/31/2024. OMB 0651-0009

U.S. Patent and Trademark Office; U.S. DEPARTMENT OF COMMERCE Under the Paperwork Reduction Act of 1995, no persons are required to respond to a collection of information unless it contains a valid OMB control number

---

PTO- 1478

Approved for use through 10/31/2024. OMB 0651-0009

U.S. Patent and Trademark Office; U.S. DEPARTMENT OF COMMERCE Under the Paperwork Reduction Act of 1995, no persons are required to respond to a collection of information unless it contains a valid OMB control number

Trademark/Service Mark Application, Principal Register

Serial Number: 97255760

Filing Date: 02/07/2022

To the Commissioner for Trademarks:

MARK: CERAVE (Standard Characters, see mark)
The literal element of the mark consists of CERAVE. The mark consists of standard characters, without claim to any particular font style, size, or color.
The applicant, L'Oreal USA Creative, Inc., a corporation of Delaware, having an address of
      10 Hudson Yards
      New York, New York 10001
      United States
      XXXX

requests registration of the trademark/service mark identified above in the United States Patent and Trademark Office on the Principal Register established by the Act of July 5, 1946 (15 U.S.C. Section 1051 et seq.), as amended, for the following:

International Class 003:  Non-medicated skincare preparations and non-medicated toiletries incorporating near field communication technology; non-medicated skincare preparations and non-medicated toiletries to be sold for virtual avatars
Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services.

International Class 009:  Digital media, namely, collectibles, art, tokens, and non-fungible tokens (NFTs); NFTs featuring collectible digital items, images, photographs, art, videos or audio recordings used with blockchain technology; digital tokens used with blockchain technology to represent a collectible item, for data storage, and for limiting access to content; downloadable virtual goods, namely, computer programs featuring non-medicated skincare preparations and non-medicated toiletries for use online and in online virtual worlds; providing online non-downloadable virtual goods, namely, digital art, photographs, videos, or audio recordings; downloadable computer software for interactive games for use via a global computer network and through various wireless networks and electronic devices; downloadable software for engaging in social networking and interacting with online communities, accessing and streaming multimedia entertainment content, and for providing access to an online virtual environment, and downloadable software in the nature of a mobile application for users to browse and perform electronic transactions of retail consumer goods featuring non-medicated skincare preparations and non-medicated toiletries; downloadable computer software for the creation, production and modification of digital animated and non-animated designs and characters, avatars, digital overlays and skins for access and use in online environments, virtual online environments, and extended reality virtual environments; near field communication tokens; downloadable mobile application software for ordering non-medicated skincare preparations and non-medicated toiletries; near field communication tags for interacting with mobile applications to obtain information concerning non-medicated skincare preparations and non-medicated toiletries; near field communication tags for marketing and authentication of non-medicated skincare preparations and non-medicated toiletries; downloadable computer software for providing access to digital electronic content and experiences pertaining to non-medicated skincare preparations and non-medicated toiletries in a virtual environment including a metaverse, virtual reality, augmented reality, mixed reality, extended reality, or a combination thereof via an internet portal or other communication; downloadable mobile application software for providing access to digital electronic content and experiences pertaining to non-medicated skincare preparations and non-medicated toiletries in a virtual environment including a metaverse, virtual reality, augmented reality, mixed reality, extended reality, or a combination thereof via an internet portal or other communication network
Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services.

International Class 035:  Retail store services and online store services in relation to virtual goods, namely, non-medicated skincare preparations and non-medicated toiletries
Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services.

International Class 041:  Providing an interactive website for virtual reality game services; entertainment services, namely, providing online, non-downloadable virtual non-medicated skincare preparations and non-medicated toiletries digital animated and non-animated designs and characters, avatars, digital overlays, and skins for use in virtual environments; virtual reality and interactive game services provided online from a global computer network and through various wireless networks and electronic devices; entertainment services, namely, online video games; entertainment services, namely, providing virtual environments in which users can interact for recreational, leisure, or entertainment purposes; entertainment services, namely, providing an online environment featuring streaming of entertainment content and live streaming of entertainment events; entertainment services in the nature of organizing, arranging, and hosting virtual performances and social entertainment events; entertainment services, namely, providing a metaverse for people to browse, accumulate, buy, sell, and trade virtual non-medicated skincare preparations and non-medicated toiletries
Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services.

International Class 042:  Creating an online community for digital assets, non-fungible tokens, and metaverses and online world; hosting an online community website featuring digital assets, non-fungible tokens, and metaverses and online worlds
Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services.


Claim of Active Prior Registration(s)
The applicant claims ownership of active prior U.S. Registration Number(s) 3234519.


The owner's/holder's proposed attorney information: Lisa M. Gigliotti. Lisa M. Gigliotti of L'Oreal USA Creative, Inc., is a member of the XX bar, admitted to the bar in XXXX, bar membership no. XXX, is located at
      10 Hudson Yards
      New York, New York 10001
      United States
      917-937-4177(phone)
      lisa.gigliotti@loreal.com
The docket/reference number is CRV.
Lisa M. Gigliotti submitted the following statement: The attorney of record is an active member in good standing of the bar of the highest court of a U.S. state, the District of Columbia, or any U.S. Commonwealth or territory.

The applicant's current Correspondence Information:

Lisa M. Gigliotti

PRIMARY EMAIL FOR CORRESPONDENCE: lisa.gigliotti@loreal.com        SECONDARY EMAIL ADDRESS(ES) (COURTESY COPIES): christopher.wancura@loreal.com Requirement for Email and Electronic Filing: I understand that a valid email address must be maintained by the applicant owner/holder and the applicant owner's/holder's attorney, if appointed, and that all official trademark correspondence must be submitted via the Trademark Electronic Application System (TEAS).

A fee payment in the amount of $1750 has been submitted with the application, representing payment for 5 class(es).

Declaration

	Basis: If the applicant is filing the application based on use in commerce under 15 U.S.C. § 1051(a): The signatory believes that the applicant is the owner of the trademark/service mark sought to be registered; The mark is in use in commerce and was in use in commerce as of the filing date of the application on or in connection with the goods/services in the application; The specimen(s) shows the mark as used on or in connection with the goods/services in the application and was used on or in connection with the goods/services in the application as of the application filing date; and To the best of the signatory's knowledge and belief, the facts recited in the application are accurate. And/Or If the applicant is filing the application based on an intent to use the mark in commerce under 15 U.S.C. § 1051(b), § 1126(d), and/or § 1126(e): The signatory believes that the applicant is entitled to use the mark in commerce; The applicant has a bona fide intention to use the mark in commerce and had a bona fide intention to use the mark in commerce as of the application filing date on or in connection with the goods/services in the application; and To the best of the signatory's knowledge and belief, the facts recited in the application are accurate.
	To the best of the signatory's knowledge and belief, no other persons, except, if applicable, concurrent users, have the right to use the mark in commerce, either in the identical form or in such near resemblance as to be likely, when used on or in connection with the goods/services of such other persons, to cause confusion or mistake, or to deceive.
	To the best of the signatory's knowledge, information, and belief, formed after an inquiry reasonable under the circumstances, the allegations and other factual contentions made above have evidentiary support.
	The signatory being warned that willful false statements and the like are punishable by fine or imprisonment, or both, under 18 U.S.C. § 1001, and that such willful false statements and the like may jeopardize the validity of the application or submission or any registration resulting therefrom, declares that all statements made of his/her own knowledge are true and all statements made on information and belief are believed to be true.

Declaration Signature

Signature: /Lisa M. Gigliotti/   Date: 02/07/2022
Signatory's Name: Lisa M. Gigliotti
Signatory's Position: Attorney of record
Signatory's Phone Number: 917-937-4177
Signature method: Sent to third party for signature
Payment Sale Number: 97255760
Payment Accounting Date: 02/07/2022

Serial Number: 97255760
Internet Transmission Date: Mon Feb 07 13:02:33 ET 2022
TEAS Stamp: USPTO/BAS-XXX.XXX.XX.XX-2022020713023312
6608-97255760-8108761ed1873af3b86915f943
a21299c83f11f8521bee7a3467ebe6d26d856-DA
-02322050-20220207122442995521