Trademark/Service Mark Application, Principal Register
PTO- 1478
Approved for use through 10/31/2024. OMB 0651-0009
U.S. Patent and Trademark Office; U.S. DEPARTMENT OF COMMERCE
Under the Paperwork Reduction Act of 1995, no persons are required to respond to a collection of information unless it contains a valid OMB control number
Trademark/Service Mark Application, Principal Register
The mark consists of standard characters, without claim to any particular font style, size, or color.
REGISTER
Principal
APPLICANT INFORMATION
*OWNER OF MARK
L'OREAL
*MAILING ADDRESS
14 Rue Royale
*CITY
Paris
*COUNTRY/REGION/JURISDICTION/U.S. TERRITORY
France
*ZIP/POSTAL CODE
(Required for U.S. and certain international addresses)
75008
*EMAIL ADDRESS
XXXX
LEGAL ENTITY INFORMATION
TYPE
société anonyme (sa)
STATE/COUNTRY/REGION/JURISDICTION/U.S. TERRITORY WHERE LEGALLY ORGANIZED
France
GOODS AND/OR SERVICES AND BASIS INFORMATION
INTERNATIONAL CLASS
003
*IDENTIFICATION
Perfumery, toiletries, cosmetics, make-up, non-medicated skincare preparations, hair care preparations and hair color preparations
incorporating near field communication technology.
At this time, the applicant intends to rely on Section 44(e) as a basis for registration. If ultimately the applicant does not rely on Section 44(e) as a
basis for registration, a valid claim of priority may be retained.
INTERNATIONAL CLASS
009
*IDENTIFICATION
Downloadable virtual goods, namely, computer programs in relation to perfumery, toiletries, cosmetics, make-up, skincare preparations, hair
care preparations and hair color preparations for use online and in online virtual worlds; downloadable computer software for interactive games for use via a global computer network and through
various wireless networks and electronic devices; downloadable software for engaging in social networking and interacting with online communities; downloadable software for accessing and streaming
multimedia entertainment content; downloadable software for providing access to an online virtual environment; downloadable computer software for the creation, production and modification of digital
animated and non-animated designs and characters, avatars, digital overlays and skins for access and use in online environments, virtual online environments, and extended reality virtual
environments; near field communication tokens; downloadable mobile application software for ordering perfumery, toiletries, cosmetics, make-up, skincare preparations, hair care preparations and hair
color preparations; near field communication tags for interacting with mobile applications to obtain information concerning perfumery, toiletries, cosmetics, make-up, skincare preparations, hair care
preparations and hair color preparations; near field communication tags for marketing and authentication of perfumery, toiletries, cosmetics, make-up, skincare preparations, hair care preparations
and hair color preparations.
At this time, the applicant intends to rely on Section 44(e) as a basis for registration. If ultimately the applicant does not rely on Section 44(e) as a
basis for registration, a valid claim of priority may be retained.
INTERNATIONAL CLASS
035
*IDENTIFICATION
Retail store services in relation to virtual goods, namely, perfumery, toiletries, cosmetics, make-up, skincare preparations, hair care
preparations and hair color preparations for use online; on-line retail store services in relation to virtual merchandise, namely, perfumery, toiletries, cosmetics, make-up, skincare preparations,
hair care preparations and hair color preparations.
At this time, the applicant intends to rely on Section 44(e) as a basis for registration. If ultimately the applicant does not rely on Section 44(e) as a
basis for registration, a valid claim of priority may be retained.
INTERNATIONAL CLASS
041
*IDENTIFICATION
Providing an interactive website for virtual reality game services; entertainment services, namely, providing on-line, non-downloadable
virtual perfumery, toiletries, cosmetics, make-up, skincare preparations, hair care preparations and hair color preparations, digital animated and non-animated designs and characters, avatars,
digital overlays, and skins for use in virtual environments; virtual reality and interactive game services provided online from a global computer network and through various wireless networks and
electronic devices; entertainment services, namely, online video games; entertainment services, namely, providing virtual environments in which users can interact for recreational, leisure, or
entertainment purposes; entertainment services, namely, providing an online environment featuring streaming of entertainment content and live streaming of entertainment events; entertainment services
in the nature of organizing, arranging, and hosting virtual performances and social entertainment events.
At this time, the applicant intends to rely on Section 44(e) as a basis for registration. If ultimately the applicant does not rely on Section 44(e) as a
basis for registration, a valid claim of priority may be retained.
ATTORNEY INFORMATION
NAME
Dyan Finguerra-DuCharme
ATTORNEY DOCKET NUMBER
20321.01817
ATTORNEY BAR MEMBERSHIP NUMBER
XXX
YEAR OF ADMISSION
XXXX
U.S. STATE/ COMMONWEALTH/ TERRITORY
XX
FIRM NAME
Pryor Cashman LLP
STREET
7 Times Square
CITY
New York
STATE
New York
COUNTRY/REGION/JURISDICTION/U.S. TERRITORY
United States
ZIP/POSTAL CODE
10036
PHONE
212-326-0443
FAX
212-798-6307
EMAIL ADDRESS
dfinguerra-ducharme@pryorcashman.com
OTHER APPOINTED ATTORNEY
Brad D. Rose, Teresa Lee, Philippe Zylberg, Kamilah M. Holder and Jesse Roth
Approved for use through 10/31/2024. OMB 0651-0009
U.S. Patent and Trademark Office; U.S. DEPARTMENT OF COMMERCE
Under the Paperwork Reduction Act of 1995, no persons are required to respond to a collection of information unless it contains a valid OMB control number
Trademark/Service Mark Application, Principal Register
Serial Number:97159428
Filing Date:12/07/2021
To the Commissioner for Trademarks:
MARK: DECLEOR (Standard Characters, see mark)
The literal element of the mark consists of DECLEOR. The mark consists of standard characters, without claim to any particular font style, size, or color.
The applicant, L'OREAL, a société anonyme (sa) legally organized under the laws of France, having an address of
14 Rue Royale
Paris 75008
France
XXXX
requests registration of the trademark/service mark identified above in the United States Patent and Trademark Office on the Principal Register established by the Act of July 5, 1946 (15 U.S.C.
Section 1051 et seq.), as amended, for the following:
International Class 003: Perfumery, toiletries, cosmetics, make-up, non-medicated skincare preparations, hair care preparations and hair color preparations incorporating near field
communication technology.
Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services.
Priority based on foreign filing: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services and asserts a claim of
priority based on European Union Trademark - EUTM application number 018616410, filed 12/03/2021.
INTENT TO PERFECT 44(d) : At this time, the applicant intends to rely on Section 44(e) as a basis for registration. If ultimately the applicant does not rely on Section 44(e) as a basis for
registration, a valid claim of priority may be retained.
International Class 009: Downloadable virtual goods, namely, computer programs in relation to perfumery, toiletries, cosmetics, make-up, skincare preparations, hair care preparations and hair
color preparations for use online and in online virtual worlds; downloadable computer software for interactive games for use via a global computer network and through various wireless networks and
electronic devices; downloadable software for engaging in social networking and interacting with online communities; downloadable software for accessing and streaming multimedia entertainment
content; downloadable software for providing access to an online virtual environment; downloadable computer software for the creation, production and modification of digital animated and non-animated
designs and characters, avatars, digital overlays and skins for access and use in online environments, virtual online environments, and extended reality virtual environments; near field communication
tokens; downloadable mobile application software for ordering perfumery, toiletries, cosmetics, make-up, skincare preparations, hair care preparations and hair color preparations; near field
communication tags for interacting with mobile applications to obtain information concerning perfumery, toiletries, cosmetics, make-up, skincare preparations, hair care preparations and hair color
preparations; near field communication tags for marketing and authentication of perfumery, toiletries, cosmetics, make-up, skincare preparations, hair care preparations and hair color
preparations.
Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services.
Priority based on foreign filing: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services and asserts a claim of
priority based on European Union Trademark - EUTM application number 018616410, filed 12/03/2021.
INTENT TO PERFECT 44(d) : At this time, the applicant intends to rely on Section 44(e) as a basis for registration. If ultimately the applicant does not rely on Section 44(e) as a basis for
registration, a valid claim of priority may be retained.
International Class 035: Retail store services in relation to virtual goods, namely, perfumery, toiletries, cosmetics, make-up, skincare preparations, hair care preparations and hair color
preparations for use online; on-line retail store services in relation to virtual merchandise, namely, perfumery, toiletries, cosmetics, make-up, skincare preparations, hair care preparations and
hair color preparations.
Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services.
Priority based on foreign filing: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services and asserts a claim of
priority based on European Union Trademark - EUTM application number 018616410, filed 12/03/2021.
INTENT TO PERFECT 44(d) : At this time, the applicant intends to rely on Section 44(e) as a basis for registration. If ultimately the applicant does not rely on Section 44(e) as a basis for
registration, a valid claim of priority may be retained.
International Class 041: Providing an interactive website for virtual reality game services; entertainment services, namely, providing on-line, non-downloadable virtual perfumery, toiletries,
cosmetics, make-up, skincare preparations, hair care preparations and hair color preparations, digital animated and non-animated designs and characters, avatars, digital overlays, and skins for use
in virtual environments; virtual reality and interactive game services provided online from a global computer network and through various wireless networks and electronic devices; entertainment
services, namely, online video games; entertainment services, namely, providing virtual environments in which users can interact for recreational, leisure, or entertainment purposes; entertainment
services, namely, providing an online environment featuring streaming of entertainment content and live streaming of entertainment events; entertainment services in the nature of organizing,
arranging, and hosting virtual performances and social entertainment events.
Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services.
Priority based on foreign filing: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services and asserts a claim of
priority based on European Union Trademark - EUTM application number 018616410, filed 12/03/2021.
INTENT TO PERFECT 44(d) : At this time, the applicant intends to rely on Section 44(e) as a basis for registration. If ultimately the applicant does not rely on Section 44(e) as a basis for
registration, a valid claim of priority may be retained.
The owner's/holder's proposed attorney information: Dyan Finguerra-DuCharme. Other appointed attorneys are Brad D. Rose, Teresa Lee, Philippe Zylberg, Kamilah M. Holder and Jesse Roth. Dyan
Finguerra-DuCharme of Pryor Cashman LLP, is a member of the XX bar, admitted to the bar in XXXX, bar membership no. XXX, and the attorney(s) is located at
7 Times Square
New York, New York 10036
United States
212-326-0443(phone)
212-798-6307(fax)
dfinguerra-ducharme@pryorcashman.com
The docket/reference number is 20321.01817.
Dyan Finguerra-DuCharme submitted the following statement: The attorney of record is an active member in good standing of the bar of the highest court of a U.S. state, the District of Columbia, or
any U.S. Commonwealth or territory.
The applicant hereby appoints Dyan Finguerra-DuCharme of Pryor Cashman LLP
7 Times Square
New York New York 10036
United States
212-326-0443(phone)
212-798-6307(fax)
dfinguerra-ducharme@pryorcashman.com
as applicant's representative upon whom notice or process in the proceedings affecting the mark may be served.
The applicant's current Correspondence Information:
Requirement for Email and Electronic Filing: I understand that a valid email address must be maintained by the applicant owner/holder and the applicant owner's/holder's attorney, if appointed,
and that all official trademark correspondence must be submitted via the Trademark Electronic Application System (TEAS).
A fee payment in the amount of $1400 has been submitted with the application, representing payment for 4 class(es).
Declaration
Declaration Signature
Signature: /Delphine de Chalvron/ Date: 12/07/2021
Signatory's Name: Delphine de Chalvron
Signatory's Position: Intellectual Property General Counsel
Signatory's Phone Number: Not Provided
Signature method: Sent to third party for signature
Payment Sale Number: 97159428
Payment Accounting Date: 12/07/2021
Serial Number: 97159428
Internet Transmission Date: Tue Dec 07 10:24:58 ET 2021
TEAS Stamp: USPTO/BAS-XXX.XXX.XXX.XX-202112071024588
12003-97159428-7816a31a79ee8e96294afe2dd
bf2c88febdff6d99c589bd0a2754c78eab05d22b
3-DA-24584731-20211206114701448697