BE PART OF THE EFFECT

Shaklee Corporation

Application Filed: 2021-11-05
Trademark Application Details
Trademark Logo BE PART OF THE EFFECT

Mark For: BE PART OF THE EFFECT™ trademark registration is intended to cover the categories of printed material sold in bulk, namely, direct selling aids and sales literature in the nature of brochures, pamphlets, information sheets and product guides, in the fields of dietary and nutritional supplements, personal care preparations, household cleaning preparations, skin care preparations, and hair care preparations; brochures and newsletters for independent distributors concerning dietary and nutritional supplements, personal care preparations, household cleaning preparations, skin care preparations, and hair care preparations. [all]

Status

2021-11-10 UTC
LIVE APPLICATION Awaiting Examination
The trademark application has been accepted by the Office (has met the minimum filing requirements) and has not yet been assigned to an examiner.


Research OneLook Acronym Finder
Serial Number97111230
Mark Literal ElementsBE PART OF THE EFFECT
Mark Drawing Type4 - STANDARD CHARACTER MARK
Mark TypeTRADEMARK. SERVICE MARK
RegisterPRINCIPAL
Current LocationNEW APPLICATION PROCESSING 2021-11-09
Basis1(b)
Class StatusACTIVE
Primary US Classes
  • 002: Receptacles
  • 005: Adhesives
  • 022: Games, Toys and Sporting Good
  • 023: Cutlery, Machinery, Tools and Parts Thereof
  • 029: Brooms, Brushes and Dusters
  • 037: Paper and Stationery
  • 038: Prints and Publications
  • 050: Merchandise Not Otherwise Classified
Primary International Class
  • 016 - Primary Class
  • (Paper goods and printed matter) Paper, cardboard and goods made from these materials, not included in other classes; printed matter; bookbinding material; photographs; stationery; adhesives for stationery or household purposes; artists' materials; paint brushes; typewriters and office requisites (except furniture); instructional and teaching material (except apparatus); plastic materials for packaging (not included in other classes); playing cards; printers' type; printing blocks.
Filed UseNo
Current UseNo
Intent To UseYes
Filed ITUYes
44D FiledNo
44E CurrentNo
66A CurrentNo
Current BasisNo
No BasisNo
Attorney NameLisa M. Caldwell
Attorney Docket Number65929232802

Timeline

2021-11-05Application Filed
2021-11-09Location: NEW APPLICATION PROCESSING
2021-11-09Status: Live/Pending
2021-11-09Status: New application will be assigned to an examining attorney approximately 6 months after filing date.
2021-11-09Transaction Date

Trademark Parties (Applicants & Owners)

Party: Shaklee Corporation
Address4747 Willow Road Pleasanton, CALIFORNIA UNITED STATES 94588
Legal Entity TypeCorporation
Legal Entity StateDELAWARE

Documents

ApplicationMULTI2021-11-05
DrawingJPEG2021-11-05

Attorney of Record

LISA M. CALDWELL
KLARQUIST SPARKMAN, LLP
ONE WORLD TRADE CENTER
121 SW SALMON STREET, SUITE 1600
PORTLAND, OR 97204

Good, Services, and Codes


IC 016. US 002 005 022 023 029 037 038 050. G & S: Printed material sold in bulk, namely, direct selling aids and sales literature in the nature of brochures, pamphlets, information sheets and product guides, in the fields of dietary and nutritional supplements, personal care preparations, household cleaning preparations, skin care preparations, and hair care preparations; brochures and newsletters for independent distributors concerning dietary and nutritional supplements, personal care preparations, household cleaning preparations, skin care preparations, and hair care preparations
IC 035. US 100 101 102. G & S: Retail store services and retail on-line ordering services featuring dietary and nutritional supplements, personal care preparations, household cleaning preparations, skin care preparations, and hair care preparations; promoting the retail store and online services of others, namely, independent distributors, through the distribution of printed promotional literature and placing advertisements, advertising questionnaires, and informational advertising brochures electronically on a global computer network; on-line business networking services; providing incentive commission reward programs for independent distributor sales representatives to promote the sale of dietary and nutritional supplements, personal care preparations, household cleaning preparations, skin care preparations, and hair care preparations
IC 041. US 100 101 107. G & S: Providing online newsletters in the field of dietary and nutritional supplements, personal care preparations, household cleaning preparations, skin care preparations, and hair care preparations

International Codes:9
U.S. Codes:021,023,026,036,038
International Codes:16
U.S. Codes:002,005,022,023,029,037,038,050
International Codes:35
U.S. Codes:100,101,102
International Codes:41
U.S. Codes:100,101,107
Type CodeType
GS0161Printed material sold in bulk, namely, direct selling aids and sales literature in the nature of brochures, pamphlets, information sheets and product guides, in the fields of dietary and nutritional supplements, personal care preparations, household cleaning preparations, skin care preparations, and hair care preparations; brochures and newsletters for independent distributors concerning dietary and nutritional supplements, personal care preparations, household cleaning preparations, skin care preparations, and hair care preparations

Trademark Filing History

DescriptionDateProceeding Number
NEW APPLICATION ENTERED IN TRAM2021-11-09

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