Application

PTO- 1478

Approved for use through 09/30/2021. OMB 0651-0009

U.S. Patent and Trademark Office; U.S. DEPARTMENT OF COMMERCE Under the Paperwork Reduction Act of 1995, no persons are required to respond to a collection of information unless it contains a valid OMB control number

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PTO- 1478

Approved for use through 09/30/2021. OMB 0651-0009

U.S. Patent and Trademark Office; U.S. DEPARTMENT OF COMMERCE Under the Paperwork Reduction Act of 1995, no persons are required to respond to a collection of information unless it contains a valid OMB control number

Trademark/Service Mark Application, Principal Register

Serial Number: 97040438

Filing Date: 09/22/2021

To the Commissioner for Trademarks:

MARK: PLAYBOOK (Standard Characters, see mark)
The literal element of the mark consists of PLAYBOOK. The mark consists of standard characters, without claim to any particular font style, size, or color.
The applicant, Herring Labs, Inc., a corporation of Delaware, having an address of
      1 Letterman Drive, Bldg. C #3500
      San Francisco, California 94129
      United States
      XXXX

requests registration of the trademark/service mark identified above in the United States Patent and Trademark Office on the Principal Register established by the Act of July 5, 1946 (15 U.S.C. Section 1051 et seq.), as amended, for the following:

International Class 009:  Downloadable software for managing bank accounts, enabling electronic transfers of money; downloadable software for brokerage and trading of investments, securities, stocks, bonds, exchange traded funds (ETFs), and equities; downloadable software for providing financial information, management and advisory services; downloadable software for providing portfolio analysis and retirement plan consulting; downloadable software for creating, managing, tracking, and implementing savings, investment and retirement plans and strategies; downloadable software for managing individual retirement accounts; downloadable software for collecting, accessing and managing financial information from different sources to facilitate analyses of holdings and financial positions; downloadable software for accessing financial information and financial planning and investment advisory services; downloadable software for coordinating an investment portfolio's maintenance, trading, rebalancing, and tax management needs
Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services.

International Class 035:  Tax and taxation planning, advice, information and consultancy services
Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services.

International Class 036:  Financial information and advisory services; online financial planning services; financial planning and investment advisory services; financial advisory and consultancy services, namely, the creation of personalized strategies to achieve financial independence; financial retirement plan consulting services; financial affairs and monetary affairs, namely, financial information, management and analysis services; financial portfolio analysis services; financial services, namely, wealth management services; financial planning for retirement; brokerage services for stocks, bond, and exchange traded funds (ETFs); individual retirement account services; electronic transfers of money; financial services, namely, coordination, within a single account, of an investment portfolio's maintenance, trading, rebalancing, and tax management needs
Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services.

International Class 042:  Providing temporary use of on-line non-downloadable software via an online platform for managing bank accounts, enabling electronic transfers of money; providing temporary use of on-line non-downloadable software via an online platform for brokerage and trading of investments, securities, stocks, bonds, exchange traded funds (ETFs), and equities; providing temporary use of non-downloadable computer software via an online platform for providing financial information, management and advisory services; providing temporary use of non-downloadable computer software via an online platform for providing portfolio analysis and retirement plan consulting; providing temporary use of non-downloadable computer software via an online platform for creating, managing, tracking, and implementing savings, investment and retirement plans and strategies; providing temporary use of non-downloadable computer software via an online platform for managing individual retirement accounts; providing temporary use of non-downloadable computer software via an online platform for collecting, accessing and managing financial information from different sources to facilitate analyses of holdings and financial positions; providing temporary use of non-downloadable computer software via an online platform for accessing financial information and financial planning and investment advisory services; providing temporary use of non-downloadable computer software via an online platform for coordinating an investment portfolio's maintenance, trading, rebalancing, and tax management needs
Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services.



The owner's/holder's proposed attorney information: Charles R Halloran. Other appointed attorneys are Joel Kauth, David Bailey, John W. Peck, Brian Sung, David Kaveh, Faye Teng, Isaac Fine, Paul Joon Lee, Mark Yeh, Charles Thomas, Christian Hans, Bryan Adams, Kendrick S. Hsu. Charles R Halloran of KPPB LLP, is a member of the XX bar, admitted to the bar in XXXX, bar membership no. XXX, and the attorney(s) is located at
      2190 S Towne Centre Pl STE 300
      Anaheim, California 92806
      United States
      949-852-0000(phone)
      9498520004(fax)
      tess@kppb.com
The docket/reference number is H26-07527.
Charles R Halloran submitted the following statement: The attorney of record is an active member in good standing of the bar of the highest court of a U.S. state, the District of Columbia, or any U.S. Commonwealth or territory.

The applicant's current Correspondence Information:

Charles R Halloran

PRIMARY EMAIL FOR CORRESPONDENCE: tess@kppb.com       SECONDARY EMAIL ADDRESS(ES) (COURTESY COPIES): NOT PROVIDED Requirement for Email and Electronic Filing: I understand that a valid email address must be maintained by the applicant owner/holder and the applicant owner's/holder's attorney, if appointed, and that all official trademark correspondence must be submitted via the Trademark Electronic Application System (TEAS).

A fee payment in the amount of $1400 has been submitted with the application, representing payment for 4 class(es).

Declaration

	Basis: If the applicant is filing the application based on use in commerce under 15 U.S.C. § 1051(a): The signatory believes that the applicant is the owner of the trademark/service mark sought to be registered; The mark is in use in commerce and was in use in commerce as of the filing date of the application on or in connection with the goods/services in the application; The specimen(s) shows the mark as used on or in connection with the goods/services in the application and was used on or in connection with the goods/services in the application as of the application filing date; and To the best of the signatory's knowledge and belief, the facts recited in the application are accurate. And/Or If the applicant is filing the application based on an intent to use the mark in commerce under 15 U.S.C. § 1051(b), § 1126(d), and/or § 1126(e): The signatory believes that the applicant is entitled to use the mark in commerce; The applicant has a bona fide intention to use the mark in commerce and had a bona fide intention to use the mark in commerce as of the application filing date on or in connection with the goods/services in the application; and To the best of the signatory's knowledge and belief, the facts recited in the application are accurate.
	To the best of the signatory's knowledge and belief, no other persons, except, if applicable, concurrent users, have the right to use the mark in commerce, either in the identical form or in such near resemblance as to be likely, when used on or in connection with the goods/services of such other persons, to cause confusion or mistake, or to deceive.
	To the best of the signatory's knowledge, information, and belief, formed after an inquiry reasonable under the circumstances, the allegations and other factual contentions made above have evidentiary support.
	The signatory being warned that willful false statements and the like are punishable by fine or imprisonment, or both, under 18 U.S.C. § 1001, and that such willful false statements and the like may jeopardize the validity of the application or submission or any registration resulting therefrom, declares that all statements made of his/her own knowledge are true and all statements made on information and belief are believed to be true.

Declaration Signature

Signature: /Charles R Halloran/   Date: 09/22/2021
Signatory's Name: Charles R Halloran
Signatory's Position: Attorney of record, California Bar member
Signatory's Phone Number: 949-242-1028
Signature method: Signed directly within the form
Payment Sale Number: 97040438
Payment Accounting Date: 09/22/2021

Serial Number: 97040438
Internet Transmission Date: Wed Sep 22 19:53:42 ET 2021
TEAS Stamp: USPTO/BAS-XX.XX.XX.XX-202109221953429507
04-97040438-7817f4948bea017c02d5c6723d3d
c241d5e4e6a3e9771a96b1f5d52c88c643e4dec-
CC-53412202-20210922191921719554