PLUS IT UP
General Mills, Inc
The mark consists of the words PLUS IT UP in stylized font superimposed over a broken circle with an exclamation point after the word ''UP'' which is dotted with a ''+'' symbol.
Mark For: PLUS IT UP® trademark registration is intended to cover the category of
| Research |
OneLook
Acronym Finder
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| Serial Number | 97022057 |
| Registration Number | 6908633 |
| Mark Literal Elements | PLUS IT UP |
| Mark Drawing Type | - |
| Mark Type | Service Mark |
| Standard Character Claim | No |
| Current Location | NEW APPLICATION PROCESSING 2021-09-14 |
| Basis | 1(b) |
| Class Status | ACTIVE |
| Primary US Classes |
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| Primary International Class |
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| Filed Use | No |
| Current Use | No |
| Intent To Use | Yes |
| Filed ITU | Yes |
| 44D Filed | No |
| 44E Current | No |
| 66A Current | No |
| Current Basis | No |
| No Basis | No |
| Attorney Name | Joshua J. Burke |
| Attorney Docket Number | 85241US001 |
Timeline
| 2021-09-10 | Application Filed |
| 2021-09-14 | Location: NEW APPLICATION PROCESSING |
| 2021-09-14 | Status: Live/Pending |
| 2021-09-14 | Status: New application will be assigned to an examining attorney approximately 6 months after filing date. |
| 2021-09-14 | Transaction Date |
| 2022-11-22 | Trademark Registered |
Trademark Parties (Applicants & Owners)
| Party: |  General Mills, Inc |
| Address | Number One General Mills Boulevard Minneapolis, MINNESOTA UNITED STATES 55426 |
| Legal Entity Type | Corporation |
| Legal Entity State | DELAWARE |
Documents
 Application | MULTI | 2021-09-10 |
 Drawing | JPEG | 2021-09-10 |
Design Search Codes
| 241706 | Plus symbol (+) |
| 241714 | Ampersands (&); At symbol (@); Brackets, punctuation; Commas; Diacritical marks; Exclamation points (!¡); Punctuation marks; Question marks (?) |
| 260109 | Circles having animals as a border; Circles having geometric figures as a border; Circles having humans as a border; Circles having objects as a border; Circles having plants as a border; Geometric figures, objects, humans, plants or animals forming or bordering the perimeter of a circle. |
| 261701 | Bands, straight; Bars, straight; Lines, straight; Straight line(s), band(s) or bar(s) |
| 261706 | Bands, diagonal; Bars, diagonal; Diagonal line(s), band(s) or bar(s); Lines, diagonal |
| 290107 | Inconspicuous designs functioning as punctuation or parts of letters; Small, inconspicuous design elements functioning as punctuation or parts of letters |
Attorney of Record
Good, Services, and Codes
| International Codes: | 44 |
| U.S. Codes: | 100,101 |
| Type Code | Type |
|---|---|
| DM0000 | The mark consists of the words PLUS IT UP in stylized font superimposed over a broken circle with an exclamation point after the word ''UP'' which is dotted with a ''+'' symbol. |
| DM0000 | The mark consists of the words PLUS IT UP in stylized font superimposed over a broken circle with an exclamation point after the word ''UP'' which is dotted with a ''+'' symbol. |
Trademark Filing History
| Description | Date | Proceeding Number |
|---|---|---|
| NEW APPLICATION ENTERED IN TRAM | 2021-09-14 |
Similar Marks
Mark Image Registration | Serial | Company Trademark Application Date |
|---|---|
 PLUS IT UP 97022057 not registered Live/Pending |
General Mills, Inc 2021-09-10 |
 PLUS IT UP 77945137 3949003 Live/Registered |
Domino's IP Holder LLC 2010-02-25 |
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